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class="sub-site-name">Blog</span> </div> </button> </div> </header> <div class="site-content"> <section class="hero-section"> <div class="hero-inner"> <div class="content"> <h1>Overwolf Blog</h1> <p class="sub-title">Your gateway to UGC trends, creator stories, and Overwolf updates</p> </div> <img class="ow-bg" src="https://blog.overwolf.com/assets/img/bg.webp?v=be641f7f2b" alt="Overwolf Blog - Your gateway to UGC trends, creator stories, and Overwolf updates" /> </div> </section> <section class="blog-menu-section"> <div class="blog-menu-inner"> <nav class="blog-menu"> <button class="btn-secondary-small icon search-btn" aria-label="Search this site" data-ghost-search> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#search"></use></svg> </button> <ul> <li class="nav-all is-active"> <a href="https://blog.overwolf.com/" class="btn-tag">All</a> </li> <li class="nav-news"> <a href="https://blog.overwolf.com/tag/news/" class="btn-tag">News</a> </li> <li 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4.05025C11.2161 1.31658 6.78392 1.31658 4.05025 4.05025ZM5.46447 12.5355C3.51184 10.5829 3.51184 7.41709 5.46447 5.46447C7.41709 3.51184 10.5829 3.51184 12.5355 5.46447C14.4882 7.41709 14.4882 10.5829 12.5355 12.5355C10.5829 14.4882 7.41709 14.4882 5.46447 12.5355Z" fill="currentColor"/> </svg> </button> </div> </nav> </div> <a href="#site-main" title="scroll down" class="scroll-down"> <svg> <use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#arrowBigDown"></use> </svg> </a> </section> <main id="site-main" class="blog-layout"> <div class="inner posts"> <div class="post-feed"> <article class="post-card post tag-press-releases post-card-large"> <a class="post-card-image-link" href="/overwolf-partners-with-the-trade-desk-to-bring-advertisers-exclusive-gaming-inventory-through-openpath-integration/"> <img class="post-card-image" srcset="/content/images/2024/12/Trade-Desk-Annc.png 300w, /content/images/2024/12/Trade-Desk-Annc.png 600w, /content/images/2024/12/Trade-Desk-Annc.png 1000w, /content/images/2024/12/Trade-Desk-Annc.png 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2024/12/Trade-Desk-Annc.png" alt="Overwolf Partners with The Trade Desk To Bring Advertisers Exclusive Gaming Inventory through OpenPath Integration" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/overwolf-partners-with-the-trade-desk-to-bring-advertisers-exclusive-gaming-inventory-through-openpath-integration/"> Overwolf Partners with The Trade Desk To Bring Advertisers Exclusive Gaming Inventory through OpenPath Integration </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/press-releases/">Press Releases</a> </nav> <p>Overwolf is thrilled to announce our official integration with global advertising technology leader The Trade Desk’s OpenPath, a solution that enables advertisers to have direct access to publishers’ advertising inventory. Through OpenPath, advertisers now have a direct connection to Overwolf’s exclusive gaming inventory on Overwolf Ads (including Overwolf’</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/sheyna/">Sheyna Garicano Gordon</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-04-09">Apr 9, 2025</time> </li> <li class="reading">2 min read</li> </ul> </div> </article> <article class="post-card post tag-insights featured dynamic"> <a class="post-card-image-link" href="/deep-dive-why-advertisers-should-care-about-marvel-rivals-how-to-capitalize-now/"> <img class="post-card-image" srcset="/content/images/2025/04/ss_cc9d63cac270bfc60ff323948475100758d57e01.1920x1080-1.jpg 300w, /content/images/2025/04/ss_cc9d63cac270bfc60ff323948475100758d57e01.1920x1080-1.jpg 600w, /content/images/2025/04/ss_cc9d63cac270bfc60ff323948475100758d57e01.1920x1080-1.jpg 1000w, /content/images/2025/04/ss_cc9d63cac270bfc60ff323948475100758d57e01.1920x1080-1.jpg 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2025/04/ss_cc9d63cac270bfc60ff323948475100758d57e01.1920x1080-1.jpg" alt="Deep Dive: Why Advertisers Should Care about Marvel Rivals & How to Capitalize Now" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/deep-dive-why-advertisers-should-care-about-marvel-rivals-how-to-capitalize-now/"> Deep Dive: Why Advertisers Should Care about Marvel Rivals & How to Capitalize Now </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/insights/">Insights</a> <span class="post-card-featured"><svg width="16" height="17" viewBox="0 0 16 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4.49365 4.58752C3.53115 6.03752 2.74365 7.70002 2.74365 9.25002C2.74365 10.6424 3.29678 11.9778 4.28134 12.9623C5.26591 13.9469 6.60127 14.5 7.99365 14.5C9.38604 14.5 