CINXE.COM

<!DOCTYPE html> <html lang="ja"> <head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# article: http://ogp.me/ns/article#"> <meta name="bingbot" content="noarchive"><meta charset="utf-8"> <meta name="viewport" content="width=1140"> <meta name="robots" content="noarchive"> <title>日経クロストレンド・カレッジ：日経クロストレンド</title> <link rel="canonical" href="https://xtrend.nikkei.com/sp/college/"> <link rel="apple-touch-icon" sizes="180x180" href="/images/2018/sp/favicon/web_clip.png"> <link rel="icon" type="image/png" sizes="32x32" href="/images/2018/favicon/favicon_32_32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/images/2018/favicon/favicon_16_16.png"> <link rel="apple-touch-icon-precomposed" href="/images/2018/sp/favicon/web_clip.png" /> <link rel="manifest" href=""> <link rel="mask-icon" href="" color="#333333"> <link rel="shortcut icon" href="/images/2018/favicon/icon.ico"> <meta name="author" content="日経クロストレンド"> <meta name="keywords" content="日経クロストレンド・カレッジ,マーケター知識,バブソン流,パーセプション,マーケティングDX,ブランディングデザイン,サブスクリプション基礎講座,コラボマーケティング,マーケ基礎,マーケ中級,マーケティング企画・開発,事業開発,マーケティング広告・CM,マーケティングデータ活用・AI,アドテク,マーケティング戦略,市場創造,商品開発,日経 xTREND,クロストレンド,クロトレ"> <meta name="description" content="「あの人のように活躍したい」「ライバルに一歩差をつけたい」。そんな時には、基本を知り、確かな知識を積み重ねようとする姿勢が欠かせません。毎月200本以上が掲載される日経クロストレンドから、マーケティング初心者や新人に向けた記事をピックアップ。マーケターとしての知識を体系的に学び、成長を加速させる選りすぐりのコンテンツをお届けします。"> <meta name="theme-color" content="#ffffff"> <meta property="og:title" content="日経クロストレンド・カレッジ"> <meta property="og:description" content="「あの人のように活躍したい」「ライバルに一歩差をつけたい」。そんな時には、基本を知り、確かな知識を積み重ねようとする姿勢が欠かせません。毎月200本以上が掲載される日経クロストレンドから、マーケティング初心者や新人に向けた記事をピックアップ。マーケターとしての知識を体系的に学び、成長を加速させる選りすぐりのコンテンツをお届けします。"> <meta property="og:type" content="website"> <meta property="og:url" content="https://xtrend.nikkei.com/sp/college/"> <meta property="og:image" content="https://xtrend.nikkei.com/images/2018/common/ogp_nikkeixtrend.png"> <meta property="og:site_name" content="日経クロストレンド"> <meta property="og:locale" content="ja_JP"> <meta property="fb:app_id" content="328464884326786"> <meta property="article:publisher" content="https://www.facebook.com/NIKKEIxTREND/"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@NIKKEIxTREND"> <meta name="twitter:player" content="@NIKKEIxTREND"> <meta name="robots" content="max-image-preview:large"> <meta name="bpcmstokenMydata" content="F08ERTpmpGEHsAj2NvYMvIWSAEyte7Z8QniVY3IzSA2y%2BJPLaqok1ST4YCid34XeauUn3bEpVqEy%0D%0AMjoy3WXpFWbo5ycguGKWFwA98dEa0mk%3D"> <meta name="rhizome_token_auth" content=""> <meta name="rhizome_token_get" content="hYf6QbQYbLEXNvxT%2FrQmZwpbe%2F0hPLSyBK3vWSLtbgV88hKE6Zvjb2l%2FamO8AD2D%2F0TK8SeQHQGW%0D%0A8sUBzWQiDETDxsI3r93Fx5wc0CUcRuwWad%2Fz9YOCGwPjgJZn6kx6"> <meta name="auth_for_rhizome" content=","> <meta name="bpcmstoken" content="zNwULrcWzPwnVtr7Ux6m9UxtzcTkUgf2B5J%2FrMOr9jJMDmvxV8c%2FpPB70V1J0jUm7i9hbO7kxW2c%0D%0A19NyzOj1pgZ5AqjUSTNdYKd5RZewJ1Y%3D"> <meta name="loginCheck" content="false"> <meta name="NXRloginCheck" content="false">  <script src="https://assets.adobedtm.com/570a621a24b47ab0c04225f491ed07679e91176f/satelliteLib-c5dd9befc4adb2c24f9e3fb7ab214908274f7852.js"></script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TDTQSZV');</script> <script type="text/javascript"> window.pbjs = window.pbjs || {}; window.pbjs.que = window.pbjs.que || []; </script> <script async='async' src="https://flux-cdn.com/client/nikkei/xtrend_nikkei_00825.min.js" type="text/javascript" ></script> <script async='async' src='https://securepubads.g.doubleclick.net/tag/js/gpt.js'></script> <script type='text/javascript'> window.googletag = window.googletag || {}; window.googletag.cmd = window.googletag.cmd || []; </script> <script type="text/javascript"> window.fluxtag = { readyBids: { prebid: false, google: false, }, // hbAdUnitPathsにHBで利用する広告ユニットコードを記載 hbAdUnitPaths: ['/54271731/nxr/rectangle1', '/54271731/nxr/rectangle1/college', '/54271731/nxr/rectangle1/design', '/54271731/nxr/rectangle1/ent', '/54271731/nxr/rectangle1/trendy', '/54271731/nxr/rectangle2', '/54271731/nxr/rectangle2/college', '/54271731/nxr/rectangle2/design', '/54271731/nxr/rectangle2/ent', '/54271731/nxr/rectangle2/trendy', '/54271731/nxr/smp_rectangle1', '/54271731/nxr/smp_rectangle1/college', '/54271731/nxr/smp_rectangle1/design', '/54271731/nxr/smp_rectangle1/ent', '/54271731/nxr/smp_rectangle1/trendy', '/54271731/nxr/smp_primebanner'], failSafeTimeout: 3000, isFn: function isFn(object) { var _t = "Function"; var toString = Object.prototype.toString; return toString.call(object) === "[object " + _t + "]"; }, launchAdServer: function () { if (!fluxtag.readyBids.prebid) { return; } fluxtag.requestAdServer(); }, requestAdServer: function () { if (!fluxtag.readyBids.google) { fluxtag.readyBids.google = true; googletag.cmd.push(function () { var divIds = []; var hbSlots = []; googletag.pubads().getSlots().forEach(function (slot) { if (window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) !== -1) { divIds.push(slot.getSlotElementId()); hbSlots.push(slot); } }); if (!!pbjs.setTargetingForGPTAsync && fluxtag.isFn(pbjs.setTargetingForGPTAsync)) { pbjs.que.push(function () { pbjs.setTargetingForGPTAsync(divIds); }); } googletag.pubads().refresh(hbSlots); }); } }, }; </script> <script type="text/javascript"> setTimeout(function () { fluxtag.requestAdServer(); }, fluxtag.failSafeTimeout); </script> <script type="text/javascript"> var dag_adslots = []; var firstSlots = []; var otherSlots = []; googletag.cmd.push(function() { googletag.pubads().setTargeting('NXRserial','8feeb96ec0'); googletag.pubads().setTargeting('CMStheme','nxr_thm_college'); googletag.pubads().setTargeting('curtDN', location.hostname ); googletag.pubads().setTargeting('refDN', document.referrer.split('/')[2] || [] ); googletag.pubads().setTargeting('extPF', (function(q,k){var kv=q.split(k+"=")[1];if(kv){return kv.split("&")[0];}}(location.search,"extpf")) || []); googletag.pubads().setTargeting('page', 'I'); googletag.pubads().setTargeting('CMSauth', 'NOTLOGIN'); googletag.pubads().setTargeting('a1','noseg'); googletag.pubads().setTargeting('NXR_mem', 'std'); dag_adslots.leaderboard = googletag.defineSlot('/54271731/nxr/leaderboard/college', [[970, 250], [728, 90], [728, 180], [970, 1], [970, 90]], 'div-gpt-ad-leaderboard').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.rectangle1 = googletag.defineSlot('/54271731/nxr/rectangle1/college', [[300, 250], [300, 600]], 'div-gpt-ad-rectangle1').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.rectangle2 = googletag.defineSlot('/54271731/nxr/rectangle2/college', [[1, 1], [300, 250], [300, 600]], 'div-gpt-ad-rectangle2').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_top_01 = googletag.defineSlot('/54271731/nxr/infeed/top/college', ['fluid'], 'div-gpt-ad-infeed_top_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_top_02 = googletag.defineSlot('/54271731/nxr/infeed/top/college', ['fluid'], 'div-gpt-ad-infeed_top_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_top_03 = googletag.defineSlot('/54271731/nxr/infeed/top/college', ['fluid'], 'div-gpt-ad-infeed_top_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_top_04 = googletag.defineSlot('/54271731/nxr/infeed/top/college', ['fluid'], 'div-gpt-ad-infeed_top_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_01 = googletag.defineSlot('/54271731/nxr/infeed/leaf/college', ['fluid'], 'div-gpt-ad-infeed_leaf_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_02 = googletag.defineSlot('/54271731/nxr/infeed/leaf/college', ['fluid'], 'div-gpt-ad-infeed_leaf_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_03 = googletag.defineSlot('/54271731/nxr/infeed/leaf/college', ['fluid'], 'div-gpt-ad-infeed_leaf_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_04 = googletag.defineSlot('/54271731/nxr/infeed/leaf/college', ['fluid'], 'div-gpt-ad-infeed_leaf_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_01 = googletag.defineSlot('/54271731/nxr/textad/college', ['fluid'], 'div-gpt-ad-textad_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_02 = googletag.defineSlot('/54271731/nxr/textad/college', ['fluid'], 'div-gpt-ad-textad_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_03 = googletag.defineSlot('/54271731/nxr/textad/college', ['fluid'], 'div-gpt-ad-textad_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_04 = googletag.defineSlot('/54271731/nxr/textad/college', ['fluid'], 'div-gpt-ad-textad_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.notice_special_01 = googletag.defineSlot('/54271731/nxr/notice/special/college', ['fluid'], 'div-gpt-ad-notice_special_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.notice_special_02 = googletag.defineSlot('/54271731/nxr/notice/special/college', ['fluid'], 'div-gpt-ad-notice_special_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_01 = googletag.defineSlot('/54271731/nxr/pickup/college', ['fluid'], 'div-gpt-ad-pickup_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_02 = googletag.defineSlot('/54271731/nxr/pickup/college', ['fluid'], 'div-gpt-ad-pickup_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_03 = googletag.defineSlot('/54271731/nxr/pickup/college', ['fluid'], 'div-gpt-ad-pickup_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_04 = googletag.defineSlot('/54271731/nxr/pickup/college', ['fluid'], 'div-gpt-ad-pickup_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_05 = googletag.defineSlot('/54271731/nxr/pickup/college', ['fluid'], 'div-gpt-ad-pickup_05').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); firstSlots.push(dag_adslots.leaderboard); firstSlots.push(dag_adslots.rectangle1); firstSlots.push(dag_adslots.infeed_top_01); firstSlots.push(dag_adslots.infeed_top_02); firstSlots.push(dag_adslots.infeed_top_03); firstSlots.push(dag_adslots.infeed_top_04); otherSlots.push(dag_adslots.rectangle2); otherSlots.push(dag_adslots.infeed_leaf_01); otherSlots.push(dag_adslots.infeed_leaf_02); otherSlots.push(dag_adslots.infeed_leaf_03); otherSlots.push(dag_adslots.infeed_leaf_04); otherSlots.push(dag_adslots.textad_01); otherSlots.push(dag_adslots.textad_02); otherSlots.push(dag_adslots.textad_03); otherSlots.push(dag_adslots.textad_04); otherSlots.push(dag_adslots.notice_special_01); otherSlots.push(dag_adslots.notice_special_02); otherSlots.push(dag_adslots.pickup_01); otherSlots.push(dag_adslots.pickup_02); otherSlots.push(dag_adslots.pickup_03); otherSlots.push(dag_adslots.pickup_04); otherSlots.push(dag_adslots.pickup_05); googletag.pubads().enableSingleRequest(); googletag.pubads().disableInitialLoad(); googletag.enableServices(); // firstSlotsをrefreshさせる var firstRequestSlots = firstSlots.filter(function (slot) { return slot && window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) === -1; }); googletag.pubads().refresh(firstRequestSlots); // otherSlotsをrefreshさせる setTimeout(function () { var secondRequestSlots = otherSlots.filter(function (slot) { return slot && window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) === -1; }); googletag.pubads().refresh(secondRequestSlots); }, 300); // Prebidが呼び出せる状態の場合 if ( !!window.pbFlux && !!window.pbFlux.prebidBidder && fluxtag.isFn(window.pbFlux.prebidBidder) ) { pbjs.que.push(function () { window.pbFlux.prebidBidder(); }); } else { // Prebidが呼び出せない場合、すぐにGAMを呼び出す fluxtag.readyBids.prebid = true; fluxtag.launchAdServer(); } }); </script> <link rel="stylesheet" href="/css/2021/pc/all.css?20240731"> </head> <body class="notlogin"> <div class="l-wrapper"> <nav class="globalNavi" data-atlas-trackable="globalNavi"> <div class="globalNaviContainer"> <ul class="globalNaviLeft"> <li class="bpSiteNavi"> <label for="globalNaviStatus">日経BP<i class="icon-down-arrow"></i></label> <input type="checkbox" id="globalNaviStatus"> <label class="mask" for="globalNaviStatus"> <div></div> </label> <ul class="bpSiteList"> <li class="close"> <label class="mask" for="globalNaviStatus"></label> </li> <li><a href="https://business.nikkei.com/?n_cid=nbpbpa_sbar" title="日経ビジネス電子版：リーダーのための経営・マネジメント情報">日経ビジネス電子版</a></li> <li><a href="https://xtech.nikkei.com/?n_cid=nbpbpa_sbar" title="日経クロステック：技術×ビジネスの最前線を伝える">日経クロステック</a></li> <li><a href="https://xtrend.nikkei.com/?n_cid=nbpbpa_sbar" title="日経クロストレンド：マーケティングがわかる、消費が見える">日経クロストレンド</a></li> <li><a href="https://medical.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="日経メディカル：医師・医療従事者のための総合医療情報ポータル">日経メディカル</a></li> <li><a href="https://woman.nikkei.com/?n_cid=nbpbpa_sbar" title="日経xwoman：私が描く、選ぶ、動き出す。">日経xwoman</a></li> <li><a href="https://natgeo.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="NATIONAL GEOGRAPHIC：地球の素顔をビジュアルに伝える">ナショナルジオグラフィック</a></li> <li><a href="https://www.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="日経BP：その先を見る。