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class="_55w7 win x1 Locale_zh_HK" dir="ltr"><script type="text/javascript" nonce="LyqHIud4">requireLazy(["bootstrapWebSession"],function(j){j(1732672249)})</script><div class="_li"><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_1_Di"></iframe></div><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_2_Bg"></iframe></div><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_3_L2"></iframe></div><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_4_cz"></iframe></div><span><img src="https://facebook.com/security/hsts-pixel.gif?c=3.2.5" width="0" height="0" style="display:none" /></span><div class="_li _4xit"><div class="_1n5h" id="devsite_header" data-referrer="devsite_header" data-click-area="Nav"></div><div class="_11st" data-click-area="Main" id="rebrandBodyID"><div class="_1525"><div class="_660z _3u39"><div class="_5gyr _5gy5 _5k6m"><div 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id="u_0_0_u3"><div class="_4cel"><span data-click-area="main"><div class="_40c7"><div class="_57yz _57z0"><div class="_57y-"><div class="clearfix"><div class="rfloat _ohf"><a role="button" class="_42ft _4jy0 _4jy3 _517h _51sy" href="/docs/whatsapp/message-templates/creation/?translation">返回中文(香港)</a></div><div>這份文件已更新。<br />中文(香港) 的翻譯尚未完成。</div></div><div class="_50f8 _50f3">英文更新時間:<abbr data-utime="1731969342" data-tooltip-content="2024年11月18日星期一 14:35" data-hover="tooltip"><span class="timestampContent">11月18日</span></abbr><br />中文(香港) 更新時間:<abbr data-utime="1715994207" data-tooltip-content="2024年5月17日星期五 18:03" data-hover="tooltip"><span class="timestampContent">5月17日</span></abbr></div></div></div></div><div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><div><span><img class="_254 img" src="https://scontent-nrt1-2.xx.fbcdn.net/v/t39.2365-6/467179990_582893330879738_1534232517322631641_n.png?_nc_cat=102&ccb=1-7&_nc_sid=e280be&_nc_ohc=SSOzm2SL4mcQ7kNvgGQVyRz&_nc_zt=14&_nc_ht=scontent-nrt1-2.xx&_nc_gid=AHeZrelv1Zvwl0N56cowbok&oh=00_AYDo11FedkdrGq0U0QtMKPI9A2buTzfq9WtoQwBBXUpfNA&oe=6760D2DA" alt="" /><span class="_7ab"><p><a href="/docs/whatsapp/">WhatsApp Business Platform</a></p> </span></span></div><br /><div class="_7aa"><div class="_57yz _57y_ _3-8p"><div class="_57y-"><p>我們即將停用內部部署 API。詳情請參閱<a href="/docs/whatsapp/on-premises/sunset">內部部署 API 停用</a>文件,並從中了解如何轉用新一代雲端 API。</p></div></div></div><div><div class="_57yz _57z1 _3-8p"><div class="_57y-"><p>We are making changes to the WhatsApp Business Platform pricing model. See <a href="/docs/whatsapp/pricing/updates-to-pricing">Pricing Updates on the WhatsApp Business Platform</a>.</p> </div></div></div></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h1>Sending Message Templates</h1> <p>You can use the <code>/messages</code> endpoint to send message templates to your customers. A message template can be text-based, <a href="/docs/whatsapp/api/messages/message-templates/media-message-templates">media-based</a>, or <a href="/docs/whatsapp/api/messages/message-templates/interactive-message-templates">interactive</a>.</p> <p>To learn more about message templates, see <a href="/docs/whatsapp/overview/messages#business-initiated-messages">Messages, Business-Initiated Messages</a>.</p> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="prereq">Before You Start</h2> <p>Make sure that you have completed the actions in the <a href="/docs/whatsapp/api/messages#prereq">Messages — Prerequisites documentation</a>.</p> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>Step 1: Create Template Using the WhatsApp Manager</h2> <p>Message templates are created in the WhatsApp Manager, which is part of your WhatsApp Account in the <a href="https://business.facebook.com/">Facebook Business Manager</a>. Your message templates will be reviewed to ensure they do not violate WhatsApp policies. Once approved, your business will have its own namespace where the message templates live.</p> <p>When creating a message template, you must have the following:</p> <ol> <li>Message template name — Can only contain <strong>lowercase alphanumeric</strong> characters and underscores ( _ ). No other characters or white space are allowed.</li> <li>Components of the message template — Fill in the template with the text and/or media components, including parameter placeholders, as required. Make sure it contains no newlines, tabs, or more than 4 consecutive spaces and meets the length restrictions as called out in the Business Manager or <a href="/docs/whatsapp/business-management-api/message-templates#creating-message-templates">WhatsApp Business Management API</a>.</li> <li>All other <a href="#translations">translations</a> your business desires.