Amazon.com: Groundswell: Winning in a World Transformed by Social Technologies (9781422125007): Charlene Li, Josh Bernoff: Books

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} .navSpritePopoverV { background-image: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/gno/popover/sprites-v2._V173407313_.gif); } .nav_popover .header .l { background: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/gno/popover/sprites-v2._V173407313_.gif) -14px 0px no-repeat; } .nav_popover .header .r { background: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/gno/popover/sprites-h2._V173407700_.gif) 0px -14px no-repeat; } .nav_popover .header .c { background: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/gno/popover/sprites-h2._V173407700_.gif) 0px 0px repeat-x; } .nav_popover .footer .l { background: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/gno/popover/sprites-h2._V173407700_.gif) 0px -21px no-repeat; } .nav_popover .footer .r { background: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/gno/popover/sprites-v2._V173407313_.gif) -21px 0px no-repeat; } .nav_popover .footer .c { background: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/gno/popover/sprites-h2._V173407700_.gif) 0px -7px repeat-x; } .nav_popover .body .l { background: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/gno/popover/sprites-v2._V173407313_.gif) 0px 0px repeat-y; } .nav_popover .body .r { background: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/gno/popover/sprites-v2._V173407313_.gif) -7px 0px repeat-y; } #navCartButton a.count { background: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif) 0px 0px no-repeat; } .tafShareText { padding: 0 5px; vertical-align:middle; } .linkImage { cursor: pointer; } .tafSocialButton { cursor: pointer; display: inline-block; margin-left: 5px; vertical-align: middle; background-image:url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/social/snwicons_v2._V156405318_.png); } .tafEmailIcon{ cursor: pointer; display: inline-block; background-position: 0px 0px; height: 16px; width: 18px; vertical-align: middle; background-image:url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/social/snwicons_v2._V156405318_.png); } .tafSocialLink{ vertical-align: middle; } .tafContainerDiv { padding:0px; margin:0px; position:relative; vertical-align:bottom; #vertical-align:middle !important; } .prime-xx-small { font-family: verdana,arial,helvetica,sans-serif; font-size: xx-small; } .membershipEnclosure { width: 100%; min-height: 58px; height: auto; padding: 0px 0px; background-repeat: repeat-x; background-position: top; background-image: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/detail/graduated-blue._V235410893_.jpg); } .nonmemberEnclosure { padding: 2px 0px 5px 0px; background-repeat: repeat-x; background-position: top; font-size: xx-small; text-align: center; font-family: verdana,arial,helvetica,sans-serif; background-image: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/detail/gradated-blue-thin._V192261475_.gif); } .subsDPTableTop { background-color: #E5F4FB; border-top: 1px solid #5C9EBF; } .subsDPTableBottom { background-color: #E5F4FB; border-bottom: 1px solid #5C9EBF; } .subsDPTableLeft { background-color: #E5F4FB; border-left: 1px solid #5C9EBF; } .subsDPTableRight { background-color: #E5F4FB; border-right: 1px solid #5C9EBF; } .subsDPTableCenter { background-color:#E5F4FB; padding: 5px; } .PrimeBBOPtext { font-size: 9px; color:#000; margin:5px 0 0 0; padding:0; } .PrimePopLine { border-bottom: 1px dashed #ccc; margin-top:10px; margin-bottom: 10px; } ul.primeBuyBox { padding-left: 25px; list-style-type:disc; } .prime-pBox { position:relative; width:100%; margin-bottom:15px;} .prime-pBoxInner { font-size:10px; padding:0 9px 6px;} .prime-pBoxBL, .prime-pBoxBR { position:absolute; display:block; width:10px; height:10px; z-index:1; bottom:-1px; background-image:url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/common/sprite-all-corners._V192251185_.gif); background-repeat:no-repeat; } .prime-pBoxBL { left:-1px; background-position:0px -10px; } .prime-pBoxBR { right:-1px; background-position:-10px -10px; } .prime-pBoxB { position:absolute; display:block; width:100%; height:1px; bottom:-1px; background-color:#C9E1F4; } .prime-secondary { border:1px solid #C9E1F4; border-top:none; border-bottom:none; } div.ensbox { padding: 0.25em 0em; font-size: .86em; } div.sdBuyBox { background-image:url('http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/kitchen/scheduled-delivery/sd_bkgd_sprite2._V156428021_.png'); } .sdCorner { background-image:url('http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/kitchen/scheduled-delivery/sd_bkgd_sprite2._V156428021_.png'); } div.fionaPublish { background-image: url('http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/kindle/merch/global/kindle-turing-widget-photo_020509._V186822375_.jpg'); background-repeat: no-repeat; min-height: 8em; height: auto !important; height: 8em; } div.fionaPublish div { margin: 0 5px 0 69px; font-size: 11px; } div.fionaPublishBox { padding-top: 10px; text-align: left; } table.gftRdm .gftRdmTop td, table.gftRdm .gftRdmBottom td { background-repeat:repeat-x; height:12px; } table.gftRdm .gftRdmLeft, table.gftRdm .gftRdmRight { background-repeat:repeat-y; width:12px; } table.gftRdm .gftRdmTop .gftRdmLeft { background-image:url("http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/kindle/gifting/box-top-left._V200235849_.jpg"); } table.gftRdm .gftRdmTop .gftRdmCenter { background-image:url("http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/kindle/gifting/box-top._V200235850_.jpg"); } table.gftRdm .gftRdmTop .gftRdmRight { background-image:url("http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/kindle/gifting/box-top-right._V200235851_.jpg"); } table.gftRdm .gftRdmCenter .gftRdmLeft { background-image:url("http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/kindle/gifting/box-left._V200235894_.jpg"); } table.gftRdm .gftRdmCenter .gftRdmRight { background-image:url("http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/kindle/gifting/box-right._V200235855_.jpg"); } table.gftRdm .gftRdmBottom .gftRdmLeft { background-image:url("http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/kindle/gifting/box-bottom-left._V200235899_.jpg"); } table.gftRdm .gftRdmBottom .gftRdmCenter { background-image:url("http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/kindle/gifting/box-bottom._V200235895_.jpg"); } table.gftRdm .gftRdmBottom .gftRdmRight { background-image:url("http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/kindle/gifting/box-bottom-right._V200235893_.jpg"); } .giftRedemptionWrapper { padding:12px; } .buyBox.giftBox td { font-size:0.7em; } .suggest_link { background-color: #FFF; padding: 2px 6px 2px 6px; } .suggest_nm { display: block; } .suggest_link_over { background-color: #146EB4; color: #FFF; padding: 2px 6px 2px 6px; } .suggest_link .suggest_category { color: #888; } .suggest_link_over .suggest_category { color: #FFF; } #srch_sggst { background-color: #FFF; border: 1px solid #5C8295; color: #000; position: absolute; text-align: left; z-index: 130; } #sugdivhdr { color: #888; font-size: 10px; line-height: 12px; padding-right: 4px; text-align: right; } .pphClickable { cursor: pointer; cursor: hand; } .pphWidgetTitle { font-weight: bold; padding-bottom: 3px; } .pphWidget { display: block; padding-top: 3px; padding-bottom: 5px; } .pphButton { width: 211px; height: 26px; background-image: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/payphrase/widget-background._V192199000_.gif); background-repeat: no-repeat; padding: 0; position: relative; } .pphButtonSmall { width: 161px; height: 26px; background-image: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/payphrase/widget_background_161x26._V187983538_.gif); background-repeat: no-repeat; margin-top: 5px; position: relative; } .pphButtonLeft { border: 0; width: 21px; height: 26px; position: absolute; left: 0px; top: 0px; } .pphButtonRight { border: 0; width: 49px; height: 26px; position: absolute; left: 162px; top: 0px; } .pphButtonRightSmall { border: 0; width: 42px; height: 26px; position: absolute; left: 119px; top: 0px; } .pphText { overflow: hidden; background-color: #f8edd5; color: #000000; border: 0; margin: 0; height: 14px; width: 141px; font-family: arial,helvetica,sans-serif; font-size: 10px; line-height: 1.2; padding: 0px; padding-left: 1px; padding-right: 1px; position: absolute; left: 21px; top: 7px; } .pphTextSmall { overflow: hidden; background-color: #f8edd5; color: #000000; border: 0; margin: 0; height: 14px; width: 98px; font-family: arial,helvetica,sans-serif; font-size: 10px; line-height: 1.2; padding: 0px; padding-left: 1px; padding-right: 1px; position: absolute; left: 21px; top: 7px; } .pphManageOuter { background-color: #DFF0F7; padding-left: 0px; color: #000000; font-family: verdana, arial, helvetica,sans-serif; font-size: 10px; } .manageTitle { padding-left: 8px; padding-top: 1px; padding-right: 25px; padding-bottom: 5px; font-weight: bold; font-size:10px; } .manageBottomLink a, .managePhrase a { color: #004B91; } .pphManageOuter hr { height:1px; color:#5c9EBF; border: solid thin; } .manageBottomLink { padding-left: 10px; padding-bottom: 5px; } .pphManageLinkContainer { padding-top: 1px; margin:0px; font-size: 10px; } .manageClose { padding-left: 38px; padding-bottom: 4px; color: #FFFFFF; background-color: #DFF0F7; } .manageClose a:active { color: #FFFFFF; background-color: #DFF0F7; } .manageClose a:visited { color: #DFF0F7; background-color: #DFF0F7; } .manageClose a:hover { color: #DFF0F7; background-color: #DFF0F7; } .pph_custom_close { color: #DFF0F7; border-style: hidden; } .managePhraseContainer { padding: 4px 5px 4px 10px; } .managePhraseListContainer { width: 208px; overflow:auto; max-height:175px; } .pph_manage_body .ap_content { background-color: #DFF0F7; margin: 0px 7px; /* padding is set programmatically */ } .pph_manage_body .pph_manage_left { width: 8px; height: 100%; position: absolute; top: 0px; left: 0px; } .ap_popover_sprited .pph_manage_body .pph_manage_left { background-position:0px top; background-attachment:scroll; background-repeat:repeat-y; } .pph_manage_body { height: 100%; width: 100%; position: relative; } .pph_manage_body .pph_manage_right { width: 8px; height: 100%; position: absolute; top: 0px; right: 1px; } .ap_popover_sprited .pph_manage_body .pph_manage_right { background-position:0px top; background-attachment:scroll; background-repeat:repeat-y; width:8px; } .pph_manage_header { height:8px; font-size:7px; position: relative; width: 100%; } .pph_manage_footer { height: 11px; background-attachment:scroll; position: relative; font-size:4px; width: 100%; } #abbBox { padding: 10px 0; } #abbHeader { font-size: 11px; margin: 0; text-align: center; } #abbWrapper { padding: 0; text-align: left; } #abbWrapper ul { list-style-type: none; margin: 0; padding: 0; } .abbListItem { font-size: 11px; margin-top: 5px; } .abbListItem input.abbListInput { float: left; display: inline; margin: 2px 0 10px 0; padding: 0; height: 16px; } .abbListItem a:link, .abbListItem a:visited, a.ap_custom_close:link, a.ap_custom_close:visited { color: #039; text-decoration: none; } .abbListItem a:active, .abbListItem a:hover { color: #cc6600; text-decoration: underline; } .abbListItem a:hover { text-decoration: underline; } .abbListItem span.price { display:block; } div.abbItemText { display: block; margin-left: 20px; width: 170px; } .rhfHistoryWrapper { padding: 0 10px; } .Clickriver_swSprite { display: -moz-inline-box; display: inline-block; margin: 0; padding: 0; overflow: hidden; vertical-align: middle; background: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/common/sprites/sprite-site-wide-2._V181113497_.png) no-repeat; } .Clickriver_s_extLink { background-position: -120px -40px; width: 15px; height: 13px; cursor: pointer; padding-bottom: 1px;} .Clickriver_s_chevron { background-position:-30px -40px; height:11px; width:11px; } .Clickriver_swSprite span { position: absolute; left: -9999px; } .Clickriver_s_star_0_0 { background-position: -95px 0px; width: 65px;height: 13px; } .Clickriver_s_star_0_5 { background-position: -82px -20px; width: 65px;height: 13px; } .Clickriver_s_star_1_0 { background-position: -82px 0px; width: 65px;height: 13px; } .Clickriver_s_star_1_5 { background-position: -69px -20px; width: 65px;height: 13px; } .Clickriver_s_star_2_0 { background-position: -69px 0px; width: 65px;height: 13px; } .Clickriver_s_star_2_5 { background-position: -56px -20px; width: 65px;height: 13px; } .Clickriver_s_star_3_0 { background-position: -56px 0px; width: 65px;height: 13px; } .Clickriver_s_star_3_5 { background-position: -43px -20px; width: 65px;height: 13px; } .Clickriver_s_star_4_0 { background-position: -43px 0px; width: 65px;height: 13px; } .Clickriver_s_star_4_5 { background-position: -30px -20px; width: 65px;height: 13px; } .Clickriver_s_star_5_0 { background-position: -30px 0px; width: 65px;height: 13px; } .SponsoredLinkYellowBlock { margin-top: 7px; } /* START: sponsored links third party ads css */ .SponsoredLinksDebug { background-color: yellow; font-size: 12px; } .SponsoredLinkSmall { font: 10px Verdana,Arial,Helvetica,sans-serif; } .SponsoredLinksGrayBox { height: auto; margin-bottom: -7px; padding-bottom: 5px; padding-right: 10px; padding-top: 8px; } .SponsoredLinksGrayBox a { text-decoration: underline; } .SponsoredLinksGrayBox a:hover { text-decoration: none; color:#CC6600; } .SponsoredLinkItemTD { padding-left: 25px; padding-top: 8px; } .SponsoredLinkItemTD a { font-weight: bold; } .SponsoredLinkDescription { padding-left:10px; padding-top:1px; margin-left:1px; margin-right:4px; } .SponsoredLinkDescriptionText { font-size: 13px; } .SponsoredLinkItem{ font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; } .SponsoredLinksDivider{ border-top: 1px dashed #999999; height: 1px; color: #FFFFFF; margin: 3px 0px; } .SponsoredLinkYellowBlock { position : absolute; background-color : #db9234; width : 4px; height : 4px; margin-right : 2px; margin-left : 2px; left : 0px; top : 0px; line-height : 1px; } .SponsoredLinkYellowBlockEnclosure { position: relative; } .SponsoredLinkContentDeclaration { text-align: right; padding-right: 20px; color: #C2C2C2 } .SponsoredLinksBottomBox { padding-top: 5px; padding-right: 20px; } #SponsoredLinksCustomerMediaPage h2 { display: inline; color: #CC6600; font-size: medium; font-family: verdana,arial,helvetica,sans-serif; } .SponsoredLinkDescriptionUrlLink a:hover { color:black; } .SponsoredLinksAdvertiseYourServices { font-size: 11px; float: right; } /* END: sponsored links third party ads css */ .SponsoredLinkDescriptionUrlLink:link, #A9AdsMiddleBoxTop .SponsoredLinkDescriptionUrlLink:link, #SponsoredLinksCustomerMediaPage .SponsoredLinkDescriptionUrlLink:link, #SponsoredLinksTagPage .SponsoredLinkDescriptionUrlLink:link { color:black; font-size:13px; font-weight:normal; text-decoration:none; } .SponsoredLinkDescriptionUrlLink:hover, #A9AdsMiddleBoxTop .SponsoredLinkDescriptionUrlLink:hover, #SponsoredLinksCustomerMediaPage .SponsoredLinkDescriptionUrlLink:hover, #SponsoredLinksTagPage .SponsoredLinkDescriptionUrlLink:hover { color:black; font-size:13px; font-weight:normal; text-decoration:none; } .SponsoredLinkDescriptionUrlLink:visited, #A9AdsMiddleBoxTop .SponsoredLinkDescriptionUrlLink:visited, #SponsoredLinksCustomerMediaPage .SponsoredLinkDescritionUrlLink:visited, #SponsoredLinksTagPage .SponsoredLinkDescriptionUrlLink:visited { color:black; font-size:13px; font-weight:normal; text-decoration:none; } .SponsoredFeedbackDiv{ display : block; font-size : 11px; padding-left : 22px; padding-top : 5px; margin-top : 10px; } /* CSS related to Detail UI experiment 8, SPONSOREDLINKS_7833 */ .adboxB{ padding:0px; margin:0px;} .adboxB ul {margin-left:0px; padding-left:5px; text-indent:30px} .adboxB ul li {clear: both; margin-top:10px; padding:10px; border:0px solid #ffcc00; height:5px} .adboxB ul li span{float:left; padding:0 0 0 0} .adboxB ul li div{float:left; padding:0 10px 0 0} .adboxB .col1 {color:#003399; white-space:nowrap; min-width:300px; padding-left:0px} .adboxB .col2{font-size:small; color:#000; min-width:300px; white-space:nowrap} .adboxB .col3{font-size:small; color:#000; min-width:250px; white-space:nowrap} .adboxB .col3 a:link {color: black; text-decoration: none;} /* END of CSS related to SPONSOREDLINKS_7833 */ #SlDiv_0 .SponsoredLinkColumnAds{ border-width: 0px; border-spacing: 0px; border-collapse: collapse; } #SlDiv_0 .SponsoredLinkDescriptionDIV { margin-top: 10px; } #SlDiv_0 .SponsoredLinkTitle, #SlDiv_0 .SponsoredLinkTitle a{ margin-top: 10px; font-weight: bold; } #SlDiv_0 .SponsoredLinkYellowBlockEnclosureTop{ color: #CC6600; } #SlDiv_1 .SponsoredLinkYellowBlockEnclosureTop{ color: #CC6600; } #SlDiv_1 .SponsoredLinkDescription{ padding-left: 0px; } #SlDiv_1 .SponsoredLinkColumnAds{ border-width: 0px; border-spacing: 0px; border-collapse: collapse; } #SlDiv_1 .SponsoredLinkDescriptionUrlLinkEnclosure{ padding-left: 26px; padding-right:40px; } #SlDiv_2 .SponsoredLinkYellowBlockEnclosureTop{ color: #CC6600; } #SlDiv_2 .SponsoredLinkDescription{ padding-left: 0px; } #SlDiv_2 .SponsoredLinkItemTD{ margin-bottom:10px; } .bxgy-priceblock .button-sprite, #bxgy_price_button_block .button-sprite { background-image: url( http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/personalization/bxgy/fbt-cart-preorder-sprite._V192190832_.gif); } .bxgy-priceblock .wl-button-sprite, #bxgy_wl_button_block .wl-button-sprite { background-image: url( http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/wishlist/add-to-wl-button-sprite._V247931754_.gif); } .bxgySellerLoading { background: url('http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/common/loading/loading-small._V192239831_.gif') no-repeat 50px 20px; height: 50px; margin: 0; padding: 0; } .simsWrapper .shoveler .shoveler-heading { padding-right:13.5em; margin-bottom:15px; } .simsWrapper .shoveler .shoveler-pagination { position: absolute; right: 0; top: 0; width:13.5em; text-align:right; padding: 0; } .simsWrapper .shoveler ul li.shoveler-progress { background: no-repeat center 45px url('http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/personalization/shoveler/loading-indicator._V192185253_.gif'); } .simsWrapper .shoveler .back-button a .bg-image, .simsWrapper .shoveler .next-button a .bg-image, .simsWrapper .shoveler div.disabled-button { background-image: url('http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/personalization/shoveler/left-right-arrow-semi-rd._V236573507_.gif'); } .shvlBack a .bg-image { background-image: url('http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/personalization/shoveler/left-right-arrow-semi-rd._V236573507_.gif'); background-position: 0px 0px; } .shvlNext a .bg-image { background-image: url('http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/personalization/shoveler/left-right-arrow-semi-rd._V236573507_.gif'); background-position: 25px 0px; } .simsWrapper .shoveler ul { height: 16.30em; padding: 0; overflow: hidden; outline: none; } .simsWrapper .shoveler ul li { float: left; margin: 0 10px 0 10px; padding: 0; width: 12.5em; height: 16.30em; overflow: hidden; } #productDescription h2.productDescriptionHeader { margin-bottom: 0em; } #productDescription .emptyClear { clear:left; height:0px; font-size:0px; } #productDescription div.productDescriptionWrapper { margin: 0 0 1em 0; } #productDescription h3.productDescriptionSource { font-weight:normal; color:#333333; font-size:1.23em; margin: .75em 0 .375em -15px; clear:left; } #productDescription .seeAll { margin-top: 1.25em; margin-left: -15px; } #productDescription ul, #technicalProductFeatures ul { list-style-type: disc; margin: 1.12em 0; margin-left: 20px; } #productDescription ul li { margin: 0 0 0 20px; } #productDescription ul li ul { list-style-type: disc; margin-left: 20px; } #productDescription ul li ul li { margin: 0 0 0 20px; } #productDescription .aplus h4, #productDescription .aplus h5 { margin: 0 0 .75em 0; font-size: 1em; } #productDescription .aplus h4 { color: #CC6600; } #productDescription .aplus p { margin: 0 0 1em 0; } #productDescription .aplus .break { clear:both; height:0px; font-size:0px; } #productDescription .aplus .spacer { margin-bottom: 13px; } #productDescription .aplus img { border:none; } #productDescription .aplus .leftImage, #productDescription .aplus .rightImage, #productDescription .aplus .centerImage { margin-bottom: 1em; margin-top: 0; text-align:center; vertical-align:top; } #productDescription .aplus .leftImage { margin-right: 15px; float:left; clear:left; } #productDescription .aplus .rightImage { margin-left: 15px; float:right; clear:right; } #productDescription .aplus .imageCaption { clear:both; padding: .5em .5em 0 .5em; font-size: .846em; display: block; } #productDescription .aplus table.data { border-collapse: collapse; margin-bottom: 1.25em; } #productDescription .aplus table.data th { font-weight: bold; background: #F7F7F7; border-style:solid; border-color: #CCCCCC; border-width:0 0 1px 1px; } #productDescription .aplus table.data td { border-left: 1px solid #CCC; border-bottom: 1px dotted #CCC } #productDescription .aplus table.data th, #productDescription .aplus table.data td { padding:3px 10px; text-align:left } #productDescription .aplus table.data tfoot { font-style: italic; } #productDescription .aplus table.data caption { background: #eee; font-size: .8125em; } #productDescription .aplus table.data tr td:first-child, #productDescription .aplus table.data tr th:first-child { border-left-width:0px; } #productDescription .aplus ul { margin:0 0 1em 0; } #productDescription .aplus .center { text-align: center; } #productDescription .aplus .right { text-align: right; } #productDescription .aplus .sixth-col, #productDescription .aplus .fourth-col, #productDescription .aplus .third-col, #productDescription .aplus .half-col, #productDescription .aplus .two-third-col, #productDescription .aplus .three-fourth-col, #productDescription .aplus .one-col { float:left; margin-right: 1.6760%; overflow: hidden; } #productDescription .aplus .last { margin-right:0px; } #productDescription .aplus .sixth-col { width: 15.080%; } #productDescription .aplus .fourth-col { width: 23.4637%; } #productDescription .aplus .third-col { width: 31.8436%; } #productDescription .aplus .half-col { width: 48.6034%; } #productDescription .aplus .two-third-col { width: 65.3631%; } #productDescription .aplus .three-fourth-col { width: 73.7430%; } #productDescription .aplus .one-col { width: 98.8827%; margin-right:0; } #productDescription .aplus .last { margin-right:0; } #productDescription .aplus { width: 100%; min-width: 895px; } * html #productDescription .aplus { width: expression((document.body.clientWidth < 936) ? "895px" : "100%" ); } /*Start TMM CSS*/ table.twisterMediaMatrix a:link, table.twisterMediaMatrix a:visited, table.twisterMediaMatrix a:hover, table.twisterMediaMatrix a:active { font-family: Arial, Verdana, Helvetica, sans-serif; color: #004B91; } table.twisterMediaMatrix .rentalText { font-family: Arial, Verdana, Helvetica, sans-serif; color: #004B91; text-align: right; } table.twisterMediaMatrix .noLinkDecoration a { text-decoration: none; } table.twisterMediaMatrix .noLinkDecoration a:hover { text-decoration: underline; } table.twisterMediaMatrix .price { white-space: nowrap; font-family: Arial, Verdana, Helvetica, sans-serif; text-align: right; } .tmm_currencyAbrv { text-decoration: none; color: gray; font-size: 0.8em; } .price .tmm_currencyAbrv, .tmm_olpLinks .tmm_currencyAbrv { margin-left: 5px; } table.twisterMediaMatrix td, table.twisterMediaMatrix th { font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 11px; line-height: 1.2em; padding: 4px; vertical-align: top; } table.twisterMediaMatrix table th { font-size: 10px; text-align: left; } table.twisterMediaMatrix table th.tmm_olpNewColumnHeader, table.twisterMediaMatrix table th.tmm_olpUsedColumnHeader { text-align: right; } table.twisterMediaMatrix h3 { margin: 0; padding: 0; font-size: 11px; color: #E47911; } table.twisterMediaMatrix tr.bucketBorderTop td { border-top:1px solid #F0F0F0; } table.twisterMediaMatrix .tmmToggle { padding-top: 1em; } table.twisterMediaMatrix .tmmToggle img { margin-right: 4px; } table.twisterMediaMatrix .selectRow td, table.twisterMediaMatrix .popoverRow td { background-color: #EAF3FE; cursor: pointer; } table.twisterMediaMatrix .selectRow td.noLinkDecoration a, table.twisterMediaMatrix .popoverRow td.noLinkDecoration a { color: #E47911; text-decoration: underline; } table.twisterMediaMatrix td.tmm_olpLinks, table.twisterMediaMatrix td.tmm_olpLinks a { white-space: nowrap; text-decoration: none; text-align: right; } table.twisterMediaMatrix td.tmm_olpLinks a:hover { color: #E47911; text-decoration: underline; } table.twisterMediaMatrix .activeRow td { background-color: #FCFCC2; } table.twisterMediaMatrix .activeRow td.noLinkDecoration a, table.twisterMediaMatrix .activeRow td.noLinkDecoration a:hover, table.twisterMediaMatrix .activeRow .rentalText { color: #000000; text-decoration: none; } .hidden { display:none; } div.tmm_popover .priceLarge, div.tmm_popover .availGreen, div.tmm_popover .availOrange, div.tmm_popover .availRed { font-size: 1.0em; } div.tmm_popover div.entry { padding-top: 5px; } div.tmm_popover div.gray { color: #666; font-size: 0.85em; } div.tmm_popover .black { color: #000; font-size: 0.85em; } div.tmm_popover .priceLarge, div.tmm_popover div.title { font-weight: bold; } div.tmm_popover .rentalPrice { font-weight: normal; } .tmm_error { color: #900; } .s_expandTMM { background:transparent url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/twister/images/twister_books_sprite._V192195455_.gif) no-repeat scroll 0 0; background-position: 5px 5px; height:22px; width:22px; } .s_collapseTMM { background:transparent url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/twister/images/twister_books_sprite._V192195455_.gif) no-repeat scroll 0 0; background-position:-15px 5px; height:22px; width:22px; } .s_primeBadgeTMM { background:transparent url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/twister/images/twister_books_sprite._V192195455_.gif) no-repeat scroll 0 0; background-position:-40px 0px; height:12px; width:41px; } table.twisterMediaMatrix .tmm_buttonTD { padding: 0px; width: 22px; height: 22px; vertical-align: middle; } /* IE specific */ * html table.twisterMediaMatrix .tmm_buttonTD { width: 0%; } .tmm_audibleMessage { color: #666666; } .tmm_formatColumnHeader { width: 180px; } /*End TMM CSS*/ .tgLpoCount { font-size: 10px; color: #666; margin-left: -4px; } .popover-content { font-family: verdana, sans-serif; } .tagEdit { padding-bottom:4px; padding-top:4px; } .edit-tag { width: 155px; margin-left: 10px; } .sm-input { width: 90px; height: 16px; font-family: Verdana, sans-serif; font-size: 10px; padding: 0px 0px 0px 0px; margin: 0px 0px 0px 0px; } .list-tags { white-space: nowrap; padding: 1px 0px 0px 0px; } #suggest-table { display: none; position: absolute; z-index: 2; background-color: #fff; border: 1px solid #9ac; } #suggest-table tr td{ color: #333333; font-family: Verdana; font-size: 11px; padding : 2px; } #suggest-table tr.hovered { color: #EFEDD4; background-color: #9ac; } .tinytabs { font-size: x-small; padding: 0; margin: 0; } .tinytabs .tags a { text-decoration: none; } .tinytabs .tags a:hover { text-decoration: underline; } .tinytabs .spacing { width: 100%; } .tinytabs .top { line-height: 0.1em; } .tinytabs .on { color: #CC6600; background: #FFFFFF; font-size: xx-small; font-weight: bold; white-space: nowrap; text-align: center; border-top: solid 1px #5C9EBF; border-left: solid 1px #5C9EBF; border-right: solid 1px #5C9EBF; padding: 3px 7px 3px 7px; } .tinytabs .on a { color: #CC6600; text-decoration: none; } .tinytabs .off { color: black; background: #F0F0F0; font-size: xx-small; white-space: nowrap; text-align: center; border-top: solid 1px #E0E0E0; border-left: solid 1px #E0E0E0; border-right: solid 1px #E0E0E0; padding: 3px 7px 3px 7px; } .tinytabs .off a { color: black; text-decoration: none; } .tinytabs .off a:hover { text-decoration: underline; } .tinytabs .border-top { border-top: solid 1px #5C9EBF; } .tinytabs .border-topleft { border-top: solid 1px #5C9EBF; border-left: solid 1px #5C9EBF; } .tinytabs .border-topright { border-top: solid 1px #5C9EBF; border-right: solid 1px #5C9EBF; } .tinytabs .border-bottom { border-left: solid 1px #5C9EBF; border-right: solid 1px #5C9EBF; border-bottom: solid 1px #5C9EBF; padding-top: 5px; } .tgSuggestionsSkin { display: none; border: 1px solid #ccf; padding:1px; background-color: white; NOmin-width:400px; } .tgSuggestions { border-collapse: collapse; white-space: no-wrap; } .tgSuggestions .underline { font-weight: bold; } .tgSuggestions .highlight { color: #fff; background-color: #9ac; } .tgSuggestions .count { padding-left: 5px; text-align: right; } .see-popular { padding: 1.3em 0 0 0; } .tag-cols { border-collapse: collapse; } .tag-cols td { vertical-align: top; width: 250px; padding-right: 30px; } .tag-cols .tag-row { padding: 0 0 7px 0px; } .tag-cols .see-all { white-space: nowrap; padding-top: 5px; } .tags-piles-feedback { display: none; color: #000; font-size: 0.9em; font-weight: bold; margin: 0px 0 0 0; } .tag-cols i { display: none; cursor: pointer; cursor: hand; float: left; font-style: normal; font-size: 0px; vertical-align: bottom; width: 16px; height: 16px; margin-top: 1px; margin-right: 3px; } .tag-cols .snake { display: block; background: url('http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/tags/graysnake._V192250049_.gif'); } #tagContentHolder .tip { display: none; color: #999999; font-size: 10px; padding-top: 0.25em; } #tagContentHolder .tip a { color: #999999 !important; text-decoration: none !important; border-bottom: solid 1px #CCC; } .nowrap { white-space: nowrap; } #tgEnableVoting { display: none; } #tagContentHolder .count { color: #666666; font-size: 10px; margin-left: 3px; white-space: nowrap; } .count.tgVoting { cursor: pointer; } .tgVoting .tgCounter { margin-right: 3px; border-bottom: 1px dashed #003399; color: #003399; } a.slateLink:link{ color: rgb(119,119,119); text-decoration:none;} a.slateLink:active { color: rgb(119,119,119); text-decoration:none;} a.slateLink:visited{ color: rgb(119,119,119); text-decoration:none;} a.slateLink:hover{ color: rgb(119,119,119); text-decoration:none;} .shuttleGradient { float:left; width:100%; text-align:left; line-height: normal; position:relative; height:43px; background-color:#dddddd; background-image: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/customerimage/shuttle-gradient._V192250138_.gif); background-position: bottom; background-repeat : repeat-x; } .shuttleTextTop { font-size:18px; font-weight:bold; font-family:verdana,arial,helvetica,sans-serif; color: rgb(119,119,119); margin-left:10px; } .shuttleTextBottom { margin-top:-2px; font-size:15px; font-family:verdana,arial,helvetica,sans-serif; color: rgb(119,119,119); margin-left:10px; } .outercenterslate{ cursor:pointer; } .innercenterslate{ overflow: hidden; } .slateoverlay{ position: absolute; top: 0px; border: 0px } .centerslate { display: table-cell; background-color:black; text-align: center; vertical-align: middle; } .centerslate * { vertical-align: middle; } .centerslate { display/*\**/: block\9 } /*\*//*/ .centerslate { display: block; } .centerslate span { display: inline-block; height: 100%; width: 1px; } /**/ </style>  <style> .bucketDiv { padding:5px 0em; padding:15px 0px 15px 0px; } .bucketDivFloat { float:left; padding:5px 0em; padding:15px 0px 15px 0px; } .showFieldsTop { border-top:1px solid black; border-left:1px solid black; } .showFieldsBottom { font-family: verdana,arial,helvetica,sans-serif; font-size: x-small; border-bottom:1px solid black; border-right:1px solid black; } .jumpBar #amazon-like_feature_div, #handleBuy #average-customer-reviews_feature_div, #handleBuy #aamazon-like_feature_div, .jumpBar #socialmedia-links_feature_div { display: inline-block; } .jumpBar #amazon-like_feature_div, #handleBuy #average-customer-reviews_feature_div, #handleBuy #amazon-like_feature_div, .jumpBar #socialmedia-links_feature_div { display: inline; } .jumpBar>#amazon-like_feature_div, #handleBuy>#average-customer-reviews_feature_div, #handleBuy>#amazon-like_feature_div, .jumpBar>#socialmedia-links_feature_div { display: inline-block; } #likeAndShareBar { top: 211px; text-align: right; font-size: 0.86em; margin-left: 4px; display: inline-block; } #amazonLikeKindle #likeAndShareBar { display: inline-block; position: relative; top: 4px; margin-left: 0px; margin-top: -.86em; } .jumpbar #likeAndShareBar { margin-top: -4px; margin-left: 0px; } .jumpBar #amazonLikeKindle #likeAndShareBar { margin-left: 0px; } #entityLike #likeAndShareBar { text-align: center; font-size: 0.86em; margin-top: -4px; display: inline-block; } .amazonLike .hideUntilJSReady { display: none; } .amazonLikeBeak { overflow: hidden; display: inline-block; background-repeat: repeat; background-attachment: scroll; background-position: -150px 0pt; background-color: transparent; position: absolute; top: -29px; right: 15px; width: 12px; height: 10px; } .amazonLikeBeak.entityPageLeft { left: 45px; } .amazonLike .amazonLikeButtonCountCombo { } #amazonLikeKindle .amazonLike .amazonLikeButtonCountCombo { overflow: hidden; } .amazonLike .amazonLikeButtonCountCombo .amazonLikeCountContainer { display: inline-block; margin-top: 4px; } #entityLike .amazonLike .amazonLikeButtonCountCombo .amazonLikeCountContainer { vertical-align: middle; } .amazonLike .amazonLikeButtonCountCombo .amazonLikeButtonWrapper { float: left; } .amazonLike .amazonLikeButtonWrapper { margin: 0 4px 0 0; } #entityLike .amazonLike .amazonLikeButtonCountCombo .amazonLikeButtonWrapper { margin-top: -14px; margin: 0; float: none; } .amazonLike .amazonLikeButtonWrapper a { text-decoration: none; outline: none; } .amazonLike .amazonLikeButtonWrapper .amazonLikeButton { overflow: hidden; display: inline-block; position: relative; vertical-align: middle; background-repeat: no-repeat; background-color: #fff; } .amazonLike .amazonLikeButton.clickable { cursor: pointer; } .amazonLike .amazonLikeButton span.altText { position: absolute; top: -9999px; } .amazonLike .amazonLikeButton.down { width: 47px; height: 19px; } .amazonLike .amazonLikeButton.down.off { background-position: 0 0; } .amazonLike .amazonLikeButton.down.on { background-position: -100px 0; } .amazonLike .amazonLikeButton.down.pressed { background-position: -50px 0; } .amazonLikePopover { font-size: 11px; overflow: hidden; } .amazonLikePopover .amazonLikeShareCondo { margin-left: -5px; } .amazonLikeContext_entity .sharePageTeaser { margin: 0; } .amazonLikeContext_entity .sharepagebutton { padding: 0; } .amazonLikePopover .likePopoverError { margin-bottom: 10px; } .amazonLikePopover .spacer { margin-top: 10px; } .amazonLikePopover .bottomSpacer { margin-bottom: 10px; } .amazonLikePopover .likeCountText { font-weight: bold; } .amazonLikePopover .bottomRightLinks { text-align: right; color: #999; } .amazonLikePopover a.grayLink { color: #666; text-decoration: none; font-size: 10px; } .amazonLikePopover a.grayLink:link { color: #666; text-decoration: none; font-size: 10px; } .amazonLikePopover a.grayLink:visited { color: #666; } .amazonLikePopover a.grayLink:hover { color: #004B91; text-decoration: underline; } .c2c-inline-sprite { display: -moz-inline-box; display: inline-block; margin: 0;padding: 0; position: relative; overflow: hidden; vertical-align: middle; background: url(http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/electronics/click2call/click2call-sprite._V156431432_.png) no-repeat; } .c2c-inline-sprite span { position:absolute; top:-9999px; } div.mp3Enabled { display: block; height: 20px; position: relative; } div.mp3Enabled a.mp3Asin { display: -moz-inline-box; display: inline-block; height: 20px; width: 20px; cursor: pointer; margin: 0; vertical-align: middle; overflow: hidden; background: url('http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/zeitgeist/mp3player/sprites._V192194383_.gif') repeat-x scroll 0 0; } div.mp3Enabled a.mp3AsinActive { background-position: 0 0; } div.mp3Enabled a.mp3AsinActiveHover { background-position: -25px 0; } div.mp3Enabled a.mp3AsinActivePause { background-position: 0 -25px; } div.mp3Enabled span.mp3Text { margin: 0; font-size: 0.8em; vertical-align: middle; } * html div.mp3Enabled span.mp3Text { margin-left: 5px; } div.mp3Enabled img.mp3Loading { height: 16px; width: 16px; vertical-align: middle; } div.mp3Enabled span.listenText { font-size: 0.9em; font-weight: bold; color: #CC6600 } .mp3DurationPopover { border: 1px solid black; background-color: #FFFFE1; font-size: 0.8em; padding: 1px 5px 1px 5px; text-align: center} #mp3Player_noflash { border: 1px solid #A31919; color: #A31919; background-color: #FFFFDD; font-size: 0.8em; padding: 1px 5px 1px 5px; text-align: center } .audioSamplesPlayer { margin: 12px 0px 3px 57px; text-align: left; } table.buyExternalShortFade td.topLeft { margin: 0px 0px 0px 0px; padding: 0px 0px 0px 0px; background-image: 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src="http://web.archive.org/web/20110719144718im_/http://ecx.images-amazon.com/images/I/41%2BC9gXXdAL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg" style="display:none;"/> <img src="http://web.archive.org/web/20110719144718im_/http://ecx.images-amazon.com/images/I/41%2BC9gXXdAL._SL75_AA30_.jpg" style="display:none;"/> <img src="http://web.archive.org/web/20110719144718im_/http://ecx.images-amazon.com/images/I/519w-iP04LL._AA30_.jpg" style="display:none;"/> <img src="http://web.archive.org/web/20110719144718im_/http://ecx.images-amazon.com/images/I/5176A%2BlgNUL._AA30_.jpg" style="display:none;"/> </div> <div