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<div id="content" class="cs-main-content"> <div data-elementor-type="wp-page" data-elementor-id="91506" class="elementor elementor-91506" data-elementor-post-type="page"> <div class="elementor-element elementor-element-9c862e8 e-flex e-con-boxed e-con e-parent" data-id="9c862e8" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-75e2453 e-con-full e-flex e-con e-child" data-id="75e2453" data-element_type="container"> <div class="elementor-element elementor-element-3cb117a elementor-widget elementor-widget-heading" data-id="3cb117a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Formation E-commerce et SEO </h1> </div> </div> <div class="elementor-element elementor-element-b59417f elementor-widget elementor-widget-text-editor" data-id="b59417f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Progresser dans l’e-commerce sans une bonne maîtrise du SEO revient à naviguer sans boussole. Notre <a href="https://www.reacteur.com/formations">formation en ligne</a> intitulée « E-commerce et SEO » vous fournit les outils nécessaires pour optimiser votre référencement naturel et augmenter vos ventes en ligne. Grâce à 12 heures de contenu pédagogique, divisées en 87 vidéos, vous pouvez apprendre à votre propre rythme avec Mathieu Chapon, un expert reconnu dans le domaine du SEO francophone.</p></div></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-8180d41 elementor-widget elementor-widget-button" data-id="8180d41" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.formaseo.fr/formation-seo-e-commerce/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Commander cette formation</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-52ba42c elementor-widget elementor-widget-heading" data-id="52ba42c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Détails de la formation</h2> </div> </div> <div class="elementor-element elementor-element-1477698 elementor-widget elementor-widget-text-editor" data-id="1477698" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_row et_pb_row_1"><div class="et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_row et_pb_row_1"><div class="et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_row et_pb_row_1"><div class="et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>La formation « E-commerce et SEO » offre :</p><ul><li aria-level="1">Un <strong>apprentissage entièrement en ligne</strong>, offrant une flexibilité optimale. Vous avez la possibilité de vous former à votre rythme, n’importe où.</li><li aria-level="1">La formation est proposée au tarif de <strong>299 € HT</strong>.</li><li aria-level="1">La formation, d’une durée totale de <strong>12 heures</strong>, vous permettra de maîtriser les clés du référencement e-commerce.</li><li aria-level="1">La formation comprend <strong>87 vidéos pédagogiques</strong>, conçues pour faciliter votre compréhension des concepts.</li><li aria-level="1">Vous aurez la possibilité d’évaluer vos acquis grâce à <strong>13 QCM</strong> intégrés tout au long de la formation.</li><li aria-level="1">Des options de financement sont disponibles via <strong>OPCO, FAF ou AIF</strong> (Aide Individuelle à la Formation).</li></ul></div></div></div></div><div class="et_pb_row et_pb_row_2"><div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> </div></div></div></div></div></div></div></div></div></div> </div> </div> </div> <div class="elementor-element elementor-element-2f9560d e-con-full e-flex e-con e-child" data-id="2f9560d" data-element_type="container"> <div class="elementor-element elementor-element-a9ec2f2 elementor-widget elementor-widget-image" data-id="a9ec2f2" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="500" height="700" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20500%20700'%3E%3C/svg%3E" class="attachment-large size-large wp-image-112068" alt="" data-lazy-srcset="https://www.reacteur.com/content/uploads/2024/10/mathieu-chapon-formation-seo-ecommerce.png 500w, https://www.reacteur.com/content/uploads/2024/10/mathieu-chapon-formation-seo-ecommerce-214x300.png 214w" data-lazy-sizes="(max-width: 500px) 100vw, 500px" data-lazy-src="https://www.reacteur.com/content/uploads/2024/10/mathieu-chapon-formation-seo-ecommerce.png" /><noscript><img fetchpriority="high" decoding="async" width="500" height="700" src="https://www.reacteur.com/content/uploads/2024/10/mathieu-chapon-formation-seo-ecommerce.png" class="attachment-large size-large wp-image-112068" alt="" srcset="https://www.reacteur.com/content/uploads/2024/10/mathieu-chapon-formation-seo-ecommerce.png 500w, https://www.reacteur.com/content/uploads/2024/10/mathieu-chapon-formation-seo-ecommerce-214x300.png 214w" sizes="(max-width: 500px) 100vw, 500px" /></noscript> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-1f377a0 e-flex e-con-boxed e-con e-parent" data-id="1f377a0" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-dd76cce elementor-widget elementor-widget-heading" data-id="dd76cce" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Votre formateur </h2> </div> </div> <div class="elementor-element elementor-element-6675094 e-con-full e-flex e-con e-child" data-id="6675094" data-element_type="container"> <div class="elementor-element