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<!DOCTYPE html >     <html class="no-js" lang="en"> <head><meta charset="UTF-8" /><meta name="viewport" content="width=device-width, initial-scale=1.0" /><link rel="shortcut icon" type="image/x-icon" href="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/images/favicons/favicon.ico"><link rel="icon" type="image/png" sizes="16x16" href="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/images/favicons/favicon-16x16.png"><link rel="icon" type="image/png" sizes="32x32" href="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/images/favicons/favicon-32x32.png"><link rel="icon" type="image/png" sizes="48x48" href="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/images/favicons/favicon-48x48.png"><link rel="apple-touch-icon" sizes="180x180" href="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/images/favicons/apple-touch-icon.png"><link rel="manifest" href="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/images/favicons/site.webmanifest"><link rel="mask-icon" href="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/images/favicons/favicon.svg" color="#ff8800"><meta name="msapplication-TileColor" content="#054ada"><meta name="msapplication-TileImage" content="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/images/favicons/mstile-150x150.png"><meta name="msapplication-config" content="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/images/favicons/browserconfig.xml" /><meta name="theme-color" content="#054ada"><meta name="apple-itunes-app" content="app-id=1735946821"><title>Google Search Operators: The Complete List (44 Advanced Operators)</title><link rel="pingback" href="https://ahrefs.com/blog/xmlrpc.php" /><link href="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/fonts/ahrefs_regular.woff2" rel="preload" type="font/woff2" as="font" crossorigin="anonymous"/><link href="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/fonts/ahrefs_bold.woff2" rel="preload" type="font/woff2" as="font" crossorigin="anonymous"/><link href="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/fonts/ibm-plex-sans-v13-latin-ext_cyrillic-regular.woff2" rel="preload" type="font/woff2" as="font" crossorigin="anonymous"/><link href="https://ahrefs.com/blog/wp-content/themes/Ahrefs-4/fonts/ibm-plex-sans-v13-latin-ext_cyrillic-700.woff2" rel="preload" type="font/woff2" as="font" crossorigin="anonymous"/><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><meta name="description" content="Google advanced search operators are special commands that filter search results, making them more precise. Here are all of them." /><link rel="canonical" href="https://ahrefs.com/blog/google-advanced-search-operators/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Google Search Operators: The Complete List (44 Advanced Operators)" /><meta property="og:description" content="They're super powerful." /><meta property="og:url" content="https://ahrefs.com/blog/google-advanced-search-operators/" /><meta property="og:site_name" content="SEO Blog by Ahrefs" /><meta property="article:publisher" content="https://www.facebook.com/Ahrefs/" /><meta property="article:published_time" content="2023-04-25T05:14:19+00:00" /><meta property="article:modified_time" content="2024-03-08T18:09:24+00:00" /><meta name="author" content="Joshua Hardwick" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:description" content="They're super powerful." /><meta name="twitter:creator" content="@JoshuaCHardwick" 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class="reading-progress"><div></div></div><div class="container top-inner"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12"><div class="post-content"><div><div class="author-desktop"><div id="author-block"><div class="author-meta"><div class="author-avatar"><noscript><img src="https://ahrefs.com/blog/wp-content/uploads/2019/10/meme-425x425.jpg" width="85" height="85" alt="Joshua Hardwick" class="avatar avatar-85 wp-user-avatar wp-user-avatar-85 alignnone photo" /></noscript><img src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%2085%2085%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2019/10/meme-425x425.jpg" width="85" height="85" alt="Joshua Hardwick" class="lazyload avatar avatar-85 wp-user-avatar wp-user-avatar-85 alignnone photo" /></div><div class="author-name "> <a href="https://ahrefs.com/blog/author/joshua-hardwick/" title="Posts by Joshua Hardwick" rel="author">Joshua Hardwick</a></div><div class="author-desc"> Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).</div><div class="author-social"> <a href="https://twitter.com/JoshuaCHardwick" target="_blank" rel="noopener nofollow" aria-label="Twitter"><i class="fa fa-twitter"></i></a></div></div></div><div id="nav-art-stats"></div><div class="post-navigation2"><div id="fright" class="share-post-top-bottom subscr-fright"><div class="subscr-fright-bg-img"></div><div class="h6">Get the week's best marketing content</div><form class="mc4wp-form" onsubmit="return false"> <input type="hidden" name="emailFoot" value=""><div class=".mc4wp-form-fields"><div class="form-group"> <label class="sr-only"><span class="screen-reader-text">Email Subscription</span></label> <input type="email" id="sMailFooter" placeholder="Enter your email" aria-label="Enter your email" required=""><div class="bg-submit"> <a id="sSubscrBtnRigth" class="btn-primary btn-more" href="/">Subscribe</a></div><div class="mc4wp-response mc4wp-alert mc4wp-error"><p id="subscrResponse" style="display:none;"></p></div></div></div> <label style="display: none !important;">Leave this field empty if you're human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off"></label></form></div> </div></div></div><div id="nav-anchor"></div><div class="post-navigation-left hidden-nav no-content"><div><div class="nav-title">Contents</div><div id="navigation_left"><ul></ul></div></div></div> <span><div class="intro-txt">Google advanced search operators are special commands and characters that filter search results. They do this by making your searches more precise and focused.</div><p>For example, the <code>site:</code> operator restricts results to those from a particular site:</p><figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1400" height="824" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image10-13.png" alt="The site: search operator filters for results from a particular site " class="wp-image-157923" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image10-13.png 1400w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image10-13-680x400.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image10-13-768x452.png 768w" sizes="(max-width: 1400px) 100vw, 1400px"></figure><p>In this post, you’ll learn all of Google’s search operators and how to master them for SEO.</p><div class="intro-tok" id="intro_tok" style="display:none;"><div class="intro-title">Contents</div><a href="#" class="expand-dots"><span></span><span></span><span></span></a></div><div class="post-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text" data-anchor="Search operators" data-section="list"><h2 class="wp-block-heading">Google search operators: the complete list</h2></div></div><p>Below is a brief description of what every Google search operator does.</p><p>I’ve grouped them into three categories:</p><ul class="wp-block-list"><li><strong>Working</strong> – Works as intended.</li><li><strong>Unreliable</strong> – Not officially deprecated by Google, but results are hit-and-miss. </li><li><strong>Not working</strong> – Officially deprecated by Google. </li></ul><p>Here’s the full list:</p><h3 class="wp-block-heading">Working</h3><table id="tablepress-169" class="tablepress tablepress-id-169 tablepress-responsive tablepress-ahrefs-width-720px"><thead><tr class="row-1 odd"><th class="column-1">Search operator</th><th class="column-2">What it does</th><th class="column-3">Example</th></tr></thead><tbody class="row-hover"><tr class="row-2 even"><td class="column-1"><code>“ ”</code></td><td class="column-2">Search for results that mention a word or phrase.</td><td class="column-3"><a href="https://www.google.com/search?q=%22steve+jobs%22" target="_blank" rel="noopener">“steve jobs”</a></td></tr><tr class="row-3 odd"><td class="column-1"><code>OR</code></td><td class="column-2">Search for results related to X or Y. </td><td class="column-3"><a href="https://www.google.com/search?&q=jobs+OR+gates" target="_blank" rel="noopener">jobs OR gates</a></td></tr><tr class="row-4 even"><td class="column-1"><code>|</code></td><td class="column-2">Same as <code>OR:</code></td><td class="column-3"><a href="https://www.google.com/search?q=jobs%7Cgates" target="_blank" rel="noopener">jobs | gates</a></td></tr><tr class="row-5 odd"><td class="column-1"><code>AND</code></td><td class="column-2">Search for results related to X and Y. </td><td class="column-3"><a href="https://www.google.com/search?&q=jobs+AND+gates" target="_blank" rel="noopener">jobs AND gates</a></td></tr><tr class="row-6 even"><td class="column-1"><code>-</code></td><td class="column-2">Search for results that don’t mention a word or phrase.</td><td class="column-3"><a href="https://www.google.com/search?q=jobs+-apple" target="_blank" rel="noopener">jobs -apple</a></td></tr><tr class="row-7 odd"><td class="column-1"><code>*</code></td><td class="column-2">Wildcard matching any word or phrase.</td><td class="column-3"><a href="https://www.google.com/search?q=%22steve+*+apple%22" target="_blank" rel="noopener">steve * apple </a></td></tr><tr class="row-8 even"><td class="column-1"><code>( )</code></td><td class="column-2">Group multiple searches.</td><td class="column-3"><a href="https://www.google.com/search?q=%28ipad+OR+iphone%29+apple" target="_blank" rel="noopener">(ipad OR iphone) apple</a></td></tr><tr class="row-9 odd"><td class="column-1"><code>define:</code></td><td class="column-2">Search for the definition of a word or phrase. </td><td class="column-3"><a href="https://www.google.com/search?q=define%3Aentrepreneur" target="_blank" rel="noopener">define:entrepreneur</a></td></tr><tr class="row-10 even"><td class="column-1"><code>cache:</code></td><td class="column-2">Find the most recent cache of a webpage.</td><td class="column-3"><a href="https://webcache.googleusercontent.com/search?q=cache%3Aapple.com" target="_blank" rel="noopener">cache:apple.com</a></td></tr><tr class="row-11 odd"><td class="column-1"><code>filetype:</code></td><td class="column-2">Search for particular types of files (e.g., PDF).</td><td class="column-3"><a href="https://www.google.com/search?q=apple+filetype%3Apdf" target="_blank" rel="noopener">apple filetype:pdf</a></td></tr><tr class="row-12 even"><td class="column-1"><code>ext: </code></td><td class="column-2">Same as <code>filetype:</code></td><td class="column-3"><a href="https://www.google.com/search?q=apple+ext%3Apdf" target="_blank" rel="noopener">apple ext:pdf</a></td></tr><tr class="row-13 odd"><td class="column-1"><code>site:</code></td><td class="column-2">Search for results from a particular website.