10.7214 13.9469 11.706 12.9623C12.6905 11.9778 13.2437 10.6424 13.2437 9.25002C13.2437 6.00002 10.9937 3.50002 9.16865 1.68127L6.99365 6.25002L4.49365 4.58752Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path> </svg> Featured</span> </nav> <p>For advertisers, understanding the appeal of a new game—and why it matters—can be a challenge. With countless titles launching each year, it’s difficult to predict which ones will capture players’ attention and foster long-term engagement. Even more daunting is envisioning how a brand can seamlessly fit into</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/omri/">Omri Pitaru</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-04-07">Apr 7, 2025</time> </li> <li class="reading">6 min read</li> </ul> </div> </article> <article class="post-card post tag-developers dynamic"> <a class="post-card-image-link" href="/developers-march-newsletter-new-ad-unit/"> <img class="post-card-image" srcset="/content/images/2025/04/Castle-new-10--1---1-.png 300w, /content/images/2025/04/Castle-new-10--1---1-.png 600w, /content/images/2025/04/Castle-new-10--1---1-.png 1000w, /content/images/2025/04/Castle-new-10--1---1-.png 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2025/04/Castle-new-10--1---1-.png" alt="Developers March Newsletter - New Ad Unit" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/developers-march-newsletter-new-ad-unit/"> Developers March Newsletter - New Ad Unit </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/developers/">Developers</a> </nav> <p>Welcome to the Overwolf Developers Newsletter for March 2025! Spring is nearly here, and with it comes fresh opportunities to improve your workflow and stay ahead of the curve. We've got some useful updates this month and would love your input on how we can keep making Overwolf</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/dror-haberman/">Dror Haberman</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-04-01">Apr 1, 2025</time> </li> <li class="reading">4 min read</li> </ul> </div> </article> <article class="post-card post tag-leaderboard-insights"> <a class="post-card-image-link" href="/leaderboard-insights-an-advertisers-blueprint-for-harnessing-the-minecraft-hype/"> <img class="post-card-image" srcset="/content/images/2025/03/Leaderboard-Insights.png 300w, /content/images/2025/03/Leaderboard-Insights.png 600w, /content/images/2025/03/Leaderboard-Insights.png 1000w, /content/images/2025/03/Leaderboard-Insights.png 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2025/03/Leaderboard-Insights.png" alt="An Advertiser’s Blueprint for Harnessing the Minecraft Hype" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/leaderboard-insights-an-advertisers-blueprint-for-harnessing-the-minecraft-hype/"> An Advertiser’s Blueprint for Harnessing the Minecraft Hype </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/leaderboard-insights/">Leaderboard Insights</a> </nav> <p>Welcome to this month’s special edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Nathan Lindberg, Head of US Brand Partnerships at Overwolf, as he dives into the ultimate blueprint for brands</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/joshua/">Joshua Brill</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-03-27">Mar 27, 2025</time> </li> <li class="reading">8 min read</li> </ul> </div> </article> <article class="post-card post tag-events"> <a class="post-card-image-link" href="/the-last-oasis-of-attention-advertisers-survival-guide-to-the-noise-era/"> <img class="post-card-image" srcset="/content/images/2025/03/Frame-1.jpg 300w, /content/images/2025/03/Frame-1.jpg 600w, /content/images/2025/03/Frame-1.jpg 1000w, /content/images/2025/03/Frame-1.jpg 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2025/03/Frame-1.jpg" alt="The Last Oasis of Attention: Advertisers' Survival Guide to the Noise Era" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/the-last-oasis-of-attention-advertisers-survival-guide-to-the-noise-era/"> The Last Oasis of Attention: Advertisers' Survival Guide to the Noise Era </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/events/">Events</a> </nav> <p>Join us at IAB PlayFronts 2025, where Overwolf's CMO, Shahar Sorek, and Head of US Brand Partnerships, Nathan Lindberg, will reveal where attention still thrives in the entertainment world—and how to mine it before it’s gone. In this session, we’ll uncover: * Where to find the</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/sheyna/">Sheyna Garicano Gordon</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-03-24">Mar 24, 2025</time> </li> <li class="reading">1 min read</li> </ul> </div> </article> <article