CINXE.COM

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menu-item-495898"><a href="https://www.treasuredata.com/custom-demo/" itemprop="url">Get a demo</a></li> </ul></div></div> </div> </div> <script> jQuery(document).ready(function($) { if ($('#header').hasClass('has-masthead')) { var paddingTop = parseInt($('.hero-content').css('padding-top').replace('px', '')); $('.hero-content').css('padding-top', paddingTop + 46 + 'px'); } }); </script> </header> <div id="container" class=""> <main id="content" role="main"><article id="post-485547" class="post-485547 page type-page status-publish hentry"> <div class="entry-content" itemprop="mainContentOfPage"> <div class="wp-block-td-hero quote-dark overflow-hidden bg-primaryBlue-100 text-white hero-container relative"><div class="container mx-auto"><div class="hero-content block lg:flex gap-8 pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical pt-sm-vertical-hero-top md:pt-md-vertical-hero-top lg:pt-lg-vertical-hero-top xl:pt-xl-vertical-hero-top md:pb-[86px] md:pt-[140px] items-start flex-col md:flex-row"><div class="hero-text md:mr-[30px] lg:pb-0 md:pb-[45px] pb-8 md:flex-3"><h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">The Customer Data Insights You Crave</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Insights are only as good as the data powering them. Get actionable, AI-enhanced customer analytics with unified real-time and batch data. Built for marketers and data scientists.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="https://www.treasuredata.com/product/">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="https://www.treasuredata.com/custom-demo/">Request a demo</a></div></div></div><div class="hero-inner-blocks relative flex-col md:flex-2 flex md:flex lg:flex"> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="939" src="https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-experimentation-header-1-1024x939.png" alt="The Customer Data Insights You Crave" class="wp-image-485556" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-experimentation-header-1-1024x939.png 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-experimentation-header-1-300x275.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-experimentation-header-1-600x550.png 600w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-experimentation-header-1.png 1246w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> </div></div></div></div><div class="wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-light" data-slider-speed="500"><div class="quote-outer container mx-auto pb-[35px] py-[20px]"><div class="quote-container" data-slider-speed="500"><div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">Having Treasure Data CDP and access to real-time data is incredibly important to us – as it is to all DTC brands. We can now connect with the end consumer on a much deeper level than retailers.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Trifecta-Logo.svg" alt="Trifecta Logo" class="wp-image-483191"/></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Greg Connolly</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">CEO</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Trifecta</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="https://www.treasuredata.com/customers/trifecta">Read case study</a></div></div></div> <div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">We used to outsource some aspects of our marketing and data analysis. Now that we can easily access and analyze customer data in-house, we are motivated to look at problems and say, ‘Let’s try this too.’ Also, our CDP helps us understand how our actions bring our customers closer. By increasing the accuracy of our work, I feel we have come closer to understanding our customers, the original goal of introducing Treasure Data.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2021/01/stripe-logo.svg" alt="Stripe Int'l logo" class="wp-image-483459"/></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Shigeki Yamazaki</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Advisor, Digital Transformation</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Stripe Int’l</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="https://www.treasuredata.com/customers/stripe/">Read case study</a></div></div></div></div></div><div class="container mx-auto arrows-box__wrapper xmd:px-[110px]"><div class="arrows-box relative mt-[15px] md:mt-[30px]"></div></div></div><div id="content-container-5f9ce7ca-513a-499b-8f76-b98e65a584ec" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="container mx-auto container-with-heading"><h2 class="text-5xl font-header pb-[10px] flex md:flex lg:flex">Key customer data analytics features</h2><div class="content-container-wrapper flex flex-col gap-8"><div class="content-wrapper right flex flex-col-reverse gap-8 lg:flex-row "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”horizontal”,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”In-app analytics and just-in-time insights”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Improve decision-making with smarter audience segments and embedded in-app visual analytics. See the impact of rules and decisions in real-time across customer journeys to build confident marketing strategies.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:”Learn more”,”ctaUrl”:”/blog/introducing-segment-insights/”,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text lg:pb-20 md:pb-20 pb-20 "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">In-app analytics and just-in-time insights</h3><span class="content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Improve decision-making with smarter audience segments and embedded in-app visual analytics. See the impact of rules and decisions in real-time across customer journeys to build confident marketing strategies.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button" href="/blog/introducing-segment-insights/">Learn more</a></div></div></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"><figure class="wp-block-image size-large"><img decoding="async" width="1024" height="657" src="https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI1-1024x657.png" alt="In-app analytics and just-in-time insights" class="wp-image-485573" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI1-1024x657.png 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI1-300x193.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI1-600x385.png 600w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI1.png 1178w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div></div></div> <div class="content-wrapper left flex flex-col-reverse gap-8 lg:flex-row-reverse "><div class="content-section row-1 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”horizontal”,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Dashboards to connect insight to action faster”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Understand changing customer behaviors in an instant. Get full visibility into the effectiveness of marketing activities with Treasure Insights’ customizable and out-of-the-box dashboard accelerators for key use cases.