id="PrimeStripeContent"> </div> <div name="goKindleStaticPopDiv" style="text-align:center;background-repeat: repeat-x;background-image:url('http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/digital/fiona/general/green-fade-background._V192188963_.gif');"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Enhanced-and-Updated-ebook/dp/B0057Z7H40/ref=dp_kinw_strp_1?ie=UTF8&m=AG56TWVU5XWC2"><strong>Groundswell (Enhanced and Updated)</strong></a> and over 950,000 other books are available for <b>Amazon Kindle </b>� Amazon�s new wireless reading device. <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Kindle-Wireless-Reader-Wifi-Graphite/dp/B002Y27P3M/ref=dp_kinw_strp_2">Learn more</a> </div> <br/> <form method="post" id="handleBuy" name="handleBuy" action="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/product/handle-buy-box/ref=dp_start-bbf_1_glance" style="margin: 0pt;"> <input type="hidden" id="session-id" name="session-id" value="181-2919611-3189240"/> <input type="hidden" id="ASIN" name="ASIN" value="1422125009"/> <input type="hidden" id="isMerchantExclusive" name="isMerchantExclusive" value="0"/> <input type="hidden" id="merchantID" name="merchantID" value="ATVPDKIKX0DER"/> <input type="hidden" id="nodeID" name="nodeID" value="283155"/> <input type="hidden" id="offerListingID" name="offerListingID" value="5xs%2BpAd8tGshfmMlrpPTxYyivFW1h7ZPGOdXIMimecsVIOy%2BaGRZRQN7RWOY4LgFYZ7T5O3r0OPW8A7xLmjYOSpUHW5HclF0UMDBQdCHL9k%3D"/> <input type="hidden" id="sellingCustomerID" name="sellingCustomerID" value="A2R2RITDJNW1Q6"/> <input type="hidden" id="sourceCustomerOrgListID" name="sourceCustomerOrgListID" value=""/> <input type="hidden" id="sourceCustomerOrgListItemID" name="sourceCustomerOrgListItemID" value=""/> <input type="hidden" id="qid" name="qid" value=""/> <input type="hidden" id="sr" name="sr" value=""/> <input type="hidden" id="storeID" name="storeID" value="books"/> <input type="hidden" id="tagActionCode" name="tagActionCode" value=""/> <input type="hidden" id="viewID" name="viewID" value="glance"/> <table border="0" cellpadding="0" cellspacing="0" width="215" class="buyingDetailsGrid" align="right"> <tr><td valign="top" width="100%"> </td></tr><tr><td valign="top" width="100%"> </td></tr><tr><td valign="top" width="100%"> <div id="twister-atf-emwa_feature_div"></div> <div id="buyboxDivId" class="buying" style="; width:215;"> <div class="cBox buyTopBox"> <span class="cBoxTL"></span> <span class="cBoxTR"></span> <span class="cBoxR"></span> <div id="goldBoxBuyBoxDivId" class="cBoxInner" style="text-align: center; display: none;"></div> <div id="buyBoxContent" class="cBoxInner" style="text-align: center; "> <div align="center" style="margin-bottom: 4px; " id="quantityDropdownDiv"> <span style="color:#666;"><label for="quantity">Quantity:</label></span> <select name="quantity" id="quantity"> <option value="1" selected>1</option> <option value="2">2</option> <option value="3">3</option> <option value="4">4</option> <option value="5">5</option> <option value="6">6</option> <option value="7">7</option> <option value="8">8</option> <option value="9">9</option> <option value="10">10</option> <option value="11">11</option> <option value="12">12</option> <option value="13">13</option> <option value="14">14</option> <option value="15">15</option> <option value="16">16</option> <option value="17">17</option> <option value="18">18</option> <option value="19">19</option> <option value="20">20</option> <option value="21">21</option> <option value="22">22</option> <option value="23">23</option> <option value="24">24</option> <option value="25">25</option> <option value="26">26</option> <option value="27">27</option> <option value="28">28</option> <option value="29">29</option> <option value="30">30</option> </select> </div> <script type="text/javascript"> var legacyOnSelectedQuantityChange = function () { if (jQuery("#pricePlusShippingQty").length > 0) { jQuery.ajax({ url: "/gp/product/du/quantity-sip-update.html", data: { qt: jQuery("#quantityDropdownDiv select").val(), a : jQuery("#ASIN").val(), me: jQuery("#merchantID").val() }, dataType: "html", success: function(sipHtml){ jQuery("#pricePlusShippingQty").html(sipHtml); } }); } }; amznJQ.onReady('jQuery', function() { jQuery("#quantityDropdownDiv select").change(legacyOnSelectedQuantityChange); }); </script> <div id="buyboxTwisterJS"></div> <div align="center" style="margin-bottom: 4px;" id="buyNewDiv"> <b class="small">Buy New</b> </div> <div style="padding-bottom: 8px"> <div id="BBPricePlusShipID"> </div> <div id="BBAvailPlusMerchID"> </div> </div>  <span id="addToCartSpan"> <input type="image" title="" alt="Add to Shopping Cart" border="0" class="dpSprite s_bbAdd2Cart " id="bb_atc_button" value="" name="submit.add-to-cart" src="http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif"/> </span> <br/> <input type="hidden" id="storeAttribute" name="storeAttribute" value="b"/> <input type="hidden" id="canPreorder" name="canPreorder" value="0"/> <script language="JavaScript"> var gbSecure1Click = true; if(typeof(gbSecure1Click) != 'undefined' && gbSecure1Click){ amznJQ.onReady('jQuery', function () { jQuery("#oneClickBuyButton").click( function () { var hbbAction = jQuery('#handleBuy').attr("action").replace("http:", "https:"); jQuery('#handleBuy').attr("action", hbbAction ); return true; } ); } ); } </script> <div id="oneClickDivId" class="oneClickDiv"> <div style="padding:3px 0px;"> <b>or</b> </div> <div class="tiny" style="padding: 4px 0px;"> <a href="http://web.archive.org/web/20110719144718/https://www.amazon.com/gp/product/utility/edit-one-click-pref.html?ie=UTF8&returnPath=%2Fgp%2Fproduct%2F1422125009&query=redirect%3Dtrue%2Ctag%3Dgroundswell02-20%2ClinkCode%3Das2%2Ccamp%3D1789%2Ccreative%3D9325%2CcreativeASIN%3D1422125009" id="oneClickSignInLinkID">Sign in</a> to turn on 1-Click ordering. </div> </div> <div id="prime_buybox_lower_div"> </div> </div> </div> <div class="cBox buyBottomBox"> <span class="cBoxR"></span> <span class="cBoxBL"></span> <span class="cBoxBR"></span> <span class="cBoxB"></span> <div class="cBoxInner" style="text-align: center;"> <div class="GFTButtonCondo" style="display: block;"> <input type="hidden" name="rsid" value="181-2919611-3189240"/> <div align="center" style="padding: 4px"><input border="0" type="image" title="Add to Wish List" alt="Add to Wish List" border="0" class="dpSprite s_add2WishList" id="" value="" name="submit.add-to-registry.wishlist" src="http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif"/></div> </div> </div> </div> </div> </td></tr><tr><td valign="top" width="100%"></td></tr><tr><td valign="top" width="100%"> <div id="buyboxusedDivId" class="buying"> <table id="buyboxusedTable" border="0" cellspacing="0" cellpadding="0" class="buyBox" width="215"> <tr> <td width="190" class="topLeft"> <input type="hidden" id="usedMerchantID" name="usedMerchantID" value="AFDH0RXF4FIKE"/> <input type="hidden" id="usedOfferListingID" name="usedOfferListingID" value="yaACeDqi3FVkEtYHRAldn8WsQeWjAEOEEkGo%2FUZ4aBgIHE1zI%2FQRevNu2kLCEEOphug6dcZbQ%2FswQOgwLwAfh6ImfoOqUtKEyKFNQOHyUxX10OEEVrHMIOHFeA9lR0op5vzFWMMRJgNuF1OErf6Cgg%3D%3D"/> <input type="hidden" id="usedSellingCustomerID" name="usedSellingCustomerID" value="AFDH0RXF4FIKE"/> <table cellspacing="0" cellpadding="0" border="0" align="center"> <tr> <td align="center" style="text-align: center;"> <div align="center" style="margin-bottom: 4px;" id="buyUsedDiv"> <b class="small">Buy Used</b> </div> <div align="center" style="margin-bottom: 4px;" id="usedItemConditionInfoDiv" class="tiny"> <b>Used - Very Good</b> <a href="#" id="usedItemConditionInfoLink">See details</a> </div> <script type="text/javascript"> amznJQ.available('popover', function() { jQuery("#usedItemConditionInfoLink").amazonPopoverTrigger({ showCloseButton: false, closeEventInclude: ['CLICK_TRIGGER', 'CLICK_OUTSIDE', 'MOUSE_LEAVE'], locationElement: jQuery("#usedItemConditionInfoLink"), location: "bottom", width: 250, localContent: "#usedItemConditionInfoPopover" }); }); </script> <div id="usedItemConditionInfoPopover" class="tiny" style="display: none;"> <div style="margin-bottom: 4px;"><b>Seller:</b> <a href="/web/20110719144718/http://www.amazon.com/gp/help/seller/at-a-glance.html?ie=UTF8&isAmazonFulfilled=1&seller=AFDH0RXF4FIKE">happycustomers</a></div> <div style="margin-bottom: 4px;"><b>Condition:</b> Used - Very Good</div> <div><b>Comment:</b> Faint shelf wear. Eligible for FREE Super Saving Shipping! Fast Amazon shipping plus a hassle free return policy! Tracking number provided. International shipping available.</div> </div> <div style="padding: 4px 0px;"> <b class="priceLarge" style="font-weight: bold;">$6.00</b><span class="plusShippingText" style="color: #000;"> & eligible for <b>FREE Super Saver Shipping</b> on orders over $25. <a href="/web/20110719144718/http://www.amazon.com/gp/help/customer/display.html/ref=mk_sss_dp_1?ie=UTF8&nodeId=527692&pop-up=1" target="AmazonHelp" onclick="return amz_js_PopWin('/gp/help/customer/display.html/ref=mk_sss_dp_1?ie=UTF8&nodeId=527692&pop-up=1','AmazonHelp','width=550,height=550,resizable=1,scrollbars=1,toolbar=0,status=0');">Details</a> </span></div> <div style="margin: 3px 0 5px;" class="tiny"><a href="/web/20110719144718/http://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=106096011&ref=dp_ubb_fulfillment" id="SSOFpopoverLink">Fulfilled by Amazon</a></div> <script type="text/javascript"> amznJQ.available('popover', function() { jQuery('#SSOFpopoverLink').amazonPopoverTrigger({ showOnHover: touchDeviceDetected, closeText: 'Close', title: 'What Is Fulfillment By Amazon?', locationElement: jQuery("#SSOFpopoverLink"), location: "bottom", width: 430, localContent: "#SSOFpopover" }); }); </script> <div id="SSOFpopover" style="display: none"> Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's own warehouses, and we directly pack, ship, and provide customer service for these items. Something we hope you'll especially enjoy: <em>FBA items qualify for FREE Super Saver Shipping and <img src="http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/sdp/popover/fba/amz-prime._V192217000_.gif" width="92" alt="Amazon Prime" height="12" border="0"/>.</em> <br/><br/> If you're a seller, you can increase your sales significantly by using Fulfillment by Amazon. We invite you to <a href="/web/20110719144718/http://www.amazon.com/gp/seller/fba/fulfillment-by-amazon.html?ie=UTF8&ref=dp_fba_pop&ld=AZFBADP" target="_blank" style="font-weight: bold;">learn more about Fulfillment by Amazon</a>. </div> <span id="addToCartUBBSpan"> <input type="image" title="" alt="Add to Shopping Cart" border="0" class="dpSprite s_bbAdd2Cart " id="" value="" name="submit.add-to-cart-ubb" src="http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif"/> </span> <br/> <div class="oneClickDiv"> <b>or</b><br/> <div class="tiny" style="padding: 4px 0px;"> <a href="http://web.archive.org/web/20110719144718/https://www.amazon.com/gp/product/utility/edit-one-click-pref.html?ie=UTF8&returnPath=%2Fgp%2Fproduct%2F1422125009">Sign in</a> to turn on 1-Click ordering. </div></div> <script language="JavaScript"> var gbSecure1Click = true; if(typeof(gbSecure1Click) != 'undefined' && gbSecure1Click){ amznJQ.onReady('jQuery', function () { jQuery("#oneClickBuyButton").click( function () { var hbbAction = jQuery('#handleBuy').attr("action").replace("http:", "https:"); jQuery('#handleBuy').attr("action", hbbAction ); return true; } ); } ); } </script> </td></tr></table> </td> <td width="13" class="topRight"> </td> </tr> <tr> <td class="bottomLeft"> </td> <td class="bottomRight" height="12"> </td> </tr> </table> </td></tr><tr><td valign="top" width="100%"> </td></tr><tr><td valign="top" width="100%"></td></tr><tr><td valign="top" width="100%"> <div style="margin-top: 3px;" class="cBox mbcBox"> <span class="cBoxTL"></span> <span class="cBoxTR"></span> <span class="cBoxR"></span> <span class="cBoxBL"></span> <span class="cBoxBR"></span> <span class="cBoxB"></span> <div class="mbcContainer"> <div class="mbcTitle">More Buying Choices</div> <div id="more-buying-choice-content-div"> <div id="secondaryUsedAndNew" class="mbcOlp" style="text-align:center;"> <div class="mbcOlpLink"><a class="buyAction" href="/web/20110719144718/http://www.amazon.com/gp/offer-listing/1422125009/ref=dp_olp_all_mbc?ie=UTF8&storeAttribute=b&submit.see-all-buying-options=see-all-buying-options&condition=all">234 used & new</a> from <span class="price">$2.00</span></div> </div> <div class="extendedBuyBox" align="center" id="SDPBlock"> Have one to sell? <span style="align: absmiddle;"><a class="dpSprite s_sellYoursHere " href="http://web.archive.org/web/20110719144718/http://catalog-retail.amazon.com/abis/syh/DisplayCondition/ref=dp_sdp_sell?_encoding=UTF8&coliid=&qid=&asin=1422125009&sr=&colid=&ld=AMZDP"><span>Sell yours here</span></a></span> </div> <div style="padding: 0px 10px 8px 10px; margin-top:-4px;"> <div style="text-align:center;"><b>or</b></div> <div style="line-height: 1.5;"> Get a <span style="color: #990000;">$1.98</span> Amazon Gift Card <span style="margin-left:57px;"><a href="http://web.archive.org/web/20110719144718/https://www.amazon.com/gp/tradein/add-to-cart.html/ref=trade_new_dp_trade_btn?ie=UTF8&asin=1422125009"><img src="http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/tradein/buttons/button_tradein_here._V192193387_.gif" width="84" align="absmiddle" height="17" border="0"/></a></span> </div> </div> </div> </div> </div> </td></tr><tr><td valign="top" width="100%"> </td></tr><tr><td valign="top" width="100%"> </td></tr><tr><td valign="top" width="100%"> <div style="text-align: center;padding:5px;"> <div class="tafContainerDiv"> <a href="/web/20110719144718/http://www.amazon.com/gp/pdp/taf/ref=cm_sw_l_view_dp_3Jzjob17MPW2S?ie=UTF8&referer=http%253A%252F%252Fwww.amazon.com%252Fgp%252Fproduct%252F1422125009%252Fref%253D&contentName=item&imageURL=&isDynamicSWF=0&eventID=&emailImageURL=&type=SH&itemInfo=1422125009&titleText=&placementID=dp_3Jzjob17MPW2S&emailCaptionStrID=&emailSubjectStrID=&emailDescStrID=&parentASIN=1422125009&contentURI=%2Fdp%2F1422125009&contentID=1422125009&emailTemplate=%2Fgp%2Fpdp%2Fcommon%2Femail%2Fshare-product&viaAccount=amazon&suppressPurchaseReqLogin=&relatedAccounts=amazondeals%2Camazonmp3&contentType=asin&params=&merchantID=&emailCustomMsgStrID=&learnMoreButton=" id="swftext" style="vertical-align:middle"><span class="tafShareText">Share</span><span class="tafEmailIcon"></span></a><a href="/web/20110719144718/http://www.amazon.com/gp/redirect.html/ref=cm_sw_cl_fa_dp_3Jzjob17MPW2S?token=6BD0FB927CC51E76FF446584B1040F70EA7E88E1&location=http%3A%2F%2Fwww.facebook.com%2Fshare.php%3Fu%3Dhttp%3A%2F%2Fwww.amazon.com%2Fdp%2F1422125009%2Fref%3Dcm_sw_r_fa_dp_3Jzjob17MPW2S%26bodytext%3DGroundswell%253A%2520Winning%2520in%2520a%2520World%2520Transformed%2520by%2520Social%2520Technologies%2520by%2520Charlene%2520Li" target="_blank" class="tafSocialLink" onclick="window.open('/gp/redirect.html/ref=cm_sw_cl_fa_dp_3Jzjob17MPW2S?token=6BD0FB927CC51E76FF446584B1040F70EA7E88E1&location=http%3A%2F%2Fwww.facebook.com%2Fshare.php%3Fu%3Dhttp%3A%2F%2Fwww.amazon.com%2Fdp%2F1422125009%2Fref%3Dcm_sw_r_fa_dp_3Jzjob17MPW2S%26bodytext%3DGroundswell%253A%2520Winning%2520in%2520a%2520World%2520Transformed%2520by%2520Social%2520Technologies%2520by%2520Charlene%2520Li', '_blank', 'location=yes,width=700,height=400');return false;"><span class="tafSocialButton" style="background-position: -18px 0px; height: 16px; width: 16px;;"></span></a><a href="/web/20110719144718/http://www.amazon.com/gp/redirect.html/ref=cm_sw_cl_tw_dp_3Jzjob17MPW2S?token=7A1A4AE8F6CE0BD277D8295E58702D283F329C0F&location=http%3A%2F%2Ftwitter.com%2Fshare%3Foriginal_referer%3Dhttp%253A%252F%252Fwww.amazon.com%252Fgp%252Fproduct%252F1422125009%252Fref%253Dcm_sw_r_tw_dp_3Jzjob17MPW2S%26related%3Damazondeals%2Camazonmp3%26via%3Damazon%26text%3DGroundswell%253A%2520Winning%2520in%2520a%2520World%2520Transformed%2520by%2520Social%2520Technologies%2520by%2520Charlene%2520Li%26url%3Dhttp%3A%2F%2Fwww.amazon.com%2Fdp%2F1422125009%2Fref%3Dcm_sw_r_tw_dp_3Jzjob17MPW2S%26count%3Dnone" target="_blank" class="tafSocialLink" onclick="window.open('/gp/redirect.html/ref=cm_sw_cl_tw_dp_3Jzjob17MPW2S?token=7A1A4AE8F6CE0BD277D8295E58702D283F329C0F&location=http%3A%2F%2Ftwitter.com%2Fshare%3Foriginal_referer%3Dhttp%253A%252F%252Fwww.amazon.com%252Fgp%252Fproduct%252F1422125009%252Fref%253Dcm_sw_r_tw_dp_3Jzjob17MPW2S%26related%3Damazondeals%2Camazonmp3%26via%3Damazon%26text%3DGroundswell%253A%2520Winning%2520in%2520a%2520World%2520Transformed%2520by%2520Social%2520Technologies%2520by%2520Charlene%2520Li%26url%3Dhttp%3A%2F%2Fwww.amazon.com%2Fdp%2F1422125009%2Fref%3Dcm_sw_r_tw_dp_3Jzjob17MPW2S%26count%3Dnone', '_blank', 'location=yes,width=700,height=400');return false;"><span class="tafSocialButton" style="background-position: -34px 0px; height: 16px; width: 16px;;"></span></a> </div> <script language="JavaScript" type="text/JavaScript"> if (typeof window.amznJQ != 'undefined') { amznJQ.onCompletion('amznJQ.criticalFeature', function() { amznJQ.available("share-with-friends-js-new", function() { amz_taf_triggers.swftext = { url: "/gp/pdp/taf/dpPop.html/ref=cm_sw_p_view_dp_3Jzjob17MPW2S?ie=UTF8&referer=http%253A%252F%252Fwww.amazon.com%252Fgp%252Fproduct%252F1422125009%252Fref%253D&contentName=item&imageURL=&ra=taf&isDynamicSWF=0&id=1422125009&tt=sh&titleText=&placementID=dp_3Jzjob17MPW2S&emailCaptionStrID=&emailSubjectStrID=&emailDescStrID=&parentASIN=1422125009&contentURI=%2Fdp%2F1422125009&forceSprites=1&contentID=1422125009&emailTemplate=%2Fgp%2Fpdp%2Fcommon%2Femail%2Fshare-product&viaAccount=amazon&suppressPurchaseReqLogin=&relatedAccounts=amazondeals%2Camazonmp3&contentType=asin&merchantID=&emailCustomMsgStrID=&learnMoreButton=", title: "Share this item via e-mail" , closeText: "Close", isCompact: false}; amz_taf_generatePopover("swftext", false); }); }); } </script> </div> </td></tr></table> <table border="0" cellpadding="0" cellspacing="0" width="240" class="productImageGrid" align="left"> <tr><td valign="top" width="100%"></td></tr><tr><td valign="top" width="100%"> <script language="Javascript" type="text/javascript"> var registeredImages = new Object(); var registeredVideos = new Object(); var commonCap = ''; var numberToPreload = 6; var preloadCount = 0; var hoverCount = 0; var hiResCount = 0; var videoExists = false; var isVideoPlaying = false; var magnifier; var isIVConstructed = false; var ivMediaUrls = new Object(); var canHaveIV = 0; var spinnerDimensions = [23,23]; var isAnyCust = -1; var hoverzoomEnabled = false; function flushClientLog() { if(window.clientLogger){ var params = {}; if(0) { params['hoverCount'] = hoverCount; params['hiResCount'] = hiResCount; params['productGroup'] = "book_display_on_website"; params['isTwister'] = 