BBC Mundo - Ciencia y Tecnología - Allá en la granja…virtual

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Si esto le parece asombroso, puede preguntarle al funcionario búlgaro que fue despedido de su trabajo -en el mundo real- cuando fue sorprendido en su oficina ordeñando una vaca virtual.</p> <p>¿Qué ha hecho que esta granja sea tan popular?, se han preguntado muchos expertos en juegos de computación. La respuesta parece estar en el antiguo placer de criar animales y ver crecer los cultivos que uno cosechó, aunque sea en el monitor de una computadora.</p> <p>El corresponsal de BBC, Rajini Vaidyanathan, asegura que la premisa del juego es simple: usted es un granjero, aunque sea virtual, con su propia porción de tierra. Su trabajo es cultivar la tierra y criar animales. Y obtiene puntos dependiendo de qué tanto éxito tenga usted en sus tareas. El objetivo es conseguir el mayor número de puntos.</p> <p>Para una "granjera virtual", que se siente avergonzada de que su nombre sea revelado, el juego de FarmVille se ha convertido en parte de su vida diaria.</p> <p>En su granja, ella cultiva patatas, sandías y cría gallinas y vacas. Nunca se ocupa de su granja durante sus jornadas diarias de trabajo, en el mundo real, pero allí pasa la mayoría de sus tardes.</p> <p><a href="/web/20100329134503/http://www.bbc.co.uk/mundo/a_fondo/cluster_videojuegos.shtml" class="page"><span class="label">clic </span><span class="link-title"> A jugar... en serio. Visite nuestro especial sobre videojuegos</span></a></p> <h2>Gracias a Facebook<br/></h2> <p>El juego fue lanzado en 2009, y desde entonces, más de 80 millones de personas se han inscrito.</p> <p>Es probable que no todos los inscriptos lo jueguen regularmente, pero no hay duda de que tiene seguidores que se conectan diariamente, y esas personas son de todas partes del mundo, de todas las edades y de todas las culturas.</p> <p>La granja virtual tiene ya su propio portal en internet, pero le debe su éxito a la popularidad de la red social Facebook, donde cosechó la mayor parte de sus adeptos.</p> <p>Además, la facilidad que se tiene para acceder a través de las redes sociales le ha dado a la granja virtual un mayor número de usuarios, que posiblemente no se sentarían ante una computadora para jugar.</p> <h2>Tiene un significado</h2> <div class="module "> <div class="image img-w226"><img width="226" height="170" src="https://web.archive.org/web/20100329134503im_/http://www.bbc.co.uk/worldservice/assets/images/2010/03/25/100325213832_sp_226b_granja_real_gz.jpg" alt="Una granja en el mundo real."/><p class="caption">¿Proporcionará la sensación de estar trabajando en una granja real?</p> </div> </div> <p>"Se convierte en una experiencia personal… en algo por lo que realmente estás preocupado e interesado", dice Johnny Minkley, un experto en juegos de computación.</p> <p>El juego tiene algo "pegajoso", debido al elemento de la crianza, dice Minkley.</p> <p>"Lo que estás haciendo tiene un significado, como el hecho de plantar y ver crecer tu cosecha", agrega.</p> <p>El juego tiene también un elemento competitivo, ya que se trata de tener la mejor granja y de ganar la mayor cantidad de dinero para cuidar y modernizar su granja.</p> <p>FarmVille permite interactuar con otros granjeros dentro de ese universo virtual y ellos pueden vigilar sus campos y cuidar sus animales si tienen que ausentarse un tiempo.</p> <p>El juego es gratis, pero si usted necesita más dinero para cuidar su granja, tiene la opción de conseguir más dinero con su tarjeta de crédito, que de más está decir, no es virtual.</p> </div> </div> <div class="g-container story-body">  <ul class="document-tools blq-clearfix"> <li class="email"> <a href="https://web.archive.org/web/20100329134503/http://www.bbc.co.uk/worldservice/apps/es/sendemail/i/http://www.bbc.co.uk/mundo/ciencia_tecnologia/2010/03/100325_2129_videojuego_granja_gz.shtml?t=Allá en la granja…virtual" class="popup350x640">Envíe esta página por e-mail</a> </li> <li class="print"> <a href="/web/20100329134503/http://www.bbc.co.uk/mundo/lg/ciencia_tecnologia/2010/03/100325_2129_videojuego_granja_gz.shtml">Imprima esta nota</a> </li> </ul> <div class="socialmedia-links" class="blq-clearfix"> <h3>Compartir:</h3> <p class="help"><a href="https://web.archive.org/web/20100329134503/http://www.bbc.co.uk/mundo/ayuda/compartir/">¿Qué es esto?