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<!DOCTYPE html><html><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover"/><style>:root{--nextra-primary-hue:212deg;--nextra-primary-saturation:100%;--nextra-navbar-height:64px;--nextra-menu-height:3.75rem;--nextra-banner-height:2.5rem;--nextra-bg:250,250,250;}.dark{--nextra-primary-hue:204deg;--nextra-primary-saturation:100%;--nextra-bg:17,17,17;}</style><title>Billing: How Mixpanel pricing works - Mixpanel Docs</title><meta property="og:url" content="https://docs.mixpanel.com/docs/pricing"/><meta property="og:title" content="Billing: How Mixpanel pricing works - Mixpanel Docs"/><meta property="og:description" content="Read more about Mixpanel documentation"/><link rel="apple-touch-icon" sizes="180x180" href="https://cdn.mxpnl.com/marketing-site/static/favicons/apple-touch-icon.png"/><link rel="icon" sizes="16x16" href="https://cdn.mxpnl.com/marketing-site/static/favicons/favicon-16x16.png" type="image/png"/><link rel="icon" sizes="32x32" href="https://cdn.mxpnl.com/marketing-site/static/favicons/favicon-32x32.png" type="image/png"/><link rel="mask-icon" href="https://cdn.mxpnl.com/marketing-site/static/favicons/safari-pinned-tab.svg" color="#7856ff"/><meta name="msapplication-TileColor" content="#ffffff"/><meta name="theme-color" content="#ffffff"/><meta name="next-head-count" content="13"/><link data-next-font="" rel="preconnect" href="/" crossorigin="anonymous"/><script type="text/javascript" id="load-rollbar-script" data-nscript="beforeInteractive"> var _rollbarConfig = { accessToken: 'ded7586aab784bd2917c499af1e0d51f', captureUncaught: true, captureUnhandledRejections: true, enabled: true, ignoredMessages: ['Security Policy Violation'], payload: { environment: 'production', repo: 'docs' } }; // Rollbar Snippet !function(r){var e={};function o(n){if(e[n])return e[n].exports;var t=e[n]={i:n,l:!1,exports:{}};return 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0.447715 0.447715 0 1 0H11Z" fill="#B094FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M8 12H11C11.5523 12 12 11.5523 12 11V8H9C8.44772 8 8 8.44772 8 9V12Z" fill="#7856FF"></path><path d="M3 3L6.5 6.5" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M6.5 3.5V6.5H3.5" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></svg> DATA IN</div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods">Tracking Methods<svg viewBox="0 0 24 24" 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dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/choosing-the-right-method">Choosing the Right Method</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks">SDKs<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 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contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/javascript">Javascript</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/react-native">React Native</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/android">Android</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/ios">iOS (Objective-C)</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/swift">iOS (Swift)</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/flutter">Flutter</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/unity">Unity</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/python">Python</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/nodejs">Node.js</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/ruby">Ruby</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/php">PHP</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/go">Go</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/java">Java</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://github.com/mixpanel/mixpanel-utils" target="_blank" rel="noreferrer">Mixpanel-utils↗</a></li></ul></div></div></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/warehouse-connectors">Warehouse Connectors</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/ad-spend">Ad Spend</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/amazon-s3">Amazon S3</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/aws-kafka">Amazon Kafka</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/cms-ecommerce">CMS & E-Commerce</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://customer.io/docs/cdp/destinations/connections/mixpanel?utm_source=mixpanel&utm_medium=partner" target="_blank" rel="noreferrer">Customer.io ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/freshpaint">Freshpaint</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-cloud-storage">Google Cloud Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-pubsub">Google Pubsub</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-sheets">Google Sheets</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-tag-manager">Google Tag Manager</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/launchdarkly">LaunchDarkly</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/mparticle">mParticle</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/mobile-attribution-tracking">Mobile Attribution Tracking</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/rudderstack">Rudderstack</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/segment">Segment</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://apps.shopify.com/vendo?utm_source=mixpanel&utm_medium=partner" target="_blank" rel="noreferrer">Shopify ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/snowplow">Snowplow</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/stripe">Stripe</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/tealium">Tealium</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/id-management">ID Management<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/id-management/identifying-users-simplified">Identifying Users</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/id-management/migrating-to-simplified-id-merge-system">Migrating to Simplified ID Merge</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure">Data Structure<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/concepts">Data Model</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/events-and-properties">Events & Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/user-profiles">User Profiles</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/group-analytics">Group Analytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/lookup-tables">Lookup