class="post-card post"> <a class="post-card-image-link" href="/how-we-scaled-pmp-and-buyer-relationships-with-pubmatics-access-membership/"> <img class="post-card-image" srcset="/content/images/2025/03/Banner-PubMatic.jpg 300w, /content/images/2025/03/Banner-PubMatic.jpg 600w, /content/images/2025/03/Banner-PubMatic.jpg 1000w, /content/images/2025/03/Banner-PubMatic.jpg 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2025/03/Banner-PubMatic.jpg" alt="How we Scaled PMP and Buyer Relationships with PubMatic's Access Membership" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/how-we-scaled-pmp-and-buyer-relationships-with-pubmatics-access-membership/"> How we Scaled PMP and Buyer Relationships with PubMatic's Access Membership </a> </h2> <nav class="tag-list"> </nav> <p>In 2024, we enrolled in PubMatic's exclusive Access Membership program, a premium initiative designed to enhance collaboration between publishers and advertisers. As a member, we had the opportunity to strengthen buyer relationships, optimize our programmatic strategy, and ultimately drive incremental revenue growth. What we did: * Engage with PubMatic&</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/sheyna/">Sheyna Garicano Gordon</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-03-11">Mar 11, 2025</time> </li> <li class="reading">1 min read</li> </ul> </div> </article> <article class="post-card post tag-developers"> <a class="post-card-image-link" href="/developers-february-newsletter-discord-rich-presence/"> <img class="post-card-image" srcset="/content/images/2025/02/Castle-new-10--1-.png 300w, /content/images/2025/02/Castle-new-10--1-.png 600w, /content/images/2025/02/Castle-new-10--1-.png 1000w, /content/images/2025/02/Castle-new-10--1-.png 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2025/02/Castle-new-10--1-.png" alt="Developers February Newsletter - Discord Rich Presence" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/developers-february-newsletter-discord-rich-presence/"> Developers February Newsletter - Discord Rich Presence </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/developers/">Developers</a> </nav> <p>Welcome to the Overwolf Developers Newsletter for February 2025! With February in full swing, many of us are settling into the rhythm of the new year, refining projects, and exploring new opportunities. Whether you're building something fresh or optimizing an existing app, this is the perfect time to</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/joshua/">Joshua Brill</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-03-06">Mar 6, 2025</time> </li> <li class="reading">4 min read</li> </ul> </div> </article> <article class="post-card post tag-leaderboard-insights"> <a class="post-card-image-link" href="/the-future-of-brand-engagement-in-gaming-ai-powered-adaptive-and-player-driven-by-aimee-baller/"> <img class="post-card-image" srcset="/content/images/2025/02/Leaderboard-Insights.png 300w, /content/images/2025/02/Leaderboard-Insights.png 600w, /content/images/2025/02/Leaderboard-Insights.png 1000w, /content/images/2025/02/Leaderboard-Insights.png 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2025/02/Leaderboard-Insights.png" alt="The Future of Brand Engagement in Gaming: AI-Powered, Adaptive, and Player-Driven by Aimee Baller" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/the-future-of-brand-engagement-in-gaming-ai-powered-adaptive-and-player-driven-by-aimee-baller/"> The Future of Brand Engagement in Gaming: AI-Powered, Adaptive, and Player-Driven by Aimee Baller </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/leaderboard-insights/">Leaderboard Insights</a> </nav> <p>Welcome to this month’s edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Aimee Baller, Head of Partnerships for West & Central US, as she dives into The Future of Brand Engagement</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/sheyna/">Sheyna Garicano Gordon</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-02-27">Feb 27, 2025</time> </li> <li class="reading">4 min read</li> </ul> </div> </article> <article class="post-card post tag-insights"> <a class="post-card-image-link" href="/deep-linking-the-key-to-populating-your-branded-fortnite-uefn-maps/"> <img class="post-card-image" srcset="/content/images/2025/02/fortnite-epic-games-2017.jpg 300w, /content/images/2025/02/fortnite-epic-games-2017.jpg 600w, /content/images/2025/02/fortnite-epic-games-2017.jpg 1000w, /content/images/2025/02/fortnite-epic-games-2017.jpg 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2025/02/fortnite-epic-games-2017.jpg" alt="Deep Linking: The key to populating your branded Fortnite