CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><title>Mobile App Marketing 101: How to Reach Your Audience</title><meta name="description" content="Mobile app marketing sounds complicated but it doesn’t have to be! This guide will show you how to market an app, taking it from zero to hero status."/><link rel="canonical" href="https://www.semrush.com/blog/mobile-app-marketing-how-to-reach-your-audience/"/><meta name="robots" content="index, follow"/><link rel="preload" as="image" href="https://static.semrush.com/blog/uploads/media/a4/b9/a4b9b6d32035454b15319634afeaa09d/31f7029cf5cbee5059443bd8af1b881e/mobile-app-marketing-101_(1).svg"/><meta property="og:title" content="Mobile App Marketing 101: How to Reach Your Audience"/><meta property="og:image" content="https://static.semrush.com/blog/uploads/media/5e/96/5e965ac0c0a19e5b94c23d680f01533c/3afb4764de57e421039c399d44d6fbd6/mobile-app-marketing-101-sm.png"/><meta property="og:description" content="Mobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status."/><meta property="og:url" content="https://www.semrush.com/blog/mobile-app-marketing-how-to-reach-your-audience/"/><meta property="og:type" content="article"/><meta property="og:locale" content="en_US.utf-8"/><meta property="og:site_name" content="Semrush Blog"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@semrush"/><meta name="twitter:title" content="Mobile App Marketing 101: How to Reach Your Audience"/><meta name="twitter:description" content="Mobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status."/><meta name="twitter:image" content="https://static.semrush.com/blog/uploads/media/5e/96/5e965ac0c0a19e5b94c23d680f01533c/3afb4764de57e421039c399d44d6fbd6/mobile-app-marketing-101-sm.png"/><meta name="twitter:url" content="https://www.semrush.com/blog/mobile-app-marketing-how-to-reach-your-audience/"/><script type="application/ld+json">{ "@context": "https://schema.org", "@type": "Person", "image": { "@type": "ImageObject", "url": "https://static.semrush.com/blog/uploads/user/c0/b0/c0b0669d3451291aa7d5377874195fd5/lukegarsel-headshot_(1).jpeg" }, "url": "https://www.semrush.com/blog/user/145694017/", "name": "Luke Harsel" }</script><script type="application/ld+json">{ "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@id": "https://www.semrush.com/", "name": "Semrush" } }, { "@type": "ListItem", "position": 2, "item": { "@id": "https://www.semrush.com/blog/", "name": "Blog" } }, { "@type": "ListItem", "position": 3, "item": { "@id": "https://www.semrush.com/blog/mobile-app-marketing-how-to-reach-your-audience/", "name": "Mobile App Marketing 101: How to Reach Your Audience" } } ] }</script><script type="application/ld+json">{ "@context": "https://schema.org", "@type": "Article", "url": "https://www.semrush.com/blog/mobile-app-marketing-how-to-reach-your-audience/", "wordCount": "", "mainEntityOfPage": { "@type": "Webpage", "@id": "https://google.com/article" }, "headline": "Mobile App Marketing 101: How to Reach Your Audience", "image": { "@type": "ImageObject", "url": "https://static.semrush.com/blog/uploads/media/a4/b9/a4b9b6d32035454b15319634afeaa09d/31f7029cf5cbee5059443bd8af1b881e/extra.png", "width": "885px", "height": "375px" }, "datePublished": "2023-09-06T13:41:00+00:00", "dateModified": "2024-11-21T22:00:00+00:00", "description": "Mobile app marketing sounds complicated but it doesn’t have to be! This guide will show you how to market an app, taking it from zero to hero status.", "identifier": "https://www.semrush.com/blog/mobile-app-marketing-how-to-reach-your-audience/", "publisher": { "@type": "Organization", "name": "Semrush", "logo": { "@type": "ImageObject", "url": "https://cdn.semrush.com/__static__/semrush-logo-700.jpg", "width": "700", "height": "700" } }, "author": { "@type": "Person", "name": "Luke Harsel", "identifier": "145694017" }, "genre": "General Marketing" }</script><meta name="next-head-count" content="23"/><link rel="dns-prefetch" href="https://static.semrush.com"/><link rel="preconnect" href="https://static.semrush.com"/><link rel="preconnect" href="https://fonts.gstatic.com"/><link rel="preconnect" href="https://www.google-analytics.com"/><link rel="preconnect" href="https://google-analytics.bi.owox.com"/><link rel="preload" as="style" data-href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/><link rel="stylesheet" data-href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/><style>html[data-theme=dark] body { background: #111317; color: #fff; }</style><style>html[data-theme=dark] .semblog-header-navbar { background: #21232B; color: #fff; }</style><style>html body, .semblog-header-navbar { background: #fff; color: #000; }</style><style>.ch2-dialog {z-index: 98 !important;}.ch2-icon{bottom: 118px !important;}@media(min-width: 960px){.ch2-icon{bottom: 60px !important;}}</style><link rel="icon" type="image/x-icon" href="https://static.semrush.com/semblog-next-static/favicon/favicon.ico"/><link rel="icon" type="image/png" sizes="32x32" href="https://static.semrush.com/semblog-next-static/favicon/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="https://static.semrush.com/semblog-next-static/favicon/favicon-16x16.png"/><link rel="apple-touch-icon" sizes="180x180" href="https://static.semrush.com/semblog-next-static/favicon/apple-touch-icon.png"/><link rel="mask-icon" href="https://static.semrush.com/semblog-next-static/favicon/safari-pinned-tab.svg" color="#ff642d"/><meta name="msapplication-TileColor" content="#421983"/><meta name="theme-color" content="#ffffff"/><meta property="fb:app_id" content="339433896413300"/><link type="application/rss+xml" rel="alternate" href="/blog/feed/" title="RSS"/><link rel="preload" href="//static.semrush.com/blog/blog/201003fc/_next/static/css/87f201554fb8552d.css" as="style"/><link rel="stylesheet" href="//static.semrush.com/blog/blog/201003fc/_next/static/css/87f201554fb8552d.css" data-n-g=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/polyfills-78c92fac7aa8fdd8.js"></script><script src="https://static.semrush.com/wte/js/exp.min.js" defer="" data-nscript="beforeInteractive"></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/webpack-9c53ad20019d4e9c.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/7287-96c8d17728d15e62.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/2520-a96fd540c14d7586.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/main-6fbee637b7cf8bbb.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/%40semcore-a53c0dd4a951be3f.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/lodash-29295039af01cdae.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/%40flame-d26d973c16cade4c.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/styled-components-02e626db92305826.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/%40reshadow-2017e79928a915d5.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/4165-08ebaf829f77e627.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/5972-94584f4651713ca4.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/6220-c35add4127dbd253.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/4930-900af06a2ad979f1.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/4194-f48703bfef76deb6.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/3329-035784cead3afb70.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/2339-c837371e3516b7e3.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/9460-b16f75ca8900907f.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/942-04f77fd482d6e565.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/pages/_app-87225346b5b0c40d.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/shared-017397ff-b8720210a643721b.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/shared-d87c119a-683cf94eb678d628.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/8057-3b4f9421ef9152d4.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/pages/%5Bslug%5D-8e6fb3a21293c899.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/semrush-blog/_buildManifest.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/semrush-blog/_ssgManifest.js" defer=""></script><style id="__jsx-3171375739">.b-blog__toc{display:none;}</style><style data-styled="" data-styled-version="5.3.3">.dHnzHm{fill:currentColor;max-height:100%;}/*!sc*/ data-styled.g1[id="sc-bdvvtL"]{content:"dHnzHm,"}/*!sc*/ .diXivc[class*='SLink']{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;}/*!sc*/ .diXivc[class*='SLink'],.diXivc[class*='SLink']:active{color:currentColor !important;}/*!sc*/ .diXivc[class*='SLink'] span{border-color:transparent !important;}/*!sc*/ .diXivc[class*='SLink']:hover{opacity:0.6;}/*!sc*/ .diXivc[class*='SLink']:visited{color:currentColor !important;}/*!sc*/ .diXivc[class*='SLink']:visited span{border-color:currentColor !important;}/*!sc*/ .diXivc:not([href]){cursor:not-allowed !important;pointer-events:none;opacity:0.5;}/*!sc*/ .diXivc.-outlined{position:relative;}/*!sc*/ .diXivc.-outlined:before{content:'';position:absolute;border-bottom:1px solid #fff;width:100%;bottom:2px;}/*!sc*/ .diXivc.-outlined:hover:before{visibility:hidden;}/*!sc*/ .iavqdd[class*='SLink']{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;}/*!sc*/ .iavqdd[class*='SLink'],.iavqdd[class*='SLink']:active{color:currentColor !important;}/*!sc*/ .iavqdd[class*='SLink'] span{border-color:transparent !important;}/*!sc*/ .iavqdd[class*='SLink']:hover{opacity:1;}/*!sc*/ .iavqdd[class*='SLink']:visited{color:currentColor !important;}/*!sc*/ .iavqdd[class*='SLink']:visited span{border-color:currentColor !important;}/*!sc*/ .iavqdd:not([href]){cursor:not-allowed !important;pointer-events:none;opacity:0.5;}/*!sc*/ .iavqdd.-outlined{position:relative;}/*!sc*/ .iavqdd.-outlined:before{content:'';position:absolute;border-bottom:1px solid #fff;width:100%;bottom:2px;}/*!sc*/ .iavqdd.-outlined:hover:before{visibility:hidden;}/*!sc*/ data-styled.g2[id="sc-gsDKAQ"]{content:"diXivc,iavqdd,"}/*!sc*/ .kTWIjD{display:none;font-weight:400;padding-bottom:14px;padding-top:14px;}/*!sc*/ @media screen and (min-width:960px){.kTWIjD{display:block;}}/*!sc*/ .dmOGYZ{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;height:100%;margin:0 auto;padding:0 15px;position:relative;width:100%;}/*!sc*/ @media screen and (min-width:375px){.dmOGYZ{padding:0 24px;}}/*!sc*/ @media screen and (min-width:768px){.dmOGYZ{padding:0 45px;}}/*!sc*/ @media screen and (min-width:1140px){.dmOGYZ{padding:0 40px;width:100%;max-width:1440px;}}/*!sc*/ .itgbLD{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}/*!sc*/ .hhiaWA{height:50px;padding:14px 0;}/*!sc*/ @media screen and (min-width:768px){.hhiaWA{height:70px;padding:24px 0;}}/*!sc*/ .gvnexy{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}/*!sc*/ @media screen and (min-width:1140px){.gvnexy{height:100%;}}/*!sc*/ .kqFGKV{height:22px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-right:24px;}/*!sc*/ .kHPkQj{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:none;font-weight:500;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;}/*!sc*/ @media screen and (min-width:960px){.kHPkQj{padding:0 24px 0 30px;}}/*!sc*/ @media screen and (min-width:1140px){.kHPkQj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;height:100%;}}/*!sc*/ .jAYqEQ{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;}/*!sc*/ @media screen and (min-width:1140px){.jAYqEQ{font-size:16px;height:100%;}}/*!sc*/ .jMNgCm{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;opacity:1;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .cNXzqV{margin-right:16px;margin-top:0;}/*!sc*/ @media screen and (min-width:500px){.cNXzqV{margin-right:24px;}}/*!sc*/ @media screen and (min-width:960px){.cNXzqV{margin-top:2px;}}/*!sc*/ @media screen and (min-width:1140px){.cNXzqV{margin-top:18px;}}/*!sc*/ .cwkoec{font-size:16px;font-weight:500;margin-right:8px;}/*!sc*/ @media screen and (min-width:768px){.cwkoec{font-size:32px;margin-right:20px;}}/*!sc*/ @media screen and (min-width:960px){.cwkoec{font-size:16px;margin-right:0;}}/*!sc*/ .dwdnee{display:none;}/*!sc*/ @media screen and (min-width:500px){.dwdnee{display:unset;}}/*!sc*/ .fBKLaB{width:36px;height:20px;}/*!sc*/ .JCYxx{padding-bottom:35px;}/*!sc*/ @media screen and (min-width:768px){.JCYxx{padding-bottom:42px;}}/*!sc*/ @media screen and (min-width:960px){.JCYxx{padding-bottom:28px;}}/*!sc*/ .fYleTp{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;height:100%;margin:0 auto;padding:0 15px;position:relative;width:100%;}/*!sc*/ @media screen and (min-width:375px){.fYleTp{padding:0 24px;}}/*!sc*/ @media screen and (min-width:768px){.fYleTp{padding:0 45px;}}/*!sc*/ @media screen and (min-width:1140px){.fYleTp{padding:0 65px;width:1140px;}}/*!sc*/ @media screen and (min-width:500px){.jnpneB{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}}/*!sc*/ .kzXHfa{-webkit-flex:1;-ms-flex:1;flex:1;padding-left:0;}/*!sc*/ @media screen and (min-width:1140px){.kzXHfa{padding-left:58px;}}/*!sc*/ .bLEyhW{padding-top:24px;}/*!sc*/ @media screen and (min-width:768px){.bLEyhW{padding-top:32px;}}/*!sc*/ .jomabB{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;height:185px;-webkit-box-pack:end;-webkit-justify-content:flex-end;-ms-flex-pack:end;justify-content:flex-end;margin-top:35px;padding-right:0;position:relative;width:228px;}/*!sc*/ @media screen and (min-width:375px){.jomabB{width:258px;height:210px;margin-top:45px;}}/*!sc*/ @media screen and (min-width:500px){.jomabB{width:200px;height:200px;}}/*!sc*/ @media screen and (min-width:768px){.jomabB{width:250px;height:200px;margin-left:auto;margin-right:auto;margin-top:52px;}}/*!sc*/ @media screen and (min-width:960px){.jomabB{width:340px;height:248px;-webkit-box-pack:start;-webkit-justify-content:flex-start;-ms-flex-pack:start;justify-content:flex-start;}}/*!sc*/ @media screen and (min-width:1140px){.jomabB{-webkit-box-pack:end;-webkit-justify-content:flex-end;-ms-flex-pack:end;justify-content:flex-end;}}/*!sc*/ .iBtQsf{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;padding-top:18px;position:relative;}/*!sc*/ @media screen and (min-width:768px){.iBtQsf{padding-top:38px;}}/*!sc*/ @media screen and (min-width:960px){.iBtQsf{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}}/*!sc*/ .htfCox{display:none;height:100%;margin-right:40px;margin-top:22px;position:-webkit-sticky;position:sticky;top:100px;}/*!sc*/ @media screen and (min-width:960px){.htfCox{display:block;}}/*!sc*/ .hcvUza{padding-left:4px;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}/*!sc*/ .eBribL{font-size:1.4rem;font-weight:300;line-height:2.4rem;}/*!sc*/ @media screen and (min-width:960px){.eBribL{line-height:2.6rem;}}/*!sc*/ @media screen and (min-width:1140px){.eBribL{font-size:1.7rem;line-height:2.67rem;}}/*!sc*/ .gIVKXH{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .jVrJcj{padding-left:10px;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}/*!sc*/ .kcZgbH{display:none;-webkit-flex-shrink:2;-ms-flex-negative:2;flex-shrink:2;width:100%;}/*!sc*/ @media screen and (min-width:1280px){.kcZgbH{display:block;}}/*!sc*/ .eYTkOv{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;padding-bottom:30px;padding-top:20px;}/*!sc*/ @media screen and (min-width:375px){.eYTkOv{padding-bottom:20px;}}/*!sc*/ @media screen and (min-width:960px){.eYTkOv{padding-top:60px;}}/*!sc*/ @media screen and (min-width:1140px){.eYTkOv{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}}/*!sc*/ .hGklsb{display:block;width:100%;}/*!sc*/ @media screen and (min-width:1280px){.hGklsb{display:none;}}/*!sc*/ data-styled.g8[id="sc-gKclnd"]{content:"kTWIjD,dmOGYZ,itgbLD,hhiaWA,gvnexy,kqFGKV,kHPkQj,jAYqEQ,jMNgCm,cNXzqV,cwkoec,dwdnee,fBKLaB,JCYxx,fYleTp,jnpneB,kzXHfa,bLEyhW,jomabB,iBtQsf,htfCox,hcvUza,eBribL,gIVKXH,jVrJcj,kcZgbH,eYTkOv,hrZfTH,hGklsb,"}/*!sc*/ .EgMcS{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin-right:4px;}/*!sc*/ data-styled.g28[id="sc-fKVqWL"]{content:"EgMcS,"}/*!sc*/ .kJeEgG{color:#FF642D;}/*!sc*/ data-styled.g29[id="sc-bBHxTw"]{content:"kJeEgG,"}/*!sc*/ .knPMRb{font-family:'Factor A',sans-serif;font-weight:500;font-size:16px;line-height:160%;display:none;}/*!sc*/ .knPMRb:hover{color:#FF642D;-webkit-transition:0.235s color;transition:0.235s color;}/*!sc*/ @media (min-width:500px){.knPMRb{display:inline-block;}}/*!sc*/ data-styled.g30[id="sc-iwjdpV"]{content:"knPMRb,"}/*!sc*/ .fUFbzD{display:inline-block;margin-right:8px;}/*!sc*/ data-styled.g31[id="sc-cxpSdN"]{content:"fUFbzD,"}/*!sc*/ .kdpkRH{position:relative;font-family:'Inter',Ubuntu,Helvetica,Arial,sans-serif;width:100%;height:100%;min-height:100vh;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;will-change:background-color,color;min-width:0;}/*!sc*/ data-styled.g32[id="sc-llYSUQ"]{content:"kdpkRH,"}/*!sc*/ .fSiAZB{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;gap:6px;}/*!sc*/ data-styled.g34[id="sc-giYglK"]{content:"fSiAZB,"}/*!sc*/ .dnAKzL{background-color:#F6F7F8;border-radius:6px;padding:8px;}/*!sc*/ .dnAKzL:hover{background-color:#E9EBEF;}/*!sc*/ data-styled.g35[id="sc-ezbkAF"]{content:"dnAKzL,"}/*!sc*/ .rlAHV{display:inline-block;font-family:Inter;font-size:14px;line-height:1.6;font-weight:400;}/*!sc*/ .eUNEVb{color:#898D9A;display:none;font-family:Inter;font-size:11px;font-weight:400;margin-top:2px;}/*!sc*/ @media screen and (min-width:1140px){.eUNEVb{display:block;}}/*!sc*/ .IkbpN{display:inline-block;font-family:Inter;font-size:12px;}/*!sc*/ @media screen and (min-width:768px){.IkbpN{font-size:14px;}}/*!sc*/ .fjCyHV{display:inline-block;font-family:Factor A;font-size:24px;line-height:1.25;margin-bottom:20px;margin-top:20px;max-width:250px;}/*!sc*/ @media screen and (min-width:375px){.fjCyHV{max-width:280px;}}/*!sc*/ @media screen and (min-width:768px){.fjCyHV{font-size:34px;margin-top:48px;margin-bottom:40px;max-width:410px;}}/*!sc*/ @media screen and (min-width:960px){.fjCyHV{font-size:38px;max-width:480px;}}/*!sc*/ @media screen and (min-width:1140px){.fjCyHV{font-size:48px;margin-bottom:32px;max-width:680px;}}/*!sc*/ .gEQrQk{display:inline-block;font-family:Inter;font-size:12px;text-align:left;}/*!sc*/ @media screen and (min-width:960px){.gEQrQk{font-size:14px;}}/*!sc*/ .bAMHOQ{display:inline-block;font-family:Inter;font-size:12px;}/*!sc*/ .deatxS{display:inline-block;font-family:Inter;font-weight:500;line-height:1.6;padding-bottom:16px;}/*!sc*/ data-styled.g37[id="sc-kLwhqv"]{content:"rlAHV,eUNEVb,IkbpN,fjCyHV,gEQrQk,bAMHOQ,deatxS,"}/*!sc*/ .frQiwv{z-index:2;}/*!sc*/ .frQiwv li{list-style-type:none;display:inline-block;vertical-align:middle;cursor:pointer;}/*!sc*/ .frQiwv li + li{margin-left:23px;}/*!sc*/ .frQiwv li a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;line-height:1.5;}/*!sc*/ .frQiwv li:hover{color:#D1D4DB;}/*!sc*/ data-styled.g52[id="sc-bBHHxi"]{content:"frQiwv,"}/*!sc*/ .iLWHY{background:#171A22;color:#898D9A;overflow:hidden;}/*!sc*/ data-styled.g56[id="sc-hUpaCq"]{content:"iLWHY,"}/*!sc*/ .bRGSQl li{list-style-type:none;display:inline-block;vertical-align:middle;text-transform:uppercase;cursor:pointer;}/*!sc*/ .bRGSQl li + li{margin-left:23px;}/*!sc*/ .bRGSQl li a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .bRGSQl li:hover{color:#D1D4DB;}/*!sc*/ data-styled.g57[id="sc-jgrJph"]{content:"bRGSQl,"}/*!sc*/ .jiMzLO li{color:#D1D4DB;}/*!sc*/ .jiMzLO li + li{margin-left:20px;}/*!sc*/ data-styled.g58[id="sc-gSQFLo"]{content:"jiMzLO,"}/*!sc*/ .fsgVaA{z-index:100;-webkit-transform:translateY(0);-ms-transform:translateY(0);transform:translateY(0);-webkit-transition:-webkit-transform 0.35s cubic-bezier(.25,.5,.75,1);-webkit-transition:transform 0.35s cubic-bezier(.25,.5,.75,1);transition:transform 0.35s cubic-bezier(.25,.5,.75,1);will-change:transform;}/*!sc*/ .fsgVaA.-fixed{-webkit-transition:-webkit-transform 0.25s cubic-bezier(.25,.5,.75,1);-webkit-transition:transform 0.25s cubic-bezier(.25,.5,.75,1);transition:transform 0.25s cubic-bezier(.25,.5,.75,1);}/*!sc*/ @media (min-width:960px){.fsgVaA{-webkit-transform:translateY( 0 );-ms-transform:translateY( 0 );transform:translateY( 0 );}}/*!sc*/ data-styled.g59[id="sc-lbhJGD"]{content:"fsgVaA,"}/*!sc*/ .eeuzMC{position:relative;}/*!sc*/ data-styled.g92[id="sc-ctqQKy"]{content:"eeuzMC,"}/*!sc*/ .iSTlGZ{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;white-space:nowrap;}/*!sc*/ data-styled.g94[id="sc-brSvTw"]{content:"iSTlGZ,"}/*!sc*/ .pysQh{background:#FF642D;color:#FFFFFF;padding:7px 16px;border-radius:10px;margin-top:-5px;border:0;position:relative;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;cursor:pointer;max-height:36px;width:100%;max-width:201px;}/*!sc*/ .pysQh:hover{background:#B33300;}/*!sc*/ .pysQh:active{background:#7E1E00;}/*!sc*/ data-styled.g95[id="sc-gIDmLj"]{content:"pysQh,"}/*!sc*/ .kblRPD{display:none;}/*!sc*/ .kblRPD button{background:transparent;color:inherit;font-weight:inherit;padding:0;margin:0;border:0;cursor:pointer;}/*!sc*/ data-styled.g96[id="sc-evcjhq"]{content:"kblRPD,"}/*!sc*/ .exdZkX{position:relative;width:100%;box-shadow:0 15px 30px rgba(51,59,81,0.05);}/*!sc*/ data-styled.g101[id="sc-ilfuhL"]{content:"exdZkX,"}/*!sc*/ .bNykPf ul{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;}/*!sc*/ @media (min-width:1140px){.bNykPf ul{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}}/*!sc*/ .bNykPf ul li{display:inline-block;vertical-align:middle;list-style-type:none;-webkit-transition:0.235s color;transition:0.235s color;color:#171A22;position:relative;padding-top:2px;}/*!sc*/ .bNykPf ul li:not(:last-child){margin-right:24px;}/*!sc*/ .bNykPf ul li:hover{color:#FF642D;-webkit-transition:0.235s color;transition:0.235s color;}/*!sc*/ .bNykPf a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ data-styled.g102[id="sc-uojGG"]{content:"bNykPf,"}/*!sc*/ .fjoeUL{margin-left:0;}/*!sc*/ @media (min-width:500px){.fjoeUL{margin-left:16px;}}/*!sc*/ @media (min-width:768px){.fjoeUL{margin-left:30px;}}/*!sc*/ @media (min-width:1140px){.fjoeUL{display:none;}}/*!sc*/ data-styled.g104[id="sc-eGPXGI"]{content:"fjoeUL,"}/*!sc*/ .gcqsis.gcqsis.gcqsis{background-color:#ffe84d;width:327px;height:auto;padding:32px 20px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-width:unset;}/*!sc*/ @media (min-width:768px){.gcqsis.gcqsis.gcqsis{width:590px;padding:50px 35px;}}/*!sc*/ data-styled.g114[id="sc-eFegNN"]{content:"gcqsis,"}/*!sc*/ .ffhQOw{z-index:100;position:-webkit-sticky;position:sticky;top:0;}/*!sc*/ data-styled.g115[id="sc-fmBCVi"]{content:"ffhQOw,"}/*!sc*/ .fnqfqY{word-break:break-word;}/*!sc*/ .fnqfqY > *{margin:22px 0;}/*!sc*/ .fnqfqY > * > * + *{margin:22px 0;}/*!sc*/ .fnqfqY em{font-style:italic;}/*!sc*/ .fnqfqY hr{height:1px;border:0;position:relative;width:100%;background:#D1D4DB;margin:40px 0 !important;}/*!sc*/ @media (min-width:768px){.fnqfqY hr{margin:60px 0 !important;}}/*!sc*/ .fnqfqY ul:not(.nav-tabs),.fnqfqY ol > li ul{padding-left:8px;margin-left:12px;box-sizing:border-box;}/*!sc*/ .fnqfqY ul:not(.nav-tabs) > li,.fnqfqY ol > li ul > li{list-style-type:disc;margin:10px 0 0;word-wrap:break-word;}/*!sc*/ .fnqfqY ul{padding-left:20px;}/*!sc*/ .fnqfqY ol,.fnqfqY ul > li ol{list-style-type:decimal;padding-left:19px;box-sizing:border-box;}/*!sc*/ .fnqfqY ol > li,.fnqfqY ul > li ol > li{list-style-type:decimal;margin:10px 0;}/*!sc*/ .fnqfqY ul li a,.fnqfqY ol li a{color:#FF642D !important;}/*!sc*/ .fnqfqY ul a:hover{color:#FF642D !important;}/*!sc*/ .fnqfqY .quick-summary-content ul{margin:0;}/*!sc*/ .fnqfqY .quick-summary-content ul li{list-style-type:none;}/*!sc*/ .fnqfqY h2,.fnqfqY h3,.fnqfqY h4,.fnqfqY h5{margin-top:15px;margin-bottom:16px;-webkit-scroll-margin-top:60px;-moz-scroll-margin-top:60px;-ms-scroll-margin-top:60px;scroll-margin-top:60px;}/*!sc*/ @media (min-width:375px){.fnqfqY h2,.fnqfqY h3,.fnqfqY h4,.fnqfqY h5{margin-top:32px;}}/*!sc*/ @media (min-width:500px){.fnqfqY h2,.fnqfqY h3,.fnqfqY h4,.fnqfqY h5{margin-top:50px;margin-bottom:20px;-webkit-scroll-margin-top:80px;-moz-scroll-margin-top:80px;-ms-scroll-margin-top:80px;scroll-margin-top:80px;}}/*!sc*/ .fnqfqY article > h2:first-child,.fnqfqY h2 + h3,.fnqfqY h3 + h4,.fnqfqY h4 + h5{margin-top:0 !important;padding-top:0 !important;}/*!sc*/ .fnqfqY h2,.fnqfqY h2 *{font-size:24px !important;line-height:31px !important;}/*!sc*/ @media (min-width:500px){.fnqfqY h2,.fnqfqY h2 *{font-size:42px !important;line-height:50px !important;}}/*!sc*/ .fnqfqY h3,.fnqfqY h3 *{font-size:22px !important;line-height:29px !important;}/*!sc*/ @media (min-width:500px){.fnqfqY h3,.fnqfqY h3 *{font-size:32px !important;line-height:38px !important;}}/*!sc*/ .fnqfqY h4,.fnqfqY h4 *{font-size:20px !important;line-height:28px !important;}/*!sc*/ @media (min-width:500px){.fnqfqY h4,.fnqfqY h4 *{font-size:26px !important;line-height:31px !important;}}/*!sc*/ .fnqfqY h5,.fnqfqY h5 *{font-size:18px !important;line-height:24px !important;}/*!sc*/ @media (min-width:500px){.fnqfqY h5,.fnqfqY h5 *{font-size:22px !important;line-height:29px !important;margin-bottom:16px;}}/*!sc*/ .fnqfqY h2 address,.fnqfqY h3 address,.fnqfqY h4 address,.fnqfqY h5 address,.fnqfqY h2 caption,.fnqfqY h3 caption,.fnqfqY h4 caption,.fnqfqY h5 caption,.fnqfqY h2 cite,.fnqfqY h3 cite,.fnqfqY h4 cite,.fnqfqY h5 cite,.fnqfqY h2 code,.fnqfqY h3 code,.fnqfqY h4 code,.fnqfqY h5 code,.fnqfqY h2 dfn,.fnqfqY h3 dfn,.fnqfqY h4 dfn,.fnqfqY h5 dfn,.fnqfqY h2 em,.fnqfqY h3 em,.fnqfqY h4 em,.fnqfqY h5 em,.fnqfqY h2 optgroup,.fnqfqY h3 optgroup,.fnqfqY h4 optgroup,.fnqfqY h5 optgroup,.fnqfqY h2 th,.fnqfqY h3 th,.fnqfqY h4 th,.fnqfqY h5 th,.fnqfqY h2 var,.fnqfqY h3 var,.fnqfqY h4 var,.fnqfqY h5 var{font-style:normal;}/*!sc*/ .fnqfqY h2 span,.fnqfqY h3 span,.fnqfqY h4 span,.fnqfqY h5 span{font-size:inherit;line-height:inherit;color:inherit;}/*!sc*/ .fnqfqY h2 + p,.fnqfqY h3 + p,.fnqfqY h4 + p,.fnqfqY h5 + p{margin-top:0;}/*!sc*/ .fnqfqY a:not([data-test]),.fnqfqY table td a{color:#000000;-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ .fnqfqY a:not([data-test]):hover,.fnqfqY table td a:hover{-webkit-text-decoration:underline;text-decoration:underline;color:#FF642D !important;}/*!sc*/ .fnqfqY p a{color:#FF642D;}/*!sc*/ .fnqfqY ul li img,.fnqfqY ol li img{max-width:100%;height:auto;}/*!sc*/ .fnqfqY .img{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;margin:60px 0;max-width:660px;}/*!sc*/ .fnqfqY .img img + span{margin-top:16px;color:#898d9a;font-size:14px;line-height:22px;}/*!sc*/ .fnqfqY p img{max-width:100%;}/*!sc*/ .fnqfqY p img:not(.small){height:auto;}/*!sc*/ .fnqfqY iframe{margin:12px 0;width:100%;border:0;display:block;}/*!sc*/ .fnqfqY > div[data-oembed-url] iframe:not(.instagram-media),.fnqfqY > div[data-oembed-url] iframe:not(.fb-post),.fnqfqY > div[data-oembed-url] iframe:not([src*='twitter']){height:371px;}/*!sc*/ .fnqfqY div:not(.b-blog__iframe) iframe:not(.instagram-media),.fnqfqY div:not(.b-blog__iframe) iframe:not(.fb-post),.fnqfqY div:not(.b-blog__iframe) iframe:not([src*='twitter']){height:371px;}/*!sc*/ @media all and (min-width:481px) and (max-width:767px){.fnqfqY > div[data-oembed-url] iframe:not(.instagram-media),.fnqfqY > div[data-oembed-url] iframe:not(.fb-post),.fnqfqY > div[data-oembed-url] iframe:not([src*='twitter']){height:328px;}.fnqfqY div:not(.b-blog__iframe) iframe:not(.instagram-media),.fnqfqY div:not(.b-blog__iframe) iframe:not(.fb-post),.fnqfqY div:not(.b-blog__iframe) iframe:not([src*='twitter']){height:328px;}}/*!sc*/ @media all and (min-width:375px) and (max-width:480px){.fnqfqY > div[data-oembed-url] iframe:not(.instagram-media),.fnqfqY > div[data-oembed-url] iframe:not(.fb-post),.fnqfqY > div[data-oembed-url] iframe:not([src*='twitter']){height:184px;}.fnqfqY div:not(.b-blog__iframe) iframe:not(.instagram-media),.fnqfqY div:not(.b-blog__iframe) iframe:not(.fb-post),.fnqfqY div:not(.b-blog__iframe) iframe:not([src*='twitter']){height:184px;}}/*!sc*/ @media all and (max-width:374px){.fnqfqY > div[data-oembed-url] iframe:not(.instagram-media),.fnqfqY > div[data-oembed-url] iframe:not(.fb-post),.fnqfqY > div[data-oembed-url] iframe:not([src*='twitter']){height:164px;}.fnqfqY div:not(.b-blog__iframe) iframe:not(.instagram-media),.fnqfqY div:not(.b-blog__iframe) iframe:not(.fb-post),.fnqfqY div:not(.b-blog__iframe) iframe:not([src*='twitter']){height:164px;}}/*!sc*/ .fnqfqY .b-blog__image{position:relative;display:block;margin:40px 0;box-sizing:border-box;}/*!sc*/ @media (min-width:375px){.fnqfqY .b-blog__image{margin:60px 0;}}/*!sc*/ .fnqfqY .b-blog__image img{width:100% !important;display:block;margin:0;overflow:hidden;-webkit-filter:none;filter:none;}/*!sc*/ .fnqfqY .b-blog__image img.zooming{border:1px solid #D1D4DB;border-radius:5px;}/*!sc*/ @media (min-width:375px){.fnqfqY .b-blog__image img.zooming{border-radius:10px;}}/*!sc*/ .fnqfqY .b-blog__image a{display:inline-block;line-height:0;position:relative;}/*!sc*/ .fnqfqY .b-blog__image img.new{opacity:0;position:absolute;left:0;top:0;}/*!sc*/ .fnqfqY .b-blog__image[data-size='normal']{max-width:531px;width:60%;}/*!sc*/ .fnqfqY .b-blog__image[data-size='max']{width:1010px;}/*!sc*/ @media (max-width:1010px){.fnqfqY .b-blog__image[data-size='max']{width:100%;}}/*!sc*/ .fnqfqY .b-blog__image[data-size='big']{width:100%;}/*!sc*/ @media (min-width:960px){.fnqfqY{width:100%;}}/*!sc*/ .fnqfqY .gif-marker{display:none;position:relative;height:0;}/*!sc*/ .fnqfqY .gif-marker span{font-family:'Factor A',Ubuntu,Helvetica,Arial,sans-serif !important;font-weight:700 !important;position:absolute;top:-50px;left:20px;opacity:0.7;line-height:0.8;font-size:14px;padding:8px 5px 5px;border-radius:12px;color:#FFFFFF;background-color:#000000;}/*!sc*/ .fnqfqY img[data-original$='.gif'].lazyloaded + .gif-marker,.fnqfqY img[data-original$='.mp4'].lazyloaded + .gif-marker{display:block;}/*!sc*/ .fnqfqY p.question{font-weight:600;font-size:1.5rem;position:relative;}/*!sc*/ .fnqfqY p.question::before{content:'—';position:absolute;left:-25px;top:0;}/*!sc*/ .fnqfqY p.emphasis{font-weight:600;font-size:1.5rem;position:relative;}/*!sc*/ .fnqfqY p.emphasis::before{content:'—';position:absolute;left:-25px;top:0;}/*!sc*/ .fnqfqY .tweet-click a{color:gray;}/*!sc*/ .fnqfqY .tweet-click a:hover{color:#428bca;-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ .fnqfqY .tweet-click a:hover .tweet-click__icon{background:#428bca;color:#fff;}/*!sc*/ .fnqfqY .tweet-click a:hover .tweet-click__icon svg{fill:#fff;}/*!sc*/ .fnqfqY .tweet-click .tweet-click__text{display:block;}/*!sc*/ .fnqfqY .tweet-click .tweet-click__icon{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;background:transparent;margin-top:30px;color:#428bca;font-weight:400;font-size:14px;font-style:normal;}/*!sc*/ .fnqfqY .tweet-click .tweet-click__icon svg{fill:#428bca;margin-left:14px;}/*!sc*/ .fnqfqY p.note{color:gray;font-size:1.25rem;position:relative;padding-left:1.5rem;box-sizing:border-box;line-height:1.7;}/*!sc*/ .fnqfqY p.note::before{content:'';display:block;width:3px;height:100%;background:gray;position:absolute;left:0;top:0;}/*!sc*/ .fnqfqY span.zoom{display:block;text-align:center;float:none;position:relative;}/*!sc*/ .fnqfqY .b-blog__toc__content{list-style:none !important;margin:0;padding:0;}/*!sc*/ .fnqfqY .b-blog__toc__content ul{list-style:none !important;padding:0;margin-top:0.5rem;margin-left:2.4rem;}/*!sc*/ .fnqfqY .b-blog__toc__content li{padding-bottom:8px;list-style:none;margin:0;}/*!sc*/ .fnqfqY .b-blog__toc__content li + li{margin:0;}/*!sc*/ .fnqfqY .b-blog__toc__content li a{border-bottom:1px dotted rgb(255,100,45);}/*!sc*/ .fnqfqY .b-blog__toc__content li a:active{color:inherit !important;}/*!sc*/ .fnqfqY .b-blog__toc__content li a:hover{-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ .fnqfqY .b-blog__image__text,.fnqfqY figcaption{margin-top:10px;}/*!sc*/ .fnqfqY .b-blog__image__text,.fnqfqY figcaption,.fnqfqY .b-blog__image__text a,.fnqfqY figcaption a{color:#898D9A !important;font-style:normal;line-height:1.5;font-size:12px;box-sizing:border-box;text-align:left;padding:0;width:auto;display:block;word-wrap:break-word;}/*!sc*/ @media (min-width:375px){.fnqfqY .b-blog__image__text,.fnqfqY figcaption,.fnqfqY .b-blog__image__text a,.fnqfqY figcaption a{font-size:14px;}}/*!sc*/ @media (min-width:375px){.fnqfqY .b-blog__image__text,.fnqfqY figcaption{margin-top:16px;}}/*!sc*/ .fnqfqY .b-blog__code{max-width:90vw !important;margin:40px auto;position:relative;background-color:#F6F7F8;overflow:auto;border-radius:5px;white-space:pre-line;padding:24px 0 24px 20px;}/*!sc*/ @media (min-width:500px){.fnqfqY .b-blog__code{margin:60px 0;border-radius:10px;padding:32px 0 32px 58px;}}/*!sc*/ @media (min-width:1140px){.fnqfqY .b-blog__code{max-width:1010px !important;}}/*!sc*/ .fnqfqY .b-blog__code__code{border:0;display:inline-block;box-sizing:border-box;line-height:1.5;font-weight:300;font-size:14px;word-wrap:break-word;padding-right:20px;}/*!sc*/ @media (min-width:500px){.fnqfqY .b-blog__code__code{font-size:16px;padding-right:58px;}}/*!sc*/ .fnqfqY .topics-to-discuss{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-flow:row nowrap;-ms-flex-flow:row nowrap;flex-flow:row nowrap;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#f9b159;box-sizing:border-box;margin-top:52px !important;margin-bottom:32px !important;font-size:30px;font-weight:bold;}/*!sc*/ .fnqfqY .topics-to-discuss::before{display:block;content:'';margin-right:20px;width:22px;height:22px;}/*!sc*/ .fnqfqY .b-blog > pre{border:1px solid #2b94e1;box-sizing:border-box;border-radius:3px;padding:1rem;min-height:3.367rem;line-height:1;height:auto;font-family:'Courier New',serif;font-weight:300;font-size:1.167rem;word-wrap:initial;overflow:auto;white-space:pre;}/*!sc*/ .fnqfqY blockquote:not(.Tweet){position:relative;font-weight:400;color:currentColor;min-height:50px;background:rgba(255,100,45,0.1);margin:40px 0;border-radius:0;padding:40px 14px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}/*!sc*/ @media (min-width:375px){.fnqfqY blockquote:not(.Tweet){padding:40px 24px;}}/*!sc*/ @media (min-width:768px){.fnqfqY blockquote:not(.Tweet){margin:60px 0;padding:75px 32px 60px;border-radius:10px;}}/*!sc*/ @media (min-width:1140px){.fnqfqY blockquote:not(.Tweet){margin:40px 0 60px;padding:62px 32px;}}/*!sc*/ .fnqfqY blockquote:not(.Tweet) p + p{margin:1rem 0;}/*!sc*/ .fnqfqY blockquote:not(.Tweet) .quote{margin-top:24px;}/*!sc*/ @media (min-width:768px){.fnqfqY blockquote:not(.Tweet) .quote{margin-top:44px;}}/*!sc*/ @media (min-width:1140px){.fnqfqY blockquote:not(.Tweet) .quote{margin-top:24px;}}/*!sc*/ .fnqfqY blockquote:not(.Tweet) .author{position:relative;font-size:20px;line-height:1.2;font-family:Factor A;}/*!sc*/ @media (min-width:768px){.fnqfqY blockquote:not(.Tweet) .author{font-size:26px;}}/*!sc*/ .fnqfqY blockquote:not(.Tweet) .author-job{font-family:Inter;color:#3E424B;font-size:12px;margin-top:4px;line-height:1;}/*!sc*/ @media (min-width:768px){.fnqfqY blockquote:not(.Tweet) .author-job{margin-top:8px;font-size:14px;}}/*!sc*/ .fnqfqY blockquote:not(.Tweet)::before{content:' ';background-size:100%;background:no-repeat url('data:image/svg+xml;utf8,<svg viewBox="0 0 51 40" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M50.6 0.759766C49.1067 6.94644 47.6133 13.6664 46.12 20.9198C44.6267 28.0664 43.4533 34.4131 42.6 39.9598H27.4L26.28 38.1998C27.7733 32.5464 29.8 26.3598 32.36 19.6398C34.92 12.8131 37.5333 6.51977 40.2 0.759766H50.6ZM24 0.759766C22.5067 6.94644 21.0133 13.6664 19.52 20.9198C18.0267 28.0664 16.8533 34.4131 16 39.9598H0.96L0 38.1998C1.49333 32.5464 3.46667 26.3598 5.92 19.6398C8.48 12.8131 11.0933 6.51977 13.76 0.759766H24Z" fill="%23FF642D"/></svg>');height:20px;width:31px;position:absolute;left:-3px;top:30px;}/*!sc*/ @media (min-width:375px){.fnqfqY blockquote:not(.Tweet)::before{left:6px;top:30px;}}/*!sc*/ @media (min-width:768px){.fnqfqY blockquote:not(.Tweet)::before{top:50px;left:-20px;height:39px;width:50px;}}/*!sc*/ .fnqfqY .blockquote-image blockquote div{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;position:relative;z-index:2;}/*!sc*/ .fnqfqY .blockquote-image blockquote div div{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;}/*!sc*/ .fnqfqY .blockquote-image blockquote img{border-radius:10px !important;border:0 !important;margin-right:20px;height:75px !important;width:75px !important;}/*!sc*/ @media (min-width:768px){.fnqfqY .blockquote-image blockquote img{height:95px !important;width:95px !important;}}/*!sc*/ .fnqfqY .bonus-tip{font-size:16px;line-height:25.6px;margin:60px 0;position:relative;background:#ff642d;padding:32px 58px;border-radius:10px;}/*!sc*/ .fnqfqY .bonus-tip p,.fnqfqY .bonus-tip ul{color:#fff !important;}/*!sc*/ .fnqfqY .bonus-tip p a,.fnqfqY .bonus-tip p a:not([data-test]){color:#fff !important;-webkit-text-decoration:underline !important;text-decoration:underline !important;}/*!sc*/ .fnqfqY .bonus-tip > *{margin-top:0 !important;}/*!sc*/ .fnqfqY .twitter-tweet{opacity:0;-webkit-transition:opacity 0.3s;transition:opacity 0.3s;}/*!sc*/ .fnqfqY .twitter-tweet{margin:40px 0 !important;}/*!sc*/ @media (min-width:375px){.fnqfqY .twitter-tweet{margin:60px 0 !important;}}/*!sc*/ .fnqfqY .twitter-tweet iframe{margin:0;}/*!sc*/ .fnqfqY .twitter-tweet-rendered{opacity:1;}/*!sc*/ .fnqfqY article table:not(.events__table-body){margin:40px 0;display:block;border-collapse:collapse;overflow-x:auto;width:90vw;}/*!sc*/ @media (min-width:768px){.fnqfqY article table:not(.events__table-body){margin:60px 0;display:table;width:100%;}}/*!sc*/ .fnqfqY article table:not(.events__table-body) td{padding:16px;vertical-align:top;max-width:350px;min-width:75px;}/*!sc*/ @media (min-width:768px){.fnqfqY article table:not(.events__table-body) td{padding:21px 24px;}}/*!sc*/ .fnqfqY article table:not(.events__table-body) tbody td{font-size:12px;line-height:1.6;font-weight:300;}/*!sc*/ @media (min-width:768px){.fnqfqY article table:not(.events__table-body) tbody td{font-size:14px;}}/*!sc*/ .fnqfqY article table:not(.events__table-body) tbody tr:nth-child(odd),.fnqfqY article table:not(.events__table-body) thead + tbody tr:nth-child(even){background:#F6F7F8;}/*!sc*/ .fnqfqY article table:not(.events__table-body) thead + tbody tr:nth-child(odd){background:transparent;}/*!sc*/ .fnqfqY figure figcaption{margin-top:0;}/*!sc*/ data-styled.g116[id="sc-lkgTHX"]{content:"fnqfqY,"}/*!sc*/ .brDSho > *:not(div[data-test],div[data-oembed-url]):not(table):not(.easyimage-full){max-width:660px;}/*!sc*/ .brDSho > figure.-max-width{pointer-events:none !important;}/*!sc*/ .brDSho > figure.easyimage-full{max-width:100%;}/*!sc*/ @media (min-width:1140px){.brDSho > figure.easyimage-full{max-width:1010px !important;}}/*!sc*/ .brDSho > img{max-width:660px !important;width:100% !important;}/*!sc*/ .brDSho h1,.brDSho h2,.brDSho h3,.brDSho h4,.brDSho h5,.brDSho h6{font-family:'Factor A',Ubuntu,Helvetica,Arial,sans-serif !important;font-weight:700 !important;line-height:1.25;}/*!sc*/ .brDSho img:not([data-test]):not(.b-profile-mini__img):not(.easyimage-side img){width:100% !important;}/*!sc*/ .brDSho iframe{width:100%;max-width:100% !important;z-index:10;position:relative;border:0;}/*!sc*/ @media (min-width:500px){.brDSho iframe:not([src*="twitter"]){max-width:410px !important;}}/*!sc*/ @media (min-width:768px){.brDSho iframe:not([src*="twitter"]){max-width:480px !important;height:270px !important;}}/*!sc*/ @media (min-width:960px){.brDSho iframe:not([src*="twitter"]){max-width:660px !important;height:371px !important;}}/*!sc*/ .brDSho img:not([data-test]).zooming,.brDSho img:not([data-test]),.brDSho iframe[data-src*="youtube"].zooming,.brDSho .youtube-thumbnail,.brDSho iframe[src*="facebook"],.brDSho iframe[src*="youtube"]{border:1px solid #D1D4DB !important;border-radius:5px !important;}/*!sc*/ @media (min-width:375px){.brDSho img:not([data-test]).zooming,.brDSho img:not([data-test]),.brDSho iframe[data-src*="youtube"].zooming,.brDSho .youtube-thumbnail,.brDSho iframe[src*="facebook"],.brDSho iframe[src*="youtube"]{border-radius:10px !important;}}/*!sc*/ .brDSho.-limited-bottom > *:nth-last-child(-n+2){max-width:660px !important;}/*!sc*/ .brDSho.-limited-bottom > *:nth-last-child(-n+2) > *{max-width:660px !important;}/*!sc*/ .brDSho.-limited-bottom > *:nth-last-child(-n+2) > *[data-test="create-campaign-widget"]{max-width:760px !important;}/*!sc*/ @-webkit-keyframes fadeIn{from{-webkit-filter:blur(5px);filter:blur(5px);opacity:0;}to{-webkit-filter:blur(0);filter:blur(0);opacity:1;}}/*!sc*/ @keyframes fadeIn{from{-webkit-filter:blur(5px);filter:blur(5px);opacity:0;}to{-webkit-filter:blur(0);filter:blur(0);opacity:1;}}/*!sc*/ .brDSho img.lazyload{-webkit-animation-duration:200ms;animation-duration:200ms;-webkit-animation-name:fadeIn;animation-name:fadeIn;-webkit-transition:filter 400ms,opacity 400ms;transition:filter 400ms,opacity 400ms;}/*!sc*/ .brDSho img.lazyloaded{-webkit-animation-name:fadeIn;animation-name:fadeIn;opacity:1;}/*!sc*/ .brDSho img.zooming{cursor:-webkit-zoom-in;cursor:-moz-zoom-in;cursor:zoom-in;}/*!sc*/ .brDSho span a:not([data-test]),.brDSho a:not([data-test]) span,.brDSho p a:not([data-test]){-webkit-text-decoration:none !important;text-decoration:none !important;color:#FF642D !important;}/*!sc*/ .brDSho span a:not([data-test]):hover,.brDSho a:not([data-test]) span:hover,.brDSho p a:not([data-test]):hover{-webkit-text-decoration:underline !important;text-decoration:underline !important;}/*!sc*/ .brDSho div.episode-wrapper{margin:0 !important;}/*!sc*/ .brDSho div.episode-wrapper + *:not(.episode-wrapper):not(h1):not(h2):not(h3):not(h4):not(h5):not(h6){margin-top:60px !important;}/*!sc*/ @media (max-width:375px){.brDSho div.episode-wrapper + *:not(.episode-wrapper):not(h1):not(h2):not(h3):not(h4):not(h5):not(h6){margin-top:40px !important;}}/*!sc*/ .brDSho p.emphasis{font-style:italic !important;}/*!sc*/ .brDSho strong,.brDSho strong *{font-weight:bold !important;}/*!sc*/ .brDSho code.inline-code-block{padding:2px 3px 1px;line-height:18px;font-weight:400;text-align:left;border:1px solid rgba(221,221,221,1);background-color:#F7F7F7;color:rgb(224,30,90);}/*!sc*/ .brDSho .tip-box{border-left:5px solid #e76642;padding:20px;width:100% !important;border-radius:5px;box-shadow:0 0 10px rgba(0,0,0,0.1);display:-webkit-box !important;display:-webkit-flex !important;display:-ms-flexbox !important;display:flex !important;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .brDSho .tip-box_title{-webkit-align-self:flex-start;-ms-flex-item-align:start;align-self:flex-start;}/*!sc*/ .brDSho .tip-box_title p{margin:0;word-break:normal;font-family:'Factor A',sans-serif;font-weight:700;font-size:20px;margin-right:30px !important;}/*!sc*/ @media (min-width:768px){.brDSho .tip-box_title p{font-size:26px;}}/*!sc*/ .brDSho .tip-box_text-wrapper{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}/*!sc*/ .brDSho .tip-box_text-wrapper p{font-family:'Inter','Ubuntu','Helvetica','Arial',sans-serif;font-weight:400;}/*!sc*/ .brDSho .toc-selected:not(h1,h2,h3,h4,h5,h6){-webkit-scroll-margin-top:60px;-moz-scroll-margin-top:60px;-ms-scroll-margin-top:60px;scroll-margin-top:60px;}/*!sc*/ @media(min-width:960px){.brDSho .toc-selected:not(h1,h2,h3,h4,h5,h6){-webkit-scroll-margin-top:105px;-moz-scroll-margin-top:105px;-ms-scroll-margin-top:105px;scroll-margin-top:105px;}}/*!sc*/ data-styled.g117[id="sc-jlRLRk"]{content:"brDSho,"}/*!sc*/ .eFplJq{color:inherit;-webkit-flex:1;-ms-flex:1;flex:1;width:100%;}/*!sc*/ .eFplJq ul{list-style-type:none;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;padding:0;margin:0;}/*!sc*/ .eFplJq li + li{margin-left:4px;padding-left:2px;}/*!sc*/ .eFplJq a{-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ data-styled.g118[id="sc-dUbtfd"]{content:"eFplJq,"}/*!sc*/ @media (max-width:1366px){.bIJuzC{padding-left:0;}}/*!sc*/ data-styled.g123[id="sc-fXeWAj"]{content:"bIJuzC,"}/*!sc*/ .ReiQc img{pointer-events:none;object-fit:contain;width:auto;height:auto;max-height:100%;}/*!sc*/ @media (max-width:1366px){.ReiQc{padding-right:0;}}/*!sc*/ data-styled.g124[id="sc-fIosxK"]{content:"ReiQc,"}/*!sc*/ .ODokp{width:100%;background:#FFE84D;color:#171A22;}/*!sc*/ data-styled.g125[id="sc-gyElHZ"]{content:"ODokp,"}/*!sc*/ .hfOGEl{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;white-space:nowrap;}/*!sc*/ .hfOGEl a:hover{-webkit-text-decoration:underline;text-decoration:underline;}/*!sc*/ .hfOGEl > *{margin-right:12px;margin-bottom:10px;}/*!sc*/ @media (min-width:768px){.hfOGEl > *{margin-right:20px;}}/*!sc*/ data-styled.g127[id="sc-fmciRz"]{content:"hfOGEl,"}/*!sc*/ .dEBvkJ{word-break:break-word;overflow-wrap:break-word;}/*!sc*/ data-styled.g128[id="sc-eXlEPa"]{content:"dEBvkJ,"}/*!sc*/ .htwcNM{width:203px;}/*!sc*/ @media (min-width:960px){.htwcNM{height:calc(100vh - 160px);overflow-y:auto;padding-right:10px;padding-bottom:5px;}}/*!sc*/ .htwcNM ul{list-style:none;margin-left:8px;padding:0 10px 0 0;height:unset !important;}/*!sc*/ @media (min-width:960px){.htwcNM ul{padding:0;}}/*!sc*/ .htwcNM > ul{margin-bottom:8px;margin-top:0;margin-left:0;height:100%;}/*!sc*/ .htwcNM li{padding-bottom:8px;list-style:none;margin:0;-webkit-animation:fodguN 0.4s ease-in-out;animation:fodguN 0.4s ease-in-out;}/*!sc*/ .htwcNM li:last-child{padding-bottom:0;}/*!sc*/ .htwcNM li + li{margin:0;}/*!sc*/ .htwcNM li a{-webkit-text-decoration:none;text-decoration:none;color:#898D9A !important;line-height:1.6;font-size:14px;font-weight:400;-webkit-transition:color 0.1s ease-in-out;transition:color 0.1s ease-in-out;}/*!sc*/ .htwcNM li a:active,.htwcNM li a[href='#'],.htwcNM li a:hover{-webkit-text-decoration:none;text-decoration:none;color:#171A22 !important;}/*!sc*/ data-styled.g129[id="sc-iFMAIt"]{content:"htwcNM,"}/*!sc*/ .fGctPO{text-transform:uppercase;}/*!sc*/ data-styled.g130[id="sc-iqVWFU"]{content:"fGctPO,"}/*!sc*/ .jBsPfP{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-bottom:24px;padding-bottom:24px;border-bottom:1px solid #E9EBEF;}/*!sc*/ data-styled.g131[id="sc-eWfVMQ"]{content:"jBsPfP,"}/*!sc*/ .fvALhO.fvALhO{margin:0;width:100%;padding:24px;background:#171A22;color:#F6F7F8;border-bottom-right-radius:0;border-bottom-left-radius:0;}/*!sc*/ data-styled.g134[id="sc-dwsnSq"]{content:"fvALhO,"}/*!sc*/ .jrBzsJ{background:#171A22;border-radius:10px 10px 0 0;z-index:20;position:fixed;bottom:0;left:0;width:100%;padding:24px;font-size:14px;font-weight:500;line-height:160%;}/*!sc*/ @media (min-width:768px){.jrBzsJ{display:none;}}/*!sc*/ data-styled.g135[id="sc-jtXEFf"]{content:"jrBzsJ,"}/*!sc*/ .eYVFtH{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;}/*!sc*/ data-styled.g136[id="sc-eldieg"]{content:"eYVFtH,"}/*!sc*/ .fqmceZ{background-color:inherit;color:#F6F7F8;padding:9px 16px;border-radius:6px;width:100%;border:1px solid #D1D4DB;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;cursor:pointer;}/*!sc*/ .fqmceZ:first-child{margin-right:10px;}/*!sc*/ data-styled.g137[id="sc-kiIyQV"]{content:"fqmceZ,"}/*!sc*/ .cfZGuc{margin-right:6px;}/*!sc*/ data-styled.g138[id="sc-cLpAjG"]{content:"cfZGuc,"}/*!sc*/ .bNzmuy{width:100%;margin-bottom:40px;}/*!sc*/ @media (min-width:500px){.bNzmuy{margin-bottom:0;}}/*!sc*/ @media (min-width:1280px){.bNzmuy{max-width:327px;margin-bottom:28px;}}/*!sc*/ data-styled.g146[id="sc-fyrocj"]{content:"bNzmuy,"}/*!sc*/ .bmAVbj{background-color:rgb(255,232,77);height:168px;padding:5px;margin-bottom:16px;border-radius:10px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;}/*!sc*/ .bmAVbj img{height:100%;}/*!sc*/ @media (min-width:1280px){.bmAVbj{margin-bottom:24px;height:180px;}}/*!sc*/ .hFKjZc{background-color:#C7FA73;height:168px;padding:5px;margin-bottom:16px;border-radius:10px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;}/*!sc*/ .hFKjZc img{height:100%;}/*!sc*/ @media (min-width:1280px){.hFKjZc{margin-bottom:24px;height:180px;}}/*!sc*/ .dQizNS{background-color:rgb(69,224,168);height:168px;padding:5px;margin-bottom:16px;border-radius:10px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;}/*!sc*/ .dQizNS img{height:100%;}/*!sc*/ @media (min-width:1280px){.dQizNS{margin-bottom:24px;height:180px;}}/*!sc*/ data-styled.g147[id="sc-iWVNaa"]{content:"bmAVbj,hFKjZc,dQizNS,"}/*!sc*/ .kHLUEV{height:100%;width:100%;}/*!sc*/ data-styled.g148[id="sc-jKTccl"]{content:"kHLUEV,"}/*!sc*/ .dhJyXP{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;font-size:12px;line-height:160%;margin-bottom:16px;}/*!sc*/ @media (min-width:768px){.dhJyXP{font-size:14px;}}/*!sc*/ data-styled.g149[id="sc-bUbRBg"]{content:"dhJyXP,"}/*!sc*/ .eByGKd{color:#171A22;font-weight:500;margin-right:12px;}/*!sc*/ data-styled.g150[id="sc-tAExr"]{content:"eByGKd,"}/*!sc*/ .ckxcBh{color:#171A22;font-weight:400;}/*!sc*/ data-styled.g151[id="sc-dSfdvi"]{content:"ckxcBh,"}/*!sc*/ .hVBJKl{color:#171A22;font-size:16px;line-height:140%;margin-bottom:4px;display:block;}/*!sc*/ @media (min-width:768px){.hVBJKl{font-size:22px;line-height:130%;margin-bottom:8px;}}/*!sc*/ data-styled.g152[id="sc-hZpJaK"]{content:"hVBJKl,"}/*!sc*/ .ckIykk{font-weight:400;font-size:14px;line-height:160%;color:#3E424B;margin-bottom:16px;}/*!sc*/ @media (min-width:768px){.ckIykk{font-size:16px;}}/*!sc*/ data-styled.g153[id="sc-cHzqoD"]{content:"ckIykk,"}/*!sc*/ .gEdmwd{color:#898D9A;font-weight:400;font-size:12px;line-height:160%;}/*!sc*/ .gEdmwd a{margin-right:12px;}/*!sc*/ data-styled.g154[id="sc-JkixQ"]{content:"gEdmwd,"}/*!sc*/ .ihuWrC{width:100%;}/*!sc*/ @media (min-width:960px){.ihuWrC{padding-left:20px;}}/*!sc*/ data-styled.g155[id="sc-gGPzkF"]{content:"ihuWrC,"}/*!sc*/ .hbOBDG{color:#171A22;font-size:28px;line-height:120%;margin-bottom:40px;}/*!sc*/ @media (min-width:768px){.hbOBDG{font-size:48px;margin-bottom:60px;}}/*!sc*/ @media (min-width:960px){.hbOBDG{font-size:28px;margin-bottom:16px;}}/*!sc*/ data-styled.g156[id="sc-dkQkyq"]{content:"hbOBDG,"}/*!sc*/ .gMUVpN{list-style:none;}/*!sc*/ @media (min-width:500px){.gMUVpN{display:grid;grid-template-columns:repeat(2,1fr);grid-template-rows:repeat(2,auto);grid-gap:30px;}}/*!sc*/ @media (min-width:1280px){.gMUVpN{display:block;max-width:310px;min-width:240px;}}/*!sc*/ data-styled.g157[id="sc-jivBlf"]{content:"gMUVpN,"}/*!sc*/ .cZJvJx{position:-webkit-sticky;position:sticky;top:100px;padding-left:20px;}/*!sc*/ data-styled.g158[id="sc-hkgtus"]{content:"cZJvJx,"}/*!sc*/ .fvqybF{margin:20px 0 40px;}/*!sc*/ @media (min-width:960px){.fvqybF{margin:22px 0;}}/*!sc*/ data-styled.g161[id="sc-edERGn"]{content:"fvqybF,"}/*!sc*/ @-webkit-keyframes fodguN{from{opacity:0;}80%{opacity:0.3;}to{opacity:1;}}/*!sc*/ @keyframes fodguN{from{opacity:0;}80%{opacity:0.3;}to{opacity:1;}}/*!sc*/ data-styled.g208[id="sc-keyframes-fodguN"]{content:"fodguN,"}/*!sc*/ </style><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/></head><body><div id="__next"><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('semblog-theme');if('system'===e||(!e&&false)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}else{d[s](n,'light')}if(e==='light'||e==='dark'||!e)d.style.colorScheme=e||'light'}catch(e){}}()</script><div data-test="page" class="sc-llYSUQ kdpkRH"><header class="sc-fmBCVi ffhQOw"><nav data-test="header" class="sc-lbhJGD fsgVaA"><div data-test="main-menu" class="sc-gKclnd kTWIjD sc-hUpaCq iLWHY"><div data-test="container" class="sc-gKclnd dmOGYZ"><div class="sc-gKclnd itgbLD"><ul data-test="menu" class="sc-bBHHxi frQiwv"><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/features/">Features</a></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/pricing/">Pricing</a></li><li></li><li></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/apps/">App Center</a></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/enterprise/">Enterprise</a></li></ul><ul data-test="right-menu" class="sc-jgrJph sc-gSQFLo bRGSQl jiMzLO"></ul></div></div></div><div data-test="blog-navbar" class="sc-gKclnd hhiaWA sc-ilfuhL exdZkX semblog-header-navbar"><div data-test="container" class="sc-gKclnd dmOGYZ"><div class="sc-gKclnd gvnexy"><div data-test="logo" class="sc-gKclnd kqFGKV"><a href="/" target="_blank" data-test="logo-link-main" aria-label="To Semrush" rel="noopener" class="sc-fKVqWL EgMcS"><svg data-test="svg-icon-brand" viewBox="0 0 31 19" width="31" height="19" class="sc-bdvvtL dHnzHm sc-cxpSdN fUFbzD"><use xlink:href="#brand"></use></svg><span class="sc-iwjdpV knPMRb">Semrush</span></a><a data-test="logo-link-blog" aria-label="To Blog" class="sc-bBHxTw kJeEgG" href="/blog/"><span class="sc-iwjdpV knPMRb">Blog</span></a></div><div data-test="navigation-menu" class="sc-gKclnd kHPkQj sc-uojGG bNykPf"><div class="sc-gKclnd jAYqEQ"><ul><li></li><li></li><li></li></ul><ul><li class="sc-hAcGzb cVhebe"><a aria-label="Search" href="/blog/search/"><svg data-test="svg-icon-search" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#search"></use></svg></a></li></ul></div></div><div class="sc-gKclnd jMNgCm"><div data-test="service-menu-header"><section class="sc-ctqQKy eeuzMC"><div class="sc-gKclnd cNXzqV sc-brSvTw iSTlGZ"><button type="button" aria-label="Subscribe" data-test="subscribe-popup-open-desktop" class="sc-gIDmLj pysQh"><span data-test="text-content" class="sc-kLwhqv rlAHV">Create free account</span></button><span data-test="cta-caption" class="sc-kLwhqv eUNEVb">Don’t miss out. Try 55+ products for free.</span></div></section><div class="sc-gKclnd cwkoec sc-evcjhq kblRPD"><button type="button" aria-label="Subscribe" data-test="subscribe-popup-open-mobile">Create free account</button></div></div><div class="sc-gKclnd dwdnee"><div class="sc-gKclnd fBKLaB"></div></div><svg data-test="mobile-menu-popup-open" viewBox="0 0 22 22" width="22" height="22" class="sc-bdvvtL dHnzHm sc-eGPXGI fjoeUL"><use xlink:href="#burger"></use></svg></div></div></div></div></nav></header><main><div data-test="article-heading" class="sc-gKclnd JCYxx sc-gyElHZ ODokp"><div data-test="container" class="sc-gKclnd fYleTp"><div class="sc-gKclnd jnpneB"><div class="sc-gKclnd kzXHfa sc-fXeWAj bIJuzC"><div data-test="breadcrumbs" class="sc-gKclnd bLEyhW sc-dUbtfd eFplJq"><ul data-test="breadcrumbs-links" class="sc-kLwhqv IkbpN"><li data-test="breadcrumbs-link-level-0"><a href="/blog/category/marketing/">Marketing /</a></li><li data-test="breadcrumbs-link-level-1"><a href="/blog/category/marketing/general-marketing/">General Marketing</a></li></ul></div><h1 data-test="heading-text" class="sc-kLwhqv fjCyHV sc-eXlEPa dEBvkJ">Mobile App Marketing 101: How to Reach Your Audience</h1><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-fmciRz hfOGEl"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/145694017/">Luke Harsel</a></p><span data-test="date">Nov 21, 2024</span><span data-test="time-to-read">13 min read</span></span></div><div class="sc-gKclnd jomabB sc-fIosxK ReiQc"><img src="https://static.semrush.com/blog/uploads/media/a4/b9/a4b9b6d32035454b15319634afeaa09d/31f7029cf5cbee5059443bd8af1b881e/mobile-app-marketing-101_(1).svg" alt="Mobile App Marketing 101: How to Reach Your Audience" width="340" height="248" data-test="image"/></div></div></div></div><div data-test="container" class="sc-gKclnd dmOGYZ"><div data-test="template-article-base" class="sc-gKclnd iBtQsf"><div class="sc-jtXEFf jrBzsJ"><div class="sc-eldieg eYVFtH"><button class="sc-kiIyQV fqmceZ">Table of contents</button><button class="sc-kiIyQV fqmceZ"><svg aria-hidden="true" tabindex="-1" disabled="" class="___SIcon_pchrv_gg_ sc-cLpAjG cfZGuc" data-ui-name="Share" width="16" height="16" viewBox="0 0 16 16" data-name="Share" data-group="m"><path d="M11.707 1.293a1 1 0 1 0-1.414 1.414L12.586 5H7a6 6 0 0 0-6 6v3a1 1 0 1 0 2 0v-3a4 4 0 0 1 4-4h5.586l-2.293 2.293a1 1 0 1 0 1.414 1.414l4-4a1 1 0 0 0 0-1.414l-4-4Z" shape-rendering="geometricPrecision"></path></svg>Share</button></div></div><div data-test="intersection-container" class="sc-gKclnd htfCox"><div class="sc-eWfVMQ jBsPfP"><span data-test="top-left-share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="top-left-share-block" class="sc-gKclnd hcvUza"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fmobile-app-marketing-how-to-reach-your-audience%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fmobile-app-marketing-how-to-reach-your-audience%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22Mobile+App+Marketing+101%3A+How+to+Reach+Your+Audience%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fmobile-app-marketing-how-to-reach-your-audience%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#facebook-icon"></use></svg></a><a data-test="share-block-link-text-mail" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="mailto:?body=Mobile App Marketing 101: How to Reach Your Audience%0D%0Ahttps://www.semrush.com/blog/mobile-app-marketing-how-to-reach-your-audience/?utm_source=socialsharing_email&utm_medium=blogshare&utm_campaign=socialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-mail-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div><div data-test="table-of-content" width="203" class="sc-iFMAIt htwcNM"><p data-test="text-content" class="sc-kLwhqv deatxS sc-iqVWFU fGctPO">TABLE OF CONTENTS</p></div></div><div data-parse="true" class="sc-gKclnd eBribL sc-lkgTHX fnqfqY"><article class="sc-jlRLRk brDSho -table-of-content-show" data-test="article-body"><p>Mobile app marketing can make or break your app's performance.</p><p>But, when done well, app marketing can drive downloads of your product. It can also nurture a community of loyal users who will promote your app organically. </p><h2 id="what-is-mobile-app-marketing">What Is Mobile App Marketing?</h2><p>Mobile app marketing is about connecting with the right users at the right time.</p><p>And, according to Business of Apps, users downloaded some <a href="https://www.businessofapps.com/data/app-statistics/" style="text-decoration:none">148.2 billion apps in 2023</a>. The market is massive. </p><p>But, over half of small businesses and large companies—including your competition—have their own apps. That’s why it’s essential to make your app stand out. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/84/c4/84c49b5ac07dfcc22fa8533e1809a4a6/3357ff53c57d4d33a8da855f7736112f/AD_4nXfXSvwFqJ60szYQNARaOMq9f0H0mnuucy3fDuGdD47TYFq1ZGkmhTSUJU3xnoD8G3XUkCvbGrq3gjUG08nQulLwy2GRBwuIvZnIE0Y0ICmkrJ_AaVkrxN_pW_eLjBm1do1ZHQF65g.webp" type="image/webp"/><img alt="AD_4nXfXSvwFqJ60szYQNARaOMq9f0H0mnuucy3fDuGdD47TYFq1ZGkmhTSUJU3xnoD8G3XUkCvbGrq3gjUG08nQulLwy2GRBwuIvZnIE0Y0ICmkrJ_AaVkrxN_pW_eLjBm1do1ZHQF65g?key=iGyvy2dCtIvJ8ILD7ZP8Db3s" data-original="https://static.semrush.com/blog/uploads/media/84/c4/84c49b5ac07dfcc22fa8533e1809a4a6/3357ff53c57d4d33a8da855f7736112f/original" height="1307" loading="lazy" src="https://static.semrush.com/blog/uploads/media/84/c4/84c49b5ac07dfcc22fa8533e1809a4a6/3357ff53c57d4d33a8da855f7736112f/AD_4nXfXSvwFqJ60szYQNARaOMq9f0H0mnuucy3fDuGdD47TYFq1ZGkmhTSUJU3xnoD8G3XUkCvbGrq3gjUG08nQulLwy2GRBwuIvZnIE0Y0ICmkrJ_AaVkrxN_pW_eLjBm1do1ZHQF65g" width="1010"/></picture></figure><p>Getting people interested in your app is tricky. A strong marketing strategy must consider who the target market is. It should also work out how to tell potential users about the app and how to help them find it. </p><p>But here's what makes app marketing unique: unlike traditional products, apps require ongoing engagement. </p><p>Users need to stay interested through every update, feature release, and iteration. This continuous cycle of engagement, known as the mobile engagement loop, is what transforms casual downloaders into power users</p><div></div><h2 id="mobile-engagement-loop">Mobile Engagement Loop</h2><p>The Mobile Engagement Loop is a continuous cycle that drives app success, from first discovery through long-term loyalty.</p><p>Unlike traditional marketing funnels that end at purchase, the goal is to attract and keep consumers using mobile apps.</p><p>Here’s a quick walkthrough of the Mobile Engagement Loop’s four key stages and how they work together. </p><figure class="easyimage easyimage-side"><picture><img alt="How to market an app with the mobile engagement loop" data-original="https://static.semrush.com/blog/uploads/media/67/29/6729ebc23ab6aa3ae09eeb35d03d3d49/163a12ab846866c5b6eb30e2dfb1180c/original.png" height="1590" loading="lazy" src="https://static.semrush.com/blog/uploads/media/67/29/6729ebc23ab6aa3ae09eeb35d03d3d49/163a12ab846866c5b6eb30e2dfb1180c/AD_4nXdptmoP8AFyyUlCitJfohSbNjvGicTBIrmoziTAhCVhr2yk_yqAcILmFxlnE7F5yJ0yB9y6JbMM2oJiOSoFM8rModsxOmKiCRspBzYkzol9GGp01HPKACNgdOhUkRaWlyVYEHyxHMIqzZL-jR6O3VnDRc13.png" width="1010"/></picture></figure><h2 id="awareness-stage">Awareness Stage</h2><p>What separates viral app launches from those that fizzle out? </p><p>It starts in the awareness stage, where smart timing, thorough market research, and detailed user personas lay the groundwork for success</p><h3 id="value-proposition-and-market-research">Value Proposition and Market Research</h3><p>If you want to market your mobile app successfully, you’ll have to put in the market research. The process helps identify your perfect customer as well as their needs and motivators. </p><p>Here’s how:</p><h4 id="1--read-and-consume-content">1. Read and Consume Content</h4><p>Ever notice how the best apps seem to read their users' minds? </p><p>That's no accident - it comes from deep immersion in your audience's world.</p><p>Read everything you can that is of interest to your audience. That means the blogs, forums, groups, and websites that are popular with potential app users. You can also look at the influencers that appeal to your would-be users.</p><p>Great places to find content: </p><ul> <li style="list-style-type:disc">Quora for topical questions and answers</li> <li style="list-style-type:disc">Reddit for interest-based subreddits</li> <li style="list-style-type:disc">Industry or interest focused blogs, podcasts, or YouTube channels</li> <li style="list-style-type:disc">SEO research (look at Semrush Topic Research and Google’s People Also Ask section)</li></ul><h4 id="2--make-the-most-of-market-research-tools">2. Make the Most of Market Research Tools </h4><p>Use online market research tools to speed the process up. You can use tools like Google Trends to analyze search engine hits to see what your audience is looking for. </p><p>There are also a number of tools from Semrush that can help you do this:</p><ul> <li style="list-style-type:disc"><a href="https://www.semrush.com/apps/mobile-app-insights/" style="text-decoration:none">Mobile App Insights</a> helps track your app’s performance and keep an eye on the competition. This app shows you the keywords that bring any given app organic downloads and provides an option to check out related keywords, too. </li></ul><figure class="easyimage easyimage-side"><picture><img alt="Overview of the Mobile App Insights app" data-original="https://static.semrush.com/blog/uploads/media/cd/ed/cded2f9a2a81f1c0f41f54e7ee52aafb/786119c85572435f00f47143e8269fbf/original.png" height="1276" loading="lazy" src="https://static.semrush.com/blog/uploads/media/cd/ed/cded2f9a2a81f1c0f41f54e7ee52aafb/786119c85572435f00f47143e8269fbf/AD_4nXdy5thqaZeM0r8nLHvKkQTr_GeECZtgbcCa7dZ1nJzaDrMRPHcqojKquCXGMvHej-1pACMa2c4K7OnajSGq4S00Z-TEgBB0frKdrWion2PA2In82BkXWaAg2dsB3lDGXmYso_ZvjPtq1FtCNVJNusFoSiDp.png" width="1010"/></picture></figure><ul> <li style="list-style-type:disc"><a href="https://www.semrush.com/apps/ai-keyword-inspector-for-aso/" style="text-decoration:none">AI Keyword Inspector for ASO </a> also gives you keyword insights for the App Store and Google Play Store. This app generates a tailored list of high-traffic, relevant keywords for your app that you can use for your app listing and description.