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} .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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ga('create', 'UA-18009-4', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=8855dad6-3029-4476-9a6a-423344a04200' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=8855dad6-3029-4476-9a6a-423344a04200' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://webmasters.googleblog.com/?hl=en_US'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/'> <h2> Webmaster Central Blog </h2> </a> </div> <div class='header-desc'> Official news on crawling and indexing sites for the Google index </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='580074058977886676' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/06/how-we-fought-webspam-webspam-report.html?hl=en_US' itemprop='url' title='How we fought webspam - Webspam Report 2017'> How we fought webspam - Webspam Report 2017 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, June 28, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p style="padding:0.8em; border-left: 6px solid #A03; background-color:#FEE; color:#000; line-height:1.5em; font-weight:bold">Note: The information in this post may be outdated. See our latest post about <a href="https://webmasters.googleblog.com/2020/07/how-spam-reports-are-used-at-google.html">reporting spam</a>.</p> <div dir="ltr" style="text-align: left;" trbidi="on"> <img height="215" src="https://lh4.googleusercontent.com/lpMw5N0pkNSPf6i-5HUZSbr_w_I6sCSB1iBqz_ehibY6l_yDl4MNeyaJ4_6rkcVEmxpjzMH44_9W4FbOJzXPXNzr_L2QDzlI8rmm1ccHHLEkN8s0q0g7eD-dFMMtt6Of0p9CtUjR" style="border: none; font-family: Arial; font-size: 11pt; text-align: justify; transform: rotate(0rad); white-space: pre-wrap;" width="602" /><br /> <b style="font-weight: normal;"><br /></b> <br /><div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br />We always want to make sure that when you use Google Search to find information, you get the highest quality results. But, we are aware of many bad actors who are trying to manipulate search ranking and profit from it, which is at odds with our core mission: to organize the world's information and make it universally accessible and useful. Over the years, we've devoted a huge effort toward combating abuse and spam on Search. Here's a look at how we fought abuse in 2017.<br /> <br /><br />We call these various types of abuse that violate the <a href="https://support.google.com/webmasters/answer/35769">webmaster guidelines</a> “spam.” Our evaluation indicated that for many years, less than 1 percent of search results users visited are spammy. In the last couple of years, we’ve managed to further reduce this by half. </span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google webspam trends and how we fought webspam in 2017</span></h3> <b style="font-weight: normal;"><br /></b> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">As we continued to improve, spammers also evolved. One of the trends in 2017 was an increase in website hacking—both for spamming search ranking and for spreading malware. Hacked websites are serious threats to users because hackers can take complete control of a site, deface homepages, erase relevant content, or insert malware and harmful code. They may also record keystrokes, stealing login credentials for online banking or financial transactions. In 2017 we focused on reducing this threat, and were able to detect and remove from search results more than 80 percent of these sites. But hacking is not just a spam problem for search users—it affects the owners of websites as well. To help website owners keep their websites safe, we created a <a href="https://learnwebtech.withgoogle.com/">hands-on resource to help webmasters strengthen their websites’ security</a> and revamped our <a href="https://developers.google.com/web/fundamentals/security/hacked/">help resources to help webmasters recover from a hacked website</a>. The guides are available in 19 languages.<br /><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">We’re also recognizing the importance of robust content management systems (CMSs). A large percentage of websites are run on one of several popular CMSs, and subsequently spammers exploited them by finding ways to abuse their provisions for user-generated content, such as posting spam content in comment sections or forums. We’re working closely with many of the providers of popular content management systems like WordPress and Joomla to help them also fight spammers that abuse their forums, comment sections and websites.<br /><br /><br />Another abuse vector is the manipulation of links, which is one of the foundation ranking signals for Search. In 2017 we doubled down our effort in removing <a href="https://support.google.com/webmasters/answer/2604774?hl=en">unnatural links</a> via ranking improvements and scalable manual actions. We have observed a year-over-year reduction of spam links by almost half.<br /> </span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div> <h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;">W</span></span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">orking with users and webmasters for a better web</span></h3> <br /> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">We’re here to listen: Our automated systems are constantly working to detect and block spam. Still, we always welcome hearing from you when something seems … phishy. Last year, we were able to take action on nearly 90,000 <a href="https://www.google.com/webmasters/tools/spamreport?pli=1">user reports</a> of search spam.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">Reporting spam, malware and other issues you find helps us protect the site owner and other searchers from this abuse. You can file a <a href="https://support.google.com/webmasters/answer/93713">spam report</a>, a <a href="https://safebrowsing.google.com/safebrowsing/report_phish/">phishing report</a> or a <a href="//www.google.com/safebrowsing/report_badware/">malware report.</a> We very much appreciate these reports—a big THANK YOU to all of you who submitted them.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">We also actively work with webmasters to maintain the health of the web ecosystem. </span><span style="font-family: Arial, Helvetica, sans-serif;">Last year, we sent 45 million messages to registered website owners via <a href="https://www.google.com/webmasters/tools/">Search Console</a> letting them know about issues we identified with their websites. More than 6 million of these messages are related to <a href="https://support.google.com/webmasters/answer/2604824">manual actions,</a> providing transparency to webmasters so they understand why their sites got manual actions and how to resolve the issue.