Office of Revenue - Ventana Research

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class="minimal-mobile-menu-link"><span>Natural Language Processing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/customerexperience" class="minimal-mobile-menu-link"><span>Customer Experience</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/agentmanagement" class="minimal-mobile-menu-link"><span>Agent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/contactcenter" class="minimal-mobile-menu-link"><span>Contact Center</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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class="minimal-mobile-menu-link"><span>Digital Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-operations" class="minimal-mobile-menu-link"><span>Digital Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/experiencemanagement" class="minimal-mobile-menu-link"><span>Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/performancemanagement" class="minimal-mobile-menu-link"><span>Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/sustainabilityandesg" class="minimal-mobile-menu-link"><span>Sustainability & ESG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/workmanagement" class="minimal-mobile-menu-link"><span>Work Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitaltechnology" class="minimal-mobile-menu-link"><span>Digital Technology</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li 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Security</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/intelligentautomation" class="minimal-mobile-menu-link"><span>Intelligent Automation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/internetofthings" class="minimal-mobile-menu-link"><span>IoT and Edge Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/itops" class="minimal-mobile-menu-link"><span>ITOps</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/it-service-management" class="minimal-mobile-menu-link"><span>IT Service Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link"><span>Observability</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link"><span>Human Capital Management</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link"><span>Employee Experience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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class="minimal-mobile-menu-link"><span>Digital Experience Platform</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link"><span>Digital Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link"><span>Intelligent Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link"><span>Marketing Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/productexperiencemanagement" class="minimal-mobile-menu-link"><span>Product Experience Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeoffinance" class="minimal-mobile-menu-link"><span>Office of Finance</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/businessplanning" class="minimal-mobile-menu-link"><span>Business Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/digitalfinance" class="minimal-mobile-menu-link"><span>Digital Finance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link"><span>ERP & Continuous Accounting</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link"><span>Consolidate & Close Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link"><span>Procure-to-Pay</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link"><span>Order-to-Cash</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link minimal-active-item" aria-current="page"><span>Office of Revenue</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link"><span>Digital Commerce</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link"><span>Partner Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenuemanagement" class="minimal-mobile-menu-link"><span>Revenue Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenueperformancemanagement" class="minimal-mobile-menu-link"><span>Revenue Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/salesengagement" class="minimal-mobile-menu-link"><span>Sales Engagement</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/subscriptionmanagement" class="minimal-mobile-menu-link"><span>Subscription Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/operationsandsupplychain" class="minimal-mobile-menu-link"><span>Operations & Supply Chain</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousplanning" class="minimal-mobile-menu-link"><span>Continuous Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousupplychainanderp" class="minimal-mobile-menu-link"><span>Continuous Supply Chain & ERP</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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What’s required are effective methods to manage revenue performance ranging from coaching and compensation management to the optimization of quotas and pipelines in every channel of revenue. In today’s competitive environment attempting to utilize sales force automation, using spreadsheets and email rather than dedicated, purpose-built applications are ineffective. The path to maximization of your organization’s revenue potential starts with a close evaluation of dedicated applications that help with continuous improvement and alignment in revenue operations and performance and in areas like digital commerce, partner management, revenue performance management, sales engagement and subscription management.<br><br>ISG Software Research offers knowledgeable, research-based guidance on sales to help you build core competencies that will increase your organization’s potential for revenue. To attain excellence in the office of revenue it is critical to evaluate investments based on their potential to augment rather than detract from revenue processes and to deliver excellence in every selling channel. We can help.</p> <h4 style="margin-left: 15px;"><a href="#ready-to-start" rel=" noopener">Contact us to learn more.</a></h4> </div></span></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-7" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-7 .team-member figcaption ul { display:flex; flex-direction:column; } @media (max-width:1000px) and (min-width:768px) { #hs_cos_wrapper_dnd_area-module-7 .team-member { width:120px; } } @media (max-width:919px) and (min-width:800px) { #hs_cos_wrapper_dnd_area-module-7 .team-member { margin-left:135px; } } @media (max-width:799px) and (min-width:768px) { #hs_cos_wrapper_dnd_area-module-7 .team-member-name { margin-left:0px; } #hs_cos_wrapper_dnd_area-module-7 .team-member { margin-left:110px; } } @media (max-width:767px){ .custom-member-quoteBlock{ margin:0px auto; } } </style> <section id="dnd_area-module-7" class=""> <div class="custom-member-quoteBlock"> <div class="quote-box proper"> <img class="quote-image" src="https://www.isg-research.net/hubfs/Website_Files/Icons/Quote.svg" alt="Quote.svg"> <div class="quote-text-alt"><br>Through 2026, more than one-quarter of enterprises will improve revenue performance by unifying Lead to Order motions that track a customer’s journey through lead, engagement, purchasing, onboarding, renewal and expansion.</div> </div> <div class="team-member" style="display: inline-block"> <figure> <img src="https://www.isg-research.net/hubfs/Hurrell.Stephen%20Pic.Circle.png" alt="Stephen Hurrell"> <figcaption> <ul> <li><a target="_blank" href="https://stephenhurrell.ventanaresearch.com/"><i class="fa fa-rss fa-2x"></i></a></li> <li><a target="_blank" href="https://twitter.com/shurrellvr"><i class="fa fa-twitter fa-2x"></i></a></li> <li><a target="_blank" href="https://www.linkedin.com/in/stephenhurrell/"><i class="fa fa-linkedin fa-2x"></i></a></li> <li><a target="_blank" href="mailto:stephen.hurrell@isg-one.com"><i class="fa fa-envelope fa-2x"></i></a></li> </ul> </figcaption> </figure> </div> <div class="team-member-name"> <h4 style="margin-bottom: 5px;">Stephen Hurrell</h4> <p class="medium">Director of Research<br>Office of Revenue</p> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-section dnd_area-row-5-max-width-section-centering"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1705080595285" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="widget_1705080595285" class="assertions"> <div class="container"> <div class="contents slider_outer"> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Intelligent_App_Migration_1_S.webp" alt="By 2026, one-quarter of sales organizations will replace current applications with those that use AI to optimize sales and revenue performance to maximize outcomes. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Intelligent_App_Migration_1_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Intelligent_App_Migration_1_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRO_Role_2_S.webp" alt="By 2026, over one-half of enterprises will establish a Chief Revenue Officer leadership role, focusing on all channels and sources of revenue, not just direct sales. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRO_Role_2_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRO_Role_2_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_Lead_Order_3_S.webp" alt="Through 2026, more than one-quarter of enterprises will improve revenue performance by unifying Lead to Order motions that track a customer’s journey through lead, engagement, purchasing, onboarding, renewal and expansion. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_Lead_Order_3_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_Lead_Order_3_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_RevOps_4_S.webp" alt="Through 2026, fewer than 3 in 10 enterprises will replace disparate marketing, sales and customer operations teams with a unified revenue operations approach, thus lowering their revenue growth.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_RevOps_4_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Unified_RevOps_4_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Next_Best_Action_5_S.webp" alt="Through 2026, one-third of enterprises will deploy AI-assisted sales productivity tools to reduce admin tasks and free more time for buyer engagement.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Next_Best_Action_5_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Next_Best_Action_5_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_AI_Market_Segmentation_6_S.webp" alt="By 2026, AI-assisted market segmentation and GenAI personalized content creation will require the merger of demand generation and selling skills, reducing the cost of customer acquisition.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_AI_Market_Segmentation_6_S.png" class="square" target="_blank">Download Square Assertion</a> <a 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href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRO_SFA_Decisions_7_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_AI-Assisted_Planning_8_S.webp" alt="By 2026, two-thirds of revenue leaders will begin deploying AI-assisted sales and revenue planning to enable effective omni-channel selling strategies.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_AI-Assisted_Planning_8_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_AI-Assisted_Planning_8_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_New_Seller_Skills_9_S.webp" alt="By 2027, one-quarter of enterprises will invest in new skills for sellers to better utilize data and AI to improve revenue outcomes.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_New_Seller_Skills_9_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_New_Seller_Skills_9_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Conversational_Tech_10_S.webp" alt="By 2026, CRM software providers will look to GenAI interfaces to make new technologies available for a wider range of revenue supporting staff.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Conversational_Tech_10_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Conversational_Tech_10_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_IVA_Engagement_11_S.webp" alt="Through 2026, more than one-third of sales and revenue organizations will deploy co-pilots, improving sales productivity by linking data insights to suggested actions and content creation.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_IVA_Engagement_11_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_IVA_Engagement_11_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRM_App_Exchanges_12_S.webp" alt="By 2027, one-quarter of software providers listed on CRM app exchanges will either have been acquired or have failed, as CRM vendors extend similar functionality thus eliminating the partner's necessity.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRM_App_Exchanges_12_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_CRM_App_Exchanges_12_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_SPM_to_RPM_13_S.webp" alt="By 2026, the category of sales performance management will evolve to become revenue performance management and help one-third of enterprises focus on supporting the CRO efforts across all channels. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_SPM_to_RPM_13_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_SPM_to_RPM_13_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_OfficeOfRevenue_Outdated_CRM_SFA_14_S.webp" alt="Through 2026, more than one-half of enterprises, due to outdated CRM and SFA processes and system design, will be unable to deploy the latest AI technology to assist sales, partners and customer service thus limiting revenue growth.">  </div> <div class="captions"> <a 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href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Unified_Customer_Data_17_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Unified_Customer_Data_17_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Personalized_Site_Experience_18_S.webp" alt="By 2026, more than one-third of all digital commerce sites will use AI to provide a personalized experience for buyers, thus gaining a competitive advantage.">  </div> <div class="captions"> <a 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href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_GenAI_Enhance_UX_21_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_GenAI_Enhance_UX_21_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Unified_Customer_Journey_22_S.webp" alt="By 2026, less than one-half of enterprises will have a unified approach to data integration in support of customer journeys across all sales channels, including digital, reducing the likelihood of sustained engagement. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Unified_Customer_Journey_22_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Unified_Customer_Journey_22_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Behavior_Demand_Prediction_23_S.webp" alt="Through 2026, enterprises will continue to invest in consumer behavior and purchasing data to aid in demand forecasting and optimizing inventory for a better customer experience.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Behavior_Demand_Prediction_23_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_DigiCommerce_Behavior_Demand_Prediction_23_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Settlements_24_S.webp" alt="By 2026, fewer than 1 in 10 enterprises whose business model uses third-party products and services will have an integrated contract and billing system that also deals with partner settlements. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Settlements_24_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Settlements_24_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Bundles_25_S.webp" alt="By 2027, 1 in 5 enterprises will be engaged with a partner ecosystem to deliver bundled products and services to customers, adding customer value to offerings and expanding addressable markets. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Bundles_25_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Bundles_25_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Third-Party_Ecosystems_26_S.webp" alt="By 2027, 1 in 5 enterprises will develop both technical and commercial ecosystems with third parties in an effort to compete with large software providers.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Third-Party_Ecosystems_26_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Third-Party_Ecosystems_26_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Mgmt_Apps_27_S.webp" alt="Through 2026, a new generation of partner management applications for onboarding, SLA management, and origination and partner payments will replace existing ones that only focus on indirect channel selling. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Mgmt_Apps_27_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Mgmt_Apps_27_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Experience_28_S.webp" alt="Through 2026, less than 1 in 5 enterprises will brand and market a superior partner experience as a strategic advantage to attract and retain partners for revenue optimization. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Experience_28_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Partner_Experience_28_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Incentives_and_Knowledge_29_S.webp" alt="Through 2026, only one-third of enterprises will reconsider how they manage partners, how they align incentives and rebates, and how to improve a partner’s knowledge and operational effectiveness. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Incentives_and_Knowledge_29_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Incentives_and_Knowledge_29_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Voice_of_the_Partner_30_S.webp" alt="Through 2027, only one-third of enterprises will focus on the partner experience and a Voice of the Partner (VoP) program, leading to a lack of feedback on optimization efforts that impact the customer experience. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Voice_of_the_Partner_30_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_Voice_of_the_Partner_30_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_CRO_Partner_Territories_31_S.webp" alt="By 2026, over one-half of Chief Revenue Officers will find existing technology inadequate to balance and optimize partner territories and accounts to meet the quotas required to achieve maximum channel revenue potential. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_CRO_Partner_Territories_31_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_CRO_Partner_Territories_31_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_New_Experience_Tech_32_S.webp" alt="Through 2025, two-thirds of marketing leaders will conclude they need to deploy new technologies to improve partner marketing experiences and ensure integrated engagement across all channels. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_New_Experience_Tech_32_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_New_Experience_Tech_32_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_B2C_Vendor_Analytics_33_S.webp" alt="By 2026, less than one-quarter of all B2C commerce sites will utilize AI and vendor data to recommend which third-party digital products and services to bundle for customer experience optimization. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_B2C_Vendor_Analytics_33_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_B2C_Vendor_Analytics_33_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_AI_Customer_Knowledge_34_S.webp" alt="By 2026, two-thirds of vendors who use distributors will use AI to improve direct knowledge of the customer and to balance revenues across D2C and partners.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_AI_Customer_Knowledge_34_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_PartnerMgmt_AI_Customer_Knowledge_34_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Standard_Pricing_App_35_S.webp" alt="By 2026, over one-half of enterprises will have a non-spreadsheet-based standard pricing application to provide a uniform approach to support all revenue channels. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Standard_Pricing_App_35_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Standard_Pricing_App_35_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_AI-Aligned_Incentives_36_S.webp" alt="Through 2026, fewer than 1 in 5 enterprises will utilize AI and data to align incentives that ensure the right balance between direct, indirect, partner and digital commerce channels to achieve revenue targets.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_AI-Aligned_Incentives_36_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_AI-Aligned_Incentives_36_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRM_Evolve_Engagement_37_S.webp" alt="Through 2026, the CRM software category will evolve from a system of record to one of engagement so as to effectively optimize revenue across all channels. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRM_Evolve_Engagement_37_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRM_Evolve_Engagement_37_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Dedicated_Pricing_App_38_S.webp" alt="By 2027, 1 in 5 enterprises will deploy a dedicated pricing application to analyze, create and operationalize optimized pricing to reduce leakage and maximize revenues.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Dedicated_Pricing_App_38_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Dedicated_Pricing_App_38_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Integrated_CPQ_39_S.webp" alt="Through 2026, fewer than 1 in 5 enterprises will deploy an integrated CPQ and contract management system, leading to errors and delays and resulting in lost deals or a poor initial customer experience. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Integrated_CPQ_39_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Integrated_CPQ_39_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CPU_Pricing_Guardrails_40_S.webp" alt="Through 2026, fewer than 1 in 10 enterprises will deploy advanced CPQ applications that move pricing and margin guardrails to the point of sale, reducing target attainment.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CPU_Pricing_Guardrails_40_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CPU_Pricing_Guardrails_40_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRO_Org_Origin_41_S.webp" alt="Through 2026, over one-half of enterprises appointing a CRO will have done so from the sales organization, potentially leading to a focus that is too short-term to be effective. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRO_Org_Origin_41_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_CRO_Org_Origin_41_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Revenue_Planning_42_S.webp" alt="By 2026, less than one-quarter of enterprises will have a unified technology approach to revenue planning for the performance of revenue professionals across territories, accounts, quotas and incentives. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Revenue_Planning_42_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Revenue_Planning_42_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Approach_43_S.webp" alt="By 2026, less than 3 in 10 enterprises will have embraced a unified revenue performance management approach to guide leadership and operations; those that do not will fail to reach their revenue potential. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Approach_43_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Unified_Approach_43_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Incentive_Comp_Plans_44_S.webp" alt="Through 2026, fewer than 2 in 5 enterprises will develop incentive compensation plans for everyone on revenue-supporting teams, thus impacting the enterprise's ability to hit new, expansion and retention revenue targets. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Incentive_Comp_Plans_44_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Incentive_Comp_Plans_44_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Account_Segmentation_45_S.webp" alt="By 2026, fewer than 1 in 5 enterprises will utilize AI-assisted account segmentation linked to territory planning, reducing their ability to meet revenue targets.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Account_Segmentation_45_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Account_Segmentation_45_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_RPM_Subscription_Models_46_S.webp" alt="By 2027, more than 1 in 5 enterprises will deploy dedicated sales and revenue performance management in response to the changing business economics of subscription models and omnichannel selling to consistently achieve revenue targets.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_RPM_Subscription_Models_46_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_RPM_Subscription_Models_46_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheet_Confidence_47_S.webp" alt="Through 2026, more than one-half of enterprises will continue to use spreadsheets to create sales and revenue forecasts, resulting in a lack of confidence from the rest of the company. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheet_Confidence_47_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheet_Confidence_47_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Forecasts_48_S.webp" alt="By 2025, less than 2 in 5 enterprises will utilize AI-assisted sales and revenue forecasts to help validate bottom-up projections, continuing the lack of confidence in sales projections. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Forecasts_48_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Forecasts_48_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_SKU-level_Forecasts_49_S.webp" alt="Through 2026, less than 1 in 5 enterprises will utilize SKU-level sales and revenue forecasts, hindering more accurate margin forecasts and internal resource needs.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_SKU-level_Forecasts_49_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_SKU-level_Forecasts_49_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheets_and_Commissions_50_S.webp" alt="By 2026, over one-half of all enterprises will still rely on spreadsheets to compute sales commissions leading to a lack of transparency, errors and delay, all causing dissatisfaction among crucial sales staff. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheets_and_Commissions_50_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Spreadsheets_and_Commissions_50_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Territory_Planning_51_S.webp" alt="Through 2025, less than 1 in 10 enterprises will be using AI and advanced analytics to improve balanced and optimized territory planning, reducing the attainment of individual and team targets.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Territory_Planning_51_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Territory_Planning_51_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Plan_Templates_52_S.webp" alt="Through 2026, software providers will be utilizing AI to provide plan templates and optimization to both speed time-to-value and help enterprises deploy performance plans using best practices.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Plan_Templates_52_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_AI_Plan_Templates_52_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lack_Unified_Tech_53_S.webp" alt="Through 2026, one-third of Chief Revenue Officers will realize that their lack of unified technology to help align revenue supporting teams will hinder the ability to achieve targets and objectives.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lack_Unified_Tech_53_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lack_Unified_Tech_53_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Analytics_Forecast_Processes_54_S.webp" alt="By 2026, fewer than 1 in 5 enterprises will recognize that they will create additional value by building processes around data analytics and forecasts to adjust and enhance incentives, territories and quotas to achieve revenue objectives.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Analytics_Forecast_Processes_54_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Analytics_Forecast_Processes_54_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lifetime_Value_Territories_55_S.webp" alt="By 2026, less than one-quarter of sales and revenue operations teams will utilize lifetime value to create balanced territories in an effort to retain sales talent, thus hindering the achievement of revenue targets.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lifetime_Value_Territories_55_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RPM_Lifetime_Value_Territories_55_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Data-driven_Features_56_S.webp" alt="By 2026, more than one-half of enterprises will recognize that modernizing processes and SFA systems will be needed to enable new data-driven features that aid in maximizing sales effectiveness to achieve revenue targets.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Data-driven_Features_56_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Data-driven_Features_56_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Competitive_Insight_Tech_57_S.webp" alt="By 2026, more than one-half of sales enterprises will need new data-driven AI technology to gain market and competitive insights and enable sales professionals to adapt selling motions to engage effectively for optimal outcomes.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Competitive_Insight_Tech_57_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Competitive_Insight_Tech_57_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Talent_Recruiting_Analytics_58_S.webp" alt="By 2026, less than 2 in 5 enterprises will utilize advanced analytics to aid in both recruiting and identifying coaching and skills development to help individual sales professionals increase quota attainment.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Talent_Recruiting_Analytics_58_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Talent_Recruiting_Analytics_58_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Digital_Selling_Effectiveness_59_S.webp" alt="Through 2026, the category of sales enablement technology will evolve into sales engagement and focus on digital selling effectiveness to optimize revenue potential. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Digital_Selling_Effectiveness_59_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Digital_Selling_Effectiveness_59_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_GenAI_CPQ_Providers_60_S.webp" alt="Through 2026, CPQ software providers will introduce GenAI to improve implementation and administration of applications as well as to enhance the buyer experience.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_GenAI_CPQ_Providers_60_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_GenAI_CPQ_Providers_60_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_New_CPQ_App_61_S.webp" alt="By 2026, more than one-quarter of enterprises will have deployed a new configure, price, quote (CPQ) application to aid in compliance, reduce mistakes and to improve the buyer and customer experiences.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_New_CPQ_App_61_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_New_CPQ_App_61_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_AI_Buyer_Navigation_62_S.webp" alt="By 2025, less than one-quarter of enterprises will deploy GenAI-assisted technology to help navigate buyer enterprises and improve effectiveness in sales engagement. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_AI_Buyer_Navigation_62_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_AI_Buyer_Navigation_62_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Resource_Allocation_Tech_63_S.webp" alt="Through 2026, to effectively manage critical presales staff, enterprises will look to vendors to provide data-driven technologies to help optimize resource allocation, or risk creating bottlenecks in the sales process.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Resource_Allocation_Tech_63_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Resource_Allocation_Tech_63_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Online_Collaborative_CPQ_64_S.webp" alt="By 2026, less than one-quarter of selling enterprises will look to use online collaborative CPQ and mutual account plans to reduce sales cycles and maximize outcomes.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Online_Collaborative_CPQ_64_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Online_Collaborative_CPQ_64_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Effective_Omni_Channel_65_S.webp" alt="By 2026, one-half of sales enterprises will lack an effective, unified omnichannel selling environment to engage and motivate buyers purchasing products and services, resulting in unrealized sales opportunities.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Effective_Omni_Channel_65_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Effective_Omni_Channel_65_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Revenue_Platform_AI_66_S.webp" alt="By 2027, less than one-half of selling enterprises will have deployed a sales and revenue engagement platform that utilizes data and AI to lessen seller admin and manual tasks, reducing opportunities for sellers to achieve targets.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Revenue_Platform_AI_66_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SalesEngagement_Revenue_Platform_AI_66_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Subscriber_LifeCycle_Tech_67_S.webp" alt="Through 2026, more than one-half of enterprises will have dedicated technology that effectively and profitably supports subscription management processes and the subscriber life cycle.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Subscriber_LifeCycle_Tech_67_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Subscriber_LifeCycle_Tech_67_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Mixed_Revenue_Models_68_S.webp" alt="By 2027, over one-half of all enterprises will deploy a mixed revenue model that includes subscriptions and usage pricing in addition to one-time sales as enterprises make adjustments to remain competitive. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Mixed_Revenue_Models_68_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Mixed_Revenue_Models_68_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Usage-based_Pricing_69_S.webp" alt="By 2026, one-quarter of B2B subscription model enterprises will examine usage-based pricing to preserve competitiveness and enhance the customer experience.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Usage-based_Pricing_69_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Usage-based_Pricing_69_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_CPQ_70_S.webp" alt="Through 2026, less than one-quarter of enterprises will deploy an integrated Configure, Price, Quote (CPQ) and contract life cycle management (CLM) application within billing systems, leading to a degraded customer experience.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_CPQ_70_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_CPQ_70_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Manual_Quoting_Contracts_71_S.webp" alt="Through 2026, more than one-half of enterprises will still be using manual processes to integrate quotes and contracts, leading to billing and delivery errors and a poor customer experience.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Manual_Quoting_Contracts_71_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Manual_Quoting_Contracts_71_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Market_Platforms_Converge_72_S.webp" alt="Through 2025, the convergence of one-time, subscription and usage pricing models will result in software providers developing platforms that can provide for all types of revenue models.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Market_Platforms_Converge_72_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Market_Platforms_Converge_72_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Optimize_Interaction_Experiences_73_S.webp" alt="Through 2026, only one-third of enterprises will optimize the customer engagement experience and Voice of the Subscriber (VoS) program, reducing the ability to monitor and optimize experiences across channels of interaction.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Optimize_Interaction_Experiences_73_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Optimize_Interaction_Experiences_73_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Accretive_Business_Models_74_S.webp" alt="By 2026, driven by customer demand, more than one-half of enterprises will have adopted the subscription model in addition to one-time, resulting in a need to overcome fractured processes to avoid poor customer experiences.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Accretive_Business_Models_74_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Accretive_Business_Models_74_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Complex_Financial_Mgmt_75_S.webp" alt="By 2026, increased adoption of the subscription business model will lead to more complex pricing, rating and billing and if not successfully addressed, will diminish the customer experience and restrict growth.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Complex_Financial_Mgmt_75_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Complex_Financial_Mgmt_75_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_Monetiz_Testing_76_S.webp" alt="Through 2026, less than 1 in 10 of all enterprises will have integrated monetization testing capabilities as part of their revenue management systems delaying the time-to-value for product innovation.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_Monetiz_Testing_76_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Integrated_Monetiz_Testing_76_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Process_Mining_77_S.webp" alt="Through 2027, 1 in 4 enterprises will look to streamline subscription, revenue and billing operations by exploring AI-based process mining to optimize workflows and enhance the customer experience.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Process_Mining_77_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_Process_Mining_77_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Failed_Payments_78_S.webp" alt="Through 2027, one-quarter of enterprises will adopt AI-based solutions that help preempt and resolve failed payments, improving customer and business profitability.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Failed_Payments_78_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Failed_Payments_78_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Forecasting_Consumption_79_S.webp" alt="Through 2027, less than 1 in 5 enterprises will adopt AI-based forecasting for usage- and consumption-based pricing models, reducing predictability for customers and vendors.">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Forecasting_Consumption_79_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_SubscriptionMgmt_AI_Forecasting_Consumption_79_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> <div class="content"> <div class="img_outer">   <img class="img-fluid img_show" src="https://www.isg-research.net/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Rev_Lifecycle_Mgmt_80_S.webp" alt="By 2025, a new category called Revenue Lifecycle Management will emerge that covers technology that supports the modern lead to cash process to enable a positive customer experience, leading to sustained, profitable engagements. ">  </div> <div class="captions"> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Rev_Lifecycle_Mgmt_80_S.png" class="square" target="_blank">Download Square Assertion</a> <a href="https://www.ventanaresearch.com/hubfs/2024_Market_Assertions/Ventana_Research_2024_Assertion_RevMgmt_Rev_Lifecycle_Mgmt_80_R.png" class="rectangle" target="_blank">Download Rectangle Assertion</a> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd_area-row-6-padding dnd_area-row-6-vertical-alignment dnd-section dnd_area-row-6-max-width-section-centering"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd_area-column-10-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span 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class="row-fluid-wrapper row-depth-1 row-number-21 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-23" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-23 #focus_area .content_parent { display:grid; grid-template-columns:1fr 1fr 1fr; gap:30px; margin-top:15px; } #hs_cos_wrapper_dnd_area-module-23 #focus_area .content_parent .content { background:#f9f9f9; height:fit-content; display:flex; align-items:center; text-align:center; position:relative; color:#fff; overflow:hidden; -webkit-transition:background .5s ease-in-out; -moz-transition:background .5s ease-in-out; transition:background .5s ease-in-out; } #hs_cos_wrapper_dnd_area-module-23 #focus_area .content_parent .content:hover { background-color:rgba(37,90,137,0.9); } #hs_cos_wrapper_dnd_area-module-23 #focus_area .content_parent .content:before { border-bottom-color:rgba(204,97,39,1); border-left-color:rgba(204,97,39,1); } #hs_cos_wrapper_dnd_area-module-23 #focus_area .content_parent .content:before { content:""; position:absolute; top:0; right:0; border-width:0 30px 30px 0; border-style:solid; border-color:#fff #fff rgba(254,82,76,1) rgba(254,82,76,1); -webkit-box-shadow:0 1px 1px rgb(0 0 0/30%),-1px 1px 1px rgb(0 0 0/20%); -moz-box-shadow:0 1px 1px rgba(0,0,0,0.3),-1px 1px 1px rgba(0,0,0,0.2); box-shadow:0 1px 1px rgb(0 0 0/30%),-1px 1px 1px rgb(0 0 0/20%); -webkit-transition:border-color .2s ease-in-out; -moz-transition:border-color .2s ease-in-out; transition:border-color .2s ease-in-out; 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transition:border-color .2s ease-in-out; } #hs_cos_wrapper_dnd_area-module-23 #focus_area .content_parent .content:hover a h4 { color:#fff; transform:translate(0,-5px); -webkit-transform:translate(0,-5px); -o-transform:translate(0,-5px); -moz-transform:translate(0,-5px); -webkit-transition:all .3s ease-in-out; -moz-transition:all .3s ease-in-out; transition:all .3s ease-in-out; } @media (max-width:991px) { #hs_cos_wrapper_dnd_area-module-23 #focus_area .content_parent { grid-template-columns:1fr 1fr; } } @media (max-width:767px) { #hs_cos_wrapper_dnd_area-module-23 #focus_area .content_parent { grid-template-columns:1fr; } } </style> <section id="focus_area"> <div class="container-fluid p-0"> <div class="content_parent"> <div class="content"> <a href="/focus/officeofrevenue/digitalcommerce"> <h4> Digital Commerce </h4> </a> </div> <div class="content"> <a href="/focus/officeofrevenue/partnermanagement"> <h4> Partner Management </h4> </a> </div> <div class="content"> <a href="/focus/officeofrevenue/revenuemanagement"> <h4> Revenue Management </h4> </a> </div> <div class="content"> <a href="/focus/officeofrevenue/revenueperformancemanagement"> <h4> Sales & Revenue Performance Management </h4> </a> </div> <div class="content"> <a href="/focus/officeofrevenue/salesengagement"> <h4> Sales Engagement </h4> </a> </div> <div class="content"> <a href="/focus/officeofrevenue/subscriptionmanagement"> <h4> Subscription Management </h4> </a> </div> </div> </div> </section></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-23 dnd-section dnd_area-row-8-force-full-width-section dnd_area-row-8-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-24 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1681909352786" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_widget_1681909352786 #portfolio_by_tf form fieldset { display:flex; flex-wrap:wrap; justify-content:center; align-items:center; gap:10px; } #hs_cos_wrapper_widget_1681909352786 #portfolio_by_tf form fieldset:nth-child(2) { display:block; text-align:center; margin:40px 0px; } #hs_cos_wrapper_widget_1681909352786 i.moreInfo { position:relative; margin-left:5px; color:#fff; } #hs_cos_wrapper_widget_1681909352786 span.moreInfo { background:none repeat scroll 0 0 #F8F8F8; border-radius:4px; bottom:-45px; left:17px; margin-left:auto; margin-right:auto; color:#717171; font-size:13px; width:200px; padding:8px; position:absolute; display:none; cursor:pointer; z-index:1; font-family:'Open Sans',sans-serif; font-weight:500; } #hs_cos_wrapper_widget_1681909352786 span.moreInfo a { color:#096ac6; } #hs_cos_wrapper_widget_1681909352786 i.moreInfo:hover span.moreInfo { display:block; } #hs_cos_wrapper_widget_1681909352786 .portfolio-filters { list-style:none; } #hs_cos_wrapper_widget_1681909352786 .filter { display:inline-block; padding:15px; text-align:center; text-transform:uppercase; border:0; box-shadow:0 3px 6px rgba(0,0,0,0.1); -webkit-transition:background-color 0.2s,color 0.2s,transform 0.35s; -moz-transition:background-color 0.2s,color 0.2s,transform 0.35s; transition:background-color 0.2s,color 0.2s,transform 0.35s; scroll-behavior:smooth; cursor:pointer; } #hs_cos_wrapper_widget_1681909352786 .filter:hover { -webkit-transition:background-color 0.2s,color 0.2s,transform 0.35s; -moz-transition:background-color 0.2s,color 0.2s,transform 0.35s; transition:background-color 0.2s,color 0.2s,transform 0.35s; } #hs_cos_wrapper_widget_1681909352786 .filterBlue { color:rgba(255,255,255,.9); background-color:rgba(20,48,74,1); font-size:14px; font-weight:400; } #hs_cos_wrapper_widget_1681909352786 .filterBlue:hover { color:rgba(20,48,74,1); background-color:rgba(255,255,255,.9); } #hs_cos_wrapper_widget_1681909352786 .filterOrange { color:rgba(255,255,255,.9); background-color:rgba(204,97,39,1); } #hs_cos_wrapper_widget_1681909352786 .filterOrange:hover { color:rgba(19,49,74,1); background-color:rgba(255,255,255,.9); } #hs_cos_wrapper_widget_1681909352786 .filter.active { cursor:pointer; color:rgba(20,48,74,1); background-color:rgba(255,255,255,.9); -webkit-transition:background-color 0.2s,color 0.2s; -moz-transition:background-color 0.2s,color 0.2s; transition:background-color 0.2s,color 0.2s; } #hs_cos_wrapper_widget_1681909352786 .filter:focus { outline:0 none; } #hs_cos_wrapper_widget_1681909352786 .filter a { text-decoration:none; color:inherit; } #hs_cos_wrapper_widget_1681909352786 #Container .mix { display:none; text-align:center; transition:height 1s ease-in-out; } #hs_cos_wrapper_widget_1681909352786 #grid .mix { display:none; opacity:0; text-align:center; } #hs_cos_wrapper_widget_1681909352786 .portfolio-item { position:relative; display:inline-block; opacity:1; text-align:center; height:auto; } #hs_cos_wrapper_widget_1681909352786 .contentWrapper { position:relative; display:inline-block; opacity:1; text-align:center; max-width:300px; height:auto; background:#FFF; margin-bottom:35px; display:flex; flex-direction:column; gap:20px; margin:0px auto; padding-bottom:25px; } #hs_cos_wrapper_widget_1681909352786 .portfolio-image { position:relative; overflow:hidden; height:140px; width:100%; } #hs_cos_wrapper_widget_1681909352786 .contentHeader h6 { padding-top:10px; padding-right:10px; padding-bottom:10px; padding-left:15px; margin-top:0px; margin-bottom:0px; color:#fff; background:#123456; font-size:16px; font-weight:500; text-align:left; } #hs_cos_wrapper_widget_1681909352786 .contentMiddle { display:flex; height:180px; } 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hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="section_headline_text"><h1 style="text-align: center; font-size: 30px;"><strong><span style="color: #ffffff;">Browse the Content</span></strong></h1> <p style="text-align: center; font-size: 20px;"><span style="color: #ffffff;">Choose a focus and explore</span></p></div> </div>  <div class="container"> <form class="controls" id="Filters"> <fieldset> <button class="filter filterBlue" type="button" data-filter=".DigitalCommerce">Digital Commerce</button> <button class="filter filterBlue" type="button" data-filter=".partnermanagement">Partner Management</button> <button class="filter filterBlue" type="button" data-filter=".revenuemanagement">Revenue Management</button> <button class="filter filterBlue" type="button" data-filter=".sales_revenue_performance_management">Sales, Revenue & Performance Management</button> <button class="filter filterBlue" type="button" data-filter=".salesengagement">Sales Engagement</button> <button class="filter filterBlue" type="button" data-filter=".partnermanagement">Subscription Management</button> <button class="filter filterBlue" type="button" data-filter="all">View All</button> </fieldset> <fieldset> <button class="filter filterOrange" type="button" data-filter=".VOD">ISG Research On-Demand Premium Content</button><i class="fa fa-info-circle fa-1x moreInfo"><span class="moreInfo">ISG Research On-Demand is an advisory service that provides access to exclusive research and monthly dialogue with our analysts.