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<!DOCTYPE html><html lang="en-US"><head><meta charSet="utf-8" data-next-head=""/><link rel="alternate" hrefLang="en" href="https://sproutsocial.com/features/employee-advocacy/" data-next-head=""/><link rel="alternate" hrefLang="es" href="https://sproutsocial.com/es/features/employee-advocacy/" data-next-head=""/><link rel="alternate" hrefLang="fr" href="https://sproutsocial.com/fr/features/employee-advocacy/" data-next-head=""/><link rel="alternate" hrefLang="it" href="https://sproutsocial.com/it/features/employee-advocacy/" data-next-head=""/><link rel="alternate" hrefLang="de" href="https://sproutsocial.com/de/features/employee-advocacy/" data-next-head=""/><link rel="alternate" hrefLang="pt" href="https://sproutsocial.com/pt/features/employee-advocacy/" data-next-head=""/><title data-next-head="">Social Media Advocacy Solutions | Employee Advocacy by Sprout Social</title><meta name="description" content="Turn your workforce into a powerful marketing and sales engine with employee advocacy software. Employee Advocacy by Sprout Social gives your employees a simple way to share curated content across their social networks so you can amplify reach and sales." data-next-head=""/><link rel="canonical" href="https://sproutsocial.com/features/employee-advocacy/" data-next-head=""/><meta property="og:locale" content="en_US" data-next-head=""/><meta property="og:type" content="article" data-next-head=""/><meta property="og:title" content="Social Media Advocacy Solutions | Employee Advocacy by Sprout Social" data-next-head=""/><meta property="og:description" content="Turn your workforce into a powerful marketing and sales engine with employee advocacy software. Employee Advocacy by Sprout Social gives your employees a simple way to share curated content across their social networks so you can amplify reach and sales." data-next-head=""/><meta property="og:url" content="https://sproutsocial.com/features/employee-advocacy/" data-next-head=""/><meta property="og:image" content="https://cdn.bfldr.com/VXTUTVL1/at/2533r927kbbvjt4q57qqnnn9/og_advocacy-page.png?" data-next-head=""/><meta property="og:image:width" content="2048" data-next-head=""/><meta property="og:image:height" content="1076" data-next-head=""/><meta property="og:image:type" content="image/png" data-next-head=""/><meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1" data-next-head=""/><meta name="robots" content="index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1" data-next-head=""/><link rel="preconnect" href="https://brandfolder.sproutsocial.com" data-next-head=""/><script type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"Organization","name":"Sprout Social","legalName":"Sprout Social, Inc.","url":"https://sproutsocial.com/","logo":"https://brandfolder.sproutsocial.com/VXTUTVL1/at/8vwz9b7w83rhgfc8xvm8t8/lgo_sprout_lockup.png","foundingDate":"2010","founders":[{"@type":"Person","name":"Justyn Howard"},{"@type":"Person","name":"Gil Lara"},{"@type":"Person","name":"Aaron Rankin"},{"@type":"Person","name":"Peter Soung"}],"alternateName":"SproutSocial","sameAs":["https://en.wikipedia.org/wiki/Sprout_Social","https://www.wikidata.org/wiki/Q17082977","https://www.facebook.com/SproutSocialInc","https://www.instagram.com/sproutsocial/","https://www.linkedin.com/company/sprout-social-inc-","https://www.tiktok.com/@sproutsocial","https://x.com/SproutSocial","https://www.youtube.com/user/SproutSocial"],"address":{"@type":"PostalAddress","streetAddress":"131 S. 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href="/trust-center/" class="db pa350 f300 fw-bold no-underline hover-no-underline c--text">Data and security</a></li></ul></div></div><div class="pa625-l logo-leaf-spacing bg--teal-1000 bg--teal-1000-l br800 br0-l"><div class="pa450 pa0-l"><a href="/insights/data/idc-marketscape/" class="dib-l f300 fw-bold hover-no-underline no-underline c--neutral-0 flex gap450"><img width="240" height="135" class="mw-100p-nm seeds-mw950 w100p h-auto br600 mb450-l h-100p dn db-ns" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/vt9cnnbrgn95src94f6xk8/IDC_2024_Navigation_Promo_1707x960.png?auto=webp" loading="lazy" alt=""/><div><p class="fw-bold f400 c--neutral-0">IDC MarketScape report</p><p class="f200 c--neutral-0 mb450 fw-normal mt200">Sprout Social is a Leader in the IDC MarketScape for Social Marketing Software for Large Enterprises</p><div class="underline mt0">Learn more</div></div></a></div></div></div></div></li><li class="mt0"><div class="px350 py300 px450 py0-l px350-l"><button 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class="pa450 pa0-l"><a href="/under-the-brand-fluence/" class="dib-l f300 fw-bold hover-no-underline no-underline c--neutral-0 flex gap450"><img width="240" height="135" class="mw-100p-nm seeds-mw950 w100p h-auto br600 mb450-l h-100p dn db-ns" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/3m73ff5jb5cvcfmcjswwp3pv/influencer-marketing-digital-event_2024_sprout-nav.png?auto=webp" loading="lazy" alt=""/><div><p class="fw-bold f400 c--neutral-0">What’s next for influencer marketing?</p><p class="f200 c--neutral-0 mb450 fw-normal mt200">Get the most up-to-date understanding of influencer marketing and what to expect for the future of the influencer landscape in our free digital event.</p><div class="underline mt0">Watch now</div></div></a></div></div></div></div></li><li class="mt0"><div class="px350 py300 px450 py0-l px350-l"><a class="db f300 fw-bold c--text wsnw-l hover-c--teal-900 interaction--hover no-underline px350 py300 pa0-l" href="/pricing/">Pricing</a></div></li><li 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fw-bold"><a href="https://login.influencer.sproutsocial.com/" class="c--text hover-no-underline no-underline"><span class="flex items-center"><img src="https://media.sproutsocial.com/uploads/ico_influencer.svg" alt="" class="pr300"/>Influencer Marketing</span></a></li></ul></div></div></div></div><div class="px0-l px450 pr0-ns pl450-ns flex-auto w-100p w-auto-ns"><div class="w-100p w-auto-l"><a target="" href="#demo" class="button-reset interaction--hover dib ba bw600 br500 b--neutral-1100 hover-b--neutral-900 bg--transparent c--neutral-1100 hover-c--neutral-900 Buttons_outline-two-hover__UtcEM w-100p w-auto-ns py300 px350 f300 fw-bold tc no-underline hover-no-underline w-100p-m w-100p-xm"><span>Schedule a demo</span></a></div></div><div class="px0-l px450 pl0-ns pr450-ns flex-auto w-100p w-auto-ns"><div class="w-100p w-auto-l"><a target="" href="/trial/" class="button-reset interaction--hover dib ba bw600 br500 hover-c--neutral-0 b--neutral-1100 hover-b--neutral-900 bg--neutral-1100 hover-bg--neutral-900 c--neutral-0 w-100p w-auto-ns py300 px350 f300 fw-bold tc no-underline hover-no-underline w-100p-m w-100p-xm"><span>Try for free</span></a></div></div></div></nav></div><button class="fixed top0 left0 right0 bottom0 bg-transparent bn h-100p w-100p z2 dn"><span class="screenreader">Close menu</span></button></header><main id="content" class="overflow-visible"><div class="bg--neutral-0 pt-header overflow-visible"><div class="h-100p flex-l justify-center EmployeeAdvocacy_blobs-advocacy__MAmh5 mw-900 w-100p mx-auto"><div class="EmployeeAdvocacy_blobs-container__SBv0f"><div class="EmployeeAdvocacy_blobs__5XtUG"><div