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<!DOCTYPE html><html data-wf-domain="www.lps-me.com" data-wf-page="66d456d803091f83e3952ad6" data-wf-site="66b4d0da254fc27017d3ee19" lang="en" data-wf-collection="66d456d803091f83e3952abd" data-wf-item-slug="mentos"><head><meta charset="utf-8"/><title>LPS Agency</title><meta content="width=device-width, initial-scale=1" name="viewport"/><meta content="Webflow" name="generator"/><link href="https://cdn.prod.website-files.com/66b4d0da254fc27017d3ee19/css/lps-agency-4b0763e5f9b821286c3c1e239f47.webflow.669840204.css" rel="stylesheet" type="text/css"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><script type="text/javascript">WebFont.load({ google: { families: ["Exo:100,100italic,200,200italic,300,300italic,400,400italic,500,500italic,600,600italic,700,700italic,800,800italic,900,900italic","Open Sans:300,300italic,400,400italic,600,600italic,700,700italic,800,800italic","Exo 2:100,200,300,regular,500,600,700,800,900"] }});</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/663d068cf53adbd45dfe9e6d/663e3104c9b8fa7b2d4f5159_LOGO-01.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/663d068cf53adbd45dfe9e6d/663e3112c4d510c346d87393_LOGO-02.png" rel="apple-touch-icon"/><script async="" src="https://www.googletagmanager.com/gtag/js?id=G-2Q2PKB4XHG"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('set', 'developer_id.dZGVlNj', true);gtag('config', 'G-2Q2PKB4XHG');</script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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The goal given to us was to strategically position Mentos alongside the excitement of the World Cup, leveraging creative marketing tactics to achieve strong brand association without direct sponsorship.</p></div></div></div></div></section><section><div class="work-single-content w-richtext"><figure style="padding-bottom:56.33802816901409%" class="w-richtext-align-fullwidth w-richtext-figure-type-video"><div><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://player.vimeo.com/video/1006207430" title="Mentos Case Study"></iframe></div></figure></div></section><section class="work-details-area"><div class="w-layout-blockcontainer new-container w-container"><div class="div-block-24"><div class="div-block-23"><div class="text-block-8">The Result</div><h3 class="heading-4">We make an impact through our work</h3></div><div class="div-block-25"><p class="paragraph-8">We strategically positioned the brand using our in-stream advertising technology streamshreek, live-casting tailored creatives and messages during key moments of the FIFA World Cup. This approach not only drove a significant increase in website visit sessions for Mentos but also captured a twenty % share of voice for the brand on Twitch for FIFA 'twenty three. Our innovative strategy effectively aligned Mentos with the excitement of the World Cup, enhancing brand visibility and engagement without the need for direct sponsorship.</p><div class="div-block-26"><div class="counter"><div class="text-block-9">2.5 M</div><p class="paragraph-9">Impressions Across GCC</p></div><div class="counter"><div class="text-block-9">32k+</div><p class="paragraph-9">Website Visits</p></div><div class="counter"><div class="text-block-9">1.3%</div><p class="paragraph-9">Click Trough Rate</p></div><div class="counter"><div class="text-block-9 w-dyn-bind-empty"></div><p class="paragraph-9 w-dyn-bind-empty"></p></div><div class="counter"><div class="text-block-9 w-dyn-bind-empty"></div><p class="paragraph-9 w-dyn-bind-empty"></p></div></div></div></div></div></section><section class="testimonial-area"><div class="w-layout-blockcontainer new-container w-container"><div><div class="text-block-8">Testimonial</div><h2 class="heading-5">" I am happy with the transparency and the details they describe for all of their Funds. I recommended the Service for investors that understand long term investing and are okay with the illiquidity. "</h2><div class="div-block-27"><img src="https://cdn.prod.website-files.com/66b7741142a15fc71d778fdc/66d5eb1d309d400659ce4f4b_Ellipse%201003.png" loading="lazy" alt="Author" class="image-34"/><div><h3 class="heading-6">Jone Doe</h3><p class="paragraph-10">Developer</p></div></div></div></div></section><section