0; params['weblab'] = "HZ"; clientLogger.sendCLOGEntry("bxindiahoverzoom", "hoverZoom", params); } } } function registerImage( id, image, html, caption, hiResUrl ) { registeredImages[id] = new Object(); registeredImages[id].image = image; registeredImages[id].hiResUrl = hiResUrl; registeredImages[id].html = html; registeredImages[id].caption = caption; registeredImages[id].hiResPreloaded = 0; if ( preloadCount < numberToPreload ) { var imagePreloader = new Image(); imagePreloader.src = image; preloadCount++; } if(hiResUrl) { hiResCount++; } } window.players = new Array(); function registerVideo( id, mediaID ) { if( !0 ) return; if(!registeredVideos[id]) { registeredVideos[id] = new Object(); } videoExists = true; registeredVideos[id].videoID = mediaID; var holderID = 'holder' + mediaID; amznJQ.available("jQuery", function(){ var holderStr = "<div onclick='event.stopPropagation();' style='position:absolute' id='holder"+mediaID+"'></div>"; var placeHolder = jQuery(holderStr); if(0 && jQuery.browser.msie) { // This div appears offset to the right in IE. Margin to adjust this. (This happens only in HoverZoom layout) var imageGridCount = jQuery('#handleBuy').find('.productImageGrid').length; if(imageGridCount == 1) { placeHolder.css({"margin-left":"-315px"}); } else { placeHolder.css({"margin-left":"-330px"}); } } jQuery('#prodImageCell').parents('table:first').before(placeHolder); var mediaObject = { mediaObjectId:mediaID, slateImageUrl:registeredImages[id].image }; window.players[id] = new AmznVideoPlayer(mediaObject, holderID, 300, 300); }); } function preloadHiRes(id) { if(!magnifier) { return; } if(!registeredImages[id].hiResUrl) { magnifier.changeImage('', ''); return; } if (registeredImages[id] && !registeredImages[id].hiResPreloaded) { if(registeredImages[id].hiRes) { delete registeredImages[id].hiRes; } registeredImages[id].hiRes = new Image(); registeredImages[id].hiRes.src = registeredImages[id].hiResUrl; magnifier.changeImage('', registeredImages[id].hiResUrl); registeredImages[id].hiRes.onload = function() { registeredImages[id].hiResPreloaded = 1; }; registeredImages[id].hiRes.onerror = function() { magnifier.changeImage('', ''); }; registeredImages[id].hiRes.onabort = function() { magnifier.changeImage('', ''); }; } else if(registeredImages[id].hiResPreloaded) { if(magnifier) { magnifier.changeImage('', registeredImages[id].hiResUrl); } } } var isLoaded = false; var clientX; var clientY; var hiResImageLoadState = {}; function changeImage( imageUrl, hiResUrl, event , spinnerURL) { if (!0 || !hoverzoomEnabled) { return; } if(hiResUrl && hiResImageLoadState[hiResUrl] != undefined && hiResImageLoadState[hiResUrl] == 0) { isLoaded = false; } else if(hiResUrl && hiResImageLoadState[hiResUrl] == undefined) { hiResImageLoadState[hiResUrl] = 0; isLoaded = false; var imgObj = jQuery("<img>").attr("src",hiResUrl); imgObj.load(function() { isLoaded = true; jQuery("#hoverZoomSpinner").remove(); hiResImageLoadState[hiResUrl] = 1; }); } hoverCount++; if(0 != 2 && jQuery('#hover-zoom-end').length) { var prodImgHeight = jQuery('#handleBuy .productImageGrid').height(); var htTillHZEnd = jQuery('#hover-zoom-end').show().position().top - jQuery('#btAsinTitle').position().top; jQuery('#hover-zoom-end').hide(); var hzHeight = prodImgHeight > htTillHZEnd ? prodImgHeight : htTillHZEnd; //find maximum jQuery('#hover-zoom-end').height(hzHeight); } if(!isLoaded) { if(!jQuery("#hoverZoomSpinner").length && spinnerURL) { var parent = jQuery("#prodImageCell"); var offset = {top: (parent.height() - spinnerDimensions[1]) / 2, left: (parent.width() - spinnerDimensions[0]) / 2 }; parent.css("position", "relative").append("<div id='hoverZoomSpinner' style='height:0px; width:0px;'><span style='display: block; overflow: hidden; text-indent: -99999px; border: 1px solid rgb(150, 183, 205); -moz-border-radius: 6px 6px 6px 6px; width: 20px; height: 20px; position:absolute; top:" + offset.top + "px; left:" + offset.left + "px; background: url(" + spinnerURL + ") no-repeat scroll center center rgb(255, 255, 255); z-index:100'></span></div>"); } } if(!magnifier) { var minHeightElem = null; var adjustment = [0,0,0,0]; if(0 != 2) { minHeightElem = '#handleBuy .productImageGrid'; adjustment = [0,0,1,1]; if(jQuery('#hover-zoom-end').length) { minHeightElem = '#hover-zoom-end'; adjustment = [0,0,2,0]; } } clientX = event.clientX; clientY = event.clientY; jQuery("#prodImageCell").mousemove(function(event){ clientX = event.clientX; clientY = event.clientY; }); jQuery("#prodImageCell").mouseout(function(){ clientX = -1; clientY = -1; }); amznJQ.available("imageMagnifier", function(){ magnifier = jQuery("#prodImageCell").amazonMagnifier({ location:"over", adjustment:adjustment, locationElement:"#btAsinTitle, #product-title-divider, .hoverZoom", minHeightElement:minHeightElem , preload:"ready", clickForFullscreen: false, zIndex: 15, title: jQuery('#btAsinTitle').text(), generalImageUrls: {} }); magnifier.changeImage('', hiResUrl); if(clientX != -1 && clientY != -1) { var modifiedEvent = event; modifiedEvent = {pageX: clientX + jQuery('body').scrollLeft(), pageY: clientY + jQuery('body').scrollTop()}; magnifier.engageMagnifier(modifiedEvent); } }); } else if(magnifier && hiResUrl) { magnifier.changeImage('', hiResUrl); } } var currentMediaID = null; function displayVideo(id) { if( !0 ) return; //document.getElementById('prodImageCell').innerHTML = ''; jQuery('#prodImageCell').css('visibility', 'hidden'); if(0 && 0) { if(isVideoPlaying) { document.getElementById('prodImageCaption').innerHTML = registeredImages[id].caption; } else { document.getElementById('prodImageCaption').innerHTML = ""; } } else { document.getElementById('prodImageCaption').innerHTML = registeredImages[id].caption; } for ( elementID in registeredImages ) { var imageThumbnail = document.getElementById(elementID); if (imageThumbnail != null) { imageThumbnail.style.border = '1px solid #999999'; var thumbClass = (0) ? 'altImgThumbnail' : 'productThumbnail'; imageThumbnail.className = thumbClass; } } if (0) { document.getElementById(id).style.border = '2px solid #E47911'; document.getElementById(id).className = 'altImgSelect'; } else { document.getElementById(id).style.border = '1px solid #990000'; } AmznVideoPlayer.hideAll(); var mediaID = registeredVideos[id].videoID; if (AmznVideoPlayer.lastPlayedId == mediaID){ //AmznVideoPlayer.players[mediaID].resizeVideo(300,300); if(AmznVideoPlayer.players[mediaID]) { AmznVideoPlayer.players[mediaID].showFlash(); } } else { if( AmznVideoPlayer.players[AmznVideoPlayer.lastPlayedId]) { try { AmznVideoPlayer.players[AmznVideoPlayer.lastPlayedId].pause(); } catch(e) { } } try { AmznVideoPlayer.players[mediaID].stop(); } catch(e) { } AmznVideoPlayer.players[mediaID].showPreplay(); } currentMediaID = mediaID; } var allPreloaded = 0; var selectedImageID = "original_image"; function displayImage( id ) { if ( id == selectedImageID ) { if( 0 && 0 ) { amznJQ.available('jQuery', function() { if( registeredVideos[id]) { if(isVideoPlaying) { jQuery('#prodImageCaption').html( '' ); } else { jQuery('#prodImageCaption').html( '' ); } } else { setIVCaption( '' ); } }); } return; } if( 0 ){ if( registeredVideos[id]) { displayVideo(id); selectedImageID = id; return; } if(videoExists) { if(AmznVideoPlayer.players[AmznVideoPlayer.lastPlayedId]) { try { AmznVideoPlayer.players[AmznVideoPlayer.lastPlayedId].pause(); } catch(e) { } } AmznVideoPlayer.hideAll(); currentMediaID = null; } } selectedImageID = id; if (typeof jQuery != 'undefined') { jQuery('#prodImageCell :first').replaceWith(registeredImages[id].html); } if ( 0 && hoverzoomEnabled && !0 && commonCap ) { document.getElementById('prodImageCaption').innerHTML = commonCap; } else{ document.getElementById('prodImageCaption').innerHTML = registeredImages[id].caption; } if( 0 ) { amznJQ.available('jQuery', function() { if(canHaveIV && selectedImageID == 'original_image') { jQuery('#prodImage').css('cursor','pointer'); jQuery('#prodImageCaption').text( '' ); jQuery('#prodImage').addClass('prod_image_selector'); } jQuery('#prodImageCell').css('visibility', 'visible'); if( 0) { setIVCaption(''); } }); } for ( elementID in registeredImages ) { var imageThumbnail = document.getElementById(elementID); if (imageThumbnail != null) { imageThumbnail.style.border = '1px solid #999999'; var thumbClass = (0) ? 'altImgThumbnail' : 'productThumbnail'; imageThumbnail.className = thumbClass; } if ( !allPreloaded ) { var imagePreloader = new Image(); imagePreloader.src = registeredImages[elementID].image; } } if (0) { document.getElementById(id).style.border = '2px solid #E47911'; document.getElementById(id).className = 'altImgSelect'; } else { document.getElementById(id).style.border = '1px solid #990000'; } allPreloaded = 1; if (0) { preloadHiRes(id); } if( 0) { if(isIVConstructed && immersiveView) { immersiveView.createIVTrigger(); } } } function resetCaption(thumbID) { amznJQ.available('jQuery', function() { if(0 && 0) { if(!thumbID) { if(selectedImageID) resetCaption(selectedImageID); return; } if( registeredVideos[thumbID]) { if(isVideoPlaying) { jQuery('#prodImageCaption').html( '' ); } else { jQuery('#prodImageCaption').html( '' ); } } else { if(thumbID.substring(0, 4) == 'cust') { setIVCaption(); } else { if(hoverzoomEnabled && registeredImages[thumbID] && registeredImages[thumbID].hiResUrl) { jQuery('#prodImageCaption').html( '' ); } else { if(hasAnyCustImage()) { jQuery('#prodImageCaption').html("<br />"); } else { jQuery('#prodImageCaption').html("<br style='line-height:0;' />"); } } } } } }); } function hasAnyCustImage() { if (isAnyCust != -1) return isAnyCust; for ( elementID in registeredImages ) { if(elementID.substring(0, 4) == 'cust'){ isAnyCust = 1; return 1; } } isAnyCust = 0; return 0; } var ivImageSet; var ivSelectedImageId = 0; var ivVideoSet; function isIVable(isLargeEnough) { canHaveIV = isLargeEnough; } function addToIVImageSet(thumbSrc, zoomSrc) { if( !ivImageSet ){ ivImageSet = new Object(); } if( !0 ) return; var id = 0; //only 1 set of images for IV in single variation if (ivImageSet[id] == null) { ivImageSet[id] = new Object(); } if (ivImageSet[id].images == null) { ivImageSet[id].images = {thumbnails:[],zoomImages:[]}; } var currId = ivImageSet[id].images.thumbnails.length; ivImageSet[id].images.thumbnails[currId] = thumbSrc; ivImageSet[id].images.zoomImages[currId] = zoomSrc; } function addToIVVideoSet(mediaID, slateImg, title, duration) { if( !ivVideoSet ){ ivVideoSet = new Object(); } if( !0 ) return; var id = 0; //only 1 set of images for IV in single variation if (ivVideoSet[id] == null) { ivVideoSet[id] = new Object(); } if (ivVideoSet[id].videos == null) { ivVideoSet[id].videos = {mediaIDs:[],slateImages:[],titles:[],durations:[]}; } var currId = ivVideoSet[id].videos.mediaIDs.length; ivVideoSet[id].videos.mediaIDs[currId] = mediaID; ivVideoSet[id].videos.slateImages[currId] = slateImg; ivVideoSet[id].videos.titles[currId] = title; ivVideoSet[id].videos.durations[currId] = duration; } function setIVSelectedImageId(imageId) { if( !0 ) return; ivSelectedImageId = imageId; } var immersiveView; function openImmersiveView(e) { var isImage; if( !(0) || !canHaveIV) { return; } if(isIVConstructed) { if(!jQuery.browser.mozilla) { jQuery(document.body).css("overflow","hidden"); } return; } if(e) { e.cancelBubble = true; } if(!jQuery.browser.mozilla) { jQuery(document.body).css("overflow","hidden"); } jQuery(document.body).css("opacity","0.4"); jQuery('#loadingImage').css({"left": function(){ return ( jQuery(window).width() - jQuery('#loadingImage').width() ) / 2+jQuery(window).scrollLeft() + "px"; },"top" : function(){ return ( jQuery(window).height() - jQuery('#loadingImage').height()) / 2+jQuery(window).scrollTop() + "px"; },"display":"block"}); var currentId = selectedImageID.split('_'); var selectedId = currentId.length <= 2 ? 0 : currentId[currentId.length-1]; isIVConstructed = true; // Give some time for cancel bubble to work setTimeout( function() { amznJQ.available("immersiveView", function(){ jQuery('#loadingImage').css("display","none"); immersiveView = jQuery.fn.amazonImmersiveView(); immersiveView.setTitle(jQuery('#btAsinTitle').text()); immersiveView.setProductGroupID('book_display_on_website'); immersiveView.changeImageSet(ivImageSet); immersiveView.changeVideoSet(ivVideoSet); immersiveView.setMediaUrls(ivMediaUrls); if ((currentId[0] === 'alt') || (currentId[0] === 'original') || (currentId[0] === 'cust')) { isImage = true; } else { isImage = false; } immersiveView.setInitialIDs(0, selectedId, isImage); immersiveView.createImmersiveView(e, false); // open IV first time triggerIV(); }); }, 50); setTimeout(function() { //timeout if IV not load. if(!immersiveView) { jQuery('#loadingImage').css("display","none"); jQuery(document.body).css("overflow","auto"); // re-enable scrolling jQuery(document.body).css("opacity",""); } },30000); // empty ajax call to set ref tags jQuery.get('/gp/product/ajax-handlers/reftag.html?ref=dp_iv'); } function setImmersiveViewContext() { if( !0 ) return; var isImage; immersiveView.setTitle(jQuery('#btAsinTitle').text()); var currentId = selectedImageID.split('_'); var selectedId = currentId.length <= 2 ? 0 : currentId[currentId.length-1]; if ((currentId[0] === 'alt') || (currentId[0] === 'original') || (currentId[0] === 'cust')) { isImage = true; } else { isImage = false; } immersiveView.setInitialIDs(0, selectedId, isImage); } function triggerIV(triggerElement) { if(isIVConstructed) { if(immersiveView && !immersiveView.isIVOpen()) { jQuery.AmazonPopover.displayPopover(immersiveView.getIVPopoverOptions()); } } else { openImmersiveView(); } } function videoClick() { triggerIV(); } var isVideoPlaying = false; function videoStateChange(state){ var currentId = selectedImageID.split('_'); if ((currentId[0] === 'alt') || (currentId[0] === 'original') || getCurrentMediaId() == null) { return; } if(state == "playing") { isVideoPlaying = true; if(0 && 0) { jQuery('#prodImageCaption').html(''); } else { jQuery('#prodImageCaption').html(''); } } else { isVideoPlaying = false; jQuery('#prodImageCaption').html(''); } } function getCurrentMediaId() { return currentMediaID; } function setIVCaption(caption) { if(selectedImageID.substring(0, 4) == 'cust') { if(registeredImages[selectedImageID] && registeredImages[selectedImageID].caption && registeredImages[selectedImageID].caption.length) { document.getElementById('prodImageCaption').innerHTML = registeredImages[selectedImageID].caption; } else { document.getElementById('prodImageCaption').innerHTML = "<br style='line-height:0;' />"; } } else { if((!0 || hoverzoomEnabled) && canHaveIV && caption && caption.length) { document.getElementById('prodImageCaption').innerHTML = caption; } else { if(hasAnyCustImage()) { document.getElementById('prodImageCaption').innerHTML = "<br />"; } else { document.getElementById('prodImageCaption').innerHTML = "<br style='line-height:0;' />"; } } } } </script> <table style="text-align: center;" border="0" cellpadding="0" cellspacing="0" width="300"> <tr> <td id="prodImageCell" height="300" width="300"><a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_pt#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReader('sib_dp_pt'); return false; }"><img onload="if (typeof uet == 'function') { uet('af'); }" src="http://web.archive.org/web/20110719144718im_/http://ecx.images-amazon.com/images/I/41%2BC9gXXdAL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg" id="prodImage" width="300" height="300" onmouseover="sitb_showLayer('bookpopover'); return false;" onmouseout="sitb_doHide('bookpopover'); return false;" border="0" alt="Groundswell: Winning in a World Transformed by Social Technologies" onmouseover=""/></a><div id="prodImageCellInner" style="position: relative; 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class="cBoxR"></span> <span class="cBoxBL"></span> <span class="cBoxBR"></span> <span class="cBoxB"></span> <div class="cBoxInner"> <div class="fionaPublish"> <div> Start reading <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Enhanced-and-Updated-ebook/dp/B0057Z7H40/ref=kinw_dp_ke?ie=UTF8&m=AG56TWVU5XWC2">Groundswell (Enhanced and Updated)</a> on your Kindle <strong>in under a minute</strong>. <br/><br/> Don�t have a Kindle? <a href="/web/20110719144718/http://www.amazon.com/Kindle-Wireless-Reader-Wifi-Graphite/dp/B002Y27P3M/ref=kinw_dp_gy">Get your Kindle here</a>, or download a <b>FREE</b> <a href="/web/20110719144718/http://www.amazon.com/gp/kindle/kcp/ref=kinw_dp_pub"> Kindle Reading App</a>. <br/> </div> </div> </div> </div> </div> </td></tr><tr><td valign="top" width="100%"></td></tr></table> <div class="buying"><h1 class="parseasinTitle"><span id="btAsinTitle" style="">Groundswell: Winning in a World Transformed by Social Technologies <span style="text-transform:capitalize; font-size: 16px;">[Hardcover]</span></span></h1> <span> <a href="/web/20110719144718/http://www.amazon.com/Charlene-Li/e/B001JS17LS/ref=ntt_athr_dp_pel_1">Charlene Li</a> (Author), <a href="/web/20110719144718/http://www.amazon.com/Josh-Bernoff/e/B003IIBGTK/ref=ntt_athr_dp_pel_2">Josh Bernoff</a> (Author) </span> </div> <div class="jumpBar"> <span class="tiny"> <script type="text/javascript"> function reviewHistPingAjax() { jQuery.get("/gp/customer-reviews/common/du/recordHistoPopAjax.html", null); } var reviewHistPopoverConfig = { showOnHover:true, showCloseButton:false, width:null, location:'bottom', locationAlign:'right', clone:false, hoverHideDelay:300 }; </script> <script type="text/javascript"> function constructTriggerPrefix(asin){ return "reviewHistoPop" + '_' + asin; } function getContentDivId(triggerName){ var nameArray = new Array(); nameArray = triggerName.split('__'); return nameArray[1]; } function jQueryInitHistoPopovers(asin, 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href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=dp_top_cm_cr_acr_pop_hist_4?ie=UTF8&showViewpoints=0&filterBy=addFourStar">4 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="31%"><div style="background-color:#FFCC66; height:13px; width:31%;"></div></td> <td align="right" class="tiny"> (41)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=dp_top_cm_cr_acr_pop_hist_3?ie=UTF8&showViewpoints=0&filterBy=addThreeStar">3 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="7%"><div style="background-color:#FFCC66; height:13px; width:7%;"></div></td> <td 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document.getElementById('sitbUnsupportedBrowserMessage'); if (msg) { msg.style.display = 'block'; var reftagImage = new Image(); reftagImage.src = '/gp/search-inside/reftag/ref=rdr_bar_nobrowser'; } </script> <table border="0" cellpadding="0" cellspacing="0" class="twisterMediaMatrix"> <tbody><tr><td style="border-top:none;"> <div class="cBox dkBlueBox"> <span class="cBoxTL"></span> <span class="cBoxTR"></span> <span class="cBoxR"></span> <span class="cBoxBL"></span> <span class="cBoxBR"></span> <span class="cBoxB"></span> <div