Is Online marketing still possible with the GDPR?

<!DOCTYPE html>  <html lang="en-US" class="no-js">  <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://borlabs.io/is-online-marketing-still-possible-with-the-gdpr/","20211206134604","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1638798364"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <link rel="dns-prefetch" href="//web.archive.org/web/20211206134604/https://fonts.googleapis.com/"> <link rel="stylesheet" href="https://web.archive.org/web/20211206134604cs_/https://cdn.borlabs.io/wp-content/cache/borlabs_cache/1/css/614aaf0be835d8a51d5e1ce68239060fae21ab6f_https.css" type="text/css" media="all"><link href="https://web.archive.org/web/20211206134604cs_/https://fonts.googleapis.com/css?family=Roboto%3A300%2C400%2C500%2C600%2C700%7CRoboto+Condensed%3A400%2C600%2C700%7CKhand%3A400%2C600%2C700" rel="stylesheet"> <meta charset="UTF-8"/> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0"> <meta name="theme-color" content="#222222"/> <link rel="profile" href="https://gmpg.org/xfn/11"/> <title>Is Online marketing still possible with the GDPR?</title> <meta name="description" content="Since the introduction of the GDPR on May 25, 2018, stricter guidelines apply to the handling of personal data in the European Union."/> <meta property="og:image" content="https://web.archive.org/web/20211206134604im_/https://borlabs.io/wp-content/uploads/2021/08/Blog_Illustration_Marketing_Privacy_1.png"/> <meta property="og:image:width" content="2400"/> <meta property="og:image:height" content="800"/> <meta property="og:locale" content="en_US"/> <meta property="og:type" content="article"/> <meta property="og:title" content="Is Online marketing still possible with the GDPR?"/> <meta property="og:description" content="Since the introduction of the GDPR on May 25, 2018, stricter guidelines apply to the handling of personal data in the European Union. Especially in online marketing, rethinking is necessary to meet…"/> <meta property="og:url" content="https://web.archive.org/web/20211206134604/https://borlabs.io/is-online-marketing-still-possible-with-the-gdpr/"/> <meta property="og:site_name" content="Borlabs"/> <meta property="og:updated_time" content="2021-08-22T17:32+00:00"/> <meta property="article:publisher" content="https://www.facebook.com/Borlabs"/> <meta property="article:published_time" content="2021-08-15T17:05+00:00"/> <meta property="article:modified_time" content="2021-08-22T17:32+00:00"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:site" content="@borlabs_io"/> <meta name="twitter:title" content="Is Online marketing still possible with the GDPR?"/> <meta name="twitter:description" content="Since the introduction of the GDPR on May 25, 2018, stricter guidelines apply to the handling of personal data in the European Union. Especially in online marketing, rethinking is necessary to meet…"/> <meta name="twitter:image" content="https://web.archive.org/web/20211206134604im_/https://borlabs.io/wp-content/uploads/2021/08/Blog_Illustration_Marketing_Privacy_1.png"/> <meta name="twitter:image:width" content="2400"/> <meta name="twitter:image:height" content="800"/> <link rel="canonical" href="https://web.archive.org/web/20211206134604/https://borlabs.io/is-online-marketing-still-possible-with-the-gdpr/"/> <script type="application/ld+json">{"@context":"https://web.archive.org/web/20211206134604/https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://web.archive.org/web/20211206134604/https://borlabs.io","name":"Borlabs - Premium Plugins for WordPress"}},{"@type":"ListItem","position":2,"item":{"@id":"https://web.archive.org/web/20211206134604/https://borlabs.io/blog/tips/","name":"Tips"}},{"@type":"ListItem","position":3,"item":{"@id":"https://web.archive.org/web/20211206134604/https://borlabs.io/is-online-marketing-still-possible-with-the-gdpr/","name":"Is Online marketing still possible with the GDPR?"