elementor-element-7507e99 elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="7507e99" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="432" height="432" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20432%20432'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-image-10716" alt="" data-lazy-srcset="https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace.jpg 432w, https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace-320x320.jpg 320w, https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace-300x300.jpg 300w, https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace-150x150.jpg 150w, https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace-120x120.jpg 120w" data-lazy-sizes="(max-width: 432px) 100vw, 432px" data-lazy-src="https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace.jpg" /><noscript><img loading="lazy" decoding="async" width="432" height="432" src="https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace.jpg" class="attachment-medium_large size-medium_large wp-image-10716" alt="" srcset="https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace.jpg 432w, https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace-320x320.jpg 320w, https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace-300x300.jpg 300w, https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace-150x150.jpg 150w, https://www.reacteur.com/content/uploads/2023/04/mathieu-chapon-peak-ace-120x120.jpg 120w" sizes="(max-width: 432px) 100vw, 432px" /></noscript> </div> </div> <div class="elementor-element elementor-element-b107274 elementor-widget elementor-widget-text-editor" data-id="b107274" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_row et_pb_row_3 et_pb_row_1-4_3-4"><div class="et_pb_column et_pb_column_3_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_row et_pb_row_3 et_pb_row_1-4_3-4"><div class="et_pb_column et_pb_column_3_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_row et_pb_row_3 et_pb_row_1-4_3-4"><div class="et_pb_column et_pb_column_3_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Avec plus de 15 ans d’expérience dans le domaine, Mathieu Chapon est un pilier du SEO francophone. En 2012, passionné par le référencement naturel, il fonde l’agence Search Foresight, aujourd’hui Peak Ace. Mathieu, spécialisé dans le E-Commerce, a accompagné des acteurs majeurs internationaux pour augmenter leurs ventes. eBay, SFR, Truffaut, Louis Vuitton et ManoMano sont quelques-uns des noms prestigieux qui ont bénéficié de son expertise. Grâce à une solide connaissance technique et une passion pour l’innovation constante dans le domaine du SEO, Mathieu Chapon sera votre guide vers la maîtrise du référencement e-commerce.</p></div></div></div></div><div class="et_pb_row et_pb_row_4"><div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"> </div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-a4b5a51 e-flex e-con-boxed e-con e-parent" data-id="a4b5a51" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-2822982 elementor-widget elementor-widget-heading" data-id="2822982" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Objectifs pédagogiques de la formation</h2> </div> </div> <div class="elementor-element elementor-element-1179c13 elementor-widget elementor-widget-text-editor" data-id="1179c13" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_section et_pb_section_0 et_section_regular"><div class="et_pb_row et_pb_row_4"><div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_section et_pb_section_0 et_section_regular"><div class="et_pb_row et_pb_row_4"><div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_section et_pb_section_0 et_section_regular"><div class="et_pb_row et_pb_row_4"><div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>La maîtrise du SEO est essentielle pour tout site e-commerce. Cette formation vous permettra d’acquérir les compétences nécessaires pour optimiser le référencement de votre boutique en ligne et ainsi booster vos ventes. Voici quelques objectifs que nous visons :</p><ul><li aria-level="1">Optimisation des fiches produits : augmentez leur visibilité sur les moteurs de recherche et attirez plus de clients potentiels.</li><li aria-level="1">Techniques SEO on-page et off-page : apprenez à utiliser ces stratégies spécifiques aux sites e-commerce afin d’améliorer votre trafic organique.</li><li aria-level="1">Analyse des performances SEO : utilisez des outils avancés pour évaluer l’efficacité de vos efforts en matière de référencement, ajuster vos stratégies et maximiser vos résultats.</li><li aria-level="1">Stratégies de maillage interne et gestion des balises : améliorez l’expérience utilisateur sur votre site, ce qui contribuera également à son classement dans les résultats des moteurs de recherche.