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data-srcset="https://marketingweek.imgix.net/content/uploads/2025/02/13162547/Burnout-4.png?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2025/02/13162547/Burnout-4.png?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2025/02/13162547/Burnout-4.png?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2025/02/13162547/Burnout-4.png?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2025/02/13162547/Burnout-4.png?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2025/02/13162547/Burnout-4.png?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2025/02/13162547/Burnout-4.png?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/types/analysis/" rel="tag">Analysis</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/leaders-fight-burnout-teams/">‘Local action’: How should leaders fight burnout in their teams?</a></h2> <a href="https://www.marketingweek.com/author/molly-innes/" class="author">Molly Innes</a> </header> <div class="excerpt"><p>There is no catch-all answer to solving marketing’s burnout problem but there are steps leaders and companies can take to prioritise wellbeing that will better serve individuals and set businesses up for success in the long term.</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" 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href="https://www.marketingweek.com/cultural-attitudes-brands-commercial-marketing/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2020/10/09173500/Heart--857x500.jpg" class="attachment-large size-large lazyload" alt="Heart" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2020/10/09173500/Heart-.jpg?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2020/10/09173500/Heart-.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2020/10/09173500/Heart-.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2020/10/09173500/Heart-.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2020/10/09173500/Heart-.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2020/10/09173500/Heart-.jpg?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2020/10/09173500/Heart-.jpg?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2020/10/09173500/Heart-.jpg?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/opinion/" rel="tag">Opinion</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/cultural-attitudes-brands-commercial-marketing/">The way brands approach commercial marketing moments must evolve</a></h2> <a href="https://www.marketingweek.com/helen-james-columnist/" class="author opinion">Helen James</a> </header> <div class="excerpt"><p>Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving so brands must adapt to avoid being seen as tone-deaf.</p> </div> <footer> <time datetime="2025-02-14T06:28:03+00:00" class="entry-date published updated"> <span class="hentry-date">14 Feb 2025</span> <span class="hentry-time">6:28 am</span> </time> </footer> </div> </article> <article class="card-excerpt post-840970 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-mw brand-unilever channel-marketing-trends primary-channel-marketing-trends sector-fmcg type-news sponsor-subscriber-exclusive" data-types="News"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="Unilever increases marketing investment to highest level in over a decade" href="https://www.marketingweek.com/unilever-marketing-investment-highest-decade/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2020/01/30103437/shutterstock_1472783501-857x500.jpg" class="attachment-large size-large lazyload" alt="Unilever" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2020/01/30103437/shutterstock_1472783501.jpg?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2020/01/30103437/shutterstock_1472783501.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2020/01/30103437/shutterstock_1472783501.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2020/01/30103437/shutterstock_1472783501.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2020/01/30103437/shutterstock_1472783501.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2020/01/30103437/shutterstock_1472783501.jpg?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2020/01/30103437/shutterstock_1472783501.jpg?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2020/01/30103437/shutterstock_1472783501.jpg?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/marketing-news/" rel="tag">News</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/unilever-marketing-investment-highest-decade/">Unilever increases marketing investment to highest level in over a decade</a></h2> <a href="https://www.marketingweek.com/author/niamh-carroll/" class="author">Niamh Carroll</a> </header> <div class="excerpt"><p>The consumer goods business is concentrating investment behind its most profitable brands and bigger innovation bets.</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=150&h=150" data-srcset="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h= 193w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=80&h=80 80w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=620&h=620 620w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=460&h=460 460w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=300&h=300 300w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=100&h=100 100w" data-sizes="(max-width: 150px) 100vw, 150px" /></div><div class="sponsors sponsor-block-logo without-image"><div class="sponsor"><span class="sponsor-intro">Subscriber Exclusive </span> <span class="no-link">Subscriber Exclusive</span></div></div> <time datetime="2025-02-13T14:36:31+00:00" class="entry-date published updated"> <span class="hentry-date">13 Feb 2025</span> <span class="hentry-time">2:36 pm</span> </time> </footer> </div> </article> <article class="card-excerpt post-840559 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-reality-check channel-targeting-segmentation primary-channel-targeting-segmentation type-opinion" data-types="Opinion"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="Reality Check: Find demographic differences that make a real difference" href="https://www.marketingweek.com/reality-check-demographic-differences/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2025/02/06143900/Adobe-Express-file-2-857x500.jpg" class="attachment-large size-large lazyload" alt="" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2025/02/06143900/Adobe-Express-file-2.jpg?