その先を解く。">会社情報</a></li> </ul> </li> <li> <a href="/navi/support/about.html?i_cid=nbpnxr_sbar">日経クロストレンドとは</a> </li> </ul> <ul class="globalNaviRight"> <li class="btn"> <a href="#" class="btnLogin btnFunc -login" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </li> <li class="btn"> <a href="/navi/support/subsc.html#regist" class="btnApplication btnFunc -apply" target="_blank" rel="noopener" data-link-param="ru" data-atlas-trackable="regist">お申し込み</a> </li> </ul> </div> </nav> <div class="l-hd-wrapper js-hd-wrap" data-atlas-trackable="header"> <header class="hd-wrap js-hd"> <div class="hd-global-menu-box js-hd-global-menu" data-atlas-trackable="menu_detail"> <div class="global-menu-inner"> <div class="btn-close-box"> <div class="btn-close js-hd-global-menu-close"> <span class="btn-close-border1"></span> <span class="btn-close-border2"></span> </div> </div> <p class="header-global-menu-message">会員になると様々なサービスが利用できます。</p> <div class="burgerMenuHead03"> <a href="/navi/support/subsc.html#regist" data-link-param="ru" class="standard-btn is-cv" data-atlas-trackable="regist">お申し込み</a> <a href="#" class="standard-btn is-login" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </div> <nav class="global-menu-block"> <div class="global-bnr"> <section class="section section-feature-articles"> <div class="section-body"> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spMj_top.png?__scale=w:424,h:147,t:2&_sh=0830b30190" alt="日経MJ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/mj/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/trendy/spTrendy_top.png?__scale=w:424,h:121,t:2&_sh=0a302907f0" alt="日経トレンディ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/trendy/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/design/spDesign_top.png?__scale=w:424,h:121,t:2&_sh=05d0990240" alt="日経デザイン" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/design/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/ent/spEnt_top.jpg?__scale=w:424,h:147,t:2&_sh=0950d30510" alt="日経エンタテインメント！" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/ent/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/henshu/xT_college_hum.jpg?__scale=w:424,h:147,t:2&_sh=01f0f80b80" alt="日経クロストレンド・カレッジ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/college/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spTgs_top_2024.png?__scale=w:424,h:147,t:2&_sh=0f80750280" alt="東京ゲームショウ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/tgs/?i_cid=nbpnxr_hmemu" class="block"></a> </article> </div> </section> </div> <ul class="global-menu-func"> <li><a href="/atcl/contents/new/?i_cid=nbpnxr_hmenu"><i class="icon icon-new-arrival"></i>新着</a></li> <li><a href="/atcl/contents/feature/?i_cid=nbpnxr_hmenu"><i class="icon icon-special"></i>特集</a></li> <li><a href="/atcl/contents/series/?i_cid=nbpnxr_hmenu"><i class="icon icon-articleSeries"></i>連載</a></li> <li><a href="/atcl/contents/ranking/?i_cid=nbpnxr_hmenu"><i class="icon icon-ranking"></i>ランキング</a></li> <li><a href="/sp/?i_cid=nbpnxr_hmenu"><i class="icon icon-specialTemplate"></i>特設</a></li> <li><a href="/atcl/contents/tag/?i_cid=nbpnxr_hmenu"><i class="icon icon-tag-list-search"></i>タグ一覧・検索</a></li> </ul> <ul class="global-menu-func"> <li><a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_hmenu"><i class="icon icon-data-base"></i>事例データベース</a></li> <li><a href="/atcl/calendar/future/?i_cid=nbpnxr_hmenu"><i class="icon icon-calendar"></i>未来消費カレンダー</a></li> <li><a href="/atcl/seminar/?i_cid=nbpnxr_hmenu"><i class="icon icon-seminar"></i>動画セミナー</a></li> <li><a href="/info/podcast/19/?i_cid=nbpnxr_hmenu"><i class="icon icon-podcast"></i>ポッドキャスト</a></li> <li class="row1"><a href="/navi/support/leafYougo.html?i_cid=nbpnxr_hmenu"><i class="icon icon-glossary"></i>用語集</a></li> <li class="row1 js-acd"> <span class="menu-list-parent js-acd-btn"><i class="icon icon-digital-magazine"></i>デジタル雑誌<span class="menu-list-btn"></span></span> <ul class="menu-list-child js-acd-cnt"> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">デジタル雑誌</a></li> <li><a href="/atcl/viewer/nxr/?i_cid=nbpnxr_hmenu">日経クロストレンドデジタル雑誌</a></li> <li><a href="/atcl/viewer/nd/?i_cid=nbpnxr_hmenu">日経デザインデジタル雑誌</a></li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">日経トレンディデジタル雑誌</a></li> </ul> </li> </ul> </nav> </div> </div> <div class="l-content"> <div class="hd-box"> <div class="hd-col is-left"> <div class="hd-btn-box"> <button class="hd-btn js-hd-open"> <span class="hd-btn-cnt"> <i class="icon-menu"></i> <span class="hd-btn-text">メニュー</span> </span> </button> </div> <div class="hd-search-box js-hd-search-box" data-atlas-trackable="search_detail"> <form id="headerSearch" accept-charset="utf-8"> <label class="form-lb is-hd-search"> <input type="search" id="headerKeywordTxt" name="query" class="input-search js-hd-search" autosave="https://" placeholder="連載名・キーワードなどで検索" required="required" value="" autocomplete="off" data-atlas-trackable="search"> <i class="icon-search"></i> </label> </form> <div class="hd-search-tag-box js-hd-search-tags"> <div class="hd-search-tag"> <div class="section-tag-list-box is-hd-search"> <ul class="section-tag-list-items"> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0201新型コロナ&i_cid=nbpnxr_header" data-atlas-trackable="# 新型コロナ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 新型コロナ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0241キャッシュレス&i_cid=nbpnxr_header" data-atlas-trackable="# キャッシュレス"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> キャッシュレス</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0261MaaS&i_cid=nbpnxr_header" data-atlas-trackable="# MaaS"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> MaaS</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0251サブスクリプション&i_cid=nbpnxr_header" data-atlas-trackable="# サブスクリプション"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> サブスクリプション</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F02115G&i_cid=nbpnxr_header" data-atlas-trackable="# 5G"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 5G</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=C0182コンビニ・スーパー&i_cid=nbpnxr_header" data-atlas-trackable="# コンビニ・スーパー"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> コンビニ・スーパー</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_header" data-atlas-trackable="# マーケ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> マーケ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0111デザイン&i_cid=nbpnxr_header" data-atlas-trackable="# デザイン"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> デザイン</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0031商品開発&i_cid=nbpnxr_header" data-atlas-trackable="# 商品開発"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 商品開発</span> </a> </li> </ul> </div> <div class="section-more-link-box is-short"> <a href="/atcl/contents/tag/?i_cid=nbpnxr_header" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </div> </div> </div> <div class="hd-logo-box"> <a href="/?i_cid=nbpnxr_header" class="hd-logo-link" data-atlas-trackable="logo-nxr"> <img src="/images/2021/common/logoNxr.svg" alt="日経クロストレンド：マーケティングがわかる、消費が見える" class="hd-logo-img"> </a> </div> <div class="hd-col is-right"> <nav class="hd-global-nav"> <ul class="hd-global-nav-items"> <li class="hd-global-nav-item"> <a href="/atcl/contents/feature/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="pickupSeries"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-special"></i> <span class="hd-global-nav-text">特集・連載</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="database"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-data-base"></i> <span class="hd-global-nav-text">データベース</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/seminar/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="seminar"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-seminar"></i> <span class="hd-global-nav-text">動画セミナー</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/calendar/future/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="calendar"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-calendar"></i> <span class="hd-global-nav-text">未来消費カレンダー</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/info/18/00008/?i_cid=nbpnxr_header" class="hd-global-nav-link"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-guide"></i> <span class="hd-global-nav-text">使い方</span> </span> </a> </li> </ul> </nav> </div> </div> </div> </header> </div> <div class="local-navi-wrap"> <div class="l-content local-navi-box"> <div class="local-navi-col is-left"> <ul class="local-navi-link-items"> <li class="local-navi-link-item"> <a href="/atcl/contents/watch/00013/02514/?i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">1週間で学ぶ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">マーケ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=F0281ヒット商品&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">ヒット商品</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0021新ビジネス&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">新ビジネス</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=C0172小売・EC&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">小売・EC</span> </a> </li> </ul> </div> <div class="local-navi-col is-right"> <ul class="local-navi-site-items"> <li class="local-navi-site-item"> <a href="/sp/trendy/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/bpcommon/logo/TRE.svg" alt="日経トレンディ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/design/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_design.svg" alt="日経デザイン" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/ent/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_ent.svg" alt="日経エンタテインメント！" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/mj/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_mj.svg" alt="日経MJ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/college/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_college.svg" alt="日経クロストレンドカレッジ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/marketer/2024/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_marketer.svg" alt="マーケター名鑑" class="local-navi-site-img" /></figure> </a> </li> </ul> </div> </div> </div> <div class="ad-contents"> <div class="l-content"> <div class="ad ad-rectangle"> <div id="div-gpt-ad-leaderboard"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-leaderboard'); }); </script> </div></div> </div> </div> <div class="breadcrumb-box "> <ol class="breadcrumb-items"> <li class="breadcrumb-item"> <a href="/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">日経クロストレンド</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <span class="breadcrumb-text">日経クロストレンド・カレッジ</span> </li> </ol> </div> <main class="l-content main-wrap"> <div class="sp-title-box"> <div class="sp-title-col is-left"> <h1 class="sp-title"> <figure class="sp-title-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="161" height="57" data-src="/images/2021/common/img_logo_college.svg?__scale=w:161,h:57&_sh=08d09d0220" alt="日経クロストレンド・カレッジ" class="lazyload sp-title-img" /></figure> </h1> </div> <div class="sp-title-col is-right"> <p class="sp-title-desc">「あの人のように活躍したい」「ライバルに一歩差をつけたい」。そんな時には、基本を知り、確かな知識を積み重ねようとする姿勢が欠かせません。毎月200本以上が掲載される日経クロストレンドから、マーケティング初心者や新人に向けた記事をピックアップ。マーケターとしての知識を体系的に学び、成長を加速させる選りすぐりのコンテンツをお届けします。</p> </div> </div> <div class="articles-main-box"> <a href="/info/18/00006/00280/?i_cid=nbpnxr_topreccol_A" class="articles-main-link is-main-normal"> <figure class="articles-main-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="385" height="289" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00280/nxr_s.jpg?__scale=w:385,h:289&_sh=0370bd07e0" alt="【11/26開催】味の素冷凍食品、フライパン張り付き投稿から「ギョーザ」の永久改良の全容【MOY2024受賞日経クロストレンド・カレッジ】" class="lazyload articles-main-img" /></figure> <div class="articles-main-cnt"> <span class="articles-main-parent-title">お知らせ</span> <div class="articles-main-title-box"> <span class="articles-main-title">【11/26開催】味の素冷凍食品、フライパン張り付き投稿から「ギョーザ」の永久改良の全容【MOY2024受賞日経クロストレンド・カレッジ】</span> <i class="icon-lock nxr_charge"></i> <p class="articles-main-text">味の素冷凍食品は2023年5月、看板商品である冷凍の「ギョーザ」がうまく焼けずフライパンに張り付いた画像が、不平不満の意見とともにXに投稿される問題に直面しました。その最中で企業としてどのような顧客対応を行ったのでしょうか。「マーケター・オブ・ザ・イヤー2024」で優秀賞を受賞した、戦略コミュニケーション部 PRグループ長の勝村敬太氏が解説します。</p> </div> </div> </a> </div> <div class="l-parallel"> <div class="l-col-main"> <section class="l-col-section-main"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">1週間で分かるマーケ講座</span> </h2> </div> <div class="articles-list-box"> <ul class="articles-list-items is-col-3"> <li class="articles-list-item " > <a href="/atcl/contents/18/00975/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00975/nxr_s.jpg?__scale=w:226,h:170&_sh=03f0b0fe07" alt="【1週間で分かるマーケ講座】入門！マーケティングリサーチ" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">【1週間で分かるマーケ講座】入門！マーケティングリサーチ</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00976/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00976/nxr_s.jpg?__scale=w:226,h:170&_sh=0906905b0a" alt="【1週間で分かるマーケ講座】知っておきたいNPS活用法と落とし穴" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">【1週間で分かるマーケ講座】知っておきたいNPS活用法と落とし穴</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00978/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00978/nxr_s.jpg?__scale=w:226,h:170&_sh=0df0bb0640" alt="【1週間で分かるマーケ講座】今日から使える「逆転の企画術」" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">【1週間で分かるマーケ講座】今日から使える「逆転の企画術」</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00968/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00968/nxr_s.jpg?