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We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='2066667478529343149' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/04/first-google-grants-day-in-brussels.html' itemprop='url' title='First Google Grants Day in Brussels'> First Google Grants Day in Brussels </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 27, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Since Google Grants launched in Belgium over 18 months ago, over twenty local NGOs have signed up to take part in the program. On April 22nd, Earth Day, the Google Brussels volunteers organized the first Google Grants workshop to help Belgian Grantees optimise their accounts.<br /><br />Thirty participants representing fifteen organizations turned up at the brand new Brussels office on a sunny Thursday morning. A welcome address by Simon Hampton, Director of Public Policy, kick started the day. It was followed by a workshop session on AdWords theory fundamentals where the main mechanisms required to run a Google Grants AdWords account were presented. This was followed by two parallel sessions where specialists from the Dublin and Brussels offices walked NGOs through the main steps to open an AdWords account and optimize its performance to best serve their needs. The wrap-up session offered a short overview of other free Google tools available to NGOs to promote their cause, raise money, and operate more efficiently.<br /><br />The workshop was well received and the whole experience of bringing the NGOs all together was really rewarding for the Google Grants volunteers. We were especially pleased with the level of involvement and knowledge of Google products showed by some of the participants.<br /><br /><table style="width: 194px; text-align: left; margin-left: auto; margin-right: auto;"><tbody><tr align="center"><td style="background: transparent url(https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_udOdQJA42SN622K5ZcuAXK_Ym7ODinIqEbodrUR0mPa6Zzj-cJSn1DLaaZvt7jjWPDYdI4UjchXg2j84rGO6Vtdd9At1ePiyaD8ZouyeR3NiNmLbow8KVIGmM85E-CcbEPLQ=s0-d) no-repeat scroll left center; height: 194px; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;"><a href="http://picasaweb.google.be/zimmer.olivier/GoogleGrantsWorkshopBrussels?feat=embedwebsite"><img height="160" src="//lh3.ggpht.com/_xQ5B-NmBWrc/S9GQZtskQyE/AAAAAAAADgM/JzHOOyxqSSQ/s160-c/GoogleGrantsWorkshopBrussels.jpg" style="margin: 1px 0pt 0pt 4px;" width="160"></a></td></tr><tr><td style="text-align: center; font-family: arial,sans-serif; font-size: 11px;"><a href="http://picasaweb.google.be/zimmer.olivier/GoogleGrantsWorkshopBrussels?feat=embedwebsite" style="color: rgb(77, 77, 77); font-weight: bold; text-decoration: none;">Google Grants workshop Brussels</a></td></tr></tbody></table><br /><br /><span style="font-weight: bold;">A few words from some of the participants:</span><br /><br />"Google Grants was unknown to us a few months ago. We are looking forward to an increasing exposure of our awards, grants and methodological guidance programmes dedicated to support sustainable development initiatives."<br /><span style="font-style: italic;">- Foundation for Future Generations</span><br /><br />“First of all, a big thank you for this event...this well-structured event targeted to the non-profit scenario was extremely helpful as I not only learned first-hand and quickly what AdWords is about, but also learned from fellow non-profit participants how AdWords can work in our sector.”<br /><span style="font-style: italic;">- The Migration Policy Group</span><br /><br />“Thanks to the Google staff, I would be able to better monitor our Google Grants campaigns.”<br /><span style="font-style: italic;">- WWF Belgium</span><br /><br />“The workshop offered practical and understandable information on the Google Grants project, and other Google products that can come in handy. Without a doubt, our organisation – and by extension the battle against cancer – can benefit from it. We will try to get everything we can out of this nice opportunity!”<br /><span style="font-style: italic;">- Stichting tegen Kanker/Fondation contre le Cancer</span><br /><br />"Google AdWords could be very useful for NGOs in order to reach a wider audience and have more impact. For ECRE in particular, this would mean more opportunities to inform about the plight of refugees and asylum seekers in Europe and the challenges of defending human rights."<br /><span style="font-style: italic;">- ECRE, European Council on Refugees and Exiles</span><br /><br />“I am really convinced that all information we got will be extremely useful and will considerably contribute to the awareness and success of our NGO.”<br /><span style="font-style: italic;">- ONA, Oeuvre Nationale des Aveugles</span><br /><br />Posted by Stéphanie Leppert, Yves Taquet & Oliver Zimmer, Belgian Google Grants Volunteers </script> <noscript> Since Google Grants launched in Belgium over 18 months ago, over twenty local NGOs have signed up to take part in the program. On April 22nd, Earth Day, the Google Brussels volunteers organized the first Google Grants workshop to help Belgian Grantees optimise their accounts.<br /><br />Thirty participants representing fifteen organizations turned up at the brand new Brussels office on a sunny Thursday morning. A welcome address by Simon Hampton, Director of Public Policy, kick started the day. It was followed by a workshop session on AdWords theory fundamentals where the main mechanisms required to run a Google Grants AdWords account were presented. This was followed by two parallel sessions where specialists from the Dublin and Brussels offices walked NGOs through the main steps to open an AdWords account and optimize its performance to best serve their needs. The wrap-up session offered a short overview of other free Google tools available to NGOs to promote their cause, raise money, and operate more efficiently.<br /><br />The workshop was well received and the whole experience of bringing the NGOs all together was really rewarding for the Google Grants volunteers. We were especially pleased with the level of involvement and knowledge of Google products showed by some of the participants.<br /><br /><table style="width: 194px; text-align: left; margin-left: auto; margin-right: auto;"><tbody><tr align="center"><td style="background: transparent url(https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_udOdQJA42SN622K5ZcuAXK_Ym7ODinIqEbodrUR0mPa6Zzj-cJSn1DLaaZvt7jjWPDYdI4UjchXg2j84rGO6Vtdd9At1ePiyaD8ZouyeR3NiNmLbow8KVIGmM85E-CcbEPLQ=s0-d) no-repeat scroll left center; height: 194px; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;"><a href="http://picasaweb.google.be/zimmer.olivier/GoogleGrantsWorkshopBrussels?feat=embedwebsite"><img height="160" src="//lh3.ggpht.com/_xQ5B-NmBWrc/S9GQZtskQyE/AAAAAAAADgM/JzHOOyxqSSQ/s160-c/GoogleGrantsWorkshopBrussels.jpg" style="margin: 1px 0pt 0pt 4px;" width="160"></a></td></tr><tr><td style="text-align: center; font-family: arial,sans-serif; font-size: 11px;"><a href="http://picasaweb.google.be/zimmer.olivier/GoogleGrantsWorkshopBrussels?feat=embedwebsite" style="color: rgb(77, 77, 77); font-weight: bold; text-decoration: none;">Google Grants workshop Brussels</a></td></tr></tbody></table><br /><br /><span style="font-weight: bold;">A few words from some of the participants:</span><br /><br />"Google Grants was unknown to us a few months ago. We are looking forward to an increasing exposure of our awards, grants and methodological guidance programmes dedicated to support sustainable development initiatives."<br /><span style="font-style: italic;">- Foundation for Future Generations</span><br /><br />“First of all, a big thank you for this event...this well-structured event targeted to the non-profit scenario was extremely helpful as I not only learned first-hand and quickly what AdWords is about, but also learned from fellow non-profit participants how AdWords can work in our sector.”<br /><span style="font-style: italic;">- The Migration Policy Group</span><br /><br />“Thanks to the Google staff, I would be able to better monitor our Google Grants campaigns.”<br /><span style="font-style: italic;">- WWF Belgium</span><br /><br />“The workshop offered practical and understandable information on the Google Grants project, and other Google products that can come in handy. Without a doubt, our organisation – and by extension the battle against cancer – can benefit from it. We will try to get everything we can out of this nice opportunity!”<br /><span style="font-style: italic;">- Stichting tegen Kanker/Fondation contre le Cancer</span><br /><br />"Google AdWords could be very useful for NGOs in order to reach a wider audience and have more impact. For ECRE in particular, this would mean more opportunities to inform about the plight of refugees and asylum seekers in Europe and the challenges of defending human rights."<br /><span style="font-style: italic;">- ECRE, European Council on Refugees and Exiles</span><br /><br />“I am really convinced that all information we got will be extremely useful and will considerably contribute to the awareness and success of our NGO.”<br /><span style="font-style: italic;">- ONA, Oeuvre Nationale des Aveugles</span><br /><br />Posted by Stéphanie Leppert, Yves Taquet & Oliver Zimmer, Belgian Google Grants Volunteers </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/04/first-google-grants-day-in-brussels.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:First Google Grants Day in Brussels&url=https://googlefornonprofits.blogspot.com/2010/04/first-google-grants-day-in-brussels.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/04/first-google-grants-day-in-brussels.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/04/first-google-grants-day-in-brussels.html' data-url='https://googlefornonprofits.blogspot.com/2010/04/first-google-grants-day-in-brussels.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/04/first-google-grants-day-in-brussels.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='4896484891043358995' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/04/resource-round-up-for-april.html' itemprop='url' title='Resource round-up for April'> Resource round-up for April </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 20, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> This month's resource round-up has a technology theme and includes a list of top AdWords tips from a digital communication firm, details on creating your org’s own Search Story, a new techie friend for your org’s Facebook account and a website development course, all to keep you on the cutting edge of technology in the non-profit space.<br /><br /><span style="font-weight: bold;">AdWords Top 8</span><br />A digital communication firm compiled the <a href="http://www.forumone.com/blogs/post/eight-things-nonprofits-should-know-about-google-adwords">top eight things they think non-profits should know about AdWords</a>, including their perspective on Google Grants, landing page optimization and understanding your audience.<br /><br /><span style="font-weight: bold;">Your org’s search story </span><br />You can now <a href="//www.youtube.com/searchstories">create your org’s own Search Story</a>, like the one you might have seen from <a href="//www.youtube.com/watch?v=nnsSUqgkDwU">Google during the Super Bowl</a>. Once you’ve created it, you can post it to your <a href="//www.youtube.com/user/nonprofits">YouTube for Nonprofits channel</a> or your website to engage your constituency and drive awareness for your cause. Here’s an example of <a href="//www.youtube.com/watch?v=gyCyw7rb1aU">our story</a> here in Google Grants. And while you’re hanging out on YouTube, check out the winners of the <a href="//www.youtube.com/nonprofitvideoawards">4th Annual DoGooder Nonprofit Video Awards</a>.