Market Assertions

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padding-top: 10px; } .assertions { width: 100%; max-width: 100%; } #module_1710754852786 .container { padding: 0px; width: 100%; max-width: 1240px; margin: 0px auto; } #module_1710754852786 .container .wrapper { width: 98%; margin: 0px auto; } #module_1710754852786 .img-fluid { height: auto; max-width: 100%; width: auto; border-radius: 10px; } #module_1710754852786 .contents.all_content_outer { display: flex; flex-wrap:wrap; gap: 30px; justify-content: center; } #module_1710754852786 .contents.all_content_outer .content { border: solid 1px #696969; border-radius: 5px; max-width: 235px; } #module_1710754852786 .contents.all_content_outer .content .title_area h5 { display: block; text-transform: capitalize; padding: 10px 10px; margin: 0; text-align: center; word-break: break-word; } #module_1710754852786 .contents.all_content_outer .content .img_outer { padding: 20px 10px; border-top: 1px solid #696969; border-bottom: 1px solid #696969; text-align:center; } #module_1710754852786 .contents.all_content_outer .content .img_outer .img_show { transition: transform .2s ease-in-out; } #module_1710754852786 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.5); transition: transform .2s ease-in-out; } #module_1710754852786 .captions { display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; gap: 0px; padding: 15px 10px; } #module_1710754852786 .captions a { margin: 0; padding: 4px 0px; line-height: 16px; } #module_1710754852786 .captions .assertion_alt { word-break: break-word; font-size: 16px !important; } @media (max-width:1130px){ #module_1710754852786 .contents.all_content_outer .content { max-width: 215px; } } @media (max-width:1048px){ #module_1710754852786 .contents.all_content_outer .content { max-width: 250px; } } @media (max-width:991px){ .content { max-width: 215px !important; } } @media (max-width:767px){ #module_1710754852786 .contents.all_content_outer { justify-content: center; gap: 20px; } } @media (max-width:575px){ #module_1710754852786 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:499px){ #module_1710754852786 .contents.all_content_outer .content { max-width: 100% !important; } #module_1710754852786 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:420px){ #module_1710754852786 .contents.all_content_outer { grid-template-columns: 1fr; gap: 20px; } } </style> <style> .assertion_alt { text-align: left; padding-top: 10px; } .assertions { width: 100%; max-width: 100%; } #widget_1710754528735 .container { padding: 0px; width: 100%; max-width: 1240px; margin: 0px auto; } #widget_1710754528735 .container .wrapper { width: 98%; margin: 0px auto; } #widget_1710754528735 .img-fluid { height: auto; max-width: 100%; width: auto; border-radius: 10px; } #widget_1710754528735 .contents.all_content_outer { display: flex; flex-wrap:wrap; gap: 30px; justify-content: center; } #widget_1710754528735 .contents.all_content_outer .content { border: solid 1px #696969; border-radius: 5px; max-width: 235px; } #widget_1710754528735 .contents.all_content_outer .content .title_area h5 { display: block; text-transform: capitalize; padding: 10px 10px; margin: 0; text-align: center; word-break: break-word; } #widget_1710754528735 .contents.all_content_outer .content .img_outer { padding: 20px 10px; border-top: 1px solid #696969; border-bottom: 1px solid #696969; text-align:center; } #widget_1710754528735 .contents.all_content_outer .content .img_outer .img_show { transition: transform .2s ease-in-out; } #widget_1710754528735 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.5); transition: transform .2s ease-in-out; } #widget_1710754528735 .captions { display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; gap: 0px; padding: 15px 10px; } #widget_1710754528735 .captions a { margin: 0; padding: 4px 0px; line-height: 16px; } #widget_1710754528735 .captions .assertion_alt { word-break: break-word; font-size: 16px !important; } @media (max-width:1130px){ #widget_1710754528735 .contents.all_content_outer .content { max-width: 215px; } } @media (max-width:1048px){ #widget_1710754528735 .contents.all_content_outer .content { max-width: 250px; } } @media (max-width:991px){ .content { max-width: 215px !important; } } @media (max-width:767px){ #widget_1710754528735 .contents.all_content_outer { justify-content: center; gap: 20px; } } @media (max-width:575px){ #widget_1710754528735 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:499px){ #widget_1710754528735 .contents.all_content_outer .content { max-width: 100% !important; } #widget_1710754528735 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:420px){ #widget_1710754528735 .contents.all_content_outer { grid-template-columns: 1fr; gap: 20px; } } </style> <style> .assertion_alt { text-align: left; padding-top: 10px; } .assertions { width: 100%; max-width: 100%; } #module_1710754964580 .container { padding: 0px; width: 100%; max-width: 1240px; margin: 0px auto; } #module_1710754964580 .container .wrapper { width: 98%; margin: 0px auto; } #module_1710754964580 .img-fluid { height: auto; max-width: 100%; width: auto; border-radius: 10px; } #module_1710754964580 .contents.all_content_outer { display: flex; flex-wrap:wrap; gap: 30px; justify-content: center; } #module_1710754964580 .contents.all_content_outer .content { border: solid 1px #696969; border-radius: 5px; max-width: 235px; } #module_1710754964580 .contents.all_content_outer .content .title_area h5 { display: block; text-transform: capitalize; padding: 10px 10px; margin: 0; text-align: center; word-break: break-word; } #module_1710754964580 .contents.all_content_outer .content .img_outer { padding: 20px 10px; border-top: 1px solid #696969; border-bottom: 1px solid #696969; text-align:center; } #module_1710754964580 .contents.all_content_outer .content .img_outer .img_show { transition: transform .2s ease-in-out; } #module_1710754964580 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.5); transition: transform .2s ease-in-out; } #module_1710754964580 .captions { display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; gap: 0px; padding: 15px 10px; } #module_1710754964580 .captions a { margin: 0; padding: 4px 0px; line-height: 16px; } #module_1710754964580 .captions .assertion_alt { word-break: break-word; font-size: 16px !important; } @media (max-width:1130px){ #module_1710754964580 .contents.all_content_outer .content { max-width: 215px; } } @media (max-width:1048px){ #module_1710754964580 .contents.all_content_outer .content { max-width: 250px; } } @media (max-width:991px){ .content { max-width: 215px !important; } } @media (max-width:767px){ #module_1710754964580 .contents.all_content_outer { justify-content: center; gap: 20px; } } @media (max-width:575px){ #module_1710754964580 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:499px){ #module_1710754964580 .contents.all_content_outer .content { max-width: 100% !important; } #module_1710754964580 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:420px){ #module_1710754964580 .contents.all_content_outer { grid-template-columns: 1fr; gap: 20px; } } </style> <style> .assertion_alt { text-align: left; padding-top: 10px; } .assertions { width: 100%; max-width: 100%; } #module_1710755105717 .container { padding: 0px; width: 100%; max-width: 1240px; margin: 0px auto; } #module_1710755105717 .container .wrapper { width: 98%; margin: 0px auto; } #module_1710755105717 .img-fluid { height: auto; max-width: 100%; width: auto; border-radius: 10px; } #module_1710755105717 .contents.all_content_outer { display: flex; flex-wrap:wrap; gap: 30px; justify-content: center; } #module_1710755105717 .contents.all_content_outer .content { border: solid 1px #696969; border-radius: 5px; max-width: 235px; } #module_1710755105717 .contents.all_content_outer .content .title_area h5 { display: block; text-transform: capitalize; padding: 10px 10px; margin: 0; text-align: center; word-break: break-word; } #module_1710755105717 .contents.all_content_outer .content .img_outer { padding: 20px 10px; border-top: 1px solid #696969; border-bottom: 1px solid #696969; text-align:center; } #module_1710755105717 .contents.all_content_outer .content .img_outer .img_show { transition: transform .2s ease-in-out; } #module_1710755105717 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.5); transition: transform .2s ease-in-out; } #module_1710755105717 .captions { display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; gap: 0px; padding: 15px 10px; } #module_1710755105717 .captions a { margin: 0; padding: 4px 0px; line-height: 16px; } #module_1710755105717 .captions .assertion_alt { word-break: break-word; font-size: 16px !important; } @media (max-width:1130px){ #module_1710755105717 .contents.all_content_outer .content { max-width: 215px; } } @media (max-width:1048px){ #module_1710755105717 .contents.all_content_outer .content { max-width: 250px; } } @media (max-width:991px){ .content { max-width: 215px !important; } } @media (max-width:767px){ #module_1710755105717 .contents.all_content_outer { justify-content: center; gap: 20px; } } @media (max-width:575px){ #module_1710755105717 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:499px){ #module_1710755105717 .contents.all_content_outer .content { max-width: 100% !important; } #module_1710755105717 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:420px){ #module_1710755105717 .contents.all_content_outer { grid-template-columns: 1fr; gap: 20px; } } </style> <style> .assertion_alt { text-align: left; padding-top: 10px; } .assertions { width: 100%; max-width: 100%; } #module_1710755179104 .container { padding: 0px; width: 100%; max-width: 1240px; margin: 0px auto; } #module_1710755179104 .container .wrapper { width: 98%; margin: 0px auto; } #module_1710755179104 .img-fluid { height: auto; max-width: 100%; width: auto; border-radius: 10px; } #module_1710755179104 .contents.all_content_outer { display: flex; flex-wrap:wrap; gap: 30px; justify-content: center; } #module_1710755179104 .contents.all_content_outer .content { border: solid 1px #696969; border-radius: 5px; max-width: 235px; } #module_1710755179104 .contents.all_content_outer .content .title_area h5 { display: block; text-transform: capitalize; padding: 10px 10px; margin: 0; text-align: center; word-break: break-word; } #module_1710755179104 .contents.all_content_outer .content .img_outer { padding: 20px 10px; border-top: 1px solid #696969; border-bottom: 1px solid #696969; text-align:center; } #module_1710755179104 .contents.all_content_outer .content .img_outer .img_show { transition: transform .2s ease-in-out; } #module_1710755179104 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.5); transition: transform .2s ease-in-out; } #module_1710755179104 .captions { display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; gap: 0px; padding: 15px 10px; } #module_1710755179104 .captions a { margin: 0; padding: 4px 0px; line-height: 16px; } #module_1710755179104 .captions .assertion_alt { word-break: break-word; font-size: 16px !important; } @media (max-width:1130px){ #module_1710755179104 .contents.all_content_outer .content { max-width: 215px; } } @media (max-width:1048px){ #module_1710755179104 .contents.all_content_outer .content { max-width: 250px; } } @media (max-width:991px){ .content { max-width: 215px !important; } } @media (max-width:767px){ #module_1710755179104 .contents.all_content_outer { justify-content: center; gap: 20px; } } @media (max-width:575px){ #module_1710755179104 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:499px){ #module_1710755179104 .contents.all_content_outer .content { max-width: 100% !important; } #module_1710755179104 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:420px){ #module_1710755179104 .contents.all_content_outer { grid-template-columns: 1fr; gap: 20px; } } </style> <style> .assertion_alt { text-align: left; padding-top: 10px; } .assertions { width: 100%; max-width: 100%; } #module_1710755337913 .container { padding: 0px; width: 100%; max-width: 1240px; margin: 0px auto; } #module_1710755337913 .container .wrapper { width: 98%; margin: 0px auto; } #module_1710755337913 .img-fluid { height: auto; max-width: 100%; width: auto; border-radius: 10px; } #module_1710755337913 .contents.all_content_outer { display: flex; flex-wrap:wrap; gap: 30px; justify-content: center; } #module_1710755337913 .contents.all_content_outer .content { border: solid 1px #696969; border-radius: 5px; max-width: 235px; } #module_1710755337913 .contents.all_content_outer .content .title_area h5 { display: block; text-transform: capitalize; padding: 10px 10px; margin: 0; text-align: center; word-break: break-word; } #module_1710755337913 .contents.all_content_outer .content .img_outer { padding: 20px 10px; border-top: 1px solid #696969; border-bottom: 1px solid #696969; text-align:center; } #module_1710755337913 .contents.all_content_outer .content .img_outer .img_show { transition: transform .2s ease-in-out; } #module_1710755337913 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.5); transition: transform .2s ease-in-out; } #module_1710755337913 .captions { display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; gap: 0px; padding: 15px 10px; } #module_1710755337913 .captions a { margin: 0; padding: 4px 0px; line-height: 16px; } #module_1710755337913 .captions .assertion_alt { word-break: break-word; font-size: 16px !important; } @media (max-width:1130px){ #module_1710755337913 .contents.all_content_outer .content { max-width: 215px; } } @media (max-width:1048px){ #module_1710755337913 .contents.all_content_outer .content { max-width: 250px; } } @media (max-width:991px){ .content { max-width: 215px !important; } } @media (max-width:767px){ #module_1710755337913 .contents.all_content_outer { justify-content: center; gap: 20px; } } @media (max-width:575px){ #module_1710755337913 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:499px){ #module_1710755337913 .contents.all_content_outer .content { max-width: 100% !important; } #module_1710755337913 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:420px){ #module_1710755337913 .contents.all_content_outer { grid-template-columns: 1fr; gap: 20px; } } </style> <style> .assertion_alt { text-align: left; padding-top: 10px; } .assertions { width: 100%; max-width: 100%; } #module_1710755366593 .container { padding: 0px; width: 100%; max-width: 1240px; margin: 0px auto; } #module_1710755366593 .container .wrapper { width: 98%; margin: 0px auto; } #module_1710755366593 .img-fluid { height: auto; max-width: 100%; width: auto; border-radius: 10px; } #module_1710755366593 .contents.all_content_outer { display: flex; flex-wrap:wrap; gap: 30px; justify-content: center; } #module_1710755366593 .contents.all_content_outer .content { border: solid 1px #696969; border-radius: 5px; max-width: 235px; } #module_1710755366593 .contents.all_content_outer .content .title_area h5 { display: block; text-transform: capitalize; padding: 10px 10px; margin: 0; text-align: center; word-break: break-word; } #module_1710755366593 .contents.all_content_outer .content .img_outer { padding: 20px 10px; border-top: 1px solid #696969; border-bottom: 1px solid #696969; text-align:center; } #module_1710755366593 .contents.all_content_outer .content .img_outer .img_show { transition: transform .2s ease-in-out; } #module_1710755366593 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.5); transition: transform .2s ease-in-out; } #module_1710755366593 .captions { display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; gap: 0px; padding: 15px 10px; } #module_1710755366593 .captions a { margin: 0; padding: 4px 0px; line-height: 16px; } #module_1710755366593 .captions .assertion_alt { word-break: break-word; font-size: 16px !important; } @media (max-width:1130px){ #module_1710755366593 .contents.all_content_outer .content { max-width: 215px; } } @media (max-width:1048px){ #module_1710755366593 .contents.all_content_outer .content { max-width: 250px; } } @media (max-width:991px){ .content { max-width: 215px !important; } } @media (max-width:767px){ #module_1710755366593 .contents.all_content_outer { justify-content: center; gap: 20px; } } @media (max-width:575px){ #module_1710755366593 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:499px){ #module_1710755366593 .contents.all_content_outer .content { max-width: 100% !important; } #module_1710755366593 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:420px){ #module_1710755366593 .contents.all_content_outer { grid-template-columns: 1fr; gap: 20px; } } </style> <style> .assertion_alt { text-align: left; padding-top: 10px; } .assertions { width: 100%; max-width: 100%; } #module_1710755397399 .container { padding: 0px; width: 100%; max-width: 1240px; margin: 0px auto; } #module_1710755397399 .container .wrapper { width: 98%; margin: 0px auto; } #module_1710755397399 .img-fluid { height: auto; max-width: 100%; width: auto; border-radius: 10px; } #module_1710755397399 .contents.all_content_outer { display: flex; flex-wrap:wrap; gap: 30px; justify-content: center; } #module_1710755397399 .contents.all_content_outer .content { border: solid 1px #696969; border-radius: 5px; max-width: 235px; } #module_1710755397399 .contents.all_content_outer .content .title_area h5 { display: block; text-transform: capitalize; padding: 10px 10px; margin: 0; text-align: center; word-break: break-word; } #module_1710755397399 .contents.all_content_outer .content .img_outer { padding: 20px 10px; border-top: 1px solid #696969; border-bottom: 1px solid #696969; text-align:center; } #module_1710755397399 .contents.all_content_outer .content .img_outer .img_show { transition: transform .2s ease-in-out; } #module_1710755397399 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.5); transition: transform .2s ease-in-out; } #module_1710755397399 .captions { display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; gap: 0px; padding: 15px 10px; } #module_1710755397399 .captions a { margin: 0; padding: 4px 0px; line-height: 16px; } #module_1710755397399 .captions .assertion_alt { word-break: break-word; font-size: 16px !important; } @media (max-width:1130px){ #module_1710755397399 .contents.all_content_outer .content { max-width: 215px; } } @media (max-width:1048px){ #module_1710755397399 .contents.all_content_outer .content { max-width: 250px; } } @media (max-width:991px){ .content { max-width: 215px !important; } } @media (max-width:767px){ #module_1710755397399 .contents.all_content_outer { justify-content: center; gap: 20px; } } @media (max-width:575px){ #module_1710755397399 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:499px){ #module_1710755397399 .contents.all_content_outer .content { max-width: 100% !important; } #module_1710755397399 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:420px){ #module_1710755397399 .contents.all_content_outer { grid-template-columns: 1fr; gap: 20px; } } </style> <style> .assertion_alt { text-align: left; padding-top: 10px; } .assertions { width: 100%; max-width: 100%; } #module_1710755434201 .container { padding: 0px; width: 100%; max-width: 1240px; margin: 0px auto; } #module_1710755434201 .container .wrapper { width: 98%; margin: 0px auto; } #module_1710755434201 .img-fluid { height: auto; max-width: 100%; width: auto; border-radius: 10px; } #module_1710755434201 .contents.all_content_outer { display: flex; flex-wrap:wrap; gap: 30px; justify-content: center; } #module_1710755434201 .contents.all_content_outer .content { border: solid 1px #696969; border-radius: 5px; max-width: 235px; } #module_1710755434201 .contents.all_content_outer .content .title_area h5 { display: block; text-transform: capitalize; padding: 10px 10px; margin: 0; text-align: center; word-break: break-word; } #module_1710755434201 .contents.all_content_outer .content .img_outer { padding: 20px 10px; border-top: 1px solid #696969; border-bottom: 1px solid #696969; text-align:center; } #module_1710755434201 .contents.all_content_outer .content .img_outer .img_show { transition: transform .2s ease-in-out; } #module_1710755434201 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.5); transition: transform .2s ease-in-out; } #module_1710755434201 .captions { display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; gap: 0px; padding: 15px 10px; } #module_1710755434201 .captions a { margin: 0; padding: 4px 0px; line-height: 16px; } #module_1710755434201 .captions .assertion_alt { word-break: break-word; font-size: 16px !important; } @media (max-width:1130px){ #module_1710755434201 .contents.all_content_outer .content { max-width: 215px; } } @media (max-width:1048px){ #module_1710755434201 .contents.all_content_outer .content { max-width: 250px; } } @media (max-width:991px){ .content { max-width: 215px !important; } } @media (max-width:767px){ #module_1710755434201 .contents.all_content_outer { justify-content: center; gap: 20px; } } @media (max-width:575px){ #module_1710755434201 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:499px){ #module_1710755434201 .contents.all_content_outer .content { max-width: 100% !important; } #module_1710755434201 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:420px){ #module_1710755434201 .contents.all_content_outer { grid-template-columns: 1fr; gap: 20px; } } </style> <style> .assertion_alt { text-align: left; padding-top: 10px; } .assertions { width: 100%; max-width: 100%; } #module_1710755480638 .container { padding: 0px; width: 100%; max-width: 1240px; margin: 0px auto; } #module_1710755480638 .container .wrapper { width: 98%; margin: 0px auto; } #module_1710755480638 .img-fluid { height: auto; max-width: 100%; width: auto; border-radius: 10px; } #module_1710755480638 .contents.all_content_outer { display: flex; flex-wrap:wrap; gap: 30px; justify-content: center; } #module_1710755480638 .contents.all_content_outer .content { border: solid 1px #696969; border-radius: 5px; max-width: 235px; } #module_1710755480638 .contents.all_content_outer .content .title_area h5 { display: block; text-transform: capitalize; padding: 10px 10px; margin: 0; text-align: center; word-break: break-word; } #module_1710755480638 .contents.all_content_outer .content .img_outer { padding: 20px 10px; border-top: 1px solid #696969; border-bottom: 1px solid #696969; text-align:center; } #module_1710755480638 .contents.all_content_outer .content .img_outer .img_show { transition: transform .2s ease-in-out; } #module_1710755480638 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.5); transition: transform .2s ease-in-out; } #module_1710755480638 .captions { display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; gap: 0px; padding: 15px 10px; } #module_1710755480638 .captions a { margin: 0; padding: 4px 0px; line-height: 16px; } #module_1710755480638 .captions .assertion_alt { word-break: break-word; font-size: 16px !important; } @media (max-width:1130px){ #module_1710755480638 .contents.all_content_outer .content { max-width: 215px; } } @media (max-width:1048px){ #module_1710755480638 .contents.all_content_outer .content { max-width: 250px; } } @media (max-width:991px){ .content { max-width: 215px !important; } } @media (max-width:767px){ #module_1710755480638 .contents.all_content_outer { justify-content: center; gap: 20px; } } @media (max-width:575px){ #module_1710755480638 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:499px){ #module_1710755480638 .contents.all_content_outer .content { max-width: 100% !important; } #module_1710755480638 .contents.all_content_outer .content .img_outer .img_show:hover { transform: scale(1.3); } } @media (max-width:420px){ #module_1710755480638 .contents.all_content_outer { grid-template-columns: 1fr; gap: 20px; } } </style> <style> .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul{ list-style:none; padding:0; margin:0 } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li,.tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li a{ display:block; padding-right:0rem; cursor:pointer } .tf-footer-04 .tf-footer-nav li a{ line-height:2.5rem } .tf-footer-04 .tf-footer-nav li a:not(:hover){ color:inherit } .tf-footer-04 .social{ list-style:none; padding:0; margin:1rem 0 } .tf-footer-04 .social li{ display:inline-block; text-align:center } .tf-footer-04 .social li a{ border-bottom:none; font-size:1.4em } .tf-footer-04 ul.social li{ display:inline-block } .tf-footer-04 ul.social li i{ border-radius:50%; padding:6px; margin:3px;opacity:1;color:#fff; width:42px; height:42px;display:flex; justify-content:center; align-items:center; -webkit-transition:all ease-in-out .3s; -o-transition:all ease-in-out .3s; transition:all ease-in-out .3s; font-size:18px } .tf-footer-04 ul.social li a:hover i{ opacity:.75 } .tf-footer-04 ul.social li:hover, ul.social li a:hover { opacity: 1; } .tf-footer-04 .footer-logo { margin-bottom: .8rem; padding-bottom: 3rem; } .tf-footer-04 ul.hs-menu-children-wrapper { list-style-type: none; padding: 0; } .tf-footer-04 li.hs-menu-item.hs-menu-depth-2 a { padding: 8px 20px; display: block; } .tf-footer-04 li.hs-menu-item.hs-menu-depth-2 a:hover { background: #000; color: #fff; } .tf-footer-04 .row.footer-row { -webkit-box-align: center; -ms-flex-align: center; align-items: center; } .tf-footer-04 .footer-logo-socials img { max-width: 100%; height: auto; } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li:hover a, .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li a:hover { color: rgba(129, 206, 228,1.0); } @media only screen and (max-width: 768px) { .tf-footer-04 ul.social li { margin-right: 0.5rem; margin-left: 0; } .row.footer-row { -webkit-box-orient: vertical; -webkit-box-direction: reverse; -ms-flex-direction: column-reverse; flex-direction: column-reverse; } .tf-footer-04 .social { padding-bottom: 0.2rem; padding-top: 0; display: flex; justify-content: center; } .footer-row p { margin-bottom: 20px !important; text-align: center; } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li, .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li a { line-height: 3; } } .footer-heading { padding-bottom: 5px; margin-top: 20px; } .footer-logo-socials { margin: 40px 0 0 } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul { display: block } .footer-row p { margin-bottom: 0 } .footer-email { padding-bottom: 60px; max-width: 550px; margin: auto; position: relative } .footer-email .actions .hs-button { transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: Poppins, sans-serif; font-style: normal; font-weight: 400; text-decoration: none; font-size: 2rem; line-height: 1.1812500000000001rem; height: 45px; width: 45px; text-align: center; padding: 0rem; border: 1px solid; border-radius: 50%; display: -webkit-inline-box; display: -ms-inline-flexbox; display: flex; justify-content: center; -webkit-box-align: center; -ms-flex-align: center; align-items: center; position: absolute; right: 7px; bottom: 6.8% } .footer-email form { position: relative } .footer-email input:not([type="radio"]):not([type="checkbox"]):not([type="file"]):not([type="submit"]):not([type="button"]) { border-radius: 40px; background: #012E41; border-color: #012E41; color: #f9f9f9; box-shadow: 0 3px 20px #0000002e } .footer-email .hs-error-msgs { position: absolute } .footer-email input[type=submit].hs-button.primary { background: #ffffff !important; color: #012e41; border-color: #ffffff !important } .tf-footer-04 svg { width: 100%; height: auto; margin-top: -15px } .footer__logo { padding-bottom: 10px; } .footer__logo img { width: 150px; height: auto; object-fit: contain } @media(max-width:481px) { .footer-email .actions .hs-button { position: absolute; right: 2px; bottom: 2.5% } .pl-05 { padding-left: 20px } } .dnd_area-module-4 { position:relative; } .pl-05{ padding-left:20px } .submitted-message{ text-align:center; color:green } .dnd_area-module-4 p a{ border:0!important; text-decoration:none } .email__form input.hs-input.invalid.error{ padding:15px; width:100%; border:none; border-radius:4px; margin-bottom:10px } .email__form ul.no-list.hs-error-msgs.inputs-list{ padding:0 } </style>  <style id="hs_editor_style" type="text/css"> .dnd_area-row-2-force-full-width-section > .row-fluid { max-width: none !important; } .dnd_area-row-3-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-4-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-5-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-6-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-7-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-8-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-9-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-10-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-11-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-12-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-13-max-width-section-centering > .row-fluid { max-width: 1140px !important; margin-left: auto !important; margin-right: auto !important; } .module_17108411078603-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .module_17108411078603-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .widget_1710841070902-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .widget_1710841070902-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .module_17108419241563-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .module_17108419241563-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .module_17108419623243-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .module_17108419623243-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .module_17108419681093-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .module_17108419681093-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .module_17108419734163-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .module_17108419734163-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .module_17108419788333-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .module_17108419788333-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .module_17108419844893-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .module_17108419844893-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .module_17108419924903-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .module_17108419924903-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .module_17108419973983-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .module_17108419973983-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } /* HubSpot Non-stacked Media Query Styles */ @media (min-width:768px) { .cell_17042824138292-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_17108411112783-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17108411112783-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1710841111278-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841111278-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17042822984734-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_17108410715682-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17108410715682-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1710841071567-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841071567-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17042825674672-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_1710841926781-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841926781-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1710841926780-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841926780-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17042825843122-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_17108419645792-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17108419645792-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1710841964578-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841964578-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1704282705186-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_17108419708012-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17108419708012-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1710841970800-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841970800-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17042827196262-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_1710841975648-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841975648-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1710841975647-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841975647-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17042827535762-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_17108419818462-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17108419818462-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1710841981845-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841981845-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17042827850642-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_17108419893903-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17108419893903-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1710841989390-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841989390-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17042828496932-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_1710841994907-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841994907-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1710841994906-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841994906-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17042828847312-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_17108419998153-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17108419998153-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1710841999815-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1710841999815-vertical-alignment > div { flex-shrink: 0 !important; } } /* HubSpot Styles (default) */ .dnd_area-row-3-padding { padding-top: 60px !important; padding-left: 20px !important; padding-right: 20px !important; } .dnd_area-row-4-padding { padding-top: 10px !important; padding-bottom: 10px !important; padding-left: 10px !important; padding-right: 10px !important; } .dnd_area-row-5-padding { padding-top: 10px !important; padding-bottom: 10px !important; padding-left: 10px !important; padding-right: 10px !important; } .dnd_area-row-6-padding { padding-top: 10px !important; 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class="minimal-mobile-menu-link"><span>IT Service Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link"><span>Observability</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link"><span>Human Capital Management</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link"><span>Employee Experience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/learningmanagement" class="minimal-mobile-menu-link"><span>Learning Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/payrollmanagement" class="minimal-mobile-menu-link"><span>Payroll Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/talentmanagement" class="minimal-mobile-menu-link"><span>Talent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/totalcompensationmanagement" class="minimal-mobile-menu-link"><span>Total Compensation Management</span></a></span> </li> <li 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class="minimal-mobile-menu-link"><span>Digital Experience Platform</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link"><span>Digital Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link"><span>Intelligent Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link"><span>Marketing Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link"><span>ERP & Continuous Accounting</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link"><span>Consolidate & Close Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link"><span>Procure-to-Pay</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link"><span>Order-to-Cash</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link"><span>Office of Revenue</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link"><span>Digital Commerce</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link"><span>Partner Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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href="https://www.isg-research.net/focus/operationsandsupplychain/productinformationmanagement" class="minimal-mobile-menu-link"><span>Product Information Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/propertytechnology" class="minimal-mobile-menu-link"><span>Property Technology</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/supplierrelationshipmanagement" class="minimal-mobile-menu-link"><span>Supplier Relationship Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/sustainabilitymanagement" class="minimal-mobile-menu-link"><span>Sustainability 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class="minimal-mobile-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-mobile-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-mobile-menu-link"><span>Food & Beverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-mobile-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-mobile-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-mobile-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-mobile-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-mobile-menu-link"><span>Media & Entertainment</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-mobile-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-mobile-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link"><span>Research</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-mobile-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Analyst Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-mobile-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-mobile-submenu 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These Market Assertions are for use and license to clients and are designed to provoke collaboration and discussion. </span></p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-section dnd_area-row-4-max-width-section-centering dnd_area-row-4-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_17042824138292-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row cell_17042824138292-row-0-vertical-alignment"> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell cell_1710841111278-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_17108411078603-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17108411078603" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_17108411078603_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_Analytics_Expertise_600px.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="2024_VR_Analytics_Expertise_600px" title="2024_VR_Analytics_Expertise_600px" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell cell_17108411112783-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1704282446722" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1704282446722_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a name="analytics" style="min-width: 100%; float: right;" id="analytics" data-hs-anchor="true"></a> <h3>Analytics & Data</h3> <p><span>ISG Software</span> Research offers guidance on analytics to help organizations apply analytics & data technology to help derive its optimal value. Going beyond earlier methods of business intelligence, dashboards and reports is essential to ensure that everyone is able to not only access analytics, but act on them to optimize their business.</p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1710754852786" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-accordion"> <div class="hs-accordion__item" aria-expanded=""> <button> View Market Assertions <span class="hs-accordion__item-icon"></span> </button> <main> <div class="hs-accordion__item-content"> <section id="module_1710754852786" class="assertions"> <div class="container"> <div class="wrapper"> <div class="contents all_content_outer"> <div class="content"> <div class="title_area">  <h5>AI ML </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AI_BI_Separation_1_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AI_BI_Separation_1_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AI_BI_Separation_1_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, AI and ML approaches will remain largely independent of business intelligence approaches, requiring three-quarters of enterprises to maintain multiple, separate skill sets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI ML </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AI_Model_Governance_2_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AI_Model_Governance_2_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AI_Model_Governance_2_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, model governance will remain a significant concern for more than one-half of enterprises, limiting the deployment, and therefore the realized value, of AI and ML models.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI ML </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_Analytics_Generative_ML_3_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_Analytics_Generative_ML_3_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_Analytics_Generative_ML_3_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, almost all software providers will expand the reach of analytics with further investment in both GenAI and ML capabilities.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI ML </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_Multi_Model_AIML_4_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_Multi_Model_AIML_4_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_Multi_Model_AIML_4_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, AI and ML software providers will increase investment forging relationships with independent Gen AI model developers to provide enterprises with access to multiple public and private models.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI ML </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_MLOps_investment_5_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_MLOps_investment_5_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_MLOps_investment_5_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, AI and ML software providers will increase investment in MLOps functionality to facilitate the operationalization of ML models by enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI ML </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_New_AI_Investments_6_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_New_AI_Investments_6_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_New_AI_Investments_6_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of enterprises will realize their AI competencies and skills are insufficient and will require new investments to avoid being at a competitive disadvantage.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI ML </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AI_Analytics_People_7_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AI_Analytics_People_7_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AI_Analytics_People_7_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, three-quarters of enterprises will unify their AI and ML teams with data and analytics professionals to ensure centralization of the disciplines and achieve the desired organizational impact.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI ML </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AIML_Governance_8_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AIML_Governance_8_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AIML_Governance_8_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of enterprises will realize that a lack of AI and ML governance has resulted in biased and ethically questionable decisions.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI ML </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AIML_Bias_Detection_9_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AIML_Bias_Detection_9_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AIML_AIML_Bias_Detection_9_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 8 in 10 AI and ML tools will include bias detection and mitigation capabilities, providing better assurance and governance to enterprises using these products.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_AI_Streamline_Ops_10_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_AI_Streamline_Ops_10_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_AI_Streamline_Ops_10_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 9 in 10 analytics processes will be enhanced by AI and ML to streamline operations and increase the value that can be derived from data.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Decision_Intel_Adoption_11_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Decision_Intel_Adoption_11_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Decision_Intel_Adoption_11_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-third of enterprises will adopt decision intelligence software to assess and improve the effectiveness of business decisions.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_BI_Reassessment_12_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_BI_Reassessment_12_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_BI_Reassessment_12_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-half of enterprises will reassess their plans for business intelligence software adoption to reflect increased availability of analytics capabilities in enterprise applications.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Guided_Analytics_13_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Guided_Analytics_13_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Guided_Analytics_13_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, three-quarters of enterprises will include guided analytics processes and storytelling capabilities to help create and deliver insights for line-of-business personnel.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Analytics_BI_Access_14_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Analytics_BI_Access_14_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Analytics_BI_Access_14_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the majority of the workforce in more than one-half of organizations will still not be using analytics and BI and therefore will not be executing their roles optimally.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Augmented_Intelligence_15_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Augmented_Intelligence_15_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Augmented_Intelligence_15_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, almost all business intelligence software providers will include augmented intelligence based on GenAI to make analytics easier to use.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Decision_Intelligence_Challenge_16_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Decision_Intelligence_Challenge_16_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Decision_Intelligence_Challenge_16_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, less than one-third of analytics software providers will include driver-based planning capabilities, making decision intelligence more difficult.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_AI_Perf_Metrics_17_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_AI_Perf_Metrics_17_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_AI_Perf_Metrics_17_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of analytics software providers will incorporate AI and ML to identify the most relevant performance metrics that achieve strategic and operational objectives.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Analytics_ESG_Support_18_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Analytics_ESG_Support_18_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Analytics_ESG_Support_18_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, less than one-half of analytics software providers will offer off-the-shelf analytics that facilitate the use of established environmental metrics to measure and report ESG performance.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Chatbot_Convers_Experiences_19_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Chatbot_Convers_Experiences_19_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Chatbot_Convers_Experiences_19_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of enterprises will deploy chatbots and other conversational experiences as standard BI interfaces, making it easier for line-of-business personnel to derive value from analytics.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Collab_Platform_NL_20_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Collab_Platform_NL_20_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Collab_Platform_NL_20_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will replace legacy business intelligence tools with analytic platforms that are collaborative and utilize GenAI to inform and guide business professionals.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_BI_Collab_AnalyticOps_21_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_BI_Collab_AnalyticOps_21_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_BI_Collab_AnalyticOps_21_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 8 in 10 BI software platforms will include collaborative capabilities designed to support AnalyticOps initiatives to improve decision-making, task management and compliance.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Cross-Functional_Analytics_22_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Cross-Functional_Analytics_22_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Cross-Functional_Analytics_22_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than two-thirds of line-of-business personnel will have immediate access to cross-functional analytics embedded in activities and processes, helping to make operational decision-making more efficient and effective.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Embedded_Analytics_Processes_23_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Embedded_Analytics_Processes_23_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Embedded_Analytics_Processes_23_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of embedded analytics processes will include AI and ML algorithms to improve line-of-business decision-making.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Embedded_Analytics_Governance_24_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Embedded_Analytics_Governance_24_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Analytics_Embedded_Analytics_Governance_24_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will adopt embedded analytics to support their CI/CD processes, providing more agility and better governance to their analytics processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Quantum_Applications_25_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Quantum_Applications_25_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Quantum_Applications_25_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, industry-specific quantum computing applications will begin to be released based on open-source toolkits, functions and patterns that avoid the need for developers to program at the quantum circuit level.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Visualization_Actions_26_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Visualization_Actions_26_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Visualization_Actions_26_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-third of enterprises will realize they must scrap their use of analytics dashboards and visualization due to the failure of these tools to provide actionable recommendations.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Effective_AIML_27_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Effective_AIML_27_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Effective_AIML_27_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, three-quarters of enterprises will realize their analytics are ineffective without GenAI capabilities to guide the workforce with personalized recommended actions necessary to improve outcomes.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_CoE_Formation_28_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_CoE_Formation_28_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_CoE_Formation_28_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, two-thirds of enterprises will have established a Center of Excellence (CoE) to guide the transformation and effective application of analytics and ensure the delivery of optimal value.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_CoE_Analytics_Governance_29_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_CoE_Analytics_Governance_29_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_CoE_Analytics_Governance_29_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, two-thirds of enterprises will have established a Center of Excellence (CoE) focused on the governance and security of analytics and data to reduce risk in organizational decision-making.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Digital_Experience_Effectiveness_30_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Digital_Experience_Effectiveness_30_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Digital_Experience_Effectiveness_30_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the digital experiences in analytics and data will be found ineffective in more than one-half of enterprises, leading to re-evaluation of their analytics strategy.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Continuous_Dev_Delivery_31_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Continuous_Dev_Delivery_31_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Continuous_Dev_Delivery_31_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, analytics and data software providers will continue to adapt their software development practices to support continuous development and delivery via managed cloud services.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Code_Generation_Conversion_32_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Code_Generation_Conversion_32_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Code_Generation_Conversion_32_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, analytics and data software providers will prioritize the delivery of automated code and query generation and conversion capabilities based on GenAI.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_AI_Data_Processes_33_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_AI_Data_Processes_33_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_AI_Data_Processes_33_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, three-quarters of all data processes will use AI and ML to accelerate the realization of value from the data.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_CDO_Data_Governance_34_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_CDO_Data_Governance_34_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_CDO_Data_Governance_34_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the primary concern for more than three-quarters of Chief Data Officers will be governing the reliability, privacy and security of their organization’s data.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Security_Data_Sovereignty_35_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Security_Data_Sovereignty_35_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Security_Data_Sovereignty_35_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the intersection of security and data sovereignty will require more than one-half of enterprises to increase investment in technology and expertise to enable the realization of enterprise data-driven agendas.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Shift_to_Cloud_36_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Shift_to_Cloud_36_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Shift_to_Cloud_36_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, 8 in 10 enterprises will migrate on-premises analytics and data workloads to cloud environments, shifting focus to improving innovation and efficiency rather than maintaining existing systems.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Local_Data_Processing_37_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Local_Data_Processing_37_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Local_Data_Processing_37_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, nearly all multinational enterprises will invest in local data processing infrastructure and services to mitigate against the risks associated with data transfer and to satisfy regional regulatory requirements.