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</h1> </div> <div class="descriptionwrapper"> <p class="description"><span> </span></p> </div> </div> </div></div> </div> <div id="content-wrapper"> <div id="crosscol-wrapper" style="text-align:center"> <div class="crosscol section" id="crosscol"></div> </div> <div id="main-wrapper"> <div class="main section" id="main"><div class="widget Blog" id="Blog1"> <div class="blog-posts hfeed">  <div class="date-outer"> <h2 class="date-header"><span>Tuesday, March 15, 2011</span></h2> <div class="date-posts"> <div class="post-outer"> <div class="post hentry"> <a name="8554843059632903936"></a> <h3 class="post-title entry-title"> <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2011/03/network-gatekeepers-on-digg.html">Network Gatekeepers on Digg</a> </h3> <div class="post-header"> <div class="post-header-line-1"></div> </div> <div class="post-body entry-content"> One of the biggest outstanding questions regarding the conceptualization of social network content sharers as network gatekeepers is how to identify those network gatekeepers who will be most beneficial to marketers of academic monographs. This question is easiest to answer in the context of Digg.com. Because a front page story on Digg.com can result in an increase of at least 12 to 15 thousand visitors to the site of the news outlet that produced the story, Digg.com buttons have become ubiquitous in online news and social networking environments. Since developing a custom widget that ranks the top five most dug stories on its website, Time Magazine’s online version has seen its presence on the Digg.com homepage increase more than twofold and its Digg-driven clicks increase from 500,000 to 1.3 million. The site has caused similar traffic increases for Newsweek.com and Wired.com. <br/><br/>On the site, a small number of users is responsible for the vast majority of content that makes it to the front page, often with little or no consideration for what that content actually is. Many of the social bookmarking specialists I have interviewed reported that very rarely do they critically or analytically read the content that other specialists ask them to “digg.” Rather, they adhere to bonds formed through networking, not content sharing. Most users invite requests for diggs by displaying their email addresses and geographical whereabouts on their profiles for all other users to see. They then become mutual and habitual “diggers.” Many of the Digg users I interviewed only agreed to the interview if I dugg their content in return. <br/><br/>While the hierarchical structure that results from this networking makes Digg of little value as a forum for political activism and engagement, it can be very valuable for social media marketers who manage Digg accounts for their companies. Marketers should reach out to and network with the small number of influential Digg users can become influential themselves, increasing page views for their company’s websites. They should go beyond the affordances of the site itself and network with other users through email and whatever other contact information they make available on their profiles. The transitory audiences of academic monographs could be more easily targeted on Digg using this method. Below are descriptions of two network gatekeepers on Digg.com that can be very attractive to social media marketers in general and the digital marketing efforts of university presses in particular. <br/><br/>Nathan (pseudonym) is a search engine optimization and social bookmarking specialist in Kansas City, Missouri who has been using Digg “all day, every day” for the past four and a half years. While he said the Digg front page used to be more communal and a good way to get publicity for front page stories, lately it has been “inexperienced spammers just posting random shenanigans trying to do offsite search engine optimization for their junk.” However, because they have revived many of the previously discontinued features, Nathan generally likes the new version of Digg. After sifting through informational, technological, humorous and resource blogs, he posts stories related to the 4,000 U.S. colleges he works with as well as humorous and technological stories to promote his own blog. Top five lists, stories about innovative technologies and, lately, those making fun of Digg typically receive the most feedback. Because the Digg front page often features those users with the most followers or contacts rather than the “best news,” he consider Diggs a credible news source only “in a sense.” When referring to the best news, he means stories about global catastrophes with far-reaching implications, such as the recent B.P. oil spill which he said was on the front page of Digg for months. He does not use Digg much for personal use, but when he does, it is mostly for entertainment. <br/><br/>Andy (pseudonym) is a social media entrepreneur in Auckland, New Zealand. He operates a website about weight loss and muscle building and uses Digg to drive traffic to his website. He has only recently become an active Digg user, but praises the site’s power to drive traffic and create status and trust among users. He mainly uses Digg to promote his own website and to accumulate an “army of people” who will “get your content to the top.” He said that users build trust with other users by following the links they provide and digging them if they deserve a good rating. He typically gives good ratings to anything “interesting, weird, breaking news, funny or educationally-benefiting.” When asked if he considers Digg a credible news source, he said that the site is most effective at spreading news quickly, and that the credibility of the site lies in the original sources of the articles. Unlike some of the other Digg users who were interviewed, Andy critically reads the articles his friends submit, only digging them after validating their original sources. He mostly submits his own blog posts and other informative, interesting information that will most likely receive good feedback. He said that although he has not submitted a large enough sample to accurately test, what seems to get the most feedback and attention on Digg are rumors, controversies and “stories relating to moronic gadgets.” He attributes the success of these types of stories to their immediacy. He believes that although some people enjoy reading and promoting stories, most have selfish motives, uploading stories even if they are “crap.” <br/><br/>In my next post, I will theorize about the applicability of these concepts to the marketing of academic monographs and lay the groundwork for a comprehensive social media marketing strategy for the Penn State University Press. <div style="clear: both;"></div> </div> <div class="post-footer"> <div class="post-footer-line post-footer-line-1"><span class="post-author vcard"> Posted by <span class="fn">David DeIuliis</span> </span> <span class="post-timestamp"> at <a class="timestamp-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2011/03/network-gatekeepers-on-digg.html" rel="bookmark" title="permanent link"><abbr class="published" title="2011-03-15T11:41:00-07:00">11:41 AM</abbr></a> </span> <span class="post-comment-link"> <a class="comment-link" href="https://web.archive.org/web/20110708061153/https://www.blogger.com/comment.g?blogID=404355645840745263&postID=8554843059632903936" onclick="">1 comments</a> </span> <span class="post-icons"> <span class="item-action"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/email-post.g?blogID=404355645840745263&postID=8554843059632903936" title="Email Post"> <img alt="" class="icon-action" height="13" src="https://web.archive.org/web/20110708061153im_/http://img1.blogblog.com/img/icon18_email.gif" width="18"/> </a> </span> <span