__scale=w:226,h:170&_sh=085050320c" alt="【1週間で分かるマーケ講座】「インサイト」明日から使える活用術" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">【1週間で分かるマーケ講座】「インサイト」明日から使える活用術</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00954/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00954/nxr_s.jpg?__scale=w:226,h:170&_sh=01d03a0c40" alt="【1週間で分かるマーケ講座】クイズで身に付く　デジタルマーケティング講座" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">【1週間で分かるマーケ講座】クイズで身に付く　デジタルマーケティング講座</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00950/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00950/nxr_s.jpg?__scale=w:226,h:170&_sh=0290f60e10" alt="【1週間で分かるマーケ講座】「地方マーケティング」の成功法則" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">【1週間で分かるマーケ講座】「地方マーケティング」の成功法則</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> </ul> </div> </section> <section class="l-col-section-main"> <div class="pickup-title-box"> <h2 class="pickup-title"> <i class="icon-comment"></i> <span class="pickup-title-text">カレッジレポート</span> </h2> </div> <div class="articles-narrowing-box switch-category-box js-switch-category-box"> <div class="articles-narrowing-cnt-box switch-category-cnt js-switch-category-cnt"> <div class="articles-list-box show-more-box js-show-more-box" data-show-init="15" data-show="15"> <ul class="articles-list-items is-col-3"> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00048/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00048/nxr_s.jpg?__scale=w:226,h:170&_sh=0e10ee0a01" alt="音部氏「ロイヤル顧客獲得」の鍵を解説　「ブランド」「便益」の重要性" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">音部氏「ロイヤル顧客獲得」の鍵を解説　「ブランド」「便益」の重要性</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00047/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00047/nxr_s.jpg?__scale=w:226,h:170&_sh=0fb0cc0f70" alt="サントリー最強営業部隊のデータ活用法　小売店支援で売り上げ2倍" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">サントリー最強営業部隊のデータ活用法　小売店支援で売り上げ2倍</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00046/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00046/nxr_s.jpg?__scale=w:226,h:170&_sh=0db0ed0130" alt="カンヌから見えた新潮流　顧客体験の次の鍵は“プロンプタブル”" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">カンヌから見えた新潮流　顧客体験の次の鍵は“プロンプタブル”</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00045/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00045/nxr_s.jpg?__scale=w:226,h:170&_sh=0d90e06c04" alt="「顧客幸福度」菓子業界1位のカルビー　ファンミーティング注力の狙い" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">「顧客幸福度」菓子業界1位のカルビー　ファンミーティング注力の狙い</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <div id="div-gpt-ad-infeed_top_01"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_top_01'); }); </script> </div> </li><li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00044/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00044/nxr_s.jpg?__scale=w:226,h:170&_sh=02a0d80a60" alt="ドンキのUGC活用術　顧客最優先主義で集めた10万件の「顧客感情」" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">ドンキのUGC活用術　顧客最優先主義で集めた10万件の「顧客感情」</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <div id="div-gpt-ad-infeed_top_02"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_top_02'); }); </script> </div> </li><li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00043/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00043/nxr_s.jpg?__scale=w:226,h:170&_sh=0a8040e706" alt="強化するほどROIが減る　危険が伴うロイヤルティ思考" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">強化するほどROIが減る　危険が伴うロイヤルティ思考</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00042/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00042/nxr_s.jpg?__scale=w:226,h:170&_sh=06b06806b0" alt="再現研究で見直す「ロイヤルティの誤解」　エビデンス思考の真価" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">再現研究で見直す「ロイヤルティの誤解」　エビデンス思考の真価</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00041/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00041/nxr_s.jpg?__scale=w:226,h:170&_sh=08d020e30d" alt="小売り最新潮流、AIで顧客・従業員体験を強化　NRFから読み解く" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">小売り最新潮流、AIで顧客・従業員体験を強化　NRFから読み解く</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <div id="div-gpt-ad-infeed_top_03"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_top_03'); }); </script> </div> </li><li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00040/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00040/nxr_s.jpg?__scale=w:226,h:170&_sh=0f20610a30" alt="セブン-イレブンのマーケ本部長が語る　アプリ起点の顧客体験向上策" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">セブン-イレブンのマーケ本部長が語る　アプリ起点の顧客体験向上策</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <div id="div-gpt-ad-infeed_top_04"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_top_04'); }); </script> </div> </li><li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00039/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00039/nxr_s.jpg?__scale=w:226,h:170&_sh=0910720340" alt="生成AI・リテールメディアの影響は？　23年のマーケトレンドを復習" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">生成AI・リテールメディアの影響は？　23年のマーケトレンドを復習</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00038/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00038/nxr_s.jpg?__scale=w:226,h:170&_sh=0b00a70800" alt="「消費者ニーズにとらわれすぎない」　スープストック、八代目儀兵衛" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">「消費者ニーズにとらわれすぎない」　スープストック、八代目儀兵衛</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00037/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00037/nxr_s.jpg?__scale=w:226,h:170&_sh=02e0270540" alt="イオン、攻めのデジタル変革を副社長が解説　顧客体験はどう変わる？" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">イオン、攻めのデジタル変革を副社長が解説　顧客体験はどう変わる？</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00036/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00036/nxr_s.jpg?__scale=w:226,h:170&_sh=0700bb05c0" alt="キーエンス、結局何がすごいのか　4つの理由とBtoBマーケ成功の鍵" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">キーエンス、結局何がすごいのか　4つの理由とBtoBマーケ成功の鍵</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00035/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00035/nxr_s.jpg?__scale=w:226,h:170&_sh=0e04702601" alt="なぜパーパスとユーモアが必要か　カンヌライオンズに見る広告潮流" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">なぜパーパスとユーモアが必要か　カンヌライオンズに見る広告潮流</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00034/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00034/nxr_s.jpg?__scale=w:226,h:170&_sh=01b0ff0ec0" alt="LTV経営はなぜうまくいかない？　新フレームワークで改善の糸口を探る" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">LTV経営はなぜうまくいかない？　新フレームワークで改善の糸口を探る</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0000"> <a href="/atcl/contents/18/00385/00033/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00033/nxr_s.jpg?__scale=w:226,h:170&_sh=0bd0eb0ca0" alt="ビームス流、愛されるメルマガの作り方　高い開封率の秘訣" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">ビームス流、愛されるメルマガの作り方　高い開封率の秘訣</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00032/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00032/nxr_s.jpg?__scale=w:226,h:170&_sh=03e01f0470" alt="音部氏がマーケの悩みを一刀両断　インサイトを捉えるプロの思考法" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">音部氏がマーケの悩みを一刀両断　インサイトを捉えるプロの思考法</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0000"> <a href="/atcl/contents/18/00385/00031/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00031/nxr_s.jpg?__scale=w:226,h:170&_sh=0a607c07a0" alt="丸亀製麺のCX戦略　“感動の構造化”で勝率アップを目指す" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">丸亀製麺のCX戦略　“感動の構造化”で勝率アップを目指す</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0000"> <a href="/atcl/contents/18/00385/00030/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00030/nxr_s.jpg?__scale=w:226,h:170&_sh=09402d0270" alt="セブン-イレブンと専門家がリテールメディア語る　市場成長の条件" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">セブン-イレブンと専門家がリテールメディア語る　市場成長の条件</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00029/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00029/nxr_s.jpg?__scale=w:226,h:170&_sh=06b04d0970" alt="リセールが小売りマーケの新潮流に　23年のCES＆NRFリポート" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">リセールが小売りマーケの新潮流に　23年のCES＆NRFリポート</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00028/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00028/nxr_s.jpg?__scale=w:226,h:170&_sh=09805f0c80" alt="23年はマーケ転換期　企業の出発点は「愛されている」と気づくこと" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">23年はマーケ転換期　企業の出発点は「愛されている」と気づくこと</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00027/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00027/nxr_s.jpg?__scale=w:226,h:170&_sh=05b0720dc0" alt="23年の予想も！　音部氏・富永氏が22年のマーケトレンドを総括" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">23年の予想も！　音部氏・富永氏が22年のマーケトレンドを総括</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00026/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00026/nxr_s.jpg?__scale=w:226,h:170&_sh=05103f0330" alt="64.6万フォロワーのANA流インスタ企画術　「リール」で急伸" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">64.6万フォロワーのANA流インスタ企画術　「リール」で急伸</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00025/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00025/nxr_s.jpg?__scale=w:226,h:170&_sh=0270df0310" alt="星野リゾートが実践　「Z世代」を顧客にする極意" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">星野リゾートが実践　「Z世代」を顧客にする極意</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00024/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00024/nxr_s.jpg?__scale=w:226,h:170&_sh=0a104208b0" alt="LTVを最大化する3つのポイント　オルビス社長と専門家が解説" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">LTVを最大化する3つのポイント　オルビス社長と専門家が解説</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00022/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00022/nxr_s.jpg?__scale=w:226,h:170&_sh=07b0240f80" alt="花王、キリンビバの「パーパス」実践例　ブランド生存戦略に不可欠" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">花王、キリンビバの「パーパス」実践例　ブランド生存戦略に不可欠</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00021/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00021/nxr_s.jpg?__scale=w:226,h:170&_sh=0fb0b101f0" alt="b8ta、高島屋　「売らない店」の責任者が視聴者の疑問に回答" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">b8ta、高島屋　「売らない店」の責任者が視聴者の疑問に回答</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00020/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00020/nxr_s.jpg?__scale=w:226,h:170&_sh=09704506c0" alt="「売らない店」に成功法則はあるか？　b8ta、高島屋が激論" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">「売らない店」に成功法則はあるか？　b8ta、高島屋が激論</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00019/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00019/nxr_s.jpg?__scale=w:226,h:170&_sh=0cb0980f30" alt="米国小売り最新リポート　識者2人が見た2022年のトレンドとは？" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">米国小売り最新リポート　識者2人が見た2022年のトレンドとは？</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00018/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00018/nxr_s.jpg?__scale=w:226,h:170&_sh=07d0270b20" alt="販促メルマガ「6つの誤解」　成果を出すのは「80点のメルマガ」" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">販促メルマガ「6つの誤解」　成果を出すのは「80点のメルマガ」</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <a href="/atcl/contents/18/00385/00017/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00017/nxr_s.jpg?__scale=w:226,h:170&_sh=0620a70230" alt="インスタマーケ新常識　クリエーターとの共創で成果を出す5カ条" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">インスタマーケ新常識　クリエーターとの共創で成果を出す5カ条</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0311"> <a href="/atcl/contents/18/00385/00016/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00016/top_s.jpg?__scale=w:226,h:170&_sh=05c02307e0" alt="AIを理解するための勘所" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">AIを理解するための勘所</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0311"> <a href="/atcl/contents/18/00385/00015/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00015/top_s.jpg?__scale=w:226,h:170&_sh=0210d50aa0" alt="デザイン思考とデザイン経営" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">デザイン思考とデザイン経営</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0311"> <a href="/atcl/contents/18/00385/00014/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00014/top_s.jpg?__scale=w:226,h:170&_sh=0fc0d705c0" alt="Z世代が生む新市場を先取り" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">Z世代が生む新市場を先取り</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0311"> <a href="/atcl/contents/18/00385/00012/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00012/top_s.jpg?__scale=w:226,h:170&_sh=0150fb0310" alt="新人マーケターへのオススメ記事" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">新人マーケターへのオススメ記事</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0311"> <a href="/atcl/contents/18/00385/00011/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00011/top_s.jpg?__scale=w:226,h:170&_sh=0c609f0de0" alt="ゼロから学ぶマーケティング" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">ゼロから学ぶマーケティング</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0310"> <a href="/atcl/contents/18/00385/00010/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00010/top_s.jpg?__scale=w:226,h:170&_sh=02809201a0" alt="動画" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">動画</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0309"> <a href="/atcl/contents/18/00385/00009/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00009/top_s.jpg?