Customer-Centric Innovation | The Hershey Company

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cmp-generic-hero__detail-container cmp-generic-hero--medium-full-image-with-colored "> <div class="cmp-generic-hero__header"> <h1>A Consumer-Centered Approach to Innovation</h1> </div> <div class="cmp-generic-hero__supporting-text "> <p>We鈥檝e learned a lot over the last 125 years by listening. From following trends in flavors in snacking, to understand how shoppers navigate the physical store and online shelf, we鈥檝e developed industry-leading capabilities that help consumers create more moments of goodness, and promote growth for our retail partners.</p> </div> <div class="cmp-generic-hero__button-container ta-center row button-align-left"> </div> </div> </div> </div> </div> </article> </section></div> <div class="section parbase aem-GridColumn aem-GridColumn--default--12"> <section class="p-x-large core-primary-2 has-background-img"> <div style="background-image: url(/content/dam/hershey-corporate/images/patterns/kiss_pattern_a-munsell_transparent.png);" class="core-primary-2 angle-container"></div> <article class=" width-restricted">  <div class="call-out-card section"> <link rel="stylesheet" href="/etc.clientlibs/hershey/components/call-out-card/clientlib-call-out-card-corporate-base-theme.lc-8d2588cb711452a7d54f9a1abdf6c136-lc.min.css" type="text/css"> <script src="/etc.clientlibs/hershey/clientlibs/clientlib-owl-carousel.lc-79304bb8e2b16fee60607ad9c0cb78ec-lc.min.js"></script> <script src="/etc.clientlibs/hershey/components/call-out-card/clientlib.lc-0dd75faba54ee0ec4d8afddf0a6cba8e-lc.min.js"></script> <input type="hidden" class="animationflag"/> <div></div> <div class="generic container-fluid"> <div class="cmp-call-out-card card-with-background card-with-right-image row cmp-call-out-card-slider"> <div class="col-xs-12 col-lg-6 img-container corporate-white"> <div class="one-one-ratio-img hover-img-container cropped-image one-one no-bg-image" data-hover-target-id="root_container_section_1126639397_c_1899231899_col1_call_out_card" style="background-image: url(''); "> <img class="image zoom-hover-image" src="/content/dam/hershey-corporate/images/innovation/GCIC-StandUp-7.jpg" alt="Factory"/> </div> </div> <div class="generic col-xs-12 col-lg-6 copy-container corporate-white custom-angle tapers-custom-angle"> <div class="generic one-one-ratio"> <div class="ta-center mobile-alignment"> <div class="card-header"> <h2>Consumer-focused Insights</h2> </div> <div class="supporting-text"><p>Learn more about how we use data and a consumer-centered approach to develop everything from new products to new ways to connect with shoppers.<br /> </p> </div>  <div class="generic btn-container"> <div class="primary-btn col-lg-12"> <a class="button animate__animated animate__fast " href="/en_us/home/innovation/consumer-insights.html" aria-label="Read More Consumer-focused Insights" data-hover-source="true" data-hover-target="root_container_section_1126639397_c_1899231899_col1_call_out_card" data-hover-target-class="hover-triggered" style="color: ;"> Read More </a> </div> </div> </div> </div> </div> <input type="hidden" class="parallaxflagcalloutSlider"/> </div> </div> </div> </article> </section></div> <div class="section parbase aem-GridColumn aem-GridColumn--default--12"> <section class="p-x-large corporate-white "> <div class="corporate-white angle-container"></div> <article class=" width-restricted">  <div class="call-out-card section"> <input type="hidden" class="animationflag"/> <div></div> <div class="generic container-fluid"> <div class="cmp-call-out-card card-with-background card-with-right-image row cmp-call-out-card-slider"> <div class="col-xs-12 col-lg-6 img-container core-variant-3-100"> <div class="one-one-ratio-img hover-img-container cropped-image one-one