</li></ul><ul> <li style="list-style-type:disc"><a href="https://www.semrush.com/trends/" style="text-decoration:none">Semrush Trends</a> is another powerful tool that helps you jump on digital trends in your industry, helping you get an overview of the market overview and discover competitive digital insights.</li> <li style="list-style-type:disc">The <a href="https://www.semrush.com/apps/audience-intelligence/" style="text-decoration:none">Audience Intelligence</a> application can provide you with a full audience overview with multiple reports. One report will dive into a specific audience’s demographics, psychographics, online habits, media affinities, and more. Just enter any Twitter handle that has an audience you want to study, and the app will do the rest.</li></ul><p><em><strong>Recommended reading: </strong></em></p><ul> <li style="list-style-type:disc"><em><a href="https://www.semrush.com/blog/market-research-guide/" style="text-decoration:none">Market Research: What Is It & How to Do It</a></em></li> <li style="list-style-type:disc"><em><a href="https://www.semrush.com/blog/audience-research/" style="text-decoration:none">Marketing 101: What Is Audience Research?</a></em></li></ul><h4 id="3--get-to-know-your-audience-in-person">3. Get to Know Your Audience in Person</h4><p>On the topic of online research, it’s a good idea to do your own primary research while you prepare for your launch. This is research carried out by your company or by an agency on its behalf. </p><p>You can do the following: </p><ul> <li style="list-style-type:disc">Conduct one-on-one interviews. Use a tool like <a href="https://otter.ai/" style="text-decoration:none">Otter.ai</a> to transcribe your conversation.</li> <li style="list-style-type:disc">Attend online events or webinars your audiences may be interested in (and pay attention to the questions people ask).</li> <li style="list-style-type:disc">Explore review sites (like TrustPilot, for example). These can give you an idea of what people are looking for and value.</li> <li style="list-style-type:disc">Run surveys—tools like Typeform and Google Forms can help you.</li> <li style="list-style-type:disc">Form focus groups of up to 10 people to get feedback on your app, including what they like and don't like about it.</li></ul><h4 id="4--competitor-analysis">4. Competitor Analysis</h4><p>Think you have a unique app? You might be surprised.</p><p>It’s important that your app stands out from the crowd—and you can only do this if you know exactly what the competition is offering. </p><p>There are two apps on Semrush that help with this: <a href="https://www.semrush.com/apps/mobile-app-insights/" style="text-decoration:none">Mobile App Insights</a> and <a href="https://www.semrush.com/apps/ai-keyword-inspector-for-aso/" style="text-decoration:none">AI Keyword Inspector for ASO</a>.</p><h4 id="mobile-app-insights">Mobile App Insights</h4><p><a href="https://www.semrush.com/apps/mobile-app-insights/" style="text-decoration:none">Mobile App Insights</a> shows you your competitors' keyword rankings and Apple Search advertising keywords. You can get a sneak peek of their successful strategies and see how you can use their tactics to help you. </p><figure class="easyimage easyimage-side"><picture><img alt="keywords from mobile app insights" data-original="https://static.semrush.com/blog/uploads/media/49/db/49db849a6000ae50a8c420355e9027fd/6c3dd428b7dee53a621d7a2ce3346c12/original.png" height="490" loading="lazy" src="https://static.semrush.com/blog/uploads/media/49/db/49db849a6000ae50a8c420355e9027fd/6c3dd428b7dee53a621d7a2ce3346c12/AD_4nXc3f-fHfc5S2wZ1u155EgOZW_ypbFNRxZe9ulwLL74kIa0rMbK7sICJH-agu6JZrmOP8fmbP8GIV-OujAXP7j6j3IcOVN-C-fEAVUFdN6Q8uVFdOsOs7uOtOtWeyIq-wPzwKQ_j8CNxFwVUUwm2QqtOjzoc.png" width="1010"/></picture></figure><h4 id="ai-keyword-inspector-for-aso">AI Keyword Inspector for ASO</h4><p>Additionally, the <a href="https://www.semrush.com/apps/ai-keyword-inspector-for-aso/" style="text-decoration:none">AI Keyword Inspector for ASO</a> automates the process of finding high-traffic, relevant keywords for your app.</p><figure class="easyimage easyimage-side"><picture><img alt="AI generated ASO keywords from the Semrush app" data-original="https://static.semrush.com/blog/uploads/media/e2/cb/e2cb432b7391af7683d6736d527cd696/68af8ca2cd046791a8f8450b8a2e0ef2/original.png" height="859" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e2/cb/e2cb432b7391af7683d6736d527cd696/68af8ca2cd046791a8f8450b8a2e0ef2/AD_4nXfZZ4u60QtOJPD9Fj6ydWaWlbL0mtJePiTStDgxc0wpSuyLs-f0qZwSHs3vA5o6N7yN6Zb4Q6McwebQXCnd8mgpCT8n33zI7TjtFXlJJvJ5apBQuJFDGPwK9LjjP_MltYGL54PuC5ICkNjyK71pc0RwKCc4.png" width="1010"/></picture></figure><p>This allows you to quickly generate a keyword plan to skyrocket your app's visibility and ranking in the app stores.</p><p>Remember, if it turns out there are similar offerings on the market, you need to make sure you can show how it is different. Researching competing apps can include analyzing your top competitors by building a feature matrix.</p><p>Include pricing, user experience, and ranking in the app store, among other things, to pinpoint what you can do better than them. </p><p>See below for an example:</p><table width="624"> <colgroup> <col width="311"/> <col width="313"/> </colgroup> <tbody> <tr> <td colSpan="2"> <p><strong>Mobile App Competitor Analysis Example</strong></p> </td> </tr> <tr> <td> <p>Price</p> </td> <td> <p>Free (in app purchases)</p> </td> </tr> <tr> <td> <p>User experience</p> </td> <td> <p>Difficult onboarding </p> <p>Easy to share with friends</p> <p>Regular in-app notifications and push notifications</p> </td> </tr> <tr> <td> <p>Unique value propositions</p> </td> <td> <p>The only app to offer instant translation</p> </td> </tr> <tr> <td> <p>Rating</p> </td> <td> <p>3 stars, people find it hard to register</p> <p>Many reviews comment on a fun experience, but difficult to learn how to use it.</p> </td> </tr> </tbody></table><h3 id="building-user-personas">Building User Personas</h3><p>Imagine building a house without a blueprint - that's what marketing without user personas is like.</p><p>A user persona is a data-driven representation of your app’s perfect users. </p><figure class="easyimage easyimage-side"><picture><img alt="Buyer persona template from Semrush" data-original="https://static.semrush.com/blog/uploads/media/0a/2b/0a2b28c9b8f1b307b4d076e9d37dc94c/1a8f6d871a2a626fecfeec4ed61161af/original.png" height="1252" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0a/2b/0a2b28c9b8f1b307b4d076e9d37dc94c/1a8f6d871a2a626fecfeec4ed61161af/AD_4nXcaZlNANBDcw9k5eb8d5di-Sluxg8GNumCqeMSLT4JVxyb3Fm0DQz-XnAGRalkYNeM-V7M-et0FhtMsFljLEREJWZCBGz8qi2eYy8JPnqwhkg1ELLvBF1U-lIbdGsihNiVNKtFIN6BW7vkh4eqeiOmyQrs.png" width="1010"/></picture></figure><p>Since your target audience will be diverse, you can build numerous user personas for your app.</p><p>These profiles can help you shape your product and later marketing strategies. </p><h4 id="how-to-build-a-user-persona">How to Build a User Persona</h4><p>User personas can be built with the market research you carried out earlier—this includes your customer research, direct feedback, and industry insights, among other sources. </p><p>If you don’t want to start from scratch, you can take advantage of user persona templates. </p><p>Semrush has a <a href="https://www.semrush.com/persona/" style="text-decoration:none">free buyer persona template to help you get started.</a></p><h2 id="pre-launch-marketing:-mobile-app-promotion">Pre-Launch Marketing: Mobile App Promotion</h2><p>Once your app is ready, you have a launch date, and you’ve done your market research, it’s time to build some excitement around the release.</p><p>Here’s a list of the things you can do to secure a successful app launch:</p><h3 id="build-a-landing-page">Build a Landing Page</h3><p>All the best launches need a pre-launch <a href="https://www.semrush.com/blog/what-is-a-landing-page/" style="text-decoration:none">landing page</a>. Also known as a “coming soon” page, these websites build buzz around your app. It should detail your upcoming offering concisely. </p><figure class="easyimage easyimage-full"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0d/f8/0df829fb11ddbe1fd444992a2cd69da6/f1b502e09549eaeb70944238c0262eac/image.webp" type="image/webp"/><img alt="img-semblog" data-original="https://static.semrush.com/blog/uploads/media/0d/f8/0df829fb11ddbe1fd444992a2cd69da6/f1b502e09549eaeb70944238c0262eac/original.png" height="1286" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0d/f8/0df829fb11ddbe1fd444992a2cd69da6/f1b502e09549eaeb70944238c0262eac/image.png" width="1010"/></picture></figure><p>You can also use the pre-launch page to build leads and prepare potential conversions. </p><aside class="tip-box"><div class="tip-box_title"><p>Tip</p></div><div class="tip-box_text-wrapper"><p>Use the <a href="https://www.semrush.com/apps/landing-page-builder/">Landing Page Builder</a> app to build a mobile-friendly landing page for your app.</p></div></aside><p><strong>Have a Content Marketing Strategy</strong></p><p><a href="https://www.semrush.com/blog/content-marketing-strategy-guide/">Content marketing</a> helps by creating and promoting relevant content to build interest in your app. </p><p>This differs from traditional marketing in that it serves educational and community-creating purposes. The more useful the content, the more staying power your app will have. </p><p>Take Spotify’s “Wrapped,” for example. Every year, the Spotify app generates a personalized summary of every user’s top musical preferences in a shareable format. </p><figure class="easyimage easyimage-side"><picture><img alt="Source:Spotify.com" data-original="https://static.semrush.com/blog/uploads/media/c8/90/c8909de5b85421a0e2d7330a071105b2/6122c0d6f5cbc3a5a5022236b2a29ddf/original.png" height="911" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c8/90/c8909de5b85421a0e2d7330a071105b2/6122c0d6f5cbc3a5a5022236b2a29ddf/AD_4nXfQAATWdvLbgBAroh_En3G32ZxBxLibZywnuxuYD6tpi8ecleZGlvjKaCCcrNDfCt7HCqchqJ6ZK_NwXU6S_D1eX74h9gV2bj2qxHleKEcXwm-zq9whY5VrshfDgO8po566HdjdLSA7DW1y7dTrlGLDOpcX.png" width="1010"/></picture><figcaption><a href="https://www.google.com/url?q=https://newsroom.spotify.com/2023-11-29/wrapped-user-experience-2023/&sa=D&source=docs&ust=1721156424186363&usg=AOvVaw1ghRt7tcv4ldYFehEJauaZ">Source: Spotify.com</a></figcaption></figure><p>When people then go to social media to share their stories, the app gets a ton of attention. </p><p>Before launch, think of ways to encourage sharing and <a href="https://www.semrush.com/blog/user-generated-content/">user-generated content</a> from your app.</p><p>This kind of user-generated content is just one approach. Your strategy might also include:</p><ul> <li style="list-style-type:disc">Video content: Create app previews, tutorials, and feature highlights that are easy to share</li> <li style="list-style-type:disc">Email marketing: Keep your waitlist engaged with development updates and launch countdown content</li> <li style="list-style-type:disc">Blog posts: Share your app's journey and educate users about problems your app solves</li> <li style="list-style-type:disc">Social media: Build anticipation with behind-the-scenes content and user testimonials</li></ul><p>Before launch, think of ways to encourage sharing and user-generated content from your app. What unique data or experiences could your users want to share with their friends?</p><h3 id="try-influencer-marketing">Try Influencer Marketing</h3><p>Influencer marketing has become one of the most powerful strategies for app promotion, with creators driving both downloads and long-term user engagement. </p><p>While the landscape is shifting, with many marketers increasing their <a href="https://influencermarketinghub.com/state-of-marketing/" style="text-decoration:none">focus on smaller creators</a>, success can come from any tier - it's all about finding the right fit for your app.</p><p>Here's how different types of influencers can boost your app marketing strategy:</p><p><strong>1. Nano-influencers</strong></p><p>Nano-influencers have fewer than 1,000 followers. However, they have remarkable engagement with their audiences. They often have specialized niches, which make their posts very impactful. They are often among the cheapest influencers to work with.</p><p><strong>2. Micro-influencers</strong></p><p><a href="https://www.semrush.com/blog/micro-influencers/">Micro-influencers</a> have between 1,000 and 10,000 followers. They sit somewhere between nano-influencers and macro-influencers. Their followers view them as reliable peers rather than celebrities, leading to higher engagement rates and more meaningful app installs. They are far cheaper than macro influencers. </p><p><strong>3. Mid-Tier influencer</strong></p><p>Bridging the gap between micro and macro, mid-tier influencers generally land between 50,000 and 500,000 followers. </p><p>They tend to maintain more personal connections with their audience than macro-influencers while providing broader exposure than micro-influencers.</p><p><strong>4. Macro-influencers</strong></p><p>Macro-influencers have hundreds of thousands to millions of followers. Working with them is the most expensive option, but they offer direct contact with huge audiences. </p><p>Want to read more? Get a general overview of <a href="https://www.semrush.com/blog/influencer-marketing-guide/" style="text-decoration:none">influencer marketing here</a> or dive into strategies for <a href="https://www.semrush.com/blog/youtube-influencer-marketing/" style="text-decoration:none">YouTube influencer marketing</a>.</p><h2 id="acquisition-stage">Acquisition Stage</h2><p>Getting your app noticed is one challenge - turning that attention into downloads is another. The acquisition stage is where your marketing efforts convert interest into action.</p><p>The two main areas here include post-launch advertising and SEO for apps, which is better known as App Store Optimization (ASO).</p><h3 id="post-launch-advertising">Post-Launch Advertising</h3><p>Once your app has launched, strategic advertising can help ensure it's visible to your target audience.</p><p>There are a ton of <a href="https://www.semrush.com/blog/advertising-platforms/" style="text-decoration:none">options for where to run an ad campaign</a> these days, from Google Ads, to Facebook ads, to <a href="https://searchads.apple.com/" style="text-decoration:none">Apple Search Ads</a>.</p><p>Use your market research when deciding where to advertise. If you found that your target audience was most at home on Facebook, that’s where you should be paying for ads. </p><p>Likewise, if they hang out on Instagram or TikTok, you should be spending on ads there instead.</p><p><em><strong>Recommended reading</strong>: <a href="https://www.semrush.com/blog/facebook-advertising/" style="text-decoration:none">Facebook Advertising: How to Run Campaigns on Facebook</a></em></p><h3 id="aso">ASO</h3><p><a href="https://www.semrush.com/blog/app-store-optimization/" style="text-decoration:none">App Store Optimization (ASO)</a> is the app store equivalent of SEO and a crucial part of any mobile app marketing strategy. </p><p>As discussed, there are millions of apps. There could be scores of competitors. ASO can help your app perform better in terms of search returns and downloads. </p><p>Build your ASO strategy on keywords, voice search, and foreign languages (if applicable).</p><h4 id="app-store-keyword-research">App Store Keyword Research</h4><p>Just like Google searches, app store success starts with the right keywords.</p><p>Picking the right keywords for your app store description can push your app higher up the search returns list. </p><p>To identify the best keywords for your app, you can use tools like <a href="https://www.semrush.com/kb/1161-mobile-app-insights-app" style="text-decoration:none">Mobile App Insights</a> and AI Keyword Inspector for ASO. </p><p>As time goes on, you’ll have to update your app store copy to include new keywords to stay relevant. </p><p>Mobile App Insights gives you a handful of reports to see what keywords your competitors are using and what search terms bring them the most downloads.</p><figure class="easyimage easyimage-side"><picture><img alt="Keyword research in the Mobile App Insights app" data-original="https://static.semrush.com/blog/uploads/media/c7/f2/c7f29f8f03885ab611b6174848df2caf/e978afbd0a6d132a58405dca0e8cf6c0/original.png" height="1327" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c7/f2/c7f29f8f03885ab611b6174848df2caf/e978afbd0a6d132a58405dca0e8cf6c0/AD_4nXfyFMxhDENFn8u8ctICmoTS3E2eQJ2p9ch334jQUz06Y0RanXf1sJpNBrWqGoYtVXGY2wZo56JiX4pSgrsHXW0-DlPEw35AQMDt_9FYzTy1yEQPLYgctJqU8BOCMOcxW5Z4EnwTX8rIdts8hDpEkXEkToIo.png" width="1010"/></picture></figure><p><a href="https://www.semrush.com/apps/ai-keyword-inspector-for-aso/" style="text-decoration:none">AI Keyword Inspector for ASO</a> can fast-track your keyword research by using AI to analyze your app and immediately generate a list of high-traffic and relevant keywords along with their metrics.<br/> </p><figure class="easyimage easyimage-side"><picture><img alt="app store keyword research with AI Keyword Inspector for ASO" data-original="https://static.semrush.com/blog/uploads/media/ee/8d/ee8d1024ff55a8f8b383c70725701bf8/5f19f886df15c3be405536b0ec5c363e/original.png" height="856" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ee/8d/ee8d1024ff55a8f8b383c70725701bf8/5f19f886df15c3be405536b0ec5c363e/AD_4nXdsjOBOo15nCe6_PSCNDT-i9SU7TJyzXF12Wz4cUdhEOyB5fRYunt6FGov4HpuOwO61HQWQ20ZLmVNWpKP4oOkWqLfU3ijZXSCm_R1TrZ2rR38TGau8tEbw9gAogOlZm4MxWVR_1UbhHfsKbSf-WWYET1A.png" width="1010"/></picture></figure><h4 id="boost-for-voice-searching">Boost For Voice Searching</h4><p>"Hey Siri, find me an app."</p><p>We can now search for apps (and anything else) with voice commands. Voice searches tend to be more conversational than typed queries. Keep that in mind when optimizing your entry for voice searching. </p><h4 id="foreign-languages">Foreign Languages</h4><p>Want to go global?</p><p>App store searches in other countries will do better in their own languages. Translate your app to make sure it does better internationally. </p><h3 id="public-relations">Public Relations</h3><p>An app launch wouldn’t be complete without a press release. This is a notice to the media that explains what your app is, who it’s for, and how it can be accessed. </p><p>You can send a press release pitch directly to industry journalists and news wire services, being sure to include why your new app is worth writing about. </p><h3 id="product-hunt">Product Hunt </h3><p>Want to catch the attention of early adopters?</p><p><a href="https://www.producthunt.com/" style="text-decoration:none">Product Hunt</a> is a popular place to launch new apps, products, and updates. This tech website lets you submit a product to be featured and users upvote their favorites. It’s a great place to get your app in front of journalists, early adopters, and future users. </p><h3 id="paid-marketing-and-teaser-campaigns">Paid Marketing and Teaser Campaigns</h3><p>Don’t forget about paid search and social media campaigns, to target potential users by interest and keyword. Paid and teaser campaigns are a great way to pick up new users and generate buzz around your new app. </p><div></div><h2 id="retention-stage">Retention Stage</h2><p>So, you’ve managed to reel them in. Now, you have to keep your hard-won users. There are lots of ways to do this. </p><h3 id="notifications">Notifications</h3><p>In-app and push notifications can be powerful engagement tools for keeping users updated on new developments. This can include app updates, special content, or promotions. </p><p>For example, the popular game Clash of Clans sends notifications about competitions, changes to gameplay, and other news that they actually want to see.</p><p>The key?</p><p>Be strategic about frequency and value. Overwhelming your users with too many could see your app deleted quickly. </p><h3 id="communications">Communications</h3><p>Communicating with existing users is another example of content marketing. Language-learning app Duolingo is great at this. </p><p>It frequently sends emails and other messages to get people back into learning if they have been gone for a few days. It also sends facts about language learning, with cool statistics and other information.</p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXfeBvKfn8aukcDf-DKoZG6rzP2zSBPcTpoSk19g_bgAcKA2RjAXqXwW55heCwOwwP9Qq87xP5FjMCkAi6ZO8nA3w7sTtOS7PUQXTYIpBjPrXUWfPMTxvG64PWhpDaElDch9kwfdJ4yL8QTJar4VROQ2apgy?key=NGaMPzoNXQfuy1X9_LcI8A" data-original="https://static.semrush.com/blog/uploads/media/f9/c4/f9c41bb3f833041ed7b255f5895b5d0e/538078d14eb8acfa9a8381e1ef024f01/original.png" height="859" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f9/c4/f9c41bb3f833041ed7b255f5895b5d0e/538078d14eb8acfa9a8381e1ef024f01/AD_4nXfeBvKfn8aukcDf-DKoZG6rzP2zSBPcTpoSk19g_bgAcKA2RjAXqXwW55heCwOwwP9Qq87xP5FjMCkAi6ZO8nA3w7sTtOS7PUQXTYIpBjPrXUWfPMTxvG64PWhpDaElDch9kwfdJ4yL8QTJar4VROQ2apgy.png" width="660"/></picture></figure><p>You can manage communications with newsletters, blog posts on social media, and other content. Here’s a quick run-down of options.</p><h4 id="rewards-and-loyalty-programs">Rewards and Loyalty Programs</h4><p>Easy to understand—people like prizes and your users are no different.</p><h4 id="gamification">Gamification </h4><p>Game-like challenges can keep people coming back for more.</p><h4 id="social-integration">Social Integration</h4><p>Exercise apps do this a lot. They retain users by letting them compete with friends via the app at a distance.</p><h4 id="feedback-and-support">Feedback and Support </h4><p>Show you react quickly to issues reported by users.</p><h4 id="offline-functionality">Offline Functionality </h4><p>Let users enjoy the app offline. Think Spotify offline playlists, or Google Docs. This allows the app to be used anywhere.</p><h4 id="positive-reviews-within-the-app">Positive Reviews Within The App</h4><p>Powerful social proof can vindicate people’s decision to use your app. Flaunt that positive feedback. </p><h2 id="reengagement">Reengagement</h2><p>Sometimes, relationships don’t work out. Over time, some users may decide to stop using your app. That doesn’t mean you can’t win them back, though. The reengagement stage of the mobile engagement loop is about winning back wayward members of your app’s flock. </p><p>Here are some of the things you can do to win back departed users:</p><ol> <li style="list-style-type:decimal"><strong>A/B Testing </strong></li></ol><p><a href="https://www.semrush.com/blog/ab-testing/" style="text-decoration:none">A/B testing</a> is when you present different versions of your app to two different test groups. Fiddle with things like the user experience, notifications, and other updates. Present changes to one group of former users while the other group stays with the original app. Then, you can see which gets better feedback for potential rollout across your app.</p><ol start="2"> <li style="list-style-type:decimal"><strong>Community Building</strong></li></ol><p>Use your target audience's preferred social media platform to build a strong community. Even when someone leaves, the chances are they will keep seeing app updates from the social media scene. </p><ol start="3"> <li style="list-style-type:decimal"><strong>Updates and Improvements </strong></li></ol><p>Release updates and improvements as often as possible. Base these on user feedback to re-engage people who didn't like an earlier version of your app.</p><ol start="4"> <li style="list-style-type:decimal"><strong>Time Limited Offers</strong></li></ol><p>Send offers to entice people back to your app. You can target these to email addresses and other contact details you have from people who no longer use your app. </p><p>These are some of the most effective tactics available to you. Have a play and see which combination works best to re-engage former users and get them back on your app. </p><h2 id="summary-of-a-mobile-app-marketing-strategy">Summary of a Mobile App Marketing Strategy</h2><p>So there you have it, the ultimate guide to marketing your app. </p><p><strong>Build Brand Awareness</strong></p><p>It’s clear that laying the groundwork for your app’s launch is vital for success. Building a “coming soon” page and working with influencers can generate buzz for your offering before the big day.</p><p><strong>Implement ASO and Advertising</strong></p><p>After you’ve launched, it’s about maintaining momentum. Paid ads and serious effort on your ASO can make sure your app stays visible to potential users. </p><p><strong>Apply Retention Tactics</strong></p><p>Special mention should go to retention tactics. Keep them coming back for more with notifications, communications like content marketing and things like offers, rewards, and other incentives. </p><p><strong>Reengage Your Users</strong></p><p>When users leave, don’t give up on them! Use reengagement tactics to win them back. A/B testing can identify the most popular iteration of your app. Community building can make your app indispensable to a given target audience over time.</p><p>Remember to make the most of the tools that are available to you. <a href="https://www.semrush.com/kb/1161-mobile-app-insights-app" style="text-decoration:none">Semrush’s Mobile App Insights</a> and <a href="https://www.semrush.com/apps/ai-keyword-inspector-for-aso/" style="text-decoration:none">AI Keyword Inspector for ASO</a> help you make the best decisions with your app store description.</p><p>Have fun playing with all these tactics and see what works best for you. Best of luck on your launch!</p><div></div></article><div class="sc-gKclnd gIVKXH sc-edERGn fvqybF"><span data-test="share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="share-block" class="sc-gKclnd jVrJcj"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fmobile-app-marketing-how-to-reach-your-audience%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fmobile-app-marketing-how-to-reach-your-audience%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22Mobile+App+Marketing+101%3A+How+to+Reach+Your+Audience%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fmobile-app-marketing-how-to-reach-your-audience%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#facebook-icon"></use></svg></a><a data-test="share-block-link-text-mail" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="mailto:?body=Mobile App Marketing 101: How to Reach Your Audience%0D%0Ahttps://www.semrush.com/blog/mobile-app-marketing-how-to-reach-your-audience/?utm_source=socialsharing_email&utm_medium=blogshare&utm_campaign=socialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-mail-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div></div><div class="sc-gKclnd kcZgbH right-article-section"><section class="sc-hkgtus cZJvJx"></section></div></div></div><div data-test="container" class="sc-gKclnd fYleTp"><div class="sc-gKclnd eYTkOv"><div data-test="wrapper-for-author-bio" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-subscription" class="sc-gKclnd hrZfTH"></div></div></div><div data-test="container" class="sc-gKclnd fYleTp"><div class="sc-gKclnd hGklsb"><section data-test="article-popular-pages-mobile" class="sc-gGPzkF ihuWrC"><svg xmlns="http://www.w3.org/2000/svg" style="position:absolute;width:0;height:0"><symbol id="keyword-search-volume" width="368" height="298" viewBox="0 0 368 298" fill="none"><path d="M104.204 256.735C104.358 256.314 104.213 255.841 103.849 255.579C68.6172 230.228 45.6548 188.889 45.6548 142.174C45.6548 65.0367 108.186 2.5 185.329 2.5C262.465 2.5 324.997 65.0367 324.997 142.174C324.997 188.889 302.034 230.222 266.808 255.579C266.444 255.841 266.299 256.314 266.454 256.735L279.444 292.137C280.04 293.774 278.833 295.5 277.095 295.5H93.5625C91.8215 295.5 90.6159 293.768 91.2169 292.142L91.2177 292.139L104.204 256.735Z" fill="#45E0A8" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M141.495 165C141.396 164.735 141.297 164.471 141.192 164.206C141.297 164.471 141.401 164.735 141.495 165Z" fill="black"></path><path d="M138.729 158.466C139.104 159.248 139.462 160.03 139.798 160.807C139.903 161.05 140.013 161.292 140.112 161.534C140.2 161.749 140.289 161.953 140.377 162.163C140.426 162.273 140.47 162.388 140.514 162.499C140.652 162.824 140.779 163.149 140.906 163.474C141.005 163.716 141.098 163.964 141.187 164.207C141.291 164.471 141.396 164.735 141.49 165C141.848 165.959 142.178 166.906 142.487 167.832C142.58 168.107 142.669 168.383 142.757 168.658C142.845 168.923 142.922 169.182 143.01 169.446C143.247 170.206 143.468 170.95 143.671 171.677C143.726 171.859 143.771 172.036 143.82 172.217C143.886 172.454 143.952 172.697 144.013 172.934C144.085 173.198 144.156 173.457 144.217 173.71C144.316 174.08 144.404 174.438 144.492 174.796C144.564 175.088 144.63 175.369 144.696 175.655C144.779 176.013 144.861 176.36 144.933 176.702C145.302 178.349 145.572 179.804 145.77 180.999C146.134 183.159 145.06 185.346 143.054 186.559C142.041 187.176 140.834 187.897 139.501 188.696C138.575 189.247 137.589 189.826 136.564 190.432C136.305 190.58 136.052 190.735 135.793 190.889C135.534 191.043 135.269 191.192 135.005 191.346C134.74 191.501 134.476 191.655 134.212 191.809C133.942 191.963 133.677 192.118 133.407 192.272L133.214 191.941C134.884 191.082 136.008 189.407 136.14 187.501C136.481 182.482 136.823 170.923 133.776 158.769L136.162 157.584C136.575 157.38 137.032 157.336 137.451 157.441C137.997 157.573 138.47 157.931 138.729 158.466Z" fill="black"></path><path d="M140.911 163.467C140.784 163.142 140.652 162.817 140.52 162.492C140.608 162.701 140.685 162.905 140.773 163.109C140.818 163.23 140.867 163.352 140.911 163.467Z" fill="black"></path><path d="M143.016 169.446C142.933 169.187 142.85 168.922 142.762 168.658C142.85 168.922 142.933 169.181 143.016 169.446Z" fill="black"></path><path d="M110.995 198.816C113.061 199.786 115.254 200.552 116.89 200.447C119.006 200.315 126.515 196.249 133.407 192.271C133.677 192.117 133.942 191.962 134.212 191.808C134.476 191.654 134.741 191.5 135.005 191.345C135.27 191.191 135.529 191.042 135.793 190.888C136.052 190.739 136.311 190.585 136.564 190.431C137.589 189.83 138.575 189.246 139.501 188.695C140.834 187.902 142.041 187.175 143.054 186.558C145.06 185.346 146.134 183.158 145.771 180.999C145.578 179.803 145.302 178.349 144.933 176.701C144.856 176.36 144.779 176.012 144.696 175.654C144.63 175.373 144.564 175.081 144.492 174.795C144.404 174.437 144.316 174.073 144.217 173.71C144.151 173.451 144.085 173.192 144.013 172.933C143.953 172.696 143.886 172.453 143.82 172.216C143.771 172.04 143.721 171.858 143.672 171.677C143.468 170.949 143.247 170.205 143.01 169.445C142.933 169.186 142.845 168.922 142.757 168.657C142.674 168.382 142.581 168.106 142.487 167.831C142.184 166.905 141.848 165.963 141.49 164.999C141.391 164.735 141.291 164.47 141.187 164.206C141.099 163.963 140.999 163.715 140.906 163.473C140.862 163.352 140.812 163.236 140.763 163.115C140.68 162.911 140.597 162.702 140.509 162.498C140.465 162.388 140.421 162.272 140.371 162.162C140.283 161.952 140.195 161.748 140.107 161.534C140.008 161.297 139.898 161.054 139.793 160.806C139.457 160.035 139.099 159.253 138.724 158.465C138.465 157.93 137.991 157.572 137.457 157.446V157.44L141.049 158.178C142.101 158.426 142.988 159.131 143.479 160.096C143.545 160.228 143.605 160.36 143.677 160.492C146.448 166.112 147.985 171.429 148.95 175.853C149.611 178.888 150.002 181.505 150.333 183.516C150.685 185.676 149.572 187.869 147.512 189.103C140.366 193.351 123.887 202.954 