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.tdb-title-line:after{height:2px;bottom:40%}.tdi_164 .tdb-title-line{height:50px}.td-theme-wrap .tdi_164{text-align:left}.tdi_164 .tdb-first-letter{left:-0.36em;right:auto}.tdi_164 .tdb-title-text{font-family:AstyCFStd-Bold!important;font-size:50px!important;line-height:1.2!important;font-weight:500!important;text-transform:none!important}@media (min-width:768px) and (max-width:1018px){.tdi_164 .tdb-title-text{font-size:36px!important}}@media (max-width:767px){.tdi_164 .tdb-title-text{font-size:30px!important}}</style><div class="tdb-block-inner td-fix-index"><h1 class="tdb-title-text">Θεόδωρος Καρούτζος: Στην Affidea αξιοποιούμε την αιχμή της τεχνολογίας προς όφελος της υγείας όλων των πολιτών</h1><div></div><div class="tdb-title-line"></div></div></div><div class="td_block_wrap tdb_single_date tdi_165 td-pb-border-top td_block_template_8 tdb-post-meta" data-td-block-uid="tdi_165" > 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.tdb-date-icon-svg{position:relative;line-height:0}.tdb_single_date svg{height:auto}.tdb_single_date svg,.tdb_single_date svg *{fill:#444}.tdi_165 svg{width:0px}.tdi_165 .tdb-date-icon{margin-right:0px}.tdi_165{color:#000000;font-family:AstyCFStd-Book!important;font-size:14px!important;line-height:1.2!important;font-weight:500!important}.tdi_165 svg,.tdi_165 svg *{fill:#000000}@media (min-width:768px) and (max-width:1018px){.tdi_165{font-size:15px!important}}</style><div class="tdb-block-inner td-fix-index"><time class="entry-date updated td-module-date" datetime="2024-11-27T13:51:06+02:00">11.27.2024</time></div></div> <div class="td_block_wrap tdb_single_author tdi_166 td-pb-border-top td_block_template_8 tdb-post-meta" data-td-block-uid="tdi_166" > <style>.tdb_single_author{line-height:30px}.tdb_single_author a{vertical-align:middle}.tdb_single_author .tdb-block-inner{display:flex;align-items:center}.tdb_single_author .tdb-author-name-wrap{display:flex}.tdb_single_author 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img{margin-right:auto;margin-left:auto}.tdb_single_content .tdc-a-ad{float:none}}@media (min-width:1019px) and (max-width:1140px){.tdi_186 li{font-size:16px!important}.tdi_186 li:before{margin-top:1px;line-height:16px!important}.tdi_186 .tdb-block-inner blockquote p{font-size:40px!important}}@media (min-width:768px) and (max-width:1018px){.tdi_186 li{font-size:15px!important}.tdi_186 li:before{margin-top:1px;line-height:15px!important}.tdi_186 .tdb-block-inner blockquote p{font-size:36px!important}}@media (max-width:767px){.tdi_186 img.aligncenter,.tdi_186 .aligncenter img{margin-left:-20px;width:calc(100% + (2 * 20px));max-width:none!important}.tdi_186,.tdi_186>p,.tdi_186 .tdb-block-inner>p{line-height:1.4!important}.tdi_186 li{font-size:15px!important}.tdi_186 li:before{margin-top:1px;line-height:15px!important}.tdi_186 .tdb-block-inner blockquote p{font-size:36px!important}}</style><div class="tdb-block-inner td-fix-index"><p><em><strong>Στον Χρήστο Ν. Κώνστα</strong></em></p> <p>Ο Θεόδωρος Καρούτζος, πρόεδρος και διευθύνων σύμβουλος της Affidea Ελλάδος, έχει συνδέσει το όνομά του με τη δυναμική και ανοδική εξέλιξη της Affidea, σε συνδυασμό με την υλοποίηση ενός πολυδιάστατου προγράμματος κοινωνικής προσφοράς, με βασική αρχή τον σεβασμό στον άνθρωπο. Κατά τη διάρκεια της επαγγελματικής σταδιοδρομίας του, ο Όμιλος Affidea έχει διαγράψει μια αξιομνημόνευτη αναπτυξιακή πορεία στην Ελλάδα με εκείνον στο «τιμόνι».