<a href="/services">Visit the services page to learn more.</a></span></i> </fieldset> </form> </div> </div> <div class="container data_parent">  <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Ayara Earns Office of Revenue Digital Innovation Award for 2024" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Ayara_Earns_Office_of_Revenue_Digital_Innovation_Award_for_2024.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Ayara Earns Office of Revenue Digital Innovation Award for 2024</h5>  <p>Udemy earned the 2024 Office of Revenue Digital Innovation Award for its innovative use of data to aid in deal validation by introducing guardrails closer to the point of sale.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/ayara-earns-office-of-revenue-digital-innovation-award-for-2024">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective revenuemanagement " style=" text-align: center;" data-myorder="You Don’t Have to Put Up with a Manual Quote to Contract Process" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/You_Don%E2%80%99t_Have_to_Put_Up_with_a_Manual_Quote_to_Contract_Process.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>You Don’t Have to Put Up with a Manual Quote to Contract Process</h5>  <p>Digitization and standardization can overcome delays and inefficiencies in CPQ and CLM efforts, strengthening this crucial element of the sales and renewal process.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/you-dont-have-to-put-up-with-a-manual-quote-to-contract-process">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective revenuemanagement " style=" text-align: center;" data-myorder="What’s New in Technology for Office of Revenue?" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Whats_New_in_Technology_for_Office_of_Revenue.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>What’s New in Technology for Office of Revenue?</h5>  <p>Artificial intelligence fuels revenue generation activities to include new and existing customers, with focus on growth, customer experience, retention.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/whats-new-in-technology-for-office-of-revenue">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="The Buyers Guides for Subscription Management Classifies and Rates Software Providers" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/The_Buyers_Guides_for_Subscription_Management_Classifies_and_Rates_Software_Providers.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Buyers Guides for Subscription Management Classifies and Rates Software Providers</h5>  <p>Ventana Research offers market observations and overall results from the Subscription Management Buyers Guides for Office of Revenue software products. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/the-buyers-guides-for-subscription-management-classifies-and-rates-software-providers">View</a></div> </div> </div> <div class="portfolio-item mix VentanaCast " style=" text-align: center;" data-myorder="Revenue Life Cycle Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">VentanaCast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Revenue_Lifecycle_Management_VentanaCast.jpg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Life Cycle Management</h5>  <p>Much has changed in how business operates over the past decade. Existing trends have accelerated, affecting much of how we conduct business.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ventanacast/office_of_revenue/revenue_life_cycle_management">View</a></div> </div> </div> <div class="portfolio-item mix QandA revenuemanagement subscriptionmanagement " style=" text-align: center;" data-myorder="Revenue Lifecycle Management as a Strategic Initiative" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/business%20documents%20on%20office%20table%20with%20smart%20phone%20and%20laptop%20computer%20and%20graph%20business%20with%20social%20network%20diagram%20and%20two%20colleagues%20discussing%20data%20in%20the%20background-1.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Lifecycle Management as a Strategic Initiative</h5>  <p>Why are companies investing in Revenue Life Cycle Management (RLM) initiatives now? Learn more from Director of Research, Stephen Hurrell.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/office_of_revenue/revenue_lifecycle_management_as_a_strategic_initiative">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce revenuemanagement " style=" text-align: center;" data-myorder="What Is So Different About B2B Digital Commerce?" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/What_Is_So_Different_About_B2B_Digital_Commerce.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>What Is So Different About B2B Digital Commerce?</h5>  <p>Digital commerce is a growing part of the B2B customer experience and requires a broad view of, and incorporation into, the customer life cycle.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/what-is-so-different-about-b2b-digital-commerce">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective revenuemanagement salesengagement " style=" text-align: center;" data-myorder="From Lead to Cash to Revenue Life Cycle Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/From_Lead_to_Cash_to_Revenue_Life_Cycle_Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>From Lead to Cash to Revenue Life Cycle Management</h5>  <p>Investing in revenue lifecycle management by automating and digitizing processes helps support a sustained, successful buyer-seller relationship essential to achieving profitability.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/from-lead-to-cash-to-revenue-life-cycle-management">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective salesengagement " style=" text-align: center;" data-myorder="Salesloft Redefines Sales Engagement with AI" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Salesloft_Redefines_Sales_Engagement_with_AI.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Salesloft Redefines Sales Engagement with AI</h5>  <p>Salesloft’s cohesive, AI-based platform brings automation to the CRM landscape, leading to more efficient, effective and repeatable customer interactions.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/salesloft-redefines-sales-engagement-with-ai">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Akeron Vulki: A Sales Performance Application with a Difference" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Akeron_Vulki_A_Sales_Performance_Application_with_a_Difference.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Akeron Vulki: A Sales Performance Application with a Difference</h5>  <p>Akeron’s Vulki sales performance application adopts aggregation, allocation, forecasting and version control to support revenue organizations.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/akeron-vulki-a-sales-performance-application-with-a-difference">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective salesengagement " style=" text-align: center;" data-myorder="Sales Engagement or CRM – Which Way to the Sales Freeway?" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Sales_Engagement_or_CRM_Which_Way_to_the_Sales_Freeway.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Sales Engagement or CRM – Which Way to the Sales Freeway?</h5>  <p>CRM system providers are maximizing AI to compete with sales engagement systems to deliver comprehensive sales and analytic support.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/sales-engagement-or-crm-which-way-to-the-sales-freeway">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Lumen Earns Office of Revenue Digital Leadership Award with Anaplan" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Lumen_Earns_Office_of_Revenue_Digital_Leadership_Award_with_Anaplan.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Lumen Earns Office of Revenue Digital Leadership Award with Anaplan</h5>  <p>Lumen earned the 2023 Office of Revenue Digital Leadership Award for managing sales performance and streamlining planning with Anaplan.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/lumen-earns-office-of-revenue-digital-leadership-award-with-anaplan">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce partnermanagement revenuemanagement salesengagement subscriptionmanagement " style=" text-align: center;" data-myorder="2024 Market Agenda for Office of Revenue: Bring AI to the Table" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/2024_Market_Agenda_for_Office_of_Revenue_Bring_AI_to_the_Table.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>2024 Market Agenda for Office of Revenue: Bring AI to the Table</h5>  <p>The 2024 Office of Revenue Market Agenda offers insights to help enterprises identify and embrace emerging technology for strategy, planning and operations.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/2024-market-agenda-for-office-of-revenue-bring-ai-to-the-table">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective revenuemanagement " style=" text-align: center;" data-myorder="Align Incentive Compensation and Multi-Channel Sales to Protect Growth" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Align_Incentive_Compensation_and_Multi-Channel_Sales_to_Protect_Growth.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Align Incentive Compensation and Multi-Channel Sales to Protect Growth</h5>  <p>Organizations with omnichannel sales must align incentive compensation and revenue management to ensure successful target achievement.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/align-incentive-compensation-and-multi-channel-sales-to-protect-growth">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Margin Highlights the Need for Sales and Revenue Planning" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Margin_Highlights_the_Need_for_Sales_and_Revenue_Planning.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Margin Highlights the Need for Sales and Revenue Planning</h5>  <p>Organizations selling subscription and usage-based products need to plan revenue targets across different channels, recognizing the impact on margin.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/margin-highlights-the-need-for-sales-and-revenue-planning">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective revenuemanagement " style=" text-align: center;" data-myorder="Vendavo Enables Real-Time Price Optimization to Enhance Profitability" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Vendavo_Enables_Real-Time_Price_Optimization_to_Enhance_Profitability.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Vendavo Enables Real-Time Price Optimization to Enhance Profitability</h5>  <p>Vendavo’s flexible price management and optimization software enables organizations to determine the most effective pricing strategy in real time.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/vendavo-enables-real-time-price-optimization-to-enhance-profitability">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective revenuemanagement salesengagement " style=" text-align: center;" data-myorder="Today’s Go-to-Market Strategies Must Align Sales and Marketing" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Todays_Go-to-Market_Strategies_Must_Align_Sales_and_Marketing.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Today’s Go-to-Market Strategies Must Align Sales and Marketing</h5>  <p>The changing behavior of buying organizations requires a more unified, continuous go-to-market process that aligns sales and marketing.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/todays-go-to-market-strategies-must-align-sales-and-marketing">View</a></div> </div> </div> <div class="portfolio-item mix White Paper revenuemanagement subscriptionmanagement " style=" text-align: center;" data-myorder="Fixing Failed Payments" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">White Paper</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_513236251.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Fixing Failed Payments</h5>  <p>Failed customer payments for recurring subscriptions are often seen as a cost of doing business when using subscription revenue models.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/white_paper/office_of_revenue/fixing_failed_payments">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective revenuemanagement salesengagement " style=" text-align: center;" data-myorder="Evisort Incorporates AI for Efficient Contract Life Cycle Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Evisort_Incorporates_AI_for_Efficient_Contract_Life_Cycle_Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Evisort Incorporates AI for Efficient Contract Life Cycle Management</h5>  <p>Evisort uses artificial intelligence with digitized contracts to automate the labor-intensive and time-consuming tasks of analyzing and managing contracts.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/evisort-incorporates-ai-for-efficient-contract-life-cycle-management">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective revenuemanagement salesengagement " style=" text-align: center;" data-myorder="Future of CRM has Sales Engagement Potential" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Future_of_CRM_has_Sales_Engagement_Potential.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Future of CRM has Sales Engagement Potential</h5>  <p>CRM systems will continue to add sales engagement functionality and, if innovative, will develop a next-generation sales engagement platform.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/future-of-crm-has-sales-engagement-potential">View</a></div> </div> </div> <div class="portfolio-item mix QandA " style=" text-align: center;" data-myorder="Enable the Modern Revenue Team by Modernizing Lead to Cash" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Unposed%20group%20of%20creative%20business%20people%20in%20an%20open%20concept%20office%20brainstorming%20their%20next%20project.-2.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Enable the Modern Revenue Team by Modernizing Lead to Cash</h5>  <p>Major trends continue to reflect the changing ways that customers want to buy and engage with vendors.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/office_of_revenue/enable_the_modern_revenue_team_by_modernizing_lead_to_cash">View</a></div> </div> </div> <div class="portfolio-item mix QandA " style=" text-align: center;" data-myorder="Modernize Lead to Cash Without Pausing the Business" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Double%20exposure%20of%20business%20man%20hand%20working%20on%20blank%20screen%20laptop%20computer%20on%20wooden%20desk%20as%20concept.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Modernize Lead to Cash Without Pausing the Business</h5>  <p>Major trends continue to reflect the changing ways that customers want to buy and engage with vendors.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/office_of_revenue/modernize_lead_to_cash_without_pausing_the_business">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="SAP is Vendor of Merit in RPM Buyers Guide" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_SAP_is_Vendor_of_Merit_in_RPM_Buyers_Guide.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>SAP is Vendor of Merit in RPM Buyers Guide</h5>  <p>Ventana Research assesses revenue performance management software from SAP.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/sap-is-vendor-of-merit-in-rpm-buyers-guide">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Salesforce is Vendor of Merit in RPM Buyers Guide" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Salesforce_is_Vendor_of_Merit_in_RPM_Buyers_Guide.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Salesforce is Vendor of Merit in RPM Buyers Guide</h5>  <p>Ventana Research assesses revenue performance management software from Salesforce.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/salesforce-is-vendor-of-merit-in-rpm-buyers-guide">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Xactly is Vendor of Assurance in RPM Buyers Guide" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Xactly_is_Vendor_of_Assurance_in_RPM_Buyers_Guide.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Xactly is Vendor of Assurance in RPM Buyers Guide</h5>  <p>Ventana Research assesses revenue performance management software from Xactly.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/xactly-is-vendor-of-assurance-in-rpm-buyers-guide">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce salesengagement " style=" text-align: center;" data-myorder="Generative AI Helps Sales in Practical Ways" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Generative_AI_Helps_Sales_in_Practical_Ways.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Generative AI Helps Sales in Practical Ways</h5>  <p>Generative AI will boost sales productivity by helping to personalize outreach at scale and generate tailored sales enablement to improve win rates.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/generative-ai-helps-sales-in-practical-ways">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Board International is Exemplary in RPM Buyers Guide" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Board_International_is_Exemplary_in_RPM_Buyers_Guide.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Board International is Exemplary in RPM Buyers Guide</h5>  <p>Ventana Research assesses revenue performance management software from Board International.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/board-international-is-exemplary-in-rpm-buyers-guide">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Anaplan is Exemplary in Revenue Performance Management Buyers Guide" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Anaplan_is_Exemplary_in_Revenue_Performance_Management_Buyers_Guide.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Anaplan is Exemplary in Revenue Performance Management Buyers Guide</h5>  <p>Ventana Research assesses revenue performance management software from Anaplan.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/anaplan-is-exemplary-in-revenue-performance-management-buyers-guide">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Varicent is Innovative in Revenue Performance Management Buyers Guide" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Varicent_is_Innovative_in_Revenue_Performance_Management_Buyers_Guide.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Varicent is Innovative in Revenue Performance Management Buyers Guide</h5>  <p>Ventana Research assesses revenue performance management software from Varicent.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/varicent-is-innovative-in-revenue-performance-management-buyers-guide">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Oracle is Exemplary in Revenue Performance Management Buyers Guide" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Oracle_is_Exemplary_in_Revenue_Performance_Management_Buyers_Guide.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Oracle is Exemplary in Revenue Performance Management Buyers Guide</h5>  <p>Ventana Research assesses revenue performance management software from Oracle.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/oracle-is-exemplary-in-revenue-performance-management-buyers-guide">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="The Buyers Guide for RPM Classifies and Rates Vendors" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/The_Buyers_Guide_for_RPM_Classifies_and_Rates_Vendors.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Buyers Guide for RPM Classifies and Rates Vendors</h5>  <p>The RPM Buyers Guide 2023 gauges how well offerings from seven vendors match buyers’ requirements for Office of Revenue software products.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/the-buyers-guide-for-rpm-classifies-and-rates-vendors">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Market Observations from the Revenue Performance Management Buyers Guide" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Market_Observations_from_the_Revenue_Performance_Management_Buyers_Guide.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Market Observations from the Revenue Performance Management Buyers Guide</h5>  <p>Ventana Research offers market observations from the Revenue Performance Management Buyers Guide 2023 for Office of Revenue software products.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/market-observations-from-the-revenue-performance-management-buyers-guide">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce " style=" text-align: center;" data-myorder="Salesforce Adds Generative AI to Enhance Digital Commerce" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Salesforce_Adds_Generative_AI_to_Enhance_Digital_Commerce.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Salesforce Adds Generative AI to Enhance Digital Commerce</h5>  <p>With the addition of generative AI, Salesforce’s Data and Commerce Cloud applications deliver tools to enhance buyer engagement and increase sales.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/salesforce-adds-generative-ai-to-enhance-digital-commerce">View</a></div> </div> </div> <div class="portfolio-item mix QandA " style=" text-align: center;" data-myorder="Sales Success Does Not Happen by Chance" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/business%20documents%20on%20office%20table%20with%20smart%20phone%20and%20digital%20tablet%20and%20graph%20business%20with%20social%20network%20diagram%20and%20man%20working%20in%20the%20background.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Sales Success Does Not Happen by Chance</h5>  <p>There is no argument that you must successfully execute to achieve sales and revenue targets. With omnichannel selling and more complex revenue and pricing models, sales and revenue planning leaves this less to chance.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/office_of_revenue/sales_success_does_not_happen_by_chance">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Why Incentive Compensation Is Right for More Than Sales" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Why_Incentive_Compensation_Is_Right_for_More_Than_Sales.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Why Incentive Compensation Is Right for More Than Sales</h5>  <p>As more employees qualify for incentive compensation, organizations should evaluate and upgrade comp management systems to ensure fair, accurate payouts.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://blog.ventanaresearch.com/why-incentive-compensation-is-right-for-more-than-sales">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce revenuemanagement salesengagement " style=" text-align: center;" data-myorder="PROS Brings Intelligent Pricing Applications to Market" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/PROS_Brings_Intelligent_Pricing_Applications_to_Market.