Newsletter-Versand per WhatsApp – Was ist zu beachten?

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</div> </div> </div> </div> </nav> </div> </div> <div class="col-lg-8 col-xl-9 ps-md-3 ps-lg-6 mt-lg-2"> <div id="main-content" class="dd-main-content"> <div id="dd-breadrumb" class="dd-breadcrumb"><nav aria-label="breadcrumb"><ol class="breadcrumb dd-font-13 text-dark text-decoration-none"><li class="breadcrumb-item"><span><span><a href="https://www.dr-datenschutz.de/">Dr. Datenschutz</a></span> <span class="separator px-1">></span> <span><a href="https://www.dr-datenschutz.de/beitragsart/fachbeitrag/">Fachbeitrag</a></span> <span class="separator px-1">></span> <span class="breadcrumb_last" aria-current="page">Newsletter-Versand per WhatsApp – Was ist zu beachten?</span></span></li></ol></nav></div> <div class="row"> <main id="primary" class="dd-primary col-xxl-8 pe-md-3 pe-lg-6"> <article id="post-22425" class="post-22425 post type-post status-publish format-standard has-post-thumbnail hentry category-datenschutz tag-e-mail-werbung tag-einwilligung tag-newsletter tag-werbung tag-whatsapp tag-widerspruch beitragsart-fachbeitrag"> <header class="dd-entry-header dd-hero card mb-4"> <div class="d-flex justify-content-end"> <img width="660" height="390" src="https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07.jpg" class="img-fluid wp-post-image" alt="Newsletter-Versand per WhatsApp – Was ist zu beachten?" decoding="async" fetchpriority="high" srcset="https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07.jpg 660w, https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07-280x165.jpg 280w, https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07-600x355.jpg 600w, https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07-66x39.jpg 66w, https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07-174x103.jpg 174w, https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07-187x111.jpg 187w, https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07-207x122.jpg 207w, https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07-246x145.jpg 246w, https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07-364x215.jpg 364w, https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07-511x302.jpg 511w, https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07-130x77.jpg 130w, https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-07-100x60.jpg 100w" sizes="(max-width: 660px) 100vw, 660px" /> </div> <div class="dd-card-img-overlay card-img-overlay text-white d-flex align-items-end align-items-xs2-center"> <div class="entry-header px-xs2-4"> <button type="button" class="btn btn-outline-light btn-sm text-uppercase" disabled>Fachbeitrag</button> <h1 class="card-title mt-2 text-light">Newsletter-Versand per WhatsApp – Was ist zu beachten?</h1> <div class="entry-meta"> <p class="card-text"> <span class="byline"> Artikel von <span class="author vcard"><a class="url fn n" href="https://www.dr-datenschutz.de/about/">Dr. Datenschutz</a></span></span><span class="separator px-1">·</span><span class="posted-on d-inline-block"><a href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/" rel="bookmark"><span class="entry-date">13. Mai 2023</span></a></span></p> </div> </div> </div> </header>  <div class="dd-entry-content"> <p>Die Messenger-App WhatsApp wächst stetig und verzeichnet derzeit rund 2 Milliarden Nutzer weltweit. Längst haben auch Unternehmen diese große Reichweite und das Potenzial für ihre Marketingzwecke erkannt und senden z. B. Newsletter über WhatsApp. Hier erfahren Sie, wie ein solcher Newsletter datenschutzkonform versandt werden kann.<span id="more-22425"></span></p> <div id="toc_container" class="no_bullets"><p class="toc_title">Der Inhalt im Überblick</p><ul class="toc_list"><li><a href="#Nutzbarkeit-von-WhatsApp-fuer-kommerzielle-Zwecke">Nutzbarkeit von WhatsApp für kommerzielle Zwecke</a></li><li><a href="#Whatsapp-Business-App-oder-Business-Plattform">Whatsapp Business App oder Business Plattform</a></li><li><a href="#Einwilligung-fuer-WhatsApp-Newsletter-erforderlich">Einwilligung für WhatsApp Newsletter erforderlich</a></li><li><a href="#Technische-Ausgestaltung-der-Einwilligung">Technische Ausgestaltung der Einwilligung</a></li><li><a href="#Hinweis-auf-Widerspruchsmoeglichkeit">Hinweis auf Widerspruchsmöglichkeit</a></li><li><a href="#Fazit-Datenschutzkonform-unter-Voraussetzungen">Fazit: Datenschutzkonform unter Voraussetzungen</a></li></ul></div> <h2><span id="Nutzbarkeit-von-WhatsApp-fuer-kommerzielle-Zwecke">Nutzbarkeit von WhatsApp für kommerzielle Zwecke</span></h2> <p>Während es früher für die Nutzung von WhatsApp Newslettern nur die Möglichkeit der Broadcast-Listen gab, stehen seit 2018 mit der WhatsApp Business API und der WhatsApp Business Plattform nun zwei direkt für die kommerzielle Nutzung ausgelegte Möglichkeiten zur Verfügung. Die WhatsApp Business App bietet Funktionen wie automatische Begrüßungsnachrichten, schnelle Antworten auf häufig gestellte Fragen, Statistiken zur Nachrichtenleistung und die Möglichkeit, Business-Profilinformationen zu erstellen. Es ist eine benutzerfreundliche Lösung für kleinere Unternehmen, die WhatsApp für ihre Kundenkommunikation nutzen möchten. Die WhatsApp Business Plattform ermöglicht es Unternehmen, WhatsApp in ihre bestehenden Kundenkommunikationssysteme zu integrieren. Sie bietet erweiterte Funktionen wie den automatisierten Versand von Nachrichten, das Einrichten von Chatbots und die Integration von CRM-Systemen.