</td><td class="column-3"><a href="https://www.google.com/search?q=site%3Aapple.com" target="_blank" rel="noopener">site:apple.com</a></td></tr><tr class="row-14 even"><td class="column-1"><code>related:</code></td><td class="column-2">Search for sites related to a given domain.</td><td class="column-3"><a href="https://www.google.com/search?q=related%3Aapple.com" target="_blank" rel="noopener">related:apple.com</a></td></tr><tr class="row-15 odd"><td class="column-1"><code>intitle:</code></td><td class="column-2">Search for pages with a particular word in the title tag.</td><td class="column-3"><a href="https://www.google.com/search?q=intitle%3Aapple" target="_blank" rel="noopener">intitle:apple</a></td></tr><tr class="row-16 even"><td class="column-1"><code>allintitle:</code></td><td class="column-2">Search for pages with multiple words in the title tag. </td><td class="column-3"><a href="https://www.google.com/search?q=allintitle%3Aapple+iphone" target="_blank" rel="noopener">allintitle:apple iphone</a></td></tr><tr class="row-17 odd"><td class="column-1"><code>inurl:</code></td><td class="column-2">Search for pages with a particular word in the URL. </td><td class="column-3"><a href="https://www.google.com/search?q=inurl%3Aapple" target="_blank" rel="noopener">inurl:apple</a></td></tr><tr class="row-18 even"><td class="column-1"><code>allinurl:</code></td><td class="column-2">Search for pages with multiple words in the URL. </td><td class="column-3"><a href="https://www.google.com/search?q=allinurl%3Aapple+iphone" target="_blank" rel="noopener">allinurl:apple iphone</a></td></tr><tr class="row-19 odd"><td class="column-1"><code>intext:</code></td><td class="column-2">Search for pages with a particular word in their content.</td><td class="column-3"><a href="https://www.google.com/search?q=intext%3Aapple" target="_blank" rel="noopener">intext:apple iphone</a></td></tr><tr class="row-20 even"><td class="column-1"><code>allintext:</code></td><td class="column-2">Search for pages with multiple words in their content.</td><td class="column-3"><a href="https://www.google.com/search?q=allintext%3Aapple+iphone" target="_blank" rel="noopener">allintext:apple iphone</a></td></tr><tr class="row-21 odd"><td class="column-1"><code>weather:</code></td><td class="column-2">Search for the weather in a location. </td><td class="column-3"><a href="https://www.google.com/search?q=weather%3Asan+francisco" target="_blank" rel="noopener">weather:san francisco</a></td></tr><tr class="row-22 even"><td class="column-1"><code>stocks:</code></td><td class="column-2">Search for stock information for a ticker.</td><td class="column-3"><a href="https://www.google.com/search?q=stocks%3Aaapl" target="_blank" rel="noopener">stocks:aapl</a></td></tr><tr class="row-23 odd"><td class="column-1"><code>map:</code></td><td class="column-2">Force Google to show map results.</td><td class="column-3"><a href="https://www.google.com/search?q=map%3Asilicon+valley" target="_blank" rel="noopener">map:silicon valley</a></td></tr><tr class="row-24 even"><td class="column-1"><code>movie:</code></td><td class="column-2">Search for information about a movie.</td><td class="column-3"><a href="https://www.google.com/search?q=movie%3Asteve+jobs" target="_blank" rel="noopener">movie:steve jobs</a></td></tr><tr class="row-25 odd"><td class="column-1"><code>in</code></td><td class="column-2">Convert one unit to another.</td><td class="column-3"><a href="https://www.google.com/search?q=$329+in+GBP" target="_blank" rel="noopener">$329 in GBP</a></td></tr><tr class="row-26 even"><td class="column-1"><code>source:</code></td><td class="column-2">Search for results from a particular source in Google News.</td><td class="column-3"><a href="https://www.google.com/search?q=apple+source%3Athe_verge&tbm=nws" target="_blank" rel="noopener">apple source:the_verge</a></td></tr><tr class="row-27 odd"><td class="column-1"><code>before:</code></td><td class="column-2">Search for results from before a particular date.</td><td class="column-3"><a href="https://www.google.com/search?q=apple+before%3A2007-06-29" target="_blank" rel="noopener">apple before:2007-06-29</a></td></tr><tr class="row-28 even"><td class="column-1"><code>after:</code></td><td class="column-2">Search for results from after a particular date.</td><td class="column-3"><a href="https://www.google.com/search?q=apple+after%3A2007-06-29" target="_blank" rel="noopener">apple after:2007-06-29</a></td></tr></tbody></table><div class="sidenote"><div class="sidenote-title">Sidenote.</div> You can also use the _ operator, which acts as a wildcard in Google Autocomplete.</div><h3 class="wp-block-heading">Unreliable</h3><table id="tablepress-170" class="tablepress tablepress-id-170 tablepress-responsive tablepress-ahrefs-width-720px"><thead><tr class="row-1 odd"><th class="column-1">Search operator</th><th class="column-2">What it does</th><th class="column-3">Example</th></tr></thead><tbody class="row-hover"><tr class="row-2 even"><td class="column-1"><code>#..#</code></td><td class="column-2">Search within a range of numbers. </td><td class="column-3"><a href="https://www.google.com/search?q=iphone+case+%2450..%2460" target="_blank" rel="noopener">iphone case $50..$60</a></td></tr><tr class="row-3 odd"><td class="column-1"><code>inanchor:</code></td><td class="column-2">Search for pages with backlinks containing specific anchor text. </td><td class="column-3"><a href="https://www.google.com/search?q=inanchor%3Aapple" target="_blank" rel="noopener">inanchor:apple</a></td></tr><tr class="row-4 even"><td class="column-1"><code>allinanchor:</code></td><td class="column-2">Search for pages with backlinks containing multiple words in their anchor text. </td><td class="column-3"><a href="https://www.google.com/search?q=allinanchor%3Aapple+iphone" target="_blank" rel="noopener">allinanchor:apple iphone</a></td></tr><tr class="row-5 odd"><td class="column-1"><code>AROUND(X)</code></td><td class="column-2">Search for pages with two words or phrases within X words of one another. </td><td class="column-3"><a href="https://www.google.com/search?q=apple+AROUND(4)" target="_blank" rel="noopener">apple AROUND(4) iphone</a></td></tr><tr class="row-6 even"><td class="column-1"><code>loc:</code></td><td class="column-2">Find results from a given area.</td><td class="column-3"><a target="_blank" rel="noopener">loc:”san francisco” apple</a></td></tr><tr class="row-7 odd"><td class="column-1"><code>location:</code></td><td class="column-2">Find news from a certain location in Google News.</td><td class="column-3"><a href="https://www.google.com/search?q=loc:%22san+francisco%22+apple" target="_blank" rel="noopener">location:”san francisco” apple</a></td></tr><tr class="row-8 even"><td class="column-1"><code>daterange:</code></td><td class="column-2">Search for results from a particular date range. </td><td class="column-3"><a href="https://www.google.com/search?q=steve+jobs+daterange%3A11278-13278" target="_blank" rel="noopener">daterange:11278-13278</a></td></tr></tbody></table><h3 class="wp-block-heading">Not working (officially dropped by Google)</h3><table id="tablepress-171" class="tablepress tablepress-id-171 tablepress-responsive tablepress-ahrefs-width-720px"><thead><tr class="row-1 odd"><th class="column-1">Search operator</th><th class="column-2">What it does</th><th class="column-3">Example</th></tr></thead><tbody class="row-hover"><tr class="row-2 even"><td class="column-1"><code>~</code></td><td class="column-2">Include synonyms in the search. <a href="https://searchengineland.com/google-drops-another-search-operator-tilde-for-synonyms-164403" target="_blank" rel="noopener">Dropped in 2013</a>.</td><td class="column-3">~apple</td></tr><tr class="row-3 odd"><td class="column-1"><code>"+"</code></td><td class="column-2">Search for results mentioning an exact word or phrase. <a href="https://searchengineland.com/google-sunsets-search-operator-98189" target="_blank" rel="noopener">Dropped in 2011.</a></td><td class="column-3">jobs +apple</td></tr><tr class="row-4 even"><td class="column-1"><code>inpostauthor:</code></td><td class="column-2">Search for posts by a specific author in the <a href="https://searchengineland.com/google-blog-search-now-within-google-news-search-202202" target="_blank" rel="noopener">discontinued</a> Google Blog Search.</td><td class="column-3">inpostauthor:”steve jobs”</td></tr><tr class="row-5 odd"><td class="column-1"><code>allinpostauthor:</code></td><td class="column-2">Same as <code>inpostauthor:</code>, but removes the need for quotes.</td><td class="column-3">allinpostauthor:steve jobs</td></tr><tr class="row-6 even"><td class="column-1"><code>inposttitle:</code></td><td class="column-2">Search for posts with certain words in the title in Google’s discontinued Blog Search.</td><td class="column-3">inposttitle:apple iphone</td></tr><tr class="row-7 odd"><td class="column-1"><code>link:</code></td><td class="column-2">Search for pages linking to a particular domain or URL. <a href="https://searchengineland.com/google-officially-killed-off-link-command-267454" target="_blank" rel="noopener">Dropped in 2017</a>.</td><td class="column-3">link:apple.com</td></tr><tr class="row-8 even"><td class="column-1"><code>info:</code></td><td class="column-2">Search for information about a specific page or website. <a href="https://searchengineland.com/google-changes-info-command-search-operator-dropping-useful-links-286422" target="_blank" rel="noopener">Dropped in 2017</a>.</td><td class="column-3">info:apple.com</td></tr><tr class="row-9 odd"><td class="column-1"><code>id:</code></td><td class="column-2">Same as <code>info:</code></td><td class="column-3">id:apple.com</td></tr><tr class="row-10 even"><td class="column-1"><code>phonebook:</code></td><td class="column-2">Search for someone’s phone number. <a href="https://searchengineland.com/google-drops-phonebook-search-operator-56173" target="_blank" rel="noopener">Dropped in 2010</a>.</td><td class="column-3">phonebook:tim cook</td></tr><tr class="row-11 odd"><td class="column-1"><code>#</code></td><td class="column-2">Search for hashtags on Google+. Dropped in 2019 <a href="https://support.google.com/googlecurrents/answer/9195133" target="_blank" rel="noopener">when Google+ shut down</a>.</td><td class="column-3">#apple</td></tr></tbody></table><div class="post-nav-link clearfix" id="section1"><a class="subhead-anchor" data-tip="tooltip__copielink" rel="#section1"><svg width="19" height="19" viewBox="0 0 14 14" style><g fill="none" fill-rule="evenodd"><path d="M0 0h14v14H0z" /><path d="M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z" style /></g></svg></a><div class="link-text" data-anchor="Use cases" data-section="use-cases"><h2 class="wp-block-heading">11 ways to use Google search operators</h2></div></div><p>Let’s tackle a few ways to put these operators into action.