</p><div class="td-a-ad id_inline_ad0 id_ad_content-horiz-right"><span class="td-adspot-title">- Advertisement -</span> <div id='div-gpt-ad-1489399743741-1' style='height:250px; width:300px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1489399743741-1'); }); </script> </div></div> <p>Μιλώντας στο ΧΡΗΜΑ, ο Θεόδωρος Καρούτζος υπογραμμίζει πως, ως επικεφαλής της θυγατρικής ενός ισχυρού επιχειρηματικού πολυεθνικού ομίλου, εστιάζει με όλες του τις δυνάμεις στη διασφάλιση υπηρεσιών πρόληψης και διάγνωσης υψηλού επιπέδου, τόσο στις υφιστάμενες όσο και στις νέες αγορές, ενώ εγγυάται ότι η Affidea θα εξακολουθήσει να καινοτομεί και να εδραιώνει τον ρόλο της ως παρόχου φροντίδας υγείας απαράμιλλης ποιότητας και εξεταστικής εμπειρίας.</p> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-215588 size-full" src="https://v2.insuranceworld.gr/wp-content/uploads/2024/11/1_karoutzos.jpg" alt="" width="1024" height="600" /></p><div class="td-a-ad id_inline_ad1 id_ad_content-horiz-left"><span class="td-adspot-title">- Advertisement -</span> <div id='div-gpt-ad-1489399743741-8' style='height:250px; width:300px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1489399743741-8'); }); </script> </div></div> <p>Παράλληλα, καταθέτει τη ματιά του για τον κρίσιμο χώρο της υγείας, που συνεχώς μεταβάλλεται, ενώ επικεντρώνεται στις δυναμικές εκείνες που αλλάζουν τον χάρτη της πρωτοβάθμιας περίθαλψης. Ως κεντρικό ζητούμενο υπογραμμίζει την προαγωγή της υγείας και την ενδυνάμωση της πρόληψης και εξηγεί πως η Affidea θα συνεχίσει να ενισχύει τη θέση της στην ελληνική αγορά υπηρεσιών υγείας, η οποία διακρίνεται για τις πολλές ευκαιρίες, αλλά και τις πολλές προκλήσεις. Όπως αναφέρει ο κ. Καρούτζος, «ο πήχης βρίσκεται ήδη ψηλά και οι προσδοκίες για το μέλλον είναι ακόμη μεγαλύτερες».</p> <p><strong>Τα τελευταία χρόνια, παρατηρούμε μια κοσμογονία επενδύσεων στον τομέα των υπηρεσιών υγείας από Έλληνες, αλλά και από funds του εξωτερικού. Σε μερικές περιπτώσεις, έχουμε ήδη περάσει στον δεύτερο επενδυτικό κύκλο ωρίμανσης. Πώς χαρακτηρίζετε εσείς την κατάσταση στην αγορά υπηρεσιών υγείας στην Ελλάδα και ποια είναι η θέση της Affidea;</strong></p> <p>Πράγματι, τα τελευταία χρόνια, έχουμε δει έντονη δραστηριότητα στον τομέα των επενδύσεων στην Υγεία τόσο από Έλληνες επενδυτές όσο και από διεθνή επενδυτικά funds. Αυτή η δυναμική αντανακλά την προσπάθεια εκσυγχρονισμού του κλάδου, με στόχο τη βελτίωση των υποδομών και των υπηρεσιών, ώστε να ανταποκριθούν στις αυξανόμενες απαιτήσεις των πολιτών για ποιοτική περίθαλψη και σύγχρονες τεχνολογίες.</p> <p><img decoding="async" class="size-medium wp-image-215589 alignleft" src="https://v2.insuranceworld.gr/wp-content/uploads/2024/11/1_fsd-292x300.jpg" alt="" width="292" height="300" />Οι επενδύσεις αυτές καλύπτουν ένα ευρύ φάσμα, από νοσοκομεία και διαγνωστικά κέντρα μέχρι τεχνολογίες υγείας και ψηφιακές λύσεις.</p> <p>Η αγορά υπηρεσιών υγείας στην Ελλάδα βρίσκεται σε φάση ωρίμανσης, όπου πλέον δεν επικεντρώνεται μόνο στην ανάπτυξη νέων δομών, αλλά και στη βελτίωση της ποιότητας, της αποδοτικότητας και της προσβασιμότητας. Ένας σημαντικός παράγοντας αυτής της ανάπτυξης είναι η αυξανόμενη χρήση της τεχνολογίας και των καινοτόμων λύσεων, όπως η τεχνητή νοημοσύνη και τα συστήματα διαχείρισης ακτινοβολίας, που προωθούν τη βελτιστοποίηση της κλινικής πρακτικής.</p> <p>Η Affidea είναι μία από τις μεγαλύτερες εταιρείες στον τομέα της πρωτοβάθμιας φροντίδας υγείας στην Ευρώπη. Βρίσκεται σε πρωταγωνιστική θέση στην Ελλάδα. Με έμφαση στην καινοτομία, η Affidea επενδύει συστηματικά σε νέες τεχνολογίες, όπως τα προηγμένα συστήματα διαγνωστικής απεικόνισης και τις λύσεις διαχείρισης δόσεων ακτινοβολίας, με στόχο τη βελτίωση της ασφάλειας των εξεταζόμενων και της αποτελεσματικότητας των ιατρών.</p> <p>Η σταθερή της θέση στην ελληνική αγορά, σε συνδυασμό με τις στρατηγικές της συνεργασίες με κορυφαίους ομίλους, αλλά και η διεθνής της δικτύωση, προσδίδουν στην Affidea σημαντικό πλεονέκτημα στον ανταγωνισμό, ενώ υποστηρίζουν τη μακροπρόθεσμη βιωσιμότητα και την ανάπτυξή της.