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href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/icon/" target="_blank"><img src="/web/20160702121620im_/http://youradchoices.ca/wp-content/uploads/2015/08/SmallBusiness_728x90_EN-500w.png" width="500"></a></div> </div> </div> <div class="clear"></div> <div id="navigation"> <div id="mainmenu-cont" class="menu-main-navigation-container"><ul id="menu-main-navigation" class="dropmenu main-menu"><li id="menu-item-253" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-253"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/understanding-online-advertising/">About Online Advertising</a></li><li id="menu-item-200" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-200"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/choices/">Opt-Out Tool</a><ul class="sub-menu"> <li id="menu-item-1782" class="menu-item menu-item-type-post_type 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current_page_ancestor menu-item-has-children menu-item-113"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/how-companies-can-participate/">Registration Info</a><ul class="sub-menu"> <li id="menu-item-201" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-201"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/the-principles/">The Principles</a> <ul class="sub-menu"> <li id="menu-item-731" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-731"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/how-companies-can-participate/first-parties/">First Parties</a></li> <li id="menu-item-755" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-755"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/how-companies-can-participate/third-parties/">Third Parties</a></li> <li id="menu-item-753" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-753"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/how-companies-can-participate/service-providers/">Service Providers</a></li> </ul></li> <li id="menu-item-844" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-844"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/key-program-components/">Program Components</a> <ul class="sub-menu"> <li id="menu-item-256" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-256"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/how-companies-can-participate/">4 Steps to Join</a></li> <li id="menu-item-570" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-570"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/how-companies-can-participate/company-faq/">Company FAQ</a></li> <li id="menu-item-1703" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1703"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/welcome-kit/">Participant Welcome Kit</a></li> <li id="menu-item-944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-944"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/inventory-submission-form/">Donate Ad Inventory</a></li> <li id="menu-item-913" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-913"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/webinars-newsletter/">Webinars &#038; Newsletter</a></li> </ul></li> <li id="menu-item-254" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-163 current_page_item menu-item-254"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/register/">Registration Form</a></li></ul></li><li id="menu-item-112" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-112"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/accountability/">Complaints</a></li><li id="menu-item-255" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-255"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/faq/">FAQ</a></li><li id="menu-item-1126" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1126"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/about-the-daac/">About DAAC</a><ul class="sub-menu"> <li id="menu-item-1696" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1696"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/news/">News</a></li></ul></li></ul></div> <select class="selectnav"><option value="/">Select Page</option><option value="http://youradchoices.ca/understanding-online-advertising/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-253">About Online Advertising</option><option value="http://youradchoices.ca/choices/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-200">Opt-Out Tool</option><option value="http://youradchoices.ca/choices/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1782">&mdash; Opt-Out Tool</option><option value="http://youradchoices.ca/help/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-727">&mdash; Opt-Out Page Help</option><option value="http://youradchoices.ca/choices/protect-my-choices/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-211">&mdash; Protect My Choices</option><option value="http://youradchoices.ca/participating-companies/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-193">Participating Companies</option><option value="http://youradchoices.ca/how-companies-can-participate/" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-113">Registration Info</option><option value="http://youradchoices.ca/the-principles/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-201">&mdash; The Principles</option><option value="http://youradchoices.ca/how-companies-can-participate/first-parties/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-731">&mdash; &mdash; First Parties</option><option