CINXE.COM

The Business of Fashion

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class="Headline__HeadlineWrapper-sc-10j4xro-0 dZPrgT font-primary text-black transition-all text-8xl leading-12 font-semibold md:text-10xl md:leading-15 mb-5 lg:pb-0.5 lg:mb-3.5" data-test="common-bigarticlepromo-headline"><a href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/" class="text-black">Textile Recycling: Big Opportunity or Risky Business?</a></div><div class=""><div class="article-promo-image" data-test="common-bigarticlepromo-image"><a href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/"><img src="https://img.businessoffashion.com/resizer/v2/YEF6YJ75OBAZXO4QUC5XNQLAF4.jpg?auth=d674c75c13c1d41e939a8af9aad782f8ceec9086f5eda21992b9e75a31b392cd&amp;width=1024" alt="big-promo" class="image transition-all mb-5 w-full md:mb-5 md:mb-4" width="1800" height="1013" loading="eager"/></a></div></div><p class="font-primary text-lg leading-6 md:leading-7 mb-3 lg:mb-4 text-black transition-all" data-test="common-bigarticlepromo-dek"><a href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/" class="hover:no-underline text-black"><a href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/" data-test="common-arrowrightbutton" class="inline-flex hover:opacity-60 hover:no-underline text-base mr-2"><span class="ArrowRightButton__ArrowRightButtonWrapper-sc-gfmdqa-0 hqznZw font-secondary font-bold text-sm leading-3 uppercase self-end">TODAY&#x27;S MUST READ</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24.7 17.6" width="24.7" height="17.6" fill="currentColor" class="h-3.5"><path d="M15.9 0l-.7.7 7.6 7.6H0v1h22.8l-7.6 7.6.7.7 8.8-8.8z"></path></svg></a>French engineering giant Technip Energies builds oil refineries and liquefied natural gas platforms. Now, it’s aiming to establish a $2 billion business regenerating polyester.</a></p><a href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/" class="hover:no-underline cursor-pointer"><ul class="list-disc list-outside font-primary text-black" data-test="homepage-bigarticlepromo-keyinsights"><li class="ml-5 mt-3 md:ml-6 text-base leading-5 md:text-lg md:leading-7 text-black">French engineering company Technip Energies has ambitions to turn Reju, the textile-to-textile recycling company it launched last year, into a $2 billion business by 2034.</li><li class="ml-5 mt-3 md:ml-6 text-base leading-5 md:text-lg md:leading-7 text-black">The company is among a flurry of players betting on rising demand for lower-impact and recycled materials over the coming years, but early movers have struggled to compete in a challenging market.</li><li class="ml-5 mt-3 md:ml-6 text-base leading-5 md:text-lg md:leading-7 text-black">Reju is angling to win in part by leaning on Technip Energies engineering expertise to deliver a superior material. “The consumer won’t pay for a green product, but they’ll pay for a better product,” CEO Patrik Frisk said. </li></ul></a></div><div class="hidden"><div class="article-portrait-image-block" data-test="common-bigarticlepromo-portraitimageblock"><div class="Card-sc-1mm8tnc-0 bxClgG"><div class="Headline__HeadlineWrapper-sc-10j4xro-0 dZPrgT font-primary text-black transition-all text-8xl leading-12 font-semibold md:text-10xl md:leading-15 mb-5 lg:pb-0.5 lg:mb-3.5" data-test="common-bigarticlepromo-headline"><a href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/" class="text-black">Textile Recycling: Big Opportunity or Risky Business?</a></div><div class=""><div class="article-promo-image" data-test="common-bigarticlepromo-image"><a href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/"><img src="https://img.businessoffashion.com/resizer/v2/YEF6YJ75OBAZXO4QUC5XNQLAF4.jpg?auth=d674c75c13c1d41e939a8af9aad782f8ceec9086f5eda21992b9e75a31b392cd&amp;width=1024" alt="big-promo" class="image transition-all mb-5 w-full md:mb-5 md:mb-4" width="1800" height="1013" loading="eager"/></a></div></div><p class="font-primary text-lg leading-6 md:leading-7 mb-3 lg:mb-4 text-black transition-all" data-test="common-bigarticlepromo-dek"><a href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/" class="hover:no-underline text-black"><a href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/" data-test="common-arrowrightbutton" class="inline-flex hover:opacity-60 hover:no-underline text-base mr-2"><span class="ArrowRightButton__ArrowRightButtonWrapper-sc-gfmdqa-0 hqznZw font-secondary font-bold text-sm leading-3 uppercase self-end">TODAY&#x27;S MUST READ</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24.7 17.6" width="24.7" height="17.6" fill="currentColor" class="h-3.5"><path d="M15.9 0l-.7.7 7.6 7.6H0v1h22.8l-7.6 7.6.7.7 8.8-8.8z"></path></svg></a>French engineering giant Technip Energies builds oil refineries and liquefied natural gas platforms. Now, it’s aiming to establish a $2 billion business regenerating polyester.