Outils de marketing e-commerce

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9.81393 8.94329 9.74381C8.89636 9.7385 8.72305 9.71885 8.72305 9.71885C8.22126 9.65084 7.93428 10.3053 8.23752 10.7542C8.43066 11.0432 8.9595 11.2312 9.49017 11.2318C10.7049 11.2318 11.6381 10.709 11.9865 10.2575C11.9973 10.2442 11.9974 10.2426 12.0136 10.2177C12.0298 10.1916 12.0172 10.1773 11.9955 10.1922C11.7121 10.3877 10.4504 11.1648 9.10392 10.9311C9.10392 10.9311 8.93967 10.904 8.78985 10.845C8.67072 10.7983 8.42165 10.683 8.39096 10.4259C9.48118 10.7654 10.1653 10.4445 10.1653 10.4445V10.4429ZM6.36034 5.52056C6.7791 5.03395 7.2917 4.61057 7.75378 4.37311C7.77003 4.36514 7.78625 4.38214 7.77903 4.39807C7.74113 4.46501 7.67075 4.60791 7.64909 4.71628C7.64548 4.73329 7.66355 4.74604 7.67619 4.73595C7.96318 4.53884 8.46136 4.32795 8.89997 4.30086C8.91983 4.29981 8.92703 4.32424 8.91259 4.33539C8.84761 4.38692 8.77545 4.45812 8.7213 4.52984C8.71227 4.54205 8.71946 4.55957 8.7357 4.55957C9.04255 4.5617 9.47759 4.67006 9.75917 4.82997C9.77722 4.8406 9.76276 4.87832 9.74291 4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=fr" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Se connecter</a> </li> <li> <a href="https://login.mailchimp.com/?locale=fr" class="ctaSecondary">Se connecter</a> </li> <li> <a href="/fr/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Essai gratuit </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <section id="1YravpGBdpKRX0cY6bNp1y" class="p23hero module module--noPadding backgroundSquash fs-unmask" data-module-id="p23Hero" data-entry-id="1YravpGBdpKRX0cY6bNp1y" data-behavior="p23Hero "> <div class="p23hero__content flex flex--columns-2 mainContent__media_fullbleed "> <div class="p23hero__copyContainer"> <div class="p23hero__copyHolder mainContainer__media_fullbleed"> <p class="p23hero__eyebrow copy-eyebrow margin--bottom-2"> MARKETING E-COMMERCE </p> <h1 class="h1">La plateforme marketing assistée par IA conçue pour l'e-commerce</h1> <div class="p23hero__copy copy-large margin--top-3"> <p>Sortez du lot, touchez votre audience et générez du chiffre d'affaires grâce à la plate-forme d'e-mail marketing et d'automatisation n°1*.</p> </div> <div class="flex flex--middle margin--top-5"> <div class="margin--right-3"> <a class="ctaPrimary" href="/fr/pricing/marketing/" aria-label="Démarrer"> Démarrer </a> </div> </div> </div> </div> <div class="p23hero__mediaContainer__media_fullbleed"> <figure class="image__media_fullbleed"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/7DtaqmpOpI3WUdqEMF2Czr/ed66ea0641a8400a9fda925f553e279e/fr_EN_ecommerce-marketing-header.png.png?w=1520&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/7DtaqmpOpI3WUdqEMF2Czr/ed66ea0641a8400a9fda925f553e279e/fr_EN_ecommerce-marketing-header.png.png?w=1520&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7DtaqmpOpI3WUdqEMF2Czr/ed66ea0641a8400a9fda925f553e279e/fr_EN_ecommerce-marketing-header.png.png?w=1520&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" alt="Un e-mail d'e-commerce avec une automatisation du parcours client et un menu comportant des objectifs tels que la publicité, la promotion et la vente." width="1438" height="1144"></picture> </figure> </div> </div> </section> <div class="p23Headliner module fs-unmask" id="3FSKGgnqo5fvyePwAuN3ir" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="3FSKGgnqo5fvyePwAuN3ir" data-context-text="Suscitez l'intérêt de vos visiteurs et convertissez davantage de clients grâce à des informations basées sur l'IA"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Suscitez l'intérêt de vos visiteurs et convertissez davantage de clients grâce à des informations basées sur l'IA</h2> </div> </div> <section class="p23FlexibleHighlight module fs-unmask" id="2Ko9TYqfpGTe8phyzxyPO0" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="2Ko9TYqfpGTe8phyzxyPO0"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/R9CwyIjnCBA8BMaziYk9f/9fff4db7dc6bda63670e400fa818ab0e/intuit-assist-FR.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Barre d'invite Intuit Assist indiquant « Création en cours... application de vos styles de marque », au-dessus d'une interface utilisateur indiquant « (Bêta) Promotion d'un produit ou d'un service : informez vos clients des nouveautés de votre boutique. Nous ajouterons vos informations produits, les styles de marque et votre contenu. Vous avez juste à vérifier et valider ». Un bouton sous le texte indique « Générer l'ébauche »." width="2064" height="1428"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Laissez Intuit Assist vous aider à personnaliser votre marketing à grande échelle*</h2> <p>Exploitez la puissance de l'IA générative pour automatiser les tâches de marketing manuelles, comme la rédaction de l'ébauche de votre prochaine offre promotionnelle, afin de stimuler l'engagement des clients et les conversions.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/fr/solutions/ai-tools/" aria-label="Explorer les outils marketing basés sur l'IA"> Explorer les outils marketing basés sur l'IA </a> </div> </div> </div> </section> <section class="p23FlexibleHighlight module fs-unmask" id="6gtolYg9b2Jtb9KlaNWcyg" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="6gtolYg9b2Jtb9KlaNWcyg"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Automatiser facilement votre marketing e-commerce</h2> <p>Utilisez l'automatisation pour envoyer régulièrement des e-mails transactionnels et des campagnes à l'image de votre marque qui suscitent l'intérêt des clients et génèrent du chiffre d'affaires. Développez rapidement vos activités grâce à une variété de flux prédéfinis, chacun personnalisable en fonction de vos besoins uniques.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/fr/features/automations/customer-journey-builder/" aria-label="Découvrir le Créateur de parcours client"> Découvrir le Créateur de parcours client </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/qJnFccvaoZA2zSh1eJcXK/a0e5ea180f7edc66e574a1a1c9470f46/fr_customer-journey-builder.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Quelques automatisations d'e-mails prédéfinies disponibles dans Mailchimp, comme les tests fractionnés, les confirmations de commande et les récupérations de panier abandonné." width="1905" height="1320"></picture></figure> </div> </div> </section> <section class="p23FlexibleHighlight module fs-unmask" id="3W9WftuzxHy4crE44Bc0sg" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="3W9WftuzxHy4crE44Bc0sg"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/345N5YRhTuOBU6ahrfKXgc/e5fe014d0cbb395f6764daddffb68627/fr_reports.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Un exemple d'e-mail marketing affiché à côté des statistiques d'ouverture et de clics de Mailchimp." width="1270" height="880"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Stimuler les ventes en augmentant les taux d'ouverture et de clics</h2> <p>Optimisez votre marketing grâce à des rapports et des analyses avancés. Mailchimp recueille et analyse les données relatives aux clics des clients, à leurs achats et à d'autres interactions afin d'en tirer des informations utiles.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/fr/features/reports-and-analytics/" aria-label="Explorer le tableau de bord marketing"> Explorer le tableau de bord marketing </a> </div> </div> </div> </section> <section class="p23FlexibleHighlight module fs-unmask" id="30Ejiij9GFghemQE8YOjT5" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="30Ejiij9GFghemQE8YOjT5"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Gérer l'ensemble de votre audience à partir d'un seul endroit</h2> <p>Bénéficiez d'une vision globale de votre audience et envoyez des campagnes ciblées qui stimulent l'engagement et les ventes. Mailchimp peut identifier des segments clés pour rendre votre message encore plus efficace. </p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/fr/solutions/audience-segmentation-tools/" aria-label="Découvrir la gestion d'audience"> Découvrir la gestion d'audience </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/2MkRrhOZR9XyKyjC0r0PdR/c9bde7be4b41d64fac5b1d5d422032cd/fr_audience-management.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Une liste d'informations sur l'audience avec le titre "Probabilité d'un nouvel achat", et le nombre de clients dans chaque catégorie." width="1270" height="880"></picture></figure> </div> </div> </section> <section data-module-id="p23GridFarm" data-entry-id="1SeMPqgIzlSQQwCYLKezBD" class="p23GridFarm module fs-unmask"> <div class="module--content module--content-6of12 p23GridFarm__title-align--center"> <h2 class="h2 margin--bottom-3"> Mailchimp s'intègre aux principales plateformes e-commerce </h2> </div> <div class="module--content module--content-8of12 p23GridFarm__title-align--center"> <p class="copy-medium"> Les clients de Mailchimp ont constaté une hausse moyenne de 21 % de leurs taux de clics dans la semaine qui a suivi la connexion de leur boutique*. </p> </div> <div class="module--content margin--top-5"> <ul class="p23GridFarm__grid padding--bottom-5 flex p23GridFarm__grid--hasIcon flex--columns-3-large"> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta padding-4 flex"> <a href="https://mailchimp.com/integrations/shopify-mailchimp/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/44dW9Z4hibyDYi0qggfets/b01884985e996ffb5dc133556b92bb7a/Shopify__1_.jpg?