</li></ul></div></div></div></div></div><div class="et_pb_section et_pb_section_1 et_section_regular"><div class="et_pb_row et_pb_row_5"><div class="et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"> </div></div></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-4bf81c2 e-flex e-con-boxed e-con e-parent" data-id="4bf81c2" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-908feb2 elementor-widget elementor-widget-heading" data-id="908feb2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Programme de la formation</h2> </div> </div> <div class="elementor-element elementor-element-0f8bc7a elementor-widget elementor-widget-n-accordion" data-id="0f8bc7a" data-element_type="widget" data-settings="{"n_accordion_animation_duration":{"unit":"ms","size":100,"sizes":[]},"default_state":"expanded","max_items_expended":"one"}" data-widget_type="nested-accordion.default"> <div class="elementor-widget-container"> <div class="e-n-accordion" aria-label="Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys"> <details id="e-n-accordion-item-1630" class="e-n-accordion-item" open> <summary class="e-n-accordion-item-title" data-accordion-index="1" tabindex="0" aria-expanded="true" aria-controls="e-n-accordion-item-1630" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 1.Introduction (1h 3' 6") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1630" class="elementor-element elementor-element-2755337 e-con-full e-flex e-con e-child" data-id="2755337" data-element_type="container"> <div class="elementor-element elementor-element-1c5ae46 elementor-widget elementor-widget-text-editor" data-id="1c5ae46" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_0 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>Gestion des balises Title et meta description</li><li>L’intention Informationnelle (1)</li><li>L’intention Informationnelle (2)</li><li>L’intention Commerciale</li><li>L’intention Navigationnelle</li><li>L’intention Transactionnelle</li><li>Le mix des intentions</li><li>QCM (10 questions)</li></ul></div></div> </div> </div> </div> </details> <details id="e-n-accordion-item-1631" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="2" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1631" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 2. La technique (1h 23' 5") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1631" class="elementor-element elementor-element-480e64e e-con-full e-flex e-con e-child" data-id="480e64e" data-element_type="container"> <div class="elementor-element elementor-element-fefe215 elementor-widget elementor-widget-text-editor" data-id="fefe215" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Différentes zones de la boutique</li><li>Gérer le budget de crawl de Google (1)</li><li>Gérer le budget de crawl de Google (2)</li><li>La pagination (1)</li><li>La pagination (2)</li><li>Gérer la multi catégorisation d’un produit</li><li>Gestion du contenu dupliqué via une déclinaison des fiches produits</li><li>Arborescence et maillage des parties blog/conseil</li><li>Search Indexing (ou pas) : moteur de recherche interne</li><li>Création d’une page 404</li><li>QCM (10 questions)</li></ul> </div> </div> </div> </details> <details id="e-n-accordion-item-1632" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="3" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1632" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 3. La sémantique (50' 44") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1632" class="elementor-element elementor-element-8ba8427 e-con-full e-flex e-con e-child" data-id="8ba8427" data-element_type="container"> <div class="elementor-element elementor-element-f3ae2f0 elementor-widget elementor-widget-text-editor" data-id="f3ae2f0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_2 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>Gestion des balises Title et meta description</li><li>L’intention Informationnelle (1)</li><li>L’intention Informationnelle (2)</li><li>L’intention Commerciale</li><li>L’intention Navigationnelle</li><li>L’intention Transactionnelle</li><li>Le mix des intentions</li><li>QCM (10 questions)</li></ul></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_3 et_pb_toggle_close"> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-1633" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="4" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1633" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 4. Le maillage interne (36 41") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1633" class="elementor-element elementor-element-2e356ca e-flex e-con-boxed e-con e-child" data-id="2e356ca" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-f2af525 elementor-widget elementor-widget-text-editor" data-id="f2af525" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_3 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>Le cross linking sur les fiches produits</li><li>Maitriser la profondeur de son site (1)</li><li>Maitriser la profondeur de son site (2)</li><li>Le différentes méthodes de construction de silos</li><li>Comment construire un menu</li><li>QCM (10 questions)</li></ul></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_4 et_pb_toggle_close"> </div> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-1634" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="5" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1634" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 5. La gestion des facettes (29' 29") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1634" class="elementor-element elementor-element-a79818f e-flex e-con-boxed e-con e-child" data-id="a79818f" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-363092c elementor-widget elementor-widget-text-editor" data-id="363092c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_4 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>Facettes ouvertes ou fermées ?