</p> <p><strong>Υπάρχουν μια σειρά από «μνημονιακές εκκρεμότητες» που συνεχίζουν να στρεβλώνουν την κατάσταση στις υπηρεσίες υγείας. Τι μπορεί να διορθωθεί και πώς;</strong></p> <p>Η δημιουργία ενός ενιαίου σχεδιασμού του υγειονομικού χάρτη, που περιλαμβάνει τόσο τον δημόσιο όσο και τον ιδιωτικό τομέα, αποσκοπεί στην αναβάθμιση της υγειονομικής φροντίδας, εφόσον καλύπτει υπάρχοντα κενά στο σύστημα υγείας. Σε ένα τέτοιο «οικοσύστημα υγείας», οι ιδιωτικοί πάροχοι μπορούν να συμβάλουν με διάφορους τρόπους, όπως, για παράδειγμα, στην κάλυψη των αναγκών στις υπηρεσίες φροντίδας, βοηθώντας στη μείωση του φόρτου εργασίας για τον δημόσιο τομέα, ιδίως σε περιόδους αυξημένης ζήτησης. Η εμπειρία της πανδημίας έδειξε ότι ο ιδιωτικός τομέας στάθηκε αρωγός, προσέφερε τις υπηρεσίες του την ώρα της ανάγκης και αποσυμφόρησε το δημόσιο σύστημα.</p> <p><strong>Υπάρχουν ωστόσο και οι αυξημένες ανάγκες της ελληνικής περιφέρειας…</strong></p> <p>Οι ιδιωτικοί πάροχοι μπορούν να βελτιώσουν την πρόσβαση στις υπηρεσίες υγείας, ειδικά σε περιοχές όπου η δημόσια υγειονομική υποδομή είναι περιορισμένη και χρήζει αναβάθμισης, με τη δημιουργία νέων μονάδων υγείας.</p> <p>Η συνεισφορά των ιδιωτικών παρόχων πρέπει να συνδυάζεται με σαφείς κανονιστικούς μηχανισμούς και διαδικασίες ελέγχου για τη διασφάλιση της ποιότητας, της ασφάλειας και της διαφάνειας στην παροχή υγειονομικών υπηρεσιών.</p> <p>Επιπλέον, το ελληνικό σύστημα χρειάζεται να δημιουργήσει τις απαραίτητες προϋποθέσεις, ώστε το μεγαλύτερο μέρος του πληθυσμού να ελέγχεται προληπτικά, αλλά και τις προϋποθέσεις αποτροπής των επιβλαβών συνηθειών και προαγωγής της καλής υγείας των πολιτών.</p> <p><img decoding="async" class="alignnone wp-image-215590 size-full" src="https://v2.insuranceworld.gr/wp-content/uploads/2024/11/1_karoutzosaffidea.jpg" alt="" width="1024" height="600" /></p> <p><strong>Τον τελευταίο καιρό, η κυβέρνηση φαίνεται να ρίχνει το βάρος της σ’ αυτό που με δυο λέξεις αποκαλούμε «προληπτική ιατρική». Ποια είναι η κατάσταση στην Ελλάδα, σήμερα, ποιες είναι η πρωτοβουλίες της Affidea, τι άλλο πρέπει να γίνει;</strong></p> <p>Στην Ελλάδα, η προληπτική ιατρική κερδίζει έδαφος, καθώς οι πολιτικές υγείας εστιάζουν στην πρόληψη ασθενειών. Ωστόσο, προκλήσεις όπως η έλλειψη ενημέρωσης, η περιορισμένη πρόσβαση σε προληπτικές εξετάσεις και η χαμηλή συμμετοχή σε εθνικά προγράμματα παραμένουν.</p> <p>Η πανδημία ανέδειξε τη σημασία της πρόληψης και ενίσχυσε τα εμβολιαστικά προγράμματα, ενώ υλοποιείται το Εθνικό Πρόγραμμα Πρόληψης της Δημόσιας Υγείας «Σπύρος Δοξιάδης». Η Affidea συμμετέχει ενεργά στα προγράμματα προσυμπτωματικού ελέγχου, προσφέροντας οργανωμένες διαγνωστικές εξετάσεις και διοργανώνοντας εκστρατείες ευαισθητοποίησης, όπως για τον καρκίνο του μαστού. Χρησιμοποιώντας προηγμένες τεχνολογίες, η Affidea βελτιώνει την ακρίβεια των εξετάσεων και μειώνει την έκθεση στην ακτινοβολία.</p> <p>Ωστόσο, χρειάζεται να διευκολυνθεί η πρόσβαση σε προληπτικές υπηρεσίες σε απομακρυσμένες περιοχές. Η ενίσχυση ενός ολοκληρωμένου εθνικού συστήματος για την προληπτική ιατρική και η προσφορά κινήτρων μπορεί να αυξήσει τη συμμετοχή.<br /> Η προληπτική ιατρική είναι κρίσιμη για τη δημόσια υγεία, και η Affidea προχωρά με πρωτοβουλίες που προάγουν την ισόρροπη ανάπτυξη σε όλη τη χώρα. Με συντονισμένες δράσεις η Ελλάδα μπορεί να κάνει σημαντική πρόοδο σε αυτόν τον τομέα.</p> <p><strong>Οι τεχνολογικές εξελίξεις, ειδικά στον τομέα της τεχνητής νοημοσύνης, είναι καταιγιστικές. Τι σημαίνουν όλα αυτά για τον πολίτη, αλλά κυρίως τι αλλαγές σηματοδοτούν στη δική σας δραστηριότητα; Τι έχετε αλλάξει και τι προτίθεστε να αλλάξετε στην Affidea;</strong></p> <p>Η υγειονομική περίθαλψη του μέλλοντος διαμορφώνεται από τεχνολογικές καινοτομίες, εξατομικευμένη ιατρική και έμφαση στην πρόληψη. Η συνεργασία μεταξύ επιστημόνων, γιατρών και Πολιτείας είναι απαραίτητη για να επωφεληθεί όλη η κοινωνία από αυτές τις εξελίξεις.