<br /><br /><span style="font-weight: bold;">Find a new Friend</span><br />If you use Facebook, you can <a href="http://www.facebook.com/cloudforgood?v=wall">friend Cloud for Good</a> and get regular tips on <a href="//www.youtube.com/watch?v=XdBd14rjcs0&feature=related">cloud technology</a> solutions for non-profits. <a href="http://www.cloud4good.com/About">Cloud for Good</a> works with organizations to create strategic solutions based on integrated technology.<br /><br /><span style="font-weight: bold;">Build your website</span><br />Whether you’re designing an intranet for use by your org’s employees or an external website for all the world to see, you can learn how to build a functional and appealing site during an <a href="http://www.nten.org/events/training/2010/06/01/developing-web-site-handson-learning-tree-4day-course">upcoming hands-on workshop with NTEN</a>.<br /><br />If you come across resources that would be useful to the greater non-profit community, feel free to post it to the appropriate topic in our <a href="//www.google.com/support/forum/p/grants?hl=en">discussion group</a> so that everyone can benefit. If you'd like to review previous round-ups, just click <a href="http://googlegrants.blogspot.com/search?q=resource+round-up">here</a> and read through previous months' round-ups or search for "resource round-up" from the search box at the top of the page.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> This month's resource round-up has a technology theme and includes a list of top AdWords tips from a digital communication firm, details on creating your org’s own Search Story, a new techie friend for your org’s Facebook account and a website development course, all to keep you on the cutting edge of technology in the non-profit space.<br /><br /><span style="font-weight: bold;">AdWords Top 8</span><br />A digital communication firm compiled the <a href="http://www.forumone.com/blogs/post/eight-things-nonprofits-should-know-about-google-adwords">top eight things they think non-profits should know about AdWords</a>, including their perspective on Google Grants, landing page optimization and understanding your audience.<br /><br /><span style="font-weight: bold;">Your org’s search story </span><br />You can now <a href="//www.youtube.com/searchstories">create your org’s own Search Story</a>, like the one you might have seen from <a href="//www.youtube.com/watch?v=nnsSUqgkDwU">Google during the Super Bowl</a>. Once you’ve created it, you can post it to your <a href="//www.youtube.com/user/nonprofits">YouTube for Nonprofits channel</a> or your website to engage your constituency and drive awareness for your cause. Here’s an example of <a href="//www.youtube.com/watch?v=gyCyw7rb1aU">our story</a> here in Google Grants. And while you’re hanging out on YouTube, check out the winners of the <a href="//www.youtube.com/nonprofitvideoawards">4th Annual DoGooder Nonprofit Video Awards</a>.<br /><br /><span style="font-weight: bold;">Find a new Friend</span><br />If you use Facebook, you can <a href="http://www.facebook.com/cloudforgood?v=wall">friend Cloud for Good</a> and get regular tips on <a href="//www.youtube.com/watch?v=XdBd14rjcs0&feature=related">cloud technology</a> solutions for non-profits. <a href="http://www.cloud4good.com/About">Cloud for Good</a> works with organizations to create strategic solutions based on integrated technology.<br /><br /><span style="font-weight: bold;">Build your website</span><br />Whether you’re designing an intranet for use by your org’s employees or an external website for all the world to see, you can learn how to build a functional and appealing site during an <a href="http://www.nten.org/events/training/2010/06/01/developing-web-site-handson-learning-tree-4day-course">upcoming hands-on workshop with NTEN</a>.<br /><br />If you come across resources that would be useful to the greater non-profit community, feel free to post it to the appropriate topic in our <a href="//www.google.com/support/forum/p/grants?hl=en">discussion group</a> so that everyone can benefit. If you'd like to review previous round-ups, just click <a href="http://googlegrants.blogspot.com/search?q=resource+round-up">here</a> and read through previous months' round-ups or search for "resource round-up" from the search box at the top of the page.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/04/resource-round-up-for-april.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Resource round-up for April&url=https://googlefornonprofits.blogspot.com/2010/04/resource-round-up-for-april.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/04/resource-round-up-for-april.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/04/resource-round-up-for-april.html' data-url='https://googlefornonprofits.blogspot.com/2010/04/resource-round-up-for-april.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/04/resource-round-up-for-april.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='1274930513765791304' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/04/new-adwords-interface-quick-navigation.html' itemprop='url' title='The New AdWords Interface: A Quick Navigation Guide, Part 3 of 3'> The New AdWords Interface: A Quick Navigation Guide, Part 3 of 3 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 15, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="text-align: left;"><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">The </span></span></span></span></span></span><a href="http://googlegrants.blogspot.com/2010/03/new-adwords-interface-quick-navigation.html"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000099;"><u><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">second post</span></span></span></u></span></span></a><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> in this three-part series about the new AdWords interface provided a quick navigational guide describing the ‘Campaigns’ tab in your Google Grants AdWords account. In this post, we’ll talk in more detail about tracking your account’s performance via the Report Center.</span></span></span></span></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLn1cX9yRj33pCb9gbeAjbt7WHAb59HLNJAWKWpZNPUHHZZH3X3oG4eBfs0iB7AjYd3-w5VAe88ib8TnfQ3QGSMa13kmHZbnGc-tjPGl_nVEH_4AhSlh-ePj2pSvJ7TA8ZSeDZTFidivA/s1600/campaigns.jpg" style="text-decoration: none;"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5460438964615984818" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLn1cX9yRj33pCb9gbeAjbt7WHAb59HLNJAWKWpZNPUHHZZH3X3oG4eBfs0iB7AjYd3-w5VAe88ib8TnfQ3QGSMa13kmHZbnGc-tjPGl_nVEH_4AhSlh-ePj2pSvJ7TA8ZSeDZTFidivA/s400/campaigns.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 186px; " /></a></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Find the Report Center for your account under the ‘Reporting’ tab > ‘Reports.’ This page will show your last 15 reports and any report templates that you have created and saved for future use.</span></span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></span></span></span></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvPIyIq5bRBXml9ZFb-amYEdi_nsdpYgs9y9M6ChORNWdiOHUquYEMdMTFlyZxUsp6A5mA4uR-PNSclawqhqiaV7GR4frwieW6s-XajM02bB7iST8eQRfYnd81GUtZMVeKzBuv5_yGPaY/s1600/report-center.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5460439198211125618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvPIyIq5bRBXml9ZFb-amYEdi_nsdpYgs9y9M6ChORNWdiOHUquYEMdMTFlyZxUsp6A5mA4uR-PNSclawqhqiaV7GR4frwieW6s-XajM02bB7iST8eQRfYnd81GUtZMVeKzBuv5_yGPaY/s400/report-center.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 170px; " /></a></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Clicking ‘Create a New Report’ takes you to the following page where you can decide what report you wish to run, the date range, the way you want to view the report, campaigns and ad groups for which you want to run the report, and filters that you may want to apply. This page also gives you the option to save the report as a template for future use, schedule the report to run again and even email the report to multiple recipients.</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4u1KIx8bZXzypDIQ7O8_7_HbR9oUHPkEHPF1CMyPLO8kifGoosdTH9mDNDs4KjiY8IAGo3jVReg40iN1xj2LS48S-OIrJabeV3_WIEEOb7u2KZ61v-bIg3IEcIJqZV9sz48NbLsWLTI0/s1600/report-settings.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5460439207369479538" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4u1KIx8bZXzypDIQ7O8_7_HbR9oUHPkEHPF1CMyPLO8kifGoosdTH9mDNDs4KjiY8IAGo3jVReg40iN1xj2LS48S-OIrJabeV3_WIEEOb7u2KZ61v-bIg3IEcIJqZV9sz48NbLsWLTI0/s400/report-settings.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 318px; height: 400px; " /></a></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">As a Grantee, you can run the following reports:</span></span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> </span></span><ul style="font-family:Times New Roman;"><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Keyword Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Ad Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">URL Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Ad Group Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Campaign Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Account Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Search Query Performance</span></span></span></span></span></li></ul> <span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Depending on which report type you select, the rest of the page will reset to provide the relevant blend of customizable options.</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">The Google Grants Help Center talks in </span></span><a href="//www.google.com/support/grants/bin/topic.py?hl=en&topic=14567" id="bbza" title="greater detail about the Report Center"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">greater detail about the Report Center</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> and</span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> about </span></span><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=29176" id="k6.r" title="using your saved report templates"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">using your saved report templates</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">.</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Other options under the ‘Reporting’ tab are the ‘My Change History’ tool, ‘Conversions’ data, ‘Google Analytics’ and the ‘Website Optimizer.’</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">‘Change History’ displays changes you’ve made to your account in the last three months. This information helps keep an updated record of your account settings and changes.</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">‘Conversions’ talk about conversion tracking data for your ads. A conversion is any action you consider desirable that a user takes on your website after clicking your ad. These actions, such as a sign-up, donation or purchase, filling out a form or even viewing a page, can be tracked as conversions. </span></span><a href="//www.google.com/support/grants/bin/topic.py?topic=14568" id="kz8x" title="Read more about using conversion tracking"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Read more about implementing and using conversion tracking</span></span></a></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">.