</li><li>Différentes solutions d’ouverture des facettes</li><li>Gérer l’ouverture (ou la fermeture) des facettes</li><li>QCM (10 questions)</li></ul></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_5 et_pb_toggle_close"> </div> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-1635" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="6" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1635" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 6. L'optimisation des différents modèles de page (57' 24") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1635" class="elementor-element elementor-element-a121906 e-flex e-con-boxed e-con e-child" data-id="a121906" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-c6acdaa elementor-widget elementor-widget-text-editor" data-id="c6acdaa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_5 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>La page d’accueil : La porte d’entrée de votre boutique</li><li>Les pages de navigation : Univers/Catégorie</li><li>Les pages de liste produits</li><li>Les pages produits</li><li>Les pages « marques »</li><li>Le blog</li><li>Les pages de guide, conseils…</li><li>QCM (10 questions)</li></ul></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_6 et_pb_toggle_close"> </div> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-1636" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="7" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1636" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 7. Les Données structurées (45' 48") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1636" class="elementor-element elementor-element-6eff2e1 e-flex e-con-boxed e-con e-child" data-id="6eff2e1" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-370da13 elementor-widget elementor-widget-text-editor" data-id="370da13" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_6 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>Les Données structurées : introduction</li><li>Balises de données structurées : Produit</li><li>Balises de données structurées : Avis</li><li>Balises de données structurées : Store Locator</li><li>Balises de données structurées : Entreprise</li><li>Balises de données structurées : Search</li><li>Balises de données structurées : FAQ</li><li>QCM (10 questions)</li></ul></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_7 et_pb_toggle_close"> </div> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-1637" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="8" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1637" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 8. La vie d'un site e-commerce (1h 0' 23") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1637" class="elementor-element elementor-element-f252375 e-flex e-con-boxed e-con e-child" data-id="f252375" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-067ad98 elementor-widget elementor-widget-text-editor" data-id="067ad98" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_7 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>Le lancement d’un site e-commerce</li><li>Rotation des catalogues</li><li>Gestion des pages promotions / soldes / événements récurrents</li><li>Gestion de la marque (1)</li><li>Gestion de la marque (2)</li><li>Migration d’un site e-commerce</li><li>QCM (10 questions)</li></ul></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_8 et_pb_toggle_close"> </div> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-1638" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="9" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1638" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 9. La vision à l'international (34' 33") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1638" class="elementor-element elementor-element-6c7e473 e-flex e-con-boxed e-con e-child" data-id="6c7e473" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-7f3a362 elementor-widget elementor-widget-text-editor" data-id="7f3a362" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_8 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>Quels sont les enjeux d’une stratégie à l’international ?</li><li>Comment placer le bon contenu dans le bon index ?