</a></p><a href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/" class="hover:no-underline cursor-pointer"><ul class="list-disc list-outside font-primary text-black" data-test="homepage-bigarticlepromo-keyinsights"><li class="ml-5 mt-3 md:ml-6 text-base leading-5 md:text-lg md:leading-7 text-black">French engineering company Technip Energies has ambitions to turn Reju, the textile-to-textile recycling company it launched last year, into a $2 billion business by 2034.</li><li class="ml-5 mt-3 md:ml-6 text-base leading-5 md:text-lg md:leading-7 text-black">The company is among a flurry of players betting on rising demand for lower-impact and recycled materials over the coming years, but early movers have struggled to compete in a challenging market.</li><li class="ml-5 mt-3 md:ml-6 text-base leading-5 md:text-lg md:leading-7 text-black">Reju is angling to win in part by leaning on Technip Energies engineering expertise to deliver a superior material. “The consumer won’t pay for a green product, but they’ll pay for a better product,” CEO Patrik Frisk said. </li></ul></a></div><div class="article-promo-image" data-test="common-bigarticlepromo-image"><a href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/"><img src="https://img.businessoffashion.com/resizer/v2/YEF6YJ75OBAZXO4QUC5XNQLAF4.jpg?auth=d674c75c13c1d41e939a8af9aad782f8ceec9086f5eda21992b9e75a31b392cd&amp;width=1024" alt="big-promo" class="image transition-all mb-5 w-full md:mb-5 md:mb-4" width="1800" height="1013" loading="eager"/></a></div></div></div></div><div id="fusion-static-exit:f0fWJiNXS9DU1As" style="display:none" data-fusion-component="f0fWJiNXS9DU1As"></div><div class="c-stack b-double-chain" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-grid 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for stocking young fashion brands, was purchased by private investors and has tapped Steven Ma as director of the company.</p><div class="c-attribution"><time class="c-date" dateTime="2024-12-04T19:11:32.926Z">04 December 2024</time></div></div><hr class="c-divider"/></article><article class="b-top-table-list-medium"><div><h2 class="c-heading"><a class="c-link" href="/news/beauty/unilever-owned-nutrafol-appoints-new-chief-executive-succeeding-co-founder-giorgos-tsetis/">Unilever-Owned Nutrafol Appoints New Chief Executive</a></h2><p class="c-paragraph">Chief marketing officer Cindy Gustafson will take the supplement brand Nutrafol’s reins in 2025, succeeding co-founder Giorgos Tsetis.</p><div class="c-attribution"><time class="c-date" dateTime="2024-12-04T13:30:00Z">04 December 2024</time></div></div><hr class="c-divider"/></article><article class="b-top-table-list-medium"><div><h2 class="c-heading"><a class="c-link" href="/news/retail/tally-of-us-shoppers-slipped-during-key-holiday-weekend/">Tally of US Shoppers Slipped During Key Holiday Weekend</a></h2><p class="c-paragraph">Fewer Americans shopped during Thanksgiving weekend this year, a sign that consumers remain selective about spending.</p><div class="c-attribution"><time class="c-date" dateTime="2024-12-03T21:42:30.254Z">03 December 2024</time></div></div><hr class="c-divider"/></article><article class="b-top-table-list-medium"><div><h2 class="c-heading"><a class="c-link" href="/news/beauty/off-whites-beauty-line-to-be-licensed-by-interparfums/">Off-White’s Beauty Line to Be Licensed by Interparfums</a></h2><p class="c-paragraph">Following LVMH’s sale of Off-White, Interparfums will take on the role of beauty licensing partner in 2026.</p><div class="c-attribution"><time class="c-date" dateTime="2024-12-03T19:00:47.683Z">03 December 2024</time></div></div><hr class="c-divider"/></article><article class="b-top-table-list-medium"><div><h2 class="c-heading"><a class="c-link" href="/news/beauty/violette-fr-funding-series-b-silas-capital/">Premium Cosmetics Brand Violette_Fr Closes Series B Round</a></h2><p class="c-paragraph">The French prestige line, founded by makeup artist Violette Serrat, announced on Tuesday it had raised funds in a round led by US-based consumer investor Silas Capital.</p><div class="c-attribution"><time class="c-date" dateTime="2024-12-03T11:49:37.03Z">03 December 2024</time></div></div><hr class="c-divider"/></article><article class="b-top-table-list-medium"><div><h2 class="c-heading"><a class="c-link" href="/news/global-markets/saudi-cosmetics-retailer-nice-one-announces-320-million-ipo/">Saudi Cosmetics Retailer Nice One Announces $320 Million IPO</a></h2><p class="c-paragraph">The company established in 2017 as an e-commerce platform has since scaled to offer hundreds of local, regional and international beauty brands including its own labels.