Tables</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference">Property Reference<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/properties">Types of Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/data-type">Supported Properties Data Type</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/default-properties">Default Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/reserved-properties">Reserved Properties</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration">Migration<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/adobe-analytics">Adobe Analytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/amplitude">Amplitude</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/google-analytics">Google Analytics</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices">Best Practices<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/bot-traffic">Bot Traffic</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/debugging">Debugging</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/developer-environments">Developer Environments</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/geolocation">Geolocation</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/hot-shard-limits">Hot Shard Limits</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/server-side-best-practices">Server-side Best Practices</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/tracking-plan">Tracking Plan</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/traffic-attribution">Traffic Attribution</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1487_63098)"><path d="M2 16L14 16C15.1046 16 16 15.1046 16 14L16 2C16 0.895433 15.1046 1.81341e-06 14 1.69753e-06L2 4.38646e-07C0.895429 3.22768e-07 -7.75506e-07 0.895432 -8.58276e-07 2L-1.75748e-06 14C-1.84025e-06 15.1046 0.895428 16 2 16Z" fill="#B094FF"></path><path d="M3 7L6 4L9 7L13 3" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3 11V13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M8 10L8 13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M13 11V13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></g><defs><clipPath id="clip0_1487_63098"><rect width="16" height="16" fill="white"></rect></clipPath></defs></svg> ANALYSIS</div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports">Reports<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/insights">Insights</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/funnels">Funnels</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/retention">Retention</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/flows">Flows</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps">Apps<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/experiments">Experiments</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/impact">Impact</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/signal">Signal</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/jql">JQL</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards">Boards<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/templates">Templates</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/boards-on-boards">Boards on Boards</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/public-boards">Public Boards</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/advanced">Advanced</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/users">Users<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/users/cohorts">Cohorts</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay">Session Replay<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay/session-replay-web">Web</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay/session-replay-ios">iOS (Alpha)</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features">Features<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/alerts">Alerts</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/attribution">Attribution</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/embeds">Embeds</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/chart-customization">Chart Customization</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/custom-events">Custom Events</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/custom-properties">Custom Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/saved-behaviors">Saved Behaviors</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/sessions">Sessions</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/spark">Spark</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/advanced">Advanced</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M5 7V4C5 2.34315 6.34315 1 8 1V1C9.65685 1 11 2.34315 11 4V7" stroke="#7856FF" stroke-linejoin="round"></path><path d="M1 7.33325C1 6.22868 1.89543 5.33325 3 5.33325H13C14.1046 5.33325 15 6.22868 15 7.33325V13.9999C15 15.1045 14.1046 15.9999 13 15.9999H3C1.89543 15.9999 1 15.1045 1 13.9999V7.33325Z" fill="#B094FF"></path><path d="M6.58273 12.6098L7.9987 9.77783L9.41468 12.6098C9.5809 12.9422 9.33916 13.3334 8.96746 13.3334H7.02994C6.65825 13.3334 6.4165 12.9422 6.58273 12.6098Z" fill="#7856FF"></path><circle cx="7.99886" cy="9.33333" r="1.33333" fill="#7856FF"></circle></svg> ADMIN</div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects">Orgs & Projects<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/organizations">Organizations</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/managing-projects">Managing Projects</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/roles-and-permissions">Roles & Permissions</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance">Data Governance<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/lexicon">Lexicon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-views-and-classification">Data Views & Classification</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/event-approval">Event Approval</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-volume-monitoring">Data Volume Monitoring</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-clean-up">Data Clean-Up</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security">Access Security<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/login-methods">Login Methods</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/two-factor-authentication">Two-Factor Authentication</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on">Single