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class="div-block-1300 no_padding_bottom"><a href="/" data-w-id="cfa2515a-716f-a5f1-074c-7cbcfb49f91c" class="nav_link">Home</a><a data-w-id="cfa2515a-716f-a5f1-074c-7cbcfb49f922" href="#" class="nav_link toggle_scroll">Work</a><a href="#" class="nav_link toggle_scroll">Services</a></div><div class="spacer-4"></div><div class="div-block-1300"><h1 class="heading-2 white-font">Ready to grow your brand?</h1><a href="/contact" class="button link-block-12 link-block-13 link-block-14 link-block-15 link-block-16 link-block-17 link-block-18 link-block-19 link-block-20 link-block-21 link-block-22 w-inline-block"><div class="button-text">Schedule A Call</div></a></div></div></div><section class="section"><div class="container w-container"><div class="blog-content-wrapper"><div class="blog-content-div"><h1 class="heading-1">Finding the Gaps: £2MM From One Ad Creative</h1><div class="spacer-1"></div><div class="w-embed"><p class="paragraph"> Updated On Nov 09, 2024</p></div><div class="spacer-1"></div><div class="rich-text w-richtext"><p>In performance marketing, efficiency is everything. Every brand is in a constant fight to maximise returns on their marketing investments. At UKB Marketing, we’ve developed a methodical approach based on the tried and tested strategies of traditional marketing to uncover the biggest arbitrage opportunities that drive real impact.</p><p>‍</p><p>Our deep research and data analysis lead to higher ad “success rates” - where even a single, well-crafted ad concept can generate outsized returns and fuel rapid growth. For instance, one client saw a £2.2 million revenue boost in just a few months, all from a single winning ad creative.</p><p>‍</p><h3>The Secret to Winning Ads? Understanding Your Customer.</h3><p>‍</p><p>Creating ads that resonate begins with a deep understanding of the customer: their desires, pain points, and motivations. Our research is dedicated to discovering what truly drives your audience and how to influence their decisions. </p><p>‍</p><p>We then focus on creative messaging - the heart of every successful ad. This goes beyond just design and visual appeal. It’s about delivering a finished product that engages, connects, and converts.</p><p>‍</p><h3>High-Quality Data Fuels Growth Cycles</h3><p>‍</p><p>Paid social and search platforms require high-integrity data to optimise effectively. Quality data signals are crucial for reaching the right audience in the current automated targeting landscape. </p><p>‍</p><p>However, maintaining compliance and accuracy while feeding this data into platforms is a growing challenge. In one instance, we achieved a 61% reduction in new customer CPA by fine-tuning the data we were feeding into Meta, which allowed the platform to optimise performance with precision and drive down the cost per action that was the most valuable to the brand.</p><p>‍</p><h3>The Power of the Right Account Structure</h3><p>‍</p><p>One of the quickest wins we see when auditing new accounts is restructuring campaigns to eliminate inefficiencies. Focusing on high-impact objectives and moving away from ineffective strategies allows us to streamline and improve performance quickly. Recently, a new client’s CPA dropped by 50% within just weeks after we shifted them from a sub-optimal account structure to a fully optimised approach.</p><p>‍</p><h3>Contact Us To Learn More</h3><p>‍</p><p>Are you looking to work with a marketing team dedicated to driving performance for your brand? <a href="/contact">Contact us</a> today to discuss your needs.</p></div></div></div></div></section><footer id="footer" class="footer-3"><div element-theme="3" class="container w-container"><div class="footer-flex-container"><div class="footer_content_wrapper no_boarder_top_mobile"><h6 class="heading-2">UKB Marketing</h6><p class="paragraph">UKB Marketing creates high-quality, results-driven digital marketing campaigns for your business, specialising in drawing clicks and converting leads.</p><div class="div-block-1322"><a href="https://www.facebook.com/ukbmarketing" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/60c8ab76d8eab209d6060807/60df2fcf20755c60a1745f94_facebook.svg" loading="lazy" width="20" alt="" class="image-150 social-media-icon"/></a><a href="https://www.instagram.com/ukbmarketing.co.uk/" class="w-inline-block"><img src="https://cdn.prod.website-files.com/60c8ab76d8eab209d6060807/60df34ae8267e61bacf1c423_instagram.svg" loading="lazy" width="35" alt="" class="image-153 social-media-icon"/></a><a href="https://www.linkedin.com/company/ukbmarketing/" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/60c8ab76d8eab209d6060807/60df302b954ecc419521c62c_linkedin.svg" loading="lazy" width="35" data-w-id="ba35c09d-dd0d-b610-4d61-2ae91b62312d" alt="" class="image-152 social-media-icon"/></a></div></div><div class="footer_content_wrapper hide"><h6 class="heading-2">Services</h6><ul role="list" class="list-8 w-list-unstyled"><li class="list-item-14"><a href="/services/marketing-strategy" class="footer_links">Marketing Strategy</a><a href="/services/creative-and-copy" class="footer_links">Creative & Copywriting</a><a href="/services/marketing" class="footer_links">Paid Social & Search</a><a href="/services/email-marketing" class="footer_links">Email Marketing</a><a href="/services/bespoke-website-design" class="footer_links">Bespoke Website Design</a></li></ul></div><div class="footer_content_wrapper"><h6 class="heading-2">Helpful Links</h6><ul role="list" class="list-8 w-list-unstyled"><li class="list-item-14"><a href="/contact" class="footer_links">Contact</a><a href="/site-maps" class="footer_links hide">Site map‍</a><div fs-cc="open-preferences" class="fs-manager-opener"><div class="footer_links cky-banner-element">Cookie Preferences</div></div></li></ul></div><div class="footer_content_wrapper"><h6 class="heading-2">Company</h6><p class="paragraph">UKB Marketing<br/>4 Dean Park Crescent<br/>Bournemouth<br/>BH1 1LY</p><a href="mailto:info@ukbmarketing.com" class="footer_links">info@ukbmarketing.com</a><a href="tel:01202316333" class="footer_links">01202 316333</a></div></div><div class="footer-legal-info-div"><div class="paragraph">Company Number 11109859</div><div class="paragraph">VAT Registered GB 368548841</div></div><div class="div-block-14"><div class="paragraph">UKB Marketing <span class="current-year">XXXX</span> all rights reserved</div><div class="div-block-1320"><a href="/privacy-policy" class="footer_links">Privacy Policy</a><a href="/cookie-policy" class="footer_links">Cookie Policy</a></div></div></div></footer><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=60c8ab76d8eab209d6060807" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/60c8ab76d8eab209d6060807/js/webflow.47364feb9.js" type="text/javascript"></script><script> $('.mobile_ham_menu').on('click', function(){ $('body').toggleClass('no-scroll'); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { // Attach a click event listener to elements with the class 'trigger-class' document.querySelectorAll('.toggle_scroll').forEach(element => { element.addEventListener('click', function() { // When an element with 'trigger-class' is clicked, find all elements with 'target-class' document.querySelectorAll('.mobile_ham_menu_wrapper_open').forEach(target => { // Simulate a click on each 'target-class' element target.click(); }); }); }); }); </script> <script> $(function() { $('.current-year').text(new Date().getFullYear()); }); </script></body></html>