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>PROS Brings Intelligent Pricing Applications to Market</h5>  <p>PROS announces cloud-based, AI-driven price determination and CPQ applications at the PROS Outperform 2023 event.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/pros-brings-intelligent-pricing-applications-to-market">View</a></div> </div> </div> <div class="portfolio-item mix VentanaCast " style=" text-align: center;" data-myorder="The Modern, Agile Sales Team" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">VentanaCast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/The_Modern_Agile_Sales_Team_Cover_Image.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Modern, Agile Sales Team</h5>  <p>Nothing is more constant than change when it comes to selling. When we talk with sales leaders, they observe that selling today is harder than ever.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ventanacast/office_of_revenue/the_modern_agile_sales_team">View</a></div> </div> </div> <div class="portfolio-item mix VentanaCast " style=" text-align: center;" data-myorder="Agile Workforce Planning" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">VentanaCast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Agile_Workforce_Planning_Cover_Image.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Agile Workforce Planning</h5>  <p>Deals do not sell themselves, people do. And today, many sales leaders are challenged with retaining the people that get these deals closed.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ventanacast/office_of_revenue/agile_workforce_planning">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Conga Earns Office of Revenue Digital Innovation Award for 2023" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Conga_Earns_Office_of_Revenue_Digital_Innovation_Award_for_2023.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Conga Earns Office of Revenue Digital Innovation Award for 2023</h5>  <p>Conga supports a more integrated and unified quote-to-cash process, earning it the 2023 Ventana Research Office of Revenue Digital Innovation award. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/conga-earns-office-of-revenue-digital-innovation-award-for-2023">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective revenuemanagement " style=" text-align: center;" data-myorder="Planning Matters to Sales and Revenue Performance Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Planning_Matters_to_Sales_and_Revenue_Performance_Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Planning Matters to Sales and Revenue Performance Management</h5>  <p>Sales and revenue planning develop and build integrated territory, incentive compensation and resource plans that are driven by overall company objectives.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/planning-matters-to-sales-and-revenue-performance-management">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective revenuemanagement " style=" text-align: center;" data-myorder="Why Pricing Should Matter for Everyone" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Why_Pricing_Should_Matter_for_Everyone.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Why Pricing Should Matter for Everyone</h5>  <p>Price management software helps contend with increasingly complex sales forces, such as omnichannel buying, mixed pricing and revenue models, profitability.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/why-pricing-should-matter-for-everyone">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Maxio is Vendor of Merit in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Maxio_is_Vendor_of_Merit_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Maxio is Vendor of Merit in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Maxio.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/maxio-is-vendor-of-merit-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Ordway is Vendor of Merit in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Ordway_is_Vendor_of_Merit_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Ordway is Vendor of Merit in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Ordway.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/ordway-is-vendor-of-merit-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="OneBill is Vendor of Merit in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_OneBill_is_Vendor_of_Merit_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>OneBill is Vendor of Merit in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from OneBill.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/onebill-is-vendor-of-merit-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="FastSpring is Vendor of Merit in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_FastSpring_is_Vendor_of_Merit_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>FastSpring is Vendor of Merit in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from FastSpring.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/fastspring-is-vendor-of-merit-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Recurly is Vendor of Merit in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Recurly_is_Vendor_of_Merit_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Recurly is Vendor of Merit in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Recurly.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/recurly-is-vendor-of-merit-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="RecVue is Vendor of Merit in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_RecVue_is_Vendor_of_Merit_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>RecVue is Vendor of Merit in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from RecVue.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/recvue-is-vendor-of-merit-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="CloudSense is Vendor of Merit in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_CloudSense_is_Vendor_of_Merit_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>CloudSense is Vendor of Merit in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from CloudSense.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/cloudsense-is-vendor-of-merit-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="LogiSense is Vendor of Merit in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_LogiSense_is_Vendor_of_Merit_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>LogiSense is Vendor of Merit in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from LogiSense.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/logisense-is-vendor-of-merit-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="NetSuite is Vendor of Merit in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_NetSuite_is_Vendor_of_Merit_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>NetSuite is Vendor of Merit in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from NetSuite.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/netsuite-is-vendor-of-merit-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Vindicia is Vendor of Merit in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Vindicia_is_Vendor_of_Merit_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Vindicia is Vendor of Merit in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Vindicia.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/vindicia-is-vendor-of-merit-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Chargebee is Innovative Vendor in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Chargebee_is_Innovative_Vendor_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Chargebee is Innovative Vendor in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Chargebee.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/chargebee-is-innovative-vendor-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Aria Systems is Innovative in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Aria_Systems_is_Innovative_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Aria Systems is Innovative in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Aria Systems.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/aria-systems-is-innovative-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Zuora is Exemplary in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Zuora_is_Exemplary_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Zuora is Exemplary in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Zuora.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/zuora-is-exemplary-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Zoho is Exemplary in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Zoho_is_Exemplary_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Zoho is Exemplary in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Zoho.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/zoho-is-exemplary-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Conga is Exemplary in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Conga_is_Exemplary_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Conga is Exemplary in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Conga.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/conga-is-exemplary-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="SAP is Exemplary in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_SAP_is_Exemplary_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>SAP is Exemplary in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from SAP.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/sap-is-exemplary-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Gotransverse is Exemplary in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Gotransverse_is_Exemplary_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Gotransverse is Exemplary in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Gotransverse.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/gotransverse-is-exemplary-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Salesforce is Exemplary in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Salesforce_is_Exemplary_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Salesforce is Exemplary in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Salesforce.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/salesforce-is-exemplary-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="FinancialForce is Exemplary in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_FinancialForce_is_Exemplary_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>FinancialForce is Exemplary in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from FinancialForce.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/financialforce-is-exemplary-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Oracle is Exemplary in Subscription Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Oracle_is_Exemplary_in_Subscription_Management_Value_Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Oracle is Exemplary in Subscription Management Value Index</h5>  <p>Ventana Research assesses subscription management software from Oracle.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/oracle-is-exemplary-in-subscription-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="BillingPlatform is Exemplary and Leader in Subscription Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_BillingPlatform_is_Exemplary_and_Leader_in_Subscription_Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>BillingPlatform is Exemplary and Leader in Subscription Management</h5>  <p>Ventana Research assesses subscription management software from BillingPlatform.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/billingplatform-is-exemplary-and-leader-in-subscription-management">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="The Subscription Management Value Index Classifies and Rates Vendors" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/The_Subscription_Management_Value_Index_Classifies_and_Rates_Vendors.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Subscription Management Value Index Classifies and Rates Vendors</h5>  <p>The Subscription Management Value Index 2023 gauges how well offerings from 21 vendors match buyers’ requirements for subscription management software.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/the-subscription-management-value-index-classifies-and-rates-vendors">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Subscription Management Market Dynamics for Buyers on Contracting and Analytics" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Subscription_Management_Market_Dynamics_for_Buyers_on_Contracting_and_Analytics.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Subscription Management Market Dynamics for Buyers on Contracting and Analytics</h5>  <p>Ventana Research offers part two of its market observations from the Subscription Management Value Index 2023 for subscription management software products. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/subscription-management-market-dynamics-for-buyers-on-contracting-and-analytics">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Subscription Management Market Observations for Buyers" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Subscription_Management_Market_Observations_for_Buyers.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Subscription Management Market Observations for Buyers</h5>  <p>Ventana Research offers part one of its market observations from the Subscription Management Value Index 2023 for subscription management software products.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/subscription-management-market-observations-for-buyers">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective revenuemanagement subscriptionmanagement " style=" text-align: center;" data-myorder="Conga Propels a Revenue-Focused Revolution" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Conga_Propels_a_Revenue-Focused_Revolution.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Conga Propels a Revenue-Focused Revolution</h5>  <p>Conga’s revenue life cycle management platform organizes all revenue aspects across an organization to improve processes and uncover new opportunities.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/conga-propels-a-revenue-focused-revolution">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective revenuemanagement " style=" text-align: center;" data-myorder="PROS Maximizes Pricing for Revenue Impact" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_PROS_Maximizes_Pricing_for_Revenue_Impact.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>PROS Maximizes Pricing for Revenue Impact</h5>  <p>The PROS artificial intelligence-powered platform helps organizations make data-driven decisions to optimize pricing and revenue management capabilities.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/pros-maximizes-pricing-for-revenue-impact">View</a></div> </div> </div> <div class="portfolio-item mix White Paper " style=" text-align: center;" data-myorder="Modernizing Lead to Cash for Sustained Profitability" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">White Paper</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_449752669.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Modernizing Lead to Cash for Sustained Profitability</h5>  <p>Customers understand that the benefits of products and services sold via the subscription model include predictability and the sharing of risk on a purchase with the vendor.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/white_paper/office_of_revenue/modernizing_lead_to_cash_for_sustained_profitability">View</a></div> </div> </div> <div class="portfolio-item mix eBook " style=" text-align: center;" data-myorder="Agile Incentive Compensation Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Agile_Incentive_Comp_Mgmt_Header.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Agile Incentive Compensation Management</h5>  <p>Larger organizations with complex sales hierarchies require a dedicated system that can accommodate and support their crediting and compensation needs.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/office_of_revenue/agile_incentive_compensation_management">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective revenuemanagement sales_revenue_performance_management " style=" text-align: center;" data-myorder="Ayara’s Frictionless Guardrails Prevent Revenue Leakage" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Ayaras_Frictionless_Guardrails_Prevent_Revenue_Leakage.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Ayara’s Frictionless Guardrails Prevent Revenue Leakage</h5>  <p>Ayara’s revenue operations application analyzes transactions for optimal profitability, preventing cash leakage and revenue loss.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/ayaras-frictionless-guardrails-prevent-revenue-leakage">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective salesengagement " style=" text-align: center;" data-myorder="Reclaim the Value in Your CRM System" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Reclaim_the_Value_in_Your_CRM_System.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Reclaim the Value in Your CRM System</h5>  <p>Organizations that have allowed customer relationship management systems to suffer from neglect must revitalize these platforms to remain competitive.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/reclaim-the-value-in-your-crm-system">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="The Monetization of Subscriptions with Zuora" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_The_Monetization_of_Subscriptions_with_Zuora.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Monetization of Subscriptions with Zuora</h5>  <p>Zuora expands its reach in subscription management with enhancements to consumption pricing support, integrated CPQ, alongside its Zephr acquisition.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/the-monetization-of-subscriptions-with-zuora">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective salesengagement " style=" text-align: center;" data-myorder="Mediafly Helps Organizations Optimize Revenue Streams" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Mediafly_Helps_Organizations_Optimize_Revenue_Streams.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Mediafly Helps Organizations Optimize Revenue Streams</h5>  <p>Mediafly’s Revenue360 is designed to help organizations better manage pricing, sales and revenue-generation efforts to optimize revenue streams.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/mediafly-helps-organizations-optimize-revenue-streams">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="SugarCRM Provides Integrated CRM for Selling and Marketing" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_SugarCRM_Provides_Integrated_CRM_for_Selling_and_Marketing.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>SugarCRM Provides Integrated CRM for Selling and Marketing</h5>  <p>SugarCRM Provides Integrated CRM for Selling and Marketing</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/sugarcrm-provides-integrated-crm-for-selling-and-marketing">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective revenuemanagement " style=" text-align: center;" data-myorder="Why Configure, Price & Quote Should Be Important to Sales" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Why%20Configure%2c%20Price%20&%20Quote%20Should%20Be%20Important%20to%20Sales.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Why Configure, Price & Quote Should Be Important to Sales</h5>  <p>More industries are seeing the value of a structured CPQ process as a key component of overall sales and revenue engagement and execution.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/why-configure-price-quote-should-be-important-to-sales">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce sales_revenue_performance_management " style=" text-align: center;" data-myorder="The Revolution in Revenue in 2023: Ventana Research Market Agenda" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/The%20Revolution%20in%20Revenue%20in%202023%20Ventana%20Research%20Market%20Agenda.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Revolution in Revenue in 2023: Ventana Research Market Agenda</h5>  <p>Ventana Research recently announced its 2023 research agenda for the Office of Revenue, continuing the guidance we’ve offered for nearly two decades to help organizations realize their optimal value from applying technology to improve business outcom</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/the-revolution-in-revenue-in-2023-ventana-research-market-agenda">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective salesengagement " style=" text-align: center;" data-myorder="Enable Sales to Engage and Sell with Technology" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Enable%20Sales%20to%20Engage%20and%20Sell%20with%20Technology.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Enable Sales to Engage and Sell with Technology</h5>  <p>Technological enhancements enabled by the internet and cloud vendors have improved the options for sales enablement.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/enable-sales-to-engage-and-sell-with-technology">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="KPMG AG Earns Digital Leadership Award in Office of Revenue with Board" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_KPMG_AG_Earns_Digital_Leadership_Award_in_Office_of_Revenue_with_Board.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>KPMG AG Earns Digital Leadership Award in Office of Revenue with Board</h5>  <p>KPMG earned the 2022 Digital Leadership Award in Office of Revenue for using Board to develop a sales and revenue forecasting system.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/kpmg-ag-earns-digital-leadership-award-in-office-of-revenue-with-board">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Varicent Maximizes Sales Performance for Revenue Potential" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Varicent_Maximizes_Sales_Performance_for_Revenue_Potential.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Varicent Maximizes Sales Performance for Revenue Potential</h5>  <p>Varicent’s sales performance management software assists sales organizations with effectively managing sales teams and revenue outcomes.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/varicent-maximizes-sales-performance-for-revenue-potential">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="BillingPlatform Enables Quote-to-Cash Monetization" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_BillingPlatform_Enables_Quote-to-Cash_Monetization.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>BillingPlatform Enables Quote-to-Cash Monetization</h5>  <p>BillingPlatform integrates with existing front- and back-office systems to support quote-to-cash processes for organizations with mixed business models.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/billingplatform-enables-quote-to-cash-monetization">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective partnermanagement subscriptionmanagement " style=" text-align: center;" data-myorder="Partner Ecosystem Success Relies on Targeted Technology" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Partner_Ecosystem_Success_Relies_on_Targeted_Technology.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Partner Ecosystem Success Relies on Targeted Technology</h5>  <p>As more organizations integrate complementary offers from third parties, technology to manage diverse partner ecosystems is evolving.