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class="vector-toc-text"> 1.4 2007–2010 </div> </a> <ul id="toc-2007–2010-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Acquisition_and_subsidiary_(2009–present)" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Acquisition_and_subsidiary_(2009–present)"> <div class="vector-toc-text"> 1.5 Acquisition and subsidiary (2009–present) </div> </a> <ul id="toc-Acquisition_and_subsidiary_(2009–present)-sublist" class="vector-toc-list"> <li id="toc-2024:_200th_anniversary" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#2024:_200th_anniversary"> <div class="vector-toc-text"> 1.5.1 2024: 200th anniversary </div> </a> <ul id="toc-2024:_200th_anniversary-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> </ul> </li> <li id="toc-Operations" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Operations"> <div class="vector-toc-text"> 2 Operations </div> </a> <button aria-controls="toc-Operations-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Operations subsection </button> <ul id="toc-Operations-sublist" class="vector-toc-list"> <li id="toc-Head_office" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Head_office"> <div class="vector-toc-text"> 2.1 Head office </div> </a> <ul id="toc-Head_office-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Production_sites" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Production_sites"> <div class="vector-toc-text"> 2.2 Production sites </div> </a> <ul id="toc-Production_sites-sublist" class="vector-toc-list"> <li id="toc-Bournville" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Bournville"> <div class="vector-toc-text"> 2.2.1 Bournville </div> </a> <ul id="toc-Bournville-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> </ul> </li> <li id="toc-Markets" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Markets"> <div class="vector-toc-text"> 3 Markets </div> </a> <button aria-controls="toc-Markets-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Markets subsection </button> <ul id="toc-Markets-sublist" class="vector-toc-list"> <li id="toc-United_Kingdom" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#United_Kingdom"> <div class="vector-toc-text"> 3.1 United Kingdom </div> </a> <ul id="toc-United_Kingdom-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Ireland" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Ireland"> <div class="vector-toc-text"> 3.2 Ireland </div> </a> <ul id="toc-Ireland-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-United_States" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#United_States"> <div class="vector-toc-text"> 3.3 United States </div> </a> <ul id="toc-United_States-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Australia" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Australia"> <div class="vector-toc-text"> 3.4 Australia </div> </a> <ul id="toc-Australia-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-New_Zealand" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#New_Zealand"> <div class="vector-toc-text"> 3.5 New Zealand </div> </a> <ul id="toc-New_Zealand-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Canada" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Canada"> <div class="vector-toc-text"> 3.6 Canada </div> </a> <ul id="toc-Canada-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-India" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#India"> <div class="vector-toc-text"> 3.7 India </div> </a> <ul id="toc-India-sublist" class="vector-toc-list"> <li id="toc-Issues" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Issues"> <div class="vector-toc-text"> 3.7.1 Issues </div> </a> <ul id="toc-Issues-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Malta" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Malta"> <div class="vector-toc-text"> 3.8 Malta </div> </a> <ul id="toc-Malta-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-South_Africa" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#South_Africa"> <div class="vector-toc-text"> 3.9 South Africa </div> </a> <ul id="toc-South_Africa-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Advertising" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Advertising"> <div class="vector-toc-text"> 4 Advertising </div> </a> <ul id="toc-Advertising-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Products" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Products"> <div class="vector-toc-text"> 5 Products </div> </a> <ul id="toc-Products-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Incidents" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Incidents"> <div class="vector-toc-text"> 6 Incidents </div> </a> <button aria-controls="toc-Incidents-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Incidents subsection </button> <ul id="toc-Incidents-sublist" class="vector-toc-list"> <li id="toc-2006_salmonella_scare" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2006_salmonella_scare"> <div class="vector-toc-text"> 6.1 2006 salmonella scare </div> </a> <ul id="toc-2006_salmonella_scare-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2007_recalls" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2007_recalls"> <div class="vector-toc-text"> 6.2 2007 recalls </div> </a> <ul id="toc-2007_recalls-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2008_melamine_contamination_in_China" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2008_melamine_contamination_in_China"> <div class="vector-toc-text"> 6.3 2008 melamine contamination in China </div> </a> <ul id="toc-2008_melamine_contamination_in_China-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2014_pork_traces_in_Malaysia" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2014_pork_traces_in_Malaysia"> <div class="vector-toc-text"> 6.4 2014 pork traces in Malaysia </div> </a> <ul id="toc-2014_pork_traces_in_Malaysia-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2017_"Easter"_controversy" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2017_"Easter"_controversy"> <div class="vector-toc-text"> 6.5 2017 "Easter" controversy </div> </a> <ul id="toc-2017_"Easter"_controversy-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2019_"Cadbury_Treasures"_campaign" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2019_"Cadbury_Treasures"_campaign"> <div class="vector-toc-text"> 6.6 2019 "Cadbury Treasures" campaign </div> </a> <ul id="toc-2019_"Cadbury_Treasures"_campaign-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2022_Channel_4_Dispatches_child_labour_claims" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2022_Channel_4_Dispatches_child_labour_claims"> <div class="vector-toc-text"> 6.7 2022 Channel 4 Dispatches child labour claims </div> </a> <ul id="toc-2022_Channel_4_Dispatches_child_labour_claims-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2023_Listeria_recall" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2023_Listeria_recall"> <div class="vector-toc-text"> 6.8 2023 Listeria recall </div> </a> <ul id="toc-2023_Listeria_recall-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> 7 See also </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> 8 References </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Further_reading" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Further_reading"> <div class="vector-toc-text"> 9 Further reading </div> </a> <ul id="toc-Further_reading-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> 10 External links </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" title="Table of Contents" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" > Toggle the table of contents </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading">Cadbury</h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 35 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-35" aria-hidden="true" > 35 languages </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D9%83%D8%A7%D8%AF%D8%A8%D9%88%D8%B1%D9%8A" title="كادبوري – Arabic" lang="ar" hreflang="ar" data-title="كادبوري" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target">العربية</a></li><li class="interlanguage-link interwiki-ast mw-list-item"><a href="https://ast.wikipedia.org/wiki/Cadbury" title="Cadbury – Asturian" lang="ast" hreflang="ast" data-title="Cadbury" data-language-autonym="Asturianu" data-language-local-name="Asturian" class="interlanguage-link-target">Asturianu</a></li><li class="interlanguage-link interwiki-azb mw-list-item"><a href="https://azb.wikipedia.org/wiki/%DA%A9%D8%AF%D8%A8%D8%B1%DB%8C" title="کدبری – South Azerbaijani" lang="azb" hreflang="azb" data-title="کدبری" data-language-autonym="تۆرکجه" data-language-local-name="South Azerbaijani" class="interlanguage-link-target">تۆرکجه</a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Cadbury" title="Cadbury – Danish" lang="da" hreflang="da" data-title="Cadbury" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target">Dansk</a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Cadbury_plc" title="Cadbury plc – German" lang="de" hreflang="de" data-title="Cadbury plc" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target">Deutsch</a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Cadbury" title="Cadbury – Spanish" lang="es" hreflang="es" data-title="Cadbury" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target">Español</a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Cadbury" title="Cadbury – Esperanto" lang="eo" hreflang="eo" data-title="Cadbury" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target">Esperanto</a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%DA%A9%D8%AF%D8%A8%D8%B1%DB%8C" title="کدبری – Persian" lang="fa" hreflang="fa" data-title="کدبری" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target">فارسی</a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Cadbury" title="Cadbury – French" lang="fr" hreflang="fr" data-title="Cadbury" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target">Français</a></li><li class="interlanguage-link interwiki-hak mw-list-item"><a href="https://hak.wikipedia.org/wiki/Cadbury" title="Cadbury – Hakka Chinese" lang="hak" hreflang="hak" data-title="Cadbury" data-language-autonym="客家語 / Hak-kâ-ngî" data-language-local-name="Hakka Chinese" class="interlanguage-link-target">客家語 / Hak-kâ-ngî</a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%BA%90%EB%93%9C%EB%B2%A0%EB%A6%AC" title="캐드베리 – Korean" lang="ko" hreflang="ko" data-title="캐드베리" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target">한국어</a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%95%E0%A5%88%E0%A4%A1%E0%A4%AC%E0%A4%B0%E0%A5%80" title="कैडबरी – Hindi" lang="hi" hreflang="hi" data-title="कैडबरी" data-language-autonym="हिन्दी" data-language-local-name="Hindi" class="interlanguage-link-target">हिन्दी</a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Cadbury_(perusahaan)" title="Cadbury (perusahaan) – Indonesian" lang="id" hreflang="id" data-title="Cadbury (perusahaan)" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target">Bahasa Indonesia</a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Cadbury" title="Cadbury – Italian" lang="it" hreflang="it" data-title="Cadbury" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target">Italiano</a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%A7%D7%93%D7%91%D7%95%D7%A8%D7%99" title="קדבורי – Hebrew" lang="he" hreflang="he" data-title="קדבורי" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target">עברית</a></li><li class="interlanguage-link interwiki-kn mw-list-item"><a href="https://kn.wikipedia.org/wiki/%E0%B2%95%E0%B3%8D%E0%B2%AF%E0%B2%BE%E0%B2%A1%E0%B3%8D%E2%80%8C%E0%B2%AC%E0%B2%B0%E0%B2%BF" title="ಕ್ಯಾಡ್‌ಬರಿ – Kannada" lang="kn" hreflang="kn" data-title="ಕ್ಯಾಡ್‌ಬರಿ" data-language-autonym="ಕನ್ನಡ" data-language-local-name="Kannada" class="interlanguage-link-target">ಕನ್ನಡ</a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Cadbury" title="Cadbury – Hungarian" lang="hu" hreflang="hu" data-title="Cadbury" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target">Magyar</a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Cadbury" title="Cadbury – Malay" lang="ms" hreflang="ms" data-title="Cadbury" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target">Bahasa Melayu</a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Cadbury_plc" title="Cadbury plc – Dutch" lang="nl" hreflang="nl" data-title="Cadbury plc" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target">Nederlands</a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%AD%E3%83%A3%E3%83%89%E3%83%90%E3%83%AA%E3%83%BC" title="キャドバリー – Japanese" lang="ja" hreflang="ja" data-title="キャドバリー" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target">日本語</a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Cadbury" title="Cadbury – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Cadbury" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target">Norsk bokmål</a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Cadbury" title="Cadbury – Uzbek" lang="uz" hreflang="uz" data-title="Cadbury" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="Uzbek" class="interlanguage-link-target">Oʻzbekcha / ўзбекча</a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Cadbury" title="Cadbury – Polish" lang="pl" hreflang="pl" data-title="Cadbury" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target">Polski</a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Cadbury" title="Cadbury – Portuguese" lang="pt" hreflang="pt" data-title="Cadbury" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target">Português</a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Cadbury" title="Cadbury – Romanian" lang="ro" hreflang="ro" data-title="Cadbury" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target">Română</a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Cadbury" title="Cadbury – Russian" lang="ru" hreflang="ru" data-title="Cadbury" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target">Русский</a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Cadbury" title="Cadbury – Simple English" lang="en-simple" hreflang="en-simple" data-title="Cadbury" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target">Simple English</a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Cadbury" title="Cadbury – Finnish" lang="fi" hreflang="fi" data-title="Cadbury" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target">Suomi</a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Cadbury" title="Cadbury – Swedish" lang="sv" hreflang="sv" data-title="Cadbury" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target">Svenska</a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Cadbury" title="Cadbury – Turkish" lang="tr" hreflang="tr" data-title="Cadbury" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target">Türkçe</a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Cadbury" title="Cadbury – Ukrainian" lang="uk" hreflang="uk" data-title="Cadbury" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target">Українська</a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%DA%A9%DB%8C%DA%88%D8%A8%D8%B1%DB%8C" title="کیڈبری – Urdu" lang="ur" hreflang="ur" data-title="کیڈبری" data-language-autonym="اردو" data-language-local-name="Urdu" class="interlanguage-link-target">اردو</a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Cadbury" title="Cadbury – Vietnamese" lang="vi" hreflang="vi" data-title="Cadbury" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target">Tiếng Việt</a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E5%90%89%E7%99%BE%E5%88%A9" title="吉百利 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searchaux" style="display:none">British multinational confectionery company</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">This article is about the chocolate company. For other uses, see <a href="/wiki/Cadbury_(disambiguation)" class="mw-disambig" title="Cadbury (disambiguation)">Cadbury (disambiguation)</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Cadbury</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><a href="/wiki/File:Cadbury_(2020).svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Cadbury_%282020%29.svg/220px-Cadbury_%282020%29.svg.png" decoding="async" width="220" height="82" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Cadbury_%282020%29.svg/330px-Cadbury_%282020%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/a/a4/Cadbury_%282020%29.svg/440px-Cadbury_%282020%29.svg.png 2x" data-file-width="672" data-file-height="251" /></a></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiary</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Confectionery" title="Confectionery">Confectionery</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">4 March 1824; 201 years ago (1824-03-04) in <a href="/wiki/Birmingham" title="Birmingham">Birmingham</a>, England.<a href="#cite_note-1">[1]</a><a href="#cite_note-Cadbury-2">[2]</a></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><a href="/wiki/John_Cadbury" title="John Cadbury">John Cadbury</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label">Uxbridge Business Park, <a href="/wiki/Greater_London" title="Greater London">Greater London</a>, England</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><a href="/wiki/Dirk_Van_de_Put" title="Dirk Van de Put">Dirk Van de Put</a> (<a href="/wiki/Chairman" class="mw-redirect" title="Chairman">chairman</a> and <a href="/wiki/Chief_executive_officer" title="Chief executive officer">CEO</a>)</td></tr><tr><th scope="row" class="infobox-label">Brands</th><td class="infobox-data"><a href="/wiki/List_of_Cadbury_brands" title="List of Cadbury brands">List of Cadbury brands</a></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><a href="/wiki/Mondelez_International" title="Mondelez International">Mondelez International</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://cadbury.co.uk/">cadbury.co.uk</a> <a href="https://www.wikidata.org/wiki/Q6677525#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></td></tr></tbody></table> Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British <a href="/wiki/Multinational_corporation" title="Multinational corporation">multinational</a> <a href="/wiki/Confectionery" title="Confectionery">confectionery</a> company owned by <a href="/wiki/Mondelez_International" title="Mondelez International">Mondelez International</a> (spun off from <a href="/wiki/Kraft_Foods,_Inc." class="mw-redirect" title="Kraft Foods, Inc.">Kraft Foods</a>) since 2010. It is the second-largest confectionery brand in the world, after <a href="/wiki/Mars,_Incorporated" class="mw-redirect" title="Mars, Incorporated">Mars</a>.<a href="#cite_note-3">[3]</a> Cadbury is internationally headquartered in <a href="/wiki/Greater_London" title="Greater London">Greater London</a>, and operates in more than 50 countries worldwide. It is known for its <a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Dairy Milk</a> <a href="/wiki/Chocolate" title="Chocolate">chocolate</a>, the <a href="/wiki/Cadbury_Creme_Egg" title="Cadbury Creme Egg">Creme Egg</a> and <a href="/wiki/Cadbury_Roses" title="Cadbury Roses">Roses</a> selection box, and many other confectionery products. One of the best-known British brands, in 2013 <a href="/wiki/The_Daily_Telegraph" title="The Daily Telegraph">The Daily Telegraph</a> named Cadbury among Britain's most successful exports.<a href="#cite_note-Telegraph1-4">[4]</a> Cadbury was founded in 1824 in <a href="/wiki/Birmingham" title="Birmingham">Birmingham</a>, England, by <a href="/wiki/John_Cadbury" title="John Cadbury">John Cadbury</a> (1801–1889), a <a href="/wiki/Quakers" title="Quakers">Quaker</a> who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons <a href="/wiki/Richard_Cadbury" title="Richard Cadbury">Richard</a> and <a href="/wiki/George_Cadbury" title="George Cadbury">George</a>. George developed the <a href="/wiki/Bournville" title="Bournville">Bournville</a> estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced by <a href="/wiki/George_Cadbury_Jr" title="George Cadbury Jr">George Jr</a> in 1905, used a higher proportion of milk in the recipe than rival products. By 1914, it was the company's best-selling product. Successive members of the <a href="/wiki/Cadbury_family" title="Cadbury family">Cadbury family</a> have made innovations with chocolate products. Cadbury, <a href="/wiki/Rowntree%27s" title="Rowntree's">Rowntree's</a> and <a href="/wiki/J._S._Fry_%26_Sons" title="J. S. Fry & Sons">Fry's</a> were the big three British confectionery manufacturers throughout much of the 19th and 20th centuries.<a href="#cite_note-5">[5]</a> Cadbury was granted its first <a href="/wiki/Royal_warrant_of_appointment_(United_Kingdom)" title="Royal warrant of appointment (United Kingdom)">royal warrant</a> from <a href="/wiki/Queen_Victoria" title="Queen Victoria">Queen Victoria</a> in 1854. It held a royal warrant from <a href="/wiki/Elizabeth_II" title="Elizabeth II">Elizabeth II</a> from 1955 to 2022.<a href="#cite_note-Royal_Warrant-6">[6]</a> Cadbury merged with J. S. Fry & Sons in 1919, and <a href="/wiki/Schweppes" title="Schweppes">Schweppes</a> in 1969, known as Cadbury Schweppes until 2008, when the American beverage business was split as <a href="/wiki/Dr_Pepper_Snapple_Group" title="Dr Pepper Snapple Group">Dr Pepper Snapple Group</a>; the rights ownership of the Schweppes brand had already differed between various countries since 2006. In 1992, <a href="/wiki/Adrian_Cadbury" title="Adrian Cadbury">Sir Adrian Cadbury</a>, chairman of the company for 24 years, produced the <a href="/wiki/Cadbury_Report" title="Cadbury Report">Cadbury Report</a>, a code of best practice which served as a basis for reform of <a href="/wiki/Corporate_governance" title="Corporate governance">corporate governance</a> around the world.<a href="#cite_note-Report-7">[7]</a> Cadbury was a constant constituent of the <a href="/wiki/FTSE_100_Index" title="FTSE 100 Index">FTSE 100</a> on the <a href="/wiki/London_Stock_Exchange" title="London Stock Exchange">London Stock Exchange</a> from the index's 1984 inception until the company was bought by Kraft Foods Inc. in 2010.