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Online Reputation Management Case Studies (Brands & Executives)

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menu-item-object-page menu-item-2865"><a href="https://www.reputationmanagement.com/case-studies/consumer-electronics-brand-orm-case-study/">Electronics Brand Took Over Google Knowledge Panel</a></li> </ul> </li> </ul> </div> <div class="cell medium-6 logo-cell"> <a href="https://www.reputationmanagement.com/" class="site-head__logo"><img src="https://www.reputationmanagement.com/wp-content/themes/repmgmt2019/assets/images/RM_logo-header.svg" alt="ReputationManagement.com"/></a> </div> <div class="cell medium-3"> <ul id="menu-main-nav-right" class="site-nav__primary site-nav__primary_right site-nav__primary--big-submenus"><li id="menu-item-3651" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3651"><a href="https://www.reputationmanagement.com/our-company/">About Us</a></li> <li id="menu-item-2382" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2382"><a href="https://www.reputationmanagement.com/blog/">Blog</a> 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Work With Us Modal Form">Work With Us</span> </div> <div class="grid-x hide-for-large"> <div class="cell"> <a href="https://www.reputationmanagement.com/" class="site-head__logo"><img src="https://www.reputationmanagement.com/wp-content/themes/repmgmt2019/assets/images/RM_logo-header.svg" alt="ReputationManagement.com"/></a> <nav class="site-nav site-head__nav"> <ul id="menu-mobile-menu" class="site-nav__primary"><li id="menu-item-2707" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2707"><a>Services</a> <ul class="sub-menu"> <li id="menu-item-2714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2714"><a href="https://www.reputationmanagement.com/online-reputation-management-services/">Reputation Management</a></li> </ul> </li> <li id="menu-item-2708" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2708"><a href="#">Who we Help</a> <ul class="sub-menu"> <li id="menu-item-2716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2716"><a href="https://www.reputationmanagement.com/companies/">Enterprise Companies</a></li> <li id="menu-item-2715" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2715"><a href="https://www.reputationmanagement.com/individuals/">C-Suites &#038; Executives</a></li> </ul> </li> <li id="menu-item-2709" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-11 current_page_item menu-item-has-children menu-item-2709"><a href="https://www.reputationmanagement.com/case-studies/" aria-current="page">Case Studies</a> <ul class="sub-menu"> <li id="menu-item-2858" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2858"><a href="https://www.reputationmanagement.com/case-studies/fortune-500-ceo-orm-case-study/">Fortune 500 CEO</a></li> <li id="menu-item-2859" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2859"><a href="https://www.reputationmanagement.com/case-studies/furniture-retailer-orm-case-study/">National Retailer</a></li> <li id="menu-item-2864" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2864"><a href="https://www.reputationmanagement.com/case-studies/consumer-electronics-brand-orm-case-study/">Electronics Brand</a></li> </ul> </li> <li id="menu-item-3652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3652"><a href="https://www.reputationmanagement.com/our-company/">About Us</a></li> <li id="menu-item-2710" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2710"><a href="https://www.reputationmanagement.com/blog/">Blog</a> <ul class="sub-menu"> <li id="menu-item-3425" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-3425"><a href="https://www.reputationmanagement.com/blog/reputation-management-pricing/">Reputation Management Pricing</a></li> <li id="menu-item-3317" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-3317"><a href="https://www.reputationmanagement.com/blog/online-reputation-repair/">Online Reputation Repair</a></li> <li id="menu-item-3562" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-3562"><a href="https://www.reputationmanagement.com/blog/reputation-recovery/">Reputation Recovery</a></li> <li id="menu-item-2720" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-2720"><a href="https://www.reputationmanagement.com/blog/how-to-remove-search-results-from-google/">Remove Search Results from Google</a></li> <li id="menu-item-3261" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-3261"><a href="https://www.reputationmanagement.com/blog/how-to-remove-news-articles-from-google-and-internet/">Remove News Articles from Google</a></li> <li id="menu-item-3316" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-3316"><a href="https://www.reputationmanagement.com/blog/push-down-negative-search-results-on-google/">Push Down Negative Search Results</a></li> </ul> </li> <li id="menu-item-2712" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2712"><a href="https://www.reputationmanagement.com/contact-us/">Contact</a></li> </ul> </nav> <div class="site-head__menu-toggle"><span>Menu</span></div> </div> </div> </div> </header> <div class="site-body"> <section class="page-hero"> <!