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/partner-ecosystem-success-relies-on-targeted-technology">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective sales_revenue_performance_management " style=" text-align: center;" data-myorder="Revenue Operations Guides the Modern Revenue Organization" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Revenue_Operations_Guides_the_Modern_Revenue_Organization.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Operations Guides the Modern Revenue Organization</h5>  <p>By adopting a revenue operations approach, organizations gain a greater understanding of the entirety of the customer life cycle and team engagement.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/revenue-operations-guides-the-modern-revenue-organization">View</a></div> </div> </div> <div class="portfolio-item mix Research Perspective " style=" text-align: center;" data-myorder="Defining Efficient, Equitable Sales Territories in a Dynamic World" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Research Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_450926502.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Defining Efficient, Equitable Sales Territories in a Dynamic World</h5>  <p>Change has been a constant fixture in territory planning. Be it a new competitor in the marketplace or an unexpected event, managers must be able to balance dynamic conditions on the fly as they develop territories for their teams.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/research_perspective/office_of_revenue/defining_efficient_equitable_sales_territories_in_a_dynamic_world">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Revenue Model Mix Optimization for Every Organization" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Revenue_Model_Mix_Optimization_for_Every_Organization.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Model Mix Optimization for Every Organization</h5>  <p>Organizations considering a mixed-revenue model need to address the overall organizational impact, especially to the customer experience.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/revenue-model-mix-optimization-for-every-organization">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective revenuemanagement " style=" text-align: center;" data-myorder="Conga Automates the Revenue Life Cycle from Quotes to Contracts" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Conga_Automates_the_Revenue_Life_Cycle_from_Quotes_to_Contracts.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Conga Automates the Revenue Life Cycle from Quotes to Contracts</h5>  <p>Conga’s Revenue Lifecycle Suite standardizes and automates the completion of the sales cycle, allowing organizations to more effectively generate deals.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/conga-automates-the-revenue-life-cycle-from-quotes-to-contracts">View</a></div> </div> </div> <div class="portfolio-item mix Viewpoint " style=" text-align: center;" data-myorder="Effective Revenue Operations Need Data and Analytics" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Viewpoint</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Group%20of%20young%20colleagues%20using%20laptop%20at%20office.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Effective Revenue Operations Need Data and Analytics</h5>  <p>One of the more significant changes underway in organizations is the shift from a new customer sales focus as the main driver of growth to an equal emphasis on the overall customer experience as a driver of renewal and expansion.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/viewpoint/office_of_revenue/effective_revenue_operations_need_data_and_analytics">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Initiatives using AI Improve Marketing and Sales Effectiveness" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Initiatives%20using%20AI%20Improve%20Marketing%20and%20Sales%20Effectiveness.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Initiatives using AI Improve Marketing and Sales Effectiveness</h5>  <p>I have written about vendor efforts to use artificial intelligence (AI) and advanced analytics in their applications targeted at sales and revenue teams to improve focus and prioritize activities, both for pipeline management as well as individual op</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/initiatives-using-ai-improve-marketing-and-sales-effectiveness">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="B2B Digital Commerce: The Good, Bad and Needed" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_B2B_Digital_Commerce_The_Good_Bad_and_Needed.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>B2B Digital Commerce: The Good, Bad and Needed</h5>  <p>You would be forgiven for thinking that no one buys anything in person any more given the pages of digital ink spilled over the rise of digital commerce led by the rise and rise of Amazon. However, one quick errand run on a Saturday morning would eas</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/b2b-digital-commerce-the-good-bad-and-needed">View</a></div> </div> </div> <div class="portfolio-item mix Webinar " style=" text-align: center;" data-myorder="Webinar: Sales Stories from the Frontline" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Webinar</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Sales-Stories-from-the-Frontline-1200x652.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Webinar: Sales Stories from the Frontline</h5>  <p>Today’s sales organizations are faced with many challenges when it comes to realizing the full potential of assigned territories and account locations. Simultaneously, organizations need to be agile in order to support their sales leadership and oper</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/webinar/sales-stories-from-the-frontline-registration">View</a></div> </div> </div> <div class="portfolio-item mix Webinar DigitalCommerce " style=" text-align: center;" data-myorder="The Modern Age of Revenue Operations" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Webinar</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Varicent%20Webinar/Replay-Email-Header-The-Modern-Age-of-Revenue-Operations-1.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Modern Age of Revenue Operations</h5>  <p>The need to optimize revenue from all buying and selling channels is essential for every organization that wishes to maximize their potential. To achieve it requires a dedication to have the insights that come from analytics applied to the sales chan</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/webinar/the-modern-age-of-revenue-operations-registration">View</a></div> </div> </div> <div class="portfolio-item mix Webinar DigitalCommerce " style=" text-align: center;" data-myorder="Webinar : Revenue and Margin Improvement" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Webinar</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_423995694.webp) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Webinar : Revenue and Margin Improvement</h5>  <p>Pricing determines not just revenue, but also margin. And margin is vital to ensuring profitability. So pricing both serves to generate volume, and hence revenue. Given the importance of pricing, it is surprising how few companies use data and purpos</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/webinar/revenue-and-margin-improvement-registration">View</a></div> </div> </div> <div class="portfolio-item mix Webinar DigitalCommerce " style=" text-align: center;" data-myorder="WEBINAR: Selling Your Sales Organization on Some Hard Truths" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Webinar</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Selling%20Your%20Sales%20Organization%20on%20Some%20Hard%20Truths%20Replay%20Featured%20Image.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>WEBINAR: Selling Your Sales Organization on Some Hard Truths</h5>  <p>The webinar is designed to introduce sales organizations to the innovation and best practices in addressing the perennial issue of declining quota attainment among sales organizations. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/webinar/selling-your-sales-organization-on-some-hard-truths-registration">View</a></div> </div> </div> <div class="portfolio-item mix VentanaCast revenuemanagement subscriptionmanagement " style=" text-align: center;" data-myorder="Revenue Management: Opportunity for Innovation and Organization" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">VentanaCast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/learning%20management%20%281%29.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Management: Opportunity for Innovation and Organization</h5>  <p>The concept of Revenue Management represents significant change in how organizations manage the operations and performance of revenue—across EVERY channel.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ventanacast/revenue_management_opportunity_for_innovation_and_organization">View</a></div> </div> </div> <div class="portfolio-item mix VentanaCast subscriptionmanagement " style=" text-align: center;" data-myorder="Streamline Subscriber Experiences" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">VentanaCast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/internships_page/internship_1.jpg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Streamline Subscriber Experiences</h5>  <p>The subscription and supporting business model has been around for a long time, think newspapers and magazines, but in the current digital age.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ventanacast/sales/streamline_subscriber_experiences">View</a></div> </div> </div> <div class="portfolio-item mix VentanaCast " style=" text-align: center;" data-myorder="How to Plan for Revenue Success" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">VentanaCast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Employee%20Experience_AdobeStock_250036555-med.jpg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>How to Plan for Revenue Success</h5>  <p>It’s no secret that sales leaders continue to face challenges in hitting their revenue targets. This is due to many complex factors, but three trends are key.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ventanacast/office_of_revenue/how_to_plan_for_revenue_success">View</a></div> </div> </div> <div class="portfolio-item mix Videocast DigitalCommerce " style=" text-align: center;" data-myorder="Implementing Price Management for Success" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Videocast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Asset%20Featured%20Images/White%20Papers/AdobeStock_84462535_Beyond_Keeping_Lights_On_Cover_Image.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Implementing Price Management for Success</h5>  <p>Approaches to “pricing,” or the discipline of setting prices, vary across industries and across different organizations within the same industry. Many factors determine how companies go about pricing, but with the rise of the digital economy and the </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/videocast/implementing_price_management_for_success?hs_preview=YBwQJFvr-48709638259">View</a></div> </div> </div> <div class="portfolio-item mix QandA subscriptionmanagement " style=" text-align: center;" data-myorder="Accounting for Selling Costs Gets Complicated" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_LeaseAccounting.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Accounting for Selling Costs Gets Complicated</h5>  <p>In this exclusive Q&A, Robert Kugel, SVP & Research Director at Ventana Research, answers questions about why new standards are getting so much attention, what the associated costs to companies will be due to the new standards, why standard ERP syste</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/office_of_finance/accounting_for_selling_costs_gets_complicated">View</a></div> </div> </div> <div class="portfolio-item mix QandA " style=" text-align: center;" data-myorder="Leadership in Planning for Sales Performance" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Asset%20Featured%20Images/Research%20Perspectives/AdobeStock_92826908_5_Best_Practices_in_Sales_Planning_Cover_Image-843704-edited.jpg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Leadership in Planning for Sales Performance</h5>  <p>We hear all the time that we’re existing in an age of information. If that’s the case and we have more data at our fingertips than ever before, why isn’t every sales organization operating at historic levels of efficiency?</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/sales/leadership_in_planning_for_sales_performance">View</a></div> </div> </div> <div class="portfolio-item mix QandA DigitalCommerce " style=" text-align: center;" data-myorder="Why Data-Driven Sales Leadership Matters" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Vertical_Industries/VI_Financial_Services_AdobeStock_100196663.webp) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Why Data-Driven Sales Leadership Matters</h5>  <p>Now is the time for any organization that places a priority on improving sales performance to introduce or refresh data-driven optimizations within their sales processes. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/sales/why_data_driven_sales_leadership_matters">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Uniphore Earns Office of Revenue Digital Innovation Award for 2022" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Uniphore%20Earns%20Office%20of%20Revenue%20Digital%20Innovation%20Award%20for%202022.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Uniphore Earns Office of Revenue Digital Innovation Award for 2022</h5>  <p>The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/uniphore-earns-office-of-revenue-digital-innovation-award-for-2022">View</a></div> </div> </div> <div class="portfolio-item mix QandA " style=" text-align: center;" data-myorder="The Imperative for Sales Planning" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_234611585.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Imperative for Sales Planning</h5>  <p>To reach the best possible outcomes, sales leaders must be able to govern and optimize the processes they rely on; meeting this challenge is the essence of sales performance. However, those leading and working in sales must cope with myriad often dis</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/sales/the_imperative_for_sales_planning">View</a></div> </div> </div> <div class="portfolio-item mix QandA subscriptionmanagement " style=" text-align: center;" data-myorder="Revenue Management for Innovation and Growth" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_257944125.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Management for Innovation and Growth</h5>  <p>Conversations about Subscription Management are often restricted to the details of billing mechanics. Instead, how should business leaders be thinking about what is needed to conduct business in today’s environment? What are the imperatives that org</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/sales/revenue_management_for_innovation_and_growth">View</a></div> </div> </div> <div class="portfolio-item mix QandA " style=" text-align: center;" data-myorder="The Need for Sales Performance Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_235464167.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Need for Sales Performance Management</h5>  <p>What is Sales Performance Management (SPM) and why is it important? What are important planning capabilities for SPM applications? Stephen Hurrell sheds light on the need and importance of Sales Performance Management. Read the Q&A.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/office_of_revenue/the_need_for_sales_performance_management">View</a></div> </div> </div> <div class="portfolio-item mix QandA " style=" text-align: center;" data-myorder="Creating Meaningful Sales and Revenue Forecasts" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_121768451.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Creating Meaningful Sales and Revenue Forecasts</h5>  <p>Why is it important that organizations create meaningful sales and revenue forecasts? Stephen Hurrell sheds light on the importance of giving accurate guidance regarding future revenues, and why spreadsheets will no longer continue to work. Read th</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/qa/office_of_revenue/creating_meaningful_sales_and_revenue_forecasts">View</a></div> </div> </div> <div class="portfolio-item mix Self-Assessment " style=" text-align: center;" data-myorder="Revenue Management Capabilities" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Self-Assessment</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_432449152.webp) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Management Capabilities</h5>  <p>Driven by changing business models, organizations are recognizing the value of taking a more comprehensive approach to managing all sources of revenue, instead of just direct sales. Revenue operations is emerging as an important component that provid</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/self-assessment/sales/revenue_management_capabilities">View</a></div> </div> </div> <div class="portfolio-item mix Self-Assessment " style=" text-align: center;" data-myorder="Pricing" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Self-Assessment</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_228806968.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Pricing</h5>  <p>Profitable pricing has always been a critical factor for business success. Over the years, organizations have developed different strategies to establish prices for their products and services depending on previous practices, the structure of the bus</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/self-assessment/sales/pricing">View</a></div> </div> </div> <div class="portfolio-item mix White Paper subscriptionmanagement " style=" text-align: center;" data-myorder="Incentive Compensation in Modern Revenue Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">White Paper</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_158037191.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Incentive Compensation in Modern Revenue Management</h5>  <p>Incentive compensation management (ICM) systems have traditionally focused on the needs of sales divisions, but these groups are typically distinct from other departments within the organization and are usually compensated based primarily on new sale</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/white_paper/sales/incentive_compensation_in_modern_revenue_management">View</a></div> </div> </div> <div class="portfolio-item mix White Paper DigitalCommerce " style=" text-align: center;" data-myorder="Why Data and AI Matter in Sales" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">White Paper</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Events/Webinar%20Photos/Finance_Insightsoftware_Webinar_AdobeStock_366217950.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Why Data and AI Matter in Sales</h5>  <p>Revenue growth is a key indicator of competitive success. This is a given, yet for many companies, competing successfully is becoming more difficult. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/white_paper/sales/why_data_and_ai_matter_in_sales">View</a></div> </div> </div> <div class="portfolio-item mix White Paper DigitalCommerce " style=" text-align: center;" data-myorder="Personalizing Digital Commerce" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">White Paper</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_234611585.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Personalizing Digital Commerce</h5>  <p>Digital commerce, the buying and selling of goods and services using digital technology, is a core business strategy for the modern organization. And e-commerce—using the internet as a sales channel—is an essential tactic that supports this strategy.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/white_paper/sales/personalizing_digital_commerce">View</a></div> </div> </div> <div class="portfolio-item mix Viewpoint DigitalCommerce " style=" text-align: center;" data-myorder="Business Resilience in Digital Commerce" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Viewpoint</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/marketing%20%281%29-1.jpg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Business Resilience in Digital Commerce</h5>  <p>The opportunity exists for organizations to improve the digital commerce experience they offer their customers by moving beyond existing, monolithic commerce systems that aren’t designed for today’s needs. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/viewpoint/marketing/business_resilience_in_digital_commerce">View</a></div> </div> </div> <div class="portfolio-item mix White Paper DigitalCommerce " style=" text-align: center;" data-myorder="Digitize Pricing to Optimize Revenue and Margin" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">White Paper</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/2022_Benchmarks/AdobeStock_111453775.webp) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Digitize Pricing to Optimize Revenue and Margin</h5>  <p>Pricing is an ongoing source of anxiety for organizations because pricing decisions have a direct impact on sales volumes, revenue and profitability. Over the years, a variety of strategies have been in place to establish prices for products, dependi</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/white_paper/sales/digitize_pricing_to_optimize_revenue_and_margin">View</a></div> </div> </div> <div class="portfolio-item mix Research Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Enabling Advanced Monetization" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Research Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_137805828.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Enabling Advanced Monetization</h5>  <p>Digitally native organizations are those that have existed from their inception primarily in the digital world, and that typically engage with customers and deliver their products or services via a digital interaction. Well-known examples include Net</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/research_perspective/sales/enabling_advanced_monetization">View</a></div> </div> </div> <div class="portfolio-item mix Research Perspective DigitalCommerce " style=" text-align: center;" data-myorder="The Intelligent Revenue Operation" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Research Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_174893789.webp) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Intelligent Revenue Operation</h5>  <p>Organizations are increasingly realizing a singular focus on traditional sales execution is not enough to ensure growth. Shifts to subscription models and the advent of omni-channel selling mean that the old way of managing sales is transforming into</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/research_perspective/office_of_revenue/the_intelligent_revenue_operation">View</a></div> </div> </div> <div class="portfolio-item mix Research Perspective DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="Making Subscriptions Part of Modern Business Models" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Research Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Webinars/Subscription_Management_Digital_Economy/Subscription_mgnt_image.jpg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Making Subscriptions Part of Modern Business Models</h5>  <p>Subscription was once the Next Big Thing in business. But now, e-commerce and subscription/usage business models are simply the way that customers—and organizations—want to conduct business.