</p> <h2><span id="Whatsapp-Business-App-oder-Business-Plattform">Whatsapp Business App oder Business Plattform</span></h2> <p>Bei der Nutzung der WhatsApp Business App kann das Unternehmen über Broadcast-Listen an bis zu 256 Empfänger Nachrichten versenden. Somit könnte grundsätzlich ein Newsletter an kleinere Personengruppen verschickt werden. Problematisch ist hier, dass die Nachrichten nur versendet werden, wenn der Empfänger das Unternehmen ebenfalls in seinem Adressbuch eingespeichert hat. Diese Voraussetzung wird in den meisten Fällen dazu führen, dass die Nutzung der Business App für das Unternehmen kaum praktikabel sein wird.</p> <p>Dementsprechend bietet sich die Nutzung der WhatsApp Business Plattform für Unternehmen an. Für die Nutzung der API stellt WhatsApp keine direkte Applikation zur Verfügung. Stattdessen muss das Unternehmen eines der von WhatsApp zertifizierten Partnerunternehmen, der sogenannten „Business Solution Provider“ nutzen. Je nach Provider wird entweder direkt eine gesamte Benutzerumgebung bereitgestellt oder nur der API-Zugang, um diesen ins eigene System einbauen zu können. Bei der Auswahl eines Providers muss wiederum darauf geachtet werden, dass die datenschutzrechtlichen Vorgaben eingehalten werden.</p> <p>Eine <a href="https://www.facebook.com/business/partner-directory/search?solution_type=messaging&platforms=whatsapp" target="_blank" rel="noopener">Übersicht</a> über die Partnerunternehmen stellt WhatsApp bereit.</p> <p>Mit der Business Plattform können sogenannte „Business-Initiated-Messages“ versendet werden. Diese Nachrichten können direkt an einzelne Empfänger oder auch an größere Gruppen versendet werden.</p> <p>Wie diese Nachrichten versendet werden können und welche Preismodelle angeboten werden, erfahren Sie <a href="https://developers.facebook.com/docs/whatsapp/conversation-types/" target="_blank" rel="noopener">hier</a>.</p> <h2><span id="Einwilligung-fuer-WhatsApp-Newsletter-erforderlich">Einwilligung für WhatsApp Newsletter erforderlich</span></h2> <p>Da bei der Verwendung des Newsletters personenbezogene Daten verarbeitet werden, bedarf es für die Nutzung des WhatsApp Newsletter zunächst einer Einwilligung gemäß <a href="https://dsgvo-gesetz.de/art-6-dsgvo/" target="_blank" rel="noopener">Art. 6 Abs. 1 lit. a) DSGVO</a>. Diese Einwilligung muss vor dem ersten Versand vorliegen.</p> <p>Zusätzlich gelten bei der Werbung über den WhatsApp Newsletter grundsätzlich keine anderen Anforderungen als etwa bei einem <a href="https://www.dr-datenschutz.de/fachbeitraege/newsletter-und-datenschutz/">E-Mail-Newsletter</a>. Auch in diesem Fall ist die Einwilligung des Empfängers einzuholen (<a href="http://www.gesetze-im-internet.de/uwg_2004/__7.html" target="_blank" rel="noopener">§ 7 Abs. 2 Nr. 3 UWG</a>).</p> <h2><span id="Technische-Ausgestaltung-der-Einwilligung">Technische Ausgestaltung der Einwilligung</span></h2> <p>Technisch sollte die Nutzung des WhatsApp Newsletter so ausgestaltet werden, dass der Erstkontakt durch den Kunden direkt erfolgen muss. Hierfür kann beispielsweise ein QR-Code auf der Website eingebunden werden, der es den Kunden direkt ermöglicht, die Start Nachricht in WhatsApp abzuschicken. Anschließend muss die erste Nachricht durch das Unternehmen alle wichtigen Informationen zur Nutzung von WhatsApp und eine Verlinkung der Datenschutzerklärung erhalten.</p> <h2><span id="Hinweis-auf-Widerspruchsmoeglichkeit">Hinweis auf Widerspruchsmöglichkeit</span></h2> <p>Schließlich müssen die Nutzer bei der Anmeldung auf die Möglichkeit hingewiesen werden ihre Einwilligung zu widerrufen und damit den Newsletter Versand zu stoppen. Technisch sollte dies so ausgestaltet werden, dass der Nutzer direkt im WhatsApp Chat mit einer Nachricht den Newsletter abbestellen kann.</p> <h2><span id="Fazit-Datenschutzkonform-unter-Voraussetzungen">Fazit: Datenschutzkonform unter Voraussetzungen</span></h2> <p>Grundsätzlich ist die Nutzung von WhatsApp für den Newsletter Versand datenschutzkonform möglich. Es müssen allerdings die vorstehenden Voraussetzungen eingehalten werden. Neben den vorstehenden Gründen gegen die Nutzung der WhatsApp Business APP bestehen auch grundsätzliche Bedenken gegen die <a href="https://www.dr-datenschutz.de/whatsapp-sicherheitsrisiko-beim-einsatz-im-unternehmen/">datenschutzrechtliche Konformität der Business APP</a>. Dementsprechend sollte für die Nutzung zum Newsletter Versand eine Lösung mit der WhatsApp Business Plattform genutzt werden.</p> </div>  <div class="dd-related-content"> <div class="h4 text-primary mb-3 dd-related-content-title-first-post d-none">Mehr zum Thema Datenschutz</div> <ul id="menu-related-content-title" class="dd-related-content-title" itemscope itemtype="http://www.schema.org/SiteNavigationElement"><li class="menu-item menu-item-type-post_type menu-item-object-post menu-item-61661"><div class="h4 text-primary mt-0 mb-3">Mehr zum Thema <a href="https://www.dr-datenschutz.de/was-ist-datenschutz-begriff-und-geschichte/">Was ist Datenschutz?