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Last year, we <a href="https://webmasters.googleblog.com/2017/08/a-sneak-peek-at-two-experimental.html">released a beta version</a> of a new Search Console to a limited number of users and afterwards, to all users of Search Console. We listened to what matters most to the users, and started with popular functionalities such as <a href="https://support.google.com/webmasters/answer/7576553">Search performance</a>, <a href="https://support.google.com/webmasters/answer/7440203">Index Coverage</a> and others. These can help webmasters optimize their websites' Google Search presence more easily.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Through enhanced <a href="https://safebrowsing.google.com/">Safe Browsing</a> protections, we continue to protect more users from bad actors online. In the last year, we have made significant improvements to our safe browsing protection, such as broadening our <a href="https://security.googleblog.com/2017/03/expanding-protection-for-chrome-users.html">protection of macOS devices</a>, enabling <a href="https://www.blog.google/topics/safety-security/new-security-protections-tailored-you/">predictive phishing protection</a> in Chrome, cracked down on <a href="https://security.googleblog.com/2017/12/additional-protections-by-safe-browsing.html">mobile unwanted software</a>, and launched significant improvements to our ability to protect users from <a href="https://blog.chromium.org/2018/01/further-protecting-users-from-deceptive.html">deceptive Chrome extension installation</a>.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">We have a multitude of channels to engage directly with webmasters. We have dedicated team members who meet with webmasters regularly both online and in-person. We conducted more than 250 <a href="https://www.google.com/intl/en/webmasters/connect/#attend-events">online office hours, online events and offline events</a> around the world in more than 60 cities to audiences totaling over 220,000 website owners, webmasters and digital marketers. In addition, our <a href="//g.co/webmasterforum">official support forum</a> has answered a high volume of questions in many languages. Last year, the forum had 63,000 threads generating over 280,000 contributing posts by 100+ <a href="https://topcontributor.withgoogle.com/profiles">Top Contributors</a> globally. For more details, see this <a href="https://webmasters.googleblog.com/2018/05/helping-webmasters-and-content.html">post</a>. Apart from the <a href="https://productforums.google.com/forum/#!forum/webmasters">forums</a>, <a href="https://webmasters.googleblog.com/">blogs</a> and <a href="https://support.google.com/webmasters/answer/7451184">the SEO starter guide</a>, the <a href="https://www.youtube.com/googlewebmasters">Google Webmaster YouTube channel</a> is another channel to find more tips and insights. We launched a new <a href="https://webmasters.googleblog.com/2017/12/the-seo-snippets-video-series.html">SEO snippets</a> video series to help with short and to-the-point answers to specific questions. Be sure to subscribe to the <a href="https://www.youtube.com/googlewebmasters">channel</a>!</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Despite all these improvements, we know we’re not yet done. We’re relentless in our pursue of an abuse-free user experience, and will keep improving our collaboration with the ecosystem to make it happen.</span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b></div> <img height="227" src="https://lh5.googleusercontent.com/Pfgdv2iIS4iWz96Qdnj5pONl1vHFYEdMWdRR2I2tfrwk-MjZm6YmnFf3lOvAiBDi5Fa4vIaDFdJoDe0lbGWfy-WoCTBDNdGFk3dOnZOTjBP1URZzM0yNJII3KJbRDjeYBWRROwni" width="640" /><div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <br /></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Cody Kwok, Principal Engineer</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <p style="padding:0.8em; border-left: 6px solid #A03; background-color:#FEE; color:#000; line-height:1.5em; font-weight:bold">Note: The information in this post may be outdated. See our latest post about <a href="https://webmasters.googleblog.com/2020/07/how-spam-reports-are-used-at-google.html">reporting spam</a>.</p> <div dir="ltr" style="text-align: left;" trbidi="on"> <img height="215" src="https://lh4.googleusercontent.com/lpMw5N0pkNSPf6i-5HUZSbr_w_I6sCSB1iBqz_ehibY6l_yDl4MNeyaJ4_6rkcVEmxpjzMH44_9W4FbOJzXPXNzr_L2QDzlI8rmm1ccHHLEkN8s0q0g7eD-dFMMtt6Of0p9CtUjR" style="border: none; font-family: Arial; font-size: 11pt; text-align: justify; transform: rotate(0rad); white-space: pre-wrap;" width="602" /><br /> <b style="font-weight: normal;"><br /></b> <br /><div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br />We always want to make sure that when you use Google Search to find information, you get the highest quality results. But, we are aware of many bad actors who are trying to manipulate search ranking and profit from it, which is at odds with our core mission: to organize the world's information and make it universally accessible and useful. Over the years, we've devoted a huge effort toward combating abuse and spam on Search. Here's a look at how we fought abuse in 2017.<br /> <br /><br />We call these various types of abuse that violate the <a href="https://support.google.com/webmasters/answer/35769">webmaster guidelines</a> “spam.” Our evaluation indicated that for many years, less than 1 percent of search results users visited are spammy. In the last couple of years, we’ve managed to further reduce this by half. </span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google webspam trends and how we fought webspam in 2017</span></h3> <b style="font-weight: normal;"><br /></b> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">As we continued to improve, spammers also evolved. One of the trends in 2017 was an increase in website hacking—both for spamming search ranking and for spreading malware. Hacked websites are serious threats to users because hackers can take complete control of a site, deface homepages, erase relevant content, or insert malware and harmful code. They may also record keystrokes, stealing login credentials for online banking or financial transactions. In 2017 we focused on reducing this threat, and were able to detect and remove from search results more than 80 percent of these sites. But hacking is not just a spam problem for search users—it affects the owners of websites as well. To help website owners keep their websites safe, we created a <a href="https://learnwebtech.withgoogle.com/">hands-on resource to help webmasters strengthen their websites’ security</a> and revamped our <a href="https://developers.google.com/web/fundamentals/security/hacked/">help resources to help webmasters recover from a hacked website</a>. The guides are available in 19 languages.