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Clean the Sky - Blockchain Cosmetic Eco-Credentials
<!Doctype html> <html lang='en'> <head> <title>Clean the Sky - Blockchain Cosmetic Eco-Credentials</title> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/cts/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/cts/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/cts/favicon-16x16.png"> <link rel="manifest" href="https://www.cleanthesky.com/site.webmanifest"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/cts/safari-pinned-tab.svg" color="#5bbad5"> <link rel="shortcut icon" href="https://cdn.trendhunterstatic.com/cts/favicon.ico"> <meta name="msapplication-TileColor" content="#da532c"> <meta name="msapplication-config" content="https://www.trendhunter.com/images/cts/browserconfig.xml"> <meta name="theme-color" content="#000000"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@100;300;400;500;700&family=Material+Symbols+Outlined&display=swap" rel="stylesheet"> <link href='/cts.css?v=1.2' rel='stylesheet' async type='text/css'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta name='description' content='Blockchain Cosmetic Eco-Credentials - Naturisimo Relies on Provenance to Prove its Sustainability: Naturisimo is an online ethical beauty retailer. The e-commerce brand sought proof for its...'/> <link rel='canonical' href='https://www.cleanthesky.com/innovation/naturisimo' /> </head> <body class='ctsa'> <header class='cts__header '> <div class='cts__header1'> <div class='cts__container'> <span class='material-symbols-outlined cts__headerMenuBtn'>menu</span> <a href='/' class='cts__logoCont'> <img width=208 height=75 alt='Clean the Sky Logo' class='cts__logo' src='https://cdn.trendhunterstatic.com/logos/clean-the-sky-logo-white-4.svg' /> </a> <div class='cts__auHeader'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--header'> <div class='cts__bannerIconCont'> <img width=90 height=65 alt='Innovation is bringing us new hope Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-direct-air-capture-icon9.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>Innovation is bringing us new hope</div> <button type='button' class='cts__btn cts__btn--small cts__btn--highlight'>LEARN 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<div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--prev'> <label class='ctsa__topArtBtnLbl ctsa__topArtBtnLbl--prev'>Previous<br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--prev' aria-label='Hot Bar Previous Set'> <span class='material-symbols-outlined'>arrow_back</span> </button> </div> <div class='ctsa__topArtInner'><a href='/innovation/cult-beauty' class='cts__art'> <div class='cts__artImgCont'> <img alt='Anti-Cosmetic-Greenwashing Platforms Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/417/417589/417589_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Anti-Cosmetic-Greenwashing Platforms </div> </div> </a><a href='/innovation/sustainable-beauty-program' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Beauty Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/505/505704/505704_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Beauty Programs </div> </div> </a><a href='/innovation/lush-fresh-handmade-cosmetics' class='cts__art'> <div class='cts__artImgCont'> <img alt='Cosmetic Sustainability Projects Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/501/501992/501992_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Cosmetic Sustainability Projects </div> </div> </a><a href='/innovation/carbon-label' class='cts__art'> <div class='cts__artImgCont'> <img alt='Carbon Footprint Beauty Labels Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/448/448078/448078_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Carbon Footprint Beauty Labels </div> </div> </a><a href='/innovation/ecofashioncorp' class='cts__art'> <div class='cts__artImgCont'> <img alt='Blockchain-Powered Fashion Platforms Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/465/465615/465615_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Blockchain-Powered Fashion Platforms </div> </div> </a><a href='/innovation/skin-sapiens' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Conscious Skincare Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/422/422327/422327_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Conscious Skincare Packaging </div> </div> </a><a href='/innovation/sustainable-procurement-program' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Procurement Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/423/423519/423519_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Procurement Programs </div> </div> </a><a href='/innovation/atopik' class='cts__art'> <div class='cts__artImgCont'> <img alt='Biodegradable Beauty Pots Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/372/372009/372009_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Biodegradable Beauty Pots </div> </div> </a><a href='/innovation/clean-planet-positive' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Cosmetic Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/457/457265/457265_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Cosmetic Initiatives </div> </div> </a><a href='/innovation/trustrace' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainability-Verifying