</li> </ol> <p>When creating a message template, you can add a sample template by clicking the <strong>Add Sample</strong> button. This helps us during the review and approval process, so we can understand what kind of message you plan to send. Make sure these are examples and do not include any confidential or personal information.</p> <p>See <a href="https://www.facebook.com/business/help/2055875911147364">Create Message Templates for your WhatsApp Business API Account</a> for more detailed steps for creating message templates.</p> <h4>Examples</h4> <p>Creating a welcome message where the message template name is <code>welcome</code> and the message is</p> <pre class="_5s-8 prettyprint lang-sh" style=""> "Welcome {{1}}. We look forward to serving you on WhatsApp." </pre><p>Creating an order confirmation message where the message template name is <code>order_confirmation</code> and the message is</p> <pre class="_5s-8 prettyprint lang-sh" style=""> "Your order {{1}} for a total of {{2}} is confirmed. The expected delivery is {{3}}." </pre><h3>Translations</h3> <p>WhatsApp does not do any translations for your business. All message template translations must be entered by you in same format described here. The element name is the same for all translations. For more information, see:</p> <ul> <li><a href="/docs/whatsapp/api/messages/message-templates#translations">Translations</a></li> <li><a href="/docs/whatsapp/api/messages/message-templates#supported-languages">Supported languages</a></li> </ul> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="request">Step 2: Make <code>POST</code> Request to <code>/messages</code></h2> <p>Once you have your template, you can send it to your customers via the <code>template</code> object:</p> <pre class="_5s-8 prettyprint lang-code" style=""> POST /v1/messages { "to": "<i>recipient_wa_id</i>", "type": "template", "template": { "namespace": "<i>your-namespace</i>", "name": "<i>your-template-name</i>", "language": { "code": "<i>your-language-and-locale-code</i>", "policy": "deterministic" }, "components": [{ "type": "body", "parameters": [ { "type": "text", "text": "<i>your-text-string</i>" }, { "type": "currency", "currency": { "fallback_value": "$100.99", "code": "USD", "amount_1000": 100990 } }, { "type": "date_time", "date_time" : { "fallback_value": "February 25, 1977", "day_of_week": 5, "day_of_month": 25, "year": 1977, "month": 2, "hour": 15, "minute": 33 } }, { "type": "date_time", "date_time" : { "fallback_value": "February 25, 1977", "timestamp": 1485470276 } } ] }] } } </pre><div class="_57yz _57z1 _3-8p"><div class="_57y-"><p>Only <code>URL</code>, <code>QUICK_REPLY</code>, and <code>PHONE_NUMBER</code> button types are supported.</p> <p>If a template contains a button type not on this list, the API will return an error.</p> </div></div><h3>Parameters</h3> <ul> <li><a href="/docs/whatsapp/api/messages#parameters">Parameters common to all message requests</a></li> <li><a href="/docs/whatsapp/api/messages#message-templates">Parameters for message templates</a>: <code>template</code> object, <code>components</code> object, <code>parameters</code> object, and the <code>language</code> object.</li> <li>Language: <a href="/docs/whatsapp/api/messages/message-templates#language-policy-options">Language policy options</a>, <a href="/docs/whatsapp/api/messages#language"><code>language</code> object</a>, <a href="/docs/whatsapp/api/messages/message-templates#local">Localizable parameters</a>.</li> </ul> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="response">Step 3: Check Your API Response</h2> <p>A successful response includes a <code>messages</code> object with an <code>id</code>.</p> <pre class="_5s-8 prettyprint lang-code" style=""> { "messages": [{ "id": "gBEGkYiEB1VXAglK1ZEqA1YKPrU" }] } </pre><p>An unsuccessful response contains an error object with an error string, error code and other information. See <a href="/docs/whatsapp/api/errors">Error and Status Codes</a> for more information.</p> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>User preferences for marketing messages</h2> <div class="_57yz _57z1 _3-8p"><div class="_57y-"><p>Starting November 22, 2024, we will begin gradually rolling out user preferences for marketing messages. This feature may not be available to WhatsApp users in some regions initially.</p> </div></div><p>WhatsApp provides a setting (<strong>Offers and announcements</strong>) that allows users to stop or resume delivery of marketing template messages from your business, or indicate their interest level in these types of messages.