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display: block; clear: both; width: 100%; } .vvqbox div { margin: 10px auto; } .vvqbox img { max-width: 100%; height: 100%; } .vvqbox object { max-width: 100%; } </style> <link rel="canonical" href="https://web.archive.org/web/20161122025208/http://footwearnews.com/2016/focus/athletic-outdoor/pete-davidson-saturday-night-live-give-converse-holiday-campaign-278501/"/> <meta property="trueanthem.headline" content="SNL’s Pete Davidson Joins Converse for Hilarious Holiday Video Campaign"/>  <meta class="swiftype" name="content_type" data-type="string" content="Article"/> <meta class="swiftype" name="title" data-type="string" content="SNL's Pete Davidson Joins Converse for Hilarious Holiday Video Campaign"/> <meta class="swiftype" name="author" data-type="string" content="Peter Verry"/> <meta class="swiftype" name="published_at" data-type="date" content="2016-11-21 18:48:58"/> <meta class="swiftype" name="image" data-type="enum" content="https://pmcfootwearnews.files.wordpress.com/2016/11/pete-davidson-converse.jpg?w=300"/> <meta class="swiftype" name="comment_count" data-type="integer" content="0"/> <meta class="swiftype" name="topics" data-type="string" content="Athletic & Outdoor"/> <meta class="swiftype" name="topics" data-type="string" content="Focus"/> <meta class="swiftype" name="topics" data-type="string" content="North America"/> <meta class="swiftype" name="topics" data-type="string" content="Converse"/> <meta class="swiftype" name="topics" data-type="string" content="Pete Davidson"/> <meta class="swiftype" name="body" data-type="text" content="With retailers and brands upping holiday marketing content quality through witty star-studded ads, it’s hard to stand out from the competition. But Converse has teamed up with a comedian that is sure to give it more exposure through the season. Converse announced today that stand-up comedian and Saturday Night Live star Pete Davidson would be the star of its “Give Converse” holiday campaign. The “Give Converse” web video series, according to Converse, will feature Davidson shining a light on the some of his worst holiday gifting fails and lament on holiday gifts he’s received. He will also offer alternative Converse gifts that could — and probably should — have been given instead. “We’re thrilled to be partnering with comedian Pete Davidson to help bring to life one of the most uncomfortable parts of holiday gifting,” Julien Cahn, CMO of Converse,” said in a statement. “The goal of the campaign is to showcase the worst part of holiday gifting in a humorous and satirical manner that all consumers can relate to and ultimately highlight Converse as the gift that can’t go wrong.” For the initiative, Converse and Davidson will destroy gift-giving fails via 10 videos that will be seen throughout the season that will appear on the brand’s social media channels including Facebook and Instagram."/>   <script type="text/javascript"> setTimeout(function(){var a=document.createElement("script"); var b=document.getElementsByTagName("script")[0]; a.src=document.location.protocol+"//web.archive.org/web/20161122025208/https://script.crazyegg.com/pages/scripts/0011/4414.js?"+Math.floor(new Date().getTime()/3600000); a.async=true;a.type="text/javascript";b.parentNode.insertBefore(a,b)}, 1); </script> <style type="text/css"> .recentcomments a { display: inline !important; padding: 0 !important; margin: 0 !important; } table.recentcommentsavatartop img.avatar, table.recentcommentsavatarend img.avatar { border: 0px; margin: 0; } table.recentcommentsavatartop a, table.recentcommentsavatarend a { border: 0px !important; background-color: transparent !important; } td.recentcommentsavatarend, td.recentcommentsavatartop { padding: 0px 0px 1px 0px; margin: 0px; } td.recentcommentstextend { border: none !important; padding: 0px 0px 2px 10px; } .rtl td.recentcommentstextend { padding: 0px 10px 2px 0px; } td.recentcommentstexttop { border: none; padding: 0px 0px 0px 10px; } .rtl td.recentcommentstexttop { padding: 0px 10px 0px 0px; } </style> <meta name="application-name" content="Footwear News"/><meta name="msapplication-window" content="width=device-width;height=device-height"/><meta name="msapplication-tooltip" content="Shoe News and Fashion Trends"/><meta name="msapplication-task" content="name=Subscribe;action-uri=https://footwearnews.com/feed/;icon-uri=https://secure.gravatar.com/blavatar/805e82344197213afd050a7de3b8dc6b?s=16"/><script type="text/javascript"> /* <![CDATA[ */ var pmc_site_config = {"rot13_hostname":"sbbgjrnearjf.pbz","hostname":"footwearnews.com","is_proxied":null}; /* ]]> */ </script> <script type="text/javascript"> var pmc_tracking_url = "https://web.archive.org/web/20161122025208/http://heartbeat.pmc.com/track?host=footwearnews.com&path=%2F2016%2Ffocus%2Fathletic-outdoor%2Fpete-davidson-saturday-night-live-give-converse-holiday-campaign-278501%2F&post_id=278501&title=SNL%E2%80%99s+Pete+Davidson+Joins+Converse+for+Hilarious+Holiday+Video+Campaign&author=Peter+Verry"; var pmc_tracking_image = new Image(); if ( 'undefined' !