CINXE.COM
<!doctype html><html lang="en"><head><title data-rh="true">Importance of IPR for Startups. In the 21st Century, Physical assets… | by Gunthakanti Shiva Reddy | Medium</title><meta data-rh="true" charset="utf-8"/><meta data-rh="true" name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1,maximum-scale=1"/><meta data-rh="true" name="theme-color" content="#000000"/><meta data-rh="true" name="twitter:app:name:iphone" content="Medium"/><meta data-rh="true" name="twitter:app:id:iphone" content="828256236"/><meta data-rh="true" property="al:ios:app_name" content="Medium"/><meta data-rh="true" property="al:ios:app_store_id" content="828256236"/><meta data-rh="true" property="al:android:package" content="com.medium.reader"/><meta data-rh="true" property="fb:app_id" content="542599432471018"/><meta data-rh="true" property="og:site_name" content="Medium"/><meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="article:published_time" content="2020-03-20T17:56:05.929Z"/><meta data-rh="true" name="title" content="Importance of IPR for Startups. In the 21st Century, Physical assets… | by Gunthakanti Shiva Reddy | Medium"/><meta data-rh="true" property="og:title" content="Importance of IPR for Startups"/><meta data-rh="true" property="al:android:url" content="medium://p/a21f760b3d30"/><meta data-rh="true" property="al:ios:url" content="medium://p/a21f760b3d30"/><meta data-rh="true" property="al:android:app_name" content="Medium"/><meta data-rh="true" name="description" content="In the 21st Century, Physical assets like land, machinery has less contribution to the valuation than the brand value, future growth of sales, human capital and most important is intellectual…"/><meta data-rh="true" property="og:description" content="In the 21st Century, Physical assets like land, machinery has less contribution to the valuation than the brand value, future growth of…"/><meta data-rh="true" property="og:url" content="https://medium.com/@gunthakantishivareddy/importance-of-ipr-for-startups-a21f760b3d30"/><meta data-rh="true" property="al:web:url" content="https://medium.com/@gunthakantishivareddy/importance-of-ipr-for-startups-a21f760b3d30"/><meta data-rh="true" property="article:author" content="https://medium.com/@gunthakantishivareddy"/><meta data-rh="true" name="author" content="Gunthakanti Shiva Reddy"/><meta data-rh="true" name="robots" content="index,noarchive,follow,max-image-preview:large"/><meta data-rh="true" name="referrer" content="unsafe-url"/><meta data-rh="true" property="twitter:title" content="Importance of IPR for Startups"/><meta data-rh="true" name="twitter:site" content="@Medium"/><meta data-rh="true" name="twitter:app:url:iphone" content="medium://p/a21f760b3d30"/><meta data-rh="true" property="twitter:description" content="In the 21st Century, Physical assets like land, machinery has less contribution to the valuation than the brand value, future growth of…"/><meta data-rh="true" name="twitter:card" content="summary"/><meta data-rh="true" name="twitter:label1" content="Reading time"/><meta data-rh="true" name="twitter:data1" content="7 min read"/><link data-rh="true" rel="icon" href="https://miro.medium.com/v2/5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19"/><link data-rh="true" rel="search" type="application/opensearchdescription+xml" title="Medium" href="/osd.xml"/><link data-rh="true" rel="apple-touch-icon" sizes="152x152" href="https://miro.medium.com/v2/resize:fill:304:304/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="apple-touch-icon" sizes="120x120" href="https://miro.medium.com/v2/resize:fill:240:240/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="apple-touch-icon" sizes="76x76" href="https://miro.medium.com/v2/resize:fill:152:152/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="apple-touch-icon" sizes="60x60" href="https://miro.medium.com/v2/resize:fill:120:120/10fd5c419ac61637245384e7099e131627900034828f4f386bdaa47a74eae156"/><link data-rh="true" rel="mask-icon" href="https://miro.medium.com/v2/resize:fill:1000:1000/7*GAOKVe--MXbEJmV9230oOQ.png" color="#171717"/><link data-rh="true" rel="preconnect" href="https://glyph.medium.com" crossOrigin=""/><link data-rh="true" id="glyph_preload_link" rel="preload" as="style" type="text/css" href="https://glyph.medium.com/css/unbound.css"/><link data-rh="true" id="glyph_link" rel="stylesheet" type="text/css" href="https://glyph.medium.com/css/unbound.css"/><link data-rh="true" rel="author" href="https://medium.com/@gunthakantishivareddy"/><link data-rh="true" rel="canonical" href="https://medium.com/@gunthakantishivareddy/importance-of-ipr-for-startups-a21f760b3d30"/><link data-rh="true" rel="alternate" href="android-app://com.medium.reader/https/medium.com/p/a21f760b3d30"/><script data-rh="true" type="application/ld+json">{"@context":"http:\u002F\u002Fschema.org","@type":"NewsArticle","image":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fda:true\u002Fbd978bb536350a710e8efb012513429cabdc4c28700604261aeda246d0f980b7","height":810,"width":1440},"url":"https:\u002F\u002Fmedium.com\u002F@gunthakantishivareddy\u002Fimportance-of-ipr-for-startups-a21f760b3d30","dateCreated":"2020-03-20T17:56:05.929Z","datePublished":"2020-03-20T17:56:05.929Z","dateModified":"2021-12-13T20:30:58.058Z","headline":"Importance of IPR for Startups - Gunthakanti Shiva Reddy - Medium","name":"Importance of IPR for Startups - Gunthakanti Shiva Reddy - Medium","description":"In the 21st Century, Physical assets like land, machinery has less contribution to the valuation than the brand value, future growth of sales, human capital and most important is intellectual…","identifier":"a21f760b3d30","author":{"@type":"Person","name":"Gunthakanti Shiva Reddy","url":"https:\u002F\u002Fmedium.com\u002F@gunthakantishivareddy"},"creator":["Gunthakanti Shiva Reddy"],"publisher":{"@type":"Organization","name":"Medium","url":"https:\u002F\u002Fmedium.com\u002F","logo":{"@type":"ImageObject","width":272,"height":60,"url":"https:\u002F\u002Fmiro.medium.com\u002Fv2\u002Fresize:fit:544\u002F7*V1_7XP4snlmqrc_0Njontw.png"}},"mainEntityOfPage":"https:\u002F\u002Fmedium.com\u002F@gunthakantishivareddy\u002Fimportance-of-ipr-for-startups-a21f760b3d30"}</script><style type="text/css" data-fela-rehydration="495" data-fela-type="STATIC">html{box-sizing:border-box;-webkit-text-size-adjust:100%}*, *:before, *:after{box-sizing:inherit}body{margin:0;padding:0;text-rendering:optimizeLegibility;-webkit-font-smoothing:antialiased;color:rgba(0,0,0,0.8);position:relative;min-height:100vh}h1, h2, h3, h4, h5, h6, dl, dd, ol, ul, menu, figure, blockquote, p, pre, form{margin:0}menu, ol, ul{padding:0;list-style:none;list-style-image:none}main{display:block}a{color:inherit;text-decoration:none}a, button, input{-webkit-tap-highlight-color:transparent}img, svg{vertical-align:middle}button{background:transparent;overflow:visible}button, input, optgroup, select, textarea{margin:0}:root{--reach-tabs:1;--reach-menu-button:1}#speechify-root{font-family:Sohne, sans-serif}div[data-popper-reference-hidden="true"]{visibility:hidden;pointer-events:none}.grecaptcha-badge{visibility:hidden} /*XCode style (c) Angel Garcia <angelgarcia.mail@gmail.com>*/.hljs {background: #fff;color: black; }/* Gray DOCTYPE selectors like WebKit */ .xml .hljs-meta {color: #c0c0c0; }.hljs-comment, .hljs-quote {color: #007400; }.hljs-tag, .hljs-attribute, .hljs-keyword, .hljs-selector-tag, .hljs-literal, .hljs-name {color: #aa0d91; }.hljs-variable, .hljs-template-variable {color: #3F6E74; }.hljs-code, .hljs-string, .hljs-meta .hljs-string {color: #c41a16; }.hljs-regexp, .hljs-link {color: #0E0EFF; }.hljs-title, .hljs-symbol, .hljs-bullet, .hljs-number {color: #1c00cf; }.hljs-section, .hljs-meta {color: #643820; }.hljs-title.class_, .hljs-class .hljs-title, .hljs-type, .hljs-built_in, .hljs-params {color: #5c2699; }.hljs-attr {color: #836C28; }.hljs-subst {color: #000; }.hljs-formula {background-color: #eee;font-style: italic; }.hljs-addition {background-color: #baeeba; }.hljs-deletion {background-color: #ffc8bd; }.hljs-selector-id, .hljs-selector-class {color: #9b703f; }.hljs-doctag, .hljs-strong {font-weight: bold; }.hljs-emphasis {font-style: italic; } </style><style type="text/css" data-fela-rehydration="495" data-fela-type="KEYFRAME">@-webkit-keyframes k1{0%{opacity:0.8}50%{opacity:0.5}100%{opacity:0.8}}@-moz-keyframes k1{0%{opacity:0.8}50%{opacity:0.5}100%{opacity:0.8}}@keyframes k1{0%{opacity:0.8}50%{opacity:0.5}100%{opacity:0.8}}</style><style type="text/css" data-fela-rehydration="495" data-fela-type="RULE">.a{font-family:medium-content-sans-serif-font, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Open Sans", "Helvetica Neue", sans-serif}.b{font-weight:400}.c{background-color:rgba(255, 255, 255, 1)}.l{display:block}.m{position:sticky}.n{top:0}.o{z-index:500}.p{padding:0 24px}.q{align-items:center}.r{border-bottom:solid 1px #F2F2F2}.y{height:41px}.z{line-height:20px}.ab{display:flex}.ac{height:57px}.ae{flex:1 0 auto}.af{color:inherit}.ag{fill:inherit}.ah{font-size:inherit}.ai{border:inherit}.aj{font-family:inherit}.ak{letter-spacing:inherit}.al{font-weight:inherit}.am{padding:0}.an{margin:0}.ao{cursor:pointer}.ap:disabled{cursor:not-allowed}.aq:disabled{color:#6B6B6B}.ar:disabled{fill:#6B6B6B}.au{width:auto}.av path{fill:#242424}.aw{height:25px}.ax{margin-left:16px}.ay{border:none}.az{border-radius:20px}.ba{width:240px}.bb{background:#F9F9F9}.bc path{fill:#6B6B6B}.be{outline:none}.bf{font-family:sohne, "Helvetica Neue", Helvetica, Arial, sans-serif}.bg{font-size:14px}.bh{width:100%}.bi{padding:10px 20px 10px 0}.bj{background-color:transparent}.bk{color:#242424}.bl::placeholder{color:#6B6B6B}.bm{display:inline-block}.bn{margin-left:12px}.bo{margin-right:12px}.bp{border-radius:4px}.bq{margin-left:24px}.br{height:24px}.bx{background-color:#F9F9F9}.by{border-radius:50%}.bz{height:32px}.ca{width:32px}.cb{justify-content:center}.ch{max-width:680px}.ci{min-width:0}.cj{animation:k1 1.2s ease-in-out infinite}.ck{height:100vh}.cl{margin-bottom:16px}.cm{margin-top:48px}.cn{align-items:flex-start}.co{flex-direction:column}.cp{justify-content:space-between}.cq{margin-bottom:24px}.cw{width:80%}.cx{background-color:#F2F2F2}.dd{height:44px}.de{width:44px}.df{margin:auto 0}.dg{margin-bottom:4px}.dh{height:16px}.di{width:120px}.dj{width:80px}.dp{margin-bottom:8px}.dq{width:96%}.dr{width:98%}.ds{width:81%}.dt{margin-left:8px}.du{color:#6B6B6B}.dv{font-size:13px}.dw{height:100%}.ep{color:#FFFFFF}.eq{fill:#FFFFFF}.er{background:#1A8917}.es{border-color:#1A8917}.ew:disabled{cursor:inherit !important}.ex:disabled{opacity:0.3}.ey:disabled:hover{background:#1A8917}.ez:disabled:hover{border-color:#1A8917}.fa{border-radius:99em}.fb{border-width:1px}.fc{border-style:solid}.fd{box-sizing:border-box}.fe{text-decoration:none}.ff{text-align:center}.fi{margin-right:32px}.fj{position:relative}.fk{fill:#6B6B6B}.fn{background:transparent}.fo svg{margin-left:4px}.fp svg{fill:#6B6B6B}.fr{box-shadow:inset 0 0 0 1px rgba(0, 0, 0, 0.05)}.fs{position:absolute}.fz{margin:0 24px}.gd{background:rgba(255, 255, 255, 1)}.ge{border:1px solid #F2F2F2}.gf{box-shadow:0 1px 4px #F2F2F2}.gg{max-height:100vh}.gh{overflow-y:auto}.gi{left:0}.gj{top:calc(100vh + 100px)}.gk{bottom:calc(100vh + 100px)}.gl{width:10px}.gm{pointer-events:none}.gn{word-break:break-word}.go{word-wrap:break-word}.gp:after{display:block}.gq:after{content:""}.gr:after{clear:both}.gs{line-height:1.23}.gt{letter-spacing:0}.gu{font-style:normal}.gv{font-weight:700}.ia{align-items:baseline}.ib{width:48px}.ic{height:48px}.id{border:2px solid rgba(255, 255, 255, 1)}.ie{z-index:0}.if{box-shadow:none}.ig{border:1px solid rgba(0, 0, 0, 0.05)}.ih{margin-bottom:2px}.ii{flex-wrap:nowrap}.ij{font-size:16px}.ik{line-height:24px}.im{margin:0 8px}.in{display:inline}.io{color:#1A8917}.ip{fill:#1A8917}.is{flex:0 0 auto}.iv{flex-wrap:wrap}.iw{padding-left:8px}.ix{padding-right:8px}.jy> *{flex-shrink:0}.jz{overflow-x:scroll}.ka::-webkit-scrollbar{display:none}.kb{scrollbar-width:none}.kc{-ms-overflow-style:none}.kd{width:74px}.ke{flex-direction:row}.kf{z-index:2}.kg{margin-right:4px}.kj{-webkit-user-select:none}.kk{border:0}.kl{fill:rgba(117, 117, 117, 1)}.ko{outline:0}.kp{user-select:none}.kq> svg{pointer-events:none}.kz{cursor:progress}.la{opacity:1}.lb{padding:4px 0}.le{margin-top:0px}.lf{width:16px}.lh{display:inline-flex}.ln{max-width:100%}.lo{padding:8px 2px}.lp svg{color:#6B6B6B}.mg{line-height:1.58}.mh{letter-spacing:-0.004em}.mi{font-family:source-serif-pro, Georgia, Cambria, "Times New Roman", Times, serif}.nd{margin-bottom:-0.46em}.ne{line-height:1.12}.nf{letter-spacing:-0.022em}.ng{font-weight:600}.ob{margin-bottom:-0.28em}.oh{text-decoration:underline}.oi{margin-bottom:26px}.oj{margin-top:6px}.ok{margin-top:8px}.ol{margin-right:8px}.om{padding:8px 16px}.on{border-radius:100px}.oo{transition:background 300ms ease}.oq{white-space:nowrap}.or{border-top:none}.os{margin-bottom:14px}.ot{height:52px}.ou{max-height:52px}.ov{box-sizing:content-box}.ow{position:static}.ox{z-index:1}.oz{max-width:155px}.pf{margin-right:20px}.pl{height:0px}.pm{margin-bottom:40px}.qb{height:64px}.qc{width:64px}.qd{align-self:flex-end}.qe{color:rgba(255, 255, 255, 1)}.qf{fill:rgba(255, 255, 255, 1)}.qg{background:rgba(25, 25, 25, 1)}.qh{border-color:rgba(25, 25, 25, 1)}.qk:disabled{opacity:0.1}.ql:disabled:hover{background:rgba(25, 25, 25, 1)}.qm:disabled:hover{border-color:rgba(25, 25, 25, 1)}.qn{flex:1 1 auto}.qt{padding-right:4px}.qu{font-weight:500}.rh{white-space:pre-wrap}.ri{margin-top:16px}.rj{margin-bottom:54px}.rp{gap:18px}.rq{fill:rgba(61, 61, 61, 1)}.rx{border-bottom:solid 1px #E5E5E5}.ry{margin-top:72px}.rz{padding:24px 0}.sa{margin-bottom:0px}.sb{margin-right:16px}.as:hover:not(:disabled){color:rgba(25, 25, 25, 