class="EmployeeAdvocacy_blob-1__XMUXw"><picture><source srcSet="https://brandfolder.sproutsocial.com/VXTUTVL1/at/4qbcxnx3nrfkxn36jw689cg/background_advocacy_gradient-orbs_header_1.png?auto=webp&format=png&width=375" media="(max-width: 479px)"/><source 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srcSet="https://brandfolder.sproutsocial.com/VXTUTVL1/at/x53j5p95k9vrpw9tj6r5c533/background_noise-light.png?auto=webp&format=png&width=768" media="(min-width: 480px) and (max-width: 959px)"/><source srcSet="https://brandfolder.sproutsocial.com/VXTUTVL1/at/x53j5p95k9vrpw9tj6r5c533/background_noise-light.png?auto=webp&format=png&width=1440" media="(min-width: 960px)"/><img src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/x53j5p95k9vrpw9tj6r5c533/background_noise-light.png?auto=webp&format=png" alt=""/></picture></div><section id="hero" class="px450 py625 pt650-nm pb450 pb500-m pb500-xm pb675-l isolation-isolate"><div class="mx-auto mw900 w-100p"><div class="dg grid-template-columns-12"><div class="col-span-12 col-span-6-ns flex items-center pr400-l pl450-l mb625 mb0-ns"><div class="mt-400-l"><div class="mb500 mb600-ns"><span class="ba bw600 br1000 b--teal-1000 px350 c--neutral-0 bg--teal-1000 fw-bold f200 f300-l py100 py200-l inline-flex items-center"><svg height="14" width="14" class="c--neutral-0 mr300"><use href="/icons.svg#ico_advocacy"></use></svg>Advocacy</span></div><h1 class="ff-roboto fw-normal f700 f850-l pr400 pr0-ns pr400-xm">Expand your social media reach and offset awareness spend</h1></div></div><div class="col-span-12 col-span-6-ns px400-l flex flex-column"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="672" height="425" viewBox="0 0 672 425" fill="none" alt="Sample report of content across different social networks showing shares, potential reach, and earned media value." class="db w-100p h-auto pointer-events-none"><image xlink:href="https://media.sproutsocial.com/uploads/Advocacy-background-img@2x.png" id="g" width="1162" height="777" style="width:581px;height:388.5px;transform:translateX(48px)" data-name="Advocacy-background-img@2x.png"></image><g id="Share" filter="url(#b)"><rect width="244" height="42" x="411.996" y="358.542" fill="#fff" rx="8"></rect><text class="ff-system" xml:space="preserve" fill="#040404" font-family="SF Pro Text" font-size="11" font-weight="bold" letter-spacing="0em" style="white-space:pre"><tspan x="423.996" y="383.452" class="ff-system">Share this story</tspan></text><g fill="#0A66C2"><path d="M553.103 386.231a.277.277 0 0 0 .284-.284v-.02c0-.203-.121-.304-.385-.304h-.426v1.115h.163v-.487h.202l.304.487h.162l-.324-.487.02-.02Zm-.182-.122h-.182v-.365h.243c.121 0 .263.021.263.183-.02.182-.162.182-.324.182ZM548.949 384.832h-2.25v-3.527c0-.851-.021-1.925-1.176-1.925-1.176 0-1.358.912-1.358 1.864v3.588h-2.25v-7.256h2.169v.993h.04a2.406 2.406 0 0 1 2.129-1.176c2.29 0 2.696 1.5 2.696 3.466v3.973Zm-9.568-8.25c-.73 0-1.317-.588-1.317-1.317 0-.73.587-1.318 1.317-1.318s1.318.588 1.318 1.318c0 .729-.588 1.317-1.318 1.317Zm1.135 8.25h-2.25v-7.256h2.25v7.256Zm9.568-12.952h-12.973c-.608 0-1.115.486-1.115 1.094v13.014c0 .608.507 1.094 1.115 1.094h12.973c.608 0 1.115-.486 1.135-1.094v-13.014a1.138 1.138 0 0 0-1.135-1.094Z"></path><path d="M552.942 385.116c-.568 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filter="url(#d)"><rect width="195.342" height="161.921" x="16.54" y="34.54" fill="#fff" stroke="#DEE1E1" stroke-width="1.079" rx="7.46"></rect><g><path fill="#DEE1E1" d="M16 64.219h196.421v1.079H16z"></path><text class="ff-system" xml:space="preserve" fill="#040404" font-family="SF Pro Text" font-size="11" font-weight="bold" letter-spacing="0" style="white-space:pre"><tspan x="24.634" y="54.123" class="ff-system">Stories to Share</tspan></text></g><path fill="#DEE1E1" d="M24.496 127.894h177.75v1.079H24.496z"></path><g id="Story1"><text class="ff-system" xml:space="preserve" fill="#0B968F" font-family="SF Pro Text" font-size="6" font-weight="bold" letter-spacing="0em" style="white-space:pre"><tspan x="171.88" y="116.68" class="ff-system number">68</tspan><tspan class="ff-system"> Shares</tspan></text><text class="ff-system" xml:space="preserve" fill="#364141" font-family="SF Pro Text" font-size="6" letter-spacing="0em" style="white-space:pre"><tspan x="79.094" y="116.68" 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class="c--teal-1000">Empower employees</span> as brand advocates</h2><p class="mw600-m mw600-xm mw750-l f300 f600-l px750-m px750-xm px700-l mx-auto pb450 pb0-l">Employee Advocacy lets employees share brand content within a few clicks and stay compliant with pre-approved copy. You’ll be able to easily validate their impact with clear storytelling data.</p><a target="" href="#demo" class="button-reset interaction--hover dib ba bw600 br500 b--neutral-1100 hover-b--neutral-900 bg--transparent c--neutral-1100 hover-c--neutral-900 Buttons_outline-two-hover__UtcEM w-100p w-auto-ns py350 px450 f300 fw-bold tc no-underline hover-no-underline "><span>Schedule a demo</span></a></div></section><section class="section pt625 pt675-l pb0 relative"><div class="mw900 mw825-l mx-auto px450 px350-l "><h2 class="f700 f800-l fw-normal ff-roboto mt300 tl tc-ns pb625 pb500-m pb500-xm pb625-l">See how easy it is to reach new audiences</h2></div><div class="mw900 mw850-l mx-auto px450 pl700-l pr625-l"><div class="w-100p EmployeeAdvocacy_ea-video-container__AgvHi relative"><div class="EmployeeAdvocacy_ea-video-top___J2Lm wistia_embed wistia_async_w4sqcapf75 popover=true popoverContent=html stillUrl=data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII="><button class="button-reset db w-100p h-100p pa0"><svg xmlns="http://www.w3.org/2000/svg" width="112" height="113" viewBox="0 0 112 113" fill="none" class="absolute center-xy db mw-100p-ns z2"><g filter="url(#filter0_d_3866_156904)"><path fill-rule="evenodd" clip-rule="evenodd" d="M46.5885 63.1775V33.5694L72.1769 48.3734L46.5885 63.1775ZM56.0003 8.17706C33.9413 8.17706 16 26.1182 16 48.1771C16 70.3349 33.9413 88.1771 56.0003 88.1771C78.1573 88.1771 95.9996 70.2359 95.9996 48.1771C96.0986 26.1182 78.1573 8.17706 56.0003 8.17706Z" fill="white"></path></g><defs><filter id="filter0_d_3866_156904" x="0" y="0.177063" width="112" height="112" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feColorMatrix in="SourceAlpha" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"></feColorMatrix><feOffset dy="8"></feOffset><feGaussianBlur stdDeviation="8"></feGaussianBlur><feColorMatrix type="matrix" values="0 0 0 0 0.152941 0 0 0 0 0.2 0 0 0 0 0.2 0 0 0 0.24 0"></feColorMatrix><feBlend mode="normal" in2="BackgroundImageFix" result="effect1_dropShadow_3866_156904"></feBlend><feBlend mode="normal" in="SourceGraphic" in2="effect1_dropShadow_3866_156904" result="shape"></feBlend></filter></defs></svg><span id="" class="screenreader">Play video:<!