class="item-control blog-admin pid-236976053"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/post-edit.g?blogID=404355645840745263&postID=8554843059632903936&from=pencil" title="Edit Post"> <img alt="" class="icon-action" height="18" src="https://web.archive.org/web/20110708061153im_/http://img2.blogblog.com/img/icon18_edit_allbkg.gif" width="18"/> </a> </span> </span> </div> <div class="post-footer-line post-footer-line-2"><span class="post-labels"> </span> </div> <div class="post-footer-line post-footer-line-3"></div> </div> </div> </div> <div id="latency-8554843059632903936"></div><script type="text/javascript">if (window['tickAboveFold']) {window['tickAboveFold'](document.getElementById("latency-8554843059632903936")); } </script> </div></div> <div class="date-outer"> <h2 class="date-header"><span>Wednesday, January 26, 2011</span></h2> <div class="date-posts"> <div class="post-outer"> <div class="post hentry"> <a name="2970633983677858271"></a> <h3 class="post-title entry-title"> <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2011/01/identifying-network-gatekeepers.html">Identifying Network Gatekeepers</a> </h3> <div class="post-header"> <div class="post-header-line-1"></div> </div> <div class="post-body entry-content"> In previous posts, I had written about the importance of identifying and targeting network gatekeepers on social networks to maximize their marketing capabilities. But questions of how exactly to do this, and do it efficiently and cost-effectively, are not easily answerable. To start answering them, I have conducted extensive interviews, which I will chronicle over the next two weeks, in an attempt to develop a technique for identifying the most prominent gatekeepers within a social network and, eventually, to design a holistic social media marketing strategy for academic monographs based on these principles. Because the strategies of news sharing and forwarding are particularly applicable to marketing the academic monograph (for examples, see previous posts), one fruitful venue to start the search is Digg.com. <br/><br/>Although this collaborative news portal allows for users to do their own gatekeeping by “looking through the lens of the community,” the site advertises itself as being free of editorial influence. However, users are rewarded for good gatekeeping when their submissions are promoted to the front page. While the site claims to be free of editorial authority, its most successful users are essentially its best editors. James is one of those editors. <br/><br/>James (pseudonym) is a social media professional in Pakistan. He created his Digg account three years ago, but has been very active on the site for the past two to three years. He is on Digg throughout the day, and likes the site because it allows him to follow what people are liking around the globe, including his friends in the United States, Australia, Singapore and India. Because his friends are digging interesting and hot news about many different topics, he can see websites that he might otherwise not have seen or known about and, since it is impossible for James alone to be up to date on the latest trends in the rapidly evolving technology field, Digg provides a means of staying up to date. Also, by networking with other users, James is able to channel traffic from Digg to his own blog and website. He uploads technology-related stories to Digg every day. He believes that the latest and most current stories from the most famous blogs such as CNN and Mashable will be dugg the most by the Digg community of users. He trusts Digg for breaking and political news as well, not because most of the news sources are credible and reputable, but because his friends usually upload stories from these sites. However, he only looks at what his friends have dugg if he himself does not have time to look through the news feeds from CNN and Mashable. He can tell if a topic is trending by the number of diggs it has in a given time period, but if he himself is not familiar with a trending topic, he will investigate the topic himself before digging. Also, if he has personal experience with or an emotional connection to a story or topic, he will give it a link back. His occupational and personal uses of Digg differ in that, at work, he displays and adds his own news to the community, but at home, he uses it strictly for entertainment. <br/><br/>According to James, the only prerequisites for serving as a network gatekeeper are broad interests that do not alienate any one group of followers within that network. As a result, James shares things that interest him and hopes that because they interest him, they will inspire his friends and followers as well. This mindset is characteristic of many network gatekeepers, and has particular potential for the transitory audiences of the Penn State Press. While traditional marketing strategies generally assume that being a member of a reputable and respected group will increase the credibility of a source, merely passing along information from a reputable source can increase the brand of a network gatekeeper to even greater levels than the original source, regardless of their knowledge of a given subject. For the Penn State Press, this means that it can precisely reach its target audience by engaging network gatekeepers like James. <div style="clear: both;"></div> </div> <div class="post-footer"> <div class="post-footer-line post-footer-line-1"><span class="post-author vcard"> Posted by <span class="fn">David DeIuliis</span> </span> <span class="post-timestamp"> at <a class="timestamp-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2011/01/identifying-network-gatekeepers.html" rel="bookmark" title="permanent link"><abbr class="published" title="2011-01-26T20:05:00-08:00">8:05 PM</abbr></a> </span> <span class="post-comment-link"> <a class="comment-link" href="https://web.archive.org/web/20110708061153/https://www.blogger.com/comment.g?blogID=404355645840745263&postID=2970633983677858271" onclick="">0 comments</a> </span> <span class="post-icons"> <span class="item-action"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/email-post.g?blogID=404355645840745263&postID=2970633983677858271" title="Email Post"> <img alt="" class="icon-action" height="13" src="https://web.archive.org/web/20110708061153im_/http://img1.blogblog.com/img/icon18_email.gif" width="18"/> </a> </span> <span class="item-control blog-admin pid-236976053"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/post-edit.g?blogID=404355645840745263&postID=2970633983677858271&from=pencil" title="Edit Post"> <img alt="" class="icon-action" height="18" src="https://web.archive.org/web/20110708061153im_/http://img2.blogblog.com/img/icon18_edit_allbkg.gif" width="18"/> </a> </span> </span> </div> <div class="post-footer-line post-footer-line-2"><span class="post-labels"> </span> </div> <div class="post-footer-line post-footer-line-3"></div> </div> </div> </div> <div id="latency-2970633983677858271"></div><script type="text/javascript">if (window['tickAboveFold']) {window['tickAboveFold'](document.getElementById("latency-2970633983677858271")); } </script> </div></div> <div class="date-outer"> <h2 class="date-header"><span>Tuesday, December 21, 2010</span></h2> <div class="date-posts"> <div class="post-outer"> <div class="post hentry"> <a name="6206318335048671941"></a> <h3 class="post-title entry-title"> <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/12/to-jump-or-not-to-jump-on-bandwagon.html">To Jump or Not to Jump on the Bandwagon?