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Leadership_Change_Investment_38_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Leadership_Change_Investment_38_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Leadership_Change_Investment_38_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, three-quarters of enterprises will invest in organizational and leadership changes, leveraging executive support to accelerate data-driven business culture.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Training_NL_Investment_39_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Training_NL_Investment_39_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Training_NL_Investment_39_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, 9 in 10 enterprises will increase investment in training and the use of natural language interfaces to accelerate data literacy and facilitate self-service analytics.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ANALYTICS AND DATA </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Exploration_Investment_40_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Exploration_Investment_40_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Exploration_Investment_40_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, more than three-quarters of enterprises will invest in greater experimentation and exploration, utilizing data science to identify new business challenges and opportunities.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_MLOps_Vendors_41_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_MLOps_Vendors_41_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_MLOps_Vendors_41_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, data intelligence software providers will accelerate the delivery of native MLOps and AI governance functionality to better support the deployment, monitoring and management of AI and ML models.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Increased_Business_Access_42_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Increased_Business_Access_42_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Increased_Business_Access_42_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, almost all enterprises using data catalog products will increase business user access, facilitating self-service data discovery and accelerating data intelligence and democratization initiatives.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Trust_and_Metadata_43_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Trust_and_Metadata_43_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Trust_and_Metadata_43_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, three-quarters of enterprises will be engaged in data intelligence initiatives to increase trust in their data by leveraging metadata to understand how, when and where data is used in their organization, and by whom.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Analytic_Ops_Agility_44_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Analytic_Ops_Agility_44_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Analytic_Ops_Agility_44_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will adopt an AnalyticOps approach similar to, and integrated with, their DataOps processes to enhance responsiveness and agility.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Multiple_Data_Catalogs_45_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Multiple_Data_Catalogs_45_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Multiple_Data_Catalogs_45_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of all enterprises will continue to utilize multiple data catalog technologies, running the risk of creating silos of information knowledge.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Governance_Decisions_46_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Governance_Decisions_46_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Governance_Decisions_46_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than three-quarters of enterprises will use data catalog technologies to improve data governance and accelerate data-driven decision-making.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Spreadsheet_Use_47_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Spreadsheet_Use_47_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Spreadsheet_Use_47_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will continue to use spreadsheets in data governance, jeopardizing the robustness of operational effectiveness.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_data_production_consumption_48_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_data_production_consumption_48_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_data_production_consumption_48_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, data intelligence software providers will increase investment in functionality that enables enterprises to take a holistic view of data production and data consumption, improving the realization of expected business outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_AnalyticOps_Investment_49_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_AnalyticOps_Investment_49_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_AnalyticOps_Investment_49_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, data intelligence software providers will increase investment in AnalyticOps functionality that facilitates the continuous integration and deployment of analytics as well as automated analyses and insights using AI and ML.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Regulations_Cultural_Priorities_50_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Regulations_Cultural_Priorities_50_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Regulations_Cultural_Priorities_50_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, regional regulations and cultural attitudes will continue to shape organizational priorities toward the adoption of data governance technologies and processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Man_Automation_51_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Man_Automation_51_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Man_Automation_51_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than three-quarters of enterprises’ data management processes will be enhanced with AI and ML to increase automation, accuracy, agility and speed.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_ELT_Support_52_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_ELT_Support_52_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_ELT_Support_52_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than three-quarters of enterprises’ information architectures will support ELT (extract, load, transform) patterns to accelerate data processing and maximize the value of large volumes of data.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Product_Investment_53_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Product_Investment_53_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Product_Investment_53_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 8 in 10 enterprises will have data spread across multiple cloud providers and on-premises data centers, requiring investment in data management products that span multiple locations.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Integrity_Growth_54_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Integrity_Growth_54_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Integrity_Growth_54_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, three-quarters of enterprises will be engaged in data integrity initiatives to increase trust in their data processes using data quality and master data management tools.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Fabric_Adoption_55_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Fabric_Adoption_55_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Fabric_Adoption_55_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, three-quarters of enterprises will adopt data fabric technologies to facilitate the management and processing of data across multiple data platforms and cloud environments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Virtualization_Query_Federation_56_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Virtualization_Query_Federation_56_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Virtualization_Query_Federation_56_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than three-quarters of enterprises will use data virtualization and query federation capabilities to avoid data movement while accessing and querying data outside their primary analytic data platform.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data-as-a-Product_57_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data-as-a-Product_57_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data-as-a-Product_57_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than 6 in 10 enterprises will adopt technologies to facilitate the delivery of data as a product as they adapt their cultural and organizational approaches to data ownership in the context of data mesh.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Catalog_Focus_58_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Catalog_Focus_58_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataIntel_Data_Catalog_Focus_58_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, enterprises will increase strategic focus on data catalogs as the intersection of data production and data consumption, enabling the self-service creation and sharing of data products based on trusted and governed data sources.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_DataOps_Consolidation_59_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_DataOps_Consolidation_59_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_DataOps_Consolidation_59_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, data operations software providers will increase investment in consolidated platforms, addressing a combination of data pipeline development, testing and deployment needs, as well as data orchestration and data observability.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Event-Driven_Microservices_60_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Event-Driven_Microservices_60_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Event-Driven_Microservices_60_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, approaches to data operations will continue to evolve as enterprises adapt their approaches to data processing pipelines to reflect increased adoption of event-driven architecture and microservices.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Reliability_61_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Reliability_61_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Reliability_61_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, two-thirds of enterprises will invest in initiatives to improve trust in data through automated data observability tools addressing the detection, resolution and prevention of data reliability issues.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Engineering_Adoption_62_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Engineering_Adoption_62_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Engineering_Adoption_62_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, three-quarters of enterprises will adopt data engineering processes that span data integration, transformation and preparation producing repeatable data pipelines that create more agile information architectures.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Orchestration_63_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Orchestration_63_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Orchestration_63_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-half of enterprises will adopt data orchestration technologies to automate and coordinate data workflows and increase efficiency and agility in data and analytics projects.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_DataOps_Agility_64_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_DataOps_Agility_64_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_DataOps_Agility_64_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, two-thirds of enterprises will have adopted a DataOps approach to data engineering processes, enabling them to be more flexible and agile.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Ingest_Transform_65_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Ingest_Transform_65_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Ingest_Transform_65_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, awareness of DataOps will continue to increase as enterprises adapt their data engineering processes to the growing need for continuous and automated data ingestion, transformation and delivery.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_DataOps_Reliability_Improvement_66_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_DataOps_Reliability_Improvement_66_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_DataOps_Reliability_Improvement_66_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of enterprises will have adopted agile and collaborative data operations practices to facilitate responsiveness, avoid repetitive tasks and deliver measurable data reliability improvements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Observability_67_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Observability_67_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataOps_Data_Observability_67_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, data operations software providers will prioritize the development of data observability functionality to deliver more automated approaches to data engineering and improve trust in enterprise data.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Intelligent_Personalized_Apps_68_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Intelligent_Personalized_Apps_68_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Intelligent_Personalized_Apps_68_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the development of intelligent applications providing personalized experiences driven by GenAI will increase demand for data platforms capable of supporting hybrid operational and analytic processing.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Cloud_Object_Stores_69_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Cloud_Object_Stores_69_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Cloud_Object_Stores_69_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, three-quarters of enterprises will be using cloud object stores as the primary persistence store for analytic data platform workloads.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Use_Cases_70_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Use_Cases_70_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AnalyticsData_Use_Cases_70_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, more than three-quarters of data platform use cases will have functional requirements that encourage the use of specialized analytic or operational data platforms.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Self-Service_Analytics_71_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Self-Service_Analytics_71_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Self-Service_Analytics_71_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, data platform software providers will continue to prioritize investment in data governance functionality to enable self-service data discovery, analytics and greater business agility.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Cloud_Adoption_72_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Cloud_Adoption_72_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Cloud_Adoption_72_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than three-quarters of enterprises will use cloud-based products and services as their primary analytic data platform, making it easier to adopt and scale operations as necessary.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Unstructured_Data_Req_73_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Unstructured_Data_Req_73_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Unstructured_Data_Req_73_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than three-quarters of enterprises will require unstructured data storage and processing capabilities in their data lakes to maximize the value of audio, video and image data.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Data_Lakehouse_Investment_74_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Data_Lakehouse_Investment_74_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Data_Lakehouse_Investment_74_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 9 in 10 current data lake adopters will be investing in data lakehouse architecture to improve the business value generated from the accumulated data.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Data_Tech_Converging_75_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Data_Tech_Converging_75_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Data_Tech_Converging_75_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, data warehouse, data lake and data streaming technologies will converge to create analytic data platforms enabling enterprises to collect and analyze all types of operations-generated information.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Actionable_Vendor_Insights_76_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Actionable_Vendor_Insights_76_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Actionable_Vendor_Insights_76_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, analytic data platform software providers will continue to incorporate native data management, analytics and ML with their data persistence and processing functionality to accelerate actionable insight.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Vendor_Hybrid_Analytics_77_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Vendor_Hybrid_Analytics_77_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Vendor_Hybrid_Analytics_77_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, analytic data platform software providers will continue to evolve their offerings to deliver data processing and analytics across hybrid environments that span on-premises and multiple cloud providers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Real-time_Adoption_78_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Real-time_Adoption_78_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Real-time_Adoption_78_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of enterprises will adopt specialist real-time analytic data platforms to develop and support data-intensive operational applications.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Analytics_Acceleration_Adoption_79_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Analytics_Acceleration_Adoption_79_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Analytics_Acceleration_Adoption_79_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, requirements for high-performance analytics and GenAI will expedite the adoption of data platforms designed to leverage GPUs and in-memory processing for analytics acceleration.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_DataLake_Table_Formats_80_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_DataLake_Table_Formats_80_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_DataLake_Table_Formats_80_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more 8 in 10 data lake users will adopt emerging table formats to support transactional consistency when inserting, updating and deleting data in data lake environments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_In-Database_Data_Science_81_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_In-Database_Data_Science_81_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_In-Database_Data_Science_81_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, analytic data platform software providers will increase their native support for AI and ML algorithms, functions and tools to enable in-database data science.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_On-Premises_Opportunity_82_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_On-Premises_Opportunity_82_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_On-Premises_Opportunity_82_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-fifth of existing operational database workloads will remain on-premises due in part to security, data sovereignty and performance reasons, requiring enterprises to explore long-term approaches to hybrid cloud.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Fault_Tolerance_83_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Fault_Tolerance_83_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Fault_Tolerance_83_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, two-thirds of enterprises will re-examine their current operational database suppliers with a view to improving fault tolerance and supporting the development of new intelligent operational applications.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Relational_Database_Vendors_84_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Relational_Database_Vendors_84_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Relational_Database_Vendors_84_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, emerging relational and non-relational database providers will primarily be adopted for new applications with incumbent relational database software providers deployed for the majority of existing operational workloads.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Hybrid_Processing_85_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Hybrid_Processing_85_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Hybrid_Processing_85_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, operational data platform providers will accelerate investment in hybrid operational and analytic processing capabilities to support growing demand for data-intensive intelligent operational applications.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Hybrid_Delivery_86_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Hybrid_Delivery_86_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Hybrid_Delivery_86_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, operational data platform software providers will continue to evolve their offerings to deliver elastic scalability and resiliency to support data processing across hybrid environments spanning on-premises and cloud providers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Serverless_Databases_87_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Serverless_Databases_87_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Serverless_Databases_87_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-half of enterprises will adopt serverless databases to support development and test environments as well as ephemeral workloads with sporadic usage requirements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Graph_Databases_88_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Graph_Databases_88_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Graph_Databases_88_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-third of enterprises will adopt graph databases to support applications that rely on the identification and navigation of relationships.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Document_Databases_89_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Document_Databases_89_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Document_Databases_89_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-half of enterprises will adopt document databases to store data without fixed schema, facilitating rapid and application development and business agility.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Distributed_Architecture_90_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Distributed_Architecture_90_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Distributed_Architecture_90_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-third of enterprises will adopt data platforms that span distributed architecture, supporting applications that require data processing across geographic and availability zones.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Vector_General_Database_91_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Vector_General_Database_91_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Vector_General_Database_91_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of enterprises will use general-purpose databases to store and process vector embeddings for use with GenAI applications.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Specialist_Vector_Database_92_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Specialist_Vector_Database_92_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_Specialist_Vector_Database_92_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, less than one-quarter of enterprises will adopt specialist vector databases to store and process vector embeddings for use with GenAI applications.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DATA PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_GenAI_Vector_RAG_93_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_GenAI_Vector_RAG_93_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DataPlat_GenAI_Vector_RAG_93_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, almost all enterprises developing applications based on GenAI will explore the use of vector search and retrieval-augmented generation to complement foundation models with proprietary data and content.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Holistic_Governance_94_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Holistic_Governance_94_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Holistic_Governance_94_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-half of enterprises will adapt their data management and governance processes, taking a holistic approach to managing and governing data in motion alongside data at rest.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_Enablement_95_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_Enablement_95_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_Enablement_95_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of enterprises will incorporate streaming analytics into their business processes, enabling faster response to opportunities and threats.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_Events_96_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_Events_96_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_Events_96_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-third of enterprises will advance their streaming analytics to be more real-time through integration of event-processing systems to guide timely interactions.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_BI_97_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_BI_97_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_BI_97_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all business intelligence software providers will incorporate streaming analytics to mix historical analyses with real-time or near-real-time analyses.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_Alerts_98_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_Alerts_98_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Streaming_Analytics_Alerts_98_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, alerts and notifications will be the primary action resulting from streaming analytics informing individuals of opportunities and threats in the market.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Standard_Info_Architecture_99_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Standard_Info_Architecture_99_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Standard_Info_Architecture_99_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than three-quarters of enterprises’ standard information architectures will include streaming data and event processing, allowing enterprises to be more responsive and provide better customer experiences.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Low_Latency_100_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Low_Latency_100_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Low_Latency_100_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, two-thirds of enterprises will require streaming and event data processes with low latency of seconds or sub-seconds to satisfy operational requirements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Support_Priority_101_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Support_Priority_101_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Support_Priority_101_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, data platform and data management software providers will continue to prioritize investment in streaming and event processing functionality as they adapt their products to address growing demand for real-time data processing.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Investigate_Database_Products_102_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Investigate_Database_Products_102_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Investigate_Database_Products_102_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-third of enterprises will investigate the use of streaming database products to develop and support real-time applications based on streaming data and events.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Discover_Catalog_Investment_103_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Discover_Catalog_Investment_103_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Discover_Catalog_Investment_103_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of enterprises will invest in functionality to discover, catalog, monitor and govern events and event flows to generate greater business value from event-driven architecture.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Serverless_Stream_Adoption_104_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Serverless_Stream_Adoption_104_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Serverless_Stream_Adoption_104_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-third of enterprises will adopt serverless stream processing products to experiment with the development of new stream processing applications.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>STREAMING AND EVENTS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Stream_Quality_Lineage_105_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Stream_Quality_Lineage_105_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_StreamEvents_Stream_Quality_Lineage_105_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, streaming and event software providers will increase investment in data quality and data lineage functionality to ensure the integrity of event data as it flows through an organization.  </div> </div> </div> </div> </div> </div> </section> </div> </main> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-section dnd_area-row-5-max-width-section-centering dnd_area-row-5-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_17042822984734-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-13 cell_17042822984734-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell dnd-column cell_1710841071567-vertical-alignment" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1710841070902-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1710841070902" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1710841070902_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_AI_Expertise_600px.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="2024_VR_AI_Expertise_600px" title="2024_VR_AI_Expertise_600px" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell cell_17108410715682-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1704282436600" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1704282436600_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a name="ai" style="min-width: 100%; float: right;" id="ai" data-hs-anchor="true"></a> <h3>Artificial Intelligence (AI)</h3> <p><span>ISG Software Research offers research-based guidance on the use of artificial intelligence to improve operational efficiency and effectiveness. Embracing the changes of this dynamic market segment is required to maintain competitiveness and to achieve performance goals throughout the enterprise.</span><span></span></p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1710754528735" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-accordion"> <div class="hs-accordion__item" aria-expanded=""> <button> View Market Assertions <span class="hs-accordion__item-icon"></span> </button> <main> <div class="hs-accordion__item-content"> <section id="widget_1710754528735" class="assertions"> <div class="container"> <div class="wrapper"> <div class="contents all_content_outer"> <div class="content"> <div class="title_area">  <h5>NATURAL LANGUAGE PROCESSING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_Conversational_Experiences_1_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_Conversational_Experiences_1_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_Conversational_Experiences_1_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, conversational experiences involving analytics will improve enterprises’ use of data, but for three-quarters these experiences will remain primarily text-based rather than voice-based.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>NATURAL LANGUAGE PROCESSING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Experiences_2_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Experiences_2_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Experiences_2_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of enterprises will adopt natural language processing as a component of improving digital experiences for business professionals who desire conversational methods of interaction.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>NATURAL LANGUAGE PROCESSING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_Multilingual_Analytics_3_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_Multilingual_Analytics_3_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_Multilingual_Analytics_3_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of conversational analytics will incorporate multilingual capabilities to support a larger portion of enterprises’ employees.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>NATURAL LANGUAGE PROCESSING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Analytics_Reach_4_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Analytics_Reach_4_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Analytics_Reach_4_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of enterprises will use search and natural language generation to increase the reach and consistency of their analytics.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>NATURAL LANGUAGE PROCESSING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Replacing_Search_5_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Replacing_Search_5_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Replacing_Search_5_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, natural language processing will replace search as the preferred way to access information in the majority of enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>NATURAL LANGUAGE PROCESSING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Multilingual_Capabilities_6_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Multilingual_Capabilities_6_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_NLP_NLP_Multilingual_Capabilities_6_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 2 in 5 natural language processing applications will incorporate multilingual capabilities based on GenAI.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_BI_Separation_7_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_BI_Separation_7_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_BI_Separation_7_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, AI and machine learning approaches will remain largely independent of business intelligence approaches, requiring three-quarters of enterprises to maintain multiple, separate skill sets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_Model_Governance_8_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_Model_Governance_8_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_Model_Governance_8_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, model governance will remain a significant concern for more than one-half of enterprises, limiting the deployment, and therefore the realized value, of AI and machine learning models.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_Analytics_Generative_ML_9_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_Analytics_Generative_ML_9_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_Analytics_Generative_ML_9_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, almost all software providers will expand the reach of analytics with further investment in both GenAI and machine learning capabilities.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_New_AI_Investments_10_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_New_AI_Investments_10_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_New_AI_Investments_10_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of enterprises will realize their AI competencies and skills are insufficient and will require new investments to avoid being at a competitive disadvantage.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_Analytics_People_11_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_Analytics_People_11_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_Analytics_People_11_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will unify their AI and ML teams with data and analytics professionals to ensure centralization of the disciplines and achieve the desired organizational impact.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AIML_Governance_12_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AIML_Governance_12_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AIML_Governance_12_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of enterprises will realize that a lack of AI and ML governance has resulted in biased and ethically questionable decisions.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AIML_Bias_Detection_13_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AIML_Bias_Detection_13_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AIML_Bias_Detection_13_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 9 in 10 AI and ML tools will include bias detection and mitigation capabilities, providing better assurance and governance to enterprises using these products.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_LLM_LLMOps_14_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_LLM_LLMOps_14_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_AI_LLM_LLMOps_14_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 9 in 10 AI platforms will incorporate LLM and LLMOps capabilities to support GenAI.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_Generative_Not_Predictive_15_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_Generative_Not_Predictive_15_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AI_Generative_Not_Predictive_15_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of all AI investments will be based on generative AI rather than predictive AI.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_Data_GenAI_RAG_16_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_Data_GenAI_RAG_16_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_Data_GenAI_RAG_16_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, almost all enterprises developing applications based on GenAI will use vector search and Retrieval Augmented Generation to complement foundation models with proprietary data and content.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_LLM_Fine-Tune_GenAI_17_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_LLM_Fine-Tune_GenAI_17_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_LLM_Fine-Tune_GenAI_17_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will use multiple LLMs to fine tune results of their GenAI efforts.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Governance_18_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Governance_18_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Governance_18_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of enterprises will use governance tools to ensure their GenAI efforts are in compliance with regulations and internal policies.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Skills_Rare_19_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Skills_Rare_19_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Skills_Rare_19_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, GenAI will require specialized skills that are in short supply, making it difficult for one-half of enterprises to hire and retain the necessary staff.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Multiple_LLMs_20_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Multiple_LLMs_20_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Multiple_LLMs_20_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, three-quarters of GenAI tools will support the use of multiple LLMs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>COMPUTER VISION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Adoption_21_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Adoption_21_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Adoption_21_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, 1 in 5 enterprises will adopt computer vision applications to monitor and improve their operations.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>COMPUTER VISION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Edge_22_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Edge_22_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Edge_22_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, advances in AI processing will result in 1 in 10 computer vision applications running at the edge rather than in the cloud.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>COMPUTER VISION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Skills_23_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Skills_23_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Skills_23_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the majority of enterprises will lack the skills needed to adopt and deploy computer vision in operational systems.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>COMPUTER VISION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Explainability_24_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Explainability_24_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CompVision_Computer_Vision_Explainability_24_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, software providers will be challenged to provide explainability behind computer vision, limiting adoption in regulated industries.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEEP LEARNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_Cloud_25_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_Cloud_25_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_Cloud_25_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, deep learning models will be developed primarily in the cloud due to the large amount of computing resources required.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEEP LEARNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_NLP_26_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_NLP_26_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_NLP_26_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, deep learning algorithms will continue to drive advances in natural language processing and image recognition, enabling new use cases.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEEP LEARNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_Bias_27_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_Bias_27_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_Bias_27_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, detecting and eliminating bias from deep learning training data sets will be a challenge for the majority of enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEEP LEARNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_Production_28_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_Production_28_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DeepLearning_Deep_Learning_Production_28_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-quarter of enterprises will have deep learning applications in production.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MLOPS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_MLOps_Uptake_29_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_MLOps_Uptake_29_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_MLOps_Uptake_29_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than three-quarters of enterprises using AI and machine learning will have adopted MLOps to improve success with the operationalization of machine learning models.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MLOPS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_MLOps_Including_LLMOps_30_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_MLOps_Including_LLMOps_30_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_MLOps_Including_LLMOps_30_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, nearly all MLOps software providers will expand their offerings to include LLMOps.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MLOPS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_LLMOps_Common_Production_31_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_LLMOps_Common_Production_31_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_LLMOps_Common_Production_31_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, LLMOps will be as common as MLOps to put LLMs into production effectively and with proper governance.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MLOPS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_MLOps_LLMOps_Governance_32_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_MLOps_LLMOps_Governance_32_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MLOps_MLOps_LLMOps_Governance_32_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 4 in 5 enterprises will use MLOps and LLMOps tools to improve the quality and governance of their AI/ML efforts.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MODEL BUILDING AND LLM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_AIML_Multiple_LLMs_33_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_AIML_Multiple_LLMs_33_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_AIML_Multiple_LLMs_33_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the majority of enterprises will prefer AI/ML platforms tools that support multiple LLMs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MODEL BUILDING AND LLM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_Third-Party_LLMs_34_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_Third-Party_LLMs_34_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_Third-Party_LLMs_34_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, three-quarters of enterprises will use third-party LLMs rather than developing and maintaining their own.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MODEL BUILDING AND LLM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_Combine_DS_DOps_35_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_Combine_DS_DOps_35_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_Combine_DS_DOps_35_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises will combine data science and data operations teams to improve the efficiency and governance of data preparation pipelines.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MODEL BUILDING AND LLM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_GenAI_Predictive_Models_36_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_GenAI_Predictive_Models_36_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_GenAI_Predictive_Models_36_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of model building platforms will use GenAI to assist in training and tuning predictive models.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MODEL BUILDING AND LLM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_AIML_Feature_Store_37_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_AIML_Feature_Store_37_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ModelBuildlingLLM_AIML_Feature_Store_37_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the majority of AI/ML software providers will incorporate feature store capabilities to increase reusability and consistency in data science pipelines.  </div> </div> </div> </div> </div> </div> </section> </div> </main> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-17 dnd_area-row-6-padding dnd-section dnd_area-row-6-max-width-section-centering"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_17042825674672-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-18 cell_17042825674672-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell dnd-column cell_1710841926780-vertical-alignment" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-19 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_17108419241563-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17108419241563" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_17108419241563_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_CX_Expertise_600px.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="2024_VR_CX_Expertise_600px" title="2024_VR_CX_Expertise_600px" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell dnd-column cell_1710841926781-vertical-alignment" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-20 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1704282567468" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1704282567468_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a name="customer_experience" style="min-width: 100%; float: right;" id="customer_experience" data-hs-anchor="true"></a> <h3>Customer Experience</h3> <p>Organizations that are passionate about improving the customer experience are choosing to empower their processes and people with intelligence through smart applications that embrace analytics, AI and robotics to personalize and optimize the customer journey whatever the channel of customer choice.</p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-21 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1710754964580" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-accordion"> <div class="hs-accordion__item" aria-expanded=""> <button> View Market Assertions <span class="hs-accordion__item-icon"></span> </button> <main> <div class="hs-accordion__item-content"> <section id="module_1710754964580" class="assertions"> <div class="container"> <div class="wrapper"> <div class="contents all_content_outer"> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Digital_Channel_Interaction_1_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Digital_Channel_Interaction_1_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Digital_Channel_Interaction_1_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than 80% of customer interactions will be primarily handled using digital channels.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Automated_Interactions_2_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Automated_Interactions_2_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Automated_Interactions_2_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, automated systems will contain two-thirds of customer interactions within self-service, helping minimize the cost impacts of increasing volume.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Data_Mgmt_Strategies_3_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Data_Mgmt_Strategies_3_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Data_Mgmt_Strategies_3_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, two-thirds of enterprises will have projects underway to unsilo the sources of customer information, spurring discussions between IT and CX professionals on data management strategies.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Optimize_Customer_Engagement_4_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Optimize_Customer_Engagement_4_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Optimize_Customer_Engagement_4_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2028, the establishment of CX application suites on a common platform will become the focal point of the drive to optimize customer and organization engagement.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Customer_Value_Metrics_5_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Customer_Value_Metrics_5_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Customer_Value_Metrics_5_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of organizations will focus on customer value and loyalty as the key metrics defining success in customer relationships.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Elevated_CX_Shortfall_6_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Elevated_CX_Shortfall_6_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Elevated_CX_Shortfall_6_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-half of enterprises that elevated CX to the C-level will determine that the initial roles and responsibilities of those executives were not defined clearly enough to demonstrate conclusive results.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_AI_Stack_Integration_7_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_AI_Stack_Integration_7_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_AI_Stack_Integration_7_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, AI will have become integrated by default into the base of the CX tech stack, enhancing a wide range of apps including contact center agent management, field service and marketing (analytics and lead scoring).  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_CX_GenAI_Tools_52_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_CX_GenAI_Tools_52_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_CX_GenAI_Tools_52_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, customer experiences will be largely driven by processes controlled by automated GenAI tools.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Personalized_AI_CX_53_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Personalized_AI_CX_53_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Personalized_AI_CX_53_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, most enterprises will provide personalized customer experiences using AI as part of a broad CX platform.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_CCO_CX_Authority_54_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_CCO_CX_Authority_54_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_CCO_CX_Authority_54_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, many enterprises that appointed Chief Customer Officers to oversee CX will realize that those executives have not been given enough authority across teams to implement needed changes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Automated_CX_Processes_55_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Automated_CX_Processes_55_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Automated_CX_Processes_55_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, CX processes will be largely automated using a combination of AI and no-code manual tools.