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/research_perspective/office_of_revenue/making_subscriptions_part_of_modern_business_models">View</a></div> </div> </div> <div class="portfolio-item mix Research Perspective " style=" text-align: center;" data-myorder="Realize Effective Revenue Operations" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Research Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_216468137.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Realize Effective Revenue Operations</h5>  <p>Over the past 10 years, there has been an increasing shift to a more expansive view of revenue. Organizations are adopting mixed business models that include subscriptions, self-service e-commerce, usage- and milestone-based pricing as well as one-ti</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/research_perspective/office_of_revenue/realizing_effective_revenue_operations">View</a></div> </div> </div> <div class="portfolio-item mix eBook DigitalCommerce " style=" text-align: center;" data-myorder="The Opportunity for Revenue Intelligence" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Incorta_DataPipelines_AdobeStock_45080340.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Opportunity for Revenue Intelligence</h5>  <p>It’s more important than ever to properly equip customer-facing team members with the right tools to grow top-line revenue. To do this, successful leaders and teams are embracing data-driven revenue intelligence tools.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/office_of_revenue/the_opportunity_for_revenue_intelligence">View</a></div> </div> </div> <div class="portfolio-item mix eBook " style=" text-align: center;" data-myorder="The Renaissance of Revenue Forecasting" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Ventana_Research_Sept_2016/images/AdobeStock_195836070-med.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Renaissance of Revenue Forecasting</h5>  <p>In order for organizations to know where they are headed, they must first understand where they stand in relation to period-end sales targets and course-correct as necessary. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/office_of_revenue/the_renaissance_of_revenue_forecasting">View</a></div> </div> </div> <div class="portfolio-item mix eBook DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="The Urgency of Self-Service in Today's Business Environment" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/2022_Latest_Research/AdobeStock_215481460.webp) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Urgency of Self-Service in Today's Business Environment</h5>  <p>Organizations, led by the office of the CFO, must review their go-to-market (GTM) strategies and examine whether their existing process and technologies are ready to ensure sustainable and profitable growth.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/office_of_revenue/the_urgency_of_self_service_in_todays_business_environment">View</a></div> </div> </div> <div class="portfolio-item mix eBook DigitalCommerce " style=" text-align: center;" data-myorder="The Data-Driven Revenue Operations Team" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Asset%20Featured%20Images/White%20Papers/AdobeStock_128860681_smaller_Managing_Compliance_w_ACA.jpg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Data-Driven Revenue Operations Team</h5>  <p>A shift in focus is underway in organizations from a single source of revenue —sales—to a broader view. Whether through the expansion of e-commerce and self-service purchasing or through adoption of recurring revenue models, organizations need to und</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/office_of_revenue/the_data_driven_revenue_operations_team">View</a></div> </div> </div> <div class="portfolio-item mix eBook DigitalCommerce " style=" text-align: center;" data-myorder="The Keystone for Digital Commerce" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_137858451.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Keystone for Digital Commerce</h5>  <p>A modern digital commerce environment adapts to business continuity requirements and the demand of constantly changing consumer expectations.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/office_of_revenue/the_keystone_for_digital_commerce">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce " style=" text-align: center;" data-myorder="Salesforce Commerce Cloud Targets the Segment of One" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Salesforce%20Commerce%20Cloud%20Targets%20the%20Segment%20of%20One.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Salesforce Commerce Cloud Targets the Segment of One</h5>  <p>There are more digital channels in the commerce space than ever before: the web, mobile apps, text, voice-activated “agents,” video and social channels. Conversational computing and hyper-personalization are transforming customer engagement, and orga</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/salesforce-commerce-cloud-targets-the-segment-of-one">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Lead to Cash – What does it really mean to you?" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Lead%20to%20Cash%20%E2%80%93%20What%20does%20it%20really%20mean%20to%20you.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Lead to Cash – What does it really mean to you?</h5>  <p>“Lead to cash” is an often-used term and is a companion to “quote to cash” and “order to cash”. What they all represent is an approach which recognizes that there is a process designed to convert a lead from a qualified interest to an active sale, th</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/lead-to-cash-what-does-it-really-mean-to-you">View</a></div> </div> </div> <div class="portfolio-item mix eBook " style=" text-align: center;" data-myorder="The Data-Driven Revenue Operations Team" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">eBook</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_375289532.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Data-Driven Revenue Operations Team</h5>  <p>A shift in focus is underway in organizations from a single source of revenue —sales—to a broader view. Whether through the expansion of e-commerce and self-service purchasing or through adoption of recurring revenue models, organizations need to und</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ebook/office_of_revenue/the_data_driven_revenue_operations_team">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Technology Improves Presales Efficiency and Effectiveness" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Technology%20Improves%20Presales%20Efficiency%20and%20Effectiveness.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Technology Improves Presales Efficiency and Effectiveness</h5>  <p>Many – myself included – have written about the growth in technologies designed to aid in business-to-business sales and sales management by serving sales reps, line managers, executives and operations. But one area that has been ill-served is techni</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/technology-improves-presales-efficiency-and-effectiveness">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="beqom Rated Vendor of Merit in Revenue Performance Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_beqom%20Rated%20Vendor%20of%20Merit%20in%20Revenue%20Performance%20Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>beqom Rated Vendor of Merit in Revenue Performance Management</h5>  <p>We are happy to share insights about beqom, drawn from our latest research, the Revenue Performance Management Value Index, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/beqom-rated-vendor-of-merit-in-revenue-performance-management">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Clari Rated Vendor of Merit in Revenue Performance Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Clari%20Rated%20Vendor%20of%20Merit%20in%20Revenue%20Performance%20Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Clari Rated Vendor of Merit in Revenue Performance Management</h5>  <p>We are happy to share insights about Clari, drawn from our latest research, the Revenue Performance Management Value Index, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/clari-rated-vendor-of-merit-in-revenue-performance-management">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="InsightSquared Rated Vendor of Merit in Revenue Performance Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_InsightSquared%20Rated%20Vendor%20of%20Merit%20in%20Revenue%20Performance%20Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>InsightSquared Rated Vendor of Merit in Revenue Performance Management</h5>  <p>We are happy to share insights about InsightSquared, drawn from our latest research, the Revenue Performance Management Value Index, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/insightsquared-rated-vendor-of-merit-in-revenue-performance-management">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Gong.io is a Vendor of Merit in Revenue Performance Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Gong.io%20is%20a%20Vendor%20of%20Merit%20in%20Revenue%20Performance%20Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Gong.io is a Vendor of Merit in Revenue Performance Management</h5>  <p>We are happy to share insights about Gong.io, drawn from our latest research, the Revenue Performance Management Value Index, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/gong.io-is-a-vendor-of-merit-in-revenue-performance-management">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="SAP is Innovative in the Revenue Performance Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_SAP%20is%20Innovative%20in%20the%20Revenue%20Performance%20Management%20Value%20Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>SAP is Innovative in the Revenue Performance Management Value Index</h5>  <p>We are happy to share insights about SAP, drawn from our latest research, the Revenue Performance Management Value Index, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/sap-is-innovative-in-the-revenue-performance-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Varicent is a Vendor of Assurance in Revenue Performance Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Varicent%20is%20a%20Vendor%20of%20Assurance%20in%20Revenue%20Performance%20Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Varicent is a Vendor of Assurance in Revenue Performance Management</h5>  <p>We are happy to share insights about Varicent, drawn from our latest research, the Revenue Performance Management Value Index, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/varicent-is-a-vendor-of-assurance-in-revenue-performance-management">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Board International is Exemplary in Revenue Performance Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Board%20International%20is%20Exemplary%20in%20Revenue%20Performance%20Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Board International is Exemplary in Revenue Performance Management</h5>  <p>We are happy to share insights about Board International, drawn from our latest research, the Revenue Performance Management Value Index, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/board-international-is-exemplary-in-revenue-performance-management">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Anaplan is Exemplary in the Revenue Performance Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Anaplan%20is%20Exemplary%20in%20the%20Revenue%20Performance%20Management%20Value%20Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Anaplan is Exemplary in the Revenue Performance Management Value Index</h5>  <p>We are happy to share insights about Anaplan drawn from our latest research, the Revenue Performance Management Value Index, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/anaplan-is-exemplary-in-the-revenue-performance-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Xactly is Exemplary in the Revenue Performance Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Xactly%20is%20Exemplary%20in%20the%20Revenue%20Performance%20Management%20Value%20Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Xactly is Exemplary in the Revenue Performance Management Value Index</h5>  <p>We are happy to share insights about Xactly, drawn from our latest research, the Revenue Performance Management Value Index, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/xactly-is-exemplary-in-the-revenue-performance-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Value Index for Revenue Performance Management Rates Vendors" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Value%20Index%20for%20Revenue%20Performance%20Management%20Rates%20Vendors.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Value Index for Revenue Performance Management Rates Vendors</h5>  <p>Ventana Research is happy to share insights gleaned from the latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2022 Revenue Performance Management (RPM) Value Index is the distillation of a year </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/value-index-for-revenue-performance-management-rates-vendors">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Salesforce is Exemplary in Revenue Performance Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Salesforce%20is%20Exemplary%20in%20Revenue%20Performance%20Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Salesforce is Exemplary in Revenue Performance Management</h5>  <p>We are happy to share insights about Salesforce drawn from our latest research, the Revenue Performance Management Value Index, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/salesforce-is-exemplary-in-revenue-performance-management">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Oracle is Exemplary in the Revenue Performance Management Value Index" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Oracle%20is%20Exemplary%20in%20the%20Revenue%20Performance%20Management%20Value%20Index.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Oracle is Exemplary in the Revenue Performance Management Value Index</h5>  <p>We are happy to share insights about Oracle drawn from our latest research, the Revenue Management Performance Value Index, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/oracle-is-exemplary-in-the-revenue-performance-management-value-index">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Maximize Alignment through Revenue Performance" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Maximize%20Alignment%20through%20Revenue%20Performance.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Maximize Alignment through Revenue Performance</h5>  <p>As organizations shift focus to a broader definition of sales that includes all sources of revenue, vendors are also pivoting to include “revenue” as part of promotional messaging. But it’s my view that just changing your message or description does </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/maximize-alignment-through-revenue-performance">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Subscription Management Elevates Experience Through Automation" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Subscription%20Management%20Elevates%20Experience%20Through%20Automation.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Subscription Management Elevates Experience Through Automation</h5>  <p>Ventana Research defines subscription management as the processes and technology needed to manage the subscriber experience from the first digital touch to the continuous modifications of orders for services and billing.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/subscription-management-elevates-experience-through-automation">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="Why Your ERP and CRM Won’t Transform Your Business" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Why%20Your%20ERP%20and%20CRM%20Won%E2%80%99t%20Transform%20Your%20Business.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Why Your ERP and CRM Won’t Transform Your Business</h5>  <p>Digital Transformation. The Subscription Economy. Omni-Channel Selling. Customer Centric. These are all terms used to label trends and events that are changing the way business is being conducted, a change that has accelerated due to recent events. R</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/why-your-erp-and-crm-wont-transform-your-business">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Why Finance and Legal are Important to Revenue and Sales Operations" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Why%20Finance%20and%20Legal%20are%20Important%20to%20Revenue%20and%20Sales%20Operations.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Why Finance and Legal are Important to Revenue and Sales Operations</h5>  <p>Why Finance and Legal are Important to Revenue and Sales Operations</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/why-finance-and-legal-are-important-to-revenue-and-sales-operations">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Xactly Advances Support for Revenue Performance Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Xactly%20Advances%20Support%20for%20Revenue%20Performance%20Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Xactly Advances Support for Revenue Performance Management</h5>  <p>Revenue performance management and the role of revenue operations is moving to the forefront of sales organizations, aligning departments around a single view of the business with shared revenue targets and goals.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/xactly-advances-support-for-revenue-performance-management">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="The 2022 Market Agenda for Office of Revenue: New Performance Priority" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_The%202022%20Market%20Agenda%20for%20Office%20of%20Revenue-New%20Performance%20Priority.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The 2022 Market Agenda for Office of Revenue: New Performance Priority</h5>  <p>Ventana Research recently announced its 2022 Market Agenda for the Office of Revenue, continuing the guidance we have offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/the-2022-market-agenda-for-office-of-revenue-new-performance-priority">View</a></div> </div> </div> <div class="portfolio-item mix Videocast revenuemanagement " style=" text-align: center;" data-myorder="How to Plan for Revenue Success" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Videocast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/4A343626-4E03-49BA-982A-931928B91330.jpg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>How to Plan for Revenue Success</h5>  <p>It’s no secret that sales leaders continue to face challenges in hitting their revenue targets. This is due to many complex factors, but three trends are key. First, organizations of all types are seeing sales pressure from increased competition.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/ventanacast/office_of_revenue/how_to_plan_for_revenue_success">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="The Necessity of Revenue Performance Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_The%20Necessity%20of%20Revenue%20Performance%20Management.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Necessity of Revenue Performance Management</h5>  <p>Ventana Research was the first market research firm to focus on the emerging area of sales performance management (SPM), which we define as a coordinated set of sales-related activities, processes and systems that enable organization.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/the-necessity-of-revenue-performance-management">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Digital Business Market Agenda for 2022: Resilience and Readiness" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_MS_Digital%20Business%20Market%20Agenda%20for%202022_Resilience%20and%20Readiness.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Digital Business Market Agenda for 2022: Resilience and Readiness</h5>  <p>With the announcement of Ventana Research’s 2022 Market Agenda, our expertise in Digital Business continues to advance the market need for effective investments into technology, and I will outline here the key areas of focus to provide insights to or</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://marksmith.ventanaresearch.com/2022-market-agenda-digital-business-enables-organizational-resilience">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="Thomson Reuters Earns Digital Leadership Award in Office of Sales with Mindtickle for 2021" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Thomson%20Reuters%20Earns%20Digital%20Leadership%20Award%20in%20Office%20of%20Sales%20with%20Mindtickle%20for%202021.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Thomson Reuters Earns Digital Leadership Award in Office of Sales with Mindtickle for 2021</h5>  <p>The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/thomson-reuters-earns-digital-leadership-award-in-office-of-sales-with-mindtickle-for-2021">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="AI for Sales: Technology is Ready but Are You?" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_AI%20for%20Sales-Technology%20is%20Ready%20but%20Are%20You.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>AI for Sales: Technology is Ready but Are You?</h5>  <p>The internet is a rich source of information and is used by buyers to research new applications and offerings well before ever engaging a vendor and salesperson. Along with massive growth in offerings, this is a major reason why sales teams are facin</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/ai-for-sales-technology-is-ready-but-are-you">View</a></div> </div> </div> <div class="portfolio-item mix QandA revenuemanagement " style=" text-align: center;" data-myorder="Revenue Management for Innovation and Growth" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">QandA</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AdobeStock_94365862.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Management for Innovation and Growth</h5>  <p>Leaders should be thinking of subscription billing not as something new and different, but as the way that their customers want to do business. There are now multiple selling and buying channels and multiple ways of conducting business, so it is impo</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="/qa/sales/revenue_management_for_innovation_and_growth">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Why Revenue Planning Should be Continuous and Year Round" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Why%20Revenue%20Planning%20Should%20be%20Continuous%20and%20Year%20Round.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Why Revenue Planning Should be Continuous and Year Round</h5>  <p>With the emergence of multiple selling channels and the rise of the subscription model, the need for a unified approach to revenue planning and execution should be a priority for every organization.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/why-revenue-planning-should-be-continuous-and-year-round">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Pricefx Optimizes Pricing for Profits" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Pricefx%20Optimizes%20Pricing%20for%20Profits.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Pricefx Optimizes Pricing for Profits</h5>  <p>Traditionally, price management and optimization have been contained to certain industries, such as large-scale manufacturing and chemicals. Those industries involve potentially tens of thousands of stock-keeping units (SKUs) covering a wide variety </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/pricefx-optimizes-pricing-for-profits">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Revenue and Commercial Operations: The Difference Matters" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Revenue%20and%20Commercial%20Operations-The%20Difference%20Matters.