<br /><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">We’re also recognizing the importance of robust content management systems (CMSs). A large percentage of websites are run on one of several popular CMSs, and subsequently spammers exploited them by finding ways to abuse their provisions for user-generated content, such as posting spam content in comment sections or forums. We’re working closely with many of the providers of popular content management systems like WordPress and Joomla to help them also fight spammers that abuse their forums, comment sections and websites.<br /><br /><br />Another abuse vector is the manipulation of links, which is one of the foundation ranking signals for Search. In 2017 we doubled down our effort in removing <a href="https://support.google.com/webmasters/answer/2604774?hl=en">unnatural links</a> via ranking improvements and scalable manual actions. We have observed a year-over-year reduction of spam links by almost half.<br /> </span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div> <h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Arial, Helvetica, sans-serif;">W</span></span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">orking with users and webmasters for a better web</span></h3> <br /> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">We’re here to listen: Our automated systems are constantly working to detect and block spam. Still, we always welcome hearing from you when something seems … phishy. Last year, we were able to take action on nearly 90,000 <a href="https://www.google.com/webmasters/tools/spamreport?pli=1">user reports</a> of search spam.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif;">Reporting spam, malware and other issues you find helps us protect the site owner and other searchers from this abuse. You can file a <a href="https://support.google.com/webmasters/answer/93713">spam report</a>, a <a href="https://safebrowsing.google.com/safebrowsing/report_phish/">phishing report</a> or a <a href="//www.google.com/safebrowsing/report_badware/">malware report.</a> We very much appreciate these reports—a big THANK YOU to all of you who submitted them.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">We also actively work with webmasters to maintain the health of the web ecosystem. </span><span style="font-family: Arial, Helvetica, sans-serif;">Last year, we sent 45 million messages to registered website owners via <a href="https://www.google.com/webmasters/tools/">Search Console</a> letting them know about issues we identified with their websites. More than 6 million of these messages are related to <a href="https://support.google.com/webmasters/answer/2604824">manual actions,</a> providing transparency to webmasters so they understand why their sites got manual actions and how to resolve the issue.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Last year, we <a href="https://webmasters.googleblog.com/2017/08/a-sneak-peek-at-two-experimental.html">released a beta version</a> of a new Search Console to a limited number of users and afterwards, to all users of Search Console. We listened to what matters most to the users, and started with popular functionalities such as <a href="https://support.google.com/webmasters/answer/7576553">Search performance</a>, <a href="https://support.google.com/webmasters/answer/7440203">Index Coverage</a> and others. These can help webmasters optimize their websites' Google Search presence more easily.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Through enhanced <a href="https://safebrowsing.google.com/">Safe Browsing</a> protections, we continue to protect more users from bad actors online. In the last year, we have made significant improvements to our safe browsing protection, such as broadening our <a href="https://security.googleblog.com/2017/03/expanding-protection-for-chrome-users.html">protection of macOS devices</a>, enabling <a href="https://www.blog.google/topics/safety-security/new-security-protections-tailored-you/">predictive phishing protection</a> in Chrome, cracked down on <a href="https://security.googleblog.com/2017/12/additional-protections-by-safe-browsing.html">mobile unwanted software</a>, and launched significant improvements to our ability to protect users from <a href="https://blog.chromium.org/2018/01/further-protecting-users-from-deceptive.html">deceptive Chrome extension installation</a>.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">We have a multitude of channels to engage directly with webmasters. We have dedicated team members who meet with webmasters regularly both online and in-person. We conducted more than 250 <a href="https://www.google.com/intl/en/webmasters/connect/#attend-events">online office hours, online events and offline events</a> around the world in more than 60 cities to audiences totaling over 220,000 website owners, webmasters and digital marketers. In addition, our <a href="//g.co/webmasterforum">official support forum</a> has answered a high volume of questions in many languages. Last year, the forum had 63,000 threads generating over 280,000 contributing posts by 100+ <a href="https://topcontributor.withgoogle.com/profiles">Top Contributors</a> globally. For more details, see this <a href="https://webmasters.googleblog.com/2018/05/helping-webmasters-and-content.html">post</a>. Apart from the <a href="https://productforums.google.com/forum/#!forum/webmasters">forums</a>, <a href="https://webmasters.googleblog.com/">blogs</a> and <a href="https://support.google.com/webmasters/answer/7451184">the SEO starter guide</a>, the <a href="https://www.youtube.com/googlewebmasters">Google Webmaster YouTube channel</a> is another channel to find more tips and insights. We launched a new <a href="https://webmasters.googleblog.com/2017/12/the-seo-snippets-video-series.html">SEO snippets</a> video series to help with short and to-the-point answers to specific questions. Be sure to subscribe to the <a href="https://www.youtube.com/googlewebmasters">channel</a>!