</a> </h3> <div class="post-header"> <div class="post-header-line-1"></div> </div> <div class="post-body entry-content"> When creating and operating social network pages, many media organizations strive to do little more than accumulate as many followers and friends as possible. Because it is, at least in large part, dependent on the bandwagon theory, this strategy is not a bad one. <br/><br/>The bandwagon theory posits that news or products that are read or recommended by a large number of people are considered more credible or worth buying. But, while it has considerable experimental confirmation, the theory does not apply to the process of building the large numbers of followers and friends it explains. <br/><br/>My research on network gatekeeping has revealed that, much like in traditional media, there exist small numbers of gatekeepers within social networks that do the most dissemination of social news, raising questions about the intra-media robustness of the bandwagon theory and its implications for social media marketing.<br/><br/>Many of the Facebook, Twitter and Digg users I’ve interviewed think of news sharing in social media as a game, where whoever accumulates the most followers wins in much the same way many media organizations do. However, these network gatekeepers also believe that the content produced and disseminated by these organizations is itself in need of gatekeeping. If the most active social network content sharers on the site then seek each other out for cooperation, as on Digg, the apparent communality of such sites could be little more than a discussion among and manipulation by network gatekeepers, the opposite situation that many users cite as their motivation for using social media, and a contradiction with implications for social media marketing. <br/><br/>Rather than engaging in a race for the greatest number of followers, media organizations should take advantage of this hierarchical arrangement on social networks by specifically targeting their most active and influential network gatekeepers. Also, rather than spending money to win them over, they should save by capitalizing on their likely irreversible lack of confidence in the traditional media. Future posts will address just how to identify network gatekeepers and carry out this plan. <div style="clear: both;"></div> </div> <div class="post-footer"> <div class="post-footer-line post-footer-line-1"><span class="post-author vcard"> Posted by <span class="fn">David DeIuliis</span> </span> <span class="post-timestamp"> at <a class="timestamp-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/12/to-jump-or-not-to-jump-on-bandwagon.html" rel="bookmark" title="permanent link"><abbr class="published" title="2010-12-21T10:52:00-08:00">10:52 AM</abbr></a> </span> <span class="post-comment-link"> <a class="comment-link" href="https://web.archive.org/web/20110708061153/https://www.blogger.com/comment.g?blogID=404355645840745263&postID=6206318335048671941" onclick="">0 comments</a> </span> <span class="post-icons"> <span class="item-action"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/email-post.g?blogID=404355645840745263&postID=6206318335048671941" title="Email Post"> <img alt="" class="icon-action" height="13" src="https://web.archive.org/web/20110708061153im_/http://img1.blogblog.com/img/icon18_email.gif" width="18"/> </a> </span> <span class="item-control blog-admin pid-236976053"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/post-edit.g?blogID=404355645840745263&postID=6206318335048671941&from=pencil" title="Edit Post"> <img alt="" class="icon-action" height="18" src="https://web.archive.org/web/20110708061153im_/http://img2.blogblog.com/img/icon18_edit_allbkg.gif" width="18"/> </a> </span> </span> </div> <div class="post-footer-line post-footer-line-2"><span class="post-labels"> </span> </div> <div class="post-footer-line post-footer-line-3"></div> </div> </div> </div> <div id="latency-6206318335048671941"></div><script type="text/javascript">if (window['tickAboveFold']) {window['tickAboveFold'](document.getElementById("latency-6206318335048671941")); } </script> </div></div> <div class="date-outer"> <h2 class="date-header"><span>Friday, November 19, 2010</span></h2> <div class="date-posts"> <div class="post-outer"> <div class="post hentry"> <a name="5813355831547884127"></a> <h3 class="post-title entry-title"> <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/11/ambiguity-of-online-sourcing.html">The Ambiguity of Online Sourcing</a> </h3> <div class="post-header"> <div class="post-header-line-1"></div> </div> <div class="post-body entry-content"> One of the most productive venues for studying the effects of social media are online news interfaces. A fundamental shift caused by social media has been the changing nature of information sources, and a less ambiguous understanding of online sourcing will make for more effective social media marketing. For instance, when the Penn State Press attempts to market a monograph on Facebook and it is shared by another Facebook user, the Press, the author of the monograph, and the Facebook user who shared the link can all be considered psychologically relevant sources, although not necessarily in that order. Surprisingly, the little research done on online sourcing would predict that the Facebook user who shared the link, not the Press or the monograph’s author, would be considered the most credible source of that information. Although this research was done in the context of online news, it is reasonable to believe the results would carry over across contexts. However, the question of how exactly to apply this information is just as ambiguous as online sourcing itself. <br/><br/>The concepts derived from the socialization of online news are very applicable to the marketing of academic monographs, so an example of the importance of sourcing would be a good first step. Major newspapers such as the <em>New York Times </em>and <em>Washington Post </em>have recently integrated social networking applications on their interfaces that allow news consumers to track the news their Facebook friends are consuming. Based on who or what is considered the source of the news on these applications, the papers can become either more social or much less credible. For example, The <em>Washington Post</em>, one of the most credible and recognizable American newspapers, has its masthead in the upper left-hand side of its online interface. On the right side is a Facebook Network News application which allows users to view either the most popular stories of the day accompanied by the number of people who have shared them or a summary of their Facebook friends’ news-viewing activity. By logging into Washingtonpost.com using Facebook Connect, users can share, like and comment on content, as well as see all the content their friends have shared, liked or commented on. Also, users can read content recommended by their network, see what Washington Post content is most popular across Facebook, and create a profile page showing the content with which their Facebook friends have interacted.