</a></div></li> <li class="menu-item menu-item-type-post_type menu-item-object-post menu-item-has-children menu-item-61662"><div class="h4 text-primary mt-0 mb-3">Mehr zum Thema <a href="https://www.dr-datenschutz.de/google-und-datenschutz-ist-die-kritik-berechtigt/">Google</a></div> <ul class="sub-menu"> <li class="menu-item 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nav-item menu-item-61698"><a href="https://www.dr-datenschutz.de/die-ende-zu-ende-verschluesselung-bei-whatsapp/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">WhatsApp Verschlüsselung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-64646"><a href="https://www.dr-datenschutz.de/whatsapp-gehoert-nicht-an-schulen/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">WhatsApp an Schulen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post current-menu-item nav-item menu-item-62081"><a href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/" aria-current="page" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Newsletter-Versand</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61699"><a href="https://www.dr-datenschutz.de/whatsapp-und-facebook-was-bewirken-die-neuerungen/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">WhatsApp und Facebook</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-post menu-item-has-children nav-item menu-item-67369"><a href="https://www.dr-datenschutz.de/apple-das-datenschutz-unternehmen-oder-doch-nicht/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Apple</a> <ul class="nav nav-pills"> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61702"><a href="https://www.dr-datenschutz.de/apple-iphone-echter-datenschutz-oder-nur-marketing/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">iPhone</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-64649"><a href="https://www.dr-datenschutz.de/die-icloud-von-apple-im-datenschutz-check/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">iCloud</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61704"><a href="https://www.dr-datenschutz.de/imessage-apples-sichere-whatsapp-alternative/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">iMessage</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61701"><a href="https://www.dr-datenschutz.de/siri-so-ernst-nimmt-apple-den-datenschutz/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Siri</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61703"><a href="https://www.dr-datenschutz.de/facetime-und-der-datenschutz/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">FaceTime</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-post menu-item-has-children nav-item menu-item-61705"><a href="https://www.dr-datenschutz.de/datenschutz-bei-microsoft-was-wird-kritisiert/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Microsoft</a> <ul class="nav nav-pills"> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61706"><a href="https://www.dr-datenschutz.de/windows-10-und-datenschutz-der-eiertanz-der-aufsichtsbehoerden/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Windows 10</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61707"><a href="https://www.dr-datenschutz.de/microsoft-onedrive-und-der-datenschutz/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">OneDrive</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61708"><a href="https://www.dr-datenschutz.de/aufsichtsbehoerde-microsoft-teams-ist-rechtswidrig-wirklich/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Teams</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61709"><a href="https://www.dr-datenschutz.de/kann-man-skype-datenschutzkonform-nutzen/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Skype</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-65598"><a href="https://www.dr-datenschutz.de/datenschutz-microsoft-365-dsgvo-konformer-einsatz-moeglich/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Microsoft 365</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-65143"><a href="https://www.dr-datenschutz.de/microsoft-365-copilot-unter-datenschutzrechtlicher-betrachtung/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Microsoft 365 Copilot</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-post menu-item-has-children nav-item menu-item-61711"><a href="https://www.dr-datenschutz.de/wie-wichtig-ist-amazon-der-datenschutz/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Amazon</a> <ul class="nav nav-pills"> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-66164"><a href="https://www.dr-datenschutz.de/amazon-web-services-aws-datenschutzkonform-nutzen/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Amazon Web Services (AWS)</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61712"><a href="https://www.dr-datenschutz.de/amazon-alexa-und-der-datenschutz/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Alexa</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61713"><a href="https://www.dr-datenschutz.de/ueberblick-ueber-twitch-und-datenschutz-fuer-zuschauer-und-streamer/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Twitch</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-post menu-item-has-children nav-item menu-item-61715"><a href="https://www.dr-datenschutz.de/datenschutz-bei-fotos-wann-findet-die-dsgvo-anwendung/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Fotos</a> <ul class="nav nav-pills"> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61716"><a href="https://www.dr-datenschutz.de/veroeffentlichung-von-mitarbeiterfotos-nur-mit-einwilligung/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Mitarbeiterfotos</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61717"><a href="https://www.dr-datenschutz.de/fotos-von-kindern-und-der-datenschutz/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Fotos von Kindern</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61718"><a href="https://www.dr-datenschutz.de/fotos-der-wohnung-unzulaessiger-eingriff-in-die-privatsphaere/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Fotos der Wohnung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61719"><a