</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Despite all these improvements, we know we’re not yet done. We’re relentless in our pursue of an abuse-free user experience, and will keep improving our collaboration with the ecosystem to make it happen.</span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b></div> <img height="227" src="https://lh5.googleusercontent.com/Pfgdv2iIS4iWz96Qdnj5pONl1vHFYEdMWdRR2I2tfrwk-MjZm6YmnFf3lOvAiBDi5Fa4vIaDFdJoDe0lbGWfy-WoCTBDNdGFk3dOnZOTjBP1URZzM0yNJII3KJbRDjeYBWRROwni" width="640" /><div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <br /></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"> <span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Cody Kwok, Principal Engineer</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:How we fought webspam - Webspam Report 2017&url=https://webmasters.googleblog.com/2018/06/how-we-fought-webspam-webspam-report.html?hl=en_US&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/06/how-we-fought-webspam-webspam-report.html?hl=en_US'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/06/how-we-fought-webspam-webspam-report.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en_US' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/feedback%20and%20communication?hl=en_US' rel='tag'> feedback and communication </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/forums?hl=en_US' rel='tag'> forums </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en_US' rel='tag'> webmaster community </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines?hl=en_US' rel='tag'> webmaster guidelines </a> </span> </div> </div> </div> <div class='post' data-id='5683059925024378064' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/06/introducing-indexing-api-for-job.html?hl=en_US' itemprop='url' title='Introducing the Indexing API for job posting URLs'> Introducing the Indexing API for job posting URLs </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, June 26, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <p> Last June we <a href="https://www.blog.google/products/search/connecting-more-americans-jobs/">launched a job search experience</a> that has since connected tens of millions of job seekers around the world with relevant job opportunities from third party providers across the web. Timely indexing of new job content is critical because many jobs are filled relatively quickly. Removal of expired postings is important because nothing's worse than finding a great job only to discover it's no longer accepting applications. </p> <p> Today we're releasing the <a href="https://developers.google.com/search/apis/indexing-api/">Indexing API</a> to address this problem. This API allows any site owner to directly notify Google when job posting pages are added or removed. This allows Google to schedule job postings for a fresh crawl, which can lead to higher quality user traffic and job applicant satisfaction. Currently, the Indexing API can only be used for job posting pages that include <a href="https://developers.google.com/search/docs/data-types/job-posting">job posting structured data</a>. </p> <p> For websites with many short-lived pages like job postings, the Indexing API keeps job postings fresh in Search results because it allows updates to be pushed individually. This API can be integrated into your job posting flow, allowing high quality job postings to be searchable quickly after publication. In addition, you can check the last time Google received each kind of notification for a given URL. </p> <p> Follow the <a href="https://developers.google.com/search/apis/indexing-api/v3/quickstart">Quickstart</a> guide to see how the Indexing API works. If you have any questions, ask us in the <a href="https://g.co/webmasterhelpforum">Webmaster Help Forum</a>. We look forward to hearing from you! </p> <span class="byline-author">Posted by Zach Clifford, Software Engineer</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <p> Last June we <a href="https://www.blog.google/products/search/connecting-more-americans-jobs/">launched a job search experience</a> that has since connected tens of millions of job seekers around the world with relevant job opportunities from third party providers across the web. Timely indexing of new job content is critical because many jobs are filled relatively quickly. Removal of expired postings is important because nothing's worse than finding a great job only to discover it's no longer accepting applications. </p> <p> Today we're releasing the <a href="https://developers.google.com/search/apis/indexing-api/">Indexing API</a> to address this problem. This API allows any site owner to directly notify Google when job posting pages are added or removed. This allows Google to schedule job postings for a fresh crawl, which can lead to higher quality user traffic and job applicant satisfaction. Currently, the Indexing API can only be used for job posting pages that include <a href="https://developers.google.com/search/docs/data-types/job-posting">job posting structured data</a>. </p> <p> For websites with many short-lived pages like job postings, the Indexing API keeps job postings fresh in Search results because it allows updates to be pushed individually. This API can be integrated into your job posting flow, allowing high quality job postings to be searchable quickly after publication. In addition, you can check the last time Google received each kind of notification for a given URL. </p> <p> Follow the <a href="https://developers.google.com/search/apis/indexing-api/v3/quickstart">Quickstart</a> guide to see how the Indexing API works. If you have any questions, ask us in the <a href="https://g.co/webmasterhelpforum">Webmaster Help Forum</a>. We look forward to hearing from you! </p> <span class="byline-author">Posted by Zach Clifford, Software Engineer</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Introducing the Indexing API for job posting URLs&url=https://webmasters.googleblog.com/2018/06/introducing-indexing-api-for-job.html?hl=en_US&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/06/introducing-indexing-api-for-job.html?hl=en_US'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/06/introducing-indexing-api-for-job.