1)}.at:hover:not(:disabled){fill:rgba(25, 25, 25, 1)}.et:hover{background:#156D12}.eu:hover{border-color:#156D12}.ev:hover{cursor:pointer}.fl:hover{color:#242424}.fm:hover{fill:#242424}.fq:hover svg{fill:#242424}.ft:hover{background-color:rgba(0, 0, 0, 0.1)}.il:hover{text-decoration:underline}.iq:hover:not(:disabled){color:#156D12}.ir:hover:not(:disabled){fill:#156D12}.kn:hover{fill:rgba(8, 8, 8, 1)}.lc:hover{fill:#000000}.ld:hover p{color:#000000}.lg:hover{color:#000000}.lq:hover svg{color:#000000}.op:hover{background-color:#F2F2F2}.qa:hover{background-color:none}.qi:hover{background:#000000}.qj:hover{border-color:#242424}.rr:hover{fill:rgba(25, 25, 25, 1)}.bd:focus-within path{fill:#242424}.km:focus{fill:rgba(8, 8, 8, 1)}.lr:focus svg{color:#000000}.kr:active{border-style:none}</style><style type="text/css" data-fela-rehydration="495" data-fela-type="RULE" media="all and (min-width: 1080px)">.d{display:none}.bw{width:64px}.cg{margin:0 64px}.cv{height:48px}.dc{margin-bottom:52px}.do{margin-bottom:48px}.ef{font-size:14px}.eg{line-height:20px}.em{font-size:13px}.eo{padding:5px 12px}.fh{display:flex}.fy{margin-bottom:68px}.gc{max-width:680px}.hq{font-size:42px}.hr{margin-top:1.19em}.hs{margin-bottom:32px}.ht{line-height:52px}.hu{letter-spacing:-0.011em}.hz{align-items:center}.jk{border-top:solid 1px #F2F2F2}.jl{border-bottom:solid 1px #F2F2F2}.jm{margin:32px 0 0}.jn{padding:3px 8px}.jw> *{margin-right:24px}.jx> :last-child{margin-right:0}.ky{margin-top:0px}.lm{margin:0}.mz{font-size:20px}.na{margin-top:2.14em}.nb{line-height:32px}.nc{letter-spacing:-0.003em}.nx{font-size:24px}.ny{margin-top:1.95em}.nz{line-height:30px}.oa{letter-spacing:-0.016em}.og{margin-top:0.94em}.pe{display:inline-block}.pk{margin-bottom:104px}.pn{flex-direction:row}.pq{margin-bottom:0}.pr{margin-right:20px}.qo{max-width:500px}.rf{line-height:24px}.rg{letter-spacing:0}.ro{margin-bottom:72px}.rw{padding-top:72px}</style><style type="text/css" data-fela-rehydration="495" data-fela-type="RULE" media="all and (max-width: 1079.98px)">.e{display:none}.kx{margin-top:0px}.pd{display:inline-block}</style><style type="text/css" data-fela-rehydration="495" data-fela-type="RULE" media="all and (max-width: 903.98px)">.f{display:none}.kw{margin-top:0px}.pc{display:inline-block}</style><style type="text/css" data-fela-rehydration="495" data-fela-type="RULE" media="all and (max-width: 727.98px)">.g{display:none}.ku{margin-top:0px}.kv{margin-right:0px}.pb{display:inline-block}</style><style type="text/css" data-fela-rehydration="495" data-fela-type="RULE" media="all and (max-width: 551.98px)">.h{display:none}.s{display:flex}.t{justify-content:space-between}.bs{width:24px}.cc{margin:0 24px}.cr{height:40px}.cy{margin-bottom:44px}.dk{margin-bottom:32px}.dx{font-size:13px}.dy{line-height:20px}.eh{padding:0px 8px 1px}.fu{margin-bottom:4px}.gw{font-size:32px}.gx{margin-top:1.01em}.gy{margin-bottom:24px}.gz{line-height:38px}.ha{letter-spacing:-0.014em}.hv{align-items:flex-start}.it{flex-direction:column}.iy{margin:24px -24px 0}.iz{padding:0}.jo> *{margin-right:8px}.jp> :last-child{margin-right:24px}.kh{margin-left:0px}.ks{margin-top:0px}.kt{margin-right:0px}.li{margin:0}.ls{border:1px solid #F2F2F2}.lt{border-radius:99em}.lu{padding:0px 16px 0px 12px}.lv{height:38px}.lw{align-items:center}.ly svg{margin-right:8px}.mj{font-size:18px}.mk{margin-top:1.56em}.ml{line-height:28px}.mm{letter-spacing:-0.003em}.nh{font-size:20px}.ni{margin-top:1.2em}.nj{line-height:24px}.nk{letter-spacing:0}.oc{margin-top:0.67em}.pa{display:inline-block}.pg{margin-bottom:96px}.py{margin-bottom:20px}.pz{margin-right:0}.qs{max-width:100%}.qv{font-size:24px}.qw{line-height:30px}.qx{letter-spacing:-0.016em}.rk{margin-bottom:64px}.rs{padding-top:48px}.lx:hover{border-color:#E5E5E5}</style><style type="text/css" data-fela-rehydration="495" data-fela-type="RULE" media="all and (min-width: 904px) and (max-width: 1079.98px)">.i{display:none}.bv{width:64px}.cf{margin:0 64px}.cu{height:48px}.db{margin-bottom:52px}.dn{margin-bottom:48px}.ed{font-size:14px}.ee{line-height:20px}.ek{font-size:13px}.el{padding:5px 12px}.fg{display:flex}.fx{margin-bottom:68px}.gb{max-width:680px}.hl{font-size:42px}.hm{margin-top:1.19em}.hn{margin-bottom:32px}.ho{line-height:52px}.hp{letter-spacing:-0.011em}.hy{align-items:center}.jg{border-top:solid 1px #F2F2F2}.jh{border-bottom:solid 1px #F2F2F2}.ji{margin:32px 0 0}.jj{padding:3px 8px}.ju> *{margin-right:24px}.jv> :last-child{margin-right:0}.ll{margin:0}.mv{font-size:20px}.mw{margin-top:2.14em}.mx{line-height:32px}.my{letter-spacing:-0.003em}.nt{font-size:24px}.nu{margin-top:1.95em}.nv{line-height:30px}.nw{letter-spacing:-0.016em}.of{margin-top:0.94em}.pj{margin-bottom:104px}.po{flex-direction:row}.ps{margin-bottom:0}.pt{margin-right:20px}.qp{max-width:500px}.rd{line-height:24px}.re{letter-spacing:0}.rn{margin-bottom:72px}.rv{padding-top:72px}</style><style type="text/css" data-fela-rehydration="495" data-fela-type="RULE" media="all and (min-width: 728px) and (max-width: 903.98px)">.j{display:none}.w{display:flex}.x{justify-content:space-between}.bu{width:64px}.ce{margin:0 48px}.ct{height:48px}.da{margin-bottom:52px}.dm{margin-bottom:48px}.eb{font-size:13px}.ec{line-height:20px}.ej{padding:0px 8px 1px}.fw{margin-bottom:68px}.ga{max-width:680px}.hg{font-size:42px}.hh{margin-top:1.19em}.hi{margin-bottom:32px}.hj{line-height:52px}.hk{letter-spacing:-0.011em}.hx{align-items:center}.jc{border-top:solid 1px #F2F2F2}.jd{border-bottom:solid 1px #F2F2F2}.je{margin:32px 0 0}.jf{padding:3px 8px}.js> *{margin-right:24px}.jt> :last-child{margin-right:0}.lk{margin:0}.mr{font-size:20px}.ms{margin-top:2.14em}.mt{line-height:32px}.mu{letter-spacing:-0.003em}.np{font-size:24px}.nq{margin-top:1.95em}.nr{line-height:30px}.ns{letter-spacing:-0.016em}.oe{margin-top:0.94em}.pi{margin-bottom:104px}.pp{flex-direction:row}.pu{margin-bottom:0}.pv{margin-right:20px}.qq{max-width:500px}.rb{line-height:24px}.rc{letter-spacing:0}.rm{margin-bottom:72px}.ru{padding-top:72px}</style><style type="text/css" data-fela-rehydration="495" data-fela-type="RULE" media="all and (min-width: 552px) and (max-width: 727.98px)">.k{display:none}.u{display:flex}.v{justify-content:space-between}.bt{width:24px}.cd{margin:0 24px}.cs{height:40px}.cz{margin-bottom:44px}.dl{margin-bottom:32px}.dz{font-size:13px}.ea{line-height:20px}.ei{padding:0px 8px 1px}.fv{margin-bottom:4px}.hb{font-size:32px}.hc{margin-top:1.01em}.hd{margin-bottom:24px}.he{line-height:38px}.hf{letter-spacing:-0.014em}.hw{align-items:flex-start}.iu{flex-direction:column}.ja{margin:24px 0 0}.jb{padding:0}.jq> *{margin-right:8px}.jr> :last-child{margin-right:8px}.ki{margin-left:0px}.lj{margin:0}.lz{border:1px solid #F2F2F2}.ma{border-radius:99em}.mb{padding:0px 16px 0px 12px}.mc{height:38px}.md{align-items:center}.mf svg{margin-right:8px}.mn{font-size:18px}.mo{margin-top:1.56em}.mp{line-height:28px}.mq{letter-spacing:-0.003em}.nl{font-size:20px}.nm{margin-top:1.2em}.nn{line-height:24px}.no{letter-spacing:0}.od{margin-top:0.67em}.ph{margin-bottom:96px}.pw{margin-bottom:20px}.px{margin-right:0}.qr{max-width:100%}.qy{font-size:24px}.qz{line-height:30px}.ra{letter-spacing:-0.016em}.rl{margin-bottom:64px}.rt{padding-top:48px}.me:hover{border-color:#E5E5E5}</style><style type="text/css" data-fela-rehydration="495" data-fela-type="RULE" media="print">.oy{display:none}</style></head><body><div id="root"><div class="a b c"><div class="d e f g h i j k"></div><script>document.domain = document.domain;</script><div class="l c"><div class="l m n o c"><div class="p q r s t u v w x i d y z"><a class="du ag dv bf ak b am an ao ap aq ar as at s u w i d q dw z" href="https://rsci.app.link/?%24canonical_url=https%3A%2F%2Fmedium.com%2Fp%2Fa21f760b3d30&%7Efeature=LoOpenInAppButton&%7Echannel=ShowPostUnderUser&source=---top_nav_layout_nav----------------------------------" rel="noopener follow">Open in app<svg xmlns="http://www.w3.org/2000/svg" width="10" height="10" fill="none" viewBox="0 0 10 10" class="dt"><path fill="currentColor" d="M.985 8.485a.375.375 0 1 0 .53.53zM8.75 1.25h.375A.375.375 0 0 0 8.75.875zM8.375 6.5a.375.375 0 1 0 .75 0zM3.5.875a.375.375 0 1 0 0 .75zm-1.985 8.14 7.5-7.5-.53-.53-7.5 7.5zm6.86-7.765V6.5h.75V1.25zM3.5 1.625h5.25v-.75H3.5z"></path></svg></a><div class="ab q"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><button class="bf b dx dy eh dz ea ei eb ec ej ek ee el em eg eo ep eq er es et eu ev ew ex ey ez fa fb fc fd bm fe ff" data-testid="headerSignUpButton">Sign up</button></span></p><div class="ax l"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerSignInButton" rel="noopener follow" href="/m/signin?operation=login&redirect=https%3A%2F%2Fmedium.com%2F%40gunthakantishivareddy%2Fimportance-of-ipr-for-startups-a21f760b3d30&source=post_page---top_nav_layout_nav-----------------------global_nav-----------">Sign in</a></span></p></div></div></div><div class="p q r ab ac"><div class="ab q ae"><a class="af ag ah ai aj ak al am an ao ap aq ar as at ab" aria-label="Homepage" data-testid="headerMediumLogo" rel="noopener follow" href="/?source=---top_nav_layout_nav----------------------------------"><svg xmlns="http://www.w3.org/2000/svg" width="719" height="160" fill="none" viewBox="0 0 719 160" class="au av aw"><path fill="#242424" d="m174.104 9.734.215-.047V8.02H130.39L89.6 103.89 48.81 8.021H1.472v1.666l.212.047c8.018 1.81 12.09 4.509 12.09 14.242V137.93c0 9.734-4.087 12.433-12.106 14.243l-.212.047v1.671h32.118v-1.665l-.213-.048c-8.018-1.809-12.089-4.509-12.089-14.242V30.586l52.399 123.305h2.972l53.925-126.743V140.75c-.687 7.688-4.721 10.062-11.982 11.701l-.215.05v1.652h55.948v-1.652l-.215-.05c-7.269-1.639-11.4-4.013-12.087-11.701l-.037-116.774h.037c0-9.733 4.071-12.432 12.087-14.242m25.555 75.488c.915-20.474 8.268-35.252 20.606-35.507 3.806.063 6.998 1.312 9.479 3.714 5.272 5.118 7.751 15.812 7.368 31.793zm-.553 5.77h65.573v-.275c-.186-15.656-4.721-27.834-13.466-36.196-7.559-7.227-18.751-11.203-30.507-11.203h-.263c-6.101 0-13.584 1.48-18.909 4.16-6.061 2.807-11.407 7.003-15.855 12.511-7.161 8.874-11.499 20.866-12.554 34.343q-.05.606-.092 1.212a50 50 0 0 0-.065 1.151 85.807 85.807 0 0 0-.094 5.689c.71 30.524 17.198 54.917 46.483 54.917 25.705 0 40.675-18.791 44.407-44.013l-1.886-.664c-6.557 13.556-18.334 21.771-31.738 20.769-18.297-1.369-32.314-19.922-31.042-42.395m139.722 41.359c-2.151 5.101-6.639 7.908-12.653 7.908s-11.513-4.129-15.418-11.63c-4.197-8.053-6.405-19.436-6.405-32.92 0-28.067 8.729-46.22 22.24-46.22 5.657 0 10.111 2.807 12.236 7.704zm43.499 20.008c-8.019-1.897-12.089-4.722-12.089-14.951V1.309l-48.716 14.353v1.757l.299-.024c6.72-.543 11.278.386 13.925 2.83 2.072 1.915 3.082 4.853 3.082 8.987v18.66c-4.803-3.067-10.516-4.56-17.448-4.56-14.059 0-26.909 5.92-36.176 16.672-9.66 11.205-14.767 26.518-14.767 44.278-.003 31.72 15.612 53.039 38.851 53.039 13.595 0 24.533-7.449 29.54-20.013v16.865h43.711v-1.746zM424.1 19.819c0-9.904-7.468-17.374-17.375-17.374-9.859 0-17.573 7.632-17.573 17.374s7.721 17.374 17.573 17.374c9.907 0 17.375-7.47 17.375-17.374m11.499 132.546c-8.019-1.897-12.089-4.722-12.089-14.951h-.035V43.635l-43.714 12.551v1.705l.263.024c9.458.842 12.047 4.1 12.047 15.152v81.086h43.751v-1.746zm112.013 0c-8.018-1.897-12.089-4.722-12.089-14.951V43.635l-41.621 12.137v1.71l.246.026c7.733.813 9.967 4.257 9.967 15.36v59.279c-2.578 5.102-7.415 8.131-13.274 8.336-9.503 0-14.736-6.419-14.736-18.073V43.638l-43.714 12.55v1.703l.262.024c9.459.84 12.05 4.097 12.05 15.152v50.17a56.3 56.3 0 0 0 .91 10.444l.787 3.423c3.701 13.262 13.398 20.197 28.59 20.197 12.868 0 24.147-7.966 29.115-20.43v17.311h43.714v-1.747zm169.818 1.788v-1.749l-.213-.05c-8.7-2.006-12.089-5.789-12.089-13.49v-63.79c0-19.89-11.171-31.761-29.883-31.761-13.64 0-25.141 7.882-29.569 20.16-3.517-13.01-13.639-20.16-28.606-20.16-13.146 0-23.449 6.938-27.869 18.657V43.643L545.487 55.68v1.715l.263.024c9.345.829 12.047 4.181 12.047 14.95v81.784h40.787v-1.746l-.215-.053c-6.941-1.631-9.181-4.606-9.181-12.239V66.998c1.836-4.289 5.537-9.37 12.853-9.37 9.086 0 13.692 6.296 13.692 18.697v77.828h40.797v-1.746l-.215-.053c-6.94-1.631-9.18-4.606-9.18-12.239V75.066a42 42 0 0 0-.578-7.26c1.947-4.661 5.86-10.177 13.475-10.177 9.214 0 13.691 6.114 13.691 18.696v77.828z"></path></svg></a><div class="ax h"><div class="ab ay az ba bb q bc bd"><div class="bm" aria-hidden="false" aria-describedby="searchResults" aria-labelledby="searchResults"></div><div class="bn bo ab"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M4.092 11.06a6.95 6.95 0 1 1 13.9 0 6.95 6.95 0 0 1-13.9 0m6.95-8.05a8.05 8.05 0 1 0 5.13 14.26l3.75 3.75a.56.56 0 1 0 .79-.79l-3.73-3.73A8.05 8.05 0 0 0 11.042 3z" clip-rule="evenodd"></path></svg></div><input role="combobox" aria-controls="searchResults" aria-expanded="false" aria-label="search" data-testid="headerSearchInput" tabindex="0" class="ay be bf bg z bh bi bj bk bl" placeholder="Search" value=""/></div></div></div><div class="h k w fg fh"><div class="fi ab"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerWriteButton" rel="noopener follow" href="/m/signin?operation=register&redirect=https%3A%2F%2Fmedium.com%2Fnew-story&source=---top_nav_layout_nav-----------------------new_post_topnav-----------"><div class="bf b bg z du fj fk ab q fl fm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" aria-label="Write"><path fill="currentColor" d="M14 4a.5.5 0 0 0 0-1zm7 6a.5.5 0 0 0-1 0zm-7-7H4v1h10zM3 4v16h1V4zm1 17h16v-1H4zm17-1V10h-1v10zm-1 1a1 1 0 0 0 1-1h-1zM3 20a1 1 0 0 0 1 1v-1zM4 3a1 1 0 0 0-1 1h1z"></path><path stroke="currentColor" d="m17.5 4.5-8.458 8.458a.25.25 0 0 0-.06.098l-.824 2.47a.25.25 0 0 0 .316.316l2.47-.823a.25.25 0 0 0 .098-.06L19.5 6.5m-2-2 2.323-2.323a.25.25 0 0 1 .354 0l1.646 1.646a.25.25 0 0 1 0 .354L19.5 6.5m-2-2 2 2"></path></svg><div class="dt l">Write</div></div></a></span></div></div><div