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Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <meta property="og:image" content="https://web.archive.org/web/20200919035337im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20200919035337im_/http://aurora.dawn.com/_img/social-default.jpg"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20200919035337\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20200919035337\/https:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20200919035337\/https:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20200919035337\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20200919035337\/https:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <link rel="stylesheet" href="https://web.archive.org/web/20200919035337cs_/https://aurora.dawn.com/_css/all.20200831160810.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200919035337cs_/https://aurora.dawn.com/_css/shameaurora.20200811155209.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200919035337cs_/https://aurora.dawn.com/_css/roboto.20200811155209.css" media="all"> <script src="https://web.archive.org/web/20200919035337js_/https://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="https://web.archive.org/web/20200919035337js_/https://aurora.dawn.com/_js/all.20200902171909.js" defer="true"></script> <script src="https://web.archive.org/web/20200919035337js_/https://aurora.dawn.com/_js/admin.20200831160810.js" defer="true"></script> <link rel="preload" as="style" href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/_css/all.20200831160810.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/_css/shameaurora.20200811155209.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/_css/roboto.20200811155209.css"> <link rel="preload" as="script" href="https://web.archive.org/web/20200919035337/https://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/_js/all.20200902171909.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/_js/admin.20200831160810.js"> <link rel="dns-prefetch preconnect" href="i.dawn.com"> <link rel="dns-prefetch preconnect" href="code.jquery.com"> <!-- - 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- adsense: end - - --> </div> <header class="mb-6.75 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="flex no-gutters"> <div class="flex__item sm:w-1/3 w-full"> <div class="logo-container mb-3.25 ml-6.75 pl-3.25"> <a href="/web/20200919035337/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200919035337/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200919035337im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200919035337/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200919035337im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-3.25 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20200919035337/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20200919035337/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--most-read "><a class="" href="/web/20200919035337/https://aurora.dawn.com/most-read">Most Read</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20200919035337/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--blogs "><a class="" href="/web/20200919035337/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class="container-fluid clearfix pt-4"> <div class="content flex-column"> <main class="pb-2"> <div class="flex"> <div class="flex__item w-full"> <div class="px-6.75"> <!-- box/title title --> <h2 dir="auto" data-layout="story" data-id="1142077" class="story__title text-9 "><a href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/news/1142077/about-us" class="story__link ">About Us</a></h2> <!-- box/content --> <div dir="auto" class="story__content overflow-hidden text-3.5 "><div style="display: none"></div><p class="dropcap">Aurora is Pakistan's leading advertising, marketing and media magazine and is recognised as the voice of Pakistan's advertising industry. Aurora is read by top-flight professionals and specialists in advertising, the media and corporate communications.</p><p class="">Published every two months, Aurora highlights the latest trends within Pakistan's advertising, marketing and media industries and provides a critical appraisal of creative marketing campaigns, new product developments, consumer and industry trends. Every year Aurora publishes the Aurora Fact File containing comprehensive and authenticated data on media spend and agency positioning within the industry.</p> </div> <div class="flex"> <div class="flex__item w-full sm:w-1/2"> <!-- box/title title --> <h2 dir="auto" data-layout="story" data-id="1142078" class="story__title "><a href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/news/1142078/editorial" class="story__link ">Editorial </a></h2> <!-- box/content --> <div dir="auto" class="story__content overflow-hidden text-3.5 "><hr/> <p>Mariam Ali Baig<br> Editor<br> Email: <a href="https://web.archive.org/web/20200919035337/mailto:aurora@dawn.com">aurora@dawn.com</a></p> <p>Mamun M. Adil<br> Manager<br> Email: <a href="https://web.archive.org/web/20200919035337/maito:ayesha.shaikh@dawn.com">mamun@dawn.com</a></p> <p>Ayesha Shaikh<br> Senior Assistant Manager<br> Email: <a href="https://web.archive.org/web/20200919035337/mailto:ayesha.shaikh@dawn.com">ayesha.shaikh@dawn.com</a></p> <p>Anusha Zahid Khawaja<br> Content Coordinator<br> Email: <a href="https://web.archive.org/web/20200919035337/mailto:anusha.zahid@dawn.com">anusha.zahid@dawn.com</a></p> <p>Rabeea Salman<br> Lahore Desk<br> Email: <a href="https://web.archive.org/web/20200919035337/mailto:aurora@dawn.com">aurora@dawn.com</a></p> <p>Anam Butt<br> Islamabad Desk<br> Email: <a href="https://web.archive.org/web/20200919035337/mailto:aurora@dawn.com">aurora@dawn.com</a></p> </div> </div> <div class="flex__item w-full sm:w-1/2"> <!-- box/title title --> <h2 dir="auto" data-layout="story" data-id="1142079" class="story__title "><a href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/news/1142079/operations" class="story__link ">Operations</a></h2> <!-- box/content --> <div dir="auto" class="story__content overflow-hidden text-3.5 "><div style="display: none"></div><hr> <p class="">Niloufer Patel<br> Director Circulation<br> Email: <a href="https://web.archive.org/web/20200919035337/mailto:gm.circ@dawn.com">gm.circ@dawn.com</a><br> Ali Hasan Naqvi<br> GM Marketing<br> Email: <a href="https://web.archive.org/web/20200919035337/mailto:ali.hasan@dawn.com">ali.hasan@dawn.com</a></p><p class="">Zulfiqar Jafri<br> Advertisement Executive<br> Email: <a href="https://web.archive.org/web/20200919035337/mailto:zulfiqar.Jafri@dawn.com">zulfiqar.Jafri@dawn.com</a></p><p class="">Sufiyan Abid<br> Marketing Executive (Lahore)</p><p class="">Rabia Shahzad<br> Assistant Manager Marketing (Islamabad)</p> </div> </div> </div> <hr> </div> </div> </div> <style> .drop-cap:first-letter { margin-right: 3px; margin-top: -26px; margin-bottom: -8px; font-size: 2.5em; } .story__content > p:first-of-type { font-weight: 400; } .story__link--external { background-image: none; text-decoration: none !important; } </style> </main> <aside class="pb-4"> <!-- - - - - - - widget:start id: 521 - type: writers - object_id: - title: Contributors - - - - - - --> <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Contributors</span></h2> </div> <div class="widget__main "> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Talha bin Hamid" href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/authors/3341/talha-bin-hamid" class=" text-center font-normal text-black ">Talha bin Hamid</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143768" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143768" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/news/1143768/ode-to-servis-shoes" class="story__link "><strong>Ode to Servis Shoes</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Rashna Abdi" href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/authors/3373/rashna-abdi" class=" text-center font-normal text-black ">Rashna Abdi</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143786" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143786" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/news/1143786/lockdown-log" class="story__link "><strong>Lockdown Log</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Ayesha Shaikh" href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/authors/3241/ayesha-shaikh" class=" text-center font-normal text-black ">Ayesha Shaikh</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143462" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143462" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/news/1143462/lights-camera-controversy" class="story__link "><strong>Lights, camera, controversy!</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class=" text-center font-normal text-black ">Faraz Maqsood Hamidi</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143785" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143785" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200919035337/https://aurora.dawn.com/news/1143785/how-to-wash-your-brands-with-soap" class="story__link "><strong>How to Wash Your Brands With Soap</strong> </a></h2> </article> <!-- - 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