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class="_50f4">iOS SDK</span></a><div class="_5qog"><span class="img _55ym _55yn _55yo _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_s"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_t" href="/docs/android"><span class="_50f4">Android SDK</span></a><div class="_5qog"><span class="img _55ym _55yn _55yo _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_t"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_u" href="/docs/javascript"><span class="_50f4">JavaScript SDK</span></a><div class="_5qog"><span class="img _55ym _55yn _55yo _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_u"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_v" href="/docs/reference/php"><span class="_50f4">PHP SDK</span></a><div class="_5qog"><span class="img _55ym _55yn _55yo _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_v"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_w" href="/docs/unity"><span class="_50f4">Unity SDK</span></a><div class="_5qog"><span class="img _55ym _55yn _55yo _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_w"></span></div></div></div></div> --></code> <script>bigPipe.beforePageletArrive("documentation_primary_nav_pagelet")</script> <script>require("TimeSlice").guard(function() {bigPipe.onPageletArrive({"content":{"documentation_primary_nav_pagelet":{"container_id":"u_0_x"}},"jsmods":{"instances":[["m_0_8",["DevsiteNavigationCard","m_0_7"],[{"__m":"m_0_7"}],1],["m_0_a",["DevsiteNavigationCard","m_0_9"],[{"__m":"m_0_9"}],1]],"elements":[["m_0_7","u_0_5",2],["m_0_9","u_0_q",2]],"require":[["m_0_8"],["m_0_a"]]},"css":["VDgFq","tWGF7"],"js":["9P9WR","ykxUX"],"id":"documentation_primary_nav_pagelet","phase":1});}, "onPageletArrive documentation_primary_nav_pagelet")();</script> <code class="hidden_elem" id="u_0_11"><!-- <div><div class="_4-u2 _57mb _3fw6 _4-u8"><div class="_4-u3 _588p"><div class="_604"><div class="mbl _57zd _5ia1" style="background-image: url(https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xtf1/t39.2178-6/851536_1493194587587414_1795752996_n.png); height: 340px;"><h1 class="_57ze">Domain Insights</h1><div class="_57zf fsm fwn fcg">Understand the value Facebook is driving to your website, even if you have not implemented Facebook platform features such as social plugins.</div></div></div></div></div><div class="_4-u2 _57mb _3fw6 _4-u8"><div class="_4-u3 _588p"><div><h2>What's Included</h2> <p>Domain Insights shows all referral traffic to your domain from Facebook, including when people link to your site in their Facebook status messages, clicks on social plugins such as the Like or Share button, and more. Domain Insights also provides sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.</p> <p>By understanding and analyzing trends about usage and demographics as well as consumption and creation of content, you can be better equipped to improve your business and create better experiences with Facebook.</p></div></div></div><div class="_4-u2 _57mb _3fw6 _4-u8"><div class="_4-u3 _588p"><div class="_604"><h2>How To Get It</h2> <h3 id="claim_a_domain">Step One - Claim a Domain</h3> <p>To see Insights for your website, you must first claim your domain by associating it with a Facebook app that you manage, or with your Facebook user account. Here's how to do this:</p> <ol><li>Click the <code>Insights for your Website</code> button on the top right of the <a href="https://www.facebook.com/insights/">Insights Dashboard</a>.</li> <li>Type your domain name into the text box and select the user or app that you want to "own" this domain within Facebook Insights. If you pick an app, all admins of the app will become Insights admins of this domain.</li> <li>Copy the <code>fb:admins</code> or <code>fb:app_id</code> meta tag shown in the dialog and add it to the <code><head></code> of your web page. </li> <li>Click the <code>Get Insights</code> button. Once we check that the correct <code>fb:admins</code> or <code>fb:app_id</code> tag is present, the claimed domain will appear on the left navigation bar in the "domains" section.