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/API?hl=en_US' rel='tag'> API </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/job%20search?hl=en_US' rel='tag'> job search </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/search%20results?hl=en_US' rel='tag'> search results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/structured%20data?hl=en_US' rel='tag'> structured data </a> </span> </div> </div> </div> <div class='post' data-id='8385281410643633931' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/06/new-url-inspection-tool-more-in-search.html?hl=en_US' itemprop='url' title='New URL inspection tool & more in Search Console'> New URL inspection tool & more in Search Console </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, June 25, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <p>A few months ago, we introduced the <a href="https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html">new Search Console</a>. Here are some updates on how it's progressing. </p> <h3>Welcome "URL inspection" tool </h3> <p>One of our most common user requests in Search Console is for more details on how Google Search sees a specific URL. We listened, and today we've started launching a new tool, “<a href="https://support.google.com/webmasters/answer/9012289">URL inspection</a>,” to provide these details so Search becomes more transparent. The URL Inspection tool provides detailed <a href="https://support.google.com/webmasters/answer/70897">crawl, index, and serving information</a> about your pages, directly from the Google index.</p> <p>Enter a URL that you own to learn the last crawl date and status, any crawling or indexing errors, and the canonical URL for that page. If the page was successfully indexed, you can see information and status about any enhancements we found on the page, such as linked AMP version or rich results like Recipes and Jobs. </p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMtyY5DJWL8aGYTkzARo5ZVGCg_F_wpNtnWK5QpjtN_GBkfNd4i8EwFG3l6E3chyOAKhfix6xk6h-Hz-AFF2iqvWILN3y9xJCUcgnymq4GEwzhOr5cB0Hhnxn1p-NrG74_c83X/s1600/01_submitted_and_indexed%25402x.png" imageanchor="1" ><img border="0" data-original-height="1600" data-original-width="1205" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMtyY5DJWL8aGYTkzARo5ZVGCg_F_wpNtnWK5QpjtN_GBkfNd4i8EwFG3l6E3chyOAKhfix6xk6h-Hz-AFF2iqvWILN3y9xJCUcgnymq4GEwzhOr5cB0Hhnxn1p-NrG74_c83X/s400/01_submitted_and_indexed%25402x.png" width="301" /></a> <br> <i>URL is indexed with valid AMP enhancement</i> </p> <p>If a page isn't indexed, you can learn why. The new report includes information about <a href="https://support.google.com/webmasters/answer/93710">noindex robots meta tags</a> and Google's canonical URL for the page.</p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDaOLmviJM5xVeY6jgUzhbDL5aF-TB2PwYHQ9VlWlkcO3XcfmHCXl_pp58abuOO1IjUVmSG8NoU74dyJ2PFprhKTuLeUfIkPqYBi4SNKI08J5_vnZeCLT3iXmaA0EEC809dTPm/s1600/02_submitted_URL_marked_noindex%25402x.png" imageanchor="1" ><img border="0" data-original-height="1600" data-original-width="864" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDaOLmviJM5xVeY6jgUzhbDL5aF-TB2PwYHQ9VlWlkcO3XcfmHCXl_pp58abuOO1IjUVmSG8NoU74dyJ2PFprhKTuLeUfIkPqYBi4SNKI08J5_vnZeCLT3iXmaA0EEC809dTPm/s400/02_submitted_URL_marked_noindex%25402x.png" width="216" /></a> <br> <i>URL is not indexed due to ‘noindex’ meta tag in the HTML</i> </p> <p>A single click can take you to the issue report showing all other pages affected by the same issue to help you track down and fix common bugs.</p> <p>We hope that the URL Inspection tool will help you debug issues with new or existing pages in the Google Index. We began rolling it out today; it will become available to all users in the coming weeks. </p> <h3>More exciting updates</h3> <p>In addition to the launch of URL inspection, we have a few more features and reports we recently launched to the new Search Console:</p> <ul><li><b>Sixteen months of traffic data</b>: The <a href="https://developers.google.com/webmaster-tools/search-console-api-original/v3/searchanalytics">Search Analytics API</a> now returns 16 months of data, just like the <a href="https://support.google.com/webmasters/answer/7576553">Performance report</a>. </li> <li><b>Recipe report</b>: The <a href="https://support.google.com/webmasters/answer/7552505">Recipe report</a> help you fix structured data issues affecting recipes rich results. Use our <a href="https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html">task-oriented interface</a> to test and validate your fixes; we will keep you informed on your progress using messages.</li> <li><b>New Search Appearance filters in Search Analytics</b>: The <a href="https://support.google.com/webmasters/answer/7576553">performance</a> report now gives you more visibility on new search appearance results, including <a href="https://support.google.com/webmasters/answer/6211428">Web Light</a> and <a href="https://developer.android.com/topic/google-play-instant/">Google Play Instant</a> results.</li></ul> <h3>Thank you for your feedback</h3> <p>We are constantly reading your feedback, conducting surveys, and monitoring usage statistics of the new Search Console. We are happy to see so many of you using the new <a href="https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html#enhance">issue validation flow</a> in Index Coverage and the AMP report. We notice that issues tend to get fixed quicker when you use these tools. We also see that you appreciate the updates on the validation process that we provide by email or on the validation details page.</p> <p>We want to thank everyone who provided feedback: it has helped us improve our flows and fix bugs on our side. </p> <h3>More to come</h3> <p>The new Search Console is still beta, but it's adding features and reports every month. Please keep sharing your feedback through the various channels and let us know how we're doing.</p> <br> <span class="byline-author">Posted by Roman Kecher and Sion Schori - Search Console engineers</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <p>A few months ago, we introduced the <a href="https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html">new Search Console</a>. Here are some updates on how it's progressing. </p> <h3>Welcome "URL inspection" tool </h3> <p>One of our most common user requests in Search Console is for more details on how Google Search sees a specific URL. We listened, and today we've started launching a new tool, “<a href="https://support.google.com/webmasters/answer/9012289">URL inspection</a>,” to provide these details so Search becomes more transparent. The URL Inspection tool provides detailed <a href="https://support.google.com/webmasters/answer/70897">crawl, index, and serving information</a> about your pages, directly from the Google index.