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:”View documentation”,”ctaUrl”:”https://docs.treasuredata.com/articles/#!pd/treasure-insights”,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:”Get a demo”,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”left”,”rowIndex”:1}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text lg:pb-20 md:pb-20 pb-20 "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Dashboards to connect insight to action faster</h3><span class="content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Understand changing customer behaviors in an instant. Get full visibility into the effectiveness of marketing activities with Treasure Insights’ customizable and out-of-the-box dashboard accelerators for key use cases.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button" href="https://docs.treasuredata.com/articles/#!pd/treasure-insights">View documentation</a></div></div></div></div></div></div> <div class="content-section row-1 flex flex-1 "><div class="content-image-wrapper row-1 flex w-full justify-center items-center pr-[0px]" style="padding-right:0px;padding-left:0"><figure class="wp-block-image size-full"><img decoding="async" width="796" height="637" src="https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI2-1.png" alt="" class="wp-image-487633" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI2-1.png 796w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI2-1-300x240.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI2-1-600x480.png 600w" sizes="(max-width: 796px) 100vw, 796px" /></figure></div></div></div> <div class="content-wrapper right flex flex-col-reverse gap-8 lg:flex-row "><div class="content-section row-2 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”horizontal”,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Power intelligence for every team”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Democratize your customer data for all teams. Provide flexible integrations with leading business intelligence systems to data scientists. Give analysts SQL query engine access to raw data in the CDP. “,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:”View SQL documentation”,”ctaUrl”:”https://docs.treasuredata.com/articles/#!pd/specifying-your-query-engine”,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:”Get a demo”,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:2}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text lg:pb-20 md:pb-20 pb-20 "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Power intelligence for every team</h3><span class="content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Democratize your customer data for all teams. Provide flexible integrations with leading business intelligence systems to data scientists. Give analysts SQL query engine access to raw data in the CDP. </span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button" href="https://docs.treasuredata.com/articles/#!pd/specifying-your-query-engine">View SQL documentation</a></div></div></div></div></div></div> <div class="content-section row-2 flex flex-1 "><div class="content-image-wrapper row-2 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="657" src="https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI3-1024x657.png" alt="Power intelligence for every team" class="wp-image-485590" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI3-1024x657.png 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI3-300x193.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI3-600x385.png 600w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-insights-UI3.png 1178w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div></div></div></div></div></div><div class="card-container card-light light-background"><div id="card-container-cbf7c030-caaa-4fe4-80dc-7f8642ca0e6d" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]">Key differentiators</h2><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-3 grid-cols-2"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Analytics for all</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Openness and transparency are key to customer success. That’s why we support visualization and reporting across the platform from journey analytics to segment insights, unification dashboards, and more. </p></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Analytics you need</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Define the customer data analytics you need. There are no limits on how you can splice and dice data to extract customer data insights. Plus, AI and predictive analytics help make sense of complex data, attributes, behaviors, and events.</p></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Support at your side</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">You’re not alone – our experts are always on-hand to help you see what you need to see. Work with hundreds of pre-built dashboards across many verticals. Using another BI tool? We’ll help you pipe your data there. </p></div></div></div></div></div><div class="card-container card-light light-background"><div id="card-container-791fb65a-f2cb-4403-9486-e71414efb7f9" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]"><br>Integrate insights with the analytics and BI tools you already use</h2><div class="grid gap-5 lg:grid-cols-4 sm:grid-cols-3 grid-cols-2"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex image-only content-center justify-center items-stretch no-hover"><div class="flex md:flex lg:flex max-h-icon-default "><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/05/AMPLITUDE_FULL_BLACK-1.svg" alt="Amplitude logo" 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If it does, change values within it as prescribed if (typeof(cpRolling.RC_Acquisition_Source__c) !== 'undefined') { cpRolling.RC_Acquisition_Source__c = cpRolling.RC_Acquisition_Source__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Source_Detail__c) !== 'undefined') { delete cpRolling["RC_Acquisition_Source_Detail__c"]; } if (typeof(cpRolling.RC_Acquisition_Term__c) !== 'undefined') { cpRolling.RC_Acquisition_Term__c = cpRolling.RC_Acquisition_Term__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Content__c) !== 'undefined') { cpRolling.RC_Acquisition_Content__c = cpRolling.RC_Acquisition_Content__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Campaign__c) !== 'undefined') { cpRolling.RC_Acquisition_Campaign__c = cpRolling.RC_Acquisition_Campaign__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Medium__c) !== 'undefined') { cpRolling.RC_Acquisition_Medium__c = cpRolling.RC_Acquisition_Medium__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Channel__c) !== 'undefined') { cpRolling.RC_Acquisition_Channel__c = cpRolling.RC_Acquisition_Channel__c.substring(0, 50); 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