href="https://www.dr-datenschutz.de/fotos-auf-veranstaltungen-events-und-der-datenschutz/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Veranstaltungen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-64729"><a href="https://www.dr-datenschutz.de/fotoverbot-bei-der-einschulung/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Einschulung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-64952"><a href="https://www.dr-datenschutz.de/datenschutz-in-der-schule-was-ist-bei-klassenfotos-wichtig/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Klassenfotos</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-62071"><a href="https://www.dr-datenschutz.de/urlaubsfotos-was-ist-erlaubt-was-nicht/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Urlaubsfotos</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-post menu-item-has-children nav-item menu-item-61720"><a href="https://www.dr-datenschutz.de/datenschutz-bei-kindern-und-jugendlichen/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Kinder</a> <ul class="nav nav-pills"> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61721"><a href="https://www.dr-datenschutz.de/datenschutz-in-kindergarten-und-kindertagesstaette/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Kindergarten</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61722"><a href="https://www.dr-datenschutz.de/anforderungen-an-die-einwilligung-von-kindern-nach-der-dsgvo/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Einwilligung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61723"><a href="https://www.dr-datenschutz.de/gps-ueberwachung-bei-kindern-fuersorge-oder-kontrollzwang/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">GPS-Überwachung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61724"><a href="https://www.dr-datenschutz.de/smart-toys-und-der-datenschutz-spione-im-kinderzimmer/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Smart Toys</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61725"><a href="https://www.dr-datenschutz.de/videospiele-und-der-datenschutz/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Videospiele</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61726"><a href="https://www.dr-datenschutz.de/sharenting-auch-kinder-haben-das-recht-auf-privatsphaere/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Sharenting</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-post menu-item-has-children nav-item menu-item-61727"><a href="https://www.dr-datenschutz.de/dsgvo-macht-schule-datenschutz-fuer-lehranstalten/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Schule</a> <ul class="nav nav-pills"> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-65838"><a href="https://www.dr-datenschutz.de/digitalisierung-der-schule-ist-datenschutz-die-huerde/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Digitalisierung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61729"><a href="https://www.dr-datenschutz.de/datenschutz-im-unterricht-ratgeber-fuer-kinder-und-jugendliche/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Datenschutz im Unterricht</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-64951"><a href="https://www.dr-datenschutz.de/ki-in-der-schule-intelligente-tutorielle-systeme/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">KI in der Schule</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-61728"><a href="https://www.dr-datenschutz.de/handys-in-der-schule-ratgeber-fuer-lehrer-und-eltern/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Handys</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-66248"><a href="https://www.dr-datenschutz.de/datenschutz-bei-it-tools-software-in-schulen/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Software</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-post nav-item menu-item-65087"><a href="https://www.dr-datenschutz.de/schule-2-0-einfuehrung-von-digitalen-klassenbuechern/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Digitales Klassenbuch</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-post menu-item-has-children nav-item menu-item-61730"><a href="https://www.dr-datenschutz.de/datenschutz-im-verein/" class="nav-link text-black dd-font-regular rounded-0 me-2 mb-2 px-2 py-1">Verein</a> <ul class="nav nav-pills"> <li class="menu-item menu-item-type-post_type menu-item-object-post 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Oktober 2024</small></div></div></div></li><li><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/spam-mails-identifizierung-und-schutz/">Spam-Mails: Identifizierung und Schutz</a><small class="text-muted dd-font-regular">Fachbeitrag<span class="separator px-1">·</span>31. Mai 2024</small></div></div></div></li><li><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/fallstricke-bei-der-umsetzung-von-werbewiderspruechen/">Fallstricke bei der Umsetzung von Werbewidersprüchen</a><small class="text-muted dd-font-regular">Fachbeitrag<span class="separator px-1">·</span>30. 