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<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><title>Mixpanel: Product Analytics for Mobile, Web & More</title><meta name="robots" content="index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1"><meta name="description" content="Helping the world learn from its data with product analytics everyone can use. Let’s build."><meta name="twitter:card" content="summary_large_image"><meta name="twitter:site" content="@mixpanel"><meta name="twitter:creator" content="@mixpanel"><meta property="og:title" content="Mixpanel: Product Analytics for Mobile, Web & More"><meta property="og:description" content="Helping the world learn from its data with product analytics everyone can use. Let’s build."><meta property="og:url" content="/acquire"><meta property="og:type" content="article"><meta property="og:image" content="https://cdn.mxpnl.com/marketing-site/static/image/external/og/mixpanel-social-sharing.png"><meta property="og:image:alt" content="Helping the world learn from its data with product analytics everyone can use. Let’s build."><meta property="og:image:width" content="1200"><meta property="og:image:height" content="628"><meta property="og:locale" content="en_US"><meta property="og:site_name" content="Mixpanel"><meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover"><meta name="google-site-verification" content="OoTPHx7nojGJ8UvFO0fEHn0FiLWWVBCHGkYKyB_Ip7s"><meta name="google-site-verification" content="OKZ9uKMu6jWiTNMKW3wroo6LyYjBefrWPzomPzTKryI"><meta name="google-site-verification" content="ktQYex5oJA4yoT3FArp8cp2SSpuEEO1yIOnXyPYMmw4"><meta name="google-site-verification" content="vbHRCzhbDW8G307pT3kTkmEsSKT29m1qep-2RLpihoY"><meta property="article:publisher" content="https://www.facebook.com/mixpanel/"><meta property="article:modified_time" content="2024-11-22T18:36:50.656Z"><meta name="msapplication-TileColor" content="#ffffff"><meta name="theme-color" content="#ffffff"><link rel="apple-touch-icon" sizes="180x180" href="https://mixpanel.com/favicons/apple-touch-icon.png"><link rel="icon" type="image/png" sizes="32x32" href="https://mixpanel.com/favicons/favicon-32x32.png"><link rel="icon" type="image/png" sizes="16x16" href="https://mixpanel.com/favicons/favicon-16x16.png"><link rel="mask-icon" color="#7856ff" href="https://mixpanel.com/favicons/safari-pinned-tab.svg"><meta name="next-head-count" content="30"><link data-next-font="" rel="preconnect" href="/" crossorigin="anonymous"><script type="text/javascript" id="load-mixpanel-script" data-nscript="beforeInteractive">var MIXPANEL_CUSTOM_LIB_URL="https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js";(function(f,b){if(!b.__SV){var e,g,i,h;window.mixpanel=b;b._i=[];b.init=function(e,f,c){function g(a,d){var b=d.split(".");2==b.length&&(a=a[b[0]],d=b[1]);a[d]=function(){a.push([d].concat(Array.prototype.slice.call(arguments,0)))}}var a=b;"undefined"!==typeof c?a=b[c]=[]:c="mixpanel";a.people=a.people||[];a.toString=function(a){var d="mixpanel";"mixpanel"!==c&&(d+="."+c);a||(d+=" (stub)");return d};a.people.toString=function(){return a.toString(1)+".people (stub)"};i="disable time_event track track_pageview track_links track_forms track_with_groups add_group set_group remove_group register register_once alias unregister identify name_tag set_config reset opt_in_tracking opt_out_tracking has_opted_in_tracking has_opted_out_tracking clear_opt_in_out_tracking start_batch_senders people.set people.set_once people.unset people.increment people.append people.union people.track_charge people.clear_charges people.delete_user people.remove".split(" "); for(h=0;h<i.length;h++)g(a,i[h]);var j="set set_once union unset remove delete".split(" ");a.get_group=function(){function b(c){d[c]=function(){call2_args=arguments;call2=[c].concat(Array.prototype.slice.call(call2_args,0));a.push([e,call2])}}for(var d={},e=["get_group"].concat(Array.prototype.slice.call(arguments,0)),c=0;c<j.length;c++)b(j[c]);return d};b._i.push([e,f,c])};b.__SV=1.2;e=f.createElement("script");e.type="text/javascript";e.async=!0;e.src="undefined"!==typeof MIXPANEL_CUSTOM_LIB_URL? 