no-bg-image" data-hover-target-id="root_container_section_1126639397_c_col1_call_out_card" style="background-image: url(''); "> <img class="image zoom-hover-image" src="/content/dam/hershey-corporate/images/innovation/CN7A5163.jpg"/> </div> </div> <div class="generic col-xs-12 col-lg-6 copy-container core-variant-3-100 custom-angle tapers-custom-angle"> <div class="generic one-one-ratio"> <div class="ta-center mobile-alignment"> <div class="card-header"> <h2>Our Retail Expertise</h2> </div> <div class="supporting-text"><p>Whether it鈥檚 the in-store experience or the digital shelf, we鈥檝e spent decades learning how to engage shoppers to give them the right product at the right time to bring moments of goodness to their day and unlock growth for our retail partners.</p> </div>  <div class="generic btn-container"> <div class="primary-btn col-lg-12"> <a class="button animate__animated animate__fast " href="/en_us/home/innovation/retail-expertise.html" aria-label="Read More Our Retail Expertise" data-hover-source="true" data-hover-target="root_container_section_1126639397_c_col1_call_out_card" data-hover-target-class="hover-triggered" style="color: ;"> Read More </a> </div> </div> </div> </div> </div> <input type="hidden" class="parallaxflagcalloutSlider"/> </div> </div> </div> </article> </section></div> <div class="section parbase aem-GridColumn aem-GridColumn--default--12"> <section class=" core-primary-3 has-background-img"> <div style="background-image: url(/content/dam/hershey-corporate/images/patterns/reeses-cup-light.svg);" class="core-primary-3 angle-container"></div> <article class=" ">  <div class="call-out-set section"> <link rel="stylesheet" href="/etc.clientlibs/hershey/components/corporates/call-out-set/clientlib-cos-corp-base-theme.lc-e1ba4b6e83dfa90211bcc185099c3196-lc.min.css" type="text/css"> <script src="/etc.clientlibs/hershey/components/corporates/call-out-set/clientlib.lc-9744e4a641bec3e7537ce08b98317cae-lc.min.js"></script>  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tiny-slider/2.9.3/tiny-slider.css"/> <script src="https://cdnjs.cloudflare.com/ajax/libs/tiny-slider/2.9.2/min/tiny-slider.js"></script> <div> <div class="cmp-call-out-set content-desktop " style="background-image: url('')"> <div class="cmp-call-out-set__container"> <div class="row"> <div class="col-xs-12 cmp-call-out-set__title "> <h1 class="ta-center">Related Articles</h1> </div> <div class="col-xs-12 col-lg-4 cmp-call-out-set__item"> <div class="card-item__image "> <img src="/content/dam/hershey-corporate/images/newsroom/blogs/category-management-blog.jpg" alt="Person shopping in store"/> </div> <div class="card-item__content"> <div class="card-item__title"> <a href="/en_us/home/newsroom/blog/category-management-is-evolving-point-heres-what-you-need-to-know-point-.html">Category Management is Evolving. 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We are constantly investing in research that helps us better understand shoppers so that we can assist our retail partners in improving consumer-centric strategies.</p> </p> </div> <div class="underline "></div> </div> </div> <div class="ctaLink_title"> </div> </div> </div> </div> </article> </section></div> <div class="section parbase aem-GridColumn aem-GridColumn--default--12"> <section class="p-medium has-background-img"> <div style="background-image: url(/content/dam/hershey-corporate/images/patterns/pretzels-dark.svg);" class=" angle-container"></div> <article class=" ">  <div class="call-out-card section"> <div></div> <div class="medium-callout"> <div class="cmp-call-out-card medium-card"> <div class="copy-container core-primary-1 has-angle top-left-angle medium-angle-style tapers-custom-angle"> <div class="box-content"> <div class="card-icon ta-center"> </div> <div class="card-header ta-center "> <h2>Industry Leading Innovation</h2> </div> <div class="supporting-text 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