class="related-work-area"><div class="w-layout-blockcontainer new-container w-container"><div class="w-dyn-list"><div fs-cmsfilter-easing="linear" fs-cmsfilter-element="list" role="list" class="related-work-wrapper w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="new-work-card-wrapper"><a data-w-id="ab109b22-7da5-ed88-b910-baba7e9ad7ef" href="/work/nysaa-music-video" class="new-work-card w-inline-block"><div style="opacity:0" class="work-card-overlay"></div><img src="https://cdn.prod.website-files.com/66b7741142a15fc71d778fdc/66edda5c08c89a3c384b85c8_Nysaa%20Music%20Video.jpg" loading="lazy" style="-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" alt="" sizes="(max-width: 479px) 100vw, (max-width: 767px) 95vw, (max-width: 1279px) 46vw, 545px" srcset="https://cdn.prod.website-files.com/66b7741142a15fc71d778fdc/66edda5c08c89a3c384b85c8_Nysaa%20Music%20Video-p-500.jpg 500w, https://cdn.prod.website-files.com/66b7741142a15fc71d778fdc/66edda5c08c89a3c384b85c8_Nysaa%20Music%20Video-p-800.jpg 800w, https://cdn.prod.website-files.com/66b7741142a15fc71d778fdc/66edda5c08c89a3c384b85c8_Nysaa%20Music%20Video-p-1080.jpg 1080w, https://cdn.prod.website-files.com/66b7741142a15fc71d778fdc/66edda5c08c89a3c384b85c8_Nysaa%20Music%20Video.jpg 1600w" class="new-work-thumb"/><h4 class="new-work-title">Nysaa Music Video</h4><div style="-webkit-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="button-arrow button-arrow-2"><div class="button-arrow-wrapper"><img src="https://cdn.prod.website-files.com/66b4d0da254fc27017d3ee19/66b9c130769425248a253855_arrow%20right%20svg.svg" loading="lazy" alt="Arrow Right" class="project-arrow-icon"/></div></div><div style="-webkit-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="whip"></div></a><div class="div-block-20"><div class="starting-date"><p class="work-start">2023</p><p class="work-start">-</p><p class="work-start">Present</p></div><div class="collection-list-wrapper-4 w-dyn-list"><div role="list" class="collection-list-3 w-dyn-items"><div role="listitem" class="w-dyn-item"><p fs-cmsfilter-field="Category" class="new-work-category-button">Strategy</p></div><div role="listitem" class="w-dyn-item"><p fs-cmsfilter-field="Category" class="new-work-category-button">Creative Campaigns</p></div><div role="listitem" class="w-dyn-item"><p fs-cmsfilter-field="Category" class="new-work-category-button">Video Production</p></div><div role="listitem" class="w-dyn-item"><p fs-cmsfilter-field="Category" class="new-work-category-button">Social Media Management</p></div><div role="listitem" class="w-dyn-item"><p fs-cmsfilter-field="Category" class="new-work-category-button">Short Form Video</p></div></div></div></div></div><p class="new-work-description">Nykaa, a leading beauty brand from India, expanded into the Middle East under the name Nysaa in collaboration with the Apparel Group.. They were seeking a social launch plan in the region. </p></div><div role="listitem" class="w-dyn-item"><div class="new-work-card-wrapper"><a data-w-id="ab109b22-7da5-ed88-b910-baba7e9ad7ef" href="/work/skechers--bts" class="new-work-card w-inline-block"><div style="opacity:0" class="work-card-overlay"></div><img src="https://cdn.prod.website-files.com/66b7741142a15fc71d778fdc/66edda468d26c97e3ce6da19_Sketchers%20BTS.jpg" loading="lazy" style="-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" alt="" sizes="(max-width: 479px) 100vw, (max-width: 767px) 95vw, (max-width: 1279px) 46vw, 545px" srcset="https://cdn.prod.website-files.com/66b7741142a15fc71d778fdc/66edda468d26c97e3ce6da19_Sketchers%20BTS-p-500.jpg 500w, https://cdn.prod.website-files.com/66b7741142a15fc71d778fdc/66edda468d26c97e3ce6da19_Sketchers%20BTS-p-800.jpg 800w, https://cdn.prod.website-files.com/66b7741142a15fc71d778fdc/66edda468d26c97e3ce6da19_Sketchers%20BTS-p-1080.jpg 1080w, https://cdn.prod.website-files.com/66b7741142a15fc71d778fdc/66edda468d26c97e3ce6da19_Sketchers%20BTS.jpg 1600w" class="new-work-thumb"/><h4 class="new-work-title">Skechers- BTS</h4><div style="-webkit-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="button-arrow button-arrow-2"><div class="button-arrow-wrapper"><img src="https://cdn.prod.website-files.com/66b4d0da254fc27017d3ee19/66b9c130769425248a253855_arrow%20right%20svg.svg" loading="lazy" alt="Arrow