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/44dW9Z4hibyDYi0qggfets/b01884985e996ffb5dc133556b92bb7a/Shopify__1_.jpg?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/44dW9Z4hibyDYi0qggfets/b01884985e996ffb5dc133556b92bb7a/Shopify__1_.jpg?w=196&q=70" sizes="196px" loading="lazy" alt="Shopify logo" width="264" height="264"></picture><div class="p23GridFarm__grid__item__link__text"> <h3 class="p23GridFarm__grid__item__link__text__title copy-small"> Shopify </h3> <p class="p23GridFarm__grid__item__link__text__description copy-info"> Synchronisez avec Mailchimp vos clients, produits et données d'achat Shopify. </p></div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta padding-4 flex"> <a href="/fr/integrations/squarespace-commerce/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2klSrOoLZKmLuGKZjKT9o3/ca400f60c2f3673f3ab9b52f4d03360d/Squarespace.jpg?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2klSrOoLZKmLuGKZjKT9o3/ca400f60c2f3673f3ab9b52f4d03360d/Squarespace.jpg?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2klSrOoLZKmLuGKZjKT9o3/ca400f60c2f3673f3ab9b52f4d03360d/Squarespace.jpg?w=196&q=70" sizes="196px" loading="lazy" alt="Squarespace Commerce logo" width="264" height="264"></picture><div class="p23GridFarm__grid__item__link__text"> <h3 class="p23GridFarm__grid__item__link__text__title copy-small"> Squarespace Commerce </h3> <p class="p23GridFarm__grid__item__link__text__description copy-info"> Démarrez votre activité d'e-commerce et générez des ventes. </p></div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta padding-4 flex"> <a href="/fr/integrations/woocommerce-mailchimp/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/8a35f3f9e463ba34038f3c3f16ccb635/WooCommerce.jpg?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/8a35f3f9e463ba34038f3c3f16ccb635/WooCommerce.jpg?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/8a35f3f9e463ba34038f3c3f16ccb635/WooCommerce.jpg?w=196&q=70" sizes="196px" loading="lazy" alt="WooCommerce logo" width="264" height="264"></picture><div class="p23GridFarm__grid__item__link__text"> <h3 class="p23GridFarm__grid__item__link__text__title copy-small"> WooCommerce </h3> <p class="p23GridFarm__grid__item__link__text__description copy-info"> Renforcez votre site d'e-commerce avec des fonctionnalités marketing intelligentes. </p></div> </a> </li> </ul> <div class="align--center"> <a class="ctaArrow cta--small" href="/fr/integrations/" aria-label="Découvrir plus de 300 intégrations"> Découvrir plus de 300 intégrations </a> </div> </div> </section> <section class="p23FlexibleHighlight module fs-unmask" id="sb6OSezCfl3q2td0UgOXh" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="sb6OSezCfl3q2td0UgOXh"> <div class="module--content align--center"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6GYKm86wNXDkeVgyVcXXmN/64bfa238b525407c84dd56bba5697503/fr_shopify-integration.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Un cycliste recherchant des équipements sur son téléphone, invité par un e-mail créé à l'aide de l'intégration e-commerce de Mailchimp avec Shopify." width="1270" height="880"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Mailchimp et Shopify : L'accord parfait.</h2> <p>Grâce à nos puissants outils d'automatisation et de segmentation, Mailchimp permet aux utilisateurs de Shopify de se connecter avec leurs clients de manière significative, favorisant ainsi l'engagement, la fidélité et le chiffre d'affaires.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="https://mailchimp.com/marketplace/apps/shopify/" aria-label="Découvrir l'intégration Shopify"> Découvrir l'intégration Shopify </a> </div> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundJasmine fs-unmask" id="5aLhVqTZrsBrLbquRzKZs5" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="5aLhVqTZrsBrLbquRzKZs5"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/41L9UMIlWjEE82dn3b5aNe/4d6afb01d886cfec143c739a0be7dabd/case-study.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="" width="1270" height="880"></picture></figure> </div> <div class="column column2"> <h3 class="h3">"Notre métier, c'est de créer des boissons, pas des listes de clients."</h3> <p><b>Joe Slater</b>, co-fondateur et directeur général de Six Barrel Soda, NZ</p> <div class="p23HighlightCalloutPair fs-unmask"> <p class="callout callout-1"> <span class="callout-stat">97 %</span> <span class="callout-label">de nouveaux contacts depuis l'intégration de Shopify (de juin à juillet 2022)</span> </p> <p class="callout callout-2"> <span class="callout-stat">1 426 $</span> <span class="callout-label"> de chiffre d'affaires moyen (dollars NZ) par campagne par e-mail (de décembre 2021 à avril 2022)</span> </p> </div> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/fr/case-studies/six-barrel-shopify-integration-grow-email-audience-roi/" aria-label="Lire l'étude de cas"> Lire l'étude de cas </a> </div> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundJasmine fs-unmask" id="5qeOrhVuDYFYjjEGo8XmOc" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="5qeOrhVuDYFYjjEGo8XmOc"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Commencez facilement avec une présentation personnalisée du produit</h2> <p>En souscrivant un plan Standard ou Premium*, sollicitez l'assistance d'un <u>spécialiste de l'intégration</u> à tout moment pendant les 90 premiers jours pour apprendre à utiliser notre plateforme.*</p> <p></p> <div class="cta__holder cta__secondary"><a class="ctaSecondary" href="/fr/services/onboarding/" aria-label="En savoir plus"> En savoir plus </a> </div> </div> <div class="column column2"> <div 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Please try again later.</p> </div> </div> </div> <script> document.addEventListener("DOMContentLoaded", () => { // Create function to load the KalturaPlayers so we can reuse it const loadPlayer = () => { try { let kalturaPlayer = KalturaPlayer.setup({ targetId: "kaltura_video_1_utusvxj4", provider: { partnerId: 5472032, uiConfId: 53047392 }, playback: { muted: false, } }); kalturaPlayer.loadMedia({ entryId: "1_utusvxj4" }); document.removeEventListener("kalturaPlayerLoaded", loadPlayer); } catch (e) { console.error(e.message) } } // Check if the KalturaPlayer is already loaded if (window.KalturaPlayer !== undefined) { loadPlayer(); } else { // If not, wait for the event to be fired // then load the player document.addEventListener("kalturaPlayerLoaded", loadPlayer); } }); </script> </div> </div> </div> </section> <section class="actionablePlanRecommendations-wrapper fs-unmask"> <div class="actionablePlanRecommendations" id="40segz0Fahqp2Nx4CYOjON" data-module-id="actionablePlanRecommendations" data-behavior="APM/PlanCards" data-entry-id="40segz0Fahqp2Nx4CYOjON"> <div class="actionablePlanRecommendations__heading"> Commencez dès aujourd'hui votre évaluation gratuite </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--desktop"> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="Combien de contacts avez-vous ?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_512398201"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">Combien de contacts ?</span> <span class="contactsSelect__desktopCopy">Combien de contacts avez‑vous ?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_512398201" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1 500 </option><option value="2" data-contacts-amount="2500"> 2 500 </option><option value="3" data-contacts-amount="5000"> 5 000 </option><option value="4" data-contacts-amount="10000"> 10 000 </option><option value="5" data-contacts-amount="15000"> 15 000 </option><option value="6" data-contacts-amount="20000"> 20 000 </option><option value="7" data-contacts-amount="25000"> 25 000 </option><option value="8" data-contacts-amount="30000"> 30 000 </option><option value="9" data-contacts-amount="40000"> 40 000 </option><option value="10" data-contacts-amount="50000"> 50 000 </option><option value="11" data-contacts-amount="75000"> 75 000 </option><option value="12" data-contacts-amount="100000"> 100 000 </option><option value="13" data-contacts-amount="130000"> 130 000 </option><option value="14" data-contacts-amount="150000"> 150 000 </option><option value="15" data-contacts-amount="200000"> 200 000 </option><option value="16" data-contacts-amount="250000"> 250 000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Version d'essai gratuite du plan Premium pendant 1 mois et plans pour les listes de contacts importantes disponibles. Contactez notre équipe commerciale au <a href="tel:18003304838">+1 (800) 330-4838</a> ou <a href="https://mailchimp.com/sales/">contactez-nous</a>.</p> </div> </div> <div class="actionablePlanRecommendations__currency actionablePlanRecommendations__currency--desktop"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--mobile"> <div class="actionablePlanRecommendations__currency"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="Combien de contacts avez-vous ?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_701154235"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">Combien de contacts ?</span> <span class="contactsSelect__desktopCopy">Combien de contacts avez‑vous ?