__scale=w:226,h:170&_sh=0a05706e01" alt="ビジネススキル" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">ビジネススキル</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0308"> <a href="/atcl/contents/18/00385/00008/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00008/top_s.jpg?__scale=w:226,h:170&_sh=03a06b0a03" alt="小売り・販売" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">小売り・販売</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0307"> <a href="/atcl/contents/18/00385/00007/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00007/top_s.jpg?__scale=w:226,h:170&_sh=074080f309" alt="データ活用・AI" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">データ活用・AI</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0306"> <a href="/atcl/contents/18/00385/00006/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00006/top_s.jpg?__scale=w:226,h:170&_sh=0170630c80" alt="広告・CM" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">広告・CM</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0305"> <a href="/atcl/contents/18/00385/00005/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00005/top_s.jpg?__scale=w:226,h:170&_sh=08f0550de0" alt="事業開発" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">事業開発</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0304"> <a href="/atcl/contents/18/00385/00004/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00004/top_s.jpg?__scale=w:226,h:170&_sh=03c01d0be0" alt="企画・開発" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">企画・開発</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0303"> <a href="/atcl/contents/18/00385/00003/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00003/top_s.jpg?__scale=w:226,h:170&_sh=0500901b08" alt="マーケティング上級" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">マーケティング上級</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0302"> <a href="/atcl/contents/18/00385/00002/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00002/top_s.jpg?__scale=w:226,h:170&_sh=0600fb08b0" alt="マーケティング中級" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">マーケティング中級</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0301"> <a href="/atcl/contents/18/00385/00001/?i_cid=nbpnxr_topcol_new" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00001/top_s.jpg?__scale=w:226,h:170&_sh=07104907a0" alt="マーケティング基礎" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">マーケティング基礎</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> </ul> <div class="standard-btn-box show-more-btn-box js-show-more-btn-box"> <button type="button" class="standard-btn js-show-more-btn"> <span class="standard-btn-text">もっと見る</span> <i class="icon-down-arrow"></i> </button> </div> </div> </div> </div> </section> <section class="l-col-section-main"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">マーケ初心者がまず読むべき基本の「キ」</span> </h2> </div> <div class="articles-list-box"> <ul class="articles-list-items is-col-3"> <li class="articles-list-item " > <a href="/atcl/contents/18/00807/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00807/nxr_s.jpg?__scale=w:226,h:170&_sh=0c406f0f90" alt="マーケティング1年目の集中講座" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">マーケティング1年目の集中講座</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00778/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00778/nxr_s.jpg?__scale=w:226,h:170&_sh=0430e60d50" alt="「ブランディング」の誤解" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">「ブランディング」の誤解</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00576/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00576/nxr_s.jpg?__scale=w:226,h:170&_sh=0ca0ae0ff0" alt="クイズで身に付く　デジタルマーケティング講座" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">クイズで身に付く　デジタルマーケティング講座</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00443/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00443/Marketing-Formula_s.jpg?__scale=w:226,h:170&_sh=0970301405" alt="覚えておきたいマーケティング計算式" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">覚えておきたいマーケティング計算式</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00304/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00304/xTrend_EnterImage_s.jpg?__scale=w:226,h:170&_sh=09e0a00840" alt="超図解・新しいマーケティング～5分でわかる「博報堂の流儀」～" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">超図解・新しいマーケティング～5分でわかる「博報堂の流儀」～</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00286/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00286/nxr_advisory_board_foresight_s.jpg?__scale=w:226,h:170&_sh=0210f105e0" alt="アドバイザリーボードの「先見」" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">アドバイザリーボードの「先見」</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> </ul> </div> </section> <section class="l-col-section-main"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">先輩マーケターに学ぶ！</span> </h2> </div> <div class="articles-list-box"> <ul class="articles-list-items is-col-3"> <li class="articles-list-item " > <a href="/atcl/contents/18/00808/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00808/nxr_s.jpg?__scale=w:226,h:170&_sh=0460640310" alt="失敗から学ぶ！達人マーケターの逆転法" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">失敗から学ぶ！達人マーケターの逆転法</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00782/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/nxr_s.jpg?__scale=w:226,h:170&_sh=06f0f40b60" alt="八塩圭子の話したくなるマーケティング" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">八塩圭子の話したくなるマーケティング</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00725/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00725/nxr_s.jpg?__scale=w:226,h:170&_sh=07406c0480" alt="できるクリエイターの仕事術" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">できるクリエイターの仕事術</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00704/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00704/nxr_s.jpg?__scale=w:226,h:170&_sh=05f05d0420" alt="「マーケの危機」今、再考すべきこと" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">「マーケの危機」今、再考すべきこと</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00698/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00698/nxr_s.jpg?__scale=w:226,h:170&_sh=0bb0cc0d50" alt="マーケター・オブ・ザ・イヤー2022" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">マーケター・オブ・ザ・イヤー2022</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00683/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00683/nxr_s.jpg?__scale=w:226,h:170&_sh=0d40cd0720" alt="今瀧健登の「Z世代マーケティング」" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">今瀧健登の「Z世代マーケティング」</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> </ul> </div> </section> <section class="l-col-section-main"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">マーケ最新トレンドをつかむ</span> </h2> </div> <div class="articles-list-box"> <ul class="articles-list-items is-col-3"> <li class="articles-list-item " > <a href="/atcl/contents/18/00823/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00823/nxr_s.jpg?__scale=w:226,h:170&_sh=0be0a705a0" alt="イラストで学ぶ最新マーケティング" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">イラストで学ぶ最新マーケティング</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00804/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00804/nxr_s.jpg?__scale=w:226,h:170&_sh=04803d02d0" alt="3分で学べる最新マーケティング" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">3分で学べる最新マーケティング</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00769/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/nxr_s.jpg?__scale=w:226,h:170&_sh=08308a0790" alt="「新・消費者」の研究" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">「新・消費者」の研究</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00737/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00737/nxr_s.jpg?__scale=w:226,h:170&_sh=0c40f00700" alt="データで深掘り！「ファンベース」" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">データで深掘り！「ファンベース」</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00722/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00722/nxr_s.jpg?__scale=w:226,h:170&_sh=0d50f0260c" alt="Zの次に来る「α世代」が知りたい" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">Zの次に来る「α世代」が知りたい</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00448/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00448/xT_trendmap_s.jpg?__scale=w:226,h:170&_sh=0fc05e040f" alt="技術、マーケ、消費の「トレンドマップ」" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">技術、マーケ、消費の「トレンドマップ」</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> </ul> </div> </section> <section class="l-col-section-main"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">SNSマーケを攻略せよ！</span> </h2> </div> <div class="articles-list-box"> <ul class="articles-list-items is-col-3"> <li class="articles-list-item " > <a href="/atcl/contents/18/00751/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00751/nxr_s.jpg?__scale=w:226,h:170&_sh=06002c07a0" alt="YouTubeマーケ完全マニュアル" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">YouTubeマーケ完全マニュアル</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00720/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00720/nxr_s.jpg?__scale=w:226,h:170&_sh=05a0a108d0" alt="ここがヘンだよTwitter広告運用" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">ここがヘンだよTwitter広告運用</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00714/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00714/nxr_s.jpg?__scale=w:226,h:170&_sh=0b10970f50" alt="「インスタ」フォロワー拡大大作戦！" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">「インスタ」フォロワー拡大大作戦！</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00639/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00639/nxr_s.jpg?__scale=w:226,h:170&_sh=0500580610" alt="「LINEのマーケティング活用」新常識" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">「LINEのマーケティング活用」新常識</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00597/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00597/nxr_s.jpg?__scale=w:226,h:170&_sh=0720a20ed0" alt="TikTokマーケティング" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">TikTokマーケティング</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/atcl/contents/18/00562/?i_cid=nbpnxr_topcol" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00562/nxr_s.jpg?__scale=w:226,h:170&_sh=08e0bf0a20" alt="Instagram広告最新活用" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title"></span> <div class="articles-panel-title-box"> <span class="articles-panel-title">Instagram広告最新活用</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> </ul> </div> </section> <section class="l-col-section-main"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">イベント</span> </h2> </div> <div class="articles-list-box"> <ul class="articles-list-items is-col-3"> <li class="articles-list-item " > <a href="/info/18/00006/00283/?i_cid=nbpnxr_top_event" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00283/nxr_s.jpg?__scale=w:226,h:170&_sh=0500f00c40" alt="【12/23開催セミナー】西口氏が語る、ブランディングを成功させる「3つの目的」理解／リアル交流会、オンライン視聴可" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <div class="articles-panel-title-box"> <span class="articles-panel-title">【12/23開催セミナー】西口氏が語る、ブランディングを成功させる「3つの目的」理解／リアル交流会、オンライン視聴可</span> <i class="icon-lock nxr_charge"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/info/18/00006/00282/?i_cid=nbpnxr_top_event" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00282/nxr_s.jpg?__scale=w:226,h:170&_sh=08f0ac01e0" alt="【大好評につき再開催！】マーケター必修！　生成AI実践ワークショップ　試しながら深く学べる「AI×マーケ＆商品企画」" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <div class="articles-panel-title-box"> <span class="articles-panel-title">【大好評につき再開催！】マーケター必修！　生成AI実践ワークショップ　試しながら深く学べる「AI×マーケ＆商品企画」</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> <li class="articles-list-item " > <a href="/info/18/00006/00284/?i_cid=nbpnxr_top_event" class="articles-panel-link is-col-3"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00284/nxr_s.jpg?__scale=w:226,h:170&_sh=0350570150" alt="【12月2～18日】大人気セミナーを期間限定で無料開放、「日経クロストレンド・カレッジフェス 2024」開催" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <div class="articles-panel-title-box"> <span class="articles-panel-title">【12月2～18日】大人気セミナーを期間限定で無料開放、「日経クロストレンド・カレッジフェス 2024」開催</span> <i class="icon-lock FREE"></i> </div> </div> </a> </li> </ul> <div class="standard-btn-box"> <a href="/atcl/contents/theme/?nxr_t=nxr_thm_event&i_cid=nbpnxr_top_event" class="standard-btn"> <span class="standard-btn-text">もっと見る</span> <i class="icon-right-arrow"></i> </a> </div> </div> </section> <section class="l-col-section-main"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">12月の注目特集</span> </h2> </div> <div class="section-feature-img-wrap"> <div class="section-feature-img-box"> <a href="/info/notice/?i_cid=nbpnxr_top_featured" class="feature-img-link"> <figure class="feature-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="772" height="252" data-src="https://cdn-xtrend.nikkei.com/images/2021/yokoku/top_pc_1120.png?__scale=w:772,h:252,q:70&_sh=0930e90e70" alt="12月の注目特集" class="lazyload feature-img" /></figure> </a> <div class="feature-img-bottom"> <div class="feature-img-cnt"> <p class="feature-img-text">マーケティングがわかる、消費が見える　日経クロストレンド<br>有料会員登録で毎月200の新着記事とアーカイブが読み放題！