</p> <p>Η τεχνητή νοημοσύνη αναδιαμορφώνει ριζικά τον τομέα, βελτιώνοντας την ακρίβεια διαγνώσεων, την εξατομίκευση της φροντίδας και την ανάλυση ιατρικών δεδομένων. Αυτό προάγει την προληπτική ιατρική, μειώνει τα λάθη και επιταχύνει την υιοθέτηση νέων τεχνολογιών, αν και εγείρει ηθικά ζητήματα, όπως η ιδιωτικότητα.</p> <p>Έπειτα, η τεχνητή νοημοσύνη επιτρέπει στους οργανισμούς υγείας να επικεντρώνονται στην πρόληψη, αναγνωρίζοντας ασθένειες νωρίς, μέσω ανάλυσης δεδομένων από γονιδιωματικές πληροφορίες και ιστορικό ασθενών. Αυτό το προληπτικό μοντέλο θα μειώσει το κόστος περίθαλψης και θα βελτιώσει την ποιότητα ζωής. Επιπλέον, μπορεί να αυτοματοποιήσει διοικητικές διαδικασίες, μειώνοντας το κόστος λειτουργίας και βελτιώνοντας την κατανομή πόρων. Αυτές οι αλλαγές θα επιτρέψουν στους οργανισμούς υγείας να προσφέρουν υψηλότερη αξία στους ασθενείς.</p> <p>Το μοντέλο παροχής φροντίδας θα εστιάζει σε εξωνοσοκομειακή περίθαλψη, προσφέροντας εξατομικευμένες υπηρεσίες προηγμένης διαγνωστικής απεικόνισης.</p> <p>Αυτό θα μειώσει το κόστος της περίθαλψης και τη διάρκεια νοσηλείας. Μελέτη που δημοσιεύτηκε στο Journal of Health Economics αποδεικνύει ότι καθεμία επιπλέον μονάδα επένδυσης στην πρωτοβάθμια φροντίδα υγείας ισοδυναμεί με 40 μονάδες μείωσης κόστους νοσοκομειακής φροντίδας.</p> <p>Η Affidea αξιοποιεί στην καθημερινή κλινική πρακτική εργαλεία που λειτουργούν με τεχνητή νοημοσύνη (AI-based tools), ενισχύοντας σημαντικά τη φροντίδα των ασθενών και την επιλογή της κατάλληλης θεραπείας. Συγκεκριμένα, εφαρμόζει προγράμματα τεχνητής νοημοσύνης στις εξετάσεις μαγνητικής τομογραφίας, με στόχο την έγκαιρη και έγκυρη διαφοροδιάγνωση της άνοιας και της νόσου Αλτσχάιμερ. Αυτή η εξέλιξη σηματοδοτεί ένα σημαντικό άλμα προς το μέλλον της Ιατρικής Ακριβείας, διασφαλίζοντας ότι κάθε ασθενής λαμβάνει την καλύτερη δυνατή φροντίδα, προσαρμοσμένη στις μοναδικές ανάγκες του.<br /> Επιπροσθέτως, στην Affidea, αξιοποιούμε την αιχμή της τεχνολογίας προς όφελος όλων των πολιτών. Ενδεικτικά, αναφέρω ότι έχουμε εγκαταστήσει τον μοναδικό στην Ελλάδα αξονικό τομογράφο με τεχνολογία τεχνητής νοημοσύνης στο σύνολο της εξέτασης, από την τοποθέτηση μέχρι την απεικόνιση, επιτυγχάνοντας την απλοποίηση, εξορθολόγηση και αυτοματοποίηση της διαδικασίας αξονικής τομογραφίας, παρέχοντας εικόνες υψηλής ποιότητας και συμβάλλοντας στη μείωση των λαθών, και μάλιστα με χαμηλότερη δυνατή δόση έως και 82% για κάθε εξέταση.</p> <p><strong>Τα προγράμματα Dose Excellence και MR Excellence τι καινούργιο έφεραν στις υπηρεσίες;</strong></p> <p>H Affidea επενδύει σε διαδικασίες που διασφαλίζουν την ασφάλεια και το βέλτιστο ιατρικό αποτέλεσμα για τους εξεταζόμενους. Ένα από τα κύρια προγράμματά της είναι το Dose Excellence, που βελτιστοποιεί τη δόση ακτινοβολίας κατά την αξονική τομογραφία, εξασφαλίζοντας την ελάχιστη δόση με το καλύτερο διαγνωστικό αποτέλεσμα.</p> <p>Η Affidea είναι ο μοναδικός πάροχος που παρακολουθεί σε πραγματικό χρόνο τη δόση ακτινοβολίας σε όλα τα συστήματα αξονικής τομογραφίας. Τα διαγνωστικά κέντρα της είναι τα μόνα στην Ελλάδα που εφαρμόζουν το Dose Excellence και τηρούν την Αρχή ALARA, επιτυγχάνοντας 5 αστέρων πιστοποίηση από την Ευρωπαϊκή Ακτινολογική Εταιρεία (ESR), και περιλαμβάνονται στη λίστα EuroSafe Wall of Stars.</p> <p>Επιπλέον, το Affidea MR Excellence Program (MREP) τυποποιεί τη διαδικασία της μαγνητικής τομογραφίας μέσω λογισμικού που παρακολουθεί εξ αποστάσεως τα συστήματα. Το MREP είναι το μεγαλύτερο παγκοσμίως και προάγει τη «συλλογική βελτιστοποίηση».<br /> Αυτές οι πρωτοβουλίες αλλάζουν τον τρόπο παροχής υπηρεσιών υγείας στην Affidea, εξασφαλίζοντας ότι όλοι οι εξεταζόμενοι έχουν πρόσβαση στην απαραίτητη περίθαλψη. Πρόκειται για επένδυση στην υγεία και ευημερία της κοινωνίας.