== typeof pmc_meta && 'string' === typeof pmc_meta.omni_visit_id ) { pmc_tracking_url = pmc_tracking_url + '&omni_visit_id=' + pmc_meta.omni_visit_id; } pmc_tracking_image.src = pmc_tracking_url + "&ts=" + Date.now(); </script> <link rel="amphtml" href="https://web.archive.org/web/20161122025208/https://footwearnews.com/2016/focus/athletic-outdoor/pete-davidson-saturday-night-live-give-converse-holiday-campaign-278501/amp/"/><style type="text/css" id="syntaxhighlighteranchor"></style> <script type="text/javascript"> /* <![CDATA[ */ var pmc_krux = {"lob":"footwearnews","page-type":"article","env":"desktop","primary-category":"Athletic & Outdoor","primary-vertical":"focus","vertical":["focus"],"category":["Athletic & Outdoor"],"tag":["Focus","Athletic & Outdoor","North America","Converse","Pete Davidson"],"author":["Peter Verry"],"logged-in":"","subscriber-type":""}; /* ]]> */ </script>  <script type="text/javascript" src="//web.archive.org/web/20161122025208js_/https://c.amazon-adsystem.com/aax2/amzn_ads.js"></script> <script type="text/javascript"> try { amznads.getAds('3157'); } catch(e) { /*ignore*/} </script>   <script class="kxct" data-id="Jhm7S14J" data-timing="async" data-version="1.9" type="text/javascript"> window.Krux||((Krux=function(){Krux.q.push(arguments)}).q=[]); (function(){ var k=document.createElement('script');k.type='text/javascript';k.async=true; var m,src=(m=location.href.match(/\bkxsrc=([^&]+)/))&&decodeURIComponent(m[1]); k.src = /^https?:\/\/([a-z0-9_\-\.]+\.)?krxd\.net(:\d{1,5})?\//i.test(src) ? src : src === "disable" ? 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tag-converse tag-pete-davidson vertical-focus region-north-america"> <header class="entry-header"> <h1 class="entry-title">SNL’s Pete Davidson Joins Converse for Hilarious Holiday Video Campaign</h1> <div class="entry-meta"> <span class="post-author-time">By <span class="coauthors"><a href="https://web.archive.org/web/20161122025208/https://footwearnews.com/author/peter-verry/" title="Posts by Peter Verry" class="author url fn" rel="author">Peter Verry</a></span></span> / 3 hours ago </div> </header> <svg xmlns="http://www.w3.org/2000/svg" style="display:none;" height="0" width="0"> <symbol id="comment" viewbox="0 0 1792 1792"><path d="M1792 896q0 174-120 321.5t-326 233-450 85.5q-70 0-145-8-198 175-460 242-49 14-114 22-17 2-30.5-9t-17.5-29v-1q-3-4-.5-12t2-10 4.5-9.5l6-9 7-8.5 8-9q7-8 31-34.5t34.5-38 31-39.5 32.5-51 27-59 26-76q-157-89-247.5-220t-90.5-281q0-130 71-248.5t191-204.5 286-136.5 348-50.5q244 0 450 85.5t326 233 120 321.5z"/> </symbol> <symbol id="email" viewbox="0 0 1792 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class="btn-linkedin" target="_blank" title="Share on LinkedIn"> <svg> <use xlink:href="/web/20161122025208im_/https://footwearnews.com/2016/focus/athletic-outdoor/pete-davidson-saturday-night-live-give-converse-holiday-campaign-278501/#linkedin"></use> </svg> <span> LinkedIn </span> </a> </li> </ul> </div> </div> <div class="shadow-container"><div class="feature-image shadow"></div></div> <div class="entry-content"> <figure class="articlepage-override"> <img width="1024" height="683" src="https://web.archive.org/web/20161122025208im_/https://pmcfootwearnews.files.wordpress.com/2016/11/pete-davidson-converse.jpg?w=1024" class="attachment-featured-carousel" alt="[WATCH] SNL's Pete Davidson Joins Converse"/> <div class="photo-caption horizontal">Pete Davidson at the Comedy Central Roast of Rob Lowe.</div> <div class="credits">REX Shutterstock.</div> </figure> <p>With retailers and brands upping holiday marketing content quality through witty star-studded ads, it’s hard to stand out from the competition. But <a href="https://web.archive.org/web/20161122025208/https://footwearnews.com/t/converse/" id="auto-tag_converse" data-tag="converse">Converse</a> has teamed up with a comedian that is sure to give it more exposure through the season.