class="cBoxInner"> <table border="0" cellspacing="0" cellpadding="2"> <thead><tr> <th colspan="2"> <h3 class="tmm_formatColumnHeader">Formats</h3> </th> <th colspan="2"> Amazon Price </th> <th class="tmm_olpNewColumnHeader"> New from </th> <th class="tmm_olpUsedColumnHeader"> Used from </th> </tr></thead> <tbody id="kindle_meta_binding_winner"> <tr class="bucketBorderTop" id="tmm_B0057Z7H40"> <td class="tmm_buttonTD"> </td> <td class="tmm_bookTitle noLinkDecoration"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Enhanced-and-Updated-ebook/dp/B0057Z7H40/ref=tmm_kin_title_0/181-2919611-3189240?ie=UTF8&m=AG56TWVU5XWC2">Kindle Edition with Audio/Video</a> </td> <td class="price"> $8.79 </td> <td class="noLinkDecoration">   </td> <td class="tmm_olpLinks"> -- </td> <td class="tmm_olpLinks"> -- </td> </tr> </tbody> <tbody id="kindle_meta_binding_body"> </tbody> <tbody> <tr class="noLinkDecoration hidden" id="kindle_meta_binding_showMoreLink"><td></td><td colspan="5"><strong><a href="#">See <span id="kindle_meta_binding_showMoreVariationsCount">#</span> more Kindle books</a></strong></td></tr> <tr class="noLinkDecoration hidden" id="kindle_meta_binding_showFewerLink"><td></td><td colspan="5"><strong><a href="#">Show fewer Kindle books</a></strong></td></tr> </tbody> <tbody id="hardcover_meta_binding_winner"> <tr class="activeRow bucketBorderTop" id="tmm_1422125009"> <td class="tmm_buttonTD"> </td> <td class="tmm_bookTitle noLinkDecoration"> Hardcover </td> <td class="price"> $19.77 </td> <td class="noLinkDecoration">   </td> <td class="tmm_olpLinks"> <a href="/web/20110719144718/http://www.amazon.com/gp/offer-listing/1422125009/ref=tmm_hrd_new_olp_sr/181-2919611-3189240?ie=UTF8&condition=new">$2.45</a> </td> <td class="tmm_olpLinks"> <a href="/web/20110719144718/http://www.amazon.com/gp/offer-listing/1422125009/ref=tmm_hrd_used_olp_sr/181-2919611-3189240?ie=UTF8&condition=used">$2.00</a> </td> </tr> </tbody> <tbody id="hardcover_meta_binding_body"> </tbody> <tbody> <tr class="noLinkDecoration hidden" id="hardcover_meta_binding_showMoreLink"><td></td><td colspan="5"><strong><a href="#">See <span id="hardcover_meta_binding_showMoreVariationsCount">#</span> more hardcovers</a></strong></td></tr> <tr class="noLinkDecoration hidden" id="hardcover_meta_binding_showFewerLink"><td></td><td colspan="5"><strong><a href="#">Show fewer hardcovers</a></strong></td></tr> </tbody> <tbody id="paperback_meta_binding_winner"> <tr class="bucketBorderTop" id="tmm_1422161986"> <td class="tmm_buttonTD"> </td> <td class="tmm_bookTitle noLinkDecoration"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Expanded-Revised-Transformed-Technologies/dp/1422161986/ref=tmm_pap_title_0/181-2919611-3189240">Paperback</a> </td> <td class="price"> $10.17 </td> <td class="noLinkDecoration">   </td> <td class="tmm_olpLinks"> <a href="/web/20110719144718/http://www.amazon.com/gp/offer-listing/1422161986/ref=tmm_pap_new_olp_0/181-2919611-3189240?ie=UTF8&condition=new">$8.00</a> </td> <td class="tmm_olpLinks"> <a href="/web/20110719144718/http://www.amazon.com/gp/offer-listing/1422161986/ref=tmm_pap_used_olp_0/181-2919611-3189240?ie=UTF8&condition=used">$8.99</a> </td> </tr> </tbody> <tbody id="audiobooks_meta_binding_winner"> <tr class="bucketBorderTop" id="tmm_1596592125"> <td class="tmm_buttonTD"> </td> <td class="tmm_bookTitle noLinkDecoration"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/dp/1596592125/ref=tmm_abk_title_0/181-2919611-3189240">Audio, CD, Audiobook, Unabridged</a> </td> <td class="price"> $22.78 </td> <td class="noLinkDecoration">   </td> <td class="tmm_olpLinks"> <a href="/web/20110719144718/http://www.amazon.com/gp/offer-listing/1596592125/ref=tmm_abk_new_olp_0/181-2919611-3189240?ie=UTF8&condition=new">$16.05</a> </td> <td class="tmm_olpLinks"> <a href="/web/20110719144718/http://www.amazon.com/gp/offer-listing/1596592125/ref=tmm_abk_used_olp_0/181-2919611-3189240?ie=UTF8&condition=used">$16.05</a> </td> </tr> </tbody> <tbody id="audiobooks_meta_binding_body"> </tbody> <tbody> <tr class="noLinkDecoration hidden" id="audiobooks_meta_binding_showMoreLink"><td></td><td colspan="5"><strong><a href="#">See <span id="audiobooks_meta_binding_showMoreVariationsCount">#</span> more audio books</a></strong></td></tr> <tr class="noLinkDecoration hidden" id="audiobooks_meta_binding_showFewerLink"><td></td><td colspan="5"><strong><a href="#">Show fewer audio books</a></strong></td></tr> </tbody> <tbody id="audiobooks_digital_meta_binding_winner"> <tr class="bucketBorderTop" id="tmm_B0018KTQC4"> <td class="tmm_buttonTD"> </td> <td class="tmm_bookTitle noLinkDecoration"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/dp/B0018KTQC4/ref=tmm_aud_title_0/181-2919611-3189240?ie=UTF8&m=AG56TWVU5XWC2">Audible Audio Edition, Unabridged</a> </td> <td class="price"> <span class="price">$17.95</span> </td> <td colspan="3" class="noLinkDecoration"> <span class="tmm_audibleMessage">or <span class="price">Free</span> with Audible 30-day free trial</span> </td> </tr> </tbody> </table> </div> </div> </td></tr></tbody></table> <script type="text/javascript"> window._tmm_3 = +new Date(); if (typeof amznJQ != "undefined") { amznJQ.onCompletion("amznJQ.criticalFeature", function() { amznJQ.available("twister-media-matrix", function() { window._tmm_2 = +new Date(); TwisterMediaMatrix.initialize({ "kindle_meta_binding": { "n": "3", "start": "1" }, "hardcover_meta_binding": { "n": "2", "start": "1" }, "paperback_meta_binding": { "n": "1", "start": "1" }, "audiobooks_meta_binding": { "n": "2", "start": "1" }, "audiobooks_digital_meta_binding": { "n": "1", "start": "1" } }, "4", "books", "1422125009", "B0012CAVTU", "book_display_on_website", "Loading...", "Error. Please try again.", "http://web.archive.org/web/20110719144718/http://g-ecx.images-amazon.com/images/G/01/x-locale/twister/tiny-snake._V192199047_.gif", false, "", ""); }); }); } </script> <table border="0" cellpadding="0" cellspacing="0" class="qpDivTop"> <tbody><tr><td> <div class="cBox grayBox"> <span class="cBoxTL"></span> <span class="cBoxTR"></span> <span class="cBoxR"></span> <span class="cBoxBL"></span> <span class="cBoxBR"></span> <span class="cBoxB"></span> <div class="cBoxInner"> <span style="font-size: 0.82em;"> <div style="position: relative; margin-bottom: .5em; margin-left: 3px;"> <div style="float: left; width: 75px; padding-right: 8px;"><img src="http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/Books/grutty/Trade-In/textbook_trade-in_75._SS75_V180296386_.gif" width="75" height="75" border="0"/></div> <div class="qpHeadline" style="margin-right: 155px;">Sell Back Your Copy for $1.98</div> <div style="min-height: 65px; margin-right: 155px;"> Receive a <a href="/web/20110719144718/http://www.amazon.com/s/ref=trdrt_hqp_tins/181-2919611-3189240?_encoding=UTF8&field-keywords=1422125009&url=search-alias%3Dtextbooks-tradein&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=hero-quick-promo&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1291700942&pf_rd_i=1422125009">$1.98</a> Amazon.com Gift Card for selling back this book. See other eligible items in our <a href="/web/20110719144718/http://www.amazon.com/b/ref=trdrt_hqp_link1/181-2919611-3189240?_encoding=UTF8&node=2205237011&_encoding=UTF8&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=hero-quick-promo&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1291700942&pf_rd_i=1422125009">Book Trade-In Program</a>. <a href="/web/20110719144718/http://www.amazon.com/gp/help/customer/display.html//ref=trdrt_hqp_nwlink1/181-2919611-3189240?ie=UTF8&nodeId=200302940&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=hero-quick-promo&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1291700942&pf_rd_i=1422125009#books" target="_blank">Restrictions Apply</a> </div> <div style="padding: 0px 5px 0px 10px; position: absolute; width: 130px; right: 0px; top: 5px; border-left: 1px dashed #999999;"> <span style="float: left; color: #666666">Used Price</span><span style="float: right">$2.00</span><br clear="both"/> <span style="float: left; color: #666666">Buyback Price</span><span style="float: right">$1.98</span><br clear="both"/> <div style="border-bottom: 1px solid black; height: 5px; font-size: 5px;"></div> <div style="padding-top: 5px;"> <span style="float: left; color: #666666">Price after<br/>Buyback</span><span style="float: right">$0.02</span><br clear="both"/> </div> </div> <div style="clear: both"></div> </div> <div class="hqpDiv" name="heroQuickPromoDiv" id="heroQuickPromoDiv"> <strong class="hqpBold">&rsaquo; </strong> <a href="#productPromotions">See more product promotions</a> </div> <div style="clear: left;"></div> </span> </div> </div> </td></tr> </tbody></table> <div class="buying" id="promoGrid"> </div> <script language="JavaScript">  </script> <div class="bucketDivFloat"> <a name="wiia"><h2>Check Out Related Media</h2></a> <div class="content"> <table cellspacing="0" cellpadding="0"> <tr> <td width="320" height="283" align="left" valign="top"> <script language="JavaScript">  </script> <div align="center" id="ns_1S77MEPEWT2ASE13VKB6_913_flashPlayerID" class="flashPlayer"> <table cellspacing="0" cellpadding="0"> <tr> <td valign="top" align="center"> <table cellpadding="0px" cellspacing="0px"><tr><td valign="top"> <div onmouseover="" id="ns_1S77MEPEWT2ASE13VKB6_913_chiDiv"></div> <script language="JavaScript">  </script> <script language="JavaScript">  </script> <div id="ns_1S77MEPEWT2ASE13VKB6_913_hiddenPre" style="display:none"> <div id="ns_1S77MEPEWT2ASE13VKB6_913_videoPlaceholder" style="position:relative;"> <div id="ns_1S77MEPEWT2ASE13VKB6_913_clipDiv" style="position:relative; 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</div> </div> <div id="cpsia-product-safety-warning_feature_div"> </div> <hr noshade="true" size="1" class="bucketDivider"/> <div class="bucket" id="productDescription"> <h2>Editorial Reviews</h2> <div class="content"> <h3 class="productDescriptionSource">Review</h3> <div class="productDescriptionWrapper"> ...for Groundswell's intended audience - managers struggling to answer questions such as "should my soap company have a presence on Facebook?" or "why isn't anyone reading our company blog?" - the emphasis on data and analytics is not a bug - it's a feature --The Financial Times, May 21, 2008<br/><br/>Their response, an introduction to the current state of online social networking and what to do about it, is entertaining, well- written and mercifully free from techy details. --The Financial Times, June 4, 2008<br/><br/>The Forrester analysts have prepared one of the most comprehensive and useful primers on the sudden surge in social media. --Advertising Age, July 3, 2008 <div class="emptyClear"> </div> </div> <h3 class="productDescriptionSource">Product Description</h3> <div class="productDescriptionWrapper"> Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.<br><br>When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. <br><br>Using tools and data straight from Forrester, you ll learn how to:<br><br> <br><br>-Evaluate new social technologies as they emerge<br> <br>-Determine how different groups of consumers are participating in social technology arenas<br> <br>-Apply a four-step process for formulating your future strategy<br> <br>-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers<br><br>Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.<br><br>"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"<br><br>-Seth Godin, author, Meatball Sundae<br><br>"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."<br><br>-Scott Cook, Founder and Chairman of the Executive Committee, Intuit <br><br> Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success. <br><br>-Cathie Black, President, Hearst Magazines<br><br>"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."<br><br>-John T. Chambers, Chairman and CEO, Cisco<br><br>"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."<br><br>-Christina Norman, President, MTV<br><br>"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."<br><br>-Clark Kokich, CEO, Avenue A | Razorfish<br><br>"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."<br><br>-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age <div class="emptyClear"> </div> </div> <div class="seeAll"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/dp/product-description/1422125009/ref=dp_proddesc_0/181-2919611-3189240?ie=UTF8&n=283155&s=books">See all Editorial Reviews</a> </div> </div> </div> <a name="productDetails" id="productDetails"></a> <hr noshade="noshade" size="1" class="bucketDivider"/> <table cellpadding="0" cellspacing="0" border="0"> <tr> <td class="bucket"> <h2>Product Details</h2> <div class="content"> <ul> <li><b>Hardcover:</b> 224 pages</li> <li><b>Publisher:</b> Harvard Business School Press; 1 edition (April 21, 2008)</li> <li><b>Language:</b> English</li> <li><b>ISBN-10:</b> 9781422125007</li> <li><b>ISBN-13:</b> 978-1422125007</li> <li><b>ASIN:</b> 1422125009</li> <li><b>Shipping Weight:</b> 1.3 pounds (<a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/help/seller/shipping.html/ref=dp_pd_shipping?ie=UTF8&asin=1422125009&seller=ATVPDKIKX0DER">View shipping rates and policies</a>)</li> <li><b>Average Customer Review:</b> <script type="text/javascript"> function reviewHistPingAjax() { jQuery.get("/gp/customer-reviews/common/du/recordHistoPopAjax.html", null); } var reviewHistPopoverConfig = { showOnHover:true, showCloseButton:false, width:null, location:'bottom', locationAlign:'right', clone:false, hoverHideDelay:300 }; </script> <script type="text/javascript"> function constructTriggerPrefix(asin){ return "reviewHistoPop" + '_' + asin; } function getContentDivId(triggerName){ var nameArray = new Array(); nameArray = triggerName.split('__'); return nameArray[1]; } function jQueryInitHistoPopovers(asin, triggerDivPrefix) { if(triggerDivPrefix == null){ triggerDivPrefix = constructTriggerPrefix(asin); } amznJQ.onReady('popover', function(){ jQuery('a[name^=' + triggerDivPrefix + ']').each(function(){ jQuery(this).removeAmazonPopoverTrigger(); var contentDivId = getContentDivId(this.name); var myConfig = jQuery.extend(true, {}, reviewHistPopoverConfig); myConfig.localContent = '#' + contentDivId; myConfig.onShow = reviewHistPingAjax; jQuery(this).amazonPopoverTrigger(myConfig); }); }); } </script> <span class="crAvgStars" style="white-space:no-wrap;"><span class="asinReviewsSummary" name="1422125009" ref="dp_db_cm_cr_acr_pop_"> <a style="text-decoration:none" href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=dp_db_cm_cr_acr_img?ie=UTF8&showViewpoints=1" name="reviewHistoPop_1422125009_8926_star__contentDiv_reviewHistoPop_1422125009_8926"><span class="swSprite s_star_4_5 " title="4.4 out of 5 stars"><span>4.4 out of 5 stars</span></span> </a> <span class="histogramButton" style="margin-left:-3px"><a style="text-decoration:none" href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=dp_db_cm_cr_acr_img?ie=UTF8&showViewpoints=1" name="reviewHistoPop_1422125009_8926_button__contentDiv_reviewHistoPop_1422125009_8926"><span class="swSprite s_chevron "><span>See all reviews</span></span> </a></span></span>(<a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=dp_db_cm_cr_acr_txt?ie=UTF8&showViewpoints=1">131 customer reviews</a>)</span> <script type="text/javascript"> amznJQ.onReady('popover', function() { jQueryInitHistoPopovers('1422125009','reviewHistoPop_1422125009_8926'); }); </script> <div id="contentDiv_reviewHistoPop_1422125009_8926" style="display:none;"> <table border="0" cellspacing="5" cellpadding="0" bgcolor="ffffff"> <tr><td> <div> <div style="display:block; text-align:center; padding-bottom: 5px;" class="tiny"> <b>131 Reviews</b> </div> <table border="0" cellspacing="1" cellpadding="0" align="center"> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=dp_db_cm_cr_acr_pop_hist_5?ie=UTF8&showViewpoints=0&filterBy=addFiveStar">5 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="58%"><div style="background-color:#FFCC66; height:13px; width:58%;"></div></td> <td align="right" class="tiny"> (76)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=dp_db_cm_cr_acr_pop_hist_4?ie=UTF8&showViewpoints=0&filterBy=addFourStar">4 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="31%"><div style="background-color:#FFCC66; height:13px; width:31%;"></div></td> <td align="right" class="tiny"> (41)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=dp_db_cm_cr_acr_pop_hist_3?ie=UTF8&showViewpoints=0&filterBy=addThreeStar">3 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="7%"><div style="background-color:#FFCC66; height:13px; width:7%;"></div></td> <td align="right" class="tiny"> (10)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=dp_db_cm_cr_acr_pop_hist_2?ie=UTF8&showViewpoints=0&filterBy=addTwoStar">2 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="1%"><div style="background-color:#FFCC66; height:13px; width:1%;"></div></td> <td align="right" class="tiny"> (2)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=dp_db_cm_cr_acr_pop_hist_1?ie=UTF8&showViewpoints=0&filterBy=addOneStar">1 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="1%"><div style="background-color:#FFCC66; height:13px; width:1%;"></div></td> <td align="right" class="tiny"> (2)</td> </tr> </table> <br/> <span class="tiny"><span style="color:#E47911; font-weight:bold;">&rsaquo;</span> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=dp_db_cm_cr_acr_pop_hist_all?ie=UTF8&showViewpoints=1">See all 131 customer reviews...</a></span> <div class="tiny cdReviewsDiscussionLinkDiv_1422125009"></div> </div> </td></tr></table> </div> </li> <li id="SalesRank"> <b>Amazon Bestsellers Rank:</b> #40,249 in Books (<a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/bestsellers/books/ref=pd_dp_ts_b_1">See Top 100 in Books</a>) <style type="text/css"> .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 20px; } .zg_hrsr_rank { display: inline-block; width: 50px; text-align: right; } </style> <ul class="zg_hrsr"> <li class="zg_hrsr_item"> <span class="zg_hrsr_rank">#21</span> <span class="zg_hrsr_ladder">in <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/bestsellers/books/ref=pd_zg_hrsr_b_1_1">Books</a> > <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/bestsellers/books/3/ref=pd_zg_hrsr_b_1_2">Business & Investing</a> > <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/bestsellers/books/2624/ref=pd_zg_hrsr_b_1_3">Industries & Professions</a> > <b><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/bestsellers/books/886498/ref=pd_zg_hrsr_b_1_4_last">High-Tech</a></b></span> </li> </ul> </li> <p><div class="bucket"> Would you like to <b><a href="http://web.archive.org/web/20110719144718/https://www.amazon.com/gp/gfix/welcome.html/ref=gfix-product-detail-catalog?ie=UTF8&storeID=books&ASIN=1422125009&merchantID=ATVPDKIKX0DER">update product info</a></b> or <b><a href="http://web.archive.org/web/20110719144718/https://www.amazon.com/gp/gfix/imageCorrection.html/ref=gfix-product-detail-image?ie=UTF8&storeID=books&ASIN=1422125009&merchantID=ATVPDKIKX0DER">give feedback on images</a></b>?