</p><div class="c-attribution"><time class="c-date" dateTime="2024-12-02T10:46:11.318Z">02 December 2024</time></div></div><hr class="c-divider"/></article><article class="b-top-table-list-medium"><div><h2 class="c-heading"><a class="c-link" href="/news/global-markets/bulgari-ceo-eyes-india-for-growth-as-china-luxury-demand-weakens/">Bulgari CEO Eyes India for Growth as China Luxury Demand Weakens</a></h2><p class="c-paragraph">LVMH-owned jeweler Bulgari is looking to India to mitigate the effects of faltering luxury demand in China amid an economic slowdown.</p><div class="c-attribution"><time class="c-date" dateTime="2024-12-02T10:42:24.352Z">02 December 2024</time></div></div><hr class="c-divider"/></article><article class="b-top-table-list-medium"><div><h2 class="c-heading"><a class="c-link" href="/news/beauty/shiseido-stock-plummets-after-growth-plan-underwhelms/">Shiseido Stock Plummets After Growth Plan Underwhelms</a></h2><p class="c-paragraph">The Japanese conglomerate’s share price fell to an eight-year low after a plan to offset its ailing Chinese business failed to impress investors.</p><div class="c-attribution"><time class="c-date" dateTime="2024-12-02T10:36:34.331Z">02 December 2024</time></div></div><hr class="c-divider"/></article></div></div><a href="/news/" data-test="common-newsbriefs-viewmore" class="inline-flex hover:opacity-60 hover:no-underline text-black"><span class="ArrowRightButton__ArrowRightButtonWrapper-sc-gfmdqa-0 hqznZw font-secondary font-bold text-sm leading-3 uppercase self-end">view more</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24.7 17.6" width="24.7" height="17.6" fill="currentColor" class="h-3.5"><path d="M15.9 0l-.7.7 7.6 7.6H0v1h22.8l-7.6 7.6.7.7 8.8-8.8z"></path></svg></a></div><div id="fusion-static-exit:f0fTV1YpLpdg4Fk" style="display:none" data-fusion-component="f0fTV1YpLpdg4Fk"></div></div><div class="default__AdvancedGridItem-sc-fasomk-2 cHMUis layout-section"><div id="fusion-static-enter:f0fdWpa3RMS4cED" style="display:none" data-fusion-component="f0fdWpa3RMS4cED"></div><div class="default__ArticleListModuleWrapper-sc-1xq4gen-0 caqYVv my-0"><div class="c-stack b-numbered-list" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><h2 class="c-heading">MOST POPULAR</h2><div class="c-stack b-numbered-list__items" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">1</p><a class="c-link" href="/articles/technology/nike-owned-virtual-sneaker-brand-rtfkt-is-shutting-down/"><h3 class="c-heading">Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down</h3></a></div><hr aria-hidden="true"/><div class="c-stack 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class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">9</p><a class="c-link" href="/articles/beauty/the-business-of-beauty-haul-of-fame-mac-teaches-sex-ed/"><h3 class="c-heading">The Business of Beauty Haul of Fame: MAC Teaches Sex Ed</h3></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">10</p><a class="c-link" href="/articles/retail/black-friday-cyber-week-sales-2024/"><h3 class="c-heading">Black Friday Sales: A Solid Holiday Kickoff, With Warning Signs for Retailers</h3></a></div></div></div></div><div id="fusion-static-exit:f0fdWpa3RMS4cED" style="display:none" data-fusion-component="f0fdWpa3RMS4cED"></div><div 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data-fusion-component="f0f3RPMNiL3G4ot"></div><div class="default__BofLayoutSectionTitleV2Wrapper-sc-zc3lqe-0 fHOVZq text-black font-primary font-semibold tracking-normal text-5xl leading-10 md:text-6xl md:leading-11 md:font-primary md:font-semibold md:normal-case md:text-6xl md:leading-11 xl:text-7xl xl:leading-13" data-test="common-layoutsectiontitle"><div id="fusion-static-enter:html-block-f0f3RPMNiL3G4ot" style="display:none" data-fusion-component="html-block-f0f3RPMNiL3G4ot"></div><div>Latest by Topic</div><div id="fusion-static-exit:html-block-f0f3RPMNiL3G4ot" style="display:none" data-fusion-component="html-block-f0f3RPMNiL3G4ot"></div></div><div id="fusion-static-exit:f0f3RPMNiL3G4ot" style="display:none" data-fusion-component="f0f3RPMNiL3G4ot"></div><div class="container-fluid triple-chain chain-container margin-top"><div class="row wrap-bottom"><div class="col-sm-12 col-md-xl-4 ie-flex-100-percent-sm reduce-internal-row-col-gap chain-col"><div data-fusion-lazy-id="f0fQvw1X1U9w4uJ"><div class="default__BofTopicsModuleWrapper-sc-1r9fzwg-0 XogaJ mb-6 text-black md:mb-8 lg:mb-9 xl:mb-10"><a href="/topics/retail/"><img src="https://img.businessoffashion.com/resizer/v2/WEOB3F5TAFB2LDHCXEIQYIZUMA.jpeg?auth=1bc0c0568c9580c60143c1b677b2e1cfded10098c38a39f5741d82ce1c598c25&amp;width=1024" alt="Retail" loading="lazy" class="default__Image-sc-1r9fzwg-5 eAuIuu transition-opacity duration-300 cursor-pointer hover:opacity-70"/></a><div class="default__CustomTitle-sc-1r9fzwg-2 MMmzd font-primary text-5xl leading-10 font-normal break-words mt-5 mb-2 xl:text-7xl xl:leading-13">Retail</div><div class="default__Dek-sc-1r9fzwg-3 hOLsfR font-primary text-base leading-6 mb-2.5">Analysis and advice from the front lines of the retail transformation.