<br/><br/>The <em>Centre Daily Times </em>does a similar thing, except instead of allowing users to become their own gatekeepers, the site invites users to become a fan of the newspaper on Facebook. Where the <em>Washington Post</em>, a more reputable national newspaper, allows users to do their own gatekeeping by liking and sharing stories themselves, The <em>Centre Daily Times </em>essentially requests that users become fans of the editorial staff of the paper. These two similar Facebook applications represent two very distinct and ambiguous conceptualizations of source. Most university presses allow individuals to follow the press on Twitter or become fans on Facebook, but few mimic the <em>Washington Post</em> by allowing individuals to develop profiles and network with one another based solely on their consumption of the press’ product. Granted, the audiences of the Penn State Press are extremely transient, it is highly unlikely that fans of one book will be fans of any other, and no research has experimentally confirmed the superiority of the <em>Post</em>’s approach. But, because the Penn State press is affiliated with a particular university and state, it could have a sufficient base readership highly motivated to display its knowledge on a wide range of subjects and, in the true sense of social media, virally transmit that knowledge. While unpredictable, the result may just be valuable and consistent exposure for the Penn State Press. <div style="clear: both;"></div> </div> <div class="post-footer"> <div class="post-footer-line post-footer-line-1"><span class="post-author vcard"> Posted by <span class="fn">David DeIuliis</span> </span> <span class="post-timestamp"> at <a class="timestamp-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/11/ambiguity-of-online-sourcing.html" rel="bookmark" title="permanent link"><abbr class="published" title="2010-11-19T07:31:00-08:00">7:31 AM</abbr></a> </span> <span class="post-comment-link"> <a class="comment-link" href="https://web.archive.org/web/20110708061153/https://www.blogger.com/comment.g?blogID=404355645840745263&postID=5813355831547884127" onclick="">0 comments</a> </span> <span class="post-icons"> <span class="item-action"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/email-post.g?blogID=404355645840745263&postID=5813355831547884127" title="Email Post"> <img alt="" class="icon-action" height="13" src="https://web.archive.org/web/20110708061153im_/http://img1.blogblog.com/img/icon18_email.gif" width="18"/> </a> </span> <span class="item-control blog-admin pid-236976053"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/post-edit.g?blogID=404355645840745263&postID=5813355831547884127&from=pencil" title="Edit Post"> <img alt="" class="icon-action" height="18" src="https://web.archive.org/web/20110708061153im_/http://img2.blogblog.com/img/icon18_edit_allbkg.gif" width="18"/> </a> </span> </span> </div> <div class="post-footer-line post-footer-line-2"><span class="post-labels"> </span> </div> <div class="post-footer-line post-footer-line-3"></div> </div> </div> </div> <div id="latency-5813355831547884127"></div><script type="text/javascript">if (window['tickAboveFold']) {window['tickAboveFold'](document.getElementById("latency-5813355831547884127")); } </script> </div></div> <div class="date-outer"> <h2 class="date-header"><span>Wednesday, November 10, 2010</span></h2> <div class="date-posts"> <div class="post-outer"> <div class="post hentry"> <a name="6104606737113311462"></a> <h3 class="post-title entry-title"> <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/11/humanizing-social-media-marketing.html">Humanizing Social Media Marketing</a> </h3> <div class="post-header"> <div class="post-header-line-1"></div> </div> <div class="post-body entry-content"> In my interviews with news sharers on social networking and bookmarking sites, almost all of them reported juxtaposing frivolous, humorous and lighthearted items news with more newsworthy, political and breaking news items. Nearly every user who reported this juxtaposition said that they do it because it humanizes their news sharing. Predictably, these users also reported wanting to seem as human as possible when sharing news and, although it is essentially what they’re doing, not as if they were regurgitating pre-packaged news. This need for humanization has not gone unnoticed, even by Google. When Google News was launched in 2002, every page boasted that “This page was generated entirely by computer algorithms without human editors. No humans were harmed or even used in the creation of this page.” Eight years later, the algorithmic gatekeeper issued the following statement: “At Google, we run anywhere from 50 to 200 experiments at any given time on our websites all over the world. Right now, we are running a very small experiment in Google News called Editors’ Picks. For this limited test, we’re allowing a small set of publishers to promote their original news articles through the Editors’ Picks section.” Although on a “limited” and “very small” scale, the company has recognized the paradoxical importance of individuality on social networks, a concept especially applicable to the marketing of academic monographs. <br/><br/>In the context of social media marketing, there has been a debate in the academic literature over whether it is better for companies to simply post ads on social networks or create profiles and interact closely with users. Most of the practice, for logistical reasons, has leaned toward posting ads. There is also considerable ambiguity over what exactly constitutes interacting with readers or consumers. Most media companies, newspapers, magazines and university presses simply post alerts about stories or issues and allow followers of the site to talk amongst themselves. This is interacting with, but not engaging an audience. It may be years down the road before companies commit to paying someone specifically to engage with readers on social networks but, with newspapers such as the New York Times hiring journalists to do no more than read through reader comments, it’s not incomprehensible. It may even be a sound marketing strategy. <div style="clear: both;"></div> </div> <div class="post-footer"> <div class="post-footer-line post-footer-line-1"><span class="post-author vcard"> Posted by <span class="fn">David DeIuliis</span> </span> <span class="post-timestamp"> at <a class="timestamp-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/11/humanizing-social-media-marketing.html" rel="bookmark" title="permanent link"><abbr class="published" title="2010-11-10T18:01:00-08:00">6:01 PM</abbr></a> </span> <span class="post-comment-link"> <a class="comment-link" href="https://web.archive.org/web/20110708061153/https://www.blogger.com/comment.g?blogID=404355645840745263&postID=6104606737113311462" onclick="">1 comments</a> </span> <span class="post-icons"> <span class="item-action"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/email-post.g?blogID=404355645840745263&postID=6104606737113311462" title="Email Post"> <img alt="" class="icon-action" height="13" src="https://web.archive.org/web/20110708061153im_/http://img1.blogblog.com/img/icon18_email.gif" width="18"/> </a> </span> <span class="item-control blog-admin pid-236976053"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/post-edit.g?blogID=404355645840745263&postID=6104606737113311462&from=pencil" title="Edit Post"> <img alt="" class="icon-action" height="18" src="https://web.archive.org/web/20110708061153im_/http://img2.blogblog.com/img/icon18_edit_allbkg.gif" width="18"/> </a> </span> </span> </div> <div class="post-footer-line post-footer-line-2"><span class="post-labels"> </span> </div> <div class="post-footer-line post-footer-line-3"></div> </div> </div> </div> <div id="latency-6104606737113311462"></div><script type="text/javascript">if (window['tickAboveFold']) {window['tickAboveFold'](document.getElementById("latency-6104606737113311462")); } </script> </div></div> <div class="date-outer"> <h2 class="date-header"><span>Tuesday, October 19, 2010</span></h2> <div class="date-posts"> <div class="post-outer"> <div class="post hentry"> <a name="8619002221814107997"></a> <h3 class="post-title entry-title"> <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/10/triviality-of-facebook.html">The Triviality of Facebook</a> </h3> <div class="post-header"> <div class="post-header-line-1"></div> </div> <div class="post-body entry-content"> <meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 14"><meta name="Originator" content="Microsoft Word 14"><link