</p><p>My aim here is to show that you can achieve almost anything with Google advanced operators if you know how to use and combine them. So don’t be afraid to play around and deviate from the examples below. You may just discover something new.</p><p>Prefer video?</p><p>Check out nine actionable Google search operator tips in Sam Oh’s <a href="https://www.youtube.com/watch?v=yWLD9139Ipc">video</a>.</p><figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"><div class="arve-wrapper arve-normal-wrapper arve-youtube-wrapper " itemprop="video" itemscope itemtype="http://schema.org/VideoObject"><meta itemprop="description" content="With over 130 trillion pages in Google’s search index, this tutorial shows you how to use Google advanced search operators like a pro with 9 actionable tips and tricks for marketers. Google’s job is to provide users with the most relevant search resul"><meta itemprop="name" content="How to Google with Advanced Search Operators (9 Actionable Tips)"><meta itemprop="uploadDate" content="2018-06-18T11:45:00Z"><meta itemprop="thumbnailUrl" content="//img.youtube.com/vi/yWLD9139Ipc/0.jpg"><meta itemprop="embedUrl" content="//www.youtube.com/embed/yWLD9139Ipc?autohide=1&iv_load_policy=3&modestbranding=1&rel=0&wmode=transparent"><div class="arve-embed-container"><iframe class="arve-inner" src="//www.youtube.com/embed/yWLD9139Ipc?autohide=1&iv_load_policy=3&modestbranding=1&rel=0&wmode=transparent&autoplay=0" frameborder="0" scrolling="no" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div></div><a href="https://www.youtube.com/watch?v=yWLD9139Ipc" class="arve-hidden">https://www.youtube.com/watch?v=yWLD9139Ipc</a></div></figure><h3 class="wp-block-heading">1. Find possible indexing issues</h3><p>Eyeballing the results of a <code>site:</code> search for your website can uncover potential indexing issues. </p><p>For example, if we combine it with the <code>filetype:</code> operator, we see that this 3D printing company has quite a few PDFs indexed: </p><figure class="wp-block-image size-full is-resized"><noscript><img decoding="async" width="792" height="598" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image38.png" alt="Combining the site: and filetype: operators shows that this site has a few PDFs indexed " class="wp-image-157924" style="width:594px;height:449px" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image38.png 792w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image38-563x425.png 563w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image38-768x580.png 768w" sizes="(max-width: 792px) 100vw, 792px"></noscript><img decoding="async" width="792" height="598" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20792%20598%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image38.png" alt="Combining the site: and filetype: operators shows that this site has a few PDFs indexed " class="lazyload wp-image-157924" style="width:594px;height:449px" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image38.png 792w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image38-563x425.png 563w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image38-768x580.png 768w" data-sizes="(max-width: 792px) 100vw, 792px"></figure><p>This isn’t a bad thing if it’s intentional, but I have a feeling it isn’t for some of these. </p><p>For instance, its site has a lead-generation landing page for a white paper about the total cost of ownership for 3D printers:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1696" height="1150" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image8-10.png" alt="Lead-generation landing page for a PDF white paper " class="wp-image-157925" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image8-10.png 1696w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image8-10-627x425.png 627w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image8-10-768x521.png 768w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image8-10-1536x1042.png 1536w" sizes="(max-width: 1696px) 100vw, 1696px"></noscript><img decoding="async" width="1696" height="1150" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201696%201150%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image8-10.png" alt="Lead-generation landing page for a PDF white paper " class="lazyload wp-image-157925" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image8-10.png 1696w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image8-10-627x425.png 627w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image8-10-768x521.png 768w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image8-10-1536x1042.png 1536w" data-sizes="(max-width: 1696px) 100vw, 1696px"></figure><p>But this PDF is indexed, so you can easily access it without filling in your details:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1260" height="406" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image23-5.png" alt="PDF that's supposed to be "gated" is indexed and accessible in Google search " class="wp-image-157927" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image23-5.png 1260w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image23-5-680x219.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image23-5-768x247.png 768w" sizes="(max-width: 1260px) 100vw, 1260px"></noscript><img decoding="async" width="1260" height="406" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201260%20406%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image23-5.png" alt="PDF that's supposed to be "gated" is indexed and accessible in Google search " class="lazyload wp-image-157927" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image23-5.png 1260w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image23-5-680x219.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image23-5-768x247.png 768w" data-sizes="(max-width: 1260px) 100vw, 1260px"></figure><p>The site owners should probably add an <a href="https://ahrefs.com/blog/meta-robots/">x-robots noindex tag</a> to solve this.</p><h3 class="wp-block-heading">2. Find and analyze your competitors</h3><p>Use the <code>related:</code> operator to find websites related to yours, which are often competitors.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1228" height="830" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image19-6.png" alt="The related: operator shows related sites " class="wp-image-157928" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image19-6.png 1228w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image19-6-629x425.png 629w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image19-6-768x519.png 768w" sizes="(max-width: 1228px) 100vw, 1228px"></noscript><img decoding="async" width="1228" height="830" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201228%20830%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image19-6.png" alt="The related: operator shows related sites " class="lazyload wp-image-157928" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image19-6.png 1228w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image19-6-629x425.png 629w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image19-6-768x519.png 768w" data-sizes="(max-width: 1228px) 100vw, 1228px"></figure><p>You can then use other search operators to investigate these sites further.</p><p>For example, if we search for <code>site:moz.com</code>, we can quickly see that it has published a lot of content on its blog, help section, and “SEO Learning Center.”</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1278" height="914" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image40-1.png" alt="The site: operator reveals where Moz publishes content " class="wp-image-157929" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image40-1.png 1278w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image40-1-594x425.png 594w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image40-1-768x549.png 768w" sizes="(max-width: 1278px) 100vw, 1278px"></noscript><img decoding="async" width="1278" height="914" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201278%20914%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image40-1.png" alt="The site: operator reveals where Moz publishes content " class="lazyload wp-image-157929" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image40-1.png 1278w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image40-1-594x425.png 594w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image40-1-768x549.png 768w" data-sizes="(max-width: 1278px) 100vw, 1278px"></figure><p>If we adjust our <code>site:</code> operator to focus on its Learning Center, we can start to get a sense of the type of content published and what it’s about.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1272" height="894" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image32-3.png" alt="Restricting the site: operator to a subfolder " class="wp-image-157931" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image32-3.png 1272w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image32-3-605x425.png 605w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image32-3-768x540.png 768w" sizes="(max-width: 1272px) 100vw, 1272px"></noscript><img decoding="async" width="1272" height="894" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201272%20894%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image32-3.png" alt="Restricting the site: operator to a subfolder " class="lazyload wp-image-157931" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image32-3.png 1272w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image32-3-605x425.png 605w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image32-3-768x540.png 768w" data-sizes="(max-width: 1272px) 100vw, 1272px"></figure><p>In this case, it looks like there are lots of definition-type posts. </p><p>In fact, if we add <code>intitle:("what is"|"what are")</code> to our search, we see 86 matching pages.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1080" height="318" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image29-1.png" alt="Restricting the site: operator with the intitle: operator " class="wp-image-157933" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image29-1.png 1080w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image29-1-680x200.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image29-1-768x226.png 768w" sizes="(max-width: 1080px) 100vw, 1080px"></noscript><img decoding="async" width="1080" height="318" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201080%20318%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image29-1.png" alt="Restricting the site: operator with the intitle: operator " class="lazyload wp-image-157933" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image29-1.png 1080w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image29-1-680x200.