</p> <a href="/navi/support/about.html?i_cid=nbpnxr_top_featured" class="feature-img-cnt-link"> <i class="icon-right-arrow"></i> <span class="feature-img-cnt-link-text">日経クロストレンドとは</span> </a> </div> <div class="standard-btn-box"> <a href="/navi/support/subsc.html" class="standard-btn is-cv" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> <i class="icon-right-arrow"></i> </a> </div> </div> </div> </div> </section> <section class="l-col-section-main "> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">あなたにお薦め</span> </h2> </div> <div id="cx_recommend_top" class="articles-list-box" data-exclude="https%3A%2F%2Fxtrend.nikkei.com%2Fatcl%2Fcontents%2F18%2F00831%2F00018%2F"> <ul class="articles-list-items is-col-3"> <li class="articles-list-item hensei"> <a href="/atcl/contents/18/00831/00018/?i_cid=nbpnxr_top_cxense" class="articles-panel-link is-col-3" data-atlas-trackable="recommend"> <figure class="articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="170" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00831/00018/nxr_s.jpg?__scale=w:226,h:170&_sh=0bd0e90ab0" alt="【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは" class="lazyload articles-panel-img" /></figure> <div class="articles-panel-cnt"> <span class="articles-panel-parent-title">【マンガ】黒鳥ひなのマーケティングファイル</span> <div class="articles-panel-title-box"> <span class="articles-panel-title">【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは</span> <i class="icon-lock nxr"></i> </div> </div> </a> </li> <li class="articles-list-item ad"> <div id="div-gpt-ad-infeed_leaf_01"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_leaf_01'); }); </script> </div> </li> <li class="articles-list-item ad"> <div id="div-gpt-ad-infeed_leaf_02"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_leaf_02'); }); </script> </div> </li> <li class="articles-list-item ad"> <div id="div-gpt-ad-infeed_leaf_03"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_leaf_03'); }); </script> </div> </li> <li class="articles-list-item ad"> <div id="div-gpt-ad-infeed_leaf_04"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-infeed_leaf_04'); }); </script> </div> </li> </ul> </div> <div id="TempPianoRecsAtclBottom"></div> <div class="standard-btn-box"> <a href="/atcl/contents/recommend/?i_cid=nbpnxr_top_cxense" class="standard-btn"> <span class="standard-btn-text">もっと見る</span> <i class="icon-right-arrow"></i> </a> </div> </section><section class="l-col-section-main"> <div class="section-magazine-box"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">デジタル雑誌</span> </h2> </div> <ul class="section-magazine-items"> <li class="section-magazine-item"> <a href="/atcl/viewer/nxr/18/00089/?i_cid=nbpnxr_top_edition" class="section-magazine-link"> <figure class="section-magazine-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="215" height="287" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/nxr/18/00089/_typical-image.jpg?__scale=w:215,h:287&_sh=0eb0990290" alt="アプリマーケ3.0 最高のCX開発法" class="lazyload section-magazine-img" /></figure> <span class="section-magazine-link-date">2024年12月号</span> <span class="section-magazine-link-title"> 日経クロストレンド</span> </a> </li> <li class="section-magazine-item"> <a href="/atcl/viewer/nd/18/00120/?i_cid=nbpnxr_top_edition" class="section-magazine-link"> <figure class="section-magazine-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="215" height="287" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/nd/18/00120/_typical-image.jpg?__scale=w:215,h:287&_sh=0300ca04d0" alt="BtoBブランディングのリアル" class="lazyload section-magazine-img" /></figure> <span class="section-magazine-link-date">2024年12月号</span> <span class="section-magazine-link-title"> 日経デザイン</span> </a> </li> <li class="section-magazine-item"> <a href="/atcl/viewer/tre/18/00105/?i_cid=nbpnxr_top_edition" class="section-magazine-link"> <figure class="section-magazine-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="215" height="287" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/tre/18/00105/_typical-image.jpg?__scale=w:215,h:287&_sh=0f001d0290" alt="2025ヒット予測100" class="lazyload section-magazine-img" /></figure> <span class="section-magazine-link-date">2024年12月号</span> <span class="section-magazine-link-title"> 日経トレンディ</span> </a> </li> </ul> <div class="standard-btn-box is-large"> <a href="/atcl/viewer/?i_cid=nbpnxr_top_edition" class="standard-btn"> <span class="standard-btn-text">もっと見る</span> <i class="icon-right-arrow"></i> </a> </div> </div> </section> </div> <aside class="l-col-side"> <section class="l-col-section-side"> </section> <section class="l-col-section-side"> <div class="ad-rectangle-boxad-rectangle-first"> <div id="div-gpt-ad-rectangle1"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-rectangle1'); }); </script> </div></div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">有料会員記事ランキング</span> </h2> </div> <div class="section-tab-box js-tab"> <div class="section-tab-btn-box"> <ul class="section-tab-btn-items"> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn is-active" data-tab-id="panel010"> <span class="section-tab-btn-text">現在</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel011"> <span class="section-tab-btn-text">昨日</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel012"> <span class="section-tab-btn-text">週間</span> </button> </li> </ul> </div> <div class="section-tab-cnt-box"> <ul class="section-tab-cnt-items"> <li id="panel010" class="section-tab-cnt-item js-tab-cnt is-active"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00007/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0605508e0c" alt="ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00008/00128/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">CMフォーカス</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「AQUOS」CMに松田優作　成功に重要なのは「対象へのリスペクト」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00008/00128/nxr_s.jpg?__scale=w:80,h:60&_sh=0290380b30" alt="「AQUOS」CMに松田優作　成功に重要なのは「対象へのリスペクト」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00958/00031/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">ピックアップ！　業界別おすすめ記事</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00958/00031/nxr_s.jpg?__scale=w:80,h:60&_sh=0d60f10d80" alt="1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00008/00127/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">CMフォーカス</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">松田優作起用のシャープ・スマホCM　ユーザー若返り販売台数3倍に</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00008/00127/nxr_s.jpg?__scale=w:80,h:60&_sh=01303a0ab0" alt="松田優作起用のシャープ・スマホCM　ユーザー若返り販売台数3倍に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00831/00018/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">【マンガ】黒鳥ひなのマーケティングファイル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00831/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=010cb09804" alt="【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00011/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">王者LINE超えの威力　入力ミスも相手に送る新星アプリの正体</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=02e01609d0" alt="王者LINE超えの威力　入力ミスも相手に送る新星アプリの正体" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00004/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">会計ソフトの弥生　WebのPV倍増、ブランディングでUI／UX改善</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0f7080230e" alt="会計ソフトの弥生　WebのPV倍増、ブランディングでUI／UX改善" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00003/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ド派手なコンテナが世界に衝撃　強烈BtoBブランディングの背景に危機感</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30f00720" alt="ド派手なコンテナが世界に衝撃　強烈BtoBブランディングの背景に危機感" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01052/00010/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">「ドンキ」の“非常識”マネジメント</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">商品の命運は顧客が握る　どこまでも広がるドンキの「権限委譲」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01052/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0bb0a20" alt="商品の命運は顧客が握る　どこまでも広がるドンキの「権限委譲」" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel011" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01584/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01584/nxr_s.jpg?__scale=w:80,h:60&_sh=07c0670fe0" alt="ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01052/00010/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">「ドンキ」の“非常識”マネジメント</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">商品の命運は顧客が握る　どこまでも広がるドンキの「権限委譲」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01052/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0bb0a20" alt="商品の命運は顧客が握る　どこまでも広がるドンキの「権限委譲」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01580/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">大阪DIYショップの異色マーケ戦略　本気カフェ、17のECサイト運営…</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01580/nxr_s.jpg?__scale=w:80,h:60&_sh=01e0760a60" alt="大阪DIYショップの異色マーケ戦略　本気カフェ、17のECサイト運営…" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00008/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">三井化学の研究者たちの「部活」が、社内外を巻き込む共創の場に</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0f40270e50" alt="三井化学の研究者たちの「部活」が、社内外を巻き込む共創の場に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00486/00012/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">若手マーケターが経営層に直撃「DXと人」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">モスバーガーは顧客体験をどう改善？　DXを浸透させるアナログな工夫</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00486/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=0c705b0d80" alt="モスバーガーは顧客体験をどう改善？　DXを浸透させるアナログな工夫" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00017/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">荷物は先にロッカー発、ホテル行き　「手ぶら観光」の新スタイル</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00017/nxr_s.jpg?__scale=w:80,h:60&_sh=02b07207f0" alt="荷物は先にロッカー発、ホテル行き　「手ぶら観光」の新スタイル" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00015/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ピックルボールが生涯スポーツの筆頭に？　TBSや三井不動産も参入</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00015/nxr_s.jpg?__scale=w:80,h:60&_sh=0f504a02b0" alt="ピックルボールが生涯スポーツの筆頭に？　TBSや三井不動産も参入" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/seminar/19/00069/00001/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">コカ・コーラアプリでCRM大変革</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">コカ・コーラ、アプリ起点のCRM大変革　成長戦略と継続利用の秘策</span> <i class="icon-lock nxr_charge_seminar"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/seminar/19/00069/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0b709b0e40" alt="コカ・コーラ、アプリ起点のCRM大変革　成長戦略と継続利用の秘策" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel012" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00006/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0710580cc0" alt="社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01582/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">“平成のカッコイイ”が復権？　令和男子の事実　メンズトレンド大賞2024</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01582/nxr_s.jpg?__scale=w:80,h:60&_sh=091060bf05" alt="“平成のカッコイイ”が復権？　令和男子の事実　メンズトレンド大賞2024" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01080/00005/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】ロイヤルティープログラム構築術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ポイントプログラム「以前」の問題　顧客コミュニケーションが持つ4つの役割</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01080/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=08b05601a0" alt="ポイントプログラム「以前」の問題　顧客コミュニケーションが持つ4つの役割" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00977/00021/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">凄腕マーケターが「クロトレ」を斬る</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ブランディングの正しい成果指標　「パーパス」の売り上げ貢献は限定的</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00977/00021/nxr_s.jpg?__scale=w:80,h:60&_sh=03d01e0c20" alt="ブランディングの正しい成果指標　「パーパス」の売り上げ貢献は限定的" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01084/00001/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">Pontaデータで考証「消費者のココロ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01084/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0e10d40" alt="アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00486/00012/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">若手マーケターが経営層に直撃「DXと人」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">モスバーガーは顧客体験をどう改善？　DXを浸透させるアナログな工夫</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00486/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=0c705b0d80" alt="モスバーガーは顧客体験をどう改善？　DXを浸透させるアナログな工夫" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00003/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ド派手なコンテナが世界に衝撃　強烈BtoBブランディングの背景に危機感</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30f00720" alt="ド派手なコンテナが世界に衝撃　強烈BtoBブランディングの背景に危機感" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> </ul> </div> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_y" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">人気記事ランキング</span> </h2> </div> <div class="section-tab-box js-tab"> <div class="section-tab-btn-box"> <ul class="section-tab-btn-items"> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn is-active" data-tab-id="panel000"> <span class="section-tab-btn-text">現在</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel001"> <span class="section-tab-btn-text">昨日</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel002"> <span class="section-tab-btn-text">週間</span> </button> </li> </ul> </div> <div class="section-tab-cnt-box"> <ul class="section-tab-cnt-items"> <li id="panel000" class="section-tab-cnt-item js-tab-cnt is-active"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発！ NEWS＆TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00007/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0605508e0c" alt="ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00019/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">任天堂はファンをどう熱狂させる？　Nintendo Switch後継機の姿を予測</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00019/nxr_s.jpg?__scale=w:80,h:60&_sh=06801308a0" alt="任天堂はファンをどう熱狂させる？　Nintendo Switch後継機の姿を予測" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=02f0b70a40" alt="3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00008/00127/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">CMフォーカス</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">松田優作起用のシャープ・スマホCM　ユーザー若返り販売台数3倍に</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00008/00127/nxr_s.jpg?__scale=w:80,h:60&_sh=01303a0ab0" alt="松田優作起用のシャープ・スマホCM　ユーザー若返り販売台数3倍に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00831/00018/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">【マンガ】黒鳥ひなのマーケティングファイル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00831/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=010cb09804" alt="【マンガ】2025年ヒット予測ランキング　5つの消費トレンドとは" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00958/00031/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">ピックアップ！　業界別おすすめ記事</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00958/00031/nxr_s.jpg?__scale=w:80,h:60&_sh=0d60f10d80" alt="1位は「『スキップされない広告』驚異の平均再生300万回超　大企業が軒並み出稿」【広告・宣伝】お薦め記事10選" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel001" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00008/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">三井化学の研究者たちの「部活」が、社内外を巻き込む共創の場に</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0f40270e50" alt="三井化学の研究者たちの「部活」が、社内外を巻き込む共創の場に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/watch/00013/02535/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">究極の使い倒せるSUV「ランクル250」　トヨタ、原点回帰戦略大当たり</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02535/nxr_s.jpg?__scale=w:80,h:60&_sh=0590ab0be0" alt="究極の使い倒せるSUV「ランクル250」　トヨタ、原点回帰戦略大当たり" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00004/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">会計ソフトの弥生　WebのPV倍増、ブランディングでUI／UX改善</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0f7080230e" alt="会計ソフトの弥生　WebのPV倍増、ブランディングでUI／UX改善" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01584/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01584/nxr_s.jpg?__scale=w:80,h:60&_sh=07c0670fe0" alt="ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01052/00010/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">「ドンキ」の“非常識”マネジメント</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">商品の命運は顧客が握る　どこまでも広がるドンキの「権限委譲」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01052/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0bb0a20" alt="商品の命運は顧客が握る　どこまでも広がるドンキの「権限委譲」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01580/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">大阪DIYショップの異色マーケ戦略　本気カフェ、17のECサイト運営…</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01580/nxr_s.jpg?__scale=w:80,h:60&_sh=01e0760a60" alt="大阪DIYショップの異色マーケ戦略　本気カフェ、17のECサイト運営…" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発！ NEWS＆TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=02f0b70a40" alt="3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel002" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=02f0b70a40" alt="3年で店舗数が10分の1に　ワタミ本社の「から揚げの天才」も閉店" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00589/00171/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」　Pick Up！</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ダイエット界激震、常識を破壊する即食バーがコンビニで売られる日</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00171/nxr_s.jpg?__scale=w:80,h:60&_sh=0180ec0901" alt="ダイエット界激震、常識を破壊する即食バーがコンビニで売られる日" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00003/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ド派手なコンテナが世界に衝撃　強烈BtoBブランディングの背景に危機感</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30f00720" alt="ド派手なコンテナが世界に衝撃　強烈BtoBブランディングの背景に危機感" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01085/00001/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">2024年ヒット商品ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2024年「ヒット商品ベスト30」　この1年でよく売れたもの大集合</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01085/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=01c09a0320" alt="2024年「ヒット商品ベスト30」　この1年でよく売れたもの大集合" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00006/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0710580cc0" alt="社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発！ NEWS＆TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> </ul> </div> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking" class="section-more-link" data-atlas-trackable="ranking"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side"> <div class="side-sticky-box js-sticky-box" style="height: 2000px;"> <div class="side-sticky-cnt js-sticky"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">お薦め情報[PR]</span> </h2> </div> <div class="side-articles-list-box"> <div class="ad-recommend"> <ul> <li> <div id="div-gpt-ad-pickup_01"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_01'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_02"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_02'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_03"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_03'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_04"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_04'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_05"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_05'); }); </script> </div> </li></ul> </div> </div> </div> </div> </section> <section class="l-col-section-side"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">デジタル雑誌</span> </h2> </div> <div class="side-articles-list-box"> <ul class="side-articles-list-items is-magazine"> <li class="side-articles-list-item"> <a href="/atcl/viewer/nxr/18/00089/?i_cid=nbpnxr_right_edition" class="side-articles-panel-link is-magazine"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">2024年12月号</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">日経クロストレンド</span> <span class="side-articles-panel-text">アプリマーケ3.0 最高のCX開発法</span> </div> </div> <figure class="section-magazine-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/nxr/18/00089/_typical-image.jpg?__scale=w:60,h:80&_sh=0fb0e005b0" alt="アプリマーケ3.0 最高のCX開発法" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/atcl/viewer/nd/18/00120/?i_cid=nbpnxr_right_edition" class="side-articles-panel-link is-magazine"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">2024年12月号</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">日経デザイン</span> <span class="side-articles-panel-text">BtoBブランディングのリアル</span> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/nd/18/00120/_typical-image.jpg?__scale=w:60,h:80&_sh=0200580b30" alt="BtoBブランディングのリアル" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/atcl/viewer/tre/18/00105/?i_cid=nbpnxr_right_edition" class="side-articles-panel-link is-magazine"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">2024年12月号</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">日経トレンディ</span> <span class="side-articles-panel-text">2025ヒット予測100</span> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/tre/18/00105/_typical-image.jpg?__scale=w:60,h:80&_sh=0e90b10ee0" alt="2025ヒット予測100" class="lazyload side-articles-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box is-magazine"> <a href="/atcl/viewer/?i_cid=nbpnxr_right_edition" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">人気特集・連載ランキング</span> </h2> </div> <div class="ranking-list-box"> <ul class="ranking-list-items is-magazine"> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「新・消費者」の研究</span> <span class="ranking-panel-info">全15回</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/parent.jpg?__scale=w:60,h:80&_sh=0550110ac0" alt="「新・消費者」の研究" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00947/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「日経デザイン」発！ NEWS＆TREND</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/parent.jpg?__scale=w:60,h:80&_sh=01a0e00720" alt="「日経デザイン」発！ NEWS＆TREND" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2025年ヒット予測ベスト30</span> <span class="ranking-panel-info">全29回</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/parent.jpg?__scale=w:60,h:80&_sh=05b0ac0830" alt="2025年ヒット予測ベスト30" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">八塩圭子の話したくなるマーケティング</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/parent.jpg?__scale=w:60,h:80&_sh=0aa0fd0b70" alt="八塩圭子の話したくなるマーケティング" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00831/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【マンガ】黒鳥ひなのマーケティングファイル</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00831/parent.jpg?__scale=w:60,h:80&_sh=08c0ce0530" alt="【マンガ】黒鳥ひなのマーケティングファイル" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box is-magazine"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_o" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">クリップランキング</span> </h2> </div> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01081/00001/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力　トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">キリンNo.1営業の秘技「3つのルール」　取引先社長が涙した提案力</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0250450680" alt="キリンNo.1営業の秘技「3つのルール」　取引先社長が涙した提案力" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01081/00003/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力　トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">クレディセゾン「新富裕層」営業の極意　1000人商談で導いた「19×10の法則」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0a50470c0d" alt="クレディセゾン「新富裕層」営業の極意　1000人商談で導いた「19×10の法則」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01081/00006/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力　トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">新規事業の「ひとり営業」、3つの成功法則　スタートアップ成長請負人が指南</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=090e804c02" alt="新規事業の「ひとり営業」、3つの成功法則　スタートアップ成長請負人が指南" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00448/00016/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">技術、マーケ、消費の「トレンドマップ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【独自調査】24年下半期「今後伸びるビジネス」ランキング　急成長1位は？</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00448/00016/nxr_s.jpg?__scale=w:80,h:60&_sh=0530ef04d0" alt="【独自調査】24年下半期「今後伸びるビジネス」ランキング　急成長1位は？" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_c" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">事例データベース</span> </h2> </div> <div class="side-lead-box"> <p class="side-lead-text">タグ検索で、データベースから先進事例を探せます。</p> </div> <div class="side-tags-box"> <a href="/atcl/search/?nxr_e=B0001%E7%B5%8C%E5%96%B6,A0131%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E4%BE%A1%E5%80%A4%E5%90%91%E4%B8%8A&acd_open_flg=1&i_cid=nbpnxr_right_database" class="side-tags-link"> <span class="side-tags-link-tag"><i class="icon-tag-sharp"></i>経営</span> <i class="icon-and"></i> <span class="side-tags-link-tag"><i class="icon-tag-sharp"></i>ブランド価値向上</span> <span class="side-tags-link-text">の事例</span> </a> </div> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item "> <a href="/atcl/contents/18/01076/00004/?i_cid=nbpnxr_right_database" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">会計ソフトの弥生　WebのPV倍増、ブランディングでUI／UX改善</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0f7080230e" alt="会計ソフトの弥生　WebのPV倍増、ブランディングでUI／UX改善" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item "> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_database" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item "> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_right_database" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発！ NEWS＆TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item "> <a href="/atcl/contents/18/01076/00009/?i_cid=nbpnxr_right_database" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">断面が三角形の高級ボールペン　自動車部品デザインから発想</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=01a0fa0130" alt="断面が三角形の高級ボールペン　自動車部品デザインから発想" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item "> <a href="/atcl/contents/18/01076/00007/?i_cid=nbpnxr_right_database" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0605508e0c" alt="ビームスとコラボ　台車メーカーのリブランディング成功「4ステップ」" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/search/?nxr_e=B0001%E7%B5%8C%E5%96%B6,A0131%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E4%BE%A1%E5%80%A4%E5%90%91%E4%B8%8A&acd_open_flg=1&i_cid=nbpnxr_right_database" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <?xml version=\"1.0\" encoding=\"utf-8\"?