TY - JFULL AU - Shian Wan and Yi-Chang Wang and Yu-Chien Lin PY - 2016/9/ TI - Applying Transformative Service Design to Develop Brand Community Service in Women, Children and Infants Retailing T2 - International Journal of Economics and Management Engineering SP - 2821 EP - 2830 VL - 10 SN - 1307-6892 UR - https://publications.waset.org/pdf/10005216 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 116, 2016 N2 - This research discussed the various theories of service design, the importance of service design methodology, and the development of transformative service design framework. In this study, transformative service design is applied while building a new brand community service for women, children and infants retailing business. The goal is to enhance the brand recognition and customer loyalty, effectively increase the brand community engagement by embedding the brand community in social network and ultimately, strengthen the impact and the value of the company brand. ER -