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Juli 2024</small></div></div></div></li></ul><div class="card dd-more-link mt-1 border-0 rounded-3"><div class="card-body"><a class="d-block dd-font-medium text-decoration-none" href="https://www.dr-datenschutz.de/tag/einwilligung/"><small class="text-danger">Mehr zum Thema</small></a></div></div></li><li class="glide-slide"><ul class="list-unstyled p-0"><li><div class="dd-glide-slide-header card border-0"><div class="d-flex justify-content-end"><img width="556" height="120" src="https://www.dr-datenschutz.de/wp-content/uploads/2014/05/e-mail-04-556x120.jpg" class="img-fluid rounded-3 wp-post-image" alt="" decoding="async" loading="lazy" /></div><div class="card-img-overlay text-white d-flex align-items-center rounded-3"><div class="entry-header"><div class="card-title mt-2 dd-font-medium"><div class="card-title mt-2 dd-font-medium">Newsletter</div></div></div></div></div><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/tracking-im-e-mail-newsletter-und-der-datenschutz/">Tracking im E-Mail-Newsletter und der Datenschutz</a><small class="text-muted dd-font-regular">Fachbeitrag<span class="separator px-1">·</span>13. Dezember 2023</small></div></div></div></li><li><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/das-recht-auf-einschraenkung-der-verarbeitung/">Das Recht auf Einschränkung der Verarbeitung</a><small class="text-muted dd-font-regular">Fachbeitrag<span class="separator px-1">·</span>12. Juli 2023</small></div></div></div></li><li><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/newsletter-datenschutz-beim-e-mail-marketing-richtig-umsetzen/">Newsletter: Datenschutz beim E-Mail-Marketing richtig umsetzen</a><small class="text-muted dd-font-regular">Fachbeitrag<span class="separator px-1">·</span>14. Februar 2023</small></div></div></div></li></ul><div class="card dd-more-link mt-1 border-0 rounded-3"><div class="card-body"><a class="d-block dd-font-medium text-decoration-none" href="https://www.dr-datenschutz.de/tag/newsletter/"><small class="text-danger">Mehr zum Thema</small></a></div></div></li><li class="glide-slide"><ul class="list-unstyled p-0"><li><div class="dd-glide-slide-header card border-0"><div class="d-flex justify-content-end"><img width="556" height="120" src="https://www.dr-datenschutz.de/wp-content/uploads/2014/05/haus-01-556x120.jpg" class="img-fluid rounded-3 wp-post-image" alt="" decoding="async" loading="lazy" /></div><div class="card-img-overlay text-white d-flex align-items-center rounded-3"><div class="entry-header"><div class="card-title mt-2 dd-font-medium"><div class="card-title mt-2 dd-font-medium">Werbung</div></div></div></div></div><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/datenschutz-im-hotel-diese-daten-duerfen-verarbeitet-werden/">Datenschutz im Hotel: Diese Daten dürfen verarbeitet werden</a><small class="text-muted dd-font-regular">Fachbeitrag<span class="separator px-1">·</span>8. Oktober 2024</small></div></div></div></li><li><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/alles-ueber-das-double-opt-in-verfahren/">Alles über das Double-Opt-In-Verfahren</a><small class="text-muted dd-font-regular">Fachbeitrag<span class="separator px-1">·</span>25. Juni 2024</small></div></div></div></li><li><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/top-5-dsgvo-bussgelder-im-april-2024/">Top 5 DSGVO-Bußgelder im April 2024</a><small class="text-muted dd-font-regular">News<span class="separator px-1">·</span>2. Mai 2024</small></div></div></div></li></ul><div class="card dd-more-link mt-1 border-0 rounded-3"><div class="card-body"><a class="d-block dd-font-medium text-decoration-none" href="https://www.dr-datenschutz.de/tag/werbung/"><small class="text-danger">Mehr zum Thema</small></a></div></div></li><li class="glide-slide"><ul class="list-unstyled p-0"><li><div class="dd-glide-slide-header card border-0"><div class="d-flex justify-content-end"><img width="556" height="120" src="https://www.dr-datenschutz.de/wp-content/uploads/2014/04/whatsapp-03-556x120.jpg" class="img-fluid rounded-3 wp-post-image" alt="" decoding="async" loading="lazy" /></div><div class="card-img-overlay text-white d-flex align-items-center rounded-3"><div class="entry-header"><div class="card-title mt-2 dd-font-medium"><div class="card-title mt-2 dd-font-medium">WhatsApp</div></div></div></div></div><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/die-nutzung-von-whatsapp-im-bewerbungsverfahren/">Die Nutzung von WhatsApp im Bewerbungsverfahren</a><small class="text-muted dd-font-regular">Fachbeitrag<span class="separator px-1">·</span>14. 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Oktober 2023</small></div></div></div></li><li><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/datenschutz-fuer-privatpersonen-fotos-videos-in-sozialen-medien/">Datenschutz für Privatpersonen: Fotos/Videos in sozialen Medien</a><small class="text-muted dd-font-regular">Fachbeitrag<span class="separator px-1">·</span>24. August 2023</small></div></div></div></li></ul><div class="card dd-more-link mt-1 border-0 rounded-3"><div class="card-body"><a class="d-block dd-font-medium text-decoration-none" href="https://www.dr-datenschutz.de/tag/whatsapp/"><small class="text-danger">Mehr zum Thema</small></a></div></div></li><li class="glide-slide"><ul class="list-unstyled p-0"><li><div class="dd-glide-slide-header card border-0"><div class="d-flex justify-content-end"><img width="556" height="120" src="https://www.dr-datenschutz.de/wp-content/uploads/2014/04/daten-39-556x120.jpg" class="img-fluid rounded-3 wp-post-image" alt="" decoding="async" loading="lazy" /></div><div class="card-img-overlay text-white d-flex align-items-center rounded-3"><div class="entry-header"><div class="card-title mt-2 dd-font-medium"><div class="card-title mt-2 dd-font-medium">Widerspruch</div></div></div></div></div><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/eintragungspflicht-fuer-den-wohnort-im-handelsregister-ist-zulaessig/">Eintragungspflicht für den Wohnort im Handelsregister ist zulässig</a><small class="text-muted dd-font-regular">Urteil<span class="separator px-1">·</span>13. 