</li><li>Le choix de l’extension, des sous-domaines ou du répertoire</li><li>Les cas particuliers de Yandex et Baidu</li><li>QCM (10 questions)</li></ul></div></div></li></ul> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-1639" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="10" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1639" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 10. Les performances et l'UX (36' 14") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1639" class="elementor-element elementor-element-feeb99d e-flex e-con-boxed e-con e-child" data-id="feeb99d" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-3e74e97 elementor-widget elementor-widget-text-editor" data-id="3e74e97" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_9 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>Principaux freins à la performance (1)</li><li>Principaux freins à la performance (2)</li><li>Principaux freins à la performance (3)</li><li>L’importance des temps de chargement sur la conversion</li><li>QCM (10 questions)</li></ul></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_10 et_pb_toggle_close"> </div> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-16310" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="11" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-16310" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 11. S'ouvrir à d'autres canaux (2h 15' 44") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-16310" class="elementor-element elementor-element-37d713e e-flex e-con-boxed e-con e-child" data-id="37d713e" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-02650a1 elementor-widget elementor-widget-text-editor" data-id="02650a1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_10 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>Qu’est-ce que je dois faire pour assurer le lancement de ma boutique et obtenir les premiers<br />backlinks ?</li><li>Analyse d’une SERP sur les expressions e-commerce</li><li>Comment optimiser un store locator ?</li><li>Gestion des fiches My Business / Google Profile Business (1)</li><li>Gestion des fiches My Business / Google Profile Business (2)</li><li>Mener une synergie SEA/SEO</li><li>Gestion des marketplaces</li><li>Optimisation du SEO sur Amazon (1)</li><li>Optimisation du SEO sur Amazon (2)</li><li>Travailler les images</li><li>Le format AMP</li><li>Gestion de Pinterest (1)</li><li>Gestion de Pinterest (2)</li><li>Le format PWA</li><li>QCM (10 questions)</li></ul></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_11 et_pb_toggle_close"> </div> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-16311" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="12" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-16311" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 12. Les différents CMS e-commerce (1h 38' 50") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-16311" class="elementor-element elementor-element-bc491d1 e-flex e-con-boxed e-con e-child" data-id="bc491d1" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-ec934ea elementor-widget elementor-widget-text-editor" data-id="ec934ea" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_11 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>Optimiser le SEO sur Salesforces (1)</li><li>Optimiser le SEO sur Salesforces (2)</li><li>Optimiser le SEO sur Magento (1)</li><li>Optimiser le SEO sur Magento (2)</li><li>Optimiser le SEO sur WooCommerce (1)</li><li>Optimiser le SEO sur WooCommerce (2)</li><li>Optimiser le SEO sur WooCommerce (3)</li><li>Optimiser le SEO sur Shopify (1)</li><li>Optimiser le SEO sur Shopify (2)</li><li>Optimiser le SEO sur Prestashop (1)</li><li>Optimiser le SEO sur Prestashop (2)</li><li>QCM (10 questions)</li></ul></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_12 et_pb_toggle_close"> </div> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-16312" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="13" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-16312" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> 13. Conclusion (5' 11") </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-16312" class="elementor-element elementor-element-0de82a5 e-flex e-con-boxed e-con e-child" data-id="0de82a5" data-element_type="container"> <div class="e-con-inner"> <div role="region" aria-labelledby="e-n-accordion-item-16312" class="elementor-element elementor-element-b333f12 e-con-full e-flex e-con e-child" data-id="b333f12" data-element_type="container"> <div class="elementor-element elementor-element-ca2368e elementor-widget elementor-widget-text-editor" data-id="ca2368e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_row et_pb_row_5"><div class="et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_accordion et_pb_accordion_0"><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_12 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><ul><li>Conclusion de la formation « e-Commerce et SEO »</li><li>Examen final – QCM (20 questions)</li></ul></div></div></div></div></div><div class="et_pb_row et_pb_row_6"><div class="et_pb_column et_pb_column_4_4 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child"> </div></div> </div> </div> </div> </div> </div> </details> </div> </div> </div> <div class="elementor-element elementor-element-0d4732b elementor-align-center elementor-widget elementor-widget-button" data-id="0d4732b" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/formation-crawl-indexation-moteurs-de-recherche/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Commander cette formation</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-a37f73c e-flex e-con-boxed e-con e-parent" data-id="a37f73c" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-734ba63 elementor-widget elementor-widget-heading" data-id="734ba63" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">A qui s'adresse la formation SEO e-commerce ? </h2> </div> </div> <div class="elementor-element elementor-element-b59fb0c