UEFN Maps" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/deep-linking-the-key-to-populating-your-branded-fortnite-uefn-maps/"> Deep Linking: The key to populating your branded Fortnite UEFN Maps </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/insights/">Insights</a> </nav> <p>Fortnite's Unreal Editor for Fortnite (UEFN) has revolutionized game creation, empowering brands to build immersive experiences within the Fortnite universe. Brands like Balenciaga, Coca-Cola, and Chipotle have already launched Fortnite maps. However, without a solid strategy, even the best-looking maps can fizzle out fast. UEFN maps provide a</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/sheyna/">Sheyna Garicano Gordon</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-02-16">Feb 16, 2025</time> </li> <li class="reading">2 min read</li> </ul> </div> </article> <article class="post-card post tag-leaderboard-insights"> <a class="post-card-image-link" href="/how-brands-will-win-in-gaming-without-sacrificing-brand-safety-in-2025/"> <img class="post-card-image" srcset="/content/images/2025/02/Leaderboard-Insights-1.png 300w, /content/images/2025/02/Leaderboard-Insights-1.png 600w, /content/images/2025/02/Leaderboard-Insights-1.png 1000w, /content/images/2025/02/Leaderboard-Insights-1.png 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2025/02/Leaderboard-Insights-1.png" alt="How Brands Will Win in Gaming Without Sacrificing Brand Safety in 2025 by M. Chad De Luca" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/how-brands-will-win-in-gaming-without-sacrificing-brand-safety-in-2025/"> How Brands Will Win in Gaming Without Sacrificing Brand Safety in 2025 by M. Chad De Luca </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/leaderboard-insights/">Leaderboard Insights</a> </nav> <p>Kicking off our Leadership Insight series in the High Scores newsletter, we had the pleasure of speaking with M. Chad De Luca, Director of Brand Partnerships at Overwolf. His insights set the stage for more expert conversations to come, as we continue to dive into the evolving landscape of gaming</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/sheyna/">Sheyna Garicano Gordon</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-01-30">Jan 30, 2025</time> </li> <li class="reading">2 min read</li> </ul> </div> </article> <article class="post-card post tag-press-releases"> <a class="post-card-image-link" href="/in-game-creators-earn-big-overwolf-pays-out-240-million-in-2024/"> <img class="post-card-image" srcset="/content/images/2025/01/image--5-.png 300w, /content/images/2025/01/image--5-.png 600w, /content/images/2025/01/image--5-.png 1000w, /content/images/2025/01/image--5-.png 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2025/01/image--5-.png" alt="In-Game Creators Earn Big: Overwolf Pays Out $240 Million In 2024" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/in-game-creators-earn-big-overwolf-pays-out-240-million-in-2024/"> In-Game Creators Earn Big: Overwolf Pays Out $240 Million In 2024 </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/press-releases/">Press Releases</a> </nav> <p>2024 was a transformative year for Overwolf and the creator community we support. Forbes recapped some of the highlights from our journey, showcasing our efforts to empower creators and expand the gaming ecosystem. Here are the key takeaways from the article: * $240 million was paid out to in-game creators, including</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/sheyna/">Sheyna Garicano Gordon</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-01-26">Jan 26, 2025</time> </li> <li class="reading">1 min read</li> </ul> </div> </article> <article class="post-card post tag-developers tag-news"> <a class="post-card-image-link" href="/developers-december-newsletter-2024-in-apps/"> <img class="post-card-image" srcset="/content/images/2025/01/Castle-new-10--1-.png 300w, /content/images/2025/01/Castle-new-10--1-.png 600w, /content/images/2025/01/Castle-new-10--1-.png 1000w, /content/images/2025/01/Castle-new-10--1-.png 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2025/01/Castle-new-10--1-.png" alt="Developers December Newsletter - 2024 in Apps" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/developers-december-newsletter-2024-in-apps/"> Developers December Newsletter - 2024 in Apps </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/developers/">Developers</a> </nav> <p>Welcome to the Overwolf Developers Newsletter for December 2024! Dear Creators & Partners, As we close out another year, I want to take a moment to reflect on what an incredible journey it has been for us as a community—and