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'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f) })(window,document,'script','dataLayer','GTM-MRDR9SP')</script><script type="text/javascript" id="load-rollbar-script" data-nscript="beforeInteractive"> // set the staging env based on its url let env = 'production'; const stagingEnv = 'staging'; const windowHost = window.location.hostname; // two backslashes are needed in order to preserve one of the backslashes // normal staging if (/^staging(-eu)?-\d+\.mixpanel\.com$/.test(windowHost)) { env = stagingEnv; // marketing staging } else if (/^latest\.marketing-site\.mixpanel\.org$/.test(windowHost)) { env = stagingEnv; // pr previews are also staging } else if (/^pr-\d+\.marketing-site\.mixpanel\.org$/.test(windowHost)) { env = stagingEnv; } var _rollbarConfig = { accessToken: 'ded7586aab784bd2917c499af1e0d51f', captureUncaught: true, captureUnhandledRejections: true, enabled: true, ignoredMessages: ['Security Policy Violation'], payload: { environment: 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See what works, showcase your impact, and optimize your investments.</div><div class="SectionHero_cta__lHRXf"><a class="Link" href="/contact-us/demo-request"><button class="Button_transparent__mpg39 Button_primary__uemGM Button_medium__yq4dO Button_root__UFS1q SectionHero_button__BsLxj"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Get Demo</div></button></a><a class="Link" href="/register"><button class="Button_solid__XFWz_ Button_primary__uemGM Button_medium__yq4dO Button_root__UFS1q SectionHero_button__BsLxj"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Get Started Free</div></button></a></div></div></div><div class="SectionHero_imageWrap__3_4vz"><div class="SectionHero_gradientWrap__HMX80 SectionHero_aviatorGradient__HoJU2"><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-8__Sn3b1 GridItem_gridItemSize-lg-12__AOMO2 GridItem_gridItemSize-xl-12__5Lau0 SectionHero_imageRow__VsGvN"><div class="BasicImage_imageBox__gFfJf" style="--image-height:552;--image-width:1312"><img src="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/acquire-hero-1x.0973f7dd.webp" alt="Screenshot of Mixpanel's dashboard" class="BasicImage_image__Lq9wS" srcset="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/acquire-hero-1x.0973f7dd.webp 1x, https://cdn.mxpnl.com/marketing-site/static/_next/static/media/acquire-hero-2x.1994dbb1.webp 2x"></div></div></div><div class="SectionHero_gradientGroups__3dTls SectionHero_aviatorGradient__HoJU2"></div></div></div><div class="SectionContent_root__qApv_"><div class="SectionContent_wrap__0Wh7_ Acquire_overrideBackground__UgptL"><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-3__sLrqa GridItem_gridItemSize-med-7__cbsWH GridItem_gridItemSize-lg-12__AOMO2 GridItem_gridItemSize-xl-12__5Lau0"><div class="SectionContent_titleContainer__F7osk"><h2 class="Typography_headingXl__AQ2pZ Typography_bold__nCycN SectionContent_title__yg2m_">View the full customer journey</h2><div class="Typography_bodyMd__Dt0yK SectionContent_description__WiIDU">Don't settle for basic acquisition data. 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gradientUnits="userSpaceOnUse" gradientTransform="translate(24.1368 11.5) rotate(-90) scale(14 32.2053)"><stop stop-color="#E8DDFF"></stop><stop offset="1" stop-color="#7856FF"></stop></radialGradient><linearGradient id="paint11_linear_1936_51726" x1="24.1379" y1="1.77148" x2="24.1379" y2="12.3972" gradientUnits="userSpaceOnUse"><stop stop-color="#7856FF" stop-opacity="0"></stop><stop offset="1" stop-color="#1B0B3B"></stop></linearGradient></defs></svg></div></div><div class="Typography_headingSm__CuUDi SectionContent_title__yg2m_ SectionContent_smallTitle__MUA9i">Track events on and off the web</div><div class="Typography_bodySm__TdD9P SectionContent_description__WiIDU">Link user behaviors together that happen on your marketing channels, your website, and even inside your product or app.