Fast, Furious, and Cheap | Rutgers University-Camden

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</div> </div> <div class="nb-news-mini-header-dropdown-section mini-dropdown" aria-hidden="true"> <div class="nb-news-mini-header-dropdown-inner-wrapper"> <div class="nb-news-mini-header-dropdown-inner"> <div class="f--field f--link"> <a class="button " href="https://camden.rutgers.edu/news/categories/administration" > Administration </a> </div> <div class="f--field f--link"> <a class="button " href="/news/categories/advancement-philanthropy" > Advancement/Philanthropy </a> </div> <div class="f--field f--link"> <a class="button " href="/news/categories/alumni-success" > Alumni Success </a> </div> <div class="f--field f--link"> <a class="button " href="/news/categories/arts-and-culture" > Arts and Culture </a> </div> <div class="f--field f--link"> <a class="button " href="https://camden.rutgers.edu/news/categories/athletics" > Athletics </a> </div> <div class="f--field f--link"> <a class="button " href="/news/categories/campus-life" > Campus Life </a> </div> <div class="f--field 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url(data:image/gif;base64,R0lGODlhAQABAIAAAMLCwgAAACH5BAAAAAAALAAAAAABAAEAAAICRAEAOw==)"> <div class="f--image--hidden"> <div class="f--field f--image"> <img srcset="/sites/default/files/styles/16x9_full_default_1x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=eiWbcsql 499w, /sites/default/files/styles/16x9_full_default_1_5x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=_RNZW9jv 749w, /sites/default/files/styles/16x9_full_500_1x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=xTsWiRHq 767w, /sites/default/files/styles/16x9_full_default_2x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=36kW0xNH 998w, /sites/default/files/styles/16x9_full_768_1x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=i0B9vweB 1024w, /sites/default/files/styles/16x9_full_500_1_5x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=K0W0sy5w 1151w, /sites/default/files/styles/16x9_full_1024_1x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=42KPCsK8 1440w, /sites/default/files/styles/16x9_full_500_2x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=Q2bukPKF 1534w, /sites/default/files/styles/16x9_full_768_1_5x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=UX3I9Ud2 1536w, /sites/default/files/styles/16x9_full_768_2x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=5-UJW5IC 2048w, /sites/default/files/styles/16x9_full_1024_1_5x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=bB2-pJfP 2160w, /sites/default/files/styles/16x9_full_1024_2x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=5Xd0YMAM 2880w" sizes="100vw" src="/sites/default/files/styles/16x9_full_default_1x/public/image/WendyWoloson-Toys-2100x1400.jpg?h=8b7966f8&itok=eiWbcsql" alt="A pile of cheap plastic toys" title="" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="caption-credit"> <div class="inner-wrapper"> <div class="f--field f--credit-download-button"> <div class="download-section"> </div> </div> </div> </div> </div> </section> </div> <div class="content-main"> <section class="cc--component-container cc--article-sidebar" aria-label="Article Sidebar" > <div class="c--component c--article-sidebar" > <div class="article-sidebar-wrapper"> <div class="full-name-wrapper"> <div class="f--field f--text"> <p class='label'><strong>By</strong></p> </div> <div class="f--field f--text"> <p class='full-name'>Eileen Reinhard</p> </div> </div> <div class="date-wrapper"> <div class="f--field f--text"> <p class='label'><strong>Date</strong></p> </div> <div class="f--field f--text"> <p class='date'>April 16, 2024</p> </div> </div> <div class="cc--component-container cc--social-share" > <div class="c--component c--social-share" > <div class="f--field f--button"> <div class="f--button-wrapper"> <button type="button" class="button" aria-label="Share"> 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xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28 26"> <path d="M28,6v14h-5v6H5v-6H0V6H28z M21,17H7v3v4h14v-4V17z M25,9h-2v2h2V9z M23,0v5h-2V2H7v3H5V0H23z"/> </svg>Print </button> </li> </ul> </div> </div> </div> </div> </div> </section> <div class="clc--component-list-container clc--article-component-list"> <div class="cl--component-list cl--article-component-list"> <section class="cc--component-container cc--rich-text paragraph paragraph--type--rich-text" > <div class="c--component c--rich-text" > <div class="f--field f--rich-text"> <h2>The Unstoppable Rise of Novelty Goods in America</h2> <p class="Theme-Layer-BodyText-Dropcap Theme-TextSize-default">Research Week kicked off at Rutgers University–Camden with a keynote lecture, “The Latest Novelties: New Goods and New Ideas in 19th-Century America,” presented by Professor of History Wendy Woloson. It certainly was novel for a historian to be the centerpiece of this principal Research Week event, the Seventh Annual Faculty Fellowship Lecture.</p> <p>Vice Chancellor of Research Thomas Risch said he was delighted to have Woloson lead the week because it is important that the word “research” is not simply defined as inquiry into the natural and hard sciences.