-- --> </span><img src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/hz3tf9jmrxrxpctqw7vsbrf/video-thumbnail_employee-advocacy.png" alt="" class="br800 db z1 w-100p aspect-ratio-video fit-cover overflow-hidden"/></button></div><div class="EmployeeAdvocacy_ea-video-bottom__nKlkb dn db-ns"></div></div></div></section><section class="mw900 mx-auto px450 px350-l"><div class="db mt625 mt685-m mt685-xm mt700-l mb625 mb600-m mb600-xm mb0-l px-8p-offset-l"><div class="dg-l grid-template-columns-10-ns db gap500-l"><h2 class="col-span-3 ff-roboto f600 f700-l fw-normal tl">Leverage Employee Advocacy to create impact across your entire organization</h2><div class="col-span-7 flex flex-column flex-row-ns w-100p pl0-ns gap500 justify-between mt500 mt0-l mb650 mb0-ns"><div class="w-100p flex "><div class="pa450 pa500-l ba bw600 br800 h-100p"><span class="flex flex-column-ns items-center items-start-ns gap400 gap450-l"><span class="w-100p h100p br--round flex justify-center items-center bg--teal-300 seeds-mw600 max-h600 square600"><img src="https://media.sproutsocial.com/uploads/Icon-Wrapper-1.svg" alt="" class="db w-100p h100p"/></span><h3 class="fw-bold f400 f500-l">Increase brand awareness</h3></span><p class="f300 mt300">Empower employees to quickly and easily share content, then measure how much you save in ad spend with Earned Media Value.</p></div></div><div class="w-100p flex "><div class="pa450 pa500-l ba bw600 br800 h-100p"><span class="flex flex-column-ns items-center items-start-ns gap400 gap450-l"><span class="w-100p h100p br--round flex justify-center items-center bg--teal-300 seeds-mw600 max-h600 square600"><img src="https://media.sproutsocial.com/uploads/Icon-Wrapper-1-1.svg" alt="" class="db w-100p h100p"/></span><h3 class="fw-bold f400 f500-l">Drive sales & talent pipeline</h3></span><p class="f300 mt300">Equip your employees with lead-gen content to engage prospects and attract talent without increasing your headcount or ad budget.</p></div></div><div class="w-100p flex "><div class="pa450 pa500-l ba bw600 br800 h-100p"><span class="flex flex-column-ns items-center items-start-ns gap400 gap450-l"><span class="w-100p h100p br--round flex justify-center items-center bg--teal-300 seeds-mw600 max-h600 square600"><img src="https://media.sproutsocial.com/uploads/Icon-Wrapper.svg" alt="" class="db w-100p h100p"/></span><h3 class="fw-bold f400 f500-l">Minimize brand risk</h3></span><p class="f300 mt300">Build trust with your audience by ensuring your employees confidently share approved, consistent messaging.</p></div></div></div></div><div class="bt bw600 mt650 mt685-ns mb0"><div class="flex flex-column gap0 gap450-m gap450-xm gap500-l flex-row-ns w-100p mt450 mt500-l mb0 justify-between"><div class="flex-row flex flex-column w-100p min-h500 min-h1000-ns"><div class="pa600-l pa450 flex flex-column"><p class="f700 f800-l ff-roboto">$233k</p><p class="mt400 mb400 mb500-ns f300">Employee Advocacy customers improved organic reach by 85% on social media, saving $233K in paid media spend over the past three years.</p><div class=" items-start bottom0 mt-auto mb0 "><a href="https://sproutsocial.com/insights/data/forrester-tei-study/" target="_blank" class="f200 bottom0 mt-auto hover-fw-bold hover--c-neutral-110 hover-no-underline bb bw400 hover-bw600"><em>Forrester TEI study</em></a></div></div></div><div class="flex-row flex flex-column w-100p min-h500 min-h1000-ns"><div class="pa600-l pa450 flex flex-column"><p class="f700 f800-l ff-roboto">90%</p><p class="mt400 mb400 mb500-ns f300">90% of marketing executives agree social media will become the primary channel to connect with existing and prospective customers.</p><div class=" items-start bottom0 mt-auto mb0 "><a href="https://theharrispoll.com/" target="_blank" class="f200 bottom0 mt-auto hover-fw-bold hover--c-neutral-110 hover-no-underline bb bw400 hover-bw600"><em>2022 Harris Poll</em></a></div></div></div><div class="flex-row flex flex-column w-100p min-h500 min-h1000-ns"><div class="pa600-l pa450 flex flex-column"><p class="f700 f800-l ff-roboto">10-20%</p><p class="mt400 mb400 mb500-ns f300">Brand consistency can increase an organization’s revenue by 10-20%.</p><div class=" items-start bottom0 mt-auto mb0 "><a href="https://info.marq.com/resources/report/brand-consistency#:~:text=The%20state%20of%20brand%20consistency,and%20value%20of%20brand%20consistency.&text=How%20inconsistent%20branding%20impacts%20your%20company.&text=How%20brand%20management%20and%20brand%20status%20are%20interconnected" target="_blank" class="f200 bottom0 mt-auto hover-fw-bold hover--c-neutral-110 hover-no-underline bb bw400 hover-bw600"><em>Marq study</em></a></div></div></div></div></div></div></section><section class="pt0 py500 mt500 mt0-l px450 px0-l py675-l"><div class="mx-auto mw900 mw825-l w-100p px450-l"><div class="bg--teal-900 px450 px500-ns py450 pa500-l pl625-l br800 flex flex-wrap flex-nowrap-ns justify-between items-center gap675-ns"><p class="c--neutral-0 pb450 pb0-ns fw-bold f500 f600-l">How can your business benefit from Employee Advocacy?</p><a target="" href="/advocacy-roi-calculator-tool/" class="button-reset interaction--hover dib ba bw600 br500 hover-c--neutral-0 b--neutral-0 hover-b--teal-800 bg--neutral-0 hover-bg--teal-800 c--teal-900 w-100p w-auto-ns py350 py400-ns px600 f300 f400-ns fw-bold tc no-underline hover-no-underline mt0 wsnw"><span>Calculate your ROI</span></a></div></div></section></div><section class="pt625 pt650-m pt650-xm pt700-l pb650 pb700-ns js-ignore-gsap" aria-hidden="true"><section><div class="mw900 mx-auto px450"><h2 class="ff-roboto f700 f800-l fw-normal mw-58p-l">How to magnify content through employee networks</h2></div><div class="ScrollableContainerBar_ScrollingContainer__wyVgv pl450-ns pl500-l flex flex-nowrap"><ol class="ScrollableContainerBar_ScrollingContainer--inner__smu1L list flex flex-nowrap scroll-snap-xmandatory gap500 overflow-auto mt550 mt600-ns px450 hide-scrollbar"><li class="flex-none mw-90p seeds-mw1125-ns scroll-snap-align-center scroll-snap-align-start-ns mx-auto mt0 w-100p"><div class="bg--teal-50 flex items-center justify-center overflow-hidden br800 h1075-ns pa450 px625-ns py500-ns aspect-ratio-square aspect-ratio-auto-ns"><img class="db max-h-100p w-auto mx-auto object-contain" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/crt5vzvbnf5cphmfmk34jnk/ui_advocacy_add-new-story_simplified.webp?auto=webp&format=png" alt="Example of adding a new story to Employee Advocacy by Sprout Social."/></div><p class="c--teal-1000 f400 fw-bold mt500">01</p><p class="c--neutral-1100 f500 f600-ns fw-bold mt100">Add shareable content</p><p class="mt400 f400">Add a link, upload a video/image, share content from your RSS feed or duplicate posts you’ve shared. </p></li><li class="flex-none mw-90p seeds-mw1125-ns scroll-snap-align-center scroll-snap-align-start-ns mx-auto mt0 w-100p"><div class="bg--teal-50 flex items-center justify-center overflow-hidden br800 h1075-ns pa450 px625-ns py500-ns aspect-ratio-square aspect-ratio-auto-ns"><img class="db max-h-100p w-auto mx-auto object-contain" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/vmc587qn7b5cbqnmp94wp/ui_advocacy_and-new-story-message-ideas_simplified.webp?auto=webp&format=png " alt="Example of creating message ideas that your employees can use to share on LinkedIn, X (formerly known as Twitter), Facebook and Instagram in Employee Advocacy by Sprout Social."