rel="File-List" href="file:///C:%5CUsers%5CDAVIDD%7E1%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><title>Pennsylvania Communication Association 71st Annual Convention</title><style>  </style><span style=";font-family:";"><span style=""></span></span>Within a given group of friends on a social network such as Facebook, there exist several “gatekeepers” who share news with their friends. In the traditional model of gatekeeping, editors and journalists (gatekeepers) decide what raw content makes it to the readers (the gated) but, on the Web, the two roles are interchangeable. Also, when a regular Facebook user shares a news story or forwards a notice about a new release from the Penn State Press, that user is, at least psychologically, considered just as much a source of that content as its actual originator. What does this mean for the Press’ ability to market its books using social networks? Several things. <br/> <br/>First, in my opinion, the biggest challenge that faces social network marketing, especially for university presses, is also one of the most prevalent themes that has emerged from this research, the juxtaposition of the frivolous and newsworthy. I have interviewed several prominent news sharers on Facebook who purposely post and share humorous and entertaining items along with their important and newsworthy ones, including one user who employs his Facebook as a forum for both news sharing and comedy routines. Research has yet to show if this juxtaposition devalues or trivializes the news that is shared, but it doesn’t occur only at the individual level. <br/> <br/>Although a book’s theme may have far-reaching and important implications, when the Penn State Press attempts to publicize an academic monograph on Facebook, I believe the social network’s users subconsciously juxtapose this content with their friends’ party plans and dinner invitations – simply because it’s all on Facebook. This trend hasn’t been empirically confirmed, but to avoid or minimize trivialization effects, the Press should use the structural elements of Facebook to its advantage. The University of Michigan Press does this effectively with its album of upcoming titles. By embracing Facebook and capitalizing on its capabilities as a social network rather than shying away from potential tabloidization, university presses can maintain their credibility while simultaneously developing an audience that, in many cases, already exists. <span style=";font-family:";"><o:p></o:p></span> <div style="clear: both;"></div> </div> <div class="post-footer"> <div class="post-footer-line post-footer-line-1"><span class="post-author vcard"> Posted by <span class="fn">David DeIuliis</span> </span> <span class="post-timestamp"> at <a class="timestamp-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/10/triviality-of-facebook.html" rel="bookmark" title="permanent link"><abbr class="published" title="2010-10-19T20:00:00-07:00">8:00 PM</abbr></a> </span> <span class="post-comment-link"> <a class="comment-link" href="https://web.archive.org/web/20110708061153/https://www.blogger.com/comment.g?blogID=404355645840745263&postID=8619002221814107997" onclick="">0 comments</a> </span> <span class="post-icons"> <span class="item-action"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/email-post.g?blogID=404355645840745263&postID=8619002221814107997" title="Email Post"> <img alt="" class="icon-action" height="13" src="https://web.archive.org/web/20110708061153im_/http://img1.blogblog.com/img/icon18_email.gif" width="18"/> </a> </span> <span class="item-control blog-admin pid-236976053"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/post-edit.g?blogID=404355645840745263&postID=8619002221814107997&from=pencil" title="Edit Post"> <img alt="" class="icon-action" height="18" src="https://web.archive.org/web/20110708061153im_/http://img2.blogblog.com/img/icon18_edit_allbkg.gif" width="18"/> </a> </span> </span> </div> <div class="post-footer-line post-footer-line-2"><span class="post-labels"> </span> </div> <div class="post-footer-line post-footer-line-3"></div> </div> </div> </div> <div id="latency-8619002221814107997"></div><script type="text/javascript">if (window['tickAboveFold']) {window['tickAboveFold'](document.getElementById("latency-8619002221814107997")); } </script> </div></div> <div class="date-outer"> <h2 class="date-header"><span>Monday, September 27, 2010</span></h2> <div class="date-posts"> <div class="post-outer"> <div class="post hentry"> <a name="1435036603105810250"></a> <h3 class="post-title entry-title"> <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/09/to-tweet-or-not-to-tweet.html">To Tweet or Not to Tweet?</a> </h3> <div class="post-header"> <div class="post-header-line-1"></div> </div> <div class="post-body entry-content">  <p class="MsoNormal" face="georgia" style="margin-bottom: 0.0001pt;"></p>The proliferation and popularity of social networks such as Twitter are, at least in part, due to their users’ desire to know a little about a lot of things. Interestingly, this motivation is often the opposite of the goals of academic monographs, which probe deeply into focused, acute aspects of larger phenomena. But why?<br/><br/>Recent <a href="https://web.archive.org/web/20110708061153/http://chronicle.com/blogPost/Researchers-Find/24290/">research</a> from the Max Planck Institute for Software Systems in Germany has shown that Twitter users, even those with virtually no knowledge of a given subject, can most quickly increase their following and influence by tweeting detailed and insightful comments about a single event or subject. This is essentially the goal of an academic monograph, except completed with many fewer characters, and could be either a positive development or frightening proposition if put into practice. First, it indicates that anyone, regardless of his or her knowledge of a subject, can become an authority by simply concentrating on that one subject. On the other hand, it may also be fortuitous that a regular, previously unknown user can become an authority virtually overnight. Because the products and markets of university presses are constantly shifting - they cannot tweet extensively about a single monograph or journal at the expense of the others - publishers such as the Penn State Press may have difficulty putting this research into practice.<br/><br/>However, they may not have to in order to maximize their reach on social networks. My thesis research focuses on the dynamics of gatekeeping within collaborative networks, and although not complete, it preliminarily indicates that many smaller networks of friends and followers exist within Facebook or Twitter, and each of these smaller networks consists of even smaller networks, each organized around a given topic or subject. Also, each network has its own structural hierarchy.