</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Google Analytics is a free tool in your AdWords account that offers insight into your campaign performance and website design. It shows you how people found your website, how they explored it, and how you can enhance their visitor experience. </span></span><a href="//www.google.com/support/grants/bin/topic.py?topic=14569" id="epbl" title="Learn more about Google Analytics"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Learn more about Google Analytics</span></span></a></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">.</span></span></span></span></span></span></div><div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline; "><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Finally, the Website Optimizer is one more free tool that Google offers to explore different landing page designs. Elsewhere in this blog you will find a series of six posts on using the Website Optimizer: </span></span><a href="http://googlegrants.blogspot.com/2008/11/website-optimizer-for-nonprofits-part-1.html" id="o27w" title="Part 1"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 1</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">, </span></span><a href="http://googlegrants.blogspot.com/2008/12/google-website-optimiser-part-2.html" id="l.h9" title="Part 2"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 2</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">, </span></span><a href="http://googlegrants.blogspot.com/2008/12/google-website-optimiser-part-3-how-do.html" id="xiyl" title="Part 3"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 3</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">, </span></span><a href="http://googlegrants.blogspot.com/2009/01/website-optimiser-part-4-installation.html" id="k2bx" title="Part 4"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 4</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">, </span></span><a href="http://googlegrants.blogspot.com/2009/01/website-optimiser-part-5-your.html" id="n8q3" title="Part 5"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 5</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> and </span></span><a href="http://googlegrants.blogspot.com/2009/02/website-optimiser-part-6-understanding.html" id="wvf-" title="Part 6"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 6</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">. Here’s</span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline; "><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> </span></span><a href="http://googlegrants.blogspot.com/2009/01/how-google-grantee-uses-website.html" id="i-0f" title="one Grantee’s experience"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">one Grantee’s experience</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> working with this terrific tool.</span></span></span></span></span></span></div><div><span style="font-style: normal; vertical-align: baseline; "><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></span></span></span></div></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWLoaoqy3v0v3SJBU8mLOtsO8UI5kq3NbeQsldtMI2l7bEl5dnBW2yUdR4Bn4jO_8q8hV65bVPFkOOndG_fndngKHtUY5qmohqu2NWZJ2_8a6HSTIPYoKxC2Hkgsx3tUHvSrU0_vsRoNI/s1600/optimizer.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5460439205035567362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWLoaoqy3v0v3SJBU8mLOtsO8UI5kq3NbeQsldtMI2l7bEl5dnBW2yUdR4Bn4jO_8q8hV65bVPFkOOndG_fndngKHtUY5qmohqu2NWZJ2_8a6HSTIPYoKxC2Hkgsx3tUHvSrU0_vsRoNI/s400/optimizer.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 127px; " /></a></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">This concludes our series on making the most of the new AdWords interface, and we hope it will make working with these tools much easier for you!</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="byline-author"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Posted by Reema Prasanna, AdWords Team in Hyderabad, India</span></span></span></div></div> </script> <noscript> <div style="text-align: left;"><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">The </span></span></span></span></span></span><a href="http://googlegrants.blogspot.com/2010/03/new-adwords-interface-quick-navigation.html"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000099;"><u><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">second post</span></span></span></u></span></span></a><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> in this three-part series about the new AdWords interface provided a quick navigational guide describing the ‘Campaigns’ tab in your Google Grants AdWords account. In this post, we’ll talk in more detail about tracking your account’s performance via the Report Center.</span></span></span></span></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLn1cX9yRj33pCb9gbeAjbt7WHAb59HLNJAWKWpZNPUHHZZH3X3oG4eBfs0iB7AjYd3-w5VAe88ib8TnfQ3QGSMa13kmHZbnGc-tjPGl_nVEH_4AhSlh-ePj2pSvJ7TA8ZSeDZTFidivA/s1600/campaigns.jpg" style="text-decoration: none;"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5460438964615984818" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLn1cX9yRj33pCb9gbeAjbt7WHAb59HLNJAWKWpZNPUHHZZH3X3oG4eBfs0iB7AjYd3-w5VAe88ib8TnfQ3QGSMa13kmHZbnGc-tjPGl_nVEH_4AhSlh-ePj2pSvJ7TA8ZSeDZTFidivA/s400/campaigns.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 186px; " /></a></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Find the Report Center for your account under the ‘Reporting’ tab > ‘Reports.’ This page will show your last 15 reports and any report templates that you have created and saved for future use.</span></span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></span></span></span></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvPIyIq5bRBXml9ZFb-amYEdi_nsdpYgs9y9M6ChORNWdiOHUquYEMdMTFlyZxUsp6A5mA4uR-PNSclawqhqiaV7GR4frwieW6s-XajM02bB7iST8eQRfYnd81GUtZMVeKzBuv5_yGPaY/s1600/report-center.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5460439198211125618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvPIyIq5bRBXml9ZFb-amYEdi_nsdpYgs9y9M6ChORNWdiOHUquYEMdMTFlyZxUsp6A5mA4uR-PNSclawqhqiaV7GR4frwieW6s-XajM02bB7iST8eQRfYnd81GUtZMVeKzBuv5_yGPaY/s400/report-center.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 170px; " /></a></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Clicking ‘Create a New Report’ takes you to the following page where you can decide what report you wish to run, the date range, the way you want to view the report, campaigns and ad groups for which you want to run the report, and filters that you may want to apply. This page also gives you the option to save the report as a template for future use, schedule the report to run again and even email the report to multiple recipients.</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4u1KIx8bZXzypDIQ7O8_7_HbR9oUHPkEHPF1CMyPLO8kifGoosdTH9mDNDs4KjiY8IAGo3jVReg40iN1xj2LS48S-OIrJabeV3_WIEEOb7u2KZ61v-bIg3IEcIJqZV9sz48NbLsWLTI0/s1600/report-settings.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5460439207369479538" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4u1KIx8bZXzypDIQ7O8_7_HbR9oUHPkEHPF1CMyPLO8kifGoosdTH9mDNDs4KjiY8IAGo3jVReg40iN1xj2LS48S-OIrJabeV3_WIEEOb7u2KZ61v-bIg3IEcIJqZV9sz48NbLsWLTI0/s400/report-settings.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 318px; height: 400px; " /></a></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">As a Grantee, you can run the following reports:</span></span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> </span></span><ul style="font-family:Times New Roman;"><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Keyword Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Ad Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">URL Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Ad Group Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Campaign Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Account Performance</span></span></span></span></span></li><li style="background-color: transparent; color: rgb(0, 0, 0); font-style: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-style: normal; vertical-align: baseline;"><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Search Query Performance</span></span></span></span></span></li></ul> <span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Depending on which report type you select, the rest of the page will reset to provide the relevant blend of customizable options.</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">The Google Grants Help Center talks in </span></span><a href="//www.google.com/support/grants/bin/topic.py?hl=en&topic=14567" id="bbza" title="greater detail about the Report Center"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">greater detail about the Report Center</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> and</span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> about </span></span><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=29176" id="k6.r" title="using your saved report templates"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">using your saved report templates</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">.</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Other options under the ‘Reporting’ tab are the ‘My Change History’ tool, ‘Conversions’ data, ‘Google Analytics’ and the ‘Website Optimizer.’</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">‘Change History’ displays changes you’ve made to your account in the last three months. This information helps keep an updated record of your account settings and changes.</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">‘Conversions’ talk about conversion tracking data for your ads. A conversion is any action you consider desirable that a user takes on your website after clicking your ad. These actions, such as a sign-up, donation or purchase, filling out a form or even viewing a page, can be tracked as conversions. </span></span><a href="//www.google.com/support/grants/bin/topic.py?topic=14568" id="kz8x" title="Read more about using conversion tracking"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Read more about implementing and using conversion tracking</span></span></a></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">.</span></span></span></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><span></span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Google Analytics is a free tool in your AdWords account that offers insight into your campaign performance and website design. It shows you how people found your website, how they explored it, and how you can enhance their visitor experience. </span></span><a href="//www.google.com/support/grants/bin/topic.py?topic=14569" id="epbl" title="Learn more about Google Analytics"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Learn more about Google Analytics</span></span></a></span></span></span></span><span style="font-style: normal; vertical-align: baseline;"><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">.