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href="http://web.archive.org/web/20090701093622/http://twitter.com/omniture" target="_blank">Omniture Updates</a></li> <li><a href="http://web.archive.org/web/20090701093622/http://twitter.com/omniturecare" target="_blank">Omniture ClientCare</a></li> </ul> </div> </div></div> </div> <div class="copy"> <h1 class="top">Online Business Optimization Resources</h1> <div style="border-bottom: 1px solid #cccccc;border-top: 1px solid #cccccc; margin-bottom: 15px;"> <p><a href="http://web.archive.org/web/20090701093622/https://www.omniture.com/applications/response/index.php?page=form&form_id=10&action=newclient" target="_blank">Take the 2009 Search Engine Marketing Readiness Survey now</a>: </p> <ul> <li>Results from over 500 search marketers.</li> <li>Compare your results to your industry and the overall average.</li> <li>Which metrics you should be using to drive revenue.</li> <li>Which SEM tactics are the most effective.</li> </ul> </div> <p>Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals. </p> <h2>Guides</h2> <table id="offer_library" class="data data_wrapped"><tr class="highlight"><td><a href="/web/20090701093622/http://www.omniture.com/offer/397" target="_blank"><img style="float: right" src="/web/20090701093622im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20090701093622/http://www.omniture.com/offer/397" target="_blank">The Interactive Marketing Metrics You Need</a><a id="link_397" onclick="javascript:Effect.Combo_details('397', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_397" class="details_text" style="background-image: url('/web/20090701093622im_/http://www.omniture.com/assets/global/images/sections/resources/08_rebecca_jennings_portrait.jpg'); display: none"><p><strong>Authors</strong><br/>Rebecca Jennings, Analyst, Forrester</p><p><strong>Summary</strong><br/>In a recent Forrester report, Rebecca Jennings noted that with interactive marketing forecast to grow 32% in the US and 17% in Europe, the reliance of marketers on these channels becomes increasingly obvious. But with increased spend comes increased expectations; tracking results through basic measures such as click-throughs won’t be sufficient.</p><p><strong>Duration</strong><br/>0 minutes</p></div></td></tr><tr><td><a href="/web/20090701093622/http://www.omniture.com/offer/376" target="_blank"><img style="float: right" src="/web/20090701093622im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20090701093622/http://www.omniture.com/offer/376" target="_blank">Forrester: Small Web Site Investments That Pay Off</a><a id="link_376" onclick="javascript:Effect.Combo_details('376', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_376" class="details_text" style="background-image: url('/web/20090701093622im_/http://www.omniture.com/assets/global/images/sections/resources/mug_asage.gif'); display: none"><p><strong>Authors</strong><br/>Adele Sage, Analyst, Forrester</p><p><strong>Summary</strong><br/>With an average tenure of barely two years, CMOs are under a lot of pressure to show results quickly. Many marketers want to know which Web projects can give them a big bang for their buck and provide fast results. Luckily, some small Web site projects can yield quick ROI.</p><p><strong>Duration</strong><br/>0 minutes</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701093622/http://www.omniture.com/offer/365" target="_blank"><img style="float: right" src="/web/20090701093622im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20090701093622/http://www.omniture.com/offer/365" target="_blank">Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content</a><a id="link_365" onclick="javascript:Effect.Combo_details('365', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_365" class="details_text" style="background-image: url('/web/20090701093622im_/http://www.omniture.com/assets/global/images/sections/resources/mug_brent.gif'); display: none"><p><strong>Authors</strong><br/>Brent Hieggelke, Vice President of Strategic Marketing, Omniture</p><p><strong>Summary</strong><br/>Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion.</p><p><strong>Duration</strong><br/>0 minutes</p></div></td></tr></table> <p><a href="/web/20090701093622/http://www.omniture.com/resources/guides" class="learn_more_arrow">View all guides</a></p> <h2>Webinars</h2> <table id="offer_library" class="data data_wrapped"><tr class="highlight"><td><a href="/web/20090701093622/http://www.omniture.com/offer/551" target="_blank"><img style="float: right" src="/web/20090701093622im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20090701093622/http://www.omniture.com/offer/551" target="_blank">It's 10pm….Do You Know Who's Watching Your Video? Best Practices to Measure and Monetize Off-site Videos</a><a id="link_551" onclick="javascript:Effect.Combo_details('551', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_551" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video.</p></div></td></tr><tr><td><a href="/web/20090701093622/http://www.omniture.com/offer/552" target="_blank"><img style="float: right" src="/web/20090701093622im_/http://www.omniture.com/assets/en/images/microsites/summit09/001404_summit_breakout_logos_experian.gif"/></a> <a class="title" href="/web/20090701093622/http://www.omniture.com/offer/552" target="_blank">No Magic 8 Ball? Use Testing to Reveal Valuable Customer Insights</a><a id="link_552" onclick="javascript:Effect.Combo_details('552', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_552" class="details_text" style="background-image: url('/web/20090701093622im_/http://www.omniture.com/assets/global/images/sections/resources/mug_lily_chiu.gif'); display: none"><p><strong>Authors</strong><br/>Lily Chiu, Sales Engineer, Omniture</p><p><strong>Summary</strong><br/>In today's economic environment, companies cannot hope that their marketing messages will resonate with an audience. It is becoming less likely that your CMO will 'take a chance' with a new idea. That doesn't mean that you can't experiment, though. Join Lily Chiu and Erik Tarui as they review over 20 tips that you can use to start testing in your organization today.