</div><div class="default__NumberedListWrapper-sc-1r9fzwg-1 jYmhlY"><div class="c-stack b-numbered-list" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__items" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">1</p><a class="c-link" href="/podcasts/retail/the-debrief-the-future-of-resale/"><h2 class="c-heading">The Debrief | The Future of Resale</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">2</p><a class="c-link" href="/articles/retail/black-friday-cyber-week-sales-2024/"><h2 class="c-heading">Black Friday Sales: A Solid Holiday Kickoff, With Warning Signs for Retailers</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">3</p><a class="c-link" href="/articles/retail/us-retailers-attempt-to-stir-excitement-during-shorter-holiday-shopping-season/"><h2 class="c-heading">US Retailers Attempt to Stir Excitement During Shorter Holiday Shopping Season</h2></a></div></div></div></div><a href="/topics/retail/" class="default__CtaLink-sc-1r9fzwg-4 bQDzTG block font-secondary font-bold tracking-wider text-sm leading-3 uppercase mt-4 md:mt-3 pl-8 hover:opacity-60 hover:no-underline">VIEW MORE</a></div></div></div><div class="col-sm-12 col-md-xl-4 ie-flex-100-percent-sm reduce-internal-row-col-gap chain-col"><div data-fusion-lazy-id="f0fqkeJDun5Tb5Q"><div class="default__BofTopicsModuleWrapper-sc-1r9fzwg-0 XogaJ mb-6 text-black md:mb-8 lg:mb-9 xl:mb-10"><a href="/topics/luxury/"><img src="https://img.businessoffashion.com/resizer/v2/FS4X5KKL3FDNLPVXWBSKWY5BB4.png?auth=4d3b114c3688e7f0cd3a54a92a548ed8ac44ded50ea6dbb9e5ee2ddf9682f752&amp;width=1024" alt="Luxury" loading="lazy" class="default__Image-sc-1r9fzwg-5 eAuIuu transition-opacity duration-300 cursor-pointer hover:opacity-70"/></a><div class="default__CustomTitle-sc-1r9fzwg-2 MMmzd font-primary text-5xl leading-10 font-normal break-words mt-5 mb-2 xl:text-7xl xl:leading-13">Luxury</div><div class="default__Dek-sc-1r9fzwg-3 hOLsfR font-primary text-base leading-6 mb-2.5">How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.</div><div class="default__NumberedListWrapper-sc-1r9fzwg-1 jYmhlY"><div class="c-stack b-numbered-list" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__items" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">1</p><a class="c-link" href="/articles/luxury/the-rise-of-the-indigenous-model/"><h2 class="c-heading">The Rise of the Indigenous Model</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">2</p><a class="c-link" href="/articles/professional/jonathan-anderson-simone-rocha-and-grace-wales-bonner-take-top-prizes-at-the-bfcs-fashion-awards-2024/"><h2 class="c-heading">Jonathan Anderson, Simone Rocha and Grace Wales Bonner Take Top Prizes at the BFC’s Fashion Awards 2024</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">3</p><a class="c-link" href="/news/luxury/altuzarra-founder-joseph-altuzarra-steps-into-ceo-role/"><h2 class="c-heading">Altuzarra Founder Joseph Altuzarra to Step Into CEO Role</h2></a></div></div></div></div><a href="/topics/luxury/" class="default__CtaLink-sc-1r9fzwg-4 bQDzTG block font-secondary font-bold tracking-wider text-sm leading-3 uppercase mt-4 md:mt-3 pl-8 hover:opacity-60 hover:no-underline">VIEW MORE</a></div></div></div><div class="col-sm-12 col-md-xl-4 ie-flex-100-percent-sm reduce-internal-row-col-gap chain-col"><div data-fusion-lazy-id="f0fm90rAgPbk3sE"><div class="default__BofTopicsModuleWrapper-sc-1r9fzwg-0 XogaJ mb-6 text-black md:mb-8 lg:mb-9 xl:mb-10"><a href="/topics/technology/"><img src="https://img.businessoffashion.com/resizer/v2/F2KDDI7MW5E7BLF7C33RWWDZOI.jpeg?auth=68761a30dace6da1e358c144cf9299f16f610fdd50941237ebb22fe23e7f312f&amp;width=1024" alt="Technology" loading="lazy" class="default__Image-sc-1r9fzwg-5 eAuIuu transition-opacity duration-300 cursor-pointer hover:opacity-70"/></a><div class="default__CustomTitle-sc-1r9fzwg-2 MMmzd font-primary text-5xl leading-10 font-normal break-words mt-5 mb-2 xl:text-7xl xl:leading-13">Technology</div><div class="default__Dek-sc-1r9fzwg-3 hOLsfR font-primary text-base leading-6 mb-2.5">Analysis and advice on how technology is disrupting fashion and creating new opportunities.