B2B ecommerce platforms: What's important and why

<!doctype html><html lang="en-gb"><head> <meta charset="utf-8"> <title>B2B ecommerce platforms: What's important and why</title> <link rel="shortcut icon" href="https://www.commercevision.com.au/hubfs/Untitled%20design%20(6).png"> <meta name="description" content="When you're evaluating the features of a B2B ecommerce platform, you need to keep some 'fit-for-purpose' considerations in mind"> <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:description" content="When you're evaluating the features of a B2B ecommerce platform, you need to keep some 'fit-for-purpose' considerations in mind"> <meta property="og:title" content="B2B ecommerce platforms: What's important and why"> <meta name="twitter:description" content="When you're evaluating the features of a B2B ecommerce platform, you need to keep some 'fit-for-purpose' considerations in mind"> <meta name="twitter:title" content="B2B ecommerce platforms: What's important and why">  <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage" }, "name": "B2B ecommerce platforms: What's important and why", "headline": "B2B ecommerce platforms: What's important and why", "image": "https://1978039.fs1.hubspotusercontent-na1.net/hubfs/1978039/Commerce%20Vision%20-%20Blog%20Feature%20Image%20-%202022.png", "author": { "@type": "Person", "name": "Commerce Vision" }, "datePublished": "August 23, 2022 4 AM", "dateModified": "November 7, 2023 3 AM", "abstract": "When you're evaluating the features of a B2B ecommerce platform, you need to keep some 'fit-for-purpose' considerations in mind", "text": "When you're evaluating the features of a B2B ecommerce platform, you need to keep some 'fit-for-purpose' considerations in mind For anyone who thinks that B2B doesn't have as healthy a share of the ecommerce market as B2C, consider this: recent Forrester research indicates that the B2B industry will top $1.2 trillion over the next few years - pretty much leaving B2C in the dust. They also state that: \"The most successful B2B companies will prioritise their buyers' experience across channels, focusing on creating more omnichannel customers.\" If you're serious about optimising the customer experience, then having a B2B ecommerce platform is a must - you'll have worked that out by now. If you're reading this, it's probably because you've had a look at what's available and are wondering how to evaluate them. It\u2019s important to select the right one for your B2B business, whether this is your first ecommerce platform or you're upgrading from your current solution. That's where we come in. Essential features of a B2B ecommerce platform We've been around the B2B ecommerce landscape for a while now, and we've gleaned a number of valuable insights about what works and what doesn't for B2B ecommerce solutions. The first and most fundamental consideration to keep in mind is that you need to go with a solution that's been designed and built with B2B in mind. Don't fall into the trap of investing in something that claims it works for B2C and B2B; to really get the most out of your ecommerce investment, you need something that's been purpose-built. Let's take a look at some of the other must-haves: The ability to provide a great experience in every channel Forrester talked about the importance of the omnichannel experience, and it's a key factor. If you operate a multi-channel approach, you'll reach more customers. That means including online ordering, mobile field rep CRM, automated purchase order processing, in-store, etc. But they have to be unified and work together, so look for an integrated platform that has the ability to create a seamless experience. International selling and multi-currency Increasingly, the B2B marketplace is becoming a global one. That's why you need a B2B ecommerce platform that can handle the logistics and currencies of selling internationally. It's how you'll find new markets and grow your customer base. Custom reporting Look for a solution that can integrate with popular third-party providers, e.g. Google Analytics, HubSpot and other business intelligence tools. Custom reporting features allow you to manage your reports in one system, providing a single source of truth and saving time and money on costly software licenses. Real-time inventory status Top of the list of frustrations for your customers is placing an order only to be told that some or all of the items are not available. A B2B ecommerce platform should update the inventory in real time, with continuous stock reports on product pages that let your customers know exactly what you've got available, and where it's located. The above are just some of the essentials you need to look for when you're doing your due diligence. However, if you really want to make sure you're going to get the most out of your B2B ecommerce investment, then you need to get down into the