Right" class="project-arrow-icon"/></div></div><div style="-webkit-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="whip"></div></a><div class="div-block-20"><div class="starting-date"><p class="work-start">2023</p><p class="work-start">-</p><p class="work-start">Present</p></div><div class="collection-list-wrapper-4 w-dyn-list"><div role="list" class="collection-list-3 w-dyn-items"><div role="listitem" class="w-dyn-item"><p fs-cmsfilter-field="Category" class="new-work-category-button">Strategy</p></div><div role="listitem" class="w-dyn-item"><p fs-cmsfilter-field="Category" class="new-work-category-button">Creative Campaigns</p></div><div role="listitem" class="w-dyn-item"><p fs-cmsfilter-field="Category" class="new-work-category-button">Video Production</p></div><div role="listitem" class="w-dyn-item"><p fs-cmsfilter-field="Category" class="new-work-category-button">Social Media Management</p></div><div role="listitem" class="w-dyn-item"><p fs-cmsfilter-field="Category" class="new-work-category-button">Short Form Video</p></div></div></div></div></div><p class="new-work-description">Skechers aimed to create a video that not only told a compelling story but also showcased the wide range of designs in their Kids Footwear collection for the Back to School season.</p></div></div></div></div></section></main><section id="Footer" class="footer-dark"><div class="footer-container"><div class="footer-heading-wrapper"><h2 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email address?</h3></div><div class="form-input-wrapper"><div class="form-label">My email address is</div><input class="fotm-input required-field w-input" maxlength="256" name="Email" data-name="Email" placeholder="" type="email" id="email-input" required=""/></div><div class="form-verification-text-wrapper"><div id="email-alert" class="text-alert">*you need to provide your email address</div></div></div><div class="next-previous-block-wrapper"><a id="email-prev" href="#" class="previous-button w-inline-block"><div class="previous-button-text">previous</div></a><a id="email-step" href="#" class="multi-step-next-button w-inline-block"><div class="next-button-text">next</div></a></div></div></div><div class="slide w-slide"><div class="slide"><div class="slider-content-wrapper"><div class="step-title-wrapper"><h3 class="form-title">What is your message?</h3></div><div class="form-input-wrapper vertical"><div class="form-label">My message is</div><textarea id="message-input" name="field" maxlength="5000" data-name="Field" placeholder="" required="" class="textarea w-input"></textarea></div><div class="form-verification-text-wrapper"><div id="message-alert" class="text-alert">*you need to provide your message</div></div></div><div class="next-previous-block-wrapper"><a id="message-prev" href="#" class="previous-button w-inline-block"><div class="previous-button-text">previous</div></a><a id="message-step" href="#" class="multi-step-next-button w-inline-block"><div class="next-button-text">next</div></a></div></div></div><div class="slide w-slide"><div class="slide"><div class="slider-content-wrapper"><div class="step-title-wrapper"><h3 class="form-title centered-heading">Thank you! All set</h3></div><div class="form-input-wrapper flex"><input type="submit" data-wait="Please wait..." class="footer-submit-button w-button" value="Submit"/></div></div><div class="next-previous-block-wrapper"><a id="submit-prev" href="#" class="previous-button w-inline-block"><div class="previous-button-text">previous</div></a></div></div></div></div><div class="multi-step-next-button-copy w-slider-arrow-left"></div><div class="multi-step-next-button-copy w-slider-arrow-right"></div></div></div></form><div class="success-message-3 w-form-done"><div class="text-block-6">Thank you! Your submission has been received!</div></div><div class="error-message-3 w-form-fail"><div>Oops! Something went wrong while submitting the form.