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<?xml version="1.0"?> <rss version="2.0"> <channel> <title>EmailRules Blog</title> <link>http://community.emailogy.com/scripts/wa-community.exe?A0=EMAILRULES</link> <description>EmailRules Blog</description> <lastBuildDate>14 Mar 2022 11:39:04 Z</lastBuildDate> <image> <url>http://www.lsoft.com/images/listserv_64x64.png</url> <link>http://community.emailogy.com/scripts/wa-community.exe?A0=EMAILRULES</link> <title>Powered by L-Soft's LISTSERV email list software</title> </image> <generator>LISTSERV 17.0</generator> <item> <title>Get Closer to Your Audiences: Pro Tips for A/B-Split Testing</title> <link>http://community.emailogy.com/scripts/wa-community.exe?A2=EMAILRULES;4f995479.2203</link> <description><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br /> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">One of the true power tools we have as email marketers and communicators is A/B-split testing. LISTSERV&reg; Maestro 10.1 provides A/B-split testing with sampling and auto-repeat delivery, to help you provide the most effective messages and personalized email content to your audiences.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">In short, you send two or more different versions of a mailing to random splits of your subscribers and compare the response rates to see which version performs better. Voila! Now you have insights to optimize future messages and campaigns. That said, to get the most meaningful data from A/B-split testing, you'll need a bit more thought and planning.</div> <br /> <br /> <div><img alt="A/B-Split Testing Types" src="https://www.lsoft.com/mail/absplittypes_636.jpg" style="display: block; height: auto; width: 100%" width="636" /></div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">These five tips will help you make the most of your A/B-split testing.</div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">1. Make Sure That You Have Enough Subscribers</div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">A/B-split testing is based on statistics, probability and sampling. The smaller your sample size, the larger the likelihood that random statistical noise can influence the data, making it difficult to reach statistically significant conclusions. So first, make sure that you have enough subscribers to obtain meaningful data.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Case in point: If you only have 100 subscribers and send two variants to 50 subscribers each and get a 30 percent open-up rate from the first variant and a 20 percent open-up rate from the second, you might conclude that the first variant was far more successful. However, those percentages are equivalent to 15 and 10 open-ups respectively &ndash; a difference of just 5. This makes it impossible to state with any confidence whether the results are directly attributable to the differences between the two variants or simply statistical noise. So, focus on growing your list of subscribers before you spend serious time on A/B-split testing.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">2. Decide What You Want to Test</div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Once your subscriber database is large enough for A/B-split testing, the next step is to decide exactly what you want to evaluate. Test one aspect of your message at a time, or it'll be impossible to identify which change triggered the improvement in performance among variants. For example, subject lines are commonly tested because they determine whether subscribers will even open the email message. If you don't pull your subscribers in, any compelling content that you may offer is never seen. Time of delivery is another widely used test. Subscribers are more likely to open a message if it arrives on a day and time when they're interested and able to act on it. When it comes to content, you can try a different layout, image, copy or call-to-action. The possibilities are endless.</div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">3. Decide How to Measure Success</div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">When conducting A/B-split testing with an email marketing campaign, you're measuring campaign success in terms of open-ups, click-throughs or conversions. These three metrics are not the same and can give contradictory results. For example, let's say that you work with alumni relations at Goode University and send an email marketing message to 5000 subscribers on a Tuesday morning with these two subject line variants but otherwise identical content:</div> <br /> <br /> <div><img alt="A/B-Split Example" src="https://www.lsoft.com/mail/absplitexample_636.jpg" style="display: block; height: auto; width: 100%" width="636" /></div> <br /> <br /> <div style="padding: 20px 20px 20px 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant A:</b><br />Not Too Late! Donate by April 1 to the Goode University Scholarship Fund</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant B:</b><br />Make a Difference: Can Goode University Count on Your Support?</div> </div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">One week later, you check your data and find that Variant A had an open-up rate of 24 percent and a click-through rate of 8 percent, compared to an open-up rate of 28 percent and a click-through rate of 12 percent for Variant B. This would make it seem like Variant B was the clear winner. However, then you dig deeper and find that Variant A had a conversion rate of 5 percent, which means that 5 percent of the recipients made a donation while Variant B only had a conversion rate of 3 percent. Why the discrepancy? Perhaps what was happening is that while the subject line of Variant B was more effective in enticing the recipients to open the email and click through to the donation website, its lack of a clear end date for the donation campaign made the need to make an immediate donation appear less urgent.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">So, as you can see, it's important to decide which metric to use for evaluating success. In this case, is Variant B more valuable because more recipients viewed the email and clicked through to the donation website, which can lead to a larger number of future donations? Or is Variant A more valuable because it led to a larger number of donations now, even if fewer total recipients bothered to open the email message?</div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">4. Evaluate Whether Your Results Are Statistically Significant</div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">For data to be considered statistically significant, you want to achieve at least a 95 percent confidence level, which means that there is a 95 percent likelihood that the results are due to the actual differences between the two variants. There are mathematical formulas that can be used to calculate whether certain results are statistically significant and the confidence level. Many free A/B-split test significance calculators are also available on the Internet, allowing you to simply input your sample sizes and conversion numbers in a form, which then automatically calculates whether the results are statistically significant.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Let's look at an example:</div> <br /> <div style="padding: 20px 20px 20px 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant A</b> was sent to 400 recipients and 40 of them clicked through to the website (10 percent rate).</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant B</b> was sent to 400 recipients and 52 of them clicked through to the website (13 percent rate).</div> </div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Are these results statistically significant, meaning that we can conclude that the better results for Variant B are highly likely attributable to the differences between the two variants? No, because the numbers fail to meet the 95 percent confidence level.