Platforms Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/473/473533/473533_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainability-Verifying Platforms </div> </div> </a><a href='/innovation/non-gender-specific-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Hemp Cosmetic Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/446/446016/446016_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Hemp Cosmetic Packaging </div> </div> </a><a href='/innovation/cosmydor' class='cts__art'> <div class='cts__artImgCont'> <img alt='Plastic-Free Natural Skincare Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/390/390886/390886_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Plastic-Free Natural Skincare </div> </div> </a><a href='/innovation/babor' class='cts__art'> <div class='cts__artImgCont'> <img alt='Climate Neutral Luxury Cosmetics Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/445/445537/445537_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Climate Neutral Luxury Cosmetics </div> </div> </a><a href='/innovation/garnier' class='cts__art'> <div class='cts__artImgCont'> <img alt='Branded Educational Sustainability Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/461/461992/461992_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Branded Educational Sustainability Campaigns </div> </div> </a><a href='/innovation/carbon-balancing' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco Beauty Brand Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/320/320954/320954_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco Beauty Brand Initiatives </div> </div> </a><a href='/innovation/c-pack' class='cts__art'> <div class='cts__artImgCont'> <img alt='Renewable Cosmetics Packagings Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/473/473444/473444_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Renewable Cosmetics Packagings </div> </div> </a><a href='/innovation/forest-spa-finland' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Skincare Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/466/466533/466533_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Skincare Packaging </div> </div> </a><a href='/innovation/trestique-launched' class='cts__art'> <div class='cts__artImgCont'> <img alt='Refillable On-the-Go Cosmetics Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/462/462065/462065_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Refillable On-the-Go Cosmetics </div> </div> </a><a href='/innovation/cream-packaging' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Cream Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/422/422871/422871_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Cream Packaging </div> </div> </a><a href='/innovation/loral-or-the-future' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco Beauty Brand Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/436/436259/436259_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco Beauty Brand Initiatives </div> </div> </a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Blockchain Cosmetic Eco-Credentials Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/463/naturisimo.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>Naturisimo Relies on Provenance to Prove its Sustainability</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/Elenar'>Elena Rahman — October 27, 2021</a> <div class='ctsa__refs'>References: <a target=_blank href='https://www.cosmeticsbusiness.com/news/article_page/Naturisimo_tackles_beauty_industry_greenwashing_with_blockchain_technology/180194' class='ctsa__ref' rel='nofollow noreferrer'>cosmeticsbusiness</a> & <a target=_blank href='https://www.provenance.org/' class='ctsa__ref' rel='nofollow noreferrer'>provenance.org</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='The challenge is enormous Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-enormous-challenge-icon10.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>The challenge is enormous</div> </a></div> <p class='cts__p'>Naturisimo is an online ethical beauty retailer. The e-commerce brand sought proof for its sustainability credentials as the UK's Advertising Standards Authority (ASA) clamps down on greenwashing. Greater responsibility has been placed on ethical retailers in recent years. </p><p class='cts__p'>To boost its credentials, the beauty brand partnered with Provenanceto share its eco-oriented details. Provenance uses blockchain technology to store and share information about ingredient sourcing. It connects claims to supply chain data and third-party proof to show that the brand follows its due diligence. Moreover, the supply chain transparency specialist is helping the ethical beauty brand promote its evidence-based approach to sustainable cosmetics. Naturisimo also recently partnered with recycling specialists Handle Recycling to dispose of its packaging.</p><p class='cts__p'>Image Credit: Naturisimo </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/skin-sapiens' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Conscious Skincare Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/422/422327/422327_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Conscious Skincare Packaging </div> </div> </a><a href='/innovation/sustainable-procurement-program' class='cts__art'> <div 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