</div></div></div><div class="world-image-wrapper"><img src="https://cdn.prod.website-files.com/66b4d0da254fc27017d3ee19/66f716e4fa0c23e923891a22_Map.png" loading="lazy" width="2816.5" sizes="(max-width: 479px) 92vw, (max-width: 767px) 56vw, (max-width: 1439px) 44vw, 627.2000122070312px" alt="" srcset="https://cdn.prod.website-files.com/66b4d0da254fc27017d3ee19/66f716e4fa0c23e923891a22_Map-p-500.png 500w, https://cdn.prod.website-files.com/66b4d0da254fc27017d3ee19/66f716e4fa0c23e923891a22_Map.png 748w" class="world-image"/><div class="location"><img src="https://cdn.prod.website-files.com/66b4d0da254fc27017d3ee19/66f71813303df70c22770c26_toronto.svg" loading="lazy" alt="Place" class="image-48"/><div class="location-details"><p class="paragraph-22">Toronto, Canada</p></div></div><div class="location location-3"><img src="https://cdn.prod.website-files.com/66b4d0da254fc27017d3ee19/66f718118a1fd5c75e858ed7_Dubai.svg" loading="lazy" alt="Place" class="image-48 dubai"/><div class="location-details"><p class="paragraph-22">G47, Costra Business Park, Dubai Production City, Dubai</p></div></div><div class="location location-2"><img src="https://cdn.prod.website-files.com/66b4d0da254fc27017d3ee19/66f7181113e46c4ec935b043_London.svg" loading="lazy" alt="Place" class="image-48"/><div class="location-details"><p class="paragraph-22">3 Rushton’s Yard, Ashby de la Zouch, Leicestershire, LE65 1AL, United Kingdom</p></div></div><div class="location location-4"><img src="https://cdn.prod.website-files.com/66b4d0da254fc27017d3ee19/66f71811cfd2ed46e86112f4_Riyadh.svg" loading="lazy" alt="Place" class="image-48 riyadh"/><div class="location-details"><p class="paragraph-22">LPS KSA<br/> 3141 Anas Ibn Malik Rd, <br/>Al Malqa, Riyadh 13521<br/>Saudi Arabia</p></div></div></div></div><div class="footer-wrapper"><div class="div-block-16"><div class="footer-content-box"><div class="content-box"><div class="address-title">Address:</div><div class="oasis-box"><div class="footer-content"><div id="w-node-_78ecbdd7-09b8-4606-7bef-8b7e3fcf7383-3fcf72e5" class="footer-block"><a href="/industry" class="footer-link-2">industries</a><a href="#" class="footer-link-2">blogs</a><a href="#" class="footer-link-2">career</a></div><div id="w-node-_78ecbdd7-09b8-4606-7bef-8b7e3fcf738a-3fcf72e5" class="footer-block"><a href="/about-us" class="footer-link-2">who we are</a><a href="/work" class="footer-link-2">our work</a><a href="#" class="footer-link-2">services</a></div></div><div class="address-text">Costra Business Park - G47</div><div class="address-text">Sheikh Mohammed Bin Zayed Rd</div><div class="address-text">Dubai Production City - Dubai</div><div class="address-text">Dubai - UAE</div></div><div class="content-box"><div class="address-title">Get Direction:</div><div class="oasis-box"><a href="https://www.google.com/maps?sca_esv=badf4797a512914c&sca_upv=1&rlz=1C1KNTJ_enAE1060AE1061&sxsrf=ADLYWIIrW7_z0EGycMF4zksfgLAZPy2RYQ:1725018738248&lsig=AB86z5W6Q1ZWfb0tKa4vc9-YKg9q&shndl=-1&shem=lsde,vslcca&kgs=4740adb49ddc3016&um=1&ie=UTF-8&fb=1&gl=ae&sa=X&geocode=KTMKIJsdZV8-MSFWPbVtJnjO&daddr=Costra+Business+Park+-+G47+-+Sheikh+Mohammed+Bin+Zayed+Rd+-+Dubai+Production+City+-+Dubai" target="_blank" class="link-block-4 w-inline-block"><div class="direction-text">Click Here</div></a></div></div></div><div class="content-box"><div class="address-title">Call us:</div><div class="oasis-box"><a href="tel:+971(0)569280670" class="link-block-3 w-inline-block"><div class="call-text">+971 (0) 569280670</div></a><a href="tel:+97145464465" class="link-block-3 w-inline-block"><div class="call-text">+971 4 546 4465</div></a></div><div class="content-box"><div class="address-title">Email Us:</div><div class="oasis-box"><a href="mailto:partner@lps-me.com" class="link-block-4 w-inline-block"><div class="email-text">partner@lps-me.com</div></a></div></div></div></div></div></div></div><div class="footer-divider"></div><div class="footer-copyright-center"> © Copyright 2024 All rights reserved</div></section><div class="page-dropdown-overlay"></div></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=66b4d0da254fc27017d3ee19" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/66b4d0da254fc27017d3ee19/js/webflow.c88bd8fd1.js" type="text/javascript"></script> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KHM52M2T" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script src="https://cdn.jsdelivr.net/gh/studio-freight/lenis@1.0.23/bundled/lenis.min.js"></script> <script> // LENIS SMOOTH SCROLL let lenis; 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