</span></span></span></span></span></span></div><div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-style: normal; vertical-align: baseline; "><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Finally, the Website Optimizer is one more free tool that Google offers to explore different landing page designs. Elsewhere in this blog you will find a series of six posts on using the Website Optimizer: </span></span><a href="http://googlegrants.blogspot.com/2008/11/website-optimizer-for-nonprofits-part-1.html" id="o27w" title="Part 1"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 1</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">, </span></span><a href="http://googlegrants.blogspot.com/2008/12/google-website-optimiser-part-2.html" id="l.h9" title="Part 2"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 2</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">, </span></span><a href="http://googlegrants.blogspot.com/2008/12/google-website-optimiser-part-3-how-do.html" id="xiyl" title="Part 3"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 3</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">, </span></span><a href="http://googlegrants.blogspot.com/2009/01/website-optimiser-part-4-installation.html" id="k2bx" title="Part 4"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 4</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">, </span></span><a href="http://googlegrants.blogspot.com/2009/01/website-optimiser-part-5-your.html" id="n8q3" title="Part 5"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 5</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> and </span></span><a href="http://googlegrants.blogspot.com/2009/02/website-optimiser-part-6-understanding.html" id="wvf-" title="Part 6"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Part 6</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">. Here’s</span></span></span></span></span></span><span style="font-style: normal; vertical-align: baseline; "><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> </span></span><a href="http://googlegrants.blogspot.com/2009/01/how-google-grantee-uses-website.html" id="i-0f" title="one Grantee’s experience"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">one Grantee’s experience</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> working with this terrific tool.</span></span></span></span></span></span></div><div><span style="font-style: normal; vertical-align: baseline; "><span><span style="color:#000000;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></span></span></span></div></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWLoaoqy3v0v3SJBU8mLOtsO8UI5kq3NbeQsldtMI2l7bEl5dnBW2yUdR4Bn4jO_8q8hV65bVPFkOOndG_fndngKHtUY5qmohqu2NWZJ2_8a6HSTIPYoKxC2Hkgsx3tUHvSrU0_vsRoNI/s1600/optimizer.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5460439205035567362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWLoaoqy3v0v3SJBU8mLOtsO8UI5kq3NbeQsldtMI2l7bEl5dnBW2yUdR4Bn4jO_8q8hV65bVPFkOOndG_fndngKHtUY5qmohqu2NWZJ2_8a6HSTIPYoKxC2Hkgsx3tUHvSrU0_vsRoNI/s400/optimizer.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 127px; " /></a></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">This concludes our series on making the most of the new AdWords interface, and we hope it will make working with these tools much easier for you!</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><span class="byline-author"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Posted by Reema Prasanna, AdWords Team in Hyderabad, India</span></span></span></div></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/04/new-adwords-interface-quick-navigation.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:The New AdWords Interface: A Quick Navigation Guide, Part 3 of 3&url=https://googlefornonprofits.blogspot.com/2010/04/new-adwords-interface-quick-navigation.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/04/new-adwords-interface-quick-navigation.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/04/new-adwords-interface-quick-navigation.html' data-url='https://googlefornonprofits.blogspot.com/2010/04/new-adwords-interface-quick-navigation.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/04/new-adwords-interface-quick-navigation.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Tracking%20Performance' rel='tag'> Tracking Performance </a> </span> </div> </div> </div> <div class='post' data-id='952270853309652364' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/04/speak-their-language.html' itemprop='url' title='Speak their language'> Speak their language </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 13, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span id="internal-source-marker_0.07150130439549685" style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ever wonder what people are searching for when your ad is triggered? </span><br /><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"><div style="margin: 0px; background-color: transparent;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For example, let’s say your organization offers food assistance and one of your keywords is “food stamps.” It would be great to know exactly what people are typing into Google when looking for food stamps. Maybe they are searching for ‘</span><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">apply for food stamps online.’ If that were the case, then we could add a link to the landing page where people could apply online. We could also </span><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=99010"><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">create a new ad group</span></a><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> dedicated to applying for food stamps online to take advantage of the traffic. We could get more traffic to the site and help more people get needed food stamps.</span><br /><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Well, you can find that information in a </span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=68034"><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Search Query Performance report</span></a><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. It is a helpful report highlighted recently in one of our </span><a href="http://googlegrants.blogspot.com/2010/03/advanced-webinar-recap-3.html"><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Advanced Webinars</span></a><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. However, there is an even easier way to get that information without having to run a separate report. You can view that information in the ‘</span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=108218"><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">See Search Terms</span></a><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">’ button on the keyword tab of your AdWords account. </span><br /><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMEOMJZtXSO97frUe5Mz4npKPzg1ucWZM9M2A8z43rgeX_1XK8KMFBYGvdfHt2WuK4FO0KThXY3hHY_43YlvgtACIn5x7BQ6t3cOikoggCQUg6jv7GuomW1vJ1QMC-bwoXqSW55TU2sn0/s1600/searchtermsreport1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5459677590989765986" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMEOMJZtXSO97frUe5Mz4npKPzg1ucWZM9M2A8z43rgeX_1XK8KMFBYGvdfHt2WuK4FO0KThXY3hHY_43YlvgtACIn5x7BQ6t3cOikoggCQUg6jv7GuomW1vJ1QMC-bwoXqSW55TU2sn0/s400/searchtermsreport1.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 159px;" /></a><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The report will provide all kinds of interesting information. Let’s take a look at an example and how the information can help you.</span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZSmSYJvZErA0wXZZ6jMNxizVUn4jYZHY8YL1Y3vtVxu3mXMRI_MGUnQHcKSnuPB6Ip4_svrpCc9vyDJ5GQGOgkIuMZuolqCn3CsmQxkYYeb_IfxoEcMtepM2pxVPz4su0DPMb4K15zuo/s1600/searchtermsreport2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5459677630469260658" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZSmSYJvZErA0wXZZ6jMNxizVUn4jYZHY8YL1Y3vtVxu3mXMRI_MGUnQHcKSnuPB6Ip4_svrpCc9vyDJ5GQGOgkIuMZuolqCn3CsmQxkYYeb_IfxoEcMtepM2pxVPz4su0DPMb4K15zuo/s400/searchtermsreport2.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 174px;" /></a><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A few action items:</span><ul><li style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Add the two search terms ‘food stamps nyc’ and ‘food stamps ny’ as keywords to your account to make sure they continue to trigger your ads. You can do that by clicking on the check box to the left of the search terms, then clicking on the ‘Add as keyword’ button in the upper left corner.</span></li><li style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You could also create a new ad referencing foods stamps in NYC. The ad would be more specific, and should therefore bring more traffic to your site and increase your account’s CTR.</span></li><li style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Another idea is creating a new page on your website about applying for food stamps. You could include information about criteria for food stamps and how to apply online or in person. The two search terms ‘food stamps eligibility’ and ‘apply for food stamps online’ could be put in their own ad group along with other keywords and direct people to the new website page.</span></li></ul><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Next time you’re in your account, check out the ‘See Search Terms’ button and try making a few additions to your campaigns to take advantage of this helpful optimization tool.<br /><br />Posted by Will Ponkowski, AdWords Team<br /></span></div></span> </script> <noscript> <span id="internal-source-marker_0.07150130439549685" style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ever wonder what people are searching for when your ad is triggered? </span><br /><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"><div style="margin: 0px; background-color: transparent;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For example, let’s say your organization offers food assistance and one of your keywords is “food stamps.” It would be great to know exactly what people are typing into Google when looking for food stamps. Maybe they are searching for ‘</span><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">apply for food stamps online.’ If that were the case, then we could add a link to the landing page where people could apply online. We could also </span><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=99010"><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">create a new ad group</span></a><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> dedicated to applying for food stamps online to take advantage of the traffic. We could get more traffic to the site and help more people get needed food stamps.</span><br /><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Well, you can find that information in a </span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=68034"><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Search Query Performance report</span></a><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. It is a helpful report highlighted recently in one of our </span><a href="http://googlegrants.blogspot.com/2010/03/advanced-webinar-recap-3.html"><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Advanced Webinars</span></a><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. However, there is an even easier way to get that information without having to run a separate report. You can view that information in the ‘</span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=108218"><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 153); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">See Search Terms</span></a><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">’ button on the keyword tab of your AdWords account. </span><br /><span style="font-size: 12pt; font-family: Arial; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMEOMJZtXSO97frUe5Mz4npKPzg1ucWZM9M2A8z43rgeX_1XK8KMFBYGvdfHt2WuK4FO0KThXY3hHY_43YlvgtACIn5x7BQ6t3cOikoggCQUg6jv7GuomW1vJ1QMC-bwoXqSW55TU2sn0/s1600/searchtermsreport1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5459677590989765986" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMEOMJZtXSO97frUe5Mz4npKPzg1ucWZM9M2A8z43rgeX_1XK8KMFBYGvdfHt2WuK4FO0KThXY3hHY_43YlvgtACIn5x7BQ6t3cOikoggCQUg6jv7GuomW1vJ1QMC-bwoXqSW55TU2sn0/s400/searchtermsreport1.