The AI problem we can’t ignore

<!doctype html> <html class="no-js" lang="en-US"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="https://gmpg.org/xfn/11"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <meta name="blog-name" content="The Mozilla Blog" /> <link rel="alternate" hreflang="en" href="https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/" /> <link rel="alternate" hreflang="x-default" href="https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/" />  <title>The AI problem we can’t ignore</title> <meta name="description" content="Bias and fairness are the biggest yet often overlooked threats of AI, says Gemma Galdon-Clavell, a tech policy expert and a Mozilla Rise25 honoree." /> <link rel="canonical" href="https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/","url":"https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/","name":"The AI problem we can’t ignore","isPartOf":{"@id":"https://blog.mozilla.org/en/#website"},"primaryImageOfPage":{"@id":"https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/#primaryimage"},"image":{"@id":"https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/#primaryimage"},"thumbnailUrl":"https://blog.mozilla.org/wp-content/blogs.dir/278/files/2024/10/gemma.jpg","datePublished":"2024-10-31T18:06:36+00:00","dateModified":"2024-10-31T18:07:57+00:00","author":{"@id":"https://blog.mozilla.org/en/#/schema/person/7ba1726f7f9dd2f25bc5c3a159742d60"},"description":"Bias and fairness are the biggest yet often overlooked threats of AI, says Gemma Galdon-Clavell, a tech policy expert and a Mozilla Rise25 honoree.","breadcrumb":{"@id":"https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/#primaryimage","url":"https://blog.mozilla.org/wp-content/blogs.dir/278/files/2024/10/gemma.jpg","contentUrl":"https://blog.mozilla.org/wp-content/blogs.dir/278/files/2024/10/gemma.jpg","width":1280,"height":720,"caption":"A woman with long brown hair and white-framed glasses stands in front of a bright red wall, smiling"},{"@type":"BreadcrumbList","@id":"https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://blog.mozilla.org/en/"},{"@type":"ListItem","position":2,"name":"Latest","item":"https://blog.mozilla.org/en/latest/"},{"@type":"ListItem","position":3,"name":"The AI problem we can’t ignore"}]},{"@type":"WebSite","@id":"https://blog.mozilla.org/en/#website","url":"https://blog.mozilla.org/en/","name":"The Mozilla Blog","description":"News and Updates about Mozilla","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://blog.mozilla.org/en/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://blog.mozilla.org/en/#/schema/person/7ba1726f7f9dd2f25bc5c3a159742d60","name":"Kristina Bravo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://blog.mozilla.org/en/#/schema/person/image/cd320165a9224f3c60c912bf4086a89f","url":"https://secure.gravatar.com/avatar/22fa545a3c48bc13cc1d84d5e09ffbff?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/22fa545a3c48bc13cc1d84d5e09ffbff?s=96&d=mm&r=g","caption":"Kristina Bravo"},"url":"https://blog.mozilla.org/en/author/kbravo/"}]}</script>  <link rel="alternate" type="application/rss+xml" title="The Mozilla Blog » Feed" href="https://blog.mozilla.org/en/feed/" /> <link rel="alternate" type="application/rss+xml" title="The Mozilla Blog » Comments Feed" href="https://blog.mozilla.org/en/comments/feed/" /> <script type="text/javascript"> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/blog.mozilla.org\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.3.5"}}; /*! 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name="s" /> </label> <input type="submit" class="search-submit" value="Search" /> </form> </div> <div id="content" class="site-content"> <div class="ft-l-content"> <main id="main" class="site-main ft-l-container"> <article id="post-77271" class="ft-c-single-post post-77271 post type-post status-publish format-standard has-post-thumbnail hentry category-ai tag-ai tag-homepage tag-rise-25"> <div class="ft-c-single-post__header"> <div class="ft-c-single-post__category"> <a href="https://blog.mozilla.org/en/category/mozilla/ai/" > <span class="ft-c-label ft-c-pill"> AI </span> </a> </div> <h1 class="ft-c-single-post__title">The AI problem we can’t ignore</h1> <div class="ft-c-single-post__meta"> <div class="ft-c-post-meta"> <img src="https://blog.mozilla.org/wp-content/themes/foxtail/assets/images/icons/calendar.svg" alt="calendar" /> <span>October 31, 2024</span> </div> <div