120.548 203.18C119.27 203.268 117.672 202.855 116.053 202.232C115.716 202.1 115.375 201.962 115.033 201.813C114.747 201.692 114.449 201.565 114.163 201.428C112.609 200.7 111.149 199.885 110.075 199.246L110.995 198.816Z" fill="black"></path><path d="M143.826 172.217C143.776 172.036 143.726 171.859 143.677 171.677C143.726 171.859 143.776 172.041 143.826 172.217Z" fill="black"></path><path d="M140.376 162.156C140.288 161.947 140.2 161.743 140.112 161.528C140.2 161.743 140.288 161.947 140.376 162.156Z" fill="black"></path><path d="M144.492 174.795C144.564 175.081 144.63 175.368 144.696 175.654C144.63 175.373 144.564 175.087 144.492 174.795Z" fill="black"></path><path d="M144.222 173.71C144.162 173.451 144.09 173.198 144.019 172.933C144.09 173.192 144.156 173.451 144.222 173.71Z" fill="black"></path><path d="M142.762 168.658C142.674 168.382 142.586 168.107 142.492 167.832C142.586 168.107 142.68 168.382 142.762 168.658Z" fill="black"></path><path d="M140.113 161.529C140.014 161.292 139.904 161.05 139.799 160.802C139.904 161.05 140.014 161.292 140.113 161.529Z" fill="black"></path><path d="M135.793 190.883C136.052 190.734 136.311 190.58 136.564 190.426C136.311 190.58 136.057 190.734 135.793 190.883Z" fill="black"></path><path d="M134.211 191.809C134.476 191.654 134.74 191.5 135.005 191.346C134.74 191.495 134.476 191.654 134.211 191.809Z" fill="black"></path><path d="M121.887 212.21C113.16 222.948 102.807 235.482 93.7826 246.457C91.083 249.735 86.5156 248.126 84.1245 245.928C84.9675 246.655 86.0088 247.013 87.0445 247.013C88.3338 247.013 89.6285 246.462 90.5155 245.366C99.7825 234.011 111.011 220.507 119.909 209.549C119.947 209.62 119.991 209.692 120.03 209.764C120.432 210.447 120.834 211.135 121.236 211.819L121.446 211.945L121.451 211.951L121.887 212.21Z" fill="#45E0A8"></path><path d="M114.978 201.963L115.039 201.814C115.38 201.963 115.722 202.1 116.058 202.233L115.887 202.679C117.231 204.965 118.57 207.257 119.904 209.549C111.006 220.508 99.7774 234.011 90.5104 245.366C89.6234 246.457 88.3287 247.014 87.0394 247.014C86.0037 247.014 84.9679 246.661 84.1194 245.928C84.0643 245.879 84.0092 245.829 83.9541 245.78C82.2572 244.171 82.0864 241.521 83.5685 239.708C91.0999 230.48 98.7967 221.323 106.301 212.084C107.59 211.973 108.978 211.803 110.273 211.692C110.08 210.381 110.058 208.844 109.871 207.527C111.518 205.781 113.331 203.715 114.978 201.963Z" fill="#45E0A8"></path><path d="M313.578 71.1445C313.589 71.0457 313.6 70.9524 313.611 70.8645C313.6 70.9578 313.589 71.0512 313.578 71.1445Z" fill="#45E0A8"></path><path d="M307.683 60.3353C308.564 60.6604 309.33 61.294 309.815 62.1039C309.837 62.1369 309.854 62.17 309.87 62.203C310.68 62.7926 311.297 63.6135 311.672 64.5446L311.87 64.4674C312.928 65.685 313.473 67.2828 313.606 68.8916C313.639 69.3433 313.683 69.999 313.611 70.875C313.6 70.9631 313.595 71.0568 313.578 71.156C313.567 71.2496 313.556 71.3488 313.545 71.448C313.512 71.6463 313.484 71.8557 313.44 72.076C311.507 67.5197 309.363 64.6217 307.319 62.8091C307.352 62.732 307.374 62.6658 307.407 62.5887C307.683 61.8835 307.859 61.013 307.441 60.4125L307.683 60.3353Z" fill="white"></path><path d="M301.122 90.0863C301.106 89.932 301.084 89.7833 301.062 89.629C301.084 89.7833 301.106 89.932 301.122 90.0863Z" fill="white"></path><path d="M301.051 89.5861C301.029 89.4318 301.001 89.283 300.974 89.1288C301.001 89.2775 301.029 89.4318 301.051 89.5861Z" fill="white"></path><path d="M300.593 87.5301C300.533 87.3208 300.467 87.1169 300.4 86.9131C300.467 87.1169 300.527 87.3208 300.593 87.5301Z" fill="white"></path><path d="M300.35 86.7701C300.273 86.5552 300.196 86.3348 300.113 86.1255C300.196 86.3404 300.279 86.5552 300.35 86.7701Z" fill="white"></path><path d="M300.096 86.0928C300.008 85.8614 299.915 85.6355 299.815 85.4152C299.915 85.6355 300.008 85.8614 300.096 86.0928Z" fill="white"></path><path d="M299.809 85.4097C299.721 85.2114 299.633 85.0185 299.528 84.8202C299.627 85.013 299.721 85.2059 299.809 85.4097Z" fill="white"></path><path d="M167.098 102.72C172.717 95.6566 182.205 84.3071 188.249 77.6075C195.102 69.9989 206.099 54.9911 220.496 51.3052C222.027 50.9141 223.592 50.6441 225.201 50.5339C230.49 50.0491 242.6 50.8039 246.622 52.4732C249.503 53.6688 252.12 55.2831 254.528 57.1949C261.299 62.5666 266.401 70.2799 271.139 77.6902C272.957 80.522 274.775 83.3594 276.588 86.1968L276.913 85.982C280.334 82.9132 283.75 79.8444 287.177 76.7701L287.138 76.3128C289.204 76.0704 291.337 76.7921 293.149 77.8665C293.342 77.9767 293.529 78.0979 293.717 78.2191C293.943 78.3623 294.157 78.5111 294.378 78.6654C294.576 78.8086 294.769 78.9574 294.956 79.1061C295.149 79.2549 295.331 79.4091 295.513 79.5689C295.518 79.5744 295.518 79.5689 295.518 79.5689C295.7 79.7342 295.882 79.894 296.053 80.0648C296.4 80.3898 296.725 80.7314 297.033 81.084C297.061 81.1171 297.089 81.1391 297.111 81.1722C297.254 81.3375 297.392 81.5027 297.529 81.6735V81.679C298.312 82.6487 298.984 83.7065 299.529 84.8139C299.628 85.0068 299.722 85.2051 299.81 85.4035C299.816 85.409 299.816 85.409 299.816 85.4145C299.915 85.6349 300.009 85.8607 300.097 86.0921C300.102 86.1032 300.108 86.1142 300.108 86.1252C300.19 86.3401 300.273 86.5549 300.345 86.7698C300.361 86.8139 300.378 86.8635 300.394 86.9131C300.46 87.1169 300.526 87.3208 300.587 87.5301C300.736 88.0535 300.868 88.5879 300.967 89.1279C301 89.2821 301.022 89.4309 301.044 89.5852C301.05 89.5962 301.05 89.6182 301.055 89.6347C301.077 89.7835 301.099 89.9378 301.116 90.092C301.138 90.2518 301.154 90.4116 301.171 90.5714C297.017 95.4638 292.405 99.943 287.403 103.954C283.271 107.26 278.538 110.361 273.243 110.477C268.698 110.576 264.329 108.389 260.913 105.386C257.497 102.389 254.809 98.6207 252.225 94.8743C252.175 94.7971 252.131 94.7255 252.081 94.6429C252.004 94.5161 251.916 94.3839 251.834 94.2462C248.853 89.3923 244.478 81.8774 244.197 81.3981C244.186 81.3815 244.186 81.3705 244.186 81.3705C244.186 81.3705 245.178 92.2958 251.955 102.703C251.635 110.995 251.239 119.32 250.991 127.584C232.159 122.703 211.906 122.312 192.827 126.295C191.609 126.554 190.386 126.824 189.18 127.116C191.191 118.681 193.461 110.306 196 102.009L195.725 101.932C193.119 104.731 186.761 111.904 183.979 114.521C180.645 108.108 174.26 103.32 167.098 102.72Z" fill="white"></path><path d="M297.529 81.679C297.386 81.5137 297.248 81.3429 297.11 81.1776C297.259 81.3429 297.397 81.5137 297.529 81.679Z" fill="white"></path><path d="M297.032 81.0897C296.724 80.7371 296.393 80.3955 296.052 80.0704C296.393 80.39 296.724 80.7371 297.032 81.0897Z" fill="white"></path><path d="M296.052 80.0702C295.881 79.9049 295.699 79.7396 295.518 79.5743C295.694 79.7341 295.876 79.8994 296.052 80.0702Z" fill="white"></path><path d="M295.739 68.6325C298.317 65.8227 301.127 63.2057 304.118 60.8311C304.592 60.4564 305.088 60.0818 305.672 59.9055C306.256 59.7402 306.95 59.8339 307.353 60.2911C307.386 60.3242 307.408 60.3628 307.435 60.4013C307.854 60.9964 307.678 61.8669 307.402 62.5776C307.369 62.6547 307.347 62.7208 307.314 62.798C309.364 64.6106 311.501 67.5086 313.435 72.0649C313.479 71.8445 313.512 71.6352 313.54 71.4368C313.226 73.7012 312.096 77.1943 308.476 82.1142C308.207 78.5826 306.647 75.1668 304.091 72.7095C301.843 70.5498 298.835 69.0953 295.728 68.6711L295.739 68.6325Z" fill="#45E0A8"></path><path d="M295.513 79.5744C295.331 79.4146 295.143 79.2603 294.956 79.1116C295.143 79.2603 295.331 79.4091 295.513 79.5744Z" fill="white"></path><path d="M294.955 79.1123C294.763 78.9635 294.575 78.8148 294.377 78.6715C294.57 78.8092 294.763 78.958 294.955 79.1123Z" fill="white"></path><path d="M293.148 77.8666C293.341 77.9823 293.529 78.098 293.716 78.2192C293.529 78.098 293.341 77.9768 293.148 77.8666Z" fill="white"></path><path d="M293.148 77.8668C291.33 76.798 289.198 76.0707 287.137 76.3131C286.856 76.3407 286.586 76.3903 286.316 76.4564C288.685 74.0267 291.148 70.9745 293.523 68.5448C294.256 68.5282 294.999 68.5723 295.732 68.6715C298.834 69.0957 301.848 70.5502 304.096 72.7099C306.652 75.1672 308.211 78.5831 308.481 82.1146C308.509 82.4177 308.52 82.7207 308.525 83.0237C306.156 85.7785 303.6 88.5222 301.225 91.2714C301.214 91.0345 301.198 90.7976 301.175 90.5662C301.164 90.4009 301.142 90.2411 301.12 90.0869C301.104 89.9326 301.082 89.7839 301.06 89.6296C301.054 89.6131 301.054 89.5965 301.049 89.58C301.027 89.4257 300.999 89.2715 300.972 89.1227C300.872 88.5828 300.74 88.0539 300.591 87.525C300.531 87.3156 300.47 87.1117 300.399 86.9079C300.382 86.8583 300.366 86.8087 300.349 86.7646C300.277 86.5498 300.2 86.3294 300.112 86.12C300.107 86.109 300.101 86.0925 300.101 86.087C300.013 85.8556 299.919 85.6297 299.82 85.4093C299.82 85.4038 299.82 85.4038 299.815 85.3983C299.726 85.2 299.633 85.0071 299.534 84.8088C298.988 83.7014 298.316 82.6436 297.534 81.6739V81.6684C297.401 81.5031 297.258 81.3323 297.115 81.167C297.087 81.134 297.06 81.1119 297.038 81.0789C296.729 80.7263 296.399 80.3792 296.057 80.0596C295.886 79.8888 295.705 79.7235 295.523 79.5638C295.523 79.5638 295.523 79.5693 295.517 79.5638C295.335 79.3985 295.148 79.2497 294.961 79.101C294.768 78.9467 294.575 78.7979 294.382 78.6602C294.167 78.5059 293.947 78.3572 293.721 78.2139C293.528 78.0982 293.341 77.9825 293.148 77.8668Z" fill="white"></path><path d="M282.576 204.315C283.237 204.755 283.309 205.824 282.978 207.273C283.133 206.1 283.022 205.086 282.576 204.315Z" fill="white"></path><path d="M239.454 198.305C243.812 189.33 246.512 177.259 248.716 165.16C249.889 166.73 252.176 170.091 255.514 176.36C260.049 184.851 267.332 204.514 268.88 208.734C269.073 209.258 269.178 209.544 269.178 209.544C269.949 213.742 268.114 218.293 264.654 220.794C261.206 223.29 256.153 223.378 252.418 221.334C248.098 213.654 243.774 205.979 239.454 198.305Z" fill="black"></path><path d="M256.847 229.565C258.081 230.231 259.651 230.711 261.656 230.755C266.174 230.854 270.417 228.634 273.166 225.047C273.287 224.887 273.414 224.722 273.54 224.557C277.21 219.714 282.328 212.127 282.978 207.279C282.978 207.273 282.978 207.273 282.978 207.273C283.309 205.824 283.237 204.755 282.576 204.315C287.457 207.648 281.744 221.141 275.629 229.096C274.609 230.43 273.359 231.565 271.965 232.435C271.965 232.435 271.954 232.446 271.915 232.463C271.772 232.54 271.298 232.804 270.571 233.19C268.83 234.005 266.918 234.435 264.951 234.391C260.577 234.292 258.422 231.978 257.365 230.397C257.21 230.16 257.028 229.879 256.847 229.565Z" fill="white"></path><path d="M270.572 233.19C265.487 235.89 247.972 244.683 243.234 240.154C239.757 236.832 257.366 230.397 257.366 230.397C258.423 231.978 260.578 234.297 264.952 234.391C266.919 234.435 268.831 234.005 270.572 233.19Z" fill="black"></path><path d="M253.966 30.4909L252.709 25.5985C252.963 26.4249 253.497 28.2486 253.966 30.4909Z" fill="white"></path><path d="M252.709 25.5984C252.709 25.5984 254.517 24.2871 255.492 25.5213C256.467 26.7609 253.966 30.4963 253.966 30.4963C253.966 30.4908 253.966 30.4908 253.966 30.4853C253.497 28.2485 252.963 26.4248 252.709 25.5984Z" fill="white"></path><path d="M251.559 45.3388C253.63 42.1268 253.019 36.3969 252.148 32.1491C251.856 30.7497 251.537 29.51 251.283 28.5734C251.437 28.2429 251.586 27.9123 251.718 27.5707C251.779 27.422 251.84 27.2677 251.895 27.1189C251.972 26.9371 252.038 26.7553 252.099 26.568C252.187 26.3311 252.264 26.0942 252.341 25.8573C252.418 25.6148 252.49 25.3724 252.561 25.13C252.572 25.1576 252.622 25.3228 252.71 25.5983L253.966 30.4907C253.966 30.4962 253.966 30.4962 253.966 30.5018C254.897 35.025 255.52 41.2342 252.942 44.2865C252.567 44.6832 252.154 44.9972 251.729 45.2507C251.669 45.2782 251.614 45.3113 251.559 45.3388Z" fill="white"></path><path d="M252.335 25.8574C252.258 26.0943 252.18 26.3367 252.092 26.5681C252.175 26.3367 252.263 26.0998 252.335 25.8574Z" fill="#45E0A8"></path><path d="M252.231 94.8804C252.231 97.0401 252.099 99.029 251.972 102.726C251.966 102.72 251.966 102.715 251.961 102.715C252.06 100.098 252.154 97.4864 252.231 94.8804Z" fill="black"></path><path d="M251.889 27.1191C251.966 26.9373 252.032 26.7554 252.093 26.5681C252.032 26.7554 251.966 26.9373 251.889 27.1191Z" fill="#45E0A8"></path><path d="M251.839 94.252C251.922 94.3897 252.005 94.5219 252.087 94.6486C252.021 94.5495 251.939 94.4172 251.839 94.252Z" fill="black"></path><path d="M251.713 27.5708C251.779 27.422 251.835 27.2678 251.89 27.119C251.84 27.2678 251.774 27.422 251.713 27.5708Z" fill="black"></path><path d="M251.558 45.3388C251.613 45.3059 251.668 45.2784 251.723 45.2455C251.668 45.2839 251.613 45.3114 251.558 45.3388Z" fill="#45E0A8"></path><path d="M248.793 51.0961C246.269 49.0246 243.427 47.3497 240.407 46.2974C239.878 46.1101 239.333 45.9448 238.788 45.796L238.942 45.2451C243.25 43.6914 247.101 40.2204 248.705 35.934C247.553 35.9671 246.589 35.1737 246.181 34.0994C245.768 33.025 246.099 31.7138 246.969 30.959C247.84 30.2097 249.195 30.0775 250.198 30.656C250.589 29.9838 250.953 29.2896 251.278 28.5734C251.537 29.51 251.851 30.7496 252.143 32.149C253.013 36.3913 253.625 42.1267 251.553 45.3387C250.556 45.8897 249.526 46.099 248.776 46.1707L248.804 46.4241C248.837 47.9337 248.87 49.4488 248.903 50.9584L248.793 51.0961Z" fill="#45E0A8"></path><path d="M251.839 94.2517C250.329 91.833 244.935 83.1391 244.203 81.4036C244.489 81.8884 248.858 89.3978 251.839 94.2517Z" fill="black"></path><path d="M246.489 30.4855C247.514 29.4221 248.451 28.2817 249.343 27.1026C250.809 25.1688 252.147 23.1523 253.354 21.0532C253.211 22.4306 252.941 23.7969 252.561 25.1247C252.561 25.1247 252.561 25.1247 252.561 25.1302C252.489 25.3727 252.417 25.6151 252.34 25.8575C252.263 26.0944 252.181 26.3368 252.098 26.5682C252.037 26.7555 251.971 26.9374 251.894 27.1192C251.839 27.2679 251.784 27.4222 251.718 27.5709C251.586 27.9125 251.437 28.2431 251.283 28.5737C250.957 29.2899 250.599 29.9841 250.203 30.6563C249.2 30.0833 247.845 30.21 246.974 30.9593L246.489 30.4855Z" fill="black"></path><path d="M238.948 45.2455C235.78 44.0885 231.747 43.791 228.413 44.2593C226.992 41.8076 226.138 39.0308 225.929 36.2044C230.865 37.5598 236.309 36.9758 240.881 34.6728C242.22 34.0006 243.487 33.1797 244.639 32.2211C245.289 31.6812 245.906 31.0971 246.49 30.4856L246.969 30.9649C246.099 31.7142 245.768 33.031 246.182 34.1053C246.589 35.1797 247.559 35.973 248.705 35.94C247.107 40.2264 243.256 43.6918 238.948 45.2455Z" fill="black"></path><path d="M246.198 6.88843C246.033 6.92148 245.862 6.96005 245.697 7.00413C245.862 6.96005 246.027 6.92148 246.198 6.88843Z" fill="white"></path><path d="M245.69 7.00403C245.635 7.01501 245.57 7.03697 245.515 7.05345C245.575 7.03148 245.635 7.01501 245.69 7.00403Z" fill="white"></path><path d="M244.677 7.32361C244.561 7.36768 244.445 7.41176 244.335 7.46686C244.445 7.41727 244.561 7.36768 244.677 7.32361Z" fill="white"></path><path d="M244.202 81.4043C244.935 83.1397 250.323 91.8337 251.839 94.2524C251.938 94.4177 252.02 94.5499 252.087 94.6491C252.136 94.7262 252.18 94.8033 252.23 94.8805C252.153 97.4865 252.064 100.098 251.96 102.709C245.183 92.302 244.191 81.3767 244.191 81.3767C244.191 81.3767 244.197 81.3877 244.202 81.4043Z" fill="black"></path><path d="M239.635 11.5106C240.671 9.85772 242.175 8.49136 243.922 7.65392C243.822 7.70351 243.718 7.75309 243.619 7.80819C243.74 7.77513 243.872 7.74758 243.999 7.72003C246.698 7.19663 249.651 7.97898 251.629 9.89628C253.607 11.8081 254.643 15.0146 253.464 17.4994C252.759 18.9869 251.987 20.458 251.156 21.8849C249.949 23.984 248.605 26.006 247.145 27.9343C246.258 29.1079 245.321 30.2538 244.291 31.3172C243.712 31.9287 243.095 32.5127 242.44 33.0527C241.916 33.4879 241.36 33.9011 240.792 34.2758C240.456 33.6146 240.148 32.948 239.872 32.2648C238.721 29.4329 238.137 26.3752 238.407 23.3505C238.759 19.5544 234.09 18.5307 237.142 16.2498L231.874 12.5623C229.549 11.4108 239.635 11.5106 239.635 11.5106Z" fill="#45E0A8"></path><path d="M242.435 33.0528C243.091 32.5128 243.708 31.9288 244.286 31.3173C245.317 30.2539 246.253 29.1135 247.14 27.9344C248.6 26.0061 249.945 23.9841 251.151 21.885C251.983 20.4581 252.754 18.987 253.46 17.4995C254.633 15.0147 253.603 11.8027 251.625 9.89638C249.647 7.97908 246.688 7.19673 243.994 7.72014C243.868 7.74768 243.735 7.77523 243.614 7.80829C243.713 7.75319 243.818 7.70361 243.917 7.65402C244.055 7.5824 244.193 7.51628 244.33 7.46119C244.441 7.40609 244.556 7.36202 244.672 7.31794C244.953 7.21326 245.228 7.1196 245.509 7.04247C245.564 7.02594 245.631 7.00941 245.686 6.99288C245.851 6.94881 246.022 6.91575 246.187 6.87718C248.887 6.35378 251.84 7.13613 253.818 9.04792C255.796 10.9597 256.831 14.1662 255.652 16.651C254.947 18.1441 254.181 19.6151 253.344 21.0421C252.137 23.1357 250.798 25.1577 249.333 27.0915C248.446 28.265 247.509 29.411 246.479 30.4743C245.895 31.0859 245.278 31.6699 244.628 32.2098C243.476 33.1685 242.209 33.9894 240.87 34.6615L240.815 34.3365C240.804 34.3144 240.793 34.2869 240.782 34.2648C241.355 33.9012 241.906 33.4935 242.435 33.0528Z" fill="white"></path><path d="M248.715 165.159C246.512 177.258 243.812 189.329 239.454 198.304C239.245 197.935 239.041 197.571 238.837 197.202C239.559 195.918 240.176 194.679 240.694 193.472C243.983 185.83 246.247 174.833 247.795 164.002C247.79 164.007 248.098 164.343 248.715 165.159Z" fill="black"></path><path d="M233.294 14.5075C233.399 14.9703 232.859 15.4937 232.088 15.6645C231.316 15.8353 230.611 15.6094 230.506 15.1356C230.407 14.6728 230.942 14.1604 231.708 13.9841C232.479 13.8133 233.19 14.0447 233.294 14.5075Z" fill="black"></path><path d="M238.831 197.202C227.344 217.719 192.083 246.754 191.874 246.754V246.749L191.88 246.743L191.885 246.738C197.477 239.278 197.901 211.824 176.188 211.339L215.019 185.362L215.069 184.404L216.028 166.305C216.028 166.305 215.653 166.09 214.986 165.666C210.138 162.547 190.056 148.228 192.833 126.301C211.912 122.317 232.165 122.708 250.996 127.59C250.996 127.59 250.429 145.551 247.79 164.002C246.242 174.828 243.977 185.831 240.688 193.472C240.176 194.679 239.553 195.924 238.831 197.202Z" fill="black"></path><path d="M163.726 219.769C167.566 216.474 178.976 217.422 180.596 226.061L180.981 228.893C182.337 242.947 178.05 269.938 183.279 272.798C183.736 273.051 184.314 272.974 184.75 272.688C185.471 272.219 186.111 271.79 186.684 271.398C186.777 272.076 186.617 272.693 185.973 273.189C184.915 273.988 183.378 275.079 181.169 276.511C181.169 276.511 181.124 276.506 181.047 276.5C181.036 276.495 181.014 276.495 180.998 276.495C180.981 276.495 180.965 276.489 180.954 276.489H180.948C180.904 276.478 180.855 276.478 180.788 276.473C174.172 275.233 178.849 243.779 177.532 229.537C177.031 220.755 164.486 220.414 160.657 223.708C161.538 222.276 162.58 220.965 163.715 219.78L163.726 219.769Z" fill="white"></path><path d="M181.169 276.501C181.169 276.501 135.49 297.233 129.832 290.721C124.179 284.203 163.715 269.84 163.715 269.84C165.511 272.148 168.057 273.867 171.01 274.639C175.676 275.856 179.599 276.336 180.789 276.468C180.844 276.479 180.894 276.484 180.949 276.484H180.954C180.965 276.484 180.982 276.49 180.999 276.49C181.015 276.49 181.032 276.49 181.048 276.495C181.125 276.501 181.169 276.501 181.169 276.501Z" fill="black"></path><path d="M160.079 111.723C159.528 111.751 159.203 111.106 159.55 110.671C161.462 108.241 163.434 105.69 165.335 103.277C165.66 102.869 166.172 102.655 166.69 102.682C166.828 102.693 166.96 102.704 167.098 102.715C174.26 103.316 180.646 108.104 183.99 114.528C184.144 114.814 184.288 115.106 184.425 115.398C184.558 115.685 184.48 116.021 184.249 116.23C182.304 117.916 180.095 119.497 178.128 121.178C177.792 121.464 177.274 121.387 177.059 121.001C177.026 120.941 176.982 120.869 176.938 120.808C175.214 117.85 172.652 115.387 169.621 113.789C166.718 112.269 163.39 111.547 160.112 111.718C160.101 111.723 160.09 111.723 160.079 111.723Z" fill="white"></path><path d="M157.88 132.89C156.574 133.226 155.125 132.504 154.464 131.33C154.349 131.138 154.255 130.923 154.189 130.713C153.842 129.661 153.979 128.449 154.492 127.457C154.718 127.022 155.004 126.642 155.335 126.284C155.445 126.212 155.572 126.091 155.687 125.948C156.211 125.485 156.817 125.11 157.461 124.835C157.814 124.686 158.189 124.554 158.569 124.576C158.949 124.603 159.34 124.807 159.494 125.154C159.654 125.523 159.516 125.948 159.384 126.328C159.125 127.039 158.415 128.135 158.266 129.022C158.244 129.182 158.233 129.336 158.249 129.479H158.255C158.018 129.892 157.858 130.339 157.776 130.813C157.654 131.49 157.742 132.206 157.996 132.846L157.88 132.89Z" fill="#45E0A8"></path><path d="M158.453 129.171C158.922 128.471 159.588 127.904 160.343 127.535C160.519 127.446 160.701 127.369 160.894 127.314C161.219 127.215 161.55 127.171 161.886 127.215C162.409 127.298 162.916 127.667 163.026 128.19C163.087 128.471 163.026 128.758 162.91 129.028C162.822 129.265 162.69 129.485 162.558 129.689C161.897 130.758 161.616 130.995 161.324 131.909C161.858 132.488 162.365 133.094 162.833 133.722C161.12 135.099 160.095 134.972 159.39 134.543C158.745 134.157 158.266 133.545 157.991 132.851C157.732 132.212 157.649 131.496 157.77 130.818C157.853 130.344 158.018 129.898 158.249 129.485C158.316 129.375 158.376 129.27 158.453 129.171Z" fill="#45E0A8"></path><path d="M152.134 124.048C152.327 123.833 153.032 122.648 152.503 122.114C152.437 122.048 152.36 121.992 152.272 121.948L152.608 121.943C155.059 118.499 157.561 115.095 160.106 111.723V111.717C163.384 111.552 166.712 112.268 169.615 113.789C172.646 115.387 175.208 117.849 176.932 120.808C175.009 122.428 173.048 124.003 171.053 125.535C170.056 126.301 169.009 127.067 167.907 127.695C166.519 128.483 165.037 129.034 163.456 129.05C163.274 129.056 163.092 129.045 162.905 129.017C163.021 128.747 163.081 128.466 163.021 128.18C162.91 127.656 162.403 127.293 161.88 127.204C161.544 127.155 161.213 127.204 160.888 127.304C160.696 127.359 160.519 127.436 160.337 127.524C159.583 127.893 158.916 128.461 158.448 129.16H158.442C158.382 129.111 158.321 129.061 158.26 129.017C158.409 128.136 159.12 127.034 159.379 126.323C159.511 125.943 159.649 125.519 159.489 125.149C159.335 124.802 158.944 124.598 158.563 124.571C158.183 124.549 157.809 124.676 157.456 124.83C156.817 125.111 156.205 125.48 155.682 125.943C156.007 125.546 156.321 124.946 156.31 124.565C156.299 124.064 156.018 123.568 155.588 123.304C155.147 123.028 154.597 123.001 154.079 123.089C153.368 123.216 152.69 123.568 152.134 124.048Z" fill="#45E0A8"></path><path d="M153.881 130.824C153.264 131.094 152.537 131.116 151.908 130.874C151.28 130.631 150.757 130.136 150.476 129.519C150.096 128.692 150.184 127.722 150.437 126.846C150.691 125.965 151.11 125.116 151.732 124.433C151.853 124.296 151.991 124.169 152.134 124.048C152.685 123.568 153.368 123.216 154.09 123.094C154.608 123.006 155.154 123.039 155.6 123.309C156.03 123.574 156.311 124.064 156.322 124.571C156.333 124.946 156.019 125.546 155.693 125.948C155.572 126.053 155.451 126.169 155.341 126.284C155.01 126.637 154.724 127.023 154.498 127.458C153.986 128.45 153.842 129.662 154.195 130.714L153.881 130.824Z" fill="#45E0A8"></path><path d="M150.123 129.413C149.17 129.413 148.316 128.675 147.991 127.777C147.655 126.846 147.809 125.799 148.184 124.885C148.305 124.598 148.442 124.323 148.608 124.058C149.252 123.006 150.244 122.168 151.44 121.904C151.721 121.849 152.024 121.838 152.277 121.954C152.36 121.992 152.442 122.053 152.508 122.119C153.037 122.648 152.332 123.838 152.139 124.053C151.996 124.174 151.858 124.301 151.737 124.438C151.115 125.122 150.696 125.97 150.442 126.852C150.189 127.728 150.101 128.697 150.481 129.524L150.123 129.413Z" fill="#45E0A8"></path><path d="M150.404 147.512C151.044 147.236 151.864 147.413 152.278 148.134C157.638 157.462 162.696 166.867 167.148 176.652C168.591 179.842 168.547 183.516 166.977 186.646C165.049 190.469 163.186 194.309 161.231 198.122C160.751 199.048 159.842 199.621 158.867 199.698C158.421 199.736 157.958 199.67 157.517 199.477C157.22 199.351 156.933 199.202 156.658 199.02C156.101 198.684 155.594 198.265 155.159 197.775L154.713 197.086C155.627 196.491 156.537 195.891 157.44 195.285C161.412 192.629 163.115 187.648 161.572 183.12C160.503 179.99 159.346 176.872 158.101 173.792C158.707 174.701 159.22 174.679 159.368 173.577C159.479 172.762 159.363 171.544 159.104 170.283C158.889 169.28 158.581 168.25 158.211 167.374C157.379 165.407 156.542 164.988 156.349 166.442C156.211 167.495 156.443 169.236 156.9 170.861C154.873 166.073 152.619 161.379 150.112 156.867C149.633 156.008 149.049 154.994 148.201 154.123L148.559 154.024L149.545 148.592C149.628 148.068 149.98 147.688 150.404 147.512Z" fill="white"></path><path d="M150.404 147.512C151.313 146.648 155.892 144.835 157.291 147.501C160.09 152.372 162.812 157.264 165.396 162.217C167.77 166.752 170.035 171.341 172.161 176.019C173.61 179.209 173.561 182.889 171.99 186.018C170.068 189.842 168.205 193.676 166.244 197.489C165.726 198.497 165.627 199.456 163.704 199.495L158.867 199.709V199.698C159.842 199.621 160.751 199.048 161.23 198.123C163.192 194.305 165.049 190.47 166.977 186.646C168.553 183.517 168.597 179.842 167.148 176.652C162.701 166.867 157.644 157.463 152.278 148.135C151.859 147.419 151.043 147.237 150.404 147.512Z" fill="white"></path><path d="M138.592 241.157C138.592 241.025 139.721 238.617 140.244 237.554C139.115 236.739 138.283 235.036 138.195 233.642C138.118 232.474 138.52 231.235 139.429 230.502C140.338 229.764 141.77 229.664 142.658 230.425C143.831 226.568 145.142 222.629 146.316 218.778C145.743 218.508 145.489 218.194 145.087 217.698C144.652 217.169 144.338 216.513 144.327 215.825C144.31 215.141 144.619 214.425 145.203 214.067C145.781 213.698 146.63 213.764 147.082 214.276C147.892 212.348 148.795 209.792 149.605 207.863C148.2 205.99 148.117 202.861 149.313 200.844L149.159 200.591C151.026 199.45 152.878 198.282 154.707 197.087L155.153 197.775C155.588 198.26 156.095 198.685 156.652 199.021L156.619 199.081C155.886 199.539 155.247 200.249 154.8 200.993C153.605 203.004 153.688 206.133 155.092 208.012C154.283 209.94 153.379 212.497 152.569 214.425C152.112 213.913 151.269 213.847 150.685 214.216C150.106 214.579 149.792 215.29 149.814 215.973C149.825 216.662 150.139 217.318 150.569 217.847C150.971 218.337 151.23 218.656 151.798 218.926C150.63 222.778 149.313 226.722 148.145 230.573C147.258 229.813 145.825 229.912 144.916 230.651C144.007 231.389 143.605 232.623 143.682 233.785C143.77 235.185 144.602 236.887 145.732 237.703C145.186 238.799 144.779 239.604 144.432 240.457L138.592 241.157Z" fill="white"></path><path d="M138.195 233.642C138.288 235.036 139.115 236.738 140.244 237.554C139.721 238.617 138.591 241.025 138.591 241.157C136.007 242.137 132.536 242.628 129.782 242.622C133.798 229.581 138.399 216.728 143.577 204.105L143.495 203.957C145.396 202.866 147.285 201.747 149.159 200.59L149.313 200.844C148.117 202.855 148.2 205.984 149.605 207.863C148.795 209.791 147.891 212.348 147.082 214.276C146.63 213.764 145.781 213.697 145.203 214.067C144.619 214.43 144.31 215.141 144.327 215.824C144.338 216.513 144.652 217.168 145.087 217.697C145.489 218.193 145.743 218.507 146.316 218.777C145.142 222.628 143.831 226.568 142.657 230.424C141.776 229.664 140.338 229.763 139.429 230.501C138.52 231.234 138.118 232.474 138.195 233.642Z" fill="white"></path><path d="M116.89 200.448C115.253 200.547 113.061 199.786 110.995 198.817C117.303 197.313 127.308 194.013 132.471 192.261C132.73 192.172 132.977 192.068 133.22 191.941L133.413 192.272C126.515 196.244 119.005 200.315 116.89 200.448Z" fill="black"></path><path d="M115.226 156.399C116.791 155.925 118.267 155.446 119.661 154.955L119.738 155.165C120.185 155.633 120.532 156.178 120.791 156.768C118.51 156.487 116.78 156.762 115.468 157.341C115.38 157.021 115.303 156.713 115.226 156.399Z" fill="black"></path><path d="M115.463 157.336C111.623 159.005 111.369 163.192 111.369 163.192C110.124 161.776 109.501 159.716 109.827 157.898C111.733 157.418 113.529 156.917 115.226 156.405V156.41C115.303 156.713 115.38 157.022 115.463 157.336Z" fill="black"></path><path d="M49.4146 236.551C50.5495 238.127 52.8525 238.606 54.588 237.411L110.08 199.246C111.154 199.886 112.614 200.701 114.168 201.428L56.7091 241.074C55.1059 242.182 52.6927 242.083 51.8057 240.546C51.5467 240.099 50.0702 237.631 49.4146 236.551Z" fill="#45E0A8"></path><path d="M30.4951 206.381C33.1782 208.172 35.8669 209.169 48.4505 204.442C61.0397 199.715 93.7661 188.222 93.7661 188.222C93.7661 188.222 94.9616 189.677 96.6365 191.335L96.1352 191.748C96.1352 191.748 63.4033 203.241 50.8141 207.968C38.2359 212.695 35.5528 211.698 32.8642 209.907L30.4951 206.381Z" fill="#45E0A8"></path><path d="M89.1661 150.371C93.4965 153.082 98.3173 155.908 102.042 157.611C104.069 158.536 106.339 158.74 108.499 158.222C108.951 158.112 109.391 158.007 109.832 157.897C109.507 159.721 110.135 161.781 111.375 163.192C111.909 163.809 112.565 164.299 113.309 164.602C114.978 165.285 116.939 165.071 118.493 164.178C119.22 163.759 119.87 163.186 120.344 162.487C121.468 160.828 121.589 158.58 120.796 156.762C120.537 156.173 120.19 155.633 119.744 155.159L119.667 154.95C123.082 153.754 125.997 152.509 128.471 151.291L128.664 152.129C128.917 153.451 129.055 154.795 129.093 156.145C129.093 156.151 129.093 156.156 129.093 156.156C129.231 162.162 127.182 168.227 123.281 172.8C118.493 178.398 110.978 181.593 103.639 181.026C96.2898 180.459 89.3148 176.106 85.6951 169.682C83.4527 169.781 81.3426 169.627 79.1002 169.726C78.2848 169.153 77.1719 168.547 76.362 167.974C69.96 168.255 63.3596 168.233 56.9576 168.514C56.2965 167.484 54.7703 166.801 53.5968 167.148C52.4233 167.5 51.5528 168.679 51.5693 169.908H48.2912C48.2912 169.908 47.9055 167.087 43.7238 167.28C39.5311 167.473 39.9663 171.798 39.9663 171.798L24.694 171.891L18 165.787L25.6251 160.173L77.3647 157.231L79.0947 154.983C79.3371 154.658 79.7283 154.465 80.1305 154.459L85.1992 154.349C87.078 154.178 88.6096 152.779 88.9512 150.933L89.0173 150.608L89.1661 150.371Z" fill="white"></path><path d="M111.358 141.958C112.168 142.707 113.589 143.253 115.275 143.396C115.567 143.424 115.87 143.435 116.179 143.435C118.245 143.435 120.046 142.84 121.005 141.958C121.462 141.534 121.732 141.044 121.732 140.515C121.732 139.137 119.898 137.975 117.44 137.683C117.033 137.633 116.619 137.606 116.184 137.606C113.121 137.606 110.642 138.906 110.642 140.515C110.631 141.044 110.895 141.534 111.358 141.958ZM71.2157 102.687C71.684 103.023 71.921 103.579 71.8548 104.152L71.7391 105.034C71.6289 105.888 71.976 106.747 72.6537 107.292L78.5268 112.003C79.1329 112.482 79.9262 112.659 80.6755 112.466C81.0502 112.372 81.4413 112.279 81.8215 112.185C82.7361 111.948 83.7057 112.185 84.4275 112.791L99.4574 126.399C105.138 124.68 111.11 123.722 116.438 123.81C117.385 123.821 118.261 124.163 119.121 124.559C120.785 125.342 123.231 126.587 125.903 127.964C132.63 131.446 140.696 135.793 140.696 135.793C141.148 136.057 141.445 136.476 141.561 136.933C141.577 137.016 141.594 137.099 141.61 137.181C141.621 137.187 141.621 137.192 141.61 137.192C141.677 137.721 141.511 138.283 141.104 138.713C138.051 141.92 129.633 148.663 109.661 153.501C107.501 154.024 105.226 153.815 103.204 152.889C96.5373 149.842 86.0252 142.873 81.4634 139.76C80.2017 138.9 80.0419 137.082 81.1604 136.052C82.8738 134.443 84.9729 132.945 87.3145 131.584C88.6588 130.801 90.0857 130.063 91.5788 129.374L53.5688 96.6096C61.3372 96.1523 68.8632 101.012 71.2157 102.687Z" fill="white"></path><path d="M110.08 199.246L54.5882 237.411C52.8528 238.606 50.5498 238.121 49.4148 236.551C49.4093 236.54 49.4038 236.54 49.4038 236.535C49.3046 236.375 49.2275 236.248 49.1779 236.165C49.1614 236.138 49.1449 236.11 49.1394 236.094C49.1173 236.061 49.1063 236.05 49.1063 236.05C48.9906 235.813 48.8914 235.554 48.8308 235.278C48.8198 235.223 48.7978 235.163 48.7867 235.108C48.4837 233.686 49.0402 232.221 50.1862 231.35C52.8417 229.334 57.2052 226.16 59.5302 224.469C60.5275 