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2025/02/06143900/Adobe-Express-file-2.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2025/02/06143900/Adobe-Express-file-2.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2025/02/06143900/Adobe-Express-file-2.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2025/02/06143900/Adobe-Express-file-2.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2025/02/06143900/Adobe-Express-file-2.jpg?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2025/02/06143900/Adobe-Express-file-2.jpg?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2025/02/06143900/Adobe-Express-file-2.jpg?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/opinion/" rel="tag">Opinion</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/reality-check-demographic-differences/">Reality Check: Find demographic differences that make a real difference</a></h2> <a href="https://www.marketingweek.com/author/ianmurray/" class="author opinion">Ian Murray</a> </header> <div class="excerpt"><p>Demographics are sometimes unfairly demonised but that’s because marketers aren’t using them correctly, argue Everyday People’s Ian Murray and Andrew Tenzer.</p> </div> <footer> <time datetime="2025-02-13T14:44:07+00:00" class="entry-date published updated"> <span class="hentry-date">13 Feb 2025</span> <span class="hentry-time">2:44 pm</span> </time> </footer> </div> </article> <article class="card-excerpt post-840857 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized brand-asda channel-brand-positioning channel-price-strategy primary-channel-price-strategy sector-retail type-analysis sponsor-subscriber-exclusive" data-types="Analysis"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="‘The heart of our DNA is price’: Asda on humour, value and the return of Rollback" href="https://www.marketingweek.com/asda-rollback-value-2025/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2020/12/09091433/shutterstock_1382368940-857x500.jpg" class="attachment-large size-large lazyload" alt="asda" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2020/12/09091433/shutterstock_1382368940.jpg?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2020/12/09091433/shutterstock_1382368940.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2020/12/09091433/shutterstock_1382368940.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2020/12/09091433/shutterstock_1382368940.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2020/12/09091433/shutterstock_1382368940.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2020/12/09091433/shutterstock_1382368940.jpg?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2020/12/09091433/shutterstock_1382368940.jpg?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2020/12/09091433/shutterstock_1382368940.jpg?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/types/analysis/" rel="tag">Analysis</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/asda-rollback-value-2025/">‘The heart of our DNA is price’: Asda on humour, value and the return of Rollback</a></h2> <a href="https://www.marketingweek.com/author/amrit-virdi-xeim-com/" class="author">Amrit Virdi</a> </header> <div class="excerpt"><p>Fresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in the country”.</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=150&h=150" data-srcset="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h= 193w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=80&h=80 80w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=620&h=620 620w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=460&h=460 460w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=300&h=300 300w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=100&h=100 100w" data-sizes="(max-width: 150px) 100vw, 150px" /></div><div class="sponsors sponsor-block-logo without-image"><div class="sponsor"><span class="sponsor-intro">Subscriber Exclusive </span> <span class="no-link">Subscriber Exclusive</span></div></div> <time datetime="2025-02-13T07:00:05+00:00" class="entry-date published updated"> <span class="hentry-date">13 Feb 2025</span> <span class="hentry-time">7:00 am</span> </time> </footer> </div> </article> <article class="card-excerpt post-840936 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-mw brand-heineken channel-brand-positioning channel-price-strategy primary-channel-brand-positioning sector-food-drink type-news sponsor-subscriber-exclusive" data-types="News"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="Heineken hails ‘balanced’ volume and value growth amid £250m marketing uplift" href="https://www.marketingweek.com/heineken-increased-marketing-spend/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2024/02/15111828/heineken-857x500.jpg" class="attachment-large size-large lazyload" alt="" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2024/02/15111828/heineken.jpg?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2024/02/15111828/heineken.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2024/02/15111828/heineken.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2024/02/15111828/heineken.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2024/02/15111828/heineken.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2024/02/15111828/heineken.jpg?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2024/02/15111828/heineken.jpg?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2024/02/15111828/heineken.jpg?