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Conversational_AI_Self-Service_75_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Conversational_AI_Self-Service_75_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Conversational_AI_Self-Service_75_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, use of conversational AI for self-service will be nearly universal.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Software_Managing_CX_81_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Software_Managing_CX_81_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Software_Managing_CX_81_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, software for managing customer experiences will focus on automating cross-departmental processes that touch customers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Software_Value_Expense_82_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Software_Value_Expense_82_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CX_Software_Value_Expense_82_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, most large enterprises will use customer experience software to maximize customer value and minimize the expenses associated with service reps.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_AI_Predictive_Routing_8_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_AI_Predictive_Routing_8_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_AI_Predictive_Routing_8_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, three-quarters of contact centers will have introduced multiple GenAI applications into their service processes for routing, chatbots and agent assistance.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_Data_Silos_9_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_Data_Silos_9_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_Data_Silos_9_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will still have data silos in their contact centers that prevent them from achieving a complete view of the customer.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_Cloud_Migration_10_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_Cloud_Migration_10_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_Cloud_Migration_10_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 6 in 10 enterprises will have moved all or part of their contact center technology into the cloud to attain greater flexibility and scalability.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_Revenue-Centric_Metrics_11_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_Revenue-Centric_Metrics_11_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/VR_2024_Assertion_ContactCenter_Revenue-Centric_Metrics_11_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, three-quarters of organizations will apply revenue-centric metrics to contact center operations to better understand how service operations contribute to profitability.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Resource_Provisioning_12_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Resource_Provisioning_12_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Resource_Provisioning_12_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the distinction between on-premises and cloud-based provisioning of contact center resources will be a peripheral concern for most organizations.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Digital_Comms_Priority_13_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Digital_Comms_Priority_13_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Digital_Comms_Priority_13_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, most enterprises will identify digital communications needs as a priority for their contact centers over voice technologies.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Knowledge_Managment_GenAI_56_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Knowledge_Managment_GenAI_56_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Knowledge_Managment_GenAI_56_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, 80% of contact centers will overhaul their knowledge management tools and processes, largely to serve the requirements of GenAI applications.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Voice_Channels_Specialized_57_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Voice_Channels_Specialized_57_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Voice_Channels_Specialized_57_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the voice channel in contact centers will be reserved for specialized customer interactions and high touch situations. Centers will slowly stop focusing purchasing on the voice ACD.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_AI_Agent_Evaluation_58_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_AI_Agent_Evaluation_58_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_AI_Agent_Evaluation_58_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, quality evaluations of contact center agents will be handled by automated AI systems, freeing managers to provide more targeted coaching and feedback.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_CRM_CXM_Purchase_74_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_CRM_CXM_Purchase_74_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_CRM_CXM_Purchase_74_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-half of the contact centers that replace their core platforms will focus that purchase around data tools like CRM or CXM rather than the voice routing engine.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_On-Premises_Call_Routing_83_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_On-Premises_Call_Routing_83_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_On-Premises_Call_Routing_83_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, the majority of existing on-premises-based call routing systems will have reached vendor end-of-life status.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTACT CENTER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Interactions_AI_Self-Service_84_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Interactions_AI_Self-Service_84_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContactCenter_Interactions_AI_Self-Service_84_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, most customer interactions will be completely contained within an AI-based self-service system.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AGENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Training_Budgets_14_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Training_Budgets_14_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Training_Budgets_14_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, two-thirds of contact centers will have increased their budgets for training and coaching due to the rigors of managing work-from-home agents and the increasing complexity of agented interactions.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AGENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Formation_of_VoA_15_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Formation_of_VoA_15_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Formation_of_VoA_15_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-third of enterprises will establish a formal Voice of the Agent (VoA) program, letting them see agent satisfaction through analysis of interactions with customers. Many more will do this informally.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AGENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Post-Pandemic_Agent_Experience_16_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Post-Pandemic_Agent_Experience_16_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Post-Pandemic_Agent_Experience_16_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, three-quarters of contact centers will be staffed by agents that have little experience with pre-pandemic workplace norms.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AGENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Agent_Training_17_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Agent_Training_17_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Agent_Training_17_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, agent training and skill development will be primarily self-directed, using automated scheduling and AI assessments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AGENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Agent_Value_Capture_18_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Agent_Value_Capture_18_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Agent_Value_Capture_18_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, three-quarters of organizations will automatically evaluate data to capture all sources of value an employee contributes to customer value and loyalty.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AGENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_GenAI_Replaces_Evaluations_59_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_GenAI_Replaces_Evaluations_59_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_GenAI_Replaces_Evaluations_59_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, GenAI technology will substantially replace manual performance evaluations for contact center agents.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AGENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Agent_Recruiting_60_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Agent_Recruiting_60_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Agent_Recruiting_60_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, contact centers will need to use AI for interviewing and recruiting agents in order to fill ranks across wider geographies.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AGENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Guidance_Cost_73_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Guidance_Cost_73_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Guidance_Cost_73_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, improvements in AI-based agent guidance will enable lower-skilled agents to handle harder problems, reducing overall labor costs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AGENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Remote_Agent_Supervision_76_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Remote_Agent_Supervision_76_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Remote_Agent_Supervision_76_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the contact center agent population will be primarily remote, forcing businesses to adopt new tools for supervisors to maintain visibility into agent activities.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AGENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Interactions_Screened_AI_85_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Interactions_Screened_AI_85_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_Interactions_Screened_AI_85_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, nearly all customer interactions will be screened by AI for quality and agent performance.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>AGENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Guidance_Agents_86_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Guidance_Agents_86_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_AgentMgmt_AI_Guidance_Agents_86_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, most contact center agents will be assisted in real time by automated AI guidance.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>VOICE OF THE CUSTOMER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_AIML_VoC_Analytics_19_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_AIML_VoC_Analytics_19_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_AIML_VoC_Analytics_19_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will have enhanced their Voice of the Customer (VoC) data analytics beyond surveys to GenAI analysis of spoken recordings and text interactions.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>VOICE OF THE CUSTOMER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_VoC_Org_Types_20_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_VoC_Org_Types_20_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_VoC_Org_Types_20_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of organizations’ marketing departments will be larger users of Voice of the Customer (VoC) analytics than contact centers, using behavioral insights to target customers.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>VOICE OF THE CUSTOMER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_VoC_Analysis_Shift_21_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_VoC_Analysis_Shift_21_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_VoC_Analysis_Shift_21_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of organizations will rely more on analysis of passively collected data than direct survey feedback for insight into the Voice of the Customer (VoC).    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>VOICE OF THE CUSTOMER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_SMB_Experience_Challenge_22_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_SMB_Experience_Challenge_22_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_SMB_Experience_Challenge_22_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-half of SMB-sized enterprises will not have the ability to monitor and optimize experiences across interaction channels.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>VOICE OF THE CUSTOMER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Sentiment_Analytics_23_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Sentiment_Analytics_23_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Sentiment_Analytics_23_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, automated analytics technologies will become better at determining customer intent and sentiment than customers’ own reporting through surveys.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>VOICE OF THE CUSTOMER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Customer_Feedback_Personalization_77_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Customer_Feedback_Personalization_77_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Customer_Feedback_Personalization_77_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of enterprises will use customer feedback data to enhance personalization of service and sales.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>VOICE OF THE CUSTOMER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_Outbound_Messages_78_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_Outbound_Messages_78_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_Outbound_Messages_78_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will use customer feedback data to create proactive outbound messages for promotions and support.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>VOICE OF THE CUSTOMER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_GenAI_Surveys_79_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_GenAI_Surveys_79_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_GenAI_Surveys_79_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, consumers will be more likely to respond to customer feedback requests from GenAI bots than traditional surveys.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>VOICE OF THE CUSTOMER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_Data_Integration_80_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_Data_Integration_80_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_Data_Integration_80_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, advanced AI-powered customer feedback tools will allow for the integration of multiple threads of customer data into a holistic view of intent and sentiment.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>VOICE OF THE CUSTOMER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_Development_QA_87_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_Development_QA_87_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Feedback_Development_QA_87_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, customer feedback data will be used universally throughout enterprises for product development, quality assurance and brand building.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>VOICE OF THE CUSTOMER </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Customer_Sentiment_Scoring_88_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Customer_Sentiment_Scoring_88_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_VoC_Customer_Sentiment_Scoring_88_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, every interaction will be automatically scored for customer sentiment in real time.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Customer_Interaction_Automation_24_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Customer_Interaction_Automation_24_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Customer_Interaction_Automation_24_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 90% of customer interactions will combine automated conversational self-service and live agents, reducing costs, time and enabling agents to focus on high-value interactions.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_SMS_Customer_Interaction_25_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_SMS_Customer_Interaction_25_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_SMS_Customer_Interaction_25_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 3 in 10 customer interactions will be conducted asynchronously by SMS text messaging, with the majority of those consisting of outbound promotional messaging.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Automated_CX_Workflows_26_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Automated_CX_Workflows_26_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Automated_CX_Workflows_26_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, organizations will work to define and optimize automated workflows for customer experience. This will tie back- and front-office workers together and enhance the service experience.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Interaction_Capture_Resolution_27_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Interaction_Capture_Resolution_27_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Interaction_Capture_Resolution_27_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 60% of customer interactions will be fully captured and resolved within automated self-service channels, expanding to three-quarters by 2030.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Chat_Transactions_28_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Chat_Transactions_28_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Chat_Transactions_28_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-quarter of organizations will have deployed advanced transaction processing and purchasing systems within their primary customer-facing chat channels.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_AI_Knowledge_Mgmt_29_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_AI_Knowledge_Mgmt_29_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_AI_Knowledge_Mgmt_29_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of mid-sized enterprises will have deployed AI-based knowledge management systems for the dual purpose of assisting agents in real time and boosting customers’ use of self-service.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Chatbot_Analytics_30_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Chatbot_Analytics_30_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Chatbot_Analytics_30_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, AI chatbots will be the default mode of starting service interactions, making it easier for CX teams to derive value from analytics.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Conversational_AI_Systems_61_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Conversational_AI_Systems_61_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Conversational_AI_Systems_61_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, most customer communications, both inbound and outbound, will be created and overseen by conversational AI systems.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_AI_Agent_Interactions_62_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_AI_Agent_Interactions_62_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_AI_Agent_Interactions_62_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, the contact center use of AI in self-service and agent guidance applications will transform the role of the agent into a high-touch concierge for valuable interactions.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Web_Search_Collaboration_70_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Web_Search_Collaboration_70_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Web_Search_Collaboration_70_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, it will be standard practice for marketing and service teams to collaboratively evaluate whether the design of web resources aid or hinder customers' search for help.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Chatbot_Sentiment_Analysis_71_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Chatbot_Sentiment_Analysis_71_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Chatbot_Sentiment_Analysis_71_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, a growing number of enterprises will train GenAI chatbots to respond to customer queries based on real-time analysis of customer sentiment.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT SELF SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Cost_AI_Embedding_72_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Cost_AI_Embedding_72_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Self-Service_Cost_AI_Embedding_72_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, contact center buyers will grow increasingly concerned about the cost impact of embedding AI across the CX application stack.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Siloed_Customer_Data_31_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Siloed_Customer_Data_31_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Siloed_Customer_Data_31_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, 8 in 10 enterprises will recognize the negative impact that siloed customer data has on creating frictionless, unfragmented customer experiences.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_C-Level_CX_Exec_32_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_C-Level_CX_Exec_32_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_C-Level_CX_Exec_32_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the need for accountability in CX will spur the creation of cross-functional teams reporting to a dedicated CX executive at the C-level.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Customer_Journey_Maps_33_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Customer_Journey_Maps_33_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Customer_Journey_Maps_33_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will have developed initiatives to map and manage customer journeys by integrating sales, service and marketing processes.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Video_Engagement_34_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Video_Engagement_34_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Video_Engagement_34_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of enterprises will offer some type of video engagement to customers during sales or service contact center interactions.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Stakeholder_Influence_35_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Stakeholder_Influence_35_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Stakeholder_Influence_35_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, three-quarters of enterprises will have expanded the group of stakeholders influencing customer experience software buying decisions resulting in greater accountability and better resource allocation.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Lack_of_Visibility_36_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Lack_of_Visibility_36_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Lack_of_Visibility_36_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, two-thirds of organizations will conclude they lack visibility into customer experiences, leading to initiatives to streamline analytics, performance and customer data integration.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Increased_Tech_Spend_37_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Increased_Tech_Spend_37_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Increased_Tech_Spend_37_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, two-thirds of enterprises will increase their spending on technology to integrate operations and processes between sales, marketing and service, aligning departments to organizational goals.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Cross-Dept_Programs_38_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Cross-Dept_Programs_38_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Cross-Dept_Programs_38_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of mid-sized enterprises will determine that connecting sales and service processes via outbound and self-service technologies is a useful shortcut to cross-departmental CX programs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Marketing_Tech_Influence_39_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Marketing_Tech_Influence_39_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Marketing_Tech_Influence_39_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of purchases of contact center communications technologies will be influenced by the needs of marketing and revenue teams.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Suite_Analytic_Focus_40_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Suite_Analytic_Focus_40_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Suite_Analytic_Focus_40_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, customer experience management suites will focus more heavily on their analytic capabilities than their communications tools.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Widespread_CDP_41_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Widespread_CDP_41_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Widespread_CDP_41_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, customer data platforms will be widespread components of CX platforms.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Guided_Analytics_Storytelling_42_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Guided_Analytics_Storytelling_42_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Guided_Analytics_Storytelling_42_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 6 in 10 enterprises will include guided analytics processes and storytelling capabilities to help create and deliver insights for customer experience teams across departments.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Engagement_Multi-Departmental_Suites_63_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Engagement_Multi-Departmental_Suites_63_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Engagement_Multi-Departmental_Suites_63_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, systems of record (CRM and CDPs) and systems of engagement in contact centers will have merged into multi-departmental suites.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Augmented_KPI_Metrics_64_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Augmented_KPI_Metrics_64_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Augmented_KPI_Metrics_64_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises will have augmented traditional interaction-handling KPIs with metrics that more accurately reflect customer value, longevity and loyalty.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Interdepartmental_Multifunction_Suites_89_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Interdepartmental_Multifunction_Suites_89_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Interdepartmental_Multifunction_Suites_89_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, enterprises will replace many CX point solutions with broad, interdepartmental, multifunction suites.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Outside_Providers_CX_90_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Outside_Providers_CX_90_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CXMgmt_Outside_Providers_CX_90_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, software providers from outside the contact center space will dominate the deployment of customer experience management systems.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Inadequate_Scheduling_Tools_43_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Inadequate_Scheduling_Tools_43_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Inadequate_Scheduling_Tools_43_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-third of enterprises will find that inadequate scheduling tools for field service operations has a measurable negative effect on customer satisfaction and retention.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_B2B_Agent_Talent_44_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_B2B_Agent_Talent_44_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_B2B_Agent_Talent_44_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises offering B2B field service will find it difficult to meet the demand for sufficient skilled agents and technicians, resulting in fragmented and unsatisfying service outcomes.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Unique_Industry_Tech_45_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Unique_Industry_Tech_45_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Unique_Industry_Tech_45_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, technology for field service management will become differentiated based on the varied needs of specific industries, and of B2B and B2C use cases.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Video_Tech_Assistance_46_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Video_Tech_Assistance_46_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Video_Tech_Assistance_46_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of contact centers will have deployed video technology to assist field service technicians, reducing truck rolls and reducing the cost of service.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_AI_Automation_Pilots_47_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_AI_Automation_Pilots_47_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_AI_Automation_Pilots_47_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 4 in 10 enterprises offering field service will start AI automation pilot projects to reduce dispatch requirements and proactively engage customers early in the service process.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Tech_Integration_Outcomes_48_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Tech_Integration_Outcomes_48_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Tech_Integration_Outcomes_48_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, field service outcomes will be determined by how well technology integrations deliver consistent information to third-party service or installation partners.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Outside_System_Integration_49_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Outside_System_Integration_49_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Outside_System_Integration_49_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of organizations will try to integrate systems among outside partners to streamline the field service process.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_AI_Workflow_Automation_50_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_AI_Workflow_Automation_50_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_AI_Workflow_Automation_50_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 4 in 10 organizations will be using both AI and workflow automation to make field service more efficient and reduce repeat visits.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Mobile_Location-Aware_51_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Mobile_Location-Aware_51_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Mobile_Location-Aware_51_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises will have enhanced the mobile and location-aware capabilities of their field service teams to reduce costs and provide better outcomes for customers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Field_Service_Tools_65_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Field_Service_Tools_65_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Field_Service_Tools_65_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, field service outcomes will be improved by greater use of tools that proactively alert customers to product problems and issues.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Customer_Portals_B2B_66_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Customer_Portals_B2B_66_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Customer_Portals_B2B_66_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, customer portals will replace the use of voice calls for the majority of B2B field service inquiries.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Field_Service_Revenue_67_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Field_Service_Revenue_67_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Field_Service_Revenue_67_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, field service operations will be seen as drivers of significant revenue for most enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_GenAI_Field_Service_68_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_GenAI_Field_Service_68_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_GenAI_Field_Service_68_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, GenAI applications will be widely used in field service centers for both knowledge transfer and technician scheduling.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Field_Service_Integration_69_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Field_Service_Integration_69_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Field_Service_Integration_69_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, 70% of enterprises providing B2B field service will have replaced their legacy systems with integrated multipurpose platforms driven by AI.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Remote_Sensing_Service_91_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Remote_Sensing_Service_91_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Remote_Sensing_Service_91_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, remote sensing and IoT tools will reduce the number of onsite visits and customer calls to service centers, especially in B2B environments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>FIELD SERVICE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Technicians_Augmented_Reality_92_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Technicians_Augmented_Reality_92_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_FieldService_Technicians_Augmented_Reality_92_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, most field service technicians will be using augmented reality to perform on-site service calls.  </div> </div> </div> </div> </div> </div> </section> </div> </main> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-section dnd_area-row-7-max-width-section-centering dnd_area-row-7-padding"> <div 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class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_Digital_Business_Expertise_600px.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="2024_VR_Digital_Business_Expertise_600px" title="2024_VR_Digital_Business_Expertise_600px" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell dnd-column cell_17108419645792-vertical-alignment" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-25 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1704282584313" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1704282584313_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a name="digital_business" style="min-width: 100%; float: right;" id="digital_business" data-hs-anchor="true"></a> <h3>Digital Business</h3> <p>Our business areas of expertise help organizations examine how to maintain business continuity, even in times of upheaval.</p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-26 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1710755105717" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-accordion"> <div class="hs-accordion__item" aria-expanded=""> <button> View Market Assertions <span class="hs-accordion__item-icon"></span> </button> <main> <div class="hs-accordion__item-content"> <section id="module_1710755105717" class="assertions"> <div class="container"> <div class="wrapper"> <div class="contents all_content_outer"> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_New_Tech_Agenda_1_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_New_Tech_Agenda_1_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_New_Tech_Agenda_1_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, after decades of investment into digital transformation, two-thirds of enterprises will require a new digital business and technology agenda for modernization to ensure workforce effectiveness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Effective_Workforce_2_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Effective_Workforce_2_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Effective_Workforce_2_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-half of enterprises will establish digital business as a priority for an effective workforce that is engaged, satisfied in the work they perform and enabled to meet expected contributions.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_CDO_Role_Creation_3_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_CDO_Role_Creation_3_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_CDO_Role_Creation_3_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the requirements for a digital business in three-quarters of enterprises will not be addressed properly and will require the establishment of a Chief Digital Officer to guide modernization and investments.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Ineffective_Digital_Experiences_4_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Ineffective_Digital_Experiences_4_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Ineffective_Digital_Experiences_4_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, two-thirds of enterprises’ executive leadership teams will determine that their digital experiences are ineffective and that their software investments have been misappropriated.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Effective_Collaboration_5_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Effective_Collaboration_5_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Effective_Collaboration_5_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, two-thirds of enterprises will lack commitment to digital business and effective workforce collaboration, and this will be attributed to leadership culture, leading to continued decay of productivity and profitability.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Effectiveness_6_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Effectiveness_6_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Effectiveness_6_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will remain digitally ineffective in the deployment of automation to achieve the business priorities for customer-, product- and people-related processes.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Common_Governance_7_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Common_Governance_7_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Common_Governance_7_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, over one-half of enterprises will have lost the control in governance and manageability of deployed software required for the business to achieve optimal ROI.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_CoE_Adoption_8_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_CoE_Adoption_8_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_CoE_Adoption_8_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of enterprises will need to establish a Center of Excellence (CoE) with a digital business team to prioritize collaboration on best practices and software for use across the workforce.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Supplier_Consolidation_9_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Supplier_Consolidation_9_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Supplier_Consolidation_9_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, over two-thirds of enterprises will determine the chaos of software for digital business requires rationalization and consolidation of software providers to ensure operational excellence.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Worker_Virtual_Agents_10_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Worker_Virtual_Agents_10_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Worker_Virtual_Agents_10_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises will establish a digital intelligence focus that can sense and engage workers with virtual agents to respond to real-time digital event processing.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Work_Mgmt_Adoption_11_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Work_Mgmt_Adoption_11_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Work_Mgmt_Adoption_11_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2028, one-half of enterprises will have adopted work management methods and tools to realize the necessary productivity and automation to ensure organizational resilience.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Intelligence_Tech_Strategy_12_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Intelligence_Tech_Strategy_12_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Intelligence_Tech_Strategy_12_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the lack of insight into digital business will lead two-thirds of enterprises to establish a digital intelligence technology strategy and plan.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Identity_Importance_13_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Identity_Importance_13_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Identity_Importance_13_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will realize the necessity of digital identity as foundational to digital business and will make concerted effort to improve the software and technology utilized to track and secure worker engagement.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_ESG_Perf_Mgmt_14_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_ESG_Perf_Mgmt_14_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_ESG_Perf_Mgmt_14_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the lack of investment into governing sustainability will require one-half of enterprises to apply performance management processes to better plan and govern efforts to reach ESG objectives.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Strategic_Tech_Investment_15_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Strategic_Tech_Investment_15_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Strategic_Tech_Investment_15_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the software to support digital business will become a focal point for strategic investment to ensure effective digital modernization in two-thirds of enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Ineffective_Analytics_16_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Ineffective_Analytics_16_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Ineffective_Analytics_16_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-half of enterprises focused on digital business will scrap their use of analytics with dashboards and visualization due to an ineffective understanding of what actions or decisions are needed.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_CDO_GenAI_Digital_17_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_CDO_GenAI_Digital_17_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_CDO_GenAI_Digital_17_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the assignment of a Chief Digital Officer will be essential in over one-half of enterprises to lead the assessment of how to utilize GenAI as a key advancement in the adoption of a new digital experience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_AI_Digital_Business_18_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_AI_Digital_Business_18_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_AI_Digital_Business_18_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, the use of AI in Digital Business in over one-half of enterprises will require a unified strategy to ensure the effective governance of the software across business processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Horrific_UX_GenAI_19_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Horrific_UX_GenAI_19_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Horrific_UX_GenAI_19_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises will identify that the horrific user experiences in their existing software will bring focus to experience management and approaches that use GenAI as the primary method for interactions.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Librarian_LLM_Governance_20_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Librarian_LLM_Governance_20_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Librarian_LLM_Governance_20_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-quarter of enterprises will require a centralized approach to managing large language models and will establish a "librarian" type approach to properly govern and catalogue essential knowledge assets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_GenAI_Standard_Engaging_21_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_GenAI_Standard_Engaging_21_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_GenAI_Standard_Engaging_21_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, traditional business application software providers will transition to a new generation of applications that utilize GenAI as the standard digital experience for engaging with the application.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Software_Provider_Consolidation_22_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Software_Provider_Consolidation_22_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Software_Provider_Consolidation_22_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the disarray of tools for digital business from software providers will invoke a round of software provider consolidation to simplify portfolios.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Comms_WM_23_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Comms_WM_23_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Comms_WM_23_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, software providers in digital communications will unify with those in work management to meet the next level of modernization required for workforce effectiveness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Wallet_Use_24_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Wallet_Use_24_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Wallet_Use_24_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, the use of mobile digital wallets will be embraced by consumers and will force one-half of enterprises to provide new digital purchasing experiences.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Contactless_Expansion_25_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Contactless_Expansion_25_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Contactless_Expansion_25_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the necessity of contactless payment throughout the buying processes will force one-half of enterprises to digitally transform and embrace mobile and online technological approaches.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Identity_Platforms_26_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Identity_Platforms_26_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Digital_Identity_Platforms_26_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will establish digital identity technology platforms to streamline the security of digital payment processes with the workforce and customers.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Finance_Supplier_Harmony_27_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Finance_Supplier_Harmony_27_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Finance_Supplier_Harmony_27_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, only one-third of enterprises will have standardized digital payments processes to meet the finance and supplier harmony required to mitigate risk.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Demand_for_Choice_28_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Demand_for_Choice_28_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Demand_for_Choice_28_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2028, market demand for payment choice will see one-fifth of enterprises broadly adopt digital currencies like Bitcoin for business with customers and workforce.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Identity_Security_Unify_29_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Identity_Security_Unify_29_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Identity_Security_Unify_29_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of digital payment platforms will reinvent themselves by unifying digital identity and security as integral components of the technology offering.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Unified_Governance_Risk_30_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Unified_Governance_Risk_30_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Unified_Governance_Risk_30_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will ensure workforce readiness by operating a unified governance and risk program to guide workforce compliance to policies and standards.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Policy_Compliance_Workflows_31_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Policy_Compliance_Workflows_31_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Policy_Compliance_Workflows_31_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the lack of policy compliance in business processes will lead one-half of enterprises to establish digital workflows to guide operational excellence and mitigate risk.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Decision_Risk_Metrics_32_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Decision_Risk_Metrics_32_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Decision_Risk_Metrics_32_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">In 2027, the absence of risk metrics used in decision-making processes by two-thirds of enterprises will contribute to declined performance and lack of organizational readiness.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Business_Process_Intelligence_33_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Business_Process_Intelligence_33_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Business_Process_Intelligence_33_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, a new breed of business process intelligence and process mining software will unify with workflow and robotic process automation technologies to provide operational resilience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL BUSINESS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Effective_Collaboration_34_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Effective_Collaboration_34_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigBusiness_Effective_Collaboration_34_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the lack of digital and data governance in two-thirds of enterprises will be a priority for business to ensure effective collaborative decision making.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMUNICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Secured_Interactions_35_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Secured_Interactions_35_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Secured_Interactions_35_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, two-thirds of enterprises will determine existing digital communications software is ineffective to support intelligent and dynamic secured and seamless interactions across devices and people.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMUNICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Meet_Business_Reqs_36_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Meet_Business_Reqs_36_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Meet_Business_Reqs_36_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, a new breed of digital communications platform will evolve from today’s collaboration and unified communication as-a-service (UCaaS) software to meet modern business requirements.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMUNICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Enterprise_Dissatisfaction_37_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Enterprise_Dissatisfaction_37_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Enterprise_Dissatisfaction_37_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, two-thirds of enterprises will realize that enterprise-wide digital communications do not satisfy workforce expectations due to a lack of engaging collaboration and use of AI, resulting in decreased productivity and worker engagement.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMUNICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Resilience_Plans_38_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Resilience_Plans_38_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Resilience_Plans_38_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, only one-quarter of enterprises will have standardized their digital communications technologies to provide the highest level of resilience and unification for an effective workforce.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMUNICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_GenAI_Digital_Comm_39_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_GenAI_Digital_Comm_39_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_GenAI_Digital_Comm_39_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-quarter of enterprises will prioritize GenAI-supported text and voice as an essential technology for digital communication.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMUNICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Continued_Email_Use_40_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Continued_Email_Use_40_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Continued_Email_Use_40_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will continue to use email for communicating, ignoring collaboration through structured messaging and thus contributing to the ineffective use of workforce time and reducing impact.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMUNICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_AI_Redirect_Comm_41_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_AI_Redirect_Comm_41_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_AI_Redirect_Comm_41_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2028, one-quarter of enterprises will use AI to redirect digital communications to intelligent automation methods for response and resolution.