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image29-1-768x226.png 768w" data-sizes="(max-width: 1080px) 100vw, 1080px"></figure><p>However, what Google can’t tell us is whether these pages get any organic traffic. To find that out, we’ll need to use a third-party tool.</p><p>If you’re an Ahrefs user:</p><ol class="wp-block-list"><li>Go to <a href="https://ahrefs.com/site-explorer">Site Explorer</a></li><li>Enter the competitor’s domain or subsection</li><li>Check the <strong>Top pages </strong>report</li></ol><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1144" height="906" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image5-13.png" alt="Moz's top pages by traffic, via Ahrefs' Site Explorer " class="wp-image-157934" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image5-13.png 1144w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image5-13-537x425.png 537w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image5-13-768x608.png 768w" sizes="(max-width: 1144px) 100vw, 1144px"></noscript><img decoding="async" width="1144" height="906" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201144%20906%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image5-13.png" alt="Moz's top pages by traffic, via Ahrefs' Site Explorer " class="lazyload wp-image-157934" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image5-13.png 1144w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image5-13-537x425.png 537w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image5-13-768x608.png 768w" data-sizes="(max-width: 1144px) 100vw, 1144px"></figure><p>If you’re not an Ahrefs user, you can use <a href="https://ahrefs.com/traffic-checker">our free traffic checker</a> to check pages one by one:</p><div class="tool-widget-outer"><div class="tool-widget"><div class="body"><div class="title">Website Traffic Checker</div><div class="heading">See search traffic estimates for any website or webpage</div><div class="icon icon-website-traffic-checker"></div></div><form action="https://ahrefs.com/traffic-checker" method="GET"><div class="form"> <input type="text" class="input" name="input" placeholder="Enter domain or URL" required> <select name="mode" class="domains-choice" required><option value="exact">Exact URL</option><option value disabled>Path</option><option value disabled>Domain</option><option value="subdomains" selected>Subdomains</option> </select> <button type="submit" class="button">Check traffic</button></div></form></div></div><p>Both of these methods show that many of its definition-type posts are getting in excess of 20K estimated monthly organic visits. So this could be a good type of content to create if you wanted to attract search traffic in this niche. </p><p>In fact, that’s exactly what we did with <a href="https://ahrefs.com/seo/glossary">our SEO glossary</a>.</p><p>Here’s its organic traffic growth over the last few months:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1318" height="706" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image4-11.png" alt="Estimated organic traffic growth to our SEO glossary, via Ahrefs' Site Explorer " class="wp-image-157938" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image4-11.png 1318w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image4-11-680x364.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image4-11-768x411.png 768w" sizes="(max-width: 1318px) 100vw, 1318px"></noscript><img decoding="async" width="1318" height="706" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201318%20706%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image4-11.png" alt="Estimated organic traffic growth to our SEO glossary, via Ahrefs' Site Explorer " class="lazyload wp-image-157938" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image4-11.png 1318w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image4-11-680x364.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image4-11-768x411.png 768w" data-sizes="(max-width: 1318px) 100vw, 1318px"></figure><h3 class="wp-block-heading">3. Find guest post opportunities</h3><p>Most people find guest posting opportunities by searching for “write for us” pages in their niche. </p><p>For example, if you have a website about coffee, you can search for something like <code>coffee intitle:"write for us" inurl:write-for-us</code>:</p><figure class="wp-block-image size-full is-resized"><noscript><img decoding="async" width="928" height="740" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image17-6.png" alt="Searching for guest post opportunities with intitle: and inurl: " class="wp-image-157940" style="width:464px;height:370px" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image17-6.png 928w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image17-6-533x425.png 533w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image17-6-768x612.png 768w" sizes="(max-width: 928px) 100vw, 928px"></noscript><img decoding="async" width="928" height="740" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20928%20740%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image17-6.png" alt="Searching for guest post opportunities with intitle: and inurl: " class="lazyload wp-image-157940" style="width:464px;height:370px" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image17-6.png 928w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image17-6-533x425.png 533w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image17-6-768x612.png 768w" data-sizes="(max-width: 928px) 100vw, 928px"></figure><p>However, as lots of people are using this method, you’ll often end up pitching the same sites as everyone else. For that reason, a better method is to find a serial guest blogger in your niche and look for sites they’ve written for.</p><p>You can do this by searching for <code>[topic] inurl:author/[firstname-lastname]</code>.</p><p>For example, this search finds websites Ryan Stewart has written for:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1272" height="826" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image39.png" alt="Finding posts by a particular author using inurl: " class="wp-image-157942" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image39.png 1272w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image39-654x425.png 654w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image39-768x499.png 768w" sizes="(max-width: 1272px) 100vw, 1272px"></noscript><img decoding="async" width="1272" height="826" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201272%20826%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image39.png" alt="Finding posts by a particular author using inurl: " class="lazyload wp-image-157942" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image39.png 1272w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image39-654x425.png 654w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image39-768x499.png 768w" data-sizes="(max-width: 1272px) 100vw, 1272px"></figure><p>You can also do this in Ahrefs’ <a href="https://ahrefs.com/content-explorer">Content Explorer</a> by searching for <code>[topic] author:[firstname lastname"]</code>.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1152" height="974" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image13-7.png" alt="Searching for posts by a particular author using the author: operator in Ahrefs' Content Explorer " class="wp-image-157943" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image13-7.png 1152w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image13-7-503x425.png 503w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image13-7-768x649.png 768w" sizes="(max-width: 1152px) 100vw, 1152px"></noscript><img decoding="async" width="1152" height="974" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201152%20974%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image13-7.png" alt="Searching for posts by a particular author using the author: operator in Ahrefs' Content Explorer " class="lazyload wp-image-157943" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image13-7.png 1152w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image13-7-503x425.png 503w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image13-7-768x649.png 768w" data-sizes="(max-width: 1152px) 100vw, 1152px"></figure><p>The benefit of using Content Explorer over Google is that you can filter the results to focus on high-quality websites. Plus, not every site will use the <code>/author/firstname-lastname/</code> footprint. </p><p>For example, we can easily filter for posts from websites with a Domain Rating (DR) above 30 and an estimated website traffic of at least 5K per month.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1334" height="852" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image7-12.png" alt="Filtering for posts by a particular author from high-DR and high-traffic websites in Ahrefs' Content Explorer " class="wp-image-157945" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image7-12.png 1334w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image7-12-665x425.png 665w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image7-12-260x166.png 260w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image7-12-768x491.png 768w" sizes="(max-width: 1334px) 100vw, 1334px"></noscript><img decoding="async" width="1334" height="852" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201334%20852%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image7-12.png" alt="Filtering for posts by a particular author from high-DR and high-traffic websites in Ahrefs' Content Explorer " class="lazyload wp-image-157945" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image7-12.png 1334w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image7-12-665x425.png 665w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image7-12-260x166.png 260w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image7-12-768x491.png 768w" data-sizes="(max-width: 1334px) 100vw, 1334px"></figure><div class="sidenote"><div class="sidenote-title">Sidenote.</div> This can sometimes generate a few false positives, depending on how common the person’s name is.</div><p>You can even highlight results from domains that haven’t linked to you so you can prioritize getting backlinks from more websites. </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1108" height="754" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image35.png" alt="Filtering for one page per domain and highlighting domains that haven't linked to us in Ahrefs' Content Explorer " class="wp-image-157947" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image35.png 1108w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image35-625x425.png 625w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image35-768x523.png 768w" sizes="(max-width: 1108px) 100vw, 1108px"></noscript><img decoding="async" width="1108" height="754" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201108%20754%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image35.png" alt="Filtering for one page per domain and highlighting domains that haven't linked to us in Ahrefs' Content Explorer " class="lazyload wp-image-157947" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image35.png 1108w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image35-625x425.png 625w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image35-768x523.png 768w" data-sizes="(max-width: 1108px) 100vw, 1108px"></figure><h3 class="wp-block-heading">4. Find resource page opportunities</h3><p>Resource pages curate and link to the best resources on a topic. This makes them great link prospects if you have a fitting resource.