</div></div><div class="SectionContent_imageBox__8HKs7"><div class="SectionContent_icon__SuKW9"><div class="SvgShadow_iconContainer__Snurg"><svg width="48" height="48" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M7.33332 16.6666C16.5381 7.46191 31.4619 7.4619 40.6667 16.6666L46.3333 22.3333C47.2538 23.2537 47.2538 24.7461 46.3333 25.6666L40.6667 31.3332C31.4619 40.5379 16.5381 40.5379 7.33333 31.3332L1.66667 25.6666C0.746192 24.7461 0.746189 23.2537 1.66666 22.3333L7.33332 16.6666Z" fill="url(#paint0_radial_1936_51757)"></path><ellipse cx="23.9987" cy="24.0006" rx="12.2565" ry="12.2565" fill="#7856FF"></ellipse><ellipse cx="23.9987" cy="24.0006" rx="12.2565" ry="12.2565" fill="url(#paint1_radial_1936_51757)" fill-opacity="0.7"></ellipse><ellipse cx="23.9981" cy="24" rx="6.59966" ry="6.59964" fill="#5028C0"></ellipse><ellipse cx="23.9981" cy="24" rx="6.59966" ry="6.59964" fill="url(#paint2_radial_1936_51757)"></ellipse><g filter="url(#filter0_f_1936_51757)"><ellipse cx="30.598" cy="24.0003" rx="2.82843" ry="2.82842" fill="#E8DDFF"></ellipse></g><defs><filter id="filter0_f_1936_51757" x="26.3553" y="19.7577" width="8.48467" height="8.48467" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feBlend mode="normal" in="SourceGraphic" in2="BackgroundImageFix" result="shape"></feBlend><feGaussianBlur stdDeviation="0.707106" result="effect1_foregroundBlur_1936_51757"></feGaussianBlur></filter><radialGradient id="paint0_radial_1936_51757" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(24 16.5) rotate(90) scale(22.5 60.9719)"><stop stop-color="#E8DDFF"></stop><stop offset="0.438405" stop-color="#E8DDFF"></stop><stop offset="0.871605" stop-color="#7856FF"></stop></radialGradient><radialGradient id="paint1_radial_1936_51757" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(24 12) rotate(90.0031) scale(24.2571 24.2572)"><stop stop-color="#1B0B3B" stop-opacity="0"></stop><stop offset="0.494699" stop-color="#1B0B3B" stop-opacity="0"></stop><stop offset="1" stop-color="#1B0B3B"></stop></radialGradient><radialGradient id="paint2_radial_1936_51757" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(24 17) rotate(90.008) scale(13.5997 13.5997)"><stop stop-color="#1B0B3B" stop-opacity="0"></stop><stop offset="0.450375" stop-color="#1B0B3B" stop-opacity="0"></stop><stop offset="1" stop-color="#1B0B3B"></stop></radialGradient></defs></svg></div></div><div class="Typography_headingSm__CuUDi SectionContent_title__yg2m_ SectionContent_smallTitle__MUA9i">See every step of the user funnel</div><div class="Typography_bodySm__TdD9P SectionContent_description__WiIDU">Easily build dynamic, retroactive funnels to understand who ultimately converts, when, and why.</div></div></div></div></div></div></div><div class="GridContainer_gridContainer__QWz73 SectionDivider_sectionDividerGridContainer__wlZrp SectionDivider_purpleBoxShadow__Fo_wQ"><div class="SectionDivider_sectionDividerContainer__ZLzoh"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-4__TdExT GridItem_gridItemSize-lg-4__9aHzE GridItem_gridItemSize-xl-4__2p7oQ"><div class="SectionDivider_titleRow__X3wm5"><div class="Typography_headingMd__YhwWr SectionDivider_heading__9S3_V">Getting started is fast & easy</div></div><a class="Link SectionDivider_learnMoreMediumUp__rkGK9" href="/developer"><button class="Button_inline__Te6E2 Button_primary__uemGM Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Learn More<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-4__TdExT GridItem_gridItemSize-lg-4__9aHzE GridItem_gridItemSize-xl-4__2p7oQ"><div class="Typography_bodySm__TdD9P SectionDivider_bodyText__Mga3H">Mixpanel integrates with Google Tag Manager and hundreds of other tools so you can quickly connect and manage tracking.</div><a class="Link SectionDivider_learnMoreSmall__Cx2W9" href="/developer"><button class="Button_inline__Te6E2 Button_primary__uemGM Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Learn More<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div></div></div><div class="SectionFocusedContent_wrap__BR5Fp"><div class="GridContainer_gridContainer__QWz73 SectionFocusedContent_contentBlock__ScrlJ SectionFocusedContent_switchPointMedium__mZL6D SectionFocusedContent_reorder__7uKHx SectionFocusedContent_reorderSmall___48Jr"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-4__TdExT GridItem_gridItemSize-lg-5___pBPx GridItem_gridItemSize-xl-5__KnyoR SectionFocusedContent_textColumn__pU2BN"><h2 class="Typography_headingXl__AQ2pZ Typography_bold__nCycN SectionFocusedContent_heading__JmsQ3">Improve conversion rates</h2><div class="Typography_bodyMd__Dt0yK SectionFocusedContent_body__vih6L">Find the root cause of user drop-off by slicing and dicing data with Mixpanel's easy-to-use reports.