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMUNICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Digital_Comm_Consolidation_42_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Digital_Comm_Consolidation_42_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Digital_Comm_Consolidation_42_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the overabundance of digital communications software providers will lead to consolidation of choices for enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMUNICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Digital_Comm_Interactions_43_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Digital_Comm_Interactions_43_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigitalComms_Digital_Comm_Interactions_43_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the consolidation of software providers in digital communications will bring focus to platforms that enable interactions in any application and device.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_Lack_of_Automation_44_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_Lack_of_Automation_44_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_Lack_of_Automation_44_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will realize that digital experiences are neither intelligent nor automated and that they fail to meet the readiness requirements of every worker and business process.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_CoE_Adoption_45_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_CoE_Adoption_45_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_CoE_Adoption_45_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-quarter of enterprises will establish a Center of Excellence (CoE) to assess and optimize digital experiences across all business processes and workflows to ensure optimal interactions.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_CXO_Role_46_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_CXO_Role_46_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_CXO_Role_46_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-fifth of enterprises will establish a Chief Experience Officer to guide digital improvements to experience management throughout the enterprise's business processes.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_People_Machine_Engagement_47_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_People_Machine_Engagement_47_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_People_Machine_Engagement_47_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, two-thirds of enterprises will use AI to optimize the engagement between people and machines to prioritize experience management as a technological precedent for every digital interaction.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_VoiceOf_Feedback_Focus_48_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_VoiceOf_Feedback_Focus_48_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_VoiceOf_Feedback_Focus_48_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, over two-thirds of enterprises will realize that a lack of focus on the feedback from ”Voice of the” programs to support customer, product, supplier and workforce hinders digital effectiveness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_Optimized_Digital_Interactions_49_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_Optimized_Digital_Interactions_49_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_Optimized_Digital_Interactions_49_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the experience management software category will help support enterprise requirements to consolidate people and machine feedback using AI, leading to optimized digital interactions.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_Digital_App_Effectiveness_50_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_Digital_App_Effectiveness_50_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_Digital_App_Effectiveness_50_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the poor performance and effectiveness of digital application experiences will be a contributing factor to workforce attrition in over one-third of enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_AI_Personalize_GenAI_51_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_AI_Personalize_GenAI_51_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_AI_Personalize_GenAI_51_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">BY 2027, one-fifth of enterprises will use AI to dynamically personalize the digital experiences of interactions and determine where GenAI is an effective engagement method.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_AI_Contact_Center_52_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_AI_Contact_Center_52_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_AI_Contact_Center_52_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, software providers who gather employee and customer feedback will advance to use AI for dynamic engagement with the contact center for resolution and satisfaction.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_GenAI_Not_Surveys_53_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_GenAI_Not_Surveys_53_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ExpMgmt_GenAI_Not_Surveys_53_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, software providers in experience management will advance to adopt GenAI techniques instead of surveys to garner feedback in a more human and seamless manner.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Unnecessary_Decision_Risk_54_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Unnecessary_Decision_Risk_54_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Unnecessary_Decision_Risk_54_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-third of enterprises will realize the lack of focus on performance management across business processes has created unnecessary risk in decision-making efforts.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Lack_of_Adoption_55_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Lack_of_Adoption_55_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Lack_of_Adoption_55_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-third of enterprises will determine the lack of performance management and supporting software within business units has led to sub-optimization that does not contribute to overall improvement and expected outcomes.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_OKR_Outcomes_56_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_OKR_Outcomes_56_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_OKR_Outcomes_56_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of enterprises will embrace "objectives and key results" (OKR) methods in software to guide workforce performance to achieve desired outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_CPO_Role_Value_57_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_CPO_Role_Value_57_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_CPO_Role_Value_57_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, four-fifths of enterprises will realize the lack of a Chief Performance Officer has impacted the ability to reach the performance expectations of the executive team and stakeholders.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_AI_Virtual_Agents_58_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_AI_Virtual_Agents_58_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_AI_Virtual_Agents_58_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, a new generation of cloud-based machine learning and AI-based virtual agents for performance management will be recognized as an emergent and innovative technology.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Maximize_Outcomes_59_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Maximize_Outcomes_59_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Maximize_Outcomes_59_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of enterprises will evolve from performance management processes based on analytics and planning to ones using AI that maximize to desired outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Guided_Analytics_Storytelling_60_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Guided_Analytics_Storytelling_60_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Guided_Analytics_Storytelling_60_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 3 in 5 enterprises will include guided analytics processes and storytelling capabilities to help create and deliver insights for line-of-business personnel.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_GenAI_Work_Companions_61_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_GenAI_Work_Companions_61_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_GenAI_Work_Companions_61_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will determine the lack of discipline in managing performance to expected outcomes will require investment into digital applications designed to be work companions that can engage through GenAI.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_GenAI_Performance_Management_62_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_GenAI_Performance_Management_62_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_GenAI_Performance_Management_62_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, software providers will use GenAI to develop new methods for performance management that is engaging and can guide actions for improvement.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Unified_Performance_Management_63_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Unified_Performance_Management_63_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PerfMgmt_Unified_Performance_Management_63_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, software providers will begin to unify performance management tools that span people and reviews with objectives and outcomes that are best fit for the workforce.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY AND ESG </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Carbon_Reduction_Confidence_64_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Carbon_Reduction_Confidence_64_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Carbon_Reduction_Confidence_64_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-half of enterprises will receive a vote of no confidence from their workforce for not prioritizing sustainability management and carbon reduction in support of ESG.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY AND ESG </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Achieve_Objectives_65_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Achieve_Objectives_65_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Achieve_Objectives_65_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of enterprises will not be able to achieve sustainability management objectives without environmental social governance (ESG) applications required to sustain continuous improvement.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY AND ESG </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Lack_Apps_Insight_66_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Lack_Apps_Insight_66_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Lack_Apps_Insight_66_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, two-thirds of enterprises will recognize they lack the applications and insight to optimize sustainability, requiring AI with analytics and planning-based performance management systems.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY AND ESG </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Establish_CSO_Role_67_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Establish_CSO_Role_67_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Establish_CSO_Role_67_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of enterprises will establish a Chief Sustainability Officer to guide environmental social governance (ESG) efforts to minimize their carbon footprint and demonstrate commitment to the workforce and stakeholders.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY AND ESG </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_AIML_Perf_Metrics_68_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_AIML_Perf_Metrics_68_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_AIML_Perf_Metrics_68_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of software providers focused on sustainability will incorporate AI/ML to identify the most relevant performance metrics that achieve strategic and operational objectives.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY AND ESG </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Cross-Enterprise_Tech_69_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Cross-Enterprise_Tech_69_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Cross-Enterprise_Tech_69_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, a new generation of sustainability technology will evolve to optimize environmental social governance (ESG) requirements for operating across enterprise.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY AND ESG </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Telemetry_Data_Context_70_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Telemetry_Data_Context_70_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Telemetry_Data_Context_70_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-quarter of enterprises will combine business event data with machine-generated telemetry data to provide context and generate additional business value from observability to support ESG efforts.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY AND ESG </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Virtualization_Query_Federation_71_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Virtualization_Query_Federation_71_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Virtualization_Query_Federation_71_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, three-quarters of enterprises will use data virtualization and query federation capabilities to avoid data movement while accessing and querying data for ESG and sustainability efforts through natural language and AI.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY AND ESG </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_ESG_Dedicated_Apps_72_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_ESG_Dedicated_Apps_72_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_ESG_Dedicated_Apps_72_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, two-thirds of enterprises will require investments into dedicated applications to effectively govern sustainability and ESG efforts.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY AND ESG </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_ESG_Failure_GenAI_73_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_ESG_Failure_GenAI_73_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_ESG_Failure_GenAI_73_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, software providers for sustainability and ESG will fail as they do not adapt to the use of intelligent automation and GenAI as the methods for engaging with their applications.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY AND ESG </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Business_Planning_ESG_74_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Business_Planning_ESG_74_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ESG_Business_Planning_ESG_74_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the limited set of business planning support in sustainability and ESG software will cause a transition to those that provide critical forward-looking capabilities.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORK MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Task_Execution_Investment_75_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Task_Execution_Investment_75_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Task_Execution_Investment_75_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-half of enterprises will invest in work experiences and prioritize work management software that optimizes use of time for task and activity execution.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORK MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Ineffective_ProjMgmt_76_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Ineffective_ProjMgmt_76_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Ineffective_ProjMgmt_76_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises will deem existing project management approaches ineffective to enable workforce resilience and provide business continuity.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORK MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Engagement_Priority_77_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Engagement_Priority_77_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Engagement_Priority_77_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the work management applications category will become a critical priority for digital business in order for productive workforce engagement to reach its full potential.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORK MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Collab_Task_Mgmt_78_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Collab_Task_Mgmt_78_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Collab_Task_Mgmt_78_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, two-thirds of enterprises will realize the necessity of collaborative, focused and task-oriented work management to ensure their portfolio and resources are utilized effectively.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORK MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Essential_Investment_79_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Essential_Investment_79_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Essential_Investment_79_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the use of work management software in one-half of enterprises will be identified as an essential investment to increase the effectiveness of the workforce and to reach optimal outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORK MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_AIML_Embed_80_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_AIML_Embed_80_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_AIML_Embed_80_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the embedding of machine learning and AI will contribute to intelligent work operations that help manage workforce effectiveness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORK MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Project_Mgmt_Predictability_81_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Project_Mgmt_Predictability_81_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Project_Mgmt_Predictability_81_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises will find the lack of predictability in portfolio and project management to be a significant flaw in their current approach, requiring new investments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORK MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Project_Mgmt_Intelligence_82_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Project_Mgmt_Intelligence_82_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Project_Mgmt_Intelligence_82_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2028, two-thirds of enterprises will invest into software that provides the intelligence in their portfolio of project management to avoid unnecessary risk and produce expected outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORK MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_GenAI_Work_Mgmt_83_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_GenAI_Work_Mgmt_83_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_GenAI_Work_Mgmt_83_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the adoption of GenAI in work management software will help provide guidance regarding the effective prioritization of tasks that are essential to work performance.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORK MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_AI_Work_Mgmt_84_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_AI_Work_Mgmt_84_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_AI_Work_Mgmt_84_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the need to predict potential exceptions and issues in work management will require the application of AI to ensure notification and resolution.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORK MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Work_Mgmt_Ops_85_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Work_Mgmt_Ops_85_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WorkMgmt_Work_Mgmt_Ops_85_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the software providers in work management will evolve to provide portfolio operations and performance support in their offerings.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL APPLICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Digital_Apps_GenAI_86_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Digital_Apps_GenAI_86_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Digital_Apps_GenAI_86_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-fifth of enterprises will deem the current portfolio of business applications as ineffective in existing business processes and will examine a new generation of digital applications that embed AI and use GenAI.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL APPLICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Intelligent_Automation_Essential_87_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Intelligent_Automation_Essential_87_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Intelligent_Automation_Essential_87_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of enterprises will identify intelligent automation as essential to their business processes and prioritize a digital applications approach.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL APPLICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Modernize_Engagement_Automation_88_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Modernize_Engagement_Automation_88_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Modernize_Engagement_Automation_88_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, CIOs in one-quarter of enterprises will modernize their business processes using digital applications designed for engagement and automation.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL APPLICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_AI_Digital_Apps_89_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_AI_Digital_Apps_89_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_AI_Digital_Apps_89_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-fifth of enterprises will require AI-based digital applications that can interconnect the data and transactions from data platforms and operate in hybrid cloud computing environments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL APPLICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_GenAI_Digital_Renovation_90_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_GenAI_Digital_Renovation_90_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_GenAI_Digital_Renovation_90_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the use of GenAI software will lead one-quarter of enterprises to reassess their applications and recognize the need for digital renovation of their portfolio.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL APPLICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_AI_Collaboration_Infused_91_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_AI_Collaboration_Infused_91_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_AI_Collaboration_Infused_91_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-quarter of enterprises will require that the use of digital technologies like conversational AI and collaborative technologies be infused in their business applications.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL APPLICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Automation_AI_Modernize_92_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Automation_AI_Modernize_92_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Automation_AI_Modernize_92_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the advancement of digital platforms to support applications with the use of intelligent automation and AI will modernize the portfolio of software used by the workforce and across business processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL APPLICATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Digital_Applications_Modernize_93_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Digital_Applications_Modernize_93_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigApps_Digital_Applications_Modernize_93_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the software category of business applications will transition to digital applications to meet the imperative for simplicity and sophistication in enterprise modernization efforts.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Modern_Digital_Intelligence_94_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Modern_Digital_Intelligence_94_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Modern_Digital_Intelligence_94_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will require a modern generation of digital intelligence tools to automate the generation of insights and supplement interactions with relevant recommendations.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Insight_Digital_Activities_95_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Insight_Digital_Activities_95_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Insight_Digital_Activities_95_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-fifth of enterprises will determine that a lack of insight on digital activities by customers requires an investment to meet the needs of the business.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Digital_Insights_Interactions_96_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Digital_Insights_Interactions_96_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Digital_Insights_Interactions_96_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-quarter of enterprises will require digital insights on the interactions with systems to gain intelligence on engagement by the workforce and with external parties.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_AI_Digital_Interactions_97_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_AI_Digital_Interactions_97_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_AI_Digital_Interactions_97_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of enterprises will require a new platform for applying analytics and using AI to enhance digital interactions while sensing and responding to opportunities and issues in an expedited manner.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Digital_Intelligence_AI_98_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Digital_Intelligence_AI_98_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Digital_Intelligence_AI_98_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-third of enterprises will need a digital intelligence platform to monitor and act on the interactions of conversational AI systems.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Real-Time_Event_99_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Real-Time_Event_99_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Real-Time_Event_99_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-quarter of enterprises will require real-time event processing that can utilize process mining methods to instrument the intelligent automation of workflows.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Insight_Digital_Intelligence_100_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Insight_Digital_Intelligence_100_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Insight_Digital_Intelligence_100_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, the necessity of insights on digital activities will require software providers to support the needs of digital intelligence across processes and systems.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL INTELLIGENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Digital_Intelligenge_Interactions_101_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Digital_Intelligenge_Interactions_101_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigIntel_Digital_Intelligenge_Interactions_101_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the need for digital intelligence will require that software providers look at applying AI to the interactions of any individual or systems operating.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Services_Digitally_Enabled_102_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Services_Digitally_Enabled_102_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Services_Digitally_Enabled_102_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises will have the majority of their services digitally enabled, requiring operations software that can monitor and act on disruptions.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Digital_Operations_Software_103_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Digital_Operations_Software_103_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Digital_Operations_Software_103_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of enterprises will embrace the business need for digital operations software that can monitor across all services and interactions with customers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Support_Digital_Incidents_104_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Support_Digital_Incidents_104_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Support_Digital_Incidents_104_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the need of one-half of enterprises to dynamically support digital incidents will require a modern generation of services for IT and business.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_GenAI_Digital_Operations_105_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_GenAI_Digital_Operations_105_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_GenAI_Digital_Operations_105_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">In 2026, one-quarter of enterprises will have applied GenAI to digital operations to best understand and engage with services that are operated by machines.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Digital_Operations_Integration_106_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Digital_Operations_Integration_106_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Digital_Operations_Integration_106_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-third of enterprises will enable digital operations as a focal point of integration for their existing digital processes and systems.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Digital_Operations_Events_107_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Digital_Operations_Events_107_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_Digital_Operations_Events_107_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-quarter of enterprises will orchestrate digital operations through event processing that can process the status of digital services.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_DOM_Business_Continuity_108_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_DOM_Business_Continuity_108_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_DOM_Business_Continuity_108_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the software category of digital operations management will service enterprises that must monitor and act in real time to support the continuity of business processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL OPERATIONS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_GenAI_Machine-Driven_109_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_GenAI_Machine-Driven_109_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigOps_GenAI_Machine-Driven_109_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the application of GenAI with digital operations will enable a new machine-driven method for engagement with operations teams.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Skills_Gap_110_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Skills_Gap_110_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Skills_Gap_110_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, three-quarters of enterprises will lack the competencies and skills required for GenAI, creating the need for outsourced governance of deployments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Digital_Experience_111_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Digital_Experience_111_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Digital_Experience_111_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-third of enterprises will embrace GenAI as the digital experience for their processes and applications used by the workforce.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Security_Risks_112_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Security_Risks_112_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Security_Risks_112_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises that have deployed GenAI will identify governance and security risks to digital methods of accessing information and acting upon it.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_Packaged_LLMs_Governance_113_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_Packaged_LLMs_Governance_113_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_Packaged_LLMs_Governance_113_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-quarter of enterprises will adopt packaged LLMs that are governed and secured by business and IT professionals who must train the software to meet specific requirements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Conversation_Engagement_114_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Conversation_Engagement_114_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_GenAI_Conversation_Engagement_114_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-quarter of enterprises will have deployed GenAI into their digital business to enable a new means for conversation and engagement.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_AI_Standard_GenAI_115_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_AI_Standard_GenAI_115_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_AI_Standard_GenAI_115_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the use of AI platforms will become the standard method for one-third of enterprises to develop and configure their GenAI requirements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_Software_Providers_GenAI_116_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_Software_Providers_GenAI_116_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_Software_Providers_GenAI_116_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, software providers will have embraced GenAI as the primary method to incorporate conversational engagement within their applications.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>GENERATIVE AI </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_App_Dev_GenAI_117_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_App_Dev_GenAI_117_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_GenAI_App_Dev_GenAI_117_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, software providers will shift their application development to conversational science and model development to meet GenAI needs.  </div> </div> </div> </div> </div> </div> </section> </div> </main> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-27 dnd_area-row-8-max-width-section-centering dnd-section dnd_area-row-8-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_1704282705186-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper 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src="https://www.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_Digital_Tech_Expertise_600px.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="2024_VR_Digital_Tech_Expertise_600px" title="2024_VR_Digital_Tech_Expertise_600px" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell cell_17108419708012-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-30 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17042827051863" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17042827051863_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a name="digital_technology" style="min-width: 100%; float: right;" id="digital_technology" data-hs-anchor="true"></a> <h3>Digital Technology</h3> <p>Helps organizations innovate and transform business and IT processes to improve efficiency and effectiveness.</p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-31 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1710755179104" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-accordion"> <div class="hs-accordion__item" aria-expanded=""> <button> View Market Assertions <span class="hs-accordion__item-icon"></span> </button> <main> <div class="hs-accordion__item-content"> <section id="module_1710755179104" class="assertions"> <div class="container"> <div class="wrapper"> <div class="contents all_content_outer"> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Virtual_Operation_Resilience_1_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Virtual_Operation_Resilience_1_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Virtual_Operation_Resilience_1_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, 2 in 5 enterprises will realize that the digital technology used for operating virtually for business continuity is ineffective in supporting organizational resilience.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Collab_Conversational_Unity_2_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Collab_Conversational_Unity_2_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Collab_Conversational_Unity_2_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of enterprises will have invested into newly formed digital platforms to unify collaborative and conversational technology to simplify the work experience.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Modular_SaaS_Adaptability_3_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Modular_SaaS_Adaptability_3_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Modular_SaaS_Adaptability_3_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, 3 in 5 enterprises will prefer modular and customizable SaaS services over all-in-one integrated software platforms to deliver value by adapting to specific business requirements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Data_Visibility_Costs_4_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Data_Visibility_Costs_4_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Data_Visibility_Costs_4_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, 70% of enterprises will conclude that data visibility, monitoring and analysis efforts have led to exorbitant costs for cloud computing services, requiring a new strategy for data consumption.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Embrace_Intelligent_Automation_5_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Embrace_Intelligent_Automation_5_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Embrace_Intelligent_Automation_5_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will find they have not embraced digital technology sufficiently to be more intelligent and automated, decreasing workforce satisfaction and increasing employee turnover.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_CDO_Role_6_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_CDO_Role_6_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_CDO_Role_6_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, less than one-half of enterprises will have established the Chief Digital Officer as responsible for the processes and technologies that enable digital effectiveness and optimal workforce productivity.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Effective_Virtual_Agents_7_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Effective_Virtual_Agents_7_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Effective_Virtual_Agents_7_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of enterprises will improve digital effectiveness by deploying virtual agents to conduct work through applied AI and intelligent automation.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Cloud-Native_Apps_8_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Cloud-Native_Apps_8_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Cloud-Native_Apps_8_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of enterprises will have adopted initiatives to transform in-house developed applications to cloud-native architectures.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Analyze_Insights_9_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Analyze_Insights_9_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Analyze_Insights_9_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, only 1 in 5 enterprises will analyze patterns and generate insights from GenAI software that empower data-driven decision-making and lead to improved business outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Workforce_Collab_10_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Workforce_Collab_10_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Workforce_Collab_10_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 25% of enterprises will offer GenAI tools and services for workforce collaboration on brainstorming, content creation and generating diverse recommendations to improve resource allocation and productivity.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_NLP_Efficiency_11_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_NLP_Efficiency_11_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_NLP_Efficiency_11_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, only 40% of enterprises will optimize for operational efficiency using GenAI-powered natural language interfaces to drive cost savings and streamline processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Governance_12_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Governance_12_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Governance_12_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will have established governance to mitigate risks associated with GenAI software ensuring ethical considerations, avoiding data and model bias, and safeguarding privacy and data security.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Personalized_App_Exps_13_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Personalized_App_Exps_13_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Personalized_App_Exps_13_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of enterprises will add personalized experiences to business applications to maximize productivity and effectiveness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Embed_Apps_14_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Embed_Apps_14_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_GenAI_Embed_Apps_14_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, nearly one-half of enterprises will deploy GenAI embedded in software applications.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_SBOM_Supply_Chain_15_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_SBOM_Supply_Chain_15_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_SBOM_Supply_Chain_15_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the enterprise adoption of Software Bill of Materials will enhance the security of the software supply chain, leading to long-term savings by mitigating security risks and preventing costly breaches.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Digital_Tech_CIO_16_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Digital_Tech_CIO_16_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Digital_Tech_CIO_16_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, software for digital technologies will empower the enterprise CIO to drive strategic transformation, enabling efficient operations, informed decision-making and a competitive edge in the market.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_AI_Enterprise_Software_17_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_AI_Enterprise_Software_17_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_AI_Enterprise_Software_17_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, AI technologies will be pivotal in shaping the future of enterprise IT software, driving innovation, enhancing decision-making, optimizing costs and creating competitive advantages for organizations.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_CIO_Transform_Enterprise_18_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_CIO_Transform_Enterprise_18_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_CIO_Transform_Enterprise_18_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, enterprise CIOs will rely on digital technologies to transform operations, enable cost optimization, drive business goals, boost efficiency and achieve strategic objectives.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS CONTINUITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Business_Continuity_Complexity_19_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Business_Continuity_Complexity_19_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Business_Continuity_Complexity_19_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-quarter of enterprise CIOs will realize that overinvestment and complexity in the business continuity plan hinders rather than enhances operational resilience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS CONTINUITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Questionable_DX_Investments_20_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Questionable_DX_Investments_20_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Questionable_DX_Investments_20_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, one-third of enterprises will realize that digital transformation investments have not fulfilled the organizational readiness needs for business continuity, requiring new digital investments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS CONTINUITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_App_Experience_Resilience_21_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_App_Experience_Resilience_21_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_App_Experience_Resilience_21_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will determine that current business applications for virtualized collaborative and mobile experiences are not suited for business continuity and resilience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS CONTINUITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Lack_of_Resources_22_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Lack_of_Resources_22_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Lack_of_Resources_22_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, after decades of digital transformation efforts, two-thirds of enterprises will not resource business continuity as an investment priority to reduce operational risk due to black swan events.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS CONTINUITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Disaster_Recovery_Testing_23_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Disaster_Recovery_Testing_23_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Disaster_Recovery_Testing_23_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 1 in 3 enterprises will realize that disaster recovery plan investments focused on the software technology rather than the completeness of the plan, leaving the organization at risk from a lack of testing and exercising.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS CONTINUITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Reliability_Data_Replication_24_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Reliability_Data_Replication_24_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Reliability_Data_Replication_24_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, only 1 in 8 enterprises will invest in cloud data replication to address high availability and reliability during a catastrophic event.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS CONTINUITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_CIO_Priority_ITOps_25_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_CIO_Priority_ITOps_25_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_CIO_Priority_ITOps_25_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, enterprise CIOs will prioritize business continuity software vendors to ensure 24x7 IT operations, mitigating downtime risks and enhancing operational resilience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS CONTINUITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_DisasterRecovery_As-A_Service_26_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_DisasterRecovery_As-A_Service_26_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_DisasterRecovery_As-A_Service_26_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, disaster recovery and business continuity software vendors will offer comprehensive Disaster-Recovery-as-a-Service platforms, providing flexibility and agility to enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS CONTINUITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Digital_Tech_Investment_27_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Digital_Tech_Investment_27_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Digital_Tech_Investment_27_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will embrace business continuity planning to align digital technology investments to meet the demand of a virtualized customer, product and workforce environment.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS CONTINUITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Software_Investment_Risk_28_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Software_Investment_Risk_28_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusContinuity_Software_Investment_Risk_28_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, two-thirds of enterprises' investment into software and cloud computing will not be prepared to ensure continuity of business processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CLOUD COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Public_Cloud_Consolidation_29_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Public_Cloud_Consolidation_29_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Public_Cloud_Consolidation_29_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-fifth of enterprises will consolidate public cloud computing platforms to a single provider to redirect resource costs and effort from infrastructure to maximize the derived value.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CLOUD COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Unified_Data_Platform_30_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Unified_Data_Platform_30_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Unified_Data_Platform_30_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, over three-quarters of enterprises will operate across multiple public cloud computing environments, necessitating the requirement for a unified data platform to virtualize access for business continuity.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CLOUD COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Enterprise_Cloud_Budget_31_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Enterprise_Cloud_Budget_31_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Enterprise_Cloud_Budget_31_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, only 2 in 5 enterprises will have confidence in fluctuating market conditions to accurately plan and budget for cloud services, impacting cost optimization and transformation programs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CLOUD COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Cloud_Provider_Ecosystem_32_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Cloud_Provider_Ecosystem_32_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Cloud_Provider_Ecosystem_32_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, the cloud service provider ecosystem will remain largely unchanged except for emerging community, industry and sovereign country providers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CLOUD COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Cloud_ITOps_SLA_33_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Cloud_ITOps_SLA_33_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Cloud_ITOps_SLA_33_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, ITOps software providers will incorporate AI capabilities in cloud computing services to predict and prevent SLA breaches, ensuring optimal service delivery and improved customer satisfaction to the enterprise.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CLOUD COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_SASE_Cloud_Strategy_34_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_SASE_Cloud_Strategy_34_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_SASE_Cloud_Strategy_34_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, nearly one-half of enterprises will have started implementation of a secure access service edge strategy due to increased adoption of hybrid and multi-cloud environments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CLOUD COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Distributed_Cloud_Infra_35_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Distributed_Cloud_Infra_35_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Distributed_Cloud_Infra_35_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will be investing in distributed cloud infrastructure to standardize environments used in the public cloud, as well as in on-premises data centers and at the edge.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CLOUD COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Cloud_Mobile_Migration_36_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Cloud_Mobile_Migration_36_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Cloud_Mobile_Migration_36_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, two-thirds of enterprises will operate in cloud computing and mobile device operating environments in response to siloed activities from on-premises application and tool deployments.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CLOUD COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Multiple_Providers_Trend_37_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Multiple_Providers_Trend_37_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Multiple_Providers_Trend_37_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will operate across multiple cloud computing providers to meet data sovereignty requirements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_InfoSec_Overlooked_38_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_InfoSec_Overlooked_38_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_InfoSec_Overlooked_38_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over 2 in 5 enterprises will have overlooked information security’s role in evaluating digital technology, introducing unnecessary risk to corporate information assets.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_GenAI_SOC_Adoption_39_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_GenAI_SOC_Adoption_39_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_GenAI_SOC_Adoption_39_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, 1 in 8 enterprises will deploy GenAI in the security operations center to accelerate threat detection and resolution.