Sign-On<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/azure">Azure</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/jumpcloud">JumpCloud</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/okta">Okta</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border 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fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/protecting-user-data">Protecting User Data</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://mixpanel.com/legal/privacy-policy" target="_blank" rel="noreferrer">Legal Hub ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] 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class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/in-residency">India Residency</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/end-user-data-management">End User Data Management</a></li></ul></div></div></li><li class="open active"><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _bg-primary-100 _font-semibold _text-primary-800 dark:_bg-primary-400/10 dark:_text-primary-600 contrast-more:_border-primary-500 contrast-more:dark:_border-primary-500" href="/docs/pricing">Pricing<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180 *:ltr:_rotate-90 *:rtl:_rotate-[-270deg]"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-100" style="transition-duration:500ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/pricing/legacy-mtu-billing">MTU Billing</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/pricing/startup-program">Startup Program</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M5 0C4.44772 0 4 0.447715 4 1V8H1C0.447715 8 0 8.44771 0 9V15C0 15.5523 0.447715 16 1 16H7C7.55228 16 8 15.5523 8 15V12H15C15.5523 12 16 11.5523 16 11V1C16 0.447715 15.5523 0 15 0H5Z" fill="#B094FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M8 12H5C4.44772 12 4 11.5523 4 11V8H7C7.55228 8 8 8.44772 8 9V12Z" fill="#7856FF"></path><path d="M9.5 6.5L13 3" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M13 6V3H10" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></svg> DATA OUT</div></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/export-methods">Export Methods</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines">Data Pipelines<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/json-pipelines">Json Pipelines</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/aws-s3">AWS S3</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/azure-blob-storage">Azure Blob Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/bigquery">BigQuery</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/gcp-gcs">Google Cloud Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/redshift-spectrum">Redshift Spectrum</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/snowflake">Snowflake</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines">Older Version<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/schematized-export-pipeline">Schematized Export Pipeline</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-aws-pipeline">Raw AWS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-azure-pipeline">Raw Azure Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-gcs-pipeline">Raw GCS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-bigquery-pipeline">Schematized BigQuery Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-aws-pipeline">Schematized AWS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-azure-pipeline">Schematized Azure Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-gcs-pipeline">Schematized GCS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-snowflake-pipeline">Schematized Snowflake Pipeline</a></li></ul></div></div></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync">Cohort Sync<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/webhooks">Webhooks</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/build-an-integration">Build an Integration</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/abtasty">AB Tasty</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/airship">Airship</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/appcues">Appcues</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/apptimize">Apptimize</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/braze">Braze</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/chameleon">Chameleon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/clevertap">CleverTap</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/facebook-ads">Facebook Ads</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/google-ads">Google Ads</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/insider">Insider</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://www.intercom.com/help/en/articles/299-import-your-mixpanel-contacts" target="_blank" rel="noreferrer">Intercom ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/iterable">Iterable</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/kameleoon">Kameleoon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/leanplum">Leanplum</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/mailchimp">Mailchimp</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/marketo">Marketo</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/moengage">MoEngage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/onesignal">OneSignal</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/salesforce-marketing-cloud">Salesforce Marketing Cloud</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/segment">Segment</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/taplytics">Taplytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/vwo">VWO</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/webengage">WebEngage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/xtremepush">Xtremepush</a></li></ul></div></div></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 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href="#how-mixpanel-pricing-works" class="nextra-focus _font-semibold _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">How Mixpanel Pricing Works</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#events" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Events</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#computed-monthly-across-projects" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Computed Monthly Across Projects</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#plan-differences" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Plan Differences</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#choosing-the-right-plan" class="nextra-focus _font-semibold _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Choosing the Right Plan</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#how-do-i-estimate-how-much-mixpanel-will-cost" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">How do I estimate how much Mixpanel will cost?