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_701154235" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1 500 </option><option value="2" data-contacts-amount="2500"> 2 500 </option><option value="3" data-contacts-amount="5000"> 5 000 </option><option value="4" data-contacts-amount="10000"> 10 000 </option><option value="5" data-contacts-amount="15000"> 15 000 </option><option value="6" data-contacts-amount="20000"> 20 000 </option><option value="7" data-contacts-amount="25000"> 25 000 </option><option value="8" data-contacts-amount="30000"> 30 000 </option><option value="9" data-contacts-amount="40000"> 40 000 </option><option value="10" data-contacts-amount="50000"> 50 000 </option><option value="11" data-contacts-amount="75000"> 75 000 </option><option value="12" data-contacts-amount="100000"> 100 000 </option><option value="13" data-contacts-amount="130000"> 130 000 </option><option value="14" data-contacts-amount="150000"> 150 000 </option><option value="15" data-contacts-amount="200000"> 200 000 </option><option value="16" data-contacts-amount="250000"> 250 000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Version d'essai gratuite du plan Premium pendant 1 mois et plans pour les listes de contacts importantes disponibles. Contactez notre équipe commerciale au <a href="tel:18003304838">+1 (800) 330-4838</a> ou <a href="https://mailchimp.com/sales/">contactez-nous</a>.</p> </div> </div> <div class="actionablePlanRecommendations__plansWrapper" data-behavior="APM/CardWrapper" data-equalizer>  <div data-plan="premium" data-entry-id="O6jB3d1nkZSUtFovyeQx0" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Premium" class="actionablePlanRecommendations__plan " data-component="Pricing/HighValueOverlay"> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="premium" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommandé</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp recommande</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp recommande </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Premium </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Évoluez rapidement grâce à une intégration dédiée, un nombre illimité de contacts et une assistance prioritaire ; conçu pour les équipes.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="premium"> <p class="copy margin--bottom-c1"> <span class="mobile"> Parler au service commercial </span> <span class="desktop"> Vous avez sélectionné trop de contacts pour ce plan </span> </p> </div> <p class="copy-info" data-behavior="planCard__startsAt"> À partir de</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="O6jB3d1nkZSUtFovyeQx0:formattedPrice" data-plan="premium"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /mois* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="À partir de" data-after-text="par mois pour {contacts} contacts"> À partir de $420 par mois pour {contacts} contacts</p> </div> <div class="premiumMaxTier" data-behavior="maxTierContactSales"> <div class="premiumMaxTier__innerWrapper"> <span aria-hidden="true" class="premiumMaxTier__innerWrapper__copy">Discutez avec le service commercial au</span> <div class="premiumMaxTier__innerWrapper__phoneNumber"> <a href="tel:18003304838" aria-label="Discutez avec le service commercial au +1 (800) 330-4838" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales number" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales number" }, this)"> +1 (800) 330-4838 </a> </div> <a href="https://mailchimp.com/sales/" class="ctaPrimary ctaPrimary--small ctaPrimary--fullWidth premiumMaxTier__innerWrapper__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales page" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales page" }, this)"> Contacter le service commercial </a> </div> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Phone_Support"> Assistance téléphonique prioritaire <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3tEgrwNkxhDDKJKUGNpcUJ","placement":"right","header":"Assistance t\u00e9l\u00e9phonique et prioritaire","copy":"<p>Assistance prioritaire par e-mail et par chat 24\/7. Assistance t\u00e9l\u00e9phonique joignable pendant les heures de bureau.<\/p>\n","dynamicBehavior":null,"originalText":"Assistance t\u00e9l\u00e9phonique prioritaire"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.CustomCodedandPrebuiltEmail_Templates"> Modèles d'e-mail personnalisés et prédéfinis <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"6kh1II1XsaegqZzElfcvrM","placement":"right","header":"Mod\u00e8les d'e-mail personnalis\u00e9s et pr\u00e9d\u00e9finis","copy":"<p><strong>Custom-Coded Templates<\/strong><br>\nPrenez le contr\u00f4le de la conception de vos e-mails en utilisant vos propres mod\u00e8les HTML \u00e0 code personnalis\u00e9.<br><\/p>\n<p><br><strong>Pre-Built Email Templates<\/strong><br>\nAugmentez vos ventes avec plus de 100\u00a0mod\u00e8les d'e-mails personnalisables en fonction de votre secteur d'activit\u00e9 et de votre marque. Acc\u00e8s gratuit au plan limit\u00e9 \u00e0 certains mod\u00e8les pr\u00e9d\u00e9finis. Les plans payants ont acc\u00e8s \u00e0 tous les mod\u00e8les pr\u00e9d\u00e9finis.<\/p>\n","dynamicBehavior":null,"originalText":"Mod\u00e8les d'e-mail personnalis\u00e9s et pr\u00e9d\u00e9finis"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Multivariate_ABTesting"> Tests multivariés et A/B <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"uHsbeVvTFwmKNtFy1cnAP","placement":"right","header":"Tests A\/B et multivari\u00e9s","copy":"<p><strong>Tests multivari\u00e9s<\/strong><br>\nTestez jusqu'\u00e0 huit variantes d'une campagne pour voir quels changements ont le plus d'impact sur l'engagement et la conversion.<\/p>\n<p><br><strong>Tests A\/B<\/strong><br>\nTestez des lignes objet, designs, contenus et heures d'envoi diff\u00e9rents pour voir lesquels fonctionnent le mieux aupr\u00e8s de votre audience.<\/p>\n","dynamicBehavior":null,"originalText":"Tests multivari\u00e9s et A\/B"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Parcours clients automatisés améliorés <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Parcours clients automatis\u00e9s am\u00e9lior\u00e9s","copy":"<p>\u00c9laborez et automatisez des parcours personnalis\u00e9s pour n'importe quel sc\u00e9nario client et \u00e9quip\u00e9s de toutes les fonctionnalit\u00e9s de notre cr\u00e9ateur de parcours client.<\/p>\n","dynamicBehavior":null,"originalText":"Parcours clients automatis\u00e9s am\u00e9lior\u00e9s"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Dedicated_Onboarding"> Intégration personnalisée dédiée <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"7rYDMYytxpmsmgGVzFkigY","placement":"right","header":"Int\u00e9gration personnalis\u00e9e d\u00e9di\u00e9e","copy":"<p>Collaborez avec un sp\u00e9cialiste de l\u2019int\u00e9gration d\u00e9di\u00e9 lors de consultations hebdomadaires (jusqu\u2019\u00e0\u00a04), qui vous aidera \u00e0 d\u00e9velopper un plan d\u2019action personnalis\u00e9, vous fournira des explications d\u00e9taill\u00e9es sur les produits et sera votre point de contact pour tout ce dont vous avez besoin. <\/p>\n<p>Remarque\u00a0: ce service est actuellement disponible en anglais, espagnol et portugais uniquement.<\/p>\n","dynamicBehavior":null,"originalText":"Int\u00e9gration personnalis\u00e9e d\u00e9di\u00e9e"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Predictive_Segmentation"> Segmentation prédictive <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"7sKxlgTVbddQ3XucXy9ZXR","placement":"right","header":"Segmentation pr\u00e9dictive","copy":"<p>Ciblez les bons clients afin d'accro\u00eetre la fid\u00e9lisation gr\u00e2ce \u00e0 nos outils d'analyse pr\u00e9dictive, qui peuvent estimer le futur comportement d'achat de vos clients.<\/p>\n","dynamicBehavior":null,"originalText":"Segmentation pr\u00e9dictive"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Campaign Manager <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Campaign Manager","copy":"<p>Simplifiez votre programmation marketing et consolidez vos points de contact multicanaux en une seule vue pour votre campagne.<\/p>\n","dynamicBehavior":null,"originalText":"Campaign Manager"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=premium_monthly_plan_v0&locale=fr" data-plan="premium" data-component="PlanCard/CTA" data-disabled-copy="Limite de contacts dépassée" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Acheter</span> <span class="ctaBuyNow__mobile">Acheter</span> </a> </div> </div> </div>  <div data-plan="standard" data-entry-id="7aviketMza1Xnjhy4CE2yS" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Standard" class="actionablePlanRecommendations__plan standOut"> <div class="recommendedBanner is-visible " data-behavior="Pricing/RecommendedBanner" data-plan="standard" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommandé</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp recommande</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended is-visible "> Mailchimp recommande </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Standard </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Générez encore plus de ventes grâce à la personnalisation, à des outils d'optimisation et à des automatisations améliorées.