</div><div><div class="SectionFocusedContent_subheadingContainer__Hqred"><div class="Typography_headingXs__ACFef SectionFocusedContent_subheading__3TvXd">Uncover hidden cohort trends</div></div><div class="Typography_bodySm__TdD9P SectionFocusedContent_body__vih6L">Analyze behaviors by every user attribute to identify which cohorts convert faster.</div></div><div><div class="SectionFocusedContent_subheadingContainer__Hqred"><div class="Typography_headingXs__ACFef SectionFocusedContent_subheading__3TvXd">Watch session replays</div></div><div class="Typography_bodySm__TdD9P SectionFocusedContent_body__vih6L">Zoom in on individual user sessions to understand the why behind the click with session replays.</div></div></div><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_smFill__BEbc_ GridItem_medFill__nnoxW GridItem_lgFill__kkwmJ GridItem_xlFill__KfhUO SectionFocusedContent_imageColumn__3grYQ"><div class="SectionFocusedContent_imageWrap__QhRC7 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SectionHeading_sectionTitle__Ztj_Y">Measure your ROI</h2><div class="Typography_bodyMd__Dt0yK SectionHeading_sectionDescription__EOjyl">Always know the latest performance with real-time campaign dashboards and reports. Optimize ad spend across channels and prove ROI.</div><a class="Link" href="/contact-us/demo-request"><button class="Button_solid__XFWz_ Button_primary__uemGM Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Get Demo</div></button></a></div></div></div><div class="SectionFocusedContent_wrap__BR5Fp"><div class="GridContainer_gridContainer__QWz73 MeasureROISection_sectionFocusContentLastChildMargin__s18_v SectionFocusedContent_contentBlock__ScrlJ SectionFocusedContent_switchPointSmallExtended__g4Dff SectionFocusedContent_reorderSmall___48Jr"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-4__TdExT GridItem_gridItemSize-lg-5___pBPx GridItem_gridItemSize-xl-5__KnyoR SectionFocusedContent_textColumn__pU2BN"><h2 class="Typography_headingLg__9g6Ve Typography_bold__nCycN SectionFocusedContent_heading__JmsQ3 SectionFocusedContent_smallHeading__8_1tZ">Deliver results beyond traffic and clicks</h2><div class="Typography_bodySm__TdD9P SectionFocusedContent_body__vih6L">Connect data from all your sources. Link your ad spend, to product engagement data, and ultimate sales impact.</div><a class="Link" href="/compare-to/google-analytics"><button class="Button_inline__Te6E2 Button_onDark__oZjSX Button_primary__uemGM Button_medium__yq4dO Button_root__UFS1q SectionFocusedContent_link__HajRj SectionFocusedContent_inlineLink__2vDex"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Compare Mixpanel to Google Analytics<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_smFill__BEbc_ GridItem_medFill__nnoxW GridItem_lgFill__kkwmJ GridItem_xlFill__KfhUO SectionFocusedContent_imageColumn__3grYQ"><div class="SectionFocusedContent_imageWrap__QhRC7 SectionFocusedContent_hasCustomShadow__Of6B2 MeasureROISection_customShadow__H0RiF"><div class="BasicImage_imageBox__gFfJf" style="--image-height:564;--image-width:751"><img src="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/deliver-results.0039f93a.webp" alt="placeholder" class="BasicImage_image__Lq9wS" srcset="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/deliver-results.0039f93a.webp 1x, https://cdn.mxpnl.com/marketing-site/static/_next/static/media/deliver-results-2x.996f48e5.webp 2x"></div></div></div></div><div class="GridContainer_gridContainer__QWz73 MeasureROISection_sectionFocusContentLastChildMargin__s18_v SectionFocusedContent_contentBlock__ScrlJ SectionFocusedContent_switchPointSmallExtended__g4Dff SectionFocusedContent_reorder__7uKHx SectionFocusedContent_reorderSmall___48Jr"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-4__TdExT GridItem_gridItemSize-lg-5___pBPx GridItem_gridItemSize-xl-5__KnyoR SectionFocusedContent_textColumn__pU2BN"><h2 class="Typography_headingLg__9g6Ve Typography_bold__nCycN SectionFocusedContent_heading__JmsQ3 SectionFocusedContent_smallHeading__8_1tZ">Calculate your attribution</h2><div class="Typography_bodySm__TdD9P SectionFocusedContent_body__vih6L">See how your campaigns are bringing in customers with first-touch, last-touch, and multi-touch attribution toggles.