value="http://youradchoices.ca/how-companies-can-participate/third-parties/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-755">&mdash; &mdash; Third Parties</option><option value="http://youradchoices.ca/how-companies-can-participate/service-providers/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-753">&mdash; &mdash; Service Providers</option><option value="http://youradchoices.ca/key-program-components/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-844">&mdash; Program Components</option><option value="http://youradchoices.ca/how-companies-can-participate/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-256">&mdash; &mdash; 4 Steps to Join</option><option value="http://youradchoices.ca/how-companies-can-participate/company-faq/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-570">&mdash; &mdash; Company FAQ</option><option value="http://youradchoices.ca/welcome-kit/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1703">&mdash; &mdash; Participant Welcome Kit</option><option value="http://youradchoices.ca/inventory-submission-form/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-944">&mdash; &mdash; Donate Ad Inventory</option><option value="http://youradchoices.ca/webinars-newsletter/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-913">&mdash; &mdash; Webinars &#038; Newsletter</option><option value="http://youradchoices.ca/register/" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-163 current_page_item menu-item-254">&mdash; Registration Form</option><option value="http://youradchoices.ca/accountability/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-112">Complaints</option><option value="http://youradchoices.ca/faq/" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-255">FAQ</option><option value="http://youradchoices.ca/about-the-daac/" class="menu-item menu-item-type-post_type 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class="sixteen columns"> <div id="page-title"> <h1> Company Registration Page </h1> <div id="bolded-line"></div> </div> </div> </div> <!-- 960 Container End --> <!-- Page Title End --> <!-- 960 Container --> <div class="container"> <!-- Blog Posts ================================================== --> <div class="twelve columns tooltips "> <!-- Post --> <div class="post post-163 page type-page status-publish hentry" id="post-163"> <p>A prominent feature of the Canadian, U.S., and other global AdChoices programs, is the call for companies engaged in online interest-based advertising to clearly inform consumers about data collection and use practices through enhanced notice. This enhanced notice may be provided via our recognizable blue triangular &#8220;i&#8221; icon (see example below).<br/> <img title="" class="alignnone size-full wp-image-38" src="/web/20160702121620im_/http://youradchoices.ca/wp-content/uploads/2014/12/icon_enhanced_notice.jpg" alt="The Icon" width="69" height="78" align="left" hspace="50" vspace="50" style="padding-top: 25px; padding-right: 20px; padding-bottom: 20px;"/></p> <p>Companies participating in the program may use the icon and one of the approved phrasings to represent adherence to the AdChoices program&#8217;s principles, and as a means for providing notice and transparency of online interest-based advertising practices.</p> <p>The word phrases that may accompany the icon in Canada are &#8220;<strong>AdChoices</strong>&#8221; in English or &#8220;<strong>Choix de pub</strong>&#8221; in French.</p> <p>Please also reference the DAAC&#8217;s <a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/files/CanadianAdMarkerCreativeGuidelines.pdf" target="_blank">Ad Marker Creative Guidelines</a> which governs the use of the icon in Canada.<br/> &nbsp;</p> <h2>Icon Licensing Fees</h2> <p>If your company has already registered and paid for use of the icon through the U.S. program, the annual fee to use the icon in Canada is <strong>$2,500 USD</strong>. <a href="https://web.archive.org/web/20160702121620/http://www.aboutads.info/canadian-licensing-page" target="_blank">Fill out this addendum form</a> instead of the registration form below to speed up the process.</p> <p>If your company is active <strong>only in Canada</strong>, and <strong>has not</strong> registered through the U.S. program, the annual fee to acquire the icon for use in Canada is <strong>$6,500 USD</strong>. Please continue to fill out the registration form below.</p> <p>Exchange rates are calculated on the day of the invoice.<br/> &nbsp;</p> <h2>Opt-Out Tool Fees</h2> <p>Companies can also register to be listed on the consumer <a href="/web/20160702121620/http://youradchoices.ca/choices">opt-out tool</a>. A separate fee of <strong>$13,500 USD</strong> (<strong>$4,000 USD</strong> for Canadian-only companies) is required. Companies will be given further information about how to be part of the tool once the registration form below is filled out.</p> <p>Companies who have already registered and paid to be listed on the opt-out mechanism via the U.S. self-regulatory program do not have to pay any additional fees.<br/> &nbsp;</p> <h2>Registration &#038; Follow-up Process</h2> <p>After registering through this site, a representative from the DAAC will contact the business contact indicated in the form below. Delivery and use of the icon will be contingent on the execution of an agreement and receipt of payment. All fees need to be renewed annually, based on a rolling calendar.