223.742 61.8002 223.527 62.9792 223.874C63.3483 223.978 63.723 224.034 64.0976 224.034C64.7918 224.034 65.4805 223.852 66.0976 223.494L72.1194 219.99C73.1387 219.395 73.8494 218.37 74.0422 217.202L74.1965 216.238C74.3728 215.185 74.9623 214.249 75.8383 213.632L100.08 196.607L100.438 196.216C100.449 196.227 100.46 196.238 100.471 196.249C102.207 197.803 104.185 199.246 105.804 199.555C106.587 199.704 108.306 199.434 110.548 198.921L110.08 199.246Z" fill="#45E0A8"></path><path d="M43.7183 167.297C47.9 167.104 48.2857 169.925 48.2857 169.925H51.5638C51.5473 168.702 52.4178 167.518 53.5913 167.165C54.7648 166.818 56.2909 167.501 56.9521 168.531C63.3541 168.25 69.9545 168.272 76.3565 167.991C77.1664 168.564 78.2793 169.17 79.0947 169.743C81.3371 169.644 83.4472 169.798 85.6896 169.699C89.3038 176.123 96.2843 180.476 103.634 181.043C110.973 181.611 118.488 178.415 123.275 172.818C127.182 168.245 129.226 162.179 129.088 156.173C130.383 163.325 128.383 171.044 123.65 176.575C118.862 182.173 111.358 185.374 104.014 184.806C97.8159 184.327 91.8767 181.153 88.0036 176.311C87.2873 175.418 86.6372 174.465 86.0752 173.462C83.8274 173.556 81.7227 173.402 79.4749 173.495C78.665 172.928 77.5521 172.316 76.7367 171.754C70.3401 172.035 63.7288 172.008 57.3377 172.289C56.6711 171.264 55.1505 170.575 53.9714 170.928C52.7979 171.28 51.9329 172.46 51.944 173.688H48.6658C48.6658 173.688 48.2251 170.834 44.6659 171.055C41.1509 171.275 40.9856 175.578 40.9856 175.578L25.0687 175.677L18.3802 169.545L18 165.788L24.6885 171.909L39.9608 171.815C39.9608 171.815 39.5256 167.49 43.7183 167.297Z" fill="white"></path><path d="M40.7923 193.544C40.7923 193.544 42.8804 195.885 45.817 195.136C49.299 193.847 48.6048 190.91 48.6048 190.91C48.6048 190.91 53.4311 188.772 59.5466 187.379C65.3151 192.304 66.3233 184.872 66.3233 184.872L87.32 176.938L88.0031 176.315C91.8763 181.158 97.8155 184.332 104.014 184.811C111.358 185.379 118.862 182.178 123.65 176.58C128.382 171.048 130.382 163.335 129.087 156.178C129.087 156.173 129.087 156.167 129.087 156.167C129.054 154.812 128.911 153.468 128.658 152.151L128.465 151.313C128.895 151.104 129.302 150.9 129.704 150.691L130.007 151.424C134.41 164.465 134.211 177.776 133.781 183.99C133.633 186.172 132.178 188.045 130.107 188.745C122.933 191.175 106.427 196.612 103.441 196.039C101.353 195.637 98.653 193.34 96.6365 191.345C94.9671 189.687 93.7661 188.232 93.7661 188.232C93.7661 188.232 61.0397 199.725 48.4505 204.452C35.8669 209.18 33.1782 208.182 30.4951 206.392C34.3738 197.026 40.7923 193.544 40.7923 193.544Z" fill="#45E0A8"></path><path d="M140.377 162.156C140.289 161.947 140.201 161.743 140.113 161.528C140.014 161.291 139.904 161.048 139.799 160.801" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M140.911 163.467C140.784 163.142 140.652 162.817 140.52 162.492" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M141.495 165C141.396 164.735 141.297 164.471 141.192 164.206" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M143.016 169.446C142.938 169.187 142.85 168.922 142.762 168.658C142.68 168.382 142.586 168.107 142.492 167.832" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M143.826 172.216C143.776 172.034 143.726 171.858 143.677 171.676" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M144.222 173.71C144.156 173.451 144.09 173.192 144.019 172.933" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M144.696 175.654C144.63 175.373 144.564 175.081 144.492 174.795" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M135.793 190.883C136.052 190.734 136.311 190.58 136.564 190.426" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M134.211 191.809C134.476 191.654 134.74 191.5 135.005 191.346" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M252.709 25.5979C252.709 25.5979 254.517 24.2866 255.492 25.5208C256.467 26.7604 253.966 30.4958 253.966 30.4958" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M195.736 101.949C193.13 104.748 186.772 111.921 183.99 114.538" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M160.894 127.314C160.889 126.405 161.737 125.567 162.624 125.176C163.649 124.719 164.839 124.559 165.709 123.843" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M162.91 129.022C163.103 129.049 163.279 129.055 163.461 129.055C165.042 129.038 166.524 128.482 167.913 127.699C169.015 127.077 170.061 126.305 171.059 125.54C173.053 124.008 175.009 122.432 176.937 120.812" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M252.23 94.8802C254.814 98.6267 257.503 102.39 260.919 105.392C264.335 108.395 268.704 110.577 273.249 110.483C278.544 110.362 283.276 107.266 287.409 103.96C292.411 99.9489 297.023 95.4642 301.177 90.5773L301.182 90.5718" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M207.08 70.4675C202.964 80.8309 199.273 91.365 196.011 102.02C193.471 110.312 191.201 118.687 189.19 127.127C190.397 126.835 191.62 126.56 192.838 126.306C211.917 122.323 232.17 122.714 251.001 127.595C251.249 119.326 251.646 111.006 251.966 102.715" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M279.282 90.4115C278.384 89.0121 277.481 87.6017 276.583 86.1967C274.77 83.3594 272.952 80.522 271.134 77.6901C266.396 70.2853 261.294 62.5666 254.523 57.1948C252.115 55.283 249.498 53.6687 246.617 52.4732C242.595 50.8038 230.485 50.0435 225.196 50.5338C223.587 50.644 222.022 50.9085 220.491 51.3052C206.089 54.991 195.092 69.9989 188.243 77.6075C182.2 84.3125 172.712 95.662 167.093 102.72L167.082 102.725" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M160.107 111.728C157.561 115.1 155.06 118.505 152.608 121.948" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M220.479 51.35C220.485 51.339 220.491 51.3169 220.496 51.3059C221.201 49.5153 221.895 47.7303 222.601 45.9342C227.791 44.4797 233.576 44.3584 238.793 45.7964C239.338 45.9452 239.878 46.116 240.413 46.2978C243.427 47.3501 246.269 49.025 248.798 51.0965C250.974 52.8816 252.914 54.9587 254.534 57.1956" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M252.555 25.1299C252.484 25.3723 252.412 25.6147 252.335 25.8571C252.258 26.094 252.175 26.3365 252.092 26.5679C252.032 26.7552 251.966 26.937 251.889 27.1188C251.833 27.2676 251.773 27.4218 251.712 27.5706C251.58 27.9122 251.431 28.2427 251.277 28.5733C250.952 29.2895 250.594 29.9837 250.197 30.6559C249.194 30.0829 247.839 30.2096 246.969 30.9589C246.098 31.7082 245.768 33.025 246.181 34.0993C246.588 35.1737 247.558 35.967 248.704 35.934C247.101 40.2204 243.25 43.6913 238.941 45.245C235.773 44.088 231.74 43.7905 228.407 44.2588C226.986 41.8071 226.132 39.0303 225.922 36.204" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M253.355 21.0527C253.212 22.4301 252.942 23.7965 252.562 25.1242" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M191.885 246.743C197.477 239.283 197.901 211.83 176.188 211.345L215.019 185.368L215.069 184.409L216.028 166.31C216.028 166.31 215.653 166.095 214.986 165.671C210.138 162.553 190.056 148.234 192.833 126.306" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M247.789 164.007C246.241 174.833 243.977 185.836 240.688 193.477C240.17 194.679 239.553 195.924 238.831 197.207C227.344 217.725 192.083 246.76 191.874 246.76" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M250.996 127.595C250.996 127.595 250.429 145.556 247.79 164.007" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M276.913 85.9873C280.334 82.9185 283.75 79.8497 287.177 76.7754" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M297.528 81.6845C297.385 81.5137 297.247 81.3429 297.109 81.1831C297.082 81.1501 297.054 81.1281 297.032 81.095C296.724 80.7424 296.393 80.4008 296.052 80.0757C295.881 79.9104 295.699 79.7452 295.517 79.5799C295.517 79.5799 295.517 79.5854 295.512 79.5799C295.33 79.4201 295.143 79.2658 294.955 79.1171C294.762 78.9683 294.575 78.8196 294.377 78.6763C294.162 78.5221 293.942 78.3733 293.716 78.2301C293.528 78.1089 293.341 77.9876 293.148 77.8775C291.33 76.8086 289.198 76.0814 287.137 76.3238C286.856 76.3513 286.586 76.4009 286.316 76.467C288.685 74.0373 291.148 70.9851 293.523 68.5554C294.256 68.5389 294.999 68.5829 295.732 68.6821C298.834 69.1063 301.848 70.5609 304.096 72.7206C306.652 75.1778 308.211 78.5937 308.481 82.1253C308.509 82.4283 308.52 82.7313 308.525 83.0343C306.156 85.7891 303.6 88.5328 301.225 91.282C301.214 91.0451 301.198 90.8082 301.175 90.5768C301.164 90.4115 301.142 90.2518 301.12 90.0975C301.104 89.9432 301.082 89.7945 301.06 89.6402C301.054 89.6237 301.054 89.6071 301.049 89.5906C301.027 89.4364 300.999 89.2821 300.972 89.1333C300.872 88.5934 300.74 88.0645 300.591 87.5356C300.531 87.3262 300.465 87.1224 300.399 86.9185C300.382 86.8689 300.366 86.8193 300.349 86.7753C300.272 86.5604 300.195 86.34 300.112 86.1307C300.107 86.1196 300.101 86.1031 300.101 86.0976C300.013 85.8662 299.919 85.6403 299.82 85.4199C299.82 85.4144 299.82 85.4144 299.815 85.4089C299.726 85.2106 299.638 85.0177 299.534 84.8194C299.523 84.7863 299.501 84.7478 299.484 84.7147" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M184.629 267.057C186.039 260.942 187.103 255.383 188.475 249.79C189.092 247.289 189.598 244.832 189.973 242.54" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M163.72 219.775C162.591 220.959 161.544 222.27 160.663 223.703C164.492 220.408 177.037 220.75 177.538 229.532C178.849 243.768 174.177 275.228 180.794 276.467" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M176.194 211.345C176.194 211.345 169.054 214.16 163.731 219.769" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M181.169 276.5C183.373 275.073 184.916 273.982 185.974 273.178C186.618 272.682 186.778 272.065 186.684 271.387C186.624 270.886 186.381 268.687 184.629 267.057C184.194 266.654 183.676 266.285 183.037 265.982" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M180.596 226.061C178.976 217.422 167.566 216.474 163.726 219.769L163.72 219.774L163.715 219.78" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M186.684 271.392C186.111 271.784 185.472 272.213 184.75 272.682C184.315 272.968 183.736 273.045 183.279 272.792C178.051 269.938 182.332 242.941 180.982 228.887" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M212.507 185.175C212.507 185.175 213.482 184.75 215.069 184.403C218.562 183.649 224.986 183.285 230.347 188.739" stroke="#45E0A8" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M197.912 241.636C197.912 241.636 194.975 244.049 191.885 246.743L191.879 246.749L191.874 246.754V246.76C191.874 246.76 191.874 246.76 191.868 246.76C190.706 247.774 189.527 248.826 188.469 249.796" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M252.555 25.1245C252.566 25.1576 252.616 25.3173 252.704 25.5983C252.963 26.4248 253.497 28.2484 253.96 30.4908C253.96 30.4963 253.96 30.4963 253.96 30.5018C254.891 35.0251 255.513 41.2343 252.935 44.2865C252.56 44.6832 252.147 44.9972 251.723 45.2507C251.668 45.2837 251.613 45.3168 251.558 45.3443C250.56 45.8953 249.53 46.1046 248.781 46.1763C248.131 46.2479 247.707 46.2093 247.707 46.2093" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M248.902 50.9526C248.869 49.443 248.836 47.9334 248.803 46.4183" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M214.204 176.591L214.992 165.666L216.562 143.738" stroke="#45E0A8" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M238.793 197.13C238.804 197.152 238.821 197.18 238.832 197.207C239.041 197.577 239.245 197.94 239.449 198.309C243.768 205.984 248.093 213.653 252.412 221.333C256.148 223.377 261.2 223.289 264.649 220.793C268.109 218.298 269.944 213.741 269.172 209.543C269.172 209.543 269.068 209.262 268.875 208.733C267.327 204.513 260.043 184.85 255.509 176.359C252.164 170.09 249.878 166.729 248.71 165.159C248.093 164.343 247.784 164.007 247.784 164.007" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M222.942 33.2232C223.157 33.7686 223.394 34.3085 223.658 34.8264C223.9 35.3223 224.341 35.7024 224.865 35.8787C225.212 35.9999 225.57 36.1046 225.928 36.2038C230.864 37.5591 236.308 36.9751 240.881 34.6722C242.22 34 243.487 33.1791 244.638 32.2204C245.288 31.6805 245.905 31.0965 246.489 30.4849C247.514 29.4216 248.451 28.2811 249.343 27.1021C250.809 25.1683 252.148 23.1518 253.354 21.0527C254.192 19.6257 254.957 18.1547 255.663 16.6616C256.842 14.1769 255.806 10.9648 253.828 9.05854C251.85 7.14675 248.891 6.3644 246.197 6.8878C246.032 6.92086 245.861 6.95943 245.696 7.0035C245.641 7.01452 245.575 7.03656 245.52 7.05309C245.239 7.13022 244.958 7.21837 244.682 7.32856C244.567 7.37264 244.451 7.41672 244.341 7.47181C244.197 7.52691 244.06 7.59302 243.927 7.66464C242.181 8.50208 240.677 9.86844 239.641 11.5213C235.713 10.513 231.459 11.4662 228.17 13.8353C224.881 16.2043 222.65 19.9563 221.961 23.9617C221.41 27.0801 221.796 30.2701 222.942 33.2232Z" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M295.739 68.6325C298.318 65.8227 301.128 63.2057 304.119 60.8311C304.593 60.4564 305.089 60.0818 305.673 59.9055C306.257 59.7402 306.951 59.8339 307.353 60.2911C307.386 60.3242 307.408 60.3628 307.436 60.4013C307.855 60.9964 307.678 61.8669 307.403 62.5776C307.37 62.6547 307.348 62.7208 307.315 62.798C306.786 64.0651 306.036 65.2497 305.1 66.2579" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M307.684 60.3352C308.565 60.6603 309.331 61.2939 309.816 62.1038C309.838 62.1368 309.854 62.1699 309.871 62.2029C310.312 62.9853 310.488 63.9164 310.367 64.8089" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M309.844 62.1807C309.855 62.1917 309.866 62.1917 309.877 62.2027C310.687 62.7922 311.304 63.6131 311.678 64.5442C312.003 65.3541 312.136 66.2301 312.037 67.0951" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M311.87 64.4619C312.928 65.6795 313.473 67.2773 313.605 68.886C313.638 69.3378 313.682 69.9934 313.611 70.8695C313.6 70.9576 313.594 71.0513 313.578 71.1504C313.567 71.2441 313.556 71.3433 313.545 71.4424C313.231 73.7068 312.101 77.1999 308.481 82.1198" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M158.448 129.17C158.376 129.27 158.315 129.38 158.255 129.484C158.018 129.898 157.858 130.344 157.775 130.818C157.654 131.495 157.742 132.212 157.996 132.851C158.271 133.545 158.745 134.162 159.395 134.542C160.1 134.972 161.131 135.093 162.839 133.721C164.106 132.702 165.748 130.862 167.918 127.699" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M161.279 132.058C161.291 132.003 161.313 131.959 161.324 131.909C161.616 130.995 161.897 130.758 162.558 129.689C162.69 129.48 162.822 129.259 162.91 129.028C163.026 128.758 163.087 128.477 163.026 128.19C162.916 127.667 162.409 127.303 161.886 127.215C161.549 127.166 161.219 127.215 160.894 127.314C160.701 127.37 160.525 127.447 160.343 127.535C159.588 127.904 158.921 128.471 158.453 129.171" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M157.88 132.89C156.574 133.226 155.125 132.504 154.464 131.33C154.349 131.138 154.255 130.923 154.189 130.713C153.842 129.661 153.979 128.449 154.492 127.457C154.718 127.022 155.004 126.642 155.335 126.284C155.445 126.168 155.566 126.052 155.687 125.948C156.211 125.485 156.817 125.11 157.461 124.835C157.814 124.686 158.189 124.554 158.569 124.576C158.949 124.603 159.34 124.807 159.494 125.154C159.654 125.523 159.516 125.948 159.384 126.328C159.125 127.039 158.415 128.135 158.266 129.022C158.244 129.182 158.233 129.336 158.249 129.479" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M155.335 126.284C155.445 126.213 155.572 126.092 155.688 125.948C156.013 125.552 156.327 124.951 156.316 124.571C156.305 124.07 156.024 123.574 155.594 123.309C155.153 123.034 154.602 123.006 154.084 123.094C153.363 123.216 152.685 123.563 152.128 124.048C151.985 124.169 151.848 124.296 151.726 124.433C151.104 125.116 150.685 125.965 150.432 126.846C150.178 127.722 150.09 128.692 150.47 129.519C150.751 130.136 151.275 130.626 151.903 130.874C152.531 131.116 153.258 131.094 153.875 130.824" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M152.134 124.047C152.327 123.832 153.032 122.648 152.503 122.113C152.437 122.047 152.36 121.992 152.272 121.948C152.018 121.832 151.715 121.844 151.434 121.899C150.239 122.158 149.253 123.001 148.602 124.053C148.437 124.317 148.299 124.593 148.178 124.879C147.809 125.794 147.655 126.841 147.985 127.772C148.31 128.67 149.159 129.408 150.118 129.408C150.151 129.408 150.184 129.397 150.217 129.397" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M257.365 230.397C257.21 230.16 257.034 229.879 256.847 229.565C258.081 230.231 259.651 230.711 261.656 230.755C266.174 230.854 270.417 228.634 273.166 225.047C273.287 224.887 273.414 224.722 273.54 224.556C277 219.929 281.937 211.763 282.978 207.279C282.978 207.273 282.978 207.273 282.978 207.273C283.309 205.824 283.237 204.755 282.576 204.315C287.457 207.648 281.744 221.141 275.629 229.096C274.609 230.43 273.359 231.565 271.965 232.435" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M271.916 232.463C271.48 232.738 271.034 232.975 270.571 233.19" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M270.632 206.915C272.77 204.981 276.61 202.359 280.791 203.621C281.475 203.824 282.086 203.968 282.571 204.315" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M268.881 208.734C268.881 208.734 269.525 207.918 270.627 206.916" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M252.417 221.328C252.417 221.328 255.183 226.799 256.847 229.565" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M183.985 114.532C184.139 114.818 184.282 115.11 184.42 115.402C184.552 115.689 184.475 116.025 184.244 116.234C182.299 117.92 180.089 119.502 178.123 121.182C177.786 121.468 177.269 121.391 177.054 121.006C177.021 120.945 176.977 120.873 176.932 120.813C175.208 117.854 172.646 115.391 169.616 113.794C166.712 112.273 163.385 111.551 160.106 111.722C160.095 111.722 160.09 111.722 160.079 111.722C159.528 111.75 159.203 111.105 159.55 110.67C161.462 108.24 163.434 105.689 165.335 103.276C165.66 102.868 166.172 102.654 166.69 102.681C166.828 102.692 166.96 102.703 167.098 102.714C174.26 103.32 180.646 108.108 183.985 114.532Z" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M239.636 11.5106C239.636 11.5106 241.482 11.9899 243.801 13.1359C246.132 14.2819 248.942 16.1 250.837 18.7831" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M240.826 34.3475C240.815 34.3255 240.804 34.2979 240.793 34.2759C240.457 33.6147 240.148 32.9481 239.873 32.2649C238.722 29.433 238.138 26.3753 238.407 23.3506C238.76 19.5545 240.551 15.8356 243.603 13.5547" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M222.942 33.223C223.35 30.9586 225.141 29.0909 227.289 28.292C229.444 27.4987 231.879 27.697 234.022 28.5124C236.16 29.3333 238.033 30.7493 239.686 32.336" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M270.572 233.19C265.487 235.89 247.972 244.683 243.234 240.154C239.757 236.832 257.366 230.397 257.366 230.397C258.423 231.978 260.578 234.297 264.952 234.391C266.919 234.435 268.831 234.005 270.572 233.19Z" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M271.965 232.436C271.965 232.436 271.954 232.447 271.916 232.463C271.772 232.54 271.299 232.805 270.571 233.19" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M181.054 276.494C181.131 276.5 181.175 276.505 181.175 276.505C181.175 276.505 135.496 297.237 129.837 290.725C124.185 284.207 163.721 269.844 163.721 269.844C165.517 272.153 168.062 273.872 171.015 274.643C175.682 275.861 179.605 276.34 180.795 276.472C180.85 276.483 180.899 276.489 180.954 276.489" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M160.662 223.709C156.822 231.967 159.065 251.256 161.009 263.597C161.373 265.922 162.326 268.055 163.72 269.84" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M181.052 276.495C181.041 276.489 181.019 276.489 181.003 276.489C180.986 276.489 180.97 276.484 180.959 276.484H180.953C180.909 276.473 180.86 276.473 180.794 276.467" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M123.408 129.959C124.201 129.243 125.028 128.582 125.904 127.965C130.278 124.885 135.628 123.072 141.391 123.072C143.892 123.072 146.311 123.419 148.608 124.058" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M115.275 143.397C115.528 142.4 115.837 141.424 116.195 140.477C116.553 139.518 116.966 138.587 117.435 137.684C118.944 134.758 120.972 132.141 123.401 129.959" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M161.324 131.904C161.858 132.482 162.365 133.088 162.833 133.716C166.271 138.245 168.315 143.881 168.315 150.002C168.315 154.399 167.268 158.553 165.395 162.217" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M158.453 129.17C158.387 129.121 158.332 129.071 158.266 129.027" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M115.463 157.336C116.158 159.776 117.177 162.074 118.483 164.178" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M141.605 137.198C141.671 137.727 141.506 138.289 141.098 138.719C138.046 141.925 129.627 148.669 109.655 153.506C107.496 154.03 105.22 153.82 103.198 152.895C96.5317 149.848 86.0196 142.878 81.4577 139.766C80.1961 138.906 80.0363 137.088 81.1547 136.058C82.8682 134.449 84.9673 132.95 87.3088 131.59C88.6531 130.807 90.0801 130.069 91.5732 129.38" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M99.4521 126.4C105.132 124.681 111.105 123.723 116.432 123.811C117.38 123.822 118.256 124.163 119.116 124.56C120.779 125.342 123.226 126.587 125.898 127.965C132.625 131.447 140.691 135.794 140.691 135.794C141.142 136.058 141.44 136.477 141.556 136.934" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M108.477 126.581C110.675 126.256 112.83 126.091 114.868 126.124C115.617 126.135 116.311 126.405 116.984 126.719C118.515 127.441 120.89 128.653 123.397 129.959H123.402C128.438 132.581 133.964 135.562 133.964 135.562C134.79 136.041 134.945 137.17 134.289 137.865C131.892 140.382 125.253 145.694 109.54 149.501C107.838 149.914 106.047 149.743 104.461 149.021C99.21 146.619 90.9403 141.132 87.3481 138.686C86.8523 138.344 86.5768 137.826 86.5327 137.275" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M91.5788 129.375L53.5688 96.6096C61.3372 96.1523 68.8632 101.006 71.2157 102.681C71.684 103.017 71.921 103.574 71.8548 104.147L71.7391 105.028C71.629 105.882 71.976 106.742 72.6537 107.287L78.5268 111.998C79.1329 112.477 79.9262 112.653 80.6755 112.46C81.0502 112.367 81.4413 112.273 81.8215 112.179C82.7361 111.942 83.7057 112.179 84.4275 112.785L99.4574 126.394" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M81.3979 135.838C81.3152 135.909 81.2326 135.976 81.161 136.053C79.0178 138.014 79.5191 140.962 79.5798 142.67C79.6018 143.479 79.8883 144.306 80.6266 144.807C82.643 146.179 85.7504 148.24 89.1663 150.372C93.4967 153.082 98.3175 155.909 102.042 157.611C104.069 158.537 106.339 158.741 108.499 158.223C108.951 158.113 109.392 158.008 109.832 157.898" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M119.661 154.956C123.077 153.76 125.992 152.515 128.465 151.297C128.895 151.088 129.303 150.884 129.705 150.675C130.14 150.449 130.564 150.223 130.972 150.003C135.71 147.397 138.465 145 139.953 143.441C140.189 143.182 142.261 140.521 141.616 137.199C141.627 137.193 141.627 137.188 141.616 137.188C141.605 137.105 141.583 137.022 141.567 136.94" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M87.32 131.589L53.5688 102.268V96.6149" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M111.358 141.958C110.901 141.534 110.631 141.044 110.631 140.515C110.631 138.906 113.11 137.606 116.173 137.606C116.609 137.606 117.022 137.633 117.43 137.683C119.887 137.98 121.721 139.137 121.721 140.515C121.721 141.038 121.457 141.534 120.994 141.958" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M121 141.959C120.047 142.84 118.24 143.435 116.174 143.435C115.865 143.435 115.562 143.424 115.27 143.397C113.584 143.254 112.163 142.714 111.353 141.959C112.306 141.072 114.102 140.477 116.174 140.477C116.179 140.477 116.185 140.477 116.19 140.477C118.251 140.482 120.047 141.083 121 141.959Z" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M129.088 156.157C129.055 154.802 128.912 153.457 128.658 152.14L128.465 151.303" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M89.0228 150.608L88.9567 150.933C88.6096 152.779 87.0835 154.178 85.2047 154.349L80.136 154.459C79.7338 154.464 79.3426 154.657 79.1002 154.982L77.3702 157.23L25.6251 160.172L18 165.786L24.6885 171.908L39.9608 171.814C39.9608 171.814 39.5256 167.489 43.7183 167.296C47.9 167.103 48.2857 169.924 48.2857 169.924H51.5638C51.5473 168.701 52.4178 167.516 53.5913 167.164C54.7648 166.817 56.2909 167.5 56.9521 168.53C63.3541 168.249 69.9545 168.271 76.3565 167.99C77.1664 168.563 78.2793 169.169 79.0947 169.742C81.3371 169.643 83.4472 169.797 85.6896 169.698C89.3038 176.122 96.2843 180.475 103.634 181.042C110.973 181.61 118.488 178.414 123.275 172.817C127.182 168.244 129.226 162.178 129.088 156.172" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M18 165.787L18.3802 169.544L25.0742 175.665L40.9911 175.566C40.9911 175.566 41.1564 171.263 44.6714 171.043C48.2306 170.822 48.6713 173.676 48.6713 173.676H51.9495C51.9384 172.453 52.8034 171.269 53.977 170.916C55.1505 170.563 56.6766 171.252 57.3433 172.277C63.7343 171.996 70.3456 172.023 76.7422 171.748C77.5576 172.31 78.6705 172.922 79.4804 173.489C81.7282 173.39 83.8329 173.544 86.0807 173.456C86.6427 174.453 87.2928 175.412 88.0091 176.304C91.8822 181.147 97.8215 184.321 104.02 184.8C111.364 185.367 118.868 182.166 123.655 176.569C128.388 171.037 130.388 163.324 129.093 156.167C129.093 156.162 129.093 156.156 129.093 156.156" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M87.32 176.933L66.3233 184.867C66.3233 184.867 65.3151 192.299 59.5466 187.373C53.4256 188.767 48.6048 190.905 48.6048 190.905C48.6048 190.905 49.3045 193.841 45.817 195.131C42.8804 195.88 40.7923 193.538 40.7923 193.538C40.7923 193.538 34.3793 197.02 30.4951 206.376C33.1782 208.166 35.8669 209.163 48.4505 204.436C61.0397 199.709 93.7661 188.216 93.7661 188.216C93.7661 188.216 94.9616 189.671 96.6365 191.329C98.653 193.324 101.353 195.621 103.441 196.023C106.427 196.596 122.933 191.158 130.107 188.729C132.178 188.023 133.633 186.15 133.781 183.974C134.211 177.759 134.41 164.443 130.007 151.407L129.704 150.675" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M130.967 150.002C131.771 152.008 132.46 154.041 133.05 156.063C133.32 156.966 133.556 157.864 133.782 158.768C136.829 170.922 136.482 182.481 136.146 187.5C136.014 189.406 134.884 191.081 133.22 191.94C132.983 192.061 132.736 192.172 132.471 192.26C127.309 194.012 117.303 197.312 110.995 198.816C110.846 198.849 110.698 198.882 110.554 198.921C108.312 199.433 106.593 199.703 105.811 199.554C104.191 199.246 102.218 197.802 100.477 196.249C100.466 196.238 100.455 196.227 100.444 196.216C98.0643 194.083 96.136 191.747 96.136 191.747C96.136 191.747 63.4041 203.24 50.8149 207.967C38.2368 212.695 35.5537 211.697 32.865 209.907L30.5015 206.381" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M143.677 160.492C143.605 160.36 143.545 160.228 143.478 160.096C142.994 159.126 142.101 158.426 141.049 158.178L137.457 157.44" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M110.08 199.246C111.154 199.886 112.614 200.701 114.168 201.428C114.455 201.566 114.752 201.693 115.039 201.814C115.38 201.963 115.722 202.1 116.058 202.233C117.678 202.85 119.275 203.268 120.554 203.18C123.892 202.954 140.371 193.351 147.517 189.103C149.578 187.875 150.691 185.677 150.338 183.517C150.007 181.506 149.611 178.889 148.955 175.853C147.991 171.435 146.454 166.112 143.682 160.493" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M139.501 188.695C138.575 189.246 137.589 189.825 136.564 190.431C136.305 190.58 136.052 190.734 135.793 190.888C135.534 191.043 135.269 191.191 135.005 191.346C134.741 191.5 134.476 191.654 134.212 191.808C133.942 191.963 133.677 192.117 133.407 192.271C126.515 196.244 119.005 200.315 116.89 200.447C115.253 200.546 113.061 199.786 110.995 198.816L110.08 199.252" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M133.782 158.768L136.168 157.583C136.581 157.379 137.038 157.335 137.457 157.44C137.991 157.567 138.465 157.925 138.724 158.459C139.099 159.241 139.457 160.024 139.793 160.801C139.898 161.043 140.008 161.285 140.107 161.528C140.195 161.743 140.283 161.947 140.372 162.156C140.421 162.266 140.465 162.382 140.509 162.492C140.597 162.701 140.675 162.905 140.763 163.109" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M120.785 156.762C118.504 156.481 116.774 156.757 115.463 157.335C111.623 159.005 111.369 163.192 111.369 163.192C110.124 161.776 109.501 159.715 109.827 157.897C111.733 157.418 113.529 156.916 115.226 156.404C116.791 155.93 118.267 155.451 119.661 154.961L119.738 155.17C120.184 155.633 120.531 156.173 120.785 156.762Z" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M120.784 156.762C121.578 158.586 121.457 160.828 120.333 162.486C119.853 163.186 119.209 163.754 118.482 164.178C116.928 165.07 114.966 165.285 113.297 164.602C112.553 164.299 111.898 163.809 111.363 163.192" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M49.1063 236.044C48.9906 235.807 48.8914 235.548 48.8308 235.272C48.8198 235.217 48.7978 235.157 48.7867 235.102C48.4837 233.68 49.0402 232.215 50.1862 231.344C52.8417 229.328 57.2052 226.154 59.5302 224.463C60.5275 223.736 61.8002 223.521 62.9792 223.868C63.3483 223.972 63.723 224.028 64.0976 224.028C64.7918 224.028 65.4805 223.846 66.0976 223.488L72.1194 219.984C73.1387 219.389 73.8494 218.364 74.0422 217.196L74.1965 216.232C74.3728 215.179 74.9623 214.243 75.8383 213.626L100.08 196.601" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M49.4036 236.534C49.321 236.419 49.2383 236.292 49.1777 236.165" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M110.553 198.921L110.08 199.246L54.588 237.411C52.8525 238.606 50.5495 238.121 49.4146 236.551" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M114.168 201.428L56.7095 241.074C55.1063 242.181 52.6931 242.082 51.8061 240.545C51.5471 240.099 50.0706 237.63 49.415 236.551C49.4095 236.54 49.404 236.54 49.404 236.534C49.3048 236.374 49.2277 236.248 49.1781 236.165C49.1615 236.137 49.145 236.11 49.1395 236.093C49.1175 236.06 49.1064 236.049 49.1064 236.049" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M84.1191 245.928C84.9621 246.655 86.0034 247.013 87.0392 247.013C88.3284 247.013 89.6231 246.462 90.5101 245.366C99.7771 234.011 111.005 220.507 119.903 209.549" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M114.978 201.962C113.331 203.714 111.518 205.78 109.871 207.527C110.058 208.844 110.086 210.381 110.273 211.692C108.978 211.802 107.595 211.973 106.301 212.083C98.7967 221.323 91.1054 230.48 83.5685 239.708C82.0864 241.521 82.2572 244.171 83.9541 245.779" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M121.887 212.21C113.16 222.948 102.807 235.482 93.7829 246.457C91.0832 249.735 86.5159 248.126 84.1248 245.928C84.0697 245.878 84.0146 245.829 83.9595 245.779" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M115.887 202.679C117.232 204.965 118.57 207.257 119.904 209.549C119.942 209.621 119.986 209.693 120.025 209.764C120.427 210.447 120.829 211.136 121.231 211.819L121.441 211.946L121.446 211.951L121.882 212.21L124.173 213.593L132.179 205.142" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M132.868 205.488C132.863 205.488 132.857 205.483 132.852 205.483C132.697 205.428 132.548 205.345 132.411 205.251C132.339 205.196 132.273 205.152 132.201 205.108C132.146 205.069 132.086 205.025 132.031 204.987C131.11 204.37 130.141 203.758 129.342 203.119C126.73 206.028 124.113 208.943 121.502 211.846" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M150.404 195.913C145.23 199.279 139.908 202.458 134.542 205.367C134.019 205.648 133.412 205.692 132.873 205.494" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M133.049 156.062C134.807 155.131 136.641 154.255 138.46 153.374C138.674 153.269 138.889 153.181 139.104 153.109C141.644 152.239 144.487 153.28 145.82 155.688C149.01 161.445 151.809 167.495 154.239 173.676C155.324 176.414 156.332 179.175 157.28 181.94C158.828 