</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#view-events-usage" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words"><strong>View Events Usage</strong></a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#group-analytics-add-on" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Group Analytics Add-On</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#data-pipelines-add-on" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Data Pipelines Add-On</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#billing--payment" class="nextra-focus _font-semibold _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Billing & Payment</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#update-billing-information" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 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_scroll-py-6"><a href="#faqs" class="nextra-focus _font-semibold _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">FAQs</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#how-do-i-reduce-my-mixpanel-bill" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">How do I reduce my Mixpanel bill?</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#what-if-i-go-over-my-event-plan-allowance-can-i-set-a-billing-limit" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">What if I go over my event plan allowance? Can I set a billing limit?</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#alerts-for-additional-data-charges" class="nextra-focus ltr:_ml-8 rtl:_mr-8 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Alerts for Additional Data Charges</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#is-mixpanels-pricing-based-on-mtus" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Is Mixpanel’s pricing based on MTUs?</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#is-old-event-data-billed-when-imported-to-mixpanel" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Is old event data billed when imported to Mixpanel?</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#i-am-using-the-warehouse-add-on-for-ingesting-data-how-does-this-impact-billing" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">I am using the Warehouse add-on for ingesting data. How does this impact billing?</a></li></ul><div class="nextra-toc-footer _mt-8 _pt-8 _sticky _bottom-0 _flex _flex-col _items-start _gap-2 _pb-8 _-mx-1 _px-1"><a class="nextra-focus _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" href="https://mixpanel.com/get-support" target="_blank" rel="noreferrer">Question? Contact our Support Team</a><a class="nextra-focus _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" href="https://github.com/mixpanel/docs/tree/main/pages/docs/pricing.md">Edit this page</a><button class="_transition _flex _items-center _gap-1.5 _opacity-0 _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" aria-hidden="true" type="button" disabled="" data-headlessui-state="disabled" data-disabled="">Scroll to top<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="16" class="_-rotate-90 _border _rounded-full _border-current"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div></div></nav><div id="reach-skip-nav"></div><article class="_w-full _break-words nextra-content _flex _min-h-[calc(100vh-var(--nextra-navbar-height))] _min-w-0 _justify-center _pb-8 _pr-[calc(env(safe-area-inset-right)-1.5rem)]"><main class="_w-full _min-w-0 _max-w-6xl _px-6 _pt-4 md:_px-12"><div class="nextra-breadcrumb _mt-1.5 _flex _items-center _gap-1 _overflow-hidden _text-sm _text-gray-500 dark:_text-gray-400 contrast-more:_text-current"><span class="_whitespace-nowrap _transition-colors _min-w-6 _overflow-hidden _text-ellipsis" title="Docs">Docs</span><svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="14" class="_shrink-0 rtl:_rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="_whitespace-nowrap _transition-colors _font-medium _text-gray-700 contrast-more:_font-bold contrast-more:_text-current dark:_text-gray-100 contrast-more:dark:_text-current" title="Pricing">Pricing</span></div><h1 class="_mt-2 _text-4xl _font-bold _tracking-tight _text-slate-900 dark:_text-slate-100">Billing: How Mixpanel pricing works</h1> <h2 id="how-mixpanel-pricing-works" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">How Mixpanel Pricing Works<a href="#how-mixpanel-pricing-works" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <h3 id="events" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Events<a href="#events" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">An event is a data point that represents an interaction between a user and your product. Events can be a wide range of interactions. Here are some examples:</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Social: Post Created, Friend Added</li> <li class="_my-2">E-Commerce: Added to Cart, Purchase Completed</li> <li class="_my-2">Media: Video Watched, Article Read</li> <li class="_my-2">SaaS: Document Created, Call Started</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7">To decide which Mixpanel plan is right for you, first think about <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/quickstart/what-to-track">what events you want to track</a> and the number of active users you have.