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April 2024</small></div></div></div></li><li><div class="card dd-post dd-post-id-3 mt-1 border-0 rounded-3"><div class="card-body d-flex align-items-center"><div class="dd-card-content"><a class="d-block dd-font-medium text-decoration-none text-black stretched-link" href="https://www.dr-datenschutz.de/google-analytics-datenschutzkonform-einsetzen/">Google Analytics datenschutzkonform einsetzen</a><small class="text-muted dd-font-regular">Fachbeitrag<span class="separator px-1">·</span>5. August 2023</small></div></div></div></li></ul><div class="card dd-more-link mt-1 border-0 rounded-3"><div class="card-body"><a class="d-block dd-font-medium text-decoration-none" href="https://www.dr-datenschutz.de/tag/widerspruch/"><small class="text-danger">Mehr zum Thema</small></a></div></div></li></ul> </div> <div class="glide-arrows" data-glide-el="controls"> <button class="carousel-control-prev rounded-3" data-glide-dir="<"> <span class="carousel-control-prev-icon" aria-hidden="true"></span> <span class="visually-hidden-focusable overflow-hidden">Previous</span> </button> <button class="carousel-control-next rounded-3" data-glide-dir=">"> <span class="carousel-control-next-icon" aria-hidden="true"></span> <span class="visually-hidden-focusable overflow-hidden">Next</span> </button> </div> </div>  <div id="comments" class="dd-comments mt-5"> <div class="h4 text-primary mb-3 pt-1">Beitrag kommentieren</div>  <div class="dd-anonymous-feedback"> Fehler entdeckt oder Themenvorschlag? Kontaktieren Sie uns anonym <a href="#" data-bs-toggle="modal" data-bs-target="#FeedbackModal">hier</a>. </div>  <div class="accordion dd-accordion-comments mt-1 mb-3" id="accordionComments"> <div class="accordion-item"> <div class="accordion-header h2" id="headingComments"> <div class="accordion-button collapsed position-relative rounded-3" role="button" data-bs-toggle="collapse" data-bs-target="#collapseComments" aria-expanded="true" aria-controls="collapseComments"> <div class="dd-comment-bubble-and-count position-absolute top-0 start-0 bottom-0"> <div class="dd-comment-bubble-comment-count position-absolute top-50 start-50 translate-middle text-light dd-font-20 dd-font-regular">10</div> </div> <span class="dd-button-text-show">Klicken Sie hier, um den Kommentarbereich anzuzeigen.</span> <span class="dd-button-text-hide">Kommentare verbergen.</span> </div> </div> <div id="collapseComments" class="accordion-collapse collapse" aria-labelledby="headingComments" data-bs-parent="#accordionComments" data-my-id="collapse-1"> <div class="accordion-body">  <ul class="dd-comment-list list-unstyled dd-font-regular dd-font-12"> <li id="comment-66613" class="comment even thread-even depth-1 parent"> <div id="dd-div-comment-66613" class="dd-comment-body"> <div class="dd-comment-content"> <p>Ist es denn damit allein getan? Ich dachte, der Newsletterversand wäre ein klassischer Bereich der Verarbeitung im Auftrag und damit zwingend entsprechend zu regeln? Wieso geht der Artikel hierauf gar nicht ein? Gerade bei einem Drittlandsanbieter bestehen hier doch vermutlich erhebliche zusätzliche Probleme?</p> </div> <footer class="dd-comment-meta d-flex"> <div class="dd-comment-metadata flex-grow-1 text-dark"> <span class="fn">Nomenescio</span> am <a class="dd-comment-time" href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/#comment-66613"> <time datetime="2015-08-05T10:02:55+02:00"> 5. August 2015, 10:02 Uhr </time> </a> </div> <div class="dd-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-66613' data-commentid="66613" data-postid="22425" data-belowelement="dd-div-comment-66613" data-respondelement="respond" data-replyto="Antworten Sie auf Nomenescio" aria-label='Antworten Sie auf Nomenescio'>Antworten</a></div> </footer> </div> <ul class="children"> <li id="comment-66619" class="comment byuser comment-author-admin odd alt depth-2 parent"> <div id="dd-div-comment-66619" class="dd-comment-body"> <div class="dd-comment-content"> <p>Wir sind der Ansicht, dass derzeit derjenige, der einen Newsletter via WhatsApp verschickt nicht für die Datenverarbeitung, die allein durch die WhatsApp Inc. erfolgt, verantwortlich ist und auch keine Datenverarbeitung im Auftrag vorliegt. Begründen lässt dies mit einem <a href="https://openjur.de/u/739563.html" target="_blank" rel="nofollow">Urteil des Schleswig-Holsteinischen OVG</a>, über das wir <a href="https://www.dr-datenschutz.de/uld-vs-facebook-02-keine-pflicht-zur-abschaltung-von-fanpages/" target="_blank" rel="nofollow">hier</a> berichtet haben. Gegen dieses Urteil wurde jedoch Revision eingelegt. Die Frage wird also noch vom Bundesverwaltungsgericht entschieden.</p> </div> <footer class="dd-comment-meta d-flex"> <div class="dd-comment-metadata flex-grow-1 text-dark"> <span class="fn"><a href="https://www.dr-datenschutz.de/" class="url" rel="ugc">Dr. Datenschutz</a></span> am <a class="dd-comment-time" href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/#comment-66619"> <time datetime="2015-08-05T14:34:34+02:00"> 5. August 2015, 14:34 Uhr </time> </a> </div> <div class="dd-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-66619' data-commentid="66619" data-postid="22425" data-belowelement="dd-div-comment-66619" data-respondelement="respond" data-replyto="Antworten Sie auf Dr. Datenschutz" aria-label='Antworten Sie auf Dr. Datenschutz'>Antworten</a></div> </footer> </div> <ul class="children"> <li id="comment-66631" class="comment even depth-3"> <div id="dd-div-comment-66631" class="dd-comment-body"> <div class="dd-comment-content"> <p>Das Urteil auf diesen Sachverhalt anzuwenden halte ich für grob falsch.