</p> <p>Enter a URL that you own to learn the last crawl date and status, any crawling or indexing errors, and the canonical URL for that page. If the page was successfully indexed, you can see information and status about any enhancements we found on the page, such as linked AMP version or rich results like Recipes and Jobs. </p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMtyY5DJWL8aGYTkzARo5ZVGCg_F_wpNtnWK5QpjtN_GBkfNd4i8EwFG3l6E3chyOAKhfix6xk6h-Hz-AFF2iqvWILN3y9xJCUcgnymq4GEwzhOr5cB0Hhnxn1p-NrG74_c83X/s1600/01_submitted_and_indexed%25402x.png" imageanchor="1" ><img border="0" data-original-height="1600" data-original-width="1205" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMtyY5DJWL8aGYTkzARo5ZVGCg_F_wpNtnWK5QpjtN_GBkfNd4i8EwFG3l6E3chyOAKhfix6xk6h-Hz-AFF2iqvWILN3y9xJCUcgnymq4GEwzhOr5cB0Hhnxn1p-NrG74_c83X/s400/01_submitted_and_indexed%25402x.png" width="301" /></a> <br> <i>URL is indexed with valid AMP enhancement</i> </p> <p>If a page isn't indexed, you can learn why. The new report includes information about <a href="https://support.google.com/webmasters/answer/93710">noindex robots meta tags</a> and Google's canonical URL for the page.</p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDaOLmviJM5xVeY6jgUzhbDL5aF-TB2PwYHQ9VlWlkcO3XcfmHCXl_pp58abuOO1IjUVmSG8NoU74dyJ2PFprhKTuLeUfIkPqYBi4SNKI08J5_vnZeCLT3iXmaA0EEC809dTPm/s1600/02_submitted_URL_marked_noindex%25402x.png" imageanchor="1" ><img border="0" data-original-height="1600" data-original-width="864" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDaOLmviJM5xVeY6jgUzhbDL5aF-TB2PwYHQ9VlWlkcO3XcfmHCXl_pp58abuOO1IjUVmSG8NoU74dyJ2PFprhKTuLeUfIkPqYBi4SNKI08J5_vnZeCLT3iXmaA0EEC809dTPm/s400/02_submitted_URL_marked_noindex%25402x.png" width="216" /></a> <br> <i>URL is not indexed due to ‘noindex’ meta tag in the HTML</i> </p> <p>A single click can take you to the issue report showing all other pages affected by the same issue to help you track down and fix common bugs.</p> <p>We hope that the URL Inspection tool will help you debug issues with new or existing pages in the Google Index. We began rolling it out today; it will become available to all users in the coming weeks. </p> <h3>More exciting updates</h3> <p>In addition to the launch of URL inspection, we have a few more features and reports we recently launched to the new Search Console:</p> <ul><li><b>Sixteen months of traffic data</b>: The <a href="https://developers.google.com/webmaster-tools/search-console-api-original/v3/searchanalytics">Search Analytics API</a> now returns 16 months of data, just like the <a href="https://support.google.com/webmasters/answer/7576553">Performance report</a>. </li> <li><b>Recipe report</b>: The <a href="https://support.google.com/webmasters/answer/7552505">Recipe report</a> help you fix structured data issues affecting recipes rich results. Use our <a href="https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html">task-oriented interface</a> to test and validate your fixes; we will keep you informed on your progress using messages.</li> <li><b>New Search Appearance filters in Search Analytics</b>: The <a href="https://support.google.com/webmasters/answer/7576553">performance</a> report now gives you more visibility on new search appearance results, including <a href="https://support.google.com/webmasters/answer/6211428">Web Light</a> and <a href="https://developer.android.com/topic/google-play-instant/">Google Play Instant</a> results.</li></ul> <h3>Thank you for your feedback</h3> <p>We are constantly reading your feedback, conducting surveys, and monitoring usage statistics of the new Search Console. We are happy to see so many of you using the new <a href="https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html#enhance">issue validation flow</a> in Index Coverage and the AMP report. We notice that issues tend to get fixed quicker when you use these tools. We also see that you appreciate the updates on the validation process that we provide by email or on the validation details page.</p> <p>We want to thank everyone who provided feedback: it has helped us improve our flows and fix bugs on our side. </p> <h3>More to come</h3> <p>The new Search Console is still beta, but it's adding features and reports every month. Please keep sharing your feedback through the various channels and let us know how we're doing.</p> <br> <span class="byline-author">Posted by Roman Kecher and Sion Schori - Search Console engineers</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:New URL inspection tool & more in Search Console&url=https://webmasters.googleblog.com/2018/06/new-url-inspection-tool-more-in-search.html?hl=en_US&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/06/new-url-inspection-tool-more-in-search.html?hl=en_US'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/06/new-url-inspection-tool-more-in-search.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/crawling%20and%20indexing?hl=en_US' rel='tag'> crawling and indexing </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20results?hl=en_US' rel='tag'> rich results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/search%20console?hl=en_US' rel='tag'> search console </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=en_US' rel='tag'> webmaster tools </a> </span> </div> </div> </div> <div class='post' data-id='6859490369591247253' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/06/google-search-at-io-2018.html?hl=en_US' itemprop='url' title='Google Search at I/O 2018'> Google Search at I/O 2018 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, June 07, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: left;"> With the eleventh annual <a href="https://events.google.com/io/" style="font-weight: normal;">Google I/O</a><span style="font-weight: normal;"> wrapped up, it’s a great time to reflect on some of the highlights.</span></div> <div style="text-align: left;"> <span style="font-weight: normal;"><br /></span></div> <h3 style="text-align: left;"> What we did at I/O</h3> <br /> The event was a wonderful way to meet many great people from various communities across the globe, exchange ideas, and gather feedback. Besides many great <a href="https://www.youtube.com/watch?v=FglWLLA4g-s">web sessions</a>, <a href="https://codelabs.developers.google.com/codelabs/structured-data/index.html?index=..%2F..