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style="font-size: 16.020833333333pt;" aria-label="usability testing (45 items)">usability testing</a> <a href="https://blogs.ed.ac.uk/website-communications/tag/usability-testing-service/" class="tag-cloud-link tag-link-247 tag-link-position-35" style="font-size: 9.3125pt;" aria-label="usability testing service (15 items)">usability testing service</a> <a href="https://blogs.ed.ac.uk/website-communications/tag/user-experience/" class="tag-cloud-link tag-link-249 tag-link-position-36" style="font-size: 18.208333333333pt;" aria-label="user experience (63 items)">user experience</a> <a href="https://blogs.ed.ac.uk/website-communications/tag/user-experience-service/" class="tag-cloud-link tag-link-250 tag-link-position-37" style="font-size: 9.0208333333333pt;" aria-label="User Experience Service (14 items)">User Experience Service</a> <a href="https://blogs.ed.ac.uk/website-communications/tag/user-research/" class="tag-cloud-link tag-link-256 tag-link-position-38" style="font-size: 15.291666666667pt;" aria-label="user research (40 items)">user research</a> <a href="https://blogs.ed.ac.uk/website-communications/tag/ux/" class="tag-cloud-link tag-link-261 tag-link-position-39" style="font-size: 22pt;" aria-label="UX (116 items)">UX</a> <a href="https://blogs.ed.ac.uk/website-communications/tag/ux-meetup/" class="tag-cloud-link tag-link-262 tag-link-position-40" style="font-size: 13.104166666667pt;" aria-label="UX Meetup (28 items)">UX Meetup</a> <a href="https://blogs.ed.ac.uk/website-communications/tag/ux-service/" class="tag-cloud-link tag-link-264 tag-link-position-41" style="font-size: 21.854166666667pt;" aria-label="UX Service (115 items)">UX Service</a> <a href="https://blogs.ed.ac.uk/website-communications/tag/ux-training/" class="tag-cloud-link tag-link-265 tag-link-position-42" style="font-size: 10.1875pt;" aria-label="ux training (17 items)">ux training</a> <a href="https://blogs.ed.ac.uk/website-communications/tag/web-publishers-community/" 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href="https://blogs.ed.ac.uk/website-communications/myed-at-the-start-of-term-in-numbers/" title="Go to the post titled: 'MyEd at the start of term in numbers'.">MyEd at the start of term in numbers</a> </h3> </div> <div class="panel-body"> <p>MyEd is a key part of the student experience at the University of Edinburgh, particularly at the beginning of a new academic year. Our analytics data can help us understand what services and actions are important to students at this crucial time. How do students prepare for the new academic year? Securing accommodation is a […]</p> </div> <div class="panel-footer"> <p> <small> <span class="text-muted glyphicon glyphicon-user" style="font-size: 14px;" title="Post author."></span> <a href="https://blogs.ed.ac.uk/website-communications/author/acampb14/" title="Posts by Alistair Campbell" rel="author">Alistair Campbell</a> <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-time" style="font-size: 14px;" title="When this post was published or updated."></span> 22nd October 2024 <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-comment" style="font-size: 14px; margin-right: 3px;" title="Comments are open."></span> <a href="https://blogs.ed.ac.uk/website-communications/myed-at-the-start-of-term-in-numbers/#comments">0</a> </small> </p> </div> </div> </div> <div class="wp-post-block col-sm-12"> <div class="panel panel-uoe-low"> <div class="panel-heading"> <h3 class="panel-title"> <a href="https://blogs.ed.ac.uk/website-communications/web-analytics-strategy/" title="Go to the post titled: 'Getting our ducks in a row: How a Web Analytics Strategy can help'.">Getting our ducks in a row: How a Web Analytics Strategy can help</a> </h3> </div> <div class="panel-body"> <p>Understanding user needs and behaviours is a key component to the success of modern digital services. Having the appropriate data and insight at the right time, can trigger an individual or a team to take action to improve the digital experience, and thereferore support a successful organisation realise its strategic targets. With that in mind, […]</p> </div> <div class="panel-footer"> <p> <small> <span class="text-muted glyphicon glyphicon-user" style="font-size: 14px;" title="Post author."