</div><div class="default__NumberedListWrapper-sc-1r9fzwg-1 jYmhlY"><div class="c-stack b-numbered-list" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__items" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">1</p><a class="c-link" href="/articles/technology/the-state-of-fashion-2025-report-generative-ai-artificial-intelligence-search-discovery/"><h2 class="c-heading">Fashion’s New Era of Product Discovery</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">2</p><a class="c-link" href="/articles/technology/nike-owned-virtual-sneaker-brand-rtfkt-is-shutting-down/"><h2 class="c-heading">Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">3</p><a class="c-link" href="/articles/technology/tiktok-to-block-teenagers-from-beauty-filters-over-mental-health-concerns/"><h2 class="c-heading">TikTok to Block Teenagers From Beauty Filters Over Mental Health Concerns</h2></a></div></div></div></div><a href="/topics/technology/" class="default__CtaLink-sc-1r9fzwg-4 bQDzTG block font-secondary font-bold tracking-wider text-sm leading-3 uppercase mt-4 md:mt-3 pl-8 hover:opacity-60 hover:no-underline">VIEW MORE</a></div></div></div></div></div><div class="container-fluid triple-chain chain-container margin-top"><div class="row wrap-bottom"><div class="col-sm-12 col-md-xl-4 ie-flex-100-percent-sm reduce-internal-row-col-gap chain-col"><div data-fusion-lazy-id="f0fwOjYicUTY9bk"><div class="default__BofTopicsModuleWrapper-sc-1r9fzwg-0 XogaJ mb-6 text-black md:mb-8 lg:mb-9 xl:mb-10"><a href="/topics/sustainability/"><img src="https://img.businessoffashion.com/resizer/v2/PJMIKDOHWBHQNFRTS5FU7NCBIQ.jpeg?auth=9e168a0f760be21f671da8c9f85bb09dd9ae1b0646b20210e33535d81044fd2e&amp;width=1024" alt="Sustainability" loading="lazy" class="default__Image-sc-1r9fzwg-5 eAuIuu transition-opacity duration-300 cursor-pointer hover:opacity-70"/></a><div class="default__CustomTitle-sc-1r9fzwg-2 MMmzd font-primary text-5xl leading-10 font-normal break-words mt-5 mb-2 xl:text-7xl xl:leading-13">Sustainability</div><div class="default__Dek-sc-1r9fzwg-3 hOLsfR font-primary text-base leading-6 mb-2.5">How fashion can do better for people and the planet.</div><div class="default__NumberedListWrapper-sc-1r9fzwg-1 jYmhlY"><div class="c-stack b-numbered-list" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__items" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">1</p><a class="c-link" href="/articles/sustainability/technip-energies-reju-textile-recycling-fashion/"><h2 class="c-heading">Textile Recycling: Big Opportunity or Risky Business?</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">2</p><a class="c-link" href="/podcasts/sustainability/the-debrief-luxurys-italian-sweatshops-problem/"><h2 class="c-heading">The Debrief | Luxury’s Italian Sweatshops Problem</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">3</p><a class="c-link" href="/articles/sustainability/fashion-cop-29-climate-global-warming-emissions/"><h2 class="c-heading">What Will Happen to Fashion If the World Misses Its Climate Targets?</h2></a></div></div></div></div><a href="/topics/sustainability/" class="default__CtaLink-sc-1r9fzwg-4 bQDzTG block font-secondary font-bold tracking-wider text-sm leading-3 uppercase mt-4 md:mt-3 pl-8 hover:opacity-60 hover:no-underline">VIEW MORE</a></div></div></div><div class="col-sm-12 col-md-xl-4 ie-flex-100-percent-sm reduce-internal-row-col-gap chain-col"><div data-fusion-lazy-id="f0fvLQIemmir302"><div class="default__BofTopicsModuleWrapper-sc-1r9fzwg-0 XogaJ mb-6 text-black md:mb-8 lg:mb-9 xl:mb-10"><a href="/topics/marketing-pr/"><img src="https://img.businessoffashion.com/resizer/v2/MPZKSDQQOBE4ZIJWPNLNHWATC4.jpg?auth=4595c7acc9b029f93fe497d50dab93a4ba4c3dd790867017272e82948793f750&amp;width=1024" alt="Marketing" loading="lazy" class="default__Image-sc-1r9fzwg-5 eAuIuu transition-opacity duration-300 cursor-pointer hover:opacity-70"/></a><div class="default__CustomTitle-sc-1r9fzwg-2 MMmzd font-primary text-5xl leading-10 font-normal break-words mt-5 mb-2 xl:text-7xl xl:leading-13">Marketing</div><div class="default__Dek-sc-1r9fzwg-3 hOLsfR font-primary text-base leading-6 mb-2.5">How new technologies and cultural shifts are rewiring fashion communications.