</p> <img class="_5aqp _5aqr img" src="https://scontent-nrt1-2.xx.fbcdn.net/v/t39.2365-6/467427300_370335966107049_7581989006133826032_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=XQ3Yo6feq_0Q7kNvgG_sr7c&_nc_zt=14&_nc_ht=scontent-nrt1-2.xx&_nc_gid=AHeZrelv1Zvwl0N56cowbok&oh=00_AYB-_IjAE7x5SbDV6rqe_pFykBhYbOoOcNcmA6fzr4ua_Q&oe=6760A850" alt="" width="550" /><h3>Stop/Resume controls</h3> <p>WhatsApp users can use the setting to stop or resume delivery of marketing template messages from your business using the Stop and Resume buttons in the Offers and announcements overlay.</p> <p>If you attempt to send a marketing template to a WhatsApp user who has stopped marketing template messages from your business, the API will process the request but not send the message. Instead, the API will trigger a message webhook with (error) <code>code</code> set to <code>498</code>:</p> <pre class="_5s-8 prettyprint lang-html" style="">{ "statuses": [ { "errors": [ { "code": 498, "href": "https://developers.facebook.com/docs/whatsapp/api/errors/", "title": "Unable to deliver the message. This recipient has chosen to stop receiving marketing messages on WhatsApp from your business" } ], "id": "<WHATSAPP_MESSAGE_ID>", "message": { "recipient_id": "<WHATSAPP_USER_PHONE_NUMBER>" }, "status": "failed", "timestamp": <WEBHOOK_SENT_TIMESTAMP>, "type": "message" } ] }</pre><p>To be notified whenever a WhatsApp user stops or resumes delivery of marketing template messages from your business, subscribe to the <a href="/docs/whatsapp/cloud-api/webhooks/user_preferences">user_preferences webhook</a>.</p> <h3>Interested/Not Interested feedback</h3> <p>WhatsApp users can use the setting to indicate how interested they are in receiving marketing template messages from your business.</p> <p>If a user chooses <strong>Not interested</strong>, it can affect <a href="#per-user-marketing-template-message-limits">per-user marketing template messaging limits</a> between you and the user.</p> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>Per-User Marketing Template Message Limits</h2> <div class="_57yz _57z1 _3-8p"><div class="_57y-"><p>Starting February 6, 2024, per-user marketing template message limits apply to template messages sent to a small number of WhatsApp users in India, but will apply to all WhatsApp users with an Indian phone number by February 13, 2024.</p> </div></div><p>We are rolling out new approaches, starting with consumers in India, that create high-quality user experiences and maximize marketing template message engagement. This may include limiting the number of marketing template messages a person receives from any business in a given period of time, starting with a small number of conversations that are less likely to be read. Note that the limit is determined based on the number of marketing template messages that person has already received from any business, and is not related to your business specifically.</p> <p>The limit only applies to marketing template messages that would normally <a href="/docs/whatsapp/pricing#opening-conversations">open a new marketing conversation</a>. If a marketing conversation is already open between you and a WhatsApp user, marketing template messages sent to the user will not be affected.</p> <p>If a marketing template message is not delivered to a given user due to the limit, On-Premises API will return error code <a href="/docs/whatsapp/on-premises/errors">1026</a>. Note, however, that this error code covers a wide range of issues that can result in non-delivery of a message, and for privacy reasons, we will not disclose if in fact the message was not delivered due to the limit. Refer to the "Why is my delivery rate not 100%?" <a href="/docs/whatsapp/on-premises/faq">FAQ</a> for more information.</p> <p>If you do receive one of these error codes and suspect it is due to the limit, avoid immediately resending the template message, as it will only result in another error response. Instead, retry in increasing larger time increments until the message is delivered, since the limit may be in effect for differing periods of time.</p> <p>We'll continue refining our approach and appreciate your partnership as we invest in making WhatsApp the best possible experience for your business and your customers.</p> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><div class="_7aa"><div style="border:1px solid gray; padding:10px; align:center; border-radius:7px; text-align:center;"><a href="https://developers.facebook.com/docs/whatsapp" style="padding:10px">WhatsApp Business 平台</a> | <a href="https://developers.facebook.com/docs/whatsapp/business-management-api" style="padding:10px">雲端 API </a> | <a href="https://developers.facebook.com/docs/whatsapp/cloud-api" style="padding:10px">企業內部 API </a> | <a href="https://developers.facebook.com/docs/whatsapp/on-premises" style="padding:10px">企業管理 API</a></div></div></div></div></div></span><div 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