> <doc> <TagName><![CDATA[LTV向上]]></TagName> <TagValue><![CDATA[A0151LTV向上]]></TagValue> <Atcls> <Atcl> <UniqContentsId><![CDATA[0000AtTL]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[独自調査で判明、「今後伸びるビジネス」は？　22年上半期ランキング]]></Title> <Description><![CDATA[日経クロストレンドは、マーケティング、テクノロジー、消費トレンドの3分野の最新潮流を把握すべく、最新の「トレンドマップ 2022上半期」を作成した。注目の全85キーワードを「将来性」と「現時点での経済インパクト」の2軸でマッピング、前回調査から急浮上したキーワードをランキング化した。そこから見えた新潮流とは？]]></Description> <ParentTitle><![CDATA[技術、マーケ、消費の「トレンドマップ」]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00448/00005/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1651780680000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AtU2]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[楽天市場で1位を連発する謎のショップ　中小店舗の勝ち方とは]]></Title> <Description><![CDATA[楽天市場のジャンル別売れ筋人気ランキングで1位を連発する、謎のネット通販の店（ネットショップ）がある。おかだ（広島市中区）が運営し、レディースファッションを扱う「heelandtoe my precious pages（ヒールアンドトゥマイプレシャスページズ）」だ。セールに頼らず、商品単価は大半が1万円以上と決して安くはない。3億点以上が出品されているという楽天市場で、なぜそこまで売れるのか――。中小店舗がネット通販で勝ち抜く秘訣を探った。]]></Description> <ParentTitle><![CDATA[インサイド]]></ParentTitle> <Url><![CDATA[/atcl/contents/casestudy/00012/00887/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1651003200000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AswZ]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[価格3倍にしたのに爆売れの切り餅　リブランディング成功の秘密]]></Title> <Description><![CDATA[リブランディングからわずか2日で、過去最高の年間売り上げを達成した切り餅がある。高級切り餅「THE OMOCHI」だ。さらに同ブランドの共同発案者で、高付加価値食品のプロデュースを行うdot science（東京・中央）が手掛ける、「成分分析ブランディング」で商品を分析。やわらかさや口どけのよさで、市販品をはるかに上回る結果が出た。以来さらなる人気を集めている。]]></Description> <ParentTitle><![CDATA[インサイド]]></ParentTitle> <Url><![CDATA[/atcl/contents/casestudy/00012/00875/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1649880000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Au9a]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[LINE活用に5つの新常識　「友だち」数を追うのはやめよ]]></Title> <Description><![CDATA[「LINE」は事業領域を広げ、今や9000万人が利用するコミュニケーションのインフラへと成長した。そのLINE上で提供されるマーケティングサービスも大きく進化し、マーケティング活用の“常識”も変化してきた。本特集ではLINEマーケティング支援の専門家や先進企業の事例から「5つの新常識」を導きだした。]]></Description> <ParentTitle><![CDATA[「LINEのマーケティング活用」新常識]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00639/00001/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1652039940000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Aslk]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[ビームスの新型ECはなぜ一覧性が悪いのか　第3のマーケ手法とは]]></Title> <Description><![CDATA[企業内に“個人商店”をつくるという斬新なECサイトを、セレクトショップ大手のビームス（東京・渋谷）が立ち上げた。企業内の個人が消費者と直接コミュニケーションを取り、まさにリアルの個店のような温かいコミュニティーづくりを目指す。新型ECが生まれた背景を探っていくと、次の時代の小売りビジネスやECの形が見えてきた。]]></Description> <ParentTitle><![CDATA[インサイド]]></ParentTitle> <Url><![CDATA[/atcl/contents/casestudy/00012/00873/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1650312000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AtT0]]></UniqContentsId> <AuthId><![CDATA[nxr]]></AuthId> <Title><![CDATA[InstagramでZ世代が“保存”したくなる2つのコツ　Z世代が解説]]></Title> <Description><![CDATA[Z世代を中心に、総フォロワー87万人を超える女性向けメディア、Sucle（シュクレ）。運営するFinT（東京・目黒）のSucle編集部では、毎週Instagram上で起きているトレンドや、自社で投稿した記事に関しての分析を行い、社内でリポートとして共有している。本連載は、その社内向けのリポートを再編集し、InstagramにおけるZ世代のトレンドや受ける投稿の傾向について、Sucle編集部のZ世代自らが届ける。連載第1回は、Instagramで見るべき指標について、Sucle編集部の三浦玲央奈さんがリポート。]]></Description> <ParentTitle><![CDATA[Z世代発　SNSトレンドリポート]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00627/00001/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1650571200000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AuHn]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[東急ストアがアプリ終了しLINE強化　失敗乗り越え来店頻度1.4倍]]></Title> <Description><![CDATA[東急はスーパーマーケット「東急ストア」のスマホアプリを2022年7月末に終了する方針。LINE公式アカウントは開設1年でアプリ利用者の2倍以上の登録者が集まった。メッセージの開封率はメールの3倍以上と規模、反応率ともに大幅に効果が出ている。このことからアプリの終了を決め、LINEを軸に据えた新CRM戦略へとかじを切った。]]></Description> <ParentTitle><![CDATA[「LINEのマーケティング活用」新常識]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00639/00004/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1652212800000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Au9c]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[LINEメッセージ配信の鉄則　必ず成果が出る「設計図」を公開]]></Title> <Description><![CDATA[従来は「友だち」を集め、一斉にメッセージを配信するマスメディア的な活用法が一般的だった。しかし、それは今や昔。メッセージ配信や広告活用でも、LINEならではの新常識が生まれている。第1回では5つの新常識のうち2つについて解説した。特集の第2回では残る3つを学んでいこう。]]></Description> <ParentTitle><![CDATA[「LINEのマーケティング活用」新常識]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00639/00002/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1652040000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AsyT]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[なぜABテストは成果が出ないのか？　実行すべきは「前後比較」]]></Title> <Description><![CDATA[マーケティングのデジタル活用は当たり前となり、DX（デジタルトランスフォーメーション）の手段はいくつもある。だが、ツールの使い方を誤れば「落とし穴」が待っている。着実な成果をどう出すか。今回はWebサイトのABテストについて、デジタルマーケティングの専門家、垣内勇威氏が解説する。]]></Description> <ParentTitle><![CDATA[続・マーケティングDXの落とし穴]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00626/00001/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1650312000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Ashn]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[人気D2Cに学ぶ「売らない店」の作り方　3つのポイントで事業設計]]></Title> <Description><![CDATA[女性向けアパレル D2Cブランド「SOÉJU（ソージュ）」を展開するモデラート（東京・渋谷）は、2018年のブランド創設時から「売らない店」を東京・渋谷に展開してきた。オーダーメイドスーツのFABRIC TOKYO（東京・渋谷）は事業拡大に実店舗が欠かせないと判断し、採寸を目的とした店舗の展開に踏み切った。先駆者の取材から導き出した3つのポイントで、売らない店のつくりかたを学ぶ。]]></Description> <ParentTitle><![CDATA[「売らない店舗」は売れるのか？]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00618/00008/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1649707200000]]></PublishFrom> </Atcl> </Atcls> </doc> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">タグランキング</span> </h2> </div> <div class="side-lead-box"> <p class="side-lead-text">いま多く検索されているタグと、そのタグの人気記事です。</p> </div> <div class="side-tags-box"> <a href="/atcl/contents/theme/?nxr_e=A0131%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E4%BE%A1%E5%80%A4%E5%90%91%E4%B8%8A&i_cid=nbpnxr_right_ranking_t" class="side-tags-link"> <span class="side-tags-link-tag"><i class="icon-tag-sharp"></i>ブランド価値向上</span> <span class="side-tags-link-text">の人気記事</span> </a> </div> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00003/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ローソン、PBパッケージ刷新の大炎上で得た教訓　絶対やってはいけない2つのこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=07804603c0" alt="ローソン、PBパッケージ刷新の大炎上で得た教訓　絶対やってはいけない2つのこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00006/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0710580cc0" alt="社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00001/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">失敗しない「リブランディング」　本当に変えるべきは何か、2つのチャート分析</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0130a00" alt="失敗しない「リブランディング」　本当に変えるべきは何か、2つのチャート分析" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01575/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜ視察が絶えないのか　長野発、謎のコンビニ「わざマート」の斬新戦略</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01575/nxr_s.jpg?__scale=w:80,h:60&_sh=0460760160" alt="なぜ視察が絶えないのか　長野発、謎のコンビニ「わざマート」の斬新戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00008/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家の弱点だった焼き菓子が売上1.8倍　救ったのは「ペコちゃん」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0d903a0" alt="不二家の弱点だった焼き菓子が売上1.8倍　救ったのは「ペコちゃん」" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_t" class="section-more-link" data-atlas-trackable="ranking"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side"> <div class="side-articles-list-box"> <ul class="side-articles-list-items"> <li class="side-articles-list-item"> <a href="/navi/redirect/00238/?i_cid=nbpnxr_right_notice2_01" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">チームで使う、日経の本</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">「日経BP Insight 」にデジタル書籍を搭載</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00238/nxr_s.jpg?__scale=w:80,h:60&_sh=0d70560280" alt="「日経BP Insight 」にデジタル書籍を搭載" class="lazyload side-articles-panel-img" /></figure> </a> </li> </ul> </div> </section> <section class="l-col-section-side"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">動画セミナー</span> </h2> </div> <div class="side-articles-col-2-box"> <ul class="side-articles-col-2-items"> <li class="side-articles-col-2-item"> <a href="/atcl/seminar/19/00065/00001/?i_cid=nbpnxr_right_movie" class="side-articles-col-2-link"> <figure class="side-articles-col-2-img-box"> <span class="side-articles-col-2-icon-box"> <i class="img-icon-video"></i> </span> <img src="/images/2021/common/loading_1_1.gif" width="140" height="79" data-src="https://cdn-xtrend.nikkei.com/atcl/seminar/19/00065/00001/nxr_m.jpg?__scale=w:140,h:79&_sh=03207e0d90" alt="カンヌライオンズ2024超速報告会　マーケターが注目すべき理由" class="lazyload side-articles-col-2-img" /></figure> <div class="side-articles-col-2-cnt"> <span class="side-articles-col-2-parent-title">カンヌライオンズ2024超速報告会</span> <div class="side-articles-col-2-title-box"> <span class="side-articles-col-2-title">カンヌライオンズ2024超速報告会　マーケターが注目すべき理由</span> <i class="icon-lock nxr_charge_seminar"></i> </div> </div> </a> </li> <li class="side-articles-col-2-item"> <a href="/atcl/seminar/19/00063/00001/?i_cid=nbpnxr_right_movie" class="side-articles-col-2-link"> <figure class="side-articles-col-2-img-box"> <span class="side-articles-col-2-icon-box"> <i class="img-icon-video"></i> </span> <img src="/images/2021/common/loading_1_1.gif" width="140" height="79" data-src="https://cdn-xtrend.nikkei.com/atcl/seminar/19/00063/00001/nxr_m.jpg?__scale=w:140,h:79&_sh=05c0cd0110" alt="「ファンの力」でマーケを進化、カルビーの顧客幸福度が高い理由" class="lazyload side-articles-col-2-img" /></figure> <div class="side-articles-col-2-cnt"> <span class="side-articles-col-2-parent-title">顧客幸福度No1のカルビーに学ぶCX</span> <div class="side-articles-col-2-title-box"> <span class="side-articles-col-2-title">「ファンの力」でマーケを進化、カルビーの顧客幸福度が高い理由</span> <i class="icon-lock nxr_charge_seminar"></i> </div> </div> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/seminar/?i_cid=nbpnxr_right_movie" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side"> <div class="ad-rectangle-boxad-rectangle-second"> <div id="div-gpt-ad-rectangle2"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-rectangle2'); }); </script> </div></div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text"><em class="side-title-emphasis">マーケ担当</em>が読んだランキング</span> </h2> </div> <div class="side-lead-box"> <p class="side-lead-text">企画・調査・マーケティング担当者が読んだ人気記事です。</p> </div> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item is-top is-first"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item is-top is-second"> <a href="/atcl/contents/18/01084/00001/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">Pontaデータで考証「消費者のココロ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01084/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0e10d40" alt="アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item is-top is-third"> <a href="/atcl/contents/18/01081/00004/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力　トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">関東で突如「お好み焼き粉」爆売れのなぜ　裏に日清製粉流「信頼営業」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0400c00fc0" alt="関東で突如「お好み焼き粉」爆売れのなぜ　裏に日清製粉流「信頼営業」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01578/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01578/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0e90220" alt="「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_m" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">日経電子版ランキング</span> </h2> </div> <div class="ranking-list-box"> <ul class="ranking-list-items is-img-lock"> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGXZQOUB292PC0Z21C24A1000000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">宝飾品TASAKIを買収、投資ファンド2社　1000億円規模</span> <i class="icon-outbound"></i> </div> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGXZQOUA29A6H0Z21C24A1000000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">退職金課税の改正見送り　政府・与党、負担増の議論回避</span> <i class="icon-outbound"></i> </div> </div> <div class="ranking-panel-lock-box"> <i class="icon-lock"></i> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGXZQOGR290PE0Z21C24A1000000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日英伊の次期戦闘機、サウジ参画へ調整　資金力に期待</span> <i class="icon-outbound"></i> </div> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGXZQOCC199PQ0Z11C24A1000000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">東京都、25年10月から第1子保育料無償化　都道府県で初</span> <i class="icon-outbound"></i> </div> </div> <div class="ranking-panel-lock-box"> <i class="icon-lock"></i> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGXZQOUB284GV0Y4A121C2000000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">東京マンション価格、世界最大の上昇率　オフィス賃料も</span> <i class="icon-outbound"></i> </div> </div> <div class="ranking-panel-lock-box"> <i class="icon-lock"></i> </div> </a> </li> </ul> </div> </section> <section class="l-col-section-side"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">未来消費カレンダー</span> </h2> </div> <div class="side-lead-box"> <p class="side-lead-text">新着18 件／現在6,715 件</p> </div> <div class="side-calendar-box"> <div class="side-calendar"> <div class="side-calendar-results"> <div class="side-calendar-results-inner"> <a href="/atcl/calendar/future/?i_cid=nbpnxr_right_calendar" class="side-calendar-link"> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 11/30</div> <div class="side-calendar-article-title">「ビクターロック祭り2024」開催</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 11/30</div> <div class="side-calendar-article-title">東京都、緑に親しみ、育むきっかけを創出するイベント開催</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/01</div> <div class="side-calendar-article-title">オリックス不動産、温泉旅館「熱海・伊豆山佳ら久」を開業</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/01</div> <div class="side-calendar-article-title">NEXCO中日本、E1A 新東名清水 PA（上り）の駐車マスを増設</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/01</div> <div class="side-calendar-article-title">PASMO協議会とコンカーなど、旅費精算の有償サービスを提供開始</div> </div> </article> </div> </a> </div> </div> </div> </div> <div class="section-more-link-box"> <a href="/atcl/calendar/future/?i_cid=nbpnxr_right_calendar" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </section> <section class="l-col-section-side"> <div class="side-mypage-box"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">マイページ</span> </h2> </div> <div class="side-mypage-cnt"> <div class="side-lead-box"> <p class="side-lead-text">フォローしたタグ・連載・著者の最新記事を一覧できます。