</div></div><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_smFill__BEbc_ GridItem_medFill__nnoxW GridItem_lgFill__kkwmJ GridItem_xlFill__KfhUO SectionFocusedContent_imageColumn__3grYQ"><div class="SectionFocusedContent_imageWrap__QhRC7 SectionFocusedContent_hasCustomShadow__Of6B2 MeasureROISection_customShadow__H0RiF"><div class="BasicImage_imageBox__gFfJf" style="--image-height:564;--image-width:751"><img src="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/calculate-attribution.e578a475.webp" alt="placeholder" class="BasicImage_image__Lq9wS" srcset="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/calculate-attribution.e578a475.webp 1x, https://cdn.mxpnl.com/marketing-site/static/_next/static/media/calculate-attribution-2x.622b43e4.webp 2x"></div></div></div></div><div class="GridContainer_gridContainer__QWz73 MeasureROISection_sectionFocusContentLastChildMargin__s18_v SectionFocusedContent_contentBlock__ScrlJ SectionFocusedContent_switchPointSmallExtended__g4Dff SectionFocusedContent_reorderSmall___48Jr"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-4__TdExT GridItem_gridItemSize-lg-5___pBPx GridItem_gridItemSize-xl-5__KnyoR SectionFocusedContent_textColumn__pU2BN"><h2 class="Typography_headingLg__9g6Ve Typography_bold__nCycN SectionFocusedContent_heading__JmsQ3 SectionFocusedContent_smallHeading__8_1tZ">Visualize and share performance</h2><div class="Typography_bodySm__TdD9P SectionFocusedContent_body__vih6L">Line graphs, tables, bar charts – choose your view. Understand the data better when you can see metrics side-by-side.</div></div><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_smFill__BEbc_ GridItem_medFill__nnoxW GridItem_lgFill__kkwmJ GridItem_xlFill__KfhUO SectionFocusedContent_imageColumn__3grYQ"><div class="SectionFocusedContent_imageWrap__QhRC7 SectionFocusedContent_hasCustomShadow__Of6B2 MeasureROISection_customShadow__H0RiF"><div class="BasicImage_imageBox__gFfJf" style="--image-height:564;--image-width:751"><img src="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/visualize.a816aff5.webp" alt="placeholder" class="BasicImage_image__Lq9wS" srcset="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/visualize.a816aff5.webp 1x, https://cdn.mxpnl.com/marketing-site/static/_next/static/media/visualize-2x.56fc27c5.webp 2x"></div></div></div></div></div><div class="GridContainer_gridContainer__QWz73 TemplateSection_headerContainer__B_RC1"><div class="GridItem_gridItem___tZ3h 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class="Typography_captionSm__40ZIi">increase in daily active users</div></div></div></div><a class="Link" data-clickable-child="true" target="_blank" href="https://mixpanel.com/customers/how-mixpanel-improved-bilyoner-retention-rate/"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Read Story<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div></div><div class="CarouselCardWrapper_startCard__gNKln"><div class="QuoteCard_quoteCard__zJ1g3 QuoteCard_noImage__eCybh stylesheet_mintBackground__Btz0g"><div 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clip-rule="evenodd" d="M19.7695 20.6636C24.0069 20.6494 27.4506 16.6672 27.4506 10.7717C27.4506 4.86214 23.6668 0.894069 18.735 0.908241H8.34716C7.9787 0.908241 7.68109 1.20585 7.68109 1.57431V8.57512H15.1071C15.3196 8.57512 15.518 8.66015 15.6739 8.81604L19.5286 12.6707C19.6845 12.8125 19.7695 13.025 19.7695 13.2376V20.6636ZM19.7695 27.6786V20.6636H8.33295C7.96449 20.6636 7.66688 20.366 7.66688 19.9976V8.58936H0.666069C0.297605 8.58936 0 8.88696 0 9.25542V27.6786C0 28.0471 0.297605 28.3447 0.666069 28.3447H19.1034C19.4719 28.3447 19.7695 28.0471 19.7695 27.6786Z" fill="#1B0B3B"></path></g><defs><clipPath id="clip0_1634_37436"><rect width="170.06" height="34.2104" fill="white" transform="translate(0 0.894531)"></rect></clipPath></defs></svg></div><div class="QuoteCard_quoteCardBlock__faNF1"><q class="Typography_bodyLg__Ul8zJ">Mixpanel helps us enable our customers for success - a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.