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_SASE_Digital_Modernization_40_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_SASE_Digital_Modernization_40_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_SASE_Digital_Modernization_40_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, a push for digital modernization of applications will result in 2 in 5 enterprises adopting secure access service edge software to integrate digital security and networking strategies.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_CISO_Priorities_41_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_CISO_Priorities_41_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_CISO_Priorities_41_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, the focus of the enterprise CISO must evolve to address secure DevOps, develop a cloud security strategy and implement AI-driven threat prevention.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Security_Provider_Optimization_42_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Security_Provider_Optimization_42_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Security_Provider_Optimization_42_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, digital security software providers will seek partnerships with other providers to counter the enterprise desire to consolidate suppliers and optimize costs from separate agreements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_DDI_Networking_Adoption_43_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_DDI_Networking_Adoption_43_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_DDI_Networking_Adoption_43_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 3 in 5 enterprises will have deployed DNS, DHCP and IPAM (DDI) technologies to thwart attackers from spreading malware and gaining unauthorized access to network resources.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_DMARC_Spoofing_Phishing_44_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_DMARC_Spoofing_Phishing_44_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_DMARC_Spoofing_Phishing_44_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 7 in 10 enterprises will implement SPF, DKIM and DMARC policies to authenticate email domain senders and reduce email phishing and domain spoofing.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Attack_Surface_CTEM_45_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Attack_Surface_CTEM_45_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Attack_Surface_CTEM_45_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the growth of attack surfaces will lead 3 in 10 enterprises to implement attack simulations and continuous threat exposure management to prioritize potential threats and remediation activities.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Cyber_InfoSec_Converge_46_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Cyber_InfoSec_Converge_46_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Cyber_InfoSec_Converge_46_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, over two-thirds of enterprises will converge cyber and information security efforts into digital security programs for effective governance and the protection of physical and digital assets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Password_Encryption_47_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Password_Encryption_47_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Password_Encryption_47_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over one-half of enterprises will require password encryption in digital security to reduce the risk of unauthorized access to corporate systems.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Identity_Platform_Adoption_48_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Identity_Platform_Adoption_48_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Identity_Platform_Adoption_48_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over two-thirds of enterprises will have adopted digital identity platforms that unify digital security to protect enterprises’ intellectual assets.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_AI_Virtual_Agents_49_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_AI_Virtual_Agents_49_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_AI_Virtual_Agents_49_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, a new generation of digital security technology using AI and virtual agents will be established to interoperate across the enterprise.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Messaging_Collab_Uptake_50_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Messaging_Collab_Uptake_50_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Messaging_Collab_Uptake_50_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 2 in 5 enterprises will shift from email-focused work experiences to messaging and collaborative environments that capture knowledge and improve organizational effectiveness.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Voice_Chat_Interactions_51_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Voice_Chat_Interactions_51_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Voice_Chat_Interactions_51_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, enterprises that have not embraced voice and chat conversational computing to simplify business application interactions will be at a competitive disadvantage.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_AI_Virtual_Agents_52_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_AI_Virtual_Agents_52_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_AI_Virtual_Agents_52_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, less than one-half of enterprises will embrace AI-powered intelligent virtual agents (IVA) to mitigate customer dissatisfaction while maximizing operational efficiency.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Conversational_Experiences_53_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Conversational_Experiences_53_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Conversational_Experiences_53_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, only 3 in 10 enterprises will have deployed conversational experiences to the work environment with technology designed to increase productivity.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Mobile_Voice_Experiences_54_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Mobile_Voice_Experiences_54_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Mobile_Voice_Experiences_54_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the majority of voice-based conversational computing experiences will be delivered on mobile devices, limiting the technology's reach and value.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IA_Cloud_Adoption_55_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IA_Cloud_Adoption_55_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IA_Cloud_Adoption_55_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will use intelligent automation technologies to interconnect disparate applications and systems across public and private cloud computing environments to optimize digital efficiencies.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IA_Virtual_Agents_56_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IA_Virtual_Agents_56_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IA_Virtual_Agents_56_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By the end of 2026, more than 3 in 5 enterprises will have deployed automated virtual agents for efficient customer and worker engagement and operational effectiveness.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Intelligent_Workflow_Mgmt_57_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Intelligent_Workflow_Mgmt_57_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Intelligent_Workflow_Mgmt_57_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over two-thirds of enterprises will standardize on a single digital platform for workflow automation and will deploy intelligent automation technologies to eliminate redundant manual work.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IA_Workflow_Combination_58_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IA_Workflow_Combination_58_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IA_Workflow_Combination_58_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By the end of 2026, intelligent automation and workflow technology will combine into a new digital platform that enables people and machines to create resilience in business processes.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Repetitive_Activities_59_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Repetitive_Activities_59_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Repetitive_Activities_59_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the need to manage repetitive activities in 3 in 5 enterprises will drive workflow automation to advance efficiency using intelligent automation technologies.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Low-Code_IA_60_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Low-Code_IA_60_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Low-Code_IA_60_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-quarter of low-code platforms will incorporate intelligent automation technologies to improve business processes involving legacy applications.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Process_Mining_Workflow_61_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Process_Mining_Workflow_61_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Process_Mining_Workflow_61_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, 1 in 5 enterprises will look to add process intelligence and streamline operations by exploring process mining to optimize workflow and business processes.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Event_Process_Mining_62_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Event_Process_Mining_62_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Event_Process_Mining_62_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will examine methods to gain intelligence on the events and activities of people and machines, elevating the importance of process mining technology.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IDP_Provider_Automation_63_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IDP_Provider_Automation_63_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_IDP_Provider_Automation_63_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, Intelligent Document Processing software providers will be foundational for improving workflow, data entry and data processing in the growth of intelligent automation.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_RPA_As-A_Service_64_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_RPA_As-A_Service_64_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_RPA_As-A_Service_64_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, RPA technology will evolve to address the broader needs of intelligent automation and distributed cloud architectures, and will be delivered as a SaaS platform, reducing the need for complex infrastructure setup and maintenance.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Process_Mining_Customization_65_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Process_Mining_Customization_65_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Process_Mining_Customization_65_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, process mining will remain primarily associated with major software vendor applications requiring customization to mine the preponderance of business processes.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_AI_Process_Mining_66_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_AI_Process_Mining_66_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_AI_Process_Mining_66_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than 4 in 5 process mining platforms will incorporate AI and machine learning to examine and improve existing business processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT AUTOMATION </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Lack_Experience_Automation_67_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Lack_Experience_Automation_67_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Automation_Lack_Experience_Automation_67_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will realize that digital experiences are neither intelligent nor automated, and that they fail to meet the readiness requirements of enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OBSERVABILITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Tech_Investment_68_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Tech_Investment_68_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Tech_Investment_68_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of enterprises will increase investments in observability technology to accelerate the value being generated from telemetry data including logs, traces and metrics.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OBSERVABILITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Context_for_Observability_69_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Context_for_Observability_69_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Context_for_Observability_69_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-quarter of enterprises will combine business event data with machine-generated telemetry data to provide context and generate additional business value from observability.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OBSERVABILITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_IT_Observability_BlindSpots_70_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_IT_Observability_BlindSpots_70_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_IT_Observability_BlindSpots_70_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the limitations of data source discovery and the growth of IT blind spots will result in nearly one-half of enterprises investing in new observability platforms and tools to maintain visibility across all systems.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OBSERVABILITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Platforms_71_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Platforms_71_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Platforms_71_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, 40% of enterprises will consolidate the tools used for observability in favor of consolidated observability platforms to achieve greater scalability and to optimize costs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OBSERVABILITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Open_Source_Observability_72_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Open_Source_Observability_72_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Open_Source_Observability_72_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the adoption of open source observability tools and standards that foster cultures of transparency and collaboration will lead 1 in 3 enterprises to reduced mean time to resolution for unplanned downtime and performance variations.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OBSERVABILITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Provider_Expansion_73_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Provider_Expansion_73_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Provider_Expansion_73_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, software providers for enterprise observability platforms and tools must improve growth opportunities and broaden scope beyond DataOps and SecOps to include DevOps, MLOps and AIOps.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OBSERVABILITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Provider_GenAI_74_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Provider_GenAI_74_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Provider_GenAI_74_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, observability software providers will incorporate GenAI into products and services to improve the accessibility and usability of data analysis by enterprise IT teams.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OBSERVABILITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_E2E_Observability_75_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_E2E_Observability_75_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_E2E_Observability_75_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, only 1 in 10 enterprises will have achieved end-to-end observability due to data silos, application complexity and volume of data, limiting the potential for resilience and growth.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OBSERVABILITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Pipeline_Investment_76_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Pipeline_Investment_76_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Observ_Observability_Pipeline_Investment_76_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, three-quarters of enterprises utilizing telemetry data will have invested in observability pipelines to improve time-to-detection and time-to-resolution based on machine logs, traces and metrics.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IT SERVICE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Complexity_AI_77_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Complexity_AI_77_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Complexity_AI_77_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the complexity of IT Service Management frameworks and lack of infrastructure knowledge will convince 4 in 5 enterprises to investigate AI technologies including machine learning, NLP and GenAI to improve efficiency.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IT SERVICE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Data_Integration_78_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Data_Integration_78_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Data_Integration_78_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, 75% of enterprises will rely on software and managed service providers to overcome the challenges of integrating data and systems within IT Service Management due to disparate and legacy systems.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IT SERVICE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Digital_Workflows_79_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Digital_Workflows_79_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Digital_Workflows_79_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, the creation and maintenance of digital workflows will remain the leading transformative activity for enterprises to create new business processes, culture and customer experiences.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IT SERVICE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Provider_Workflow_80_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Provider_Workflow_80_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Provider_Workflow_80_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, IT Service Management software providers must evolve product offerings beyond transactional ticketing to initiate workflow for work orders, support articles or marketing content.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IT SERVICE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Provider_ConvAI_81_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Provider_ConvAI_81_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_Provider_ConvAI_81_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, IT Service Management software providers will integrate conversational AI to improve user workflow engagement, understand queries and accelerate ticket resolution.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IT SERVICE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_App_Marketplace_82_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_App_Marketplace_82_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITSM_ITSM_App_Marketplace_82_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 85% of enterprises will rely on IT Service Management application marketplaces to connect software platforms across line-of-business groups.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEVOPS AND PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Slow_DevOps_AI_83_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Slow_DevOps_AI_83_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Slow_DevOps_AI_83_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, over one-half of enterprises will face challenges developing and rolling out AI capabilities in DevOps programs that are necessary to use data-driven insights and gain operational efficiency.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEVOPS AND PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_GenAI_DevOps_84_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_GenAI_DevOps_84_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_GenAI_DevOps_84_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, nearly one-third of enterprise DevOps teams will utilize GenAI in the design, development and maintenance of applications that conform to industry and business standards for quality and security.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEVOPS AND PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_DevOps_AI_Platforms_85_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_DevOps_AI_Platforms_85_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_DevOps_AI_Platforms_85_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, DevOps software providers must enhance products and services to incorporate AI platforms, such as pre-built models and infrastructure, AI-capable workflows and GenAI support.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEVOPS AND PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_AI_Release_Management_86_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_AI_Release_Management_86_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_AI_Release_Management_86_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, software providers that combine predictive analytics and AI into release management tools will help DevOps teams achieve quality and issue resolution goals in response to calls for streamlining the enterprise process.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEVOPS AND PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Secure_App_Development_87_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Secure_App_Development_87_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Secure_App_Development_87_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 1 in 6 enterprises will fail to implement secure application development forcing a strategy change to integrate security into DevOps pipelines or adopt infrastructure as code.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEVOPS AND PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Maintain_Legacy_Apps_88_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Maintain_Legacy_Apps_88_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Maintain_Legacy_Apps_88_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, a lack of qualified developers to maintain legacy applications will lead to software vulnerabilities that require enterprises to prioritize transformational programs to control maintenance costs and remain competitive.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEVOPS AND PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Low_Code_Adoption_89_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Low_Code_Adoption_89_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_Low_Code_Adoption_89_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, 4 in 5 enterprises will adopt low-code or no-code platforms for applications development, reducing IT complexity and improving the agility to adapt to changes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DEVOPS AND PLATFORMS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_DevOps_CX_90_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_DevOps_CX_90_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DevOps_DevOps_CX_90_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, 1 in 7 enterprises will invest in DevOps to improve the customer experience, increasing the adoption rate of applications and enhancing workforce efficiency.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ITOPS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_ITOps_Supplier_Complexity_91_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_ITOps_Supplier_Complexity_91_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_ITOps_Supplier_Complexity_91_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, software providers for ITOps must reduce the complexity of designing, configuring and maintaining IT systems in order to remain relevant in the next generation of transformational enterprise activities.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ITOPS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_ITOps_to_AIOps_92_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_ITOps_to_AIOps_92_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_ITOps_to_AIOps_92_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, ITOps software providers must modernize and enhance product offerings to support data lakes, AI technologies and advanced analytics necessary for AIOps to reduce monitoring and increase automation.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ITOPS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_Hybrid_Digital_Infrastructure_93_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_Hybrid_Digital_Infrastructure_93_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_Hybrid_Digital_Infrastructure_93_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the proliferation of hybrid digital infrastructure will require that enterprises invest in management skills, tools and processes to address emerging ITOps challenges.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ITOPS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_AIOps_Investment_94_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_AIOps_Investment_94_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_AIOps_Investment_94_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, demand for real-time insights into the health and performance of IT systems will result in 40% of enterprises funding AIOps strategies to streamline operations and optimize resources.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ITOPS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_AIOps_CIO_Agenda_95_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_AIOps_CIO_Agenda_95_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_AIOps_CIO_Agenda_95_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, the desire for a holistic view of IT operations will lead 60% of CIOs to include AIOps on technology priorities to help manage hybrid infrastructure and optimized workloads.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ITOPS </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_ITOps_New_Strategies_96_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_ITOps_New_Strategies_96_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ITOps_ITOps_New_Strategies_96_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, 4 in 7 enterprises will encounter challenges managing the current ITOps environment and investigate new approaches for data infrastructure, DevOps, hybrid cloud management and observability.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IOT AND EDGE COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IoT_Operational_Insights_97_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IoT_Operational_Insights_97_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IoT_Operational_Insights_97_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises using IoT technology will rely on real-time events and messages that stream to cloud-based data warehouse or data lake environments to increase operational insights.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IOT AND EDGE COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IoT_AI_Management_98_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IoT_AI_Management_98_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IoT_AI_Management_98_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, the zettabytes of data generated by IoT devices will motivate software providers to offer data management tools incorporating machine learning and GenAI capabilities that help enterprises extract meaningful insights.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IOT AND EDGE COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IoT_Distributed_Secure_99_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IoT_Distributed_Secure_99_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IoT_Distributed_Secure_99_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, 1 in 5 enterprises will find they lack distributed and secure architecture to support the event streams required to efficiently operate IoT devices.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IOT AND EDGE COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_Unify_Edge_Computing_100_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_Unify_Edge_Computing_100_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_Unify_Edge_Computing_100_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will unify edge computing to process events using machine learning and analytics to increase the intelligence in IoT.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IOT AND EDGE COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_AIML_Edge_Processing_101_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_AIML_Edge_Processing_101_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_AIML_Edge_Processing_101_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, three-quarters of IoT platforms will incorporate edge processing as well as AI and machine learning to increase the intelligence in IoT.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IOT AND EDGE COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_Edge_Trusted_Firmware_102_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_Edge_Trusted_Firmware_102_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_Edge_Trusted_Firmware_102_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, edge computing software providers will focus on digital security development that leads to enhanced booting security and executing only trusted firmware.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IOT AND EDGE COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_Edge_As-A_Service_103_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_Edge_As-A_Service_103_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_Edge_As-A_Service_103_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, edge computing software providers will introduce Edge-as-a-Service platforms enabling enterprises to address tracking, predictive analysis and edge automation.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>IOT AND EDGE COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IIoT_Latency_104_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IIoT_Latency_104_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IoT_IIoT_Latency_104_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, three-quarters of industrial IoT applications will require low-latency processing to satisfy operational requirements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Tech_Goal_Comms_105_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Tech_Goal_Comms_105_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Tech_Goal_Comms_105_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, only 1 in 5 CIOs will effectively communicate how technology programs relate to business goals, leaving the C-suite and board unable to perform their duties.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Legacy_System_Inefficiency_106_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Legacy_System_Inefficiency_106_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Legacy_System_Inefficiency_106_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than 20% of IT departments will continue to support legacy systems and practices, leading to increased tech debt and a reduction in operational efficiency and productivity.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_CIO_CX_Modernization_107_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_CIO_CX_Modernization_107_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_CIO_CX_Modernization_107_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, CIOs seeking to improve the enterprise's customer experience and engagement levels will have implemented digital modernization initiatives, though only 1 in 8 will have aligned the programs with business goals and objectives.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Modernize_Evolving_Markets_108_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Modernize_Evolving_Markets_108_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiTech_Modernize_Evolving_Markets_108_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 55% of CIOs and IT leaders will have put digital modernization programs into action, giving them the agility and flexibility to adapt to evolving market demands.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL SECURITY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Relationship_Vulnerabilities_109_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Relationship_Vulnerabilities_109_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Security_Relationship_Vulnerabilities_109_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, ineffective relationships between the IT and security teams will contribute to 3 in 5 organizations experiencing access and authentication vulnerabilities.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CLOUD COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Hybrid_Cloud_Deployment_111_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Hybrid_Cloud_Deployment_111_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Hybrid_Cloud_Deployment_111_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 3 in 10 organizations will use a hybrid cloud deployment to achieve the flexibility and scalability of public cloud with the security and control of a private cloud.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CLOUD COMPUTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Private_Cloud_110_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Private_Cloud_110_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Cloud_Private_Cloud_110_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 4 in 10 enterprises will have moved workloads to a private cloud environment to have greater control over data, workloads and security.  </div> </div> </div> </div> </div> </div> </section> </div> </main> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-32 dnd_area-row-9-max-width-section-centering dnd-section dnd_area-row-9-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_17042827196262-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-33 cell_17042827196262-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell cell_1710841975647-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-34 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module module_17108419734163-flexbox-positioning" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17108419734163" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_17108419734163_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_HCM_Expertise_600px.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="2024_VR_HCM_Expertise_600px" title="2024_VR_HCM_Expertise_600px" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell cell_1710841975648-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-35 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17042827196264" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17042827196264_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a name="human_capital_management" style="min-width: 100%; float: right;" id="human_capital_management" data-hs-anchor="true"></a> <h3>Human Capital Mangement</h3> <p>Provides organizations the ability to engage their workforce with the applications, processes and programs to optimize the employee experience, value creation and organizational agility.</p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-36 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1710755337913" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-accordion"> <div class="hs-accordion__item" aria-expanded=""> <button> View Market Assertions <span class="hs-accordion__item-icon"></span> </button> <main> <div class="hs-accordion__item-content"> <section id="module_1710755337913" class="assertions"> <div class="container"> <div class="wrapper"> <div class="contents all_content_outer"> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_System_Use_Case_1_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_System_Use_Case_1_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_System_Use_Case_1_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, three-quarters of enterprises will have identified GenAI use cases that specify HCM system requirements for optimum organizational agility.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_System_Use_Case_2_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_System_Use_Case_2_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_System_Use_Case_2_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will expect their HCM software to be utilizing AI for personalization in the interactions between employees and HR.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Help_Desk_IVA_3_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Help_Desk_IVA_3_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Help_Desk_IVA_3_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, three-quarters of enterprises that deploy HR help desk-focused intelligent virtual assistants (IVAs) will benefit from new levels of auto-resolution through the use of AI.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Ethical_AI_Support_4_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Ethical_AI_Support_4_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Ethical_AI_Support_4_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of global 2000 CHROs will partner with CIO and technology leaders in sponsoring ethical AI initiatives for augmenting workforce talent.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Org_Readiness_Assessment_5_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Org_Readiness_Assessment_5_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Org_Readiness_Assessment_5_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises will enable workforce readiness through HCM and skills development to optimize employee potential and performance.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Adaptive_HCM_Adoption_6_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Adaptive_HCM_Adoption_6_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Adaptive_HCM_Adoption_6_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of enterprises will use HCM as the foundation to provide visibility in workforce engagement and will use people analytics to alert management on exceptions and risks.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Prescriptive_People_Analytics_7_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Prescriptive_People_Analytics_7_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Prescriptive_People_Analytics_7_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, two-thirds of enterprises evaluating people analytics offerings will require prescriptive guidance with actionable insights that can be read and heard rather than just visualized in dashboards.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Integral_DEIB_Planning_8_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Integral_DEIB_Planning_8_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Integral_DEIB_Planning_8_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, comprehensive approaches to both employee well-being and diversity, equity, inclusion and belonging (DEI&B) will become a required component of HCM systems by CHRO leaders.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Equity_and_Fairness_9_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Equity_and_Fairness_9_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Equity_and_Fairness_9_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises will transform the social governance in ESG to include fairness in compensation and workplace equity for global operations and the supply chain.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Conversational_AI_10_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Conversational_AI_10_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Conversational_AI_10_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will deploy conversational and GenAI as a standard requirement for HCM to enable workplace effectiveness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Cloud_Migration_11_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Cloud_Migration_11_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Cloud_Migration_11_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, 8 in 10 enterprises will utilize HCM systems in the cloud, and transition to focus on GenAI effectiveness and worker machine clones that support work.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_ESG_DEIB_Ties_12_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_ESG_DEIB_Ties_12_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_ESG_DEIB_Ties_12_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, more than one-half of enterprises will formally tie DEI and belonging initiatives to their ESG strategy as a measure of workforce sustainability.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Recruitment_Processes_Overhaul_13_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Recruitment_Processes_Overhaul_13_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_Recruitment_Processes_Overhaul_13_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, three-quarters of enterprises will abandon their existing recruitment processes as they determine that their antiquated methods and supporting CRM systems detract from gaining quality candidates for the workforce.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_HR_LLM_GenAI_14_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_HR_LLM_GenAI_14_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_HR_LLM_GenAI_14_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, HCM software providers will offer governed and secured HR large language models (LLM) to support CHRO needs for knowledge management in GenAI.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_HCM_Limitations_15_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_HCM_Limitations_15_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_HCM_Limitations_15_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of enterprises will find that the limitations of HCM applications prevent HR processes from achieving the required level efficiency and should be replaced.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>HUMAN CAPITAL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_HCM_Focus_GenAI_16_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_HCM_Focus_GenAI_16_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_HCM_HCM_Focus_GenAI_16_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, HCM software providers will realize the limitations of their application suites and will transition to focus on GenAI and worker twins to engage HR and managers for requests and notifications.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TALENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Strategic_Onboarding_Tech_17_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Strategic_Onboarding_Tech_17_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Strategic_Onboarding_Tech_17_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, three-quarters of HR leaders will expect recruitment and CRM software to amplify corporate values and extend into the on-boarding process to compress time to productivity and impact.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TALENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Extended_Workforce_Tools_18_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Extended_Workforce_Tools_18_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Extended_Workforce_Tools_18_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, three-quarters of HR teams will embrace workforce platforms that support the procurement of gig and temporary workers with the required skills for corporate outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TALENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Programmatic_Recruiting_19_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Programmatic_Recruiting_19_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Programmatic_Recruiting_19_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-half of all enterprises will be taking advantage of programmatic recruiting capabilities that support sourcing channels for gaining candidates within cost structure requirements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TALENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Transferrable_Skills_20_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Transferrable_Skills_20_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Transferrable_Skills_20_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, demonstrable, transferrable skills will overtake prior job titles and education as leading qualifiers in the hiring and promotion processes for one-half of enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TALENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Talent_Intel_Platform_21_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Talent_Intel_Platform_21_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Talent_Intel_Platform_21_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the majority of enterprises will abandon the traditional ATS in favor of a talent intelligence platform, combining external and internal talent evaluation, skills matching and people analytics.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TALENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Resumes_Waste_Time_22_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Resumes_Waste_Time_22_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Resumes_Waste_Time_22_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-half of enterprises will deem that the submission of resumes is a waste of time and do not represent the candidate and will shift to video and AI summaries to present individual candidates to the hiring manager.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TALENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Performance_Management_Objectives_23_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Performance_Management_Objectives_23_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Performance_Management_Objectives_23_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will find that the lack of performance management alignment to work objectives and goals presents an opportunity to reinvest into software that meets their daily needs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TALENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Talent_Skills_Info_24_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Talent_Skills_Info_24_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Talent_Skills_Info_24_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, software providers in talent management will determine the lack of skills specialization information about candidates and workers will require a transition to new applications to meet enterprise requirements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TALENT MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Performance_Management_AI_25_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Performance_Management_AI_25_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Talent_Performance_Management_AI_25_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the lack of software provider innovation in performance management capabilities representing the performance of talent will require a new generation of AI-focused software.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>LEARNING MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Career_Paths_26_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Career_Paths_26_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Career_Paths_26_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, self-directed career pathing will be utilized by one-third of enterprises using digital learning through LMS or LXP, supporting the need to dynamically identify skill gaps and learning plans to ensure worker retention and trust.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>LEARNING MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Employee_Engagement_27_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Employee_Engagement_27_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Employee_Engagement_27_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, LMS and LXP platforms with embedded skill and job ontologies that recommend optimal learning paths will guide one-quarter of enterprises to elevate employee engagement and retention.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>LEARNING MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Operational_Learning_28_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Operational_Learning_28_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Operational_Learning_28_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will expect their LMS/LXP to support “operational learning in the flow of work” or learning needed immediately to perform a current task.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>LEARNING MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Mixed_Reality_29_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Mixed_Reality_29_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Mixed_Reality_29_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of all enterprises exploring a new LMS/LXP will expect it to leverage mixed reality technologies to “job explore” or simulate the experience of working in a new role.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>LEARNING MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Skills_Mapping_30_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Skills_Mapping_30_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_LMS_Skills_Mapping_30_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the need to manage an ever-increasing library of skills will cause organizations that are evaluating a new LMS/LXP to make “skills management and mapping” a top vendor criteria in one-third of enterprises.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>LEARNING MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_GenAI_Guidance_31_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_GenAI_Guidance_31_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_GenAI_Guidance_31_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-quarter of enterprises will require that learning is experienced through GenAI that can provide intelligent guidance on the skills that should be improved for a worker to be effective.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>LEARNING MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_Binge-Watching_32_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_Binge-Watching_32_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_Binge-Watching_32_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the transition of learning systems to engage workers in a more consumer-like 'binge-watching' experience will cause one-third of enterprises to re-examine their software providers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>LEARNING MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_Absorbed_HCM_33_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_Absorbed_HCM_33_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_Absorbed_HCM_33_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2028, the software category of learning management will have been absorbed into HCM, requiring remaining software providers to further specialize their offerings.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>LEARNING MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_AI_GenAI_34_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_AI_GenAI_34_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Learning_Learning_AI_GenAI_34_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, digital learning software providers will need to embed AI and provide GenAI capabilities to support required employee experiences.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PAYROLL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_AI_Payroll_Volume_35_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_AI_Payroll_Volume_35_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_AI_Payroll_Volume_35_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of all payroll systems will improve the accuracy of—and minimize the need for—manual adjustments by adopting AI-infused platforms that predict and guide for resolving issues in processing.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PAYROLL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Earned_Wage_Access_36_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Earned_Wage_Access_36_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Earned_Wage_Access_36_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will offer earned wage access (EWA) to their workforce as on-demand payroll offerings become available for workers who desire and demand pay flexibility.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PAYROLL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Financial_Wellness_Support_37_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Financial_Wellness_Support_37_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Financial_Wellness_Support_37_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of enterprises will offer their workers financial wellness support such as personal budgeting and planning tools and services and earned wage access offerings at no cost to employees.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PAYROLL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_AI_Payroll_Benefits_38_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_AI_Payroll_Benefits_38_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_AI_Payroll_Benefits_38_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-fifth of enterprises will benefit from payroll platforms that use AI to detect errors and omissions that would prohibit the payroll run, like missed punches, and nudge managers to take action and resolve.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PAYROLL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_GenAI_Pay_Benefits_39_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_GenAI_Pay_Benefits_39_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_GenAI_Pay_Benefits_39_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-quarter of enterprises will look to have a secured conversational and GenAI experience for employees to understand and learn more about the pay and benefits provided by the employer.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PAYROLL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Payroll_Stub_Information_40_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Payroll_Stub_Information_40_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Payroll_Stub_Information_40_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of enterprises using payroll management software will deem the paystub as a critical method for communicating information and benefits to the worker.