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 159px;" /></a><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The report will provide all kinds of interesting information. Let’s take a look at an example and how the information can help you.</span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZSmSYJvZErA0wXZZ6jMNxizVUn4jYZHY8YL1Y3vtVxu3mXMRI_MGUnQHcKSnuPB6Ip4_svrpCc9vyDJ5GQGOgkIuMZuolqCn3CsmQxkYYeb_IfxoEcMtepM2pxVPz4su0DPMb4K15zuo/s1600/searchtermsreport2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5459677630469260658" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZSmSYJvZErA0wXZZ6jMNxizVUn4jYZHY8YL1Y3vtVxu3mXMRI_MGUnQHcKSnuPB6Ip4_svrpCc9vyDJ5GQGOgkIuMZuolqCn3CsmQxkYYeb_IfxoEcMtepM2pxVPz4su0DPMb4K15zuo/s400/searchtermsreport2.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 174px;" /></a><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A few action items:</span><ul><li style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Add the two search terms ‘food stamps nyc’ and ‘food stamps ny’ as keywords to your account to make sure they continue to trigger your ads. You can do that by clicking on the check box to the left of the search terms, then clicking on the ‘Add as keyword’ button in the upper left corner.</span></li><li style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You could also create a new ad referencing foods stamps in NYC. The ad would be more specific, and should therefore bring more traffic to your site and increase your account’s CTR.</span></li><li style="list-style-type: disc; font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Another idea is creating a new page on your website about applying for food stamps. You could include information about criteria for food stamps and how to apply online or in person. The two search terms ‘food stamps eligibility’ and ‘apply for food stamps online’ could be put in their own ad group along with other keywords and direct people to the new website page.</span></li></ul><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Next time you’re in your account, check out the ‘See Search Terms’ button and try making a few additions to your campaigns to take advantage of this helpful optimization tool.<br /><br />Posted by Will Ponkowski, AdWords Team<br /></span></div></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/04/speak-their-language.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Speak their language&url=https://googlefornonprofits.blogspot.com/2010/04/speak-their-language.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/04/speak-their-language.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/04/speak-their-language.html' data-url='https://googlefornonprofits.blogspot.com/2010/04/speak-their-language.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/04/speak-their-language.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='546656985175785377' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/04/join-google-grants-community.html' itemprop='url' title='Join the Google Grants Community!'> Join the Google Grants Community! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 8, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div>I am excited to report that in the past few years, the Google Grants program has seen tremendous growth! While growth of this program is important, we also want to ensure that our current grantees are able to learn, manage, and excel within the AdWords program. </div><div><br /></div><div>In order to maintain a healthy balance of growth and nonprofit success, we are working on establishing an online Google Grants community through our <a href="//www.google.com/support/forum/p/grants?hl=en">discussion forum</a>. </div><div><br /></div><div>Through this community, you are able to provide support to one another based on experiences in the program, help Google identify program pain-points, and ask each other for tips on achieving goals. I also am part of this community, hoping to address common concerns on a broader scale. </div><div><br /></div><div>The <a href="//www.google.com/support/forum/p/grants?hl=en">discussion forum</a> is broken out into different categories, representing the main program components. For example, the “<a href="//www.google.com/support/forum/p/grants/label?lid=0f78f6ede00fa523&hl=en">Google Grants Basics</a>” category is an outlet to discuss the application process and program eligibility. In the category “<a href="//www.google.com/support/forum/p/grants/label?lid=45dca19c1501bdc5&hl=en">Creating and submitting your AdWords account</a>” you can learn about and discuss the account submission and review process. </div><div><br /></div><div>Once a month, I will be highlighting a hot topic in the discussion forum on the blog. So, I encourage to join the <a href="//www.google.com/support/forum/p/grants?hl=en">community</a>, browse the discussions, and start conversations with other non-profits about your experiences in the Google Grants Program. </div><div><br /></div><div>Stay tuned for the first hot topic next month!</div><br /><span class="byline-author">P<span class="Apple-style-span" style="font-family:georgia;">osted by AnnMarie Hill, The Google Grants T</span>eam</span> </script> <noscript> <div>I am excited to report that in the past few years, the Google Grants program has seen tremendous growth! While growth of this program is important, we also want to ensure that our current grantees are able to learn, manage, and excel within the AdWords program. </div><div><br /></div><div>In order to maintain a healthy balance of growth and nonprofit success, we are working on establishing an online Google Grants community through our <a href="//www.google.com/support/forum/p/grants?hl=en">discussion forum</a>. </div><div><br /></div><div>Through this community, you are able to provide support to one another based on experiences in the program, help Google identify program pain-points, and ask each other for tips on achieving goals. I also am part of this community, hoping to address common concerns on a broader scale. </div><div><br /></div><div>The <a href="//www.google.com/support/forum/p/grants?hl=en">discussion forum</a> is broken out into different categories, representing the main program components. For example, the “<a href="//www.google.com/support/forum/p/grants/label?lid=0f78f6ede00fa523&hl=en">Google Grants Basics</a>” category is an outlet to discuss the application process and program eligibility. In the category “<a href="//www.google.com/support/forum/p/grants/label?lid=45dca19c1501bdc5&hl=en">Creating and submitting your AdWords account</a>” you can learn about and discuss the account submission and review process. </div><div><br /></div><div>Once a month, I will be highlighting a hot topic in the discussion forum on the blog. So, I encourage to join the <a href="//www.google.com/support/forum/p/grants?hl=en">community</a>, browse the discussions, and start conversations with other non-profits about your experiences in the Google Grants Program. </div><div><br /></div><div>Stay tuned for the first hot topic next month!</div><br /><span class="byline-author">P<span class="Apple-style-span" style="font-family:georgia;">osted by AnnMarie Hill, The Google Grants T</span>eam</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/04/join-google-grants-community.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Join the Google Grants Community!&url=https://googlefornonprofits.blogspot.com/2010/04/join-google-grants-community.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/04/join-google-grants-community.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/04/join-google-grants-community.html' data-url='https://googlefornonprofits.blogspot.com/2010/04/join-google-grants-community.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/04/join-google-grants-community.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='8377032378516324938' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/04/grantee-best-practices-summary.html' itemprop='url' title='Grantee best practices summary'> Grantee best practices summary </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 6, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><div style="margin: 0px; background-color: transparent;"><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">The best practices this quarter followed very similar themes, with a focus on analysis and strategic planning. You can check out more grantee tips on<span class="Apple-converted-space"> </span></span><a href="//www.google.com/grants/grantees/testimonials.html" id="dafk" title="our testimonials page" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">our testimonials page</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>as well. There are new additions coming all the time and you can<span class="Apple-converted-space"> </span></span><a href="http://services.google.com/googlegrants/share_story" id="bkcr" title="submit yours" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">submit yours</span></a><span class="Apple-style-span" style="font-size: small;">, too.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><b><span class="Apple-style-span" style="font-size: small;">Evaluate your success metrics</span></b></span></span><span class="Apple-style-span" style="font-size: small;"><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">In a perfect world, visitors would donate to your cause or complete your intended action on their first visit. But, as you likely know already, this isn’t always the case. There is often a “getting to know you” period before a visitor becomes a sponsor, for instance. However, if you<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">learn about the true lifecycle of your sponsors</span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>(their actual behavior on your site and the time/visits it takes them to convert), you can set your goals accordingly and see more accurate results.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">While it’s crucial to track and measure the goals associated with your managed marketing initiatives (AdWords campaigns, email newsletters, etc), don’t forget to<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">track conversions from<span class="Apple-converted-space"> </span></span><a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55568" id="yszv" title="organic traffic" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">organic traffic</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span> and integrate them with your success metrics</span></b><span class="Apple-style-span" style="font-size: small;">. Donations made from folks who found your site via organic search results are just as valuable as those who came through your pre-determined channels.