class="k j i d"><div class="fi ab"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerSearchButton" rel="noopener follow" href="/search?source=---top_nav_layout_nav----------------------------------"><div class="bf b bg z du fj fk ab q fl fm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" aria-label="Search"><path fill="currentColor" fill-rule="evenodd" d="M4.092 11.06a6.95 6.95 0 1 1 13.9 0 6.95 6.95 0 0 1-13.9 0m6.95-8.05a8.05 8.05 0 1 0 5.13 14.26l3.75 3.75a.56.56 0 1 0 .79-.79l-3.73-3.73A8.05 8.05 0 0 0 11.042 3z" clip-rule="evenodd"></path></svg></div></a></div></div><div class="fi h k j"><div class="ab q"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><button class="bf b dx dy eh dz ea ei eb ec ej ek ee el em eg eo ep eq er es et eu ev ew ex ey ez fa fb fc fd bm fe ff" data-testid="headerSignUpButton">Sign up</button></span></p><div class="ax l"><p class="bf b dx dy dz ea eb ec ed ee ef eg du"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerSignInButton" rel="noopener follow" href="/m/signin?operation=login&redirect=https%3A%2F%2Fmedium.com%2F%40gunthakantishivareddy%2Fimportance-of-ipr-for-startups-a21f760b3d30&source=post_page---top_nav_layout_nav-----------------------global_nav-----------">Sign in</a></span></p></div></div></div><div class="l" aria-hidden="false"><button class="ay fn am ab q ao fo fp fq" aria-label="user options menu" data-testid="headerUserIcon"><div class="l fj"><img alt="" class="l fd by bz ca cx" src="https://miro.medium.com/v2/resize:fill:64:64/1*dmbNkD5D-u45r44go_cf0g.png" width="32" height="32" loading="lazy" role="presentation"/><div class="fr by l bz ca fs n ay ft"></div></div></button></div></div></div><div class="l"><div class="fu fv fw fx fy l"><div class="ab cb"><div class="ci bh fz ga gb gc"></div></div><article><div class="l"><div class="l"><span class="l"></span><section><div><div class="fs gi gj gk gl gm"></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><div><h1 id="5d14" class="pw-post-title gs gt gu bf gv gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs ht hu bk" data-testid="storyTitle">Importance of IPR for Startups</h1><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="hv hw hx hy hz ab"><div><div class="ab ia"><div><div class="bm" aria-hidden="false"><a rel="noopener follow" href="/@gunthakantishivareddy?source=post_page---byline--a21f760b3d30--------------------------------"><div class="l ib ic by id ie"><div class="l fj"><img alt="Gunthakanti Shiva Reddy" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/0*voBGBiZr4s9w9NfJ.jpg" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="if by l dd de fs n ig ft"></div></div></div></a></div></div></div></div><div class="bn bh l"><div class="ab"><div style="flex:1"><span class="bf b bg z bk"><div class="ih ab q"><div class="ab q ii"><div class="ab q"><div><div class="bm" aria-hidden="false"><p class="bf b ij ik bk"><a class="af ag ah ai aj ak al am an ao ap aq ar il" data-testid="authorName" rel="noopener follow" href="/@gunthakantishivareddy?source=post_page---byline--a21f760b3d30--------------------------------">Gunthakanti Shiva Reddy</a></p></div></div></div><span class="im in" aria-hidden="true"><span class="bf b bg z du">·</span></span><p class="bf b ij ik du"><span><a class="io ip ah ai aj ak al am an ao ap aq ar ex iq ir" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fuser%2Feceeb0d7c9dd&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gunthakantishivareddy%2Fimportance-of-ipr-for-startups-a21f760b3d30&user=Gunthakanti+Shiva+Reddy&userId=eceeb0d7c9dd&source=post_page-eceeb0d7c9dd--byline--a21f760b3d30---------------------post_header-----------">Follow</a></span></p></div></div></span></div></div><div class="l is"><span class="bf b bg z du"><div class="ab cn it iu iv"><span class="bf b bg z du"><div class="ab ae"><span data-testid="storyReadTime">7 min read</span><div class="iw ix l" aria-hidden="true"><span class="l" aria-hidden="true"><span class="bf b bg z du">·</span></span></div><span data-testid="storyPublishDate">Mar 20, 2020</span></div></span></div></span></div></div></div><div class="ab cp iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn"><div class="h k w fg fh q"><div class="kd l"><div class="ab q ke kf"><div class="pw-multi-vote-icon fj kg kh ki kj"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerClapButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fp%2Fa21f760b3d30&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gunthakantishivareddy%2Fimportance-of-ipr-for-startups-a21f760b3d30&user=Gunthakanti+Shiva+Reddy&userId=eceeb0d7c9dd&source=---header_actions--a21f760b3d30---------------------clap_footer-----------"><div><div class="bm" aria-hidden="false"><div class="kk ao kl km kn ko am kp kq kr kj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-label="clap"><path fill-rule="evenodd" d="M11.37.828 12 3.282l.63-2.454zM13.916 3.953l1.523-2.112-1.184-.39zM8.589 1.84l1.522 2.112-.337-2.501zM18.523 18.92c-.86.86-1.75 1.246-2.62 1.33a6 6 0 0 0 .407-.372c2.388-2.389 2.86-4.951 1.399-7.623l-.912-1.603-.79-1.672c-.26-.56-.194-.98.203-1.288a.7.7 0 0 1 .546-.132c.283.046.546.231.728.5l2.363 4.157c.976 1.624 1.141 4.237-1.324 6.702m-10.999-.438L3.37 14.328a.828.828 0 0 1 .585-1.408.83.83 0 0 1 .585.242l2.158 2.157a.365.365 0 0 0 .516-.516l-2.157-2.158-1.449-1.449a.826.826 0 0 1 1.167-1.17l3.438 3.44a.363.363 0 0 0 .516 0 .364.364 0 0 0 0-.516L5.293 9.513l-.97-.97a.826.826 0 0 1 0-1.166.84.84 0 0 1 1.167 0l.97.968 3.437 3.436a.36.36 0 0 0 .517 0 .366.366 0 0 0 0-.516L6.977 7.83a.82.82 0 0 1-.241-.584.82.82 0 0 1 .824-.826c.219 0 .43.087.584.242l5.787 5.787a.366.366 0 0 0 .587-.415l-1.117-2.363c-.26-.56-.194-.98.204-1.289a.7.7 0 0 1 .546-.132c.283.046.545.232.727.501l2.193 3.86c1.302 2.38.883 4.59-1.277 6.75-1.156 1.156-2.602 1.627-4.19 1.367-1.418-.236-2.866-1.033-4.079-2.246M10.75 5.971l2.12 2.12c-.41.502-.465 1.17-.128 1.89l.22.465-3.523-3.523a.8.8 0 0 1-.097-.368c0-.22.086-.428.241-.584a.847.847 0 0 1 1.167 0m7.355 1.705c-.31-.461-.746-.758-1.23-.837a1.44 1.44 0 0 0-1.11.275c-.312.24-.505.543-.59.881a1.74 1.74 0 0 0-.906-.465 1.47 1.47 0 0 0-.82.106l-2.182-2.182a1.56 1.56 0 0 0-2.2 0 1.54 1.54 0 0 0-.396.701 1.56 1.56 0 0 0-2.21-.01 1.55 1.55 0 0 0-.416.753c-.624-.624-1.649-.624-2.237-.037a1.557 1.557 0 0 0 0 2.2c-.239.1-.501.238-.715.453a1.56 1.56 0 0 0 0 2.2l.516.515a1.556 1.556 0 0 0-.753 2.615L7.01 19c1.32 1.319 2.909 2.189 4.475 2.449q.482.08.971.08c.85 0 1.653-.198 2.393-.579.231.033.46.054.686.054 1.266 0 2.457-.52 3.505-1.567 2.763-2.763 2.552-5.734 1.439-7.586z" clip-rule="evenodd"></path></svg></div></div></div></a></span></div><div class="pw-multi-vote-count l ks kt ku kv kw kx ky"><p class="bf b dv z du"><span class="kz">--</span></p></div></div></div><div><div class="bm" aria-hidden="false"><button class="ao kk la lb ab q fk lc ld" aria-label="responses"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="le"><path d="M18.006 16.803c1.533-1.456 2.234-3.325 2.234-5.321C20.24 7.357 16.709 4 12.191 4S4 7.357 4 11.482c0 4.126 3.674 7.482 8.191 7.482.817 0 1.622-.111 2.393-.327.231.2.48.391.744.559 1.06.693 2.203 1.044 3.399 1.044.224-.008.4-.112.486-.287a.49.49 0 0 0-.042-.518c-.495-.67-.845-1.364-1.04-2.057a4 4 0 0 1-.125-.598zm-3.122 1.055-.067-.223-.315.096a8 8 0 0 1-2.311.338c-4.023 0-7.292-2.955-7.292-6.587 0-3.633 3.269-6.588 7.292-6.588 4.014 0 7.112 2.958 7.112 6.593 0 1.794-.608 3.469-2.027 4.72l-.195.168v.255c0 .056 0 .151.016.295.025.231.081.478.154.733.154.558.398 1.117.722 1.659a5.3 5.3 0 0 1-2.165-.845c-.276-.176-.714-.383-.941-.59z"></path></svg></button></div></div></div><div class="ab q jo jp jq jr js jt ju jv jw jx jy jz ka kb kc"><div class="lf k j i d"></div><div class="h k"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerBookmarkButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fa21f760b3d30&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gunthakantishivareddy%2Fimportance-of-ipr-for-startups-a21f760b3d30&source=---header_actions--a21f760b3d30---------------------bookmark_footer-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="du lg" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div><div class="fd lh cn"><div class="l ae"><div class="ab cb"><div class="li lj lk ll lm ln ci bh"><div class="ab"><div class="bm bh" aria-hidden="false"><div><div class="bm" aria-hidden="false"><button aria-label="Listen" data-testid="audioPlayButton" class="af fk ah ai aj ak al lo an ao ap ex lp lq ld lr ls lt lu lv s lw lx ly lz ma mb mc u md me mf"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M3 12a9 9 0 1 1 18 0 9 9 0 0 1-18 0m9-10C6.477 2 2 6.477 2 12s4.477 10 10 10 10-4.477 10-10S17.523 2 12 2m3.376 10.416-4.599 3.066a.5.5 0 0 1-.777-.416V8.934a.5.5 0 0 1 .777-.416l4.599 3.066a.5.5 0 0 1 0 .832" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Listen</p></div></button></div></div></div></div></div></div></div></div><div class="bm" aria-hidden="false" aria-describedby="postFooterSocialMenu" aria-labelledby="postFooterSocialMenu"><div><div class="bm" aria-hidden="false"><button aria-controls="postFooterSocialMenu" aria-expanded="false" aria-label="Share Post" data-testid="headerSocialShareButton" class="af fk ah ai aj ak al lo an ao ap ex lp lq ld lr ls lt lu lv s lw lx ly lz ma mb mc u md me mf"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M15.218 4.931a.4.4 0 0 1-.118.132l.012.006a.45.45 0 0 1-.292.074.5.5 0 0 1-.3-.13l-2.02-2.02v7.07c0 .28-.23.5-.5.5s-.5-.22-.5-.5v-7.04l-2 2a.45.45 0 0 1-.57.04h-.02a.4.4 0 0 1-.16-.3.4.4 0 0 1 .1-.32l2.8-2.8a.5.5 0 0 1 .7 0l2.8 2.79a.42.42 0 0 1 .068.498m-.106.138.008.004v-.01zM16 7.063h1.5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2h-11c-1.1 0-2-.9-2-2v-10a2 2 0 0 1 2-2H8a.5.5 0 0 1 .35.15.5.5 0 0 1 .15.35.5.5 0 0 1-.15.35.5.5 0 0 1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 .9-.4.9-.9v-10.2c0-.5-.4-.9-.9-.9H16a.5.5 0 0 1 0-1" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Share</p></div></button></div></div></div></div></div></div></div></div></div><p id="eb6e" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">In the 21st Century, Physical assets like land, machinery has less contribution to the valuation than the brand value, future growth of sales, human capital and most important is intellectual capital. Intellectual property rights are of wide variety in nature. Let us understand this with examples.</p><h1 id="f60c" class="ne nf gu bf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob bk">Trademark:</h1><p id="ed0b" class="pw-post-body-paragraph mg mh gu mi b mj oc ml mm mn od mp mq mr oe mt mu mv of mx my mz og nb nc nd gn bk">Trademark, can be visual, phonetical, sound e.t.c based representation of one’s own company. Let us understand why in the first place a Trademark is needed. A company spends a substantial amount of money in PR exercise, and create certain brand value perception in the people. This investment and asset would be affected badly if someone copies similar to the Trademark.</p><p id="f1a7" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">Let me give one example, <strong class="mi gv">Bawachi</strong> biryani in Hyderabad is one of the famous centers, but lack of trademark protection, implementation led to the rise of multiple restaurants with names of Green Bawachi, Hyderabadi Bawachi e.t.c this led to a dilution of business for the original Bawachi itself. On the other side consider <strong class="mi gv">Paradise</strong> Biryani which trademarked its name and fought against the fake names leads to an increase in the business for Paradise and expanding franchise across the Country.</p><p id="7f20" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">So, what should be the trademark for the company? According to the IP auditor’s name rather commonly used terms, if it is more uncommon, it has a high chance of protection. Let me give an example here, washing powder in southern India named <strong class="mi gv">Power</strong>, even though describing the product that is powerful for washing, it is a very common name that can be easily copied like powerful e.t.c. Whereas <strong class="mi gv">Byju’s</strong> edutech startup, even though the name doesn’t have meaning, is not suggestive it is very difficult for the others to copy, even if they copy they have a high chance of a penalty.</p><p id="c59d" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">Even the company valuation Trademark has significant valuation. For example, Amul baby has a significant amount of value which in crores, Airtel music has also, likewise Vodafone character. One of the startups which has a preview of valuation, Trademark itself had 6 crore valuation. It is like an investment that grows with time. However, the story does not end with acquiring, it must be renewed every five years.</p><h1 id="a583" class="ne nf gu bf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob bk">Industrial design:</h1><p id="17d6" class="pw-post-body-paragraph mg mh gu mi b mj oc ml mm mn od mp mq mr oe mt mu mv of mx my mz og nb nc nd gn bk">Industrial design is the user interface, the design does not have functional value but does have aesthetic, artistic and appeal to the customer. From the perspective of a utility guy, why should we worry about the design? Let me give a scenario, suppose you’re in the market want to buy an item, there are four items from four markets almost having the same price, same specifications, then the deciding factor for the consumer in the design.