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/marketing-news/" rel="tag">News</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/heineken-increased-marketing-spend/">Heineken hails ‘balanced’ volume and value growth amid £250m marketing uplift</a></h2> <a href="https://www.marketingweek.com/author/grace-gollasch-xeim-com/" class="author">Grace Gollasch</a> </header> <div class="excerpt"><p>Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" 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sponsor-block-logo without-image"><div class="sponsor"><span class="sponsor-intro">Subscriber Exclusive </span> <span class="no-link">Subscriber Exclusive</span></div></div> <time datetime="2025-02-12T17:43:39+00:00" class="entry-date published updated"> <span class="hentry-date">12 Feb 2025</span> <span class="hentry-time">5:43 pm</span> </time> </footer> </div> </article> <article class="card-excerpt post-840924 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-mw brand-burger-king primary-channel-marketing-trends sector-retail type-news sponsor-subscriber-exclusive" data-types="News"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="Burger King claims consistency and ‘compelling value’ driving growth" href="https://www.marketingweek.com/burger-king-consistent-strategy-growth/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2022/08/04154905/Shutterstock_2134101613-857x500.jpg" class="attachment-large size-large lazyload" alt="" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2022/08/04154905/Shutterstock_2134101613.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2022/08/04154905/Shutterstock_2134101613.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2022/08/04154905/Shutterstock_2134101613.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2022/08/04154905/Shutterstock_2134101613.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2022/08/04154905/Shutterstock_2134101613.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=200&h=117 200w, 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<span class="hentry-time">2:58 pm</span> </time> </footer> </div> </article> <article class="card-excerpt post-840886 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-career-salary-survey-2025 tag-mw channel-marketing-careers channel-marketing-skills-training primary-channel-marketing-skills-training type-analysis sponsor-subscriber-exclusive" data-types="Analysis"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="‘Protecting the industry’: Brands urged to recognise apprenticeship value exchange" href="https://www.marketingweek.com/apprenticeship-value-exchange/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2025/02/12105723/Apprenticeship-857x500.jpg" class="attachment-large size-large lazyload" alt="Apprenticeship" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2025/02/12105723/Apprenticeship.jpg?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2025/02/12105723/Apprenticeship.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2025/02/12105723/Apprenticeship.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2025/02/12105723/Apprenticeship.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2025/02/12105723/Apprenticeship.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2025/02/12105723/Apprenticeship.jpg?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2025/02/12105723/Apprenticeship.jpg?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2025/02/12105723/Apprenticeship.jpg?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/types/analysis/" rel="tag">Analysis</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/apprenticeship-value-exchange/">‘Protecting the industry’: Brands urged to recognise apprenticeship value exchange</a></h2> <a href="https://www.marketingweek.com/charlotte-rogers/" class="author">Charlotte Rogers</a> </header> <div class="excerpt"><p>As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" 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class="sponsor"><span class="sponsor-intro">Subscriber Exclusive </span> <span class="no-link">Subscriber Exclusive</span></div></div> <time datetime="2025-02-12T11:41:38+00:00" class="entry-date published updated"> <span class="hentry-date">12 Feb 2025</span> <span class="hentry-time">11:41 am</span> </time> </footer> </div> </article> <article class="card-excerpt post-840457 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized channel-crmloyalty channel-social-media-marketing primary-channel-social sector-retail type-analysis sponsor-subscriber-exclusive" data-types="Analysis"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="How one brand is looking to bring ‘trust and authenticity’ to social commerce" href="https://www.marketingweek.com/i-love-it-social-commerce/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2025/02/04162942/i-love-it--857x500.png" class="attachment-large size-large lazyload" alt="" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2025/02/04162942/i-love-it-.png?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2025/02/04162942/i-love-it-.png?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2025/02/04162942/i-love-it-.png?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2025/02/04162942/i-love-it-.png?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2025/02/04162942/i-love-it-.png?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2025/02/04162942/i-love-it-.png?