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<!DOCTYPE html><html lang="en-US"><head><title>Watch A Short History of the Front Row | Vogue</title><meta charSet="utf-8"/><meta content="IE=edge" http-equiv="X-UA-Compatible"/><meta name="msapplication-tap-highlight" content="no"/><meta name="viewport" content="width=device-width, initial-scale=1"/><meta name="author" content="Condé Nast"/><meta name="copyright" content="Copyright (c) Condé Nast 2024"/><meta name="description" content="Director: Catherine Orchard Editors: Evan Allan, Ryan Jeffrey Producers: Rahel Gebreyes, Bety Dereje Archival Researcher: Lilli Karkowski Writer: Laia Garcia-Furtado Associate Producer: Marisah Yazbek Creative Production Coordinator: Anisa Kennar Production Coordinators: Ava Kashar, Tanía Jones Production Manager: Natasha Soto-Albors Line Producer: Romeeka Powell Senior Director, Production Management: Jessica Schier Assistant Editors: Fynn Lithgow, Justin Symonds Post Production Coordinator: Scout Alter Art & Graphics Lead: Léa Kichler Supervising Editor: Erica DeLeo Post Production Supervisor: Alexa Deutsch Associate Director, Post Production: Nicholas Ascanio Director, Content Production: Rahel Gebreyes Senior Director, Video: Romy van den Broeke Senior Director, Programming: Linda Gittleson VP, Video Programming: Thespena Guatieri Footage Courtesy of Video Fashion Image Courtesy of Steven Meisel"/><meta name="id"/><meta name="keywords" content=""/><meta name="news_keywords" content=""/><meta name="apple-itunes-app" content="app-id=289380413, app-argument=https://apps.apple.com/app/apple-store/id289380413?pt=45076&ct=VOG_Smart_Banner&mt=8"/><meta name="robots" content="index, follow, noarchive, max-image-preview:large"/><meta name="content-type" content="video"/><meta name="parsely-post-id"/><meta name="parsely-metadata" content="{"description":"Director: Catherine Orchard\nEditors: Evan Allan, Ryan Jeffrey\nProducers: Rahel Gebreyes, Bety Dereje\nArchival Researcher: Lilli Karkowski\nWriter: Laia Garcia-Furtado\nAssociate Producer: Marisah Yazbek\nCreative Production Coordinator: Anisa Kennar\nProduction Coordinators: Ava Kashar, Tanía Jones\nProduction Manager: Natasha Soto-Albors\nLine Producer: Romeeka Powell\nSenior Director, Production Management: Jessica Schier\nAssistant Editors: Fynn Lithgow, Justin Symonds\nPost Production Coordinator: Scout Alter\nArt & Graphics Lead: Léa Kichler\nSupervising Editor: Erica DeLeo\nPost Production Supervisor: Alexa Deutsch\nAssociate Director, Post Production: Nicholas Ascanio\nDirector, Content Production: Rahel Gebreyes\nSenior Director, Video: Romy van den Broeke\nSenior Director, Programming: Linda Gittleson\nVP, Video Programming: Thespena Guatieri\nFootage Courtesy of Video Fashion\nImage Courtesy of Steven Meisel"}"/><meta property="og:description" content=""/><meta property="og:image" 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video-container" style="padding-top:56.25%"><script type="application/ld+json">{"@context":"https://schema.org","@type":"VideoObject","name":"A Short History of the Front Row","contentUrl":"https://www.vogue.com/video/watch/history-of-the-front-row","description":"Director: Catherine Orchard\r\nEditors: Evan Allan, Ryan Jeffrey\r\nProducers: Rahel Gebreyes, Bety Dereje\r\nArchival Researcher: Lilli Karkowski\r\nWriter: Laia Garcia-Furtado\r\nAssociate Producer: Marisah Yazbek\r\nCreative Production Coordinator: Anisa Kennar\r\nProduction Coordinators: Ava Kashar, Tanía Jones\r\nProduction Manager: Natasha Soto-Albors\r\nLine Producer: Romeeka Powell\r\nSenior Director, Production Management: Jessica Schier\r\nAssistant Editors: Fynn Lithgow, Justin Symonds\r\nPost Production Coordinator: Scout Alter\r\nArt & Graphics Lead: Léa Kichler\r\nSupervising Editor: Erica DeLeo\r\nPost Production Supervisor: Alexa Deutsch\r\nAssociate Director, Post Production: Nicholas Ascanio\r\nDirector, Content Production: Rahel Gebreyes\r\nSenior Director, Video: Romy van den Broeke\r\nSenior Director, Programming: Linda Gittleson\r\nVP, Video Programming: Thespena Guatieri\r\nFootage Courtesy of Video Fashion\r\nImage Courtesy of Steven Meisel","thumbnailUrl":["https://dwgyu36up6iuz.cloudfront.net/heru80fdn/image/upload/c_fill,d_placeholder_vogue.png,fl_progressive,g_face,h_1080,q_80,w_1920/v1731965248/vogue_history-of-the-front-row.jpg"],"uploadDate":"2024-11-19T14:00:00Z","duration":"PT00H06M25S"}</script><figure