</q><div class="Typography_captionXs__kkNeR Typography_bold__nCycN QuoteCard_quoteCardSpeaker__JlqJS">Drew Ashlock</div><div class="Typography_captionXs__kkNeR QuoteCard_quoteCardDescription__YKqVf">Senior Product Manager of Docusign</div></div></div><a class="Link" data-clickable-child="true" target="_blank" href="https://mixpanel.com/customers/docusign-accelerates-growth/"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Watch Video<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" 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MetricCard_metricCardSymbol__3f87B">%</div></div><div class="Typography_captionSm__40ZIi">increased upsell opportunities</div></div><div class="MetricCard_metricCardBlock__GbtW6"><div class="MetricCard_metricCardNumberCombo__RQ_Ze"><div class="Typography_headingXl__AQ2pZ Typography_bold__nCycN">250</div><div class="Typography_headingXs__ACFef MetricCard_metricCardSymbol__3f87B">%</div></div><div class="Typography_captionSm__40ZIi">increase in purchase rate</div></div></div></div><a class="Link" data-clickable-child="true" target="_blank" href="https://mixpanel.com/customers/lemonade-drives-growth-mixpanels-user-insights/"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Read Story<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div></div><div class="CarouselCardWrapper_startCard__gNKln"><div class="QuoteCard_quoteCard__zJ1g3 QuoteCard_noImage__eCybh stylesheet_lavaBackground__7bvB_"><div class="QuoteCard_quoteCardContent__kEN3X"><div><div class="QuoteCard_logo__4MN__"><svg width="114" height="34" viewBox="0 0 114 34" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M19.4151 20.9211C18.1328 24.1287 15.2186 26.327 10.1436 26.327C3.57131 26.327 0.589844 22.566 0.589844 17.5527C0.589844 12.3225 4.11152 8.25129 10.495 8.25129C16.8785 8.25129 19.8058 12.2945 19.8058 16.7022V18.3883H6.98644C7.14906 20.5043 8.29492 21.4613 10.4147 21.4613C12.0596 21.4613 12.9101 20.8127 13.4914 19.3173L19.4151 20.9211ZM7.01261 15.6648H13.2634C13.2527 15.4797 13.2346 15.2951 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ROI.</q><div class="Typography_captionXs__kkNeR Typography_bold__nCycN QuoteCard_quoteCardSpeaker__JlqJS">Matteo Borinelli</div><div class="Typography_captionXs__kkNeR QuoteCard_quoteCardDescription__YKqVf">Head of Controlling at Evulpo</div></div></div><a class="Link" data-clickable-child="true" target="_blank" href="https://mixpanel.com/customers/how-evulpo-found-product-market-fit-and-doubled-its-marketing-roi/"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Watch Video<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" 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QuoteCard_quoteCardSpeaker__JlqJS">Siny Chen</div><div class="Typography_captionXs__kkNeR QuoteCard_quoteCardDescription__YKqVf">Marketing Manager, Cake</div></div></div><a class="Link" data-clickable-child="true" target="_blank" href="https://mixpanel.com/customers/cakeresume-uses-mixpanel-to-improve-personalization-and-inform-market-expansion-strategies/"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Watch Video<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div></div></div><div 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25.7812H170.044L170.058 27.5811Z" fill="#1B0B3B"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M19.7695 20.6636C24.0069 20.6494 27.4506 16.6672 27.4506 10.7717C27.4506 4.86214 23.6668 0.894069 18.735 0.908241H8.34716C7.9787 0.908241 7.68109 1.20585 7.68109 1.57431V8.57512H15.1071C15.3196 8.57512 15.518 8.66015 15.6739 8.81604L19.5286 12.6707C19.6845 12.8125 19.7695 13.025 19.7695 13.2376V20.6636ZM19.7695 27.6786V20.6636H8.33295C7.96449 20.6636 7.66688 20.366 7.66688 19.9976V8.58936H0.666069C0.297605 8.58936 0 8.88696 0 9.25542V27.6786C0 28.0471 0.297605 28.3447 0.666069 28.3447H19.1034C19.4719 28.3447 19.7695 28.0471 19.7695 27.6786Z" fill="#1B0B3B"></path></g><defs><clipPath id="clip0_1634_37436"><rect width="170.06" height="34.2104" fill="white" transform="translate(0 0.894531)"></rect></clipPath></defs></svg></div><div class="QuoteCard_quoteCardBlock__faNF1"><q class="Typography_bodyLg__Ul8zJ">Mixpanel helps us enable our customers for success - a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.