</p><p>To find them in Google, search for: <code>[topic] intitle:resources inurl:resources</code>.</p><p>For example, if you want to build links to a coffee resource, you can search for this:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1262" height="830" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image18-5.png" alt="Searching for resource page opportunities with intitle: and inurl:" class="wp-image-157948" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image18-5.png 1262w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image18-5-646x425.png 646w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image18-5-768x505.png 768w" sizes="(max-width: 1262px) 100vw, 1262px"></noscript><img decoding="async" width="1262" height="830" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201262%20830%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image18-5.png" alt="Searching for resource page opportunities with intitle: and inurl:" class="lazyload wp-image-157948" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image18-5.png 1262w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image18-5-646x425.png 646w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image18-5-768x505.png 768w" data-sizes="(max-width: 1262px) 100vw, 1262px"></figure><p>However, not all of these pages will be worth pitching. You’ll find that some just link to their own resources, so you’ll need to sift through them and pitch the relevant ones.</p><p>If you want an even easier way to find resource pages, try this: </p><ol class="wp-block-list"><li>Go to Ahrefs’ <a href="https://ahrefs.com/site-explorer">Site Explorer</a></li><li>Enter the domain of a big competitor</li><li>Go to the <strong>Backlinks</strong> report</li><li>Filter for backlinks with “resources” in the Ref. page URL</li></ol><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1368" height="1042" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image22-4.png" alt="Searching for resource pages in competitor's backlink profile in Ahrefs' Site Explorer " class="wp-image-157950" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image22-4.png 1368w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image22-4-558x425.png 558w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image22-4-768x585.png 768w" sizes="(max-width: 1368px) 100vw, 1368px"></noscript><img decoding="async" width="1368" height="1042" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201368%201042%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image22-4.png" alt="Searching for resource pages in competitor's backlink profile in Ahrefs' Site Explorer " class="lazyload wp-image-157950" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image22-4.png 1368w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image22-4-558x425.png 558w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image22-4-768x585.png 768w" data-sizes="(max-width: 1368px) 100vw, 1368px"></figure><h3 class="wp-block-heading">5. Find files you don’t want in Google’s index</h3><p>You probably don’t want Google to index every file you upload to your website.</p><p>For example, if you have PDFs behind lead magnets or content upgrades, you probably want to protect those files to prevent people from finding them on Google.</p><p>Let’s use the <code>filetype:</code> operator to check for these on ahrefs.com.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1224" height="566" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image6-10.png" alt="Searching for indexed PDFs from a particular site with site: and filetype: " class="wp-image-157952" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image6-10.png 1224w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image6-10-680x314.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image6-10-768x355.png 768w" sizes="(max-width: 1224px) 100vw, 1224px"></noscript><img decoding="async" width="1224" height="566" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201224%20566%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image6-10.png" alt="Searching for indexed PDFs from a particular site with site: and filetype: " class="lazyload wp-image-157952" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image6-10.png 1224w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image6-10-680x314.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image6-10-768x355.png 768w" data-sizes="(max-width: 1224px) 100vw, 1224px"></figure><p>It looks like there’s one PDF indexed, which is an old resource from 2017.</p><p>If we were bothered about people finding this (we’re not), we’d want to set this file to noindex with an <a href="https://ahrefs.com/blog/meta-robots/">x-robots header response</a>. </p><h3 class="wp-block-heading">6. Find the email address of the person you want to reach out to</h3><p>People often share their email addresses on Twitter, so you can use search operators to find those tweets.</p><p>For example, if you wanted to find Tim Soulo’s email address, you could search for any of his tweets that mention the word “email” and “gmail.com” or “ahrefs.com” (as his email address is almost certainly at one of those domains).</p><p>If you do this, his email address pops up right away: </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1266" height="558" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image37.png" alt="Searching for Tim Soulo's email address on Twitter with the site: operator " class="wp-image-157954" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image37.png 1266w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image37-680x300.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image37-768x339.png 768w" sizes="(max-width: 1266px) 100vw, 1266px"></noscript><img decoding="async" width="1266" height="558" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201266%20558%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image37.png" alt="Searching for Tim Soulo's email address on Twitter with the site: operator " class="lazyload wp-image-157954" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image37.png 1266w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image37-680x300.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image37-768x339.png 768w" data-sizes="(max-width: 1266px) 100vw, 1266px"></figure><div class="further-reading"><div class="reading-title">Further reading</div><div class="reading-content"><ul class="wp-block-list"><li><a href="https://ahrefs.com/blog/find-email-address/">6 Ways to Find Anyone’s Email Address (Tried & Tested)</a></li></ul></div></div><h3 class="wp-block-heading">7. Find opportunities to add internal links</h3><p>Internally linking to important content from other relevant pages on your website can send it more traffic and potentially help it to rank higher in organic search.</p><p>For example, let’s say we wanted to add some internal links to <a href="https://ahrefs.com/blog/seo-tips/">our list of SEO tips</a>. </p><p>If we search in Google for <code>site:ahrefs.com/blog "SEO tips"</code>, we’ll find blog posts mentioning the phrase “SEO tips” somewhere in their content. </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1252" height="862" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image2-11.png" alt="Searching for internal link opportunities with the site: operator " class="wp-image-157956" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image2-11.png 1252w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image2-11-617x425.png 617w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image2-11-768x529.png 768w" sizes="(max-width: 1252px) 100vw, 1252px"></noscript><img decoding="async" width="1252" height="862" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201252%20862%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image2-11.png" alt="Searching for internal link opportunities with the site: operator " class="lazyload wp-image-157956" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image2-11.png 1252w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image2-11-617x425.png 617w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image2-11-768x529.png 768w" data-sizes="(max-width: 1252px) 100vw, 1252px"></figure><p>In this case, we can ignore the first result, as this is the post we want to build internal links to. But there are 99 other results mentioning SEO tips, and many of them are perfect contextual internal link opportunities.</p><p>For instance, <a href="https://ahrefs.com/blog/seo-content/">our guide to creating SEO content</a> has an unlinked mention of “SEO tips,” so this is the perfect opportunity to add an internal link. </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1268" height="144" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image43-1.png" alt="Explanation of the use of keywords" class="wp-image-157957" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image43-1.png 1268w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image43-1-680x77.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image43-1-768x87.png 768w" sizes="(max-width: 1268px) 100vw, 1268px"></noscript><img decoding="async" width="1268" height="144" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201268%20144%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image43-1.png" alt="Explanation of the use of keywords" class="lazyload wp-image-157957" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image43-1.png 1268w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image43-1-680x77.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image43-1-768x87.png 768w" data-sizes="(max-width: 1268px) 100vw, 1268px"></figure><p>That said, the one downside of using search operators to find internal link opportunities is that they don’t distinguish between linked and unlinked mentions. In other words, they often find opportunities you’ve already taken advantage of.</p><p>For example, our search found a mention of “SEO tips” in <a href="https://ahrefs.com/blog/seo-techniques/">our list of SEO techniques</a>:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1242" height="378" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image41-1.png" alt="Finding mentions on a site using the site: operator " class="wp-image-157959" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image41-1.png 1242w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image41-1-680x207.