</p><p id="7994" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">If you have time do look into the famous case of <strong class="mi gv">Apple vs Samsung</strong>, where the claim was Samsung took the rounded corner design of the Apple, and also grid pattern of apps as the user interface. <a class="af oh" href="https://www.firstpost.com/tech/news-analysis/samsung-vs-apple-the-five-year-long-patent-battle-shows-that-industrial-design-matters-3690215.html" rel="noopener ugc nofollow" target="_blank">https://www.firstpost.com/tech/news-analysis/samsung-vs-apple-the-five-year-long-patent-battle-shows-that-industrial-design-matters-3690215.html</a></p><h1 id="8b56" class="ne nf gu bf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob bk">Copyrights:</h1><p id="256a" class="pw-post-body-paragraph mg mh gu mi b mj oc ml mm mn od mp mq mr oe mt mu mv of mx my mz og nb nc nd gn bk">Copyright is one of the wide jurisdiction containing literary work, art, music, sound recording, and also the most important for the SaaS startup is utility computer programs. However, there is a catch Indian law that is algorithm, programs per se do not give the copyrights, unless it is embedded with the system, and have utility.</p><p id="d5ce" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">Copyright is an important tool for startups in Edutech space in securing their content, and also for the book writer, for example, <strong class="mi gv">j.k. Rowling </strong>author of the Harry Potter series is earned around $770 million through Copyright. It is also important for startups in Entertainment space then there should be a formal agreement between the different stakeholders like content creators, producers, and publishers. See the case of <strong class="mi gv">S.P.Balasubramaniyam vs Iiyaraja</strong> case <a class="af oh" href="https://www.thehindu.com/entertainment/movies/what-the-spat-between-ilaiyaraaja-and-spb-is-really-about/article17665382.ece" rel="noopener ugc nofollow" target="_blank">https://www.thehindu.com/entertainment/movies/what-the-spat-between-ilaiyaraaja-and-spb-is-really-about/article17665382.ece</a></p><h1 id="f27d" class="ne nf gu bf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob bk">Geographical Indicators:</h1><p id="e754" class="pw-post-body-paragraph mg mh gu mi b mj oc ml mm mn od mp mq mr oe mt mu mv of mx my mz og nb nc nd gn bk">Thought of two states fighting for the origin of Sweet? It did happen, between the <strong class="mi gv">Odisha state and West Bengal</strong> on the origin of Rasgulla. Look into this interesting case <a class="af oh" href="https://en.wikipedia.org/wiki/Rasgulla" rel="noopener ugc nofollow" target="_blank">https://en.wikipedia.org/wiki/Rasgull</a>a.</p><p id="0af4" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">The geographical indicator is given to a product that has associated with the socio-cultural history of particular Geography, for example, Kanchipuram saree, Banganpalle mangos, Basmathi rice, Scottish Whisky e.t.c.</p><p id="e1d3" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">How do the Companies benefit from it? Startups that invested in value addition of geographical indicator (GI) product, for example, Darjeeling tea has its own GI, if your startup that is to process, market the <strong class="mi gv">Darjeeling tea</strong> has an unparalleled advantage over the other, not just only in Indian market but also the world market. GI also protects from copying, for example, one guy from Texas brought <strong class="mi gv">Basmati</strong> variety from Punjab, made a mix and started to publish Texmathi rice. However, the government of India fought the case and restricted the guy to publish.</p><p id="b09a" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">Social impact startups can utilize this facility and can invest in a product that has GI, which benefits whole value chains, particularly from those geographies, which have a rich history, biodiversity, particularly these are communities who are traditional craftsmen (Tanjore Veena which benefit the traditional makers), tribal society. Let me give one of the startup ideas, <strong class="mi gv">Kadaknath chicken</strong>(<a class="af oh" href="https://economictimes.indiatimes.com/industry/cons-products/food/kadaknath-chicken-meat-from-jhabua-gets-gi-tag/articleshow/65248549.cms?from=mdr" rel="noopener ugc nofollow" target="_blank">https://economictimes.indiatimes.com/industry/cons-products/food/kadaknath-chicken-meat-from-jhabua-gets-gi-tag/articleshow/65248549.cms?from=mdr</a>) it has GI tag grown in one of the poorest districts of Dantewada, and nutritionally rich than normal chicken. It has all the ingredients to make a good startup.</p><h1 id="ccba" class="ne nf gu bf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob bk">Patent:</h1><p id="09ee" class="pw-post-body-paragraph mg mh gu mi b mj oc ml mm mn od mp mq mr oe mt mu mv of mx my mz og nb nc nd gn bk">The patent which every person thinks as first when IPRword comes to mind. The patent is given to non-obvious, innovations that have industrial use. Having patent one of the important asset to the company, for example, <strong class="mi gv">Dr. Reddy’s lab</strong> in the 1990s had the revenue of 85 crores, invested in R&D after a three of research they found three molecules that have given shot in the arm, the revenue of the companies rose substantially in millions, it became one of the major sources of revenue to Dr. Reddy’s lab.</p><p id="8557" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">One rule of thumb is never to publish (or discuss in any platform, social media), use the patent idea before it is patented. Particularly deep tech, research-oriented startups the major question mark is <strong class="mi gv">when to apply for a patent?</strong> Some wanted to prototype products to start MVP before reaching the market. Here timing is key. There is a <strong class="mi gv">Provisional patent</strong> clause, it advisable for the professors also before publishing in the journal to apply for the provisional patent. A provisional patent provides the time for 12 months, you have to give a brief description of the product, after 12 months one has to face patent authority to prove (i) non-obvious (ii) innovation (iii) industrial usage. Having a provisional patent is securing the legal fight from the potential challenger.</p><p id="608f" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">If your startup, and <strong class="mi gv">if your question before getting the patent can I share with potential investors, B2B customers?</strong> The answer is tricky, there is no binary answer here, but you can form a Non-disclosure agreement (NDA)with other potential stakeholders. Even Though NDA does not come under IP, it comes under the trade secrets in the contract act. India has a very bad ranking of enforcing contracts in Ease of doing business reports published by the world bank.</p><p id="e2d1" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk"><strong class="mi gv">How to write the patent?</strong> without disclosing to the patent office, what if a person in the patent office would circulate your innovation to a potential competitor? The patent is a techno legal document in which you need not be giving out everything, for example in reaction A+B gives C, one no need to mention sequencing. Meanwhile facing the patent officer is one of the difficult jobs, one should have done patent mapping, preparing for all potential claims from the different patents published not only in the Indian jurisdiction but also all over the world. Having a prototype does help to a larger extent.</p><p id="6b14" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">Having the patent is not the end of the story, one has to show the potential industrial use in stipulated time.<strong class="mi gv"> One has to maintain the patent</strong> there is another maintenance fee, one can counter file case that the patent is not used for industrial use, not paying maintenance fee could lead to the removal of the patent. According to one of the well known IP law firms, more than <strong class="mi gv">90 % of patents can be removed in India</strong> because they do not follow the described procedures. And the company should have legal clout in case of a potential claim.</p><p id="b370" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">As one can see most of the cases people lack awareness make not filing genuine IP, whereas big MNC using the IP laws effectively fight against the competitor. To overcome this challenge, the government came up with a <strong class="mi gv">new National intellectual property policy</strong>, where the central pillar is <strong class="mi gv">awareness</strong> generation, there is a separate division in the DIPP department in the Ministry of commerce.</p><p id="a058" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">From the implementation of the new policy to a large extent backlog for clearing patents reduced, there is an active hand-holding from the government side particularly for the startup in filing the patent, and acquiring the patent. The money barrier in filing the patent has been reduced, there are subsidies for the startups. For the startups which have a DIPP certificate, the Startup website provides the mechanism for guidance with patent lawyers in drafting patents. Reducing these red tapes in bureaucracy led to a substantial jump of India ranging from 80 to 50 in the <strong class="mi gv">Global innovation index</strong>.</p><h1 id="d385" class="ne nf gu bf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob bk">Wayforward:</h1><p id="4a48" class="pw-post-body-paragraph mg mh gu mi b mj oc ml mm mn od mp mq mr oe mt mu mv of mx my mz og nb nc nd gn bk">Despite the right steps taken by the Indian government, we are way behind our competitors like China, Israel, and USA. We need to have structural reforms for the change, however for these reforms to come to affect more than the government, other stakeholders like academic institutions, the industry should play a major role.<strong class="mi gv"> India invests less than 1% GDP in R&D</strong>, the majority of this funding comes from the government.</p><p id="0610" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">There is a need for collaboration for<strong class="mi gv"> industry, civil society, and academic institutions</strong>, let me propose a <strong class="mi gv">policy</strong> for it. Every institution which having more than 50 Ph.D. as professors need to institute the innovation center in the college, there is need for pooling all the research earlier done by professors that qualify for the patent, and there should be inputs from the civil society on the future research which would create highest social impact, meanwhile the collaboration with industry for commercializing the patents, and funding for the future research. Meanwhile nurturing the Entrepreneurship in the institute itself. It is already practiced in major innovation centers like Israel.</p><p id="d657" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">In addition, every institute that generates engineers has a <strong class="mi gv">final year project</strong>, the project should be robust in a way that can be suitable for the patent. In such a scenario if a college generates 500 students a year, if 1% is provided with a patent means 5 patents a year, even if 2 patents generate a lot of revenues for the business it would take India a long way. It also solves the challenge of funding to Higher institutions, In the USA some of the major institutions generate much revenue from the patent royalties.</p><p id="6029" class="pw-post-body-paragraph mg mh gu mi b mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd gn bk">For India to become a<strong class="mi gv"> knowledge economy</strong> it is essential for nurturing intellectual property in business with the collaboration of institutions, civil society, and industry.