</p> <div class="actionablePlanRecommendations__plan__pricing"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="standard"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite de contacts dépassée </span> <span class="desktop"> Vous avez sélectionné trop de contacts pour ce plan </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> À partir de</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"> <span class="h4">Gratuit</span> <span class="copy-info">pendant 14 jours</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Ensuite, à partir de :</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="7aviketMza1Xnjhy4CE2yS:formattedPrice" data-plan="standard"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /mois* </div> </div> <div class="copy"> /mois* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="À partir de" data-after-text="par mois pour {contacts} contacts"> À partir de $25 par mois pour {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.247Email_ChatSupport"> Assistance par e-mail et chat 24 h/24, 7 j/7 <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"1Dhb5XYXnRJW0WcUMtc9uA","placement":"right","header":"Assistance par e-mail et chat 24\/7","copy":"<p>Assistance par e-mail et par chat joignable 24\/7.<\/p>\n","dynamicBehavior":null,"originalText":"Assistance par e-mail et chat 24\u00a0h\/24, 7\u00a0j\/7"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.CustomCoded_PrebuiltEmailTemplates"> Modèles d'e-mail personnalisés et prédéfinis <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"6TUjpoXNFynddSQOcd9UTd","placement":"right","header":"Mod\u00e8les d'e-mail personnalis\u00e9s et pr\u00e9d\u00e9finis","copy":"<p><strong>Custom-Coded Templates<\/strong><br>\nPrenez le contr\u00f4le de la conception de vos e-mails en utilisant vos propres mod\u00e8les HTML \u00e0 code personnalis\u00e9.<\/p>\n<p><br><strong>Pre-Built Email Templates<\/strong><br>\nAugmentez vos ventes avec plus de 100\u00a0mod\u00e8les d'e-mails personnalisables en fonction de votre secteur d'activit\u00e9 et de votre marque. Acc\u00e8s gratuit au plan limit\u00e9 \u00e0 certains mod\u00e8les pr\u00e9d\u00e9finis. Les plans payants ont acc\u00e8s \u00e0 tous les mod\u00e8les pr\u00e9d\u00e9finis.<\/p>\n","dynamicBehavior":null,"originalText":"Mod\u00e8les d'e-mail personnalis\u00e9s et pr\u00e9d\u00e9finis"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.AB_Testing"> Tests A/B et multivariés <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3UrTEzjXQCXkXtNLrbgEfM","placement":"right","header":"Tests A\/B et multivari\u00e9s","copy":"<p><br><strong>Tests multivari\u00e9s<\/strong><br>\nTestez jusqu'\u00e0 huit variantes d'une campagne pour voir quels changements ont le plus d'impact sur l'engagement et la conversion.<\/p>\n<p><br><strong>Tests A\/B<\/strong><br>\nTestez des lignes objet, designs, contenus et heures d'envoi diff\u00e9rents pour voir lesquels fonctionnent le mieux aupr\u00e8s de votre audience.<\/p>\n","dynamicBehavior":null,"originalText":"Tests A\/B et multivari\u00e9s"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Parcours clients automatisés améliorés <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Parcours clients automatis\u00e9s am\u00e9lior\u00e9s","copy":"<p>\u00c9laborez et automatisez des parcours personnalis\u00e9s pour n'importe quel sc\u00e9nario client et \u00e9quip\u00e9s de toutes les fonctionnalit\u00e9s de notre cr\u00e9ateur de parcours client.<\/p>\n","dynamicBehavior":null,"originalText":"Parcours clients automatis\u00e9s am\u00e9lior\u00e9s"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-165-193.assisted_onboarding"> Intégration personnalisée <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"gr1iggXL1ptb593Uf7WBE","placement":"right","header":"Int\u00e9gration assist\u00e9e","copy":"<p>Obtenez une consultation pratique pour vous aider \u00e0 envoyer votre premier e-mail, segmenter les audiences, configurer des automatisations, synchroniser les int\u00e9grations et bien plus encore.<\/p>\n<p>Remarque\u00a0: ce service est actuellement uniquement disponible en anglais.<\/p>\n","dynamicBehavior":null,"originalText":"Int\u00e9gration personnalis\u00e9e"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.Predictive_Segmentation"> Segmentation prédictive <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"60Tw5b0H0jxXNclpuFLkSE","placement":"right","header":"Segmentation pr\u00e9dictive","copy":"<p>Ciblez les bons clients afin d'accro\u00eetre la fid\u00e9lisation gr\u00e2ce \u00e0 nos outils d'analyse pr\u00e9dictive, qui peuvent estimer le futur comportement d'achat de vos clients.<\/p>\n","dynamicBehavior":null,"originalText":"Segmentation pr\u00e9dictive"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Campaign Manager <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Campaign Manager","copy":"<p>Simplifiez votre programmation marketing et consolidez vos points de contact multicanaux en une seule vue pour votre campagne.<\/p>\n","dynamicBehavior":null,"originalText":"Campaign Manager"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&discount_id=66cfd014b28e3&locale=fr" data-plan="standard" data-component="PlanCard/CTA" data-disabled-copy="Limite de contacts dépassée" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">S'inscrire gratuitement</span> <span class="ctaBuyNow__mobile">S'inscrire gratuitement</span> </a> </div> </div> </div>  <div data-plan="essential" data-entry-id="5eob2xgjwRHQpDLd8kGs7j" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Essentials" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="essential" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommandé</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp recommande</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp recommande </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Essentials </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Envoyez le bon contenu au bon moment grâce à des fonctionnalités de test et de programmation.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="essential"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite de contacts dépassée </span> <span class="desktop"> Vous avez sélectionné trop de contacts pour ce plan </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> À partir de</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"> <span class="h4">Gratuit</span> <span class="copy-info">pendant 14 jours</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Ensuite, à partir de :</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="5eob2xgjwRHQpDLd8kGs7j:formattedPrice" data-plan="essential"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /mois* </div> </div> <div class="copy"> /mois* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="À partir de" data-after-text="par mois pour {contacts} contacts"> À partir de $15 par mois pour {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.247Email_ChatSupport"> Assistance par e-mail et chat 24 h/24, 7 j/7 <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"5vB1pHYRjAqvKZjeLRD7rF","placement":"right","header":"Assistance par e-mail et chat 24\/7","copy":"<p>Assistance par e-mail et par chat joignable 24\/7.<\/p>\n","dynamicBehavior":null,"originalText":"Assistance par e-mail et chat 24\u00a0h\/24, 7\u00a0j\/7"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.Prebuilt_EmailTemplates"> Modèles d'e-mails prédéfinis <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"28XmvTeBKNw8d2Cg5dJEtJ","placement":"right","header":"Mod\u00e8les d'e-mails pr\u00e9d\u00e9finis","copy":"<p>Augmentez vos ventes avec plus de 100\u00a0mod\u00e8les d'e-mails personnalisables en fonction de votre secteur d'activit\u00e9 et de votre marque. Acc\u00e8s gratuit au plan limit\u00e9 \u00e0 certains mod\u00e8les pr\u00e9d\u00e9finis. Les plans payants ont acc\u00e8s \u00e0 tous les mod\u00e8les pr\u00e9d\u00e9finis.<\/p>\n","dynamicBehavior":null,"originalText":"Mod\u00e8les d'e-mails pr\u00e9d\u00e9finis"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.AB_Testing"> Test A/B <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"35UertKimTQbNu9NMGKmTF","placement":"right","header":"Tests A\/B","copy":"<p>Testez des lignes objet, designs, contenus et heures d'envoi diff\u00e9rents pour voir lesquels fonctionnent le mieux aupr\u00e8s de votre audience.<\/p>\n","dynamicBehavior":null,"originalText":"Test A\/B"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.BasicAutomated_CustomerJourneys"> Parcours clients automatisés de base <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"6WgMB7xzUCvMcS4Z6gOKHK","placement":"right","header":"Parcours clients automatis\u00e9s de base","copy":"<p>\u00c9laborez des flux de travail d'automatisation pour envoyer des messages pertinents en fonction des interactions de vos clients avec votre marque.