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image41-1-768x234.png 768w" sizes="(max-width: 1242px) 100vw, 1242px"></noscript><img decoding="async" width="1242" height="378" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201242%20378%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image41-1.png" alt="Finding mentions on a site using the site: operator " class="lazyload wp-image-157959" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image41-1.png 1242w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image41-1-680x207.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image41-1-768x234.png 768w" data-sizes="(max-width: 1242px) 100vw, 1242px"></figure><p>But if we find that mention on the page, we see that it’s already internally linked:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1328" height="294" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image42.png" alt="Example of a mention found with site: " class="wp-image-157960" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image42.png 1328w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image42-680x151.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image42-768x170.png 768w" sizes="(max-width: 1328px) 100vw, 1328px"></noscript><img decoding="async" width="1328" height="294" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201328%20294%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image42.png" alt="Example of a mention found with site: " class="lazyload wp-image-157960" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image42.png 1328w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image42-680x151.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image42-768x170.png 768w" data-sizes="(max-width: 1328px) 100vw, 1328px"></figure><p>If this happens a lot and you find it frustrating, sign up for a free <a href="https://ahrefs.com/webmaster-tools">Ahrefs Webmaster Tools</a> account and try this instead:</p><ol class="wp-block-list"><li>Crawl your website with <a href="https://ahrefs.com/site-audit">Site Audit</a></li><li>Go to the <strong>Internal Link Opportunities</strong> tool in Site Audit</li><li>Add your target page’s URL to the search field</li><li>Select “Target page” from the dropdown next to the search field</li><li>Hit the return key</li></ol><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1046" height="420" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image26-3.png" alt="Using the Internal Link Opportunities tool in Ahrefs' Site Audit to find places to add internal links " class="wp-image-157962" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image26-3.png 1046w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image26-3-680x273.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image26-3-768x308.png 768w" sizes="(max-width: 1046px) 100vw, 1046px"></noscript><img decoding="async" width="1046" height="420" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201046%20420%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image26-3.png" alt="Using the Internal Link Opportunities tool in Ahrefs' Site Audit to find places to add internal links " class="lazyload wp-image-157962" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image26-3.png 1046w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image26-3-680x273.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image26-3-768x308.png 768w" data-sizes="(max-width: 1046px) 100vw, 1046px"></figure><p>You should see a list of opportunities like this: </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1914" height="234" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image24-3.png" alt="Example of an internal link opportunity found in Ahrefs' Site Audit " class="wp-image-157964" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image24-3.png 1914w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image24-3-680x83.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image24-3-768x94.png 768w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image24-3-1536x188.png 1536w" sizes="(max-width: 1914px) 100vw, 1914px"></noscript><img decoding="async" width="1914" height="234" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201914%20234%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image24-3.png" alt="Example of an internal link opportunity found in Ahrefs' Site Audit " class="lazyload wp-image-157964" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image24-3.png 1914w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image24-3-680x83.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image24-3-768x94.png 768w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image24-3-1536x188.png 1536w" data-sizes="(max-width: 1914px) 100vw, 1914px"></figure><p>It tells you:</p><ul class="wp-block-list"><li>Where to link from (Source page).</li><li>Where to add the link (Keyword context).</li><li>Where to link to (Target page).</li></ul><div class="further-reading"><div class="reading-title">Further reading</div><div class="reading-content"><ul class="wp-block-list"><li><a href="https://ahrefs.com/blog/internal-links-for-seo/">Internal Links for SEO: An Actionable Guide</a></li></ul></div></div><h3 class="wp-block-heading">8. Find “best” listicles that don’t mention your brand</h3><p>Let’s say you run an email marketing tool like ConvertKit. </p><p>If you search Google for “best email marketing tools,” you’ll find thousands of results listing top picks:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1408" height="354" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image11-7.png" alt="Google search results for "best email marketing tools" " class="wp-image-157965" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image11-7.png 1408w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image11-7-680x171.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image11-7-768x193.png 768w" sizes="(max-width: 1408px) 100vw, 1408px"></noscript><img decoding="async" width="1408" height="354" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201408%20354%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image11-7.png" alt="Google search results for "best email marketing tools" " class="lazyload wp-image-157965" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image11-7.png 1408w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image11-7-680x171.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image11-7-768x193.png 768w" data-sizes="(max-width: 1408px) 100vw, 1408px"></figure><p>Given that you probably want to be featured on these lists, it’ll be helpful to see which ones do and don’t mention you already, right? That way, you can reach out to the authors of lists not mentioning your tool and see if you can get them to add you.</p><p>Luckily, you can do that by appending your search with <code>-[your business name]</code>:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1380" height="644" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image33.png" alt="Excluding results mentioning a particular brand with the "-" operator " class="wp-image-157967" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image33.png 1380w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image33-680x317.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image33-768x358.png 768w" sizes="(max-width: 1380px) 100vw, 1380px"></noscript><img decoding="async" width="1380" height="644" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201380%20644%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image33.png" alt="Excluding results mentioning a particular brand with the "-" operator " class="lazyload wp-image-157967" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image33.png 1380w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image33-680x317.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image33-768x358.png 768w" data-sizes="(max-width: 1380px) 100vw, 1380px"></figure><p>Alternatively, if you want an even quicker method, you can use Ahrefs’ <a href="https://ahrefs.com/content-explorer">Content Explorer</a>. </p><p>If you’re not familiar with Content Explorer, it’s a search engine for marketers with an index of over 11 billion pages. You can use this search to find listicles that don’t mention your brand: <code>title:"best [whatever]" -[yourbrand]</code>.</p><p>For example, if we look for lists of the best email marketing tools that don’t mention ConvertKit, we get 3,182 results:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1514" height="944" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image27-2.png" alt="Excluding results mentioning a particular brand in Ahrefs' Content Explorer using the "-" operator " class="wp-image-157969" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image27-2.png 1514w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image27-2-680x425.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image27-2-768x479.png 768w" sizes="(max-width: 1514px) 100vw, 1514px"></noscript><img decoding="async" width="1514" height="944" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201514%20944%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image27-2.png" alt="Excluding results mentioning a particular brand in Ahrefs' Content Explorer using the "-" operator " class="lazyload wp-image-157969" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image27-2.png 1514w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image27-2-680x425.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image27-2-768x479.png 768w" data-sizes="(max-width: 1514px) 100vw, 1514px"></figure><p>What makes <a href="https://ahrefs.com/content-explorer">Content Explorer</a> more convenient than Google is that you can filter the results by things like DR, estimated website and page traffic, and more. Then you can export them in a few clicks.</p><p>For example, if we restrict the results to one page per domain and filter for websites with a DR of 30 or more, we narrow things down from 3,182 to 156 pages.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1430" height="1024" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image31-2.png" alt="Narrowing results with filters in Ahrefs' Content Explorer " class="wp-image-157971" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image31-2.png 1430w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image31-2-594x425.png 594w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image31-2-768x550.png 768w" sizes="(max-width: 1430px) 100vw, 1430px"></noscript><img decoding="async" width="1430" height="1024" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201430%201024%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image31-2.png" alt="Narrowing results with filters in Ahrefs' Content Explorer " class="lazyload wp-image-157971" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image31-2.png 1430w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image31-2-594x425.png 594w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image31-2-768x550.png 768w" data-sizes="(max-width: 1430px) 100vw, 1430px"></figure><p>This is a much more manageable number of websites to review and potentially reach out to.