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">While donations are a high priority for most non-profits, try tracking connections you’re able to make between your constituency and the information you offer to see the less direct value of your marketing initiatives. Downloads,<span class="Apple-converted-space"> </span></span><a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=60127" id="eglg" title="pageviews and time on site" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">pageviews and time on site</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>are good ways to<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">measure the level of connection between those you’re serving with the information you provide</span></b><span class="Apple-style-span" style="font-size: small;">.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">As much as your goals differ, the method by which you track their success should differ as well, so that you’re able to see true progress and success for each unique goal. For instance, you could<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">set your campaigns up by goal, so that you can customize their messaging and tracking accordingly.</span></b></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">For example, an awareness campaign with an offer for information could have a success metric of a certain number of pageviews and a donation campaign with<span class="Apple-converted-space"> </span></span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=27648" id="ynln" title="a strong call-to-action" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">a strong call-to-action</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>could have a success metric of a certain amount of donations made.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">Just knowing that visitors aren’t converting on your site isn’t usually enough to fix the problem. By<span class="Apple-converted-space"> </span></span><b><a href="http://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html" id="hqo2" title="understanding abandonment rate" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">understanding abandonment rate</span></a></b><span class="Apple-style-span" style="font-size: small;">, you’ll be able to see where visitors are leaving your site and at what rate so that you can improve those points on your site and the messaging that leads people to those pages.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">This seems like a no-brainer, but one of the easiest ways to make the most of your AdWords budget is to remove or</span></span></span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&lev=index&cbid=j5phx8ng6s21&answer=6141&src=cb" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000099;"><u><b><span class="Apple-style-span" style="font-size: small;">optimize underperforming keywords</span></b></u></span></span></a><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>(low quality score, low CTRs) and “reward” keywords and campaigns that perform well by allotting more budget to those efforts.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><b><span class="Apple-style-span" style="font-size: small;">Know your constituents</span></b></span></span><span class="Apple-style-span" style="font-size: small;"><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">In the same vein as the previous topic of sponsor lifecycles,</span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>tracking metrics other than clicks can help you<span class="Apple-converted-space"> </span></span></b><b><span class="Apple-style-span" style="font-size: small;">gauge the success of these other visitor activities</span></b><span class="Apple-style-span" style="font-size: small;">. For instance, by tracking<span class="Apple-converted-space"> </span></span><a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=60127" id="jcsp" title="time on site" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">time on site</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>by<span class="Apple-converted-space"> </span></span><a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=113734" id="pc2m" title="new visitors" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">new visitors</span></a><span class="Apple-style-span" style="font-size: small;">, you will be able to see how your marketing initiatives impact these activities and when time on site increases you’ll know you’re going in the right direction with your strategy without having to wait for improvement from more direct goals, like donations.</span></span></span></div><div style="margin: 0px; background-color: transparent;"><span class="Apple-style-span" style="font-size: small;"><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">Most businesses, for-profit and non-profit, have a “high season” during which time a large portion of the year’s revenue is generated. Some savvy grantees have developed strategically focused campaigns to<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">get the most out of their “high seasons”</span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>so that they can maximize donations and make those funds work for the rest of their calendar year. Once you've<span class="Apple-converted-space"> </span></span><a href="http://googlegrants.blogspot.com/2009/11/trending-thanksgiving-introducing.html" id="ojah" title="determined the span of your org's high season" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">determined the span of your org's high season</span></a><span class="Apple-style-span" style="font-size: small;">, you can work on<span class="Apple-converted-space"> </span></span><a href="http://googlegrants.blogspot.com/2008/11/part-1-optimization-strategies-tips-for.html" id="w7l_" title="a focused plan" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">a focused plan</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>to take advantage of it.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">We’ve posted lots of AdWords tips and<span class="Apple-converted-space"> </span></span><a href="http://googlegrants.blogspot.com/search/label/Optimization" id="sqg7" title="strategies on this blog" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">strategies on this blog</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>and in the<span class="Apple-converted-space"> </span></span><a href="//www.google.com/support/grants/bin/topic.py?hl=en&topic=14564" id="im7n" title="Google Grants Help Center" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">Google Grants Help Center</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>that some grantees are using to improve their CTRs and conversion rates. Paired with consistent<span class="Apple-converted-space"> </span></span><a href="http://googlegrants.blogspot.com/2010/02/grantee-best-practices-summary.html" id="yufu" title="testing" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">testing</span></a><span class="Apple-style-span" style="font-size: small;">,</span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>these strategies can help you improve your campaigns.</span></b></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /><br /></span></div><div style="margin: 0px; background-color: transparent;"><b><span class="Apple-style-span" style="font-size: small;">Use all the tools at your disposal</span></b><span class="Apple-style-span" style="font-size: small;"><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">If you offer informational resources of any kind (like PDF downloads or specialized pages on your site), you can</span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>track usage rates and/or requests to measure involvement or interest</span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>in your organization’s programs.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">When you’re building new marketing strategies, think about what keywords and ads you’ll focus on and then<span class="Apple-converted-space"> </span></span><b><a href="http://googlegrants.blogspot.com/2009/08/grantee-best-practices-national-womens.html" id="l1ti" title="build an AdWords campaign to support your new strategy" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">build an AdWords campaign to support your new strategy</span></a></b><span class="Apple-style-span" style="font-size: small;">.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">Many non-profits are feeling the pinch from the recession, but some are letting their Grants AdWords account take up the slack from costly marketing initiatives. Moving marketing messaging and initiatives to your Grants account is an effective way to<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">keep your name out there and achieve your org’s goals despite the impact of economic hardships</span></b><span class="Apple-style-span" style="font-size: small;">.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br />Check back each quarter, or better yet, add </span><a href="http://googlegrants.blogspot.com/atom.xml" id="gza0" title="our RSS feed"><span class="Apple-style-span" style="font-size: small;">our RSS feed</span></a><span class="Apple-style-span" style="font-size: small;"> to your </span><a href="http://reader.google.com/" id="tpy1" title="reader" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">reader</span></a><span class="Apple-style-span" style="font-size: small;"> or </span><a href="http://mail.google.com/support/bin/answer.py?hl=en&answer=29245" id="vqj:" title="Gmail inbox" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">Gmail inbox</span></a><span class="Apple-style-span" style="font-size: small;">, to get the latest in AdWords expertise from non-profits around the globe. You can read previous summaries like this by clicking<span class="Apple-converted-space"> </span></span><a href="http://googlegrants.blogspot.com/search?q=grantee+best+practices+summary" id="e_dg" title="here" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">here</span></a><span class="Apple-style-span" style="font-size: small;"> or searching this blog for "Grantee best practices summary". If you've had a recent success with AdWords or Grants that you'd like to share, please visit our </span><a href="//www.google.com/support/forum/p/grants?hl=en" id="vcmw" title="discussion forum" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">discussion forum</span></a><span class="Apple-style-span" style="font-size: small;"> to share with other grantees right now.</span><span class="Apple-style-span" style="font-size:85%;"><br /></span></div></span></span><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><div style="margin: 0px; background-color: transparent;"><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">The best practices this quarter followed very similar themes, with a focus on analysis and strategic planning. You can check out more grantee tips on<span class="Apple-converted-space"> </span></span><a href="//www.google.com/grants/grantees/testimonials.html" id="dafk" title="our testimonials page" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">our testimonials page</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>as well. There are new additions coming all the time and you can<span class="Apple-converted-space"> </span></span><a href="http://services.google.com/googlegrants/share_story" id="bkcr" title="submit yours" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">submit yours</span></a><span class="Apple-style-span" style="font-size: small;">, too.