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2025/02/04162942/i-love-it-.png?auto=compress,format&q=60&w=110&h=64 110w, 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src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=150&h=150" data-srcset="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h= 193w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=80&h=80 80w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=620&h=620 620w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=460&h=460 460w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=300&h=300 300w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=100&h=100 100w" data-sizes="(max-width: 150px) 100vw, 150px" /></div><div class="sponsors sponsor-block-logo without-image"><div class="sponsor"><span class="sponsor-intro">Subscriber Exclusive </span> <span class="no-link">Subscriber Exclusive</span></div></div> <time datetime="2025-02-12T06:27:56+00:00" class="entry-date published updated"> <span class="hentry-date">12 Feb 2025</span> <span class="hentry-time">6:27 am</span> </time> </footer> </div> </article> <article class="card-excerpt post-840832 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized brand-nike channel-advertising primary-channel-advertising sector-retail sector-sport type-opinion" data-types="Opinion"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="Nike’s turnaround has begun – but it will take a long time" href="https://www.marketingweek.com/ritson-nike-turnaround-long-time/"><img width="736" height="491" src="https://marketingweek.imgix.net/content/uploads/2024/09/23135657/Nike-750x500.jpg" class="attachment-large size-large lazyload" alt="" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2024/09/23135657/Nike.jpg?auto=compress,format&q=60&w=736&h=491" data-srcset="https://marketingweek.imgix.net/content/uploads/2024/09/23135657/Nike.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2024/09/23135657/Nike.jpg?auto=compress,format&q=60&w=453&h=302 453w, https://marketingweek.imgix.net/content/uploads/2024/09/23135657/Nike.jpg?auto=compress,format&q=60&w=750&h=500 750w, https://marketingweek.imgix.net/content/uploads/2024/09/23135657/Nike.jpg?auto=compress,format&q=60&w=200&h=133 200w, https://marketingweek.imgix.net/content/uploads/2024/09/23135657/Nike.jpg?auto=compress,format&q=60&w=768&h=512 768w, 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has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the last regime won’t be a quick job.</p> </div> <footer> <time datetime="2025-02-11T16:55:29+00:00" class="entry-date published updated"> <span class="hentry-date">11 Feb 2025</span> <span class="hentry-time">4:55 pm</span> </time> </footer> </div> </article> <article class="card-excerpt post-840865 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-mw brand-coca-cola channel-marketing-effectiveness primary-channel-marketing-effectiveness sector-fmcg sector-food-drink type-news sponsor-subscriber-exclusive" data-types="News"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="‘We are not backing off’: Coca-Cola doubles down on commitment to invest in marketing" href="https://www.marketingweek.com/coca-cola-commitment-invest-marketing/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2021/07/23114420/Coca-Cola-857x500.jpg" class="attachment-large size-large lazyload" alt="Coca-Cola" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2021/07/23114420/Coca-Cola.jpg?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2021/07/23114420/Coca-Cola.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2021/07/23114420/Coca-Cola.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2021/07/23114420/Coca-Cola.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2021/07/23114420/Coca-Cola.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2021/07/23114420/Coca-Cola.jpg?auto=compress,format&q=60&w=768&h=448 768w, 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rewards of its marketing transformation programme, not cutting budgets, its CEO says.</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=150&h=150" data-srcset="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h= 193w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=80&h=80 80w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=620&h=620 620w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=460&h=460 460w, 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class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=150&h=150" data-srcset="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h= 193w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=80&h=80 80w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=620&h=620 620w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=460&h=460 460w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=300&h=300 300w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=100&h=100 100w" data-sizes="(max-width: 150px) 100vw, 150px" /></div><div class="sponsors sponsor-block-logo without-image"><div class="sponsor"><span class="sponsor-intro">Subscriber Exclusive </span> <span class="no-link">Subscriber Exclusive</span></div></div> <time datetime="2024-04-24T06:09:28+01:00" class="entry-date published updated"> <span class="hentry-date">24 Apr 2024</span> <span class="hentry-time">6:09 am</span> </time> </footer> </div> </article> <article class="card-excerpt post-832697 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-state-of-b2b-2024 channel-marketing-skills-training primary-channel-marketing-skills-training sector-b2b type-analysis sponsor-subscriber-exclusive" data-types="Analysis"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="Data, financial literacy, AI: The skills that matter to B2B marketers in 2024" href="https://www.marketingweek.com/data-financial-literacy-ai-b2b-skills/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2024/09/03154923/Brain-skills--857x500.jpg" class="attachment-large size-large lazyload" alt="Brain skills" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2024/09/03154923/Brain-skills-.jpg?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2024/09/03154923/Brain-skills-.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2024/09/03154923/Brain-skills-.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2024/09/03154923/Brain-skills-.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2024/09/03154923/Brain-skills-.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2024/09/03154923/Brain-skills-.jpg?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2024/09/03154923/Brain-skills-.jpg?