</p><h3 class="wp-block-heading">9. Find websites that have reviewed competitors</h3><p>If a website posts a review of a competitor, chances are it may also be willing to review you.</p><p>Here’s how to find competitor reviews: <code>allintitle:review ([competitor 1] OR [competitor 2])</code>.</p><p>For example, if we wanted to find reviews of ConvertKit competitors, we could search for this: </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1392" height="144" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image9-8.png" alt="Finding websites that have reviewed competitors with the allintitle: operator " class="wp-image-157973" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image9-8.png 1392w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image9-8-680x70.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image9-8-768x79.png 768w" sizes="(max-width: 1392px) 100vw, 1392px"></noscript><img decoding="async" width="1392" height="144" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201392%20144%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image9-8.png" alt="Finding websites that have reviewed competitors with the allintitle: operator " class="lazyload wp-image-157973" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image9-8.png 1392w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image9-8-680x70.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image9-8-768x79.png 768w" data-sizes="(max-width: 1392px) 100vw, 1392px"></figure><p>If you like, you can add the <code>after:</code> operator into the mix to find recently published posts. This way, you can focus on pitching websites that you know are still active.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1052" height="126" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image44-1.png" alt="Using the after: operator to filter for results from a particular period " class="wp-image-157974" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image44-1.png 1052w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image44-1-680x81.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image44-1-768x92.png 768w" sizes="(max-width: 1052px) 100vw, 1052px"></noscript><img decoding="async" width="1052" height="126" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201052%20126%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image44-1.png" alt="Using the after: operator to filter for results from a particular period " class="lazyload wp-image-157974" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image44-1.png 1052w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image44-1-680x81.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image44-1-768x92.png 768w" data-sizes="(max-width: 1052px) 100vw, 1052px"></figure><div class="sidenote"><div class="sidenote-title">Sidenote.</div> You can use Ahrefs’ <a href="https://ahrefs.com/seo-toolbar">SEO Toolbar</a> to download search results.</div><p>However, all of this is once again easier in <a href="https://ahrefs.com/content-explorer">Content Explorer</a> because you can filter and export the results more easily. </p><p>Here’s how to run the same search there:</p><ol class="wp-block-list"><li>Choose “In title” as the search mode</li><li>Search for <code>review (mailchimp OR aweber)</code></li><li>Filter for one page per domain</li></ol><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1190" height="536" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image16-8.png" alt="Searching for reviews that mention competitors in Ahrefs' Content Explorer " class="wp-image-157976" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image16-8.png 1190w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image16-8-680x306.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image16-8-768x346.png 768w" sizes="(max-width: 1190px) 100vw, 1190px"></noscript><img decoding="async" width="1190" height="536" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201190%20536%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image16-8.png" alt="Searching for reviews that mention competitors in Ahrefs' Content Explorer " class="lazyload wp-image-157976" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image16-8.png 1190w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image16-8-680x306.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image16-8-768x346.png 768w" data-sizes="(max-width: 1190px) 100vw, 1190px"></figure><p>This gives us 2,948 results, which is a lot. So let’s prioritize our list by filtering for pages published in the last 12 months on websites that get at least 1K monthly search visits:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1184" height="892" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image12-8.png" alt="Filtering the results in Ahrefs' Content Explorer " class="wp-image-157978" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image12-8.png 1184w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image12-8-564x425.png 564w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image12-8-768x579.png 768w" sizes="(max-width: 1184px) 100vw, 1184px"></noscript><img decoding="async" width="1184" height="892" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201184%20892%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image12-8.png" alt="Filtering the results in Ahrefs' Content Explorer " class="lazyload wp-image-157978" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image12-8.png 1184w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image12-8-564x425.png 564w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image12-8-768x579.png 768w" data-sizes="(max-width: 1184px) 100vw, 1184px"></figure><div class="recommendation"><div class="recommendation-title">Get alerts for new competitor reviews</div><div class="recommendation-content"><p>Just set up a new “Mentions” alert in <a href="https://ahrefs.com/alerts">Ahrefs Alerts</a>. You can use the same search from <a href="https://ahrefs.com/content-explorer">Content Explorer</a> and filters for DR and domain traffic too. </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1164" height="580" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image36.png" alt="Setting up an alert for competitor reviews in Ahrefs Alerts " class="wp-image-157979" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image36.png 1164w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image36-680x339.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image36-768x383.png 768w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image36-400x200.png 400w" sizes="(max-width: 1164px) 100vw, 1164px"></noscript><img decoding="async" width="1164" height="580" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201164%20580%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image36.png" alt="Setting up an alert for competitor reviews in Ahrefs Alerts " class="lazyload wp-image-157979" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image36.png 1164w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image36-680x339.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image36-768x383.png 768w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image36-400x200.png 400w" data-sizes="(max-width: 1164px) 100vw, 1164px"></figure></div></div><h3 class="wp-block-heading">10. Find relevant Quora questions to answer</h3><p>Quora is a website where people ask questions, contributors post answers, and the best ones get upvoted to the top.</p><p>As my colleague, Si Quan Ong, has proven, it’s a great place to build brand awareness. He’s had over 2 million views on his answers and continues to get over 25K views every month despite his recent inactivity:</p><figure class="wp-block-image size-full is-resized"><noscript><img decoding="async" width="613" height="394" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image14-9.png" alt="My colleague's achievements on Quora " class="wp-image-157980" style="width:460px;height:296px" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image14-9.png 613w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image14-9-260x166.png 260w" sizes="(max-width: 613px) 100vw, 613px"></noscript><img decoding="async" width="613" height="394" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20613%20394%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image14-9.png" alt="My colleague's achievements on Quora " class="lazyload wp-image-157980" style="width:460px;height:296px" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image14-9.png 613w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image14-9-260x166.png 260w" data-sizes="(max-width: 613px) 100vw, 613px"></figure><p>When it comes to finding questions to answer, Quora’s search function works well. The downside is that you can only search for one topic at once.</p><p>As Quora uses the question itself as the URL, you can overcome this problem with this search operator: <code>site:quora.com inurl:([topic 1] | topic 2)</code>.</p><p>For example, if you have a health and fitness website, you can search for something like this:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1106" height="156" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image20-8.png" alt="Searching for relevant threads on Quora using inurl: " class="wp-image-157982" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image20-8.png 1106w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image20-8-680x96.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image20-8-768x108.png 768w" sizes="(max-width: 1106px) 100vw, 1106px"></noscript><img decoding="async" width="1106" height="156" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201106%20156%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image20-8.png" alt="Searching for relevant threads on Quora using inurl: " class="lazyload wp-image-157982" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image20-8.png 1106w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image20-8-680x96.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image20-8-768x108.png 768w" data-sizes="(max-width: 1106px) 100vw, 1106px"></figure><p>If you’re an Ahrefs user, you can even combine this with the <a href="https://ahrefs.com/seo-toolbar">SEO Toolbar</a> to overlay traffic estimates on the SERP. That way, you can focus on answering questions that already get organic traffic.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1380" height="540" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image3-13.png" alt="Using Ahrefs' SEO Toolbar to check estimated traffic to relevant Quora threads on the fly " class="wp-image-157983" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image3-13.png 1380w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image3-13-680x266.