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PAYROLL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Global_Payroll_Unification_41_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Global_Payroll_Unification_41_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Global_Payroll_Unification_41_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the need for managing payroll globally will require software providers to have a unified offering for enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PAYROLL MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Payroll_Stub_Design_42_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Payroll_Stub_Design_42_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Payroll_Payroll_Stub_Design_42_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, payroll management software providers will be expected to provide more flexible means to communicate benefits through pay by providing or integrating with document design tools.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TOTAL COMPENSATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Skills_Benchmarking_43_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Skills_Benchmarking_43_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Skills_Benchmarking_43_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, compensation market pricing processes deployed in one-half of enterprises will include the benchmarking of skills, not just jobs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TOTAL COMPENSATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Comp_Planning_Tools_44_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Comp_Planning_Tools_44_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Comp_Planning_Tools_44_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises utilizing compensation planning tools will require them to support complex (salary increase and bonus) budget allocation modeling scenarios, rules and guidelines, by both P&L and talent segments.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TOTAL COMPENSATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Variable_Pay_Tools_45_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Variable_Pay_Tools_45_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Variable_Pay_Tools_45_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-quarter of enterprises using compensation software will incentivize employees to take more of their compensation in variable pay through the platform’s compensation equivalencies tools.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TOTAL COMPENSATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Market_Pay_Insights_46_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Market_Pay_Insights_46_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Market_Pay_Insights_46_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over one-third of enterprises using compensation management and people analytics will gain competitive advantage through effective collaboration between HR and Finance using market pay insights.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TOTAL COMPENSATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Comp_Rewards_Merger_47_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Comp_Rewards_Merger_47_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Comp_Rewards_Merger_47_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, there will be clear evidence of a trend in the compensation management and rewards and recognition software markets to merge respective capabilities.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TOTAL COMPENSATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Comp_Job_Matching_48_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Comp_Job_Matching_48_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Comp_Job_Matching_48_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of all compensation management systems will offer job matching against market and internal benchmark jobs as a core capability in support of market and internal job pricing.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TOTAL COMPENSATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Compensation_Benchmark_Integration_49_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Compensation_Benchmark_Integration_49_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Compensation_Benchmark_Integration_49_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-quarter of enterprises will require that industry benchmarking of compensation is easily integrated to their compensation software to ensure effective pay insights on a continuous basis.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TOTAL COMPENSATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Pay_Equity_Modeling_50_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Pay_Equity_Modeling_50_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Pay_Equity_Modeling_50_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the majority of enterprises evaluating compensation management software will list automated pay equity modeling and anomaly detection as required system functionality.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TOTAL COMPENSATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Compensation_Processes_Overhaul_51_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Compensation_Processes_Overhaul_51_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_Compensation_Processes_Overhaul_51_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the compensation processes in one-quarter of enterprises will be deemed ineffective and require a strategic assessment on whether the methods and systems are aligned to desired priorities and values.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TOTAL COMPENSATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_TCM_GenAI_Support_52_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_TCM_GenAI_Support_52_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_TCM_GenAI_Support_52_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the software category for total compensation management will require re-imagining to support GenAI for the entire workforce.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>TOTAL COMPENSATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_TCM_Blending_Pay_53_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_TCM_Blending_Pay_53_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_TCM_TCM_Blending_Pay_53_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the blending of all pay and worker types in an entire workforce will become the focal point of compensation software.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORKFORCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Gig_Scheduling_54_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Gig_Scheduling_54_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Gig_Scheduling_54_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, scheduling within one-half of enterprises using workforce management systems will integrate gig workers and engage agencies to procure these workers when employees are not available.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORKFORCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Schedule_Costs_55_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Schedule_Costs_55_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Schedule_Costs_55_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, two-thirds of enterprises using workforce management systems will benefit from having real-time visibility into the cost of schedules, including rates and worker types.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORKFORCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Skills_Assignment_56_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Skills_Assignment_56_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Skills_Assignment_56_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises using workforce management systems will be assigning work or shifts by skills required, not just job type, achieving much greater precision in optimizing resource deployments.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORKFORCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_Integrated_HR_Service_57_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_Integrated_HR_Service_57_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_Integrated_HR_Service_57_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, over one-third of enterprises will require that WFM systems include an integrated HR service delivery through the use of conversational AI methods.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORKFORCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Skill_Scheduling_58_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Skill_Scheduling_58_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Skill_Scheduling_58_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-quarter of enterprises will require workforce management systems to automatically compare job skill requirements and worker skills alongside availability during the schedule generation process.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORKFORCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_Earned_Daily_Pay_59_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_Earned_Daily_Pay_59_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_Earned_Daily_Pay_59_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the integration of earned daily pay using workforce management software will help provide the insight for enabling workers to determine payment methods.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORKFORCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Standard_HCM_60_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Standard_HCM_60_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_WFM_Standard_HCM_60_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the software category of workforce management will become a standard application for all HCM application suite offerings.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>WORKFORCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_Time_AI_Sensors_61_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_Time_AI_Sensors_61_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_WFM_Time_AI_Sensors_61_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the needs for managing time worked will include using AI and sensors to provide knowledge of when worker activity is detected.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EMPLOYEE EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_EX_Recommendations_62_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_EX_Recommendations_62_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_EX_Recommendations_62_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the personalization of HCM systems through use of AI will allow three-quarters of enterprises to benefit from recommendations that make the employee experience more impactful and satisfying.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EMPLOYEE EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_Overcoming_Skill_Gaps_63_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_Overcoming_Skill_Gaps_63_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_Overcoming_Skill_Gaps_63_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over one-quarter of enterprises using HCM platforms will observe demonstrable improvement to the use of workers due to platform guidance that helps employees and managers overcome skill and experience gaps.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EMPLOYEE EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_AI_Intent_64_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_AI_Intent_64_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_AI_Intent_64_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, intelligent virtual assistants using GenAI will be able to discern intentions to address employee issues and questions without time-consuming HR help desks, benefiting over one-quarter of enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EMPLOYEE EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_HCM_Job_Matching_65_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_HCM_Job_Matching_65_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_HCM_Job_Matching_65_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will expect their HCM platform to provide career and skill growth opportunities to system-matched employees for the maximization of opportunity and potential.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EMPLOYEE EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_Coaching_Pools_66_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_Coaching_Pools_66_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_Coaching_Pools_66_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-quarter of enterprises will have created pools of potential coaches, mentors and external experts like corporate alumni to enable self-directed career management and elevate the employee experience.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EMPLOYEE EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_AI_EX_67_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_AI_EX_67_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_AI_EX_67_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will require AI in all HCM and adjacent systems to curate personalized experiences for all workers to enable engagement for productivity and retention.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EMPLOYEE EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_EX_HCM_Adaptation_68_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_EX_HCM_Adaptation_68_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_EX_HCM_Adaptation_68_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the focus on employee experience will cause HCM software providers to adapt and redesign their approach to emphasize the employee journey, not just the application.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>EMPLOYEE EXPERIENCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_GenAI_HCM_Standard_69_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_GenAI_HCM_Standard_69_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_EX_GenAI_HCM_Standard_69_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the use of GenAI in HCM platforms will become a standard requirement for supporting every application need for employee engagement.  </div> </div> </div> </div> </div> </div> </section> </div> </main> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-37 dnd-section dnd_area-row-10-padding dnd_area-row-10-max-width-section-centering"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_17042827535762-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-38 cell_17042827535762-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell cell_1710841981845-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-39 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module module_17108419788333-flexbox-positioning" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17108419788333" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_17108419788333_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_Marketing_Expertise_600px.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="2024_VR_Marketing_Expertise_600px" title="2024_VR_Marketing_Expertise_600px" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell cell_17108419818462-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-40 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17042827535764" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17042827535764_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a name="marketing" style="min-width: 100%; float: right;" id="marketing" data-hs-anchor="true"></a> <h3>Marketing</h3> <p>Maximize the value of the brand and demand and reach in its markets through the use of digital technologies.</p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-41 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1710755366593" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-accordion"> <div class="hs-accordion__item" aria-expanded=""> <button> View Market Assertions <span class="hs-accordion__item-icon"></span> </button> <main> <div class="hs-accordion__item-content"> <section id="module_1710755366593" class="assertions"> <div class="container"> <div class="wrapper"> <div class="contents all_content_outer"> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Experiences_1_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Experiences_1_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Experiences_1_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will deem existing marketing technologies ineffective to intelligently engage buyers in personalized digital experiences.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_ABM_Efforts_2_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_ABM_Efforts_2_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_ABM_Efforts_2_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of all marketing teams’ account-based marketing (ABM) efforts will fail due to lack of confidence in the software and processes, leading to inconsistent customer interactions.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CMO_CX_3_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CMO_CX_3_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CMO_CX_3_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, three-quarters of CMOs will realize that marketing the customer experience is their responsibility and that a lack of effort in this area will contribute to limited revenue growth.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_VoC_Insights_4_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_VoC_Insights_4_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_VoC_Insights_4_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of marketing teams will lack Voice of the Customer (VoC) insights to guide improvement throughout the enterprise, leading to increased customer churn and lack of confidence in the department.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Digital_Targeting_5_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Digital_Targeting_5_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Digital_Targeting_5_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will determine they need to be more effective at digitally targeting consumers and will seek out digital intelligence platforms that help marketing reach its potential.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Unified_Tech_6_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Unified_Tech_6_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Unified_Tech_6_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the need for unified marketing technology to identify, locate and target buyers will contribute to the rise of a digital intelligence platform to enable marketing effectiveness.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Engagement_7_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Engagement_7_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Personalized_Digital_Engagement_7_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, the use of a customer data platform (CDP) can help further validate the need for a personalized digital engagement and experience for buyers.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Tool_Silos_8_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Tool_Silos_8_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Tool_Silos_8_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, marketing leadership across two-thirds of enterprises will continue to be plagued with silos of tools that impede the effectiveness of processes and performance to digitally engage buyers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Analytics_Storytelling_9_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Analytics_Storytelling_9_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Analytics_Storytelling_9_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, 6 in 10 marketing teams will require guided analytics processes and storytelling capabilities to help understand and act on insights.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_AIML_Marketing_Apps_10_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_AIML_Marketing_Apps_10_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_AIML_Marketing_Apps_10_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, AI and machine learning will remain largely independent of marketing applications requiring three-quarters of marketing teams to depend on separate skill sets.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Augmented_Intelligence_11_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Augmented_Intelligence_11_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Augmented_Intelligence_11_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, three-quarters of marketing platforms will include GenAI based on AI and machine learning, which helps make these platforms easier to use and more effective.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Merchandising_Tech_Investments_12_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Merchandising_Tech_Investments_12_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Merchandising_Tech_Investments_12_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the lack of insights on products and experiences will require new technology investments that can meet the needs of marketing teams that desire to optimize their digital merchandising efforts.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Experience_Tech_Investments_13_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Experience_Tech_Investments_13_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Experience_Tech_Investments_13_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, over one-third of marketing teams will realize the customer and digital experiences are not meeting desired results, requiring new technology investments designed for this purpose.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_Digital_Platforms_14_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_Digital_Platforms_14_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_Digital_Platforms_14_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-quarter of CMOs will look to scrap the portfolio of marketing technologies for new digital platforms that can engage and interact more intelligently with visitors and customers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_AI_GenAI_15_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_AI_GenAI_15_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_AI_GenAI_15_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the category of marketing applications will transform to become more intelligent through the infusion of AI and GenAI to meet the next generation of requirements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_PXM_Across_Channels_16_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_PXM_Across_Channels_16_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_PXM_Across_Channels_16_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the category of product experience management will become an essential component for marketing applications that will need to interconnect with product information for digital marketing across channels.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Centralized_Data_Tool_17_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Centralized_Data_Tool_17_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Centralized_Data_Tool_17_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of marketing teams will rationalize their technology portfolio with a centralized data tool like a CDP to streamline operations.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Rev_Mgmt_Objectives_18_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Rev_Mgmt_Objectives_18_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Rev_Mgmt_Objectives_18_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-half of marketing teams will embrace revenue management objectives to ensure that customer engagement translates into increased customer lifetime value and satisfaction.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CCO_CMO_Merge_19_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CCO_CMO_Merge_19_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_CCO_CMO_Merge_19_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, the roles of Chief Customer Officer and CMO will begin to merge into a more powerful procurement office that is measurably accountable for outcomes across CX.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_Video_AI_20_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_Video_AI_20_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Marketing_Marketing_Video_AI_20_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, marketers will be able to generate video content on-the-fly using AI tools, allowing them to respond ultra-quickly to customer behavior.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER DATA PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Real-Time_Engagement_21_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Real-Time_Engagement_21_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Real-Time_Engagement_21_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will realize the need to engage customers in real-time requires that enterprises embrace customer data platforms (CDP) to ensure effective engagement.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER DATA PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Intent_Interaction_Insight_22_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Intent_Interaction_Insight_22_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Intent_Interaction_Insight_22_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, one-fifth of enterprises will determine that the lack of insight on intent and interactions prevents intelligent interactions with consumers, thus also preventing engagement.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER DATA PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CDM_Merge_DPDEP_23_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CDM_Merge_DPDEP_23_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CDM_Merge_DPDEP_23_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the software category of Customer Data Platform will become a feature of the Data Platform and Digital Experience Platforms framework to meet the unified needs of marketing and IT.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER DATA PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Unified_Tech_24_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Unified_Tech_24_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Unified_Tech_24_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises that have not consolidated to a unified customer data platform (CDP) will diminish the digital potential of their marketing efforts.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER DATA PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Engagement_Experience_Platforms_25_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Engagement_Experience_Platforms_25_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Engagement_Experience_Platforms_25_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, consolidation of the CDP technology market will be the catalyst for marketing teams to adopt new digital engagement and experience platforms.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER DATA PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Marketing_Platforms_Multimodal_26_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Marketing_Platforms_Multimodal_26_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_Marketing_Platforms_Multimodal_26_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, marketing technology software apps will evolve into platforms that allow campaign management across email, voice, chat and SMS.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CUSTOMER DATA PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CRM_Connected_Operations_27_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CRM_Connected_Operations_27_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CDP_CRM_Connected_Operations_27_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, marketing leaders will insist that CRM tools more effectively connect their operations to sales and service processes, including integration of customer data resources.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Frictionless_Interactions_28_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Frictionless_Interactions_28_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Frictionless_Interactions_28_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of marketing teams will abandon legacy marketing technologies for improved frictionless interactions and digital experiences across all channels and devices.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Adobe_Acrobat_Eliminated_29_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Adobe_Acrobat_Eliminated_29_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Adobe_Acrobat_Eliminated_29_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of marketing teams will eliminate use of Adobe Acrobat in order to better engage audiences due to its detraction from effective digital experiences and its negative impact on corporate brand and mobile engagement.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Data_Intelligence_Tech_30_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Data_Intelligence_Tech_30_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Data_Intelligence_Tech_30_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, one-third of enterprises will require consumer insights and investments into marketing-focused data intelligence technology to maximize the value of investments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Social_Engagement_Priority_31_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Social_Engagement_Priority_31_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Social_Engagement_Priority_31_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, demand from buyers and customers will cause one-third of marketing teams to prioritize engagement across social media channels rather than email in order to reach digitally targeted audiences.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Analytics_Insights_Investment_32_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Analytics_Insights_Investment_32_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Analytics_Insights_Investment_32_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, over one-third of marketing teams will examine their digital insights and realize they need to invest into analytics that are designed to guide future advancements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Expanded_PXM_33_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Expanded_PXM_33_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Expanded_PXM_33_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the scope of digital marketing will expand to include the requirement that product experience management becomes integrated with the processes that support merchandising and product marketing.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Software_GenAI_34_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Software_GenAI_34_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_Software_GenAI_34_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, digital marketing software will embrace GenAI to improve engagement with prospects and customers in a unified manner.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Integrated_CEM_Omnichannel_35_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Integrated_CEM_Omnichannel_35_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Integrated_CEM_Omnichannel_35_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, marketers will rely on integrated customer experience management tools to orchestrate and measure seamless omnichannel experiences.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_GenAI_SEO_36_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_GenAI_SEO_36_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiMktg_Marketing_GenAI_SEO_36_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, advances in GenAI will force marketing teams to rethink SEO strategies for their brands.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_GenAI_Interactions_37_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_GenAI_Interactions_37_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_GenAI_Interactions_37_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, intelligent marketing software will advance to not just utilize AI but also to provide generative interactions with customers in a proactive manner.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_ML_Virtual_Agents_38_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_ML_Virtual_Agents_38_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_ML_Virtual_Agents_38_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of marketing teams will embrace marketing-focused digital technologies that incorporate virtual agents powered by machine learning to facilitate engagement and interactions.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Lead_Scoring_Automation_39_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Lead_Scoring_Automation_39_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Lead_Scoring_Automation_39_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-half of marketing teams will be using intelligent automation for marketing processes like lead scoring in order to knit marketing and sales teams closer together.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Engagement_Workflows_40_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Engagement_Workflows_40_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Engagement_Workflows_40_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, over one-half of marketing teams will deploy personalization and action-focused interactions as the primary means of engagement in a new generation of intelligent workflows.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Software_Investment_41_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Software_Investment_41_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Software_Investment_41_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, intelligent marketing software will be the dominant technology investment for one-third of marketing leaders who wish to streamline processes and performance.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Conversational_Experiences_42_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Conversational_Experiences_42_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Conversational_Experiences_42_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, one-quarter of marketing teams will embrace conversational experiences as the priority for self-service digital interactions using natural language.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AI_Virtual_Agents_43_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AI_Virtual_Agents_43_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AI_Virtual_Agents_43_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the current generation of chatbots will give way to more complex, AI-based virtual agents that incorporate transaction processing and other interactive functions.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AIML_Context_Engagement_44_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AIML_Context_Engagement_44_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_AIML_Context_Engagement_44_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 70% of marketing teams will infuse AI into their tech stacks to ensure an effective context for engagement conversations with buyers and customers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Self-Service_Shift_45_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Self-Service_Shift_45_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Self-Service_Shift_45_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-third of enterprises will shift from conversational marketing efforts to the use of intelligent self-service in order to streamline customer and digital experiences.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_GenAI_Niches_46_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_GenAI_Niches_46_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_GenAI_Niches_46_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, Gen AI will allow marketers to refine personalized marketing to very narrow niches of customers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>INTELLIGENT MARKETING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Low-No_Code_47_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Low-No_Code_47_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_IntelMktg_Marketing_Low-No_Code_47_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, marketing teams will rely on low-code/no-code development to provide speedy deployment and revision of applications and to quickly respond to revenue opportunities.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL EXPERIENCE PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Integration_PXM_48_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Integration_PXM_48_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Integration_PXM_48_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the Digital Experience platform will consume and integrate with product experience management to better meet the needs of marketing and commerce systems.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL EXPERIENCE PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Conversational_GenAI_49_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Conversational_GenAI_49_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_DXP_Conversational_GenAI_49_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the Digital Experience Platform software category will provide conversational-focused GenAI to engage website visitors more intelligently.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL EXPERIENCE PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Engagement_Outcomes_50_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Engagement_Outcomes_50_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Engagement_Outcomes_50_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of marketing teams, especially in large enterprises, will adopt digital experience platforms (DXP) for orchestrating engagement to achieve desired outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL EXPERIENCE PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_CDO_Workflow_51_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_CDO_Workflow_51_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_CDO_Workflow_51_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, two-fifths of very large enterprises will have Chief Digital Officers or similar leaders who re-imagine interactions with consumers and customers to ensure workflow with enterprise is more efficient.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL EXPERIENCE PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_GenAI_Content_52_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_GenAI_Content_52_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_GenAI_Content_52_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-half of marketing teams will rely on GenAI to create and manage content for websites, promotions and customer-facing materials.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL EXPERIENCE PLATFORM </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_AI_Personalization_53_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_AI_Personalization_53_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DXP_Marketing_AI_Personalization_53_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, AI will allow marketers to create highly targeted, personalized campaigns that feature content tailored to real-time customer contexts.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Digital_Investment_Realized_54_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Digital_Investment_Realized_54_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Digital_Investment_Realized_54_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of marketing teams will establish marketing performance management (MPM) disciplines to ensure digital investments achieve brand and business effectiveness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Continuous_Planning_55_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Continuous_Planning_55_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Continuous_Planning_55_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of marketing teams will find that marketing performance management (MPM) requires continuous planning and near real-time insights for goals achievement and marketing readiness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Skills_Gap_56_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Skills_Gap_56_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Skills_Gap_56_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of marketing teams will lack the competencies and skills to utilize available data and analytics, leading to low confidence in the team's ability to deliver fact-based insights.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Alternative_Platforms_57_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Alternative_Platforms_57_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Alternative_Platforms_57_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the lack of marketing performance management offerings will force one-half of CMO and marketing teams to adopt planning and analytics platforms to meet their needs.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Planning_Investment_Apps_58_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Planning_Investment_Apps_58_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Planning_Investment_Apps_58_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the requirement for managing marketing performance will lead to new applications designed to guide plans and investments to ensure the desired ROI.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_New_Leadership_59_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_New_Leadership_59_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_New_Leadership_59_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, the lack of discipline in planning and analytics in marketing will lead to one-third of leaders establishing a sole leader to manage marketing performance.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_MPM_New_Needs_60_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_MPM_New_Needs_60_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_MPM_New_Needs_60_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the lack of software for marketing performance management will lead to a new generation of applications designed to meet the needs of effective CMOs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Marketing_Planning_Analytics_61_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Marketing_Planning_Analytics_61_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_Marketing_Planning_Analytics_61_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the need for better marketing planning will lead to a unification of project work management focus with the analytics required to understand progress to goals.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>MARKETING PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_GenAI_Lead_Scoring_62_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_GenAI_Lead_Scoring_62_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_MPM_GenAI_Lead_Scoring_62_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, GenAI will be almost universally used for lead scoring, redefining the meaning and value of "marketing qualified leads."  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Skills_Gap_63_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Skills_Gap_63_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Skills_Gap_63_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, one-half of marketing teams will lack the competencies and skills in PIM to ensure effective digital experiences, leading marketing leaders to establish new investment and leadership.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Merchandising_Experiences_64_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Merchandising_Experiences_64_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Merchandising_Experiences_64_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of marketing teams will use a new generation of PIM focused on experiences and merchandising across any channel.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Optimize_Marketing_Sales_65_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Optimize_Marketing_Sales_65_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Optimize_Marketing_Sales_65_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-half of enterprises will embrace a modern, dedicated PIM environment to optimize product experiences across marketing and sales channels, thus accelerating digital effectiveness.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Shelf_Merchandising_66_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Shelf_Merchandising_66_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Shelf_Merchandising_66_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, two-thirds of enterprises will have established a digital shelf and merchandising priority for their product experiences to enhance consumer and customer engagement.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Revenue_Priorities_67_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Revenue_Priorities_67_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Revenue_Priorities_67_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of marketing teams will have deployed product information management (PIM) to support revenue priorities for effective buyer experiences across digital commerce and buying channels.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Activation_Processes_68_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Activation_Processes_68_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Activation_Processes_68_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the pressure to have consistent information throughout buying and merchandising channels will result in one-third of enterprises investing in product activation processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_New_Tech_Investments_69_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_New_Tech_Investments_69_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_New_Tech_Investments_69_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will transform product information management efforts to a merchandising and digital shelf strategy that will require new technology investments.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Commerce_Platforms_70_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Commerce_Platforms_70_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Digital_Commerce_Platforms_70_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the adoption of new PIM software providers that focus on digital commerce platforms to supercharge product experiences will emerge as essential to marketing effectiveness.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Cloud_Investment_71_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Cloud_Investment_71_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Cloud_Investment_71_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the establishment of product cloud investment to simplify and unify a product information network will be essential to streamlining demand and supply chain effectiveness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Analytics_Storytelling_72_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Analytics_Storytelling_72_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Product_Analytics_Storytelling_72_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, 6 in 10 enterprises will require product analytics processes and storytelling capabilities to help create and deliver insights for line-of-business personnel.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_GenAI_PXM_Investment_73_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_GenAI_PXM_Investment_73_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_GenAI_PXM_Investment_73_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over one-half of enterprises will realize the lack of accurate product information in GenAI deployments will require investments into product experience management software.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_PXM_Collaboration_Support_74_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_PXM_Collaboration_Support_74_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_PXM_Collaboration_Support_74_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the lack of collaboration and task management support in product experience management software will lead to a new generation of software equipped to meet enterprise needs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT EXPERIENCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Cloud_Product_Data_75_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Cloud_Product_Data_75_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PXM_Cloud_Product_Data_75_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the necessity of operating across disparate applications on multiple cloud platforms will require the unification of product and data platforms to provide information.  </div> </div> </div> </div> </div> </div> </section> </div> </main> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-42 dnd-section dnd_area-row-11-max-width-section-centering dnd_area-row-11-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column cell_17042827850642-padding" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-43 cell_17042827850642-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell dnd-column cell_1710841989390-vertical-alignment" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-44 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_17108419844893-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17108419844893" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_17108419844893_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_OoF_Expertise_600px.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="2024_VR_OoF_Expertise_600px" title="2024_VR_OoF_Expertise_600px" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell cell_17108419893903-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-45 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17042827850644" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17042827850644_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a name="office_of_finance" style="min-width: 100%; float: right;" id="office_of_finance" data-hs-anchor="true"></a> <h3>Office of Finance</h3> <p>After a decade of limited technology innovation, significant change is underway. Artificial intelligence, machine learning, bots, RPA, enterprise data management, blockchain distributed ledgers, cloud computing and restructured architecture will transform how the office of finance will work, including accounting, planning and analytics, budgeting and closing.</p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-46 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1710755397399" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-accordion"> <div class="hs-accordion__item" aria-expanded=""> <button> View Market Assertions <span class="hs-accordion__item-icon"></span> </button> <main> <div class="hs-accordion__item-content"> <section id="module_1710755397399" class="assertions"> <div class="container"> <div class="wrapper"> <div class="contents all_content_outer"> <div class="content"> <div class="title_area">  <h5>OFFICE OF FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Centralize_ESG_1_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Centralize_ESG_1_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Centralize_ESG_1_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-half of corporations required to comply with ESG reporting will centralize reporting and filings with FP&A to achieve accuracy, control and efficiency objectives.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Vendor_AI_Accuracy_2_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Vendor_AI_Accuracy_2_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Vendor_AI_Accuracy_2_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, all providers of software aimed at the office of finance will differentiate their offerings by the capabilities and accuracy of their AI functionality.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_LargeCo_IFM_Adoption_3_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_LargeCo_IFM_Adoption_3_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_LargeCo_IFM_Adoption_3_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-fifth of enterprises with 10,000 or more employees will have implemented intercompany financial management (IFM) software to achieve tax, risk management and financial close benefits.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_CFO_DX_Benefit_4_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_CFO_DX_Benefit_4_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_CFO_DX_Benefit_4_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, only one-third of finance departments will have achieved a level of technology competence to be described as "digitally transformed," while the CFOs of those that do will have greater influence in their organization's management.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_FPandA_Customer_Profitability_5_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_FPandA_Customer_Profitability_5_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_FPandA_Customer_Profitability_5_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of FP&A professionals will have assumed responsibility for routinely measuring customer profitability, up from 36% today, improving returns on assets and equity.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Finance_IT_6_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Finance_IT_6_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Finance_IT_6_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the number of enterprises with a Finance IT function will grow from 6 in 10 to 9 in 10, enabling them to operate more effectively.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Strategic_Partner_7_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Strategic_Partner_7_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Strategic_Partner_7_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Nine in 10 executives say their finance organization should be a strategic partner to their company, but by 2027, fewer than one-third will evolve into this role, limiting company performance.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Process_Mining_8_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Process_Mining_8_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Process_Mining_8_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, 1 in 5 enterprises will look to streamline operations by exploring process mining to optimize workflow and business processes.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Guided_Analytics_Storytelling_9_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Guided_Analytics_Storytelling_9_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Guided_Analytics_Storytelling_9_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of FP&A organizations will utilize guided analytics processes and storytelling capabilities to help create and deliver actionable insights to executives and managers.