<br/><br/>If this is true, the Penn State Press would only need to become an authority within each network, which develops around each book the press publishes. Although exploratory, answers to these types of questions can help to maximize the marketing potential of social networks as their dynamics become clearer. <p class="MsoNormal" face="georgia" style="margin-bottom: 0.0001pt;"></p> <div style="clear: both;"></div> </div> <div class="post-footer"> <div class="post-footer-line post-footer-line-1"><span class="post-author vcard"> Posted by <span class="fn">David DeIuliis</span> </span> <span class="post-timestamp"> at <a class="timestamp-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/09/to-tweet-or-not-to-tweet.html" rel="bookmark" title="permanent link"><abbr class="published" title="2010-09-27T18:15:00-07:00">6:15 PM</abbr></a> </span> <span class="post-comment-link"> <a class="comment-link" href="https://web.archive.org/web/20110708061153/https://www.blogger.com/comment.g?blogID=404355645840745263&postID=1435036603105810250" onclick="">1 comments</a> </span> <span class="post-icons"> <span class="item-action"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/email-post.g?blogID=404355645840745263&postID=1435036603105810250" title="Email Post"> <img alt="" class="icon-action" height="13" src="https://web.archive.org/web/20110708061153im_/http://img1.blogblog.com/img/icon18_email.gif" width="18"/> </a> </span> <span class="item-control blog-admin pid-236976053"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/post-edit.g?blogID=404355645840745263&postID=1435036603105810250&from=pencil" title="Edit Post"> <img alt="" class="icon-action" height="18" src="https://web.archive.org/web/20110708061153im_/http://img2.blogblog.com/img/icon18_edit_allbkg.gif" width="18"/> </a> </span> </span> </div> <div class="post-footer-line post-footer-line-2"><span class="post-labels"> </span> </div> <div class="post-footer-line post-footer-line-3"></div> </div> </div> </div> <div id="latency-1435036603105810250"></div><script type="text/javascript">if (window['tickAboveFold']) {window['tickAboveFold'](document.getElementById("latency-1435036603105810250")); } </script> </div></div> <div class="date-outer"> <h2 class="date-header"><span>Sunday, September 12, 2010</span></h2> <div class="date-posts"> <div class="post-outer"> <div class="post hentry"> <a name="3304230559930428649"></a> <h3 class="post-title entry-title"> <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/09/marketing-power-of-social-networks.html">The Marketing Power of Social Networks</a> </h3> <div class="post-header"> <div class="post-header-line-1"></div> </div> <div class="post-body entry-content">  <p class="MsoNormal" face="georgia"></p>In my short, but invariably interesting experience as an intern and student, I’ve learned that as others’ expectations of my work decline, so do my own. And in the absence of a better transition (they don’t expect much in grad school), expectations that users have of a given medium can have a similar impact, and in some cases determinative effect, on those media’s potential as marketing tools. <br/><br/>Despite the (almost) incomprehensible mobilizing potential of social media, social networking sites like Facebook and Twitter have not caught on for seemingly anything other than colloquial, fragmentary and senseless gossip, or at least as much as 140 characters will allow. Although the academic literature on social networking sites and collaborative web portals would use many more words, 140 of which may be recognizable, it essentially would predict that because most Facebook users do not expect to engage in an academic conversation on the same medium on which they gossip with their friends, it is difficult to mobilize an audience behind an academic product on a social network.<br/><br/>While the enormity of the Web allows for even the most specialized user or author to find an audience, finding that information can be daunting, especially for first-time or inexperienced users. Even more daunting can be sorting through a mass of information about the same thing, and more daunting still, deciding which of that information is worth reading. The PSU Press faces a unique challenge in harnessing the power of social media to market what is quintessentially a traditional medium, the book.<br/><br/>It must not only market books written by both academics and community members to both academic and community audiences, but also identify and target the niche audience for each book. Social networks seem made for this type of targeted marketing but, unfortunately, those who are reachable on Facebook aren’t likely to be interested in academic publishing, and those interested in academic publishing aren’t likely to satiate their intellectual curiosity through likes, comments and pokes. But why?<br/><br/>Social networks, collaborative online news portals and blogs, like the one I’m writing and you’re reading, and are so popular because they provide us with a bit of individuality in an infinitesimal vacuum. But is that not the job of books? And publishers? Bending these two media is not impossible, it just takes some getting used to, which is my job as an intern this semester. If we succeed, we could strategically mobilize social networks around each book the press publishes, becoming one of the first university publishers to truly harness the marketing potential of new media. And if we fail, well, what did you expect? I’m just an intern.<p class="MsoNormal"><span style="font-size:100%;"><span style=";font-family:";"><span style="font-size:100%;"><span style="font-family:georgia;"></span></span><span style=""> </span></span></span></p> <div style="clear: both;"></div> </div> <div class="post-footer"> <div class="post-footer-line post-footer-line-1"><span class="post-author vcard"> Posted by <span class="fn">David DeIuliis</span> </span> <span class="post-timestamp"> at <a class="timestamp-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/09/marketing-power-of-social-networks.html" rel="bookmark" title="permanent link"><abbr class="published" title="2010-09-12T18:33:00-07:00">6:33 PM</abbr></a> </span> <span class="post-comment-link"> <a class="comment-link" href="https://web.archive.org/web/20110708061153/https://www.blogger.com/comment.g?blogID=404355645840745263&postID=3304230559930428649" onclick="">0 comments</a> </span> <span class="post-icons"> <span class="item-action"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/email-post.g?blogID=404355645840745263&postID=3304230559930428649" title="Email Post"> <img alt="" class="icon-action" height="13" src="https://web.archive.org/web/20110708061153im_/http://img1.blogblog.com/img/icon18_email.gif" width="18"/> </a> </span> <span class="item-control blog-admin pid-236976053"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/post-edit.g?blogID=404355645840745263&postID=3304230559930428649&from=pencil" title="Edit Post"> <img alt="" class="icon-action" height="18" src="https://web.archive.org/web/20110708061153im_/http://img2.blogblog.com/img/icon18_edit_allbkg.gif" width="18"/> </a> </span> </span> </div> <div class="post-footer-line post-footer-line-2"><span class="post-labels"> </span> </div> <div class="post-footer-line post-footer-line-3"></div> </div> </div> </div> <div id="latency-3304230559930428649"></div><script type="text/javascript">if (window['tickAboveFold']) {window['tickAboveFold'](document.getElementById("latency-3304230559930428649")); } </script> </div></div> <div class="date-outer"> <h2 class="date-header"><span>Tuesday, August 24, 2010</span></h2> <div class="date-posts"> <div class="post-outer"> <div class="post hentry"> <a name="866470515828413945"></a> <h3 class="post-title entry-title"> <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/08/peer-review-and-public-forumsorputting.html">Peer Review and Public Forums—or—Putting the Public Back into Publications</a> </h3> <div class="post-header"> <div class="post-header-line-1"></div> </div> <div class="post-body entry-content"> <a href="https://web.archive.org/web/20110708061153/http://www.nytimes.com/2010/08/24/arts/24peer.html">The <i>New York Times</i> just ran a story</a> about an experiment the journal <i>Shakespeare Quarterly</i> just tried that allowed a group of experts to comment online on four articles submitted for publication. It seems most of those involved think the experiment improved the articles, all of which were eventually accepted for publication in the journal. This experiment could help develop a new way to vet scholarship (and to replace the ever shrinking post-publication review process, at least for monographs). The critical question (or