/></div><p class="c--teal-1000 f400 fw-bold mt500">02</p><p class="c--neutral-1100 f500 f600-ns fw-bold mt100">Draft message ideas</p><p class="mt400 f400">Provide pre-approved message ideas so your team can consistently stay on-brand. </p></li><li class="flex-none mw-90p seeds-mw1125-ns scroll-snap-align-center scroll-snap-align-start-ns mx-auto mt0 w-100p"><div class="bg--teal-50 flex items-center justify-center overflow-hidden br800 h1075-ns pa450 px625-ns py500-ns aspect-ratio-square aspect-ratio-auto-ns"><img class="db max-h-100p w-auto mx-auto object-contain" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/jbn7m88m77xwp3j56k64mjqv/ui_advocacy_newsletter_simplified.webp?auto=webp&format=png" alt="Example of an option to generate a newsletter preview or send the newsletter in Employee Advocacy by Sprout Social."/></div><p class="c--teal-1000 f400 fw-bold mt500">03</p><p class="c--neutral-1100 f500 f600-ns fw-bold mt100">Send targeted communications</p><p class="mt400 f400">Compile content into newsletters or broadcasts to target specific audiences through your workspace (Microsoft Teams or Slack).</p></li><li class="flex-none mw-90p seeds-mw1125-ns scroll-snap-align-center scroll-snap-align-start-ns mx-auto mt0 w-100p"><div class="bg--teal-50 flex items-center justify-center overflow-hidden br800 h1075-ns pa450 px625-ns py500-ns aspect-ratio-square aspect-ratio-auto-ns"><img class="db max-h-100p w-auto mx-auto object-contain" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/bm98tr5tjx5n8jpc9pc9h4w/ui_advocacy_story-feed_simplified.webp" alt="Example of featured stories to share in Employee Advocacy by Sprout Social."/></div><p class="c--teal-1000 f400 fw-bold mt500">04</p><p class="c--neutral-1100 f500 f600-ns fw-bold mt100">Give employees a voice</p><p class="mt400 f400">Employees can explore and follow topics relevant to their roles, suggest content, and use Advocacy in their preferred language.</p></li><li class="flex-none mw-90p seeds-mw1125-ns scroll-snap-align-center scroll-snap-align-start-ns mx-auto mt0 w-100p"><div class="bg--teal-50 flex items-center justify-center overflow-hidden br800 h1075-ns pa450 px625-ns py500-ns aspect-ratio-square aspect-ratio-auto-ns"><img class="db max-h-100p w-auto mx-auto object-contain" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/3wfsx5swvnqvqg6gkh3chbw6/ui_advocacy_share-story_simplified.webp?auto=webp&format=png" alt="Example of selecting a message idea to use in a X (formerly known as Twitter) in Employee Advocacy by Sprout Social."/></div><p class="c--teal-1000 f400 fw-bold mt500">05</p><p class="c--neutral-1100 f500 f600-ns fw-bold mt100">Click to share</p><p class="mt400 f400">Quickly and easily share posts from the desktop or mobile app. Boost engagement with gamification.</p></li><li class="flex-none mw-90p seeds-mw1125-ns scroll-snap-align-center scroll-snap-align-start-ns mx-auto mt0 w-100p"><div class="bg--teal-50 flex items-center justify-center overflow-hidden br800 h1075-ns pa450 px625-ns py500-ns aspect-ratio-square aspect-ratio-auto-ns"><img class="db max-h-100p w-auto mx-auto object-contain" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/hg8v3j85htsfn48cgfm5q6/ui_advocacy_metrics-overview_simplified.webp?auto=webp&format=png" alt="Example of an Employee Advocacy by Sprout Social campaign metrics overview including: stories, shares, potential reach and earned media value."/></div><p class="c--teal-1000 f400 fw-bold mt500">06</p><p class="c--neutral-1100 f500 f600-ns fw-bold mt100">Measure and optimize</p><p class="mt400 f400">Prove the ROI of your Advocacy efforts and connect results to leads, web traffic, event registrations and more.</p></li></ol></div><div class="mw900 mx-auto px450 mt400 mt450-ns mt650-l"><div class="mw-50p-l pr400-l ml-auto-l tr"><progress class="ScrollableContainerBar_ScrollingContainer-progress__PLBSc db dn-l w-100p" value="0" max="6"></progress><div class="dn flex-l items-center-l"><button disabled="" class="button-reset c--neutral-1100 db mt0 pa0 pointer flex items-center justify-center square500 o-40 pointer-events-none ml-auto rotate-180"><span class="screenreader">Scroll container <!-- -->left</span><svg class="db mw-100p h-auto" xmlns="http://www.w3.org/2000/svg" width="41" height="41" fill="currentColor" viewBox="0 0 41 41"><path d="m14.8 10.743 11.21 10.004L14.8 30.751l1.332 1.492 12.88-11.496-12.88-11.496-1.332 1.492Z"></path><path fill-rule="evenodd" d="M20.392 40.647c11.046 0 20-8.954 20-20s-8.955-20-20-20c-11.046 0-20 8.954-20 20s8.954 20 20 20Zm18-20c0 9.941-8.06 18-18 18-9.941 0-18-8.059-18-18s8.059-18 18-18c9.94 0 18 8.059 18 18Z" clip-rule="evenodd"></path></svg></button><button class="button-reset c--neutral-1100 db mt0 pa0 pointer flex items-center justify-center square500 o-100 pointer-events-all ml300"><span class="screenreader">Scroll container <!-- -->right</span><svg class="db mw-100p h-auto" xmlns="http://www.w3.org/2000/svg" width="41" height="41" fill="currentColor" viewBox="0 0 41 41"><path d="m14.8 10.743 11.21 10.004L14.8 30.751l1.332 1.492 12.88-11.496-12.88-11.496-1.332 1.492Z"></path><path fill-rule="evenodd" d="M20.392 40.647c11.046 0 20-8.954 20-20s-8.955-20-20-20c-11.046 0-20 8.954-20 20s8.954 20 20 20Zm18-20c0 9.941-8.06 18-18 18-9.941 0-18-8.059-18-18s8.059-18 18-18c9.94 0 18 8.059 18 18Z" clip-rule="evenodd"></path></svg></button></div></div></div></section></section><div class="bg--neutral-0"><section id="demo" class="bg--neutral-1100 relative overflow-hidden br850--tl br850--tr br900--tl-l br900--tr-l"><div class="bg--neutral-1100 br850--tl br850--tr br900--tl-l br900--tr-l EmployeeAdvocacy_bg-teal-noise-dark__7q3td"><div class="py675 px450 px0-l pb600 pt750-l pb685-m pb685-xm pb775-l pt675-m pt675-xm isolation-isolate"><div class="mx-auto mw900 mw825-l w-100p px450-l"><div class="dg-ns grid-template-columns-12-ns gap500-ns"><div class="col-span-7-l col-span-12-m col-span-12-xm flex-m flex-xm flex-wrap-m flex-wrap-xm justify-center-m justify-center-xm"><h2 class="f700 f800-ns c--neutral-0 ff-roboto fw-normal pt500-l">Empower your employees as brand advocates</h2><ul class="list pl0 py500 pb300 pb0-m pb0-xm flex-m flex-xm w-100p-m w-100p-xm justify-center-m justify-center-xm mb0-m mb0-xm"><li class="c--neutral-0 flex items-start items-center-l pb500 pb450-m pb450-xm pt300 pt0-l w-33p-m w-33p-xm f500 mt300-l"><span class="pr400 flex items-center"><svg xmlns="http://www.w3.org/2000/svg" width="40" height="41" viewBox="0 0 40 41" fill="none"><rect y="0.130859" width="40" height="40" rx="20" fill="#026661"></rect><path d="M22.5098 25.1309H19.9538V16.4189L17.9558 18.4529L16.4978 16.9229L20.2778 13.1249H22.5098V25.1309Z" fill="white"></path></svg></span>Evaluate your social amplification strategy</li><li class="c--neutral-0 flex items-start items-center-l pb500 pb450-m pb450-xm pt300-m pt300-xm w-33p-m w-33p-xm f500 mt0"><span class="pr400 flex items-center"><svg xmlns="http://www.w3.org/2000/svg" width="40" height="41" viewBox="0 0 40 41" fill="none"><rect y="0.130859" width="40" height="40" rx="20" fill="#026661"></rect><path d="M24.4855 25.1309H15.4495V23.1149C20.3635 19.4789 21.8035 18.2549 21.8035 16.7789C21.8035 15.7169 20.8495 15.2129 19.8595 15.2129C18.4915 15.2129 17.4475 15.7529 16.6375 16.5989L15.1795 14.9069C16.3495 13.5569 18.1315 12.9449 19.8055 12.9449C22.3795 12.9449 24.3955 14.3849 24.3955 16.7789C24.3955 18.8309 22.7035 20.6129 19.5895 22.8809H24.4855V25.1309Z" fill="white"></path></svg></span>See Employee Advocacy in action</li><li class="c--neutral-0 flex items-start items-center-l pb450 pb450-m pb450-xm pt300-m pt300-xm w-33p-m w-33p-xm f500 mt0"><span class="pr400 flex items-center"><svg