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col-sm-12 m-1 text-grey border border-pink-light" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20190428163303/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home active "><a class="" href="/web/20190428163303/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20190428163303/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20190428163303/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20190428163303/https://aurora.dawn.com/people">People</a></li> <li class="nav__item 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767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1143433" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143433/idea-logistics"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/large/2019/04/5cc3e3b091b31.jpg" alt="Idea logistics"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190428163303/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1143433" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143433/idea-logistics" class="story__link"><strong>Idea logistics</strong> </a></h2>  <div class="story__excerpt size-five text-center font-light px-2 pb-2">We have taken them for granted because they come for free, mostly out of nowhere and are used (or abused) liberally,... </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1143430" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143430/sorry-not-fair"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/large/2019/04/5ca7b2e317fa2.jpg" alt="Sorry. Not fair"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190428163303/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1143430" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143430/sorry-not-fair" class="story__link"><strong>Sorry. Not fair</strong> </a></h2>  <div class="story__excerpt size-five text-center font-light px-2 pb-2">In light of the recent controversy over the ad that depicted Naomi Osaka with a lighter skin tone. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story " data-id="1143441" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143441/lost-in-disruption"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/large/2019/04/5cc16331e5b39.jpg" alt="Lost in disruption"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190428163303/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1143441" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143441/lost-in-disruption" class="story__link">Lost in disruption </a></h2>  <div class="story__excerpt size-five text-center font-light px-2 pb-2">Why excellent customer service can truly be disruptive. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class="text-center "> <h2 class="badge size-seven text-center font-light uppercase ">Latest</h2> </div> <div class="mr-0 mr-sm-4 mb-4 p-0 p-sm-4">  <article class="box story mb-4 pb-4" data-id="1143431" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190428163303/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143431/youve-got-delivery"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/thumbnail/2019/04/5ca7b3e413f86.jpg" alt="You鈥檝e got delivery!"/></a></div> </figure>  <h2 data-layout="story" data-id="1143431" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143431/youve-got-delivery" class="story__link"><strong>You鈥檝e got delivery!</strong> </a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1143423" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190428163303/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143423/grabbing-a-piece-of-the-netflix-pie"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/thumbnail/2019/04/5cbfedae8b601.jpg" alt="Grabbing a piece of the Netflix pie"/></a></div> </figure>  <h2 data-layout="story" data-id="1143423" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143423/grabbing-a-piece-of-the-netflix-pie" class="story__link"><strong>Grabbing a piece of the Netflix pie</strong> </a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1143414" data-layout="story">  <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190428163303/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143414/a-market-in-search-of-customers"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/thumbnail/2019/04/5cbe9c9209dc3.jpg" alt="A market in search of customers"/></a></div> </figure>  <h2 data-layout="story" data-id="1143414" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143414/a-market-in-search-of-customers" class="story__link"><strong>A market in search of customers</strong> </a></h2> </article>  </div> </div> </div> <div class="row"> <div class="col-12"> <div class="text-center pt-4"> <h2 class="badge size-eight text-center font-light uppercase ">Featured Stories</h2> </div> <br> <br> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1143413" data-layout="story">  <figure class="media col-12 mr-4 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143413/the-last-mile-delivery-challenge"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/large/2019/03/5c9af7185950d.jpg" alt="The last-mile delivery challenge"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190428163303/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1143413" class="story__title size-seven text-center font-normal "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143413/the-last-mile-delivery-challenge" class="story__link"><strong>The last-mile delivery challenge</strong> </a></h2>  <div class="story__excerpt size-five text-center font-light ">Start-ups have risen to the challenge, but can they sustain in the long-term? </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1143429" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143429/campaign-watch"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/large/2019/04/5cbaae7b3a922.jpg" alt="Campaign Watch"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190428163303/https://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1143429" class="story__title size-seven text-center font-normal "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143429/campaign-watch" class="story__link"><strong>Campaign Watch</strong> </a></h2>  <div class="story__excerpt size-five text-center font-light ">A review of some of the recent campaigns. </div> </article>  </div> </div><div class="clear--both"> </div></div> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1143439" data-layout="story">   <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143439/love-rapping-in-times-of-hysteria"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/thumbnail/2019/04/5cb84403d450e.jpg" alt="Love rapping in times of hysteria"/></a></div> </figure>  <h2 data-layout="story" data-id="1143439" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143439/love-rapping-in-times-of-hysteria" class="story__link">Love rapping in times of hysteria </a></h2>  <div class="story__excerpt size-four font-light text-center sm-text-left ">Humsaye Maa Jaye receives mixed reactions from both sides of the border. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1143440" data-layout="story">  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190428163303/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143440/roaring-with-cannes-lions"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/thumbnail/2019/04/5cb8457ca7d4b.jpg" alt="Roaring 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class="story__link"><strong>"Smart logistics make a smart economy"</strong> </a></h2>  <div class="story__excerpt size-four font-light text-center sm-text-left ">In conversation with Badar Badat, President, FIATA & Chairman, Transhold Pvt Limited. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1143285" data-layout="story">  <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190428163303/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" 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border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190428163303/https://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143412/unblocking-pakistans-logistics-quagmire"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/thumbnail/2019/03/5c9af36f2b48c.jpg" alt="Unblocking Pakistan鈥檚 logistics quagmire"/></a></div> </figure>  <h2 data-layout="story" data-id="1143412" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143412/unblocking-pakistans-logistics-quagmire" class="story__link"><strong>Unblocking Pakistan鈥檚 logistics 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aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <br> <div class="row"> <div class="col-12"> <h2 class="badge size-six font-light uppercase pl-0 pt-4">Editor's Picks</h2> <div class="theme px-0 px-sm-2"> <div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1143434" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143434/the-marie-kondo-phenomenon"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/medium/2019/04/5caba8b13171e.jpg" alt="The Marie Kondo phenomenon"/></a></div> </figure>  <h2 data-layout="story" data-id="1143434" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143434/the-marie-kondo-phenomenon" class="story__link"><strong>The Marie Kondo phenomenon</strong> </a></h2>  <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">Julian Saunders on the quietly absolutist Marie Kondo. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1143324" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143324/meeting-greater-expectations"><img src="https://web.archive.org/web/20190428163303im_/https://i.dawn.com/medium/2018/12/5c1a8517a228d.jpg" alt="Meeting greater expectations"/></a></div> </figure>  <h2 data-layout="story" data-id="1143324" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190428163303/https://aurora.dawn.com/news/1143324/meeting-greater-expectations" class="story__link"><strong>Meeting greater expectations</strong> </a></h2>  <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">Flexibility and the freedom to experiment and fail are the key components to retention in today鈥檚 ad agency world... </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1143289" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" 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