></span> <a href="https://blogs.ed.ac.uk/website-communications/author/efilalit/" title="Posts by Stratos Filalithis" rel="author">Stratos Filalithis</a> <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-time" style="font-size: 14px;" title="When this post was published or updated."></span> 20th December 2023 <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-comment" style="font-size: 14px; margin-right: 3px;" title="Comments are open."></span> <a href="https://blogs.ed.ac.uk/website-communications/web-analytics-strategy/#comments">0</a> </small> </p> </div> </div> </div> </div><div class="row"> <div class="wp-post-block col-sm-12"> <div class="panel panel-uoe-low"> <div class="panel-heading"> <h3 class="panel-title"> <a href="https://blogs.ed.ac.uk/website-communications/google-analytics-4-ga4/" title="Go to the post titled: 'Google Analytics 4 (GA4)'.">Google Analytics 4 (GA4)</a> </h3> </div> <div class="panel-body"> <p>The current central University of Edinburgh (UoE) solution for web analytics uses a single Universal Google Analytics property to collect all data. This allows for visibility of user engagement across the wider web estate however also introduces heavy sampling to the data provided. This property is used widely across the university web estate, Website and […]</p> </div> <div class="panel-footer"> <p> <small> <span class="text-muted glyphicon glyphicon-user" style="font-size: 14px;" title="Post author."></span> <a href="https://blogs.ed.ac.uk/website-communications/author/jsmith44/" title="Posts by Jen Smith" rel="author">Jen Smith</a> <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-time" style="font-size: 14px;" title="When this post was published or updated."></span> 18th May 2023 <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-comment" style="font-size: 14px; margin-right: 3px;" title="Comments are open."></span> <a href="https://blogs.ed.ac.uk/website-communications/google-analytics-4-ga4/#comments">0</a> </small> </p> </div> </div> </div> <div class="wp-post-block col-sm-12"> <div class="panel panel-uoe-low"> <div class="panel-heading"> <h3 class="panel-title"> <a href="https://blogs.ed.ac.uk/website-communications/measurement-strategy-analytics/" title="Go to the post titled: 'Measurement strategy in Google Analytics'.">Measurement strategy in Google Analytics</a> </h3> </div> <div class="panel-body"> <p>When it comes to deciding on your site’s analytics installation, you should consider the main objectives of your site, and the reporting capacity you have.</p> </div> <div class="panel-footer"> <p> <small> <span class="text-muted glyphicon glyphicon-user" style="font-size: 14px;" title="Post author."></span> <a href="https://blogs.ed.ac.uk/website-communications/author/dmacgrue/" title="Posts by Duncan MacGruer" rel="author">Duncan MacGruer</a> <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-time" style="font-size: 14px;" title="When this post was published or updated."></span> 16th July 2021 <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-comment" style="font-size: 14px; margin-right: 3px;" title="Comments are open."></span> <a href="https://blogs.ed.ac.uk/website-communications/measurement-strategy-analytics/#comments">0</a> </small> </p> </div> </div> </div> </div><div class="row"> <div class="wp-post-block col-sm-12"> <div class="panel panel-uoe-low"> <div class="panel-heading"> <h3 class="panel-title"> <a href="https://blogs.ed.ac.uk/website-communications/internal-external-audiences-analytics/" title="Go to the post titled: 'Internal and external audiences in Google Analytics'.">Internal and external audiences in Google Analytics</a> </h3> </div> <div class="panel-body"> <p>Separating internal and external audience data is essential to our understanding of usage in our web estate.</p> </div> <div class="panel-footer"> <p> <small> <span class="text-muted glyphicon glyphicon-user" style="font-size: 14px;" title="Post author."