<br/> &nbsp;</p> <h2>Registration Form</h2> <p><div role="form" class="wpcf7" id="wpcf7-f580-p163-o1" lang="en-US" dir="ltr"> <div class="screen-reader-response"></div> <form action="/web/20160702121620/http://youradchoices.ca/register/#wpcf7-f580-p163-o1" method="post" class="wpcf7-form" novalidate="novalidate"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="580"/> <input type="hidden" name="_wpcf7_version" value="4.4.2"/> <input type="hidden" name="_wpcf7_locale" value="en_US"/> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f580-p163-o1"/> <input type="hidden" name="_wpnonce" value="0cde6ccaee"/> </div> <p><label>Company Name: <font color="red">*</font></label><small><em><b>*Note:</b> Agencies may register and pay on behalf of an advertiser that they represent.</em></small><br/> <span class="wpcf7-form-control-wrap companyname"><input type="text" name="companyname" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false"/></span></p> <p><label>Website URL: <font color="red">*</font></label><small><em><b>*Note:</b> There is the ability to bulk register URLs afterwards.</em></small><br/> <span class="wpcf7-form-control-wrap websiteurl"><input type="text" name="websiteurl" value="http://" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false"/></span></p> <p><label>Is your company currently participating in the U.S. DAA's <a href="https://web.archive.org/web/20160702121620/http://www.aboutads.info/participating/" target="_blank"><b>Ad Choices program</b></a>? <font color="red">*</font></label><small><em><b>*Note:</b> If you know your company is already part of the U.S. program, speed up the process by also <a href="https://web.archive.org/web/20160702121620/https://www.aboutads.info/canadian-licensing-page" target="_blank">filling out this addendum</a>.</em></small><br/> <span class="wpcf7-form-control-wrap usparticipant"><select name="usparticipant" class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false"><option value="">---</option><option value="Yes">Yes</option><option value="No">No</option><option value="Unsure">Unsure</option></select></span></p> <p><label>Does your company wish more information about joining our Canadian opt-out tool?</label><small><em><b>*Note:</b> If your company is already part of the DAA U.S. tool, no further action is required as it is shared.</em></small><br/> <span class="wpcf7-form-control-wrap optouttool"><select name="optouttool" class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false"><option value="">---</option><option value="Yes, please send information for opt-out tool">Yes, please send information for opt-out tool</option><option value="No, already part of the US tool or providing our own opt-out">No, already part of the US tool or providing our own opt-out</option><option value="Unsure">Unsure</option></select></span></p> <p><label>Role in online behavioral advertising (check all that apply): <font color="red">*</font></label><span class="wpcf7-form-control-wrap roleinonline"><span class="wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required"><span class="wpcf7-list-item first"><input type="checkbox" name="roleinonline[]" value="First Party"/>&nbsp;<span class="wpcf7-list-item-label">First Party</span></span><span class="wpcf7-list-item"><input type="checkbox" name="roleinonline[]" value="Third Party"/>&nbsp;<span class="wpcf7-list-item-label">Third Party</span></span><span class="wpcf7-list-item last"><input type="checkbox" name="roleinonline[]" value="Service Provider"/>&nbsp;<span class="wpcf7-list-item-label">Service Provider</span></span></span></span></p> <p><label>Company Address: <font color="red">*</font></label><span class="wpcf7-form-control-wrap companyaddress"><textarea name="companyaddress" cols="40" rows="10" class="wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required" aria-required="true" aria-invalid="false"></textarea></span></p> <p><label>Business Contact Name: <font color="red">*</font></label><span class="wpcf7-form-control-wrap businesscontactname"><input type="text" name="businesscontactname" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false"/></span></p> <p><label>Business Contact Job Title:</label><span class="wpcf7-form-control-wrap title"><input type="text" name="title" value="" size="40" class="wpcf7-form-control wpcf7-text" aria-invalid="false"/></span></p> <p><label>Business Contact Email Address: <font color="red">*</font></label><span class="wpcf7-form-control-wrap contactemailaddress"><input type="email" name="contactemailaddress" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false"/></span></p> <p><label>Business Contact Phone Number: <font color="red">*</font></label><span class="wpcf7-form-control-wrap contactphonenumber"><input type="text" name="contactphonenumber" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false"/></span></p> <p><label>Will your company participate in the B2C awareness campaign?</label><span class="wpcf7-form-control-wrap B2CCampaign"><select name="B2CCampaign" class="wpcf7-form-control wpcf7-select" aria-invalid="false"><option value="">---</option><option value="We will donate ad inventory">We will donate ad inventory</option><option value="Send me more information">Send me more information</option><option value="Not interested">Not interested</option></select></span></p> <p><input type="hidden" name="_wpcf7_captcha_challenge_your-captcha" value="3863378419"/><img class="wpcf7-form-control wpcf7-captchac wpcf7-captcha-your-captcha" width="72" height="24" alt="captcha" src="https://web.archive.org/web/20160702121620im_/http://youradchoices.ca/wp-content/uploads/wpcf7_captcha/3863378419.png"/><br/> <label><font color="red">Enter the security code above:</font> <span class="wpcf7-form-control-wrap your-captcha"><input type="text" name="your-captcha" value="" size="40" class="wpcf7-form-control wpcf7-captchar" aria-invalid="false"/></span></label><br/> <input type="submit" value="Submit Your Registration" class="wpcf7-form-control wpcf7-submit"/></p> <div class="wpcf7-response-output wpcf7-display-none"></div></form></div><br/> &nbsp;</p> <footer class="entry-footer"> </footer><!