186.464 157.12 191.444 153.148 194.1" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M156.883 170.878C154.856 166.09 152.602 161.396 150.095 156.884C149.616 156.024 149.032 155.01 148.184 154.14C146.492 152.388 143.82 151.231 139.104 153.104C139.087 153.115 139.065 153.115 139.049 153.126" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M158.084 173.792C157.698 172.817 157.296 171.842 156.883 170.878" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M132.024 204.992C132.311 205.179 132.592 205.339 132.862 205.493C132.862 205.493 132.862 205.499 132.867 205.499C136.146 207.35 138.19 206.909 138.812 206.568C140.377 205.725 141.936 204.854 143.484 203.962C145.385 202.871 147.275 201.752 149.148 200.595C151.016 199.455 152.867 198.287 154.696 197.091C155.611 196.496 156.52 195.896 157.423 195.29C161.395 192.634 163.098 187.654 161.555 183.125C160.486 179.995 159.329 176.877 158.084 173.797" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M148.547 154.046L149.534 148.614C149.633 148.068 149.985 147.693 150.404 147.517C151.043 147.242 151.864 147.418 152.277 148.14C157.638 157.467 162.696 166.872 167.147 176.657C168.591 179.847 168.547 183.522 166.977 186.651C165.048 190.475 163.186 194.315 161.23 198.127C160.751 199.053 159.842 199.626 158.867 199.703C158.42 199.742 157.958 199.675 157.517 199.483C157.219 199.356 156.933 199.207 156.657 199.025C156.101 198.689 155.594 198.271 155.159 197.78" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M150.404 147.512C151.313 146.647 155.892 144.835 157.291 147.501C160.09 152.372 162.812 157.264 165.396 162.217C167.77 166.752 170.035 171.341 172.161 176.019C173.61 179.209 173.561 182.889 171.99 186.018C170.068 189.842 168.205 193.676 166.244 197.489C165.726 198.497 165.627 199.456 163.704 199.494L158.867 199.709" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M138.597 241.157C138.592 241.025 139.721 238.617 140.244 237.554C139.115 236.739 138.283 235.036 138.195 233.642C138.118 232.474 138.52 231.235 139.429 230.502C140.338 229.764 141.77 229.664 142.658 230.425C143.831 226.568 145.142 222.629 146.316 218.778C145.743 218.508 145.489 218.194 145.087 217.698C144.652 217.169 144.338 216.513 144.327 215.825C144.31 215.141 144.619 214.425 145.203 214.067C145.781 213.698 146.63 213.764 147.082 214.276C147.892 212.348 148.795 209.792 149.605 207.863C148.2 205.99 148.117 202.861 149.313 200.844" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M143.577 204.111C138.399 216.728 133.798 229.587 129.782 242.628C132.542 242.634 136.013 242.143 138.591 241.163" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M156.613 199.086C155.881 199.543 155.241 200.254 154.795 200.998C153.6 203.009 153.682 206.138 155.087 208.017C154.277 209.945 153.374 212.502 152.564 214.43C152.107 213.918 151.264 213.851 150.68 214.221C150.101 214.584 149.787 215.295 149.809 215.978C149.82 216.667 150.134 217.322 150.564 217.851C150.966 218.342 151.225 218.661 151.793 218.931C150.625 222.782 149.308 226.727 148.14 230.578C147.253 229.818 145.82 229.917 144.911 230.655C144.002 231.394 143.6 232.628 143.677 233.79C143.765 235.19 144.597 236.892 145.727 237.708C145.181 238.804 144.773 239.608 144.426 240.462L138.592 241.162" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M275.47 212.513C275.47 212.513 273.784 208.684 269.481 208.734H269.476" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M156.883 170.878C156.426 169.247 156.2 167.506 156.332 166.454C156.525 164.999 157.362 165.418 158.194 167.385C158.563 168.261 158.872 169.291 159.087 170.294C159.346 171.556 159.461 172.773 159.351 173.589C159.208 174.691 158.69 174.713 158.084 173.804C158.084 173.798 158.078 173.798 158.078 173.793" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M244.191 81.3756C244.191 81.3756 245.183 92.3009 251.96 102.708C251.965 102.714 251.965 102.719 251.971 102.719C252.098 99.0225 252.23 97.0391 252.23 94.8739C252.18 94.7967 252.136 94.7251 252.087 94.6425C252.009 94.5157 251.921 94.3835 251.839 94.2458C248.858 89.3919 244.483 81.877 244.202 81.3977C244.197 81.3866 244.191 81.3756 244.191 81.3756Z" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M249.045 163.324C248.935 163.935 248.825 164.547 248.715 165.159C246.511 177.257 243.811 189.329 239.453 198.304C239.15 198.921 238.847 199.521 238.528 200.111" stroke="#45E0A8" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M140.769 163.11C140.818 163.231 140.868 163.347 140.912 163.468C141.011 163.71 141.105 163.958 141.193 164.201C141.297 164.465 141.402 164.73 141.496 164.994C141.854 165.953 142.184 166.9 142.493 167.826C142.587 168.101 142.675 168.377 142.763 168.652C142.851 168.917 142.928 169.176 143.016 169.44C143.253 170.201 143.474 170.944 143.678 171.672C143.733 171.853 143.777 172.035 143.826 172.212C143.892 172.448 143.959 172.691 144.019 172.928C144.091 173.192 144.162 173.451 144.223 173.705C144.322 174.074 144.41 174.432 144.498 174.79C144.57 175.082 144.636 175.363 144.702 175.649C144.785 176.008 144.868 176.355 144.939 176.696C145.308 178.344 145.578 179.798 145.777 180.994C146.14 183.153 145.066 185.341 143.06 186.553C142.047 187.17 140.84 187.892 139.507 188.69" stroke="#45E0A8" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></symbol><symbol id="seo-checklist" width="368" height="298" viewBox="0 0 368 298" fill="none"><path d="M326.67 148.5H317.48C317.48 74.5178 257.482 14.5196 183.5 14.5196V5.33008C183.5 3.46554 181.968 1.96725 180.137 2.00054C101.893 3.7652 38.7652 66.8931 37.0005 145.137C36.9672 147.002 38.4655 148.5 40.3301 148.5H49.5196C49.5196 222.482 109.518 282.48 183.5 282.48V291.67C183.5 293.534 185.032 295.033 186.863 294.999C265.107 293.235 328.235 230.14 329.999 151.896C330.033 150.032 328.501 148.5 326.67 148.5Z" fill="#FFE84D" stroke="white" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><mask id="mask0" maskUnits="userSpaceOnUse" x="37" y="2" width="293" height="293"><path d="M326.67 148.5H317.48C317.48 74.5178 257.482 14.5196 183.5 14.5196V5.33008C183.5 3.46554 181.968 1.96725 180.137 2.00054C101.893 3.7652 38.7652 66.8931 37.0005 145.137C36.9672 147.002 38.4655 148.5 40.3301 148.5H49.5196C49.5196 222.482 109.518 282.48 183.5 282.48V291.67C183.5 293.534 185.032 295.033 186.863 294.999C265.107 293.235 328.235 230.14 329.999 151.896C330.033 150.032 328.501 148.5 326.67 148.5Z" fill="#FFE84D"></path></mask><g mask="url(#mask0)"><path d="M134.423 59.0688L128.896 56.9379L125.466 67.5591L132.059 71.6211L134.19 77.7807L140.782 76.9151L134.423 59.0688Z" fill="#FFE84D"></path><path d="M147.175 82.7417C150.804 81.9426 178.006 77.9472 192.257 53.6416C195.087 55.7059 197.95 57.8035 200.78 59.8678C197.95 67.1262 176.342 97.425 149.672 101.387" fill="#FFE84D"></path><path d="M147.175 82.7417C150.804 81.9426 178.006 77.9472 192.257 53.6416C195.087 55.7059 197.95 57.8035 200.78 59.8678C197.95 67.1262 176.342 97.425 149.672 101.387" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M164.855 78.9128L164.622 77.5144C159.527 79.0793 156.997 79.7785 153.434 80.1114C151.07 80.3112 147.408 81.1769 146.742 81.3101L151.936 101.354C158.828 100.322 164.921 96.5926 170.681 92.8968C169.283 91.2321 168.051 88.9347 166.719 85.1723C165.754 82.542 164.988 80.7441 164.855 78.9128Z" fill="white" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M270.7 112.708C256.617 115.271 242.599 118.001 228.715 120.832C194.388 100.954 170.681 69.2238 166.353 38.5255C177.374 39.4245 188.394 40.3568 199.382 41.3556C208.771 69.2571 235.84 96.6592 270.7 112.708Z" fill="white" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M197.651 43.3867C195.253 44.5853 192.223 44.885 191.757 43.7862C191.624 43.42 191.791 43.0204 192.157 42.854L199.116 39.9573C199.116 39.9573 202.046 39.025 205.941 45.8838C206.274 46.4499 206.474 47.0492 206.574 47.7151C206.707 48.4809 206.773 49.3465 206.773 50.3454C206.773 52.4097 206.141 54.4074 205.741 55.5728" fill="#FFE84D"></path><path d="M197.651 43.3867C195.253 44.5853 192.223 44.885 191.757 43.7862C191.624 43.42 191.791 43.0204 192.157 42.854L199.116 39.9573C199.116 39.9573 202.046 39.025 205.941 45.8838C206.274 46.4499 206.474 47.0492 206.574 47.7151C206.707 48.4809 206.773 49.3465 206.773 50.3454C206.773 52.4097 206.141 54.4074 205.741 55.5728" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M199.548 45.2512C197.018 47.3822 195.453 49.4132 194.521 48.714C193.588 48.0148 197.75 42.4544 199.548 42.1548" fill="#FFE84D"></path><path d="M199.548 45.2512C197.018 47.3822 195.453 49.4132 194.521 48.714C193.588 48.0148 197.75 42.4544 199.548 42.1548" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M202.312 46.5498C200.148 48.3144 197.617 52.0435 196.052 50.8782C195.087 50.1457 198.783 45.3844 201.013 44.1858" fill="#FFE84D"></path><path d="M202.312 46.5498C200.148 48.3144 197.617 52.0435 196.052 50.8782C195.087 50.1457 198.783 45.3844 201.013 44.1858" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M204.043 52.4097C204.176 50.8115 203.544 48.947 203.078 49.513C201.246 51.6439 199.682 53.3086 198.55 52.4763C197.617 51.8104 200.314 47.8815 202.645 46.2833" fill="#FFE84D"></path><path d="M204.043 52.4097C204.176 50.8115 203.544 48.947 203.078 49.513C201.246 51.6439 199.682 53.3086 198.55 52.4763C197.617 51.8104 200.314 47.8815 202.645 46.2833" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M195.886 73.2525C200.314 73.1527 204.742 73.0528 209.171 72.9529" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M191.191 73.3857C191.957 74.5178 191.724 75.45 190.659 75.4833C189.593 75.5166 188.095 74.6177 187.329 73.4856C186.596 72.3536 186.896 71.4213 187.962 71.4213C189.027 71.388 190.459 72.287 191.191 73.3857Z" fill="black"></path><path d="M189.493 63.2639C193.755 63.2972 198.017 63.3638 202.279 63.3971" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M184.965 63.2307C185.531 64.2961 185.165 65.1618 184.133 65.1618C183.1 65.1618 181.802 64.2961 181.236 63.2307C180.703 62.1652 181.103 61.2995 182.135 61.3328C183.167 61.2995 184.432 62.1652 184.965 63.2307Z" fill="black"></path><path d="M184.632 53.6416C188.727 53.8081 192.823 53.9746 196.918 54.1743" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M180.304 53.4752C180.703 54.474 180.237 55.2398 179.238 55.2065C178.239 55.1732 177.107 54.3409 176.741 53.3087C176.375 52.3098 176.874 51.544 177.873 51.5773C178.839 51.6439 179.904 52.4763 180.304 53.4752Z" fill="black"></path><path d="M204.343 83.8738C208.904 83.6074 213.499 83.3078 218.061 83.0747" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M199.482 84.1734C200.481 85.3388 200.414 86.3376 199.282 86.4042C198.183 86.4708 196.452 85.6051 195.486 84.4065C194.521 83.2412 194.654 82.2423 195.753 82.1757C196.885 82.1424 198.516 83.0414 199.482 84.1734Z" fill="black"></path><path d="M215.131 94.6281C219.825 94.162 224.553 93.6959 229.248 93.2297" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M210.17 95.1609C211.435 96.3262 211.568 97.3917 210.436 97.5249C209.304 97.658 207.339 96.7924 206.074 95.5937C204.842 94.3951 204.776 93.3297 205.908 93.2298C207.04 93.1299 208.904 93.9956 210.17 95.1609Z" fill="black"></path><path d="M228.981 105.482C233.776 104.783 238.604 104.117 243.432 103.451" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M224.12 106.381C225.519 107.447 225.818 108.512 224.786 108.679C223.754 108.845 221.756 108.113 220.391 107.047C219.026 105.982 218.76 104.983 219.792 104.85C220.791 104.717 222.456 105.016 224.12 106.381Z" fill="black"></path><path d="M206.507 57.0044C205.808 55.8058 205.109 54.5406 204.443 53.2087C203.843 52.0434 203.311 50.9114 202.778 49.8126" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M92.7036 213.393C96.4993 213.026 102.026 212.227 105.789 211.861C110.25 206.967 118.341 197.711 125.566 185.791C134.223 171.507 141.914 154.293 144.178 149.332C152.902 150.365 164.555 151.03 173.278 152.063C171.614 156.424 164.122 183.36 163.623 190.419C163.49 192.183 165.221 193.482 166.886 192.916C174.677 190.152 182.468 187.422 190.259 184.659C189.194 183.926 187.895 183.127 186.363 182.428C183.666 181.196 181.203 180.63 179.271 180.33C181.635 175.536 190.026 151.896 191.657 146.536C192.723 143.106 191.99 139.943 188.195 137.979C186.363 137.046 163.922 130.188 158.429 128.922C147.641 130.421 130.527 134.349 124.7 134.05C121.138 146.103 112.181 175.769 112.181 175.769C112.181 175.769 99.962 192.616 92.7036 213.393Z" fill="black" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M151.403 142.141C150.171 143.006 148.673 144.338 147.108 146.036C144.311 149.066 141.681 158.056 140.15 161.519" stroke="#FFE84D" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M160.093 39.6243C156.498 39.6243 148.54 42.9538 148.54 51.6106L159.627 49.513" fill="black"></path><path d="M160.093 39.6243C156.498 39.6243 148.54 42.9538 148.54 51.6106L159.627 49.513" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M141.914 84.6063L135.788 85.6052C127.164 94.9612 124.9 95.8601 126.765 106.182C127.764 111.775 125.899 125.293 124.767 134.017C125.699 135.781 135.888 142.74 153.667 132.085C156.731 130.254 158.928 127.324 159.86 123.862C164.988 104.683 168.251 85.6385 160.06 86.038" fill="white"></path><path d="M141.914 84.6063L135.788 85.6052C127.164 94.9612 124.9 95.8601 126.765 106.182C127.764 111.775 125.899 125.293 124.767 134.017C125.699 135.781 135.888 142.74 153.667 132.085C156.731 130.254 158.928 127.324 159.86 123.862C164.988 104.683 168.251 85.6385 160.06 86.038" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M68.3647 217.01L150.671 191.018L158.828 195.746L228.349 171.174L266.272 177.567L270.934 192.783L203.344 246.821L213.499 251.782L175.576 282.713" fill="#FFE84D"></path><path d="M101.494 254.712L98.6635 252.381C98.6635 252.381 97.4982 251.383 96.3253 250.051C126.151 236.853 197.067 205.387 232.244 189.054L270.934 192.816L261.111 200.674L258.914 200.541C254.319 200.241 249.691 200.907 245.363 202.572L103.991 256.395L101.494 254.712Z" fill="black"></path><path d="M130.627 272.026L125.4 269.059L153.368 251.682C145.377 249.551 141.415 248.086 141.548 247.187C141.615 246.788 142.58 246.521 144.411 246.355C164.056 246.488 192.157 246.355 211.801 246.488L213.499 251.749L199.016 263.569C187.029 265.1 168.151 267.131 154.733 270.827C147.963 272.697 143.07 273.986 139.284 274.979C135.621 274.523 133.457 272.525 130.627 272.026Z" fill="black"></path><path d="M146.975 198.143L150.671 191.018L63.8033 218.454L146.975 198.143Z" fill="white"></path><path d="M158.828 195.746C154 197.777 151.503 203.937 150.871 205.502C176.708 194.081 202.512 182.628 228.349 171.207L158.828 195.746Z" fill="white"></path><path d="M158.828 195.746L150.871 205.468L146.975 198.143L150.671 191.018L158.828 195.746Z" fill="black"></path><path d="M232.244 189.02L228.349 171.174L266.272 177.567L270.934 192.783L232.244 189.02Z" fill="white"></path><path d="M68.3647 217.01L150.671 191.018L158.828 195.746L228.349 171.174L266.272 177.567L270.934 192.783L203.344 246.821L211.801 246.521L213.499 251.782L176.025 282.347" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M18.7214 171.174L90.4396 134.316L79.9515 144.005L18.7214 171.174Z" fill="white"></path><path d="M133.624 75.1837C134.556 76.8485 135.821 84.573 136.021 85.7384C136.221 87.1368 137.02 87.836 138.418 88.1356C142.047 88.8681 147.674 89.3343 149.006 84.0736C149.239 83.1746 149.938 83.0082 149.505 82.2424C148.074 79.7785 145.543 76.0161 144.711 74.9507" fill="#FFE84D"></path><path d="M133.257 74.4512C134.123 77.7474 135.588 84.2067 135.755 85.3387C135.954 86.7039 136.986 87.8359 138.318 88.1356C142.214 89.0678 147.541 88.8681 148.906 84.4398C149.206 83.4409 149.339 82.6418 148.84 81.7428C147.142 78.7796 146.209 77.6475 144.711 74.9506" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M130.294 56.505C133.923 53.908 138.085 56.1387 142.48 61.5659C147.208 67.3926 148.373 72.3536 146.076 74.5844C144.611 75.9828 139.983 75.9828 138.485 75.8496" fill="#FFE84D"></path><path d="M130.294 56.505C133.923 53.908 138.085 56.1387 142.48 61.5659C147.208 67.3926 148.373 72.3536 146.076 74.5844C144.611 75.9828 139.983 75.9828 138.485 75.8496" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M133.624 66.2605C132.425 66.2605 130.993 65.4614 130.427 67.1595C129.828 68.9242 132.591 70.4224 132.858 70.6222C133.624 71.1549 134.056 74.2847 133.624 74.9506C132.525 75.9828 128.696 72.0539 124.467 67.7921C122.803 66.1274 123.136 60.6003 126.066 58.1365C133.624 53.4085 134.023 48.8804 137.919 51.8437C139.717 53.2088 139.65 56.505 137.719 57.1376C136.554 57.5039 130.061 60.0676 131.459 62.4649C131.892 63.1974 135.222 65.5613 133.624 66.2605Z" fill="black"></path><path d="M138.485 68.9908C139.117 69.7233 140.149 69.923 140.915 69.5568C141.748 69.124 141.881 68.1917 141.914 68.0918" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M137.952 61.5659L139.95 63.2639C142.48 61.7323 143.879 60.6336 144.411 61.2329C145.177 62.0653 143.978 63.7301 141.981 65.4281" fill="#FFE84D"></path><path d="M137.952 61.5659L139.95 63.2639C142.48 61.7323 143.879 60.6336 144.411 61.2329C145.177 62.0653 143.978 63.7301 141.981 65.4281" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M161.625 37.0938C165.754 35.2293 168.817 34.9962 169.083 35.529C169.216 35.762 169.316 36.4612 168.184 36.8608C170.215 36.3281 171.547 36.3613 171.713 36.6943C171.913 37.0938 172.08 37.8263 168.617 39.6243C171.347 38.6587 173.245 38.5921 173.412 38.9584C173.645 39.3912 171.98 40.9561 168.484 43.0204C167.951 43.3201 167.718 43.986 167.885 44.552L170.581 52.9424C170.815 53.8081 170.382 54.7071 169.549 55.0733C170.215 64.6957 175.709 104.583 141.881 109.478C140.316 109.611 138.718 95.6936 143.646 92.3641C150.804 90.6327 154.167 87.6362 155.931 85.472C161.026 79.2457 159.694 67.5591 158.429 44.1525C158.329 42.521 157.53 36.2615 160.293 35.3625C163.989 34.1306 166.186 33.8975 166.586 34.4302C166.786 34.7299 166.919 35.2959 165.387 35.7287" fill="#FFE84D"></path><path d="M162.591 99.4227C173.278 85.6385 169.749 62.2984 169.616 55.373L169.116 55.3397C166.053 55.3397 167.751 64.0631 167.718 69.1573C167.585 81.5431 166.32 91.6316 162.591 99.4227Z" fill="white"></path><path d="M142.547 93.3629C139.251 97.4249 140.516 108.712 141.781 109.611" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M160.293 39.358C160.293 38.4257 160.859 37.4601 161.625 37.0939C165.754 35.2293 168.817 34.9963 169.083 35.529C169.216 35.7621 169.216 36.4613 168.184 36.8608" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M162.324 40.8562C162.391 39.591 163.123 38.7919 164.255 38.2925C165.72 37.6266 167.052 37.1604 168.184 36.8941C170.215 36.3613 171.514 36.3946 171.713 36.7276C172.113 37.5267 171.214 38.2259 168.617 39.6576" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M165.021 42.8207C165.088 41.6886 165.754 40.8229 166.786 40.3568C170.482 38.692 173.212 38.4923 173.445 38.9584C173.678 39.4245 172.246 40.7564 168.151 43.087C167.052 45.3844 172.712 53.009 169.583 55.0733C167.718 56.3053 182.135 110.61 134.822 109.944" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M161.625 37.0939C165.754 35.2293 168.817 34.9963 169.083 35.529C169.216 35.7621 169.316 36.4613 168.184 36.8608C170.215 36.3281 171.547 36.3614 171.714 36.6943C171.913 37.0939 172.08 37.8264 168.617 39.6243C171.347 38.6588 173.245 38.5922 173.412 38.9584C173.645 39.3913 171.98 40.9561 168.484 43.0204C167.951 43.3201 167.718 43.986 167.885 44.552L170.581 52.9425" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M160.793 43.6531C161.725 43.986 161.825 44.0859 162.924 44.6852C163.556 45.0182 164.888 45.7507 165.387 46.0836" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M127.198 96.0932C127.198 96.0932 128.796 92.5971 133.89 92.5971C134.456 92.5971 135.721 92.6637 136.254 92.7636C139.517 93.2964 142.181 93.1965 143.412 92.9967C150.072 91.9312 154.6 87.2033 155.998 85.5052C161.092 79.279 159.494 67.5258 158.229 44.1191C158.129 42.4877 157.33 36.3613 160.393 35.3625C164.089 34.1638 166.286 33.8975 166.686 34.4302C166.819 34.63 166.819 34.8297 166.819 34.8297C166.752 35.3958 165.654 35.6621 165.487 35.6954" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></g><path d="M326.67 148.5H317.48C317.48 74.5178 257.482 14.5196 183.5 14.5196V5.33008C183.5 3.46554 181.968 1.96725 180.137 2.00054C101.893 3.7652 38.7652 66.8931 37.0005 145.137C36.9672 147.002 38.4655 148.5 40.3301 148.5H49.5196C49.5196 222.482 109.518 282.48 183.5 282.48V291.67C183.5 293.534 185.032 295.033 186.863 294.999C265.107 293.235 328.235 230.14 329.999 151.896C330.033 150.032 328.501 148.5 326.67 148.5Z" stroke="white" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></symbol><symbol id="seo-audit" width="368" height="298" viewBox="0 0 368 298" fill="none"><path d="M236.019 31.9261H135.372C133.214 31.9261 131.51 33.6303 131.51 35.789V61.2386H30.8622C28.7039 61.2386 27 62.9428 27 65.1015V125.999C27 212.232 95.6128 284.036 181.72 285.172C269.303 286.308 340.643 215.64 340.643 128.385V6.36291C340.643 4.20424 338.939 2.5 336.78 2.5H239.995C237.837 2.5 236.133 4.20424 236.133 6.36291V31.9261H236.019Z" fill="#C7FA73" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M215.648 280.99C217.678 276.286 223.6 272.868 225.699 262.817C227.052 254.831 227.052 247.759 226.477 242.31C226.003 238.791 224.92 235.407 223.33 232.294C219.912 226.067 216.257 221.194 212.061 211.753C208.271 204.139 205.395 197.269 203.263 191.787L220.724 194.528C221.909 197.607 219.066 208.267 223.431 214.291C227.763 220.619 229.658 221.769 232.331 223.495C233.076 223.969 233.888 224.172 234.666 224.07C237.272 223.732 240.148 223.258 243.228 222.649C247.289 221.905 251.113 220.991 254.666 220.043L264.243 225.289C260.554 227.082 256.561 228.91 252.297 230.669C248.473 232.361 244.987 233.749 241.874 234.933C241.434 240.72 240.554 246.811 239.167 253.173C235.14 268.164 232.399 275.981 227.12 286.539C221.096 289.077 215.107 287.115 215.648 280.99Z" fill="black" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M208.982 189.757C209.591 209.215 232.027 227.657 236.866 241.938C238.795 249.62 239.776 258.587 235.546 271.785" stroke="#C7FA73" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M229.049 217.945L231.959 221.262C235.411 227.285 257.474 228.3 262.584 227.285" stroke="#C7FA73" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M307.829 247.116L182.417 195.171C172.773 191.178 165.057 180.011 165.125 170.163L166.005 56.1556C166.072 46.3081 173.957 40.4876 183.601 43.2287L309.047 78.8623C318.691 81.6034 326.407 92.9398 326.339 104.175L325.426 234.053C325.358 245.254 317.473 251.109 307.829 247.116Z" fill="#C7FA73" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M219.404 174.156L159.846 149.081L181.74 106.544C182.316 105.393 183.669 104.716 184.752 105.088L235.106 122.245C236.223 122.618 236.731 124.039 236.291 125.359L219.404 174.156Z" fill="white"></path><path d="M235.072 122.212L184.718 105.055C183.635 104.682 182.282 105.359 181.706 106.51L178.458 112.939L233.753 132.668L236.223 125.291C236.697 124.005 236.189 122.618 235.072 122.212Z" fill="black"></path><path d="M188.204 111.247C187.798 112.127 186.816 112.601 186.004 112.33C185.192 112.06 184.887 111.146 185.327 110.266C185.733 109.42 186.715 108.912 187.527 109.183C188.305 109.454 188.61 110.368 188.204 111.247Z" fill="#C7FA73"></path><path d="M193.55 113.075C193.144 113.955 192.163 114.428 191.385 114.158C190.573 113.887 190.268 112.939 190.674 112.093C191.08 111.213 192.062 110.74 192.84 111.01C193.652 111.247 193.957 112.195 193.55 113.075Z" fill="#C7FA73"></path><path d="M198.897 114.902C198.491 115.782 197.544 116.29 196.731 116.019C195.919 115.748 195.615 114.801 196.021 113.921C196.427 113.041 197.374 112.533 198.187 112.804C198.965 113.075 199.303 114.022 198.897 114.902Z" fill="#C7FA73"></path><path d="M206.545 131.856L223.431 138.184" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M203.533 139.199L220.656 145.798" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M200.522 146.475L217.882 153.412" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M175.108 137.338L195.547 145.358L202.315 129.453L182.485 122.212L175.108 137.338Z" fill="#C7FA73"></path><path d="M219.404 174.156L216.562 172.938L231.147 131.755L233.786 132.702L219.404 174.156Z" fill="white"></path><path d="M219.404 174.156L159.846 149.081L181.74 106.544C182.316 105.393 183.669 104.716 184.752 105.088L235.106 122.245C236.223 122.618 236.731 124.039 236.291 125.359L219.404 174.156Z" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M159.575 183.767C159.575 183.767 169.084 187.625 182.451 183.767C195.818 179.909 203.872 176.796 208.068 168.742C212.264 160.688 213.922 149.521 215.953 150.603C217.983 151.686 218.727 158.928 217.712 161.365C217.712 161.365 225.056 155.815 226.545 152.532C228 149.25 230.639 139.707 231.993 140.316C233.346 140.925 234.463 144.038 235.546 145.494C236.629 146.949 236.46 155.747 235.174 162.684C233.888 169.655 223.634 183.902 214.294 191.618C204.955 199.299 187.764 210.467 174.397 210.67C161.03 210.839 152.976 208.842 152.976 208.842L159.575 183.767Z" fill="#C7FA73"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M213.212 156.661C213.212 156.661 214.599 162.143 208 172.295C201.401 182.447 193.178 186.305 180.556 189.046C167.933 191.787 160.252 189.587 160.252 189.587L160.793 183.53C160.793 183.53 175.344 186.271 184.143 183.53C192.941 180.789 199.236 178.048 204.447 172.261C209.658 166.474 212.67 160.519 213.212 156.661Z" fill="white"></path><path d="M188.779 75.2076L316.83 114.361" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M188.17 44.7514C189.117 38.8971 188.407 33.5842 186.715 32.366C184.921 31.0462 181.266 33.8211 178.864 40.2507C177.273 33.9903 174.431 30.2002 172.874 30.3694C171.52 30.5386 170.708 33.8211 170.945 38.0511C169.93 35.3777 167.9 33.9903 166.817 34.3964C165.632 34.8363 164.955 37.645 166.411 40.5553C161.165 34.7009 155.683 33.8211 154.837 35.4454C154.025 37.0021 155.379 42.518 161.199 47.8647C158.323 47.1203 156.191 49.6921 156.529 52.9408C156.868 56.0879 159.406 59.1335 162.147 59.235C150.235 62.8559 158.83 79.0992 167.629 72.1958C168.678 74.4969 170.776 75.1399 172.637 74.5984C170.911 77.8133 170.708 81.2988 171.859 82.8216C173.246 84.649 176.427 83.2615 177.781 82.314C180.285 80.5882 181.233 77.5425 181.605 76.0197C181.706 76.4258 183.094 81.5695 186.241 83.3631C189.523 85.2243 193.753 82.7878 194.599 76.4935" fill="#C7FA73"></path><path d="M188.17 44.7514C189.117 38.8971 188.407 33.5842 186.715 32.366C184.921 31.0462 181.266 33.8211 178.864 40.2507C177.273 33.9903 174.431 30.2002 172.874 30.3694C171.52 30.5386 170.708 33.8211 170.945 38.0511C169.93 35.3777 167.9 33.9903 166.817 34.3964C165.632 34.8363 164.955 37.645 166.411 40.5553C161.165 34.7009 155.683 33.8211 154.837 35.4454C154.025 37.0021 155.379 42.518 161.199 47.8647C158.323 47.1203 156.191 49.6921 156.529 52.9408C156.868 56.0879 159.406 59.1335 162.147 59.235C150.235 62.8559 158.83 79.0992 167.629 72.1958C168.678 74.4969 170.776 75.1399 172.637 74.5984C170.911 77.8133 170.708 81.2988 171.859 82.8216C173.246 84.649 176.427 83.2615 177.781 82.314C180.285 80.5882 181.233 77.5425 181.605 76.0197C181.706 76.4258 183.094 81.5695 186.241 83.3631C189.523 85.2243 193.753 82.7878 194.599 76.4935" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M179.507 57.0016C179.507 59.5735 177.849 61.1301 175.818 60.5548C173.788 59.9457 172.164 57.4077 172.164 54.8697C172.164 52.3317 173.822 50.7412 175.852 51.3165C177.882 51.8918 179.507 54.4636 179.507 57.0016Z" fill="black"></path><path d="M192.772 60.8932C192.772 63.4651 191.114 65.0894 189.084 64.4803C187.053 63.8711 185.429 61.2993 185.429 58.7274C185.429 56.1556 187.087 54.5313 189.117 55.1404C191.148 55.7157 192.772 58.2875 192.772 60.8932Z" fill="white"></path><path d="M206.004 64.751C206.004 67.3567 204.345 69.0149 202.315 68.4058C200.285 67.7966 198.66 65.1909 198.66 62.6191C198.66 60.0134 200.318 58.3891 202.349 58.9644C204.379 59.5396 206.037 62.1453 206.004 64.751Z" fill="white"></path><path d="M166.478 100.994C160.59 96.9668 154.939 95.9516 154.499 98.4558C153.856 102.347 157.883 106.273 165.057 110.401C158.966 108.202 155.142 111.653 155.514 114.53C155.886 117.575 160.59 119.843 166.884 119.944C164.211 121.095 160.658 123.937 162.079 126.171C163.399 128.235 168.035 126.949 169.016 124.953" fill="#C7FA73"></path><path d="M166.478 100.994C160.59 96.9668 154.939 95.9516 154.499 98.4558C153.856 102.347 157.883 106.273 165.057 110.401C158.966 108.202 155.142 111.653 155.514 114.53C155.886 117.575 160.59 119.843 166.884 119.944C164.211 121.095 160.658 123.937 162.079 126.171C163.399 128.235 168.035 126.949 169.016 124.953" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M303.057 235.441C293.447 239.4 294.529 249.586 296.831 251.413C299.233 253.308 306.103 249.417 309.385 243.258C306.78 253.038 309.791 255.982 310.773 256.76C311.923 257.674 319.097 257.132 318.082 244.882" fill="#C7FA73"></path><path d="M303.057 235.441C293.447 239.4 294.529 249.586 296.831 251.413C299.233 253.308 306.103 249.417 309.385 243.258C306.78 253.038 309.791 255.982 310.773 256.76C311.923 257.674 319.097 257.132 318.082 244.882" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M302.888 193.817C303.057 195.475 305.088 197.032 305.02 198.149C305.764 198.386 306.34 198.284 306.712 197.878C307.896 196.558 306.813 192.125 306.543 191.076L304.038 189.114C304.411 190.399 302.719 191.888 302.888 193.817Z" fill="white"></path><path d="M265.664 116.459C264.479 115.037 262.821 115.004 262.043 116.391C262.652 113.142 261.535 110.164 260.486 109.589C259.505 109.082 259.268 111.078 259.133 111.823C259.031 112.432 259.234 113.007 259.403 113.582C259.945 115.41 260.283 117.305 260.486 119.2C260.52 119.098 260.622 119.064 260.723 119.064C261.129 119.031 261.535 119.132 261.874 119.301C262.314 119.504 262.686 119.843 263.058 120.113C263.667 120.553 264.344 120.858 265.055 121.027C265.156 121.061 266.611 121.298 266.611 121.298C267.153 119.91 266.78 117.778 265.664 116.459Z" fill="white"></path><path d="M309.115 128.472C308.167 127.118 303.159 126.915 301.636 134.157C301.602 134.259 301.602 134.36 301.636 134.428C301.974 134.496 302.482 134.868 302.82 134.766C302.922 134.732 303.023 134.665 303.091 134.597C303.565 134.191 304.106 133.819 304.681 133.582C306.137 132.905 306.644 134.022 306.407 135.342C306.306 135.917 306.746 137.372 307.456 136.391C308.878 134.462 311.077 131.247 309.115 128.472Z" fill="white"></path><path d="M306.509 150.84C310.84 148.979 312.329 142.414 311.077 139.91C309.825 137.406 308.539 138.286 307.659 138.15C307.829 139.402 306.949 141.737 306.373 144.038C305.663 146.847 301.94 148.235 300.891 148.979C300.891 148.979 308.641 153.886 309.859 160.688C310.028 160.316 311.314 158.759 311.382 158.319C311.619 155.781 309.588 151.686 306.509 150.84Z" fill="white"></path><path d="M306.34 160.891C309.081 162.211 311.416 160.722 311.754 158.488C312.16 155.95 310.096 151.754 306.78 150.739C311.619 149.081 312.126 141.805 310.942 139.639C309.893 137.676 306.746 137.981 305.595 138.15C306.678 137.034 312.363 133.176 309.081 128.472C308.099 127.085 303.768 126.069 301.771 133.379L302.042 132.499L267.39 120.486L266.814 122.178C267.796 120.824 267.525 118.388 266.239 116.899C264.987 115.41 263.193 115.308 262.28 116.662C263.092 113.447 262.009 110.435 260.858 109.792C259.877 109.251 258.49 110.232 257.678 112.229C254.598 109.454 253.041 110.401 252.805 110.74C250.909 113.785 255.85 118.117 257.238 120.181C255.884 118.557 254.124 118.692 253.583 119.944C253.109 120.959 253.481 122.787 254.598 124.005C251.18 123.734 248.507 126.205 247.932 129.995C247.255 134.496 249.657 140.079 253.617 142.719L252.635 161.703C247.661 162.989 245.935 168.065 247.018 170.975C247.999 173.581 251.789 175.78 255.782 175.002C256.493 177.777 258.354 180.112 260.452 180.924C262.55 181.736 264.513 180.89 265.461 178.792L297 191.11C301.061 197.269 305.121 199.841 306.577 198.487C307.93 197.235 306.949 192.734 306.712 191.685C308.37 