</p></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="oi oj ab iv"><div class="ok ab"><a class="ol ay am ao" rel="noopener follow" href="/tag/startup?source=post_page-----a21f760b3d30--------------------------------"><div class="om fj cx on ge oo op bf b bg z bk oq">Startup</div></a></div><div class="ok ab"><a class="ol ay am ao" rel="noopener follow" href="/tag/ipr?source=post_page-----a21f760b3d30--------------------------------"><div class="om fj cx on ge oo op bf b bg z bk oq">Ipr</div></a></div><div class="ok ab"><a class="ol ay am ao" rel="noopener follow" href="/tag/india-startup-ideas?source=post_page-----a21f760b3d30--------------------------------"><div class="om fj cx on ge oo op bf b bg z bk oq">India Startup Ideas</div></a></div><div class="ok ab"><a class="ol ay am ao" rel="noopener follow" href="/tag/policy?source=post_page-----a21f760b3d30--------------------------------"><div class="om fj cx on ge oo op bf b bg z bk oq">Policy</div></a></div></div></div></div><div class="l"></div><footer class="or os ot ou ov ab q ow ox c"><div class="l ae"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab cp oy"><div class="ab q ke"><div class="oz l"><span class="l pa pb pc e d"><div class="ab q ke kf"><div class="pw-multi-vote-icon fj kg kh ki kj"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fp%2Fa21f760b3d30&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gunthakantishivareddy%2Fimportance-of-ipr-for-startups-a21f760b3d30&user=Gunthakanti+Shiva+Reddy&userId=eceeb0d7c9dd&source=---footer_actions--a21f760b3d30---------------------clap_footer-----------"><div><div class="bm" aria-hidden="false"><div class="kk ao kl km kn ko am kp kq kr kj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-label="clap"><path fill-rule="evenodd" d="M11.37.828 12 3.282l.63-2.454zM13.916 3.953l1.523-2.112-1.184-.39zM8.589 1.84l1.522 2.112-.337-2.501zM18.523 18.92c-.86.86-1.75 1.246-2.62 1.33a6 6 0 0 0 .407-.372c2.388-2.389 2.86-4.951 1.399-7.623l-.912-1.603-.79-1.672c-.26-.56-.194-.98.203-1.288a.7.7 0 0 1 .546-.132c.283.046.546.231.728.5l2.363 4.157c.976 1.624 1.141 4.237-1.324 6.702m-10.999-.438L3.37 14.328a.828.828 0 0 1 .585-1.408.83.83 0 0 1 .585.242l2.158 2.157a.365.365 0 0 0 .516-.516l-2.157-2.158-1.449-1.449a.826.826 0 0 1 1.167-1.17l3.438 3.44a.363.363 0 0 0 .516 0 .364.364 0 0 0 0-.516L5.293 9.513l-.97-.97a.826.826 0 0 1 0-1.166.84.84 0 0 1 1.167 0l.97.968 3.437 3.436a.36.36 0 0 0 .517 0 .366.366 0 0 0 0-.516L6.977 7.83a.82.82 0 0 1-.241-.584.82.82 0 0 1 .824-.826c.219 0 .43.087.584.242l5.787 5.787a.366.366 0 0 0 .587-.415l-1.117-2.363c-.26-.56-.194-.98.204-1.289a.7.7 0 0 1 .546-.132c.283.046.545.232.727.501l2.193 3.86c1.302 2.38.883 4.59-1.277 6.75-1.156 1.156-2.602 1.627-4.19 1.367-1.418-.236-2.866-1.033-4.079-2.246M10.75 5.971l2.12 2.12c-.41.502-.465 1.17-.128 1.89l.22.465-3.523-3.523a.8.8 0 0 1-.097-.368c0-.22.086-.428.241-.584a.847.847 0 0 1 1.167 0m7.355 1.705c-.31-.461-.746-.758-1.23-.837a1.44 1.44 0 0 0-1.11.275c-.312.24-.505.543-.59.881a1.74 1.74 0 0 0-.906-.465 1.47 1.47 0 0 0-.82.106l-2.182-2.182a1.56 1.56 0 0 0-2.2 0 1.54 1.54 0 0 0-.396.701 1.56 1.56 0 0 0-2.21-.01 1.55 1.55 0 0 0-.416.753c-.624-.624-1.649-.624-2.237-.037a1.557 1.557 0 0 0 0 2.2c-.239.1-.501.238-.715.453a1.56 1.56 0 0 0 0 2.2l.516.515a1.556 1.556 0 0 0-.753 2.615L7.01 19c1.32 1.319 2.909 2.189 4.475 2.449q.482.08.971.08c.85 0 1.653-.198 2.393-.579.231.033.46.054.686.054 1.266 0 2.457-.52 3.505-1.567 2.763-2.763 2.552-5.734 1.439-7.586z" clip-rule="evenodd"></path></svg></div></div></div></a></span></div><div class="pw-multi-vote-count l ks kt ku kv kw kx ky"><p class="bf b dv z du"><span class="kz">--</span></p></div></div></span><span class="l h g f pd pe"><div class="ab q ke kf"><div class="pw-multi-vote-icon fj kg kh ki kj"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fp%2Fa21f760b3d30&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gunthakantishivareddy%2Fimportance-of-ipr-for-startups-a21f760b3d30&user=Gunthakanti+Shiva+Reddy&userId=eceeb0d7c9dd&source=---footer_actions--a21f760b3d30---------------------clap_footer-----------"><div><div class="bm" aria-hidden="false"><div class="kk ao kl km kn ko am kp kq kr kj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-label="clap"><path fill-rule="evenodd" d="M11.37.828 12 3.282l.63-2.454zM13.916 3.953l1.523-2.112-1.184-.39zM8.589 1.84l1.522 2.112-.337-2.501zM18.523 18.92c-.86.86-1.75 1.246-2.62 1.33a6 6 0 0 0 .407-.372c2.388-2.389 2.86-4.951 1.399-7.623l-.912-1.603-.79-1.672c-.26-.56-.194-.98.203-1.288a.7.7 0 0 1 .546-.132c.283.046.546.231.728.5l2.363 4.157c.976 1.624 1.141 4.237-1.324 6.702m-10.999-.438L3.37 14.328a.828.828 0 0 1 .585-1.408.83.83 0 0 1 .585.242l2.158 2.157a.365.365 0 0 0 .516-.516l-2.157-2.158-1.449-1.449a.826.826 0 0 1 1.167-1.17l3.438 3.44a.363.363 0 0 0 .516 0 .364.364 0 0 0 0-.516L5.293 9.513l-.97-.97a.826.826 0 0 1 0-1.166.84.84 0 0 1 1.167 0l.97.968 3.437 3.436a.36.36 0 0 0 .517 0 .366.366 0 0 0 0-.516L6.977 7.83a.82.82 0 0 1-.241-.584.82.82 0 0 1 .824-.826c.219 0 .43.087.584.242l5.787 5.787a.366.366 0 0 0 .587-.415l-1.117-2.363c-.26-.56-.194-.98.204-1.289a.7.7 0 0 1 .546-.132c.283.046.545.232.727.501l2.193 3.86c1.302 2.38.883 4.59-1.277 6.75-1.156 1.156-2.602 1.627-4.19 1.367-1.418-.236-2.866-1.033-4.079-2.246M10.75 5.971l2.12 2.12c-.41.502-.465 1.17-.128 1.89l.22.465-3.523-3.523a.8.8 0 0 1-.097-.368c0-.22.086-.428.241-.584a.847.847 0 0 1 1.167 0m7.355 1.705c-.31-.461-.746-.758-1.23-.837a1.44 1.44 0 0 0-1.11.275c-.312.24-.505.543-.59.881a1.74 1.74 0 0 0-.906-.465 1.47 1.47 0 0 0-.82.106l-2.182-2.182a1.56 1.56 0 0 0-2.2 0 1.54 1.54 0 0 0-.396.701 1.56 1.56 0 0 0-2.21-.01 1.55 1.55 0 0 0-.416.753c-.624-.624-1.649-.624-2.237-.037a1.557 1.557 0 0 0 0 2.2c-.239.1-.501.238-.715.453a1.56 1.56 0 0 0 0 2.2l.516.515a1.556 1.556 0 0 0-.753 2.615L7.01 19c1.32 1.319 2.909 2.189 4.475 2.449q.482.08.971.08c.85 0 1.653-.198 2.393-.579.231.033.46.054.686.054 1.266 0 2.457-.52 3.505-1.567 2.763-2.763 2.552-5.734 1.439-7.586z" clip-rule="evenodd"></path></svg></div></div></div></a></span></div><div class="pw-multi-vote-count l ks kt ku kv kw kx ky"><p class="bf b dv z du"><span class="kz">--</span></p></div></div></span></div><div class="bq ab"><div><div class="bm" aria-hidden="false"><button class="ao kk la lb ab q fk lc ld" aria-label="responses"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="le"><path d="M18.006 16.803c1.533-1.456 2.234-3.325 2.234-5.321C20.24 7.357 16.709 4 12.191 4S4 7.357 4 11.482c0 4.126 3.674 7.482 8.191 7.482.817 0 1.622-.111 2.393-.327.231.2.48.391.744.559 1.06.693 2.203 1.044 3.399 1.044.224-.008.4-.112.486-.287a.49.49 0 0 0-.042-.518c-.495-.67-.845-1.364-1.04-2.057a4 4 0 0 1-.125-.598zm-3.122 1.055-.067-.223-.315.096a8 8 0 0 1-2.311.338c-4.023 0-7.292-2.955-7.292-6.587 0-3.633 3.269-6.588 7.292-6.588 4.014 0 7.112 2.958 7.112 6.593 0 1.794-.608 3.469-2.027 4.72l-.195.168v.255c0 .056 0 .151.016.295.025.231.081.478.154.733.154.558.398 1.117.722 1.659a5.3 5.3 0 0 1-2.165-.845c-.276-.176-.714-.383-.941-.59z"></path></svg></button></div></div></div></div><div class="ab q"><div class="pf l is"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerBookmarkButton" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fa21f760b3d30&operation=register&redirect=https%3A%2F%2Fmedium.com%2F%40gunthakantishivareddy%2Fimportance-of-ipr-for-startups-a21f760b3d30&source=---footer_actions--a21f760b3d30---------------------bookmark_footer-----------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="du lg" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div><div class="pf l is"><div class="bm" aria-hidden="false" aria-describedby="postFooterSocialMenu" aria-labelledby="postFooterSocialMenu"><div><div class="bm" aria-hidden="false"><button aria-controls="postFooterSocialMenu" aria-expanded="false" aria-label="Share Post" data-testid="footerSocialShareButton" class="af fk ah ai aj ak al lo an ao ap ex lp lq ld lr"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M15.218 4.931a.4.4 0 0 1-.118.132l.012.006a.45.45 0 0 1-.292.074.5.5 0 0 1-.3-.13l-2.02-2.02v7.07c0 .28-.23.5-.5.5s-.5-.22-.5-.5v-7.04l-2 2a.45.45 0 0 1-.57.04h-.02a.4.4 0 0 1-.16-.3.4.4 0 0 1 .1-.32l2.8-2.8a.5.5 0 0 1 .7 0l2.8 2.79a.42.42 0 0 1 .068.498m-.106.138.008.004v-.01zM16 7.063h1.5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2h-11c-1.1 0-2-.9-2-2v-10a2 2 0 0 1 2-2H8a.5.5 0 0 1 .35.15.5.5 0 0 1 .15.35.5.5 0 0 1-.15.35.5.5 0 0 1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 .9-.4.9-.9v-10.2c0-.5-.4-.9-.9-.9H16a.5.5 0 0 1 0-1" clip-rule="evenodd"></path></svg></button></div></div></div></div></div></div></div></div></div></footer><div class="pg ph pi pj pk l"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="pl bh r pm"></div><div class="ab pn po pp iu it"><div class="pq pr ps pt pu pv pw px py pz ab cp"><div class="h k"><a tabindex="0" rel="noopener follow" href="/@gunthakantishivareddy?source=post_page---post_author_info--a21f760b3d30--------------------------------"><div class="l fj"><img alt="Gunthakanti Shiva Reddy" class="l fd by ic ib cx" src="https://miro.medium.com/v2/resize:fill:96:96/0*voBGBiZr4s9w9NfJ.jpg" width="48" height="48" loading="lazy"/><div class="fr by l ic ib fs n ay qa"></div></div></a></div><div class="j i d"><a tabindex="0" rel="noopener follow" href="/@gunthakantishivareddy?source=post_page---post_author_info--a21f760b3d30--------------------------------"><div class="l fj"><img alt="Gunthakanti Shiva Reddy" class="l fd by qb qc cx" src="https://miro.medium.com/v2/resize:fill:128:128/0*voBGBiZr4s9w9NfJ.jpg" width="64" height="64" loading="lazy"/><div class="fr by l qb qc fs n ay qa"></div></div></a></div><div class="j i d qd is"><div class="ab"><span><button class="bf b bg z qe om qf qg qh qi qj ev ew qk ql qm fa fb fc fd bm fe ff">Follow</button></span></div></div></div><div class="ab co qn"><div class="qo qp qq qr qs l"><a class="af ag ah aj ak al am an ao ap aq ar as at ab q" rel="noopener follow" href="/@gunthakantishivareddy?source=post_page---post_author_info--a21f760b3d30--------------------------------"><h2 class="pw-author-name bf qu qv qw qx qy qz ra mr rb rc mv rd re mz rf rg bk"><span class="gn qt">Written by <!-- -->Gunthakanti Shiva Reddy</span></h2></a><div class="ok ab ia"><div class="l is"><span class="pw-follower-count bf b bg z du"><a class="af ag ah ai aj ak al am an ao ap aq ar il" rel="noopener follow" href="/@gunthakantishivareddy/followers?source=post_page---post_author_info--a21f760b3d30--------------------------------">59 Followers</a></span></div><div class="bf b bg z du ab rh"><span class="im l" aria-hidden="true"><span class="bf b bg z du">·</span></span><a class="af ag ah ai aj ak al am an ao ap aq ar il" rel="noopener follow" href="/@gunthakantishivareddy/following?source=post_page---post_author_info--a21f760b3d30--------------------------------">54 Following</a></div></div><div class="ri l"></div></div></div><div class="h k"><div class="ab"><span><button class="bf b bg z qe om qf qg qh qi qj ev ew qk ql qm fa fb fc fd bm fe ff">Follow</button></span></div></div></div></div></div></div><div class="rj l"><div class="pl bh r rk rl rm rn ro"></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab q cp"><h2 class="bf qu nh nj nk nl nn no np nr ns nt nv nw nx nz oa bk">No responses yet</h2><div class="ab rp"><div><div class="bm" aria-hidden="false"><a class="rq rr" href="https://policy.medium.com/medium-rules-30e5502c4eb4?source=post_page---post_responses--a21f760b3d30--------------------------------" rel="noopener follow" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" viewBox="0 0 25 25"><path fill-rule="evenodd" d="M11.987 5.036a.754.754 0 0 1 .914-.01c.972.721 1.767 1.218 2.6 1.543.828.322 1.719.485 2.887.505a.755.755 0 0 1 .741.757c-.018 3.623-.43 6.256-1.449 8.21-1.034 1.984-2.662 3.209-4.966 4.083a.75.75 0 0 1-.537-.003c-2.243-.874-3.858-2.095-4.897-4.074-1.024-1.951-1.457-4.583-1.476-8.216a.755.755 0 0 1 .741-.757c1.195-.02 2.1-.182 2.923-.503.827-.322 1.6-.815 2.519-1.535m.468.903c-.897.69-1.717 1.21-2.623 1.564-.898.35-1.856.527-3.026.565.037 3.45.469 5.817 1.36 7.515.884 1.684 2.25 2.762 4.284 3.571 2.092-.81 3.465-1.89 4.344-3.575.886-1.698 1.299-4.065 1.334-7.512-1.149-.039-2.091-.217-2.99-.567-.906-.353-1.745-.873-2.683-1.561m-.009 9.155a2.672 2.672 0 1 0 0-5.344 2.672 2.672 0 0 0 0 5.344m0 1a3.672 3.672 0 1 0 0-7.344 3.672 3.672 0 0 0 0 7.344m-1.813-3.777.525-.526.916.917 1.623-1.625.526.526-2.149 2.152z" clip-rule="evenodd"></path></svg></a></div></div></div></div></div></div></div><div class="rs rt ru rv rw l bx"><div class="h k j"><div class="pl bh rx ry"></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="rz ab ke iv"><div class="sa sb l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://help.medium.com/hc/en-us?source=post_page-----a21f760b3d30--------------------------------" rel="noopener follow"><p class="bf b dv z du">Help</p></a></div><div class="sa sb l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.statuspage.io/?source=post_page-----a21f760b3d30--------------------------------" rel="noopener follow"><p class="bf b dv z du">Status</p></a></div><div class="sa sb l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/about?autoplay=1&source=post_page-----a21f760b3d30--------------------------------"><p class="bf b dv z du">About</p></a></div><div class="sa sb l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/jobs-at-medium/work-at-medium-959d1a85284e?source=post_page-----a21f760b3d30--------------------------------"><p class="bf b dv z du">Careers</p></a></div><div class="sa sb l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="pressinquiries@medium.com?source=post_page-----a21f760b3d30--------------------------------" rel="noopener follow"><p class="bf b dv z du">Press</p></a></div><div class="sa sb l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://blog.medium.com/?source=post_page-----a21f760b3d30--------------------------------" rel="noopener follow"><p class="bf b dv z du">Blog</p></a></div><div class="sa sb l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://policy.medium.com/medium-privacy-policy-f03bf92035c9?source=post_page-----a21f760b3d30--------------------------------" rel="noopener follow"><p class="bf b dv z du">Privacy</p></a></div><div class="sa sb l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://policy.medium.com/medium-terms-of-service-9db0094a1e0f?source=post_page-----a21f760b3d30--------------------------------" rel="noopener follow"><p class="bf b dv z du">Terms</p></a></div><div class="sa sb l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://speechify.com/medium?source=post_page-----a21f760b3d30--------------------------------" rel="noopener follow"><p class="bf b dv z du">Text to speech</p></a></div><div class="sa l"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/business?source=post_page-----a21f760b3d30--------------------------------"><p class="bf b dv z du">Teams</p></a></div></div></div></div></div></div></div></div></div></div><script>window.__BUILD_ID__="main-20241122-185319-7bcdc08639"</script><script>window.__GRAPHQL_URI__ = "https://medium.com/_/graphql"</script><script>window.