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">On the other hand, let's look at another example:</div> <br /> <div style="padding: 20px 20px 20px 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant A</b> was sent to 1600 recipients and 160 of them clicked through to the website (10 percent rate).</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant B</b> was sent to 1600 recipients and 208 of them clicked through to the website (13 percent rate).</div> </div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">As you can see, the click rates are the same, but in this case because of the larger sample size, the results are statistically significant not just at 95 percent confidence but also at the higher 99 percent confidence level.</div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">5. Be Realistic with Your Expectations</div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Remember, there are no miracles or magic bullets. Your testing won't reveal a simple tweak that leads to an earth-shattering improvement in campaign performance. Frequently, the data will be inconclusive. Don't let this discourage you. Instead, take an incremental approach. A/B-split testing is a long-term commitment and an ongoing process dedicated to learning about and more closely connecting with your particular &ndash; and unique &ndash; target audience. Whenever you do find statistically significant results, implement what you learned in your next campaign, then move on to test something else, and build on it.</div> <br /> <br /> <div><img alt="Pro Tips for A/B-Split Testing" src="https://www.lsoft.com/mail/absplit_636.jpg" style="display: block; height: auto; width: 100%" width="636" /></div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">See how LISTSERV Maestro can help your organization:<br /><a href="https://www.lsoft.com/products/maestro.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/products/maestro.asp</span></a></div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Happy Testing and Emailing!</div> <br /> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html> </description> <guid>http://community.emailogy.com/scripts/wa-community.exe?A2=EMAILRULES;4f995479.2203</guid> <author>L-Soft</author> <pubDate>Tue, 8 Mar 2022 19:28:33 -0500</pubDate> </item> <item> <title>EmailLove: Why We ❤️ Email, Even After All These Years</title> <link>http://community.emailogy.com/scripts/wa-community.exe?A2=EMAILRULES;675163b5.2202</link> <description><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br /> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">As the month of Valentine's Day wraps up, let's take a moment to appreciate the virtues of email, our enduring go-to for communication and connection.</div> <br /> <br /> <div><img alt="EmailLove" src="http://www.lsoft.com/news/issue1-2022/emaillove_648.jpg" style="display: block; height: auto; width: 100%" width="636" /></div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">A Be@utiful Rel@tionship</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Email tends to call for added forethought and care. This nurtures better connections and a more respectful and professional image with your recipients. The start of a beautiful relationship? Yes, indeed.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Spre@ding the Love</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Not everyone has (or wants!) a Valentine, but more than 4 billion people communicate via email, more than on any other channel. Whether for business or personal messages, its built-in consent, security and unmatchable reach make us keep on choosing it.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Reli@ble + Trusted</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Email is independent of any platform or corporation and downright trustworthy &ndash; sounds like the total package, right? Yep, email's still the one you can count on.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">M@de to L@st</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Despite social media, collaboration tools and other platforms competing for our attention, email is still the fave for marketers. Why? Because with its trustworthiness, reliability and results still going strong after all these years, our connection with email is truly made to last.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Peace, Love, Email ❤</div> <br /> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></description> <guid>http://community.emailogy.com/scripts/wa-community.exe?A2=EMAILRULES;675163b5.2202</guid> <author>L-Soft</author> <pubDate>Thu, 24 Feb 2022 15:24:15 -0500</pubDate> </item> <item> <title>Joy of Learning – Build Your Email Skills</title> <link>http://community.emailogy.com/scripts/wa-community.exe?A2=EMAILRULES;12e6c1f4.2202</link> <description><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br /> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">As IT and communications professionals, there's a joy that comes with lifelong learning. We've got you covered with a new professional development opportunity &ndash; the just-launched Learn LISTSERV&reg; communications course.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The course is free and open to all. It's designed to make it easy to gain knowledge and skills for creating and managing communications &ndash; newsletters, discussion forums, alerts and more &ndash; that engage your organization's audiences and build communities.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">This online learning opportunity is at your own pace &ndash; 15 minutes max per week &ndash; so even the busiest professionals can participate. And you'll add a renowned software package to your portfolio, grow as a professional and stand out among your peers.</div> <br /> <br /> <div><a href="https://www.lsoft.com/courses/learnlistserv.asp" target="_blank"><img alt="Learn LISTSERV" src="https://www.lsoft.com/mail/emailcourse.jpg" style="display: block; height: auto; width: 100%" width="636" /></a></div> <br /> <br /> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#FCAB32" style="background-color: #FCAB32; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="https://www.lsoft.com/courses/learnlistserv.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">JOIN THE EMAIL COURSE</span></a></td> </tr> </table> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">How Does the Learn LISTSERV Course Work?</div> <br /> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">📧 Learn how to create any type of email list and manage your LISTSERV communications in this 12-week self-paced course, 15 minutes max per week</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">👩 Delve into three distinct modules, from the vantage point of subscribers, list owners and site administrators</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">💡 Receive a short email weekly, with links to short video tutorials on key tasks and topics</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🎓 Get a certificate after each module and a diploma upon completion</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">⭐ Add new IT skills and software to your resume and LinkedIn</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">We warmly welcome you to spread the word to your colleagues and networks.</div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Visit the course page and sign up:<br /><a href="https://www.lsoft.com/courses" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/courses</span></a></div> <br /> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Happy Learning! 🎓</div> <br /> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></description> <guid>http://community.emailogy.com/scripts/wa-community.exe?A2=EMAILRULES;12e6c1f4.2202</guid> <author>L-Soft</author> <pubDate>Fri, 11 Feb 2022 09:03:52 -0500</pubDate> </item> </channel> </rss>