</q><div class="Typography_captionXs__kkNeR Typography_bold__nCycN QuoteCard_quoteCardSpeaker__JlqJS">Drew Ashlock</div><div class="Typography_captionXs__kkNeR QuoteCard_quoteCardDescription__YKqVf">Senior Product Manager of Docusign</div></div></div><a class="Link" data-clickable-child="true" target="_blank" href="https://mixpanel.com/customers/docusign-accelerates-growth/"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Watch Video<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div></div></div><div class="CarouselCardWrapper_startCard__gNKln"><div class="MetricCard_metricCard__T2MKY"><div><div class="MetricCard_logo__zqVHB"><svg width="100%" height="100%" viewBox="0 0 148 34" fill="none" xmlns="http://www.w3.org/2000/svg" aria-label="Lemonade Logo"><g clip-path="url(#clip0_1732_66645)"><path fill-rule="evenodd" clip-rule="evenodd" d="M136.971 23.8493L136.868 22.989C136.846 22.8453 136.361 19.4548 138.663 17.07C139.333 16.3742 140.141 15.9757 140.88 15.9757C141.51 15.9757 142.028 16.2506 142.29 16.7749C143.562 19.3123 136.971 23.8493 136.971 23.8493ZM126.952 18.5063L126.864 17.0748L126.851 16.895C126.848 16.8501 126.529 12.3215 126.813 9.09808C127.125 5.5925 128.15 3.32781 129.422 3.32781C129.682 3.32781 129.932 3.4616 130.127 3.70581C130.761 4.49814 130.947 6.61159 130.55 8.51574C129.91 11.5565 128.897 13.9677 128.154 15.7334C127.944 16.2326 127.758 16.6743 127.612 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ROI.</q><div class="Typography_captionXs__kkNeR Typography_bold__nCycN QuoteCard_quoteCardSpeaker__JlqJS">Matteo Borinelli</div><div class="Typography_captionXs__kkNeR QuoteCard_quoteCardDescription__YKqVf">Head of Controlling at Evulpo</div></div></div><a class="Link" data-clickable-child="true" target="_blank" href="https://mixpanel.com/customers/how-evulpo-found-product-market-fit-and-doubled-its-marketing-roi/"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Watch Video<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" 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class="MetricCard_metricCardNumberCombo__RQ_Ze"><div class="Typography_headingXl__AQ2pZ Typography_bold__nCycN">40</div><div class="Typography_headingXs__ACFef MetricCard_metricCardSymbol__3f87B">%</div></div><div class="Typography_captionSm__40ZIi">improvement in started product tours</div></div></div></div><a class="Link" data-clickable-child="true" target="_blank" href="https://mixpanel.com/customers/how-ab-tasty-adopted-a-plg-strategy-using-mixpanel/"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Read Story<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div></div><div class="CarouselCardWrapper_startCard__gNKln"><div class="QuoteCard_quoteCard__zJ1g3 QuoteCard_noImage__eCybh stylesheet_mustardBackground__dzthp"><div class="QuoteCard_quoteCardContent__kEN3X"><div><div class="QuoteCard_logo__4MN__"><svg width="112" height="32" viewBox="0 0 112 32" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1732_69168)"><mask id="mask0_1732_69168" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="112" height="32"><path d="M112 0H0V32H112V0Z" fill="white"></path></mask><g mask="url(#mask0_1732_69168)"><path d="M32 13.2838V32C21.3333 30.861 10.6667 29.7181 0 28.5752V9.87429C0 9.87429 0 9.87048 0.00380952 9.86667C1.82476 5.77524 6.84571 2.26667 13.7181 0L32 13.2838Z" fill="#1B0B3B"></path><path d="M58.4029 20.61L61.1248 23.3319C59.2505 25.2062 56.6543 26.3681 53.7934 26.3681C48.0677 26.3681 43.4258 21.7262 43.4258 16.0004C43.4258 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104.151 26.3648C106.973 26.3648 109.493 25.5325 111.151 23.8848L108.749 21.4829C107.827 22.4658 106.29 23.0315 104.152 23.0315C102.015 23.0315 100.61 21.8296 100.13 20.1439H111.853L111.851 20.1458ZM104.151 14.2963C106.345 14.2963 107.693 15.502 108.173 17.1839H100.128C100.608 15.502 101.958 14.2963 104.151 14.2963Z" fill="#1B0B3B"></path><path d="M96.4119 25.7759H91.4081L85.191 19.5587V25.7759H81.6367V5.64258C82.8214 5.77019 84.0062 5.894 85.191 6.02162V17.1892L90.8214 11.5587H95.8253L89.01 18.374L96.4119 25.7759Z" fill="#1B0B3B"></path></g></g><defs><clipPath id="clip0_1732_69168"><rect width="112" height="32" fill="white"></rect></clipPath></defs></svg></div><div class="QuoteCard_quoteCardBlock__faNF1"><q class="Typography_bodyLg__Ul8zJ">Our marketing team makes market observations based on the data reports and makes corresponding decisions according to the trends of user behaviors.