class="CneVideoEmbedFigure-kCfJjN cXJJqp cne-video-embed"><div id="video-container" data-testid="script-container"></div></figure></div><div class="GridWrapper-cAzTTK ieHMWX grid grid-items-1"><div class="GridItem-buujkM kHPPIF grid--item grid-layout__details"><div><h1 class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GridDetailsHed-gvhQzS iUEiRd cuCmeo hed">A Short History of the Front Row</h1><div class="TabsWrapper-dIUrJy gDmIet tabs-component TabAndTabSectionWrapper-fDshys ekJnmA align-left" role="tablist"><nav aria-label="Secondary" tabindex="-1" class="NavigationWrapper-bFftAs likJJd" data-testid="navigation"><ul class="NavigationListWrapper-gWXLVS kHnHrP navigation__list" data-testid="navigation__list"><li class="NavigationListItemWrapper-cxLZKD eyFDxF navigation__list-item" data-testid="navigation__list-item"><a role="tab" tabindex="0" aria-selected="true" class="NavigationInternalLink-cWEaeo hecjjF watch-page--tab-link watch-page--tab-link--active watch-page--tab-link--disabled navigation__link" href="#about" data-testid="navigation__internal-link">About</a></li></ul></nav><span class="NavigationDivider-fEDnwq ixXXMs navigation__divider"></span><div class="TabsContentWrapper-jnMXFX bWCRYg"><div role="tabpanel" tabindex="0" class="TabsPanel-dugBWX bQJFHA"><div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ About-dxeYVs iUEiRd jzyxXI kpScjZ"><div>Director: Catherine Orchard Editors: Evan Allan, Ryan Jeffrey Producers: Rahel Gebreyes, Bety Dereje Archival Researcher: Lilli Karkowski Writer: Laia Garcia-Furtado Associate Producer: Marisah Yazbek Creative Production Coordinator: Anisa Kennar Production Coordinators: Ava Kashar, Tanía Jones Production Manager: Natasha Soto-Albors Line Producer: Romeeka Powell Senior Director, Production Management: Jessica Schier Assistant Editors: Fynn Lithgow, Justin Symonds Post Production Coordinator: Scout Alter Art & Graphics Lead: Léa Kichler Supervising Editor: Erica DeLeo Post Production Supervisor: Alexa Deutsch Associate Director, Post Production: Nicholas Ascanio Director, Content Production: Rahel Gebreyes Senior Director, Video: Romy van den Broeke Senior Director, Programming: Linda Gittleson VP, Video Programming: Thespena Guatieri Footage Courtesy of Video Fashion Image Courtesy of Steven Meisel</div><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AboutDate-iizOQc iUEiRd AYKMa fCmonT">Released on 11/19/2024</p></div><div class="TranscriptWrapper-hGQQXY eVMnyn"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TranscriptHeading-hfjqKn bmzxCs fWAFSg">Transcript</div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TranscriptSectionWrapper-AzyBZ iUEiRd huhEJW kjFUAt"><p>[upbeat music]</p><p>[Narrator] Fashion.</p><p>Everyone has an opinion.</p><p>Over the past 75 years,</p><p>fashion shows have transformed from pictures</p><p>into real life showcases produced around the world.</p><p>The mythology and reality of the front row has evolved</p><p>[camera clicking]</p><p>along with our increasingly fast, globalized planet.</p><p>Industry shifts, the media,</p><p>and the power of influence and celebrity</p><p>all play a role in who sits front</p><p>and center at Fashion Week.</p><p>[Announcer] A new designer, Christiane Dior,</p><p>was chiefly responsible</p><p>for launching the most recent fashion revolution.</p><p>[Narrator] In the 1950s,</p><p>fashion was characterized by a return to tradition.</p><p>Christian Dior's famous new look,</p><p>emphasized the specific point of view on femininity</p><p>and was the dominant silhouette at couture shows.</p><p>Upper echelon society women</p><p>placed orders for the upcoming season,</p><p>while editors and photographers</p><p>decided what to show in magazines.</p><p>[Advertiser] This boutique is aimed</p><p>at the middle range buyer</p><p>and we men are headed for quite a fall.</p><p>[upbeat music]</p><p>[Narrator] Clothing in the 60s embodied individual</p><p>ideas of freedom.</p><p>Designers began to allow press photographers</p><p>to document the still exclusive scene.</p><p>Front row celebrity presence wasn't yet determined</p><p>by marketing strategy,</p><p>but by personal relationships with designers.