</div><div class="default__NumberedListWrapper-sc-1r9fzwg-1 jYmhlY"><div class="c-stack b-numbered-list" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__items" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">1</p><a class="c-link" href="/articles/marketing-pr/the-real-impact-of-all-those-charli-xcx-campaigns/"><h2 class="c-heading">The Logic Behind All Those Charli XCX Campaigns</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">2</p><a class="c-link" href="/articles/marketing-pr/careers-market-insights-industry-news-fashion-marketing/"><h2 class="c-heading">What Fashion Marketing Professionals Need to Know Today</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">3</p><a class="c-link" href="/articles/marketing-pr/how-to-choose-a-pr-agency/"><h2 class="c-heading">How to Choose a PR Agency</h2></a></div></div></div></div><a href="/topics/marketing-pr/" class="default__CtaLink-sc-1r9fzwg-4 bQDzTG block font-secondary font-bold tracking-wider text-sm leading-3 uppercase mt-4 md:mt-3 pl-8 hover:opacity-60 hover:no-underline">VIEW MORE</a></div></div></div><div class="col-sm-12 col-md-xl-4 ie-flex-100-percent-sm reduce-internal-row-col-gap chain-col"><div data-fusion-lazy-id="f0fUDDSLvSMt3dT"><div class="default__BofTopicsModuleWrapper-sc-1r9fzwg-0 XogaJ mb-6 text-black md:mb-8 lg:mb-9 xl:mb-10"><a href="/topics/beauty/"><img src="https://img.businessoffashion.com/resizer/v2/FIR7KRVJWVBUXEUNYJWBHDGMHY.jpeg?auth=d2a2436fbc8cda141c04b6c9815c28748c6f75d146dfc6fac284bdf3667a86f8&amp;width=1024" alt="Beauty" loading="lazy" class="default__Image-sc-1r9fzwg-5 eAuIuu transition-opacity duration-300 cursor-pointer hover:opacity-70"/></a><div class="default__CustomTitle-sc-1r9fzwg-2 MMmzd font-primary text-5xl leading-10 font-normal break-words mt-5 mb-2 xl:text-7xl xl:leading-13">Beauty</div><div class="default__Dek-sc-1r9fzwg-3 hOLsfR font-primary text-base leading-6 mb-2.5">Analysis and advice on the fast-evolving beauty business.</div><div class="default__NumberedListWrapper-sc-1r9fzwg-1 jYmhlY"><div class="c-stack b-numbered-list" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__items" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">1</p><a class="c-link" href="/articles/beauty/the-multi-step-beauty-routine-moves-beyond-the-face/"><h2 class="c-heading">The Multi-Step Beauty Routine Moves Beyond the Face</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">2</p><a class="c-link" href="/articles/beauty/mass-mens-brand-harrys-introduces-250-fragrance/"><h2 class="c-heading">Mass Men’s Brand Harry’s Introduces $250 Fragrance</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">3</p><a class="c-link" href="/articles/beauty/fine-fragrances-are-getting-a-new-gourmet-twist-from-bath-body-works-to-glossier-you/"><h2 class="c-heading">Fine Fragrances Are Getting a New Gourmet Twist</h2></a></div></div></div></div><a href="/topics/beauty/" class="default__CtaLink-sc-1r9fzwg-4 bQDzTG block font-secondary font-bold tracking-wider text-sm leading-3 uppercase mt-4 md:mt-3 pl-8 hover:opacity-60 hover:no-underline">VIEW MORE</a></div></div></div></div></div><div class="container-fluid triple-chain chain-container margin-top"><div class="row wrap-bottom"><div class="col-sm-12 col-md-xl-4 ie-flex-100-percent-sm reduce-internal-row-col-gap chain-col"><div data-fusion-lazy-id="f0fYvMFhQEUa8j3"><div class="default__BofTopicsModuleWrapper-sc-1r9fzwg-0 XogaJ mb-6 text-black md:mb-8 lg:mb-9 xl:mb-10"><a href="/topics/direct-to-consumer/"><img src="https://img.businessoffashion.com/resizer/v2/PWFUW35NENC6VDMOZVCXCVWPXE.jpeg?auth=6181f294b6b53783290eeb4dfa90f1d61ec68ab5b7d131b090564c03dc00834e&amp;width=1024" alt="Direct-to-Consumer" loading="lazy" class="default__Image-sc-1r9fzwg-5 eAuIuu transition-opacity duration-300 cursor-pointer hover:opacity-70"/></a><div class="default__CustomTitle-sc-1r9fzwg-2 MMmzd font-primary text-5xl leading-10 font-normal break-words mt-5 mb-2 xl:text-7xl xl:leading-13">Direct-to-Consumer</div><div class="default__Dek-sc-1r9fzwg-3 hOLsfR font-primary text-base leading-6 mb-2.5">How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.</div><div class="default__NumberedListWrapper-sc-1r9fzwg-1 jYmhlY"><div class="c-stack b-numbered-list" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__items" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">1</p><a class="c-link" href="/articles/direct-to-consumer/inside-telfars-first-flagship-store/"><h2 class="c-heading">Telfar’s First Store: A Block Party for the ‘Bushwick Birkin’ </h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">2</p><a class="c-link" href="/podcasts/direct-to-consumer/the-debrief-how-dupe-culture-is-challenging-traditional-luxury/"><h2 class="c-heading">The Debrief | How Dupe Culture is Challenging Traditional Luxury</h2></a></div><hr aria-hidden="true"/><div class="c-stack b-numbered-list__item" data-style-direction="horizontal" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><p