</q><div class="Typography_captionXs__kkNeR Typography_bold__nCycN QuoteCard_quoteCardSpeaker__JlqJS">Siny Chen</div><div class="Typography_captionXs__kkNeR QuoteCard_quoteCardDescription__YKqVf">Marketing Manager, Cake</div></div></div><a class="Link" data-clickable-child="true" target="_blank" href="https://mixpanel.com/customers/cakeresume-uses-mixpanel-to-improve-personalization-and-inform-market-expansion-strategies/"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Watch Video<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div></div></div><div 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25.7812H170.044L170.058 27.5811Z" fill="#1B0B3B"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M19.7695 20.6636C24.0069 20.6494 27.4506 16.6672 27.4506 10.7717C27.4506 4.86214 23.6668 0.894069 18.735 0.908241H8.34716C7.9787 0.908241 7.68109 1.20585 7.68109 1.57431V8.57512H15.1071C15.3196 8.57512 15.518 8.66015 15.6739 8.81604L19.5286 12.6707C19.6845 12.8125 19.7695 13.025 19.7695 13.2376V20.6636ZM19.7695 27.6786V20.6636H8.33295C7.96449 20.6636 7.66688 20.366 7.66688 19.9976V8.58936H0.666069C0.297605 8.58936 0 8.88696 0 9.25542V27.6786C0 28.0471 0.297605 28.3447 0.666069 28.3447H19.1034C19.4719 28.3447 19.7695 28.0471 19.7695 27.6786Z" fill="#1B0B3B"></path></g><defs><clipPath id="clip0_1634_37436"><rect width="170.06" height="34.2104" fill="white" transform="translate(0 0.894531)"></rect></clipPath></defs></svg></div><div class="QuoteCard_quoteCardBlock__faNF1"><q class="Typography_bodyLg__Ul8zJ">Mixpanel helps us enable our customers for success - a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.</q><div class="Typography_captionXs__kkNeR Typography_bold__nCycN QuoteCard_quoteCardSpeaker__JlqJS">Drew Ashlock</div><div class="Typography_captionXs__kkNeR QuoteCard_quoteCardDescription__YKqVf">Senior Product Manager of Docusign</div></div></div><a class="Link" data-clickable-child="true" target="_blank" href="https://mixpanel.com/customers/docusign-accelerates-growth/"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Watch Video<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" 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xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div></div><div class="CarouselCardWrapper_startCard__gNKln"><div class="QuoteCard_quoteCard__zJ1g3 QuoteCard_noImage__eCybh stylesheet_lavaBackground__7bvB_"><div class="QuoteCard_quoteCardContent__kEN3X"><div><div class="QuoteCard_logo__4MN__"><svg width="114" height="34" viewBox="0 0 114 34" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M19.4151 20.9211C18.1328 24.1287 15.2186 26.327 10.1436 26.327C3.57131 26.327 0.589844 22.566 0.589844 17.5527C0.589844 12.3225 4.11152 8.25129 10.495 8.25129C16.8785 8.25129 19.8058 12.2945 19.8058 16.7022V18.3883H6.98644C7.14906 20.5043 8.29492 21.4613 10.4147 21.4613C12.0596 21.4613 12.9101 20.8127 13.4914 19.3173L19.4151 20.9211ZM7.01261 15.6648H13.2634C13.2527 15.4797 13.2346 15.2951 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ROI.</q><div class="Typography_captionXs__kkNeR Typography_bold__nCycN QuoteCard_quoteCardSpeaker__JlqJS">Matteo Borinelli</div><div class="Typography_captionXs__kkNeR QuoteCard_quoteCardDescription__YKqVf">Head of Controlling at Evulpo</div></div></div><a class="Link" data-clickable-child="true" target="_blank" href="https://mixpanel.com/customers/how-evulpo-found-product-market-fit-and-doubled-its-marketing-roi/"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Watch Video<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" 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