</p> <h3 id="computed-monthly-across-projects" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Computed Monthly Across Projects<a href="#computed-monthly-across-projects" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Event-based pricing calculates the amount you are charged based on the number of events across all projects in your organization. Certain events and API updates are non-qualifying and <strong>excluded from the Monthly Events calculation</strong>:</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Identify (<code class="nextra-code" dir="ltr">$identify</code>)</li> <li class="_my-2">Create Alias (<code class="nextra-code" dir="ltr">$create_alias</code>)</li> <li class="_my-2">Merge (<code class="nextra-code" dir="ltr">$merge</code>)</li> <li class="_my-2">Opt In (<code class="nextra-code" dir="ltr">$opt_in</code>)</li> <li class="_my-2">Session Recording Checkpoint (<code class="nextra-code" dir="ltr">$mp_session_record</code>)</li> <li class="_my-2">User profile creation/updates</li> </ul> <h3 id="plan-differences" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Plan Differences<a href="#plan-differences" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">There are three event-based billing plans to choose from: Free, Growth, and Enterprise. Growth and Enterprise plans have optional add-ons for Group Analytics (recommended for B2B) and Data Pipelines (exports your events to a data warehouse or cloud storage bucket). Refer to our <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/pricing/" target="_blank" rel="noreferrer">pricing page</a> for more information on the benefits and features of each plan.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">The high-level differences between the three are:</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2"><strong>Free:</strong> Mixpanel is usage-based and you can use it for free for as long as you want, no trial needed. If you are new to Mixpanel and want to test it out, we encourage you to use our free plan and upgrade once you have an estimate of your project’s volume. Limited to a maximum of 5 saved reports per user account. Features like cohorts, lookup tables, custom properties, or permissions are not included.</li> <li class="_my-2"><strong>Growth:</strong> The typical Growth plan customer is a small team using Mixpanel (fewer than 50 employees).</li> <li class="_my-2"><strong>Enterprise:</strong> Designed for large teams that require access controls and permissions, data governance features, dedicated onboarding support, and account management. Some exclusive reports for Enterprise are Signal, Experiments, and Impact, with features like Data Views, sensitive data classification, or SSO.</li> </ul> <h2 id="choosing-the-right-plan" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Choosing the Right Plan<a href="#choosing-the-right-plan" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <h3 id="how-do-i-estimate-how-much-mixpanel-will-cost" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">How do I estimate how much Mixpanel will cost?<a href="#how-do-i-estimate-how-much-mixpanel-will-cost" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If you’re already using another tool, you might have the exact numbers you need. However, if you aren’t using another tool, the best way to estimate costs is to <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/register/" target="_blank" rel="noreferrer">sign up</a> and use our generous free plan. After a week, you’ll get a good estimate of your projected volume on your Plan Details & Billing page (see below).</p> <h3 id="view-events-usage" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl"><strong>View Events Usage</strong><a href="#view-events-usage" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If you are currently tracking data, you can see your events’ consumption in your Organization Settings. Click on the gear icon in the upper right corner of Mixpanel, “Organization Settings”, and then the “Plan Details & Billing” tab.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">From here, you can quickly view this billing period’s usage on the right side of the screen as well as the historical one by clicking the “View Historical Usage” link:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="Events Usage" loading="lazy" width="3442" height="1332" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 120'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAADCAMAAACZFr56AAAACVBMVEX+/v/4+Pjr7OyZFy7SAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAF0lEQVR4nGNgYmRkZAABJgjFwADlMwAAANgAC55NN4gAAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fevents-usage.76ef024c.png&w=3840&q=75 1x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fevents-usage.76ef024c.png&w=3840&q=75"/></p> <h3 id="group-analytics-add-on" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Group Analytics Add-On<a href="#group-analytics-add-on" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">The Group Analytics add-on allows behavioral analysis from a business or group level, as opposed to an individual level.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Check <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/data-structure/advanced/group-analytics">here</a> for the technical documentation for Group Analytics, keeping in mind that implementing this feature is not trivial and includes sending your events with the key of the <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/data-structure/group-analytics#group-keys-tracked-as-event-properties">group</a> they belong to. Group Analytics <strong>can’t be implemented retroactively</strong> for already ingested events.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">This is a recommended feature for all B2B products that want answers to questions such as:</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">What companies are engaging the most with a product?</li> <li class="_my-2">In instances with more than one user per account, such as a video streaming service, how are events triggered at an account level?</li> <li class="_my-2">What groups convert through a funnel to a goal event (as opposed to what individual users convert)?</li> </ul> <h3 id="data-pipelines-add-on" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Data Pipelines Add-On<a href="#data-pipelines-add-on" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">The Data Pipelines Add-On exports the events in your Mixpanel project to a cloud storage bucket or data warehouse of your choice. It’s useful if you want to analyze Mixpanel events using SQL in your own environment. We offer a 30-day free trial of this feature, see the <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/data-pipelines#how-does-the-free-trial-work">FAQ</a> on how to enable it.</p> <h2 id="billing--payment" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Billing & Payment<a href="#billing--payment" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Mixpanel runs on a subscription service in which your card is charged at the beginning of every month or every year (depending on the plan you’ve purchased) to cover reporting services for that period of time.