</p> <figure class="align-center"><div> <img srcset="/sites/default/files/styles/max_width_embed_default_1x/public/image/WendyWoloson-2100x1400.jpg?itok=tMsctT0P 419w, /sites/default/files/styles/max_width_embed_default_1_5x/public/image/WendyWoloson-2100x1400.jpg?itok=Z6JEgzdD 629w, /sites/default/files/styles/max_width_embed_500_1x/public/image/WendyWoloson-2100x1400.jpg?itok=RDMZnNqi 644w, /sites/default/files/styles/max_width_embed_768_1x/public/image/WendyWoloson-2100x1400.jpg?itok=SxGV7UKR 778w, /sites/default/files/styles/max_width_embed_default_2x/public/image/WendyWoloson-2100x1400.jpg?itok=BOFQvsPK 838w, /sites/default/files/styles/max_width_embed_1024_1x/public/image/WendyWoloson-2100x1400.jpg?itok=2gRGqr68 864w, /sites/default/files/styles/max_width_embed_500_1_5x/public/image/WendyWoloson-2100x1400.jpg?itok=edusB2kl 966w, /sites/default/files/styles/max_width_embed_768_1_5x/public/image/WendyWoloson-2100x1400.jpg?itok=y90SACaO 1167w, /sites/default/files/styles/max_width_embed_500_2x/public/image/WendyWoloson-2100x1400.jpg?itok=VrAJjdl1 1289w, /sites/default/files/styles/max_width_embed_1024_1_5x/public/image/WendyWoloson-2100x1400.jpg?itok=W4skAWgu 1296w, /sites/default/files/styles/max_width_embed_768_2x/public/image/WendyWoloson-2100x1400.jpg?itok=-9zB7I5I 1556w, /sites/default/files/styles/max_width_embed_1024_2x/public/image/WendyWoloson-2100x1400.jpg?itok=-FEhmHds 1728w" sizes="(min-width:1024px) 864px, (min-width:768px) 76vw, (min-width:500px) 84vw, 84vw" src="/sites/default/files/styles/max_width_embed_default_1x/public/image/WendyWoloson-2100x1400.jpg?itok=tMsctT0P" alt="Chancellor Tillis, Professor Wendy Woloson, and Vice Chancellor of Research Tom Risch" typeof="foaf:Image" /></div> <figcaption>(left to right) Chancellor Antonio D. Tillis, Professor Wendy Woloson, and Vice Chancellor of Research Thomas Risch</figcaption><div class="f--field f--credit-download-button"> <div class="download-section"> <div class="f--field f--label"> Rutgers University–Camden/Ron Downes Jr. </div> </div> </div> </figure><p>“Research is often thought about in very narrow terms,” Risch said. “We tend to only think about the person in the lab with the white coat on, toiling away in anonymity. However, research is so much more than that; it is authorship, scholarship, and creative activity.”</p> <p>Woloson, author of <em>Crap: A History of Cheap Stuff in America,</em> explored how the rise of novelty goods, from the 19th century to the “Temufication” of today’s America, forms a complex stream of perpetual distraction. These disposable interruptions have impacted not only material culture but other aspects of American life, including consumerism, the rapid expansion of capitalism, growing tensions between urban and rural life, and even how the concept of time has compressed and sped up in the face of so many readily available novelties.</p> <p>Woloson provided examples of her archival research in the form of newspaper and magazine articles and advertisements, analytics, and statistics. She showed how marketing was used to pique the interest of an increasingly bored American public looking for ways to lighten workloads both on farms and in the home. She described how central to the spread of such novelty goods, particularly in rural areas, were the many peddlers who morphed into the traveling salesmen that flourished across the country in the 20th century, selling everything from encyclopedias to hairbrushes, and much more.</p> <p>“Today we have Temu,” Woloson said, referring to the giant Chinese online marketplace that sells heavily discounted consumer goods. “The growth of this company says it all. The churn for new goods is now relentless.” Woloson noted that Temu’s sales have risen exponentially since 2022.</p> <p>During a lively Q&A, Rutgers–Camden Chancellor Antonio D. Tillis was first to raise his hand. “As the eldest grandson, it was my duty to keep my grandmother company in the kitchen while she cooked,” he said, adding that he still cherishes her cast-iron skillet as his prized family heirloom.</p> <p>Tillis said that in these days of hyper consumerism, “We are at risk of forgetting not just our past, but the value of our family connections.”</p> <p>Woloson, who delivered her lecture with facts, figures, and a measure of good humor, ensured each attendee left with a contemporary version of the fortune-telling mermaid—a “miracle fish.” Placed in the palm, the thin, red, plastic fortune-telling fish—according to how it moves—will reveal if the user is in love, is indifferent, fickle, passionate, false, or even dead. Holy crap, indeed.</p> <p>Woloson is the recipient of a 2023 <a href="https://camden.rutgers.edu/15in5">Chancellor’s Grant for Research</a>.</p> </div> </div> </section> </div> </div> </div> <div class="content-bottom"> <section class="cc--component-container cc--related-content color-red"> <div class="c--component c--related-content"> <div class="inner-wrapper color-red"> <div class="title-cta"> <div class="f--field f--section-title"> <h2>You May Also Like</h2> </div> </div> <div><div class="views-element-container"> <div class="news-list"> <article class="cc--component-container cc--news-card" > <div class="c--component c--news-card" > <div class="image-link js-image-link" data-href="/news/rutgers-camden-receives-americorps-grant-strengthen-camden-area-public-health" data-aria-label="Read more about Rutgers–Camden Receives AmeriCorps Grant to Strengthen Camden-Area Public Health"> <div class="f--field f--image"> <img 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