</p> </div> <div class="standard-btn-box"> <a href="/mypage/update/series.html?i_cid=nbpnxr_right_mypage" class="standard-btn is-side-mypage"> <i class="icon-user"></i> <span class="standard-btn-text">マイページを確認する</span> </a> </div> </div> </div> </section> <section class="l-col-section-side"> <div class="side-articles-list-box"> <ul class="side-articles-list-items"> <li class="side-articles-list-item"> <a href="/info/podcast/19/?i_cid=nbpnxr_right_notice3_01" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">音声で聴くポッドキャスト番組</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">編集長がトレンド解説　週刊日経トレンディ＆クロストレンド</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/podcast/19/xT_douga_pod_4-7_a.jpg?__scale=w:80,h:60&_sh=0202e0770a" alt="編集長がトレンド解説　週刊日経トレンディ＆クロストレンド" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/atcl/contents/18/00206/?i_cid=nbpnxr_right_notice3_02" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">仕事で使えるパワポデータを提供</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">「売り上げの地図」などパワポまとめ一覧</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00206/ppt_matome_s.png?__scale=w:80,h:60&_sh=0e50410de0" alt="「売り上げの地図」などパワポまとめ一覧" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/info/18/00006/00091/?i_cid=nbpnxr_right_notice3_03" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">編集長や編集部員が記事を解説</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">Voicyの音声番組「日経クロストレンド音声編集部」をスタート</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00091/01_s.jpg?__scale=w:80,h:60&_sh=0bb0c70850" alt="Voicyの音声番組「日経クロストレンド音声編集部」をスタート" class="lazyload side-articles-panel-img" /></figure> </a> </li> </ul> </div> </section> </aside> </div> </main> <div class="breadcrumb-box is-bottom"> <ol class="breadcrumb-items"> <li class="breadcrumb-item"> <a href="/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">日経クロストレンド</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <span class="breadcrumb-text">日経クロストレンド・カレッジ</span> </li> </ol> </div> <nav class="nav-global-footer" data-atlas-trackable="footer"> <div class="inner"> <div class="flex-between"> <ul> <li><a href="/?i_cid=nbpnxr_footer">トップ</a> <ul class="list-indent"> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_marketing&i_cid=nbpnxr_footer">マーケ・消費</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_techdata&i_cid=nbpnxr_footer">技術・データ</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_innovation&i_cid=nbpnxr_footer">イノベーション</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_overseas&i_cid=nbpnxr_footer">中国・米国</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_skillup&i_cid=nbpnxr_footer">スキルアップ</a></li> </ul> </li> <li><a href="/atcl/contents/new/?i_cid=nbpnxr_footer">新着</a></li> <li><a href="/atcl/contents/feature/?i_cid=nbpnxr_footer">特集・連載</a></li> <li><a href="/atcl/contents/ranking/?i_cid=nbpnxr_footer">ランキング</a></li> <li><a href="/atcl/contents/tag/?i_cid=nbpnxr_footer">タグ一覧・検索</a></li> </ul> <ul> <li><a href="/mypage/update/series.html?i_cid=nbpnxr_footer">マイページ</a></li> <li><a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_footer">事例データベース</a></li> <li><a href="/atcl/seminar/?i_cid=nbpnxr_footer">動画セミナー</a></li> <li><a href="/atcl/calendar/future/?i_cid=nbpnxr_footer">未来消費カレンダー</a> <ul class="list-indent"> <li><a href="/atcl/calendar/design/?i_cid=nbpnxr_footer">デザインイベントカレンダー</a></li> </ul> </li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_footer">デジタル雑誌</a> <ul class="list-indent"> <li><a href="/atcl/viewer/nxr/?i_cid=nbpnxr_footer">日経クロストレンド</a></li> <li><a href="/atcl/viewer/nd/?i_cid=nbpnxr_footer">日経デザイン</a></li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_footer">日経トレンディ</a></li> </ul> </li> </ul> <ul class="other"> <li><a href="/authors/?i_cid=nbpnxr_footer">著者・アドバイザリーボード</a></li> <li><a href="/navi/support/subsc.html#regist" data-link-param="ru" data-atlas-trackable="regist">お申し込み</a></li> <li><a class="js-modal" href="#mypagemodal" data-modal-type="setting">設定</a></li> <li>利用規約 <ul class="list-indent"> <li><a href="/navi/support/agreement.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド登録会員規約</a></li> <li><a href="/navi/support/agreement_p.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド有料会員規約</a></li> <li><a href="/navi/support/agreement_nid.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド購読規約（日経ID決済）</a></li> </ul> </li> </ul> <ul class="xtrend"> <li><a href="/navi/support/about.html?i_cid=nbpnxr_footer">日経クロストレンドとは</a></li> <li><a href="/info/18/00008/?i_cid=nbpnxr_footer">使い方ガイド</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/opt-out/" target="_blank" rel="noopener">オプトアウトについて</a></li> <li><a href="/navi/support/faq.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">よくある質問・お問い合わせ</a></li> <li class="relation">関連サイト <ul class="list-indent"> <li><a href="https://www.nikkei.com/" target="_blank" rel="noopener">日経電子版</a></li> </ul> </li> </ul> </div> <div class="official-sns"> <span class="title-official-sns">公式アカウント</span> <span><a href="https://twitter.com/NIKKEIxTREND/" target="_blank" rel="noopener" data-atlas-trackable="twitter"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/2021/common/icon_twitter.png?20231218" alt="ツイッター" class="lazyload"></a></span> <span><a href="https://www.facebook.com/NIKKEIxTREND/" target="_blank" rel="noopener" data-atlas-trackable="facebook"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/2021/common/icon_facebook.png?20231218" alt="フェイスブック" class="lazyload"></a></span> </div> <p class="poweredBy">日経クロストレンドのコメント機能やフォロー機能はリゾームによって提供されています。</p> </div> </nav> <footer class="ft-wrap"> <div class="inner"> <div class="flex-between"> <div class="logo-nikkeibp"> <a href="https://www.nikkeibp.co.jp/?s_cid=nbpnxr_footer"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/bplogo/logo.svg" height="20" alt="日経BP" class="lazyload"></a> </div> <nav class="nav-external"> <ul> <li><a href="https://www.nikkeibp.co.jp/?s_cid=nbpnxr_footer">会社案内</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/charter/?s_cid=nbpnxr_footer">取材・報道・出版憲章</a></li> <li><a href="/navi/support/bpprivacy.html?s_cid=nbpnxr_footer">個人情報について</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/privacy/?s_cid=nbpnxr_footer#net">データ利用</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/tbl/site/?cate=xtrend&s_cid=nbpnxr_footer">外部送信</a></li> <li><a href="/navi/support/bpcopyright.html?s_cid=nbpnxr_footer">著作権について</a></li> <li><a href="/navi/support/ad.html?s_cid=nbpnxr_footer">広告ガイド</a></li> <li><a href="/navi/support/lounge_help.html?s_cid=nbpnxr_footer">日経ＩＤ利用案内</a></li> </ul> </nav> </div> <div class="copyright">Copyright © 2024 Nikkei Business Publications, Inc. All Rights Reserved. </div> </div> </footer> <section id="modal-paywall-nxr" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能は有料会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">記事が読み放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#regist" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> <div class="paywall-btn"> <div class="paywall-btn-txt">会員の方はこちら</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-login" href="#" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login"> <span class="standard-btn-text">ログイン</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは？</span> </a> </p> </div> </div></section> <section id="modal-paywall-nxr-charge" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能は有料会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">記事が読み放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#charge" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは？</span> </a> </p> </div> </div></section> <section id="modal-paywall-nxr-charge-seminar" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能はセミナー・プラス会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">動画が見放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#charge" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> <div class="paywall-btn"> <div class="paywall-btn-txt">会員の方はこちら</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-login" href="#" onclick="return(bpsso.liMov(2))" data-atlas-trackable="login"> <span class="standard-btn-text">ログイン</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは？</span> </a> </p> </div> </div></section> <section id="mypagemodal" class="p-loginForRead c-modal mfp-hide"> <ul class="popupOption"> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/" data-link-type="rhizome"> <div class="popupOptionContent">公開プロフィール編集<i class="icon-outbound"></i></div> </a> </li> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/#follow" data-link-type="rhizome"> <div class="popupOptionContent">フォローしている著者・ユーザー・連載<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/mypage/follow/tag/"> <div class="popupOptionContent">フォローしているタグ</div> </a> </li> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/#notification" data-link-type="rhizome"> <div class="popupOptionContent">通知の設定<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/navi/support/subsc.html" data-link-param="ru"> <div class="popupOptionContent">契約状況の確認・変更<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/navi/support/lounge.html" data-link-param="ru"> <div class="popupOptionContent">登録会員の情報変更・解約<i class="icon-outbound"></i></div> </a> </li> </ul> </section> </div> <script src="/js/bpcommon/jquery-3.x.min.js"></script> <script src="/js/2021/lib/lazyload.min.js"></script> <script src="/js/2021/lib/simplebar.js"></script> <script src="/js/2021/lib/jquery.vticker.min.js"></script> <script src="/js/2021/lib/jquery.magnific-popup.min.js"></script> <script src="/js/2021/lib/swiper.min.js?20210909"></script> <script src="/js/2021/lib/stickyfill.min.js"></script> <script src="/js/2021/common/bpsso_trend.js?20240214"></script> <script src="/js/2021/common/common.js?20220715"></script> <script src="/js/2021/common/common_nxr.js"></script> <script src="/js/2021/common/pds.js"></script> <script src="/js/2021/pc/all.js"></script> <script src="/js/2021/pc/search_result.js?20230418"></script> <script src="/js/rhizome/library.js?20210712"></script> <script src="/js/rhizome/rhizome_nxr.js?20211118" defer></script>  <script src="/js/bpcommon/onetag/bpTrackVarsCommon.js"> { "aggregateId":"nxr18-college-top", "articleId": "0000A9NV", "articlePageTotalNo": "0", "authKind": "FREE", "authKindRaw": "FREE", "authorName": "", "authResult": "true", "category": "", "displayAuthorName": "", "checkedBy": "", "editor": "", "pageStatus": "bpindex", "pageTitle": "日経クロストレンド・カレッジ", "parentThemeName": "トップ", "parentTitle": "", "publishDate": "", "publishDateTime": "", "mediaId": "", "section": "", "subSite": "nxr", "categorizedThemeId": "", "tagName": "日経クロストレンド・カレッジ,マーケター知識,バブソン流,パーセプション,マーケティングDX,ブランディングデザイン,サブスクリプション基礎講座,コラボマーケティング,マーケ基礎,マーケ中級,マーケティング企画・開発,事業開発,マーケティング広告・CM,マーケティングデータ活用・AI,アドテク,マーケティング戦略,市場創造,商品開発,日経 xTREND,クロストレンド,クロトレ;nxr_thm_college", "themeId": "nxr_thm_college", "themeName": "日経クロストレンド・カレッジ", "tieupId": "", "repTieupId": "", "isbn": "", } </script>   <script src="/js/bpcommon/onetag/bpTrackVars.js"> { "channel":"NXR", "config.adobe.reportSuite": "nbpnxrprod", "config.atlas.service": "enable", "config.cx.siteId": "1136293312189049330", "config.fb.id": "151720335485995", "config.ga.trackingId": "", "config.pianoComposer.applicationId": "RovdVuj0pj", "userStatus": "other", "searchTagName": "", } </script>    <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TDTQSZV" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript> </body> </html>