class="ft-c-post-meta"> <img src="https://blog.mozilla.org/wp-content/themes/foxtail/assets/images/icons/author.svg" alt="author" /> <span> <a href="https://blog.mozilla.org/en/author/kbravo/" title="Posts by Kristina Bravo" class="author url fn" rel="author">Kristina Bravo</a> </span> </div> </div> </div> <div class="ft-c-single-post__body"> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="How Gemma Galdon-Clavell beat the odds to lead AI reform" width="640" height="360" src="https://www.youtube.com/embed/b-BxQe4RZc0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>In August 2020, as the pandemic confined people to their homes, the <a href="https://www.bbc.com/news/explainers-53807730" target="_blank" rel="noreferrer noopener">U.K. canceled A-level exams</a> and turned to an algorithm to calculate grades, key for university admissions. Based on historical data that reflected the resource advantages of private schools, the algorithm disproportionately downgraded state students. Those who attended private schools, meanwhile, received inflated grades. News of the results set off widespread backlash. The <a href="https://www.cnn.com/2020/08/23/tech/algorithms-bias-inequality-intl-gbr/index.html" target="_blank" rel="noreferrer noopener">system reinforced social inequities</a>, critics said.</p> <p>This isn’t just a one-off mistake – it’s a sign of AI bias creeping into our lives, according to Gemma Galdon-Clavell, a tech policy expert and one of Mozilla’s 2025 <a href="https://rise25.mozilla.org/">Rise25</a> honorees. Whether it’s deciding who gets into college or a job, who qualifies for a loan, or how health care is distributed, bias in AI can set back efforts toward a more equitable society.</p> <p>In an opinion piece for Context by the Thomson Reuters Foundation, Gemma asks us to consider the consequences of not addressing this issue. She argues that bias and fairness are the biggest yet often overlooked threats of AI. <strong>You can</strong> <strong><a href="https://www.context.news/ai/opinion/ais-dark-secret-its-rolling-back-progress-on-equality" target="_blank" rel="noreferrer noopener">read her essay here</a>. </strong></p> <p>We chatted with Gemma about her piece below. </p> <h2 class="wp-block-heading"><strong>Can you give examples of how AI is already affecting us?</strong></h2> <p>AI is involved in nearly everything — whether you’re applying for a job, seeing a doctor, or applying for housing or benefits. Your resume might be screened by an AI, your wait time at the hospital could be determined by an AI triage system, and decisions about loans or mortgages are often assisted by AI. It’s woven into so many aspects of decision-making, but we don’t always see it.</p> <h2 class="wp-block-heading"><strong>Why is bias in AI so problematic?</strong></h2> <p>AI systems look for patterns and then replicate them. These patterns are based on majority data, which means that minorities — people who don’t fit the majority patterns — are often disadvantaged. Without specific measures built into AI systems to address this, they will inevitably reinforce existing biases. Bias is probably the most dangerous technical challenge in AI, and it’s not being tackled head-on.</p> <h2 class="wp-block-heading"><strong>How can we address these issues?</strong></h2> <p>At <a href="https://eticas.ai/" target="_blank" rel="noreferrer noopener">Eticas</a>, we build software to identify outliers — people who don’t fit into majority patterns. We assess whether these outliers are relevant and make sure they aren’t excluded from positive outcomes. We also run a nonprofit that helps communities affected by biased AI systems. If a community feels they’ve been negatively impacted by an AI system, we work with them to reverse-engineer it, helping them understand how it works and giving them the tools to advocate for fairer systems.</p> <h2 class="wp-block-heading"><strong>What can someone do if an AI system affects them, but they don’t fully understand how it works?</strong></h2> <p>Unfortunately, not much right now. Often, people don’t even know an AI system made a decision about their lives. And there aren’t many mechanisms in place for contesting those decisions. It’s different from buying a faulty product, where you have recourse. If AI makes a decision you don’t agree with, there’s very little you can do. That’s one of the biggest challenges we need to address — creating systems of accountability for when AI makes mistakes.