<a href="#cite_note-8">[8]</a><a href="#cite_note-9">[9]</a> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2>[<a href="/w/index.php?title=Cadbury&action=edit&section=1" title="Edit section: History">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/History_of_Cadbury" title="History of Cadbury">History of Cadbury</a></div> <div class="mw-heading mw-heading3"><h3 id="1800–1900:_Early_history">1800–1900: Early history</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=2" title="Edit section: 1800–1900: Early history">edit</a>]</div> <style data-mw-deduplicate="TemplateStyles:r1273380762/mw-parser-output/.tmulti">.mw-parser-output .tmulti .multiimageinner{display:flex;flex-direction:column}.mw-parser-output .tmulti .trow{display:flex;flex-direction:row;clear:left;flex-wrap:wrap;width:100%;box-sizing:border-box}.mw-parser-output .tmulti .tsingle{margin:1px;float:left}.mw-parser-output .tmulti .theader{clear:both;font-weight:bold;text-align:center;align-self:center;background-color:transparent;width:100%}.mw-parser-output .tmulti 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span:not(.skin-invert-image):not(.skin-invert):not(.bg-transparent) img{background-color:white}}</style><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:341px;max-width:341px"><div class="trow"><div class="tsingle" style="width:92px;max-width:92px"><div class="thumbimage" style="height:171px;overflow:hidden"><a href="/wiki/File:JohnCadbury.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e6/JohnCadbury.jpg/90px-JohnCadbury.jpg" decoding="async" width="90" height="170" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/e/e6/JohnCadbury.jpg 1.5x" data-file-width="120" data-file-height="227" /></a></div></div><div class="tsingle" style="width:122px;max-width:122px"><div class="thumbimage" style="height:171px;overflow:hidden"><a href="/wiki/File:Cadbury_ad_thegraphic.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/0/09/Cadbury_ad_thegraphic.jpg/120px-Cadbury_ad_thegraphic.jpg" decoding="async" width="120" height="171" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/09/Cadbury_ad_thegraphic.jpg/250px-Cadbury_ad_thegraphic.jpg 1.5x" data-file-width="1116" data-file-height="1586" /></a></div></div><div class="tsingle" style="width:121px;max-width:121px"><div class="thumbimage" style="height:171px;overflow:hidden"><a href="/wiki/File:Cadbury_cocoa_ad_1900.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/a/ad/Cadbury_cocoa_ad_1900.jpg/119px-Cadbury_cocoa_ad_1900.jpg" decoding="async" width="119" height="171" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/ad/Cadbury_cocoa_ad_1900.jpg/179px-Cadbury_cocoa_ad_1900.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/ad/Cadbury_cocoa_ad_1900.jpg/238px-Cadbury_cocoa_ad_1900.jpg 2x" data-file-width="701" data-file-height="1005" /></a></div></div></div><div class="trow" style="display:flex"><div class="thumbcaption">Cadbury was established in 1824 by <a href="/wiki/John_Cadbury" title="John Cadbury">John Cadbury</a> (far left). Two advertisements for Cadbury's cocoa in British media: (middle) piece published in <a href="/wiki/The_Graphic" title="The Graphic">The Graphic</a>, 1885; (right): 1900 illustration by <a href="/wiki/Cecil_Aldin" title="Cecil Aldin">Cecil Aldin</a> for <a href="/wiki/The_Illustrated_London_News" title="The Illustrated London News">The Illustrated London News</a></div></div></div></div> On 4 March 1824, <a href="/wiki/John_Cadbury" title="John Cadbury">John Cadbury</a>, a <a href="/wiki/Quakers" title="Quakers">Quaker</a>, began selling <a href="/wiki/Tea" title="Tea">tea</a>, <a href="/wiki/Coffee" title="Coffee">coffee</a> and drinking <a href="/wiki/Chocolate" title="Chocolate">chocolate</a> in Bull Street in <a href="/wiki/Birmingham" title="Birmingham">Birmingham</a>, England.<a href="#cite_note-10">[10]</a><a href="#cite_note-Dellheim-11">[11]</a> From 1831, he moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production.<a href="#cite_note-Jones-12">[12]</a> In 1842, he started selling chocolate for eating, perhaps the first in Britain.<a href="#cite_note-13">[13]</a> In 1847, John Cadbury became a partner with his brother Benjamin and the company became known as "Cadbury Brothers".<a href="#cite_note-Jones-12">[12]</a> In 1847, Cadbury's competitor <a href="/wiki/J._S._Fry_%26_Sons" title="J. S. Fry & Sons">Fry's</a> of Bristol produced the first <a href="/wiki/Chocolate_bar" title="Chocolate bar">chocolate bar</a> (which would be mass-produced as <a href="/wiki/Fry%27s_Chocolate_Cream" title="Fry's Chocolate Cream">Fry's Chocolate Cream</a> in 1866).<a href="#cite_note-Chocolates-14">[14]</a> Cadbury introduced his brand of the chocolate bar in 1849, and that same year, Cadbury and Fry's chocolate bars were displayed publicly at a <a href="/wiki/Trade_fair" class="mw-redirect" title="Trade fair">trade fair</a> in <a href="/wiki/Bingley_Hall" title="Bingley Hall">Bingley Hall</a>, Birmingham.<a href="#cite_note-15">[15]</a> The Cadbury brothers opened an office in London, and, in 1854, they received the <a href="/wiki/Royal_warrant_of_appointment_(United_Kingdom)" title="Royal warrant of appointment (United Kingdom)">royal warrant</a> as manufacturers of chocolate and cocoa to <a href="/wiki/Queen_Victoria" title="Queen Victoria">Queen Victoria</a>.<a href="#cite_note-Royal_Warrant-6">[6]</a> The company went into decline in the late 1850s.<a href="#cite_note-Jones-12">[12]</a> John Cadbury's sons <a href="/wiki/Richard_Cadbury" title="Richard Cadbury">Richard</a> and <a href="/wiki/George_Cadbury" title="George Cadbury">George</a> took over the business in 1861.<a href="#cite_note-Dellheim-11">[11]</a> At the time of the takeover, the business was in rapid decline: the number of employees had reduced from 20 to 11, and the company was losing money.<a href="#cite_note-Dellheim-11">[11]</a> By 1866, Cadbury was profitable again.<a href="#cite_note-Dellheim-11">[11]</a> The brothers had turned around the business by moving the focus from tea and coffee to chocolate, and by increasing the quality of their products.<a href="#cite_note-Dellheim-11">[11]</a> <figure class="mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury_Factory,_Bournville_-_geograph.org.uk_-_1266844.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/20/Cadbury_Factory%2C_Bournville_-_geograph.org.uk_-_1266844.jpg/160px-Cadbury_Factory%2C_Bournville_-_geograph.org.uk_-_1266844.jpg" decoding="async" width="160" height="213" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/20/Cadbury_Factory%2C_Bournville_-_geograph.org.uk_-_1266844.jpg/240px-Cadbury_Factory%2C_Bournville_-_geograph.org.uk_-_1266844.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/20/Cadbury_Factory%2C_Bournville_-_geograph.org.uk_-_1266844.jpg/320px-Cadbury_Factory%2C_Bournville_-_geograph.org.uk_-_1266844.jpg 2x" data-file-width="480" data-file-height="640" /></a><figcaption>Cadbury Factory, <a href="/wiki/Bournville" title="Bournville">Bournville</a> (pictured in 2009) is located on the south side of Birmingham, England</figcaption></figure> The firm's first major breakthrough occurred in 1866, when Richard and George introduced an improved cocoa into Britain.<a href="#cite_note-Jones-12">[12]</a> A new cocoa press developed in the Netherlands removed some of the unpalatable <a href="/wiki/Cocoa_butter" title="Cocoa butter">cocoa butter</a> from the cocoa bean.<a href="#cite_note-Jones-12">[12]</a> The firm began exporting its products in the 1850s.<a href="#cite_note-Jones-12">[12]</a><a href="#cite_note-16">[16]</a> In 1861, the company created Fancy Boxes (a decorated box of chocolates) and, in 1868, they were sold in boxes in the shape of a heart for <a href="/wiki/Valentine%27s_Day" title="Valentine's Day">Valentine's Day</a>.<a href="#cite_note-Chocolates-14">[14]</a><a href="#cite_note-Guinness-17">[17]</a> Boxes of filled chocolates quickly became associated with the holiday.<a href="#cite_note-Chocolates-14">[14]</a> Cadbury manufactured their first <a href="/wiki/Easter_egg" title="Easter egg">Easter egg</a> in 1875, creating the modern chocolate Easter egg after developing a pure cocoa butter that could be moulded into smooth shapes.<a href="#cite_note-Easter-18">[18]</a> By 1893, Cadbury had 19 different varieties of chocolate Easter egg on sale.<a href="#cite_note-Easter-18">[18]</a> In 1878, the brothers decided to build new premises in countryside four miles (6.4 km) from Birmingham.<a href="#cite_note-Dellheim-11">[11]</a> The move to the countryside was unprecedented in business.<a href="#cite_note-Dellheim-11">[11]</a> Better transport access for milk that was shipped inward by <a href="/wiki/Canal" title="Canal">canal</a>, and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration. With the development of the <a href="/wiki/Birmingham_West_Suburban_Railway" title="Birmingham West Suburban Railway">Birmingham West Suburban Railway</a> along the path of the <a href="/wiki/Worcester_and_Birmingham_Canal" title="Worcester and Birmingham Canal">Worcester and Birmingham Canal</a>, they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside south of Birmingham. Located next to the <a href="/wiki/Bournville_railway_station" title="Bournville railway station">Stirchley Street railway station</a>, which itself was opposite the canal, they renamed the estate <a href="/wiki/Bournville" title="Bournville">Bournville</a> and opened the Bournville factory in 1879.<a href="#cite_note-19">[19]</a> In 1891, the Cadbury brothers filed a patent for a <a href="/wiki/Chocolate_biscuit" title="Chocolate biscuit">chocolate-coated biscuit</a>.<a href="#cite_note-20">[20]</a> In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at his own expense, a <a href="/wiki/Model_village" title="Model village">model village</a> which would 'alleviate the evils of modern more cramped living conditions'. By 1900, the estate included 314 cottages and houses set on 330 acres (130 ha) of land. As the Cadbury family were <a href="/wiki/Quakers" title="Quakers">Quakers</a>, there were no <a href="/wiki/Pub" title="Pub">pubs</a> in the estate.<a href="#cite_note-Dellheim-11">[11]</a> In 1897, following the lead of Swiss companies, Cadbury introduced its own line of <a href="/wiki/Milk_chocolate" title="Milk chocolate">milk chocolate</a> bars.<a href="#cite_note-Fitzgerald2005-21">[21]</a> In 1899, Cadbury was incorporated as a <a href="/wiki/Private_company_limited_by_shares" title="Private company limited by shares">private limited company</a> at the <a href="/wiki/Companies_House" title="Companies House">Companies House</a> in London.<a href="#cite_note-Fitzgerald2005-21">[21]</a> <div class="mw-heading mw-heading3"><h3 id="1900–1969">1900–1969</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=3" title="Edit section: 1900–1969">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1273380762/mw-parser-output/.tmulti" /><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:214px;max-width:214px"><div class="trow"><div class="tsingle" style="width:212px;max-width:212px"><div class="thumbimage"><a href="/wiki/File:Packing_room,_Bournville_-_Project_Gutenberg_eText_16035.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fd/Packing_room%2C_Bournville_-_Project_Gutenberg_eText_16035.jpg/210px-Packing_room%2C_Bournville_-_Project_Gutenberg_eText_16035.jpg" decoding="async" width="210" height="141" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fd/Packing_room%2C_Bournville_-_Project_Gutenberg_eText_16035.jpg/315px-Packing_room%2C_Bournville_-_Project_Gutenberg_eText_16035.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fd/Packing_room%2C_Bournville_-_Project_Gutenberg_eText_16035.jpg/420px-Packing_room%2C_Bournville_-_Project_Gutenberg_eText_16035.jpg 2x" data-file-width="600" data-file-height="403" /></a></div><div class="thumbcaption">The packing room at Bournville, circa 1903</div></div></div><div class="trow"><div class="tsingle" style="width:212px;max-width:212px"><div class="thumbimage"><a href="/wiki/File:Jubilee_Confectioners_window_display,_Town,_Beamish_Museum,_26_November_2006_(2).jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1d/Jubilee_Confectioners_window_display%2C_Town%2C_Beamish_Museum%2C_26_November_2006_%282%29.jpg/210px-Jubilee_Confectioners_window_display%2C_Town%2C_Beamish_Museum%2C_26_November_2006_%282%29.jpg" decoding="async" width="210" height="158" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/1d/Jubilee_Confectioners_window_display%2C_Town%2C_Beamish_Museum%2C_26_November_2006_%282%29.jpg/315px-Jubilee_Confectioners_window_display%2C_Town%2C_Beamish_Museum%2C_26_November_2006_%282%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/1d/Jubilee_Confectioners_window_display%2C_Town%2C_Beamish_Museum%2C_26_November_2006_%282%29.jpg/420px-Jubilee_Confectioners_window_display%2C_Town%2C_Beamish_Museum%2C_26_November_2006_%282%29.jpg 2x" data-file-width="1280" data-file-height="960" /></a></div><div class="thumbcaption">Cadbury's chocolate bars (<a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Dairy Milk</a> back of tray), circa 1910</div></div></div></div></div> In 1905, Cadbury launched its <a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Dairy Milk</a> bar, a high quality product with a greater proportion of milk than previous chocolate bars.<a href="#cite_note-Jones-12">[12]</a> Developed by George's son, <a href="/wiki/George_Cadbury_Jr" title="George Cadbury Jr">George Cadbury Jr</a> (along with his research and development team), it was the first time a British company had been able to mass-produce milk chocolate.<a href="#cite_note-Fitzgerald2005-21">[21]</a><a href="#cite_note-22">[22]</a> From the beginning, it had the distinctive purple wrapper.<a href="#cite_note-Fitzgerald2005-21">[21]</a> It was a great sales success, and became the company's best-selling product by 1914.<a href="#cite_note-Jones-12">[12]</a> The stronger Bournville Cocoa line was introduced in 1906.<a href="#cite_note-Jones-12">[12]</a> Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion.<a href="#cite_note-Jones-12">[12]</a> In 1910, Cadbury sales overtook those of Fry for the first time.<a href="#cite_note-Fitzgerald2005-21">[21]</a> Cadbury's <a href="/wiki/Milk_Tray" title="Milk Tray">Milk Tray</a> was first produced in 1915 and continued in production throughout the remainder of the <a href="/wiki/World_War_I" title="World War I">First World War</a>. More than 2,000 of Cadbury's male employees joined the <a href="/wiki/British_Armed_Forces" title="British Armed Forces">British Armed Forces</a>, and to support the British war effort, Cadbury provided chocolate, books and clothing to the troops.<a href="#cite_note-World_War-23">[23]</a> <a href="/wiki/George_Cadbury" title="George Cadbury">George Cadbury</a> handed over two company-owned buildings for use as hospitals – "The Beeches" and "Fircroft", and the management of both hospitals earned the War Office's highest award.<a href="#cite_note-World_War-23">[23]</a> Factory girls, dubbed 'The Cadbury Angels', volunteered to do the laundry of injured soldiers recovering in the hospitals.<a href="#cite_note-World_War-23">[23]</a> After the war, the <a href="/wiki/Bournville" title="Bournville">Bournville</a> factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in <a href="/wiki/Hobart" title="Hobart">Hobart</a>, <a href="/wiki/Tasmania" title="Tasmania">Tasmania</a>. A trainline was also built for easier access to Hobart. Of the 16 women who came to Tasmania to set up the factory, seven are known to have returned to the UK, two married and stayed in Tasmania, two did not marry but stayed and five left no record.<a href="#cite_note-24">[24]</a> <figure class="mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury_Wharf,_Knighton,_Staffordshire_-_geograph.org.uk_-_1321957.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/3/37/Cadbury_Wharf%2C_Knighton%2C_Staffordshire_-_geograph.org.uk_-_1321957.jpg/220px-Cadbury_Wharf%2C_Knighton%2C_Staffordshire_-_geograph.org.uk_-_1321957.jpg" decoding="async" width="220" height="245" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/37/Cadbury_Wharf%2C_Knighton%2C_Staffordshire_-_geograph.org.uk_-_1321957.jpg/330px-Cadbury_Wharf%2C_Knighton%2C_Staffordshire_-_geograph.org.uk_-_1321957.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/37/Cadbury_Wharf%2C_Knighton%2C_Staffordshire_-_geograph.org.uk_-_1321957.jpg/440px-Cadbury_Wharf%2C_Knighton%2C_Staffordshire_-_geograph.org.uk_-_1321957.jpg 2x" data-file-width="575" data-file-height="640" /></a><figcaption>Cadbury Wharf, <a href="/wiki/Knighton,_Stafford,_Staffordshire" class="mw-redirect" title="Knighton, Stafford, Staffordshire">Knighton, Staffordshire</a>. It was operated by Cadbury between 1911 and 1961, to process locally collected milk and produce "chocolate crumb" which was transported to Cadbury's in Bournville.</figcaption></figure> In 1919, Cadbury merged with Fry's, resulting in the integration of well-known brands such as <a href="/wiki/Fry%27s_Chocolate_Cream" title="Fry's Chocolate Cream">Fry's Chocolate Cream</a> and <a href="/wiki/Fry%27s_Turkish_Delight" title="Fry's Turkish Delight">Fry's Turkish Delight</a>.<a href="#cite_note-Jones-12">[12]</a> In 1921, the many small Fry's factories around Bristol were closed down, and production was consolidated at a new <a href="/wiki/Somerdale_Factory" title="Somerdale Factory">Somerdale Factory</a>, outside Bristol.<a href="#cite_note-Fitzgerald2005-21">[21]</a> Cadbury expanded its product range with <a href="/wiki/Flake_(chocolate_bar)" title="Flake (chocolate bar)">Flake</a> (1920), <a href="/wiki/Cadbury_Creme_Egg" title="Cadbury Creme Egg">Creme eggs</a> (1923), <a href="/wiki/Cadbury_Dairy_Milk_Fruit_%26_Nut" class="mw-redirect" title="Cadbury Dairy Milk Fruit & Nut">Fruit and Nut</a> (1928), and <a href="/wiki/Crunchie" title="Crunchie">Crunchie</a> (1929, originally under the Fry's label). By 1930, Cadbury was the 24th-largest British manufacturing company as measured by estimated market value of capital.<a href="#cite_note-Jones-12">[12]</a> Cadbury took direct control of the under-performing Fry in 1935.<a href="#cite_note-Fitzgerald2005-21">[21]</a> Dairy Milk Whole Nut arrived in 1933, and tins of <a href="/wiki/Cadbury_Roses" title="Cadbury Roses">Roses</a> were introduced in 1938 (competing with <a href="/wiki/Quality_Street_(confectionery)" title="Quality Street (confectionery)">Quality Street</a> launched by <a href="/wiki/Mackintosh%27s" title="Mackintosh's">Mackintosh's</a> in 1936).<a href="#cite_note-timeshistory-25">[25]</a> Roses has become a very popular Christmas (and Mother's Day) gift.<a href="#cite_note-26">[26]</a> By the mid-1930s, Cadbury estimated that 90 percent of the British population could readily afford to buy chocolate as it was no longer considered a luxury item for the working classes.<a href="#cite_note-Fitzgerald2007-27">[27]</a> By 1936, Dairy Milk accounted for 60 per cent of the UK milk chocolate market.<a href="#cite_note-Fitzgerald2005-21">[21]</a> Between the two world wars Cadbury sent test packages to British schoolchildren in exchange for their opinions on new products, one of whom, <a href="/wiki/Roald_Dahl" title="Roald Dahl">Roald Dahl</a>, would later write the children's novel <a href="/wiki/Charlie_and_the_Chocolate_Factory" title="Charlie and the Chocolate Factory">Charlie and the Chocolate Factory</a>.<a href="#cite_note-28">[28]</a> During the Second World War, parts of the <a href="/wiki/Bournville" title="Bournville">Bournville</a> factory were turned over to war work, producing <a href="/wiki/Milling_machine" class="mw-redirect" title="Milling machine">milling machines</a> and seats for <a href="/wiki/Fighter_aircraft" title="Fighter aircraft">fighter aircraft</a>. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1950, and normal production resumed. Cadbury subsequently invested in new factories and had an increasing demand for their products.<a href="#cite_note-birm-29">[29]</a> In 1952 the <a href="/wiki/Moreton,_Merseyside" title="Moreton, Merseyside">Moreton</a> factory was built.<a href="#cite_note-SmithRowlinson1990-30">[30]</a> In 1967, Cadbury acquired an Australian confectioner, <a href="/wiki/MacRobertson%27s" title="MacRobertson's">MacRobertson's</a>, beating a rival bid from <a href="/wiki/Mars,_Incorporated" class="mw-redirect" title="Mars, Incorporated">Mars</a>.<a href="#cite_note-Cadbury268-31">[31]</a> As a result of the takeover, Cadbury built a 60 per cent market share in the Australian market.<a href="#cite_note-Cadbury268-31">[31]</a> Cadbury was a holder of a royal warrant from <a href="/wiki/Elizabeth_II" title="Elizabeth II">Queen Elizabeth II</a> from 1955 to 2022.<a href="#cite_note-Royal_Warrant-6">[6]</a> A warrant from <a href="/wiki/Charles_III" title="Charles III">King Charles III</a> was held for a further two years, but was dropped in 2024 due to Mondelez International still operating in Russia.<a href="#cite_note-32">[32]</a> <div class="mw-heading mw-heading3"><h3 id="Schweppes_merger_(1969)">Schweppes merger (1969)</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=4" title="Edit section: Schweppes merger (1969)">edit</a>]</div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury_Schweppes.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Cadbury_Schweppes.svg/317px-Cadbury_Schweppes.svg.png" decoding="async" width="317" height="69" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Cadbury_Schweppes.svg/476px-Cadbury_Schweppes.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Cadbury_Schweppes.svg/634px-Cadbury_Schweppes.svg.png 2x" data-file-width="161" data-file-height="35" /></a><figcaption>The Cadbury <a href="/wiki/Schweppes" title="Schweppes">Schweppes</a> logo used until the demerger in 2008</figcaption></figure> Cadbury merged with drinks company <a href="/wiki/Schweppes" title="Schweppes">Schweppes</a> to form Cadbury Schweppes in 1969.<a href="#cite_note-Smith_Rowlinson-33">[33]</a> Head of Schweppes, <a href="/wiki/Lord_Watkinson" class="mw-redirect" title="Lord Watkinson">Lord Watkinson</a>, became chairman, and <a href="/wiki/Adrian_Cadbury" title="Adrian Cadbury">Adrian Cadbury</a> became deputy chairman and <a href="/wiki/Managing_director" class="mw-redirect" title="Managing director">managing director</a>.<a href="#cite_note-Smith_Rowlinson-33">[33]</a> The benefits of the merger were to prove elusive.