</p> <p><strong>Τι διαφοροποιεί την Affidea από τους άλλους παρόχους υγείας; Τι περισσότερο προσφέρετε εσείς και ποιες είναι οι προκλήσεις που αντιμετωπίζετε;</strong></p> <p>Στην Affidea επενδύουμε στην αλλαγή κουλτούρας της εξεταστικής διαδικασίας, μιας φιλοσοφίας που τοποθετεί τον εξεταζόμενο ως τον απόλυτη πρωταγωνιστή. Για εμάς ο άνθρωπος είναι στο κέντρο της προσοχής και φροντίδας μας. Γύρω από αυτόν τον άξονα κινούμαστε, από την απλή καθημερινότητα λειτουργίας των κέντρων μέχρι τις μακροπρόθεσμες στρατηγικές μας, προκειμένου να επιτύχουμε το καλύτερο δυνατό αποτέλεσμα προς όφελος των εξεταζόμενων. Θέλουμε οι συμπολίτες μας να νιώθουν ότι είμαστε δίπλα τους κάθε στιγμή και να είναι βέβαιοι ότι νοιαζόμαστε πραγματικά για αυτούς και για τα προβλήματα υγείας που αντιμετωπίζουν.</p> <p>Ταυτόχρονα, διασφαλίζουμε υψηλά πρότυπα ποιότητας και αυστηρά πρωτόκολλα κλινικής διακυβέρνησης. Αυτό σημαίνει επένδυση στην αξιολόγηση και στην πιστοποίηση από διεθνώς αναγνωρισμένους οργανισμούς και άλλους μηχανισμούς ποιοτικού ελέγχου, προκειμένου οι ασθενείς να λαμβάνουν διαγνώσεις ακριβείας για την κατάλληλη θεραπεία.</p> <p><strong>Οι ραγδαίες τεχνολογικές εξελίξεις είναι σίγουρο πως αλλάζουν την επιχειρηματική πρακτική. Τι πρωτοβουλίες παίρνετε;</strong></p> <p>Ο ψηφιακός μετασχηματισμός και η καινοτομία είναι μια εν εξελίξει διαδικασία, που διατρέχει κάθε τομέα της λειτουργίας της Affidea. Στόχος είναι η μετάβαση στο μοντέλο του «έξυπνου» διαγνωστικού κέντρου με digital και paperless διαδικασίες, μεγιστοποιώντας το επίπεδο εξυπηρέτησης και περιορίζοντας τις περιβαλλοντικές επιπτώσεις. Γι’ αυτό δημιουργήσαμε το myaffidea, μια ψηφιακή εφαρμογή ολιστικής διαχείρισης της υγείας, με στόχο να προσφέρουμε στους εξεταζόμενους εύκολη, γρήγορη και ασφαλή πρόσβαση στα δεδομένα της υγείας τους.</p> <p>Αξίζει να σημειωθεί επίσης ότι ο Όμιλος Affidea είναι ο πρώτος ιδιωτικός φορέας υγείας στην Ελλάδα ο οποίος εντάχθηκε στον Εθνικό Ηλεκτρονικό Φάκελο Υγείας MyHealth του gov.gr, λόγω της ψηφιακής του ετοιμότητας αλλά και του εκτεταμένου δικτύου εξυπηρέτησης πανελλαδικά.</p> <p>Οι ψηφιακές υπηρεσίες υγείας ενδυναμώνουν τους πολίτες και προστατεύουν το περιβάλλον, με την Affidea να επενδύει σε «πράσινο» εξοπλισμό και οικολογικές πρακτικές, όπως μείωση κατανάλωσης ηλεκτρικής ενέργειας και εκτύπωσης φιλμ, ενεργειακή αναβάθμιση κτηρίων και υποδομών, καθώς και λιγότερη χρήση χαρτιού για ιατρικές εξετάσεις μέσω ηλεκτρονικών αποστολών.</p> <p>Όλα τα παραπάνω αποτελούν δεσμεύσεις ποιότητας και ασφάλειας για τον Όμιλο Affidea, αναβαθμίζοντας τον τρόπο παροχής υπηρεσιών υγειονομικής περίθαλψης και την κουλτούρα της εξεταστικής διαδικασίας.</p> <p><strong>Ας μιλήσουμε με αριθμούς για την εξέλιξη των οικονομικών μεγεθών αλλά κυρίως τους αριθμοδείκτες της δραστηριότητάς σας.</strong></p> <p>Η Affidea είναι ο κορυφαίος όμιλος διαγνωστικών κέντρων στην Ευρώπη, με παρουσία σε 15 χώρες και περισσότερα από 360 κέντρα, εξυπηρετώντας 14 εκατομμύρια εξεταζόμενους ετησίως. Το 2022, μεταβιβάστηκε στην Groupe Bruxelles Lambert (GBL), η οποία υποστηρίζει την ανάπτυξή της στον τομέα της υγείας και επιταχύνει συγχωνεύσεις και εξαγορές.</p> <p>Με 32 χρόνια εμπειρίας στην Ευρώπη και 20 στην Ελλάδα, η Affidea αποτελεί τον πιο αξιόπιστο φορέα παροχής πρωτοβάθμιας υγείας. Έχει λάβει πολλές διακρίσεις, όπως το βραβείο καλύτερου παρόχου υπηρεσιών υγείας στα Health Investors 2022.<br /> Ας προστεθεί ακόμη ότι επενδύει διαχρονικά σε εξοπλισμό υψηλής τεχνολογίας, κατέχοντας κορυφαία τεχνολογία σε όλα τα κέντρα πανελλαδικά. Σκοπός του Ομίλου Affidea είναι όλοι οι πολίτες να απολαμβάνουν τα τελευταία επιτεύγματα της ιατρικής τεχνολογίας, με γνώμονα την αρτιότερη και ταχύτερη απεικόνιση σε ένα ασφαλές περιβάλλον ολοκληρωμένων υπηρεσιών υγείας. Σημειώνεται μάλιστα ότι ο εξοπλισμός της Affidea είναι νεότερος σε σχέση με τον μέσο όρο της Ευρώπης, με τεχνολογία επικεντρωμένη στους εξεταζόμενους.