%2Findex#0">codelabs</a>, and office hours <a href="https://www.google.com/webmasters/connect/">we</a> shared a few things with the community in two sessions specific to Search:<br /> <br /> <br /> <ul style="text-align: left;"> <li><a href="https://www.youtube.com/watch?v=PFwUbgvpdaQ">Deliver search-friendly JavaScript-powered websites</a> with John Mueller and Tom Greenaway</li> <li><a href="https://www.youtube.com/watch?v=NO-sdBzb1Hc">Build a successful web presence with Google Search</a> with Mariya Moeva and John Mueller</li> </ul> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Nyh3QL_qWT6SaVeulMMYrlfWWhwsFDfeHiPLa73U85olQpHzJTFhry8zCUn7GRt1IPZ2bf0fqOkDQVM_ojjNHdaiAhYsIUti98UmiWO12mPHvxFrsAOiTB5ukbzB1kvkpaik/s1600/image1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="901" data-original-width="1600" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Nyh3QL_qWT6SaVeulMMYrlfWWhwsFDfeHiPLa73U85olQpHzJTFhry8zCUn7GRt1IPZ2bf0fqOkDQVM_ojjNHdaiAhYsIUti98UmiWO12mPHvxFrsAOiTB5ukbzB1kvkpaik/s400/image1.png" width="400" /></a></div> <br /> The sessions included the launch of JavaScript error reporting in the <a href="https://www.google.com/webmasters/tools/mobile-friendly/">Mobile Friendly Test tool</a>, dynamic rendering (we will discuss this in more detail in a future post), and an explanation of how CMS can use the Indexing and Search Console APIs to provide users with insights. For example, Wix lets their users <a href="https://youtu.be/FBG3-pwMFxU?t=1m22s">submit their homepage to the index</a> and see it in Search results instantly, and Squarespace created a <a href="https://support.squarespace.com/hc/en-us/articles/360001014647" rel="nofollow">Google Search keywords report</a> to help webmasters understand what prospective users search for.<br /> <br /> During the event, we also presented the <a href="http://search.google.com/search-console">new Search Console</a> in the Sandbox area for people to try and were happy to get a lot of positive feedback, from people being excited about the <a href="https://support.google.com/webmasters/answer/7450883">AMP Status report</a> to others exploring how to improve their content for Search.<br /> <br /> <h3 style="text-align: left;"> Hands-on codelabs, case studies and more</h3> <br /> We presented the <a href="https://codelabs.developers.google.com/codelabs/structured-data/index.html?index=..%2F..%2Findex#0">Structured Data Codelab</a> that walks you through adding and <a href="https://search.google.com/structured-data/testing-tool/u/0/">testing structured data</a>. We were really happy to see that it ended up being one of the top 20 codelabs by completions at I/O. If you want to learn more about the benefits of using Structured Data, check out our <a href="https://developers.google.com/search/case-studies/">case studies</a>.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2h3LDlEQVI86qRaO-8nVDicy0wJsqS4BlQ9Rw2N6Had2HIvBxaXAx_YFT7CbGBZLhMFKL6xqP7YdNT4EYdXJO-H28wl_AiwDpaWHzq8o1PDVK0o6DNciZvo4I_VdDPt5IFici/s1600/image2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1201" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2h3LDlEQVI86qRaO-8nVDicy0wJsqS4BlQ9Rw2N6Had2HIvBxaXAx_YFT7CbGBZLhMFKL6xqP7YdNT4EYdXJO-H28wl_AiwDpaWHzq8o1PDVK0o6DNciZvo4I_VdDPt5IFici/s400/image2.png" width="400" /></a></div> <br /> <br /> During the in-person office hours we saw a lot of interest around HTTPS, <a href="https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html">mobile-first indexing</a>, AMP, and many other topics. The in-person Office Hours were a wonderful addition to our monthly <a href="https://www.google.com/webmasters/connect/#attend-events">Webmaster Office Hours hangout</a>. The questions and comments will help us adjust our documentation and tools by making them clearer and easier to use for everyone.<br /> <br /> <h3 style="text-align: left;"> Highlights and key takeaways</h3> <br /> We also repeated a few key points that web developers should have an eye on when building websites, such as:<br /> <br /> <br /> <ul style="text-align: left;"> <li>Indexing and rendering don’t happen at the same time. We may defer the rendering to a later point in time.</li> <li>Make sure the content you want in Search has metadata, correct HTTP statuses, and the intended canonical tag.</li> <li>Hash-based routing (URLs with "#") should be deprecated in favour of the JavaScript History API in Single Page Apps.</li> <li>Links should have an href attribute pointing to a URL, so Googlebot can follow the links properly.</li> </ul> <br /> Make sure to <a href="https://www.youtube.com/watch?v=PFwUbgvpdaQ">watch this talk</a> for more on indexing, dynamic rendering and troubleshooting your site. If you wanna learn more about things to do as a CMS developer or theme author or Structured Data, <a href="https://www.youtube.com/watch?v=NO-sdBzb1Hc">watch this talk</a>.<br /> <br /> We were excited to meet some of you at I/O as well as the <a href="https://events.google.com/io/extended/">global I/O extended events</a> and share the latest developments in Search. To stay in touch, join the <a href="https://productforums.google.com/forum/#!forum/webmasters">Webmaster Forum</a> or follow us on <a href="https://twitter.com/googlewmc" rel="nofollow">Twitter</a>, <a href="https://plus.google.com/+googlewebmasters">Google+</a>, and <a href="https://www.youtube.com/user/GoogleWebmasterHelp">YouTube</a>.<br /> <br />  <span class="byline-author">Posted by Martin Splitt, Webmaster Trends Analyst</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: left;"> With the eleventh annual <a href="https://events.google.com/io/" style="font-weight: normal;">Google I/O</a><span style="font-weight: normal;"> wrapped up, it’s a great time to reflect on some of the highlights.</span></div> <div style="text-align: left;"> <span style="font-weight: normal;"><br /></span></div> <h3 style="text-align: left;"> What we did at I/O</h3> <br /> The event was a wonderful way to meet many great people from various communities across the globe, exchange ideas, and gather feedback. Besides many great <a href="https://www.youtube.com/watch?v=FglWLLA4g-s">web sessions</a>, <a href="https://codelabs.developers.google.com/codelabs/structured-data/index.html?index=..%2F..