</a></p> <ul 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href="/web/20100329134503/http://www.bbc.co.uk/mundo/participe/2010/03/100318_1511_entrevista_interactiva_jason_rohrer_lf.shtml">Nadando contra la cibercorriente<img alt="Jason Rohrer" width="106" height="60" src="https://web.archive.org/web/20100329134503im_/http://www.bbc.co.uk/worldservice/assets/images/2010/03/19/100319205516_jason106.jpg"/></a></p></li><li><div class="list li-plain"><h3 class="title">Magia o maldición</h3><div class="content"><ul><li class="teaser ts-106x60 i-w106 i-h60 first"><p class="link title"><a href="/web/20100329134503/http://www.bbc.co.uk/mundo/cultura_sociedad/2010/03/100316_video_juegos_uruguay_il.shtml" class="video">¿Por qué son tan atractivos?<img alt="Videojuego de los Beatles" width="106" height="60" src="https://web.archive.org/web/20100329134503im_/http://www.bbc.co.uk/worldservice/assets/images/2009/09/05/090905182043_sp_beatles_pa_106x60.jpg"/></a></p><p class="cta"><a href="/web/20100329134503/http://www.bbc.co.uk/mundo/cultura_sociedad/2010/03/100316_video_juegos_uruguay_il.shtml" class="video"><span>Vea</span></a>Dur: <span>02:49</span></p></li><li class="teaser ts-106x60 i-w106 i-h60"><p class="link title"><a href="/web/20100329134503/http://www.bbc.co.uk/mundo/ciencia_tecnologia/2010/03/100318_1741_video_juego_adiccion_cr.shtml">Vicios y virtudes del mundo virtual<img alt="Código del mundo virtual" width="106" height="60" src="https://web.archive.org/web/20100329134503im_/http://www.bbc.co.uk/worldservice/assets/images/2010/03/19/100319120934_videojuego_3_106.jpg"/></a></p></li><li class="teaser ts-106x60 i-w106 i-h60"><p class="link title"><a href="/web/20100329134503/http://www.bbc.co.uk/mundo/cultura_sociedad/2010/03/100317_galeria_videojuegos_vietnam_rg.shtml">¡No puedo vivir sin jugar!<img alt="Adolescente vietnamita jugando en red" width="106" height="60" src="https://web.archive.org/web/20100329134503im_/http://www.bbc.co.uk/worldservice/assets/images/2010/03/17/100317152342_sp_vietnamjuegos_other_106.jpg"/></a></p></li></ul></div></div></li><li><div class="list li-plain"><h3 class="title">En el campo de batalla</h3><div class="content"><ul><li class="teaser ts-106x60 i-w106 i-h60 first"><p class="link title"><a href="/web/20100329134503/http://www.bbc.co.uk/mundo/internacional/2010/03/100317_juegos_militares_rg.shtml">Videojuegos para reclutar y entrenar soldados<img alt="Gráfico de videojuegos" width="106" height="60" src="https://web.archive.org/web/20100329134503im_/http://www.bbc.co.uk/worldservice/assets/images/2010/03/19/100319120922_videojuego_1_106.jpg"/></a></p></li><li class="teaser ts-106x60 i-w106 i-h60"><p class="link title"><a href="/web/20100329134503/http://www.bbc.co.uk/mundo/internacional/2010/03/100318_1001_peter_singer_cr.shtml">Cómo los videojuegos han cambiado la guerra<img alt="Gráfico de videojuego" width="106" height="60" src="https://web.archive.org/web/20100329134503im_/http://www.bbc.co.uk/worldservice/assets/images/2010/03/19/100319121146_videojuego_5_106.jpg"/></a></p></li></ul></div></div></li></ul></div></div> </div> <div class="g-container"> <div class="list li-relatedlinks"> <h2 class="title">Notas relacionadas</h2> <div class="content"> <ul> <li class="teaser ts-headline first"> <p class="link title"><a href="/web/20100329134503/http://www.bbc.co.uk/mundo/ciencia_tecnologia/2010/03/100318_1340_especial_gaming_videojuegos_medio_del_nuevo_milenio_lf.shtml">La victoria de los videojuegos</a></p> <p class="date">22.03.10</p> </li> </ul> </div> </div> </div> <div class="g-container"></div> <div class="g-container"> <div class="list li-relatedinternetlinks"> <h2 class="title">Vínculos</h2> <div class="content"> <ul> <li class="teaser ts-headline first"><a href="https://web.archive.org/web/20100329134503/http://www.facebook.com/FarmVille?v=feed&story_fbid=132455802811" 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