</p> <p>Η Affidea διαθέτει πάνω από 1.460 μηχανήματα, με το 10% αυτών να λειτουργεί στην Ελλάδα, μεταξύ των οποίων τα πιο εξελιγμένα συστήματα μαγνητικής και αξονικής τομογραφίας, υπερηχοτομογραφίας, ψηφιακής μαστογραφίας 3D με Τομοσύνθεση, μέτρησης οστικής πυκνότητας, πανοραμικής και κεφαλομετρικής ακτινογραφίας 3D-CBCT. H καινοτόμος τεχνολογία εξασφαλίζει άνεση στους εξεταζόμενους, αθόρυβες και ταχύτατες εξετάσεις, πραγματοποιώντας όλες τις τυπικές αλλά και τις σύνθετες διαγνωστικές εξετάσεις, που δίνουν πλήθος πληροφοριών για την κατάσταση της υγείας τους.</p> <p><strong>Οι σημαντικότεροι σταθμοί της επιχειρηματικής σας διαδρομής…</strong></p> <p>Από το έτος ίδρυσής της, το 2005, στην Ελλάδα, η Affidea έχει καταξιωθεί στις πρώτες θέσεις των επιλογών ΠΦΥ στη χώρα μας. Το 2015, η κρίση χρέους στην Ελλάδα δεν αποκόπτει τη στρατηγική επέκταση του Ομίλου στη χώρα. Από τον Ιανουάριο του 2017 ξεκινά η στρατηγική συνεργασία με την Εθνική Ασφαλιστική, τον μεγαλύτερο ασφαλιστικό φορέα στην Ελλάδα, που εμπιστεύθηκε στην Affidea τα ατομικά της συμβόλαια. Το 2017, εξαγόρασε επίσης δύο πλήρως εξοπλισμένα διαγνωστικά κέντρα του θεραπευτηρίου ΥΓΕΙΑ στο Περιστέρι και στην Αθήνα.</p> <p><img loading="lazy" decoding="async" class="wp-image-255308 alignright" src="https://v2.insuranceworld.gr/wp-content/uploads/2024/11/1_karoutzos.png" alt="" width="225" height="253" /></p> <p>Έκτοτε ο Όμιλος προχωράει σε μεγάλες επενδύσεις στην Ελλάδα, με συνεχή επέκταση δικτύου πανελλαδικά, σύγχρονο ιατρικό εξοπλισμό, αναβάθμιση κτηριακών εγκαταστάσεων και, κυρίως, εξειδικευμένο επιστημονικό δυναμικό. Οι επενδύσεις από τον Όμιλο Affidea είναι μείζονος σημασίας για τον χώρο της υγείας, καθώς πιστοποιεί το συνεχώς αυξανόμενο ενδιαφέρον του ευρωπαϊκού ομίλου για την Ελλάδα. Η λειτουργία νέων κέντρων Affidea, ιδιαίτερα σε περιοχές όπου υπάρχει ανάγκη για περαιτέρω αναβάθμιση των υπηρεσιών υγείας, όπως η Μεσσήνη και το Λαύριο, προσφέρει στο κοινό προσβάσιμες και ολοκληρωμένες υπηρεσίες πρωτοβάθμιας φροντίδας υγείας.</p> <p><strong>Εγκαινιάσατε, πρόσφατα, ένα νέο διαγνωστικό κέντρο Affidea στην Πατησίων. Τι καινούργιο έφερε στην αγορά;</strong></p> <p>Πρόκειται για μια εμβληματική επένδυση, υψηλής προστιθέμενης αξίας για τον Όμιλο στην Ελλάδα, αλλά και μια απαράμιλλη πρόταση παροχής πρωτοβάθμιας φροντίδας με one stop προσέγγιση, που θα αποτελέσει τοπόσημο για την Αθήνα και σημείο αναφοράς για τον κλάδο υγείας. Ο Όμιλος Affidea, αναλαμβάνοντας τη χρήση του κτηρίου, που στο σύνολό του έχει χαρακτηριστεί διατηρητέο, επένδυσε στην αναβίωσή του με προσήλωση στην αρχιτεκτονική και ιστορία του, δημιουργώντας πολυτελείς ιατρικές εγκαταστάσεις. Όλες οι παρεμβάσεις πραγματοποιήθηκαν με σεβασμό στην ιστορική ταυτότητα του κτηρίου, που αποτελεί αναπόσπαστο τμήμα της πολιτιστικής κληρονομιάς.</p> <p>Παράλληλα, η Affidea προχώρησε σε μια σειρά επενδύσεων που επεκτείνουν τις δραστηριότητές της στην Ελλάδα με νέες υπηρεσίες, υπογραμμίζοντας το ενδιαφέρον του Ομίλου για τον ευρύτερο χώρο της υγείας, κι από το 2022 υλοποίησε την έναρξη λειτουργίας έξι νέων δερματολογικών κέντρων City Med στην Αττική και στην υπόλοιπη Ελλάδα.</p> <p>Τέλος, με ισόρροπη ανάπτυξη στην Αττική και την υπόλοιπη επικράτεια, ο Όμιλος προσφέρει προστιθέμενη αξία στις τοπικές κοινωνίες όπου δραστηριοποιείται και προς αυτήν την κατεύθυνση αναπτύσσει τις πόλεις όπου έχει παρουσία ως προορισμούς για ολοκληρωμένες ιατρικές υπηρεσίες, δημιουργώντας σταθερά νέες θέσεις εργασίας.