<\/p>\n","dynamicBehavior":null,"originalText":"Parcours clients automatis\u00e9s de base"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Intégration personnalisée</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Segmentation prédictive</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Campaign Manager</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=essential_monthly_plan_v0&discount_id=66cfd014b28e3&locale=fr" data-plan="essential" data-component="PlanCard/CTA" data-disabled-copy="Limite de contacts dépassée" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">S'inscrire gratuitement</span> <span class="ctaBuyNow__mobile">S'inscrire gratuitement</span> </a> </div> </div> </div>  <div data-plan="free" data-entry-id="65yHjGarpIsJ4ComeekPn" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Free" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="free" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommandé</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp recommande</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp recommande </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Free </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Créez facilement des campagnes par e-mail et apprenez-en davantage sur vos clients.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="free"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite de contacts dépassée </span> <span class="desktop"> Vous avez sélectionné trop de contacts pour ce plan </span> </p> </div> <p class="copy-info pricingPlans__invisible" data-behavior="planCard__startsAt"> À partir de</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="65yHjGarpIsJ4ComeekPn:formattedPrice" data-plan="free"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value=""></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /mois* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="À partir de" data-after-text="par mois pour {contacts} contacts"> À partir de $0 par mois pour {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Emailsupportfor_first30days"> Assistance par e-mail lors des 30 premiers jours <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"79QVddj89ktYxBeuzoSdwQ","placement":"right","header":"Assistance par e-mail les 30 premiers jours","copy":"<p>Assistance par e-mail les 30 premiers jours.<\/p>\n","dynamicBehavior":null,"originalText":"Assistance par e-mail lors des 30\u00a0premiers jours"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Prebuilt_EmailTemplates"> Modèles d'e-mails prédéfinis <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"6QVUf6LBBy2qUWMQlAF1rN","placement":"right","header":"Mod\u00e8les d'e-mails pr\u00e9d\u00e9finis","copy":"<p>Augmentez vos ventes avec plus de 100\u00a0mod\u00e8les d'e-mails personnalisables en fonction de votre secteur d'activit\u00e9 et de votre marque. Acc\u00e8s gratuit au plan limit\u00e9 \u00e0 certains mod\u00e8les pr\u00e9d\u00e9finis. Les plans payants ont acc\u00e8s \u00e0 tous les mod\u00e8les pr\u00e9d\u00e9finis.<\/p>\n","dynamicBehavior":null,"originalText":"Mod\u00e8les d'e-mails pr\u00e9d\u00e9finis"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem2"> <p>Test A/B</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem3"> <p>Parcours clients automatisés de base</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Intégration</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Segmentation prédictive</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Campaign Manager</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=free_monthly_plan_v0&locale=fr" data-plan="free" data-component="PlanCard/CTA" data-disabled-copy="Limite de contacts dépassée" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">S'inscrire gratuitement</span> <span class="ctaBuyNow__mobile">S'inscrire gratuitement</span> </a> </div> </div> </div> </div> <div class="actionablePlanRecommendations__legalDisclaimer"> <span class="disclaimer-asterisk">*</span><div class="freeTrial__terms freeTrial__terms--free-trial-v1-deploy"><span>Voir les</span><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.free_trial.14_days_free_trial_terms"> conditions de l'évaluation gratuite <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3vdxInopaAMvNCmaTUVst0","placement":"right","header":null,"copy":"<p>*<strong>Essai gratuit de 14 jours<\/strong> : les quatorze (14) premiers jours d'abonnement \u00e0 Mailchimp Standard ou Essentiels (selon le cas, chacun d\u00e9sign\u00e9 par le terme \u00ab plan mensuel \u00bb), \u00e0 compter de la date d'inscription, sont gratuits (\u00ab Essai gratuit \u00bb). Des informations de paiement valides doivent \u00eatre fournies au moment de l'inscription. Vous serez inform\u00e9 par e-mail de l'expiration prochaine de votre p\u00e9riode d'essai gratuit avant la date d'expiration. Pour b\u00e9n\u00e9ficier de l'offre d'essai gratuit, vous devez \u00eatre un nouveau client Mailchimp ou un client existant du plan de marketing gratuit avec un compte cr\u00e9\u00e9 au cours des 90 derniers jours dans certains pays et vous inscrire \u00e0 un plan Standard ou Essentiels en utilisant l'option \u00ab Commencer l'essai gratuit \u00bb (ou une formulation similaire). Cette offre est limit\u00e9e \u00e0 un seul compte Mailchimp, ne peut pas \u00eatre combin\u00e9e avec d'autres offres Mailchimp et les offres ne peuvent pas \u00eatre appliqu\u00e9es cons\u00e9cutivement. L'offre est disponible pour une dur\u00e9e limit\u00e9e uniquement et ne s'applique pas aux frais suppl\u00e9mentaires ou aux frais ponctuels, comprenant, sans s'y limiter, les e-mails transactionnels (alias Mandrill), le marketing par SMS, les plans de site Web, les cr\u00e9dits Pay As You Go ou les annonces Google. Une fois la p\u00e9riode d'essai termin\u00e9e, vous serez factur\u00e9 mensuellement au tarif en vigueur pour le plan de marketing payant que vous avez s\u00e9lectionn\u00e9 en fonction de vos contacts et de vos envois d'e-mails jusqu'\u00e0 ce que vous annuliez, passiez \u00e0 un autre plan de marketing mensuel payant ou passiez \u00e0 un plan de marketing gratuit. Consultez les <a href=\"\/fr\/legal\/promotional-offer-terms\/#Adh\u00e9sion_promotionnelle_avec_14_jours_d%27essai_gratuit\">conditions compl\u00e8tes de l'offre<\/a>. Les termes, conditions, prix, fonctionnalit\u00e9s sp\u00e9ciales et options de service et d'assistance peuvent \u00eatre modifi\u00e9s sans pr\u00e9avis.<\/p>\n","dynamicBehavior":null,"originalText":"conditions de l'\u00e9valuation gratuite"} </script> </span> </div> <p>***** <a href="/fr/help/about-additional-charges/">Des majorations</a> s'appliquent si la limite d'envoi de contacts ou d'e-mails est dépassée. L'envoi d'un plan gratuit sera interrompu si la limite d'envoi de contacts ou d'e-mails est dépassée.</p> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.p23.overages_disclaimer"> Learn more <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"64nPSimOMxUl83gEZAv0KA","placement":"right","header":null,"copy":"<p>Pour conna\u00eetre la limite mensuelle d'envoi d'e-mails incluse avec chaque plan, cliquez afin de <a href=\"\/fr\/pricing\/marketing\/#plan:standard\">voir le d\u00e9tail de tous les plans<\/a>. Si la limite d'envoi d'e-mails ou de contacts de votre plan est d\u00e9pass\u00e9e, vous serez factur\u00e9 en fonction des <a href=\"\/fr\/help\/about-additional-charges\/\">exc\u00e9dents<\/a> (sauf pour le plan Gratuit, auquel cas les envois seront mis en pause jusqu'au cycle mensuel suivant).<br>\n<br>\nLes SMS sont disponibles en tant que compl\u00e9ment aux plans payants aux \u00c9tats-Unis et les cr\u00e9dits SMS sont ajout\u00e9s \u00e0 votre compte apr\u00e8s l'achat. L'application et l'accord sur les conditions sont requis avant d'acheter des cr\u00e9dits. Les cr\u00e9dits sont \u00e9mis mensuellement\u00a0; les cr\u00e9dits inutilis\u00e9s expirent et ne sont pas reconduits. Les prix varient. Les MMS sont uniquement disponibles sur les plans Premium et Standard. La disponibilit\u00e9 des caract\u00e9ristiques et des fonctionnalit\u00e9s varie selon le type de plan. Pour plus de d\u00e9tails, veuillez consulter les diff\u00e9rents forfaits et tarifs de Mailchimp. Consultez les conditions pour obtenir plus d'informations.<\/p>\n<p><br>Les tarifs indiqu\u00e9s sont calcul\u00e9s en fonction des \u00e9l\u00e9ments suivants :<br> <\/p>\n<p><br>Le <strong>plan Premium<\/strong> inclut 10 000 contacts. La limite mensuelle d'envois d'e-mails du plan Premium correspond \u00e0 15 fois votre nombre maximal de contacts. <br>\n<br>Le <strong>plan Standard<\/strong> inclut 500 contacts. La limite mensuelle d'envois d'e-mails du plan Standard correspond \u00e0 12 fois votre nombre maximal de contacts.<br>\n<br>Le <strong>plan Essentiels<\/strong> inclut 500 contacts. La limite mensuelle d'envois d'e-mails du plan Essentiels correspond \u00e0 10 fois votre nombre maximal de contacts.<br>\n<br>Le <strong>plan Gratuit<\/strong> inclut jusqu'\u00e0 500 contacts. S\u00e9lectionnez la taille de votre audience pour calculer votre tarif. La limite mensuelle du plan Gratuit est de 1 000 envois d'e-mails (la limite quotidienne est de 500).<br><\/p>\n<p><br><strong>Tarif hors \u00c9tats-Unis :<\/strong> le tarif r\u00e9el peut varier. Les tarifs indiqu\u00e9s sont des estimations calcul\u00e9es selon le taux de change actuel. Le montant exact factur\u00e9 d\u00e9pendra du taux de change au moment o\u00f9 le paiement sera trait\u00e9. Les prix indiqu\u00e9s ne comprennent pas les taxes et frais en vigueur, qui seront ajout\u00e9s au co\u00fbt de tous les services souscrits. Pour conna\u00eetre le tarif de base exact, veuillez consulter les prix r\u00e9pertori\u00e9s en USD.