</p> <p>Es geht beim aktiv initiierten Versand von eigenen Informationen an selbst ausgewählte Empfänger eben gerade NICHT darum, dass Betroffene einen Inhalt auf irgendwelchen Webseiten selbständig aufrufen, weil ein Unternehmen diese interessant ausgestaltet hat. Ganz im Gegenteil nimmt hier der Versender direkten Einfluss darauf, welche personenbezogenen Daten, wann, wie oft und unter welchen Umständen zum Zwecke einer zielgerichteten Ansprache genutzt werden. Hierauf hat nun wiederum Whatsapp keinen nennenswerten Einfluss; das Unternehmen stellt schlicht die technische Plattform bereit – ganz analog zu herkömmlichen Versendern. Der Versender hat die volle Kontrolle über den Vorgang.<br /> Die Sachverhalte sind damit nicht vergleichbar, wie ein kurzes Studium des Urteils auch schnell zeigt.</p> </div> <footer class="dd-comment-meta d-flex"> <div class="dd-comment-metadata flex-grow-1 text-dark"> <span class="fn">Nomenescio</span> am <a class="dd-comment-time" href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/#comment-66631"> <time datetime="2015-08-07T10:34:25+02:00"> 7. August 2015, 10:34 Uhr </time> </a> </div> <div class="dd-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-66631' data-commentid="66631" data-postid="22425" data-belowelement="dd-div-comment-66631" data-respondelement="respond" data-replyto="Antworten Sie auf Nomenescio" aria-label='Antworten Sie auf Nomenescio'>Antworten</a></div> </footer> </div> </li> </ul> </li> </ul> </li> <li id="comment-66964" class="comment odd alt thread-odd thread-alt depth-1"> <div id="dd-div-comment-66964" class="dd-comment-body"> <div class="dd-comment-content"> <p>Inwiefern besteht bei WhatsApp Newslettern die Pflicht, ein Impressum (wie im E-Mail Marketing) anzugeben – oder eben nicht (wie in der SMS)?</p> </div> <footer class="dd-comment-meta d-flex"> <div class="dd-comment-metadata flex-grow-1 text-dark"> <span class="fn">Atilla W.</span> am <a class="dd-comment-time" href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/#comment-66964"> <time datetime="2015-10-06T16:46:13+02:00"> 6. Oktober 2015, 16:46 Uhr </time> </a> </div> <div class="dd-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-66964' data-commentid="66964" data-postid="22425" data-belowelement="dd-div-comment-66964" data-respondelement="respond" data-replyto="Antworten Sie auf Atilla W." aria-label='Antworten Sie auf Atilla W.'>Antworten</a></div> </footer> </div> </li> <li id="comment-67054" class="comment even thread-even depth-1 parent"> <div id="dd-div-comment-67054" class="dd-comment-body"> <div class="dd-comment-content"> <p>äh – ich bin etwas verwirrt! Bisher war ich der Meinung, dass Whatsapp-Nutzung im nichtprivaten Umfeld datenschutzrechtlich eigentlich überhaupt nicht geht (Übermittlung des Adressbuches an den Betreiber in einem unsicheren Drittstaat). Oder habe ich da was verpasst … ?</p> </div> <footer class="dd-comment-meta d-flex"> <div class="dd-comment-metadata flex-grow-1 text-dark"> <span class="fn">olibert</span> am <a class="dd-comment-time" href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/#comment-67054"> <time datetime="2015-10-20T10:01:24+02:00"> 20. Oktober 2015, 10:01 Uhr </time> </a> </div> <div class="dd-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-67054' data-commentid="67054" data-postid="22425" data-belowelement="dd-div-comment-67054" data-respondelement="respond" data-replyto="Antworten Sie auf olibert" aria-label='Antworten Sie auf olibert'>Antworten</a></div> </footer> </div> <ul class="children"> <li id="comment-67066" class="comment byuser comment-author-admin odd alt depth-2"> <div id="dd-div-comment-67066" class="dd-comment-body"> <div class="dd-comment-content"> <p>Der Artikel beschreibt den Einsatz von WhatsApp im Hinblick auf den datenschutzkonformen / wettbewerbsrechtlich-konformen Einsatz von WhatsApp. Diese Grundsätze beziehen sich auf die werbliche Ansprache der Werbeempfänger, bei denen im Wesentlichen die gleichen Grundsätze zu beachten sind, wie es auch sonst im Rahmen elektronischer Werbeansprachen der Fall ist.</p> </div> <footer class="dd-comment-meta d-flex"> <div class="dd-comment-metadata flex-grow-1 text-dark"> <span class="fn"><a href="https://www.dr-datenschutz.de/" class="url" rel="ugc">Dr. Datenschutz</a></span> am <a class="dd-comment-time" href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/#comment-67066"> <time datetime="2015-10-21T18:16:12+02:00"> 21. Oktober 2015, 18:16 Uhr </time> </a> </div> <div class="dd-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-67066' data-commentid="67066" data-postid="22425" data-belowelement="dd-div-comment-67066" data-respondelement="respond" data-replyto="Antworten Sie auf Dr. Datenschutz" aria-label='Antworten Sie auf Dr. Datenschutz'>Antworten</a></div> </footer> </div> </li> </ul> </li> <li id="comment-67071" class="comment even thread-odd thread-alt depth-1"> <div id="dd-div-comment-67071" class="dd-comment-body"> <div class="dd-comment-content"> <p>Hallo,<br /> kann ich auch eine neue Geschäfts-Nummer (Simkarte) erwerben und dann meinen WA-Newsletter versenden oder muss ich Broadcast-Listen erstellen?