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image3-13-768x301.png 768w" sizes="(max-width: 1380px) 100vw, 1380px"></noscript><img decoding="async" width="1380" height="540" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201380%20540%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image3-13.png" alt="Using Ahrefs' SEO Toolbar to check estimated traffic to relevant Quora threads on the fly " class="lazyload wp-image-157983" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image3-13.png 1380w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image3-13-680x266.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image3-13-768x301.png 768w" data-sizes="(max-width: 1380px) 100vw, 1380px"></figure><p>Or if you want an even faster method, try this:</p><ol class="wp-block-list"><li>Go to Ahrefs’ <a href="https://ahrefs.com/site-explorer">Site Explorer</a></li><li>Enter quora.com</li><li>Go to the <strong>Top pages</strong> report</li><li>Filter for results with URLs that contain particular words</li></ol><p>This will give you a list of relevant Quora answers, sorted by their estimated monthly search traffic from high to low.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1332" height="1016" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image25-3.png" alt="Searching for relevant Quora threads with traffic in Ahrefs' Site Explorer " class="wp-image-157984" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image25-3.png 1332w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image25-3-557x425.png 557w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image25-3-768x586.png 768w" sizes="(max-width: 1332px) 100vw, 1332px"></noscript><img decoding="async" width="1332" height="1016" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201332%201016%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image25-3.png" alt="Searching for relevant Quora threads with traffic in Ahrefs' Site Explorer " class="lazyload wp-image-157984" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image25-3.png 1332w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image25-3-557x425.png 557w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image25-3-768x586.png 768w" data-sizes="(max-width: 1332px) 100vw, 1332px"></figure><p>For example, one of the questions above asks whether it’s better to make a protein shake with milk or water and gets an estimated 792 monthly visits. If you can answer this question well and get upvoted, chances are hundreds of people will see your answer every month.</p><p>Even better, as you can include links in your answers, these answers can send some nice referral traffic your way.</p><h3 class="wp-block-heading">11. Find how fast your competitors are publishing new content</h3><p>Combine the <code>site:</code> operator with <code>before:</code> and/or <code>after:</code> operators to find out how much content any competitor has published in a given time period.</p><p>For example, here’s how many posts another SEO blog published in December 2022: </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1300" height="338" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image28-2.png" alt="Checking a competitor's publishing pace using the site:, after:, and before: operators " class="wp-image-157985" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image28-2.png 1300w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image28-2-680x177.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image28-2-768x200.png 768w" sizes="(max-width: 1300px) 100vw, 1300px"></noscript><img decoding="async" width="1300" height="338" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201300%20338%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image28-2.png" alt="Checking a competitor's publishing pace using the site:, after:, and before: operators " class="lazyload wp-image-157985" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image28-2.png 1300w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image28-2-680x177.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image28-2-768x200.png 768w" data-sizes="(max-width: 1300px) 100vw, 1300px"></figure><p>And here’s how many it published in the whole of 2022:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1078" height="334" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image15-8.png" alt="Checking Search Engine Land's publishing pace using the site:, after:, and before: operators " class="wp-image-157986" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image15-8.png 1078w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image15-8-680x211.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image15-8-768x238.png 768w" sizes="(max-width: 1078px) 100vw, 1078px"></noscript><img decoding="async" width="1078" height="334" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201078%20334%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image15-8.png" alt="Checking Search Engine Land's publishing pace using the site:, after:, and before: operators " class="lazyload wp-image-157986" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image15-8.png 1078w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image15-8-680x211.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image15-8-768x238.png 768w" data-sizes="(max-width: 1078px) 100vw, 1078px"></figure><p>Just be aware that this operator isn’t always 100% accurate, as it includes updated pages.</p><p>For example, the search below returns a post with January 25, 2022, attached to it:</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1390" height="392" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image30-1.png" alt="Misleading result from using these search operators " class="wp-image-157988" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image30-1.png 1390w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image30-1-680x192.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image30-1-768x217.png 768w" sizes="(max-width: 1390px) 100vw, 1390px"></noscript><img decoding="async" width="1390" height="392" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201390%20392%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image30-1.png" alt="Misleading result from using these search operators " class="lazyload wp-image-157988" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image30-1.png 1390w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image30-1-680x192.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image30-1-768x217.png 768w" data-sizes="(max-width: 1390px) 100vw, 1390px"></figure><p>But if we plug that post’s URL into Ahrefs’ <a href="https://ahrefs.com/site-explorer">Site Explorer</a>, we see that it’s been attracting organic traffic since 2019. So it must have existed long before 2022.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1318" height="546" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image1-10.png" alt="Estimated organic traffic to the misleading results, via Ahrefs' Site Explorer " class="wp-image-157990" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image1-10.png 1318w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image1-10-680x282.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image1-10-768x318.png 768w" sizes="(max-width: 1318px) 100vw, 1318px"></noscript><img decoding="async" width="1318" height="546" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201318%20546%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image1-10.png" alt="Estimated organic traffic to the misleading results, via Ahrefs' Site Explorer " class="lazyload wp-image-157990" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image1-10.png 1318w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image1-10-680x282.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image1-10-768x318.png 768w" data-sizes="(max-width: 1318px) 100vw, 1318px"></figure><p>If you’re an Ahrefs user and want a more accurate way to see a competitor’s publishing frequency, run a <code>site:</code> search in <a href="https://ahrefs.com/content-explorer">Content Explorer</a> and filter for “Pages published once.” </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="1178" height="280" src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image21-4.png" alt="Filtering for pages from Search Engine Land that were first published in the last 12 months in Ahrefs' Content Explorer " class="wp-image-157992" srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image21-4.png 1178w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image21-4-680x162.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image21-4-768x183.png 768w" sizes="(max-width: 1178px) 100vw, 1178px"></noscript><img decoding="async" width="1178" height="280" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201178%20280%22%3E%3C/svg%3E' data-src="https://ahrefs.com/blog/wp-content/uploads/2023/04/image21-4.png" alt="Filtering for pages from Search Engine Land that were first published in the last 12 months in Ahrefs' Content Explorer " class="lazyload wp-image-157992" data-srcset="https://ahrefs.com/blog/wp-content/uploads/2023/04/image21-4.png 1178w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image21-4-680x162.png 680w, https://ahrefs.com/blog/wp-content/uploads/2023/04/image21-4-768x183.png 768w" data-sizes="(max-width: 1178px) 100vw, 1178px"></figure><h2 class="wp-block-heading">Final thoughts</h2><p>Google advanced search operators are super powerful. You just have to know how to use them.</p><p>But I have to admit that some are more useful than others, especially when it comes to SEO. I find myself using <code>site:</code>, <code>intitle:</code>, and <code>inurl:</code> often. Yet I rarely use <code>allintitle:</code> and many of the other more obscure operators.</p><p>I’d also add that many operators are borderline useless unless paired with another operator, or two, or three.</p><p>So do play around with them and let me know what you come up with. </p><p>I’d be more than happy to add any useful combinations you discover to the post. </p><p>Got questions? Ping me <a href="https://twitter.com/joshuachardwick">on Twitter</a>.</p> </span></div></div></div></div></div><div id="tooltip__copielink" class="hide"><p class="text-xs-left">Copy link</p></div><footer class="post-footer"><div class="container"><div class="post-content"><div class="article-stats-footer article-stats-footer-grid"><div id="bsubscr" class="share-post-top-bottom subscr-fright" style="padding-bottom: 0px;"><div class="subscr-fright-bg-img"></div><div class="h6">Get the week's best marketing content</div><form class="mc4wp-form" onsubmit="return false"> <input type="hidden" name="emailFoot" value=""><div class=".mc4wp-form-fields"><div class="form-group"> <label class="sr-only"><span class="screen-reader-text">Email Subscription</span></label> <input type="email" id="sMailBFooter" placeholder="Enter your email" aria-label="Enter your email" required=""><div class="bg-submit"> <a id="sSubscrBtnBottom" class="btn-primary btn-more" href="/">Subscribe</a></div><div 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