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue and Commercial Operations: The Difference Matters</h5>  <p>The emergence of the Chief Revenue Officer (CRO) has mirrored the adoption of the subscription model and the development of multiple selling and buying channels over and above the traditional direct sales model, referred to as Revenue Management.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/revenue-and-commercial-operations-the-difference-matters">View</a></div> </div> </div> <div class="portfolio-item mix Market Perspective " style=" text-align: center;" data-myorder="Clari Enables Improved Performance in Revenue Operations" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Market Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/MP_Clari%20Enables%20Improved%20Performance%20in%20Revenue%20Operations.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Clari Enables Improved Performance in Revenue Operations</h5>  <p>For disruptive technology companies, maturity is often accompanied by the realization that customer retention and expansion are as important as a new logo acquisition.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/market-perspectives/clari-enables-improved-performance-in-revenue-operations">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Vindicia Showcases Bundling and Subscription Intelligence" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Vindicia%20Showcases%20Bundling%20and%20Subscription%20Intelligence.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Vindicia Showcases Bundling and Subscription Intelligence</h5>  <p>The subscription business model has seen much growth in all aspects of the market in recent years. Now considered the standard for the digital age, the model’s implementation travels parallel to rising technology, leading to the demand for newer func</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/vindicia-showcases-bundling-and-subscription-intelligence">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Pricing Optimization Software Helps Maximize Revenue" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Pricing%20Optimization%20Software%20Helps%20Maximize%20Revenue.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Pricing Optimization Software Helps Maximize Revenue</h5>  <p>Price management and optimization is not a new discipline, but until now, it has been restricted to particular industries — such as discrete manufacturing and chemicals — where there are potentially hundreds if not thousands of stock-keeping units co</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/pricing-optimization-software-helps-maximize-revenue">View</a></div> </div> </div> <div class="portfolio-item mix Self-Assessment revenuemanagement " style=" text-align: center;" data-myorder="Pricing" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Self-Assessment</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_285214597.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Pricing</h5>  <p>Profitable pricing has always been a critical factor for business success. Over the years, organizations have developed different strategies to establish prices for their products and services depending on previous practices, the structure of the bus</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="/self-assessment/sales/pricing">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="BillingPlatform Bolsters the Rise of Subscription Services" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_BillingPlatform%20Bolsters%20the%20Rise%20of%20Subscription%20Services.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>BillingPlatform Bolsters the Rise of Subscription Services</h5>  <p>Subscription management and billing services help organizations offer unique benefits and enhance delivery to customers. By making services more personalized, organizations can acquire – and retain – more customers.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/billingplatform-bolsters-the-rise-of-subscription-services">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Revenue Management Maximizes Partner and Reseller Subscriptions" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Revenue%20Management%20Maximizes%20Partner%20and%20Reseller%20Subscriptions.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Management Maximizes Partner and Reseller Subscriptions</h5>  <p>Among the many digital economy trends written about in recent years, one of the most significant has been the adoption of a subscription business model.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/revenue-management-maximizes-partner-and-reseller-subscriptions">View</a></div> </div> </div> <div class="portfolio-item mix White Paper " style=" text-align: center;" data-myorder="Why Data and AI Matter in Sales" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">White Paper</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_111453775.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Why Data and AI Matter in Sales</h5>  <p>Revenue growth is a key indicator of competitive success. This is a given, yet for many companies, competing successfully is becoming more difficult. No matter the size of the organization, it seems there are new competitors in the market, both domes</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="/white_paper/sales/why_data_and_ai_matter_in_sales">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Subscription Automation Enables a Better Subscriber Experience" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Subscription%20Automation%20Enables%20a%20Better%20Subscriber%20Experience.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Subscription Automation Enables a Better Subscriber Experience</h5>  <p>A subscription business model and an exceptional customer experience are equal priorities for many organizations. Much has been written about both: Subscription and usage services are considered the business model for the digital age, and a great cus</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/subscription-automation-enables-a-better-subscriber-experience">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce " style=" text-align: center;" data-myorder="CommerceIQ Earns Office of Sales Digital Innovation Award for 2021" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_CommerceIQ%20Earns%20Office%20of%20Sales%20Digital%20Innovation%20Award%20for%202021.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>CommerceIQ Earns Office of Sales Digital Innovation Award for 2021</h5>  <p>The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/commerceiq-earns-office-of-sales-digital-innovation-award-for-2021">View</a></div> </div> </div> <div class="portfolio-item mix Viewpoint " style=" text-align: center;" data-myorder="Sales Performance Management is Key to Sales Team Success" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Viewpoint</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_432449152.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Sales Performance Management is Key to Sales Team Success</h5>  <p>Sales leaders continue to face challenges in hitting revenue targets. That's no secret. Pressure is coming from increased competition, better-informed buyers who are doing internet research—and more buyers overall. Leaders have various levers availab</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="/viewpoint/sales/sales_performance_management_is_key_to_sales_team_success">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Varicent Advances SPM and New Revenue Intelligence" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Varicent%20Advances%20SPM%20and%20New%20Revenue%20Intelligence.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Varicent Advances SPM and New Revenue Intelligence</h5>  <p>As mentioned in my Analyst Perspective, Revenue Performance Management: Leadership and Operations for Optimal Outcomes, there is continuing pressure on sales leaders to deliver against sales targets in increasingly competitive markets.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/varicent-advances-spm-and-new-revenue-intelligence">View</a></div> </div> </div> <div class="portfolio-item mix White Paper revenuemanagement subscriptionmanagement " style=" text-align: center;" data-myorder="Incentive Compensation in Modern Revenue Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">White Paper</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_253248044.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Incentive Compensation in Modern Revenue Management</h5>  <p>Incentive compensation management systems have traditionally focused on the needs of sales divisions, but these groups are typically distinct from other departments within the organization.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/white_paper/office_of_revenue/incentive_compensation_in_modern_revenue_management">View</a></div> </div> </div> <div class="portfolio-item mix Research Perspective subscriptionmanagement " style=" text-align: center;" data-myorder="Enabling Advanced Monetization" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Research Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_137805828.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Enabling Advanced Monetization</h5>  <p>Digitally native organizations are those that have existed from their inception primarily in the digital world, and that typically engage with customers and deliver their products or services via a digital interaction. Well-known examples include Net</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="/research_perspective/sales/enabling_advanced_monetization">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Sales Forecasting: Have the Process and Technology for a True Revenue Forecast?" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Sales%20Forecasting_Have%20the%20Process%20and%20Technology%20for%20a%20True%20Revenue%20Forecast.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Sales Forecasting: Have the Process and Technology for a True Revenue Forecast?</h5>  <p>There has been a lot of market activity around vendors offering sales-forecasting products (or functionality to address sales forecasting) as part of a wider technology offering for sales and revenue management.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/sales-forecasting-have-the-process-and-technology-for-a-true-revenue-forecast">View</a></div> </div> </div> <div class="portfolio-item mix VentanaCast subscriptionmanagement " style=" text-align: center;" data-myorder="Revenue Management: Opportunity for Innovation and Organization" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">VentanaCast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_76748012.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Management: Opportunity for Innovation and Organization</h5>  <p>Revenue Management. The concept represents significant change in how organizations manage the operations and performance of revenue—across EVERY channel, direct and indirect, physical and digital, commerce and subscriptions. Revenue Management can—an</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="/ventanacast/revenue_management_opportunity_for_innovation_and_organization">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce " style=" text-align: center;" data-myorder="Reinventing Product Experiences Through Product Information Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_MS_Reinventing%20Product%20Experience%20Through%20Product%20Information%20Management%20Software.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Reinventing Product Experiences Through Product Information Management</h5>  <p>Having just completed the 2021 Ventana Research Value Index for Product Information Management, I want to share some of my observations about how the market and category have advanced since our first examination over 15 years ago.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://marksmith.ventanaresearch.com/reinvent-product-experiences-through-product-information-management">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="Revenue Performance Management: Leadership and Operations for Optimal Outcomes" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Revenue%20Performance%20Management-Leadership%20and%20Operations%20for%20Optimal%20Outcomes.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Performance Management: Leadership and Operations for Optimal Outcomes</h5>  <p>As laid out in my recent Analyst Perspective, Revenue Management: The Opportunity for Innovation and Optimization, revenue management is a new way look at generating and managing the top line.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/revenue-performance-management-leadership-and-operations-for-optimal-outcomes">View</a></div> </div> </div> <div class="portfolio-item mix Videocast " style=" text-align: center;" data-myorder="Implementing Price Management for Success" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Videocast</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_300546467.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Implementing Price Management for Success</h5>  <p>Approaches to “pricing,” or the discipline of setting prices, vary across industries and across different organizations within the same industry. Many factors determine how companies go about pricing, but with the rise of the digital economy and the </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="/videocast/implementing_price_management_for_success">View</a></div> </div> </div> <div class="portfolio-item mix Webinar " style=" text-align: center;" data-myorder="Selling Your Sales Organization on Some Hard Truths" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Webinar</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_388274767.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Selling Your Sales Organization on Some Hard Truths</h5>  <p>The rise of internet-based information has created additional challenges for traditional field sales organizations as buyers are well along their buyers’ journey prior to engaging with vendors. This downward pressure on average quota attainment has a</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="/webinar/selling-your-sales-organization-on-some-hard-truths-registration">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="Subscription Pricing Changing for Sustained Customer Growth" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Subscription%20Pricing%20Changing%20for%20Sustained%20Customer%20Growth.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Subscription Pricing Changing for Sustained Customer Growth</h5>  <p>Subscription pricing models are no longer new. Many companies have experience with this pricing model even if there has not been complete adoption across their entire product and service offerings. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/subscription-pricing-changing-for-sustained-customer-growth">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="The Science of Sales Professional Effectiveness" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_The%20Science%20of%20Sales%20Professional%20Effectiveness.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Science of Sales Professional Effectiveness</h5>  <p>Observed both here and elsewhere, average sales quota attainments appear to be in an exorable decline. As I discussed in my recent Analyst Perspective, "The Art and Science of Sales from the 'Inside Out'," vendors of sales technology have reacted to </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/the-science-of-sales-professional-effectiveness">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="SugarCRM Brings the Sweetness in AI Driven Sales" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_SugarCRM%20Brings%20the%20Sweetness%20in%20AI%20Driven%20Sales.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>SugarCRM Brings the Sweetness in AI Driven Sales</h5>  <p>As I have discussed in my Analyst Perspective, The Art of Sales, from the Inside Out, the challenges facing direct sales leaders are not going away. Declining quota attainment, lack of visibility into deal health and difficulty in forecasting quarter</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/sugarcrm-brings-the-sweetness-in-ai-driven-sales">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="The Experience of Digital Commerce" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_The%20Experience%20of%20Digital%20Commerce.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Experience of Digital Commerce</h5>  <p>Digital commerce affects almost everyone’s lives. It is hard to remember a time when one could not sign on to a website like Amazon, order a product, pay for it and have it delivered to your front door within days, not weeks. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/the-experience-of-digital-commerce">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective " style=" text-align: center;" data-myorder="Salesforce Sales Cloud: Evolving to Meet the 360 Needs of Sales" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Salesforce%20Sales%20Cloud_Evolving%20to%20Meet%20the%20360%20Needs%20of%20Sales.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Salesforce Sales Cloud: Evolving to Meet the 360 Needs of Sales</h5>  <p>There is no doubt that the pandemic has accelerated the existing need for new technology that can help sales professionals do their jobs well in this quickly evolving market.</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/salesforce-sales-cloud-evolving-to-meet-the-360-needs-of-sales">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="Revenue Management: The Opportunity for Innovation and Optimization" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Revenue%20Management-The%20Opportunity%20for%20Innovation%20and%20Optimization.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Revenue Management: The Opportunity for Innovation and Optimization</h5>  <p>With modern enterprises adopting and expanding their digital business with subscription and usage business, organizations need to think beyond the primacy of sales as their source of business success. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/revenue-management-the-opportunity-for-innovation-and-optimization">View</a></div> </div> </div> <div class="portfolio-item mix Viewpoint DigitalCommerce revenuemanagement subscriptionmanagement " style=" text-align: center;" data-myorder="The Journey to Revenue Management" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Viewpoint</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_303900241.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Journey to Revenue Management</h5>  <p>Revenue Management and its operational support by way of Revenue Operations is a relatively new concept that reflects the reality of changing business models. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://www.ventanaresearch.com/viewpoint/office_of_revenue/the_journey_to_revenue_management">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce " style=" text-align: center;" data-myorder="Oracle and Sales Cloud has Priority on Engagement and AI" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_Oracle%20and%20Sales%20Cloud%20has%20Priority%20on%20Engagement%20and%20AI_21-02-24.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Oracle and Sales Cloud has Priority on Engagement and AI</h5>  <p>The current pandemic has disrupted many of the traditional sales methods used by field-sales organizations to engage, and sell to, buyers. In an effort to provide help, many vendors have recently announced new features that focus less on the manageme</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/oracle-and-sales-cloud-has-priority-on-engagement-and-ai">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="The 2021 Market Agenda for Office of Sales: The Revolution for Revenue" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_SH_The%202021%20Market%20Agenda%20for%20Office%20of%20Sales_The%20Revolution%20for%20Revenue.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The 2021 Market Agenda for Office of Sales: The Revolution for Revenue</h5>  <p>Ventana Research recently announced its 2021 research agenda for the Office of Sales, continuing the guidance we’ve offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://stephenhurrell.ventanaresearch.com/the-2021-market-agenda-for-office-of-sales-the-revolution-for-revenue">View</a></div> </div> </div> <div class="portfolio-item mix White Paper DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="Digitize Pricing to Optimize Revenue and Margin" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">White Paper</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_275624098.jpeg) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>Digitize Pricing to Optimize Revenue and Margin</h5>  <p>Pricing is an ongoing source of anxiety for organizations because pricing decisions have a direct impact on sales volumes, revenue and profitability. Over the years, a variety of strategies have been in place to establish prices for products, dependi</p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="/white_paper/sales/digitize_pricing_to_optimize_revenue_and_margin">View</a></div> </div> </div> <div class="portfolio-item mix Analyst Perspective DigitalCommerce subscriptionmanagement " style=" text-align: center;" data-myorder="The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Analyst Perspective</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/AP_MS_The%20Ventana%20Research%202021%20Market%20Agenda.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility</h5>  <p>Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with </p> </div> </div> <div class="contentButton" align="center"><a class="fancy-btn" href="https://marksmith.ventanaresearch.com/the-ventana-research-2021-market-agenda-how-digital-effectiveness-impacts-organizational-agility">View</a></div> </div> </div> <div class="portfolio-item mix Webinar revenuemanagement " style=" text-align: center;" data-myorder="The Modern Age of Revenue Operations" data-bound=""> <div class="contentWrapper"> <div class="contentHeader"> <h6 style="background: #133049;">Webinar</h6> <div class="portfolio-image" style="background: url(https://www.isg-research.net/hubfs/varicent_modern_age_of_revenue_operations.png) top center; background-size:cover;"> </div> </div> <div class="contentMiddle" style="padding-left: 10px; padding-right: 10px;"> <div class="mid_inner"> <h5>The Modern Age of Revenue Operations</h5>  <p>The need to optimize revenue from all buying and selling channels is essential for every organization that wishes to maximize their potential. 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font-size: 18px; line-height: 1.6; margin: 0 0 35px;">Using</strong></p> </div> <div class="inner_content" style="height: 133px;;display: flex;align-items: center;"> <a href="https://www.anaplan.com/" target="_blank" rel="noopener"> <img src="https://www.isg-research.net/hubfs/2023_logos/AnaplanLogo.svg" alt="AnaplanLogo" loading="lazy" width="600" height="600" style="max-width: 100%; height: auto;"> </a> </div> </div> </div> </div> </div> <style> .industry-content h2 { font-size: 30px; color:#ffffff; font-family: "Raleway","Helvetica Neue",Helvetica,Arial,sans-serif; font-weight: 600; letter-spacing: 1px; line-height: 1.5; margin: 0 0 20px; text-transform: none; } .industry-agenda { text-align: CENTER ; font-family:"Raleway","Helvetica Neue",Helvetica,Arial,sans-serif; } </style></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-29 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-30 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1679312099572" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <a id="calendar" data-hs-anchor="true" class="anchor-sticky"></a> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-31 dnd_area-row-11-vertical-alignment dnd-section dnd_area-row-11-max-width-section-centering dnd_area-row-11-padding"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell dnd_area-column-27-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-32 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-28" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-28_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2>Market Agenda Calendar</h2> <p>ISG Software Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insights on technology across business and IT. This is represented in our Market Agenda, which is a foundation for providing actionable information and guidance to help you identify opportunities for improved competitiveness and effectiveness. Other industry analyst firms lack methodology and a publicly available research agenda and are easily biased by clients and the industry. We take pride in our reputation for independence and provide our research calendar and agenda for visibility into the upcoming months of activity.