</p> <p>Converse announced today that stand-up comedian and Saturday Night Live star <a href="https://web.archive.org/web/20161122025208/https://footwearnews.com/t/pete-davidson/" id="auto-tag_pete-davidson" data-tag="pete-davidson">Pete Davidson</a> would be the star of its “Give Converse” holiday campaign.<div class="entry-body"><div class="related-article"> <div class="pad"> <a href="https://web.archive.org/web/20161122025208/https://footwearnews.com/2016/focus/athletic-outdoor/man-steals-50-pairs-vans-converse-sneakers-famous-footwear-278414/" title="Related Article" class="related" data-event-tracking="click,article,related-link-module,click">Related</a> <div class="article"><a href="https://web.archive.org/web/20161122025208/https://footwearnews.com/2016/focus/athletic-outdoor/man-steals-50-pairs-vans-converse-sneakers-famous-footwear-278414/" title="Related Article" data-event-tracking="click,article,related-link-module,click">Man Reportedly Steals 50 Pairs of Converse and Vans at Famous Footwear Store</a></div> </div> </div></div></p> <span class="embed-youtube" style="text-align:center; display: block;"><iframe class="youtube-player" type="text/html" width="640" height="360" src="https://web.archive.org/web/20161122025208if_/https://www.youtube.com/embed/o8Z1KDYkCf0?version=3&rel=1&fs=1&autohide=2&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent" allowfullscreen="true" style="border:0;"></iframe></span> <p>The “Give Converse” web video series, according to Converse, will feature Davidson shining a light on the some of his worst holiday gifting fails and lament on holiday gifts he’s received. He will also offer alternative Converse gifts that could — and probably should — have been given instead.</p> <p>“We’re thrilled to be partnering with comedian Pete Davidson to help bring to life one of the most uncomfortable parts of holiday gifting,” Julien Cahn, CMO of Converse,” said in a statement. “The goal of the campaign is to showcase the worst part of holiday gifting in a humorous and satirical manner that all consumers can relate to and ultimately highlight Converse as the gift that can’t go wrong.”</p> <span class="embed-youtube" style="text-align:center; display: block;"><iframe class="youtube-player" type="text/html" width="640" height="360" src="https://web.archive.org/web/20161122025208if_/https://www.youtube.com/embed/drGH67LQcQo?version=3&rel=1&fs=1&autohide=2&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent" allowfullscreen="true" style="border:0;"></iframe></span> <p>For the initiative, Converse and Davidson will destroy gift-giving fails via 10 videos that will be seen throughout the season that will appear on the brand’s social media channels including Facebook and Instagram.</p> <span class="embed-youtube" style="text-align:center; display: block;"><iframe class="youtube-player" type="text/html" width="640" height="360" src="https://web.archive.org/web/20161122025208if_/https://www.youtube.com/embed/YtA2JoLhw44?version=3&rel=1&fs=1&autohide=2&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent" allowfullscreen="true" style="border:0;"></iframe></span> </div> <a href="https://web.archive.org/web/20161122025208/http://pages.email.footwearnews.com/signup" class="newsletter-signup" target="_blank">— Sign up for the FN Newsletter —</a> <footer class="entry-meta"> <a href="https://web.archive.org/web/20161122025208/https://footwearnews.com/v/focus/" rel="tag vertical">Focus</a>, <a href="https://web.archive.org/web/20161122025208/https://footwearnews.com/c/athletic-outdoor/" rel="tag category">Athletic & Outdoor</a>, <a href="https://web.archive.org/web/20161122025208/https://footwearnews.com/region/north-america/" rel="tag region">North America</a>, <a href="https://web.archive.org/web/20161122025208/https://footwearnews.com/t/converse/" rel="tag">Converse</a>, <a href="https://web.archive.org/web/20161122025208/https://footwearnews.com/t/pete-davidson/" rel="tag">Pete Davidson</a> </footer> <svg xmlns="http://www.w3.org/2000/svg" style="display:none;" height="0" width="0"> <symbol id="comment" viewbox="0 0 1792 1792"><path d="M1792 896q0 174-120 321.5t-326 233-450 85.5q-70 0-145-8-198 175-460 242-49 14-114 22-17 2-30.5-9t-17.5-29v-1q-3-4-.5-12t2-10 4.5-9.5l6-9 7-8.5 8-9q7-8 31-34.5t34.5-38 31-39.5 32.5-51 27-59 26-76q-157-89-247.5-220t-90.5-281q0-130 71-248.5t191-204.5 286-136.5 348-50.5q244 0 450 85.5t326 233 120 321.5z"/> </symbol> <symbol id="email" viewbox="0 0 1792 1792"><path d="M1792 710v794q0 66-47 113t-113 47H160q-66 0-113-47T0 1504V710q44 49 101 87 362 246 497 345 57 42 92.5 65.5t94.5 48 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