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><b><span class="Apple-style-span" style="font-size: small;">Evaluate your success metrics</span></b></span></span><span class="Apple-style-span" style="font-size: small;"><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">In a perfect world, visitors would donate to your cause or complete your intended action on their first visit. But, as you likely know already, this isn’t always the case. There is often a “getting to know you” period before a visitor becomes a sponsor, for instance. However, if you<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">learn about the true lifecycle of your sponsors</span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>(their actual behavior on your site and the time/visits it takes them to convert), you can set your goals accordingly and see more accurate results.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">While it’s crucial to track and measure the goals associated with your managed marketing initiatives (AdWords campaigns, email newsletters, etc), don’t forget to<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">track conversions from<span class="Apple-converted-space"> </span></span><a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55568" id="yszv" title="organic traffic" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">organic traffic</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span> and integrate them with your success metrics</span></b><span class="Apple-style-span" style="font-size: small;">. Donations made from folks who found your site via organic search results are just as valuable as those who came through your pre-determined channels.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">While donations are a high priority for most non-profits, try tracking connections you’re able to make between your constituency and the information you offer to see the less direct value of your marketing initiatives. Downloads,<span class="Apple-converted-space"> </span></span><a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=60127" id="eglg" title="pageviews and time on site" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">pageviews and time on site</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>are good ways to<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">measure the level of connection between those you’re serving with the information you provide</span></b><span class="Apple-style-span" style="font-size: small;">.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">As much as your goals differ, the method by which you track their success should differ as well, so that you’re able to see true progress and success for each unique goal. For instance, you could<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">set your campaigns up by goal, so that you can customize their messaging and tracking accordingly.</span></b></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">For example, an awareness campaign with an offer for information could have a success metric of a certain number of pageviews and a donation campaign with<span class="Apple-converted-space"> </span></span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=27648" id="ynln" title="a strong call-to-action" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">a strong call-to-action</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>could have a success metric of a certain amount of donations made.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">Just knowing that visitors aren’t converting on your site isn’t usually enough to fix the problem. By<span class="Apple-converted-space"> </span></span><b><a href="http://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html" id="hqo2" title="understanding abandonment rate" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">understanding abandonment rate</span></a></b><span class="Apple-style-span" style="font-size: small;">, you’ll be able to see where visitors are leaving your site and at what rate so that you can improve those points on your site and the messaging that leads people to those pages.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">This seems like a no-brainer, but one of the easiest ways to make the most of your AdWords budget is to remove or</span></span></span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&lev=index&cbid=j5phx8ng6s21&answer=6141&src=cb" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000099;"><u><b><span class="Apple-style-span" style="font-size: small;">optimize underperforming keywords</span></b></u></span></span></a><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>(low quality score, low CTRs) and “reward” keywords and campaigns that perform well by allotting more budget to those efforts.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><b><span class="Apple-style-span" style="font-size: small;">Know your constituents</span></b></span></span><span class="Apple-style-span" style="font-size: small;"><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">In the same vein as the previous topic of sponsor lifecycles,</span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>tracking metrics other than clicks can help you<span class="Apple-converted-space"> </span></span></b><b><span class="Apple-style-span" style="font-size: small;">gauge the success of these other visitor activities</span></b><span class="Apple-style-span" style="font-size: small;">. For instance, by tracking<span class="Apple-converted-space"> </span></span><a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=60127" id="jcsp" title="time on site" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">time on site</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>by<span class="Apple-converted-space"> </span></span><a href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=113734" id="pc2m" title="new visitors" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">new visitors</span></a><span class="Apple-style-span" style="font-size: small;">, you will be able to see how your marketing initiatives impact these activities and when time on site increases you’ll know you’re going in the right direction with your strategy without having to wait for improvement from more direct goals, like donations.</span></span></span></div><div style="margin: 0px; background-color: transparent;"><span class="Apple-style-span" style="font-size: small;"><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">Most businesses, for-profit and non-profit, have a “high season” during which time a large portion of the year’s revenue is generated. Some savvy grantees have developed strategically focused campaigns to<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">get the most out of their “high seasons”</span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>so that they can maximize donations and make those funds work for the rest of their calendar year. Once you've<span class="Apple-converted-space"> </span></span><a href="http://googlegrants.blogspot.com/2009/11/trending-thanksgiving-introducing.html" id="ojah" title="determined the span of your org's high season" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">determined the span of your org's high season</span></a><span class="Apple-style-span" style="font-size: small;">, you can work on<span class="Apple-converted-space"> </span></span><a href="http://googlegrants.blogspot.com/2008/11/part-1-optimization-strategies-tips-for.html" id="w7l_" title="a focused plan" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">a focused plan</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>to take advantage of it.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">We’ve posted lots of AdWords tips and<span class="Apple-converted-space"> </span></span><a href="http://googlegrants.blogspot.com/search/label/Optimization" id="sqg7" title="strategies on this blog" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">strategies on this blog</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>and in the<span class="Apple-converted-space"> </span></span><a href="//www.google.com/support/grants/bin/topic.py?hl=en&topic=14564" id="im7n" title="Google Grants Help Center" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">Google Grants Help Center</span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>that some grantees are using to improve their CTRs and conversion rates. Paired with consistent<span class="Apple-converted-space"> </span></span><a href="http://googlegrants.blogspot.com/2010/02/grantee-best-practices-summary.html" id="yufu" title="testing" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">testing</span></a><span class="Apple-style-span" style="font-size: small;">,</span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>these strategies can help you improve your campaigns.</span></b></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /><br /></span></div><div style="margin: 0px; background-color: transparent;"><b><span class="Apple-style-span" style="font-size: small;">Use all the tools at your disposal</span></b><span class="Apple-style-span" style="font-size: small;"><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">If you offer informational resources of any kind (like PDF downloads or specialized pages on your site), you can</span><b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>track usage rates and/or requests to measure involvement or interest</span></b><span class="Apple-style-span" style="font-size: small;"><span class="Apple-converted-space"> </span>in your organization’s programs.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">When you’re building new marketing strategies, think about what keywords and ads you’ll focus on and then<span class="Apple-converted-space"> </span></span><b><a href="http://googlegrants.blogspot.com/2009/08/grantee-best-practices-national-womens.html" id="l1ti" title="build an AdWords campaign to support your new strategy" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">build an AdWords campaign to support your new strategy</span></a></b><span class="Apple-style-span" style="font-size: small;">.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="Apple-style-span" style="font-style: normal; vertical-align: baseline;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">Many non-profits are feeling the pinch from the recession, but some are letting their Grants AdWords account take up the slack from costly marketing initiatives. Moving marketing messaging and initiatives to your Grants account is an effective way to<span class="Apple-converted-space"> </span></span><b><span class="Apple-style-span" style="font-size: small;">keep your name out there and achieve your org’s goals despite the impact of economic hardships</span></b><span class="Apple-style-span" style="font-size: small;">.