xmlns="http://www.w3.org/2000/svg" width="40" height="41" viewBox="0 0 40 41" fill="none"><rect y="0.130859" width="40" height="40" rx="20" fill="#026661"></rect><path d="M19.8118 25.3469C17.6158 25.3469 15.9598 24.5009 15.0778 23.4209L16.4278 21.7109C17.2378 22.5749 18.5518 23.0789 19.7218 23.0789C21.1798 23.0789 21.9898 22.4489 21.9898 21.5489C21.9898 20.5949 21.2518 20.1629 19.5778 20.1629C19.0738 20.1629 18.2638 20.1809 18.0838 20.1989V17.8949C18.2998 17.9129 19.1278 17.9129 19.5778 17.9129C20.9098 17.9129 21.8098 17.5169 21.8098 16.6349C21.8098 15.6809 20.8198 15.2129 19.5778 15.2129C18.4078 15.2129 17.3638 15.6449 16.5178 16.4549L15.2398 14.8529C16.2118 13.7549 17.7238 12.9449 19.8298 12.9449C22.6378 12.9449 24.3658 14.2049 24.3658 16.2029C24.3658 17.7149 23.0698 18.7049 21.7378 18.9389C22.9618 19.0649 24.5458 20.0189 24.5458 21.8189C24.5458 23.8889 22.6918 25.3469 19.8118 25.3469Z" fill="white"></path></svg></span>Drive your sales and talent pipeline</li></ul><div class="dn w-91p flex-l items-center relative mr450-m mr450-xm mt500"><div class="br800 bottom--16p-l w-100p h-100p b--teal-500 bw600 ba absolute ml0-l z1 mb600-l"></div><img class="br800 ml400-l relative z2" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/qkw6v4x33jh5p2kbn4xv67p/pi_advocacy_stories_to_share_reader-view_hfidelity.webp?auto=webp&format=png" alt="Example of an Employee Advocacy by Sprout Social feed of featured stories to share."/></div></div><div class="col-span-5-l col-span-12-m col-span-12-xm relative pt0-m pt0-xm pl350-l pr0-l px750-m px750-xm mx100-m mx100-xm w-100p-m w-100p-xm db"><iframe height="0" width="100" sandbox="allow-scripts allow-same-origin allow-forms allow-top-navigation allow-popups" class="db w-100p bn js-pardot-iframe" title="Request a demo"></iframe></div><div class="dn db-m db-xm w-100p col-span-12-m col-span-12-xm flex-m flex-xm items-center relative ml0-m ml0-xm mt0 mt450-m mt450-xm px400-m px400-xm"><div class="br800 bottom--16p-m bottom--16p-xm w-83p-m w-83p-xm h-100p b--teal-500 bw600 ba absolute ml400-m ml400-xm z1 mb600-m mb600-xm"></div><img class="br800 w-90p-m w-90p-xm relative z2 ml500-m ml500-xm" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/qkw6v4x33jh5p2kbn4xv67p/pi_advocacy_stories_to_share_reader-view_hfidelity.webp?auto=webp&format=png" alt=""/></div></div></div></div></div><div class="isolation-isolate mt-1px pb675-l"><section class="py500 pt0 px0 px450-m px450-xm py0-l pb675-l pb675-m pb675-xm isolation-isolate"><div class="mx-auto mw900 w-100p px450-l"><div class="bg--teal-1000 px675-l pt650 pa700-l py650-m py650-xm br850-ns dg-ns grid-template-columns-12-ns px500-m px500-xm undefined"><div class="col-span-7-l undefined col-span-12-m col-span-12-xm px0-ns pb625-m pb625-xm px500"><h2 class="w-100p f600 f700-ns ff-roboto fw-normal d c--neutral-0 mx-auto heading-theme pb625">Frequently asked questions</h2><div collapsible="true" class="Accordion w-100p mx-auto" data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="pb400 bb bw500 b--neutral-0 w-100p bt" data-testid="faq"><button type="button" aria-controls="radix-:R4tln6:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rtln6:" class="bg-none b--none py450 px0 flex items-start-l justify-between w-100p" data-radix-collection-item=""><p class="c--neutral-0 hover-no-underline fw-bold f400 f500-l my0 tl pr400">Is it possible to connect my Sprout account with the Employee Advocacy tool?</p><div class="flex-l dn mt0 c--neutral-0"><svg class="mr100 PlusMinusIcon_icon--plus-minus__tUVEe" width="24" height="24" viewBox="0 0 18 18" fill="undefined" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><rect x="0" y="0" width="100" height="100" fill="none"></rect><rect class="PlusMinusIcon_plusminus-horizontal__ScWqD" x="3.2998" y="8.04999" width="11.39" height="2" fill="currentColor"></rect><rect class="PlusMinusIcon_plusminus-vertical__YHost" x="8" y="3.35001" width="2" height="11.39" fill="currentColor"></rect><circle cx="9" cy="9" r="9" fill="none" mask="url("#toggleMask_Is0_l")"></circle></svg></div><div class="db-ns dn-l c--neutral-0"><svg class="mr100 mt200 PlusMinusIcon_icon--plus-minus__tUVEe" width="18" height="18" viewBox="0 0 18 18" fill="undefined" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><rect x="0" y="0" width="100" height="100" fill="none"></rect><rect class="PlusMinusIcon_plusminus-horizontal__ScWqD" x="3.2998" y="8.04999" width="11.39" height="2" fill="currentColor"></rect><rect class="PlusMinusIcon_plusminus-vertical__YHost" x="8" y="3.35001" width="2" height="11.39" fill="currentColor"></rect><circle cx="9" cy="9" r="9" fill="none" mask="url("#toggleMask_Is0_nl")"></circle></svg></div></button><div data-state="closed" id="radix-:R4tln6:" hidden="" role="region" aria-labelledby="radix-:Rtln6:" data-orientation="vertical" class="FAQSection_AccordionContent__7FdT1 overflow-hidden" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="pb400 bb bw500 b--neutral-0 w-100p " data-testid="faq"><button type="button" aria-controls="radix-:R5dln6:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R1dln6:" class="bg-none b--none py450 px0 flex items-start-l justify-between w-100p" data-radix-collection-item=""><p class="c--neutral-0 hover-no-underline fw-bold f400 f500-l my0 tl pr400">Does Sprout’s Employee Advocacy tool support Single Sign-On (SSO)?</p><div class="flex-l dn mt0 c--neutral-0"><svg class="mr100 PlusMinusIcon_icon--plus-minus__tUVEe" width="24" height="24" viewBox="0 0 18 18" fill="undefined" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><rect x="0" y="0" width="100" height="100" fill="none"></rect><rect class="PlusMinusIcon_plusminus-horizontal__ScWqD" x="3.2998" y="8.04999" width="11.39" height="2" fill="currentColor"></rect><rect class="PlusMinusIcon_plusminus-vertical__YHost" x="8" y="3.35001" width="2" height="11.39" fill="currentColor"></rect><circle cx="9" cy="9" r="9" fill="none" mask="url("#toggleMask_Does1_l")"></circle></svg></div><div class="db-ns dn-l c--neutral-0"><svg class="mr100 mt200 PlusMinusIcon_icon--plus-minus__tUVEe" width="18" height="18" viewBox="0 0 18 18" fill="undefined" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><rect x="0" y="0" width="100" height="100" fill="none"></rect><rect class="PlusMinusIcon_plusminus-horizontal__ScWqD" x="3.2998" y="8.04999" width="11.39" height="2" fill="currentColor"></rect><rect class="PlusMinusIcon_plusminus-vertical__YHost" x="8" y="3.35001" width="2" height="11.39" fill="currentColor"></rect><circle cx="9" cy="9" r="9" fill="none" mask="url("#toggleMask_Does1_nl")"></circle></svg></div></button><div data-state="closed" id="radix-:R5dln6:" hidden="" role="region" aria-labelledby="radix-:R1dln6:" data-orientation="vertical" class="FAQSection_AccordionContent__7FdT1 overflow-hidden" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="pb400 bb bw500 b--neutral-0 w-100p " data-testid="faq"><button type="button" aria-controls="radix-:R5tln6:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R1tln6:" class="bg-none b--none py450 px0 flex items-start-l justify-between w-100p" data-radix-collection-item=""><p class="c--neutral-0 hover-no-underline fw-bold f400 f500-l my0 tl pr400">Can my team members share content through Sprout’s Employee Advocacy tool without being logged into a work computer?