<a href="#cite_note-Hendry83-34">[34]</a> The merger put an end to Cadbury's close links to its Quaker founding family.<a href="#cite_note-SmithRowlinson1-35">[35]</a> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Creme_Egg_car.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/80/Creme_Egg_car.jpg/200px-Creme_Egg_car.jpg" decoding="async" width="200" height="162" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/80/Creme_Egg_car.jpg/300px-Creme_Egg_car.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/80/Creme_Egg_car.jpg/400px-Creme_Egg_car.jpg 2x" data-file-width="992" data-file-height="802" /></a><figcaption>One of the Cadbury Creme Egg branded promotional vehicles, which were launched in 1988, on display at the <a href="/wiki/National_Exhibition_Centre" title="National Exhibition Centre">National Exhibition Centre</a>, Birmingham, England</figcaption></figure> In 1978, the company acquired <a href="/wiki/Peter_Paul_Candy_Manufacturing_Company" title="Peter Paul Candy Manufacturing Company">Peter Paul</a>, the third largest chocolate manufacturer in the United States for $58 million, which gave it a 10 per cent share of the world's largest confectionery market.<a href="#cite_note-SmithRowlinson88-36">[36]</a> The successful <a href="/wiki/Wispa" title="Wispa">Wispa</a> chocolate bar was launched in the North East of England in 1981, and nationwide in 1984.<a href="#cite_note-SmithRowlinson93-37">[37]</a> In 1982, trading profits were greater outside of Britain than in the UK for the first time.<a href="#cite_note-Hendry83-34">[34]</a> In 1986, Cadbury Schweppes sold its Beverages and Foods division to a <a href="/wiki/Management_buyout" title="Management buyout">management buyout</a> known as <a href="/wiki/Premier_Brands" class="mw-redirect" title="Premier Brands">Premier Brands</a> for £97 million.<a href="#cite_note-Hendry1999-38">[38]</a> This saw the company divest itself of such brands as <a href="/wiki/Typhoo_Tea" class="mw-redirect" title="Typhoo Tea">Typhoo Tea</a>, <a href="/wiki/Kenco" title="Kenco">Kenco</a>, <a href="/wiki/Smash_(instant_mashed_potato)" title="Smash (instant mashed potato)">Smash</a> and <a href="/wiki/Hartley%27s" title="Hartley's">Hartley Chivers</a> jam.<a href="#cite_note-Hendry1999-38">[38]</a> It also saw Premier take the licence for production of Cadbury brand biscuits and drinking chocolate.<a href="#cite_note-Hendry1999-38">[38]</a> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Blue_plaque_Richard_Cadbury.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/7a/Blue_plaque_Richard_Cadbury.jpg/160px-Blue_plaque_Richard_Cadbury.jpg" decoding="async" width="160" height="169" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/7a/Blue_plaque_Richard_Cadbury.jpg/240px-Blue_plaque_Richard_Cadbury.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/7a/Blue_plaque_Richard_Cadbury.jpg/320px-Blue_plaque_Richard_Cadbury.jpg 2x" data-file-width="694" data-file-height="734" /></a><figcaption>An <a href="/wiki/English_Heritage" title="English Heritage">English Heritage</a> <a href="/wiki/Blue_plaque" title="Blue plaque">blue plaque</a> commemorating one of the founder's sons Richard Cadbury was installed in <a href="/wiki/Edgbaston" title="Edgbaston">Edgbaston</a>, Birmingham in 2002</figcaption></figure> Meanwhile, Schweppes switched its alliance in the UK from Pepsi to Coca-Cola, taking a 51 per cent stake in the joint venture Coca-Cola Schweppes.<a href="#cite_note-Hendry1999-38">[38]</a> The acquisition of <a href="/wiki/Canada_Dry" title="Canada Dry">Canada Dry</a> doubled its worldwide drinks market share, and it took a 30 per cent stake in <a href="/wiki/Dr_Pepper" title="Dr Pepper">Dr Pepper</a>.<a href="#cite_note-Hendry1999-38">[38]</a> As a result of these acquisitions, Cadbury Schweppes became the third largest soft drinks manufacturer in the world.<a href="#cite_note-Hendry1999-38">[38]</a> In August 1988, the company sold its U.S. confectionery operations to <a href="/wiki/The_Hershey_Company" title="The Hershey Company">Hershey's</a> for $284.5 million cash plus the assumption of $30 million in debt.<a href="#cite_note-39">[39]</a> In 1992, company chairman Sir <a href="/wiki/Adrian_Cadbury" title="Adrian Cadbury">Adrian Cadbury</a> produced the <a href="/wiki/Cadbury_Report" title="Cadbury Report">Cadbury Report</a> (via the Cadbury committee set up by the <a href="/wiki/London_Stock_Exchange" title="London Stock Exchange">London Stock Exchange</a>), a code of best practice which served as a basis for reform of <a href="/wiki/Corporate_governance" title="Corporate governance">corporate governance</a> around the world.<a href="#cite_note-Report-7">[7]</a> In 1993, Cadbury Schweppes acquired <a href="/wiki/A%26W_Root_Beer" title="A&W Root Beer">A&W</a>.<a href="#cite_note-40">[40]</a> In 1995, Cadbury Schweppes acquired <a href="/wiki/Dr_Pepper/Seven_Up" title="Dr Pepper/Seven Up">Dr Pepper/Seven-Up</a> Companies.<a href="#cite_note-41">[41]</a> In 1999, Cadbury Schweppes sold its worldwide beverage businesses to <a href="/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">The Coca-Cola Company</a> except in North America and continental Europe for $700 million.<a href="#cite_note-42">[42]</a> <a href="/wiki/Snapple" title="Snapple">Snapple</a>, Mistic and <a href="/wiki/Stewart%27s_Fountain_Classics" title="Stewart's Fountain Classics">Stewart's</a> (formerly Cable Car Beverage) were sold by <a href="/wiki/Wendy%27s/Arby%27s_Group" class="mw-redirect" title="Wendy's/Arby's Group">Triarc</a> to Cadbury Schweppes in 2000 for $1.45 billion.<a href="#cite_note-nyt-43">[43]</a> In October of that same year, Cadbury Schweppes purchased <a href="/wiki/RC_Cola" title="RC Cola">Royal Crown</a> from Triarc.<a href="#cite_note-44">[44]</a> In 2003, Cadbury Schweppes acquired Adams, the US chewing gum operations of <a href="/wiki/Pfizer_Inc" class="mw-redirect" title="Pfizer Inc">Pfizer Inc</a>., for $4.2 billion, making Cadbury the world's biggest confectionery company.<a href="#cite_note-45">[45]</a> In 2005, Cadbury Schweppes acquired <a href="/wiki/Green_%26_Black%27s" title="Green & Black's">Green & Black's</a> for £20 million.<a href="#cite_note-46">[46]</a> <div class="mw-heading mw-heading4"><h4 id="Schweppes_demerger">Schweppes demerger</h4>[<a href="/w/index.php?title=Cadbury&action=edit&section=5" title="Edit section: Schweppes demerger">edit</a>]</div> In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.<a href="#cite_note-47">[47]</a> The demerger took effect on 2 May 2008, with the drinks business becoming <a href="/wiki/Dr_Pepper_Snapple_Group" title="Dr Pepper Snapple Group">Dr Pepper Snapple Group</a> and Cadbury Schweppes <a href="/wiki/Public_limited_company" title="Public limited company">plc</a> becoming Cadbury plc.<a href="#cite_note-demerger-48">[48]</a> In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to <a href="/wiki/Asahi_Breweries" title="Asahi Breweries">Asahi Breweries</a>.<a href="#cite_note-49">[49]</a> <div class="mw-heading mw-heading3"><h3 id="2007–2010">2007–2010</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=6" title="Edit section: 2007–2010">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1273380762/mw-parser-output/.tmulti" /><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:214px;max-width:214px"><div class="trow"><div class="tsingle" style="width:212px;max-width:212px"><div class="thumbimage"><a href="/wiki/File:Cadbury%27s_Chocolate_Factory_-_geograph.org.uk_-_1754017.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Cadbury%27s_Chocolate_Factory_-_geograph.org.uk_-_1754017.jpg/210px-Cadbury%27s_Chocolate_Factory_-_geograph.org.uk_-_1754017.jpg" decoding="async" width="210" height="130" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Cadbury%27s_Chocolate_Factory_-_geograph.org.uk_-_1754017.jpg/315px-Cadbury%27s_Chocolate_Factory_-_geograph.org.uk_-_1754017.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Cadbury%27s_Chocolate_Factory_-_geograph.org.uk_-_1754017.jpg/420px-Cadbury%27s_Chocolate_Factory_-_geograph.org.uk_-_1754017.jpg 2x" data-file-width="1024" data-file-height="634" /></a></div><div class="thumbcaption">Cadbury's <a href="/wiki/Somerdale_Factory" title="Somerdale Factory">Somerdale Factory</a> located in Keynsham near Bristol, south west England (1921–2010)</div></div></div><div class="trow"><div class="tsingle" style="width:212px;max-width:212px"><div class="thumbimage"><a href="/wiki/File:Somerdale_Factory,_Keynsham,_through_trees.JPG" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/67/Somerdale_Factory%2C_Keynsham%2C_through_trees.JPG/210px-Somerdale_Factory%2C_Keynsham%2C_through_trees.JPG" decoding="async" width="210" height="158" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/67/Somerdale_Factory%2C_Keynsham%2C_through_trees.JPG/315px-Somerdale_Factory%2C_Keynsham%2C_through_trees.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/67/Somerdale_Factory%2C_Keynsham%2C_through_trees.JPG/420px-Somerdale_Factory%2C_Keynsham%2C_through_trees.JPG 2x" data-file-width="2865" data-file-height="2149" /></a></div><div class="thumbcaption">Cadbury's sign at Somerdale</div></div></div></div></div> In October 2007, Cadbury announced the closure of the <a href="/wiki/Somerdale_Factory" title="Somerdale Factory">Somerdale Factory</a>, in <a href="/wiki/Keynsham" title="Keynsham">Keynsham</a>, Somerset, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland.<a href="#cite_note-50">[50]</a> In 2008, Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to <a href="/wiki/Tangerine_Confectionery" class="mw-redirect" title="Tangerine Confectionery">Tangerine Confectionery</a> for £58 million. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.<a href="#cite_note-51">[51]</a> In mid-2009, Cadbury replaced some of the cocoa butter in their non-UK chocolate products with <a href="/wiki/Palm_oil" title="Palm oil">palm oil</a>. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers in both Australia and New Zealand, with consumers objecting to both the taste from the cheaper formulation, and the use of palm oil given its role in the destruction of rainforests. By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand and Australia, although palm oil is still listed as an ingredient in Cadbury's flavoured sugar syrup based fillings (where it referred to as 'vegetable oil').<a href="#cite_note-52">[52]</a> In addition, Cadbury stated it would source cocoa beans through <a href="/wiki/Fair_trade" title="Fair trade">Fair Trade</a> channels.<a href="#cite_note-53">[53]</a> In January 2010 prospective buyer Kraft pledged to honour Cadbury's commitment.<a href="#cite_note-54">[54]</a> <div class="mw-heading mw-heading3"><h3 id="Acquisition_and_subsidiary_(2009–present)">Acquisition and subsidiary (2009–present)</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=7" title="Edit section: Acquisition and subsidiary (2009–present)">edit</a>]</div> On 7 September 2009, <a href="/wiki/Kraft_Foods_Inc" class="mw-redirect" title="Kraft Foods Inc">Kraft Foods</a> made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company.<a href="#cite_note-55">[55]</a> Kraft launched a formal, hostile bid for Cadbury, valuing the firm at £9.8 billion on 9 November 2009.<a href="#cite_note-56">[56]</a> The UK <a href="/wiki/Secretary_of_State_for_Business,_Innovation_and_Skills" class="mw-redirect" title="Secretary of State for Business, Innovation and Skills">Business Secretary</a> <a href="/wiki/Peter_Mandelson" title="Peter Mandelson">Peter Mandelson</a> warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury.<a href="#cite_note-57">[57]</a> On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in order to finance the takeover.<a href="#cite_note-BBC_takeover-58">[58]</a> <a href="/wiki/The_Hershey_Company" title="The Hershey Company">The Hershey Company</a>, based in <a href="/wiki/Pennsylvania" title="Pennsylvania">Pennsylvania</a>, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos".<a href="#cite_note-Richardson_Guardian_Sweets-59">[59]</a> Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets.<a href="#cite_note-60">[60]</a> But on 22 January 2010, Hershey announced that it would not counter Kraft's final offer.<a href="#cite_note-61">[61]</a><a href="#cite_note-62">[62]</a><a href="#cite_note-63">[63]</a> The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union <a href="/wiki/Unite_the_Union" title="Unite the Union">Unite</a>,<a href="#cite_note-64">[64]</a> who fought against the acquisition of the company which, according to Prime Minister <a href="/wiki/Gordon_Brown" title="Gordon Brown">Gordon Brown</a>, was very important to the <a href="/wiki/Economy_of_the_United_Kingdom" title="Economy of the United Kingdom">British economy</a>.<a href="#cite_note-65">[65]</a> Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk",<a href="#cite_note-Richardson_Guardian_Sweets-59">[59]</a><a href="#cite_note-66">[66]</a><a href="#cite_note-67">[67]</a> and UK shareholders protested over the mergers and acquisitions advisory fees charged by banks. Cadbury's M&A advisers were <a href="/wiki/UBS" title="UBS">UBS</a>, <a href="/wiki/Goldman_Sachs" title="Goldman Sachs">Goldman Sachs</a> and <a href="/wiki/Morgan_Stanley" title="Morgan Stanley">Morgan Stanley</a>.<a href="#cite_note-68">[68]</a><a href="#cite_note-69">[69]</a><a href="#cite_note-70">[70]</a> Controversially, <a href="/wiki/Royal_Bank_of_Scotland_Group" class="mw-redirect" title="Royal Bank of Scotland Group">RBS</a>, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.<a href="#cite_note-71">[71]</a><a href="#cite_note-72">[72]</a> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Library_of_Birmingham_-_Cadbury_World_-_Shakepeare_Lives_(28159869416).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/62/Library_of_Birmingham_-_Cadbury_World_-_Shakepeare_Lives_%2828159869416%29.jpg/180px-Library_of_Birmingham_-_Cadbury_World_-_Shakepeare_Lives_%2828159869416%29.jpg" decoding="async" width="180" height="135" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/62/Library_of_Birmingham_-_Cadbury_World_-_Shakepeare_Lives_%2828159869416%29.jpg/270px-Library_of_Birmingham_-_Cadbury_World_-_Shakepeare_Lives_%2828159869416%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/62/Library_of_Birmingham_-_Cadbury_World_-_Shakepeare_Lives_%2828159869416%29.jpg/360px-Library_of_Birmingham_-_Cadbury_World_-_Shakepeare_Lives_%2828159869416%29.jpg 2x" data-file-width="4608" data-file-height="3456" /></a><figcaption><a href="/wiki/Cadbury_World" title="Cadbury World">Cadbury World</a> exhibition at the <a href="/wiki/Library_of_Birmingham" title="Library of Birmingham">Library of Birmingham</a>, July 2016. A tribute to <a href="/wiki/Shakespeare" class="mw-redirect" title="Shakespeare">Shakespeare</a> (born 22 miles (35 km) south east of the city), the miniature <a href="/wiki/Shakespeare%27s_Globe" title="Shakespeare's Globe">Shakespeare's Globe</a> theatre (left) and a manuscript are made from Cadbury chocolate.</figcaption></figure> On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the deal.<a href="#cite_note-73">[73]</a> Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. This was achieved on 5 February, and the company announced that Cadbury shares would be de-listed on 8 March.<a href="#cite_note-74">[74]</a> On 3 February, the Chairman <a href="/wiki/Roger_Carr_(businessman)" title="Roger Carr (businessman)">Roger Carr</a>, chief executive <a href="/wiki/Todd_Stitzer" title="Todd Stitzer">Todd Stitzer</a> and chief financial officer Andrew Bonfield<a href="#cite_note-75">[75]</a> all announced their resignations. Stitzer had worked at the company for 27 years.<a href="#cite_note-76">[76]</a> On 9 February, Kraft announced that it was planning to close the Somerdale Factory, <a href="/wiki/Keynsham" title="Keynsham">Keynsham</a>, with the loss of 400 jobs.<a href="#cite_note-77">[77]</a> The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice".<a href="#cite_note-78">[78]</a> On 22 April 2010, Phil Rumbol, the man behind the famous Cadbury <a href="/wiki/Gorilla_(advertisement)" title="Gorilla (advertisement)">Gorilla</a> advertisement, announced his plans to leave the Cadbury company in July following Kraft's takeover.<a href="#cite_note-79">[79]</a> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Thinktank_Birmingham_-_object_1974S02865.00002(2).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/07/Thinktank_Birmingham_-_object_1974S02865.00002%282%29.jpg/170px-Thinktank_Birmingham_-_object_1974S02865.00002%282%29.jpg" decoding="async" width="170" height="227" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/07/Thinktank_Birmingham_-_object_1974S02865.00002%282%29.jpg/255px-Thinktank_Birmingham_-_object_1974S02865.00002%282%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/07/Thinktank_Birmingham_-_object_1974S02865.00002%282%29.jpg/340px-Thinktank_Birmingham_-_object_1974S02865.00002%282%29.jpg 2x" data-file-width="768" data-file-height="1024" /></a><figcaption>An early Cadbury chocolate wrapping machine on display at <a href="/wiki/Thinktank,_Birmingham_Science_Museum" title="Thinktank, Birmingham Science Museum">Thinktank, Birmingham Science Museum</a></figcaption></figure> The <a href="/wiki/European_Commission" title="European Commission">European Commission</a> decided that Kraft would have to divest Cadbury's confectionery businesses in Poland (Wedel) and Romania (Kandia). In June 2010, the Polish division, Cadbury-Wedel, was sold to <a href="/wiki/Lotte_(conglomerate)" class="mw-redirect" title="Lotte (conglomerate)">Lotte</a> of Korea. As part of the deal Kraft kept the Cadbury, Hall's and other brands along with two plants in <a href="/wiki/Skarbimierz" class="mw-redirect" title="Skarbimierz">Skarbimierz</a>. Lotte took over the plant in <a href="/wiki/Warsaw" title="Warsaw">Warsaw</a> along with the <a href="/wiki/E_Wedel" class="mw-redirect" title="E Wedel">E Wedel</a> brand.<a href="#cite_note-80">[80]</a> Kandia was sold back to <a href="/wiki/Julius_Meinl" title="Julius Meinl">the Meinl family</a>, which had owned the brand from 2003 to 2007.<a href="#cite_note-81">[81]</a> On 4 August 2011, Kraft Foods announced it would be splitting into two companies beginning on 1 October 2012. The snack and confectionery business of Kraft became <a href="/wiki/Mondelez_International" title="Mondelez International">Mondelez International</a>, of which Cadbury would become a subsidiary.<a href="#cite_note-82">[82]</a><a href="#cite_note-83">[83]</a> In response to diminishing margins in early 2014, Mondelez hired <a href="/wiki/Accenture" title="Accenture">Accenture</a> to implement a US$3 billion cost-cutting programme of the company's assets including Cadbury and <a href="/wiki/Oreo" title="Oreo">Oreo</a>. Beginning in 2015, Mondelez began closing Cadbury factories in several developed countries including Ireland, Canada, the United States, and New Zealand and shifting production to "advantaged" country locations like China, India, Brazil, and Mexico. The closure of Cadbury factories in centres such as <a href="/wiki/Dublin" title="Dublin">Dublin</a>, <a href="/wiki/Montreal" title="Montreal">Montreal</a>, <a href="/wiki/Chicago" title="Chicago">Chicago</a>, <a href="/wiki/Philadelphia" title="Philadelphia">Philadelphia</a>, and <a href="/wiki/Dunedin" title="Dunedin">Dunedin</a> in New Zealand generated outcries from the local populations. The plan received approval from several market shareholders including the Australian and New Zealand banks <a href="/wiki/Westpac" title="Westpac">Westpac</a> and <a href="/wiki/ASB_Bank" title="ASB Bank">ASB Bank</a>.<a href="#cite_note-84">[84]</a><a href="#cite_note-85">[85]</a><a href="#cite_note-86">[86]</a> In January 2017, Cadbury became the official snack partner of the <a href="/wiki/Premier_League" title="Premier League">Premier League</a>, and sponsored the <a href="/wiki/Premier_League_Golden_Boot" title="Premier League Golden Boot">Premier League Golden Boot</a> and <a href="/wiki/Premier_League_Golden_Glove" title="Premier League Golden Glove">Premier League Golden Glove</a> awards.<a href="#cite_note-87">[87]</a> <div class="mw-heading mw-heading4"><h4 id="2024:_200th_anniversary">2024: 200th anniversary</h4>[<a href="/w/index.php?title=Cadbury&action=edit&section=8" title="Edit section: 2024: 200th anniversary">edit</a>]</div> On 8 January 2024, <a href="/wiki/Mondelez_International" title="Mondelez International">Mondelez International</a> announced plans to celebrate the 200th anniversary of Cadbury, including: promotions, celebrations, and seven retro packaging designs for its Cadbury Dairy Milk bars.<a href="#cite_note-88">[88]</a> On 23 December 2024, it was announced that after 170 years since the reign of <a href="/wiki/Queen_Victoria" title="Queen Victoria">Queen Victoria</a>, Cadbury would now no longer hold its <a href="/wiki/Royal_warrant_of_appointment_(United_Kingdom)" title="Royal warrant of appointment (United Kingdom)">Royal Warrant</a> under <a href="/wiki/King_Charles_III" class="mw-redirect" title="King Charles III">King Charles III</a>. In a statement by a Mondelez spokesperson: "Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK [...] to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision."<a href="#cite_note-89">[89]</a> <div class="mw-heading mw-heading2"><h2 id="Operations">Operations</h2>[<a href="/w/index.php?title=Cadbury&action=edit&section=9" title="Edit section: Operations">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="Head_office">Head office</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=10" title="Edit section: Head office">edit</a>]</div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury%27s_-_large_office_block_-_geograph.org.uk_-_961892.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Cadbury%27s_-_large_office_block_-_geograph.org.uk_-_961892.jpg/220px-Cadbury%27s_-_large_office_block_-_geograph.org.uk_-_961892.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Cadbury%27s_-_large_office_block_-_geograph.org.uk_-_961892.jpg/330px-Cadbury%27s_-_large_office_block_-_geograph.org.uk_-_961892.