<\/p>\n","dynamicBehavior":null,"originalText":"Learn more"} </script> </span> </div> <div class="actionablePlanRecommendations__cta"> <a class="ctaArrow" href="/fr/pricing/marketing/" aria-label="Voir toutes les informations du plan"> Voir toutes les informations du plan </a> </div> </div> </section> <section id="4APmcEDOAjPvwqG8JAj6Dx" class="p23HorizontalGrid module fs-unmask" data-module-id="p23HorizontalGrid" data-entry-id="4APmcEDOAjPvwqG8JAj6Dx" data-behavior="p23HorizontalGrid"> <div class="module--content "> <h2 class="h2 margin--bottom-6">En savoir plus sur le marketing e‑commerce</h2> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-3 "> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridItem" data-entry-id="3WfUz74am3Y8Tou5wGDTuv"> <div data-equalize-height="p23horizontalGrid_66RNp3VOJNHiwN5KnujDvl"> <a class="p23hg__itemCta" href="/fr/resources/e-commerce-marketing-tips-strategies-drive-sales-for-online-clothing-store/"> <figure> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A woman typing at her computer as she runs her e-commerce company from her desk." width="826" height="464"></picture> </figure> <h3 class="p23hg__title copy-large margin--top-4"> Stratégies et conseils de marketing e-commerce </h3> <p class="margin--top-2 copy-small"> Avec le marketing e-commerce, vous pouvez stimuler la présence en ligne de votre entreprise. Lisez cet article et apprenez à créer une stratégie efficace de marketing e-commerce. </p> </a> </div> <a class="ctaArrow cta--small" href="/fr/resources/e-commerce-marketing-tips-strategies-drive-sales-for-online-clothing-store/" aria-label="En savoir plus"> En savoir plus </a> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridItem" data-entry-id="1ZBwa48QoFDLxrLeD3fZAV"> <div data-equalize-height="p23horizontalGrid_66RNp3VOJNHiwN5KnujDvl"> <a class="p23hg__itemCta" href="/fr/resources/what-is-affiliate-marketing/"> <figure> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A man taking a video call from outside, gesturing as he talks about a Mailchimp product he’s become a fan of." width="826" height="464"></picture> </figure> <h3 class="p23hg__title copy-large margin--top-4"> Marketing affilié pour entreprises d'e-commerce </h3> <p class="margin--top-2 copy-small"> Avec ce modèle, vous créez des relations avec des personnes qui font la promotion de votre produit. En fait, elles se chargent de votre marketing à votre place. </p> </a> </div> <a class="ctaArrow cta--small" href="/fr/resources/what-is-affiliate-marketing/" aria-label="En savoir plus"> En savoir plus </a> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridItem" data-entry-id="54BUfobO3PS9U43p4G8lh1"> <div data-equalize-height="p23horizontalGrid_66RNp3VOJNHiwN5KnujDvl"> <a class="p23hg__itemCta" href="/fr/resources/start-e-commerce-business/"> <figure> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/66nah5jLmVduVvIHC56B1C/d3d5971f05bc9f16220c4ba6db531185/resource3.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/66nah5jLmVduVvIHC56B1C/d3d5971f05bc9f16220c4ba6db531185/resource3.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/66nah5jLmVduVvIHC56B1C/d3d5971f05bc9f16220c4ba6db531185/resource3.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/66nah5jLmVduVvIHC56B1C/d3d5971f05bc9f16220c4ba6db531185/resource3.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/66nah5jLmVduVvIHC56B1C/d3d5971f05bc9f16220c4ba6db531185/resource3.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/66nah5jLmVduVvIHC56B1C/d3d5971f05bc9f16220c4ba6db531185/resource3.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/66nah5jLmVduVvIHC56B1C/d3d5971f05bc9f16220c4ba6db531185/resource3.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A laptop with mailchimp.com on the screen, resting in a new storefront under construction." width="826" height="464"></picture> </figure> <h3 class="p23hg__title copy-large margin--top-4"> Démarrer une activité d'e-commerce en ligne </h3> <p class="margin--top-2 copy-small"> Le lancement d'une entreprise d'e-commerce est une tache considérable. Ne vous laissez pas intimider par le premier pas. </p> </a> </div> <a class="ctaArrow cta--small" href="/fr/resources/start-e-commerce-business/" aria-label="En savoir plus"> En savoir plus </a> </li> </ul> </div> </div> </section> <section id="7EnneX2aHylzyiN6fVk7b6" class="p23Accordion module fs-unmask" data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="7EnneX2aHylzyiN6fVk7b6" data-context-text="FAQ"> <div class="module--content"> <h2 class="h2 p23Accordion__title"> FAQ </h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Qu'est-ce que le marketing e-commerce ?" data-component-id="p23AccordionItem" data-entry-id="1tgDxlkWSWWOW8YZp6eFIT"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-1tgDxlkWSWWOW8YZp6eFIT" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-1tgDxlkWSWWOW8YZp6eFIT" aria-controls="p23AccordionItem-sect-0-1tgDxlkWSWWOW8YZp6eFIT"> <span> Qu'est-ce que le marketing e-commerce ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-1tgDxlkWSWWOW8YZp6eFIT" id="p23AccordionItem-sect-0-1tgDxlkWSWWOW8YZp6eFIT" role="region" aria-labelledby="p23AccordionItem-0-1tgDxlkWSWWOW8YZp6eFIT"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Le marketing e-commerce fait référence aux stratégies et tactiques utilisées par les entreprises pour promouvoir leur boutique en ligne et augmenter leurs ventes de produits ou services. Cela peut impliquer divers canaux de marketing en ligne tels que le marketing par e-mail, le marketing sur les réseaux sociaux, l'optimisation des moteurs de recherche, la publicité payante, le marketing de contenu, etc. L'objectif du marketing e-commerce est d'attirer de nouveaux clients, de fidéliser les clients existants et de stimuler les conversions grâce à des techniques de marketing numérique efficaces.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quelques exemples de marketing e-commerce ?" data-component-id="p23AccordionItem" data-entry-id="6cB2MmX37UMrXWiCwlOMas"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-6cB2MmX37UMrXWiCwlOMas" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-6cB2MmX37UMrXWiCwlOMas" aria-controls="p23AccordionItem-sect-1-6cB2MmX37UMrXWiCwlOMas"> <span> Quelques exemples de marketing e-commerce ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-6cB2MmX37UMrXWiCwlOMas" id="p23AccordionItem-sect-1-6cB2MmX37UMrXWiCwlOMas" role="region" aria-labelledby="p23AccordionItem-1-6cB2MmX37UMrXWiCwlOMas"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Les entreprises utilisent un certain nombre de stratégies de marketing e-commerce pour promouvoir leurs boutiques en ligne et augmenter leurs ventes. Voici quelques exemples :</p> <ul> <li>Marketing par e-mail : Envoi aux abonnés d'e-mails promotionnels contenant des réductions exclusives, des lancements de nouveaux produits ou d'autres offres.</li> <li>Marketing sur les réseaux sociaux : Promotion de produits et services sur les plates-formes de réseaux sociaux comme Facebook, Instagram et Twitter pour atteindre une audience plus large et accroître la notoriété de la marque.</li> <li>Optimisation des moteurs de recherche (SEO) : Optimisation du contenu et de la structure du site Web pour se classer plus haut sur les pages de résultats des moteurs de recherche (search engine results pages, SERP) et générer du trafic organique.</li> <li>Publicité payante : Publication d'annonces sur les moteurs de recherche, les réseaux sociaux et d'autres sites Web pour stimuler le trafic et les conversions.</li> <li>Marketing de contenu : Création et diffusion de contenu de valeur tel que des articles de blog, des vidéos, des infographies, etc., pour attirer, informer et engager des clients potentiels.</li> <li>Marketing d'influence : Collaboration avec des influenceurs et blogueurs de réseaux sociaux afin de créer du contenu sponsorisé et atteindre leur audience.</li> <li>Marketing affilié : Partenariat avec des influenceurs, des blogueurs ou des entreprises pour promouvoir des produits et des services auprès de leur audience en échange de commissions ou de frais de recommandation.</li> </ul> <p>Globalement, le marketing e-commerce consiste à trouver la bonne combinaison de stratégies pour atteindre et convertir l'audience cible en clients fidèles.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Comment démarrer en marketing e-commerce ?" data-component-id="p23AccordionItem" data-entry-id="6PObqKsfJ8C6Hmgfm1rBrV"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-6PObqKsfJ8C6Hmgfm1rBrV" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-6PObqKsfJ8C6Hmgfm1rBrV" aria-controls="p23AccordionItem-sect-2-6PObqKsfJ8C6Hmgfm1rBrV"> <span> Comment démarrer en marketing e-commerce ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-6PObqKsfJ8C6Hmgfm1rBrV" id="p23AccordionItem-sect-2-6PObqKsfJ8C6Hmgfm1rBrV" role="region" aria-labelledby="p23AccordionItem-2-6PObqKsfJ8C6Hmgfm1rBrV"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Démarrer en marketing e-commerce nécessite un plan bien structuré et une compréhension claire de votre marché cible. Voici quelques étapes pour démarrer en marketing e-commerce :</p> <ul> <li>Définissez votre audience cible : Identifiez qui sont vos clients idéaux, leurs données démographiques, leurs centres d'intérêt, leurs comportements et leurs points de friction.</li> <li>Créez un site Web d'e-commerce : Créez un site Web convivial et réactif avec des images de haute qualité de vos produits, des descriptions, des avis et des appels à l'action (CTA) clairs.