</p><div class="flex-l dn mt0 c--neutral-0"><svg class="mr100 PlusMinusIcon_icon--plus-minus__tUVEe" width="24" height="24" viewBox="0 0 18 18" fill="undefined" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><rect x="0" y="0" width="100" height="100" fill="none"></rect><rect class="PlusMinusIcon_plusminus-horizontal__ScWqD" x="3.2998" y="8.04999" width="11.39" height="2" fill="currentColor"></rect><rect class="PlusMinusIcon_plusminus-vertical__YHost" x="8" y="3.35001" width="2" height="11.39" fill="currentColor"></rect><circle cx="9" cy="9" r="9" fill="none" mask="url("#toggleMask_Can2_l")"></circle></svg></div><div class="db-ns dn-l c--neutral-0"><svg class="mr100 mt200 PlusMinusIcon_icon--plus-minus__tUVEe" width="18" height="18" viewBox="0 0 18 18" fill="undefined" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><rect x="0" y="0" width="100" height="100" fill="none"></rect><rect class="PlusMinusIcon_plusminus-horizontal__ScWqD" x="3.2998" y="8.04999" width="11.39" height="2" fill="currentColor"></rect><rect class="PlusMinusIcon_plusminus-vertical__YHost" x="8" y="3.35001" width="2" height="11.39" fill="currentColor"></rect><circle cx="9" cy="9" r="9" fill="none" mask="url("#toggleMask_Can2_nl")"></circle></svg></div></button><div data-state="closed" id="radix-:R5tln6:" hidden="" role="region" aria-labelledby="radix-:R1tln6:" data-orientation="vertical" class="FAQSection_AccordionContent__7FdT1 overflow-hidden" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="pb400 bb bw500 b--neutral-0 w-100p " data-testid="faq"><button type="button" aria-controls="radix-:R6dln6:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R2dln6:" class="bg-none b--none py450 px0 flex items-start-l justify-between w-100p" data-radix-collection-item=""><p class="c--neutral-0 hover-no-underline fw-bold f400 f500-l my0 tl pr400">How can my company measure the success of our efforts with Sprout’s Employee Advocacy tool?</p><div class="flex-l dn mt0 c--neutral-0"><svg class="mr100 PlusMinusIcon_icon--plus-minus__tUVEe" width="24" height="24" viewBox="0 0 18 18" fill="undefined" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><rect x="0" y="0" width="100" height="100" fill="none"></rect><rect class="PlusMinusIcon_plusminus-horizontal__ScWqD" x="3.2998" y="8.04999" width="11.39" height="2" fill="currentColor"></rect><rect class="PlusMinusIcon_plusminus-vertical__YHost" x="8" y="3.35001" width="2" height="11.39" fill="currentColor"></rect><circle cx="9" cy="9" r="9" fill="none" mask="url("#toggleMask_How3_l")"></circle></svg></div><div class="db-ns dn-l c--neutral-0"><svg class="mr100 mt200 PlusMinusIcon_icon--plus-minus__tUVEe" width="18" height="18" viewBox="0 0 18 18" fill="undefined" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><rect x="0" y="0" width="100" height="100" fill="none"></rect><rect class="PlusMinusIcon_plusminus-horizontal__ScWqD" x="3.2998" y="8.04999" width="11.39" height="2" fill="currentColor"></rect><rect class="PlusMinusIcon_plusminus-vertical__YHost" x="8" y="3.35001" width="2" height="11.39" fill="currentColor"></rect><circle cx="9" cy="9" r="9" fill="none" mask="url("#toggleMask_How3_nl")"></circle></svg></div></button><div data-state="closed" id="radix-:R6dln6:" hidden="" role="region" aria-labelledby="radix-:R2dln6:" data-orientation="vertical" class="FAQSection_AccordionContent__7FdT1 overflow-hidden" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="pb600 pb0-ns bw500 b--neutral-0 w-100p " data-testid="faq"><button type="button" aria-controls="radix-:R6tln6:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R2tln6:" class="bg-none b--none py450 px0 flex items-start-l justify-between w-100p" data-radix-collection-item=""><p class="c--neutral-0 hover-no-underline fw-bold f400 f500-l my0 tl pr400">Does Sprout's Employee Advocacy integrate with my workspace?</p><div class="flex-l dn mt0 c--neutral-0"><svg class="mr100 PlusMinusIcon_icon--plus-minus__tUVEe" width="24" height="24" viewBox="0 0 18 18" fill="undefined" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><rect x="0" y="0" width="100" height="100" fill="none"></rect><rect class="PlusMinusIcon_plusminus-horizontal__ScWqD" x="3.2998" y="8.04999" width="11.39" height="2" fill="currentColor"></rect><rect class="PlusMinusIcon_plusminus-vertical__YHost" x="8" y="3.35001" width="2" height="11.39" fill="currentColor"></rect><circle cx="9" cy="9" r="9" fill="none" mask="url("#toggleMask_Does4_l")"></circle></svg></div><div class="db-ns dn-l c--neutral-0"><svg class="mr100 mt200 PlusMinusIcon_icon--plus-minus__tUVEe" width="18" height="18" viewBox="0 0 18 18" fill="undefined" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><rect x="0" y="0" width="100" height="100" fill="none"></rect><rect class="PlusMinusIcon_plusminus-horizontal__ScWqD" x="3.2998" y="8.04999" width="11.39" height="2" fill="currentColor"></rect><rect class="PlusMinusIcon_plusminus-vertical__YHost" x="8" y="3.35001" width="2" height="11.39" fill="currentColor"></rect><circle cx="9" cy="9" r="9" fill="none" mask="url("#toggleMask_Does4_nl")"></circle></svg></div></button><div data-state="closed" id="radix-:R6tln6:" hidden="" role="region" aria-labelledby="radix-:R2tln6:" data-orientation="vertical" class="FAQSection_AccordionContent__7FdT1 overflow-hidden" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div></div><div class="col-span-5-l col-start-8-l col-span-12-m col-span-12-xm pa450 py650 py600-m py600-xm px450-m px450-xm pr0 pa600-l bg--teal-900 br800-ns ml700-l"><h3 class="ff-roboto fw-normal f600 f700-l c--neutral-0 pr600 pr0-ns">Learn more about advocacy</h3><ul class="list pl0 dn flex-ns flex-column-ns py625 gap-row500"><li data-testid="additionalResource"><article class="flex flex-row gap450-l gap-column450-m gap-column450-xm undefined"><a aria-label="How Simpli.fi drove 7x ROI in 3 months of using Employee Advocacy by Sprout Social" href="/insights/case-studies/simplifi/" class="w-100p mw355 flex-none"><img class="db mw-100p h-auto aspect-ratio-square fit-cover br800" src="https://cdn.bfldr.com/VXTUTVL1/at/jhjw4tjv878vst6pqnckzs8/resource_case-study_simplifi.png?format=png&width=128&height=128" alt="" loading="lazy"/></a><div class="flex-m flex-xm items-center-m items-center-xm my-auto-l"><p class="c--neutral-0 f300-l f500-m f500-xm fw-bold fw-normal-l underline-m underline-xm">How Simpli.fi drove 7x ROI in 3 months of using Employee Advocacy by Sprout Social</p><a href="/insights/case-studies/simplifi/" class="f300 fw-bold c--neutral-0 underline no-underline-l mt350 dn dib-l">Read more<svg class="v-mid" width="18" height="19" viewBox="0 0 18 19" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M10.4648 9.47909L5.9927 5.00695L7.05336 3.94629L12.5812 9.47415L7.05583 15.0513L5.99023 13.9956L10.4648 9.47909Z" fill="white"></path></svg></a></div></article></li><li data-testid="additionalResource"><article class="flex flex-row gap450-l gap-column450-m gap-column450-xm undefined"><a aria-label="Medallia reignites employee advocacy and sees exponential growth with Sprout" href="/insights/case-studies/medallia" class="w-100p mw355 flex-none"><img class="db mw-100p h-auto aspect-ratio-square fit-cover br800" src="https://cdn.bfldr.com/VXTUTVL1/at/3ssnbj2bvxw48gwsgr7vjpkx/resource_case-study_medallia.png?format=png&width=227&height=128" alt="" loading="lazy"/></a><div