nitty-gritty. A practical checklist for selecting the right B2B ecommerce platform for your business If thoroughly evaluating your options is a priority for you - and we think it should be - then you've come to the right place. We recently developed a practical guide and checklist that will help you choose the right solution for your business. Tick all these boxes, and you'll be on the right path to benefitting from a swift ROI. The guide covers: Why you shouldn't turn up to a B2B gunfight with a B2C knife - there are some solutions that were designed originally for B2C, and have had a few B2B features bolted on. They're not going to be the best bang for your buck The Checklist - questions to ask yourself, and a detailed list of must-have boxes to tick and why A quick overview of Commerce Vision's \u2018built-for-B2B\u2019 ecommerce platform You're investing time and money into a B2B ecommerce solution, so you want to get it right the first time. Work your way through the checklist, and you'll be able to easily identify the best fit for your B2B business. Ready to start ticking boxes? Download the checklist today.", "url": "https://www.commercevision.com.au/blog/b2b-ecommerce-platforms-whats-important-and-why", "publisher": { "@type": "Organization", "name": "Commerce Vision", "logo": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/1978039/COM%202829%20Logo_RGB-3.png" } }, "inLanguage": "en-gb", "wordCount": "963", "keywords": "[ecommerce, featured]" } </script> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Montserrat:wght@200;400;500;600;700&family=Montserrat:ital,wght@0,200;0,400;0,500;0,600;0,700;1,400&display=swap"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/template_assets/170954162358/1718976796225/2022_Commerce_Vision_theme/css/pwr.min.css"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/template_assets/81800206200/1718873840295/2022_Commerce_Vision_theme/css/custom-styles.min.css"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/template_assets/81803333767/1719393731572/2022_Commerce_Vision_theme/child.min.css"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/module_assets/167882029582/1719415977232/module_167882029582_Header-2024.min.css"> <style type="text/css"> #hs_cos_wrapper_module_171618282778412 .main_menu-row { display:flex; 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id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><h2>When you're evaluating the features of a B2B ecommerce platform, you need to keep some 'fit-for-purpose' considerations in mind</h2> <p>For anyone who thinks that B2B doesn't have as healthy a share of the ecommerce market as B2C, consider this: <a href="https://www.forrester.com/B2B+eCommerce+Will+Reach+12+Trillion+131+Of+US+B2B+Sales+By+2021/-/E-PRE10026#:~:text=Forrester%20today%20released%20a%20new,to%20%241.2%20trillion%20by%202021." rel="noopener" target="_blank">recent Forrester research</a> indicates that the B2B industry will top $1.2 trillion over the next few years - pretty much leaving B2C in the dust.</p>  <p>They also state that:</p> <p><em>"The most successful B2B companies will prioritise their buyers' experience across channels, focusing on creating more omnichannel customers."</em></p> <p>If you're serious about optimising the customer experience, then having a B2B ecommerce platform is a must - you'll have worked that out by now. If you're reading this, it's probably because you've had a look at what's available and are wondering how to evaluate them. It’s important to select the right one for your B2B business, whether this is your first ecommerce platform or you're upgrading from your current solution. That's where we come in.</p> <p> </p> <h3>Essential features of a B2B ecommerce platform</h3> <p>We've been around the B2B ecommerce landscape for a while now, and we've gleaned a number of valuable insights about what works and what doesn't for B2B ecommerce solutions. The first and most fundamental consideration to keep in mind is that you need to go with a solution that's been designed and built with B2B in mind. Don't fall into the trap of investing in something that claims it works for B2C and B2B; to really get the most out of your ecommerce investment, you need something that's been purpose-built.</p> <p>Let's take a look at some of the other must-haves:</p> <p><strong>The ability to provide a great experience in every channel<br></strong>Forrester talked about the importance of the omnichannel experience, and it's a key factor. If you operate a multi-channel approach, you'll reach more customers. That means including online ordering, <a href="/solutions/opmetrix" rel="noopener" target="_blank">mobile field rep CRM</a>, <a href="/solutions/lucy" rel="noopener" target="_blank">automated purchase order processing</a>, in-store, etc. But they have to be unified and work together, so look for an integrated platform that has the ability to create a seamless experience.