</p> <h3 id="update-billing-information" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Update billing information<a href="#update-billing-information" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">You can only update billing information if you have “Owner” or “Billing Admin” permissions over your Mixpanel organization:</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Click on the gear icon at the upper-right corner of the purple menu at Mixpanel and then select “Organization Settings”.</li> <li class="_my-2">Then select at the left-hand menu “Plan Details & Billing” and click on “Manage Billing & Payment” as shown below.</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="Manage Billing & Payment" loading="lazy" width="1241" height="536" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 120'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAADCAMAAACZFr56AAAADFBMVEX6+vv29ffy8vPb2vUijC69AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAG0lEQVR4nGNgZmZiYGRiYIRAJgYGBkYGMMkIAAGTABfV6cS9AAAAAElFTkSuQmCC'/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fmanage-billing-and-payment.905a44fa.png&w=1920&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fmanage-billing-and-payment.905a44fa.png&w=3840&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fmanage-billing-and-payment.905a44fa.png&w=3840&q=75"/></p> <h3 id="troubleshoot-payment-issues" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Troubleshoot payment issues<a href="#troubleshoot-payment-issues" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If you received a notification that your payment did not go through (via email, within the product or both), don’t worry, it’s quick and easy to get back up and running.</p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Click on “Update the Payment Method” at the notification:</li> </ol> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="Update Payment Method" loading="lazy" width="2000" height="1046" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 160'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAD1BMVEX29vf9/frT0/DV1PTLy/Cyqu5kAAAACXBIWXMAAAsSAAALEgHS3X78AAAAHklEQVR4nGNgYmFhYmJmZmJgZGBgZGQEUwxQAGUAAANjAB4E5yebAAAAAElFTkSuQmCC'/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fupdate-payment-method.3a056b8d.png&w=2048&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fupdate-payment-method.3a056b8d.png&w=3840&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fupdate-payment-method.3a056b8d.png&w=3840&q=75"/></p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6" start="2"> <li class="_my-2">Edit the credit card used clicking on the “edit-pencil” icon:</li> </ol> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="Edit Payment Method" loading="lazy" width="2000" height="242" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 40'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAABCAMAAADU3h9xAAAADFBMVEX6+vv38/T16+7c3Pba6oNUAAAACXBIWXMAAAsSAAALEgHS3X78AAAAEUlEQVR4nGNgYmRgYGRgYAYAACcACErsUrkAAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fedit-payment-method.4b2b987a.png&w=2048&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fedit-payment-method.4b2b987a.png&w=3840&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fedit-payment-method.4b2b987a.png&w=3840&q=75"/></p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6" start="3"> <li class="_my-2">Click on “Rerun payment”:</li> </ol> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="Rerun Payment" loading="lazy" width="2000" height="242" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 40'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAABCAMAAADU3h9xAAAABlBMVEX5+fna0O5vJCCZAAAACXBIWXMAAAsSAAALEgHS3X78AAAADElEQVR4nGNggABGAAAKAAK058QQAAAAAElFTkSuQmCC'/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Frerun-payment.96c00367.png&w=2048&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Frerun-payment.96c00367.png&w=3840&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Frerun-payment.96c00367.png&w=3840&q=75"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If the payment is successful, you will see a success message in the bottom left corner, and an error icon should no longer appear next to your payment information. Note: this can take up to a few minutes to process. You may check back later and it will not interrupt processing. If you and your bank are unable to resolve the issue, please reach out to our Support team.</p> <h3 id="downgrade-your-plan-to-free" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Downgrade your plan to Free<a href="#downgrade-your-plan-to-free" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">You can only edit or downgrade your plan if you have “Owner” or “Billing Admin” permissions over your Mixpanel organization:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">To submit a downgrade request:</p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">In “Organization settings” select “Plan Details & Billing”.</li> <li class="_my-2">Click “Switch to Free” at the bottom of the Plan Details & Billing section.</li> <li class="_my-2">When you click Submit, a request will be sent to Mixpanel’s Billing Team for processing.</li> </ol> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="Switch to Free" loading="lazy" width="3576" height="1652" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 160'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAADFBMVEWurq+qqqrOzs6/v7/rfvqYAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFklEQVR4nGNgZIADRhCA0SAGExgwAwABPwAcR5wQkwAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fswitch-to-free.4eb3c56d.png&w=3840&q=75 1x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fswitch-to-free.4eb3c56d.png&w=3840&q=75"/></p> <h2 id="faqs" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">FAQs<a href="#faqs" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <h3 id="how-do-i-reduce-my-mixpanel-bill" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">How do I reduce my Mixpanel bill?<a href="#how-do-i-reduce-my-mixpanel-bill" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">The best way to reduce your bill is to send fewer events to Mixpanel. Check your project’s <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/data-governance/lexicon#viewing-query-volumes-for-events-and-properties">Lexicon</a> for events you are not querying, or for events with few queries and a high volume not providing value.