it’s all thanks to you! Despite the many</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/joshua/">Joshua Brill</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2025-01-01">Jan 1, 2025</time> </li> <li class="reading">4 min read</li> </ul> </div> </article> <article class="post-card post tag-insights tag-news"> <a class="post-card-image-link" href="/a-new-wave-of-brands-are-partnering-with-in-game-modders-to-reach-gen-z/"> <img class="post-card-image" srcset="/content/images/2024/12/inzoi-pc-jogo-steam-wallpaper-5.jpg 300w, /content/images/2024/12/inzoi-pc-jogo-steam-wallpaper-5.jpg 600w, /content/images/2024/12/inzoi-pc-jogo-steam-wallpaper-5.jpg 1000w, /content/images/2024/12/inzoi-pc-jogo-steam-wallpaper-5.jpg 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2024/12/inzoi-pc-jogo-steam-wallpaper-5.jpg" alt="A new wave of brands are partnering with in-game modders to reach Gen Z" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/a-new-wave-of-brands-are-partnering-with-in-game-modders-to-reach-gen-z/"> A new wave of brands are partnering with in-game modders to reach Gen Z </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/insights/">Insights</a> </nav> <p>As 2025 approaches, some seasoned marketers have begun forging a new path to reach and engage gamers with astonishing success. It may seem strange that this new direction involves brands supporting in-game developers, but a deeper understanding of user-generated content (UGC) in gaming, combined with Gen Z’s values, attitude</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/joshua/">Joshua Brill</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2024-12-15">Dec 15, 2024</time> </li> <li class="reading">1 min read</li> </ul> </div> </article> <article class="post-card post tag-news"> <a class="post-card-image-link" href="/comscore-eu-uk-top-10-overwolf-ranks-alongside-industry-giants/"> <img class="post-card-image" srcset="/content/images/2024/12/image.png 300w, /content/images/2024/12/image.png 600w, /content/images/2024/12/image.png 1000w, /content/images/2024/12/image.png 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2024/12/image.png" alt="Comscore EU & UK Top 10: Overwolf Ranks Alongside Industry Giants" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/comscore-eu-uk-top-10-overwolf-ranks-alongside-industry-giants/"> Comscore EU & UK Top 10: Overwolf Ranks Alongside Industry Giants </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/news/">News</a> </nav> <p>As 2024 draws to a close, Overwolf has achieved another milestone, solidifying its position as a key player in the gaming media ecosystem. Overwolf has secured various top 10 spots in Comscore’s October 2024 rankings in several countries of the EU Gaming Properties lists. This follows its #4 ranking</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/sheyna/">Sheyna Garicano Gordon</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2024-12-10">Dec 10, 2024</time> </li> <li class="reading">2 min read</li> </ul> </div> </article> <article class="post-card post tag-events"> <a class="post-card-image-link" href="/overwolf-at-gamesbeat-insider-series-hollywood-and-gaming/"> <img class="post-card-image" srcset="/content/images/2024/12/IMG_0083-1.jpg 300w, /content/images/2024/12/IMG_0083-1.jpg 600w, /content/images/2024/12/IMG_0083-1.jpg 1000w, /content/images/2024/12/IMG_0083-1.jpg 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2024/12/IMG_0083-1.jpg" alt="Overwolf at GamesBeat Insider Series: Hollywood and Gaming" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/overwolf-at-gamesbeat-insider-series-hollywood-and-gaming/"> Overwolf at GamesBeat Insider Series: Hollywood and Gaming </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/events/">Events</a> </nav> <p>Did you miss it? Overwolf’s CEO & Co-founder, Uri Marchand, participated in the panel talk, "From Mods to Mainstream: How User-Generated Content is Shaping the Future of Gaming and Media," at the GamesBeat Insider Series: Hollywood and Gaming on December 12th in Los Angeles. Joining Uri on</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/sheyna/">Sheyna Garicano Gordon</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2024-12-08">Dec 8, 2024</time> </li> <li class="reading">1 min read</li> </ul> </div> </article> <article class="post-card post tag-news tag-developers"> <a class="post-card-image-link" href="/developers-november-newsletter-user-reviews/"> <img class="post-card-image" srcset="/content/images/2024/11/Castle-new-10--1-.png 300w, /content/images/2024/11/Castle-new-10--1-.png 600w, /content/images/2024/11/Castle-new-10--1-.png 1000w, /content/images/2024/11/Castle-new-10--1-.png 