</div></p> </ul> <span class="tiny"> <ul class="noteBullets"> </ul> </span> </div> </td> </tr> </table> <hr class="bucketDivider" size="1" noshade="noshade"/> <div class="bucket"> <h2> More About the Authors</h2> Discover books, learn about writers, read author blogs, and more. <div class="content" style="margin-top:15px;"> <div style="margin-right:30px;float:left;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Charlene-Li/e/B001JS17LS/ref=ntt_dp_epwbk_0/181-2919611-3189240"><div> <div id="cmuMainImageBlock" class="cmuImageBlock"> <img src="http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/ciu/58/36/d1be8e71c9f20ad8956e37.L._SY100_.jpg" width="71" alt="Charlene Li" class="cmuImage" id="cmuImg" height="100" border="0"/> </div> </div></a> <div><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Charlene-Li/e/B001JS17LS/ref=ntt_dp_epwbk_0/181-2919611-3189240">Charlene Li</a></div> </div> <div style="margin-right:30px;float:left;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Josh-Bernoff/e/B003IIBGTK/ref=ntt_dp_epwbk_1/181-2919611-3189240"><div> <img src="http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/books/entity/silhouette_teaser_100._V156422820_.png" width="67" alt="Josh Bernoff" height="100" border="0"/> </div></a> <div><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Josh-Bernoff/e/B003IIBGTK/ref=ntt_dp_epwbk_1/181-2919611-3189240">Josh Bernoff</a></div> </div> <br clear="all"/> </div> </div> <script language="Javascript1.1" type="text/javascript"> function srTeaserTwisterRefresh(dpState) { amznJQ.onReady('srTeaser', function(){ closeTeaserPopover(); srTeaserRefresh('dp', dpState.current_asin, '', 'cm_cr_dp_'); }); } // This is really a hack to work around the unfortunate caching of all // twister dynamically-updated features. amznJQ.available("twister", function(){ if (typeof DetailPageFramework != 'undefined' && DetailPageFramework.registerFeatureConfig && DetailPageFramework.registerCallback) { DetailPageFramework.registerCallback("after_redraw", "customer-reviews", srTeaserTwisterRefresh); } }); </script> <hr align="left" noshade="true" size="1" class="bucketDivider"/> <a name="customerReviews"> </a> <div class="bucket" id="customerReviews"> <h2>Customer Reviews</h2> <div class="content"> <table width="94%" border="0" cellspacing="0" cellpadding="0"> <tr valign="top"> <td align="left"> <table border="0" cellspacing="0" cellpadding="0"> <tr> <td valign="top"> <div style="margin-top:2px; margin-bottom:10px;"> <div style="display:block; text-align:center; padding-bottom: 5px;" class="tiny"> <b>131 Reviews</b> </div> <table border="0" cellspacing="1" cellpadding="0" align="left"> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_hist_5?ie=UTF8&showViewpoints=0&filterBy=addFiveStar">5 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="58%"><div style="background-color:#FFCC66; height:13px; width:58%;"></div></td> <td align="right" class="tiny"> (76)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_hist_4?ie=UTF8&showViewpoints=0&filterBy=addFourStar">4 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="31%"><div style="background-color:#FFCC66; height:13px; width:31%;"></div></td> <td align="right" class="tiny"> (41)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_hist_3?ie=UTF8&showViewpoints=0&filterBy=addThreeStar">3 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="7%"><div style="background-color:#FFCC66; height:13px; width:7%;"></div></td> <td align="right" class="tiny"> (10)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_hist_2?ie=UTF8&showViewpoints=0&filterBy=addTwoStar">2 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="1%"><div style="background-color:#FFCC66; height:13px; width:1%;"></div></td> <td align="right" class="tiny"> (2)</td> </tr> <tr> <td align="left" class="tiny" style="padding-right:0.5em;padding-bottom:1px;white-space:nowrap;"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_hist_1?ie=UTF8&showViewpoints=0&filterBy=addOneStar">1 star</a>: </td> <td style="min-width:60; background-color: #eeeecc" width="60" align="left" class="tiny" title="1%"><div style="background-color:#FFCC66; height:13px; width:1%;"></div></td> <td align="right" class="tiny"> (2)</td> </tr> <tr><td> </td><td><div style="width:60px;"> </div></td><td> </td></tr> </table> </div> </td> <td> <div style="width:2.5em;"> </div> </td> <td valign="top"> <div style="height:21px;"> </div> <div> <b>Average Customer Review</b> </div> <div style="white-space:nowrap;"> <span class="swSprite s_star_4_5 " title="4.4 out of 5 stars"><span>4.4 out of 5 stars</span></span> (<a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_all_summary?ie=UTF8&showViewpoints=1&sortBy=bySubmissionDateDescending">131 customer reviews</a>) </div> <div style="height:18px;"> </div> </td> </tr> </table>  </td> <td><div style="width: 12px;"> </div></td> <td> <div style="height:21px;"> </div> <div class="tiny" style="margin-bottom:3px; white-space:nowrap;"> Share your thoughts with other customers: </div> <div> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/review/create-review/ref=cm_cr_dp_wr_but_right?ie=UTF8&nodeID=283155&asin=1422125009&store=books"><span class="cmtySprite s_createYourOwnReviewTan "><span>Create your own review</span></span></a> </div> </td> </tr> <tr> <td valign="top"> <b class="h3color">Most Helpful Customer Reviews</b><br/>  <a name="R37GGKOI3NQ2WW"></a><br/> <div style="margin-left:0.5em;"> <div style="margin-bottom:0.5em;"> 94 of 98 people found the following review helpful: </div> <div style="margin-bottom:0.5em;"> <span style="margin-right:5px;"><span class="swSprite s_star_5_0 " title="5.0 out of 5 stars"><span>5.0 out of 5 stars</span></span> </span> <span style="vertical-align:middle;"><b>A Groundswell of Love for this Book</b>, <nobr>April 4, 2008</nobr></span> </div> <div style="margin-bottom:0.5em;"> <div><div style="float:left;">By </div><div style="float:left;"><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/pdp/profile/ANZTBIQ4R6GWY/ref=cm_cr_dp_pdp"><span style="font-weight: bold;">David Berkowitz "Blog - MarketersStudio.com"</span></a> (New York, NY USA) - <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/cdp/member-reviews/ANZTBIQ4R6GWY/ref=cm_cr_dp_auth_rev?ie=UTF8&sort_by=MostRecentReview">See all my reviews</a><br/> <a href="/web/20110719144718/http://www.amazon.com/gp/help/customer/display.html/ref=cm_rn_bdg_help?ie=UTF8&nodeId=14279681&pop-up=1#RN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><span class="cmtySprite s_BadgeRealName "><span>(REAL NAME)</span></span></a>    </div></div><div style="clear:both;"></div> </div> <div class="tiny" style="margin-bottom:0.5em;"> <b><span class="h3color tiny">This review is from: </span>Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)</b> </div> Groundswell is the best book on social media I've ever read, and it may be the best book ever written on the subject. <br/> <br/>Here's why: <br/> <br/>1. It's current. Books on social media by nature almost can't be current. Everything is blogged or twittered one day, forgotten the next. Yet this book has some staying power, and you can give it to your boss or your client feeling reassured that even if they don't get around to reading it for six months, it'll still be valuable when they do. <br/> <br/>2. Charlene Li and Josh Bernoff write the book like authors, not analysts, even though there's plenty of number-crunching with meaty take-aways. The human stories that illustrate each point provide protagonists you can identify with. <br/> <br/>3. If you're new to social media, you'll appreciate a lot of the how-to material. If you're a pro, you'll appreciate how to do it even better and some of the more advanced material in the book. <br/> <br/>4. The technographics, discussed frequently on the Groundswell blog and in the analysts' presentations, are useful. I've already used these for planning client campaigns to at least check if I'm on the right track or inspire some new thinking. If you read the book, the technographics tool on the Groundswell site becomes even more intuitive, although the site has enough info to get value out of it. It's amazing how much Forrester's giving away. <br/> <br/>5. You get breakdowns of return on investment metrics of an executive's corporate blog, ratings and reviews, and a community support forum, figures which are hard to find elsewhere and can provide good benchmarks for related scenarios you may encounter. <br/> <br/>6. The book offers thoughtful answers to some of the more important questions. How can you tell if a new technology has staying power? Why do people participate with social media? How do you energize your customers? When should you use blogs, social networks, and other media technologies? <br/> <br/>The one thing the book doesn't do enough of is describe why some campaigns go awry. They mention a Special K community on weight management that had a promising start but soon fizzled. Why? <br/> <br/>I'm reminded of the chapter heading from Richard Farson's <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/product/0684830442/ref=cm_cr_asin_lnk">Management of the Absurd</a>: "We learn not from our failures but from our successes - and the failures of others." Farson goes on, "While we may think we are motivated by hearing about the successes of others, believe it or not, little is more encouraging or energizing than learning about or witnessing another's failure, especially if it is an expert who is failing." I wish there were a few more failures to learn from along with the hits. <br/> <br/>Outside of that though, this book's an outright success, one I'll be recommending to colleagues, clients, and anyone else who will listen. <br/> <div style="padding-top: 10px; clear: both; width: 100%;"> <div style="float:left; padding-right:15px; border-right:1px solid #CCCCCC"><div style="padding-bottom:5px;"><b class="tiny" style="color:#666666;white-space:nowrap;">Help other customers find the most helpful reviews</b> </div><div style="width:300px;"> <a name="R37GGKOI3NQ2WW.2115.Helpful.Reviews" style="font-size:1px;"> </a><span class="crVotingButtons"><nobr><span class="votingPrompt">Was this review helpful to you? </span><a rel="nofollow" class="votingButtonReviews" href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/voting/cast/Reviews/2115/R37GGKOI3NQ2WW/Helpful/1/ref=cm_cr_dpvoteyn?ie=UTF8&token=C5ED131A79A67C3097B9F7497BD4CA5BF001B968&target=aHR0cDovL3d3dy5hbWF6b24uY29tL2dwL3Byb2R1Y3QvMTQyMjEyNTAwOS9yZWY9Y21fY3JfZHB2b3RlcmRyP2llPVVURjgmcmVkaXJlY3Q9dHJ1ZSZ0YWc9Z3JvdW5kc3dlbGwwMi0yMCZsaW5rQ29kZT1hczImY2FtcD0xNzg5JmlzU1JBZG1pbj0mY3JlYXRpdmU9OTMyNSZjcmVhdGl2ZUFTSU49MTQyMjEyNTAwOQ&voteAnchorName=R37GGKOI3NQ2WW.2115.Helpful.Reviews&voteSessionID=181-2919611-3189240"><span class="cmtySprite s_largeYes "><span>Yes</span></span></a> <a rel="nofollow" class="votingButtonReviews" href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/voting/cast/Reviews/2115/R37GGKOI3NQ2WW/Helpful/-1/ref=cm_cr_dpvoteyn?ie=UTF8&token=BA7D6AC5E9CBCFEFE3A6DCE8B81139FFBB4727BB&target=aHR0cDovL3d3dy5hbWF6b24uY29tL2dwL3Byb2R1Y3QvMTQyMjEyNTAwOS9yZWY9Y21fY3JfZHB2b3RlcmRyP2llPVVURjgmcmVkaXJlY3Q9dHJ1ZSZ0YWc9Z3JvdW5kc3dlbGwwMi0yMCZsaW5rQ29kZT1hczImY2FtcD0xNzg5JmlzU1JBZG1pbj0mY3JlYXRpdmU9OTMyNSZjcmVhdGl2ZUFTSU49MTQyMjEyNTAwOQ&voteAnchorName=R37GGKOI3NQ2WW.2115.Helpful.Reviews&voteSessionID=181-2919611-3189240"><span class="cmtySprite s_largeNo "><span>No</span></span></a></nobr> <span class="votingMessage"></span></span> </div></div><div style="float:left;"><div style="padding-left:15px;"><div style="white-space:nowrap;"><span class="tiny"> <a name="R37GGKOI3NQ2WW.2115.Inappropriate.Reviews" style="font-size:1px;"> </a><span class="reportingButton"><nobr><a rel="nofollow" class="reportingButton" href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/voting/cast/Reviews/2115/R37GGKOI3NQ2WW/Inappropriate/1/ref=cm_cr_dpvoteyn?ie=UTF8&token=E7824500A69267E0CBE3A50A93B2C3AEAEA4A0B6&target=aHR0cDovL3d3dy5hbWF6b24uY29tL2dwL3Byb2R1Y3QvMTQyMjEyNTAwOS9yZWY9Y21fY3JfZHB2b3RlcmRyP2llPVVURjgmcmVkaXJlY3Q9dHJ1ZSZ0YWc9Z3JvdW5kc3dlbGwwMi0yMCZsaW5rQ29kZT1hczImY2FtcD0xNzg5JmlzU1JBZG1pbj0mY3JlYXRpdmU9OTMyNSZjcmVhdGl2ZUFTSU49MTQyMjEyNTAwOQ&voteAnchorName=R37GGKOI3NQ2WW.2115.Inappropriate.Reviews&voteSessionID=181-2919611-3189240">Report abuse</a></nobr></span> </span> <span style="color:#CCCCCC;">|</span> <span class="tiny"><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/review/R37GGKOI3NQ2WW/ref=cm_cr_dp_perm?ie=UTF8&ASIN=1422125009&nodeID=283155&tag=&linkCode=">Permalink</a></span></div><div style="white-space:nowrap;padding-left:-5px;padding-top:5px;"><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/review/R37GGKOI3NQ2WW/ref=cm_cr_dp_cmt?ie=UTF8&ASIN=1422125009&nodeID=283155&tag=&linkCode=#wasThisHelpful"><span class="swSprite s_comment "><span>Comment</span></span></a> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/review/R37GGKOI3NQ2WW/ref=cm_cr_dp_cmt?ie=UTF8&ASIN=1422125009&nodeID=283155&tag=&linkCode=#wasThisHelpful">Comments (3)</a></div></div></div><div style="clear:both;"></div> </div> <br/> </div>  <a name="R2BL6JNVW46LBU"></a><br/> <div style="margin-left:0.5em;"> <div style="margin-bottom:0.5em;"> 43 of 44 people found the following review helpful: </div> <div style="margin-bottom:0.5em;"> <span style="margin-right:5px;"><span class="swSprite s_star_4_0 " title="4.0 out of 5 stars"><span>4.0 out of 5 stars</span></span> </span> <span style="vertical-align:middle;"><b>Social Technology Primer</b>, <nobr>May 5, 2008</nobr></span> </div> <div style="margin-bottom:0.5em;"> <div><div style="float:left;">By </div><div style="float:left;"><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/pdp/profile/A2VXH7LLVTSKD7/ref=cm_cr_dp_pdp"><span style="font-weight: bold;">Jeffrey Phillips "Innovation and Team Product...</span></a> (Raleigh, NC) - <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/cdp/member-reviews/A2VXH7LLVTSKD7/ref=cm_cr_dp_auth_rev?ie=UTF8&sort_by=MostRecentReview">See all my reviews</a><br/> <a href="/web/20110719144718/http://www.amazon.com/gp/help/customer/display.html/ref=cm_rn_bdg_help?ie=UTF8&nodeId=14279681&pop-up=1#VN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><span class="cmtySprite s_BadgeVineVoice "><span>(VINE VOICE)</span></span></a>    </div></div><div style="clear:both;"></div> </div> <div class="tiny" style="margin-bottom:0.5em;"> <b><span class="h3color tiny">This review is from: </span>Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)</b> </div> It seems only natural to blog (see my blog at thinkingfaster.typepad.com) about a book like Groundswell, a book recently published by Charlene Li and Josh Bernoff from Forrester Research. After all, the book is about the growing importance of social networking applications - blogs being a big part of that phenomenon. <br/> <br/>Li and Bernoff define the Groundswell as a spontaneous movement of people using online tools to connect, take charge of their own experience and get what they need - from each other instead of from companies. The book looks at the nascent and growing power of informal communication networks using social networking tools - blogs especially, but also social networks and virtual worlds, wikis, online forums, ratings and reviews, tagging and rss feeds. If you've been online lately, you've used one or more of these tools and techniques. What Li and Bernoff are interested in is how these tools and techniques create a completely new dialog between: <br/> <br/> * A company and its customers <br/> * The employees within a company <br/> * Customer to customer beyond the scope or control of a company <br/> * Individuals with shared interests <br/> <br/>All of this done on the fly, with little centralized control. <br/> <br/>The book breaks out into a number of sections. Early in the book, the authors review why the groundswell is taking off and how to participate, and they identify the "tools" - blogs, wikis and so on - that drive the groundswell. Then they introduce the Social Technographic profile, which is meant to provide profiling on how a segment of the population is participating in the groundswell using these tools. Once this platform is built, the authors then look at how to: <br/> <br/> * Listen to the groundswell - gain insights from what is written <br/> * Talk to the groundswell - using blogs and communities <br/> * Energize the groundswell - charging up your best online customers <br/> * Embracing the groundswell - including customers as collaborators <br/> <br/>Finally, the book looks at a couple of examples of firms that have plunged in head first to gain advantage interacting with these tools and working closely with customers and prospects through the groundswell. <br/> <br/>What I like about this book <br/> <br/>What's great about this book is that if you and your team know very little about the emerging set of online networking, collaboration and communication tools, the book provides an excellent primer early on, describing what each tool is, how it is used and its benefits. The book is full of excellent examples of firms that have used these tools to advance the interaction between themselves and their customers and prospects. <br/> <br/>What I'm skeptical about <br/> <br/>The book seems to approach everything from a perspective of "What can the groundswell do for my company?" As a blogger, I tend to think that the "groundswell" - if that's what we are to be called now - expects honest communication and open dialog. The Groundswell to me seems to be more about Speaker's Corner in Hyde Park in London, where anyone with an opinion can bring a soapbox and say what they want to say. If your message is interesting or vital, you'll draw a crowd and grow a network. Many people writing and listening in the "groundswell" are quick to distinguish between "honest" opinion and perspective and "marketing" or PR. I think Groundswell doesn't spend enough time making distinctions between these points. A poorly managed online presence will be quickly sniffed out - especially one where a firm intends to "use" the groundswell for a marketing advantage. It's important to "give" to the groundswell as much as you plan to "get" from it. <br/> <br/>This book accurately portrays what any group - a commercial entity, a non-profit, even a government agency - could do leveraging the groundswell. The tools are the easy part - what's hard is opening up to the dialog. Can your organization bear the criticism and questions about its products and services, as well as bask in the positive glow of good feedback? <br/> <br/>I was a little disappointed in the wrap up. The authors