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">You can also check the top events contributing towards your event count by creating a monthly Insights report querying “All Events” with a breakdown by “Event Name” (<a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/project/3018488/view/3536632/app/insights#J1ZGYyVkWKpK" target="_blank" rel="noreferrer">example</a>).</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/data-governance/lexicon#hide-events-and-properties">Hiding events</a> in Lexicon won’t stop their ingestion. <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/data-governance/lexicon#dropping-events">Dropping an event</a> in Lexicon will only block its ingestion from the moment it was dropped, not removing it retroactively.</p> <h3 id="what-if-i-go-over-my-event-plan-allowance-can-i-set-a-billing-limit" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">What if I go over my event plan allowance? Can I set a billing limit?<a href="#what-if-i-go-over-my-event-plan-allowance-can-i-set-a-billing-limit" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If you sent more data than your paid plan allows, the <strong>additional cost will be charged at the beginning of the next month based on your additional data rate,</strong> check it in the section “Plan Details & Billing” in your Organization Settings.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">It’s not possible to set a billing limit at this moment, but check out <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://github.com/orgs/mixpanel/discussions/526" target="_blank" rel="noreferrer">this article</a> to learn how to create a report and get warning alerts when you’re close to exceeding your plan limit.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Another option to avoid paying for overages is to downgrade or upgrade before the end of the billing cycle to a plan that covers all your data usage.</p> <h4 id="alerts-for-additional-data-charges" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-xl">Alerts for Additional Data Charges<a href="#alerts-for-additional-data-charges" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h4> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If you go over your prepaid amount, Mixpanel won’t stop collecting your data. Any additional data over your current plan will be billed the following month.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Organization owners and billing admins are sent an alert email if their paid account reaches the following percentages of their plan volume: 85%, 100%, 110%, 120%, 200%, 300%, and 400%. It is possible to receive multiple alerts in a month if an account reaches two or more of the thresholds mentioned above. Email addresses that are CC’d on receipts will also be CC’d on additional carte data rate alerts.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If the billing owner logs into Mixpanel, they will see a popup if their account reaches the following percentages of their plan volume: 100%, 110%, and 120%.</p> <h3 id="is-mixpanels-pricing-based-on-mtus" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Is Mixpanel’s pricing based on MTUs?<a href="#is-mixpanels-pricing-based-on-mtus" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Mixpanel’s default pricing option is based on events because it is a better option for the majority of customers. Mixpanel also offers an MTU-based Enterprise plan, which <strong>starts at $20,000 per year</strong> and isn’t available online. If you are interested in learning more about it, <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/contact-us/sales/" target="_blank" rel="noreferrer">contact our sales team</a>.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If you are an existing customer on an MTU plan, refer to our MTU Pricing Guide.</p> <h3 id="is-old-event-data-billed-when-imported-to-mixpanel" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Is old event data billed when imported to Mixpanel?<a href="#is-old-event-data-billed-when-imported-to-mixpanel" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">We will only apply charges to event data points with timestamps within the current billing cycle. Importing older data will incur no additional cost. For example: if April 1st - April 30th is the current billing cycle, importing data from March will be free of charge.</p> <h3 id="i-am-using-the-warehouse-add-on-for-ingesting-data-how-does-this-impact-billing" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">I am using the Warehouse add-on for ingesting data. How does this impact billing?<a href="#i-am-using-the-warehouse-add-on-for-ingesting-data-how-does-this-impact-billing" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">New events imported through a warehouse connection are treated as any other source (same as importing through our SDKs or API directly). Warehouse data, similar to other sources, is billed in accordance with general Mixpanel pricing policies.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">There is one additional field you will see in the Billing Page on your Data Usage Table called “Updates”. Updates (updating an existing event or deleting an event) are generated by Mirror-type syncs and are tracked separately from event volume. Each update is counted as one event towards billing and they are counted and billed for the month they were triggered on, even if the record being updated is for a previous month. You can read more about these updates and how warehouse connectors may affect billing from the warehouse perspective <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/tracking-methods/warehouse-connectors#faq">here</a></p><div class="_mt-16"></div><div class="_mb-8 _flex _items-center _border-t _pt-8 dark:_border-neutral-800 contrast-more:_border-neutral-400 dark:contrast-more:_border-neutral-400 print:_hidden"><a title="End User Data Management" class="nextra-focus _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100 _flex _max-w-[50%] _items-center _gap-1 _py-4 _text-base _font-medium _transition-colors [word-break:break-word] md:_text-lg ltr:_pr-4 rtl:_pl-4" href="/docs/privacy/end-user-data-management"><svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" class="_inline _h-5 _shrink-0 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