</p> <p><strong>International selling and multi-currency<br></strong>Increasingly, the B2B marketplace is becoming a global one. That's why you need a B2B ecommerce platform that can handle the logistics and currencies of selling internationally. It's how you'll find new markets and grow your customer base.</p> <p><strong>Custom reporting<br></strong>Look for a solution that can integrate with popular third-party providers, e.g. Google Analytics, HubSpot and other business intelligence tools. Custom reporting features allow you to manage your reports in one system, providing a single source of truth and saving time and money on costly software licenses.</p> <p><strong>Real-time inventory status<br></strong>Top of the list of frustrations for your customers is placing an order only to be told that some or all of the items are not available. A B2B ecommerce platform should update the inventory in real time, with continuous stock reports on product pages that let your customers know exactly what you've got available, and where it's located.</p> <p>The above are just some of the essentials you need to look for when you're doing your due diligence. However, if you really want to make sure you're going to get the most out of your B2B ecommerce investment, then you need to get down into the nitty-gritty.</p> <p> </p> <h3>A practical checklist for selecting the right B2B ecommerce platform for your business</h3> <p>If thoroughly evaluating your options is a priority for you - and we think it should be - then you've come to the right place. We recently developed a <a href="/b2b-ecommerce-platform-checklist" rel="noopener" target="_blank">practical guide and checklist</a> that will help you choose the right solution for your business. Tick all these boxes, and you'll be on the right path to benefitting from a swift ROI.</p> <p>The guide covers:</p> <ul> <li>Why you shouldn't turn up to a B2B gunfight with a B2C knife - there are some solutions that were designed originally for B2C, and have had a few B2B features bolted on. They're not going to be the best bang for your buck<br><br></li> <li>The Checklist - questions to ask yourself, and a detailed list of must-have boxes to tick and why<br><br></li> <li>A quick overview of Commerce Vision's ‘built-for-B2B’ ecommerce platform</li> </ul> <p>You're investing time and money into a B2B ecommerce solution, so you want to get it right the first time. Work your way through the checklist, and you'll be able to easily identify the best fit for your B2B business.</p> <p><strong><em>Ready to start ticking boxes? </em></strong><a href="/b2b-ecommerce-platform-checklist" rel="noopener" target="_blank"><strong><em>Download the checklist today</em></strong></a><strong><em>.</em></strong></p></span> </div> </div></div> <div id="hs_cos_wrapper_blog-post-preview" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-posts pwr--light pwr-sec-posts--vertical-layout lazyload"> <div class="page-center pwr--relative"> <div class="row-fluid"> <div class="pwr-sec-posts__intro-sec pwr-sec-posts__intro-sec--standard "> <h2 class="pwr-sec__title pwr-sec__title--default pwr-sec__title--narrow pwr-sec-posts__title">RELATED ARTICLES</h2> </div> <div class="pwr-sec-posts__container pwr-sec-posts__container--standard pwr--neg-margin-lr-10 pwr--clearfix"> <span id="hs_cos_wrapper_blog-post-preview_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_related_blog_posts" style="" data-hs-cos-general-type="widget" data-hs-cos-type="related_blog_posts"> <a class="pwr-post-item" href="https://www.commercevision.com.au/blog/what-type-of-b2b-are-you"> <div class="pwr-3D-box"> <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box "> <div class="pwr-post-item__img lazyload" style="background-image: url(https://1978039.fs1.hubspotusercontent-na1.net/hub/1978039/hubfs/aurelien-romain-DB_q6rPFnBM-unsplash.jpg?width=600&name=aurelien-romain-DB_q6rPFnBM-unsplash.jpg);background-image: -webkit-image-set(url(https://1978039.fs1.hubspotusercontent-na1.net/hub/1978039/hubfs/aurelien-romain-DB_q6rPFnBM-unsplash.jpg?width=600&name=aurelien-romain-DB_q6rPFnBM-unsplash.jpg) 1x, url(https://1978039.fs1.hubspotusercontent-na1.net/hub/1978039/hubfs/aurelien-romain-DB_q6rPFnBM-unsplash.jpg?width=1200&name=aurelien-romain-DB_q6rPFnBM-unsplash.jpg) 2x);"></div> <div class="pwr-post-item__overlay"></div> <div class="pwr-post-item__info-box pwr-3D-box__info-box"> <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"> <span class="pwr-post-item__name">Dee Robbins</span> <span class="pwr-post-item__date">20 January 2020</span> <span class="pwr-post-item__n-min-read">2 min read</span> </div> <h3 class="pwr-post-item__title pwr--toc-ignore">What type of B2B are you?</h3> <div class="pwr-post-item__desc"> Everyone knows what B2C is. 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B2B ecommerce platforms: What's important and why