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Cadbury%27s_-_large_office_block_-_geograph.org.uk_-_961892.jpg/440px-Cadbury%27s_-_large_office_block_-_geograph.org.uk_-_961892.jpg 2x" data-file-width="640" data-file-height="480" /></a><figcaption>Cadbury's office block in <a href="/wiki/Bournville" title="Bournville">Bournville</a></figcaption></figure> Cadbury has its head office at Cadbury House in the Uxbridge Business Park in <a href="/wiki/Uxbridge" title="Uxbridge">Uxbridge</a>, <a href="/wiki/Greater_London" title="Greater London">Greater London</a>, England.<a href="#cite_note-90">[90]</a><a href="#cite_note-91">[91]</a> The company occupies 84,000 square feet (7,800 m2) of leased space inside Building 3 of the business park,<a href="#cite_note-PropertyWeek-92">[92]</a> which it shares with Mondelez's UK division.<a href="#cite_note-93">[93]</a> After acquiring Cadbury, Kraft confirmed that the company would remain at Cadbury House.<a href="#cite_note-94">[94]</a> Cadbury relocated to Uxbridge Business Park from its previous head office at 25 Berkeley Square in <a href="/wiki/Mayfair" title="Mayfair">Mayfair</a>, <a href="/wiki/City_of_Westminster" title="City of Westminster">City of Westminster</a> in 2007 as a cost-saving measure.<a href="#cite_note-Telegraph2-95">[95]</a><a href="#cite_note-96">[96]</a> In 1992, the company leased the space for £55 per square foot (0.093 m2);<a href="#cite_note-PropertyWeek-92">[92]</a> by 2002 this had reached £68.75 per square foot.<a href="#cite_note-Telegraph2-95">[95]</a> <div class="mw-heading mw-heading3"><h3 id="Production_sites">Production sites</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=11" title="Edit section: Production sites">edit</a>]</div> <div class="mw-heading mw-heading4"><h4 id="Bournville">Bournville</h4>[<a href="/w/index.php?title=Cadbury&action=edit&section=12" title="Edit section: Bournville">edit</a>]</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:George_Cadbury1917.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e9/George_Cadbury1917.jpg/170px-George_Cadbury1917.jpg" decoding="async" width="170" height="219" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e9/George_Cadbury1917.jpg/255px-George_Cadbury1917.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e9/George_Cadbury1917.jpg/340px-George_Cadbury1917.jpg 2x" data-file-width="1096" data-file-height="1412" /></a><figcaption>The founder's son <a href="/wiki/George_Cadbury" title="George Cadbury">George Cadbury</a> established Bournville</figcaption></figure> Located four miles (6.4 km) south of Birmingham in England, the Cadbury plant in <a href="/wiki/Bournville" title="Bournville">Bournville</a> was opened in 1879 by company founder John Cadbury's son <a href="/wiki/George_Cadbury" title="George Cadbury">George</a>, whose aim was that one-tenth of the Bournville estate should be "laid out and used as parks, recreation grounds and open space." It subsequently became known as "the factory in a garden".<a href="#cite_note-97">[97]</a> Cadbury's dark chocolate bar, <a href="/wiki/Bournville_(chocolate_bar)" class="mw-redirect" title="Bournville (chocolate bar)">Bournville</a>, is named after the model village, and was first sold in 1908.<a href="#cite_note-98">[98]</a> Bournville employs almost 1,000 people.<a href="#cite_note-bournville-99">[99]</a> In 2014, Mondelez announced a £75 million investment in the site,<a href="#cite_note-bournville-99">[99]</a> with Cadbury stating it "reinforces Bournville's position at the heart of the British chocolate industry".<a href="#cite_note-100">[100]</a> Bournville is home to Mondelez's Global Centre of Excellence for chocolate research and development, so every new chocolate product created by Cadbury starts life at the Birmingham plant.<a href="#cite_note-bournville-99">[99]</a> <div class="mw-heading mw-heading2"><h2 id="Markets">Markets</h2>[<a href="/w/index.php?title=Cadbury&action=edit&section=13" title="Edit section: Markets">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="United_Kingdom">United Kingdom</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=14" title="Edit section: United Kingdom">edit</a>]</div> The confectionery business in the UK is called Cadbury (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK. Mondelez also sells biscuits bearing the Cadbury brand, such as <a href="/wiki/Cadbury_Fingers" title="Cadbury Fingers">Cadbury Fingers</a>. Mondelez also owns <a href="/wiki/J._S._Fry_%26_Sons" title="J. S. Fry & Sons">Fry's</a> and <a href="/wiki/Maynards_Bassetts" title="Maynards Bassetts">Maynards Bassetts</a> (created by merging <a href="/wiki/Bassett%27s" title="Bassett's">Bassett's</a> with <a href="/wiki/Maynards" title="Maynards">Maynards</a>).<a href="#cite_note-101">[101]</a> Ice cream based on Cadbury products, like <a href="/wiki/99_Flake" title="99 Flake">99 Flake</a>, is made under licence by <a href="/wiki/Frederick%27s_Dairies" title="Frederick's Dairies">Frederick's Dairies</a>. Cadbury cakes and chocolate spread are manufactured under licence by <a href="/wiki/Premier_Foods" title="Premier Foods">Premier Foods</a>, but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in <a href="/wiki/Worcester,_England" title="Worcester, England">Worcester</a> and <a href="/wiki/Moreton,_Merseyside" title="Moreton, Merseyside">Moreton</a> on the <a href="/wiki/Wirral_Peninsula" title="Wirral Peninsula">Wirral</a>, with distribution depots throughout the UK. Other Kraft subsidiaries in the UK include Cadbury Two LLP, Cadbury UK Holdings Limited, Cadbury US Holdings Limited, Cadbury Four LLP, Cadbury Holdings Limited, and Cadbury One LLP. According to the environmental charity <a href="/wiki/Keep_Britain_Tidy" title="Keep Britain Tidy">Keep Britain Tidy</a>, Cadbury chocolate wrappers along with <a href="/wiki/Walkers_(snack_foods)" title="Walkers (snack foods)">Walkers</a> crisps packets and <a href="/wiki/Coca-Cola" title="Coca-Cola">Coca-Cola</a> cans were the three top brands that were the most common pieces of rubbish found in UK streets in 2013.<a href="#cite_note-102">[102]</a> In 2014, <a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Cadbury Dairy Milk</a> was ranked the best-selling chocolate bar in the UK.<a href="#cite_note-103">[103]</a> A 2018 <a href="/wiki/YouGov" title="YouGov">YouGov</a> poll saw Cadbury's <a href="/wiki/Digestive_biscuit#Chocolate_digestives" title="Digestive biscuit">Chocolate Digestives</a> ranked the second most popular <a href="/wiki/Biscuit" title="Biscuit">biscuit</a> in the UK after <a href="/wiki/McVitie%27s" title="McVitie's">McVitie's</a> Chocolate Digestives.<a href="#cite_note-104">[104]</a> <div class="mw-heading mw-heading3"><h3 id="Ireland">Ireland</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=15" title="Edit section: Ireland">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Cadbury_Ireland" title="Cadbury Ireland">Cadbury Ireland</a></div> Cadbury Ireland Limited is based in <a href="/wiki/Coolock" title="Coolock">Coolock</a> in <a href="/wiki/Dublin" title="Dublin">Dublin</a>, where the headquarters of Cadbury Ireland are located, and <a href="/wiki/Rathmore,_County_Kerry" title="Rathmore, County Kerry">Rathmore, County Kerry</a>. Products made by Cadbury in Ireland include Cadbury Dairy Milk Range, Cadbury Twirl, Cadbury Cadbury Snacks Range Flake and <a href="/wiki/Boost_(chocolate_bar)" title="Boost (chocolate bar)">Boost</a> (formerly Moro). Cadbury used to produce the Time Out bar in Ireland for the European market however this production was moved to Poland.<a href="#cite_note-105">[105]</a> <div class="mw-heading mw-heading3"><h3 id="United_States">United States</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=16" title="Edit section: United States">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1242257876" /><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Cadbury USA</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><a href="/wiki/File:Cadbury_(2020).svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Cadbury_%282020%29.svg/200px-Cadbury_%282020%29.svg.png" decoding="async" width="200" height="75" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Cadbury_%282020%29.svg/300px-Cadbury_%282020%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/a/a4/Cadbury_%282020%29.svg/400px-Cadbury_%282020%29.svg.png 2x" data-file-width="672" data-file-height="251" /></a></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiary</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category">manufacture of cocoa, chocolate and sugar confectionery <a href="https://www.wikidata.org/wiki/Q6677525?uselang=en#P452" title="Edit this on Wikidata"><img alt="Edit this on Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">December 2002; 22 years ago (2002-12)</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Parsippany-Troy_Hills,_New_Jersey" class="mw-redirect" title="Parsippany-Troy Hills, New Jersey">Parsippany-Troy Hills, New Jersey</a></div>, <div class="ib-company-country country-name">U.S.</div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><a href="/wiki/Cadbury_Creme_Egg" title="Cadbury Creme Egg">Cadbury Creme Egg</a>, <a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Cadbury Dairy Milk</a>, <a href="/wiki/Mini_Eggs" title="Mini Eggs">Mini Eggs</a></td></tr><tr><th scope="row" class="infobox-label">Brands</th><td class="infobox-data"><a href="/wiki/The_Hershey_Company" title="The Hershey Company">Hershey</a> (licensee)</td></tr><tr><th scope="row" class="infobox-label">Owners</th><td class="infobox-data"><a href="/wiki/Mondelez_International" title="Mondelez International">Mondelez International</a></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data">Cadbury plc</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://www.cadburyusa.com/en_us/home.html">cadburyusa.com</a></td></tr></tbody></table> Cadbury USA produces <a href="/wiki/Candy" title="Candy">candy</a>, <a href="/wiki/Chewing_gum" title="Chewing gum">gum</a>, <a href="/wiki/Mint_(candy)" title="Mint (candy)">breath mints</a> and <a href="/wiki/Cough_drops" class="mw-redirect" title="Cough drops">cough drops</a>. It is headquartered in <a href="/wiki/Parsippany,_New_Jersey" class="mw-redirect" title="Parsippany, New Jersey">Parsippany, New Jersey</a>. The company was formed after the then Cadbury Schweppes purchased the Adams brand from <a href="/wiki/Pfizer" title="Pfizer">Pfizer</a> in December 2002 for US$4.2 billion. <a href="/wiki/American_Chicle_Company" title="American Chicle Company">American Chicle</a> was purchased by <a href="/wiki/Warner%E2%80%93Lambert" title="Warner–Lambert">Warner–Lambert</a> in 1962; Warner-Lambert renamed the unit Adams in 1997 and merged with <a href="/wiki/Pfizer" title="Pfizer">Pfizer</a> in 2000. In 1978, Cadbury merged with <a href="/wiki/Peter_Paul_Candy_Manufacturing_Company" title="Peter Paul Candy Manufacturing Company">Peter Paul</a>, makers of <a href="/wiki/Mounds_(candy)" class="mw-redirect" title="Mounds (candy)">Mounds</a> and <a href="/wiki/Almond_Joy" title="Almond Joy">Almond Joy</a>.<a href="#cite_note-hershey-106">[106]</a> In 1988, <a href="/wiki/The_Hershey_Company" title="The Hershey Company">The Hershey Company</a> acquired the U.S. rights to its chocolate business. Accordingly, although the Cadbury group's chocolate products have been sold in the U.S. since 1988, they are manufactured by Hershey, causing complaints by consumers, who claim the Hershey-made products are inferior to the originals.<a href="#cite_note-107">[107]</a> Before the May 2008 demerger, the North American business also contained beverage unit <a href="/wiki/Cadbury_Schweppes_Americas_Beverages" class="mw-redirect" title="Cadbury Schweppes Americas Beverages">Cadbury Schweppes Americas Beverages</a>. In 1982, Cadbury Schweppes purchased the <a href="/wiki/Mott%27s" title="Mott's">Duffy-Mott</a> Company.<a href="#cite_note-108">[108]</a> Cadbury USA's products include: Maynards <style data-mw-deduplicate="TemplateStyles:r1184024115">.mw-parser-output .div-col{margin-top:0.3em;column-width:30em}.mw-parser-output .div-col-small{font-size:90%}.mw-parser-output .div-col-rules{column-rule:1px solid #aaa}.mw-parser-output .div-col dl,.mw-parser-output .div-col ol,.mw-parser-output .div-col ul{margin-top:0}.mw-parser-output .div-col li,.mw-parser-output .div-col dd{page-break-inside:avoid;break-inside:avoid-column}</style><div class="div-col" style="column-width: 20em;"> <ul><li><a href="/wiki/Wine_gum" title="Wine gum">Wine Gums</a> (original and Sour)</li> <li><a href="/wiki/Swedish_Fish" title="Swedish Fish">Swedish Fish</a></li> <li><a href="/wiki/Swedish_berries" class="mw-redirect" title="Swedish berries">Swedish Berries</a></li> <li>Juicy Squirts (Sours, Citrus, and Berry)</li> <li>Original <a href="/wiki/Gummies" class="mw-redirect" title="Gummies">Gummies</a></li> <li>Fuzzy Peach</li> <li>Sour Chillers</li> <li><a href="/wiki/Sour_Patch_Kids" title="Sour Patch Kids">Sour Patch Kids</a></li> <li>Mini Fruit Gums</li> <li>Sour Cherry Blasters</li> <li>Fruit Mania</li> <li>Bassett's <a href="/wiki/Liquorice_allsorts" title="Liquorice allsorts">Liquorice Allsorts</a></li></ul> </div> Chocolate-related <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115" /><div class="div-col" style="column-width: 20em;"> <ul><li><a href="/wiki/Cadbury_Creme_Egg" title="Cadbury Creme Egg">Creme egg</a></li> <li><a href="/wiki/Caramello" class="mw-redirect" title="Caramello">Caramello</a></li> <li>Royal Dark</li> <li><a href="/wiki/Dairy_Milk" class="mw-redirect" title="Dairy Milk">Dairy Milk</a></li></ul> </div> Gum <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115" /><div class="div-col" style="column-width: 20em;"> <ul><li><a href="/wiki/Black_Jack_(gum)" title="Black Jack (gum)">Black Jack</a> chewing gum</li> <li><a href="/wiki/Bubbaloo" title="Bubbaloo">Bubbaloo</a> bubble gum</li> <li><a href="/wiki/Bubblicious" title="Bubblicious">Bubblicious</a> bubble gum</li> <li><a href="/wiki/Chiclets" title="Chiclets">Chiclets</a></li> <li><a href="/wiki/Clorets" title="Clorets">Clorets</a></li> <li><a href="/wiki/Dentyne" title="Dentyne">Dentyne</a></li> <li><a href="/wiki/Freshen_Up_Gum" class="mw-redirect" title="Freshen Up Gum">Freshen Up Gum</a></li> <li>Sour Cherry Gum (Limited)</li> <li>Sour Apple Gum (Limited)</li> <li><a href="/wiki/Stride_(gum)" title="Stride (gum)">Stride</a></li> <li><a href="/wiki/Trident_(gum)" title="Trident (gum)">Trident</a></li></ul> </div> Other <ul><li><a href="/wiki/Certs" title="Certs">Certs</a> breath mints</li> <li><a href="/wiki/Halls_(cough_drop)" title="Halls (cough drop)">Halls (cough drop)</a></li></ul> Discontinued products <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115" /><div class="div-col" style="column-width: 20em;"> <ul><li><a href="/wiki/Beemans_gum" title="Beemans gum">Beemans</a> chewing gum</li> <li><a href="/wiki/Cinn*a*Burst" class="mw-redirect" title="Cinn*a*Burst">Cinn*a*Burst</a> gum</li> <li>Clove gum</li> <li>Fruit*a*Burst gum</li> <li>Mint*a*Burst gum</li> <li>Sparkies</li></ul> </div> <div class="mw-heading mw-heading3"><h3 id="Australia">Australia</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=17" title="Edit section: Australia">edit</a>]</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Cooee_Cadbury_plant_20170526-001.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b8/Cooee_Cadbury_plant_20170526-001.jpg/220px-Cooee_Cadbury_plant_20170526-001.jpg" decoding="async" width="220" height="108" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b8/Cooee_Cadbury_plant_20170526-001.jpg/330px-Cooee_Cadbury_plant_20170526-001.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b8/Cooee_Cadbury_plant_20170526-001.jpg/440px-Cooee_Cadbury_plant_20170526-001.jpg 2x" data-file-width="3928" data-file-height="1936" /></a><figcaption>Milk processing plant at Cooee, Burnie, Tasmania</figcaption></figure> Cadbury's products were first imported into Australia as early as 1853 when 3 cases of Cadbury's cocoa and chocolate were advertised for sale in <a href="/wiki/Adelaide" title="Adelaide">Adelaide</a>.<a href="#cite_note-109">[109]</a> Cadbury's first overseas order in 1881 was made for the Australian market. In 1919, as part of its plans to expand internationally, the company decided to build a factory in Australia. Tasmania was chosen as the location of Cadbury's first factory outside of the United Kingdom, due to its close proximity to the city of <a href="/wiki/Hobart" title="Hobart">Hobart</a>, good source of inexpensive hydro-electricity and plentiful supply of high-quality fresh milk. <a href="/wiki/Cadbury%27s_Chocolate_Factory,_Tasmania" title="Cadbury's Chocolate Factory, Tasmania">Cadbury's Claremont</a> was modelled on Bournville, with its own village and sporting facilities.<a href="#cite_note-110">[110]</a><a href="#cite_note-111">[111]</a> The first products from Claremont were sold in 1922.<a href="#cite_note-112">[112]</a> Cadbury's Claremont was once a popular tourist attraction and operated daily tours; however, the factory ceased running full tours mid-2008, citing health and safety reasons.<a href="#cite_note-113">[113]</a> Cadbury has been upgrading its manufacturing facility at Claremont, Tasmania, Australia, since 2001.<a href="#cite_note-114">[114]</a> Cadbury's Claremont is the largest chocolate factory in the Southern Hemisphere,<a href="#cite_note-115">[115]</a> producing a company-record of over 58,000 tonnes (57,000 long tons; 64,000 short tons) of chocolate in 2021.<a href="#cite_note-hit.com.au-116">[116]</a> Cadbury also operates a milk-processing plant in <a href="/wiki/Cooee,_Tasmania" title="Cooee, Tasmania">Cooee, Tasmania</a> and two other factories in <a href="/wiki/Melbourne" title="Melbourne">Melbourne</a>, <a href="/wiki/Victoria_(Australia)" class="mw-redirect" title="Victoria (Australia)">Victoria</a> (<a href="/wiki/Ringwood,_Victoria" title="Ringwood, Victoria">Ringwood</a> and <a href="/wiki/Scoresby,_Victoria" title="Scoresby, Victoria">Scoresby</a>). On 27 February 2009, the confectionery and beverages businesses of Cadbury Schweppes in Australia were formally separated and the beverages business began operating as <a href="/wiki/Schweppes_Australia" title="Schweppes Australia">Schweppes Australia</a> Pty Ltd. In April 2009, Schweppes Australia was acquired by <a href="/wiki/Asahi_Breweries" title="Asahi Breweries">Asahi Breweries</a>.<a href="#cite_note-117">[117]</a> In 2015, the Australian Cadbury factory, located in <a href="/wiki/Hobart" title="Hobart">Hobart</a>, reduced its work force by 80<a href="#cite_note-118">[118]</a> and in 2017 closed its visitor's centre.<a href="#cite_note-Easter2-119">[119]</a> In August 2017, Cadbury announced that 50 workers will be shed from its Hobart factory.<a href="#cite_note-120">[120]</a> Within Australia there is debate regarding <a href="/wiki/Halal_certification_in_Australia" title="Halal certification in Australia">halal certification</a>. Many of Cadbury's products are halal certified.<a href="#cite_note-121">[121]</a> This certification has generated controversy, especially from One Nation politician <a href="/wiki/Pauline_Hanson" title="Pauline Hanson">Pauline Hanson</a>.<a href="#cite_note-122">[122]</a><a href="#cite_note-123">[123]</a> <div class="mw-heading mw-heading3"><h3 id="New_Zealand">New Zealand</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=18" title="Edit section: New Zealand">edit</a>]</div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury_buildings,_Dunedin,_NZ.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/14/Cadbury_buildings%2C_Dunedin%2C_NZ.JPG/220px-Cadbury_buildings%2C_Dunedin%2C_NZ.JPG" decoding="async" width="220" height="139" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/14/Cadbury_buildings%2C_Dunedin%2C_NZ.JPG/330px-Cadbury_buildings%2C_Dunedin%2C_NZ.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/14/Cadbury_buildings%2C_Dunedin%2C_NZ.JPG/440px-Cadbury_buildings%2C_Dunedin%2C_NZ.JPG 2x" data-file-width="1883" data-file-height="1193" /></a><figcaption>Former factory in Dunedin</figcaption></figure> Cadbury had also operated a factory in <a href="/wiki/Dunedin" title="Dunedin">Dunedin</a> in New Zealand's <a href="/wiki/South_Island" title="South Island">South Island</a> until its closure in March 2018. In 1930, Cadbury partnered with local confectionery businessman Richard Hudson, who owned a chocolate, confectionery, biscuit factory on Castle Street. Hudson's factory was rebranded as Cadbury Hudson and later became known as the Cadbury Confectionery.<a href="#cite_note-124">[124]</a><a href="#cite_note-ODT_Editorial_17_Feb_2017-125">[125]</a><a href="#cite_note-126">[126]</a> Cadbury later established a second factory in <a href="/wiki/Auckland" title="Auckland">Auckland</a> in the <a href="/wiki/North_Island" title="North Island">North Island</a>. In 2003, Cadbury established a tourist attraction on the premises of the Dunedin factory known as <a href="/wiki/Cadbury_World" title="Cadbury World">Cadbury World</a>, which featured a large chocolate waterfall. In 2007, Cadbury closed down its Auckland factory, leading to the loss of 200 jobs. In 2009, the Cadbury Dunedin factory attracted criticism from consumers and local environmentalists when it replaced <a href="/wiki/Cocoa_butter" title="Cocoa butter">cocoa butter</a> with palm oil. In response, the company backtracked but still retained palm oil as a filling in some ingredients. Over the next several years, Cadbury began downsizing its products, including trimming chocolate blocks in 2015.<a href="#cite_note-127">[127]</a> On 16 February 2017, it was reported that Cadbury would be closing its factory in Dunedin, New Zealand by March 2018. This is estimated to lead to the loss of 350 jobs. Amanda Banfield, Mondelez's vice-president for Australia, New Zealand, and Japan, clarified that the closure was done due to Mondelez's decision to shift chocolate manufacturing to Cadbury's Australian factories.<a href="#cite_note-ODT_Editorial_17_Feb_2017-125">[125]</a><a href="#cite_note-128">[128]</a><a href="#cite_note-129">[129]</a> However, Mondelez has also confirmed that Dunedin's Cadbury World tourist attraction would remain open due to its popularity with tourists.