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_GenAI_Documents_Communication_10_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_GenAI_Documents_Communication_10_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_GenAI_Documents_Communication_10_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, a majority of finance and accounting departments will use GenAI to facilitate the creation of documents and communications to improve productivity.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Process_Mining_Productivity_11_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Process_Mining_Productivity_11_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfFinance_Process_Mining_Productivity_11_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, fewer than one-third of finance departments will use process mining to improve productivity, giving those that do a business advantage.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_GenAI_Streamlining_12_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_GenAI_Streamlining_12_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_GenAI_Streamlining_12_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, all providers of business planning software will use GenAI to streamline commenting and annotations in tables and exhibits to boost productivity.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Easier_Planning_Mission_13_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Easier_Planning_Mission_13_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Easier_Planning_Mission_13_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, just 1 in 4 FP&A organizations will have redefined their mission to make planning easier for business unit leaders. Those that do will be a strategic asset.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Vendor_AI_Support_14_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Vendor_AI_Support_14_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Vendor_AI_Support_14_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027 almost all providers of planning and budgeting software will have incorporated AI to reduce workloads and improve accuracy.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_IBP_FPandA_15_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_IBP_FPandA_15_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_IBP_FPandA_15_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-fourth of FP&A organizations will have implemented integrated business planning, bringing together operational and financial planning on a single platform to improve the business value of planning and budgeting.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Value-based_Planning_16_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Value-based_Planning_16_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Value-based_Planning_16_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, fewer than one-third of enterprises will have adopted value-based planning, but those that do will outperform peers in achieving objectives and long-term strategy.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_External_Measures_Perf_17_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_External_Measures_Perf_17_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_External_Measures_Perf_17_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, fewer than one-third of enterprises will incorporate comprehensive external measures in performance reviews and benchmarking to improve performance.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Scenario_Planning_Data_18_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Scenario_Planning_Data_18_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Scenario_Planning_Data_18_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, only 20% of enterprises will have all the data they need to understand trade-offs in their scenario planning to improve agility, up from 12% today.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Blockchain_Payment_19_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Blockchain_Payment_19_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Blockchain_Payment_19_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, fewer than 25% of enterprises will be using blockchain payment systems. Those that do will speed transactions, reduce administrative overhead and cut costs.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_HR_Planning_Budgeting_20_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_HR_Planning_Budgeting_20_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_HR_Planning_Budgeting_20_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of FP&A organizations will have integrated HR planning with their budgeting process, simplifying headcount budgeting and improving the accuracy of headcount requirement forecasts.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_NLP_Chatbots_21_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_NLP_Chatbots_21_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_NLP_Chatbots_21_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will deploy dedicated business planning software that use NLP chatbots to reduce workloads and accelerate planning cycles.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Data_Mesh_Architecture_22_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Data_Mesh_Architecture_22_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Data_Mesh_Architecture_22_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will employ data mesh architecture to support more robust and predictive planning models.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>BUSINESS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Data_Pantry_Planning_23_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Data_Pantry_Planning_23_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_BusPlanning_Data_Pantry_Planning_23_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all providers of business planning software will offer a data pantry to facilitate the integration of operational and external data with financials to improve the speed and accuracy of forecasts and plans.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONSOLIDATE AND CLOSE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Consolidation_Software_AI_24_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Consolidation_Software_AI_24_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Consolidation_Software_AI_24_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all providers of consolidation software will have incorporated AI to accelerate the accounting close, reduce errors and cut staff workloads.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONSOLIDATE AND CLOSE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Close_Books_Sooner_25_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Close_Books_Sooner_25_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Close_Books_Sooner_25_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, two-thirds of finance and accounting departments will improve their use of readily available technology to close quarterly books within six business days, up from one-half that can do it today.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONSOLIDATE AND CLOSE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Close_Mgmt_Software_26_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Close_Mgmt_Software_26_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Close_Mgmt_Software_26_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of midsize and larger enterprises will use close management software to speed their close and achieve greater control of the process.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONSOLIDATE AND CLOSE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Virtual_Close_27_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Virtual_Close_27_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Virtual_Close_27_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, only 15% of companies will be using a virtual close, enabling them to monitor their financial position in near real time and accelerate their monthly and quarterly process.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONSOLIDATE AND CLOSE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Data_Pantry_Integration_28_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Data_Pantry_Integration_28_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_Data_Pantry_Integration_28_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all providers of consolidate, close and report software will offer a data pantry to facilitate the integration of operational and external data with financials.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONSOLIDATE AND CLOSE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_GenAI_Close_Management_29_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_GenAI_Close_Management_29_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_CCM_GenAI_Close_Management_29_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, all providers of close management and reporting software will use GenAI to streamline commenting and annotations in tables and exhibits to boost productivity.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_AI_Performance_Benefit_30_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_AI_Performance_Benefit_30_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_AI_Performance_Benefit_30_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all providers of software designed for finance organizations will have incorporated some AI capabilities to reduce workloads and improve performance.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_IFM_Tax_Compliance_31_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_IFM_Tax_Compliance_31_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_IFM_Tax_Compliance_31_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, corporations using intercompany financial management will automatically assemble data from multiple systems to support consistency and accuracy in tax compliance and analysis.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Process_Mining_Workflows_32_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Process_Mining_Workflows_32_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Process_Mining_Workflows_32_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-third of enterprises will look to streamline finance department processes using process mining to streamline and standardize workflows.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Training_Reduction_33_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Training_Reduction_33_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Training_Reduction_33_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, digital finance technologies will significantly reduce employee training requirements and boost productivity by 25%.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Virtual_Audit_Adoption_34_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Virtual_Audit_Adoption_34_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Virtual_Audit_Adoption_34_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-half of enterprises will have adopted some form of a virtual audit, saving staff time and cutting departmental costs.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Board_Virtual_Audit_35_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Board_Virtual_Audit_35_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Board_Virtual_Audit_35_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-fifth of boards of directors will insist on a virtual audit with their auditor to reduce the annual cost of compliance.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Profit_Leakage_36_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Profit_Leakage_36_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Profit_Leakage_36_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, almost all multinational enterprises that do not adopt intercompany financial management will struggle with profit leakage caused by lapses in handling VAT and income tax and in transfer pricing decisions.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_NLP_Digital_Experiences_37_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_NLP_Digital_Experiences_37_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_NLP_Digital_Experiences_37_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of finance organizations will adopt natural language processing as a component of improving digital experiences for business professionals who desire conversational methods of interaction.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Data_Pantry_Offering_38_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Data_Pantry_Offering_38_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Data_Pantry_Offering_38_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all providers of Office of Finance software will offer a data pantry to facilitate the integration of operational and external data with financials to improve the speed and accuracy of forecasts and plans.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Tech_for_Pricing_39_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Tech_for_Pricing_39_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Tech_for_Pricing_39_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, competitive pressures will force three-fourths of B2B companies to adopt technology-supported pricing strategies to achieve volume and margin objectives.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Profitability_Analysis_40_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Profitability_Analysis_40_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Profitability_Analysis_40_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, just 35% of enterprise FP&A teams will be able to deliver actionable customer and product profitability analysis. Finance departments that do will be a strategic asset.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Sustainability_Metrics_41_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Sustainability_Metrics_41_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Sustainability_Metrics_41_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, the majority of publicly traded companies will publish sustainability metrics—and will be challenged to quantify their impact on profitability.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Sustainable_Profitability_Mgmt_42_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Sustainable_Profitability_Mgmt_42_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Sustainable_Profitability_Mgmt_42_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will have implemented a profitability management initiative to achieve a sustainable competitive advantage.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Profitability_Mgmt_Strategy_43_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Profitability_Mgmt_Strategy_43_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Profitability_Mgmt_Strategy_43_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, only 1 in 3 finance organizations will have the technology to support an effective, compliant and sustainable profitability management strategy.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Price_Rev_Optimization_44_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Price_Rev_Optimization_44_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Price_Rev_Optimization_44_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-half of B2B businesses will adopt price and revenue optimization to achieve higher sales and optimized margins. Today, the technology is only lightly adopted.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Analytics_Transfer_Pricing_45_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Analytics_Transfer_Pricing_45_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Analytics_Transfer_Pricing_45_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, a majority of European and North American countries will employ analytics to target multinational corporation transfer pricing compliance.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Data_Mesh_AI_46_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Data_Mesh_AI_46_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiFin_Data_Mesh_AI_46_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than 6 in 10 enterprises will adopt data mesh technologies, enabling finance and accounting departments to easily support increasingly sophisticated AI use cases.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Data_Mesh_MachineLearning_47_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Data_Mesh_MachineLearning_47_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Data_Mesh_MachineLearning_47_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than 6 in 10 enterprises will adopt data mesh, enabling finance departments to support continuous machine learning applied to accounting processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_GenAI_Training_48_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_GenAI_Training_48_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_GenAI_Training_48_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all ERP software providers will use GenAI to facilitate training and provide in-context help to boost productivity in finance and accounting departments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_ERP_Process_Mining_49_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_ERP_Process_Mining_49_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_ERP_Process_Mining_49_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, a majority of ERP software providers targeting larger enterprises will incorporate process mining to boost productivity, reduce costs and improve customer satisfaction.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Digitize_Accounts_Payable_50_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Digitize_Accounts_Payable_50_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Digitize_Accounts_Payable_50_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-half of enterprises will have digitized their accounts payable function to increase staff efficiency and take advantage of early payment discounts.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Automate_AR_Reconciliations_51_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Automate_AR_Reconciliations_51_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Automate_AR_Reconciliations_51_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-third of large enterprises will use software to automate their AR reconciliations process to improve staff productivity and working capital efficiency.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Central_Ledger_Acctg_52_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Central_Ledger_Acctg_52_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Central_Ledger_Acctg_52_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 1 in 5 enterprises with 1,000 or more employees will have a central ledger accounting architecture, enabling them to do a continuous virtual close.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Subscription_Continuous_Acctg_53_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Subscription_Continuous_Acctg_53_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Subscription_Continuous_Acctg_53_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, fewer than one-third of subscription companies will have adopted continuous accounting, giving those that do a business advantage.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Continuous_Acctg_Adoption_54_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Continuous_Acctg_Adoption_54_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Continuous_Acctg_Adoption_54_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, two-thirds of enterprises will have applied continuous accounting principles to close the books within one business week, up from 50% today.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_AI_in_ERP_55_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_AI_in_ERP_55_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_AI_in_ERP_55_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all providers of ERP software will have incorporated AI to reduce workloads and speed processes and reduce errors.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Cloud_Manu_ERP_56_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Cloud_Manu_ERP_56_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Cloud_Manu_ERP_56_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than one-half of manufacturing organizations will use a cloud-based core ERP system to promote continuity, improve performance and lower costs.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Cloud_ERP_Services_57_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Cloud_ERP_Services_57_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Cloud_ERP_Services_57_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, over 80% of ERP systems purchased by non-product companies will be deployed in the cloud to promote continuity, improve performance and lower costs.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_ESG_Support_58_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_ESG_Support_58_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_ESG_Support_58_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, almost all ERP providers will evolve to support ESG processes, but only one-third of enterprises will have made the required investments in them to achieve their stated objectives and legal and regulatory compliance.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Process_Mining_59_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Process_Mining_59_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Process_Mining_59_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, 1 in 5 enterprises will look to streamline operations by exploring process mining to optimize workflow and business processes in ERP systems.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_ProfServices_Automation_Suites_60_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_ProfServices_Automation_Suites_60_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_ProfServices_Automation_Suites_60_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, professional services automation suite providers will continue to displace ad hoc software and spreadsheet use, reflecting increasing affordability and capabilities to improve an organization's performance.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ERP AND CONTINUOUS ACCOUNTING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Cloud_ProfServices_Automation_61_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Cloud_ProfServices_Automation_61_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ERP_Cloud_ProfServices_Automation_61_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, enterprises will increasingly adopt cloud-based professional services automation over on-premises deployment because of superior performance, ease of use and lower total cost of ownership.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ORDER TO CASH </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Digital_B2B_Payments_62_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Digital_B2B_Payments_62_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Digital_B2B_Payments_62_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, at least three-fourths of B2B payments will be handled digitally to lower transactions costs, reduce back office workloads and enhance control.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ORDER TO CASH </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Digital-Payments-First_63_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Digital-Payments-First_63_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Digital-Payments-First_63_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, almost all enterprises will adopt a digital-payments-first approach to differentiate their customer experience and to increase revenues and market share.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ORDER TO CASH </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Consumer_Digital_Wallets_64_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Consumer_Digital_Wallets_64_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Consumer_Digital_Wallets_64_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, digital wallets will account for 4 in 10 purchases to facilitate consumer payments and increase convenience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ORDER TO CASH </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Order_to_Cash_65_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Order_to_Cash_65_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_Order_to_Cash_65_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, only one-third of larger enterprises will consistently manage order-to-cash end to end, but those that do will outperform competitors.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>ORDER TO CASH </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_GenAI_Training_OrderToCash_66_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_GenAI_Training_OrderToCash_66_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OrderToCash_GenAI_Training_OrderToCash_66_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all order-to-cash software providers will use GenAI to facilitate training and provide in-context help to boost productivity in finance and accounting departments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROCURE TO PAY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Cross-functional_Ties_67_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Cross-functional_Ties_67_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Cross-functional_Ties_67_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, fewer than one-third of purchasing departments will have established cross-functional ties to improve resiliency, competitiveness and profitability.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROCURE TO PAY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Spend_Mgmt_Outlays_68_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Spend_Mgmt_Outlays_68_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Spend_Mgmt_Outlays_68_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, three-fourths of enterprises will have implemented spend management to control outlays while reducing administrative burdens on employees.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROCURE TO PAY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Source-to-Pay_69_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Source-to-Pay_69_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Source-to-Pay_69_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, only one-fourth of larger enterprises will consistently manage procure-to-pay end to end, but those that do will outperform competitors.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROCURE TO PAY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Efficient_Payment_Platforms_70_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Efficient_Payment_Platforms_70_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Efficient_Payment_Platforms_70_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2028, one-half of all buying will involve payments made on high-efficiency platforms, reducing frictions and overhead to speed purchases and cut costs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROCURE TO PAY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_NLP_for_Sourcing_71_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_NLP_for_Sourcing_71_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_NLP_for_Sourcing_71_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of purchasing and sourcing organizations will adopt natural language processing to improve digital experiences and promote efficiency.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROCURE TO PAY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Spend_Mgmt_Software_72_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Spend_Mgmt_Software_72_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_Spend_Mgmt_Software_72_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than two-thirds of enterprises will be using spend management software and corporate cards to achieve greater control and increased efficiency.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROCURE TO PAY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_AI_OCR_Data_73_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_AI_OCR_Data_73_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_AI_OCR_Data_73_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all procure-to-pay software suites will use AI and OCR to automate data ingestion from external documents and emails, saving time and ensuring all necessary information is captured accurately at the source.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROCURE TO PAY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_GenAI_Documentation_Review_74_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_GenAI_Documentation_Review_74_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_GenAI_Documentation_Review_74_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, all P2P software providers will use AI and highly curated GenAI to offer buyers a substantial increase in productivity by automating steps, guiding actions and creating first-draft documentation for review.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROCURE TO PAY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_GenAI_ProcureToPay_Training75_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_GenAI_ProcureToPay_Training75_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ProcureToPay_GenAI_ProcureToPay_Training75_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all procure-to-pay software providers will use GenAI to facilitate training and provide in-context help to boost productivity in finance and accounting departments.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Transfer_Pricing_76_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Transfer_Pricing_76_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Transfer_Pricing_76_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, two-thirds of companies with multinational operations will use software to manage transfer pricing to govern tax compliance consistently and reduce risk.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Optimizing_Tax_Exposure_77_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Optimizing_Tax_Exposure_77_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Optimizing_Tax_Exposure_77_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, higher tax rates and complex trade relationships will force two-thirds of multinational companies to manage transfer pricing using software for optimizing tax exposure more consistently and accurately.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Dedicated_Tax_Provision_78_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Dedicated_Tax_Provision_78_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Dedicated_Tax_Provision_78_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises with even moderately complex legal structures will use dedicated tax provision software to streamline their close and reduce risk.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Digitized_Tax_Compliance_79_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Digitized_Tax_Compliance_79_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Digitized_Tax_Compliance_79_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, a majority of midsize and larger enterprises will have digitized their indirect tax compliance to ensure accuracy as jurisdictions step up audits to increase revenues.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Tax_Provision_Software_80_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Tax_Provision_Software_80_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Tax_Provision_Software_80_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 4 in 10 enterprises will use a dedicated third-party tax provision software to accelerate the tax provision process, ensure accuracy and enhance transparency.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL FINANCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Indirect_Tax_Mgmt_81_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Indirect_Tax_Mgmt_81_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_Tax_Indirect_Tax_Mgmt_81_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, two-thirds of companies will digitize indirect tax management to comply with increasing e-invoicing and real-time filing mandates by governments.  </div> </div> </div> </div> </div> </div> </section> </div> </main> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-47 dnd_area-row-12-padding dnd-section dnd_area-row-12-max-width-section-centering"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_17042828496932-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div 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src="https://www.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_OoR_Expertise_600px.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="2024_VR_OoR_Expertise_600px" title="2024_VR_OoR_Expertise_600px" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell cell_1710841994907-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-50 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17042828496942" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17042828496942_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a name="office_of_revenue" style="min-width: 100%; float: right;" id="office_of_revenue" data-hs-anchor="true"></a> <h3>Office of Revenue</h3> <p>Our business areas of expertise help organizations examine how to innovate and transform their processes and enable their people to effectively execute.</p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-51 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1710755434201" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-accordion"> <div class="hs-accordion__item" aria-expanded=""> <button> View Market Assertions <span class="hs-accordion__item-icon"></span> </button> <main> <div class="hs-accordion__item-content"> <section id="module_1710755434201" class="assertions"> <div class="container"> <div class="wrapper"> <div class="contents all_content_outer"> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Intelligent_App_Migration_1_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Intelligent_App_Migration_1_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Intelligent_App_Migration_1_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-quarter of sales organizations will replace current applications with those that use AI to optimize sales and revenue performance to maximize outcomes.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRO_Role_2_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRO_Role_2_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRO_Role_2_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over one-half of enterprises will establish a Chief Revenue Officer leadership role, focusing on all channels and sources of revenue, not just direct sales.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_Lead_Order_3_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_Lead_Order_3_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_Lead_Order_3_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-quarter of enterprises will improve revenue performance by unifying Lead to Order motions that track a customer’s journey through lead, engagement, purchasing, onboarding, renewal and expansion.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_RevOps_4_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_RevOps_4_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_RevOps_4_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, fewer than 3 in 10 enterprises will replace disparate marketing, sales and customer operations teams with a unified revenue operations approach, thus lowering their revenue growth.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Next_Best_Action_5_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Next_Best_Action_5_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Next_Best_Action_5_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of enterprises will deploy AI-assisted sales productivity tools to reduce admin tasks and free more time for buyer engagement.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_AI_Market_Segmentation_6_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_AI_Market_Segmentation_6_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_AI_Market_Segmentation_6_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, AI-assisted market segmentation and GenAI personalized content creation will require the merger of demand generation and selling skills, reducing the cost of customer acquisition.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRO_SFA_Decisions_7_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRO_SFA_Decisions_7_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRO_SFA_Decisions_7_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, over one-half of Chief Revenue Officers will find existing SFA technology inadequate to optimize balanced territories, accounts and quotas required to achieve revenue targets.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_AI-Assisted_Planning_8_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_AI-Assisted_Planning_8_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_AI-Assisted_Planning_8_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, two-thirds of revenue leaders will begin deploying AI-assisted sales and revenue planning to enable effective omni-channel selling strategies.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_New_Seller_Skills_9_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_New_Seller_Skills_9_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_New_Seller_Skills_9_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of enterprises will invest in new skills for sellers to better utilize data and AI to improve revenue outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Conversational_Tech_10_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Conversational_Tech_10_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Conversational_Tech_10_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, CRM software providers will look to GenAI interfaces to make new technologies available for a wider range of revenue supporting staff.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_IVA_Engagement_11_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_IVA_Engagement_11_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_IVA_Engagement_11_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-third of sales and revenue organizations will deploy co-pilots, improving sales productivity by linking data insights to suggested actions and content creation.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRM_App_Exchanges_12_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRM_App_Exchanges_12_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRM_App_Exchanges_12_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of software providers listed on CRM app exchanges will either have been acquired or have failed, as CRM vendors extend similar functionality thus eliminating the partner's necessity.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_SPM_to_RPM_13_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_SPM_to_RPM_13_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_SPM_to_RPM_13_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the category of sales performance management will evolve to become revenue performance management and help one-third of enterprises focus on supporting the CRO efforts across all channels.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Outdated_CRM_SFA_14_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Outdated_CRM_SFA_14_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Outdated_CRM_SFA_14_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of enterprises, due to outdated CRM and SFA processes and system design, will be unable to deploy the latest AI technology to assist sales, partners and customer service thus limiting revenue growth.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OFFICE OF REVENUE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Data_Analytics_CX_15_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Data_Analytics_CX_15_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Data_Analytics_CX_15_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, less than one-quarter of enterprises will improve competitiveness by using AI and analytics to identify continuous improvements that enhance the customer experience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMERCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_GenAI_Digital_Commerce_16_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_GenAI_Digital_Commerce_16_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_GenAI_Digital_Commerce_16_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, two-thirds of enterprises will conclude they need to supplement or replace their existing digital commerce technology with GenAI-enabled interfaces to aid customer product and service navigation and selection.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMERCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Unified_Customer_Data_17_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Unified_Customer_Data_17_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Unified_Customer_Data_17_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will conclude that they need to heavily invest in first- and third-party data to provide a unified view of individual customer behavior—including propensity to buy—to retain customers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMERCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Personalized_Site_Experience_18_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Personalized_Site_Experience_18_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Personalized_Site_Experience_18_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-third of all digital commerce sites will use AI to provide a personalized experience for buyers, thus gaining a competitive advantage.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMERCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Omni_Channel_Delivery_19_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Omni_Channel_Delivery_19_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Omni_Channel_Delivery_19_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 2 in 5 B2B enterprises will have deployed digital commerce for delivery of products and services to reduce cost of sales as part of an omnichannel engagement model.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMERCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_VR_Technology_Buying_20_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_VR_Technology_Buying_20_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_VR_Technology_Buying_20_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 1 in 5 digital commerce software providers will use augmented and virtual reality technology to enrich the buying process and to help maximize successful buying engagements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMERCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_GenAI_Enhance_UX_21_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_GenAI_Enhance_UX_21_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_GenAI_Enhance_UX_21_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, 3 in 5 digital commerce software providers will use GenAI to enhance the UX in searching for relevant products and services to maximize successful buying engagements.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMERCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Unified_Customer_Journey_22_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Unified_Customer_Journey_22_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Unified_Customer_Journey_22_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, less than one-half of enterprises will have a unified approach to data integration in support of customer journeys across all sales channels, including digital, reducing the likelihood of sustained engagement.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>DIGITAL COMMERCE </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Behavior_Demand_Prediction_23_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Behavior_Demand_Prediction_23_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Behavior_Demand_Prediction_23_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, enterprises will continue to invest in consumer behavior and purchasing data to aid in demand forecasting and optimizing inventory for a better customer experience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PARTNER MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Settlements_24_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Settlements_24_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Settlements_24_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, fewer than 1 in 10 enterprises whose business model uses third-party products and services will have an integrated contract and billing system that also deals with partner settlements.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PARTNER MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Bundles_25_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Bundles_25_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Bundles_25_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 1 in 5 enterprises will be engaged with a partner ecosystem to deliver bundled products and services to customers, adding customer value to offerings and expanding addressable markets.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PARTNER MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Third-Party_Ecosystems_26_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Third-Party_Ecosystems_26_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Third-Party_Ecosystems_26_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 1 in 5 enterprises will develop both technical and commercial ecosystems with third parties in an effort to compete with large software providers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PARTNER MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Mgmt_Apps_27_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Mgmt_Apps_27_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Mgmt_Apps_27_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, a new generation of partner management applications for onboarding, SLA management, and origination and partner payments will replace existing ones that only focus on indirect channel selling.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PARTNER MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Experience_28_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Experience_28_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Experience_28_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, less than 1 in 5 enterprises will brand and market a superior partner experience as a strategic advantage to attract and retain partners for revenue optimization.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PARTNER MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Incentives_and_Knowledge_29_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Incentives_and_Knowledge_29_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Incentives_and_Knowledge_29_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, only one-third of enterprises will reconsider how they manage partners, how they align incentives and rebates, and how to improve a partner’s knowledge and operational effectiveness.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PARTNER MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Voice_of_the_Partner_30_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Voice_of_the_Partner_30_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Voice_of_the_Partner_30_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, only one-third of enterprises will focus on the partner experience and a Voice of the Partner (VoP) program, leading to a lack of feedback on optimization efforts that impact the customer experience.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PARTNER MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_CRO_Partner_Territories_31_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_CRO_Partner_Territories_31_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_CRO_Partner_Territories_31_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over one-half of Chief Revenue Officers will find existing technology inadequate to balance and optimize partner territories and accounts to meet the quotas required to achieve maximum channel revenue potential.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PARTNER MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_New_Experience_Tech_32_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_New_Experience_Tech_32_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_New_Experience_Tech_32_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, two-thirds of marketing leaders will conclude they need to deploy new technologies to improve partner marketing experiences and ensure integrated engagement across all channels.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PARTNER MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_B2C_Vendor_Analytics_33_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_B2C_Vendor_Analytics_33_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_B2C_Vendor_Analytics_33_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, less than one-quarter of all B2C commerce sites will utilize AI and vendor data to recommend which third-party digital products and services to bundle for customer experience optimization.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PARTNER MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_AI_Customer_Knowledge_34_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_AI_Customer_Knowledge_34_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_AI_Customer_Knowledge_34_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, two-thirds of vendors who use distributors will use AI to improve direct knowledge of the customer and to balance revenues across D2C and partners.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>REVENUE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Standard_Pricing_App_35_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Standard_Pricing_App_35_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Standard_Pricing_App_35_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over one-half of enterprises will have a non-spreadsheet-based standard pricing application to provide a uniform approach to support all revenue channels.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>REVENUE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_AI-Aligned_Incentives_36_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_AI-Aligned_Incentives_36_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_AI-Aligned_Incentives_36_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, fewer than 1 in 5 enterprises will utilize AI and data to align incentives that ensure the right balance between direct, indirect, partner and digital commerce channels to achieve revenue targets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>REVENUE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRM_Evolve_Engagement_37_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRM_Evolve_Engagement_37_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRM_Evolve_Engagement_37_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the CRM software category will evolve from a system of record to one of engagement so as to effectively optimize revenue across all channels.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>REVENUE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Dedicated_Pricing_App_38_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Dedicated_Pricing_App_38_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Dedicated_Pricing_App_38_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, 1 in 5 enterprises will deploy a dedicated pricing application to analyze, create and operationalize optimized pricing to reduce leakage and maximize revenues.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>REVENUE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Integrated_CPQ_39_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Integrated_CPQ_39_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Integrated_CPQ_39_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, fewer than 1 in 5 enterprises will deploy an integrated CPQ and contract management system, leading to errors and delays and resulting in lost deals or a poor initial customer experience.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>REVENUE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CPU_Pricing_Guardrails_40_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CPU_Pricing_Guardrails_40_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CPU_Pricing_Guardrails_40_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, fewer than 1 in 10 enterprises will deploy advanced CPQ applications that move pricing and margin guardrails to the point of sale, reducing target attainment.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>REVENUE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRO_Org_Origin_41_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRO_Org_Origin_41_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRO_Org_Origin_41_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, over one-half of enterprises appointing a CRO will have done so from the sales organization, potentially leading to a focus that is too short-term to be effective.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Revenue_Planning_42_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Revenue_Planning_42_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Revenue_Planning_42_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, less than one-quarter of enterprises will have a unified technology approach to revenue planning for the performance of revenue professionals across territories, accounts, quotas and incentives.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Approach_43_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Approach_43_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Approach_43_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, less than 3 in 10 enterprises will have embraced a unified revenue performance management approach to guide leadership and operations; those that do not will fail to reach their revenue potential.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Incentive_Comp_Plans_44_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Incentive_Comp_Plans_44_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Incentive_Comp_Plans_44_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, fewer than 2 in 5 enterprises will develop incentive compensation plans for everyone on revenue-supporting teams, thus impacting the enterprise's ability to hit new, expansion and retention revenue targets.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Account_Segmentation_45_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Account_Segmentation_45_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Account_Segmentation_45_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, fewer than 1 in 5 enterprises will utilize AI-assisted account segmentation linked to territory planning, reducing their ability to meet revenue targets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_RPM_Subscription_Models_46_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_RPM_Subscription_Models_46_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_RPM_Subscription_Models_46_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than 1 in 5 enterprises will deploy dedicated sales and revenue performance management in response to the changing business economics of subscription models and omnichannel selling to consistently achieve revenue targets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheet_Confidence_47_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheet_Confidence_47_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheet_Confidence_47_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of enterprises will continue to use spreadsheets to create sales and revenue forecasts, resulting in a lack of confidence from the rest of the company.