</p> </div> <footer class="dd-comment-meta d-flex"> <div class="dd-comment-metadata flex-grow-1 text-dark"> <span class="fn">sven</span> am <a class="dd-comment-time" href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/#comment-67071"> <time datetime="2015-10-22T15:34:37+02:00"> 22. Oktober 2015, 15:34 Uhr </time> </a> </div> <div class="dd-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-67071' data-commentid="67071" data-postid="22425" data-belowelement="dd-div-comment-67071" data-respondelement="respond" data-replyto="Antworten Sie auf sven" aria-label='Antworten Sie auf sven'>Antworten</a></div> </footer> </div> </li> <li id="comment-78463" class="comment odd alt thread-even depth-1 parent"> <div id="dd-div-comment-78463" class="dd-comment-body"> <div class="dd-comment-content"> <p>Ich habe echte Bedenken. Um einen WhatsApp-Broadcast einzurichten, muss ich die Empfänger doch im Adressbuch speichern. Sobald ich weitere Apps auf dem Smartphone installiert habe (z.B. Messenger, Facebook, Twitter), werden dies Telefonnumnern aus dem Adressbuch doch möglicherweise an die entsprechenden Anbieter weitergegeben oder nicht? Außer mit einem eigens eingerichteten Smartphone oder kostenpflichtige Broadcast-Dienste scheint mir Datenschutz nur schwer umsetzbar.</p> <p>Oder sehe ich als Laie das falsch?</p> </div> <footer class="dd-comment-meta d-flex"> <div class="dd-comment-metadata flex-grow-1 text-dark"> <span class="fn">SdV</span> am <a class="dd-comment-time" href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/#comment-78463"> <time datetime="2017-12-23T13:32:10+01:00"> 23. Dezember 2017, 13:32 Uhr </time> </a> </div> <div class="dd-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-78463' data-commentid="78463" data-postid="22425" data-belowelement="dd-div-comment-78463" data-respondelement="respond" data-replyto="Antworten Sie auf SdV" aria-label='Antworten Sie auf SdV'>Antworten</a></div> </footer> </div> <ul class="children"> <li id="comment-78570" class="comment byuser comment-author-admin even depth-2"> <div id="dd-div-comment-78570" class="dd-comment-body"> <div class="dd-comment-content"> <p>Ganz unproblematisch ist die Nutzung von WhatsApp natürlich nicht. Soweit auf die Kommunikation über diesen Kanal verzichtet werden kann, ist dies aus datenschutzrechtlicher Sicht vorzugswürdig. Allerdings setzten viele Unternehmen auf WhatsApp, um gerade ein jüngeres Publikum gezielt zu erreichen, wie bspw. ihre Praktikanten oder Auszubildenden. Wie Sie vorgeschlagen haben, empfehlen auch wir ein separates Smartphone für Broadcasts. Dies ist auch vorzugswürdig, weil die Verwaltung der dafür verwendeten Daten vereinfacht wird: Die für die Broadcasts angegebene Nummer wird nur für Broadcasts verwendet. Wird kein weiterer Broadcast gewünscht, ist die Nummer zu löschen.</p> </div> <footer class="dd-comment-meta d-flex"> <div class="dd-comment-metadata flex-grow-1 text-dark"> <span class="fn">Dr. Datenschutz</span> am <a class="dd-comment-time" href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/#comment-78570"> <time datetime="2017-12-28T12:44:47+01:00"> 28. Dezember 2017, 12:44 Uhr </time> </a> </div> <div class="dd-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-78570' data-commentid="78570" data-postid="22425" data-belowelement="dd-div-comment-78570" data-respondelement="respond" data-replyto="Antworten Sie auf Dr. Datenschutz" aria-label='Antworten Sie auf Dr. Datenschutz'>Antworten</a></div> </footer> </div> </li> </ul> </li> <li id="comment-121345" class="comment byuser comment-author-admin odd alt thread-odd thread-alt depth-1"> <div id="dd-div-comment-121345" class="dd-comment-body"> <div class="dd-comment-content"> <p>Dieser Beitrag wurde umfassend überarbeitet und neu veröffentlicht. Alle vorherigen Kommentare und unsere Antworten beziehen sich auf die alte Version des Beitrags und können daher unter Umständen nicht mehr aktuell sein.</p> </div> <footer class="dd-comment-meta d-flex"> <div class="dd-comment-metadata flex-grow-1 text-dark"> <span class="fn"><a href="https://www.dr-datenschutz.de/" class="url" rel="ugc">Dr. Datenschutz</a></span> am <a class="dd-comment-time" href="https://www.dr-datenschutz.de/newsletter-versand-per-whatsapp-ist-zu-beachten/#comment-121345"> <time datetime="2023-05-13T18:15:54+02:00"> 13. 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rel="nofollow noopener noreferrer" > https://www.dr-datenschutz.de/datenschutzerklaerung/ </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>www.dr-datenschutz.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>wp-gdrts-log</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>12 Monate</td> </tr> </table> <table> <tr> <th scope="row">Name</th> <td> <label> VG Wort </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Verwertungsgesellschaft WORT</td> </tr> <tr> <th scope="row">Zweck</th> <td>Messung von Zugriffen auf Texte, um die Kopierwahrscheinlichkeit zu erfassen.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://www.dr-datenschutz.de/datenschutzerklaerung/" target="_blank" rel="nofollow noopener noreferrer" > https://www.dr-datenschutz.de/datenschutzerklaerung/ </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>vg07.met.vgwort.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>srp</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>Aktuelle Session</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Statistiken (1)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <span class="sr-only">Statistiken</span> <input tabindex="0" id="borlabs-cookie-group-statistics" type="checkbox" name="cookieGroup[]" value="statistics" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>Wir verwenden Matomo zur datenschutzfreundlichen Webanalyse. 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