</span></span></span><span class="Apple-style-span" style="font-size: small;"><br /><br />Check back each quarter, or better yet, add </span><a href="http://googlegrants.blogspot.com/atom.xml" id="gza0" title="our RSS feed"><span class="Apple-style-span" style="font-size: small;">our RSS feed</span></a><span class="Apple-style-span" style="font-size: small;"> to your </span><a href="http://reader.google.com/" id="tpy1" title="reader" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">reader</span></a><span class="Apple-style-span" style="font-size: small;"> or </span><a href="http://mail.google.com/support/bin/answer.py?hl=en&answer=29245" id="vqj:" title="Gmail inbox" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">Gmail inbox</span></a><span class="Apple-style-span" style="font-size: small;">, to get the latest in AdWords expertise from non-profits around the globe. You can read previous summaries like this by clicking<span class="Apple-converted-space"> </span></span><a href="http://googlegrants.blogspot.com/search?q=grantee+best+practices+summary" id="e_dg" title="here" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">here</span></a><span class="Apple-style-span" style="font-size: small;"> or searching this blog for "Grantee best practices summary". If you've had a recent success with AdWords or Grants that you'd like to share, please visit our </span><a href="//www.google.com/support/forum/p/grants?hl=en" id="vcmw" title="discussion forum" style="color: rgb(85, 26, 139);"><span class="Apple-style-span" style="font-size: small;">discussion forum</span></a><span class="Apple-style-span" style="font-size: small;"> to share with other grantees right now.</span><span class="Apple-style-span" style="font-size:85%;"><br /></span></div></span></span><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/04/grantee-best-practices-summary.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Grantee best practices summary&url=https://googlefornonprofits.blogspot.com/2010/04/grantee-best-practices-summary.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/04/grantee-best-practices-summary.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/04/grantee-best-practices-summary.html' data-url='https://googlefornonprofits.blogspot.com/2010/04/grantee-best-practices-summary.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/04/grantee-best-practices-summary.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Tracking%20Performance' rel='tag'> Tracking Performance </a> </span> </div> </div> </div> <div class='post' data-id='1617502462217805364' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/04/happy-birthday-google-grants.html' itemprop='url' title='Happy Birthday, Google Grants!'> Happy Birthday, Google Grants! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 1, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioaZb3sR7y_OdCU2i0K_vrD4BkgIllBRB6-Ztdt2IV9otwQSjkHFqsgvuNXH3H4lnNNY4vHfKY0FWZZPef8BPzwTIKzL1O27nwhb7M6FJYRbL6wNM2ZRs8AL4hkVDPXvuA6w1owu1abu8/s1600/IMG_4571.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5455245710459440034" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioaZb3sR7y_OdCU2i0K_vrD4BkgIllBRB6-Ztdt2IV9otwQSjkHFqsgvuNXH3H4lnNNY4vHfKY0FWZZPef8BPzwTIKzL1O27nwhb7M6FJYRbL6wNM2ZRs8AL4hkVDPXvuA6w1owu1abu8/s320/IMG_4571.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 240px; height: 320px;" /></a><br />2010 marks the 7th year of Google Grants and to celebrate our birthday, we'd like to share 7 pieces of Grants-specific AdWords wisdom from the Google Grants volunteers.<br /><br /><ol style="margin-top: 0px; margin-bottom: 0px;"><li style="margin-top: 0px; margin-bottom: 0px;"><a href="http://googlegrants.blogspot.com/2009/01/how-do-i-improve-my-ads-performance.html" id="c3f." title="Maximize your ad" style="color: rgb(85, 26, 139);"><b>Maximize your ad</b></a>: You don't have to repeat your organization's name in your ad text if it's already included in your URL.<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><a href="http://googlegrants.blogspot.com/2008/10/webinar-wrap-up-part-3-optimizing-your.html" id="cdbj" title="Send the right message" style="color: rgb(85, 26, 139);"><b>Send the right message</b></a>: When creating your ads ask yourself this question, "If I searched on this keyword, would I expect to receive this kind of offer?" People are expecting to find what they are looking for, so make sure your keywords are relevant to your ad and its call to action.<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><a href="http://googlegrants.blogspot.com/2009/09/how-to-turn-use-of-negative-keywords-to.html" id="pc4b" title="Negative keywords are your friends" style="color: rgb(85, 26, 139);"><b>Negative keywords are your friends</b></a>! Even after your campaign is up and running, keep an eye on search queries to find new negatives to add to your campaigns. For instance, if your organization offers educational games, you could add "xbox" to your gaming ad groups to improve your campaign's performance.<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><b>Change is good</b>: Log in often and<span class="Apple-converted-space"> </span><a href="http://googlegrants.blogspot.com/2009/02/quicker-account-management.html" id="y:33" title="tweak, tweak, tweak" style="color: rgb(85, 26, 139);">tweak, tweak, tweak</a>!<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><a href="http://googlegrants.blogspot.com/2008/08/top-3-ways-to-boost-your-campaign.html" id="zseh" title="Make your ads stand out" style="color: rgb(85, 26, 139);"><b>Make your ads stand out</b></a>: Make your ad text relevant, but emotional. Most of the causes that you're serving are heartfelt. This change will make them stand out from the paid ads on the page.<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><b>Make your AdWords account a reflection of your website:</b> This will help you create an account with the best structure by using different ad groups focused on the different sections of your website. Use targeted keywords and URLs that direct users to the most targeted page of your site.<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><a href="http://googlegrants.blogspot.com/2009/06/yes-even-you-can-use-google-analytics.html" id="vnav" title="Embrace analytics" style="color: rgb(85, 26, 139);"><b>Embrace analytics</b></a>: Even if you use it only to find out<span class="Apple-converted-space"> </span><a href="http://googlegrants.blogspot.com/2009/04/grantee-best-practices-rock-vote.html" id="d0o1" title="what keywords users are typing into search engines to find your website" style="color: rgb(85, 26, 139);">what keywords users are typing into search engines to find your website</a>, it's well worth the effort and will open up a whole new world of opportunities for connecting with your constituency.<br /><br /></li></ol>And since we have a soft spot for birthday traditions -<span class="Apple-converted-space"> </span><a href="//www.google.com/support/forum/p/grants/thread?tid=1b8d01a04508a2be&hl=en" id="m_pp" title="here's "one to grow on"">here's an extra "one to grow on"</a><span class="Apple-converted-space"> </span>- a whole list of tips from the Google Grants volunteers.<br /><br /><div style="margin-top: 0px; margin-bottom: 0px;">Cheers!</div><br /><span class="byline-author">Posted by The Google Grants Team</span> </script> <noscript> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioaZb3sR7y_OdCU2i0K_vrD4BkgIllBRB6-Ztdt2IV9otwQSjkHFqsgvuNXH3H4lnNNY4vHfKY0FWZZPef8BPzwTIKzL1O27nwhb7M6FJYRbL6wNM2ZRs8AL4hkVDPXvuA6w1owu1abu8/s1600/IMG_4571.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5455245710459440034" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioaZb3sR7y_OdCU2i0K_vrD4BkgIllBRB6-Ztdt2IV9otwQSjkHFqsgvuNXH3H4lnNNY4vHfKY0FWZZPef8BPzwTIKzL1O27nwhb7M6FJYRbL6wNM2ZRs8AL4hkVDPXvuA6w1owu1abu8/s320/IMG_4571.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 240px; height: 320px;" /></a><br />2010 marks the 7th year of Google Grants and to celebrate our birthday, we'd like to share 7 pieces of Grants-specific AdWords wisdom from the Google Grants volunteers.<br /><br /><ol style="margin-top: 0px; margin-bottom: 0px;"><li style="margin-top: 0px; margin-bottom: 0px;"><a href="http://googlegrants.blogspot.com/2009/01/how-do-i-improve-my-ads-performance.html" id="c3f." title="Maximize your ad" style="color: rgb(85, 26, 139);"><b>Maximize your ad</b></a>: You don't have to repeat your organization's name in your ad text if it's already included in your URL.<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><a href="http://googlegrants.blogspot.com/2008/10/webinar-wrap-up-part-3-optimizing-your.html" id="cdbj" title="Send the right message" style="color: rgb(85, 26, 139);"><b>Send the right message</b></a>: When creating your ads ask yourself this question, "If I searched on this keyword, would I expect to receive this kind of offer?" People are expecting to find what they are looking for, so make sure your keywords are relevant to your ad and its call to action.<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><a href="http://googlegrants.blogspot.com/2009/09/how-to-turn-use-of-negative-keywords-to.html" id="pc4b" title="Negative keywords are your friends" style="color: rgb(85, 26, 139);"><b>Negative keywords are your friends</b></a>! Even after your campaign is up and running, keep an eye on search queries to find new negatives to add to your campaigns. For instance, if your organization offers educational games, you could add "xbox" to your gaming ad groups to improve your campaign's performance.<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><b>Change is good</b>: Log in often and<span class="Apple-converted-space"> </span><a href="http://googlegrants.blogspot.com/2009/02/quicker-account-management.html" id="y:33" title="tweak, tweak, tweak" style="color: rgb(85, 26, 139);">tweak, tweak, tweak</a>!<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><a href="http://googlegrants.blogspot.com/2008/08/top-3-ways-to-boost-your-campaign.html" id="zseh" title="Make your ads stand out" style="color: rgb(85, 26, 139);"><b>Make your ads stand out</b></a>: Make your ad text relevant, but emotional. Most of the causes that you're serving are heartfelt. This change will make them stand out from the paid ads on the page.<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><b>Make your AdWords account a reflection of your website:</b> This will help you create an account with the best structure by using different ad groups focused on the different sections of your website. Use targeted keywords and URLs that direct users to the most targeted page of your site.<br /><br /></li><li style="margin-top: 0px; margin-bottom: 0px;"><a href="http://googlegrants.blogspot.com/2009/06/yes-even-you-can-use-google-analytics.html" id="vnav" title="Embrace analytics" style="color: rgb(85, 26, 139);"><b>Embrace analytics</b></a>: Even if you use it only to find out<span class="Apple-converted-space"> </span><a href="http://googlegrants.blogspot.com/2009/04/grantee-best-practices-rock-vote.html" id="d0o1" title="what keywords users are typing into search engines to find your website" style="color: rgb(85, 26, 139);">what keywords users are typing into search engines to find your website</a>, it's well worth the effort and will open up a whole new world of opportunities for connecting with your constituency.<br /><br /></li></ol>And since we have a soft spot for birthday traditions -<span class="Apple-converted-space"> </span><a href="//www.google.com/support/forum/p/grants/thread?tid=1b8d01a04508a2be&hl=en" id="m_pp" title="here's "one to grow on"">here's an extra "one to grow on"</a><span class="Apple-converted-space"> </span>- a whole list of tips from the Google Grants volunteers.<br /><br /><div style="margin-top: 0px; margin-bottom: 0px;">Cheers!</div><br /><span class="byline-author">Posted by The Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/04/happy-birthday-google-grants.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Happy Birthday, Google 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