</p> <h2 class="wp-block-heading"><strong>You’ve highlighted the challenges. What gives you hope about the future of AI?</strong></h2> <p>The progress of our work on AI auditing! For years now we’ve been showing how there is an alternative AI future, one where AI products are built with trust and safety at heart, where AI audits are seen as proof of responsibility and accountability — and ultimately, safety. I often mention how my work is to build the seatbelts of AI, the pieces that make innovation safer and better. A world where we find non-audited AI as unthinkable as cars without seatbelts or brakes, that’s an AI future worth fighting for.</p> </div> </article> <div class="ft-c-post-share"> <hr class="ft-c-post-share__divider" /> <div class="ft-c-post-share__icons"> <a class="ft-js-share-link" href="https://twitter.com/intent/tweet?text=The+AI+problem+we+can%E2%80%99t+ignore+https://blog.mozilla.org/en/mozilla/ai/ai-bias-gemma-galdon-clavell/++via+%40firefox" target="_blank"> <img class="ft-c-post-share__icon" src="https://blog.mozilla.org/wp-content/themes/foxtail/assets/images/icons/twitter.svg" alt="Share on Twitter" /> </a> <a data-pocket-label="pocket" data-pocket-count="none" class="pocket-btn" data-lang="en"></a> <script type="text/javascript"> ! function(d, i) { if (!d.getElementById(i)) { var j = d.createElement("script"); j.id = i; j.src = "https://widgets.getpocket.com/v1/j/btn.js?v=1"; var w = d.getElementById(i); d.body.appendChild(j); } }(document, "pocket-btn-js"); </script> </div> </div> </main> <div class="ft-c-post-nav"> <div class="ft-l-container ft-c-post__wrap"> <a id="previous-post" href="https://blog.mozilla.org/en/products/firefox/mozilla-firefox-free-to-browse-chicago-creators-smbs/" class="ft-c-post-nav__item ft-c-post-nav__item--left"> <img src="https://blog.mozilla.org/wp-content/themes/foxtail/assets/images/icons/previous.svg" alt="previous" /> <div class="ft-c-post-nav__item-content"> <span>Previous Post</span> <p> Celebrating Chicago’s creators and small businesses at Firefox’s ‘Free to Browse’ event </p> </div> </a> <a id="next-post" href="https://blog.mozilla.org/en/privacy-security/ticketmaster-data-breach/" class="ft-c-post-nav__item"> <div class="ft-c-post-nav__item-content"> <span>Next Post</span> <p> After Ticketmaster’s data breach, it’s time to secure your info </p> </div> <img src="https://blog.mozilla.org/wp-content/themes/foxtail/assets/images/icons/next.svg" alt="next" /> </a> </div> </div> <div class="ft-l-space-related"></div> <section id="related-articles" class="ft-c-post-list"> <div class="ft-l-container"> <h2 class="ft-c-post-list__title">Related Articles</h2> <div class="ft-c-post-list__wrap--three-column"> <section class="mzp-c-card mzp-has-aspect-1-1"> <a class="mzp-c-card-block-link" href="https://blog.mozilla.org/en/products/firefox/firefox-milestones/"> <div class="mzp-c-card-media-wrapper"> <img width="800" height="800" src="https://blog.mozilla.org/wp-content/blogs.dir/278/files/2024/11/Firefox-anniversary-banner-1-purple-backfrop-800x800.png" class="mzp-c-card-image wp-post-image" alt="Firefox 20th anniversary logo with a purple background, showing a large number 20 with the Firefox logo inside the zero, next to the words 'Firefox by Mozilla.'" decoding="async" fetchpriority="high" srcset="https://blog.mozilla.org/wp-content/blogs.dir/278/files/2024/11/Firefox-anniversary-banner-1-purple-backfrop-800x800.png 800w, https://blog.mozilla.org/wp-content/blogs.dir/278/files/2024/11/Firefox-anniversary-banner-1-purple-backfrop-150x150.png 150w" sizes="(max-width: 800px) 100vw, 800px" /> </div> <div class="mzp-c-card-content"> <div class="mzp-c-card-content"> <div class="ft-c-pill__wrap"> <div class="ft-c-pill">Firefox</div> </div> <h2 class="mzp-c-card-title">20 years of Firefox: How a community project changed the web</h2> <span class="ft-c-more">Read More</span> </div> </div> </a> </section> <section class="mzp-c-card mzp-has-aspect-1-1"> <a class="mzp-c-card-block-link" href="https://blog.mozilla.org/en/mozilla/ai-openness-safety/"> <div class="mzp-c-card-media-wrapper"> <img width="800" height="800" src="https://blog.mozilla.org/wp-content/blogs.dir/278/files/2024/11/columbia-convening-nov-2024-800x800.png" class="mzp-c-card-image wp-post-image" alt="Logo for the Columbia Convening on AI Safety and Openness, featuring a stylized "C" in blue and white with radiating lines and a spotlight effect. 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