></span> <a href="https://blogs.ed.ac.uk/website-communications/author/dmacgrue/" title="Posts by Duncan MacGruer" rel="author">Duncan MacGruer</a> <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-time" style="font-size: 14px;" title="When this post was published or updated."></span> 14th July 2021 <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-comment" style="font-size: 14px; margin-right: 3px;" title="Comments are open."></span> <a href="https://blogs.ed.ac.uk/website-communications/internal-external-audiences-analytics/#comments">0</a> </small> </p> </div> </div> </div> <div class="wp-post-block col-sm-12"> <div class="panel panel-uoe-low"> <div class="panel-heading"> <h3 class="panel-title"> <a href="https://blogs.ed.ac.uk/website-communications/cookieless-future/" title="Go to the post titled: 'A ‘cookieless’ future for analytics and advertising'.">A ‘cookieless’ future for analytics and advertising</a> </h3> </div> <div class="panel-body"> <p>The marketing technology landscape is changing, and we need to think about our analytics and tag management solutions.</p> </div> <div class="panel-footer"> <p> <small> <span class="text-muted glyphicon glyphicon-user" style="font-size: 14px;" title="Post author."></span> <a href="https://blogs.ed.ac.uk/website-communications/author/dmacgrue/" title="Posts by Duncan MacGruer" rel="author">Duncan MacGruer</a> <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-time" style="font-size: 14px;" title="When this post was published or updated."></span> 30th April 2021 <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-comment" style="font-size: 14px; margin-right: 3px;" title="Comments are open."></span> <a href="https://blogs.ed.ac.uk/website-communications/cookieless-future/#comments">0</a> </small> </p> </div> </div> </div> </div><div class="row"> <div class="wp-post-block col-sm-12"> <div class="panel panel-uoe-low"> <div class="panel-heading"> <h3 class="panel-title"> <a href="https://blogs.ed.ac.uk/website-communications/custom-alerts-google-analytics/" title="Go to the post titled: 'Custom alerts in Google Analytics'.">Custom alerts in Google Analytics</a> </h3> </div> <div class="panel-body"> <p>If there was an issue with the analytics on your site, how would you learn about it? Would it be when you went to create a report, and found out you’d lost a few weeks/months/years worth of data? I’m glad to say, there’s a better way.</p> </div> <div class="panel-footer"> <p> <small> <span class="text-muted glyphicon glyphicon-user" style="font-size: 14px;" title="Post author."></span> <a href="https://blogs.ed.ac.uk/website-communications/author/dmacgrue/" title="Posts by Duncan MacGruer" rel="author">Duncan MacGruer</a> <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-time" style="font-size: 14px;" title="When this post was published or updated."></span> 8th January 2021 <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-comment" style="font-size: 14px; margin-right: 3px;" title="Comments are open."></span> <a href="https://blogs.ed.ac.uk/website-communications/custom-alerts-google-analytics/#comments">0</a> </small> </p> </div> </div> </div> <div class="wp-post-block col-sm-12"> <div class="panel panel-uoe-low"> <div class="panel-heading"> <h3 class="panel-title"> <a href="https://blogs.ed.ac.uk/website-communications/new-google-analytics/" title="Go to the post titled: 'The new Google Analytics'.">The new Google Analytics</a> </h3> </div> <div class="panel-body"> <p>This week, Google announced that new analytics properties would by default use “Google Analytics 4” (formerly, App + Web). What does that mean for The University of Edinburgh?</p> </div> <div class="panel-footer"> <p> <small> <span class="text-muted glyphicon glyphicon-user" style="font-size: 14px;" title="Post author."></span> <a href="https://blogs.ed.ac.uk/website-communications/author/dmacgrue/" title="Posts by Duncan MacGruer" rel="author">Duncan MacGruer</a> <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-time" style="font-size: 14px;" title="When this post was published or updated."></span> 16th October 2020 <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-comment" style="font-size: 14px; margin-right: 3px;" title="Comments are open."