</p><p>[camera clicking]</p><p>Clothes today are illogical, decadent, and too expensive.</p><p>The 70s brought self-expression</p><p>to the forefront of fashion.</p><p>Once intimate gatherings became large presentations</p><p>with hundreds of store buyers from around the world,</p><p>alongside the usual crowd, a new kind</p><p>of cultural influencer signaled</p><p>a new possibility for the fashion show.</p><p>In addition to selling the designer's latest collection,</p><p>the fashion show now becomes its own kind of entertainment,</p><p>and a front row seat holds greater social capital.</p><p>If the 70s pushed forward expression through clothing,</p><p>the 80s added glamour.</p><p>Power dressing and supermodels,</p><p>marked the decade's appetite for extravagance.</p><p>More is more.</p><p>An unofficial front row formed,</p><p>filled not with the most important editors and celebrities,</p><p>but by photographers surrounding the runway.</p><p>[camera clicking]</p><p>[Interviewer] People think of models,</p><p>you know what the image of models is, but obviously,</p><p>it must be bright if you're-</p><p>What is the image of models?</p><p>I'd like to know.</p><p>Single digit IQs and stuff like that?</p><p>[upbeat music]</p><p>By the 90s,</p><p>the media circus had fully invaded shows,</p><p>and in the age of the supermodel,</p><p>the fashion industry went mainstream.</p><p>The front row was still coveted,</p><p>but backstage was an even more exclusive party.</p><p>[upbeat music]</p><p>Gorgeous, bye.</p><p>[Narrator] The millennium arrived at Fashion Week,</p><p>with it, a newly minted fashion star, the celebrity,</p><p>The front row became part of self-promotion strategy.</p><p>Some were there to watch the runway while selling a film,</p><p>fragrance, album, book,</p><p>or trying for a role in a fashion campaign.</p><p>As actresses and musicians replaced models,</p><p>an uptick of fashion websites, blogs,</p><p>and street style photography meant a Fashion Week invite</p><p>was an opportunity to become a star.</p><p>Suddenly, an event intentionally made</p><p>for a select few became accessible to all,</p><p>at least through a screen.</p><p>Eventually, you'll have telephone, email, typewriter,</p><p>and the television will be in there,</p><p>everything will be in there.</p><p>[Narrator] In the advent of social media,</p><p>the 2010s invited new characters to the front row,</p><p>fashion bloggers and influencers.</p><p>[camera clicking]</p><p>Fans turned to influencers,</p><p>arrived with startling economic power.</p><p>It was often said,</p><p>Technology democratized fashion.</p><p>With newly perceived accessibility, the experience</p><p>of the fashion show changed</p><p>with influencers broadcasting in real time</p><p>for millions of followers.</p><p>The impact of influence would go on to change the industry</p><p>and the world in a permanent way.</p><p>[tape rewinding]</p><p>[static crackling]</p><p>A global pandemic brought the world to a halt.</p><p>At first, it seemed the concept</p><p>that the fashion show itself would be reevaluated.</p><p>I guess you had to flow like water and find alternatives,</p><p>[Narrator] But when restrictions were lifted, it was back</p><p>to business as usual, for most.</p><p>Questions on alignment of values</p><p>and messaging emerged,</p><p>the fashion industry was no exception.</p><p>The front row continues to feature the usual editors,</p><p>buyers, influencers, stylists, celebrities,</p><p>and so-called friends of the brand that reflect designers'</p><p>values and community.</p><p>In a new twist,</p><p>a design debuting on the runway could now be seen</p><p>on a VIP gracing the front room.</p><p>And in this moment, the fashion show experience expands</p><p>to the front row itself,</p><p>reaching the world at the very same time.</p><p>[soothing music]</p></div></div></div></div></div></div></div></div></div></div></div><div class="GridItem-buujkM fLDozG grid--item grid-layout__aside"><div data-testid="CneVideoWatchPageRightRail" class="CneVideoWatchPageRightRail-euEnLY halRIq"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CneVideoWatchPageRightRailHeading-kpouzA iUEiRd fUKWbF eQghcW right-rail__heading">Up Next</div><ul data-testid="PlayListWrapper" 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