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2024/09/03154923/Brain-skills-.jpg?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/types/analysis/" rel="tag">Analysis</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/data-financial-literacy-ai-b2b-skills/">Data, financial literacy, AI: The skills that matter to B2B marketers in 2024</a></h2> <a href="https://www.marketingweek.com/author/michaelaj/" class="author">Michaela Jefferson</a> </header> <div class="excerpt"><p>Data and analytics skills gaps might be worrying B2B marketers, but are they underestimating the importance of critical thinking, financial fluency and empathy?</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=150&h=150" data-srcset="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h= 193w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=80&h=80 80w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=620&h=620 620w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=460&h=460 460w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=300&h=300 300w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=100&h=100 100w" data-sizes="(max-width: 150px) 100vw, 150px" /></div><div class="sponsors sponsor-block-logo without-image"><div class="sponsor"><span class="sponsor-intro">Subscriber Exclusive </span> <span class="no-link">Subscriber Exclusive</span></div></div> <time datetime="2024-09-04T11:43:52+01:00" class="entry-date published updated"> <span class="hentry-date">4 Sep 2024</span> <span class="hentry-time">11:43 am</span> </time> </footer> </div> </article> <article class="card-excerpt post-824117 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-career-and-salary-survey-2024 channel-marketing-skills-training primary-channel-marketing-skills-training type-analysis sponsor-subscriber-exclusive" data-types="Analysis"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="‘On the backburner’: Marketing leaders on tackling the upskilling imperative" href="https://www.marketingweek.com/marketing-skills-gap-upskilling/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2024/03/04165431/shutterstock_1199758861-1-857x500.jpg" class="attachment-large size-large lazyload" alt="bridge skills gap" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2024/03/04165431/shutterstock_1199758861-1.jpg?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2024/03/04165431/shutterstock_1199758861-1.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2024/03/04165431/shutterstock_1199758861-1.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2024/03/04165431/shutterstock_1199758861-1.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2024/03/04165431/shutterstock_1199758861-1.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2024/03/04165431/shutterstock_1199758861-1.jpg?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2024/03/04165431/shutterstock_1199758861-1.jpg?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2024/03/04165431/shutterstock_1199758861-1.jpg?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/types/analysis/" rel="tag">Analysis</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/marketing-skills-gap-upskilling/">‘On the backburner’: Marketing leaders on tackling the upskilling imperative</a></h2> <a href="https://www.marketingweek.com/josh-stephenson/" class="author">Josh Stephenson</a> </header> <div class="excerpt"><p>Nearly half of marketers haven’t been offered the opportunity to upskill, compounding an existing skills problem and piling increasing pressure on teams.</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" 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class="sponsor"><span class="sponsor-intro">Subscriber Exclusive </span> <span class="no-link">Subscriber Exclusive</span></div></div> <time datetime="2024-03-05T07:00:17+00:00" class="entry-date published updated"> <span class="hentry-date">5 Mar 2024</span> <span class="hentry-time">7:00 am</span> </time> </footer> </div> </article> <article class="card-excerpt post-832678 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-state-of-b2b-2024 channel-marketing-skills-training primary-channel-marketing-skills-training sector-b2b type-news sponsor-subscriber-exclusive" data-types="News"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="Gaining customer insight ‘most critical’ skill for B2B marketers" href="https://www.marketingweek.com/customer-insight-critical-skill-b2b/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2024/09/03131706/Customer-insight-critical-857x500.jpg" class="attachment-large size-large lazyload" alt="Customer insight critical" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2024/09/03131706/Customer-insight-critical.jpg?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2024/09/03131706/Customer-insight-critical.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2024/09/03131706/Customer-insight-critical.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2024/09/03131706/Customer-insight-critical.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2024/09/03131706/Customer-insight-critical.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2024/09/03131706/Customer-insight-critical.jpg?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2024/09/03131706/Customer-insight-critical.jpg?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2024/09/03131706/Customer-insight-critical.jpg?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/marketing-news/" rel="tag">News</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/customer-insight-critical-skill-b2b/">Gaining customer insight ‘most critical’ skill for B2B marketers</a></h2> <a href="https://www.marketingweek.com/charlotte-rogers/" class="author">Charlotte Rogers</a> </header> <div class="excerpt"><p>Marketing Week’s new and exclusive State of B2B Marketing research reveals customer insight is the most critical quality B2B marketers can possess, with empathy languishing at the bottom.