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hm hn ho hp hq hr hs ht hu hv hw hx hy hz ia ib ic id ie if gt bk" data-testid="storyTitle"><strong class="al">Case studies: Successful brand narrative examples</strong></h1><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="ig ih ii ij ik ab"><div><div class="ab il"><div><div class="bm" aria-hidden="false"><a rel="noopener follow" href="/@gadingardianti?source=post_page---byline--cbabec8be0a6---------------------------------------"><div class="l im in by io ip"><div class="l fj"><img alt="Gading Ardianti" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/1*nPIp2_96Mn3QeXKm_KjCbQ.jpeg" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="iq by l dd de fs n ir ft"></div></div></div></a></div></div><div class="is ab fj"><div><div class="bm" aria-hidden="false"><a href="https://medium.com/design-bootcamp?source=post_page---byline--cbabec8be0a6---------------------------------------" rel="noopener 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aria-describedby="postFooterSocialMenu" aria-labelledby="postFooterSocialMenu"><div><div class="bm" aria-hidden="false"><button aria-controls="postFooterSocialMenu" aria-expanded="false" aria-label="Share Post" data-testid="headerSocialShareButton" class="af fk ah ai aj ak al mk an ao ap ex ml mm mc mn mo mp mq mr s ms mt mu mv mw mx my u mz na nb"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M15.218 4.931a.4.4 0 0 1-.118.132l.012.006a.45.45 0 0 1-.292.074.5.5 0 0 1-.3-.13l-2.02-2.02v7.07c0 .28-.23.5-.5.5s-.5-.22-.5-.5v-7.04l-2 2a.45.45 0 0 1-.57.04h-.02a.4.4 0 0 1-.16-.3.4.4 0 0 1 .1-.32l2.8-2.8a.5.5 0 0 1 .7 0l2.8 2.79a.42.42 0 0 1 .068.498m-.106.138.008.004v-.01zM16 7.063h1.5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2h-11c-1.1 0-2-.9-2-2v-10a2 2 0 0 1 2-2H8a.5.5 0 0 1 .35.15.5.5 0 0 1 .15.35.5.5 0 0 1-.15.35.5.5 0 0 1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 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In the ever-evolving world of branding, the power of a compelling narrative can’t be overstated. As a freelance graphic designer and brand manager with almost five years of experience, I’ve had the opportunity to work on numerous brand activations and manage brand analytics for small businesses.</p><figure class="oa ob oc od oe gs gy gz paragraph-image"><div role="button" tabindex="0" class="of og fj oh bh oi"><div class="gy gz nz"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*qRUTWdRVuUgEqlf6.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*qRUTWdRVuUgEqlf6.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*qRUTWdRVuUgEqlf6.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*qRUTWdRVuUgEqlf6.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*qRUTWdRVuUgEqlf6.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*qRUTWdRVuUgEqlf6.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*qRUTWdRVuUgEqlf6.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*qRUTWdRVuUgEqlf6.png 640w, https://miro.medium.com/v2/resize:fit:720/0*qRUTWdRVuUgEqlf6.png 720w, https://miro.medium.com/v2/resize:fit:750/0*qRUTWdRVuUgEqlf6.png 750w, https://miro.medium.com/v2/resize:fit:786/0*qRUTWdRVuUgEqlf6.png 786w, https://miro.medium.com/v2/resize:fit:828/0*qRUTWdRVuUgEqlf6.png 828w, https://miro.medium.com/v2/resize:fit:1100/0*qRUTWdRVuUgEqlf6.png 1100w, https://miro.medium.com/v2/resize:fit:1400/0*qRUTWdRVuUgEqlf6.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="Notion front page and illustration" class="bh gu gv c" width="700" height="349" loading="eager"/></picture></div></div></figure><h1 id="0b02" class="oj ok hk bf ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd pe pf pg bk">Notion: One Tool for Your Whole Life</h1><p id="0266" class="pw-post-body-paragraph nc nd hk bf b ne ph ng nh ni pi nk nl nm pj no np nq pk ns nt nu pl nw nx ny gn bk">One thing has become abundantly clear: the brands that successfully connect with their audience often do so through a well-crafted narrative. This article will explore five brands that have leveraged brand narratives to enhance their concepts and better communicate with their audience, drawing from campaigns from 2020 to 2024.</p><p id="5690" class="pw-post-body-paragraph nc nd hk bf b ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny gn bk">Notion’s brand narrative is rooted in the concepts of versatility and empowerment, presenting itself as the ultimate tool that adapts seamlessly to the diverse needs of its users. Launched in 2016, Notion quickly established itself as an all-in-one workspace, offering a flexible solution that could be customized to fit various aspects of both personal and professional life.</p></div></div></div></div></section></div></div></article></div><div class="l"></div><footer class="pm pn po pp pq ab q pr iv c"><div class="l ae"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab cp ps"><div class="ab q le"><div class="pt l"><span class="l pu pv pw e d"><div class="ab q le lf"><div class="pw-multi-vote-icon fj jn lg lh li"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" rel="noopener follow" 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