-- <div class="page-hero__image" data-src="https://www.reputationmanagement.com/wp-content/themes/repmgmt2019/assets/images/hero-casestudies.jpg"></div> <noscript> <div class="page-hero__image page-hero__image--loaded" style="background-image:url('https://www.reputationmanagement.com/wp-content/themes/repmgmt2019/assets/images/hero-casestudies.jpg');"> <img src="https://www.reputationmanagement.com/wp-content/themes/repmgmt2019/assets/images/hero-casestudies.jpg" alt="" /> </div> </noscript> --> <header class="page-hero__bar"> <div class="page-hero__wrap"> <h1 class="page-hero__title">Reputation Management Case Studies</h1> </div> <div class="page-hero__fade"></div> </header> </section> <section class="base-section"> <div class="case-study-wrap base-page__wrap base-page__wrap--reversed"> <div class="case-study"> <div class="base-page__column base-page__column--main"> <div class="case-study__summary"> <!-- <div class="case-study__icon"> <img src="https://www.reputationmanagement.com/wp-content/themes/repmgmt2019/assets/images/services-individuals.svg" alt="" /> </div> --> <header class="case-study__header"> <span class="case-study__byline">Case Study &ndash; <a href="https://www.reputationmanagement.com/individuals/">Reputation Management for Individuals</a></span> <h2 class="case-study__title">Multi-billion Dollar Financial Services Firm Executive Overcomes Viral News Cycle</h2> </header> <div class="case-study__overview"> <p>When a major news agency published a false report about an executive at a billion dollar financial services firm, ReputationManagement.com stepped in to undo the damage.</p> </div> </div> <div class="chart-wrap"> <span class="chart-wrap__title">Composition of Top 10 Google Search Results Over Time</span> <div class="chart-wrap__container"> <canvas id="top-exec-viral"></canvas> </div> </div> </div> <div class="case-study__keypoints base-page__column base-page__column--side"> <h3 class="case-study__keypoints-title">Key Points</h3> <ul class="case-study__keypoints-list"> <li class="case-study__keypoint"> <span class="case-study__keypoint-title">Challenge</span> <div class="case-study__keypoint-summary"> <p>An executive at a multibillion dollar financial services firm had suffered substantial damage to his reputation and business. The viral spread of a false report published by a major news agency was dominating Google search results for the client’s name.</p> </div> </li> <li class="case-study__keypoint"> <span class="case-study__keypoint-title">Strategy</span> <div class="case-study__keypoint-summary"> <p>Create opportunities for the client to tell his side of the story on equally reputable websites and media outlets. This provided Google with positive content that would better satisfy searchers researching the client, thus reshaping the search landscape without the damaging articles.</p> </div> </li> <li class="case-study__keypoint"> <span class="case-study__keypoint-title">Result</span> <div class="case-study__keypoint-summary"> <p>The top search results for the client's name were cleared of all negative content in the first twelve months and have remained that way. The success of our campaign led to a new agreement to help manage the reputation of our client’s company.</p> </div> </li> </ul> </div> </div> </div> <div class="case-study-wrap base-page__wrap base-page__wrap--reversed"> <div class="case-study"> <div class="base-page__column base-page__column--main"> <div class="case-study__summary"> <!-- <div class="case-study__icon"> <img src="https://www.reputationmanagement.com/wp-content/themes/repmgmt2019/assets/images/services-brands.svg" alt="" /> </div> --> <header class="case-study__header"> <span class="case-study__byline">Case Study &ndash; <a href="https://www.reputationmanagement.com/companies/">Reputation Management for Brands</a></span> <h2 class="case-study__title">Financial Services Company Overcomes Negative Yelp Reviews with Help from ReputationManagement.com</h2> </header> <div class="case-study__overview"> <p>When a few negative Yelp reviews about a prominent financial services company outranked hundreds of positive reviews, ReputationManagement.com worked with the reputable business to make their true reputation more visible to potential customers.</p> </div> </div> <div class="chart-wrap"> <span class="chart-wrap__title">Movement of Negative Content Across First Two Pages of Google Search Results Over Time</span> <div class="chart-wrap__container"> <canvas id="financial-services-company"></canvas> </div> </div> </div> <div class="case-study__keypoints base-page__column base-page__column--side"> <h3 class="case-study__keypoints-title">Key Points</h3> <ul class="case-study__keypoints-list"> <li class="case-study__keypoint"> <span class="case-study__keypoint-title">Challenge</span> <div class="case-study__keypoint-summary"> <p>A leader in the financial services industry received a handful of negative — and at times unfair — reviews on domains like Yelp, which ranked at the top of Google. Despite being far outweighed by positive reviews, the negative reviews plagued the business and were often referenced by potential customers during the sales process.</p> </div> </li> <li class="case-study__keypoint"> <span class="case-study__keypoint-title">Strategy</span> <div class="case-study__keypoint-summary"> <p>We quickly realized that the business was not properly positioning its positive assets, and they were also falling short in influencing a diverse set of web properties. We developed a customized strategy that included optimizing and leveraging an existing set of web properties, and we expanded the company’s digital footprint to better satisfy user search intent.