class="flex-m flex-xm items-center-m items-center-xm my-auto-l"><p class="c--neutral-0 f300-l f500-m f500-xm fw-bold fw-normal-l underline-m underline-xm">Medallia reignites employee advocacy and sees exponential growth with Sprout</p><a href="/insights/case-studies/medallia" class="f300 fw-bold c--neutral-0 underline no-underline-l mt350 dn dib-l">Read more<svg class="v-mid" width="18" height="19" viewBox="0 0 18 19" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M10.4648 9.47909L5.9927 5.00695L7.05336 3.94629L12.5812 9.47415L7.05583 15.0513L5.99023 13.9956L10.4648 9.47909Z" fill="white"></path></svg></a></div></article></li><li data-testid="additionalResource"><article class="flex flex-row gap450-l gap-column450-m gap-column450-xm undefined"><a aria-label="Employer branding for retention and recruitment" href="/insights/employer-branding-strategy/" class="w-100p mw355 flex-none"><img class="db mw-100p h-auto aspect-ratio-square fit-cover br800" src="https://cdn.bfldr.com/VXTUTVL1/at/3n9kxf8s5pq7k6r8bs396h/resource_insights_employer-brand-retention.png?format=png&width=128&height=128" alt="" loading="lazy"/></a><div class="flex-m flex-xm items-center-m items-center-xm my-auto-l"><p class="c--neutral-0 f300-l f500-m f500-xm fw-bold fw-normal-l underline-m underline-xm">Employer branding for retention and recruitment</p><a href="/insights/employer-branding-strategy/" class="f300 fw-bold c--neutral-0 underline no-underline-l mt350 dn dib-l">Read more<svg class="v-mid" width="18" height="19" viewBox="0 0 18 19" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M10.4648 9.47909L5.9927 5.00695L7.05336 3.94629L12.5812 9.47415L7.05583 15.0513L5.99023 13.9956L10.4648 9.47909Z" fill="white"></path></svg></a></div></article></li></ul><ul class="list px450 mw900 mx-auto mt600 mt450-ns flex flex-wrap-l overflow-auto overflow-visible-l scroll-snap-xmandatory scroll-snap-none-l db dn-ns gap500 mb675 mb0-ns hide-scrollbar"><li class="mt0 flex-none flex-auto-l mb400-ns mw-25p-l w-100p mw-80p scroll-snap-align-start"><article class="w-100p relative"><div class="w-100p"><a class="flex aspect-ratio-video br800 fit-cover overflow-hidden" href="/insights/case-studies/simplifi/" aria-hidden="true" tabindex="-1"><img class="w-100p" src="https://cdn.bfldr.com/VXTUTVL1/at/jhjw4tjv878vst6pqnckzs8/resource_case-study_simplifi.png?format=png&width=128&height=128" alt=""/></a></div><div class="w-100p"><a href="/insights/case-studies/simplifi/" class="c--text-dark db fw-bold w-100p mt400"><p class="f400 underline fw-bold c--neutral-0">How Simpli.fi drove 7x ROI in 3 months of using Employee Advocacy by Sprout Social</p></a></div></article></li><li class="mt0 flex-none flex-auto-l mb400-ns mw-25p-l w-100p mw-80p scroll-snap-align-start"><article class="w-100p relative"><div class="w-100p"><a class="flex aspect-ratio-video br800 fit-cover overflow-hidden" href="/insights/case-studies/medallia" aria-hidden="true" tabindex="-1"><img class="w-100p" src="https://cdn.bfldr.com/VXTUTVL1/at/3ssnbj2bvxw48gwsgr7vjpkx/resource_case-study_medallia.png?format=png&width=227&height=128" alt=""/></a></div><div class="w-100p"><a href="/insights/case-studies/medallia" class="c--text-dark db fw-bold w-100p mt400"><p class="f400 underline fw-bold c--neutral-0">Medallia reignites employee advocacy and sees exponential growth with Sprout</p></a></div></article></li><li class="mt0 flex-none flex-auto-l mb400-ns mw-25p-l w-100p mw-80p scroll-snap-align-start"><article class="w-100p relative"><div class="w-100p"><a class="flex aspect-ratio-video br800 fit-cover overflow-hidden" href="/insights/employer-branding-strategy/" aria-hidden="true" tabindex="-1"><img class="w-100p" src="https://cdn.bfldr.com/VXTUTVL1/at/3n9kxf8s5pq7k6r8bs396h/resource_insights_employer-brand-retention.png?format=png&width=128&height=128" alt=""/></a></div><div class="w-100p"><a href="/insights/employer-branding-strategy/" class="c--text-dark db fw-bold w-100p mt400"><p class="f400 underline fw-bold c--neutral-0">Employer branding for retention and recruitment</p></a></div></article></li></ul><a href="/insights/advocacy/" class="c--neutral-0 hover-c--neutral-0 f300 f400-ns fw-bold underline underline-thickness600 hover-underline-thickness625">See all employee advocacy articles</a></div></div></div></section></div></section></div></main><footer class="py500 dn-p isolation-isolate mt-1px bg--neutral-1100 c--text-inverse "><div class="mw900 mx-auto px450"><div class="br800 pa450 px450-m px450-xm flex-ns items-center-ns bg--neutral-1000"><p class="f600 ff-roboto mr-auto-l">Drive smarter, 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0-6.4474-4.738-11.5885-10.958-11.5885z"></path><path d="m352.445 58.4654c-8.616 0-15.12-7.0194-15.12-15.3495 0-8.3908 6.504-15.4665 15.12-15.4665 5.594 0 9.075 2.3398 11.814 5.2516l-2.912 3.0807c-2.34-2.4525-4.963-4.4543-8.958-4.4543-5.993 0-10.555 5.0826-10.555 11.4715 0 6.4496 4.679 11.5279 10.841 11.5279 3.767 0 6.675-1.8849 9.019-4.3958l2.792 2.6257c-2.966 3.3126-6.503 5.7087-12.041 5.7087z"></path><path d="m368.987 21.8295h5.024v-4.8485h-5.024zm.284 35.9526h4.398v-29.5052h-4.398z"></path><path d="m382.736 33.9267-1.31-3.5941c3.251-1.4841 6.447-2.4547 10.73-2.4547 8.042 0 12.553 4.1098 12.553 11.8702v18.0337h-4.227v-4.4521c-2.054 2.6821-5.475 5.0761-10.668 5.0761-5.479 0-11.014-3.0807-11.014-9.2422 0-6.2763 5.137-9.5867 12.609-9.5867 3.767 0 6.451.5113 9.073 1.2566v-1.0269c0-5.3101-3.254-8.0463-8.785-8.0463-3.482 0-6.22.9099-8.961 2.1664zm.514 15.0655c0 3.7653 3.425 5.9361 7.418 5.9361 5.425 0 9.875-3.3104 9.875-7.9921v-2.8511c-2.169-.6261-5.081-1.2522-8.679-1.2522-5.531 0-8.614 2.3939-8.614 6.1593z"></path><path d="m411.604 57.7823h4.396v-41.6593h-4.396z"></path><path d="m188.839 24.2842s-3.779 1.679-7.089 1.6183c-3.198-.0628-4.775 1.5577-4.775 1.5577l.005.013c-1.365.9815-2.488 2.6778-3.317 4.515v-.7995c0-2.3982-1.942-4.3372-4.338-4.3372-2.398 0-4.335 1.939-4.335 4.3372v22.5964c0 2.4005 1.937 4.3352 4.335 4.3352 2.396 0 4.338-1.9347 4.338-4.3352v-10.7262c.624-4.5929 2.966-7.2057 6.744-8.0896.217-.0477.422-.1149.626-.1864.004-.0021.004-.0021.011-.0043.006-.0043.019-.0043.028-.0087 8.742-2.5391 7.767-10.4857 7.767-10.4857z"></path></g><path d="m28.5065.261719c-15.7438 0-28.5065 12.762681-28.5065 28.508681v52.4548c0 1.679 2.03216 2.5196 3.22155 1.3302l15.48605-15.4795h19.5979c15.746 0 28.5087-12.7627 28.5087-28.5065v-38.307681z" fill="#2bb656"></path><path d="m18.7076 67.0767h-14.25545l8.90635 5.3468z" fill="#006b40"></path><path d="m66.8145.261719h-38.3077v38.307681z" fill="#0ca750"></path><path d="m28.5065.261719c-15.7438 0-28.5065 12.764881-28.5065 28.508681v38.3055l28.5065-28.5065z" fill="#006b40"></path><path d="m66.8145.261719-38.3077 38.307681h38.3077z" fill="#75dd66"></path></g></svg><div class="screenreader">Sprout Social</div></a><div class="mt500 mt-auto-l gap500-m gap500-xm flex flex-column flex-row-m flex-row-xm items-center-m items-center-xm "><a href="tel:+1-866-878-3231" class="self-start f300 no-underline hover-underline c--neutral-200 js-phone-number">1-866-878-3231</a><a href="/contact-us/" class="self-start f300 no-underline hover-underline mt400 mt0-m mt0-xm c--neutral-200 mt400-l ">Contact us</a><div class="flex flex-wrap items-center mt450 mt0-m mt0-xm gap450 gap425-ns gap400-l mt450-l"><a href="https://www.linkedin.com/company/sprout-social-inc-" class="db flex justify-center hover-underline c--text-inverse"><svg class="db" viewBox="0 0 20 20" enable-background="new 0 0 20 20" height="20" width="20"><path clip-rule="evenodd" d="m15.8 20v-6.5c0-1.1-.1-1.8-.3-2.3-.3-.8-1-1.2-1.9-1.2-1 0-1.6.4-2 1.1-.3.5-.4 1.3-.4 2.4v6.5h-4.1v-13.3h4v1.8c.3-.6.8-1.1 1.4-1.5.7-.5 1.5-.7 2.5-.7 1.9 0 3.3.6 4.1 1.8.6 1 .9 2.5.9 4.6v7.3zm-15.5 0h4.2v-13.3h-4.2zm.4-15.9c-.5-.5-.7-1-.7-1.7s.2-1.2.7-1.7 1.1-.7 1.7-.7c.7 0 1.2.2 1.7.7s.7 1 .7 1.7-.2 1.2-.7 1.7-1 .7-1.7.7c-.6 0-1.2-.2-1.7-.7z" fill-rule="evenodd" fill="currentColor"/></svg><div class="screenreader">Sprout Social's <!