</li> <li>Optimisez votre site Web pour les moteurs de recherche : Utilisez des mots-clés, balises meta, titres et descriptions pertinents afin de faciliter la recherche et le classement de votre site d'e-commerce par les moteurs de recherche.</li> <li>Configurez des profils sur les réseaux sociaux : Créez des profils sur les plates-formes de réseaux sociaux où votre audience cible est la plus active et publiez du contenu et des promotions attrayants.</li> <li>Lancez des campagnes de marketing par e-mail : Créez une liste d'abonnés et envoyez régulièrement des lettres d'information, des promotions et des offres exclusives afin de maintenir l'engagement de vos abonnés.</li> <li>Tirez parti de la publicité PPC : Utilisez les annonces de recherche payantes (pay-per-click, PPC) et la publicité sur les réseaux sociaux pour générer du trafic et des conversions vers votre site Web d'e-commerce.</li> <li>Surveillez et analysez vos résultats : Utilisez des outils d'analyse pour suivre les performances de vos efforts marketing et ajuster vos stratégies marketing d'e-commerce en fonction des résultats.</li> </ul> <p>Les débuts en marketing e-commerce peuvent paraître difficiles, mais suivre ces étapes vous aidera à rester sur la bonne voie pour attirer et fidéliser des clients.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quels sont les avantages de la mise en œuvre d'une stratégie marketing e-commerce ?" data-component-id="p23AccordionItem" data-entry-id="7Capv6y6jFVTOoFvJd2TDZ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-7Capv6y6jFVTOoFvJd2TDZ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-7Capv6y6jFVTOoFvJd2TDZ" aria-controls="p23AccordionItem-sect-3-7Capv6y6jFVTOoFvJd2TDZ"> <span> Quels sont les avantages de la mise en œuvre d'une stratégie marketing e-commerce ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-7Capv6y6jFVTOoFvJd2TDZ" id="p23AccordionItem-sect-3-7Capv6y6jFVTOoFvJd2TDZ" role="region" aria-labelledby="p23AccordionItem-3-7Capv6y6jFVTOoFvJd2TDZ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Les avantages d'une bonne stratégie de marketing e-commerce sont très clairs. Développer et mettre en œuvre une telle stratégie signifie une hausse du nombre de premiers visiteurs sur votre portail de vente en ligne et une hausse du nombre de visiteurs récurrents. De plus, les avantages de la mise en œuvre d'une stratégie de marketing e-commerce vont encore plus loin :</p> <ul> <li>Attirer plus de clients</li> <li>Augmenter les conversions</li> <li>Améliorer les ventes d'e-commerce</li> <li>Améliorer la visibilité</li> <li>Renforcer l'autorité de votre marque</li> </ul> <p>En fin de compte, il s'agit de savoir qui est votre client. Les meilleures stratégies de marketing e-commerce intègrent différentes tactiques de marketing pour atteindre la bonne audience cible.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Comment créer un plan marketing e-commerce ?" data-component-id="p23AccordionItem" data-entry-id="cTH6cMSqJwHMQiquAcKlY"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-cTH6cMSqJwHMQiquAcKlY" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-cTH6cMSqJwHMQiquAcKlY" aria-controls="p23AccordionItem-sect-4-cTH6cMSqJwHMQiquAcKlY"> <span> Comment créer un plan marketing e-commerce ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-cTH6cMSqJwHMQiquAcKlY" id="p23AccordionItem-sect-4-cTH6cMSqJwHMQiquAcKlY" role="region" aria-labelledby="p23AccordionItem-4-cTH6cMSqJwHMQiquAcKlY"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Il faut de nombreux éléments pour faire un bon plan de marketing e-commerce. Les outils et techniques tels que l'optimisation des moteurs de recherche, la publicité de paiement au clic et le contenu n'en sont que quelques exemples, et chacun d'entre eux pourrait constituer un emploi à temps plein. Cependant, pour commencer, nous présenterons les bases d'un plan marketing e-commerce efficace.</p> <p><strong>Effectuer une étude de marché</strong></p> <p>L'étape préliminaire la plus importante consiste à comprendre le marché que vous ciblez. Les marchés sur Internet peuvent être difficiles à définir, et parfois ils n'existent même pas avant le lancement de votre activité. Cela peut rendre les études de marché difficiles.</p> <p>Vous devez trouver vos concurrents, mesurer la demande, comprendre les produits et services associés et imaginer comment votre marque s'intégrera dans ce tableau d'ensemble. Votre business model peut rester incomplet jusqu'à ce que cette étude soit terminée et validée, car vous devez adapter votre service au marché et non adapter le marché à votre service.</p> <p><strong>Définir l'audience cible</strong></p> <p>Définir votre audience cible signifie découvrir qui recherche ce que vous proposez et qui, au sein de ce groupe, est le plus intéressé par votre offre telle que vous la proposez. Prenons l'exemple de deux restaurants de hamburgers différents : McDonald's et Burger King. Sur le papier, ils sont identiques. Mais si vous les mettez dans la même rue côte à côte, certaines personnes choisiront le premier et d'autres le second. Sur Internet, tout est "côte à côte." Alors, quelle est la différence entre un utilisateur qui achète vos produits et un client qui préfère ceux de la concurrence ?</p> <p><strong>Définir des objectifs à court et à long terme</strong></p> <p>Les objectifs à court terme peuvent être comparés à la circulation routière sous une bannière "Ouverture officielle". Il s'agit de démarrer en frappant un grand coup. Au départ, vous voudrez du trafic, des conversions et de l'engagement. Mais ces éléments, à court terme, ne sont qu'une preuve de concept du bon fonctionnement et de la pérennité de votre entreprise.</p> <p>À long terme, les objectifs visent à constituer une audience dédiée, fidèle à la marque, que vous pouvez entretenir, soutenir et développer. Les objectifs à long terme comprennent la construction de la communauté, une exposition durable et l'autorité de la marque.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quelques conseils en matière de marketing e-commerce ?" data-component-id="p23AccordionItem" data-entry-id="2jzxTHG9skAYOerMn5LMlD"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-2jzxTHG9skAYOerMn5LMlD" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-2jzxTHG9skAYOerMn5LMlD" aria-controls="p23AccordionItem-sect-5-2jzxTHG9skAYOerMn5LMlD"> <span> Quelques conseils en matière de marketing e-commerce ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-2jzxTHG9skAYOerMn5LMlD" id="p23AccordionItem-sect-5-2jzxTHG9skAYOerMn5LMlD" role="region" aria-labelledby="p23AccordionItem-5-2jzxTHG9skAYOerMn5LMlD"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>À moins de copier la stratégie marketing d'une autre entreprise, toutes les stratégies marketing e-commerce sont différentes. Tant que votre proposition de valeur unique est vraiment unique, vos efforts marketing doivent être spécialement adaptés à vos besoins et aux besoins de votre audience.</p> <p>La bonne nouvelle est que des dizaines de millions d'entreprises prospères ont contribué aux données sur lesquelles nous nous appuyons pour fournir des résultats. Cela signifie que la mise en œuvre de plans réussis s'apparente désormais à une science exacte.</p> <p><strong>Identifier et segmenter votre audience</strong></p> <p>Connaître votre audience est primordial, mais on ne saurait trop insister sur l'importance que revêt la précision de cette connaissance. C'est là qu'intervient la segmentation d'audience. Grâce aux outils de segmentation d'audience, vous pouvez créer des campagnes marketing plus personnalisées qui répondent aux besoins uniques de vos clients.</p> <p><strong>Suivre les performances</strong></p> <p>Les données concernent les acheteurs, les vendeurs, ce qui fonctionne et ce qui ne fonctionne pas. Cependant, les marchés évoluent constamment. Cela signifie que vous avez besoin de mesures précises et continues sur lesquelles vous pouvez compter, de mesures qui vous permettent de dégager les tendances des chiffres, et de données pour les comprendre.</p> <p>Les meilleurs départements marketing suivent activement les performances de tout un éventail de catégories et mettent constamment à jour les modèles de marché afin de garder une longueur d'avance sur les prochaines habitudes d'achat de leur audience cible.</p> <p><strong>Personnaliser l'expérience client</strong></p> <p>Enfin, le meilleur en matière de ciblage d'audience est la capacité à personnaliser votre expérience de marque jusqu'au consommateur individuel. Pour une campagne de marketing par e-mail réussie, cela est absolument nécessaire. Une fois encore, si vous ne respectez pas cette règle, vous prenez le risque que vos e-mails soient considérés comme des spams, et ce même si plusieurs transactions ont déjà été conclues. C'est la raison pour laquelle nous prenons la personnalisation très au sérieux.