</p> </div> </li> <li class="case-study__keypoint"> <span class="case-study__keypoint-title">Result</span> <div class="case-study__keypoint-summary"> <p>The top search results for the company’s name were cleared of all negative content eleven months into the campaign, and have remained free of negative content for the last 12 consecutive months.</p> </div> </li> </ul> </div> </div> </div> <div class="case-study-wrap base-page__wrap base-page__wrap--reversed"> <div class="case-study"> <div class="base-page__column base-page__column--main"> <div class="case-study__summary"> <!-- <div class="case-study__icon"> <img src="https://www.reputationmanagement.com/wp-content/themes/repmgmt2019/assets/images/services-individuals.svg" alt="" /> </div> --> <header class="case-study__header"> <span class="case-study__byline">Case Study &ndash; <a href="https://www.reputationmanagement.com/individuals/">Reputation Management for Individuals</a></span> <h2 class="case-study__title">ReputationManagement.com Helps Restore the Positive Reputation of Respected Executive</h2> </header> <div class="case-study__overview"> <p>Outdated press covering a respected executive’s old business deal dominated the web. ReputationManagement.com worked with the high profile individual to bring his many successes to the forefront of his search results.</p> </div> </div> <div class="chart-wrap"> <span class="chart-wrap__title">Movement of Negative Content Across First Two Pages of Google Search Results Over Time</span> <div class="chart-wrap__container"> <canvas id="respected-executive"></canvas> </div> </div> </div> <div class="case-study__keypoints base-page__column base-page__column--side"> <h3 class="case-study__keypoints-title">Key Points</h3> <ul class="case-study__keypoints-list"> <li class="case-study__keypoint"> <span class="case-study__keypoint-title">Challenge</span> <div class="case-study__keypoint-summary"> <p>When searching online for the name of a major executive at a prominent firm, an outdated story about an old business deal ranked at the top of page one. The story ranked well for several years before ReputationManagement.com’s help. Users who saw the article at the top of page one signalled to Google that it was relevant by regularly clicking on it, making it difficult to move from the top of the search results.</p> </div> </li> <li class="case-study__keypoint"> <span class="case-study__keypoint-title">Strategy</span> <div class="case-study__keypoint-summary"> <p>The client is a thought-leader in his company’s industry and is also heavily involved within his community, but this information wasn’t properly highlighted online. We worked with the client to leverage his existing network and created content and web pages designed to rank well in search in order to accurately showcase his work.</p> </div> </li> <li class="case-study__keypoint"> <span class="case-study__keypoint-title">Result</span> <div class="case-study__keypoint-summary"> <p>The negative article was pushed to the bottom of page one within 12 months. Replications of the original article that also appeared on page one were moved off within six months. The client faced several challenges over the course of a three-year campaign, including the unexpected publication of several additional unfavorable articles. Today, page one of the client’s search results is completely clean and factually highlights his successes.</p> </div> </li> </ul> </div> </div> </div> </section> <section class="testimonials-section base-section base-section--standalone base-section--short"> <div class="base-section__wrap"> <header class="base-section__header"> <h2 class="base-section__title">Testimonials</h2> </header> <div class="resource-module-links"> <div class="resource-module-link resource-module-link--testimonial"> <p class="resource-module-link__content">ReputationManagement.com provided us at the outset with a timeline to achieve our objectives. They then delivered what they promised, with quantitative measures every step of the way. Who else gives you that in the whole world of marketing?</p> <span class="resource-module-link__attribution">CMO, Major Retail Company</span> </div> <div class="resource-module-link resource-module-link--testimonial"> <p class="resource-module-link__content">The team at ReputationManagement.com has everything you want in a online reputation management partner – they&rsquo;re highly conversant in the latest digital trends, they're versatile and quick to respond, and they do an excellent job communicating complex topics to laypeople.</p> <span class="resource-module-link__attribution">Vice President, Global Investment Firm</span> </div> <a class="resource-module-link" href="https://www.reputationmanagement.com/contact-us/"> <span class="resource-module-link__title">Work With Us</span> <p class="resource-module-link__content">With a dedicated team of experts and our proprietary software on your side, you can get back to business.</p> <span class="resource-module-link__cta pill-button">Get 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