__PRELOADED_STATE__ = {"algolia":{"queries":{}},"cache":{"experimentGroupSet":true,"reason":"","group":"enabled","tags":["group-edgeCachePosts","post-a21f760b3d30","user-eceeb0d7c9dd"],"serverVariantState":"44136fa355b3678a1146ad16f7e8649e94fb4fc21fe77e8310c060f61caaff8a","middlewareEnabled":true,"cacheStatus":"DYNAMIC","shouldUseCache":true,"vary":[],"lohpSummerUpsellEnabled":false,"publicationHierarchyEnabledWeb":false,"postBottomResponsesEnabled":false},"client":{"hydrated":false,"isUs":false,"isNativeMedium":false,"isSafariMobile":false,"isSafari":false,"isFirefox":false,"routingEntity":{"type":"DEFAULT","explicit":false},"viewerIsBot":false},"debug":{"requestId":"c385edbf-1f92-4259-868b-1cb57933ad46","hybridDevServices":[],"originalSpanCarrier":{"traceparent":"00-4f626b28e1a1efea33a63841fd71a898-5ddb1e318075ecd7-01"}},"multiVote":{"clapsPerPost":{}},"navigation":{"branch":{"show":null,"hasRendered":null,"blockedByCTA":false},"hideGoogleOneTap":false,"hasRenderedAlternateUserBanner":null,"currentLocation":"https:\u002F\u002Fmedium.com\u002F@gunthakantishivareddy\u002Fimportance-of-ipr-for-startups-a21f760b3d30","host":"medium.com","hostname":"medium.com","referrer":"","hasSetReferrer":false,"susiModal":{"step":null,"operation":"register"},"postRead":false,"partnerProgram":{"selectedCountryCode":null},"queryString":"","currentHash":""},"config":{"nodeEnv":"production","version":"main-20241122-185319-7bcdc08639","target":"production","productName":"Medium","publicUrl":"https:\u002F\u002Fcdn-client.medium.com\u002Flite","authDomain":"medium.com","authGoogleClientId":"216296035834-k1k6qe060s2tp2a2jam4ljdcms00sttg.apps.googleusercontent.com","favicon":"production","glyphUrl":"https:\u002F\u002Fglyph.medium.com","branchKey":"key_live_ofxXr2qTrrU9NqURK8ZwEhknBxiI6KBm","algolia":{"appId":"MQ57UUUQZ2","apiKeySearch":"394474ced050e3911ae2249ecc774921","indexPrefix":"medium_","host":"-dsn.algolia.net"},"recaptchaKey":"6Lfc37IUAAAAAKGGtC6rLS13R1Hrw_BqADfS1LRk","recaptcha3Key":"6Lf8R9wUAAAAABMI_85Wb8melS7Zj6ziuf99Yot5","recaptchaEnterpriseKeyId":"6Le-uGgpAAAAAPprRaokM8AKthQ9KNGdoxaGUvVp","datadog":{"applicationId":"6702d87d-a7e0-42fe-bbcb-95b469547ea0","clientToken":"pub853ea8d17ad6821d9f8f11861d23dfed","rumToken":"pubf9cc52896502b9413b68ba36fc0c7162","context":{"deployment":{"target":"production","tag":"main-20241122-185319-7bcdc08639","commit":"7bcdc08639c179dc5172558201a3fd3abc1b5db6"}},"datacenter":"us"},"googleAnalyticsCode":"G-7JY7T788PK","googlePay":{"apiVersion":"2","apiVersionMinor":"0","merchantId":"BCR2DN6TV7EMTGBM","merchantName":"Medium","instanceMerchantId":"13685562959212738550"},"applePay":{"version":3},"signInWallCustomDomainCollectionIds":["3a8144eabfe3","336d898217ee","61061eb0c96b","138adf9c44c","819cc2aaeee0"],"mediumMastodonDomainName":"me.dm","mediumOwnedAndOperatedCollectionIds":["8a9336e5bb4","b7e45b22fec3","193b68bd4fba","8d6b8a439e32","54c98c43354d","3f6ecf56618","d944778ce714","92d2092dc598","ae2a65f35510","1285ba81cada","544c7006046e","fc8964313712","40187e704f1c","88d9857e584e","7b6769f2748b","bcc38c8f6edf","cef6983b292","cb8577c9149e","444d13b52878","713d7dbc99b0","ef8e90590e66","191186aaafa0","55760f21cdc5","9dc80918cc93","bdc4052bbdba","8ccfed20cbb2"],"tierOneDomains":["medium.com","thebolditalic.com","arcdigital.media","towardsdatascience.com","uxdesign.cc","codeburst.io","psiloveyou.xyz","writingcooperative.com","entrepreneurshandbook.co","prototypr.io","betterhumans.coach.me","theascent.pub"],"topicsToFollow":["d61cf867d93f","8a146bc21b28","1eca0103fff3","4d562ee63426","aef1078a3ef5","e15e46793f8d","6158eb913466","55f1c20aba7a","3d18b94f6858","4861fee224fd","63c6f1f93ee","1d98b3a9a871","decb52b64abf","ae5d4995e225","830cded25262"],"topicToTagMappings":{"accessibility":"accessibility","addiction":"addiction","android-development":"android-development","art":"art","artificial-intelligence":"artificial-intelligence","astrology":"astrology","basic-income":"basic-income","beauty":"beauty","biotech":"biotech","blockchain":"blockchain","books":"books","business":"business","cannabis":"cannabis","cities":"cities","climate-change":"climate-change","comics":"comics","coronavirus":"coronavirus","creativity":"creativity","cryptocurrency":"cryptocurrency","culture":"culture","cybersecurity":"cybersecurity","data-science":"data-science","design":"design","digital-life":"digital-life","disability":"disability","economy":"economy","education":"education","equality":"equality","family":"family","feminism":"feminism","fiction":"fiction","film":"film","fitness":"fitness","food":"food","freelancing":"freelancing","future":"future","gadgets":"gadgets","gaming":"gaming","gun-control":"gun-control","health":"health","history":"history","humor":"humor","immigration":"immigration","ios-development":"ios-development","javascript":"javascript","justice":"justice","language":"language","leadership":"leadership","lgbtqia":"lgbtqia","lifestyle":"lifestyle","machine-learning":"machine-learning","makers":"makers","marketing":"marketing","math":"math","media":"media","mental-health":"mental-health","mindfulness":"mindfulness","money":"money","music":"music","neuroscience":"neuroscience","nonfiction":"nonfiction","outdoors":"outdoors","parenting":"parenting","pets":"pets","philosophy":"philosophy","photography":"photography","podcasts":"podcast","poetry":"poetry","politics":"politics","privacy":"privacy","product-management":"product-management","productivity":"productivity","programming":"programming","psychedelics":"psychedelics","psychology":"psychology","race":"race","relationships":"relationships","religion":"religion","remote-work":"remote-work","san-francisco":"san-francisco","science":"science","self":"self","self-driving-cars":"self-driving-cars","sexuality":"sexuality","social-media":"social-media","society":"society","software-engineering":"software-engineering","space":"space","spirituality":"spirituality","sports":"sports","startups":"startup","style":"style","technology":"technology","transportation":"transportation","travel":"travel","true-crime":"true-crime","tv":"tv","ux":"ux","venture-capital":"venture-capital","visual-design":"visual-design","work":"work","world":"world","writing":"writing"},"defaultImages":{"avatar":{"imageId":"1*dmbNkD5D-u45r44go_cf0g.png","height":150,"width":150},"orgLogo":{"imageId":"7*V1_7XP4snlmqrc_0Njontw.png","height":110,"width":500},"postLogo":{"imageId":"bd978bb536350a710e8efb012513429cabdc4c28700604261aeda246d0f980b7","height":810,"width":1440},"postPreviewImage":{"imageId":"1*hn4v1tCaJy7cWMyb0bpNpQ.png","height":386,"width":579}},"collectionStructuredData":{"8d6b8a439e32":{"name":"Elemental","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F980\u002F1*9ygdqoKprhwuTVKUM0DLPA@2x.png","width":980,"height":159}}},"3f6ecf56618":{"name":"Forge","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F596\u002F1*uULpIlImcO5TDuBZ6lm7Lg@2x.png","width":596,"height":183}}},"ae2a65f35510":{"name":"GEN","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F264\u002F1*RdVZMdvfV3YiZTw6mX7yWA.png","width":264,"height":140}}},"88d9857e584e":{"name":"LEVEL","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F540\u002F1*JqYMhNX6KNNb2UlqGqO2WQ.png","width":540,"height":108}}},"7b6769f2748b":{"name":"Marker","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fcdn-images-1.medium.com\u002Fmax\u002F383\u002F1*haCUs0wF6TgOOvfoY-jEoQ@2x.png","width":383,"height":92}}},"444d13b52878":{"name":"OneZero","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F540\u002F1*cw32fIqCbRWzwJaoQw6BUg.png","width":540,"height":123}}},"8ccfed20cbb2":{"name":"Zora","data":{"@type":"NewsMediaOrganization","ethicsPolicy":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Farticles\u002F360043290473","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fmiro.medium.com\u002Fmax\u002F540\u002F1*tZUQqRcCCZDXjjiZ4bDvgQ.png","width":540,"height":106}}}},"embeddedPostIds":{"coronavirus":"cd3010f9d81f"},"sharedCdcMessaging":{"COVID_APPLICABLE_TAG_SLUGS":[],"COVID_APPLICABLE_TOPIC_NAMES":[],"COVID_APPLICABLE_TOPIC_NAMES_FOR_TOPIC_PAGE":[],"COVID_MESSAGES":{"tierA":{"text":"For more information on the novel coronavirus and Covid-19, visit cdc.gov.","markups":[{"start":66,"end":73,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]},"tierB":{"text":"Anyone can publish on Medium per our Policies, but we don’t fact-check every story. For more info about the coronavirus, see cdc.gov.","markups":[{"start":37,"end":45,"href":"https:\u002F\u002Fhelp.medium.com\u002Fhc\u002Fen-us\u002Fcategories\u002F201931128-Policies-Safety"},{"start":125,"end":132,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]},"paywall":{"text":"This article has been made free for everyone, thanks to Medium Members. For more information on the novel coronavirus and Covid-19, visit cdc.gov.","markups":[{"start":56,"end":70,"href":"https:\u002F\u002Fmedium.com\u002Fmembership"},{"start":138,"end":145,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]},"unbound":{"text":"This article is free for everyone, thanks to Medium Members. For more information on the novel coronavirus and Covid-19, visit cdc.gov.","markups":[{"start":45,"end":59,"href":"https:\u002F\u002Fmedium.com\u002Fmembership"},{"start":127,"end":134,"href":"https:\u002F\u002Fwww.cdc.gov\u002Fcoronavirus\u002F2019-nCoV"}]}},"COVID_BANNER_POST_ID_OVERRIDE_WHITELIST":["3b31a67bff4a"]},"sharedVoteMessaging":{"TAGS":["politics","election-2020","government","us-politics","election","2020-presidential-race","trump","donald-trump","democrats","republicans","congress","republican-party","democratic-party","biden","joe-biden","maga"],"TOPICS":["politics","election"],"MESSAGE":{"text":"Find out more about the U.S. election results here.","markups":[{"start":46,"end":50,"href":"https:\u002F\u002Fcookpolitical.com\u002F2020-national-popular-vote-tracker"}]},"EXCLUDE_POSTS":["397ef29e3ca5"]},"embedPostRules":[],"recircOptions":{"v1":{"limit":3},"v2":{"limit":8}},"braintreeClientKey":"production_zjkj96jm_m56f8fqpf7ngnrd4","braintree":{"enabled":true,"merchantId":"m56f8fqpf7ngnrd4","merchantAccountId":{"usd":"AMediumCorporation_instant","eur":"amediumcorporation_EUR","cad":"amediumcorporation_CAD"},"publicKey":"ds2nn34bg2z7j5gd","braintreeEnvironment":"production","dashboardUrl":"https:\u002F\u002Fwww.braintreegateway.com\u002Fmerchants","gracePeriodDurationInDays":14,"mediumMembershipPlanId":{"monthly":"ce105f8c57a3","monthlyV2":"e8a5e126-792b-4ee6-8fba-d574c1b02fc5","monthlyWithTrial":"d5ee3dbe3db8","monthlyPremium":"fa741a9b47a2","yearly":"a40ad4a43185","yearlyV2":"3815d7d6-b8ca-4224-9b8c-182f9047866e","yearlyStaff":"d74fb811198a","yearlyWithTrial":"b3bc7350e5c7","yearlyPremium":"e21bd2c12166","monthlyOneYearFree":"e6c0637a-2bad-4171-ab4f-3c268633d83c","monthly25PercentOffFirstYear":"235ecc62-0cdb-49ae-9378-726cd21c504b","monthly20PercentOffFirstYear":"ba518864-9c13-4a99-91ca-411bf0cac756","monthly15PercentOffFirstYear":"594c029b-9f89-43d5-88f8-8173af4e070e","monthly10PercentOffFirstYear":"c6c7bc9a-40f2-4b51-8126-e28511d5bdb0","monthlyForStudents":"629ebe51-da7d-41fd-8293-34cd2f2030a8","yearlyOneYearFree":"78ba7be9-0d9f-4ece-aa3e-b54b826f2bf1","yearly25PercentOffFirstYear":"2dbb010d-bb8f-4eeb-ad5c-a08509f42d34","yearly20PercentOffFirstYear":"47565488-435b-47f8-bf93-40d5fbe0ebc8","yearly15PercentOffFirstYear":"8259809b-0881-47d9-acf7-6c001c7f720f","yearly10PercentOffFirstYear":"9dd694fb-96e1-472c-8d9e-3c868d5c1506","yearlyForStudents":"e29345ef-ab1c-4234-95c5-70e50fe6bc23","monthlyCad":"p52orjkaceei","yearlyCad":"h4q9g2up9ktt"},"braintreeDiscountId":{"oneMonthFree":"MONTHS_FREE_01","threeMonthsFree":"MONTHS_FREE_03","sixMonthsFree":"MONTHS_FREE_06","fiftyPercentOffOneYear":"FIFTY_PERCENT_OFF_ONE_YEAR"},"3DSecureVersion":"2","defaultCurrency":"usd","providerPlanIdCurrency":{"4ycw":"usd","rz3b":"usd","3kqm":"usd","jzw6":"usd","c2q2":"usd","nnsw":"usd","q8qw":"usd","d9y6":"usd","fx7w":"cad","nwf2":"cad"}},"paypalClientId":"AXj1G4fotC2GE8KzWX9mSxCH1wmPE3nJglf4Z2ig_amnhvlMVX87otaq58niAg9iuLktVNF_1WCMnN7v","paypal":{"host":"https:\u002F\u002Fapi.paypal.com:443","clientMode":"production","serverMode":"live","webhookId":"4G466076A0294510S","monthlyPlan":{"planId":"P-9WR0658853113943TMU5FDQA","name":"Medium Membership (Monthly) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"yearlyPlan":{"planId":"P-7N8963881P8875835MU5JOPQ","name":"Medium Membership (Annual) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"oneYearGift":{"name":"Medium Membership (1 Year, Digital Gift Code)","description":"Unlimited access to the best and brightest stories on Medium. Gift codes can be redeemed at medium.com\u002Fredeem.","price":"50.00","currency":"USD","sku":"membership-gift-1-yr"},"oldMonthlyPlan":{"planId":"P-96U02458LM656772MJZUVH2Y","name":"Medium Membership (Monthly)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"oldYearlyPlan":{"planId":"P-59P80963JF186412JJZU3SMI","name":"Medium Membership (Annual)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"monthlyPlanWithTrial":{"planId":"P-66C21969LR178604GJPVKUKY","name":"Medium Membership (Monthly) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"yearlyPlanWithTrial":{"planId":"P-6XW32684EX226940VKCT2MFA","name":"Medium Membership (Annual) with setup fee","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"oldMonthlyPlanNoSetupFee":{"planId":"P-4N046520HR188054PCJC7LJI","name":"Medium Membership (Monthly)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed monthly."},"oldYearlyPlanNoSetupFee":{"planId":"P-7A4913502Y5181304CJEJMXQ","name":"Medium Membership (Annual)","description":"Unlimited access to the best and brightest stories on Medium. Membership billed annually."},"sdkUrl":"https:\u002F\u002Fwww.paypal.com\u002Fsdk\u002Fjs"},"stripePublishableKey":"pk_live_7FReX44VnNIInZwrIIx6ghjl","log":{"json":true,"level":"info"},"imageUploadMaxSizeMb":25,"staffPicks":{"title":"Staff Picks","catalogId":"c7bc6e1ee00f"}},"session":{"xsrf":""}}</script><script>window.