重磅发布！逆风奔跑的远明老酒，在线下打出了什么牌？-秒火好酒代理网

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2024年11月20日,中国酱香酒线上销量领军者远明老酒,与全国领先的综合型传媒集团华君传媒在北京正式签约,双方现场宣布达成战略合作!未来', bdUrl: 'https://www.9918.tv/news/57193.html', bdPic: 'https://img5.9918.tv/2024/11/21/s_1728491705db70.jpg', bdCustomStyle: '/Themes/Styles/newstyle.css' }, share: [{ "bdSize": 16 }] } with (document) 0[(getElementsByTagName('head')[0] || body).appendChild(createElement('script')).src = '/static/api/js/share.js?v=89860593.js?']; </script> </dd> <dd> <a href="#plr"> <i class="gz_h3"> </i> </a> <div class="dm_dswe box_iphone"> <div class="iphone_model"> <div class="iphone_header"> <img src="/Themes/Images/News/dianhua.png" /> <span>服务热线</span> </div> <p>400-999-2585</p> </div> <div class="wchat_wx"> <div class="wx_icon"> <img src="/Themes/Images/News/wx_card.png" /> <p>微信咨询</p> </div> <img class="emils_big" src="/Themes/images/Common/hidden.jpg" /> </div> <div class="work_time"> <div class="work_content"> <img src="/Themes/Images/News/sj_1.png" /> <span>工作时间</span> </div> <p>08:30-18:00（周一到周五）</p> </div> </div> <span 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style=""></p><p>仪式现场,双方达成为期3年、总价值3亿元的战略合作协议,覆盖北京首都国际机场、广州白云国际机场、郑州新郑国际机场、贵州遵义茅台机场、济南遥墙国际机场、厦门高崎国际机场在内的多个国际机场以及深圳市户外LED媒体,投放广告集中在机场安检口、市中心核心商圈等人流密集区,旨在让更多人认识远明品牌、倾听远明声音、了解远明故事。</p><p><img src="https://img5.9918.tv/2024/11/21/s_1726031216d1df.png" alt="远明老酒" title="远明老酒" style=""></p><p><img src="https://img5.9918.tv/2024/11/21/s_1726093223bccb.png" alt="远明老酒" title="远明老酒" style=""></p><p>据悉,除了抖音、微信公众号、微信视频号等新媒体平台,此前远明老酒已成功布局高铁、楼宇电梯、户外大屏、车载等高流量媒体,积累了丰富的市场经验与良好的品牌形象。这次签约作为持续深化品牌建设的重要一步,表示远明老酒正式迈入机场媒体领域,是其在广告渠道布局上的又一重大突破,打响了提升品牌知名度的重要一枪!</p><p><img src="https://img5.9918.tv/2024/11/21/s_1726213696d53f.png" alt="远明老酒" title="远明老酒" style=""></p><p>那么,远明老酒为何选择机场媒体,作为其品牌传播的新战场?</p><p>02.聚焦线下广告,远明老酒品牌力强势输出</p><p>随着全球化的不断深入,机场已成为城市的重要交通枢纽和形象窗口。而机场媒体作为户外广告的重要组成部分、展示与传播的黄金窗口,以其高覆盖率、高曝光度和高受众价值,成为品牌传播不可忽视的阵地。</p><p><img src="https://img5.9918.tv/2024/11/21/s_172632553116ef.png" alt="远明老酒" title="远明老酒" style=""></p><p>远明老酒品牌方表示,此次依托于华君传媒完善的平台搭建,借助一线城市、旅游城市机场客流量大、曝光量高以及受众对品牌感知能力强等优势,有助于深度链接合伙人及消费群体,进一步向全国传递“茅台镇远明老酒,守门人任远明”的守门人战略、“跟自己人,喝远明老酒;不靠名气,全凭酒质”的大众酱香文化及产品优势,形成线上+线下全媒体覆盖。同时,国际机媒广告的布局也能让更多的国际友人也感受到中国酱香酒的魅力。远明老酒也将持续酿造一杯品质酱香,赢得广阔市场的同时,让广大消费者认可,为推动传播中国白酒声音贡献一份力量!</p><p><img src="https://img5.9918.tv/2024/11/21/s_1726491209887e.png" alt="远明老酒" title="远明老酒" style=""></p><p>不难想象,如此大手笔、广覆盖、长周期的品牌投放,如此规范化、风暴式的传播方式,势必将营造高品质的品牌氛围,全方位提升远明老酒品牌价值与声量!这背后不仅是远明老酒对自身品牌实力和市场前景的强大信心,更是对未来发展的雄心壮志。</p><p>03.敲定3年、3亿战略合作,远明老酒有基础、有自信、有底气</p><p>对于当前经济大环境及白酒产业发展态势,从外部来看,当前远明老酒正处于宏观向好的发展窗口期、大众市场的战略机遇期;从远明老酒自身发展来看,一口气投三个亿广告,远明老酒有基础,有支撑,有底气。基础源于持续稳健的良好发展态势;自信源于产区、工艺、产品、口碑;底气源于茅台、赤水两大手工酿造基地、万吨年产能。</p><p><img src="https://img5.9918.tv/2024/11/21/s_17270129728a41.png" alt="远明老酒" title="远明老酒" style=""></p><p>从一瓶火遍全网的大师手酿到如今涵盖多个产品系列,从默默无闻的小酒厂发展成如今占地450余亩的两大手工酿酒基地,从始终坚持酱香酒返祖手工酿造到组建任远明酱酒手工班,从严格恪守工艺五道门到酿造一杯“酱香突出,醇厚饱满、入口柔顺、层次丰富、诸味协调、空杯留香”的老酒,从荣获第108届太平洋万国博览会特等金奖到位列“2023-2024中国酱酒品牌影响力TOP100榜单”第15名......我们能看到的是,远明连续数年的高速发展已经形成了强大的品牌势能,这次投入机媒,更是以势如破竹之势,朝更高的目标迈进。</p><p><img src="https://img5.9918.tv/2024/11/21/s_17271178943b71.png" alt="远明老酒" title="远明老酒" style=""></p><p>2018年,远明老酒果断走线上D2C模式;如今,远明老酒敢于敲定3年、3亿的合作,显然是做好了“强品牌”的长远打算。厚积薄发、飞轮加速,一切过往皆为序章。</p><p>——</p><p>在这个充满机遇与挑战的时代,中国白酒企业只有不断突破,才能绽放出更加耀眼的光芒。总的来说,我们有理由相信,最好的远明老酒,永远是未来的远明老酒。</p> </div>  <div class="content_card_left_qye cpcontent say" id="up_say"> <div class="content_card_left_content reader"> <div class="reading_book"> </div> <div class="liuyanbox" id="ly"> <div class="content_cardType"> <div class="liuyanCont2"> <ul> <li class="clearfix"> <span>*</span> <span>您的姓名:</span> <input type="text" id="AgentManNamePro" title="姓名" placeholder="请输入你的姓名或昵称"> </li> <li class="clearfix"> <span>*</span> <span>联系电话:</span> <input 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