</p> <p><img loading="lazy" decoding="async" class="alignnone wp-image-215619 size-full" src="https://v2.insuranceworld.gr/wp-content/uploads/2024/11/KLE_5507-HDR-scaled.jpg" alt="" width="2560" height="1709" srcset="https://insuranceworld.gr/wp-content/uploads/2024/11/KLE_5507-HDR-scaled.jpg 2560w, https://insuranceworld.gr/wp-content/uploads/2024/11/KLE_5507-HDR-300x200.jpg 300w, https://insuranceworld.gr/wp-content/uploads/2024/11/KLE_5507-HDR-1024x683.jpg 1024w, https://insuranceworld.gr/wp-content/uploads/2024/11/KLE_5507-HDR-768x513.jpg 768w, https://insuranceworld.gr/wp-content/uploads/2024/11/KLE_5507-HDR-1536x1025.jpg 1536w, https://insuranceworld.gr/wp-content/uploads/2024/11/KLE_5507-HDR-2048x1367.jpg 2048w, https://insuranceworld.gr/wp-content/uploads/2024/11/KLE_5507-HDR-150x100.jpg 150w, https://insuranceworld.gr/wp-content/uploads/2024/11/KLE_5507-HDR-696x465.jpg 696w, https://insuranceworld.gr/wp-content/uploads/2024/11/KLE_5507-HDR-1068x713.jpg 1068w, https://insuranceworld.gr/wp-content/uploads/2024/11/KLE_5507-HDR-1920x1281.jpg 1920w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /></p> <p><strong>Ποια είναι τα επενδυτικά σας σχέδια για την επόμενη διετία;</strong></p> <p>Ο Όμιλος Affidea επενδύει διαρκώς στην τεχνολογία αιχμής και εφαρμόζει τα πιο σύγχρονα και καινοτόμα πληροφοριακά συστήματα, με στόχο πάντα την άριστη εξυπηρέτηση και ποιότητα στα αποτελέσματα, ώστε να μπορεί να ανταποκρίνεται αφενός στο συνεχώς μεταλλασσόμενο περιβάλλον υγείας και αφετέρου στις προσδοκίες όλων των πολιτών που μας εμπιστεύονται την υγεία τους.</p> <p>Η Affidea συνεχίζει την ανάπτυξή της με ένα πολυετές πλάνο επενδύσεων, το οποίο βρίσκεται σε πλήρη λειτουργία και περιλαμβάνει τόσο τη διεύρυνση του δικτύου πρωτοβάθμιας περίθαλψης με νέες διαγνωστικές μονάδες σε περισσότερες γεωγραφικές περιφέρειες όσο και τη δραστηριοποίηση και επέκταση του Ομίλου σε νέους τομείς, αγορές και παροχές υπηρεσιών.</p> <p><strong>Από το περιοδικό ΧΡΗΜΑ</strong></p> </div></div><div class="td-block td-a-rec td-a-rec-id-custom-spot tdi_187 td_block_template_8"> <style>.tdi_187{margin-bottom:50px!important}@media (min-width:768px) and 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"1"; block_tdi_190.block_type = "td_flex_block_1"; block_tdi_190.post_count = "4"; block_tdi_190.found_posts = "165"; block_tdi_190.header_color = ""; block_tdi_190.ajax_pagination_infinite_stop = ""; block_tdi_190.max_num_pages = "42"; tdBlocksArray.push(block_tdi_190); </script><div class="td-block-title-wrap"><h4 class="td-block-title"><span>Σχετικές δημοσιεύσεις</span></h4></div><div id=tdi_190 class="td_block_inner td-mc1-wrap"> <div class="td_module_flex td_module_flex_1 td_module_wrap td-animation-stack td-cpt-post"> <div class="td-module-container td-category-pos-above"> <div class="td-image-container"> <div class="td-module-thumb"><a href="https://insuranceworld.gr/i-affidea-ellados-sto-europe-health-insurance-innovation-congress-2024/" rel="bookmark" class="td-image-wrap " title="Η Affidea Ελλάδος στο Europe Health Insurance Innovation Congress 2024" ><span class="entry-thumb td-thumb-css " style="background-image: url('https://insuranceworld.gr/wp-content/uploads/2024/12/Thanasis-696x584.jpg')" ></span></a></div> </div> <div class="td-module-meta-info"> <h3 class="entry-title td-module-title"><a href="https://insuranceworld.gr/i-affidea-ellados-sto-europe-health-insurance-innovation-congress-2024/" rel="bookmark" title="Η Affidea Ελλάδος στο Europe Health Insurance Innovation Congress 2024">Η Affidea Ελλάδος στο Europe Health Insurance Innovation Congress 2024</a></h3> <div class="td-editor-date"> <span class="td-author-date"> <span class="td-post-author-name"><a href="https://insuranceworld.gr/author/newsroom2/">Newsroom 2</a> <span>-</span> </span> <span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2024-12-17T14:13:55+02:00" >12.17.2024</time></span> </span> </div> <div class="td-excerpt">Εκπροσωπώντας τον Όμιλο Affidea, ο Θανάσης Λοπατατζίδης, Commercial Executive Director Affidea Ελλάδος, προσκλήθηκε και προήδρευσε</div> <div class="td-read-more"> <a 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<div class="td-excerpt">Ένας ξεχωριστός φιλανθρωπικός αγώνας μπάσκετ θα πραγματοποιηθεί την Κυριακή 22 