class="c-paragraph">3</p><a class="c-link" href="/articles/direct-to-consumer/why-brands-are-building-their-own-e-commerce/"><h2 class="c-heading">Why Some Fashion Brands Are Embracing DIY E-Commerce </h2></a></div></div></div></div><a href="/topics/direct-to-consumer/" class="default__CtaLink-sc-1r9fzwg-4 bQDzTG block font-secondary font-bold tracking-wider text-sm leading-3 uppercase mt-4 md:mt-3 pl-8 hover:opacity-60 hover:no-underline">VIEW MORE</a></div></div></div><div class="col-sm-12 col-md-xl-4 ie-flex-100-percent-sm reduce-internal-row-col-gap chain-col"><div data-fusion-lazy-id="f0fvgjutbzSZ5PC"><div class="default__BofTopicsModuleWrapper-sc-1r9fzwg-0 XogaJ mb-6 text-black md:mb-8 lg:mb-9 xl:mb-10"><a href="/topics/global-markets/"><img src="https://img.businessoffashion.com/resizer/v2/MJD3JOBZJJHR5H7R3IVLOSRVNI.jpg?auth=c79b9c3cf7f92472ebf2297cb2739911aa7699ab90d2c50ea1891eb3db2dbecd&amp;width=1024" alt="Global Markets" loading="lazy" class="default__Image-sc-1r9fzwg-5 eAuIuu transition-opacity duration-300 cursor-pointer hover:opacity-70"/></a><div class="default__CustomTitle-sc-1r9fzwg-2 MMmzd font-primary text-5xl leading-10 font-normal break-words mt-5 mb-2 xl:text-7xl xl:leading-13">Global Markets</div><div class="default__Dek-sc-1r9fzwg-3 hOLsfR font-primary text-base leading-6 mb-2.5">A guide to unlocking opportunity in emerging and frontier fashion markets.</div><div class="default__NumberedListWrapper-sc-1r9fzwg-1 jYmhlY"><div class="c-stack b-numbered-list" data-style-direction="vertical" data-style-justification="start" data-style-alignment="unset" data-style-inline="false" data-style-wrap="nowrap"><div class="c-stack b-numbered-list__items" data-style-direction="vertical" data-style-justification="start" 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But the company is eyeing new opportunities: over the next decade, it aims to become a leading player in fashion’s efforts to develop textile-to-textile <a href=\"https://www.businessoffashion.com/topics/sustainability/circularity/\" target=\"_blank\">recycling</a>."},{"_id":"2VKJXOQTZREYDNMW3FLUAH26UM","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667476},"type":"text","content":"The move is part of a broader strategy, underway since Technip Energies was spun out from an oilfield services company in 2021, to position the business as an industrial powerhouse for a transition to greener energy systems. Though the company still generates a large proportion of its revenue from hydrocarbon projects, it’s looking at decarbonisation opportunities as a driver for future growth. It’s investing in carbon capture, green ammonia and hydrogen and biofuels. 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It’s not smart,” said Reju CEO <a href=\"https://www.businessoffashion.com/people/patrik-frisk/\" target=\"_blank\">Patrik Frisk</a>. “People don’t understand; they’re not doing the math.”"},{"level":2,"_id":"7EGIKDBBORBOVEO4PWPKRXRIOI","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667478},"type":"header","content":"Fashion’s Plastic Problems"},{"_id":"HYX4DE6QHNEGPDUODFCC4QEQPE","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667479},"type":"text","content":"Reju is one among a flurry of businesses racing to bring <a href=\"https://www.businessoffashion.com/articles/sustainability/textile-recycling-renewcell-investment-ambercycle-mas-sustainable-fashion/\" target=\"_blank\">new recycling technologies</a> to commercial scale, an industrial bet that fashion’s climate commitments — many of which revolve around shifting to materials with a lower environmental impact — will give rise to a burgeoning market for recycled fibres."},{"_id":"7AGS4HDGIZCQ5JKNONLDHZUHMA","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667480},"type":"text","content":"Early movers have not been rewarded. 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The European Union has made developing a circular economy — one that prioritises recycling and reuse over destruction and disposal at the end of a product’s life — a central pillar of the Green Deal strategy that has shaped the bloc’s policymaking over the last four years."},{"_id":"7SSWOVDDWNDNVNOCYGRL5E24A4","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667483},"type":"text","content":"Fashion is among the industries in its sights: the EU is moving to introduce a series of regulations that will make brands more responsible for what happens to old clothes at the end of their life and impose recycled content requirements, among other things. Across the Atlantic, California became the first state in the US to <a href=\"https://www.businessoffashion.com/articles/sustainability/california-fashion-pay-clothing-waste-recycling/\" target=\"_blank\">introduce a law</a> that would make brands pay to clean up clothing waste earlier this year."