__APOLLO_STATE__ = {"ROOT_QUERY":{"__typename":"Query","viewer":null,"collectionByDomainOrSlug({\"domainOrSlug\":\"medium.com\"})":null,"postResult({\"id\":\"a21f760b3d30\"})":{"__ref":"Post:a21f760b3d30"}},"LinkedAccounts:eceeb0d7c9dd":{"__typename":"LinkedAccounts","mastodon":null,"id":"eceeb0d7c9dd"},"UserViewerEdge:userId:eceeb0d7c9dd-viewerId:lo_655862ec1044":{"__typename":"UserViewerEdge","id":"userId:eceeb0d7c9dd-viewerId:lo_655862ec1044","isFollowing":false,"isUser":false,"isMuting":false},"User:eceeb0d7c9dd":{"__typename":"User","id":"eceeb0d7c9dd","linkedAccounts":{"__ref":"LinkedAccounts:eceeb0d7c9dd"},"isSuspended":false,"imageId":"0*voBGBiZr4s9w9NfJ.jpg","mediumMemberAt":0,"verifications":{"__typename":"VerifiedInfo","isBookAuthor":false},"name":"Gunthakanti Shiva Reddy","socialStats":{"__typename":"SocialStats","followerCount":59,"followingCount":52,"collectionFollowingCount":2},"username":"gunthakantishivareddy","customDomainState":null,"hasSubdomain":false,"bio":"","isPartnerProgramEnrolled":false,"viewerEdge":{"__ref":"UserViewerEdge:userId:eceeb0d7c9dd-viewerId:lo_655862ec1044"},"viewerIsUser":false,"newsletterV3":null,"postSubscribeMembershipUpsellShownAt":0,"membership":null,"allowNotes":true,"twitterScreenName":""},"Paragraph:ca954923b0af_0":{"__typename":"Paragraph","id":"ca954923b0af_0","name":"5d14","type":"H3","href":null,"layout":null,"metadata":null,"text":"Importance of IPR for Startups","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_1":{"__typename":"Paragraph","id":"ca954923b0af_1","name":"eb6e","type":"P","href":null,"layout":null,"metadata":null,"text":"In the 21st Century, Physical assets like land, machinery has less contribution to the valuation than the brand value, future growth of sales, human capital and most important is intellectual capital. Intellectual property rights are of wide variety in nature. Let us understand this with examples.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_2":{"__typename":"Paragraph","id":"ca954923b0af_2","name":"f60c","type":"H3","href":null,"layout":null,"metadata":null,"text":"Trademark:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_3":{"__typename":"Paragraph","id":"ca954923b0af_3","name":"ed0b","type":"P","href":null,"layout":null,"metadata":null,"text":"Trademark, can be visual, phonetical, sound e.t.c based representation of one’s own company. Let us understand why in the first place a Trademark is needed. A company spends a substantial amount of money in PR exercise, and create certain brand value perception in the people. This investment and asset would be affected badly if someone copies similar to the Trademark.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_4":{"__typename":"Paragraph","id":"ca954923b0af_4","name":"f1a7","type":"P","href":null,"layout":null,"metadata":null,"text":"Let me give one example, Bawachi biryani in Hyderabad is one of the famous centers, but lack of trademark protection, implementation led to the rise of multiple restaurants with names of Green Bawachi, Hyderabadi Bawachi e.t.c this led to a dilution of business for the original Bawachi itself. On the other side consider Paradise Biryani which trademarked its name and fought against the fake names leads to an increase in the business for Paradise and expanding franchise across the Country.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":25,"end":32,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":322,"end":330,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_5":{"__typename":"Paragraph","id":"ca954923b0af_5","name":"7f20","type":"P","href":null,"layout":null,"metadata":null,"text":"So, what should be the trademark for the company? According to the IP auditor’s name rather commonly used terms, if it is more uncommon, it has a high chance of protection. Let me give an example here, washing powder in southern India named Power, even though describing the product that is powerful for washing, it is a very common name that can be easily copied like powerful e.t.c. Whereas Byju’s edutech startup, even though the name doesn’t have meaning, is not suggestive it is very difficult for the others to copy, even if they copy they have a high chance of a penalty.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":241,"end":246,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":393,"end":399,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_6":{"__typename":"Paragraph","id":"ca954923b0af_6","name":"c59d","type":"P","href":null,"layout":null,"metadata":null,"text":"Even the company valuation Trademark has significant valuation. For example, Amul baby has a significant amount of value which in crores, Airtel music has also, likewise Vodafone character. One of the startups which has a preview of valuation, Trademark itself had 6 crore valuation. It is like an investment that grows with time. However, the story does not end with acquiring, it must be renewed every five years.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_7":{"__typename":"Paragraph","id":"ca954923b0af_7","name":"a583","type":"H3","href":null,"layout":null,"metadata":null,"text":"Industrial design:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_8":{"__typename":"Paragraph","id":"ca954923b0af_8","name":"17d6","type":"P","href":null,"layout":null,"metadata":null,"text":"Industrial design is the user interface, the design does not have functional value but does have aesthetic, artistic and appeal to the customer. From the perspective of a utility guy, why should we worry about the design? Let me give a scenario, suppose you’re in the market want to buy an item, there are four items from four markets almost having the same price, same specifications, then the deciding factor for the consumer in the design.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_9":{"__typename":"Paragraph","id":"ca954923b0af_9","name":"7994","type":"P","href":null,"layout":null,"metadata":null,"text":"If you have time do look into the famous case of Apple vs Samsung, where the claim was Samsung took the rounded corner design of the Apple, and also grid pattern of apps as the user interface. https:\u002F\u002Fwww.firstpost.com\u002Ftech\u002Fnews-analysis\u002Fsamsung-vs-apple-the-five-year-long-patent-battle-shows-that-industrial-design-matters-3690215.html","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":193,"end":337,"href":"https:\u002F\u002Fwww.firstpost.com\u002Ftech\u002Fnews-analysis\u002Fsamsung-vs-apple-the-five-year-long-patent-battle-shows-that-industrial-design-matters-3690215.html","anchorType":"LINK","userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":49,"end":65,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_10":{"__typename":"Paragraph","id":"ca954923b0af_10","name":"8b56","type":"H3","href":null,"layout":null,"metadata":null,"text":"Copyrights:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_11":{"__typename":"Paragraph","id":"ca954923b0af_11","name":"256a","type":"P","href":null,"layout":null,"metadata":null,"text":"Copyright is one of the wide jurisdiction containing literary work, art, music, sound recording, and also the most important for the SaaS startup is utility computer programs. However, there is a catch Indian law that is algorithm, programs per se do not give the copyrights, unless it is embedded with the system, and have utility.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_12":{"__typename":"Paragraph","id":"ca954923b0af_12","name":"d5ce","type":"P","href":null,"layout":null,"metadata":null,"text":"Copyright is an important tool for startups in Edutech space in securing their content, and also for the book writer, for example, j.k. Rowling author of the Harry Potter series is earned around $770 million through Copyright. It is also important for startups in Entertainment space then there should be a formal agreement between the different stakeholders like content creators, producers, and publishers. See the case of S.P.Balasubramaniyam vs Iiyaraja case https:\u002F\u002Fwww.thehindu.com\u002Fentertainment\u002Fmovies\u002Fwhat-the-spat-between-ilaiyaraaja-and-spb-is-really-about\u002Farticle17665382.ece","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":463,"end":586,"href":"https:\u002F\u002Fwww.thehindu.com\u002Fentertainment\u002Fmovies\u002Fwhat-the-spat-between-ilaiyaraaja-and-spb-is-really-about\u002Farticle17665382.ece","anchorType":"LINK","userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":131,"end":144,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":425,"end":457,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_13":{"__typename":"Paragraph","id":"ca954923b0af_13","name":"f27d","type":"H3","href":null,"layout":null,"metadata":null,"text":"Geographical Indicators:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_14":{"__typename":"Paragraph","id":"ca954923b0af_14","name":"e754","type":"P","href":null,"layout":null,"metadata":null,"text":"Thought of two states fighting for the origin of Sweet? It did happen, between the Odisha state and West Bengal on the origin of Rasgulla. Look into this interesting case https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FRasgulla.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":171,"end":208,"href":"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FRasgulla","anchorType":"LINK","userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":83,"end":111,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_15":{"__typename":"Paragraph","id":"ca954923b0af_15","name":"0af4","type":"P","href":null,"layout":null,"metadata":null,"text":"The geographical indicator is given to a product that has associated with the socio-cultural history of particular Geography, for example, Kanchipuram saree, Banganpalle mangos, Basmathi rice, Scottish Whisky e.t.c.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_16":{"__typename":"Paragraph","id":"ca954923b0af_16","name":"e1d3","type":"P","href":null,"layout":null,"metadata":null,"text":"How do the Companies benefit from it? Startups that invested in value addition of geographical indicator (GI) product, for example, Darjeeling tea has its own GI, if your startup that is to process, market the Darjeeling tea has an unparalleled advantage over the other, not just only in Indian market but also the world market. GI also protects from copying, for example, one guy from Texas brought Basmati variety from Punjab, made a mix and started to publish Texmathi rice. However, the government of India fought the case and restricted the guy to publish.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":210,"end":224,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":400,"end":407,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_17":{"__typename":"Paragraph","id":"ca954923b0af_17","name":"b09a","type":"P","href":null,"layout":null,"metadata":null,"text":"Social impact startups can utilize this facility and can invest in a product that has GI, which benefits whole value chains, particularly from those geographies, which have a rich history, biodiversity, particularly these are communities who are traditional craftsmen (Tanjore Veena which benefit the traditional makers), tribal society. Let me give one of the startup ideas, Kadaknath chicken(https:\u002F\u002Feconomictimes.indiatimes.com\u002Findustry\u002Fcons-products\u002Ffood\u002Fkadaknath-chicken-meat-from-jhabua-gets-gi-tag\u002Farticleshow\u002F65248549.cms?from=mdr) it has GI tag grown in one of the poorest districts of Dantewada, and nutritionally rich than normal chicken. It has all the ingredients to make a good startup.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":394,"end":539,"href":"https:\u002F\u002Feconomictimes.indiatimes.com\u002Findustry\u002Fcons-products\u002Ffood\u002Fkadaknath-chicken-meat-from-jhabua-gets-gi-tag\u002Farticleshow\u002F65248549.cms?from=mdr","anchorType":"LINK","userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":376,"end":393,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_18":{"__typename":"Paragraph","id":"ca954923b0af_18","name":"ccba","type":"H3","href":null,"layout":null,"metadata":null,"text":"Patent:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_19":{"__typename":"Paragraph","id":"ca954923b0af_19","name":"09ee","type":"P","href":null,"layout":null,"metadata":null,"text":"The patent which every person thinks as first when IPRword comes to mind. The patent is given to non-obvious, innovations that have industrial use. Having patent one of the important asset to the company, for example, Dr. Reddy’s lab in the 1990s had the revenue of 85 crores, invested in R&D after a three of research they found three molecules that have given shot in the arm, the revenue of the companies rose substantially in millions, it became one of the major sources of revenue to Dr. Reddy’s lab.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":218,"end":233,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_20":{"__typename":"Paragraph","id":"ca954923b0af_20","name":"8557","type":"P","href":null,"layout":null,"metadata":null,"text":"One rule of thumb is never to publish (or discuss in any platform, social media), use the patent idea before it is patented. Particularly deep tech, research-oriented startups the major question mark is when to apply for a patent? Some wanted to prototype products to start MVP before reaching the market. Here timing is key. There is a Provisional patent clause, it advisable for the professors also before publishing in the journal to apply for the provisional patent. A provisional patent provides the time for 12 months, you have to give a brief description of the product, after 12 months one has to face patent authority to prove (i) non-obvious (ii) innovation (iii) industrial usage. Having a provisional patent is securing the legal fight from the potential challenger.