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Forecasts_48_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Forecasts_48_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Forecasts_48_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, less than 2 in 5 enterprises will utilize AI-assisted sales and revenue forecasts to help validate bottom-up projections, continuing the lack of confidence in sales projections.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_SKU-level_Forecasts_49_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_SKU-level_Forecasts_49_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_SKU-level_Forecasts_49_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, less than 1 in 5 enterprises will utilize SKU-level sales and revenue forecasts, hindering more accurate margin forecasts and internal resource needs.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheets_and_Commissions_50_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheets_and_Commissions_50_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheets_and_Commissions_50_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over one-half of all enterprises will still rely on spreadsheets to compute sales commissions leading to a lack of transparency, errors and delay, all causing dissatisfaction among crucial sales staff.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Territory_Planning_51_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Territory_Planning_51_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Territory_Planning_51_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, less than 1 in 10 enterprises will be using AI and advanced analytics to improve balanced and optimized territory planning, reducing the attainment of individual and team targets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Plan_Templates_52_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Plan_Templates_52_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Plan_Templates_52_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, software providers will be utilizing AI to provide plan templates and optimization to both speed time-to-value and help enterprises deploy performance plans using best practices.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lack_Unified_Tech_53_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lack_Unified_Tech_53_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lack_Unified_Tech_53_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-third of Chief Revenue Officers will realize that their lack of unified technology to help align revenue supporting teams will hinder the ability to achieve targets and objectives.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Analytics_Forecast_Processes_54_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Analytics_Forecast_Processes_54_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Analytics_Forecast_Processes_54_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, fewer than 1 in 5 enterprises will recognize that they will create additional value by building processes around data analytics and forecasts to adjust and enhance incentives, territories and quotas to achieve revenue objectives.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES AND REVENUE PERFORMANCE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lifetime_Value_Territories_55_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lifetime_Value_Territories_55_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lifetime_Value_Territories_55_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, less than one-quarter of sales and revenue operations teams will utilize lifetime value to create balanced territories in an effort to retain sales talent, thus hindering the achievement of revenue targets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES ENGAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Data-driven_Features_56_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Data-driven_Features_56_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Data-driven_Features_56_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of enterprises will recognize that modernizing processes and SFA systems will be needed to enable new data-driven features that aid in maximizing sales effectiveness to achieve revenue targets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES ENGAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Competitive_Insight_Tech_57_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Competitive_Insight_Tech_57_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Competitive_Insight_Tech_57_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-half of sales enterprises will need new data-driven AI technology to gain market and competitive insights and enable sales professionals to adapt selling motions to engage effectively for optimal outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES ENGAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Talent_Recruiting_Analytics_58_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Talent_Recruiting_Analytics_58_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Talent_Recruiting_Analytics_58_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, less than 2 in 5 enterprises will utilize advanced analytics to aid in both recruiting and identifying coaching and skills development to help individual sales professionals increase quota attainment.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES ENGAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Digital_Selling_Effectiveness_59_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Digital_Selling_Effectiveness_59_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Digital_Selling_Effectiveness_59_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the category of sales enablement technology will evolve into sales engagement and focus on digital selling effectiveness to optimize revenue potential.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES ENGAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_GenAI_CPQ_Providers_60_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_GenAI_CPQ_Providers_60_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_GenAI_CPQ_Providers_60_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, CPQ software providers will introduce GenAI to improve implementation and administration of applications as well as to enhance the buyer experience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES ENGAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_New_CPQ_App_61_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_New_CPQ_App_61_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_New_CPQ_App_61_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than one-quarter of enterprises will have deployed a new configure, price, quote (CPQ) application to aid in compliance, reduce mistakes and to improve the buyer and customer experiences.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES ENGAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_AI_Buyer_Navigation_62_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_AI_Buyer_Navigation_62_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_AI_Buyer_Navigation_62_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, less than one-quarter of enterprises will deploy GenAI-assisted technology to help navigate buyer enterprises and improve effectiveness in sales engagement.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES ENGAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Resource_Allocation_Tech_63_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Resource_Allocation_Tech_63_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Resource_Allocation_Tech_63_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, to effectively manage critical presales staff, enterprises will look to vendors to provide data-driven technologies to help optimize resource allocation, or risk creating bottlenecks in the sales process.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES ENGAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Online_Collaborative_CPQ_64_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Online_Collaborative_CPQ_64_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Online_Collaborative_CPQ_64_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, less than one-quarter of selling enterprises will look to use online collaborative CPQ and mutual account plans to reduce sales cycles and maximize outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES ENGAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Effective_Omni_Channel_65_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Effective_Omni_Channel_65_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Effective_Omni_Channel_65_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of sales enterprises will lack an effective, unified omnichannel selling environment to engage and motivate buyers purchasing products and services, resulting in unrealized sales opportunities.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SALES ENGAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Revenue_Platform_AI_66_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Revenue_Platform_AI_66_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Revenue_Platform_AI_66_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, less than one-half of selling enterprises will have deployed a sales and revenue engagement platform that utilizes data and AI to lessen seller admin and manual tasks, reducing opportunities for sellers to achieve targets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Subscriber_LifeCycle_Tech_67_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Subscriber_LifeCycle_Tech_67_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Subscriber_LifeCycle_Tech_67_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of enterprises will have dedicated technology that effectively and profitably supports subscription management processes and the subscriber life cycle.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Mixed_Revenue_Models_68_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Mixed_Revenue_Models_68_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Mixed_Revenue_Models_68_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, over one-half of all enterprises will deploy a mixed revenue model that includes subscriptions and usage pricing in addition to one-time sales as enterprises make adjustments to remain competitive.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Usage-based_Pricing_69_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Usage-based_Pricing_69_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Usage-based_Pricing_69_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-quarter of B2B subscription model enterprises will examine usage-based pricing to preserve competitiveness and enhance the customer experience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_CPQ_70_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_CPQ_70_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_CPQ_70_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, less than one-quarter of enterprises will deploy an integrated Configure, Price, Quote (CPQ) and contract life cycle management (CLM) application within billing systems, leading to a degraded customer experience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Manual_Quoting_Contracts_71_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Manual_Quoting_Contracts_71_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Manual_Quoting_Contracts_71_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-half of enterprises will still be using manual processes to integrate quotes and contracts, leading to billing and delivery errors and a poor customer experience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Market_Platforms_Converge_72_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Market_Platforms_Converge_72_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Market_Platforms_Converge_72_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, the convergence of one-time, subscription and usage pricing models will result in software providers developing platforms that can provide for all types of revenue models.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Optimize_Interaction_Experiences_73_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Optimize_Interaction_Experiences_73_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Optimize_Interaction_Experiences_73_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, only one-third of enterprises will optimize the customer engagement experience and Voice of the Subscriber (VoS) program, reducing the ability to monitor and optimize experiences across channels of interaction.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Accretive_Business_Models_74_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Accretive_Business_Models_74_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Accretive_Business_Models_74_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, driven by customer demand, more than one-half of enterprises will have adopted the subscription model in addition to one-time, resulting in a need to overcome fractured processes to avoid poor customer experiences.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Complex_Financial_Mgmt_75_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Complex_Financial_Mgmt_75_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Complex_Financial_Mgmt_75_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, increased adoption of the subscription business model will lead to more complex pricing, rating and billing and if not successfully addressed, will diminish the customer experience and restrict growth.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_Monetiz_Testing_76_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_Monetiz_Testing_76_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_Monetiz_Testing_76_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, less than 1 in 10 of all enterprises will have integrated monetization testing capabilities as part of their revenue management systems delaying the time-to-value for product innovation.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Process_Mining_77_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Process_Mining_77_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Process_Mining_77_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, 1 in 4 enterprises will look to streamline subscription, revenue and billing operations by exploring AI-based process mining to optimize workflows and enhance the customer experience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Failed_Payments_78_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Failed_Payments_78_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Failed_Payments_78_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, one-quarter of enterprises will adopt AI-based solutions that help preempt and resolve failed payments, improving customer and business profitability.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUBSCRIPTION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Forecasting_Consumption_79_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Forecasting_Consumption_79_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Forecasting_Consumption_79_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, less than 1 in 5 enterprises will adopt AI-based forecasting for usage- and consumption-based pricing models, reducing predictability for customers and vendors.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>REVENUE MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Rev_Lifecycle_Mgmt_80_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Rev_Lifecycle_Mgmt_80_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Rev_Lifecycle_Mgmt_80_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2025, a new category called Revenue Lifecycle Management will emerge that covers technology that supports the modern lead to cash process to enable a positive customer experience, leading to sustained, profitable engagements.  </div> </div> </div> </div> </div> </div> </section> </div> </main> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-52 dnd_area-row-13-padding dnd_area-row-13-max-width-section-centering dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_17042828847312-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-53 cell_17042828847312-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell cell_1710841999815-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-54 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_17108419973983-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17108419973983" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_17108419973983_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_OaSC_Expertise_600px.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="2024_VR_OaSC_Expertise_600px" title="2024_VR_OaSC_Expertise_600px" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell cell_17108419998153-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-55 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17042828847314" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17042828847314_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a name="operations_and_supply_chain" style="min-width: 100%; float: right;" id="operations_and_supply_chain" data-hs-anchor="true"></a> <h3>Operations & Supply Chain</h3> <p>The operations and supply chain of an organization is responsible for the efficient delivery of products and services using the resources of the organization.</p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-56 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1710755480638" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-accordion"> <div class="hs-accordion__item" aria-expanded=""> <button> View Market Assertions <span class="hs-accordion__item-icon"></span> </button> <main> <div class="hs-accordion__item-content"> <section id="module_1710755480638" class="assertions"> <div class="container"> <div class="wrapper"> <div class="contents all_content_outer"> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Ops_Perf_Priority_1_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Ops_Perf_Priority_1_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Ops_Perf_Priority_1_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2025, over three-quarters of enterprises will deem operational effectiveness and performance a strategic investment priority, requiring new digital technology.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_CoE_Required_2_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_CoE_Required_2_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_CoE_Required_2_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will require a center of excellence (CoE) to apply digital technology innovation into product and operational processes to streamline demand and supply chain execution.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Data_Mgmt_Platform_3_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Data_Mgmt_Platform_3_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Data_Mgmt_Platform_3_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will deem the lack of a product platform that manages data and workflows as a supply chain weakness, requiring investment into modern digital technology.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Property_Tech_4_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Property_Tech_4_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Property_Tech_4_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, four-fifths of enterprises will use digital technologies to streamline processes and align strategy to operational objectives.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_ESG_Goals_5_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_ESG_Goals_5_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_ESG_Goals_5_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over one-half of enterprises will rationalize data from across the supply chain to provide the information required to support environmental social governance (ESG) efforts.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Data_Mgmt_Governance_6_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Data_Mgmt_Governance_6_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Data_Mgmt_Governance_6_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will adapt their data management and governance processes, taking a holistic approach to governing data in motion alongside data at rest for examining the performance of the supply chain.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_PIM_Enriched_Collaborative_7_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_PIM_Enriched_Collaborative_7_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_PIM_Enriched_Collaborative_7_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2027, the necessity of a product information network will transition one-quarter of enterprises to focus on product experiences that are enriched and collaborated upon across the supply chain.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_PIM_GenAI_Ingestible_8_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_PIM_GenAI_Ingestible_8_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_PIM_GenAI_Ingestible_8_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">In 2026, one-quarter of enterprises will re-activate a new product information management software investment to meet GenAI requirements to have an ingestible product catalogue for interactions across the supply chain.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_SCM_Digital_AI_9_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_SCM_Digital_AI_9_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_SCM_Digital_AI_9_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the supply chain management software category, after years of languishing, will be re-established as relevant with a dramatic overhaul of the platform to be digital and AI-enabled.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Demand_Chain_Mgmt_10_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Demand_Chain_Mgmt_10_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Demand_Chain_Mgmt_10_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, supply and demand chain management in over one-half of enterprises will remain inadequate to ensure resilience and business continuity, requiring aggressive digital innovation.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_COO_Rev_Mgmt_11_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_COO_Rev_Mgmt_11_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_COO_Rev_Mgmt_11_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of COOs will have a strategic roadmap in place to make digital innovation in revenue management and work engagement a priority.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Sustainability_Metrics_12_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Sustainability_Metrics_12_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Sustainability_Metrics_12_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, over two-thirds of enterprises will incorporate sustainability metrics in sourcing and supply chain selection criteria to support environmental social governance (ESG) efforts.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_AIML_Resilience_13_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_AIML_Resilience_13_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_AIML_Resilience_13_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of supply chain management teams will have adopted some form of AI/ML to shorten planning and forecasting cycles to promote agility and resilience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Sales_Ops_Planning_14_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Sales_Ops_Planning_14_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Sales_Ops_Planning_14_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, only one-third of enterprises will have adequate technology to support sales and operations planning requirements to achieve a competitive advantage.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Vendor_AI_Support_15_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Vendor_AI_Support_15_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Vendor_AI_Support_15_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, more than three-fourths of supply chain management software providers will have incorporated an initial set of AI capabilities to accelerate planning and promote agility.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_NLP_Digital_Experiences_16_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_NLP_Digital_Experiences_16_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_NLP_Digital_Experiences_16_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of supply chain teams will adopt natural language processing as a component of improving digital experiences for business professionals who desire conversational methods of interaction.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Digital_Process_Reengineering_17_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Digital_Process_Reengineering_17_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Digital_Process_Reengineering_17_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, only one-third of enterprises will have used digital process reengineering to innovate their supply chain management.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_IoT_Digital_Process_18_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_IoT_Digital_Process_18_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_IoT_Digital_Process_18_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, fewer than 1 in 5 enterprises will have used IoT technology to support digital process reengineering for supply chain management innovation.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_AI_Planning_Cycles_19_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_AI_Planning_Cycles_19_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_AI_Planning_Cycles_19_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-fourth of enterprises will routinely use AI in accelerating execution of sales and operations planning cycles to improve agility and increase focus on more effective human decision making.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Data_Pantry_20_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Data_Pantry_20_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Data_Pantry_20_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, almost all business-focused software providers will offer a data pantry to facilitate the integration of operational and financial data, making actionable information available to support data-driven decision making.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Trade_Documentation_Digital_21_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Trade_Documentation_Digital_21_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_Trade_Documentation_Digital_21_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, less than one-third of trade documentation will be managed digitally, contributing to higher costs and less resiliency in supply chains.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>OPERATIONS AND SUPPLY CHAIN </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_SCM_Finance_AI_22_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_SCM_Finance_AI_22_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OpsSupplyChain_SCM_Finance_AI_22_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, all providers of supply chain management software aimed at the office of finance will differentiate their offerings by the capabilities and accuracy of their AI functionality.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Economic_Market_Data_23_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Economic_Market_Data_23_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Economic_Market_Data_23_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, just one-fifth of enterprises will incorporate economic and market data into continuous planning processes to enhance profitability and improve revenue management effectiveness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_App_Adoption_24_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_App_Adoption_24_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_App_Adoption_24_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, over one-half of enterprises will adopt continuous planning applications to achieve operational excellence.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Coordinate_Sales_Ops_25_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Coordinate_Sales_Ops_25_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Coordinate_Sales_Ops_25_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, fewer than one-third of enterprises will coordinate sales and operations planning with financial budgeting, contributing to supply chain inefficiencies and lower profitability.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Integrate_ESG_Goals_26_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Integrate_ESG_Goals_26_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Integrate_ESG_Goals_26_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-half of enterprises will use continuous planning applications to set ESG objectives, analyze results and report compliance to achieve their carbon reduction goals.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_Software_AI_27_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_Software_AI_27_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_Software_AI_27_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, all providers of sales and operations software will offer AI-assisted predictive analytics capabilities to streamline planning cycles and improve forecast accuracy.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_Software_GenAI_28_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_Software_GenAI_28_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_Software_GenAI_28_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, all providers of sales and operations software will offer GenAI-assisted capabilities for documentation, reporting and communications creation to increase productivity and shorten planning cycles.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Strategy_Objective_Alignment_29_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Strategy_Objective_Alignment_29_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Strategy_Objective_Alignment_29_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, almost all users of continuous planning software will use its capabilities to align strategy and objectives to organizational performance across business silos.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Data_Pantry_30_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Data_Pantry_30_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Data_Pantry_30_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, almost all software providers of planning software will offer a data pantry to facilitate the integration of operational and external data with financials to improve the speed and accuracy of forecasts and plans.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Common_Platform_Support_31_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Common_Platform_Support_31_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Common_Platform_Support_31_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, only one-quarter of enterprises will have deployed continuous business planning processes on a common platform to support a collaborative and agile process across the enterprise.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_BPS_Data_Pantry_32_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_BPS_Data_Pantry_32_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_BPS_Data_Pantry_32_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all providers of business planning software will offer a data pantry to facilitate the integration of external data to improve the speed and accuracy of forecasts and plans.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_BPS_Sustainability_Measurement_33_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_BPS_Sustainability_Measurement_33_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_BPS_Sustainability_Measurement_33_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all providers of business planning software will offer sustainability measurement and reporting features to facilitate accurate analysis and reporting of environmental data.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_GenAI_Accuracy_34_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_GenAI_Accuracy_34_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_GenAI_Accuracy_34_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, all providers of sales and operations planning software will differentiate their offerings by the capabilities and accuracy of their GenAI functionality.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS PLANNING </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_NLP_35_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_NLP_35_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinPlanning_Operations_NLP_35_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, most providers of sales and operations software will use natural language processing to speed planning cycles and streamline analysis and reporting.    </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Cloud-based_Objectives_36_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Cloud-based_Objectives_36_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Cloud-based_Objectives_36_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises will be using a cloud-based ERP platform to optimize market share and profitability objectives through superior supply chain management.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_RPA_Productivity_37_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_RPA_Productivity_37_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_RPA_Productivity_37_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will have applied robotic process automation (RPA) to legacy ERPs to achieve greater operational efficiency and enhance the productivity of the essential workers.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Streamline_Ops_Workflows_38_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Streamline_Ops_Workflows_38_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Streamline_Ops_Workflows_38_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, streamlining operational workflows across the supply chain in over one-half of enterprises will require a new strategic digital technology approach to how and where ERP should contribute.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Order_Inventory_Tech_39_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Order_Inventory_Tech_39_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Order_Inventory_Tech_39_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over two-thirds of enterprises will augment their ERP systems with order and inventory execution technology to enhance supply chain effectiveness.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Compliance_Investments_40_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Compliance_Investments_40_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Compliance_Investments_40_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, ERP systems will evolve to support ESG processes but only one-third of enterprises will have made the required investments to achieve the stated objectives and legal and regulatory compliance.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Cloud_Computing_41_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Cloud_Computing_41_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Cloud_Computing_41_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the category of ERP software will have been established in the cloud computing environment and begin an evolution to best address product and supply chain process requirements.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Demand_Chain_Perf_42_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Demand_Chain_Perf_42_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Demand_Chain_Perf_42_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By the end of 2026, one-third of enterprises will find their supply chain applications ineffective in providing intelligence to support demand chain planning and execution.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_AIML_Automation_Workflows_43_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_AIML_Automation_Workflows_43_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_AIML_Automation_Workflows_43_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will augment their supply chain management expertise with AI/ML technology to drive automation and operational workflows to guide optimization.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Inventory_Optimization_44_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Inventory_Optimization_44_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Inventory_Optimization_44_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, increased focus on inventory optimization throughout an enterprise’s global supply chain will require digital investment to align management systems with operational processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Manu_Automation_Intelligence_45_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Manu_Automation_Intelligence_45_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Manu_Automation_Intelligence_45_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, over one-half of manufacturing companies will recognize that existing supply chain applications lack sufficient automation and intelligence for competitive effectiveness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Streaming_Data_Events_46_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Streaming_Data_Events_46_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_Streaming_Data_Events_46_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, more than 7 in 10 enterprises’ standard information architectures will include streaming data and event processing, allowing more responsive and agile sales and operations planning.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_SCM_GenAI_47_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_SCM_GenAI_47_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_SCM_GenAI_47_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all SCM software providers will incorporate GenAI for classifying and summarizing textual data to boost productivity and speed response times.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>CONTINUOUS SUPPLY CHAIN AND ERP </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_SCM_AI_Documentation_48_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_SCM_AI_Documentation_48_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_ContinSupplyERP_SCM_AI_Documentation_48_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, almost all SCM software providers will incorporate AI for automating ingestion of supply chain documentation to increase accuracy and productivity while accelerating response times.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT INFORMATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_Demand_Chain_Perf_49_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_Demand_Chain_Perf_49_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_Demand_Chain_Perf_49_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2024, one-half of enterprises will recognize that ineffective product experiences are degrading their demand chain performance and will make new technology investments into PIM.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT INFORMATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_Product_Experience_Investment_50_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_Product_Experience_Investment_50_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_Product_Experience_Investment_50_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">In 2024, one-third of enterprises will have invested in a common technological approach for product information management that is committed to product experiences and not just digital assets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT INFORMATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_Cloud_PIM_Adoption_51_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_Cloud_PIM_Adoption_51_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_Cloud_PIM_Adoption_51_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, two-thirds of enterprises will have cloud-based product information management (PIM) systems that facilitate product information networks for operational and digital effectiveness.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT INFORMATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Virtual_Agents_52_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Virtual_Agents_52_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Virtual_Agents_52_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-fifth of enterprises will have connected a product information network with virtual agents supporting the enterprise and customers’ requirements for responsiveness.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT INFORMATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_ERP_Investments_53_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_ERP_Investments_53_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_ERP_Investments_53_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises using ERP systems will find the lack of effective product information management (PIM) leads to new investments to address this essential need.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT INFORMATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_to_PXM_54_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_to_PXM_54_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_to_PXM_54_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the product information management (PIM) category will standardize as product experience management (PXM) where the value from the technology is focused on digital experiences.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT INFORMATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Share_Collaborate_55_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Share_Collaborate_55_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Share_Collaborate_55_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Though 2026, the adoption of Product Information Management (PIM) platforms in one-third of enterprises will energize a new focus on the value of products that are easy to share and collaborate on across the supply chain.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT INFORMATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_GenAI_Questions_56_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_GenAI_Questions_56_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_GenAI_Questions_56_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-quarter of enterprises will demand GenAI capabilities on their product information management platform to ensure the simplicity of answering specific questions.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT INFORMATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Catalogues_Analytics_57_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Catalogues_Analytics_57_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Catalogues_Analytics_57_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will invest in product information management (PIM) platforms that capitalize on the opportunity available as PIM shifts from catalogues to analytics and intelligence in product processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PRODUCT INFORMATION MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Collaboration_Task_58_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Collaboration_Task_58_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PIM_PIM_Collaboration_Task_58_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the lack of collaboration and task management in product information management will become an opportunity that software providers begin to address via innovation and integration with existing offerings.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROPERTY TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Ineffective_Relationships_59_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Ineffective_Relationships_59_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Ineffective_Relationships_59_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, over two-thirds of landlord-tenant relationships will be ineffective and lack digital technology to engage and restore mutually beneficial outcomes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROPERTY TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Sustainability_Investment_60_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Sustainability_Investment_60_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Sustainability_Investment_60_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-third of enterprises that lease commercial property will find the ability to optimize sustainability priorities as ineffective and will require digital innovation investment.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROPERTY TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Commercial_RE_Carbon_61_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Commercial_RE_Carbon_61_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Commercial_RE_Carbon_61_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, fewer than one-third of lessees of commercial real estate will receive carbon-impact documentation with their invoices to facilitate their ESG measurement and reporting efforts.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROPERTY TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Ops_Mgmt_Priority_62_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Ops_Mgmt_Priority_62_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Ops_Mgmt_Priority_62_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, digital innovation in the property technology category will invigorate a new operations priority ensuring that the work environment and resource utilization are effectively managed.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROPERTY TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Ops_Utilization_Inefficiency_63_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Ops_Utilization_Inefficiency_63_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Ops_Utilization_Inefficiency_63_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will determine the lack of investment into property technology for operations utilization is contributing to unnecessary inefficiency and attributable costs.   </div> </div> </div> <div class="content"> <div class="title_area">  <h5>PROPERTY TECHNOLOGY </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Digital_Planning_Investments_64_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Digital_Planning_Investments_64_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PropertyTech_Digital_Planning_Investments_64_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the financial management of property will be found to be ineffective by over two-thirds of enterprises, requiring digital investments for the planning and accounting of leases and property.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUPPLIER RELATIONSHIP MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Pandemic_Relationship_Damage_65_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Pandemic_Relationship_Damage_65_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Pandemic_Relationship_Damage_65_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-half of enterprises will realize the experiences in supplier relationships damaged by pandemic- and recession-level communications and policies will continue to detract from operational excellence.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUPPLIER RELATIONSHIP MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_CPO_VoS_Governance_66_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_CPO_VoS_Governance_66_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_CPO_VoS_Governance_66_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, the Chief Procurement Officer’s governance role will shift to include a Voice of the Supplier (VoS) and experience focus to ensure business continuity and sustainable supply chain resilience.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUPPLIER RELATIONSHIP MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Sustainability_Perf_Apps_67_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Sustainability_Perf_Apps_67_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Sustainability_Perf_Apps_67_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, over one-half of enterprises will evaluate a new generation of supplier relationship management applications to balance performance and sustainability in addition to cost and profitability.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUPPLIER RELATIONSHIP MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Collab_Virtual_Agents_68_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Collab_Virtual_Agents_68_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Collab_Virtual_Agents_68_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will abandon intelligence-lacking supplier management applications in favor of collaboration and virtual agents for digitally effective supplier operations.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUPPLIER RELATIONSHIP MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Planning_Analytics_Investments_69_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Planning_Analytics_Investments_69_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_Planning_Analytics_Investments_69_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, one-third of enterprises will realize the lack of a unified set of supplier analytics for planning and reporting will require new investments to ensure consistent metrics.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUPPLIER RELATIONSHIP MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_SRM_Automation_70_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_SRM_Automation_70_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_SRM_Automation_70_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the category of supplier relationship management will advance and integrate into intelligent automation software that will provide substantive improvement across enterprises.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUPPLIER RELATIONSHIP MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_SRM_AI_71_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_SRM_AI_71_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SupplierRelationshipMgmt_SRM_AI_71_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the category of supplier relationship management will adopt AI to best identify exceptions and opportunities to improve the satisfaction and value of suppliers.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_ESG_Measurement_Data_72_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_ESG_Measurement_Data_72_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_ESG_Measurement_Data_72_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will have insufficient data and software to adequately measure their environmental, social and governance (ESG) metrics to inform their governance, strategy, risk management and targets.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Optimize_Objectives_73_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Optimize_Objectives_73_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Optimize_Objectives_73_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, two-thirds of enterprises will lack the ability to optimize sustainability, strategic and financial objectives because of inadequate systems, data, governance and processes.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_CSO_Role_74_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_CSO_Role_74_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_CSO_Role_74_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2027, one-quarter of enterprises will establish a Chief Sustainability Officer to guide the optimization of environmental social governance (ESG) efforts to minimize their carbon footprint across their supply chains.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Supply_Chain_ESG_75_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Supply_Chain_ESG_75_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Supply_Chain_ESG_75_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, a new generation of sustainability technology will evolve to enable enterprises to achieve supply chain-related environmental social governance (ESG) objectives.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Telemetry_Context_Observability_76_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Telemetry_Context_Observability_76_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Telemetry_Context_Observability_76_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, more than one-quarter of enterprises will combine business event data with machine-generated telemetry data to provide context and generate additional business value from observability to support sustainability efforts.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Workforce_Carbon_Reduction_77_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Workforce_Carbon_Reduction_77_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Workforce_Carbon_Reduction_77_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">Through 2026, one-half of enterprises will receive a vote of no confidence from their workforce for not prioritizing carbon reduction in their sustainability management.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Sustainability_Management_AI_78_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Sustainability_Management_AI_78_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Sustainability_Management_AI_78_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the category of sustainability management will embed AI to more readily identify the risk points of an enterprise to the ethics and policies that should guide decision making.  </div> </div> </div> <div class="content"> <div class="title_area">  <h5>SUSTAINABILITY MANAGEMENT </h5> </div> <div class="img_outer"> <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Sustainability_Continuous_Planning_79_S.webp">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Sustainability_Continuous_Planning_79_S.png" class="square" target="_blank">Square</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SustainabilityMgmt_Sustainability_Continuous_Planning_79_R.png" class="rectangle" target="_blank">Rectangle</a> <div class="assertion_alt">By 2026, the category of sustainability management will embrace continuous planning software to better guide future actions and plans using analytics.  </div> </div> </div> </div> </div> </div> </section> </div> </main> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-57 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div 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