perhaps obstacle) is will publications that use this method be taken seriously by tenure committees. The other issue only briefly touched on by the article is will this process offer the frequently in-depth analysis and critique that peer review has traditionally offered, or will it instead devolve into the kind of brief and petty sniping often found in the comment sections of blogs or newspapers. If we can figure out this piece, perhaps a more open and accessible ecosystem of scholarly communication can finally be achieved. <div style="clear: both;"></div> </div> <div class="post-footer"> <div class="post-footer-line post-footer-line-1"><span class="post-author vcard"> Posted by <span class="fn">Tony</span> </span> <span class="post-timestamp"> at <a class="timestamp-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/08/peer-review-and-public-forumsorputting.html" rel="bookmark" title="permanent link"><abbr class="published" title="2010-08-24T05:31:00-07:00">5:31 AM</abbr></a> </span> <span class="post-comment-link"> <a class="comment-link" href="https://web.archive.org/web/20110708061153/https://www.blogger.com/comment.g?blogID=404355645840745263&postID=866470515828413945" onclick="">0 comments</a> </span> <span class="post-icons"> <span class="item-action"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/email-post.g?blogID=404355645840745263&postID=866470515828413945" title="Email Post"> <img alt="" class="icon-action" height="13" src="https://web.archive.org/web/20110708061153im_/http://img1.blogblog.com/img/icon18_email.gif" width="18"/> </a> </span> <span class="item-control blog-admin pid-897327992"> <a href="https://web.archive.org/web/20110708061153/http://www.blogger.com/post-edit.g?blogID=404355645840745263&postID=866470515828413945&from=pencil" title="Edit Post"> <img alt="" class="icon-action" height="18" src="https://web.archive.org/web/20110708061153im_/http://img2.blogblog.com/img/icon18_edit_allbkg.gif" width="18"/> </a> </span> </span> </div> <div class="post-footer-line post-footer-line-2"><span class="post-labels"> Labels: <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/search/label/new%20york%20times" rel="tag">new york times</a>, <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/search/label/Open%20Access" rel="tag">Open Access</a>, <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/search/label/peer%20reveiw" rel="tag">peer reveiw</a>, <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/search/label/Shakespeare%20Quarterly" rel="tag">Shakespeare Quarterly</a>, <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/search/label/Tenure" rel="tag">Tenure</a> </span> </div> <div class="post-footer-line post-footer-line-3"></div> </div> </div> </div> <div id="latency-866470515828413945"></div><script type="text/javascript">if (window['tickAboveFold']) {window['tickAboveFold'](document.getElementById("latency-866470515828413945")); } </script> </div></div> <div class="date-outer"> <h2 class="date-header"><span>Thursday, August 19, 2010</span></h2> <div class="date-posts"> <div class="post-outer"> <div class="post hentry"> <a name="1954800992733630579"></a> <h3 class="post-title entry-title"> <a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/08/john-buck-teacher.html">John Buck, Teacher</a> </h3> <div class="post-header"> <div class="post-header-line-1"></div> </div> <div class="post-body entry-content"> Yesterday morning I lost a friend who didn’t really care much for what I do. He knew me from an earlier life where I ran a bookstore. When I had that job he was absolutely fascinated by my work. But when I closed that bookstore and I went to work for a publisher, he seemed disinterested in my new occupation.<br/> <br/> <div class="separator" style="clear: both; text-align: center;"><a href="https://web.archive.org/web/20110708061153/http://www.rps.psu.edu/edchoice/graphics/buck2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://web.archive.org/web/20110708061153im_/http://www.rps.psu.edu/edchoice/graphics/buck2.jpg"/></a></div>It’s not that he wasn’t interested in books. On the contrary, I’ve met few people who loved books quite like he did, particularly literature, large chunks of which he would often commit to memory. No, it wasn’t the book part of my current job he didn’t care for, it was what we publish, and why—tenure books. He couldn’t be less interested in the process that my current job supports. It wasn’t that he had anything against research, (or the job security tenure offers) but it wasn’t his path. Instead he chose to teach. And at that he excelled. <br/> <br/> My friend’s name is John Buck and he taught. He taught like few others. I know this not because I ever attended one of his classes, but because every Friday for almost ten years, John held his office hours in our bookstore. There I would watch him scan the shelves for bits of books he’d show his students to illustrate a point, or to show the painting the poem alluded to, or the line in the play that the poet re-worked. He read out loud, in a strong and articulate voice, practically singing the words—caressing consonants and with vibrato vowels. He didn’t recite, he performed literature, and his love of language was infectious. He turned struggling students into motivated listeners and thinkers, and he showed them how life and energy could spring from paper and ink.<br/> <br/> John was not only generous with his students; he was also generous toward his booksellers, and not just by buying books. We loved having John at the store, but he didn't assume his mere presence was enough. He never came empty-handed on a Friday; instead he’d bring us all pastries, or fine cheeses, occasionally a cake, or sometimes even a six-pack. He claimed it was his rent. But it wasn’t necessary. The pleasure really was ours. He personified the love of literature and reminded us weekly why it was we struggled to keep that bookstore open.<br/> <br/> For over thirty years John taught. And while I never registered for one of his classes, I hope I was a good student. I learned a lot from you, my friend. Now cracks a noble heart. I'm thinking today of the time you shouted at the radio on the morning we heard of the death of Andre Dubus, "Goddamn you, Death! You are an asshole."<br/> <br/> You can read more about Professor John Buck <a href="https://web.archive.org/web/20110708061153/http://www.rps.psu.edu/edchoice/lesson91.html">in this profile of him</a> published almost 20 years ago, back when I first met him. <div style="clear: both;"></div> </div> <div class="post-footer"> <div class="post-footer-line post-footer-line-1"><span class="post-author vcard"> Posted by <span class="fn">Tony</span> </span> <span class="post-timestamp"> at <a class="timestamp-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/08/john-buck-teacher.html" rel="bookmark" title="permanent link"><abbr class="published" title="2010-08-19T11:42:00-07:00">11:42 AM</abbr></a> </span> <span class="post-comment-link"> <a class="comment-link" href="https://web.archive.org/web/20110708061153/https://www.blogger.com/comment.g?blogID=404355645840745263&postID=1954800992733630579" onclick="">5 comments</a> </span> <span 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href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/11/ambiguity-of-online-sourcing.html">The Ambiguity of Online Sourcing</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/11/humanizing-social-media-marketing.html">Humanizing Social Media Marketing</a></li> </ul> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> <a class="post-count-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010_10_01_archive.html">October</a> <span class="post-count" dir="ltr">(1)</span> <ul class="posts"> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/10/triviality-of-facebook.html">The Triviality of Facebook</a></li> </ul> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span 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href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010_05_01_archive.html">May</a> <span class="post-count" dir="ltr">(4)</span> <ul class="posts"> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/05/ill-blow-your-mind-show-you-how-to-find.html">I'll blow your mind, show you how to find...