</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=150&h=150" data-srcset="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h= 193w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=80&h=80 80w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=620&h=620 620w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=460&h=460 460w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=300&h=300 300w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=100&h=100 100w" data-sizes="(max-width: 150px) 100vw, 150px" /></div><div class="sponsors sponsor-block-logo without-image"><div class="sponsor"><span class="sponsor-intro">Subscriber Exclusive </span> <span class="no-link">Subscriber Exclusive</span></div></div> <time datetime="2024-09-03T14:28:15+01:00" class="entry-date published updated"> <span class="hentry-date">3 Sep 2024</span> <span class="hentry-time">2:28 pm</span> </time> </footer> </div> </article> </div></div></div><div class="widget icit-taxonomical-listings taxonomy layout-leader layout-leader-opinion post-3 taxonomy-type"> <div class="columns-flex ajax-target anti-gutter list-leader list-leader-opinion" style="background-image:none"> <div class="widget-header" 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data-srcset="https://marketingweek.imgix.net/content/uploads/2025/02/06163228/shutterstock_2511000829-customer-centricity.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2025/02/06163228/shutterstock_2511000829-customer-centricity.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2025/02/06163228/shutterstock_2511000829-customer-centricity.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2025/02/06163228/shutterstock_2511000829-customer-centricity.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2025/02/06163228/shutterstock_2511000829-customer-centricity.jpg?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2025/02/06163228/shutterstock_2511000829-customer-centricity.jpg?auto=compress,format&q=60&w=110&h=64 110w, 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class="entry-date published updated"> <span class="hentry-date">11 Feb 2025</span> <span class="hentry-time">3:07 pm</span> </time> </footer> </div> </article> <article class="card-excerpt post-840632 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized channel-marketing-careers channel-marketing-leadership channel-marketing-skills-training primary-channel-marketing-leadership type-opinion" data-types="Opinion"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="Marketers have great potential but they are not being supported enough" href="https://www.marketingweek.com/russell-parsons-marketers-supported/"><img width="736" height="491" src="https://marketingweek.imgix.net/content/uploads/2025/02/10153055/shutterstock_2391586689-750x500.jpg" class="attachment-large size-large lazyload" alt="" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2025/02/10153055/shutterstock_2391586689.jpg?auto=compress,format&q=60&w=736&h=491" data-srcset="https://marketingweek.imgix.net/content/uploads/2025/02/10153055/shutterstock_2391586689.jpg?auto=compress,format&q=60&w=1000&h= 1000w, https://marketingweek.imgix.net/content/uploads/2025/02/10153055/shutterstock_2391586689.jpg?auto=compress,format&q=60&w=453&h=302 453w, https://marketingweek.imgix.net/content/uploads/2025/02/10153055/shutterstock_2391586689.jpg?auto=compress,format&q=60&w=750&h=500 750w, https://marketingweek.imgix.net/content/uploads/2025/02/10153055/shutterstock_2391586689.jpg?auto=compress,format&q=60&w=200&h=133 200w, https://marketingweek.imgix.net/content/uploads/2025/02/10153055/shutterstock_2391586689.jpg?auto=compress,format&q=60&w=768&h=512 768w, https://marketingweek.imgix.net/content/uploads/2025/02/10153055/shutterstock_2391586689.jpg?auto=compress,format&q=60&w=110&h=73 110w, 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ROI?</a></h2> <a href="https://www.marketingweek.com/charlotte-rogers/" class="author">Charlotte Rogers</a> </header> <div class="excerpt"><p>What are the consequences for the industry – and marketers’ career ambitions – of failing to measure ROI?</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=150&h=150" data-srcset="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h= 193w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=80&h=80 80w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=620&h=620 620w, 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post_list_menu_column"><div class="widget-header" style="color:#e71d4a;--theme:#e71d4a;"><h2 class="widget-title"><a href="https://www.marketingweek.com/marketing-leadership/">Marketing Leadership</a></h2><nav class="paging-nav wrap-nav"><a href="https://www.marketingweek.com/marketing-leadership/" class="button outline" aria-label="View more: Marketing Leadership">View more</a></nav></div><div class="columns-flex anti-gutter layout-01 tax-column"><article class="card-excerpt post-838168 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized channel-marketing-leadership primary-channel-marketing-leadership type-analysis sponsor-subscriber-exclusive" data-types="Analysis"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="‘Soft power’: How marketers can exert influence over the 4Ps" href="https://www.marketingweek.com/soft-power-4ps/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2023/01/26103547/4Ps-857x500.jpg" class="attachment-large size-large lazyload" alt="4Ps" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2023/01/26103547/4Ps.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2023/01/26103547/4Ps.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2023/01/26103547/4Ps.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2023/01/26103547/4Ps.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2023/01/26103547/4Ps.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2023/01/26103547/4Ps.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2023/01/26103547/4Ps.