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2024/11/Castle-new-10--1-.png" alt="Developers November Newsletter - User Reviews" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/developers-november-newsletter-user-reviews/"> Developers November Newsletter - User Reviews </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/news/">News</a> </nav> <p>Welcome to the Overwolf Developers Newsletter for November 2024! As November rolls in, we find ourselves in the final stretch of the year—a great time to reflect on progress, prepare for the months ahead, and make the most of the opportunities still on the horizon. With holidays around the</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/joshua/">Joshua Brill</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2024-11-29">Nov 29, 2024</time> </li> <li class="reading">4 min read</li> </ul> </div> </article> <article class="post-card post tag-insights tag-events tag-news"> <a class="post-card-image-link" href="/overwolf-ads-x-dentsu-engaging-gen-z-through-the-power-of-gaming/"> <img class="post-card-image" srcset="/content/images/2024/11/AWNY-5824-KCA06152.jpg 300w, /content/images/2024/11/AWNY-5824-KCA06152.jpg 600w, /content/images/2024/11/AWNY-5824-KCA06152.jpg 1000w, /content/images/2024/11/AWNY-5824-KCA06152.jpg 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2024/11/AWNY-5824-KCA06152.jpg" alt="Overwolf Ads x dentsu: Engaging Gen Z Through the Power of Gaming" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/overwolf-ads-x-dentsu-engaging-gen-z-through-the-power-of-gaming/"> Overwolf Ads x dentsu: Engaging Gen Z Through the Power of Gaming </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/insights/">Insights</a> </nav> <p>Last month we were proud to take to the stage with our partners at dentsu for the 20th annual Advertising Week New York 2024. Overwolf Ads' Head of US Sales Nathan Lindberg (formerly Twitch/Epic Games) sat with Don McLean (Director, Gaming Agency Services, dentsu) to explore effective strategies</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/joshua/">Joshua Brill</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2024-11-25">Nov 25, 2024</time> </li> <li class="reading">1 min read</li> </ul> </div> </article> <article class="post-card post tag-news"> <a class="post-card-image-link" href="/overwolf-wins-4-awards-at-tempest-awards-2024/"> <img class="post-card-image" srcset="/content/images/2024/11/OW-Tempest.png 300w, /content/images/2024/11/OW-Tempest.png 600w, /content/images/2024/11/OW-Tempest.png 1000w, /content/images/2024/11/OW-Tempest.png 2000w" sizes="(max-width: 1000px) 400px, 800px" src="/content/images/2024/11/OW-Tempest.png" alt="Overwolf wins 4 categories at Tempest Awards 2024" loading="lazy" /> </a> <div class="card-content"> <h2> <a href="/overwolf-wins-4-awards-at-tempest-awards-2024/"> Overwolf wins 4 categories at Tempest Awards 2024 </a> </h2> <nav class="tag-list"> <a class="tag" href="/tag/news/">News</a> </nav> <p>This week we were lucky enough to win 4 separate awards at the Tempest Awards 2024 for our Overwolf Ads x Monster Energy: Call of Duty MW3 Global Launch Day campaign. Sitting in great company, other winners included AT&T, Riot Games, Ubisoft, Mastercard, Havas and theScore Esports. Our</p> <ul class="meta-data"> <li class="author"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#star"></use></svg> by <a href="/author/joshua/">Joshua Brill</a> </li> <li class="date-time"> <time class="post-card-meta-date" datetime="2024-11-04">Nov 4, 2024</time> </li> <li class="reading">1 min read</li> </ul> </div> </article> </div> <nav class="pagination" role="navigation"> <ul class="pagination-list"> <li class="page-nav previous disabled"> <a href="" title="Newer Posts"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#arrowLeft"></use></svg> </a> </li> <span class="page-number">Page 1 of 3</span> <li class="page-nav next "> <a href="/page/2/"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#arrowRight"></use></svg> </a> </li> </ul> </nav> </div> </main> </div> </div> <footer class="site-footer"> <a href="#" class="back-to-top" onclick="event.preventDefault(), window.scrollTo(0, 0)"> <svg><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#big-arrow"></use></svg> back to top </a> <a href="https://www.overwolf.com/" class="ow-logo" title="Overwolf"> <svg ><use href="https://blog.overwolf.com/assets/img/sprite.svg?v=be641f7f2b#overwolf-logo-and-text"></use></svg> </a> <div class="site-footer-social"> <div class="site-footer-social-inner"> <span class="copyright"> Ⓒ 2025 Overwolf Blog. 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