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href="/web/20140701052707/http://semiconwest.org/">Home</a> : SEMICON West TechXPOT North: Driving Automotive Innovation-The Enabling Role of Semiconductor and IC Packaging</div> <div class="region region-content-top"> <div id="block-block-71" class="block block-block first last region-odd even region-count-1 count-6"> <div class="content">  <div class="addthis_toolbox addthis_default_style "> <a class="addthis_button_preferred_1"></a> <a class="addthis_button_preferred_2"></a> <a class="addthis_button_preferred_3"></a> <a class="addthis_button_preferred_4"></a> <a class="addthis_button_compact"></a> </div> <script type="text/javascript"> var addthis_config = addthis_config||{}; addthis_config.data_track_addressbar = false; </script> <script type="text/javascript" src="//web.archive.org/web/20140701052707js_/http://s7.addthis.com/js/300/addthis_widget.js#pubid=djang"></script>  </div> </div>  </div>  <div id="content-area"> <div id="node-11751" class="node node-type-page build-mode-full clearfix"> <div class="content"> <table border="0"> <tbody> <tr> <td> </td> <td></td> </tr> <tr> <td><img src="/web/20140701052707im_/http://semiconwest.org/sites/semiconwest.org/files/data14/images/XPOT%20North_web.gif" width="184" height="57"/></td> <td></td> </tr> <tr> <td> </td> <td></td> </tr> <tr> <td class="text"><strong><span><b>Driving Automotive Innovation-</b><b>The Enabling Role of Semiconductor and IC Packaging</b></span></strong></td> <td></td> </tr> <tr> <td> <p><i>Session Partner: MEPTEC</i></p> </td> <td></td> </tr> <tr> <td> </td> <td></td> </tr> <tr> <td class="orangeHeading"> <p>Wednesday, July 9<br/>1:30pm-3:35pm</p> <p>TechXPOT North Stage, North Hall, Moscone Center</p> </td> <td class="orangeHeading"></td> </tr> <tr> <td> <p><i> </i></p> </td> <td></td> </tr> <tr> <td> <p> </p> <p>Semiconductors are playing a significant role in enabling the sophisticated technology evolution within the automotive sector. The industry has focused on integrating greater intelligence, connectivity, and electronics into today's driving experience. In parallel, the associated semiconductor proliferation is requiring our community to drive innovation for higher performance and increased efficiency. This brings challenges as automotive makers demand rigorous qualification processes, all while maintaining  laser-sharp focus on quality from product design through to production. With features such as infotainment, telematics, electric drivetrains, and self-driving systems poised to become more pervasive options and standard features, the automotive industry is looking to the semiconductor industry to deliver thoroughly reliable and durable technologies. Products emerging in response encompass the most advanced sensors, processors and microcontrollers, and include sophisticated interconnect capabilities. This session will explore the potential for semiconductors in automotive applications, and define ways in which IC packaging can innovate and further evolve to meet the stringent requirements of automobile manufacturers and consumers alike, whose core values ultimately lie in the realm of safety, security and reliability.</p> </td> <td></td> </tr> <tr> <td> <p><i> </i></p> </td> <td></td> </tr> <tr> <td><span class="blueHeading">Speakers</span></td> <td></td> </tr> </tbody> </table> <p> </p> <table border="0"> <tbody> <tr> <td valign="top">1:30pm-1:55pm          </td> <td> <p> </p> <p> </p> </td> <td> <p><strong>Jim Hines</strong></p> <p>Research Director </p> <p>Gartner</p> <p> </p> </td> </tr> <tr> <td></td> <td> </td> <td>  </td> </tr> <tr> <td valign="top">1:55pm-2:20pm</td> <td> <p> </p> <p> </p> </td> <td> <p><strong><a href="/web/20140701052707/http://semiconwest.org/node/13121">Automotive Packaging Trends</a></strong></p> <p> </p> <p><b>Glenn Daves </b><a href="/web/20140701052707/http://semiconwest.org/node/13116">(Biography)</a></p> <p>Director, Packaging Solutions Development </p> <p>Freescale Semiconductor</p> <p> </p> </td> </tr> <tr> <td></td> <td> <p><b> </b></p> </td> <td>   </td> </tr> <tr> <td valign="top">2:20pm-2:45pm</td> <td> <p> </p> </td> <td> <p><strong>Richard McCann</strong><a href="/web/20140701052707/http://semiconwest.org/node/13136"> (Biography)</a></p> <p>U.S. Package Development Manager</p> <p>Analog Devices</p> <p> </p> <p><strong>Mike Zylinski </strong><a href="/web/20140701052707/http://semiconwest.org/node/12331">(Biography)</a></p> <p>Package Development Manager</p> <p>Analog Devices</p> <p> </p> </td> </tr> <tr> <td></td> <td> <p> </p> </td> <td>   </td> </tr> <tr> <td valign="top">2:45pm-3:10pm</td> <td> <p> </p> <p> </p> </td> <td> <p><strong><a href="/web/20140701052707/http://semiconwest.org/node/12746">Package Assessment at Extended Bake Times</a></strong></p> <p> </p> <p><strong>Lance Wright <a href="/web/20140701052707/http://semiconwest.org/node/12736">(Biography)</a></strong></p> <p>Analog Automotive Packaging Development Manager </p> <p>Texas Instruments</p> <p> </p> </td> </tr> <tr> <td></td> <td></td> <td>   </td> </tr> <tr> <td valign="top">3:10pm-3:35pm</td> <td> <p> </p> </td> <td> <p><b>Scott Chen</b></p> <p>Director</p> <p>ASE</p> <p> </p> </td> </tr> <tr> <td></td> <td></td> <td></td> </tr> </tbody> </table> <p> </p> <div> <p> </p> <table border="0"> <tbody> <tr> <td colspan="12"> <p> </p> <p><span class="orangeHeading">How to Register for this Program</span></p> <p> </p> </td> </tr> <tr> <td colspan="7" valign="top"> <h3>Start a New Registration</h3> </td> <td rowspan="2" style="background-color: #ffffff; 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