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2023/01/26103547/4Ps.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/types/analysis/" rel="tag">Analysis</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/soft-power-4ps/">‘Soft power’: How marketers can exert influence over the 4Ps</a></h2> <a href="https://www.marketingweek.com/author/niamh-carroll/" class="author">Niamh Carroll</a> </header> <div class="excerpt"><p>Marketers looking to exert more influence over the full marketing mix may be better trying to use “soft power”, rather than simply looking to seize control.</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=150&h=150" data-srcset="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h= 193w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=80&h=80 80w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=620&h=620 620w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=460&h=460 460w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=300&h=300 300w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=100&h=100 100w" data-sizes="(max-width: 150px) 100vw, 150px" /></div><div class="sponsors sponsor-block-logo without-image"><div class="sponsor"><span class="sponsor-intro">Subscriber Exclusive </span> <span class="no-link">Subscriber Exclusive</span></div></div> <time datetime="2024-12-12T14:45:38+00:00" class="entry-date published updated"> <span class="hentry-date">12 Dec 2024</span> <span class="hentry-time">2:45 pm</span> </time> </footer> </div> </article> <article class="card-excerpt post-839925 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized channel-marketing-leadership primary-channel-marketing-leadership type-opinion" data-types="Opinion"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="It’s normal to feel doubt in your marketing strategy – but hold the course" href="https://www.marketingweek.com/normal-doubt-strategy-hold-course/"><img width="736" height="389" src="https://marketingweek.imgix.net/content/uploads/2021/05/25115934/shutterstock_1190182084-copy-947x500.jpg" class="attachment-large size-large lazyload" alt="Secret Marketer" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2021/05/25115934/shutterstock_1190182084-copy-scaled.jpg?auto=compress,format&q=60&w=736&h=389" data-srcset="https://marketingweek.imgix.net/content/uploads/2021/05/25115934/shutterstock_1190182084-copy-scaled.jpg?auto=compress,format&q=60&w=2560&h= 2560w, 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https://marketingweek.imgix.net/content/uploads/2021/05/25115934/shutterstock_1190182084-copy-scaled.jpg?auto=compress,format&q=60&w=110&h=58 110w, https://marketingweek.imgix.net/content/uploads/2021/05/25115934/shutterstock_1190182084-copy-scaled.jpg?auto=compress,format&q=60&w=1920&h=1014 1920w, https://marketingweek.imgix.net/content/uploads/2021/05/25115934/shutterstock_1190182084-copy-scaled.jpg?auto=compress,format&q=60&w=600&h=317 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/opinion/" rel="tag">Opinion</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/normal-doubt-strategy-hold-course/">It’s normal to feel doubt in your marketing strategy – but hold the course</a></h2> <a href="https://www.marketingweek.com/author/secret-marketer/" class="author opinion">Secret Marketer</a> </header> <div class="excerpt"><p>Metrics don’t always show us what we want to see – but don’t throw away years of work on a whim. Sometimes it is important to remind yourself of why you implemented your strategy in the first place.</p> </div> <footer> <time datetime="2025-01-27T07:03:45+00:00" class="entry-date published updated"> <span class="hentry-date">27 Jan 2025</span> <span class="hentry-time">7:03 am</span> </time> </footer> </div> </article> <article class="card-excerpt post-837290 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-the-anatomy-of-a-marketing-team channel-marketing-leadership channel-marketing-team-structure primary-channel-marketing-team-structure type-analysis sponsor-subscriber-exclusive" data-types="Analysis"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="‘Don’t hire in the mould of yourself’: Marketing leaders on balancing skills and personalities when building teams" href="https://www.marketingweek.com/marketing-leaders-skills-personalities-building-teams/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2024/11/21121248/Skills--857x500.png" class="attachment-large size-large lazyload" alt="" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2024/11/21121248/Skills-.png?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2024/11/21121248/Skills-.png?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2024/11/21121248/Skills-.png?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2024/11/21121248/Skills-.png?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2024/11/21121248/Skills-.png?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2024/11/21121248/Skills-.png?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2024/11/21121248/Skills-.png?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2024/11/21121248/Skills-.png?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/types/analysis/" rel="tag">Analysis</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/marketing-leaders-skills-personalities-building-teams/">‘Don’t hire in the mould of yourself’: Marketing leaders on balancing skills and personalities when building teams</a></h2> <a href="https://www.marketingweek.com/author/molly-innes/" class="author">Molly Innes</a> </header> <div class="excerpt"><p>All good CMOs want to build strong, high performing teams. However, it’s easier said than done, whether avoiding hiring in your image, mapping out personality types or asking candidates to take a psychometric test, there’s no silver bullet for creating the perfect team.