elementor-widget elementor-widget-text-editor" data-id="b59fb0c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_row et_pb_row_6"><div class="et_pb_column et_pb_column_4_4 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>La formation SEO e-commerce est conçue pour divers professionnels et individus intéressés par le référencement naturel. Elle est particulièrement adaptée aux directeurs ou responsables de la communication, du marketing, aux chefs de projet web et marketing, ainsi qu’aux planneurs stratégiques. Les chefs d’entreprise y trouveront également des outils pertinents pour optimiser leur visibilité en ligne. Toute personne éditant un site e-commerce ou simplement curieuse des techniques SEO trouvera un grand bénéfice à suivre ce programme axé sur l’e-commerce.</p></div></div></div></div><div class="et_pb_row et_pb_row_7"><div class="et_pb_column et_pb_column_4_4 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"> </div></div></div></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-d46f002 e-flex e-con-boxed e-con e-parent" data-id="d46f002" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-643deb8 elementor-widget elementor-widget-heading" data-id="643deb8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Les questions des anciens apprenants</h2> </div> </div> <div class="elementor-element elementor-element-68da81b elementor-widget elementor-widget-n-accordion" data-id="68da81b" data-element_type="widget" data-settings="{"n_accordion_animation_duration":{"unit":"ms","size":100,"sizes":[]},"default_state":"expanded","max_items_expended":"one"}" data-widget_type="nested-accordion.default"> <div class="elementor-widget-container"> <div class="e-n-accordion" aria-label="Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys"> <details id="e-n-accordion-item-1090" class="e-n-accordion-item" open> <summary class="e-n-accordion-item-title" data-accordion-index="1" tabindex="0" aria-expanded="true" aria-controls="e-n-accordion-item-1090" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Pourquoi le SEO est-il important pour un site e-commerce ? </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1090" class="elementor-element elementor-element-4a714e8 e-con-full e-flex e-con e-child" data-id="4a714e8" data-element_type="container"> <div class="elementor-element elementor-element-e3a9398 elementor-widget elementor-widget-text-editor" data-id="e3a9398" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_12 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_13 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><p>Le SEO est absoluent nécessaire car il optimise la visibilité de votre boutique en ligne sur les moteurs de recherche. Un bon référencement permet d’attirer plus de visiteurs qualifiés susceptibles de se transformer en clients.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_14 et_pb_toggle_close"> </div></div></div> </div> </div> </div> </details> <details id="e-n-accordion-item-1091" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="2" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1091" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Quels outils utiliser pour analyser le référencement de mon site e-commerce ? </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1091" class="elementor-element elementor-element-366e773 e-con-full e-flex e-con e-child" data-id="366e773" data-element_type="container"> <div class="elementor-element elementor-element-6d61cd7 elementor-widget elementor-widget-text-editor" data-id="6d61cd7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_14 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><p>Il existe plusieurs outils efficaces, tels que Google Analytics, la Google Search Console, Ahrefs, SEMrush, Haloscan… Ils vous offrent une analyse détaillée du trafic, des mots-clés pertinents ou encore du comportement utilisateur sur votre site.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_15 et_pb_toggle_close"> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-1092" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="3" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1092" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Quels sont les avantages et inconvénients des principaux CMS e-commerce ? </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1092" class="elementor-element elementor-element-d057e71 e-con-full e-flex e-con e-child" data-id="d057e71" data-element_type="container"> <div class="elementor-element elementor-element-417663f elementor-widget elementor-widget-text-editor" data-id="417663f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_15 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><p>Chaque CMS a ses propres caractéristiques. Par exemple, Shopify est réputé pour sa simplicité d’utilisation, tandis que WooCommerce est connu pour sa capacité de personnalisation poussée. L’idéal serait donc de choisir celui répondant au mieux aux besoins spécifiques de votre activité. Vous en saurez plus sur chacun dans la formation.