demonstrate throughout the book deep knowledge of the current state of the groundswell. But as industry analysts and forecasters of future trends, they spend disappointingly little time on the future of the groundswell. Given that almost all of these tools (blogs, wikis, tagging, RSS Feeds) are disaggregated services offered by very small companies or as open source or freeware, what is going to happen? Will we see a consolidation of these tools into some sort of "ERP" for the groundswell? Will I need to turn to del.ici.ous for tagging and Blogger for Blogging and PBWiki for my Wiki, or will these combine? What are larger firms to do that may have concerns about disaggregated, third party solutions run by very small firms that may not be able to demonstrate longevity or the ability to manage critical, sensitive communication links to customers? Given that the two authors make their living as industry analysts, I would have expected a much more detailed look at potential future scenarios. <br/> <br/>Conclusion <br/> <br/>This book is great if you are just starting out as a "newby" trying to understand how to join the online conversation. Whether you want to tag and aggregate or find interesting feeds or information, or want to actively contribute through ratings, feedback or by blogging, or create an entirely new social network, this book has great advice for you. <div style="padding-top: 10px; clear: both; width: 100%;"> <div style="float:left; padding-right:15px; border-right:1px solid #CCCCCC"><div style="padding-bottom:5px;"><b class="tiny" style="color:#666666;white-space:nowrap;">Help other customers find the most helpful reviews</b> </div><div style="width:300px;"> <a name="R2BL6JNVW46LBU.2115.Helpful.Reviews" style="font-size:1px;"> </a><span class="crVotingButtons"><nobr><span class="votingPrompt">Was this review helpful to you? </span><a rel="nofollow" class="votingButtonReviews" href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/voting/cast/Reviews/2115/R2BL6JNVW46LBU/Helpful/1/ref=cm_cr_dpvoteyn?ie=UTF8&token=26E42EF5C2FCF16894B41F43F499DB00CD9FA205&target=aHR0cDovL3d3dy5hbWF6b24uY29tL2dwL3Byb2R1Y3QvMTQyMjEyNTAwOS9yZWY9Y21fY3JfZHB2b3RlcmRyP2llPVVURjgmcmVkaXJlY3Q9dHJ1ZSZ0YWc9Z3JvdW5kc3dlbGwwMi0yMCZsaW5rQ29kZT1hczImY2FtcD0xNzg5JmlzU1JBZG1pbj0mY3JlYXRpdmU9OTMyNSZjcmVhdGl2ZUFTSU49MTQyMjEyNTAwOQ&voteAnchorName=R2BL6JNVW46LBU.2115.Helpful.Reviews&voteSessionID=181-2919611-3189240"><span class="cmtySprite s_largeYes "><span>Yes</span></span></a> <a rel="nofollow" class="votingButtonReviews" href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/voting/cast/Reviews/2115/R2BL6JNVW46LBU/Helpful/-1/ref=cm_cr_dpvoteyn?ie=UTF8&token=4C98D4A7241B371F097BDA8451258EB43D805B2E&target=aHR0cDovL3d3dy5hbWF6b24uY29tL2dwL3Byb2R1Y3QvMTQyMjEyNTAwOS9yZWY9Y21fY3JfZHB2b3RlcmRyP2llPVVURjgmcmVkaXJlY3Q9dHJ1ZSZ0YWc9Z3JvdW5kc3dlbGwwMi0yMCZsaW5rQ29kZT1hczImY2FtcD0xNzg5JmlzU1JBZG1pbj0mY3JlYXRpdmU9OTMyNSZjcmVhdGl2ZUFTSU49MTQyMjEyNTAwOQ&voteAnchorName=R2BL6JNVW46LBU.2115.Helpful.Reviews&voteSessionID=181-2919611-3189240"><span class="cmtySprite s_largeNo "><span>No</span></span></a></nobr> <span class="votingMessage"></span></span> </div></div><div style="float:left;"><div style="padding-left:15px;"><div style="white-space:nowrap;"><span class="tiny"> <a name="R2BL6JNVW46LBU.2115.Inappropriate.Reviews" style="font-size:1px;"> </a><span class="reportingButton"><nobr><a rel="nofollow" class="reportingButton" href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/voting/cast/Reviews/2115/R2BL6JNVW46LBU/Inappropriate/1/ref=cm_cr_dpvoteyn?ie=UTF8&token=680805D2B96FC893B44C89BCE7C2E19060AEFEED&target=aHR0cDovL3d3dy5hbWF6b24uY29tL2dwL3Byb2R1Y3QvMTQyMjEyNTAwOS9yZWY9Y21fY3JfZHB2b3RlcmRyP2llPVVURjgmcmVkaXJlY3Q9dHJ1ZSZ0YWc9Z3JvdW5kc3dlbGwwMi0yMCZsaW5rQ29kZT1hczImY2FtcD0xNzg5JmlzU1JBZG1pbj0mY3JlYXRpdmU9OTMyNSZjcmVhdGl2ZUFTSU49MTQyMjEyNTAwOQ&voteAnchorName=R2BL6JNVW46LBU.2115.Inappropriate.Reviews&voteSessionID=181-2919611-3189240">Report abuse</a></nobr></span> </span> <span style="color:#CCCCCC;">|</span> <span class="tiny"><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/review/R2BL6JNVW46LBU/ref=cm_cr_dp_perm?ie=UTF8&ASIN=1422125009&nodeID=283155&tag=&linkCode=">Permalink</a></span></div><div style="white-space:nowrap;padding-left:-5px;padding-top:5px;"><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/review/R2BL6JNVW46LBU/ref=cm_cr_dp_cmt?ie=UTF8&ASIN=1422125009&nodeID=283155&tag=&linkCode=#wasThisHelpful"><span class="swSprite s_comment "><span>Comment</span></span></a> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/review/R2BL6JNVW46LBU/ref=cm_cr_dp_cmt?ie=UTF8&ASIN=1422125009&nodeID=283155&tag=&linkCode=#wasThisHelpful">Comment</a></div></div></div><div style="clear:both;"></div> </div> <br/> </div>  <a name="R1CMCRC88X0XVX"></a><br/> <div style="margin-left:0.5em;"> <div style="margin-bottom:0.5em;"> 22 of 23 people found the following review helpful: </div> <div style="margin-bottom:0.5em;"> <span style="margin-right:5px;"><span class="swSprite s_star_5_0 " title="5.0 out of 5 stars"><span>5.0 out of 5 stars</span></span> </span> <span style="vertical-align:middle;"><b>How groundswell thinking can help to achieve success in a "flat world"</b>, <nobr>May 3, 2008</nobr></span> </div> <div style="margin-bottom:0.5em;"> <div><div style="float:left;">By </div><div style="float:left;"><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/pdp/profile/A26JGAM6GZMM4V/ref=cm_cr_dp_pdp"><span style="font-weight: bold;">Robert Morris</span></a> (Dallas, Texas) - <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/gp/cdp/member-reviews/A26JGAM6GZMM4V/ref=cm_cr_dp_auth_rev?ie=UTF8&sort_by=MostRecentReview">See all my reviews</a><br/> <a href="/web/20110719144718/http://www.amazon.com/gp/help/customer/display.html/ref=cm_rn_bdg_help?ie=UTF8&nodeId=14279681&pop-up=1#TR" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><span class="cmtySprite s_BadgeTop50 "><span>(TOP 50 REVIEWER)</span></span></a>    <a href="/web/20110719144718/http://www.amazon.com/gp/help/customer/display.html/ref=cm_rn_bdg_help?ie=UTF8&nodeId=14279681&pop-up=1#VN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><span class="cmtySprite s_BadgeVineVoice "><span>(VINE VOICE)</span></span></a>    <a href="/web/20110719144718/http://www.amazon.com/gp/help/customer/display.html/ref=cm_rn_bdg_help?ie=UTF8&nodeId=14279681&pop-up=1#RN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><span class="cmtySprite s_BadgeRealName "><span>(REAL NAME)</span></span></a>    </div></div><div style="clear:both;"></div> </div> <div class="tiny" style="margin-bottom:0.5em;"> <b><span class="h3color tiny">This review is from: </span>Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)</b> </div> <br/>What Charlene Li and Josh Bernoff characterize as "the groundswell" is "a social trend in which people use technologies to get the things they need from each other instead of from companies. If you're in a company, this is a challenge...[This trend] has created s permanent, long-lasting shift in the way the world works. This book exists to help companies deal with the trend, [begin italics] regardless of how the individual technology pieces change [end italics]."More specifically, Li and Bernoff respond to questions such as these: <br/> <br/>What unique threats does the groundswell pose? <br/>How to turn it to competitive advantage, "like a jujitsu master"? <br/>What are its component technologies? <br/>What is The Social Technologies Profile and what does it offer? <br/>What is the four-step POST process for creating strategies? <br/>What are the five primary objectives for a groundswell strategy? <br/>How to create customers who are evangelists for you? <br/>How to establish and support relationships between and among your customers? <br/>How can the same trends that empower customers also empower employees? <br/> <br/>Throughout their narrative, drawing upon a wealth of data accumulated by Forrester Research as well as their own studies, Li and Bernoff include a number of real-world examples - in the form of mini-case studies -- that demonstrate key points. They offer lessons to be learned from Mini USA, the American arm of BMW's Mini Cooper brand (how to listen through brand monitoring, Pages 89-93), Ernst & Young (how to communicate in social networks, Pages 104-106), Hewlett-Packard (how to communicate with customers through blogging, Pages 108-112), eBags (how to energize with customer ratings and reviews, Pages134-140), Constant Contact (how to energize by creating a community, Pages 140-145), the Lego Group (how to energize an existing community, Pages 145-147), and BearingPoint (how to use a wiki to reassure clients, Pages 165-168). Granted, not all of these lessons are directly relevant to a reader's own organization. However, they help to create a context for each key point as well as a frame of reference for what Li and Bernoff describe as a "permanent, long-lasting shift in the way the world works." <br/> <br/>They conclude this brilliant book by offering some advice, not on what to do but on how to be: ever-mindful that the groundswell is about person-to-person activity, a good listener, patient, opportunistic, flexible, collaborative, and humble. Guided and informed by the information and counsel provided by Li and Bernoff, readers will be able to formulate and then execute strategies to achieve a competitive advantage. "You'll be able to build on your successes, both with customers and within your own company. And then, as the groundswell rises and becomes ubiquitous, you will be ready." <br/> <br/>Those who share my high regard for this volume are urged to check out Rob Cross and Andrew Parker's The Hidden Power of Networks: Understanding How Work Really Gets Done in Organizations. Also Gary Hamel's The Future of Management (with Bill Breen) and Ram Charan's Leaders At All Levels as well as Enterprise Architecture as Strategy: Creating a Foundation for Business Execution co-authored by Jeanne Ross, Peter Weill, and David Robertson, Richard Ogle's Smart World: Breakthrough Creativity and the New Science of Ideas, and Global Brain co-authored by Satish Nambisan and Mohanbir Sawhney. <div style="padding-top: 10px; clear: both; width: 100%;"> <div style="float:left; padding-right:15px; border-right:1px solid #CCCCCC"><div style="padding-bottom:5px;"><b class="tiny" style="color:#666666;white-space:nowrap;">Help other customers find the most helpful reviews</b> </div><div style="width:300px;"> <a name="R1CMCRC88X0XVX.2115.Helpful.Reviews" style="font-size:1px;"> </a><span class="crVotingButtons"><nobr><span class="votingPrompt">Was this review helpful to you? </span><a rel="nofollow" class="votingButtonReviews" 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s_star_3_0 " title="3.0 out of 5 stars"><span>3.0 out of 5 stars</span></span> </span> <b>good cases in point</b><br/> - Written for CMOs <br/>- Analysts view <br/>- Easily readable <br/>- For people who are well aware of events in the social media space - this is not going to be any more... <span style="white-space: nowrap; text-decoration: underline; color: #039;"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 1 month ago by Santanu Dey </div> </a> </div>  <a name="R9F9GXNCVE6VN"></a><br/> <div> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R9F9GXNCVE6VN" title="Read the full review by Sharad Gupta" id="" style="text-decoration: none; color: black; display: block;"> <div> <span><span class="swSprite s_star_5_0 " title="5.0 out of 5 stars"><span>5.0 out of 5 stars</span></span> </span> <b>Timeless book on social media</b><br/> Groundswell is an excellent read for anyone involved in the social media strategy and implementation. <span style="white-space: nowrap; text-decoration: underline; color: #039;"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 1 month ago by Sharad Gupta </div> </a> </div>  <a name="R1L3BEXSJM4OLM"></a><br/> <div> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R1L3BEXSJM4OLM" title="Read the full review by barry carver" id="" style="text-decoration: none; color: black; display: block;"> <div> <span><span class="swSprite s_star_2_0 " title="2.0 out of 5 stars"><span>2.0 out of 5 stars</span></span> </span> <b>great ideas for 2008 but dated now</b><br/> I bought this to read what Charlene Li had written. Found the web page for her new company and the books subject sounded interesting me. <span style="white-space: nowrap; text-decoration: underline; color: #039;"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 1 month ago by barry carver </div> </a> </div>  <a name="R36928UZPBS2F9"></a><br/> <div> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R36928UZPBS2F9" title="Read the full review by EMSU41" id="" style="text-decoration: none; color: black; display: block;"> <div> <span><span class="swSprite s_star_4_0 " title="4.0 out of 5 stars"><span>4.0 out of 5 stars</span></span> </span> <b>Great starting point</b><br/> I'm reading this book for a masters course on social media, and am finding it a very good way to begin understanding what social media is, and especially, why it matters so much... <span style="white-space: nowrap; text-decoration: underline; color: #039;"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 2 months ago by EMSU41 </div> </a> </div>  <a name="R1H3X473Z4VXQO"></a><br/> <div> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R1H3X473Z4VXQO" title="Read the full review by Kennedy" id="" style="text-decoration: none; color: black; display: block;"> <div> <span><span class="swSprite s_star_5_0 " title="5.0 out of 5 stars"><span>5.0 out of 5 stars</span></span> </span> <b>Groundswell: Wining in a World Transformed by Social Technologies</b><br/> By Charlene Li and Josh Bernoff (Harvard Business Press, 2008) <br/> <br/>This business book contains an abundance of helpful information that, when successfully implemented,... <span style="white-space: nowrap; text-decoration: underline; color: #039;"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 2 months ago by Kennedy </div> </a> </div>  <a name="R2I1KP1ZJSV5YP"></a><br/> <div> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R2I1KP1ZJSV5YP" title="Read the full review by NZ" id="" style="text-decoration: none; color: black; display: block;"> <div> <span><span class="swSprite s_star_5_0 " title="5.0 out of 5 stars"><span>5.0 out of 5 stars</span></span> </span> <b>Excellent and Useful</b><br/> I am an avid user of the soicial networking and this book has validated some of my thoughts on facebook. This author is very insightful and she knows what she is talking about. </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 2 months ago by NZ </div> </a> </div>  <a name="R2CJ0IQYSBNS8T"></a><br/> <div> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R2CJ0IQYSBNS8T" title="Read the full review by M-Yav-2" id="" style="text-decoration: none; color: black; display: block;"> <div> <span><span class="swSprite s_star_1_0 " title="1.0 out of 5 stars"><span>1.0 out of 5 stars</span></span> </span> <b>Disc 1 Scratched and Unplayable Right Out of the Box!</b><br/> I bought this over a month ago and just got around to listening to it, but I discovered that the first disc is scratched and unplayable right out of the box! <span style="white-space: nowrap; text-decoration: underline; color: #039;"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 2 months ago by M-Yav-2 </div> </a> </div>  <a name="R37CILMT2KUDHW"></a><br/> <div> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R37CILMT2KUDHW" title="Read the full review by No CD Yeas MP3" id="" style="text-decoration: none; color: black; display: block;"> <div> <span><span class="swSprite s_star_1_0 " title="1.0 out of 5 stars"><span>1.0 out of 5 stars</span></span> </span> <b>playalbe on CD only? are u listening to Groundswell?</b><br/> The book can be playable only on CD. I was expecting to copy to my MP3 and listen while I drive or walk. Not many people play on CD player any more. <span style="white-space: nowrap; text-decoration: underline; color: #039;"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 4 months ago by No CD Yeas MP3 </div> </a> </div>  <a name="R1NH5TWOLNQ3H"></a><br/> <div> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R1NH5TWOLNQ3H" title="Read the full review by P1KACHU" id="" style="text-decoration: none; color: black; display: block;"> <div> <span><span class="swSprite s_star_4_0 " title="4.0 out of 5 stars"><span>4.0 out of 5 stars</span></span> </span> <b>Groundswell review</b><br/> This book, although slightly outdated, is a great way to learn about social technologies and how to engage them. <span style="white-space: nowrap; text-decoration: underline; color: #039;"><b>Read more</b></span> </div> <div class="tiny" style="margin-top:5px; clear: both;"> Published 5 months ago by P1KACHU </div> </a> </div>  <a name="R26TNK1ER61IN2"></a><br/> <div> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/product-reviews/1422125009/ref=cm_cr_dp_synop?ie=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R26TNK1ER61IN2" title="Read the full review by GREGORY DON HALL" id="" style="text-decoration: none; color: black; display: block;"> <div> <span><span class="swSprite s_star_4_0 " title="4.0 out of 5 stars"><span>4.0 out of 5 stars</span></span> </span> <b>Market effectively</b><br/> Marketing in the Groundswell <br/>In the book "Marketing in the Groundswell", authors Charlene Li and Josh Bernoff discuss how to effectively market to customers in an... <span style="white-space: nowrap; text-decoration: underline; color: #039;"><b>Read more</b></span> </div> <div class="tiny" 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href="/Don-Tapscott/e/B000AQ3J70/ref=s9_dbsim_dt_d0_tl/181-2919611-3189240?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=entity-campaign-1&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1282919782&pf_rd_i=1422125009">Don Tapscott</a></li></ul></div><div class="s9TxtCol"><ul><li><a href="/Chip-Heath/e/B000APJJZC/ref=s9_dbsim_dt_d0_tl/181-2919611-3189240?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=entity-campaign-1&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1282919782&pf_rd_i=1422125009">Chip Heath</a></li><li><a href="/Chris-Anderson/e/B001JRVGAG/ref=s9_dbsim_dt_d0_tl/181-2919611-3189240?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=entity-campaign-1&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1282919782&pf_rd_i=1422125009">Chris Anderson</a></li><li><a href="/Lon-Safko/e/B00202FXCQ/ref=s9_dbsim_dt_d0_tl/181-2919611-3189240?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=entity-campaign-1&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1282919782&pf_rd_i=1422125009">Lon Safko</a></li><li><a href="/Tamar-Weinberg/e/B002BM2W7Y/ref=s9_dbsim_dt_d0_tl/181-2919611-3189240?