Δεκεμβρίου, στις 13:00, στο Κλειστό Γυμναστήριο Αιγίου</div> <div class="td-read-more"> <a href="https://insuranceworld.gr/triponta-agapis-me-ti-stirixi-tou-omilou-affidea/" title="Διαβάστε περισσότερα" >Διαβάστε περισσότερα</a> </div> </div> </div> </div> <div class="td_module_flex td_module_flex_1 td_module_wrap td-animation-stack td-cpt-post"> <div class="td-module-container td-category-pos-above"> <div class="td-image-container"> <div class="td-module-thumb"><a href="https://insuranceworld.gr/i-affidea-anoigei-ton-dromo-sti-syberiliptiki-parochi-ypiresion-ygeias/" rel="bookmark" class="td-image-wrap " title="Η Affidea ανοίγει τον δρόμο στη συμπεριληπτική παροχή υπηρεσιών Υγείας" ><span class="entry-thumb td-thumb-css " style="background-image: url('https://insuranceworld.gr/wp-content/uploads/2024/12/Affidea-Νοηματικη-696x365.png')" ></span></a></div> </div> <div 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d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg> </div> </div> <div class="cmplz-divider cmplz-divider-header"></div> <div class="cmplz-body"> <div class="cmplz-message" id="cmplz-message-1-optin"><p>Για να παρέχουμε την καλύτερη εμπειρία, χρησιμοποιούμε cookies. Η συγκατάθεσή σας στη χρήση τους θα μας επιτρέψει να γνωρίσουμε καλύτερα τη συμπεριφορά πλοήγησης των επιεσκεπτών μας. Η μη συγκατάθεση μπορεί να επηρεάσει αρνητικά ορισμένες λειτουργίες και δυνατότητες.</p></div>  <div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Λειτουργικά</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Λειτουργικά</span></label> </span> Πάντα ενεργό </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">Η τεχνική αποθήκευση ή πρόσβαση είναι απολύτως απαραίτητη για τον νόμιμο σκοπό της δυνατότητας χρήσης συγκεκριμένης υπηρεσίας που ζητείται ρητά από τον συνδρομητή ή τον χρήστη ή με αποκλειστικό σκοπό τη μετάδοση επικοινωνίας μέσω δικτύου ηλεκτρονικών επικοινωνιών.</span> </div> </details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Προτιμήσεις</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Προτιμήσεις</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">Η τεχνική αποθήκευση ή πρόσβαση είναι απαραίτητη για τον νόμιμο σκοπό της αποθήκευσης προτιμήσεων που δεν ζητούνται από τον συνδρομητή ή τον χρήστη.</span> </div> </details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Στατιστικά</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Στατιστικά</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">Η τεχνική αποθήκευση ή πρόσβαση που χρησιμοποιείται αποκλειστικά για στατιστικούς σκοπούς.</span> <span class="cmplz-description-statistics-anonymous">Η τεχνική αποθήκευση ή πρόσβαση που χρησιμοποιείται αποκλειστικά για ανώνυμους στατιστικούς σκοπούς. Χωρίς κλήτευση, η εθελοντική συμμόρφωση εκ μέρους του Παρόχου Υπηρεσιών Διαδικτύου ή πρόσθετες καταγραφές από τρίτο μέρος, οι πληροφορίες που αποθηκεύονται ή ανακτώνται για το σκοπό αυτό από μόνες τους δεν μπορούν συνήθως να χρησιμοποιηθούν για την αναγνώρισή σας.</span> </div> </details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Εμπορικής Προώθησης</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Εμπορικής Προώθησης</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Η τεχνική αποθήκευση ή πρόσβαση απαιτείται για τη δημιουργία προφίλ χρηστών, για την αποστολή διαφημίσεων ή για την καταγραφή του χρήστη σε έναν ιστότοπο ή σε διάφορους ιστότοπους για παρόμοιους σκοπούς εμπορικής προώθησης.</span> </div> </details> </div> </div> <div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Διαχείριση επιλογών</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview">Διαχείριση υπηρεσιών</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper">Manage {vendor_count} vendors</a> <a class="cmplz-link cmplz-external 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