></span> <a href="https://blogs.ed.ac.uk/website-communications/new-google-analytics/#comments">1</a> </small> </p> </div> </div> </div> </div><div class="row"> <div class="wp-post-block col-sm-12"> <div class="panel panel-uoe-low"> <div class="panel-heading"> <h3 class="panel-title"> <a href="https://blogs.ed.ac.uk/website-communications/analysing-search-squiz-summit/" title="Go to the post titled: 'Analysing search: follow up to Squiz Summit 2019'.">Analysing search: follow up to Squiz Summit 2019</a> </h3> </div> <div class="panel-body"> <p>On Thursday 7 November 2109, I was asked to speak at the Squiz Summit on how we promote the work we do with our search engine, and how we analyse the performance of search. I realised I hadn’t blogged it previously, so thought I’d summarise here.</p> </div> <div class="panel-footer"> <p> <small> <span class="text-muted glyphicon glyphicon-user" style="font-size: 14px;" title="Post author."></span> <a href="https://blogs.ed.ac.uk/website-communications/author/dmacgrue/" title="Posts by Duncan MacGruer" rel="author">Duncan MacGruer</a> <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-time" style="font-size: 14px;" title="When this post was published or updated."></span> 12th November 2019 <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-comment" style="font-size: 14px; margin-right: 3px;" title="Comments are open."></span> <a href="https://blogs.ed.ac.uk/website-communications/analysing-search-squiz-summit/#comments">0</a> </small> </p> </div> </div> </div> <div class="wp-post-block col-sm-12"> <div class="panel panel-uoe-low"> <div class="panel-heading"> <h3 class="panel-title"> <a href="https://blogs.ed.ac.uk/website-communications/dial-destination/" title="Go to the post titled: 'The dial and the destination: evidence in product development'.">The dial and the destination: evidence in product development</a> </h3> </div> <div class="panel-body"> <p>I’ve been thinking about the ways in which we align our digital products with wider strategic direction, and how we can measure whether the changes we make are working for our users and customers. In particular, I’ve been considering how we can make data-informed decisions about the University’s search service.</p> </div> <div class="panel-footer"> <p> <small> <span class="text-muted glyphicon glyphicon-user" style="font-size: 14px;" title="Post author."></span> <a href="https://blogs.ed.ac.uk/website-communications/author/dmacgrue/" title="Posts by Duncan MacGruer" rel="author">Duncan MacGruer</a> <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-time" style="font-size: 14px;" title="When this post was published or updated."></span> 29th October 2019 <span class="spacer"></span> <span class="text-muted glyphicon glyphicon-comment" style="font-size: 14px; margin-right: 3px;" title="Comments are open."></span> <a href="https://blogs.ed.ac.uk/website-communications/dial-destination/#comments">0</a> </small> </p> </div> </div> </div> </div> <nav class="navigation pagination" aria-label="Post navigation"> <h2 class="screen-reader-text">Post navigation</h2> <div class="nav-links"><span aria-current="page" class="page-numbers current"><span class="meta-nav sr-only">Page</span>1</span> <a class="page-numbers" href="https://blogs.ed.ac.uk/website-communications/tag/analytics/page/2/"><span class="meta-nav sr-only">Page</span>2</a> <a class="page-numbers" href="https://blogs.ed.ac.uk/website-communications/tag/analytics/page/3/"><span class="meta-nav sr-only">Page</span>3</a> <a class="next page-numbers" href="https://blogs.ed.ac.uk/website-communications/tag/analytics/page/2/">Older posts →</a></div> </nav> </div> </div> </section> </div> </div> </div> <script type="text/javascript"> /** * Disable/Enable Google Analytics according to cookie settings. */ (function () { 'use strict'; // Actions based on consents document.addEventListener('changed.uoe.consent', function (event) { switch(true) { case event.allowed('performance'): console.log("Performance cookie enabled.");;window['ga-disable-UA-3415584-4'] = false; console.log("You have enabled the blog administrator supplied Google Analytics code. 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