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_16 et_pb_toggle_close"> </div> </div> </div> </div> </details> <details id="e-n-accordion-item-1093" class="e-n-accordion-item" > <summary class="e-n-accordion-item-title" data-accordion-index="4" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-1093" > <span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Quelle est l'importance de l'UX pour un site e-commerce ? </h3></span> <span class='e-n-accordion-item-title-icon'> <span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> <span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span> </span> </summary> <div role="region" aria-labelledby="e-n-accordion-item-1093" class="elementor-element elementor-element-b2a83c4 e-flex e-con-boxed e-con e-child" data-id="b2a83c4" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-000099e elementor-widget elementor-widget-text-editor" data-id="000099e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_row et_pb_row_7"><div class="et_pb_column et_pb_column_4_4 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_accordion et_pb_accordion_1"><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_16 et_pb_toggle_open"><div class="et_pb_toggle_content clearfix"><p>Une bonne UX facilite la navigation sur votre site, ce qui rend l’expérience plus agréable pour vos visiteurs. Cela peut augmenter leur temps passé sur le site, améliorer leur engagement et finalement booster vos ventes.</p></div></div></div></div></div><div class="et_pb_row et_pb_row_8"><div class="et_pb_column et_pb_column_4_4 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"> </div></div></div></div> </div> </div> </div> </div> </details> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-9787790 e-flex e-con-boxed e-con e-parent" data-id="9787790" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-1c77c15 elementor-widget elementor-widget-heading" data-id="1c77c15" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Financer la formation SEO e-commerce </h2> </div> </div> <div class="elementor-element elementor-element-c5a2629 elementor-widget elementor-widget-text-editor" data-id="c5a2629" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_section et_pb_section_0 et_section_regular"><div class="et_pb_row et_pb_row_4"><div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_section et_pb_section_0 et_section_regular"><div class="et_pb_row et_pb_row_4"><div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_row et_pb_row_6"><div class="et_pb_column et_pb_column_4_4 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_row et_pb_row_8"><div class="et_pb_column et_pb_column_4_4 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_row et_pb_row_8"><div class="et_pb_column et_pb_column_4_4 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Financer la formation SEO e-commerce est possible via plusieurs canaux. Si vous êtes salarié, les OPCO (Opérateur de Compétences) peuvent financer jusqu’à 100% des formations FormaSEO. Vous pouvez vous rapprocher de votre service des Ressources Humaines ou de votre dirigeant pour présenter votre projet de formation. Il est à noter que toutes les entreprises ont l’obligation de former leurs salariés afin de leur permettre de s’adapter au poste de travail, de veiller à maintenir leur capacité à occuper un emploi, notamment au regard de l’évolution des emplois et des technologies.</p><p>Si vous êtes travailleur indépendant ou non salarié (TNS), le FAF (Fonds d’Assurance Formation) peut prendre en charge une partie du coût de la formation. Vous pouvez vous rapprocher de votre expert-comptable ou télécharger votre attestation de contribution à la formation sur votre compte.</p><p>Enfin, si vous êtes demandeur d’emploi, vous pouvez vous rapprocher de votre conseillère ou conseiller de France Travail (ex-Pôle Emploi) pour lui présenter votre projet. Vous pouvez bénéficier de l’AIF (Aide Individuelle à la Formation) pour financer votre parcours SEO. Ces différentes options de financement permettent ainsi d’accéder à une formation de qualité pour développer vos compétences en référencement naturel et vous adapter au dynamisme du secteur e-commerce.</p></div></div></div></div><div class="et_pb_row et_pb_row_9"><div class="et_pb_column et_pb_column_4_4 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_14 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"> </div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-3c1d2bb e-flex e-con-boxed e-con e-parent" data-id="3c1d2bb" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-e79ee5f elementor-widget elementor-widget-heading" data-id="e79ee5f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">D'autres formations vous attendent </h2> </div> </div> <div class="elementor-element elementor-element-0b3a2ba e-con-full e-flex e-con e-child" data-id="0b3a2ba" data-element_type="container"> <div class="elementor-element elementor-element-5cbe056 elementor-widget elementor-widget-image" data-id="5cbe056" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="/formation-seo-gratuite"> <img decoding="async" width="500" height="700" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20500%20700'%3E%3C/svg%3E" class="attachment-large size-large wp-image-112071" alt="" data-lazy-srcset="https://www.reacteur.com/content/uploads/2024/10/laura-blanchard-formation-seo-gratuite.png 500w, 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