</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=150&h=150" data-srcset="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h= 193w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=80&h=80 80w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=620&h=620 620w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=460&h=460 460w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=300&h=300 300w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=100&h=100 100w" data-sizes="(max-width: 150px) 100vw, 150px" /></div><div class="sponsors sponsor-block-logo without-image"><div class="sponsor"><span class="sponsor-intro">Subscriber Exclusive </span> <span class="no-link">Subscriber Exclusive</span></div></div> <time datetime="2024-11-21T13:30:15+00:00" class="entry-date published updated"> <span class="hentry-date">21 Nov 2024</span> <span class="hentry-time">1:30 pm</span> </time> </footer> </div> </article> </div></div><div class="menu-walker-01-column-1-image-following-small advanced-menu-78497 widget widget-menu widget-menu-advanced widget taxonomy taxonomy-column post_list_menu_column"><div class="widget-header" style="color:#e71d4a;--theme:#e71d4a;"><h2 class="widget-title"><a href="https://www.marketingweek.com/price-strategy/">Pricing Strategy</a></h2><nav class="paging-nav wrap-nav"><a href="https://www.marketingweek.com/price-strategy/" class="button outline" aria-label="View more: Pricing Strategy">View more</a></nav></div><div class="columns-flex anti-gutter layout-01 tax-column"><article class="card-excerpt post-838349 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-good-to-grow brand-procter-gamble channel-marketing-effectiveness channel-price-strategy primary-channel-marketing-effectiveness sector-fmcg type-analysis sponsor-subscriber-exclusive" data-types="Analysis"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="P&G on how it achieves ‘fundamental’ mission of growing its brands’ categories" href="https://www.marketingweek.com/pg-growing-brands-categories/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2024/12/13114228/fairy-pg-857x500.jpg" class="attachment-large size-large lazyload" alt="" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2024/12/13114228/fairy-pg.jpg?auto=compress,format&q=60&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2024/12/13114228/fairy-pg.jpg?auto=compress,format&q=60&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2024/12/13114228/fairy-pg.jpg?auto=compress,format&q=60&w=485&h=283 485w, https://marketingweek.imgix.net/content/uploads/2024/12/13114228/fairy-pg.jpg?auto=compress,format&q=60&w=857&h=500 857w, https://marketingweek.imgix.net/content/uploads/2024/12/13114228/fairy-pg.jpg?auto=compress,format&q=60&w=200&h=117 200w, https://marketingweek.imgix.net/content/uploads/2024/12/13114228/fairy-pg.jpg?auto=compress,format&q=60&w=768&h=448 768w, https://marketingweek.imgix.net/content/uploads/2024/12/13114228/fairy-pg.jpg?auto=compress,format&q=60&w=110&h=64 110w, https://marketingweek.imgix.net/content/uploads/2024/12/13114228/fairy-pg.jpg?auto=compress,format&q=60&w=600&h=350 600w" data-sizes="(max-width: 736px) 100vw, 736px" /></a> </div> <div class="body"> <header> <div class="entry-terms"><a class="term-link-taxonomy-type" href="https://www.marketingweek.com/types/analysis/" rel="tag">Analysis</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/pg-growing-brands-categories/">P&G on how it achieves ‘fundamental’ mission of growing its brands’ categories</a></h2> <a href="https://www.marketingweek.com/author/niamh-carroll/" class="author">Niamh Carroll</a> </header> <div class="excerpt"><p>With many category-leading brands like Fairy, Ariel and Pampers in its portfolio, growing categories is vital for Procter & Gamble. The company combines consumer insight, innovation, advertising and distribution to grow its highly penetrated brands and their respective markets.</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=150&h=150" data-srcset="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h= 193w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=80&h=80 80w, https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=620&h=620 620w, 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primary-channel-price-strategy type-analysis sponsor-subscriber-exclusive" data-types="Analysis"> <div class="thumb"> <a class="entry-thumbnail fixed-height" aria-label="How can brands drive growth in 2025?" href="https://www.marketingweek.com/brands-drive-growth-2025/"><img width="736" height="429" src="https://marketingweek.imgix.net/content/uploads/2022/09/13092857/ROI-growth-857x500.jpg" class="attachment-large size-large lazyload" alt="ROI growth" decoding="async" data-src="https://marketingweek.imgix.net/content/uploads/2022/09/13092857/ROI-growth.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=736&h=429" data-srcset="https://marketingweek.imgix.net/content/uploads/2022/09/13092857/ROI-growth.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=1200&h= 1200w, https://marketingweek.imgix.net/content/uploads/2022/09/13092857/ROI-growth.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=485&h=283 485w, 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href="https://www.marketingweek.com/types/analysis/" rel="tag">Analysis</a> <a class="term-link-taxonomy-category" href="https://www.marketingweek.com/category/uncategorized/" rel="tag">Uncategorized</a></div> <h2 class="hentry-title"><a href="https://www.marketingweek.com/brands-drive-growth-2025/">How can brands drive growth in 2025?</a></h2> <a href="https://www.marketingweek.com/author/niamh-carroll/" class="author">Niamh Carroll</a> </header> <div class="excerpt"><p>With 2025 unlikely to bring cheer in terms of macroeconomic growth as brands face up a lacklustre era dubbed the “new normal”, what can marketers do to drive growth in this environment?</p> </div> <footer> <div class="sponsor-card-icon"><img width="150" height="150" src="https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png" class="sponsor lazyload" alt="Sponsor" decoding="async" 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