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":203,"end":230,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":337,"end":355,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_21":{"__typename":"Paragraph","id":"ca954923b0af_21","name":"608f","type":"P","href":null,"layout":null,"metadata":null,"text":"If your startup, and if your question before getting the patent can I share with potential investors, B2B customers? The answer is tricky, there is no binary answer here, but you can form a Non-disclosure agreement (NDA)with other potential stakeholders. Even Though NDA does not come under IP, it comes under the trade secrets in the contract act. India has a very bad ranking of enforcing contracts in Ease of doing business reports published by the world bank.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":21,"end":116,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_22":{"__typename":"Paragraph","id":"ca954923b0af_22","name":"e2d1","type":"P","href":null,"layout":null,"metadata":null,"text":"How to write the patent? without disclosing to the patent office, what if a person in the patent office would circulate your innovation to a potential competitor? The patent is a techno legal document in which you need not be giving out everything, for example in reaction A+B gives C, one no need to mention sequencing. Meanwhile facing the patent officer is one of the difficult jobs, one should have done patent mapping, preparing for all potential claims from the different patents published not only in the Indian jurisdiction but also all over the world. Having a prototype does help to a larger extent.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":24,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_23":{"__typename":"Paragraph","id":"ca954923b0af_23","name":"6b14","type":"P","href":null,"layout":null,"metadata":null,"text":"Having the patent is not the end of the story, one has to show the potential industrial use in stipulated time. One has to maintain the patent there is another maintenance fee, one can counter file case that the patent is not used for industrial use, not paying maintenance fee could lead to the removal of the patent. According to one of the well known IP law firms, more than 90 % of patents can be removed in India because they do not follow the described procedures. And the company should have legal clout in case of a potential claim.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":111,"end":142,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":378,"end":417,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_24":{"__typename":"Paragraph","id":"ca954923b0af_24","name":"b370","type":"P","href":null,"layout":null,"metadata":null,"text":"As one can see most of the cases people lack awareness make not filing genuine IP, whereas big MNC using the IP laws effectively fight against the competitor. To overcome this challenge, the government came up with a new National intellectual property policy, where the central pillar is awareness generation, there is a separate division in the DIPP department in the Ministry of commerce.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":217,"end":258,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":288,"end":297,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_25":{"__typename":"Paragraph","id":"ca954923b0af_25","name":"a058","type":"P","href":null,"layout":null,"metadata":null,"text":"From the implementation of the new policy to a large extent backlog for clearing patents reduced, there is an active hand-holding from the government side particularly for the startup in filing the patent, and acquiring the patent. The money barrier in filing the patent has been reduced, there are subsidies for the startups. For the startups which have a DIPP certificate, the Startup website provides the mechanism for guidance with patent lawyers in drafting patents. Reducing these red tapes in bureaucracy led to a substantial jump of India ranging from 80 to 50 in the Global innovation index.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":576,"end":599,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_26":{"__typename":"Paragraph","id":"ca954923b0af_26","name":"d385","type":"H3","href":null,"layout":null,"metadata":null,"text":"Wayforward:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_27":{"__typename":"Paragraph","id":"ca954923b0af_27","name":"4a48","type":"P","href":null,"layout":null,"metadata":null,"text":"Despite the right steps taken by the Indian government, we are way behind our competitors like China, Israel, and USA. We need to have structural reforms for the change, however for these reforms to come to affect more than the government, other stakeholders like academic institutions, the industry should play a major role. India invests less than 1% GDP in R&D, the majority of this funding comes from the government.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":325,"end":363,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_28":{"__typename":"Paragraph","id":"ca954923b0af_28","name":"0610","type":"P","href":null,"layout":null,"metadata":null,"text":"There is a need for collaboration for industry, civil society, and academic institutions, let me propose a policy for it. Every institution which having more than 50 Ph.D. as professors need to institute the innovation center in the college, there is need for pooling all the research earlier done by professors that qualify for the patent, and there should be inputs from the civil society on the future research which would create highest social impact, meanwhile the collaboration with industry for commercializing the patents, and funding for the future research. Meanwhile nurturing the Entrepreneurship in the institute itself. It is already practiced in major innovation centers like Israel.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":37,"end":88,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":107,"end":113,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_29":{"__typename":"Paragraph","id":"ca954923b0af_29","name":"d657","type":"P","href":null,"layout":null,"metadata":null,"text":"In addition, every institute that generates engineers has a final year project, the project should be robust in a way that can be suitable for the patent. In such a scenario if a college generates 500 students a year, if 1% is provided with a patent means 5 patents a year, even if 2 patents generate a lot of revenues for the business it would take India a long way. It also solves the challenge of funding to Higher institutions, In the USA some of the major institutions generate much revenue from the patent royalties.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":60,"end":78,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:ca954923b0af_30":{"__typename":"Paragraph","id":"ca954923b0af_30","name":"6029","type":"P","href":null,"layout":null,"metadata":null,"text":"For India to become a knowledge economy it is essential for nurturing intellectual property in business with the collaboration of institutions, civil society, and industry.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":21,"end":39,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:":{"__typename":"ImageMetadata","id":"","alt":null,"focusPercentX":null,"focusPercentY":null,"originalHeight":null,"originalWidth":null},"PostViewerEdge:postId:a21f760b3d30-viewerId:lo_655862ec1044":{"__typename":"PostViewerEdge","shouldIndexPostForExternalSearch":true,"id":"postId:a21f760b3d30-viewerId:lo_655862ec1044"},"Tag:startup":{"__typename":"Tag","id":"startup","displayTitle":"Startup","normalizedTagSlug":"startup"},"Tag:ipr":{"__typename":"Tag","id":"ipr","displayTitle":"Ipr","normalizedTagSlug":"ipr"},"Tag:india-startup-ideas":{"__typename":"Tag","id":"india-startup-ideas","displayTitle":"India Startup Ideas","normalizedTagSlug":"india-startup-ideas"},"Tag:policy":{"__typename":"Tag","id":"policy","displayTitle":"Policy","normalizedTagSlug":"policy"},"Post:a21f760b3d30":{"__typename":"Post","id":"a21f760b3d30","collection":null,"content({\"postMeteringOptions\":{}})":{"__typename":"PostContent","isLockedPreviewOnly":false,"bodyModel":{"__typename":"RichText","sections":[{"__typename":"Section","name":"54bf","startIndex":0,"textLayout":null,"imageLayout":null,"backgroundImage":null,"videoLayout":null,"backgroundVideo":null}],"paragraphs":[{"__ref":"Paragraph:ca954923b0af_0"},{"__ref":"Paragraph:ca954923b0af_1"},{"__ref":"Paragraph:ca954923b0af_2"},{"__ref":"Paragraph:ca954923b0af_3"},{"__ref":"Paragraph:ca954923b0af_4"},{"__ref":"Paragraph:ca954923b0af_5"},{"__ref":"Paragraph:ca954923b0af_6"},{"__ref":"Paragraph:ca954923b0af_7"},{"__ref":"Paragraph:ca954923b0af_8"},{"__ref":"Paragraph:ca954923b0af_9"},{"__ref":"Paragraph:ca954923b0af_10"},{"__ref":"Paragraph:ca954923b0af_11"},{"__ref":"Paragraph:ca954923b0af_12"},{"__ref":"Paragraph:ca954923b0af_13"},{"__ref":"Paragraph:ca954923b0af_14"},{"__ref":"Paragraph:ca954923b0af_15"},{"__ref":"Paragraph:ca954923b0af_16"},{"__ref":"Paragraph:ca954923b0af_17"},{"__ref":"Paragraph:ca954923b0af_18"},{"__ref":"Paragraph:ca954923b0af_19"},{"__ref":"Paragraph:ca954923b0af_20"},{"__ref":"Paragraph:ca954923b0af_21"},{"__ref":"Paragraph:ca954923b0af_22"},{"__ref":"Paragraph:ca954923b0af_23"},{"__ref":"Paragraph:ca954923b0af_24"},{"__ref":"Paragraph:ca954923b0af_25"},{"__ref":"Paragraph:ca954923b0af_26"},{"__ref":"Paragraph:ca954923b0af_27"},{"__ref":"Paragraph:ca954923b0af_28"},{"__ref":"Paragraph:ca954923b0af_29"},{"__ref":"Paragraph:ca954923b0af_30"}]},"validatedShareKey":"","shareKeyCreator":null},"creator":{"__ref":"User:eceeb0d7c9dd"},"inResponseToEntityType":null,"isLocked":false,"isMarkedPaywallOnly":false,"lockedSource":"LOCKED_POST_SOURCE_NONE","mediumUrl":"https:\u002F\u002Fmedium.com\u002F@gunthakantishivareddy\u002Fimportance-of-ipr-for-startups-a21f760b3d30","primaryTopic":null,"topics":[{"__typename":"Topic","slug":"business"},{"__typename":"Topic","slug":"startups"}],"isPublished":true,"latestPublishedVersion":"ca954923b0af","visibility":"PUBLIC","postResponses":{"__typename":"PostResponses","count":0},"clapCount":0,"allowResponses":true,"isLimitedState":false,"title":"Importance of IPR for Startups","isSeries":false,"sequence":null,"uniqueSlug":"importance-of-ipr-for-startups-a21f760b3d30","socialTitle":"","socialDek":"","canonicalUrl":"","metaDescription":"","latestPublishedAt":1584726965929,"readingTime":6.977358490566037,"previewContent":{"__typename":"PreviewContent","subtitle":"In the 21st Century, Physical assets like land, machinery has less contribution to the valuation than the brand value, future growth of…"},"previewImage":{"__ref":"ImageMetadata:"},"isShortform":false,"seoTitle":"","firstPublishedAt":1584726965929,"updatedAt":1639427458058,"shortformType":"SHORTFORM_TYPE_LINK","seoDescription":"","viewerEdge":{"__ref":"PostViewerEdge:postId:a21f760b3d30-viewerId:lo_655862ec1044"},"isSuspended":false,"license":"ALL_RIGHTS_RESERVED","tags":[{"__ref":"Tag:startup"},{"__ref":"Tag:ipr"},{"__ref":"Tag:india-startup-ideas"},{"__ref":"Tag:policy"}],"isNewsletter":false,"statusForCollection":null,"pendingCollection":null,"detectedLanguage":"en","wordCount":1849,"layerCake":0,"responsesLocked":false}}</script><script>window.__MIDDLEWARE_STATE__={"session":{"xsrf":""},"cache":{"cacheStatus":"MISS"}}</script><script src="https://cdn-client.medium.com/lite/static/js/manifest.b2314f6d.js"></script><script src="https://cdn-client.medium.com/lite/static/js/9865.1496d74a.js"></script><script src="https://cdn-client.medium.com/lite/static/js/main.24534aeb.js"></script><script src="https://cdn-client.medium.com/lite/static/js/instrumentation.d9108df7.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/reporting.ff22a7a5.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/5049.d1ead72d.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/4810.6318add7.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/6618.db187378.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2707.b0942613.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/9977.5b3eb23a.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8599.1ab63137.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/5250.9f9e01d2.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/6349.b071a958.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2648.26563adf.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8393.826a25fb.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/7079.67349d50.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/3735.afb7e926.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/5642.a2d9f6a1.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/6546.cd03f950.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/6834.08de95de.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/7346.72622eb9.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2420.2a5e2d95.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/839.ca7937c2.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/7975.d195c6f1.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2106.21ff89d3.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/7394.3d049572.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2961.00a48598.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8204.c4082863.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/4391.59acaed3.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/PostPage.MainContent.c8a11795.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/8414.6565ad5f.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/3974.8d3e0217.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/2527.a0afad8a.chunk.js"></script> <script src="https://cdn-client.medium.com/lite/static/js/PostResponsesContent.36c2ecf4.chunk.js"></script><script>window.main();</script><script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'8e7353392d2044c0',t:'MTczMjM4NzYxOS4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body></html>