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Comment Mailchimp aide-t-il le marketing e-commerce ?" data-component-id="p23AccordionItem" data-entry-id="Dvs4qOPKXCFCq89pisVYJ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-Dvs4qOPKXCFCq89pisVYJ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-Dvs4qOPKXCFCq89pisVYJ" aria-controls="p23AccordionItem-sect-6-Dvs4qOPKXCFCq89pisVYJ"> <span> Comment Mailchimp aide-t-il le marketing e-commerce ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-Dvs4qOPKXCFCq89pisVYJ" id="p23AccordionItem-sect-6-Dvs4qOPKXCFCq89pisVYJ" role="region" aria-labelledby="p23AccordionItem-6-Dvs4qOPKXCFCq89pisVYJ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>En utilisant Mailchimp pour votre marketing e-commerce, vous découvrirez de nouveaux moyens d'atteindre vos objectifs marketing et de développer votre entreprise. Nos outils d'e-commerce vous aident à trouver de nouvelles audiences, à promouvoir vos produits, à fidéliser vos clients et à suivre vos ventes.</p> <p><strong>Trouver de nouveaux clients</strong></p> <p>Si vous avez besoin d'attirer de nouveaux clients, vous êtes au bon endroit. Mailchimp tire le meilleur parti du trafic de votre site avec des formulaires instantanés, et vous aide à atteindre une nouvelle audience grâce aux annonces en ligne.</p> <p><strong>Promouvoir vos produits</strong></p> <p>Mailchimp propose une multitude d'outils pour booster vos ventes. Utilisez les données d'e-commerce de votre site connecté pour personnaliser vos messages afin de recommander les bons produits aux bons clients.</p> <p><strong>Panier abandonné</strong></p> <p>Les messages de panier abandonné rappellent aux clients de finaliser l'achat qu'ils ont commencé sur votre boutique en ligne. Ces messages peuvent être envoyés sous la forme d'un seul e-mail ou d'une série de rappels. Essayez d'ajouter un code de réduction pour fournir une incitation supplémentaire.</p> <p><strong>Recommandations de produits personnalisées</strong></p> <p>Utilisez les données de l'historique des achats pour proposer à vos clients des suggestions intelligentes en vue d'un prochain achat. Ajoutez des recommandations de produits personnalisées à tous vos e-mails, y compris les messages de panier abandonné et les notifications de commande. Plus vous avez de données, mieux cela fonctionne : Nous le recommandons pour les magasins qui ont au moins 10 produits et ont traité au moins 500 commandes au cours de la dernière année.</p> <p><strong>Augmenter de la fidélité de vos clients</strong></p> <p>Au fur et à mesure que vos contacts se multiplient et que votre entreprise se développe, Mailchimp peut vous aider à fidéliser vos clients. Créez des segments et envoyez des automatisations basées sur les achats pour atteindre vos audiences cibles. Utilisez les données et les tests pour identifier ce qui fonctionne le mieux.</p> <p><strong>Parcours client</strong></p> <p>La fonctionnalité Customer Journey (Parcours client) de Mailchimp constitue un excellent moyen de créer des parcours marketing dynamiques et automatisés pour vos contacts. Cartographiez le parcours qui offre à vos contacts une expérience personnalisée avec votre marque. Utilisez les activités d'achat comme points de départ, points de ramification et options de segmentation pour partager vos produits et votre histoire avec votre audience.</p> <p><strong>Segments clients</strong></p> <p>Les segments sont des audiences personnalisées basées sur les achats, les données démographiques et d'autres données partagées. Créez votre propre segment ou choisissez-en un parmi ceux prédéfinis pour cibler rapidement les nouveaux acheteurs, les meilleurs clients ou les personnes n'ayant effectué aucun achat récemment.</p> <p><strong>Suivi des ventes</strong></p> <p>Au fur et à mesure que vous intégrez d'autres outils dans votre plan marketing, nous effectuerons le suivi de votre retour sur investissement (ROI), afin que vous compreniez ce qui fonctionne. Vous n'avez probablement pas le temps de fouiller dans les données, nous le faisons donc pour vous dans vos rapports.</p> <p>Les rapports d'e-commerce de Mailchimp détaillent l'activité d'achat et l'historique des commandes de votre boutique. Découvrez quels articles vos clients achètent et le chiffre d'affaires généré par chaque campagne. Ensuite, utilisez ces données pour créer des segments encore plus spécifiques et un marketing plus efficace.</p> </div> </div> </li> </ul> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="2xzIpBdbtslBaGgymfn2M7" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="2xzIpBdbtslBaGgymfn2M7" data-context-text="Des millions d'utilisateurs nous font confiance pour leur marketing par e-mail. Alors, n'attendez plus !"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Des millions d'utilisateurs nous font confiance pour leur marketing par e-mail. Alors, n'attendez plus !</h2> <div class="flex flex--middle margin--top-5 ctas__wrapper"> <div> <a class="ctaPrimary" href="/fr/pricing/marketing/" aria-label="Démarrer"> Démarrer </a> </div> </div> </div> </div> <div class="p23Headliner module backgroundApricot module--reducedPadding fs-unmask" id="6stUQcAW5twblhmSAQz3sc" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="6stUQcAW5twblhmSAQz3sc"> <div class="module--content module--content-float-left"> <div class=" copy-legal"> <p>*<strong>Clauses de non-responsabilité :</strong> </p> <ol> <li><strong>Première plate-forme de marketing par e-mail</strong> : d'après les données accessibles au public de décembre 2023 concernant le nombre de clients des concurrents.</li> <li><strong>Intuit Assist</strong> : la fonctionnalité Intuit Assist (bêta) est disponible en anglais uniquement pour certains utilisateurs ayant un plan Premium, un plan Standard ou un ancien plan dans certains pays. L'accès à Intuit Assist est actuellement disponible sans frais supplémentaires. Les tarifs, conditions, fonctionnalités spéciales et options de service sont susceptibles d'être modifiés sans préavis. La disponibilité des fonctionnalités et des options dépend du type de plan. Les fonctionnalités pourraient être disponibles prochainement, mais ne constituent pas une obligation et ne doivent pas être utilisées pour prendre une décision d'achat.</li> <li><strong>21 % d'augmentation des taux de clics</strong> : basé sur les clients de Mailchimp qui ont connecté leur boutique avec les intégrations d'e-commerce de Mailchimp en octobre 2022.</li> <li><strong>Chiffre d'affaires moyen de 2100 $</strong> : basé sur les utilisateurs de Mailchimp avec un plan payant et des boutiques connectées Shopify, pour les campagnes qui ont généré du chiffre d'affaires entre janvier et novembre 2022.</li> <li><strong>Intégration personnalisée</strong> : les services d'intégration diffèrent selon le plan et sont disponibles pour les utilisateurs nouveaux ou mis à niveau disposant d'un plan Standard ou Premium, pendant les 90 premiers jours suivant la création ou la mise à niveau du compte. Les services d'intégration sont actuellement proposés en anglais, en espagnol et en portugais pour les plans Premium, et en anglais pour les plans Standard.</li> <li>La disponibilité des fonctionnalités et des options dépend du type de plan. Pour obtenir plus d'informations, consultez les plans et les tarifs.</li> </ol> </div> </div> </div> </main> <footer class="globalFooter__storefront layout--halfMargin backgroundParsnip fs-unmask" data-module-id="globalFooter" data-entry-id="3ifwtebV3iMWMUOWm4uUYefooter"> <div class="related_links layout content content--8of8-medium content--12of16-large"> <ul class="related_links__list flex flex--columns-2-medium flex--columns-4-large"> <li class="related_links__list__listItem"> <h3 class="footerItemColumn__heading related_links__list__listItem__item copy" data-context-text="Related links"> <p>Liens connexes:</p> </h3> </li> <li class="related_links__list__listItem"> <div class="footerItem related_links__list__listItem__item" data-context-text="Qu'est-ce que l'e-commerce ?"> <a class="cta" href="https://mailchimp.com/fr/marketing-glossary/e-commerce/">Qu'est-ce que l'e-commerce ?</a> </div> </li><li class="related_links__list__listItem"> <div class="footerItem 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Utilisez nos outils de marketing e-commerce pour atteindre de nouveaux clients et augmenter vos ventes.","tags":[],"entry_published_at":null,"reading_time":null,"thumbnail":null,"eyebrow":"Marketing e-commerce","headings":["La plateforme marketing assist\u00e9e par IA con\u00e7ue pour l'e-commerce","Suscitez l'int\u00e9r\u00eat de vos visiteurs et convertissez davantage de clients gr\u00e2ce \u00e0 des informations bas\u00e9es sur l'IA","Mailchimp s'int\u00e8gre aux principales plateformes e-commerce","Trouver le bon plan","En savoir plus sur le marketing e-commerce","FAQ","Des millions d'utilisateurs nous font confiance pour leur marketing par e-mail. Alors, n'attendez plus\u00a0!","***Clauses de non-responsabilit\u00e9 :** \n\n1. **Premi\u00e8re plate-forme de marketing par e-mail** : d'apr\u00e8s les donn\u00e9es accessibles au public de d\u00e9cembre 2023 concernant le nombre de clients des concurrents.\n2. **Intuit Assist** : la fonctionnalit\u00e9 Intuit Assist (b\u00eata) est disponible en anglais uniquement pour certains utilisateurs ayant un plan Premium, un plan Standard ou un ancien plan dans certains pays. L'acc\u00e8s \u00e0 Intuit Assist est actuellement disponible sans frais suppl\u00e9mentaires. Les tarifs, conditions, fonctionnalit\u00e9s sp\u00e9ciales et options de service sont susceptibles d'\u00eatre modifi\u00e9s sans pr\u00e9avis. La disponibilit\u00e9 des fonctionnalit\u00e9s et des options d\u00e9pend du type de plan. 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