</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/05/what-if-we-went-with-pink-and-blue.html">What if we went with pink and blue?</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/05/welcome-to-beautiful-garden-of-virtual.html">Welcome to the beautiful garden of virtual delight...</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/05/when-ebooks-kill.html">When ebooks KILL!</a></li> </ul> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> <a class="post-count-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010_04_01_archive.html">April</a> <span class="post-count" dir="ltr">(1)</span> <ul class="posts"> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/04/excuses.html">Excuses</a></li> </ul> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> <a class="post-count-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010_03_01_archive.html">March</a> <span class="post-count" dir="ltr">(2)</span> <ul class="posts"> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/03/this-is-end.html">This is the end...</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/03/math-of-ebooks.html">The Math of ebooks.</a></li> </ul> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> <a class="post-count-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010_02_01_archive.html">February</a> <span class="post-count" dir="ltr">(2)</span> <ul class="posts"> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/02/this-is-test-product-nothing-will-be.html">This is a test product. Nothing will be sent to yo...</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/02/brother-anthony-explains-it-all-for-you.html">Brother Anthony Explains it All for You.</a></li> </ul> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> <a class="post-count-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010_01_01_archive.html">January</a> <span class="post-count" dir="ltr">(3)</span> <ul class="posts"> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/01/for-love-of-culture.html">For the Love of Culture</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/01/reading-lists.html">Reading Lists</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2010/01/prescription-drugs-textbooks.html">Prescription Drugs = Textbooks</a></li> </ul> </li> </ul> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> <a class="post-count-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/search?updated-min=2009-01-01T00%3A00%3A00-08%3A00&updated-max=2010-01-01T00%3A00%3A00-08%3A00&max-results=50">2009</a> <span class="post-count" dir="ltr">(63)</span> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> <a class="post-count-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009_12_01_archive.html">December</a> <span class="post-count" dir="ltr">(3)</span> <ul class="posts"> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/12/buy-where-you-shop.html">Buy where you shop!</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/12/slower-than-anesthetized-slug-in-winter.html">Slower Than an Anesthetized Slug in Winter</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/12/invisible-airplanes.html">Invisible Airplanes</a></li> </ul> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> <a class="post-count-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009_11_01_archive.html">November</a> <span class="post-count" dir="ltr">(8)</span> <ul class="posts"> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/11/where-books-come-to-life.html">Where Books Come to Life</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/11/local-bookstores-social-hubs-and.html">Local Bookstores, Social Hubs, and Mutualization</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/11/national-book-awards.html">National Book Awards</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/11/book-youre-looking-for.html">The Book You're Looking For</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/11/but-who-stands-up-for-readers.html">But Who Stands Up for the Readers?</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/11/instant-scholarship.html">Instant Scholarship</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/11/license-in-need-of-editor.html">A License in Need of an Editor</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/11/price-wars-and-innocent-bystanders.html">Price Wars and Innocent Bystanders</a></li> </ul> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> <a class="post-count-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009_10_01_archive.html">October</a> <span class="post-count" dir="ltr">(7)</span> <ul class="posts"> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/10/i-am-so-street.html">I am so "street"</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/10/marketing-plan-oh-course-we-have.html">A marketing plan? Of course we have a marketing pl...</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/10/small-change-in-fine-print.html">A small change in the fine print...</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/10/snow-day.html">Snow Day!!</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/10/of-book-making-and-bicycles.html">Of book making and bicycles</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/10/borrowing-your-bits.html">Borrowing your bits</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2009/10/inherent-risks-in-our-digital-future.html">The Inherent Risks in Our Digital Future</a></li> </ul> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> 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class="post-count" dir="ltr">(19)</span> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> <a class="post-count-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2008_04_01_archive.html">April</a> <span class="post-count" dir="ltr">(9)</span> </li> </ul> <ul class="hierarchy"> <li class="archivedate collapsed"> <a class="toggle" href="javascript:void(0)"> <span class="zippy"> ►  </span> </a> <a class="post-count-link" href="https://web.archive.org/web/20110708061153/http://psupress.blogspot.com/2008_03_01_archive.html">March</a> <span class="post-count" dir="ltr">(1)</span> </li> </ul> </li> </ul> </div> </div> <div class="clear"></div> <span class="widget-item-control"> <span class="item-control blog-admin"> <a class="quickedit" 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Epistemographer</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://laboratorium.net/">Laboratorium</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://crookedtimber.org/">Crooked Timber</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://www.insidehighered.com/views/mclemee">Intellectual Affairs</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://tenured-radical.blogspot.com/">Tenured Radical</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://www.artsjournal.com/culturegrrl/">Culture Grrrl</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://scholarlykitchen.sspnet.org/">The Scholarly Kitchen</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://acrlog.org/">The ACRLog</a></li> <li><a href="https://web.archive.org/web/20110708061153/http://www.googlizationofeverything.com/">The Googlization of Everything</a></li> <li><a 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