<a href="#cite_note-130">[130]</a> Following four weeks of consultations with local Cadbury employees, the <a href="/wiki/Mayor_of_Dunedin" title="Mayor of Dunedin">Mayor of Dunedin</a> <a href="/wiki/Dave_Cull" title="Dave Cull">Dave Cull</a>, and local trade union representatives, Banfield confirmed that the closure would go ahead the following year due to the lack of viable options to continue production in New Zealand. She also confirmed that Cadbury would offer a redundancy support package to staff and would also sponsor staff willing to move to Australia to work. Mondelez also confirmed that it was looking for a third-party manufacturer to continue making Cadbury's New Zealand brands Pineapple Lumps, Jaffas, Chocolate Fish and Buzz Bar.<a href="#cite_note-131">[131]</a> In early June 2017, local city councillor Jim O'Malley and a group of volunteers launched a <a href="/wiki/Crowdfunding" title="Crowdfunding">crowdfunding</a> campaign to keep the Dunedin factory running on a portion of the site.<a href="#cite_note-132">[132]</a> They formed a group called Dunedin Manufacturing Holdings (DMH). Despite generating NZ$6 million in funds, DMH abandoned its bid on 22 June due to Mondelez's stringent production and supply requirements and difficulties in acquiring manpower and machinery. Mondelez has also indicated that it is negotiating with two local chocolate companies to ensure the production of iconic local brands such as Pineapple Lumps, Jaffas, Chocolate Fish, Buzz Bars, and Pinky Bars in New Zealand.<a href="#cite_note-133">[133]</a> On 17 October 2017, Cadbury announced that it would be shifting all production of its New Zealand brands to Australia after failing to find a local supplier. The termination of New Zealand production took effect in March 2018. Mondelez's New Zealand country head James Kane confirmed the shift on the grounds that the production of Cadbury products would require certain technologies, production processes and skills that local New Zealand manufacturers lacked.<a href="#cite_note-134">[134]</a><a href="#cite_note-135">[135]</a> On 4 May, it was reported that the Dunedin Cadbury World would be closing down after the <a href="/wiki/Ministry_of_Health_(New_Zealand)" title="Ministry of Health (New Zealand)">Ministry of Health</a> purchased the entire former Cadbury factory site to make way for a <a href="/wiki/Dunedin_Hospital" title="Dunedin Hospital">new public hospital</a>. Mondelez area vice-president Banfield confirmed that Cadbury had sold the former factory site to the Ministry of Health for an undisclosed amount.<a href="#cite_note-136">[136]</a><a href="#cite_note-137">[137]</a><a href="#cite_note-138">[138]</a> <div class="mw-heading mw-heading3"><h3 id="Canada">Canada</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=19" title="Edit section: Canada">edit</a>]</div> Cadbury's Canadian head office is located in Toronto. Cadbury Canada produce and import several products that are sold under the Cadbury and Maynards labels, including the following: <style data-mw-deduplicate="TemplateStyles:r1216972533">.mw-parser-output .col-begin{border-collapse:collapse;padding:0;color:inherit;width:100%;border:0;margin:0}.mw-parser-output .col-begin-small{font-size:90%}.mw-parser-output .col-break{vertical-align:top;text-align:left}.mw-parser-output .col-break-2{width:50%}.mw-parser-output .col-break-3{width:33.3%}.mw-parser-output .col-break-4{width:25%}.mw-parser-output .col-break-5{width:20%}@media(max-width:720px){.mw-parser-output .col-begin,.mw-parser-output .col-begin>tbody,.mw-parser-output .col-begin>tbody>tr,.mw-parser-output .col-begin>tbody>tr>td{display:block!important;width:100%!important}.mw-parser-output .col-break{padding-left:0!important}}</style><div> <table class="col-begin" role="presentation"> <tbody><tr> <td class="col-break"> <ul><li>Cadbury <ul><li>Cadbury Coconut</li> <li><a href="/wiki/Cadbury_Caramilk#Canada" class="mw-redirect" title="Cadbury Caramilk">Caramilk</a></li> <li>Creme Egg</li> <li><a href="/wiki/Crispy_Crunch" title="Crispy Crunch">Crispy Crunch</a></li> <li><a href="/wiki/Crunchie" title="Crunchie">Crunchie</a></li> <li><a href="/wiki/Dairy_Milk" class="mw-redirect" title="Dairy Milk">Dairy Milk</a> (various flavours)</li> <li>Flake</li> <li><a href="/wiki/Mini_Eggs" title="Mini Eggs">Mini Eggs</a> (also appear in a <a href="/wiki/Tim_Hortons" title="Tim Hortons">Tim Hortons</a> doughnut)</li> <li>Mr. Big</li> <li>Pep</li> <li><a href="/wiki/Wunderbar_(chocolate_bar)" class="mw-redirect" title="Wunderbar (chocolate bar)">Wunderbar</a> (aka Starbar)</li></ul></li></ul> </td> <td class="col-break"> <ul><li><a href="/wiki/Maynards" title="Maynards">Maynards</a> <ul><li><a href="/wiki/Wine_Gums" class="mw-redirect" title="Wine Gums">Wine Gums</a></li> <li>Sour Wine Gums</li> <li>Swedish Berries</li> <li><a href="/wiki/Swedish_Fish" title="Swedish Fish">Swedish Fish</a></li> <li>Sour Patch Kids</li> <li>Juicy Squirts</li></ul></li></ul> </td></tr></tbody></table></div> Cadbury Canada is now part of <a href="/wiki/Mondelez_International" title="Mondelez International">Mondelez Canada</a> and products are featured on the Snackworks website. <div class="mw-heading mw-heading3"><h3 id="India">India</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=20" title="Edit section: India">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1242257876" /><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Cadbury India</caption><tbody><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category">Manufacture of cocoa, chocolate and sugar confectionery</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">19 July 1948</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="/wiki/Mumbai" title="Mumbai">Mumbai</a>, India</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent">Anand Kripalu, <a href="/wiki/Managing_director" class="mw-redirect" title="Managing director">managing director</a><a href="#cite_note-139">[139]</a></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Cadbury Dairy Milk</a>, 5-star, Perk, Gems, Eclairs, <a href="/wiki/Oreo" title="Oreo">Oreo</a> and <a href="/wiki/Bournvita" title="Bournvita">Bournvita</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">2000</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="http://cadburygifting.in">cadburygifting.in</a></td></tr></tbody></table> In 1948, Cadbury India began its operations in India by importing chocolates. On 19 July 1948, Cadbury was incorporated in India. It now has manufacturing facilities in <a href="/wiki/Thane" title="Thane">Thane</a>, Induri (<a href="/wiki/Pune" title="Pune">Pune</a>) and <a href="/wiki/Malanpur" title="Malanpur">Malanpur</a> (<a href="/wiki/Bhind" title="Bhind">Bhind</a>), <a href="/wiki/Hyderabad" title="Hyderabad">Hyderabad</a>, <a href="/wiki/Bangalore" class="mw-redirect" title="Bangalore">Bangalore</a> and Baddi (<a href="/wiki/Himachal_Pradesh" title="Himachal Pradesh">Himachal Pradesh</a>) and sales offices in <a href="/wiki/New_Delhi" title="New Delhi">New Delhi</a>, <a href="/wiki/Mumbai" title="Mumbai">Mumbai</a>, <a href="/wiki/Kolkata" title="Kolkata">Kolkata</a> and <a href="/wiki/Chennai" title="Chennai">Chennai</a>. The corporate head office is in <a href="/wiki/Mumbai" title="Mumbai">Mumbai</a>. The head office is presently situated at <a href="/wiki/Pedder_Road" class="mw-redirect" title="Pedder Road">Pedder Road</a>, Mumbai, under the name of "Cadbury House". Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with the <a href="/wiki/Kerala_Agricultural_University" title="Kerala Agricultural University">Kerala Agricultural University</a> to undertake cocoa research.<a href="#cite_note-140">[140]</a><a href="#cite_note-141">[141]</a> Currently, Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. Its products include <a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Cadbury Dairy Milk</a>, Dairy Milk Silk, <a href="/wiki/Bournville_(chocolate_bar)" class="mw-redirect" title="Bournville (chocolate bar)">Bournville</a>, Temptations, Perk, <a href="/wiki/Cadbury_Eclairs" title="Cadbury Eclairs">Eclairs</a>, <a href="/wiki/Bournvita" title="Bournvita">Bournvita</a>, Celebrations, Gems, Bubbaloo, Cadbury Dairy Milk Shots, <a href="/wiki/Halls_(cough_drop)" title="Halls (cough drop)">Halls</a>, Bilkul, <a href="/wiki/Tang_(drink)" class="mw-redirect" title="Tang (drink)">Tang</a>, and <a href="/wiki/Oreo" title="Oreo">Oreo</a>.<a href="#cite_note-142">[142]</a><a href="#cite_note-143">[143]</a> It is the Indian market leader in the chocolate confectionery business with a market share of over 70%.<a href="#cite_note-144">[144]</a> On 21 April 2014, Cadbury India changed its name to Mondelez India Foods Limited.<a href="#cite_note-145">[145]</a> In 2017, Cadbury/Mondelez agreed to pay a $13 million FCPA penalty for making illicit payments to government officials to obtain licences and approvals to build a factory in Baddi.<a href="#cite_note-146">[146]</a><a href="#cite_note-147">[147]</a> <div class="mw-heading mw-heading4"><h4 id="Issues">Issues</h4>[<a href="/w/index.php?title=Cadbury&action=edit&section=21" title="Edit section: Issues">edit</a>]</div> In 2003, Businessworld in India reported there were 'Insects found in Cadbury's chocolates'.<a href="#cite_note-148">[148]</a> In 2021, <a href="/wiki/Central_Bureau_of_Investigation" title="Central Bureau of Investigation">Central Bureau of Investigation</a> (CBI) carried out raids in <a href="/wiki/Haryana" title="Haryana">Haryana</a> and Himachal on Cadbury India Ltd premises.<a href="#cite_note-149">[149]</a><a href="#cite_note-150">[150]</a> CBI filed FIR against Cadbury for corruption in connection with obtaining Himachal factory licence. CBI said Cadbury allegedly conspired with central excise officials between 2009 and 2011 and availed <a href="/wiki/Excise" title="Excise">excise</a> benefits to the tune of Rs 241 crore for its new unit in <a href="/wiki/Himachal_Pradesh" title="Himachal Pradesh">Himachal Pradesh</a>.<a href="#cite_note-151">[151]</a> <div class="mw-heading mw-heading3"><h3 id="Malta">Malta</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=22" title="Edit section: Malta">edit</a>]</div> In 2012, Alf Mizzi & Sons Marketing (Ltd) took over the importation and distribution of Cadbury, as well as several other Mondelez brands. Most of the Cadbury products are imported directly from the UK. The advertising of the brand was taken over by Sloane Ltd., which proved to be highly successful in creating market specific commercials, reaching more of the Maltese population than ever through digital advertising. <div class="mw-heading mw-heading3"><h3 id="South_Africa">South Africa</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=23" title="Edit section: South Africa">edit</a>]</div> Cadbury was introduced to South Africa in 1903 by the Cadbury brothers, Richard and George.<a href="#cite_note-:2-152">[152]</a> The brothers appointed a sales agent to sell their products to the locals. The brand's popularity grew such that in 1926, the South African arm of Cadbury was formed and plans were made to construct a local chocolate manufacturing plant. Cadbury broke ground with a chocolate plant in <a href="/wiki/Port_Elizabeth" class="mw-redirect" title="Port Elizabeth">Port Elizabeth</a> in 1930. By 1938, the first locally produced moulded Cadbury Dairy Milk chocolate slabs were produced. The first slabs of chocolate produced were the Milk, Nut Milk, Milk Fruit, Nut Brazil, Fruit & Nut and Bournville variety of Cadbury products. In the 1950s, the Port Elizabeth factory was expanded to include a new laboratory in order to start producing new products, such as the Flake and Crunchie Bar (1960s). By the 1970s, the factory was expanded again to add a new Raw Materials Store and crumb silos. These have since become a local landmark. The same factory still produces some of the supply of Cadbury chocolate in South Africa.<a href="#cite_note-:2-152">[152]</a> In 2011, <a href="/wiki/Kraft_Foods" title="Kraft Foods">Kraft Foods</a>, the company that then owned Cadbury, announced that it would be launching a fair-trade Dairy Milk chocolate bar on the South African market. The product had been available in other countries where Cadbury operated since 2009. The South African operation of Cadbury has a completely Africa-based supply chain, with cocoa beans bought in <a href="/wiki/Ghana" title="Ghana">Ghana</a> and the chocolate bars made in the factory at Port Elizabeth.<a href="#cite_note-153">[153]</a> <div class="mw-heading mw-heading2"><h2 id="Advertising">Advertising</h2>[<a href="/w/index.php?title=Cadbury&action=edit&section=24" title="Edit section: Advertising">edit</a>]</div> <figure class="mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury_World_sign,_Bournville.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/6f/Cadbury_World_sign%2C_Bournville.JPG/225px-Cadbury_World_sign%2C_Bournville.JPG" decoding="async" width="225" height="169" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/6f/Cadbury_World_sign%2C_Bournville.JPG/338px-Cadbury_World_sign%2C_Bournville.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/6f/Cadbury_World_sign%2C_Bournville.JPG/450px-Cadbury_World_sign%2C_Bournville.JPG 2x" data-file-width="3648" data-file-height="2736" /></a><figcaption>The signature logo as displayed at <a href="/wiki/Cadbury_World" title="Cadbury World">Cadbury World</a> in Bournville, England. In 1905 the company chose purple as it was <a href="/wiki/Queen_Victoria" title="Queen Victoria">Queen Victoria</a>'s favourite colour.</figcaption></figure> The Cadbury script logo is derived from the signature of <a href="/wiki/William_Adlington_Barrow_Cadbury" title="William Adlington Barrow Cadbury">William Cadbury</a>, the founder's grandson, in 1921.<a href="#cite_note-Cadbury269-154">[154]</a> It was adopted as the worldwide logo in the 1970s.<a href="#cite_note-Cadbury269-154">[154]</a> Adopting <a href="/wiki/Purple" title="Purple">purple</a> as the company's colour in 1905 to honour <a href="/wiki/Queen_Victoria" title="Queen Victoria">Queen Victoria</a> who had died four years prior,<a href="#cite_note-155">[155]</a> Cadbury famously trademarked purple for chocolates with registrations in 1995<a href="#cite_note-156">[156]</a> and 2004.<a href="#cite_note-157">[157]</a> However, the validity of these trademarks is the matter of an ongoing legal dispute following objections by <a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a>.<a href="#cite_note-158">[158]</a><a href="#cite_note-159">[159]</a> In 1928, Cadbury's introduced the "glass and a half" <a href="/wiki/Advertising_slogan" title="Advertising slogan">slogan</a> to accompany the <a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Cadbury Dairy Milk</a> bar, to advertise the bar's higher milk content.<a href="#cite_note-slogan-160">[160]</a> The <a href="/wiki/Cadbury_Creme_Egg" title="Cadbury Creme Egg">Creme Egg</a> slogan, "How do you eat yours?", inviting people to think about how they eat their eggs, was introduced in 1985.<a href="#cite_note-Creme_eggs-161">[161]</a> The brand has used immersive experiential marketing campaigns which include a Double Decker fun bus, Joy Generator machine and pop-up cafes.<a href="#cite_note-162">[162]</a> Cadbury has had famous names on their products, such as a <a href="/wiki/Paddington_Bear" title="Paddington Bear">Paddington Bear</a>-branded chocolate bar in 1977,<a href="#cite_note-163">[163]</a> and <a href="/wiki/Spice_Girls" title="Spice Girls">Spice Girls</a>-branded chocolate (chocolate bars, <a href="/wiki/Selection_box" title="Selection box">selection boxes</a>, Easter Eggs) at the height of their 1990s success.<a href="#cite_note-164">[164]</a><a href="#cite_note-165">[165]</a> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury_ad_1890_isdn.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/53/Cadbury_ad_1890_isdn.jpg/170px-Cadbury_ad_1890_isdn.jpg" decoding="async" width="170" height="244" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/53/Cadbury_ad_1890_isdn.jpg/255px-Cadbury_ad_1890_isdn.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/53/Cadbury_ad_1890_isdn.jpg/340px-Cadbury_ad_1890_isdn.jpg 2x" data-file-width="994" data-file-height="1425" /></a><figcaption>1890 advertisement in the British weekly <a href="/wiki/Illustrated_Sporting_and_Dramatic_News" title="Illustrated Sporting and Dramatic News">Illustrated Sporting and Dramatic News</a></figcaption></figure> Four commercials for Cadbury products on British television featured in the top 50 of <a href="/wiki/Channel_4" title="Channel 4">Channel 4</a>'s 2000 UK poll of the "<a href="/wiki/The_100_Greatest_TV_Ads" title="The 100 Greatest TV Ads">100 Greatest Adverts</a>". <a href="/wiki/Cadbury_Flake" class="mw-redirect" title="Cadbury Flake">Cadbury Flake</a>, featuring Flake Girl from 1959 onward, was ranked 26th, <a href="/wiki/Cadbury_Dairy_Milk_Fruit_%26_Nut" class="mw-redirect" title="Cadbury Dairy Milk Fruit & Nut">Cadbury Dairy Milk Fruit & Nut</a>, featuring the slogan "Everyone's a fruit and nutcase" from 1977 onward, sung by comedian <a href="/wiki/Frank_Muir" title="Frank Muir">Frank Muir</a>, ranked 36th, <a href="/wiki/Fry%27s_Turkish_Delight" title="Fry's Turkish Delight">Fry's Turkish Delight</a>, with the slogan "Full of Eastern Promise" from 1957 onward, which included model <a href="/wiki/Jane_Lumb" title="Jane Lumb">Jane Lumb</a>, ranked 37th, and <a href="/wiki/Cadbury_Milk_Tray" class="mw-redirect" title="Cadbury Milk Tray">Cadbury Milk Tray</a> (which since 1968 has been advertised by the 'Milk Tray Man', a tough <a href="/wiki/James_Bond" title="James Bond">James Bond</a>–style figure who undertakes daunting 'raids' to secretively deliver a box of Milk Tray chocolates to a lady),<a href="#cite_note-166">[166]</a> the "Avalanche" advert where he races ahead of it to deliver the chocolates, ranked 48th.<a href="#cite_note-167">[167]</a> The 2007 <a href="/wiki/Gorilla_(advertisement)" title="Gorilla (advertisement)">Gorilla</a> television commercial promoting Cadbury Dairy Milk – featuring <a href="/wiki/Phil_Collins" title="Phil Collins">Phil Collins</a> "<a href="/wiki/In_the_Air_Tonight" title="In the Air Tonight">In the Air Tonight</a>" – won numerous awards, including Gold at the <a href="/wiki/British_Television_Advertising_Awards" title="British Television Advertising Awards">British Television Advertising Awards</a> in 2008.<a href="#cite_note-168">[168]</a> Every year Cadbury also launches a Secret Santa campaign which features offline and online advertisements. The brand also tours the UK's major cities encouraging people to anonymously give their loved ones a free chocolate bar.<a href="#cite_note-169">[169]</a> Cadbury has specifically designed booths for the occasion but in 2020 due to the <a href="/wiki/COVID-19_pandemic" title="COVID-19 pandemic">COVID-19 pandemic</a> the campaign was done virtually.<a href="#cite_note-170">[170]</a> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2>[<a href="/w/index.php?title=Cadbury&action=edit&section=25" title="Edit section: Products">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/List_of_Cadbury_products" class="mw-redirect" title="List of Cadbury products">List of Cadbury products</a></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury_Dairy_Milk.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/96/Cadbury_Dairy_Milk.jpg/250px-Cadbury_Dairy_Milk.jpg" decoding="async" width="220" height="123" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/96/Cadbury_Dairy_Milk.jpg/330px-Cadbury_Dairy_Milk.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/96/Cadbury_Dairy_Milk.jpg/500px-Cadbury_Dairy_Milk.jpg 2x" data-file-width="2886" data-file-height="1608" /></a><figcaption>Cadbury chocolate stall at London's <a href="/wiki/Heathrow_Airport" title="Heathrow Airport">Heathrow Airport</a></figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Wispa-Split.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2d/Wispa-Split.jpg/220px-Wispa-Split.jpg" decoding="async" width="220" height="69" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2d/Wispa-Split.jpg/330px-Wispa-Split.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2d/Wispa-Split.jpg/440px-Wispa-Split.jpg 2x" data-file-width="3500" data-file-height="1100" /></a><figcaption>A Cadbury <a href="/wiki/Wispa" title="Wispa">Wispa</a> chocolate bar that has been split in half. These are available in the UK.</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury-Dairy-Milk-Caramel-Bar.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/5e/Cadbury-Dairy-Milk-Caramel-Bar.jpg/220px-Cadbury-Dairy-Milk-Caramel-Bar.jpg" decoding="async" width="220" height="122" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/5e/Cadbury-Dairy-Milk-Caramel-Bar.jpg/330px-Cadbury-Dairy-Milk-Caramel-Bar.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/5e/Cadbury-Dairy-Milk-Caramel-Bar.jpg/440px-Cadbury-Dairy-Milk-Caramel-Bar.jpg 2x" data-file-width="3180" data-file-height="1760" /></a><figcaption>A <a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Cadbury Dairy Milk</a> Caramel bar in its foil wrapper</figcaption></figure> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury-Flake-Split.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4b/Cadbury-Flake-Split.jpg/250px-Cadbury-Flake-Split.jpg" decoding="async" width="220" height="63" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4b/Cadbury-Flake-Split.jpg/330px-Cadbury-Flake-Split.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4b/Cadbury-Flake-Split.jpg/500px-Cadbury-Flake-Split.jpg 2x" data-file-width="4120" data-file-height="1180" /></a><figcaption>A Cadbury <a href="/wiki/Flake_(chocolate_bar)" title="Flake (chocolate bar)">Flake</a> split in half. They are popularly served in ice cream in a cone ("<a href="/wiki/99_Flake" title="99 Flake">99 Flake</a>").</figcaption></figure> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury_eggs_white.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/89/Cadbury_eggs_white.jpg/220px-Cadbury_eggs_white.jpg" decoding="async" width="220" height="172" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/8/89/Cadbury_eggs_white.jpg 1.5x" data-file-width="271" data-file-height="212" /></a><figcaption><a href="/wiki/Cadbury_Creme_Egg" title="Cadbury Creme Egg">Cadbury Creme Eggs</a> are sold between New Year's Day and Easter</figcaption></figure> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury%27s_Christmas_selection_box_(31970925091).