%2Findex#0">codelabs</a>, and office hours <a href="https://www.google.com/webmasters/connect/">we</a> shared a few things with the community in two sessions specific to Search:<br /> <br /> <br /> <ul style="text-align: left;"> <li><a href="https://www.youtube.com/watch?v=PFwUbgvpdaQ">Deliver search-friendly JavaScript-powered websites</a> with John Mueller and Tom Greenaway</li> <li><a href="https://www.youtube.com/watch?v=NO-sdBzb1Hc">Build a successful web presence with Google Search</a> with Mariya Moeva and John Mueller</li> </ul> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Nyh3QL_qWT6SaVeulMMYrlfWWhwsFDfeHiPLa73U85olQpHzJTFhry8zCUn7GRt1IPZ2bf0fqOkDQVM_ojjNHdaiAhYsIUti98UmiWO12mPHvxFrsAOiTB5ukbzB1kvkpaik/s1600/image1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="901" data-original-width="1600" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Nyh3QL_qWT6SaVeulMMYrlfWWhwsFDfeHiPLa73U85olQpHzJTFhry8zCUn7GRt1IPZ2bf0fqOkDQVM_ojjNHdaiAhYsIUti98UmiWO12mPHvxFrsAOiTB5ukbzB1kvkpaik/s400/image1.png" width="400" /></a></div> <br /> The sessions included the launch of JavaScript error reporting in the <a href="https://www.google.com/webmasters/tools/mobile-friendly/">Mobile Friendly Test tool</a>, dynamic rendering (we will discuss this in more detail in a future post), and an explanation of how CMS can use the Indexing and Search Console APIs to provide users with insights. For example, Wix lets their users <a href="https://youtu.be/FBG3-pwMFxU?t=1m22s">submit their homepage to the index</a> and see it in Search results instantly, and Squarespace created a <a href="https://support.squarespace.com/hc/en-us/articles/360001014647" rel="nofollow">Google Search keywords report</a> to help webmasters understand what prospective users search for.<br /> <br /> During the event, we also presented the <a href="http://search.google.com/search-console">new Search Console</a> in the Sandbox area for people to try and were happy to get a lot of positive feedback, from people being excited about the <a href="https://support.google.com/webmasters/answer/7450883">AMP Status report</a> to others exploring how to improve their content for Search.<br /> <br /> <h3 style="text-align: left;"> Hands-on codelabs, case studies and more</h3> <br /> We presented the <a href="https://codelabs.developers.google.com/codelabs/structured-data/index.html?index=..%2F..%2Findex#0">Structured Data Codelab</a> that walks you through adding and <a href="https://search.google.com/structured-data/testing-tool/u/0/">testing structured data</a>. We were really happy to see that it ended up being one of the top 20 codelabs by completions at I/O. If you want to learn more about the benefits of using Structured Data, check out our <a href="https://developers.google.com/search/case-studies/">case studies</a>.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2h3LDlEQVI86qRaO-8nVDicy0wJsqS4BlQ9Rw2N6Had2HIvBxaXAx_YFT7CbGBZLhMFKL6xqP7YdNT4EYdXJO-H28wl_AiwDpaWHzq8o1PDVK0o6DNciZvo4I_VdDPt5IFici/s1600/image2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1201" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2h3LDlEQVI86qRaO-8nVDicy0wJsqS4BlQ9Rw2N6Had2HIvBxaXAx_YFT7CbGBZLhMFKL6xqP7YdNT4EYdXJO-H28wl_AiwDpaWHzq8o1PDVK0o6DNciZvo4I_VdDPt5IFici/s400/image2.png" width="400" /></a></div> <br /> <br /> During the in-person office hours we saw a lot of interest around HTTPS, <a href="https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html">mobile-first indexing</a>, AMP, and many other topics. The in-person Office Hours were a wonderful addition to our monthly <a href="https://www.google.com/webmasters/connect/#attend-events">Webmaster Office Hours hangout</a>. The questions and comments will help us adjust our documentation and tools by making them clearer and easier to use for everyone.<br /> <br /> <h3 style="text-align: left;"> Highlights and key takeaways</h3> <br /> We also repeated a few key points that web developers should have an eye on when building websites, such as:<br /> <br /> <br /> <ul style="text-align: left;"> <li>Indexing and rendering don’t happen at the same time. We may defer the rendering to a later point in time.</li> <li>Make sure the content you want in Search has metadata, correct HTTP statuses, and the intended canonical tag.</li> <li>Hash-based routing (URLs with "#") should be deprecated in favour of the JavaScript History API in Single Page Apps.</li> <li>Links should have an href attribute pointing to a URL, so Googlebot can follow the links properly.</li> </ul> <br /> Make sure to <a href="https://www.youtube.com/watch?v=PFwUbgvpdaQ">watch this talk</a> for more on indexing, dynamic rendering and troubleshooting your site. If you wanna learn more about things to do as a CMS developer or theme author or Structured Data, <a href="https://www.youtube.com/watch?v=NO-sdBzb1Hc">watch this talk</a>.<br /> <br /> We were excited to meet some of you at I/O as well as the <a href="https://events.google.com/io/extended/">global I/O extended events</a> and share the latest developments in Search. To stay in touch, join the <a href="https://productforums.google.com/forum/#!forum/webmasters">Webmaster Forum</a> or follow us on <a href="https://twitter.com/googlewmc" rel="nofollow">Twitter</a>, <a href="https://plus.google.com/+googlewebmasters">Google+</a>, and <a href="https://www.youtube.com/user/GoogleWebmasterHelp">YouTube</a>.<br /> <br />  <span class="byline-author">Posted by Martin Splitt, Webmaster Trends Analyst</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Google Search at I/O 2018&url=https://webmasters.googleblog.com/2018/06/google-search-at-io-2018.html?hl=en_US&via=googlewmc'> <img alt='Share on Twitter' height='24' 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</a> <span dir='ltr'> 33 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/summit?hl=en_US'> summit </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/TLDs?hl=en_US'> TLDs </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/url%20removals?hl=en_US'> url removals </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/UX?hl=en_US'> UX </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/verification?hl=en_US'> verification </a> <span dir='ltr'> 8 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/video?hl=en_US'> video </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en_US'> webmaster community </a> <span dir='ltr'> 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/?hl=en_US'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/?hl=en_US'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/?hl=en_US'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/?hl=en_US'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/?hl=en_US'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/?hl=en_US'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/?hl=en_US'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' 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