},{"_id":"POXOUWHDGBAYTDVQM3OU7KPEFY","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667484},"type":"text","content":"But the pace and direction of change is still far from certain, with a complex interplay of economic and political headwinds threatening to further set back already struggling climate efforts. Negotiations to establish the first legally binding UN treaty to curb plastic pollution <a href=\"https://www.ft.com/content/737b609d-d660-4f91-a016-740d9c476642\">fell apart</a> last week when oil-producing countries led by Saudi Arabia and Russia blocked efforts to limit production."},{"_id":"4OGF6C22A5BKFA63CH7HWJN5EE","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667485},"type":"text","content":"A deal — which would have resulted in a global commitment to tackle plastic pollution similar to the Paris Agreement on climate — would have helped reinforce ambitions to develop more circular solutions for the fashion industry."},{"_id":"XJDG7Q7FXJA5HL77AQRKO7PCBM","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667486},"type":"text","content":"The sector contributes to plastic pollution through its use of packaging and textiles like polyester — a material whose low-cost and versatile properties has propelled it to dominate the textile market since the turn of the century. Increased production of cheap, synthetic clothing has also resulted in growing piles of textile waste, most of which ends up in landfill or burned. A study published in the journal <a href=\"https://www.nature.com/articles/s41467-024-49441-4.epdf?sharing_token=PTVMrElIh6s-SeKwDJt4TdRgN0jAjWel9jnR3ZoTv0NEfZQdBtsd2-ySaGbCcc3xB932EfhH1RGy__CSinJDtyf35zkeNSyF9Hjdy8DsrMv29cRaC19X59iH1GysOIjaugWiapg4vZK6-ZniHVQ2ft_6lvEWAi4jp8-ELjFy3-Y%3D\">Nature</a> earlier this year estimated the industry accounts for around 14 percent of all plastic pollution."},{"_id":"ZE3NSUN4OZH2JC5KAA4X4XXRT4","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667487},"type":"text","content":"Critics warn recycling should not be seen as a silver bullet solution. The process carries its own environmental impact and, whether recycled or virgin, plastic products still shed micro-scale particles that pollute waterways and food systems. Recyclers argue they’re looking to improve markets too entrenched to ever really go away."},{"_id":"UT3EQELLNND6NBU6D3CRIOIQSM","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667488},"type":"text","content":"“We’re not going to rid ourselves of polyester; we’re just hooked on this stuff,” said Frisk."},{"level":2,"_id":"LWTRCBE5W5HWFJFO3YT3ZZ7XDE","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667489},"type":"header","content":"The Path to $2 Billion"},{"_id":"XASA445Z55B6JJJYGHTP25DKJE","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667490},"type":"text","content":"Reju’s path to $2 billion is still far from certain. The market for new materials has so far proved fragile, with innovations struggling to compete with the price, scale and supply-chain efficiency commanded by conventional options."},{"_id":"4B6YTUXS6FD7PJMXAEWPHAMI7U","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667491},"type":"text","content":"Frisk doesn’t deny the challenges. Beyond the investment required to bring new textile recycling technologies to scale, there’s a whole ecosystem that still needs to be developed to divert old clothes from landfills and turn them into feedstock."},{"_id":"HRSRFGMHTVCVLHRR524GJ2BBXA","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667492},"type":"text","content":"“This is a new product on a new system…it will be much more expensive and anyone who tells you different is dreaming,” said Frisk. But he’s also confident that the infrastructure will develop in time and that Technip Energies’ deep pockets, long-term outlook and expertise delivering complex engineering projects will ultimately set Reju up to win."},{"_id":"4S27D4AQNVG6DBAFBX5OLVJ5CY","additional_properties":{"inline_comments":[],"comments":[],"_id":1733168667493},"type":"text","content":"The business was spun out of a joint venture between Technip Energies, IBM and Under Armour, where Frisk was previously CEO. It’s based on a chemical recycling process developed by IBM that’s capable of processing mixed waste into a raw ingredient, which can in turn be fed back into the system to produce high-quality polyester pellets. 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