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/88/Cadbury%27s_Christmas_selection_box_%2831970925091%29.jpg/220px-Cadbury%27s_Christmas_selection_box_%2831970925091%29.jpg" decoding="async" width="220" height="157" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/88/Cadbury%27s_Christmas_selection_box_%2831970925091%29.jpg/330px-Cadbury%27s_Christmas_selection_box_%2831970925091%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/88/Cadbury%27s_Christmas_selection_box_%2831970925091%29.jpg/440px-Cadbury%27s_Christmas_selection_box_%2831970925091%29.jpg 2x" data-file-width="2872" data-file-height="2051" /></a><figcaption>Cadbury's Christmas <a href="/wiki/Selection_box" title="Selection box">selection box</a>. A boxed gift of assorted bars is a staple of Christmas, a tradition that in the UK goes back over 100 years.<a href="#cite_note-Box-171">[171]</a></figcaption></figure> Major chocolate brands produced by Cadbury include the bars <a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Dairy Milk</a>, <a href="/wiki/Crunchie" title="Crunchie">Crunchie</a>, <a href="/wiki/Double_Decker_(chocolate_bar)" title="Double Decker (chocolate bar)">Double Decker</a>, <a href="/wiki/Cadbury_Dairy_Milk_Caramel" class="mw-redirect" title="Cadbury Dairy Milk Caramel">Caramel</a>, <a href="/wiki/Wispa" title="Wispa">Wispa</a>, <a href="/wiki/Boost_(chocolate_bar)" title="Boost (chocolate bar)">Boost</a>, <a href="/wiki/Picnic_(chocolate_bar)" title="Picnic (chocolate bar)">Picnic</a>, <a href="/wiki/Flake_(chocolate_bar)" title="Flake (chocolate bar)">Flake</a>, <a href="/wiki/Curly_Wurly" title="Curly Wurly">Curly Wurly</a>, <a href="/wiki/Chomp_(chocolate_bar)" title="Chomp (chocolate bar)">Chomp</a>, and <a href="/wiki/Fudge_(chocolate_bar)" title="Fudge (chocolate bar)">Fudge</a>; chocolate <a href="/wiki/Cadbury_Buttons" title="Cadbury Buttons">Buttons</a>; the boxed chocolate brand <a href="/wiki/Milk_Tray" title="Milk Tray">Milk Tray</a>; and the twist-wrapped chocolates <a href="/wiki/Heroes_(confectionery)" class="mw-redirect" title="Heroes (confectionery)">Heroes</a> which are most popular around holidays, such as <a href="/wiki/Christmas" title="Christmas">Christmas</a> and <a href="/wiki/Halloween" title="Halloween">Halloween</a> (Cadbury Goo Heads (similar to Creme Eggs) are released for Halloween).<a href="#cite_note-172">[172]</a><a href="#cite_note-173">[173]</a> <a href="/wiki/Selection_box" title="Selection box">Selection boxes</a> (containing a selection of Cadbury bars and sweets) is a staple Christmas gift of chocolate, a tradition that in Britain goes back over a century (as are <a href="/wiki/Cadbury_Roses" title="Cadbury Roses">Cadbury Roses</a> since the late 1930s).<a href="#cite_note-Box-171">[171]</a> <a href="/wiki/Cadbury_Creme_Egg" title="Cadbury Creme Egg">Creme Eggs</a> are only sold between New Year's Day (or sometimes Boxing Day) and Easter—it is the most popular chocolate in the UK during this period, outselling its closest rival by 2 to 1.<a href="#cite_note-Creme_eggs-161">[161]</a> As well as Cadbury's chocolate, the company also owns <a href="/wiki/Maynards" title="Maynards">Maynards</a> and Halls, and is associated with several types of confectionery including former Trebor and Bassett's brands or products such as <a href="/wiki/Liquorice_allsorts" title="Liquorice allsorts">Liquorice Allsorts</a>, <a href="/wiki/Jelly_Babies" title="Jelly Babies">Jelly Babies</a>, <a href="/wiki/Flump_(sweet)" class="mw-redirect" title="Flump (sweet)">Flumps</a>, <a href="/wiki/Mint_(candy)" title="Mint (candy)">Mints</a>, <a href="/wiki/Black_Jack_(confectionery)" title="Black Jack (confectionery)">Black Jack</a> chews, <a href="/wiki/Trident_(gum)" title="Trident (gum)">Trident gum</a>, and Softmints. Global sales of Cadbury products amounted to £491 million in the 52 weeks to 16 August 2014.<a href="#cite_note-174">[174]</a> Notable product introductions include: <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115" /><div class="div-col" style="column-width: 30em;"> <ul><li>1866: Cocoa Essence</li> <li>1868: Heart-shaped box of chocolates (for <a href="/wiki/Valentine%27s_Day" title="Valentine's Day">Valentine's Day</a>)<a href="#cite_note-Guinness-17">[17]</a></li> <li>1875: <a href="/wiki/Easter_Eggs" class="mw-redirect" title="Easter Eggs">Easter Eggs</a></li> <li>1897: <a href="/wiki/Milk_Chocolate" class="mw-redirect" title="Milk Chocolate">Milk Chocolate</a> and <a href="/wiki/Cadbury_Fingers" title="Cadbury Fingers">Fingers</a></li> <li>1905: <a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Dairy Milk</a></li> <li>1908: <a href="/wiki/Bournville_(chocolate_bar)" class="mw-redirect" title="Bournville (chocolate bar)">Bournville</a></li> <li>1914: <a href="/wiki/Fry%27s_Turkish_Delight" title="Fry's Turkish Delight">Fry's Turkish Delight</a></li> <li>1915: <a href="/wiki/Milk_Tray" title="Milk Tray">Milk Tray</a></li> <li>1920: <a href="/wiki/Flake_(chocolate_bar)" title="Flake (chocolate bar)">Flake</a></li> <li>1923: <a href="/wiki/Cadbury_Creme_Egg" title="Cadbury Creme Egg">Creme Egg</a> (modern form launched as Fry's in 1963)</li> <li>1926: <a href="/wiki/Cadbury_Dairy_Milk_Fruit_%26_Nut" class="mw-redirect" title="Cadbury Dairy Milk Fruit & Nut">Cadbury Dairy Milk Fruit & Nut</a></li> <li>1929: <a href="/wiki/Crunchie" title="Crunchie">Crunchie</a> (launched as Fry's)</li> <li>1938: <a href="/wiki/Cadbury_Roses" title="Cadbury Roses">Roses</a></li> <li>1948: <a href="/wiki/Fudge_(chocolate_bar)" title="Fudge (chocolate bar)">Fudge</a></li> <li>1958: <a href="/wiki/Picnic_(chocolate_bar)" title="Picnic (chocolate bar)">Picnic</a></li> <li>1960: <a href="/wiki/Cadbury_Buttons" title="Cadbury Buttons">Dairy Milk Buttons</a></li> <li>1965: <a href="/wiki/Cadbury_Eclairs" title="Cadbury Eclairs">Cadbury Eclairs</a></li> <li>1967: <a href="/wiki/Aztec_(chocolate)" class="mw-redirect" title="Aztec (chocolate)">Aztec</a></li> <li>1967: <a href="/wiki/Mini_Eggs" title="Mini Eggs">Mini Eggs</a></li> <li>1969: Cadbury 5 Star</li> <li>1970: <a href="/wiki/Curly_Wurly" title="Curly Wurly">Curly Wurly</a></li> <li>1974: <a href="/wiki/Cadbury_Snack" title="Cadbury Snack">Snack</a></li> <li>1976: <a href="/wiki/Double_Decker_(chocolate_bar)" title="Double Decker (chocolate bar)">Double Decker</a></li> <li>1976: <a href="/wiki/Starbar" title="Starbar">Starbar</a></li> <li>1981: <a href="/wiki/Wispa" title="Wispa">Wispa</a> (relaunched 2007)</li> <li>1985: <a href="/wiki/Boost_(chocolate_bar)" title="Boost (chocolate bar)">Boost</a></li> <li>1987: <a href="/wiki/Twirl_(chocolate_bar)" title="Twirl (chocolate bar)">Twirl</a></li> <li>1989: <a href="/wiki/Spira_(confectionery)" title="Spira (confectionery)">Spira</a></li> <li>1992: <a href="/wiki/Time_Out_(chocolate_bar)" title="Time Out (chocolate bar)">Time Out</a></li> <li>1995: <a href="/wiki/Wispa" title="Wispa">Wispa Gold</a> (relaunched 2009 and 2011)</li> <li>1995: Puds (relaunched 2021)<a href="#cite_note-175">[175]</a></li> <li>1996: <a href="/wiki/Fuse_(chocolate_bar)" title="Fuse (chocolate bar)">Fuse</a> (promotional relaunched 2015)</li> <li>1997: <a href="/wiki/Astros_(chocolate)" title="Astros (chocolate)">Astros</a></li> <li>1999: <a href="/wiki/Heroes_(confectionery)" class="mw-redirect" title="Heroes (confectionery)">Heroes</a></li> <li>2001: <a href="/wiki/Brunch_Bar" class="mw-redirect" title="Brunch Bar">Brunch Bar</a>, <a href="/wiki/Dream_(chocolate)" class="mw-redirect" title="Dream (chocolate)">Dream</a></li> <li>2004: Cadbury <a href="/wiki/Digestive_biscuit#Chocolate_digestives" title="Digestive biscuit">Chocolate Digestives</a><a href="#cite_note-176">[176]</a></li> <li>2009: <a href="/wiki/Cadbury_Clusters" title="Cadbury Clusters">Cadbury Clusters</a></li> <li>2009: Dairy Milk Silk<a href="#cite_note-177">[177]</a></li> <li>2010: Dairy Milk Bliss</li> <li>2011: Big Race Oreo</li> <li>2012: Marvellous Creations and Crispello</li> <li>2014: Pebbles</li> <li>2014: Bubbly</li> <li>2016: Cadbury Silk Oreo</li> <li>2021: Cadbury Plant Bar (vegan)<a href="#cite_note-178">[178]</a></li></ul></div> <div class="mw-heading mw-heading2"><h2 id="Incidents">Incidents</h2>[<a href="/w/index.php?title=Cadbury&action=edit&section=26" title="Edit section: Incidents">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="2006_salmonella_scare">2006 salmonella scare</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=27" title="Edit section: 2006 salmonella scare">edit</a>]</div> On 20 January 2006, Cadbury Schweppes detected a strain of the <a href="/wiki/Salmonella" title="Salmonella">Salmonella</a> montevideo (SmvdX07) bacteria, affecting seven of its products.<a href="#cite_note-:0-179">[179]</a><a href="#cite_note-180">[180]</a> The contamination was caused by a leaking pipe, from which waste water dripped onto a chocolate crumb production line at the company's plant in <a href="/wiki/Marlbrook,_Herefordshire" title="Marlbrook, Herefordshire">Marlbrook</a>, <a href="/wiki/Herefordshire" title="Herefordshire">Herefordshire</a>.<a href="#cite_note-:1-181">[181]</a><a href="#cite_note-182">[182]</a> It was not until around six months after the leak was detected that Cadbury Schweppes notified the <a href="/wiki/Food_Standards_Agency" title="Food Standards Agency">Food Standards Agency</a>, a delay which Cadbury Schweppes was unable to explain satisfactorily, and for which it was criticised.<a href="#cite_note-:0-179">[179]</a><a href="#cite_note-183">[183]</a> The Food Standards Agency ordered the company to recall more than a million chocolate bars.<a href="#cite_note-bbcsal-184">[184]</a> In December 2006, the company announced that the cost of dealing with the incident reached £30 million.<a href="#cite_note-prosecution-185">[185]</a> In April 2007, <a href="/wiki/Birmingham_City_Council" title="Birmingham City Council">Birmingham City Council</a> announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching food safety legislation. At that time, the <a href="/wiki/Health_Protection_Agency" title="Health Protection Agency">Health Protection Agency</a> identified 37 people who had been infected with Salmonella montevideo.<a href="#cite_note-186">[186]</a><a href="#cite_note-:1-181">[181]</a> One of the alleged victims had to be kept on a hospital isolation ward for five days after eating a Cadbury's caramel bar.<a href="#cite_note-187">[187]</a> An investigation that was carried by <a href="/wiki/Herefordshire_Council" title="Herefordshire Council">Herefordshire Council</a> led to a further six charges being brought.<a href="#cite_note-prosecution-185">[185]</a> The company pleaded guilty to all nine charges,<a href="#cite_note-birmpros-188">[188]</a><a href="#cite_note-herepros-189">[189]</a> and was fined one million pounds at <a href="/wiki/Birmingham_Crown_Court" class="mw-redirect" title="Birmingham Crown Court">Birmingham Crown Court</a> — the sentencing of both cases was brought together.<a href="#cite_note-190">[190]</a> Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health.<a href="#cite_note-fine-191">[191]</a> <div class="mw-heading mw-heading3"><h3 id="2007_recalls">2007 recalls</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=28" title="Edit section: 2007 recalls">edit</a>]</div> On 10 February 2007, Cadbury recalled some of its Easter eggs due to a labelling error. The products were produced in a factory handling nuts, potential allergens, but this was not made clear on the packaging. Cadbury said the products were "perfectly safe" for people without nut allergies to eat.<a href="#cite_note-192">[192]</a> On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warning, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Somerdale Factory resulted in the omission of <a href="/wiki/Tree_nut_allergy" title="Tree nut allergy">tree nut allergy</a> labels from 250g <a href="/wiki/Dairy_Milk" class="mw-redirect" title="Dairy Milk">Dairy Milk</a> Double Chocolate bars.<a href="#cite_note-193">[193]</a> <div class="mw-heading mw-heading3"><h3 id="2008_melamine_contamination_in_China">2008 melamine contamination in China</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=29" title="Edit section: 2008 melamine contamination in China">edit</a>]</div> On 29 September 2008, Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories, on suspicion of contamination with <a href="/wiki/Melamine" title="Melamine">melamine</a>. The recall affected the mainland China markets, Taiwan, Hong Kong and Australia.<a href="#cite_note-194">[194]</a> Products recalled included Dark Chocolate, a number of products in the 'Dairy Milk' range and Chocolate Eclairs.<a href="#cite_note-195">[195]</a> <div class="mw-heading mw-heading3"><h3 id="2014_pork_traces_in_Malaysia">2014 pork traces in Malaysia</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=30" title="Edit section: 2014 pork traces in Malaysia">edit</a>]</div> Cadbury recalled two chocolate products after it was tested positive for traces of pork DNA, namely Cadbury Dairy Milk Hazelnut and Cadbury Dairy Milk Roast Almond.<a href="#cite_note-196">[196]</a> The traces were found during a periodic check for non-halal ingredients in food products by the Ministry of Health in Malaysia which on 24 May 2014 said two of three samples of the company's products may contain pork traces.<a href="#cite_note-197">[197]</a> On 2 June 2014, Malaysia's Department of Islamic Development (JAKIM) declared that the sample did not contain pig DNA, as claimed in earlier reports. This statement was made after new tests were conducted. JAKIM reportedly said in a statement that it tested 11 samples of Cadbury Dairy Milk Hazelnut, Cadbury Dairy Milk Roast Almond and other products from the company's factory but none of them tested positive for pork. The investigation followed reports that unscheduled checks had shown that two chocolates produced by Mondelez International Inc., the parent company of Cadbury, violated Islamic law and led to a boycott of all its products in the country.<a href="#cite_note-Varandani-198">[198]</a> <div class="mw-heading mw-heading3"><h3 id="2017_"Easter"_controversy">2017 "Easter" controversy</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=31" title="Edit section: 2017 "Easter" controversy">edit</a>]</div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Cadbury_Egg_Hunt_in_Support_of_Barnardos!_(But_Don%E2%80%99t_Mention_Easter)-112774_(26027101296).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c8/Cadbury_Egg_Hunt_in_Support_of_Barnardos%21_%28But_Don%E2%80%99t_Mention_Easter%29-112774_%2826027101296%29.jpg/250px-Cadbury_Egg_Hunt_in_Support_of_Barnardos%21_%28But_Don%E2%80%99t_Mention_Easter%29-112774_%2826027101296%29.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c8/Cadbury_Egg_Hunt_in_Support_of_Barnardos%21_%28But_Don%E2%80%99t_Mention_Easter%29-112774_%2826027101296%29.jpg/330px-Cadbury_Egg_Hunt_in_Support_of_Barnardos%21_%28But_Don%E2%80%99t_Mention_Easter%29-112774_%2826027101296%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c8/Cadbury_Egg_Hunt_in_Support_of_Barnardos%21_%28But_Don%E2%80%99t_Mention_Easter%29-112774_%2826027101296%29.jpg/500px-Cadbury_Egg_Hunt_in_Support_of_Barnardos%21_%28But_Don%E2%80%99t_Mention_Easter%29-112774_%2826027101296%29.jpg 2x" data-file-width="7952" data-file-height="5304" /></a><figcaption>Sponsored by Cadbury, the annual <a href="/wiki/Easter_egg_hunt" class="mw-redirect" title="Easter egg hunt">Easter egg hunt</a> (pictured in Dublin, Ireland in 2016) takes place in over 250 <a href="/wiki/National_Trust" title="National Trust">National Trust</a> locations in Ireland and the UK.</figcaption></figure> In 2017, the <a href="/wiki/Church_of_England" title="Church of England">Church of England</a> condemned the company and the <a href="/wiki/National_Trust_for_Places_of_Historic_Interest_or_Natural_Beauty" class="mw-redirect" title="National Trust for Places of Historic Interest or Natural Beauty">National Trust</a> for rebranding their annual "<a href="/wiki/Egg_hunt" title="Egg hunt">Easter Egg Trails</a>" as "Cadbury Egg Hunts".<a href="#cite_note-199">[199]</a> <a href="/wiki/Prime_Minister_of_the_United_Kingdom" title="Prime Minister of the United Kingdom">Prime Minister</a> <a href="/wiki/Theresa_May" title="Theresa May">Theresa May</a> called the rebranding "absolutely ridiculous"; however, Cadbury dismissed the criticism, with a spokesperson saying, "it is clear to see that within our communications we visibly state the word Easter. It is included a number of times across promotional materials."<a href="#cite_note-200">[200]</a> An ensuing controversy followed in Australia, where Cadbury was accused of removing the word 'Easter' from the packaging of its Easter eggs. Cadbury Australia responded that Easter was mentioned on "the back of [the] pack", and that its eggs were obviously Easter eggs.<a href="#cite_note-201">[201]</a> <div class="mw-heading mw-heading3"><h3 id="2019_"Cadbury_Treasures"_campaign">2019 "Cadbury Treasures" campaign</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=32" title="Edit section: 2019 "Cadbury Treasures" campaign">edit</a>]</div> In the run-up to Easter 2019, Cadbury launched a "Treasures" promotion in the UK and Ireland that, as well as listing treasure exhibits in various museums, unintentionally encouraged people to engage in illegal metal-detecting and digging at protected archaeological sites around the <a href="/wiki/British_Isles" title="British Isles">British Isles</a> in search of further treasure. This prompted a highly critical reaction from archaeologists.<a href="#cite_note-202">[202]</a> <div class="mw-heading mw-heading3"><h3 id="2022_Channel_4_Dispatches_child_labour_claims">2022 Channel 4 Dispatches child labour claims</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=33" title="Edit section: 2022 Channel 4 Dispatches child labour claims">edit</a>]</div> In 2022, Cadbury Exposed: Dispatches aired on <a href="/wiki/Channel_4" title="Channel 4">Channel 4</a> revealed child labour in cocoa farming for Cadbury chocolate. Mondelez International initially refused to comment before releasing a statement after the programme had aired. The network's journalists claimed Mondelez CEO Dirk Van de Put had "refused to be interviewed" but the company "did not dispute our findings (and were) deeply concerned by the incidents documented by Dispatches and would launch an investigation."<a href="#cite_note-203">[203]</a> <div class="mw-heading mw-heading3"><h3 id="2023_Listeria_recall">2023 Listeria recall</h3>[<a href="/w/index.php?title=Cadbury&action=edit&section=34" title="Edit section: 2023 Listeria recall">edit</a>]</div> In May 2023, Muller recalled six Cadbury desserts because of the possible presence of listeria, described as a "precautionary measure".<a href="#cite_note-204">[204]</a> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2>[<a href="/w/index.php?title=Cadbury&action=edit&section=35" title="Edit section: See also">edit</a>]</div> <style data-mw-deduplicate="TemplateStyles:r1266661725">.mw-parser-output .portalbox{padding:0;margin:0.5em 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href="/wiki/Kryoryctes" title="Kryoryctes">Kryoryctes cadburyi</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2>[<a href="/w/index.php?title=Cadbury&action=edit&section=36" title="Edit section: References">edit</a>]</div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output 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The American Historical Review. 92 (1). <a href="/wiki/Oxford_University_Press" title="Oxford University Press">Oxford University Press</a> on behalf of the <a href="/wiki/American_Historical_Association" title="American Historical Association">American Historical Association</a>: 13–44. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.2307%2F1862781">10.2307/1862781</a>. <a href="/wiki/JSTOR_(identifier)" class="mw-redirect" title="JSTOR (identifier)">JSTOR</a> <a rel="nofollow" class="external text" href="https://www.jstor.org/stable/1862781">1862781</a>. <a href="/wiki/PMID_(identifier)" class="mw-redirect" title="PMID (identifier)">PMID</a> <a rel="nofollow" class="external text" href="https://pubmed.ncbi.nlm.nih.gov/11612055">11612055</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+American+Historical+Review&rft.atitle=The+Creation+of+a+Company+Culture%3A+Cadburys%2C+1861%E2%80%931931&rft.volume=92&rft.issue=1&rft.pages=%3Cspan+class%3D%22nowrap%22%3E13-%3C%2Fspan%3E44&rft.date=1987-02&rft_id=info%3Apmid%2F11612055&rft_id=https%3A%2F%2Fwww.jstor.org%2Fstable%2F1862781%23id-name%3DJSTOR&rft_id=info%3Adoi%2F10.2307%2F1862781&rft.aulast=Dellheim&rft.aufirst=Charles&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-Jones-12">^ <a href="#cite_ref-Jones_12-0">a</a> <a href="#cite_ref-Jones_12-1">b</a> <a href="#cite_ref-Jones_12-2">c</a> <a href="#cite_ref-Jones_12-3">d</a> <a href="#cite_ref-Jones_12-4">e</a> <a href="#cite_ref-Jones_12-5">f</a> <a href="#cite_ref-Jones_12-6">g</a> <a href="#cite_ref-Jones_12-7">h</a> <a href="#cite_ref-Jones_12-8">i</a> <a href="#cite_ref-Jones_12-9">j</a> <a href="#cite_ref-Jones_12-10">k</a> <a href="#cite_ref-Jones_12-11">l</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFJones1984" class="citation journal cs1">Jones, Geoffrey (1984). "Multinational Chocolate: Cadbury Overseas, 1918–39". Business History. 26 (1): 59–76. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1080%2F00076798400000004">10.1080/00076798400000004</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Business+History&rft.atitle=Multinational+Chocolate%3A+Cadbury+Overseas%2C+1918%E2%80%9339&rft.volume=26&rft.issue=1&rft.pages=%3Cspan+class%3D%22nowrap%22%3E59-%3C%2Fspan%3E76&rft.date=1984&rft_id=info%3Adoi%2F10.1080%2F00076798400000004&rft.aulast=Jones&rft.aufirst=Geoffrey&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-13"><a href="#cite_ref-13">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWagner,_Gillian1987" class="citation book cs1"><a href="/wiki/Gillian_Wagner" title="Gillian Wagner">Wagner, Gillian</a> (1987). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=c6RIAAAAYAAJ">The Chocolate Conscience</a>. <a href="/wiki/Chatto_%26_Windus" title="Chatto & Windus">Chatto & Windus</a>. p. 16. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-7011-2475-5" title="Special:BookSources/978-0-7011-2475-5"><bdi>978-0-7011-2475-5</bdi></a>. <q>It is not known when eating chocolate was first sold in Britain. It appeared on Cadbury's price list in 1842, but the firm advertised only one brand and that appeared to have been imported from France as it was listed as 'French Eating Chocolate'.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+Chocolate+Conscience&rft.pages=16&rft.pub=Chatto+%26+Windus&rft.date=1987&rft.isbn=978-0-7011-2475-5&rft.au=Wagner%2C+Gillian&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3Dc6RIAAAAYAAJ&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-Chocolates-14">^ <a href="#cite_ref-Chocolates_14-0">a</a> <a href="#cite_ref-Chocolates_14-1">b</a> <a href="#cite_ref-Chocolates_14-2">c</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFMintz2015" class="citation book cs1">Mintz, Sidney (2015). The Oxford Companion to Sugar and Sweets. Oxford University Press. p. 157. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9780199313396" title="Special:BookSources/9780199313396"><bdi>9780199313396</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+Oxford+Companion+to+Sugar+and+Sweets&rft.pages=157&rft.pub=Oxford+University+Press&rft.date=2015&rft.isbn=9780199313396&rft.aulast=Mintz&rft.aufirst=Sidney&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-15"><a href="#cite_ref-15">^</a> "Chocolate principles to live by". p. 159. MJF Books/Fine Communications, 2005 </li> <li id="cite_note-16"><a href="#cite_ref-16">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://nla.gov.au/nla.news-article38465051">"Sales by Public Auction"</a>. Supplement to The South Australian Register. Adelaide, Australia. 8 February 1853. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200729170652/https://trove.nla.gov.au/newspaper/article/38465051">Archived</a> from the original on 29 July 2020. Retrieved 30 October 2015. <q>3 cases Cadbury 's Cocoa and Chocolate</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Supplement+to+The+South+Australian+Register&rft.atitle=Sales+by+Public+Auction&rft.date=1853-02-08&rft_id=http%3A%2F%2Fnla.gov.au%2Fnla.news-article38465051&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-Guinness-17">^ <a href="#cite_ref-Guinness_17-0">a</a> <a href="#cite_ref-Guinness_17-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation book cs1"><a rel="nofollow" class="external text" href="https://books.google.com/books?id=hxAyDQAAQBAJ&dq=cadbury+chocolate+boxes+1868&pg=PA90">Guinness World Records 2017</a>. Guinness World Records. 8 September 2016. p. 90. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9781910561348" title="Special:BookSources/9781910561348"><bdi>9781910561348</bdi></a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230110231442/https://books.google.com/books?id=hxAyDQAAQBAJ&dq=cadbury+chocolate+boxes+1868&pg=PA90">Archived</a> from the original on 10 January 2023. Retrieved 16 November 2021. <q><a href="/wiki/Richard_Cadbury" title="Richard Cadbury">Richard Cadbury</a>, eldest son of John Cadbury who founded the now iconic brand, was the first chocolate-maker to commercialize the association between confectionery and romance, producing a heart-shaped box of chocolates for Valentine's Day in 1868</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Guinness+World+Records+2017&rft.pages=90&rft.pub=Guinness+World+Records&rft.date=2016-09-08&rft.isbn=9781910561348&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DhxAyDQAAQBAJ%26dq%3Dcadbury%2Bchocolate%2Bboxes%2B1868%26pg%3DPA90&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-Easter-18">^ <a href="#cite_ref-Easter_18-0">a</a> <a href="#cite_ref-Easter_18-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.birminghammail.co.uk/news/nostalgia/easter-2015-amazing-archive-images-8963621">"Amazing archive images show how Cadbury cracked Easter egg market"</a>. 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Retrieved 10 July 2021.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=BBC+News&rft.atitle=Timeline%3A+Cadbury%27s+long+history&rft_id=http%3A%2F%2Fnews.bbc.co.uk%2F1%2Fhi%2Fengland%2F8467489.stm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-20"><a href="#cite_ref-20">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.ft.com/content/5f890020-bba6-11e8-8274-55b72926558f">"History Cook: the rise of the chocolate biscuit"</a>. Financial Times. <a rel="nofollow" class="external text" href="https://ghostarchive.org/archive/20221210/https://www.ft.com/content/5f890020-bba6-11e8-8274-55b72926558f">Archived</a> from the original on 10 December 2022. 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"Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900–1939". 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Retrieved 30 May 2010.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Times+Online&rft.atitle=A+history+of+Cadbury%27s+sweet+success&rft.date=2010-01-19&rft.au=Ascribed+to+Cadbury+plc.&rft_id=http%3A%2F%2Fbusiness.timesonline.co.uk%2Ftol%2Fbusiness%2Findustry_sectors%2Fconsumer_goods%2Farticle6824373.ece&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-26"><a href="#cite_ref-26">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.theguardian.com/lifeandstyle/2016/dec/23/cadbury-roses-fans-christmas-twist-changes-wrappers">"Cadbury Roses fans get in a Christmas twist over wrapper changes"</a>. <a href="/wiki/The_Guardian" title="The Guardian">The Guardian</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190702024655/https://www.theguardian.com/lifeandstyle/2016/dec/23/cadbury-roses-fans-christmas-twist-changes-wrappers">Archived</a> from the original on 2 July 2019. Retrieved 21 May 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Guardian&rft.atitle=Cadbury+Roses+fans+get+in+a+Christmas+twist+over+wrapper+changes&rft_id=https%3A%2F%2Fwww.theguardian.com%2Flifeandstyle%2F2016%2Fdec%2F23%2Fcadbury-roses-fans-christmas-twist-changes-wrappers&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-Fitzgerald2007-27"><a href="#cite_ref-Fitzgerald2007_27-0">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFFitzgerald2007" class="citation book cs1">Fitzgerald, Robert (2007). Rowntree and the Marketing Revolution, 1862–1969. Cambridge University Press. p. 23. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-521-02378-8" title="Special:BookSources/978-0-521-02378-8"><bdi>978-0-521-02378-8</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Rowntree+and+the+Marketing+Revolution%2C+1862%E2%80%931969&rft.pages=23&rft.pub=Cambridge+University+Press&rft.date=2007&rft.isbn=978-0-521-02378-8&rft.aulast=Fitzgerald&rft.aufirst=Robert&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-28"><a href="#cite_ref-28">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.bbc.co.uk/news/uk-england-derbyshire-14896806">"Repton School 'helped inspire Dahl' to write Charlie"</a>. <a href="/wiki/BBC_News" title="BBC News">BBC News</a>. 12 November 2015. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181014053337/https://www.bbc.co.uk/news/uk-england-derbyshire-14896806">Archived</a> from the original on 14 October 2018. Retrieved 27 June 2021.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=BBC+News&rft.atitle=Repton+School+%27helped+inspire+Dahl%27+to+write+Charlie&rft.date=2015-11-12&rft_id=https%3A%2F%2Fwww.bbc.co.uk%2Fnews%2Fuk-england-derbyshire-14896806&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-birm-29"><a href="#cite_ref-birm_29-0">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://4birminghamuk.blogspot.co.at/2012/04/cadbury.html">"The history of Cadbury Schweppes"</a>. Birminghamuk.com. 28 April 2012. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130609190813/http://4birminghamuk.blogspot.co.at/2012/04/cadbury.html">Archived</a> from the original on 9 June 2013. Retrieved 26 April 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+history+of+Cadbury+Schweppes&rft.pub=Birminghamuk.com&rft.date=2012-04-28&rft_id=http%3A%2F%2F4birminghamuk.blogspot.co.at%2F2012%2F04%2Fcadbury.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-SmithRowlinson1990-30"><a href="#cite_ref-SmithRowlinson1990_30-0">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSmithRowlinson1990" class="citation book cs1">Smith, Chris; Rowlinson, Michael (1990). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA81">Reshaping Work: The Cadbury Experience</a>. Cambridge University Press. pp. 78–82. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-521-32304-8" title="Special:BookSources/978-0-521-32304-8"><bdi>978-0-521-32304-8</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Reshaping+Work%3A+The+Cadbury+Experience&rft.pages=%3Cspan+class%3D%22nowrap%22%3E78-%3C%2Fspan%3E82&rft.pub=Cambridge+University+Press&rft.date=1990&rft.isbn=978-0-521-32304-8&rft.aulast=Smith&rft.aufirst=Chris&rft.au=Rowlinson%2C+Michael&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DPNc9AAAAIAAJ%26pg%3DPA81&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-Cadbury268-31">^ <a href="#cite_ref-Cadbury268_31-0">a</a> <a href="#cite_ref-Cadbury268_31-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFCadbury2010" class="citation book cs1">Cadbury, Deborah (2010). <a rel="nofollow" class="external text" href="https://archive.org/details/isbn_9781586488208">Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers</a>. PublicAffairs. pp. <a rel="nofollow" class="external text" href="https://archive.org/details/isbn_9781586488208/page/267">267–8</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-58648-925-0" title="Special:BookSources/978-1-58648-925-0"><bdi>978-1-58648-925-0</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Chocolate+Wars%3A+The+150-Year+Rivalry+Between+the+World%27s+Greatest+Chocolate+Makers&rft.pages=267-8&rft.pub=PublicAffairs&rft.date=2010&rft.isbn=978-1-58648-925-0&rft.aulast=Cadbury&rft.aufirst=Deborah&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fisbn_9781586488208&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-32"><a href="#cite_ref-32">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFVaughan2024" class="citation news cs1">Vaughan, Martha (24 December 2024). "Cadbury's loses royal warrant after 170 years on King's new list". The Herald. Glasgow. p. 7.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Herald&rft.atitle=Cadbury%27s+loses+royal+warrant+after+170+years+on+King%27s+new+list&rft.pages=7&rft.date=2024-12-24&rft.aulast=Vaughan&rft.aufirst=Martha&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-Smith_Rowlinson-33">^ <a href="#cite_ref-Smith_Rowlinson_33-0">a</a> <a href="#cite_ref-Smith_Rowlinson_33-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSmithRowlinson1990" class="citation book cs1">Smith, Chris; Rowlinson, Michael (1990). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA81">Reshaping Work: The Cadbury Experience</a>. Cambridge University Press. pp. 78–80. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-521-32304-8" title="Special:BookSources/978-0-521-32304-8"><bdi>978-0-521-32304-8</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Reshaping+Work%3A+The+Cadbury+Experience&rft.pages=%3Cspan+class%3D%22nowrap%22%3E78-%3C%2Fspan%3E80&rft.pub=Cambridge+University+Press&rft.date=1990&rft.isbn=978-0-521-32304-8&rft.aulast=Smith&rft.aufirst=Chris&rft.au=Rowlinson%2C+Michael&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DPNc9AAAAIAAJ%26pg%3DPA81&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-Hendry83-34">^ <a href="#cite_ref-Hendry83_34-0">a</a> <a href="#cite_ref-Hendry83_34-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFHendry1999" class="citation book cs1">Hendry, John (1999). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=XB57PUKmmggC&pg=PA83">European Cases in Strategic Management</a>. Cengage Learning. p. 83. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/1-86152-577-X" title="Special:BookSources/1-86152-577-X"><bdi>1-86152-577-X</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=European+Cases+in+Strategic+Management&rft.pages=83&rft.pub=Cengage+Learning&rft.date=1999&rft.isbn=1-86152-577-X&rft.aulast=Hendry&rft.aufirst=John&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DXB57PUKmmggC%26pg%3DPA83&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-SmithRowlinson1-35"><a href="#cite_ref-SmithRowlinson1_35-0">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSmithRowlinson1990" class="citation book cs1">Smith, Chris; Rowlinson, Michael (1990). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA78">Reshaping Work: The Cadbury Experience</a>. Cambridge University Press. pp. 78–95. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-521-32304-8" title="Special:BookSources/978-0-521-32304-8"><bdi>978-0-521-32304-8</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Reshaping+Work%3A+The+Cadbury+Experience&rft.pages=%3Cspan+class%3D%22nowrap%22%3E78-%3C%2Fspan%3E95&rft.pub=Cambridge+University+Press&rft.date=1990&rft.isbn=978-0-521-32304-8&rft.aulast=Smith&rft.aufirst=Chris&rft.au=Rowlinson%2C+Michael&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DPNc9AAAAIAAJ%26pg%3DPA78&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-SmithRowlinson88-36"><a href="#cite_ref-SmithRowlinson88_36-0">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSmithRowlinson1990" class="citation book cs1">Smith, Chris; Rowlinson, Michael (1990). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA88">Reshaping Work: The Cadbury Experience</a>. Cambridge University Press. p. 88. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-521-32304-8" title="Special:BookSources/978-0-521-32304-8"><bdi>978-0-521-32304-8</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Reshaping+Work%3A+The+Cadbury+Experience&rft.pages=88&rft.pub=Cambridge+University+Press&rft.date=1990&rft.isbn=978-0-521-32304-8&rft.aulast=Smith&rft.aufirst=Chris&rft.au=Rowlinson%2C+Michael&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DPNc9AAAAIAAJ%26pg%3DPA88&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-SmithRowlinson93-37"><a href="#cite_ref-SmithRowlinson93_37-0">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSmithRowlinson1990" class="citation book cs1">Smith, Chris; Rowlinson, Michael (1990). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA93">Reshaping Work: The Cadbury Experience</a>. Cambridge University Press. p. 93. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-521-32304-8" title="Special:BookSources/978-0-521-32304-8"><bdi>978-0-521-32304-8</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Reshaping+Work%3A+The+Cadbury+Experience&rft.pages=93&rft.pub=Cambridge+University+Press&rft.date=1990&rft.isbn=978-0-521-32304-8&rft.aulast=Smith&rft.aufirst=Chris&rft.au=Rowlinson%2C+Michael&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DPNc9AAAAIAAJ%26pg%3DPA93&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-Hendry1999-38">^ <a href="#cite_ref-Hendry1999_38-0">a</a> <a href="#cite_ref-Hendry1999_38-1">b</a> <a href="#cite_ref-Hendry1999_38-2">c</a> <a href="#cite_ref-Hendry1999_38-3">d</a> <a href="#cite_ref-Hendry1999_38-4">e</a> <a href="#cite_ref-Hendry1999_38-5">f</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFHendry1999" class="citation book cs1">Hendry, John (1999). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=XB57PUKmmggC&pg=PA82">European Cases in Strategic Management</a>. Cengage Learning. pp. 81–82. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/1-86152-577-X" title="Special:BookSources/1-86152-577-X"><bdi>1-86152-577-X</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=European+Cases+in+Strategic+Management&rft.pages=%3Cspan+class%3D%22nowrap%22%3E81-%3C%2Fspan%3E82&rft.pub=Cengage+Learning&rft.date=1999&rft.isbn=1-86152-577-X&rft.aulast=Hendry&rft.aufirst=John&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DXB57PUKmmggC%26pg%3DPA82&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-39"><a href="#cite_ref-39">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation book cs1">The Hershey Company Fact Book 2016. 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The New York Times.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+New+York+Times&rft.atitle=Cadbury+to+Purchase+Dr+Pepper&rft.date=1995-01-27&rft.aulast=Collins&rft.aufirst=Glenn&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1995%2F01%2F27%2Fbusiness%2Fcadbury-to-purchase-dr-pepper.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-42"><a href="#cite_ref-42">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.nytimes.com/1999/07/31/business/company-news-coca-cola-completes-purchase-of-cadbury-unit.html">"Coca-Cola completes purchase of Cadbury unit"</a>. 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Retrieved 16 January 2010.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Business+Insider&rft.atitle=Goldman+Sachs%2C+Morgan+Stanley+Win+Big+In+Kraft-Cadbury%27s&rft.date=2009-09-08&rft.aulast=Weisenthal&rft.aufirst=Joe&rft_id=http%3A%2F%2Fwww.businessinsider.com%2Fgoldman-sachs-morgan-stanley-win-big-in-kraft-cadburys-2009-9&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-70"><a href="#cite_ref-70">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTaylor2009" class="citation news cs1">Taylor, Peter (8 September 2009). <a rel="nofollow" class="external text" href="https://www.telegraph.co.uk/finance/newsbysector/banksandfinance/6152160/Bankers-the-big-winners-in-Krafts-tilt-for-Cadbury.html">"Bankers the big winners in Kraft's tilt for Cadbury"</a>. The Daily Telegraph. 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Retrieved 9 October 2017.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Reuters&rft.atitle=Mondelez%27s+results+beat+on+better+pricing%2C+cost+cuts&rft.date=2017-05-03&rft_id=https%3A%2F%2Fwww.reuters.com%2Farticle%2Fus-mondelez-intl-results%2Fmondelezs-results-beat-on-better-pricing-cost-cuts-idUSKBN17Y2F7&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-87"><a href="#cite_ref-87">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.premierleague.com/news/317045">"Cadbury and Premier League enter partnership"</a>. PremierLeague.com. 24 January 2017. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190605073606/https://www.premierleague.com/news/317045">Archived</a> from the original on 5 June 2019. 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Retrieved 18 March 2021.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.businesstoday.in&rft.atitle=CBI+files+FIR+against+Cadbury+for+corruption+in+obtaining+Himachal+factory+licence&rft.date=2021-03-18&rft_id=https%3A%2F%2Fwww.businesstoday.in%2Fcurrent%2Fcorporate%2Fcbi-files-fir-against-cadbury-india-for-illegally-obtaining-license-for-himachal-factory%2Fstory%2F434116.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-:2-152">^ <a href="#cite_ref-:2_152-0">a</a> <a href="#cite_ref-:2_152-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://cadburyjoyvault.co.za/36425-cadbury-celebrates-80-years-of-sharing-the-joy-in-south-africa">"Cadbury celebrates 80 years of sharing the joy in South Africa"</a>. Cadbury Joy Vault. 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Retrieved 27 September 2022. <q>This year, millions of selection boxes will be unwrapped across the country from the wee small hours of Christmas Day, continuing a tradition that goes back over 100 years.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Yorkshire+Post&rft.atitle=Yorkshire%27s+role+in+the+changing+face+of+our+Christmas+selection+boxes&rft.date=2015-12-21&rft_id=https%3A%2F%2Fwww.yorkshirepost.co.uk%2Fbusiness%2Fyorkshires-role-changing-face-our-christmas-selection-boxes-1807044&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-172"><a href="#cite_ref-172">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://chocolised.com/products/personalised-cadbury-dairy-milk-850g">"Personalised Cadbury Dairy Milk 850g"</a>. 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Retrieved 28 May 2014.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Guardian&rft.atitle=Pork+in+Cadbury%27s%3A+Malaysian+chocolate+recalled+after+DNA+traces+found&rft.date=2014-05-28&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fbusiness%2F2014%2Fmay%2F28%2Fpork-in-cadburys-malaysian-chocolate-recalled-after-dna-traces-found&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-Varandani-198"><a href="#cite_ref-Varandani_198-0">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFVarandani2014" class="citation news cs1">Varandani, Suman (2 June 2014). <a rel="nofollow" class="external text" href="http://www.ibtimes.com/malaysias-top-islamic-body-jakim-says-cadbury-chocolates-do-not-contain-pork-while-muslim-1592993">"Malaysia's Top Islamic Body JAKIM Says Cadbury Chocolates Do Not Contain Pork While Muslim Consumer Group Remains Unconvinced"</a>. 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Retrieved 3 August 2017.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=News+Ltd&rft.atitle=Federal+MP+questions+why+manufacturers+take+%27Easter%27+out+of+their+chocolate+egg+packaging&rft.date=2016-03-30&rft.aulast=Brown&rft.aufirst=Vanessa&rft_id=http%3A%2F%2Fwww.news.com.au%2Flifestyle%2Ffood%2Feat%2Ffederal-mp-questions-why-manufacturers-take-easter-out-of-their-chocolate-egg-packaging%2Fnews-story%2F02f735e77303dfc13cffc39909de3fa8&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-202"><a href="#cite_ref-202">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTierney2019" class="citation news cs1">Tierney, Aisling (17 March 2019). <a rel="nofollow" class="external text" href="http://www.bajrfed.co.uk/bajrpress/cadbury-treasure-hunt-fiasco/">"Cadbury treasure hunt fiasco"</a>. British Archaeology News Resource. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190317132439/http://www.bajrfed.co.uk/bajrpress/cadbury-treasure-hunt-fiasco/">Archived</a> from the original on 17 March 2019. Retrieved 17 March 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=British+Archaeology+News+Resource&rft.atitle=Cadbury+treasure+hunt+fiasco&rft.date=2019-03-17&rft.aulast=Tierney&rft.aufirst=Aisling&rft_id=http%3A%2F%2Fwww.bajrfed.co.uk%2Fbajrpress%2Fcadbury-treasure-hunt-fiasco%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-203"><a href="#cite_ref-203">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.channel4.com/programmes/cadbury-exposed-dispatches">"Cadbury Exposed: Dispatches – All 4"</a>. www.channel4.com. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220415195008/https://www.channel4.com/programmes/cadbury-exposed-dispatches">Archived</a> from the original on 15 April 2022. Retrieved 15 April 2022.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.channel4.com&rft.atitle=Cadbury+Exposed%3A+Dispatches+%E2%80%93+All+4&rft_id=https%3A%2F%2Fwww.channel4.com%2Fprogrammes%2Fcadbury-exposed-dispatches&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> <li id="cite_note-204"><a href="#cite_ref-204">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.bbc.co.uk/news/uk-65454499">"Müller recalls six Cadbury desserts over listeria concerns"</a>. <a href="/wiki/BBC_News" title="BBC News">BBC News</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230502103653/https://www.bbc.co.uk/news/uk-65454499">Archived</a> from the original on 2 May 2023. Retrieved 2 May 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=BBC+News&rft.atitle=M%C3%BCller+recalls+six+Cadbury+desserts+over+listeria+concerns&rft_id=https%3A%2F%2Fwww.bbc.co.uk%2Fnews%2Fuk-65454499&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"> </li> </ol></div></div> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20070930071454/http://www.dumoulin.fr/eng_pages/ref.htm">"Dumoulin reference page"</a>. Dumoulin Coating Pans France. Archived from <a rel="nofollow" class="external text" href="http://www.dumoulin.fr/eng_pages/ref.htm">the original</a> on 30 September 2007. Retrieved 8 August 2007.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dumoulin+reference+page&rft.pub=Dumoulin+Coating+Pans+France&rft_id=http%3A%2F%2Fwww.dumoulin.fr%2Feng_pages%2Fref.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"></li></ul> <div class="mw-heading mw-heading2"><h2 id="Further_reading">Further reading</h2>[<a href="/w/index.php?title=Cadbury&action=edit&section=37" title="Edit section: Further reading">edit</a>]</div> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBradley2008" class="citation book cs1">Bradley, John (2008). Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand. John Wiley and Sons Ltd. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-470-72524-5" title="Special:BookSources/978-0-470-72524-5"><bdi>978-0-470-72524-5</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Cadbury%27s+Purple+Reign%3A+The+Story+Behind+Chocolate%27s+Best-Loved+Brand&rft.pub=John+Wiley+and+Sons+Ltd&rft.date=2008&rft.isbn=978-0-470-72524-5&rft.aulast=Bradley&rft.aufirst=John&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFCadbury2010" class="citation book cs1">Cadbury, Deborah (2010). <a rel="nofollow" class="external text" href="https://archive.org/details/isbn_9781586488208">Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers</a>. PublicAffairs. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-58648-820-8" title="Special:BookSources/978-1-58648-820-8"><bdi>978-1-58648-820-8</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Chocolate+Wars%3A+The+150-Year+Rivalry+Between+the+World%27s+Greatest+Chocolate+Makers&rft.pub=PublicAffairs&rft.date=2010&rft.isbn=978-1-58648-820-8&rft.aulast=Cadbury&rft.aufirst=Deborah&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fisbn_9781586488208&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACadbury" class="Z3988"></li></ul> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2>[<a href="/w/index.php?title=Cadbury&action=edit&section=38" title="Edit section: External links">edit</a>]</div> <ul><li><a href="/wiki/File:Commons-logo.svg" class="mw-file-description"><img alt="" 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S. Fry & Sons">Fry's</a> <ul><li><a href="/wiki/Fry%27s_Chocolate_Cream" title="Fry's Chocolate Cream">Chocolate Cream</a></li> <li><a href="/wiki/Fry%27s_Turkish_Delight" title="Fry's Turkish Delight">Turkish Delight</a></li></ul></li> <li><a href="/wiki/Fudge_(chocolate_bar)" title="Fudge (chocolate bar)">Fudge</a></li> <li><a href="/wiki/Fuse_(chocolate_bar)" title="Fuse (chocolate bar)">Fuse</a></li> <li><a href="/wiki/Green_%26_Black%27s" title="Green & Black's">Green & Black's</a></li> <li><a href="/wiki/Heroes_(confectionery)" class="mw-redirect" title="Heroes (confectionery)">Heroes</a></li> <li><a href="/wiki/Jelly_Babies" title="Jelly Babies">Jelly Babies</a></li> <li><a href="/wiki/Mantecol" title="Mantecol">Mantecol</a></li> <li><a href="/wiki/Maynards_Bassetts" title="Maynards Bassetts">Maynards Bassetts</a> (<a href="/wiki/Maynards" title="Maynards">Maynards</a> and <a href="/wiki/Bassett%27s" title="Bassett's">Bassett's</a>)</li> <li><a href="/wiki/Milk_Tray" title="Milk Tray">Milk Tray</a></li> <li><a href="/wiki/Mini_Eggs" title="Mini Eggs">Mini Eggs</a></li> <li><a href="/wiki/Moro_(chocolate_bar)" title="Moro (chocolate bar)">Moro</a></li> <li><a href="/wiki/Cadbury_Mr._Big" class="mw-redirect" title="Cadbury Mr. Big">Mr. Big</a></li> <li><a href="/wiki/Cadbury_Old_Gold" title="Cadbury Old Gold">Old Gold</a></li> <li><a href="/wiki/Palitos_de_la_selva" title="Palitos de la selva">Palitos de la selva</a></li> <li><a href="/wiki/Pascall_(company)" title="Pascall (company)">Pascall</a></li> <li><a href="/wiki/Picnic_(chocolate_bar)" title="Picnic (chocolate bar)">Picnic</a></li> <li><a href="/wiki/Cadbury_Roses" title="Cadbury Roses">Roses</a></li> <li><a href="/wiki/Cadbury_Shots" title="Cadbury Shots">Shots</a></li> <li><a href="/wiki/Cadbury_Snack" title="Cadbury Snack">Snack</a></li> <li><a href="/wiki/Cadbury_Snowflake" title="Cadbury Snowflake">Snowflake</a></li> <li><a href="/wiki/Starbar" title="Starbar">Starbar</a></li> <li><a href="/wiki/The_Natural_Confectionery_Company" title="The Natural Confectionery Company">The Natural Confectionery Company</a></li> <li><a href="/wiki/Time_Out_(chocolate_bar)" title="Time Out (chocolate bar)">Time Out</a></li> <li><a href="/wiki/Trebor_(confectionery)" title="Trebor (confectionery)">Trebor</a></li> <li><a href="/wiki/Twirl_(chocolate_bar)" title="Twirl (chocolate bar)">Twirl</a></li> <li><a href="/wiki/Vichy_Pastilles" title="Vichy Pastilles">Vichy Pastilles</a></li> <li><a href="/wiki/Wispa" title="Wispa">Wispa</a></li> <li><a href="/wiki/Starbar" title="Starbar">Wunderbar</a></li> <li><a href="/wiki/Yowie_(chocolate)" title="Yowie (chocolate)">Yowie</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background: #E51636;">Chocolate</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/C%C3%B4te_d%27Or_(chocolate)" title="Côte d'Or (chocolate)">Côte d'Or</a></li> <li><a href="/wiki/Daim_bar" title="Daim bar">Daim</a></li> <li><a href="/wiki/Freia_(chocolate)" title="Freia (chocolate)">Freia</a></li> <li>Lacta (<a href="/wiki/Lacta_(Brazilian_company)" title="Lacta (Brazilian company)">Brazil</a>, <a href="/wiki/Lacta_(Greek_company)" title="Lacta (Greek company)">Greece</a>)</li> <li><a href="/wiki/Marabou_(chocolate)" title="Marabou (chocolate)">Marabou</a></li> <li><a href="/wiki/Milka" title="Milka">Milka</a></li> <li><a href="/wiki/Toblerone" title="Toblerone">Toblerone</a></li> <li><a href="/wiki/Twist_(confectionery)" title="Twist (confectionery)">Twist</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background: #E51636;">Gums and candies</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Certs" title="Certs">Certs</a></li> <li><a href="/wiki/Clorets" title="Clorets">Clorets</a></li> <li><a href="/wiki/Freshen_Up" title="Freshen Up">Freshen Up</a></li> <li><a href="/wiki/Sour_Patch_Kids" title="Sour Patch Kids">Sour Patch Kids</a></li> <li><a href="/wiki/Swedish_Fish" title="Swedish Fish">Swedish Fish</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background: #E51636;">Other brands</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bubu_Lubu" title="Bubu Lubu">Bubu Lubu</a></li> <li><a href="/wiki/Clif_Bar" title="Clif Bar">Clif Bar</a></li> <li><a href="/wiki/Dairylea_(cheese)" title="Dairylea (cheese)">Dairylea</a></li> <li><a href="/wiki/Eden_(cheese)" title="Eden (cheese)">Eden</a></li> <li><a href="/wiki/Filipinos_(snack_food)" title="Filipinos (snack food)">Filipinos</a></li> <li><a href="/wiki/Halls_(cough_drop)" title="Halls (cough drop)">Halls</a></li> <li><a href="/wiki/Kinh_Do_Corporation" title="Kinh Do Corporation">Kinh Do</a></li> <li><a href="/wiki/LU_(biscuits)" title="LU (biscuits)">LU</a> <ul><li><a href="/wiki/Prince_de_LU" title="Prince de LU">Prince</a></li> <li><a href="/wiki/TUC_(cracker)" title="TUC (cracker)">TUC</a></li></ul></li> <li><a href="/wiki/Royal_Baking_Powder_Company" title="Royal Baking Powder Company">Royal</a></li> <li><a href="/wiki/Tang_(drink_mix)" title="Tang (drink mix)">Tang</a></li> <li><a href="/wiki/Tate%27s_Bake_Shop" title="Tate's Bake Shop">Tate's Bake Shop</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background: #E51636;">Former brands</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Aztec_(chocolate)" class="mw-redirect" title="Aztec (chocolate)">Aztec Bar</a></li> <li><a href="/wiki/Baker%27s_Chocolate" title="Baker's Chocolate">Baker's</a></li> <li><a href="/wiki/Beemans_gum" title="Beemans gum">Beemans</a></li> <li><a href="/wiki/Black_Jack_(gum)" title="Black Jack (gum)">Black Jack</a></li> <li><a href="/wiki/Bonkers_candy" title="Bonkers candy">Bonkers</a></li> <li><a href="/wiki/Cheese_Nips" title="Cheese Nips">Cheese Nips</a></li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="2" style="width:1px;padding:0 0 0 2px"><div><img src="//upload.wikimedia.org/wikipedia/commons/thumb/3/3b/Mondelez_International.svg/250px-Mondelez_International.svg.png" decoding="async" width="125" height="30" class="mw-file-element" data-file-width="512" data-file-height="123" /></div></td></tr><tr><th scope="row" class="navbox-group" style="color: white; background: #472380;;width:6em">Related</th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/2021_Nabisco_strike" title="2021 Nabisco strike">2021 Nabisco strike</a></li> <li><a href="/wiki/Cadbury%27s_Chocolate_Factory,_Tasmania" title="Cadbury's Chocolate Factory, Tasmania">Cadbury's Claremont</a></li> <li><a href="/wiki/Cadbury_chocolate_factory,_Toronto" title="Cadbury chocolate factory, Toronto">Cadbury Chocolate Factory (Toronto)</a></li> <li><a href="/wiki/Cadbury_Ireland" title="Cadbury Ireland">Cadbury Ireland</a></li> <li><a href="/wiki/Cadbury_World" title="Cadbury World">Cadbury World</a></li> <li><a href="/wiki/JDE_Peet%27s" title="JDE Peet's">JDE Peet's</a></li> <li><a href="/wiki/Kraft_Foods_Inc." title="Kraft Foods Inc.">Kraft Foods Inc.</a></li> <li><a href="/wiki/Kraft_Foods" title="Kraft Foods">Kraft Foods</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3" style="color: white; background: #472380;"><div> <ul><li>1 Manufactured by <a href="/wiki/The_Hershey_Company" title="The Hershey Company">Hershey's</a> in the U.S. under licensing agreement</li></ul> <hr /> <ul><li><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /> <a href="/wiki/Category:Mondelez_International" title="Category:Mondelez International">Category</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235" /></div><div role="navigation" class="navbox" aria-labelledby="Selected_royal_warrant_holders_of_the_British_royal_family584" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231" /><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:British_royal_warrant_holders" title="Template:British royal warrant holders"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:British_royal_warrant_holders" title="Template talk:British royal warrant holders"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:British_royal_warrant_holders" title="Special:EditPage/Template:British royal warrant holders"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Selected_royal_warrant_holders_of_the_British_royal_family584" style="font-size:114%;margin:0 4em"><a href="/wiki/Royal_warrant_of_appointment_(United_Kingdom)" title="Royal warrant of appointment (United Kingdom)">Selected royal warrant holders of the British royal family</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align: left">By Appointment to <a href="/wiki/Charles_III" title="Charles III">King Charles III</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bendicks" title="Bendicks">Bendicks</a></li> <li><a href="/wiki/Bentley" title="Bentley">Bentley</a></li> <li><a href="/wiki/DHL" title="DHL">DHL</a></li> <li><a href="/wiki/Heinz" title="Heinz">Heinz</a></li> <li><a href="/wiki/John_Lewis" title="John Lewis">John Lewis</a></li> <li><a href="/wiki/Kellogg%27s" title="Kellogg's">Kellogg's</a></li> <li><a href="/wiki/Moet_and_Chandon" class="mw-redirect" title="Moet and Chandon">Moet and Chandon</a></li> <li><a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a></li> <li><a href="/wiki/Parker_Pen_Company" title="Parker Pen Company">Parker Pen Company</a></li> <li><a href="/wiki/Waitrose" title="Waitrose">Waitrose</a></li> <li><a href="/wiki/Weetabix" title="Weetabix">Weetabix</a></li> <li><a href="/wiki/Samsung" title="Samsung">Samsung</a></li> <li><a href="/wiki/Schweppes" title="Schweppes">Schweppes</a></li> <li><a href="/wiki/Twinings" title="Twinings">Twinings</a></li></ul> </div></td><td class="noviewer navbox-image" rowspan="4" style="width:1px;padding:0 0 0 2px;padding-left:1.0em;"><div><a href="/wiki/File:Coat_of_arms_of_the_United_Kingdom_(2022,_variant_2).svg" class="mw-file-description" title="Coat of arms of His Majesty the King"><img alt="Coat of arms of His Majesty the King" src="//upload.wikimedia.org/wikipedia/commons/thumb/5/5b/Coat_of_arms_of_the_United_Kingdom_%282022%2C_variant_2%29.svg/55px-Coat_of_arms_of_the_United_Kingdom_%282022%2C_variant_2%29.svg.png" decoding="async" width="55" height="50" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/5b/Coat_of_arms_of_the_United_Kingdom_%282022%2C_variant_2%29.svg/83px-Coat_of_arms_of_the_United_Kingdom_%282022%2C_variant_2%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/5b/Coat_of_arms_of_the_United_Kingdom_%282022%2C_variant_2%29.svg/110px-Coat_of_arms_of_the_United_Kingdom_%282022%2C_variant_2%29.svg.png 2x" data-file-width="1500" data-file-height="1371" /></a> <a href="/wiki/File:Coat_of_arms_of_the_United_Kingdom_in_Scotland.svg" class="mw-file-description" title="Coat of arms of His Majesty the King in Scotland"><img alt="Coat of arms of His Majesty the King in Scotland" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/90/Coat_of_arms_of_the_United_Kingdom_in_Scotland.svg/55px-Coat_of_arms_of_the_United_Kingdom_in_Scotland.svg.png" decoding="async" width="55" height="53" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/90/Coat_of_arms_of_the_United_Kingdom_in_Scotland.svg/83px-Coat_of_arms_of_the_United_Kingdom_in_Scotland.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/90/Coat_of_arms_of_the_United_Kingdom_in_Scotland.svg/110px-Coat_of_arms_of_the_United_Kingdom_in_Scotland.svg.png 2x" data-file-width="1550" data-file-height="1500" /></a> <a href="/wiki/File:Prince_of_Wales%27s_feathers_Badge.svg" class="mw-file-description" title="Badge of His Royal Highness The Prince of Wales"><img alt="Badge of His Royal Highness The Prince of Wales" src="//upload.wikimedia.org/wikipedia/commons/thumb/7/7a/Prince_of_Wales%27s_feathers_Badge.svg/55px-Prince_of_Wales%27s_feathers_Badge.svg.png" decoding="async" width="55" height="62" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/7a/Prince_of_Wales%27s_feathers_Badge.svg/83px-Prince_of_Wales%27s_feathers_Badge.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/7a/Prince_of_Wales%27s_feathers_Badge.svg/110px-Prince_of_Wales%27s_feathers_Badge.svg.png 2x" data-file-width="339" data-file-height="383" /></a></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align: left">By Appointment to <a href="/wiki/Elizabeth_II" title="Elizabeth II">Queen Elizabeth II</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Andrex" title="Andrex">Andrex</a></li> <li><a href="/wiki/Abels_Moving_Services" title="Abels Moving Services">Abels Moving Services</a></li> <li><a href="/wiki/Ainsworths" title="Ainsworths">Ainsworths</a></li> <li><a href="/wiki/Atora" title="Atora">Atora</a></li> <li><a href="/wiki/House_of_Angostura" title="House of Angostura">Angostura</a></li> <li><a href="/wiki/AkzoNobel" title="AkzoNobel">AkzoNobel</a></li> <li><a href="/wiki/Autoglym" title="Autoglym">Autoglym</a></li> <li><a href="/wiki/Axminster_Carpets" title="Axminster Carpets">Axminster Carpets</a></li> <li><a href="/wiki/Barbour_(company)" title="Barbour (company)">Barbour</a></li> <li><a href="/wiki/Bendicks" title="Bendicks">Bendicks</a></li> <li><a href="/wiki/Bentley" title="Bentley">Bentley Motors</a></li> <li><a href="/wiki/Bollinger" title="Bollinger">Bollinger</a></li> <li><a href="/wiki/Brasso" title="Brasso">Brasso</a></li> <li><a href="/wiki/Britvic" title="Britvic">Britvic</a></li> <li><a href="/wiki/BT_Group" title="BT Group">BT</a></li> <li><a href="/wiki/Burberry" title="Burberry">Burberry</a></li> <li><a class="mw-selflink selflink">Cadbury</a></li> <li><a href="/wiki/Carphone_Warehouse" title="Carphone Warehouse">Carphone Warehouse</a></li> <li><a href="/wiki/Castrol" title="Castrol">Castrol</a></li> <li><a href="/wiki/Charbonnel_et_Walker" title="Charbonnel et Walker">Charbonnel et Walker</a></li> <li><a href="/wiki/Colman%27s" title="Colman's">Colman's</a></li> <li><a href="/wiki/Dairy_Crest" class="mw-redirect" title="Dairy Crest">Dairy Crest</a></li> <li><a href="/wiki/DAKS" title="DAKS">DAKS</a></li> <li><a href="/wiki/Dettol" title="Dettol">Dettol</a></li> <li><a href="/wiki/DHL" title="DHL">DHL Express</a></li> <li><a href="/wiki/Dunelm_Mill" class="mw-redirect" title="Dunelm Mill">Dorma</a></li> <li><a href="/wiki/Elizabeth_Arden,_Inc." title="Elizabeth Arden, Inc.">Elizabeth Arden</a></li> <li><a href="/wiki/Ede_%26_Ravenscroft" title="Ede & Ravenscroft">Ede & Ravenscroft</a></li> <li><a href="/wiki/Fortnum_%26_Mason" title="Fortnum & Mason">Fortnum & Mason</a></li> <li><a href="/wiki/Schwartz_(brand)" title="Schwartz (brand)">Schwartz</a></li> <li><a href="/wiki/Smythson" title="Smythson">Frank Smythson</a></li> <li><a href="/wiki/GSK_plc" title="GSK plc">GSK</a></li> <li><a href="/wiki/Gieves_%26_Hawkes" title="Gieves & Hawkes">Gieves & Hawkes</a></li> <li><a href="/wiki/Hardy_Brothers" title="Hardy Brothers">Hardy Brothers</a></li> <li><a href="/wiki/Hatchards" title="Hatchards">Hatchards</a></li> <li><a href="/wiki/HP_Bulmer" class="mw-redirect" title="HP Bulmer">HP Bulmer</a></li> <li><a href="/wiki/Heinz" title="Heinz">Heinz</a></li> <li><a href="/wiki/Henry_Poole_%26_Co" title="Henry Poole & Co">Henry Poole & Co</a></li> <li><a href="/wiki/James_Purdey_%26_Sons" title="James Purdey & Sons">James Purdey & Sons</a></li> <li><a href="/wiki/Jaguar_Cars" title="Jaguar Cars">Jaguar Cars</a></li> <li><a href="/wiki/John_Lewis_%26_Partners" title="John Lewis & Partners">John Lewis & Partners</a></li> <li><a href="/wiki/John_Lobb_Bootmaker" title="John Lobb Bootmaker">John Lobb</a></li> <li><a href="/wiki/Kellogg%27s" title="Kellogg's">Kellogg's</a></li> <li><a href="/wiki/Land_Rover" title="Land Rover">Land Rover</a></li> <li><a href="/wiki/Louis_Roederer" title="Louis Roederer">Louis Roederer</a></li> <li><a href="/wiki/Mappin_%26_Webb" title="Mappin & Webb">Mappin & Webb</a></li> <li><a href="/wiki/Martini_%26_Rossi" title="Martini & Rossi">Martini & Rossi</a></li> <li><a href="/wiki/McIlhenny_Company" class="mw-redirect" title="McIlhenny Company">McIlhenny Company</a></li> <li><a href="/wiki/McVitie%27s" title="McVitie's">McVitie's</a></li> <li><a href="/wiki/Minky" title="Minky">Minky</a></li> <li><a href="/wiki/Molton_Brown" title="Molton Brown">Molton Brown</a></li> <li><a href="/wiki/Mo%C3%ABt_%26_Chandon" title="Moët & Chandon">Moët & Chandon</a></li> <li><a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a></li> <li><a href="/wiki/Parker_Pen_Company" title="Parker Pen Company">Parker Pen</a></li> <li><a href="/wiki/Persil" title="Persil">Persil</a></li> <li><a href="/wiki/Procter_%26_Gamble" title="Procter & Gamble">Procter & Gamble</a></li> <li><a href="/wiki/Richer_Sounds" title="Richer Sounds">Richer Sounds</a></li> <li><a href="/wiki/Roberts_Radio" title="Roberts Radio">Roberts Radio</a></li> <li><a href="/wiki/Robertson%27s" title="Robertson's">Robertson's</a></li> <li><a href="/wiki/Robinsons_(drink)" title="Robinsons (drink)">Robinsons</a></li> <li><a href="/wiki/Ryvita" title="Ryvita">Ryvita</a></li> <li><a href="/wiki/Samsung" title="Samsung">Samsung</a></li> <li><a href="/wiki/Schweppes" title="Schweppes">Schweppes</a></li> <li><a href="/wiki/British_Sugar" title="British Sugar">Silverspoon</a></li> <li><a href="/wiki/Spode" title="Spode">Spode</a></li> <li><a href="/wiki/Steinway_%26_Sons" title="Steinway & Sons">Steinway & Sons</a></li> <li><a href="/wiki/Tanqueray" title="Tanqueray">Tanqueray</a></li> <li><a href="/wiki/Tate_%26_Lyle" title="Tate & Lyle">Tate & Lyle</a></li> <li><a href="/wiki/Twinings" title="Twinings">Twinings</a></li> <li><a href="/wiki/Unilever" title="Unilever">Unilever</a></li> <li><a href="/wiki/United_Biscuits" title="United Biscuits">United Biscuits</a></li> <li><a href="/wiki/Vauxhall_Motors" title="Vauxhall Motors">Vauxhall Motors</a></li> <li><a href="/wiki/Veuve_Clicquot" title="Veuve Clicquot">Veuve Clicquot Ponsardin</a></li> <li><a href="/wiki/Waitrose" title="Waitrose">Waitrose</a></li> <li><a href="/wiki/Weetabix_Limited" title="Weetabix Limited">Weetabix</a></li> <li><a href="/wiki/Wilkin_%26_Sons" title="Wilkin & Sons">Wilkin & Sons</a></li> <li><a href="/wiki/William_Drake_(organ_builder)" title="William Drake (organ builder)">William Drake</a></li> <li><a href="/wiki/Wolsey_(clothing)" title="Wolsey (clothing)">Wolsey</a></li> <li><a href="/wiki/Worcestershire_Medal_Service" title="Worcestershire Medal Service">Worcestershire Medal Service</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align: left">By Appointment to <a href="/wiki/Charles_III_of_the_United_Kingdom" class="mw-redirect" title="Charles III of the United Kingdom">Prince Charles</a> 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