192.464 309.724 192.024 309.961 191.042C310.197 189.96 309.115 187.557 306.983 186.406L308.269 161.365" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M281.535 215.509L301.906 223.461C296.424 219.434 290.333 215.509 283.667 211.989C281.433 210.805 279.267 209.756 277.135 208.775C277.812 209.925 277.846 210.704 278.591 212.666C279.707 215.644 280.181 218.216 280.384 219.908C280.824 220.01 281.873 220.686 281.975 220.551C282.651 219.976 282.516 217.912 281.535 215.509Z" fill="white"></path><path d="M281.535 215.509L304.275 224.375" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M242.788 200.416L268.811 210.534C269.691 216.693 272.263 219.096 273.176 219.028C274.361 218.927 273.955 213.174 273.921 212.531C278.523 221.228 281.467 221.126 282.212 220.348C282.753 219.773 282.313 216.592 280.215 212.362" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M305.223 79.8099C305.223 79.8099 307.592 65.9354 313.006 69.3194C318.42 72.7373 315.206 80.1144 315.206 80.1144C315.206 80.1144 320.722 67.6274 325.662 73.4817C330.603 79.3699 322.854 86.138 322.854 86.138C322.854 86.138 327.422 82.957 328.708 89.1159C330.028 95.2748 326.847 97.6774 326.847 97.6774L327.219 108.709C327.219 108.709 333.141 105.258 334.461 110.807C335.78 116.391 326.204 123.701 326.204 123.701C326.204 123.701 333.885 126.78 332.058 131.348C330.231 135.917 325.696 132.533 325.696 132.533" fill="#C7FA73"></path><path d="M305.223 79.8099C305.223 79.8099 307.592 65.9354 313.006 69.3194C318.42 72.7373 315.206 80.1144 315.206 80.1144C315.206 80.1144 320.722 67.6274 325.662 73.4817C330.603 79.3699 322.854 86.138 322.854 86.138C322.854 86.138 327.422 82.957 328.708 89.1159C330.028 95.2748 326.847 97.6774 326.847 97.6774L327.219 108.709C327.219 108.709 333.141 105.258 334.461 110.807C335.78 116.391 326.204 123.701 326.204 123.701C326.204 123.701 333.885 126.78 332.058 131.348C330.231 135.917 325.696 132.533 325.696 132.533" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M127.258 107.254C127.258 107.254 132.198 109.183 131.657 111.112C131.115 113.041 126.175 113.582 126.175 113.582" fill="white"></path><path d="M127.258 107.254C127.258 107.254 132.198 109.183 131.657 111.112C131.115 113.041 126.175 113.582 126.175 113.582" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M123.637 101.4C123.637 101.4 124.043 114.564 120.354 124.479C120.354 124.479 127.258 115.782 127.765 105.528C128.239 95.6471 126.615 84.3106 126.615 84.3106L123.637 101.4Z" fill="white" stroke="white" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M126.581 87.627C126.581 87.627 130.574 97.5083 126.446 113.582C122.317 129.656 109.289 130.875 109.289 130.875L115.854 95.038L126.581 87.627Z" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M148.949 177.54C148.949 177.54 162.519 189.114 184.109 183.598C201.74 179.097 208.948 168.403 211.553 161.771C212.129 160.282 212.467 158.996 212.636 158.048C214.024 150.367 215.513 148.81 216.934 151.416C218.355 154.021 218.863 157.778 217.712 161.398C217.712 161.398 224.311 157.845 226.951 151.449C229.59 145.054 230.402 139.775 231.993 140.316C233.583 140.857 234.328 146.712 233.177 150.333C232.027 153.954 229.049 159.47 229.049 159.47" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M146.75 205.932C146.75 205.932 173.314 216.998 203.872 198.42C213.956 192.294 220.386 186.372 226.477 179.131C237.103 166.441 236.189 156.796 236.291 152.837" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M232.331 164.343C232.331 164.343 237.035 153.175 236.663 148.201C236.29 143.192 234.125 144.241 234.125 144.241" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M268.574 197.438C276.933 199.367 285.731 201.668 294.834 204.443C298.59 205.594 302.245 206.744 305.798 207.963C307.896 208.673 308.979 211.008 308.167 213.072L268.574 197.438Z" fill="white"></path><path d="M268.1 197.1L308.167 212.903" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M239.235 185.73C239.438 185.56 239.776 185.29 240.284 185.12C240.825 184.951 241.434 184.951 242.009 185.154C244.446 186 247.153 187.049 249.996 188.437C253.414 190.095 256.392 191.821 258.896 193.479L239.235 185.73Z" fill="white"></path><path d="M238.693 185.526L259.2 193.614" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M70.9814 119.741C61.9799 123.599 57.2423 129.656 55.5164 139.199C54.2305 146.306 53.3168 153.48 52.8092 160.654C52.3693 167.016 54.4336 171.753 59.4757 175.713C59.4757 175.713 61.9461 196.728 62.7582 200.01C63.5704 203.293 66.8867 206.203 71.8274 209.079C76.7681 211.956 98.1889 216.49 111.353 217.742C124.516 218.994 124.516 216.93 124.516 216.93L126.987 204.985C126.987 204.985 137.41 211.042 149.761 214.324C149.761 214.324 171.047 204.443 159.913 176.423C159.913 176.423 149.491 178.217 139.609 167.084C129.728 155.95 123.264 153.92 117.512 150.197C111.759 146.475 101.438 141.534 101.438 141.534L70.9814 119.741Z" fill="white" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M114.229 197.168C114.229 197.168 109.289 207.049 96.0909 207.861C90.5072 208.199 84.6529 207.049 79.4415 204.985C74.8393 203.157 70.6769 200.991 66.9207 197.675C64.3827 195.408 60.5926 187.895 60.3218 184.511C61.4047 190.569 62.7245 199.164 63.5367 204.206L80.4229 217.37L124.077 221.499L126.953 205.018C121.742 203.022 117.038 200.687 114.229 197.168Z" fill="black" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M107.224 186.474C107.224 186.474 109.052 197.675 126.987 204.815" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M114.635 146.915C114.635 146.915 106.48 146.949 100.626 154.664C96.0232 160.722 87.8001 179.368 90.5411 210.5L100.186 211.177L93.7221 207.759C93.7221 207.759 96.4632 175.747 102.656 164.647C110.676 150.265 120.93 151.179 120.93 151.179L114.635 146.915Z" fill="black" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M72.6057 130.875C72.6057 130.875 73.0118 135.003 80.4228 139.944C87.8338 144.884 97.7151 139.538 97.7151 139.538L101.844 118.117L79.2046 116.053L72.6057 130.875Z" fill="#C7FA73" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M124.517 216.659L88.4091 211.448L62.6568 199.672C62.6568 199.672 66.8529 221.194 69.3233 233.14C71.7936 245.085 74.2639 268.976 75.0761 272.259C75.8883 275.541 80.8289 278.858 80.8289 278.858C80.8289 278.858 80.4228 287.927 81.235 290.803C82.0133 293.544 88.003 295.913 90.7102 295.439C93.6205 295.71 97.4106 295.033 101.235 293.341C108.273 290.228 112.774 284.949 111.251 281.497C110.27 279.23 106.92 278.35 102.723 278.891C108.679 268.909 115.278 256.219 118.29 246.337C124.11 227.387 124.517 216.659 124.517 216.659Z" fill="black" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M122.452 97.0684C122.452 97.0684 122.046 106.138 117.106 117.677C112.165 129.216 110.913 138.286 117.512 143.632C117.512 143.632 110.101 144.445 105.16 137.44C105.16 137.44 102.69 142.38 104.348 146.509C104.348 146.509 95.6848 146.915 87.0555 144.038C78.4263 141.162 70.9815 130.029 70.9815 130.029L103.096 108.202L122.452 97.0684Z" fill="black" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M82.9271 217.336C83.0286 218.554 79.8846 278.875 79.8846 278.875" stroke="white" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M72.6058 126.746C72.6058 126.746 61.6078 132.804 61.0664 148.336C60.6603 159.909 64.4842 195.509 64.4842 195.509L67.5637 198.758C67.5637 198.758 64.5181 156.525 67.0561 146.306C69.5941 136.086 76.1929 135.375 80.2876 134.191C84.4161 132.973 72.6058 126.746 72.6058 126.746Z" fill="black" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M123.895 105.048C134.356 81.556 130.741 57.1251 115.819 50.4803C100.898 43.8354 80.3204 57.4928 69.8589 80.9849C59.3974 104.477 63.013 128.908 77.9346 135.553C92.8562 142.198 113.433 128.54 123.895 105.048Z" fill="#C7FA73" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M105.803 64.9202L88.3414 57.7461C80.7274 54.3621 70.2031 61.4008 64.8225 73.4479C60.2879 83.6676 60.8632 94.1919 65.7701 99.2679L80.4905 113.109C80.8289 113.312 81.1673 113.481 81.5057 113.616C90.2026 117.508 102.25 109.454 108.375 95.647C113.992 83.0585 112.706 69.9962 105.803 64.9202Z" fill="#C7FA73" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M57.7838 164.647L59.442 175.747" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M151.352 175.341C151.352 175.341 155.007 186.034 152.13 197.574C149.254 209.113 141.64 211.38 141.64 211.38" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M99.8287 285.029L104.169 278.546" stroke="white" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M83.0625 57.137C83.0625 57.137 88.6799 64.1419 87.4617 74.4293C86.2096 84.7167 101.878 88.8452 101.878 88.8452C101.878 88.8452 106.818 76.4936 104.754 69.4886C102.69 62.4837 87.3263 56.1556 83.0625 57.137Z" fill="white"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M108.375 95.6809C113.992 83.0585 112.74 69.9962 105.803 64.8864L98.189 61.7731C104.72 66.6461 105.905 78.9639 100.592 90.9094C94.7711 103.972 83.367 111.62 75.11 107.931L75.0762 108.168L80.4906 113.109C80.829 113.312 81.1674 113.481 81.5058 113.616C90.2027 117.508 102.216 109.488 108.375 95.6809Z" fill="black" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M87.8677 93.3798C86.8187 94.7334 85.702 95.9516 84.5175 97.0007Z" fill="#C7FA73"></path><path d="M87.8677 93.3798C86.8187 94.7334 85.702 95.9516 84.5175 97.0007" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M95.2786 75.546C94.8726 78.8285 93.925 82.314 92.4022 85.7657C91.6578 87.4577 90.8118 89.0482 89.8642 90.5372" fill="#C7FA73"></path><path d="M95.2786 75.546C94.8726 78.8285 93.925 82.314 92.4022 85.7657C91.6578 87.4577 90.8118 89.0482 89.8642 90.5372" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M105.803 64.9202L88.3414 57.7461C80.7274 54.3621 70.2031 61.4008 64.8225 73.4479C60.2879 83.6676 60.8632 94.1919 65.7701 99.2679L80.4905 113.109C80.8289 113.312 81.1673 113.481 81.5057 113.616C90.2026 117.508 102.25 109.454 108.375 95.647C113.992 83.0585 112.706 69.9962 105.803 64.9202Z" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M315.916 239.298C315.95 240.923 315.815 247.758 315.206 250.127C314.191 254.154 312.262 256.151 311.246 256.997C313.243 257.471 318.962 255.914 318.048 244.916C317.913 244.205 317.676 243.224 317.27 242.073C316.83 240.821 316.322 239.908 315.916 239.298Z" fill="white"></path><path d="M309.351 243.258C309.487 242.716 309.656 241.837 309.622 240.618C309.588 239.502 309.385 238.52 309.216 237.911C307.93 240.449 306.035 243.393 303.429 246.202C301.027 248.774 298.624 250.297 296.627 251.244C296.695 251.312 296.729 251.346 296.797 251.413C299.199 253.342 306.069 249.451 309.351 243.258Z" fill="white"></path><path d="M303.057 235.441C293.447 239.4 294.529 249.586 296.831 251.413C299.233 253.308 306.103 249.417 309.385 243.258C306.78 253.038 309.791 255.982 310.773 256.76C311.923 257.674 319.097 257.132 318.082 244.882" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M324.14 235.745C325.798 237.403 334.021 245.627 329.622 250.026C325.222 254.425 317.541 245.085 317.541 245.085" fill="#C7FA73"></path><path d="M324.14 235.745C325.798 237.403 334.021 245.627 329.622 250.026C325.222 254.425 317.541 245.085 317.541 245.085" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M109.627 221.905L106.446 232.733L96.903 237.268L90.9471 229.316L90.0334 220.28C96.3615 223.833 102.859 224.612 109.627 221.905Z" fill="#C7FA73" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path><path d="M221.232 287.758C221.232 287.758 228.71 269.924 225.868 267.386C223.025 264.848 220.149 273.172 220.149 273.172C220.149 273.172 215.817 250.026 208.745 249.552C201.638 249.112 204.312 263.494 204.312 263.494C204.312 263.494 196.089 256.151 194.43 261.125C192.772 266.168 200.657 286.979 221.232 287.758Z" fill="#C7FA73" stroke="black" stroke-width="1.2" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></symbol></svg><h6 class="sc-dkQkyq hbOBDG">Most popular pages</h6><ul class="sc-jivBlf gMUVpN"><li class="sc-fyrocj bNzmuy"><a href="https://www.semrush.com/blog/seo-checklist/" target="_blank" rel="noreferrer" class="sc-iWVNaa bmAVbj"><svg data-test="svg-icon-seo-checklist" viewBox="0 0 368 298" width="368" height="298" class="sc-bdvvtL dHnzHm sc-jKTccl kHLUEV"><use xlink:href="#seo-checklist"></use></svg></a><div class="sc-bUbRBg dhJyXP"><a href="https://www.semrush.com/blog/category/seo/" target="_blank" rel="noreferrer" class="sc-tAExr eByGKd">SEO</a><span class="sc-dSfdvi ckxcBh">22 min read</span></div><a href="https://www.semrush.com/blog/seo-checklist/" target="_blank" rel="noreferrer"><h6 class="sc-hZpJaK hVBJKl">SEO Checklist: 41 Tips to Optimize Your Website</h6><p class="sc-cHzqoD ckIykk">Our free SEO checklist is a step-by-step guide that can help you optimize your site and boost your rankings.</p></a><div class="sc-JkixQ gEdmwd"><a href="https://www.semrush.com/blog/user/carlos/" target="_blank" rel="noreferrer">Carlos Silva</a><span>Dec 14, 2022</span></div></li><li class="sc-fyrocj bNzmuy"><a href="https://www.semrush.com/blog/seo-audit/" target="_blank" rel="noreferrer" class="sc-iWVNaa hFKjZc"><svg data-test="svg-icon-seo-audit" viewBox="0 0 368 298" width="368" height="298" class="sc-bdvvtL dHnzHm sc-jKTccl kHLUEV"><use xlink:href="#seo-audit"></use></svg></a><div class="sc-bUbRBg dhJyXP"><a href="https://www.semrush.com/blog/category/advanced-seo/" target="_blank" rel="noreferrer" class="sc-tAExr eByGKd">Advanced SEO</a><span class="sc-dSfdvi ckxcBh">14 min read</span></div><a href="https://www.semrush.com/blog/seo-audit/" target="_blank" rel="noreferrer"><h6 class="sc-hZpJaK hVBJKl">How to Perform a Complete SEO Audit (in 14 Steps)</h6><p class="sc-cHzqoD ckIykk">An SEO audit can help you boost your website‘s visibility in search engines. Here‘s how to do an SEO audit.</p></a><div class="sc-JkixQ gEdmwd"><a href="https://www.semrush.com/blog/user/vlado-pavlik/" target="_blank" rel="noreferrer">Vlado Pavlik</a><span>Dec 09, 2022</span></div></li><li class="sc-fyrocj bNzmuy"><a href="https://www.semrush.com/blog/keyword-search-volume/" target="_blank" rel="noreferrer" class="sc-iWVNaa dQizNS"><svg data-test="svg-icon-keyword-search-volume" viewBox="0 0 368 298" width="368" height="298" class="sc-bdvvtL dHnzHm sc-jKTccl kHLUEV"><use xlink:href="#keyword-search-volume"></use></svg></a><div class="sc-bUbRBg dhJyXP"><a href="https://www.semrush.com/blog/category/seo/" target="_blank" rel="noreferrer" class="sc-tAExr eByGKd">SEO</a><span class="sc-dSfdvi ckxcBh">12 min read</span></div><a href="https://www.semrush.com/blog/keyword-search-volume/" target="_blank" rel="noreferrer"><h6 class="sc-hZpJaK hVBJKl">A Beginner’s Guide to Keyword Search Volume</h6><p class="sc-cHzqoD ckIykk">Keyword search volume refers to the number of times a specific keyword is searched for in a specific time frame. Learn more about why it’s important and how to research it.</p></a><div class="sc-JkixQ gEdmwd"><a href="https://www.semrush.com/blog/user/carlos/" target="_blank" rel="noreferrer">Carlos Silva</a><span>May 15, 2023</span></div></li></ul></section></div></div><div data-test="wrapper-for-trial" class="sc-gKclnd hrZfTH"></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"canonicalSubdomain":"www","locale":"en","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"page":{"id":8538,"status":"published","url":"mobile-app-marketing-how-to-reach-your-audience","template":"article-base","title":"Mobile App Marketing 101: How to Reach Your Audience","preview":"Mobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status.","previewImage":"https://static.semrush.com/blog/uploads/media/a4/b9/a4b9b6d32035454b15319634afeaa09d/31f7029cf5cbee5059443bd8af1b881e/mobile-app-marketing-101_(1).svg","socialImage":"https://static.semrush.com/blog/uploads/media/5e/96/5e965ac0c0a19e5b94c23d680f01533c/3afb4764de57e421039c399d44d6fbd6/mobile-app-marketing-101-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/a4/b9/a4b9b6d32035454b15319634afeaa09d/31f7029cf5cbee5059443bd8af1b881e/extra.png","altPreviewImage":"","altSocialImage":"","hidePreviewImage":0,"publishedAt":1694007660000,"editedAt":1732226400000,"metaTitle":"Mobile App Marketing 101: How to Reach Your Audience","metaDescription":"Mobile app marketing sounds complicated but it doesn’t have to be! This guide will show you how to market an app, taking it from zero to hero status.","schemaOrg":"{}","author":{"id":145694017,"alias":"","name":"Luke Harsel","photo":"https://static.semrush.com/blog/uploads/user/c0/b0/c0b0669d3451291aa7d5377874195fd5/lukegarsel-headshot_(1).jpeg","photoMask":"clockwise","company":"Semrush","position":"Content Writer","bio":"Content Lead at Semrush. Here to help you solve your everyday marketing challenges with Semrush‘s tools and apps.","socials":{"webSite":"","twitter":"lukeharsel","facebook":"","instagram":"","linkedin":""},"isPublic":true,"expertise":[],"education":[]},"blocks":{"articleContent":{"code":"article-content","itemId":33378,"enabled":false,"value":[]}},"critical":{"article-content":{"id":33378,"content":"\u003cp\u003eMobile app marketing can make or break your app's performance.\u003c/p\u003e\u003cp\u003eBut, when done well, app marketing can drive downloads of your product. It can also nurture a community of loyal users who will promote your app organically. \u003c/p\u003e\u003ch2\u003eWhat Is Mobile App Marketing?\u003c/h2\u003e\u003cp\u003eMobile app marketing is about connecting with the right users at the right time.\u003c/p\u003e\u003cp\u003eAnd, according to Business of Apps, users downloaded some \u003ca href=\"https://www.businessofapps.com/data/app-statistics/\" style=\"text-decoration:none\"\u003e148.2 billion apps in 2023\u003c/a\u003e. The market is massive. \u003c/p\u003e\u003cp\u003eBut, over half of small businesses and large companies—including your competition—have their own apps. That’s why it’s essential to make your app stand out. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/84/c4/84c49b5ac07dfcc22fa8533e1809a4a6/3357ff53c57d4d33a8da855f7736112f/AD_4nXfXSvwFqJ60szYQNARaOMq9f0H0mnuucy3fDuGdD47TYFq1ZGkmhTSUJU3xnoD8G3XUkCvbGrq3gjUG08nQulLwy2GRBwuIvZnIE0Y0ICmkrJ_AaVkrxN_pW_eLjBm1do1ZHQF65g.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"AD_4nXfXSvwFqJ60szYQNARaOMq9f0H0mnuucy3fDuGdD47TYFq1ZGkmhTSUJU3xnoD8G3XUkCvbGrq3gjUG08nQulLwy2GRBwuIvZnIE0Y0ICmkrJ_AaVkrxN_pW_eLjBm1do1ZHQF65g?key=iGyvy2dCtIvJ8ILD7ZP8Db3s\" data-original=\"https://static.semrush.com/blog/uploads/media/84/c4/84c49b5ac07dfcc22fa8533e1809a4a6/3357ff53c57d4d33a8da855f7736112f/original\" height=\"1307\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/84/c4/84c49b5ac07dfcc22fa8533e1809a4a6/3357ff53c57d4d33a8da855f7736112f/AD_4nXfXSvwFqJ60szYQNARaOMq9f0H0mnuucy3fDuGdD47TYFq1ZGkmhTSUJU3xnoD8G3XUkCvbGrq3gjUG08nQulLwy2GRBwuIvZnIE0Y0ICmkrJ_AaVkrxN_pW_eLjBm1do1ZHQF65g\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eGetting people interested in your app is tricky. A strong marketing strategy must consider who the target market is. It should also work out how to tell potential users about the app and how to help them find it. \u003c/p\u003e\u003cp\u003eBut here's what makes app marketing unique: unlike traditional products, apps require ongoing engagement. \u003c/p\u003e\u003cp\u003eUsers need to stay interested through every update, feature release, and iteration. This continuous cycle of engagement, known as the mobile engagement loop, is what transforms casual downloaders into power users\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/apps/collection/mobile-aso-apps/?utm_source=editorial\u0026amp;utm_medium=cta1\u0026amp;utm_campaign=product\u0026amp;utm_content=mobileappmarketing\" header=\"Find Your App Marketing Solutions\" text=\"in the Semrush App Center\" button_text=\"Try for Free\"]\u003c/p\u003e\u003ch2\u003eMobile Engagement Loop\u003c/h2\u003e\u003cp\u003eThe Mobile Engagement Loop is a continuous cycle that drives app success, from first discovery through long-term loyalty.\u003c/p\u003e\u003cp\u003eUnlike traditional marketing funnels that end at purchase, the goal is to attract and keep consumers using mobile apps.\u003c/p\u003e\u003cp\u003eHere’s a quick walkthrough of the Mobile Engagement Loop’s four key stages and how they work together. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"How to market an app with the mobile engagement loop\" data-original=\"https://static.semrush.com/blog/uploads/media/67/29/6729ebc23ab6aa3ae09eeb35d03d3d49/163a12ab846866c5b6eb30e2dfb1180c/original.png\" height=\"1590\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/67/29/6729ebc23ab6aa3ae09eeb35d03d3d49/163a12ab846866c5b6eb30e2dfb1180c/AD_4nXdptmoP8AFyyUlCitJfohSbNjvGicTBIrmoziTAhCVhr2yk_yqAcILmFxlnE7F5yJ0yB9y6JbMM2oJiOSoFM8rModsxOmKiCRspBzYkzol9GGp01HPKACNgdOhUkRaWlyVYEHyxHMIqzZL-jR6O3VnDRc13.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eAwareness Stage\u003c/h2\u003e\u003cp\u003eWhat separates viral app launches from those that fizzle out? \u003c/p\u003e\u003cp\u003eIt starts in the awareness stage, where smart timing, thorough market research, and detailed user personas lay the groundwork for success\u003c/p\u003e\u003ch3\u003eValue Proposition and Market Research\u003c/h3\u003e\u003cp\u003eIf you want to market your mobile app successfully, you’ll have to put in the market research. The process helps identify your perfect customer as well as their needs and motivators. \u003c/p\u003e\u003cp\u003eHere’s how:\u003c/p\u003e\u003ch4\u003e1. Read and Consume Content\u003c/h4\u003e\u003cp\u003eEver notice how the best apps seem to read their users' minds? \u003c/p\u003e\u003cp\u003eThat's no accident - it comes from deep immersion in your audience's world.\u003c/p\u003e\u003cp\u003eRead everything you can that is of interest to your audience. That means the blogs, forums, groups, and websites that are popular with potential app users. You can also look at the influencers that appeal to your would-be users.\u003c/p\u003e\u003cp\u003eGreat places to find content: \u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eQuora for topical questions and answers\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eReddit for interest-based subreddits\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eIndustry or interest focused blogs, podcasts, or YouTube channels\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eSEO research (look at Semrush Topic Research and Google’s People Also Ask section)\u003c/li\u003e\u003c/ul\u003e\u003ch4\u003e2. Make the Most of Market Research Tools \u003c/h4\u003e\u003cp\u003eUse online market research tools to speed the process up. You can use tools like Google Trends to analyze search engine hits to see what your audience is looking for. \u003c/p\u003e\u003cp\u003eThere are also a number of tools from Semrush that can help you do this:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/apps/mobile-app-insights/\" style=\"text-decoration:none\"\u003eMobile App Insights\u003c/a\u003e helps track your app’s performance and keep an eye on the competition. This app shows you the keywords that bring any given app organic downloads and provides an option to check out related keywords, too. \u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Overview of the Mobile App Insights app\" data-original=\"https://static.semrush.com/blog/uploads/media/cd/ed/cded2f9a2a81f1c0f41f54e7ee52aafb/786119c85572435f00f47143e8269fbf/original.png\" height=\"1276\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/cd/ed/cded2f9a2a81f1c0f41f54e7ee52aafb/786119c85572435f00f47143e8269fbf/AD_4nXdy5thqaZeM0r8nLHvKkQTr_GeECZtgbcCa7dZ1nJzaDrMRPHcqojKquCXGMvHej-1pACMa2c4K7OnajSGq4S00Z-TEgBB0frKdrWion2PA2In82BkXWaAg2dsB3lDGXmYso_ZvjPtq1FtCNVJNusFoSiDp.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/apps/ai-keyword-inspector-for-aso/\" style=\"text-decoration:none\"\u003eAI Keyword Inspector for ASO \u003c/a\u003e also gives you keyword insights for the App Store and Google Play Store. This app generates a tailored list of high-traffic, relevant keywords for your app that you can use for your app listing and description.\u003c/li\u003e\u003c/ul\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/trends/\" style=\"text-decoration:none\"\u003eSemrush Trends\u003c/a\u003e is another powerful tool that helps you jump on digital trends in your industry, helping you get an overview of the market overview and discover competitive digital insights.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eThe \u003ca href=\"https://www.semrush.com/apps/audience-intelligence/\" style=\"text-decoration:none\"\u003eAudience Intelligence\u003c/a\u003e application can provide you with a full audience overview with multiple reports. One report will dive into a specific audience’s demographics, psychographics, online habits, media affinities, and more. Just enter any Twitter handle that has an audience you want to study, and the app will do the rest.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eRecommended reading: \u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cem\u003e\u003ca href=\"https://www.semrush.com/blog/market-research-guide/\" style=\"text-decoration:none\"\u003eMarket Research: What Is It \u0026amp; How to Do It\u003c/a\u003e\u003c/em\u003e\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cem\u003e\u003ca href=\"https://www.semrush.com/blog/audience-research/\" style=\"text-decoration:none\"\u003eMarketing 101: What Is Audience Research?\u003c/a\u003e\u003c/em\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch4\u003e3. Get to Know Your Audience in Person\u003c/h4\u003e\u003cp\u003eOn the topic of online research, it’s a good idea to do your own primary research while you prepare for your launch. This is research carried out by your company or by an agency on its behalf. \u003c/p\u003e\u003cp\u003eYou can do the following: \u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eConduct one-on-one interviews. Use a tool like \u003ca href=\"https://otter.ai/\" style=\"text-decoration:none\"\u003eOtter.ai\u003c/a\u003e to transcribe your conversation.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAttend online events or webinars your audiences may be interested in (and pay attention to the questions people ask).\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eExplore review sites (like TrustPilot, for example). These can give you an idea of what people are looking for and value.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eRun surveys—tools like Typeform and Google Forms can help you.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eForm focus groups of up to 10 people to get feedback on your app, including what they like and don't like about it.\u003c/li\u003e\u003c/ul\u003e\u003ch4\u003e4. Competitor Analysis\u003c/h4\u003e\u003cp\u003eThink you have a unique app? You might be surprised.\u003c/p\u003e\u003cp\u003eIt’s important that your app stands out from the crowd—and you can only do this if you know exactly what the competition is offering. \u003c/p\u003e\u003cp\u003eThere are two apps on Semrush that help with this: \u003ca href=\"https://www.semrush.com/apps/mobile-app-insights/\" style=\"text-decoration:none\"\u003eMobile App Insights\u003c/a\u003e and \u003ca href=\"https://www.semrush.com/apps/ai-keyword-inspector-for-aso/\" style=\"text-decoration:none\"\u003eAI Keyword Inspector for ASO\u003c/a\u003e.\u003c/p\u003e\u003ch4\u003eMobile App Insights\u003c/h4\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/apps/mobile-app-insights/\" style=\"text-decoration:none\"\u003eMobile App Insights\u003c/a\u003e shows you your competitors' keyword rankings and Apple Search advertising keywords. You can get a sneak peek of their successful strategies and see how you can use their tactics to help you. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"keywords from mobile app insights\" data-original=\"https://static.semrush.com/blog/uploads/media/49/db/49db849a6000ae50a8c420355e9027fd/6c3dd428b7dee53a621d7a2ce3346c12/original.png\" height=\"490\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/49/db/49db849a6000ae50a8c420355e9027fd/6c3dd428b7dee53a621d7a2ce3346c12/AD_4nXc3f-fHfc5S2wZ1u155EgOZW_ypbFNRxZe9ulwLL74kIa0rMbK7sICJH-agu6JZrmOP8fmbP8GIV-OujAXP7j6j3IcOVN-C-fEAVUFdN6Q8uVFdOsOs7uOtOtWeyIq-wPzwKQ_j8CNxFwVUUwm2QqtOjzoc.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch4\u003eAI Keyword Inspector for ASO\u003c/h4\u003e\u003cp\u003eAdditionally, the \u003ca href=\"https://www.semrush.com/apps/ai-keyword-inspector-for-aso/\" style=\"text-decoration:none\"\u003eAI Keyword Inspector for ASO\u003c/a\u003e automates the process of finding high-traffic, relevant keywords for your app.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AI generated ASO keywords from the Semrush app\" data-original=\"https://static.semrush.com/blog/uploads/media/e2/cb/e2cb432b7391af7683d6736d527cd696/68af8ca2cd046791a8f8450b8a2e0ef2/original.png\" height=\"859\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e2/cb/e2cb432b7391af7683d6736d527cd696/68af8ca2cd046791a8f8450b8a2e0ef2/AD_4nXfZZ4u60QtOJPD9Fj6ydWaWlbL0mtJePiTStDgxc0wpSuyLs-f0qZwSHs3vA5o6N7yN6Zb4Q6McwebQXCnd8mgpCT8n33zI7TjtFXlJJvJ5apBQuJFDGPwK9LjjP_MltYGL54PuC5ICkNjyK71pc0RwKCc4.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThis allows you to quickly generate a keyword plan to skyrocket your app's visibility and ranking in the app stores.\u003c/p\u003e\u003cp\u003eRemember, if it turns out there are similar offerings on the market, you need to make sure you can show how it is different. Researching competing apps can include analyzing your top competitors by building a feature matrix.\u003c/p\u003e\u003cp\u003eInclude pricing, user experience, and ranking in the app store, among other things, to pinpoint what you can do better than them. \u003c/p\u003e\u003cp\u003eSee below for an example:\u003c/p\u003e\u003ctable width=\"624\"\u003e \u003ccolgroup\u003e \u003ccol width=\"311\"\u003e \u003ccol width=\"313\"\u003e \u003c/colgroup\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd colspan=\"2\"\u003e \u003cp\u003e\u003cstrong\u003eMobile App Competitor Analysis Example\u003c/strong\u003e\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cp\u003ePrice\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cp\u003eFree (in app purchases)\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cp\u003eUser experience\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cp\u003eDifficult onboarding \u003c/p\u003e \u003cp\u003eEasy to share with friends\u003c/p\u003e \u003cp\u003eRegular in-app notifications and push notifications\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cp\u003eUnique value propositions\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cp\u003eThe only app to offer instant translation\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cp\u003eRating\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cp\u003e3 stars, people find it hard to register\u003c/p\u003e \u003cp\u003eMany reviews comment on a fun experience, but difficult to learn how to use it.\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e\u003ch3\u003eBuilding User Personas\u003c/h3\u003e\u003cp\u003eImagine building a house without a blueprint - that's what marketing without user personas is like.\u003c/p\u003e\u003cp\u003eA user persona is a data-driven representation of your app’s perfect users. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Buyer persona template from Semrush\" data-original=\"https://static.semrush.com/blog/uploads/media/0a/2b/0a2b28c9b8f1b307b4d076e9d37dc94c/1a8f6d871a2a626fecfeec4ed61161af/original.png\" height=\"1252\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0a/2b/0a2b28c9b8f1b307b4d076e9d37dc94c/1a8f6d871a2a626fecfeec4ed61161af/AD_4nXcaZlNANBDcw9k5eb8d5di-Sluxg8GNumCqeMSLT4JVxyb3Fm0DQz-XnAGRalkYNeM-V7M-et0FhtMsFljLEREJWZCBGz8qi2eYy8JPnqwhkg1ELLvBF1U-lIbdGsihNiVNKtFIN6BW7vkh4eqeiOmyQrs.