-- .entry-footer --> </div> <!-- Post --> </div> <!-- eof eleven column --> <div class="four columns"> <div class="blog-sidebar"> <div id="text_icl-10" class="widget widget_text_icl"><div class="headline no-margin"><h4>Join Our Mailing 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href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/participating-associations/"><br><div align="center"><img src="/web/20160702121620im_/http://youradchoices.ca/wp-content/uploads/2014/12/CDMQ.png"></div></a></li> <li id="menu-item-270" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-270"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/participating-associations/"><br><div align="center"><img src="/web/20160702121620im_/http://youradchoices.ca/wp-content/uploads/2014/12/ICA.png"></div></a></li> <li id="menu-item-269" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-269"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/participating-associations/"><br><div align="center"><img src="/web/20160702121620im_/http://youradchoices.ca/wp-content/uploads/2014/12/IABCanada.png"></div></a></li> <li id="menu-item-264" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-264"><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/participating-associations/"><br><br><div align="center">Accountability:<br><img src="/web/20160702121620im_/http://youradchoices.ca/wp-content/uploads/2014/12/ASC.png"></div></a></li> <li id="menu-item-274" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-274"><a href="https://web.archive.org/web/20160702121620/http://www.osler.com/"><br><br><div align="center">Legal Counsel:<br><img src="/web/20160702121620im_/http://youradchoices.ca/wp-content/uploads/2014/12/Osler.gif"></div></a></li> <li id="menu-item-273" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-273"><a href="https://web.archive.org/web/20160702121620/http://www.eyereturnmarketing.com/"><br><br><br><div align="center">Campaign Ad Serving:<br><img src="/web/20160702121620im_/http://youradchoices.ca/wp-content/uploads/2014/12/eyereturn.png"></div></a></li> <li id="menu-item-287" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-287"><a href="https://web.archive.org/web/20160702121620/http://stonecanoe.ca/"><br><br><div align="center">Campaign Creative:<br><img src="/web/20160702121620im_/http://youradchoices.ca/wp-content/uploads/2014/12/StoneCanoe.png"></div></a></li> </ul></div></div> </div> </div> </div> <!-- Wrapper / End --> <!-- Footer Start --> <div id="footer"> <div class="container"> <div class="four columns"> <div id="incredible_latest-4" class="widget incredible-latest"><div class="footer-headline"><h4>Recent News</h4></div> <div class="latest-post-blog no-thumb"> <a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/spring-activities-at-the-daac/"> </a> <p><a class="link" href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/spring-activities-at-the-daac/">Spring Activities at the DAAC</a> <span>June 10, 2016</span></p> </div> </div> </div> <div class="four columns"> <div id="archives-6" class="widget widget_archive"><div class="footer-headline"><h4>More News</h4></div> <ul> <li><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/2016/06/">June 2016</a></li> <li><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/2016/03/">March 2016</a></li> <li><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/2015/12/">December 2015</a></li> <li><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/2015/11/">November 2015</a></li> <li><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/2015/06/">June 2015</a></li> <li><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/2014/09/">September 2014</a></li> <li><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/2014/05/">May 2014</a></li> <li><a href="https://web.archive.org/web/20160702121620/http://youradchoices.ca/2013/09/">September 2013</a></li> </ul> </div> </div> <div class="four columns"> <div id="text_icl-5" class="widget widget_text_icl"><div class="footer-headline"><h4>Participating Companies</h4></div> <div class="textwidget">To view a full list of the companies who are actively participating in the Canadian AdChoices program, click the button below. <br><br> <a class="button gray " href="/web/20160702121620/http://youradchoices.ca/participating-companies/"> View Companies</a> </div> </div> </div> <div class="four columns"> <div id="text_icl-4" class="widget widget_text_icl"><div class="footer-headline"><h4>Opt-Out Tool</h4></div> <div class="textwidget">Use our tool to manage your preferences for interest based advertising. <br><br> <a class="button gray " href="/web/20160702121620/http://youradchoices.ca/choices/"> Visit Tool </a> </div> </div><div id="search-5" class="widget widget_search"><div class="footer-headline"><h4>Search</h4></div><div class="search"> <form method="get" id="searchform" 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