-- -->linkedin</div></a><a href="https://instagram.com/sproutsocial/" class="db flex justify-center hover-underline c--text-inverse"><svg class="db" viewBox="0 0 20 20" enable-background="new 0 0 20 20" height="20" width="20"><path clip-rule="evenodd" d="m16.6 4.6c0-.3-.1-.6-.4-.8-.2-.2-.5-.4-.8-.4s-.6.1-.8.4c-.2.2-.4.5-.4.8s.1.6.4.8c.2.2.5.4.8.4s.6-.1.8-.4c.2-.1.3-.4.4-.8zm-6.6 8.7c.9 0 1.7-.3 2.4-1s1-1.4 1-2.4c0-.9-.3-1.7-1-2.4s-1.4-1-2.4-1c-.9 0-1.7.3-2.4 1s-1 1.4-1 2.4c0 .9.3 1.7 1 2.4s1.5 1 2.4 1zm0-8.4c.9 0 1.8.2 2.6.7.8.4 1.4 1 1.8 1.8.5.8.7 1.6.7 2.6 0 .9-.2 1.8-.7 2.6s-1.1 1.4-1.9 1.9-1.6.7-2.6.7c-.9 0-1.8-.2-2.6-.7-.7-.5-1.3-1.1-1.7-1.9-.5-.8-.7-1.6-.7-2.6 0-.9.2-1.8.7-2.6.4-.8 1-1.4 1.8-1.8.8-.5 1.7-.7 2.6-.7zm7.8 11c.2-.5.3-1.3.4-2.4 0-.7 0-1.6 0-2.8v-1.4c0-1.2 0-2.1 0-2.8-.1-1.1-.2-1.9-.4-2.4-.4-.9-1-1.6-1.9-1.9-.5-.2-1.3-.3-2.4-.4-.7 0-1.6 0-2.8 0h-1.4c-1.2 0-2.1 0-2.8 0-1.1.1-1.9.2-2.4.4-.9.4-1.6 1-1.9 1.9-.2.5-.3 1.3-.4 2.4v2.8 1.4 2.8c.1 1.1.2 1.9.4 2.4.4.9 1 1.6 1.9 1.9.5.2 1.3.3 2.4.4h2.8 1.4 2.8c1.1-.1 1.9-.2 2.4-.4.9-.4 1.6-1 1.9-1.9zm2.2-10.1v4.2c0 1.9 0 3.3-.1 4.2 0 .8-.2 1.6-.4 2.2-.3.7-.7 1.4-1.2 1.9-.6.5-1.2 1-1.9 1.2-.6.2-1.4.3-2.2.4-.9.1-2.3.1-4.2.1s-3.3 0-4.2-.1c-.8 0-1.6-.2-2.2-.4-.7-.2-1.4-.6-1.9-1.2-.6-.6-1-1.2-1.2-1.9-.2-.6-.3-1.4-.4-2.2-.1-.9-.1-2.3-.1-4.2s0-3.3.1-4.2c0-.8.2-1.6.4-2.2.3-.7.7-1.4 1.2-1.9.6-.6 1.2-1 1.9-1.2.6-.3 1.4-.4 2.2-.4.9-.1 2.3-.1 4.2-.1s3.3 0 4.2.1c.8 0 1.6.2 2.2.4.7.3 1.4.7 1.9 1.2.5.6 1 1.2 1.2 1.9.3.6.4 1.4.5 2.2z" fill-rule="evenodd" fill="currentColor"/></svg><div class="screenreader">Sprout Social's <!-- -->instagram</div></a><a 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0-.8-.1-1.2-.3s-.7-.4-1-.7-.5-.7-.6-1.1-.1-.8-.1-1.2c.1-.4.2-.8.5-1.2.2-.3.5-.6.9-.8.4-.4.8-.5 1.2-.6.4 0 .8 0 1.2.2v-3.5c-.3 0-.6-.1-.9-.1-1.3 0-2.5.4-3.5 1.1s-1.8 1.7-2.3 2.8c-.5 1.2-.6 2.4-.4 3.6s.8 2.3 1.7 3.2 2 1.5 3.2 1.7 2.5.1 3.6-.4 2.1-1.3 2.8-2.3 1.1-2.2 1.1-3.5v-7c1.4.9 3 1.4 4.7 1.4z" fill="currentColor"/></svg><div class="screenreader">Sprout Social's <!-- -->tiktok</div></a><a href="https://www.pinterest.com/sproutsocial/" class="db flex justify-center hover-underline c--text-inverse"><svg class="db" viewBox="0 0 20 20" enable-background="new 0 0 20 20" height="20" width="20"><path clip-rule="evenodd" d="m18.6 15c-.9 1.5-2.1 2.7-3.6 3.6s-3.2 1.4-5 1.4c-1 0-2-.1-2.9-.4.6-1.1 1-1.9 1.2-2.6l.6-2.4c.2.3.5.6.9.8s.9.3 1.4.3c1 0 1.8-.3 2.6-.8.8-.6 1.4-1.3 1.9-2.2.4-.9.7-2 .7-3.1s-.3-2.1-.8-3c-.6-1-1.3-1.6-2.3-2.1-.9-.5-2-.7-3.1-.7-1.4-.1-2.6.2-3.6.8-1 .5-1.7 1.2-2.2 2.2-.5.9-.8 1.9-.8 3 0 .8.2 1.6.6 2.3.4.8.9 1.3 1.5 1.6.2.1.3 0 .3-.1l.3-1.1c0-.1 0-.2-.1-.3-.2-.3-.4-.6-.5-1s-.2-.8-.2-1.3c-.1-.9.1-1.6.5-2.2.4-.7.9-1.2 1.5-1.6.7-.4 1.5-.7 2.5-.7 1.2 0 2.2.4 3 1.1.8.8 1.2 1.7 1.2 2.9 0 1.3-.3 2.4-.9 3.3s-1.4 1.3-2.2 1.3c-.5 0-.9-.2-1.2-.5-.3-.4-.4-.8-.3-1.3 0-.2.1-.6.3-1.2.3-1 .4-1.7.4-2.1s-.1-.7-.3-1c-.2-.2-.5-.3-.9-.3-.5 0-.9.2-1.3.7s-.5 1-.5 1.7c0 .6.1 1.1.3 1.5l-1.1 5c-.2.7-.2 1.6 0 2.9-1.9-.7-3.4-1.9-4.6-3.6-1.3-1.8-1.9-3.7-1.9-5.8 0-1.8.5-3.5 1.4-5s2.1-2.7 3.6-3.6 3.2-1.4 5-1.4 3.5.5 5 1.4 2.7 2.1 3.6 3.6 1.4 3.2 1.4 5-.5 3.5-1.4 5z" fill-rule="evenodd" fill="currentColor"/></svg><div class="screenreader">Sprout Social's <!-- -->pinterest</div></a><a href="https://x.com/sproutsocial" class="db flex justify-center hover-underline c--text-inverse"><svg class="db" viewBox="0 0 19.6 20" enable-background="new 0 0 19.6 20" height="20" width="20"><path d="m11.6 8.5 7.3-8.5h-1.7l-6.3 7.4-5.1-7.4h-5.8l7.6 11.1-7.6 8.9h1.7l6.7-7.8 5.3 7.8h5.8zm-2.3 2.7-.8-1.1-6.2-8.8h2.7l5 7.1.8 1.1 6.5 9.2h-2.7z" fill="currentColor"/></svg><div class="screenreader">Sprout Social's <!-- -->x</div></a><a href="https://www.facebook.com/SproutSocialInc/" class="db flex justify-center hover-underline c--text-inverse"><svg class="db" viewBox="0 0 20.1 20" enable-background="new 0 0 20.1 20" height="20" width="20"><path clip-rule="evenodd" d="m20.1 10.1c0-5.6-4.5-10.1-10-10.1-5.6 0-10.1 4.5-10.1 10.1 0 5 3.7 9.2 8.5 9.9v-7h-2.6v-2.9h2.6v-2.3c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.3.2 2.3.2v2.5h-1.3c-1.3 0-1.6.8-1.6 1.6v1.9h2.8l-.5 2.9h-2.3v7c4.7-.8 8.4-4.9 8.4-9.9z" fill-rule="evenodd" fill="currentColor" /></svg><div class="screenreader">Sprout Social's <!-- -->facebook</div></a></div></div></div><nav class="dg-ns grid-template-columns-3-ns col-span-6-l gap450-ns gap500-l mt600 mt625-ns mt0-l"><ul class="list pl0 w-100p mt0"><li class="mt0"><span class="dn db-ns fw-bold f300 c--text-inverse">Platform</span><button class="button-reset ff-proxima-nova c--neutral-200 db dn-ns f300 py300 fw-bold no-underline pa0 w-100p tl flex items-center pointer c--text-inverse">Platform<svg class="db ml300 square350 rotate-0" aria-hidden="true" enable-background="new 0 0 8 4.8" viewBox="0 0 8 4.8" xmlns="http://www.w3.org/2000/svg" height="4" width="8"><path clip-rule="evenodd" d="m0 .8.8-.8 3.2 3.2 3.2-3.2.8.8-4 4z" fill="currentColor" fill-rule="evenodd"></path></svg></button><ul class="list pl0 mt100-l dn db-ns"><li class="mt0"><a href="/features/social-media-engagement/" class="db f200 py200 py100-ns no-underline hover-underline c--neutral-200 ">Engagement</a></li><li class="mt200"><a href="/features/social-media-publishing/" class="db f200 py200 py100-ns no-underline hover-underline c--neutral-200 ">Publishing</a></li><li class="mt200"><a href="/features/social-media-analytics/" class="db f200 py200 py100-ns no-underline hover-underline c--neutral-200 ">Analytics</a></li><li class="mt200"><a href="/features/premium-analytics/" class="db f200 py200 py100-ns no-underline hover-underline c--neutral-200 ">Premium analytics</a></li><li class="mt200"><a href="/features/social-media-listening/" class="db f200 py200 py100-ns no-underline hover-underline c--neutral-200 ">Listening</a></li><li class="mt200"><a href="/influencer-marketing/" class="db f200 py200 py100-ns no-underline hover-underline c--neutral-200 ">Influencer marketing</a></li><li class="mt200"><a href="/features/employee-advocacy/" class="db f200 py200 py100-ns no-underline hover-underline c--neutral-200 ">Employee advocacy</a></li><li class="mt200"><a href="/ai/" class="db f200 py200 py100-ns no-underline hover-underline c--neutral-200 ">AI and automation</a></li><li class="mt200"><a href="/pricing/" class="db f200 py200 py100-ns no-underline hover-underline c--neutral-200 ">Pricing</a></li></ul></li></ul><ul class="list pl0 w-100p mt0"><li class="mt300 mt0-ns"><span class="dn db-ns fw-bold f300 c--text-inverse">Solutions</span><button class="button-reset ff-proxima-nova c--neutral-200 db dn-ns f300 py300 fw-bold no-underline pa0 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