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Target Audience | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa137134%3Ftrk%3Dhc-hp-recommendedTopics&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa137134%3Ftrk%3Dhc-hp-recommendedTopics" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="topic-page" data-test-selector="topic-page-container"> <div class="page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="page-heading__title t-black t-24 t-bold" data-test-selector="heading-title"> Tagged in “Target Audience” </h2> <span class="t-14 t-black--light" data-test-selector="article-count">14 articles</span> </div> </div> <div class="page-width-content topic-page__content"> <section class="body-content"> <ul class="topic-page__list"> <li> <article class="article-preview" aria-labelledby="article-preview-title" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a424655" class="article-preview__link t-16" data-test-selector="article-preview-link"> Targeting options for LinkedIn Ads </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Get your message in front of the right people when they’re most engaged by targeting your ideal audience with LinkedIn advertising. Choose targeting options from:Locations Audience attributes such as company, job experience, education… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-1" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-1" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423698" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn lookalike audiences have been discontinued </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> On February 29, 2024, LinkedIn’s lookalike audiences were discontinued. This means that: New lookalike audiences can’t be created and existing lookalike audiences can’t be edited. Existing lookalike audience data will no longer… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-2" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-2" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423690" class="article-preview__link t-16" data-test-selector="article-preview-link"> Target audience size best practices </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Campaign audience size can be optimized to improve your ads’ performance. Learn how to manage audience size to fit your marketing goals. As you select your targeting options, you can see an estimate of the audience size you'll be able to reach in… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-3" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-3" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a417950" class="article-preview__link t-16" data-test-selector="article-preview-link"> Best practices for LinkedIn Ads audience targeting </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Learn tips for setting up your campaign’s target audience to drive results. The right target audience allows you to focus your campaign on the LinkedIn members most likely to take action on your ads. Learn moreExplore our free, 45-minute learning… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-4" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-4" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a418929" class="article-preview__link t-16" data-test-selector="article-preview-link"> Audience Expansion </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can use Audience Expansion to increase the reach of your campaign by showing your ads to audiences with similar attributes to your target audience. For example, if your campaign targets members with the skill Online Advertising, Audience… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-5" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-5" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a421044" class="article-preview__link t-16" data-test-selector="article-preview-link"> Ads not receiving impressions </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Optimize Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Once your campaign starts, it's important to monitor the activity and make optimizations when necessary to increase campaign success. Remember that ads are displayed on an auction-based platform and compete against other advertisers with a similar… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-6" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-6" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a427233" class="article-preview__link t-16" data-test-selector="article-preview-link"> Estimated target audience size </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As members continue to update their profiles with their education and experience, their targeted advertising group changes. With the high volume of members joining LinkedIn and the rate at which members update their profiles, the actual target… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-7" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-7" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422276" class="article-preview__link t-16" data-test-selector="article-preview-link"> Use forecasted results to learn more about your audiences FAQs </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As you set up targeting for your Classic campaigns, you can discover more about your audiences using the Forecasted Results window on the right of the campaign creation page. Below Target Audience Size, you can click Show segments to get more… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-8" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-8" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420879" class="article-preview__link t-16" data-test-selector="article-preview-link"> Use AND-OR targeting to set up your LinkedIn Ads audience </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> LinkedIn’s targeting allows you to customize your audience size. Using AND-OR logic helps further refine your targeting criteria by leveraging audience segments or audience attributes to select or exclude member accounts from your audience. For… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-9" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-9" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420751" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up campaign targeting for Classic campaigns </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Manage Classic Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you create a new Classic campaign in Campaign Manager, you'll be prompted to select your audience. You can use an existing audience or create a new audience. Existing audiences include: Saved Audiences - Audiences you've created and saved to… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-10" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-10" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422631" class="article-preview__link t-16" data-test-selector="article-preview-link"> Member Interests and Traits targeting </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> LinkedIn Interests and Traits targeting lets you build your audience based on members’ direct or inferred interests, traits, or professional groups they may belong to, subject to each member’s ad settings and LinkedIn’s Advertising Policies. There… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-11" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-11" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a424181" class="article-preview__link t-16" data-test-selector="article-preview-link"> Different Audience Counts in LinkedIn Campaign Manager, Talent Insights, and Recruiter </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Using the same targeting filters in LinkedIn Campaign Manager, Talent Insights, and Recruiter may yield different audience counts as they consider differing customer use cases for each product. Some common reasons for this: Learn more about the… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-12" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-12" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a768089" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn Campaign Manager industry options </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> In Campaign Manager, you can choose to target Company Industries when you’re defining your target audience. To help you improve the granularity and accuracy of your campaign's targeting, we’re updating our industry options in Campaign Manager… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-13" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-13" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a427086" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create a video audience with Matched Audiences </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Target Audience and Matched Audiences </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Video audiences are an option within Matched Audiences that allow you to retarget LinkedIn members who viewed all or part of your video ads. 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