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eSince your target audience will be diverse, you can build numerous user personas for your app.\u003c/p\u003e\u003cp\u003eThese profiles can help you shape your product and later marketing strategies. \u003c/p\u003e\u003ch4\u003eHow to Build a User Persona\u003c/h4\u003e\u003cp\u003eUser personas can be built with the market research you carried out earlier—this includes your customer research, direct feedback, and industry insights, among other sources. \u003c/p\u003e\u003cp\u003eIf you don’t want to start from scratch, you can take advantage of user persona templates. \u003c/p\u003e\u003cp\u003eSemrush has a \u003ca href=\"https://www.semrush.com/persona/\" style=\"text-decoration:none\"\u003efree buyer persona template to help you get started.\u003c/a\u003e\u003c/p\u003e\u003ch2\u003ePre-Launch Marketing: Mobile App Promotion\u003c/h2\u003e\u003cp\u003eOnce your app is ready, you have a launch date, and you’ve done your market research, it’s time to build some excitement around the release.\u003c/p\u003e\u003cp\u003eHere’s a list of the things you can do to secure a successful app launch:\u003c/p\u003e\u003ch3\u003eBuild a Landing Page\u003c/h3\u003e\u003cp\u003eAll the best launches need a pre-launch \u003ca href=\"https://www.semrush.com/blog/what-is-a-landing-page/\" style=\"text-decoration:none\"\u003elanding page\u003c/a\u003e. Also known as a “coming soon” page, these websites build buzz around your app. It should detail your upcoming offering concisely. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-full\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0d/f8/0df829fb11ddbe1fd444992a2cd69da6/f1b502e09549eaeb70944238c0262eac/image.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"img-semblog\" data-original=\"https://static.semrush.com/blog/uploads/media/0d/f8/0df829fb11ddbe1fd444992a2cd69da6/f1b502e09549eaeb70944238c0262eac/original.png\" height=\"1286\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0d/f8/0df829fb11ddbe1fd444992a2cd69da6/f1b502e09549eaeb70944238c0262eac/image.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can also use the pre-launch page to build leads and prepare potential conversions. \u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003eTip\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003eUse the \u003ca href=\"https://www.semrush.com/apps/landing-page-builder/\"\u003eLanding Page Builder\u003c/a\u003e app to build a mobile-friendly landing page for your app.\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003e\u003cstrong\u003eHave a Content Marketing Strategy\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/content-marketing-strategy-guide/\"\u003eContent marketing\u003c/a\u003e helps by creating and promoting relevant content to build interest in your app. \u003c/p\u003e\u003cp\u003eThis differs from traditional marketing in that it serves educational and community-creating purposes. The more useful the content, the more staying power your app will have. \u003c/p\u003e\u003cp\u003eTake Spotify’s “Wrapped,” for example. Every year, the Spotify app generates a personalized summary of every user’s top musical preferences in a shareable format. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Source:Spotify.com\" data-original=\"https://static.semrush.com/blog/uploads/media/c8/90/c8909de5b85421a0e2d7330a071105b2/6122c0d6f5cbc3a5a5022236b2a29ddf/original.png\" height=\"911\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c8/90/c8909de5b85421a0e2d7330a071105b2/6122c0d6f5cbc3a5a5022236b2a29ddf/AD_4nXfQAATWdvLbgBAroh_En3G32ZxBxLibZywnuxuYD6tpi8ecleZGlvjKaCCcrNDfCt7HCqchqJ6ZK_NwXU6S_D1eX74h9gV2bj2qxHleKEcXwm-zq9whY5VrshfDgO8po566HdjdLSA7DW1y7dTrlGLDOpcX.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003cfigcaption\u003e\u003ca href=\"https://www.google.com/url?q=https://newsroom.spotify.com/2023-11-29/wrapped-user-experience-2023/\u0026amp;sa=D\u0026amp;source=docs\u0026amp;ust=1721156424186363\u0026amp;usg=AOvVaw1ghRt7tcv4ldYFehEJauaZ\"\u003eSource: Spotify.com\u003c/a\u003e\u003c/figcaption\u003e\u003c/figure\u003e\u003cp\u003eWhen people then go to social media to share their stories, the app gets a ton of attention. \u003c/p\u003e\u003cp\u003eBefore launch, think of ways to encourage sharing and \u003ca href=\"https://www.semrush.com/blog/user-generated-content/\"\u003euser-generated content\u003c/a\u003e from your app.\u003c/p\u003e\u003cp\u003eThis kind of user-generated content is just one approach. Your strategy might also include:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eVideo content: Create app previews, tutorials, and feature highlights that are easy to share\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eEmail marketing: Keep your waitlist engaged with development updates and launch countdown content\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eBlog posts: Share your app's journey and educate users about problems your app solves\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eSocial media: Build anticipation with behind-the-scenes content and user testimonials\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eBefore launch, think of ways to encourage sharing and user-generated content from your app. What unique data or experiences could your users want to share with their friends?\u003c/p\u003e\u003ch3\u003eTry Influencer Marketing\u003c/h3\u003e\u003cp\u003eInfluencer marketing has become one of the most powerful strategies for app promotion, with creators driving both downloads and long-term user engagement. \u003c/p\u003e\u003cp\u003eWhile the landscape is shifting, with many marketers increasing their \u003ca href=\"https://influencermarketinghub.com/state-of-marketing/\" style=\"text-decoration:none\"\u003efocus on smaller creators\u003c/a\u003e, success can come from any tier - it's all about finding the right fit for your app.\u003c/p\u003e\u003cp\u003eHere's how different types of influencers can boost your app marketing strategy:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e1. Nano-influencers\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eNano-influencers have fewer than 1,000 followers. However, they have remarkable engagement with their audiences. They often have specialized niches, which make their posts very impactful. They are often among the cheapest influencers to work with.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e2. Micro-influencers\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/micro-influencers/\"\u003eMicro-influencers\u003c/a\u003e have between 1,000 and 10,000 followers. They sit somewhere between nano-influencers and macro-influencers. Their followers view them as reliable peers rather than celebrities, leading to higher engagement rates and more meaningful app installs. They are far cheaper than macro influencers. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003e3. Mid-Tier influencer\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eBridging the gap between micro and macro, mid-tier influencers generally land between 50,000 and 500,000 followers. \u003c/p\u003e\u003cp\u003eThey tend to maintain more personal connections with their audience than macro-influencers while providing broader exposure than micro-influencers.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e4. Macro-influencers\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eMacro-influencers have hundreds of thousands to millions of followers. Working with them is the most expensive option, but they offer direct contact with huge audiences. \u003c/p\u003e\u003cp\u003eWant to read more? Get a general overview of \u003ca href=\"https://www.semrush.com/blog/influencer-marketing-guide/\" style=\"text-decoration:none\"\u003einfluencer marketing here\u003c/a\u003e or dive into strategies for \u003ca href=\"https://www.semrush.com/blog/youtube-influencer-marketing/\" style=\"text-decoration:none\"\u003eYouTube influencer marketing\u003c/a\u003e.\u003c/p\u003e\u003ch2\u003eAcquisition Stage\u003c/h2\u003e\u003cp\u003eGetting your app noticed is one challenge - turning that attention into downloads is another. The acquisition stage is where your marketing efforts convert interest into action.\u003c/p\u003e\u003cp\u003eThe two main areas here include post-launch advertising and SEO for apps, which is better known as App Store Optimization (ASO).\u003c/p\u003e\u003ch3\u003ePost-Launch Advertising\u003c/h3\u003e\u003cp\u003eOnce your app has launched, strategic advertising can help ensure it's visible to your target audience.\u003c/p\u003e\u003cp\u003eThere are a ton of \u003ca href=\"https://www.semrush.com/blog/advertising-platforms/\" style=\"text-decoration:none\"\u003eoptions for where to run an ad campaign\u003c/a\u003e these days, from Google Ads, to Facebook ads, to \u003ca href=\"https://searchads.apple.com/\" style=\"text-decoration:none\"\u003eApple Search Ads\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eUse your market research when deciding where to advertise. If you found that your target audience was most at home on Facebook, that’s where you should be paying for ads. \u003c/p\u003e\u003cp\u003eLikewise, if they hang out on Instagram or TikTok, you should be spending on ads there instead.\u003c/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eRecommended reading\u003c/strong\u003e: \u003ca href=\"https://www.semrush.com/blog/facebook-advertising/\" style=\"text-decoration:none\"\u003eFacebook Advertising: How to Run Campaigns on Facebook\u003c/a\u003e\u003c/em\u003e\u003c/p\u003e\u003ch3\u003eASO\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/app-store-optimization/\" style=\"text-decoration:none\"\u003eApp Store Optimization (ASO)\u003c/a\u003e is the app store equivalent of SEO and a crucial part of any mobile app marketing strategy. \u003c/p\u003e\u003cp\u003eAs discussed, there are millions of apps. There could be scores of competitors. ASO can help your app perform better in terms of search returns and downloads. \u003c/p\u003e\u003cp\u003eBuild your ASO strategy on keywords, voice search, and foreign languages (if applicable).\u003c/p\u003e\u003ch4\u003eApp Store Keyword Research\u003c/h4\u003e\u003cp\u003eJust like Google searches, app store success starts with the right keywords.\u003c/p\u003e\u003cp\u003ePicking the right keywords for your app store description can push your app higher up the search returns list. \u003c/p\u003e\u003cp\u003eTo identify the best keywords for your app, you can use tools like \u003ca href=\"https://www.semrush.com/kb/1161-mobile-app-insights-app\" style=\"text-decoration:none\"\u003eMobile App Insights\u003c/a\u003e and AI Keyword Inspector for ASO. \u003c/p\u003e\u003cp\u003eAs time goes on, you’ll have to update your app store copy to include new keywords to stay relevant. \u003c/p\u003e\u003cp\u003eMobile App Insights gives you a handful of reports to see what keywords your competitors are using and what search terms bring them the most downloads.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Keyword research in the Mobile App Insights app\" data-original=\"https://static.semrush.com/blog/uploads/media/c7/f2/c7f29f8f03885ab611b6174848df2caf/e978afbd0a6d132a58405dca0e8cf6c0/original.png\" height=\"1327\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c7/f2/c7f29f8f03885ab611b6174848df2caf/e978afbd0a6d132a58405dca0e8cf6c0/AD_4nXfyFMxhDENFn8u8ctICmoTS3E2eQJ2p9ch334jQUz06Y0RanXf1sJpNBrWqGoYtVXGY2wZo56JiX4pSgrsHXW0-DlPEw35AQMDt_9FYzTy1yEQPLYgctJqU8BOCMOcxW5Z4EnwTX8rIdts8hDpEkXEkToIo.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/apps/ai-keyword-inspector-for-aso/\" style=\"text-decoration:none\"\u003eAI Keyword Inspector for ASO\u003c/a\u003e can fast-track your keyword research by using AI to analyze your app and immediately generate a list of high-traffic and relevant keywords along with their metrics.\u003cbr\u003e \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"app store keyword research with AI Keyword Inspector for ASO\" data-original=\"https://static.semrush.com/blog/uploads/media/ee/8d/ee8d1024ff55a8f8b383c70725701bf8/5f19f886df15c3be405536b0ec5c363e/original.png\" height=\"856\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ee/8d/ee8d1024ff55a8f8b383c70725701bf8/5f19f886df15c3be405536b0ec5c363e/AD_4nXdsjOBOo15nCe6_PSCNDT-i9SU7TJyzXF12Wz4cUdhEOyB5fRYunt6FGov4HpuOwO61HQWQ20ZLmVNWpKP4oOkWqLfU3ijZXSCm_R1TrZ2rR38TGau8tEbw9gAogOlZm4MxWVR_1UbhHfsKbSf-WWYET1A.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch4\u003eBoost For Voice Searching\u003c/h4\u003e\u003cp\u003e\"Hey Siri, find me an app.\"\u003c/p\u003e\u003cp\u003eWe can now search for apps (and anything else) with voice commands. Voice searches tend to be more conversational than typed queries. Keep that in mind when optimizing your entry for voice searching. \u003c/p\u003e\u003ch4\u003eForeign Languages\u003c/h4\u003e\u003cp\u003eWant to go global?\u003c/p\u003e\u003cp\u003eApp store searches in other countries will do better in their own languages. Translate your app to make sure it does better internationally. \u003c/p\u003e\u003ch3\u003ePublic Relations\u003c/h3\u003e\u003cp\u003eAn app launch wouldn’t be complete without a press release. This is a notice to the media that explains what your app is, who it’s for, and how it can be accessed. \u003c/p\u003e\u003cp\u003eYou can send a press release pitch directly to industry journalists and news wire services, being sure to include why your new app is worth writing about. \u003c/p\u003e\u003ch3\u003eProduct Hunt \u003c/h3\u003e\u003cp\u003eWant to catch the attention of early adopters?\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.producthunt.com/\" style=\"text-decoration:none\"\u003eProduct Hunt\u003c/a\u003e is a popular place to launch new apps, products, and updates. This tech website lets you submit a product to be featured and users upvote their favorites. It’s a great place to get your app in front of journalists, early adopters, and future users. \u003c/p\u003e\u003ch3\u003ePaid Marketing and Teaser Campaigns\u003c/h3\u003e\u003cp\u003eDon’t forget about paid search and social media campaigns, to target potential users by interest and keyword. Paid and teaser campaigns are a great way to pick up new users and generate buzz around your new app. \u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/apps/mobile-app-insights/?utm_source=editorial\u0026amp;utm_medium=cta1\u0026amp;utm_campaign=product\u0026amp;utm_content=mobileappmarketing\" header=\"Find App Marketing Insights\" text=\"with Mobile App Insights\" button_text=\"Try for Free\"]\u003c/p\u003e\u003ch2\u003eRetention Stage\u003c/h2\u003e\u003cp\u003eSo, you’ve managed to reel them in. Now, you have to keep your hard-won users. There are lots of ways to do this. \u003c/p\u003e\u003ch3\u003eNotifications\u003c/h3\u003e\u003cp\u003eIn-app and push notifications can be powerful engagement tools for keeping users updated on new developments. This can include app updates, special content, or promotions. \u003c/p\u003e\u003cp\u003eFor example, the popular game Clash of Clans sends notifications about competitions, changes to gameplay, and other news that they actually want to see.\u003c/p\u003e\u003cp\u003eThe key?\u003c/p\u003e\u003cp\u003eBe strategic about frequency and value. Overwhelming your users with too many could see your app deleted quickly. \u003c/p\u003e\u003ch3\u003eCommunications\u003c/h3\u003e\u003cp\u003eCommunicating with existing users is another example of content marketing. Language-learning app Duolingo is great at this. \u003c/p\u003e\u003cp\u003eIt frequently sends emails and other messages to get people back into learning if they have been gone for a few days. It also sends facts about language learning, with cool statistics and other information.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXfeBvKfn8aukcDf-DKoZG6rzP2zSBPcTpoSk19g_bgAcKA2RjAXqXwW55heCwOwwP9Qq87xP5FjMCkAi6ZO8nA3w7sTtOS7PUQXTYIpBjPrXUWfPMTxvG64PWhpDaElDch9kwfdJ4yL8QTJar4VROQ2apgy?key=NGaMPzoNXQfuy1X9_LcI8A\" data-original=\"https://static.semrush.com/blog/uploads/media/f9/c4/f9c41bb3f833041ed7b255f5895b5d0e/538078d14eb8acfa9a8381e1ef024f01/original.png\" height=\"859\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f9/c4/f9c41bb3f833041ed7b255f5895b5d0e/538078d14eb8acfa9a8381e1ef024f01/AD_4nXfeBvKfn8aukcDf-DKoZG6rzP2zSBPcTpoSk19g_bgAcKA2RjAXqXwW55heCwOwwP9Qq87xP5FjMCkAi6ZO8nA3w7sTtOS7PUQXTYIpBjPrXUWfPMTxvG64PWhpDaElDch9kwfdJ4yL8QTJar4VROQ2apgy.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can manage communications with newsletters, blog posts on social media, and other content. Here’s a quick run-down of options.\u003c/p\u003e\u003ch4\u003eRewards and Loyalty Programs\u003c/h4\u003e\u003cp\u003eEasy to understand—people like prizes and your users are no different.\u003c/p\u003e\u003ch4\u003eGamification \u003c/h4\u003e\u003cp\u003eGame-like challenges can keep people coming back for more.\u003c/p\u003e\u003ch4\u003eSocial Integration\u003c/h4\u003e\u003cp\u003eExercise apps do this a lot. They retain users by letting them compete with friends via the app at a distance.\u003c/p\u003e\u003ch4\u003eFeedback and Support \u003c/h4\u003e\u003cp\u003eShow you react quickly to issues reported by users.\u003c/p\u003e\u003ch4\u003eOffline Functionality \u003c/h4\u003e\u003cp\u003eLet users enjoy the app offline. Think Spotify offline playlists, or Google Docs. This allows the app to be used anywhere.\u003c/p\u003e\u003ch4\u003ePositive Reviews Within The App\u003c/h4\u003e\u003cp\u003ePowerful social proof can vindicate people’s decision to use your app. Flaunt that positive feedback. \u003c/p\u003e\u003ch2\u003eReengagement\u003c/h2\u003e\u003cp\u003eSometimes, relationships don’t work out. Over time, some users may decide to stop using your app. That doesn’t mean you can’t win them back, though. The reengagement stage of the mobile engagement loop is about winning back wayward members of your app’s flock. \u003c/p\u003e\u003cp\u003eHere are some of the things you can do to win back departed users:\u003c/p\u003e\u003col\u003e \u003cli style=\"list-style-type:decimal\"\u003e\u003cstrong\u003eA/B Testing \u003c/strong\u003e\u003c/li\u003e\u003c/ol\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/ab-testing/\" style=\"text-decoration:none\"\u003eA/B testing\u003c/a\u003e is when you present different versions of your app to two different test groups. Fiddle with things like the user experience, notifications, and other updates. Present changes to one group of former users while the other group stays with the original app. Then, you can see which gets better feedback for potential rollout across your app.\u003c/p\u003e\u003col start=\"2\"\u003e \u003cli style=\"list-style-type:decimal\"\u003e\u003cstrong\u003eCommunity Building\u003c/strong\u003e\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eUse your target audience's preferred social media platform to build a strong community. Even when someone leaves, the chances are they will keep seeing app updates from the social media scene. \u003c/p\u003e\u003col start=\"3\"\u003e \u003cli style=\"list-style-type:decimal\"\u003e\u003cstrong\u003eUpdates and Improvements \u003c/strong\u003e\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eRelease updates and improvements as often as possible. Base these on user feedback to re-engage people who didn't like an earlier version of your app.\u003c/p\u003e\u003col start=\"4\"\u003e \u003cli style=\"list-style-type:decimal\"\u003e\u003cstrong\u003eTime Limited Offers\u003c/strong\u003e\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eSend offers to entice people back to your app. You can target these to email addresses and other contact details you have from people who no longer use your app. \u003c/p\u003e\u003cp\u003eThese are some of the most effective tactics available to you. Have a play and see which combination works best to re-engage former users and get them back on your app. \u003c/p\u003e\u003ch2\u003eSummary of a Mobile App Marketing Strategy\u003c/h2\u003e\u003cp\u003eSo there you have it, the ultimate guide to marketing your app. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eBuild Brand Awareness\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eIt’s clear that laying the groundwork for your app’s launch is vital for success. Building a “coming soon” page and working with influencers can generate buzz for your offering before the big day.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eImplement ASO and Advertising\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eAfter you’ve launched, it’s about maintaining momentum. Paid ads and serious effort on your ASO can make sure your app stays visible to potential users. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eApply Retention Tactics\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eSpecial mention should go to retention tactics. Keep them coming back for more with notifications, communications like content marketing and things like offers, rewards, and other incentives. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eReengage Your Users\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eWhen users leave, don’t give up on them! Use reengagement tactics to win them back. A/B testing can identify the most popular iteration of your app. Community building can make your app indispensable to a given target audience over time.\u003c/p\u003e\u003cp\u003eRemember to make the most of the tools that are available to you. \u003ca href=\"https://www.semrush.com/kb/1161-mobile-app-insights-app\" style=\"text-decoration:none\"\u003eSemrush’s Mobile App Insights\u003c/a\u003e and \u003ca href=\"https://www.semrush.com/apps/ai-keyword-inspector-for-aso/\" style=\"text-decoration:none\"\u003eAI Keyword Inspector for ASO\u003c/a\u003e help you make the best decisions with your app store description.\u003c/p\u003e\u003cp\u003eHave fun playing with all these tactics and see what works best for you. Best of luck on your launch!\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/apps/collection/mobile-aso-apps/?utm_source=editorial\u0026amp;utm_medium=cta1\u0026amp;utm_campaign=product\u0026amp;utm_content=mobileappmarketing\" header=\"Find Your App Marketing Solutions\" text=\"in the Semrush App Center\" button_text=\"Try for Free\"]\u003c/p\u003e","galaxy":"AppCenter","team":"","isReviewedByExpert":false}},"alternates":[],"category":{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.","metaTitle":"General Marketing - Semrush Blog","metaDescription":"Improve your marketing skills with expert insights. Discover tips, tools, and trends to boost your campaigns.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"background":"yellowIllust","timeToRead":13,"tableOfContent":true,"deindex":false,"metrics":null,"related":null,"translated":null,"mainUrl":"","contributors":[]},"categoriesTree":[{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","productWidget":null,"customProductWidgetId":null,"children":[{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":8,"name":"Keyword Research","slug":"keyword-research","lang":"en","description":"Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":153,"name":"On-page SEO","slug":"on-page-seo","lang":"en","description":"On-page SEO is the key to making your web pages more relevant and user-friendly for both users and search engines. Learn how to apply the latest techniques, tools, and best practices from the top on-page SEO experts.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":7,"name":"Link Building","slug":"link-building","lang":"en","description":"Link building is one of the most effective SEO strategies to boost your website’s performance. Check out these resources and learn how to build high-quality links from the best link-building experts.","productWidget":"backlinksAnalytics","customProductWidgetId":1,"children":[]},{"id":6,"name":"Local SEO","slug":"local-seo","lang":"en","description":"Local SEO is essential for businesses targeting specific areas. Dive into expert tips, tools, and best practices to boost your local online presence and connect effectively with your community.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":5,"name":"Technical SEO","slug":"technical-seo","lang":"en","description":"Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","productWidget":null,"customProductWidgetId":null,"children":[{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":11,"name":"Content","slug":"content","lang":"en","description":"Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[{"id":166,"name":"Content Creation","slug":"content-creation","lang":"en","description":"Content creation requires research and development before you put words on the page. Get content creations tips and more by reading our blog posts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":15,"name":"Social Media","slug":"social-media","lang":"en","description":"Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":340,"name":"Competitor Intelligence \u0026 Research","slug":"competitor-intelligence-and-research","lang":"en","description":"Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":341,"name":"AI","slug":"ai","lang":"en","description":"AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":342,"name":"Paid Advertising","slug":"paid-advertising","lang":"en","description":"Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":343,"name":"Video Marketing","slug":"video-marketing","lang":"en","description":"Video marketing is a powerful tool in today‘s digital landscape. Learn the essentials, from video creation to promotion, and boost your brand‘s online presence with engaging visual content.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":9,"name":"Ecommerce","slug":"ecommerce","lang":"en","description":"Whether you‘re new to e-commerce or a seasoned pro, these resources offer valuable insights to boost your online store’s success. Explore tips, tools, and strategies from our experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":164,"name":"Analytics","slug":"analytics","lang":"en","description":"Analytics is vital for gaining insights from your data. Discover the fundamentals, top tools, and expert techniques to enhance your website‘s performance tracking and decision-making.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":21,"name":"News \u0026 Research","slug":"news","lang":"en","description":"Stay informed with the latest news and research in the digital world. Explore insights, trends, and expert analysis to stay ahead in the ever-changing landscape of online marketing and SEO.","productWidget":null,"customProductWidgetId":null,"children":[{"id":344,"name":"Original Research \u0026 Studies","slug":"original-research-and-studies","lang":"en","description":"Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":33,"name":"Industry News","slug":"industry-news","lang":"en","description":"Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]}],"oembed":{"twitter":false,"youtube":false},"articles":[],"isBot":false,"isUser":true,"isAuth":false,"parseContent":true,"hasToken":false,"profile":null,"urlsFromRequest":{"rootUrl":"https://www.semrush.com/","blogUrl":"https://www.semrush.com/blog/","articleUrl":"https://www.semrush.com/blog/mobile-app-marketing-how-to-reach-your-audience/","articleUrlForSocial":"https://www.semrush.com/blog/mobile-app-marketing-how-to-reach-your-audience/"},"localizationMessages":{"+DgkQi":"Get trial","+k5t/y":"Contributor","+wJa4Z":"No results found for","/QFBtC":"Competitor analysis, keyword research, website audit, advertising and social media, and more.","1LeIud":"Find articles","1aSaAi":"Try rephrasing keywords or using synonyms.","1tYgEc":"Audit your local listings","2x9iv+":"Subscribe to learn more about {theme}","3mvL2Q":"and","5ahCYq":"Boost your digital marketing efforts","6cN5Tc":"\u003cbold\u003e Sorry :( \u003c/bold\u003e Something went wrong. Try again later.","747Ii7":"No articles yet!","7BAmZU":"Want to know which websites saw the most traffic growth in your industry? Not sure why your SEO strategy doesn’t work? Or simply looking for SEO tips? Subscribe to our newsletter to receive updates on the content you care about.","7K4RB/":"return to main","7gIcWq":"read","7ttw7u":"Perform competitor analyses","7z1zi8":"Boost SEO results with powerful keyword research","95K2H1":"\u003cbold\u003eYeah!\u003c/bold\u003e You’ve successfully subscribed to a newsletter","9xQX7+":"And much more!","AzmHxY":"Load more articles","Bh/2nk":"Make online marketing easy with:","BsX17Q":"Create a free account to:","EToa2g":"Give me the latest news!","FZwjf1":"Ensure words are spelled correctly.","Fj2Z84":"Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance. Learn more about our \u003clink\u003eeditorial standards and process\u003c/link\u003e.","GOKRyc":"Contributors:","JhwvWK":"Track keyword rankings","Ju7j88":"Expertise","L47zy5":"By clicking “Subscribe” you agree to Semrush \u003clinkToPrivacy\u003ePrivacy Policy\u003c/linkToPrivacy\u003e and consent to Semrush using your contact data for newsletter purposes","Nx2Itm":"Do keyword research","OKhRC6":"Share","Pkwzq9":"More on this","QMgO7V":"Enter keyword","R3KVw9":"Find Keyword Ideas in Seconds","ShH/MK":"Create free account","TI1cUi":"Category articles list empty","VMramV":"Run a technical site audit","VqEfQJ":"{minutesCount, plural, =0 {min} =1 {min} =2 {min} other {min}}","WnQ/AZ":"Contact us","XWEeEU":"Try more general keywords.","ZV1NMf":"Manage social media accounts","aCsnCz":"Contributor:","asUsjV":"Expert reviewed","awyJvR":"Create Free Account","br6i3V":"TABLE OF CONTENTS","cMtR7y":"Editors' Choice","eIrpha":"Search result for:","gczcC5":"Subscribe","gjyzc7":"Table of contents","jtygmI":"Education","mexetp":"Unlimited access for 7 days. 55+ tools.","nONnTw":"Your email","oCFQeg":"Make your queries as concise as possible.","qQvXcc":"Get 55+ tools to improve SEO, content marketing and competitive research","ql72yh":"Main page /","qn9kC1":"Newsletter Semrush banner","s5KdC2":"Suggestions:","tWkQ2J":"Author","u0UOSD":"Take a free trial to:","wgtTJe":"Don’t miss out. Try 55+ products for free.","wmSls4":"Free Keyword Research Tool","xmcVZ0":"Search","yd28xR":"Get free trial"},"_sentryTraceData":"b3afcaf4e84e499abf9dd63d4edec7b9-6179ece556202967-0","_sentryBaggage":"sentry-environment=production,sentry-release=201003fc,sentry-public_key=5bb816dd473f4faca8e40cbc7e8b0906,sentry-trace_id=b3afcaf4e84e499abf9dd63d4edec7b9,sentry-sampled=false"},"__N_SSP":true},"page":"/[slug]","query":{"slug":"mobile-app-marketing-how-to-reach-your-audience"},"buildId":"semrush-blog","assetPrefix":"//static.semrush.com/blog/blog/201003fc","runtimeConfig":{"GA_TRACKING_ID":"UA-6197637-22","GTAG_TRACKING_ID":"GTM-5K82J2","stage":"production","isProd":true,"isPreprod":false,"apiPublic":"https://www.semrush.com","appUrl":"https://semfront-prod.k1.semrush.net","cookieName":"sso_token","sentryConfig":{"dsn":"https://5bb816dd473f4faca8e40cbc7e8b0906@www.semrush.com/_sentry/193","enabled":true,"environment":"production","release":"201003fc","tracesSampleRate":0.3,"debug":false},"locales":["en","es","de","fr","it","pt","ja"],"forceSubdomain":false},"isFallback":false,"isExperimentalCompile":false,"dynamicIds":[73078],"gssp":true,"locale":"en","locales":["en","de","es","fr","it","pt","ja"],"defaultLocale":"en","scriptLoader":[]}</script><noscript><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap" media="all"/></noscript></body></html>