</p></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell dnd_area-column-29-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-33 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-30" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-video-widget" data-hsv-embed-id="c12f6043-cb8b-482b-9188-9f0dea5e7955"> <div class="hs-video-container" style="max-width: 1920px; margin: 0 auto;"> <div class="hs-video-wrapper" style="position: relative; height: 0; padding-bottom: 56.25%"> <iframe data-hsv-src="https://play.hubspotvideo.com/v/2035844/id/152871938953?play_button_color=ffffff" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="152871938953" data-hsv-play-button-color="ffffff" data-hsv-width="1920" data-hsv-height="1080" data-hsv-full-width="false"></iframe> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-34 dnd_area-row-12-padding dnd-section dnd_area-row-12-max-width-section-centering"> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-35 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-32" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-32 .custom-4col--inner-tf { display:inline-block; border-radius:2px; width:100%; background:#FFF; box-shadow:0 3px 6px rgb(0 0 0/16%),0 3px 6px rgb(0 0 0/23%); margin-bottom:1em; } #hs_cos_wrapper_dnd_area-module-32 .custom-4col--heading-content-tf a:hover { color:#255B8A; } #hs_cos_wrapper_dnd_area-module-32 .custom-column-tf h4 { text-align:center; font-weight:600 !important; font-size:18px; padding-top:5%; } #hs_cos_wrapper_dnd_area-module-32 .custom-column-tf { font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-32 .custom-4col--heading-tf h4 { font-size:18px; font-family:"Raleway","Helvetica Neue",Helvetica,Arial,sans-serif; font-weight:600 !important; letter-spacing:1px; line-height:1.5; margin:0 0 20px; text-transform:none; color:#255B8A; } #hs_cos_wrapper_dnd_area-module-32 .custom-column-tf { padding-right:15px; padding-left:15px; } #hs_cos_wrapper_dnd_area-module-32 .custom-4col--heading-tf { text-align:center; display:inline-block; height:15%; width:90%; margin-left:5%; margin-right:5%; margin-top:5%; } #hs_cos_wrapper_dnd_area-module-32 .custom-4col--heading-content-tf { height:75%; width:90%; margin-left:5%; margin-right:5%; margin-bottom:5%; text-align:center; display:inline-block; } #hs_cos_wrapper_dnd_area-module-32 .custom-4col--heading-content-tf ul { padding:0; margin:0; list-style:none; font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-32 .custom-4col--heading-content-tf ul li { color:#333333; list-style:none; padding-bottom:13px; margin-bottom:7px; position:relative; line-height:1.6; font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-32 .fancy-btn:hover { background-color:hsla(0,0%,100%,.9); color:#14304a !important; } #hs_cos_wrapper_dnd_area-module-32 .custom-4col--heading-content-tf ul li:not(:last-child):after { content:''; background-color:#A0A0A4; display:block; width:80%; position:absolute; height:1px; left:0; right:0; bottom:0; margin:0 auto; } #hs_cos_wrapper_dnd_area-module-32 a { color:#096ac6; } #hs_cos_wrapper_dnd_area-module-32 .custom-4col--heading-content-tf ul li strong { font-weight:bold !important; color:#7b7b7b; } </style> <div class="custom-column-tf"> <div class="custom-4col--inner-tf"> <div class="custom-4col--headin-tfg"> <h4>November</h4> </div> <div class="custom-4col--heading-content-tf"> <ul style="font-size: 14px;"> <li><strong>Analyst and Market Perspectives</strong><span><br></span><span>How Technology Can Help with the Adoption of Usage and Consumption Models</span></li> <li><strong>Buyers Guides<br></strong><a href="/buyers_guide/office_of_revenue/subscription_management" rel="noopener">Subscription Management promoted</a>;<br><a href="/buyers_guide/office_of_revenue/2024-buyers-guides-for-customer-relationship-management" rel="noopener">Customer Relationship Management promoted</a>;<br>Revenue Performance Management in analysis</li> </ul> </div> </div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-36 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-34" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-34 .custom-4col--inner-tf { display:inline-block; border-radius:2px; width:100%; background:#FFF; box-shadow:0 3px 6px rgb(0 0 0/16%),0 3px 6px rgb(0 0 0/23%); margin-bottom:1em; } #hs_cos_wrapper_dnd_area-module-34 .custom-4col--heading-content-tf a:hover { color:#255B8A; } #hs_cos_wrapper_dnd_area-module-34 .custom-column-tf h4 { text-align:center; font-weight:600 !important; font-size:18px; padding-top:5%; } #hs_cos_wrapper_dnd_area-module-34 .custom-column-tf { font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-34 .custom-4col--heading-tf h4 { font-size:18px; font-family:"Raleway","Helvetica Neue",Helvetica,Arial,sans-serif; font-weight:600 !important; letter-spacing:1px; line-height:1.5; margin:0 0 20px; text-transform:none; color:#255B8A; } #hs_cos_wrapper_dnd_area-module-34 .custom-column-tf { padding-right:15px; padding-left:15px; } #hs_cos_wrapper_dnd_area-module-34 .custom-4col--heading-tf { text-align:center; display:inline-block; height:15%; width:90%; margin-left:5%; margin-right:5%; margin-top:5%; } #hs_cos_wrapper_dnd_area-module-34 .custom-4col--heading-content-tf { height:75%; width:90%; margin-left:5%; margin-right:5%; margin-bottom:5%; text-align:center; display:inline-block; } #hs_cos_wrapper_dnd_area-module-34 .custom-4col--heading-content-tf ul { padding:0; margin:0; list-style:none; font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-34 .custom-4col--heading-content-tf ul li { color:#333333; list-style:none; padding-bottom:13px; margin-bottom:7px; position:relative; line-height:1.6; font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-34 .fancy-btn:hover { background-color:hsla(0,0%,100%,.9); color:#14304a !important; } #hs_cos_wrapper_dnd_area-module-34 .custom-4col--heading-content-tf ul li:not(:last-child):after { content:''; background-color:#A0A0A4; display:block; width:80%; position:absolute; height:1px; left:0; right:0; bottom:0; margin:0 auto; } #hs_cos_wrapper_dnd_area-module-34 a { color:#096ac6; } #hs_cos_wrapper_dnd_area-module-34 .custom-4col--heading-content-tf ul li strong { font-weight:bold !important; color:#7b7b7b; } </style> <div class="custom-column-tf"> <div class="custom-4col--inner-tf"> <div class="custom-4col--headin-tfg"> <h4>December</h4> </div> <div class="custom-4col--heading-content-tf"> <ul style="font-size: 14px;"> <li><strong>Analyst and Market Perspectives</strong><br><span></span><span></span><span>The Importance of Integrating Quotes and Contracts;</span><br>AI and the Future of Sales</li> <li><strong>Buyers Guides<br></strong><a href="/buyers_guide/office_of_revenue/subscription_management" rel="noopener">Subscription Management promoted</a>;<br><a href="/buyers_guide/office_of_revenue/2024-buyers-guides-for-customer-relationship-management" rel="noopener">Customer Relationship Management promoted</a>;<br>Revenue Performance Management publishes</li> </ul> </div> </div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-37 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-36" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-36 .custom-4col--inner-tf { display:inline-block; border-radius:2px; width:100%; background:#FFF; box-shadow:0 3px 6px rgb(0 0 0/16%),0 3px 6px rgb(0 0 0/23%); margin-bottom:1em; } #hs_cos_wrapper_dnd_area-module-36 .custom-4col--heading-content-tf a:hover { color:#255B8A; } #hs_cos_wrapper_dnd_area-module-36 .custom-column-tf h4 { text-align:center; font-weight:600 !important; font-size:18px; padding-top:5%; } #hs_cos_wrapper_dnd_area-module-36 .custom-column-tf { font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-36 .custom-4col--heading-tf h4 { font-size:18px; font-family:"Raleway","Helvetica Neue",Helvetica,Arial,sans-serif; font-weight:600 !important; letter-spacing:1px; line-height:1.5; margin:0 0 20px; text-transform:none; color:#255B8A; } #hs_cos_wrapper_dnd_area-module-36 .custom-column-tf { padding-right:15px; padding-left:15px; } #hs_cos_wrapper_dnd_area-module-36 .custom-4col--heading-tf { text-align:center; display:inline-block; height:15%; width:90%; margin-left:5%; margin-right:5%; margin-top:5%; } #hs_cos_wrapper_dnd_area-module-36 .custom-4col--heading-content-tf { height:75%; width:90%; margin-left:5%; margin-right:5%; margin-bottom:5%; text-align:center; display:inline-block; } #hs_cos_wrapper_dnd_area-module-36 .custom-4col--heading-content-tf ul { padding:0; margin:0; list-style:none; font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-36 .custom-4col--heading-content-tf ul li { color:#333333; list-style:none; padding-bottom:13px; margin-bottom:7px; position:relative; line-height:1.6; font-weight:300 !important; } #hs_cos_wrapper_dnd_area-module-36 .fancy-btn:hover { background-color:hsla(0,0%,100%,.9); color:#14304a !important; } #hs_cos_wrapper_dnd_area-module-36 .custom-4col--heading-content-tf ul li:not(:last-child):after { content:''; background-color:#A0A0A4; display:block; width:80%; position:absolute; height:1px; left:0; right:0; bottom:0; margin:0 auto; } #hs_cos_wrapper_dnd_area-module-36 a { color:#096ac6; } #hs_cos_wrapper_dnd_area-module-36 .custom-4col--heading-content-tf ul li strong { font-weight:bold !important; color:#7b7b7b; } </style> <div class="custom-column-tf"> <div class="custom-4col--inner-tf"> <div class="custom-4col--headin-tfg"> <h4>January</h4> </div> <div class="custom-4col--heading-content-tf"> <ul style="font-size: 14px;"> <li><strong>Analyst and Market Perspectives</strong><br><span>Subscription Management and Digital Commerce;</span><br>What AI Means for Territory Planning<span></span></li> <li><strong>Buyers Guides<br></strong><a href="/buyers_guide/office_of_revenue/subscription_management" rel="noopener">Subscription Management promoted</a>;<br><a href="/buyers_guide/office_of_revenue/2024-buyers-guides-for-customer-relationship-management" rel="noopener">Customer Relationship Management promoted</a>;<br>Revenue Performance Management promoted<br><br></li> </ul> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-38 dnd-section dnd_area-row-13-margin"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-39 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-38" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-38_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="text-align: center; font-weight: 300; font-size: 18px; line-height: 1.6;">Want to see our plans for business and technology this year?<br><a class="fancy-btn" href="/hubfs/2024_Market_Agenda/PDFs/ISG_VR_Market_Agenda_for_Office_of_Revenue_2024.pdf" target="_blank" rel="noopener" style="border-bottom: 1px solid transparent; font-weight: 600;">DOWNLOAD THE MARKET AGENDA</a></p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-40 dnd_area-row-14-background-layers dnd_area-row-14-background-color dnd_area-row-14-max-width-section-centering dnd-section dnd_area-row-14-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-41 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-42 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1679311992334" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <a id="coverage" data-hs-anchor="true" class="anchor-sticky"></a> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-43 dnd_area-column-40-row-1-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-41" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-41_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="font-weight: bold; text-align: center;" data-wow-duration="1s" data-wow-offset="200"><span style="color: #ffffff;">Vendors Covered</span></h2></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-44 dnd-row"> <div class="row-fluid "> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-42" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-42 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-42 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li><a href="https://www.akeron.com/en/" rel="noopener" target="_blank">Akeron</a><a href="https://www.anaplan.com/" target="_blank" rel="noopener"></a></li> <li><a href="https://www.amdocs.com/" rel="noopener" target="_blank">Amdocs</a></li> <li><a href="https://www.altify.com/" target="_blank" rel="noopener"></a><a href="https://www.anaplan.com/" target="_blank" rel="noopener">Anaplan</a><a href="https://www.anaplan.com/" target="_blank" rel="noopener"></a></li> <li><a href="https://www.ariasystems.com/" target="_blank" rel="noopener">Aria Systems</a></li> <li><a href="https://www.atriumhq.com/" rel="noopener" target="_blank">Atrium</a></li> <li><a href="https://auctusiq.com/" rel="noopener" target="_blank">AuctusIQ</a></li> <li><a href="https://www.aviso.com/" rel="noopener" target="_blank">Aviso</a></li> <li><a href="https://ayarainc.com" rel="noopener" target="_blank">Ayara</a></li> <li><a href="http://www.beqom.com/US-en" target="_blank" rel="noopener"><g class="gr_ gr_13 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace" id="13" data-gr-id="13">Beqom</g></a></li> <li><a href="https://billingplatform.com/" rel="noopener" target="_blank">BillingPlatform</a></li> <li><a href="https://www.board.com/en" rel="noopener" target="_blank">Board International</a></li> <li><a href="https://www.boostup.ai/" rel="noopener" target="_blank">BoostUp</a></li> <li><a href="https://www.cellarstone.com/" rel="noopener" target="_blank">CellarStone</a></li> <li><a href="https://www.clari.com/" rel="noopener" target="_blank">Clari</a></li> <li><a href="https://www.cloudiq.com/" rel="noopener" target="_blank">CloudIQ</a></li> <li><a href="https://www.cloudsense.com/" rel="noopener" target="_blank">CloudSense</a></li> <li><a href="https://commerceiq.ai/" rel="noopener" target="_blank">CommerceIQ</a></li> <li><a href="https://conga.com/" rel="noopener" target="_blank">Conga</a></li> <li><a href="https://www.goconsensus.com/" rel="noopener" target="_blank">Consensus</a></li> <li><a href="https://trydatabook.com/" rel="noopener" target="_blank">Databook</a></li> </ul> </div> </div> </div> </section></div> </div> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="4" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-43" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-43 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-43 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li><a href="https://www.demandbase.com/" rel="noopener" target="_blank">Demandbase</a></li> <li><a href="https://www.espatial.com/" rel="noopener" target="_blank">eSpatial</a></li> <li><a href="https://www.evisort.com/" rel="noopener" target="_blank">Evisort</a></li> <li><a href="https://www.financialforce.com/" rel="noopener" target="_blank">FinancialForce</a></li> <li><a href="https://www.freshworks.com/" rel="noopener" target="_blank">Freshworks</a></li> <li><a href="https://www.gong.io/" rel="noopener" target="_blank">Gong.io</a></li> <li><a href="https://gotransverse.com/" rel="noopener" target="_blank">Gotransverse</a></li> <li><a href="https://www.hubspot.com/" rel="noopener" target="_blank">Hubspot</a></li> <li><a href="https://www.icertis.com/" rel="noopener" target="_blank">Icertis</a></li> <li><a href="https://www.insightly.com/" rel="noopener" target="_blank">Insightly</a></li> <li><a href="https://www.koncert.com/" rel="noopener" target="_blank">Koncert</a></li> <li><a href="https://www.mediafly.com/" rel="noopener" target="_blank">Mediafly</a></li> <li><a href="https://www.microsoft.com/en-us/" rel="noopener" target="_blank">Microsoft</a></li> <li><a href="https://www.modeln.com/" rel="noopener" target="_blank">Model N</a></li> <li><a href="https://www.mperativ.io/" rel="noopener" target="_blank">Mperativ</a>e</li> <li><a href="https://www.nice.com/" rel="noopener" target="_blank">NICE</a></li> <li><a href="https://optymyze.com/" rel="noopener" target="_blank">Optymyze</a></li> <li><a href="https://www.oracle.com/index.html" target="_blank" rel="noopener">Oracle</a></li> <li><a href="https://www.outreach.io/" rel="noopener" target="_blank">Outreach.io</a></li> <li><a href="https://people.ai/" rel="noopener" target="_blank">People.ai</a></li> </ul> </div> </div> </div> </section></div> </div> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="8" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-44" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-44 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-44 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li><a href="https://www.perceptionpredict.ai/" rel="noopener" target="_blank">PerceptionPredict</a></li> <li><a href="https://www.performio.co/" rel="noopener" target="_blank">Performio</a></li> <li><a href="https://www.pricefx.com/" rel="noopener" target="_blank">Pricefx</a></li> <li><a href="https://pros.com/" rel="noopener" target="_blank">PROS</a></li> <li><a href="https://www.salesforce.com/" target="_blank" rel="noopener">Salesforce</a></li> <li><a href="https://www.sap.com/index.html" rel="noopener" target="_blank">SAP</a></li> <li><a href="https://scratchpad.com/" rel="noopener" target="_blank">Scratchpad</a></li> <li><a href="https://spiff.com/" rel="noopener" target="_blank">SPIFF</a></li> <li><a href="https://www.sugarcrm.com/" rel="noopener" target="_blank">SugarCRM</a></li> <li><a href="https://www.uniphore.com/" rel="noopener" target="_blank">Uniphore</a></li> <li><a href="https://uplandsoftware.com/" rel="noopener" target="_blank">Upland Software</a></li> <li><a href="https://www.varicent.com/" rel="noopener" target="_blank">Varicent</a></li> <li><a href="https://www.vindicia.com/" rel="noopener" target="_blank">Vindicia</a></li> <li><a href="https://whitecupsolutions.com/" rel="noopener" target="_blank">White Cup</a></li> <li><a href="https://www.xactlycorp.com/" rel="noopener" target="_blank">Xactly</a><a href="https://www.xactlycorp.com/" rel=" noopener"></a></li> <li><a href="http://www.zendesk.com" rel="noopener" target="_blank">Zendesk</a></li> <li><a href="https://www.zilliant.com/" rel="noopener" target="_blank">Zilliant</a></li> <li><a href="https://www.zoho.com/" rel="noopener" target="_blank">Zoho </a></li> <li><a href="https://www.zuora.com/" target="_blank" rel="noopener">Zuora</a><br><br></li> </ul> </div> </div> </div> </section></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-45 dnd_area-column-40-row-3-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-45" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-45_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="font-weight: bold; text-align: center;" data-wow-duration="1s" data-wow-offset="200"><span style="color: #ffffff;">Vendors Not Covered or Recommended</span></h2></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-46 dnd-row"> <div class="row-fluid "> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-46" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-46 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-46 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li>6sense</li> <li>Amplience</li> <li>Auctane</li> <li>BigCommerce</li> <li>Bigtincan</li> <li>Bloomreach</li> <li>CaptivateIQ</li> <li>Chargebee</li> <li>Cleverbridge</li> <li>commercetools</li> <li>Digital River</li> <li>DocuSign (SpringCM)</li> <li>Elastic Path</li> <li>FastSpring</li> <li>Flockjay</li> <li>Forma AI</li> </ul> </div> </div> </div> </section></div> </div> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="4" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-47" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-47 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-47 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li>Groove</li> <li>Highspot</li> <li>Intershop</li> <li>LeadSquared</li> <li>Maropost</li> <li>Maxio</li> <li>Mindtickle</li> <li>Miva</li> <li>Nomis Solutions</li> <li>OneBill Software</li> <li>Outplay</li> <li>Pipedrive</li> <li>Pramata</li> <li>Recharge</li> <li>Recurly</li> <li>Revenera</li> </ul> </div> </div> </div> </section></div> </div> <div class="span4 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="8" data-w="4"> <div id="hs_cos_wrapper_dnd_area-module-48" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-48 #vendors-coverd_not_coverd-tf ul, #hs_cos_wrapper_dnd_area-module-48 #vendors-coverd_not_coverd-tf ul li { padding:0; margin:0; list-style:none; text-align:center; } </style> <section id="vendors-coverd_not_coverd-tf" class="wow slideInUp" data-wow-delay="1s" data-wow-duration="3s"> <div class="container-fluid p-0"> <div class="content_parent-tf"> <div class="content-tf"> <ul> <li>Seamless.AI</li> <li>Seismic Software</li> <li>Shopify</li> <li>Spekit</li> <li>Spreedly</li> <li>Tact.ai</li> <li>Tacton CPQ</li> <li>Unicommerce</li> <li>Vendr</li> <li>VeriFone</li> <li>Volusion</li> <li>WooCommerce</li> <li>Workspan</li> <li>Yext</li> <li>Zoominfo</li> </ul> <p> </p> </div> </div> </div> </section></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-47 dnd_area-column-39-row-1-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-49" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-49_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div style="text-align: center;"><span><span style="color: #7b7b7b;">For more information on Vendor coverage, or to become a covered vendor,</span> </span><span style="color: #e8ebee;"><a href="/briefing" style="color: #e8ebee;">click here</a>.</span></div></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-48 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-49 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1679562104246" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <a id="ready-to-start" data-hs-anchor="true" class="anchor-sticky"></a> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-50 dnd_area-row-16-padding dnd-section dnd_area-row-16-force-full-width-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-51 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-51" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> #hs_cos_wrapper_dnd_area-module-51 .headline_content { box-shadow:rgb(0 0 0/10%) 0px 0px 10px 2px; margin:0px; background:#FFFFFF; text-align:center; padding-top:50px; padding-right:0px; padding-bottom:50px; padding-left:0px; } #hs_cos_wrapper_dnd_area-module-51 .headline_content h2 { font-weight:600; } #hs_cos_wrapper_dnd_area-module-51 .headline_content p { font-size:18px; line-height:27px; font-weight:100; margin:0; } #hs_cos_wrapper_dnd_area-module-51 .form_with_parallax_background { background-attachment:fixed; position:relative; z-index:1; background-image:url(https://www.isg-research.net/hubfs/Contact_Us_Footer_Image_AdobeStock_297687974-1.webp); background-size:cover; background-position:center center; padding-top:50px; padding-bottom:50px; } #hs_cos_wrapper_dnd_area-module-51 .form_with_parallax_background:before { content:''; background:rgba(0,0,0,0.7); position:absolute; left:0; top:0; width:100%; height:100%; z-index:-1; } #hs_cos_wrapper_dnd_area-module-51 .form_outer { max-width:575px; margin:0px auto; } #hs_cos_wrapper_dnd_area-module-51 label { display:inline-block; 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