</li> </ol><div class="_57w7"><div class="_4-u2 mvl _57w8 _4-u8"><div class="_4-u3 _57u_ _4-u4 _57wa _52jv"><img class="_57w9" src="https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpa1/t39.2178-6/851556_188775834651375_534492345_n.png" /></div></div></div><p>You can also manually customize these meta tags and then add them to your site before clicking the <code>Get Insights</code> button to claim the domain:</p> <pre class="prettyprint"><code> <meta property="fb:admins" content="1234" /> <meta property="fb:app_id" content="your_app_id" /> </code></pre> <ul><li><code>fb:admins</code> can take a value of a single user ID. </li> <li><code>fb:app_id</code> can take a value of a single app ID.</li> </ul><p>Note: Additional fb:admins should be declared in a new tag.</p> <h3>Step Two - Go to the Insights Dashboard</h3> <p>Once you've claimed your domain, Domain Insights will be available to you from the <a href="https://www.facebook.com/insights/">Insights Dashboard</a>.</p></div></div></div></div><div class="_4-u2 _57mb _p9d _4-u8"><div class="_4-u3 _3a8w _5xk2"><form rel="async" action="/x/ajax/feedback/" method="post" onsubmit="return window.Event && Event.__inlineSubmit && Event.__inlineSubmit(this,event)" id="u_0_10"><input type="hidden" name="lsd" value="AVp1bER5" autocomplete="off" /><input type="hidden" autocomplete="off" name="path" value="/docs/platforminsights/domains" /><input type="hidden" autocomplete="off" name="id" value="1475136386089738" /><input type="hidden" autocomplete="off" name="revision_id" value="1500708440199199" /><div class="clearfix"><div class="lfloat _ohe"><span class="_c24 _50f4">Was this document helpful?</span><div class="_6a plm"><div class="_6a _6b" style="height:20px"></div><div class="_6a _6b"><div class="uiInputLabel clearfix inlineBlock"><label class="_55sh mls uiInputLabelInput"><input type="radio" name="yes" id="u_0_y" /><span></span></label><label for="u_0_y" class="uiInputLabelLabel">Yes</label></div><div class="uiInputLabel clearfix inlineBlock"><label class="_55sh mls uiInputLabelInput"><input type="radio" name="no" id="u_0_z" /><span></span></label><label for="u_0_z" class="uiInputLabelLabel">No</label></div></div></div></div><div class="_6a rfloat _ohf"><div class="_6a _6b" style="height:20px"></div><div class="_6a _6b"><span class="img _55ym _55yn _55yo _5tqs" aria-label="Loading..." aria-busy="1"></span></div></div></div></form></div></div><div id="developer_documentation_toolbar" data-referrer="developer_documentation_toolbar"></div><script type="text/javascript">(function(){window.__vitals={VitalsContextSensor:{context:'load',enter:new Date().getTime()}};})();</script> --></code> <script>bigPipe.beforePageletArrive("documentation_body_pagelet")</script> <script>require("TimeSlice").guard(function() 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Date();})(window,'ga');ga('create',\"UA-2499035-1\",{\"cookieDomain\":\"developers.facebook.com\"});","FB.init({\"appId\":114545895322903,\"xfbml\":true,\"version\":\"v2.3\",\"status\":false})"],"onafterload":["ga('send','pageview',{\"page\":\"\\\/docs\\\/platforminsights\\\/domains\"});"],"id":"documentation_body_pagelet","phase":1});}, "onPageletArrive documentation_body_pagelet")();</script> <code class="hidden_elem" id="u_0_14"><!-- <div><ul class="__d" id="u_0_12"><li class="_ga _5a" data-target="" id="u_0_13"><a class="_gc" href="#" rel="scrubber" role="button">What's Included</a></li><li class="_ga" data-target=""><a class="_gc" href="#" rel="scrubber" role="button">How To Get It</a><ul class="_gd"><li class="_ga" data-target="claim_a_domain"><a class="_gc" href="#" rel="scrubber" role="button">Step One - Claim a Domain</a></li><li class="_ga" data-target=""><a class="_gc" href="#" rel="scrubber" role="button">Step Two - Go to the Insights Dashboard</a></li></ul></li></ul></div> 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