</p><p><strong>Duration</strong><br/>50 minutes</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701093622/http://www.omniture.com/offer/555" target="_blank"><img style="float: right" src="/web/20090701093622im_/http://www.omniture.com/assets/en/images/microsites/summit09/001404_summit_breakout_logos_google.gif"/></a> <a class="title" href="/web/20090701093622/http://www.omniture.com/offer/555" target="_blank">Turbo Charge Your Search Engine Marketing: New Releases & Updates Your SEM Manager Needs to Know About</a><a id="link_555" onclick="javascript:Effect.Combo_details('555', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_555" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Each year the major search engines make updates to their systems that allow Search Engine Marketers to work more effectively and to achieve a higher return on ad spend. At the recent Omniture Summit, we held a panel of the top search engines to hear what new updates and capabilities will be available. Join Google, Yahoo, Microsoft and Omniture as they discuss new functionality that will help you work smarter.</p></div></td></tr></table> <p><a href="/web/20090701093622/http://www.omniture.com/resources/webinars" class="learn_more_arrow">View all webinars</a></p> <h2>Success Stories</h2> <table id="offer_library" class="data data_wrapped"><tr class="highlight"><td><a href="/web/20090701093622/http://www.omniture.com/offer/625" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701093622im_/http://assets.omniture.com/en/images/logos/customers/logo_creditcardscom.gif"/></a> <a class="title" href="/web/20090701093622/http://www.omniture.com/offer/625" target="_blank">CreditCards.com Accurately Measures ROI with Omniture</a><a id="link_625" onclick="javascript:Effect.Combo_details('625', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_625" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>CreditCards.com’s goal was to find a single analytics solution that would accurately manage its vast catalog of paid search terms, measure the number of closed leads, and the dollar value associated with each closed lead. Using Omniture SearchCenter, the company began evaluating which combination of keywords and landing pages were driving the highest value traffic to the CreditCards.com Web site. By using SiteCatalyst, SearchCenter and Discover to analyze and improve the visitor experience, CreditCards.com optimized the budget allocated to search marketing. By leveraging both SearchCenter and SiteCatalyst, CreditCards.com optimized their bids based on actual profit from closed leads that occurred on their partners’ Web sites.</p><p><strong>Industry</strong><br/>financial services</p></div></td></tr><tr><td><a href="/web/20090701093622/http://www.omniture.com/offer/622" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701093622im_/http://assets.omniture.com/en/images/logos/customers/logo_improvementdirect.gif"/></a> <a class="title" href="/web/20090701093622/http://www.omniture.com/offer/622" target="_blank">Improvement Direct Stops the Leaks and Optimizes Site with Omniture Test&Target;</a><a id="link_622" onclick="javascript:Effect.Combo_details('622', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_622" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Improvement Direct selected Omniture Test&Target; for its ability to conduct unlimited A/B and multivariate testing and tie directly into its analytics data. “Test&Target; integrates with our online analytics solution, which is critical to us,” said Brandon Proctor, VP of marketing for Improvement Direct. “The fact that we can segment tests with Test&Target; based on data we collect within SiteCatalyst is huge.”</p><p><strong>Industry</strong><br/>Retail</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701093622/http://www.omniture.com/offer/617" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701093622im_/http://assets.omniture.com/en/images/logos/customers/logo_stubhub.gif"/></a> <a class="title" href="/web/20090701093622/http://www.omniture.com/offer/617" target="_blank">StubHub Sees Response Rates Soar with the Omniture Online Marketing Suite</a><a id="link_617" onclick="javascript:Effect.Combo_details('617', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_617" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>As the world's largest online ticket marketplace, StubHub was successful in driving tens of thousands of visitors to its Web site each day. The company knew it could boost its bottom line by improving conversion rates of those visitors once they arrived at the site. The company also wanted to improve customer loyalty through its email remarketing campaigns. StubHub used several products from the Omniture Online Marketing Suite, including Omniture SiteCatalyst to gain analytical insight into abandoned shopping carts in order to reduce the amount of visitors who dropped out of the purchase process.</p><p><strong>Industry</strong><br/>entertainment</p></div></td></tr></table> <p><a href="/web/20090701093622/http://www.omniture.com/resources/case_studies" class="learn_more_arrow">View all case studies</a></p> </div> </div> <div id="col_left">  <div id="leftNav"> <a class="section_name" href="/web/20090701093622/http://www.omniture.com/en/resources" title="Resources">Resources</a> <div class="top"> </div> <ul> <li><a href="/web/20090701093622/http://www.omniture.com/en/resources/guides" title="Guides">Guides</a> <li><a href="/web/20090701093622/http://www.omniture.com/en/resources/webinars" title="Webinars">Webinars</a> <li><a href="/web/20090701093622/http://www.omniture.com/en/resources/case_studies" title="Success Stories">Success Stories</a> <li><a href="/web/20090701093622/http://www.omniture.com/en/resources/testimonials" title="Testimonials">Testimonials</a> <li><a href="/web/20090701093622/http://www.omniture.com/en/resources/usergroups" title="User Groups">User Groups</a> <li><a href="/web/20090701093622/http://www.omniture.com/en/resources/articles" title="Articles">Articles</a> <li><a href="/web/20090701093622/http://www.omniture.com/en/resources/developer" title="Developer Connection">Developer Connection</a> <li><a href="/web/20090701093622/http://www.omniture.com/en/resources/events" title="Events">Events</a> <li><a href="/web/20090701093622/http://www.omniture.com/en/resources/blogs" title="Blogs">Blogs</a> </ul> <div class="bottom"> </div> </div> </div> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div>   <div id="footer"> <div id="copyright"> Copyright 1996-2009. 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