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=entity-campaign-1&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1282919782&pf_rd_i=1422125009">Tamar Weinberg</a></li><li><a href="/Scott-Stratten/e/B003NEY9LQ/ref=s9_dbsim_dt_d0_tl/181-2919611-3189240?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=entity-campaign-1&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1282919782&pf_rd_i=1422125009">Scott Stratten</a></li></ul></div><div class="s9TxtCol"><ul><li><a href="/Gary-Vaynerchuk/e/B001JP7NBE/ref=s9_dbsim_dt_d0_tl/181-2919611-3189240?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=entity-campaign-1&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1282919782&pf_rd_i=1422125009">Gary Vaynerchuk</a></li><li><a href="/Jim-Sterne/e/B000APGX7Y/ref=s9_dbsim_dt_d0_tl/181-2919611-3189240?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=entity-campaign-1&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1282919782&pf_rd_i=1422125009">Jim Sterne</a></li><li><a href="/Marcia-Conner/e/B002BLVZWS/ref=s9_dbsim_dt_d0_tl/181-2919611-3189240?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=entity-campaign-1&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1282919782&pf_rd_i=1422125009">Marcia Conner</a></li><li><a href="/Paul-Gillin/e/B001JP3M8C/ref=s9_dbsim_dt_d0_tl/181-2919611-3189240?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=entity-campaign-1&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1282919782&pf_rd_i=1422125009">Paul Gillin</a></li><li><a href="/Jeff-Howe/e/B002BMEZC4/ref=s9_dbsim_dt_d0_tl/181-2919611-3189240?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=entity-campaign-1&pf_rd_r=1S77MEPEWT2ASE13VKB6&pf_rd_t=201&pf_rd_p=1282919782&pf_rd_i=1422125009">Jeff Howe</a></li></ul></div> '); var images = jQuery('div#s9DpEntity img[url]'); images.each(function() { jQuery(this).attr('src', jQuery(this).attr('url')); jQuery(this).attr('url', ''); }); }, 0); });</script></div><script type="text/javascript">if(window.opera){ document.getElementById("s9DpES").style.display = "none";} </script> <div id="sitb-pop"> <div class="sitb-pop-bookmarks"> <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_pop_fc/181-2919611-3189240?ie=UTF8&p=S001#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(1, null, 'sib_dp_pop_fc'); return false; }">Front Cover</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_pop_ff/181-2919611-3189240?ie=UTF8&p=S002#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(2, null, 'sib_dp_pop_ff'); return false; }">Front Flap</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_pop_toc/181-2919611-3189240?ie=UTF8&p=S009#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(9, null, 'sib_dp_pop_toc'); return false; }">Table of Contents</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_pop_ex/181-2919611-3189240?ie=UTF8&p=S00J#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(19, null, 'sib_dp_pop_ex'); return false; }">First Pages</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_pop_idx/181-2919611-3189240?ie=UTF8&p=S07T#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(281, null, 'sib_dp_pop_idx'); return false; }">Index</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_pop_bf/181-2919611-3189240?ie=UTF8&p=S08F#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(303, null, 'sib_dp_pop_bf'); return false; }">Back Flap</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_pop_bc/181-2919611-3189240?ie=UTF8&p=S08G#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(304, null, 'sib_dp_pop_bc'); return false; }">Back Cover</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_pop_sup/181-2919611-3189240?ie=UTF8&p=random#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToRandomPage('sib_dp_pop_sup'); return false; }">Surprise Me!</a> </div><div class="sitb-pop-search"> <form name="strip_form" method="GET" style="margin-top:0px; margin-bottom: 0px; padding-bottom: 0px" action="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_srch_pop/181-2919611-3189240" onsubmit="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToSearchResults(jQuery('#sitb-pop-inputbox').val(), 'sib_dp_srch_pop'); return false; }"> <input type="hidden" name="v" value="search-inside"/> <table width="100%" cellspacing="0"><tr> <td class="tinypopup">Search Inside This Book:</td> <td><input id="sitb-pop-inputbox" class="sitb-pop-inputbox" name="keywords" value=""/></td> <td><input type="image" src="http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/search-browse/dp-popover-go-button._V156409071_.png" width="21" alt="Go!" value="Go!" name="go" height="21" border="0"/></td> </tr> </table> </form> </div> </div> <script> function sitb_doHide () { return false; } /*Stubbed out for AmazonFamily package*/ function sitb_showLayer() { return false; } jQuery('td#prodImageCell').amazonPopoverTrigger({ localContent: "#sitb-pop", showOnHover: true, showCloseButton: false, hoverShowDelay: 500, hoverHideDelay: 300, width: 370, location: "left", locationOffset: [400,60] }); </script> <hr noshade="noshade" size="1" class="bucketDivider"/> <div class="bucket"> <b class="h1">Inside This Book</b> <span class="tiny"> (<a href="/web/20110719144718/http://www.amazon.com/exec/obidos/tg/browse/-/10197021/181-2919611-3189240">learn more</a>) </span> <div class="content"> <a name="sipbody"><strong>Key Phrases - Statistically Improbable Phrases (SIPs):</strong></a> <span class="tiny"> (<a href="/web/20110719144718/http://www.amazon.com/gp/search-inside/sipshelp.html/181-2919611-3189240" target="AmazonHelp" onclick="return amz_js_PopWin('/gp/search-inside/sipshelp.html/ref=sib_sip_help/181-2919611-3189240','AmazonHelp','width=480,height=350,resizable=1,scrollbars=1,toolbar=1,status=1');">learn more</a>) </span> <br/> <a href="/web/20110719144718/http://www.amazon.com/phrase/blue-shirt-nation/ref=sip_bod_0/181-2919611-3189240">blue shirt nation</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/groundswell-thinking/ref=sip_bod_1/181-2919611-3189240">groundswell thinking</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/flaming-notebook/ref=sip_bod_2/181-2919611-3189240">flaming notebook</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/threaten-institutional-power/ref=sip_bod_3/181-2919611-3189240">threaten institutional power</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/energized-customers/ref=sip_bod_4/181-2919611-3189240">energized customers</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/brand-monitoring/ref=sip_bod_5/181-2919611-3189240">brand monitoring</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/groundswell-activities/ref=sip_bod_6/181-2919611-3189240">groundswell activities</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/online-adults/ref=sip_bod_7/181-2919611-3189240">online adults</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/psychic-income/ref=sip_bod_8/181-2919611-3189240">psychic income</a><div class="spacer"></div> <a name="capbody"><strong>Key Phrases - Capitalized Phrases (CAPs):</strong></a> <span class="tiny"> (<a href="/web/20110719144718/http://www.amazon.com/gp/search-inside/capshelp.html/181-2919611-3189240" target="AmazonHelp" onclick="return amz_js_PopWin('/gp/search-inside/capshelp.html/ref=sib_caps_help/181-2919611-3189240','AmazonHelp','width=480,height=350,resizable=1,scrollbars=1,toolbar=1,status=1');">learn more</a>) </span> <br/> <a href="/web/20110719144718/http://www.amazon.com/phrase/Constant-Contact/ref=cap_bod_0/181-2919611-3189240">Constant Contact</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Best-Buy/ref=cap_bod_1/181-2919611-3189240">Best Buy</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/United-States/ref=cap_bod_2/181-2919611-3189240">United States</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Cr�dit-Mutuel/ref=cap_bod_3/181-2919611-3189240">Cr�dit Mutuel</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Bell-Canada/ref=cap_bod_4/181-2919611-3189240">Bell Canada</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Lynn-Perry/ref=cap_bod_5/181-2919611-3189240">Lynn Perry</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Ellen-Sonet/ref=cap_bod_6/181-2919611-3189240">Ellen Sonet</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Jim-Noble/ref=cap_bod_7/181-2919611-3189240">Jim Noble</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Eric-Kingsley/ref=cap_bod_8/181-2919611-3189240">Eric Kingsley</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/South-Korea/ref=cap_bod_9/181-2919611-3189240">South Korea</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Del-Monte/ref=cap_bod_10/181-2919611-3189240">Del Monte</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Memorial-Sloan_Kettering/ref=cap_bod_11/181-2919611-3189240">Memorial Sloan-Kettering</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/North-America/ref=cap_bod_12/181-2919611-3189240">North America</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Michael-Dell/ref=cap_bod_13/181-2919611-3189240">Michael Dell</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Bob-Pearson/ref=cap_bod_14/181-2919611-3189240">Bob Pearson</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Greg-the-Architect/ref=cap_bod_15/181-2919611-3189240">Greg the Architect</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Linda-Nee/ref=cap_bod_16/181-2919611-3189240">Linda Nee</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/The-Apprentice/ref=cap_bod_17/181-2919611-3189240">The Apprentice</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Jeff-Stenski/ref=cap_bod_18/181-2919611-3189240">Jeff Stenski</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Blue-Shirts/ref=cap_bod_19/181-2919611-3189240">Blue Shirts</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Will-It-Blend/ref=cap_bod_20/181-2919611-3189240">Will It Blend</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Kevin-Rose/ref=cap_bod_21/181-2919611-3189240">Kevin Rose</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Lego-Ambassadors/ref=cap_bod_22/181-2919611-3189240">Lego Ambassadors</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/Peter-Cobb/ref=cap_bod_23/181-2919611-3189240">Peter Cobb</a>, <a href="/web/20110719144718/http://www.amazon.com/phrase/President%27s-Choice/ref=cap_bod_24/181-2919611-3189240">President's Choice</a><div class="spacer"></div> <b>Browse Sample Pages:</b><br/> <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_bod_fc/181-2919611-3189240?ie=UTF8&p=S001#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(1, null, 'sib_dp_bod_fc'); return false; }">Front Cover</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_bod_ff/181-2919611-3189240?ie=UTF8&p=S002#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(2, null, 'sib_dp_bod_ff'); return false; }">Front Flap</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_bod_toc/181-2919611-3189240?ie=UTF8&p=S009#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(9, null, 'sib_dp_bod_toc'); return false; }">Table of Contents</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_bod_ex/181-2919611-3189240?ie=UTF8&p=S00J#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(19, null, 'sib_dp_bod_ex'); return false; }">First Pages</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_bod_idx/181-2919611-3189240?ie=UTF8&p=S07T#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(281, null, 'sib_dp_bod_idx'); return false; }">Index</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_bod_bf/181-2919611-3189240?ie=UTF8&p=S08F#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(303, null, 'sib_dp_bod_bf'); return false; }">Back Flap</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_bod_bc/181-2919611-3189240?ie=UTF8&p=S08G#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToPage(304, null, 'sib_dp_bod_bc'); return false; }">Back Cover</a> | <a href="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_bod_sup/181-2919611-3189240?ie=UTF8&p=random#reader-link" onclick="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToRandomPage('sib_dp_bod_sup'); return false; }">Surprise Me!</a> <div class="spacer"></div> <form name="strip_form" method="GET" style="margin-top:0px; margin-bottom: 0px; padding-bottom: 0px" action="/web/20110719144718/http://www.amazon.com/gp/reader/1422125009/ref=sib_dp_srch_bod/181-2919611-3189240" onsubmit="if (typeof(SitbReader) != 'undefined') { SitbReader.LightboxActions.openReaderToSearchResults(jQuery('#sitb-body-inputbox').val(), 'sib_dp_srch_bod'); return false; }"> <input type="hidden" name="v" value="search-inside"/> <table border="0" cellspacing="0" cellpadding="0"> <tr align="left" valign="top"> <td nowrap="nowrap"> <b>Search Inside This Book:</b><br/> <input id="sitb-body-inputbox" name="keywords" value="" size="22"/> <input type="image" src="http://web.archive.org/web/20110719144718im_/http://g-ecx.images-amazon.com/images/G/01/search-browse/dp-popover-go-button._V156409071_.png" width="21" alt="Go!" value="Go!" name="go" id="sitb-body-gobutton" height="21" border="0"/> </td> </tr> </table> </form> </div> </div> <div id="cpsims-feature"> <hr class="bucketDivider"> <div class="bucket cpsims" id="vtpsims"><h2>What Other Items Do Customers Buy After Viewing This Item?</h2> <ul class="content small"> <li> <div class="asinDetails"><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/New-Rules-Marketing-PR-Releases/dp/0470547812/ref=pd_cp_b_1" id="pd_cp_b_1_0470547812"> <img src="http://web.archive.org/web/20110719144718im_/http://ecx.images-amazon.com/images/I/51sUP8Y5TFL._SL75_PIsitb-sticker-arrow-st,TopRight,8,-14_OU01_SS50_.jpg" width="50" alt="" class="faceout" height="50" border="0"/> <span class="cpAsinTitle">The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition</span></a><span class="vtp-binding-byline"> <span class="vtp-byline-text">by David Meerman Scott</span> Paperback</span> <br> <span class="rating-stars"><span class="crAvgStars" style="white-space:no-wrap;"><span class="asinReviewsSummary" name="0470547812" ref="pd_cp_b_1_cm_cr_acr_pop_"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/New-Rules-Marketing-PR-Releases/product-reviews/0470547812/ref=pd_cp_b_1_cm_cr_acr_img?ie=UTF8&showViewpoints=1"><span class="swSprite s_star_4_5 " title="4.4 out of 5 stars"><span>4.4 out of 5 stars</span></span></a> </span>(<a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/New-Rules-Marketing-PR-Releases/product-reviews/0470547812/ref=pd_cp_b_1_cm_cr_acr_txt?ie=UTF8&showViewpoints=1">109</a>)</span></span><br> <div class="price">$10.92</div> </div> </li> <div class="vtp-clear"> </div> <li> <div class="asinDetails"><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Zen-Social-Media-Marketing-Credibility/dp/1935251732/ref=pd_cp_b_2" id="pd_cp_b_2_1935251732"> <img src="http://web.archive.org/web/20110719144718im_/http://ecx.images-amazon.com/images/I/51GBWzkMp%2BL._SL75_PIsitb-sticker-arrow-st,TopRight,8,-14_OU01_SS50_.jpg" width="50" alt="" class="faceout" height="50" border="0"/> <span class="cpAsinTitle">The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue</span></a><span class="vtp-binding-byline"> <span class="vtp-byline-text">by Shama Kabani</span> Paperback</span> <br> <span class="rating-stars"><span class="crAvgStars" style="white-space:no-wrap;"><span class="asinReviewsSummary" name="1935251732" ref="pd_cp_b_2_cm_cr_acr_pop_"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Zen-Social-Media-Marketing-Credibility/product-reviews/1935251732/ref=pd_cp_b_2_cm_cr_acr_img?ie=UTF8&showViewpoints=1"><span class="swSprite s_star_4_5 " title="4.6 out of 5 stars"><span>4.6 out of 5 stars</span></span></a> </span>(<a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Zen-Social-Media-Marketing-Credibility/product-reviews/1935251732/ref=pd_cp_b_2_cm_cr_acr_txt?ie=UTF8&showViewpoints=1">78</a>)</span></span><br> <div class="price">$9.84</div> </div> </li> <div class="vtp-clear"> </div> <li> <div class="asinDetails"><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Content-Rules-Podcasts-Webinars-Customers/dp/0470648287/ref=pd_cp_b_3" id="pd_cp_b_3_0470648287"> <img src="http://web.archive.org/web/20110719144718im_/http://ecx.images-amazon.com/images/I/41F51EhtRNL._SL75_PIsitb-sticker-arrow-st,TopRight,8,-14_OU01_SS50_.jpg" width="50" alt="" class="faceout" height="50" border="0"/> <span class="cpAsinTitle">Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)</span></a><span class="vtp-binding-byline"> <span class="vtp-byline-text">by Ann Handley</span> Hardcover</span> <br> <span class="rating-stars"><span class="crAvgStars" style="white-space:no-wrap;"><span class="asinReviewsSummary" name="0470648287" ref="pd_cp_b_3_cm_cr_acr_pop_"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Content-Rules-Podcasts-Webinars-Customers/product-reviews/0470648287/ref=pd_cp_b_3_cm_cr_acr_img?ie=UTF8&showViewpoints=1"><span class="swSprite s_star_4_5 " title="4.7 out of 5 stars"><span>4.7 out of 5 stars</span></span></a> </span>(<a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Content-Rules-Podcasts-Webinars-Customers/product-reviews/0470648287/ref=pd_cp_b_3_cm_cr_acr_txt?ie=UTF8&showViewpoints=1">47</a>)</span></span><br> <div class="price">$13.95</div> </div> </li> <div class="vtp-clear"> </div> <li> <div class="asinDetails"><a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Open-Leadership-Social-Technology-Transform/dp/0470597267/ref=pd_cp_b_4" id="pd_cp_b_4_0470597267"> <img src="http://web.archive.org/web/20110719144718im_/http://ecx.images-amazon.com/images/I/41RIjFObNrL._SL75_PIsitb-sticker-arrow-st,TopRight,8,-14_OU01_SS50_.jpg" width="50" alt="" class="faceout" height="50" border="0"/> <span class="cpAsinTitle">Open Leadership: How Social Technology Can Transform the Way You Lead</span></a><span class="vtp-binding-byline"> <span class="vtp-byline-text">by Charlene Li</span> Hardcover</span> <br> <span class="rating-stars"><span class="crAvgStars" style="white-space:no-wrap;"><span class="asinReviewsSummary" name="0470597267" ref="pd_cp_b_4_cm_cr_acr_pop_"> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Open-Leadership-Social-Technology-Transform/product-reviews/0470597267/ref=pd_cp_b_4_cm_cr_acr_img?ie=UTF8&showViewpoints=1"><span class="swSprite s_star_4_5 " title="4.6 out of 5 stars"><span>4.6 out of 5 stars</span></span></a> </span>(<a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Open-Leadership-Social-Technology-Transform/product-reviews/0470597267/ref=pd_cp_b_4_cm_cr_acr_txt?ie=UTF8&showViewpoints=1">25</a>)</span></span><br> <div class="price">$15.18</div> </div> </li> <div class="vtp-clear"> </div> </ul> <div class="simFooter"><b><span class="caretnext">&rsaquo;</span> <a href="http://web.archive.org/web/20110719144718/http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/sim/1422125009/2/ref=pd_cp_b_sexpl">Explore similar items</a></b></div> </div> 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