}}]}</script> <meta name="google-site-verification" content="xp7btdNzxumFybl1eL-mfBHoQIF9N6w79FIMRrsbuqs"/> <link rel="dns-prefetch" href="//web.archive.org/web/20211206134604/https://fonts.googleapis.com/"/> <link rel="alternate" type="application/rss+xml" title="Borlabs » Feed" href="https://web.archive.org/web/20211206134604/https://borlabs.io/feed/"/> <link rel="alternate" type="application/rss+xml" title="Borlabs » Comments Feed" href="https://web.archive.org/web/20211206134604/https://borlabs.io/comments/feed/"/> <style id="wp-block-library-theme-inline-css" type="text/css"> #start-resizable-editor-section{display:none}.wp-block-audio figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-audio figcaption{color:hsla(0,0%,100%,.65)}.wp-block-code{font-family:Menlo,Consolas,monaco,monospace;color:#1e1e1e;padding:.8em 1em;border:1px solid #ddd;border-radius:4px}.wp-block-embed figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-embed figcaption{color:hsla(0,0%,100%,.65)}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center}.is-dark-theme .blocks-gallery-caption{color:hsla(0,0%,100%,.65)}.wp-block-image figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-image figcaption{color:hsla(0,0%,100%,.65)}.wp-block-pullquote{border-top:4px solid;border-bottom:4px solid;margin-bottom:1.75em;color:currentColor}.wp-block-pullquote__citation,.wp-block-pullquote cite,.wp-block-pullquote footer{color:currentColor;text-transform:uppercase;font-size:.8125em;font-style:normal}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;position:relative;font-style:normal}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em}.wp-block-quote.has-text-align-center{border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large{border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-group.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;opacity:.4}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table thead{border-bottom:3px solid}.wp-block-table tfoot{border-top:3px solid}.wp-block-table td,.wp-block-table th{padding:.5em;border:1px solid;word-break:normal}.wp-block-table figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-table figcaption{color:hsla(0,0%,100%,.65)}.wp-block-video figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-video figcaption{color:hsla(0,0%,100%,.65)}.wp-block-template-part.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}#end-resizable-editor-section{display:none} </style> <style id="go-pricing-styles-inline-css" type="text/css"> .go-pricing .gw-go { text-align: center; } </style> <style id="ez-toc-inline-css" type="text/css"> div#ez-toc-container p.ez-toc-title {font-size: 26px;}div#ez-toc-container p.ez-toc-title {font-weight: 400;}div#ez-toc-container ul li {font-size: 15px;}div#ez-toc-container {background: #f7f7f7;border: 1px solid #f7f7f7;width: 95%;}div#ez-toc-container p.ez-toc-title {color: #222222;}div#ez-toc-container ul.ez-toc-list a {color: #222222;}div#ez-toc-container ul.ez-toc-list a:hover {color: #222222;}div#ez-toc-container ul.ez-toc-list a:visited {color: #222222;} </style> <style id="minerva-kb/css-inline-css" type="text/css"> .mkb-container {width: 100%;}.mkb-content-main.mkb-content-main--has-sidebar {width: 72%;}.mkb-sidebar {width: 28%;}@media (min-width: 1025px) {.mkb-sidebar.mkb-fixed {position: fixed;top: 3px;}.mkb-sidebar.mkb-fixed-bottom {position: absolute;}}.kb-search__results-summary .kb-search-request-indicator,.mkb-widget .kb-search__results-summary .kb-search-request-indicator {color: #2ab77b;}.mkb-anchors-list__item-link.active:before {background: #00aae8;}.mkb-anchors-list__item-link.active .mkb-anchors-list__item-link-label {color: #fff;}.mkb-article-text .mkb-anchors-list,.mkb-single-content .mkb-anchors-list {width: 100%;}.mkb-article-text .mkb-anchors-list.mkb-anchors-list--hierarchical,.mkb-single-content .mkb-anchors-list.mkb-anchors-list--hierarchical {width: 100%;}.kb-topic__count,.mkb-article-item__topic {color: #ffffff;background: #222222;}.kb-topic__inner {height: 100%;}.mkb-article-extra__like,.mkb-article-extra__like:focus,.mkb-article-extra__like:active,.mkb-article-extra__like:visited,.mkb-article-extra__like:hover,.mkb-article-item__likes i {color: #4BB651;}.mkb-article-extra__message {border-color: #eee;background: #f7f7f7;color: #888;}.mkb-article-extra__feedback-sent-message {border-color: #eee;background: #f7f7f7;color: #888;}.mkb-article-extra__feedback-form-submit a {background: #24282d;color: #ffffff;}.mkb-article-extra__like.mkb-voted,.mkb-article-extra__like.mkb-voted:focus,.mkb-article-extra__like.mkb-voted:active,.mkb-article-extra__like.mkb-voted:visited,.mkb-article-extra__like.mkb-voted:hover {background-color: #4BB651;border-color: #4BB651;color: #efefef;}.mkb-article-extra__dislike,.mkb-article-extra__dislike:focus,.mkb-article-extra__dislike:active,.mkb-article-extra__dislike:visited,.mkb-article-extra__dislike:hover,.mkb-article-item__dislikes i {color: #C85C5E;}.mkb-article-extra__dislike.mkb-voted,.mkb-article-extra__dislike.mkb-voted:focus,.mkb-article-extra__dislike.mkb-voted:active,.mkb-article-extra__dislike.mkb-voted:visited,.mkb-article-extra__dislike.mkb-voted:hover {background-color: #C85C5E;border-color: #C85C5E;color: #efefef;}.kb-search .kb-search__result-topic-name {color: #ffffff;background: #24282d;}.kb-topic .kb-topic__box-header,.kb-topic .kb-topic__title-link {color: #222222;}.kb-header {background: #ffffff;}.kb-faq .kb-faq__questions .kb-faq__question-title {font-size: 1.5em;}.kb-faq__question-title {background: ;color: #222222;}.kb-faq__question-title:hover {background: ;}.kb-faq__answer {background: #ffffff;color: #707070;}.kb-faq__no-results {background: #f7f7f7;color: #333;}.kb-faq__count {background: #4bb7e5;color: #ffffff;}.kb-faq .kb-faq__toggle-all .kb-faq__toggle-all-link {background: #4bb7e5;color: #ffffff;}.kb-faq .kb-faq__toggle-all .kb-faq__toggle-all-link:hover {background: #64bee5;}.kb-faq .kb-faq__category-title {margin-top: 1rem;margin-bottom: 0.3rem;}/* Shortcodes */.mkb-info {background: #cce5ff;color: #004085;border-color: #b8daff;}.mkb-info__icon {color: #004085;}.mkb-tip {background: #fff3cd;color: #856404;border-color: #ffeeba;}.mkb-tip__icon {color: #856404;}.mkb-warning {background: #f8d7da;color: #721c24;border-color: #f5c6cb;}.mkb-warning__icon {color: #721c24;}.mkb-related-content {background: #f6f6f6;color: #333333;border-color: #f6f6f6;}.mkb-related-content a {color: #1d8dec;}.kb-topic.kb-topic--box-view .kb-topic__inner {background: #ffffff;}.kb-topic.kb-topic--box-view .kb-topic__inner:hover {background: #f7f7f7;}.mkb-widget {background: #f7f7f7;color: #222222;}.mkb-widget a {color: #222222;}.mkb-widget i.fa {color: #222222;}.mkb-widget .mkb-widget-title {color: #222222;}.mkb-widget-content-tree__article--active .mkb-widget-content-tree__article-title:after {background: #32CD32;}.mkb-root .mkb-article-text,.mkb-root .mkb-article-header,.mkb-root .mkb-article-item__excerpt {color: #222222;}.mkb-root .mkb-article-text a,.mkb-root .mkb-article-header a,.mkb-article-item--detailed .mkb-entry-title a {color: #5a61e8;}.mkb-root h1 {color: #222222;}.mkb-root h2 {color: #222222;}.mkb-root h3 {color: #222222;}.mkb-root h4 {color: #222222;}.mkb-root h5 {color: #222222;}.mkb-root h6 {color: #222222;}.mkb-breadcrumbs {font-size: 13px;text-align: left;background-color: rgba(255,255,255,0);color: #85868c;padding-top: 0px;padding-left: 0px;padding-right: 0px;padding-bottom: 0px;}.mkb-breadcrumbs li a {color: #85868c;}.mkb-single .mkb-root {padding-top: 0px;padding-bottom: 0px;}.mkb-archive .mkb-root {padding-top: 0px;padding-bottom: 0px;}.mkb-settings-home-page .mkb-root {padding-top: 0px;padding-bottom: 0px;}.mkb-search .mkb-root {padding-top: 0px;padding-bottom: 0px;}.mkb-search-match {background: rgba(255,255,255,0);color: #000;}.mkb-pagination ul li {background: #f7f7f7;color: #333;}.mkb-pagination ul li a {color: #24282d;}/** * Guest posts */.mkb-client-submission-send {background: #4a90e2;color: #ffffff;}/** * Versions */.mkb-article-version,.mkb-article-version:hover,.mkb-article-version:active,.mkb-article-version:focus,.mkb-article-version:visited.mkb-article-versions a,.mkb-article-versions a:hover,.mkb-article-versions a:active,.mkb-article-versions a:focus,.mkb-article-versions a:visited {background: #00a0d2;color: #fff;}/** * Floating Helper */.mkb-floating-helper-btn {background: #4a90e2;color: #ffffff;width: 78px;height: 78px;}.mkb-floating-helper-btn .mkb-floating-helper-btn-icon {font-size: 38px;height: 38px;}.mkb-floating-helper-content {background: #4a90e2;color: #ffffff;width: 36em;}.mkb-floating-helper-content .kb-header .kb-search__results {max-height: 20em;}.mkb-floating-helper-content .kb-header .kb-search__form {max-height: calc(43px + 20em);} </style> <link rel="https://api.w.org/" href="https://borlabs.io/wp-json/"/><link rel="alternate" type="application/json" href="https://web.archive.org/web/20211206134604/https://borlabs.io/wp-json/wp/v2/posts/4896"/><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://borlabs.io/xmlrpc.php?rsd"/> <link rel="alternate" type="application/json+oembed" href="https://web.archive.org/web/20211206134604/https://borlabs.io/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fborlabs.io%2Fis-online-marketing-still-possible-with-the-gdpr%2F"/> <link rel="alternate" type="text/xml+oembed" href="https://web.archive.org/web/20211206134604/https://borlabs.io/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fborlabs.io%2Fis-online-marketing-still-possible-with-the-gdpr%2F&format=xml"/> <link rel="alternate" hreflang="de" href="https://web.archive.org/web/20211206134604/https://de.borlabs.io/online-marketing-mit-der-dsgvo-noch-moeglich/"><link rel="alternate" hreflang="en" href="https://web.archive.org/web/20211206134604/https://borlabs.io/is-online-marketing-still-possible-with-the-gdpr/"><link rel="alternate" href="https://web.archive.org/web/20211206134604/https://borlabs.io/is-online-marketing-still-possible-with-the-gdpr/" hreflang="x-default"><noscript><style> .wpb_animate_when_almost_visible { opacity: 1; }</style></noscript></head> <body id="the7-body" class="post-template-default single single-post postid-4896 single-format-standard wp-embed-responsive the7-core-ver-2.5.7.1 no-comments dt-responsive-on right-mobile-menu-close-icon ouside-menu-close-icon mobile-hamburger-close-bg-enable mobile-hamburger-close-bg-hover-enable fade-medium-mobile-menu-close-icon fade-medium-menu-close-icon accent-gradient srcset-enabled btn-flat custom-btn-color custom-btn-hover-color phantom-sticky phantom-disable-decoration phantom-main-logo-on sticky-mobile-header top-header first-switch-logo-left first-switch-menu-right second-switch-logo-left second-switch-menu-right right-mobile-menu layzr-loading-on popup-message-style dt-fa-compatibility the7-ver-9.16.0 mkb-desktop mkb-version-1-6-0 wpb-js-composer js-comp-ver-6.7.0 vc_responsive"> <div id="page"> <a class="skip-link screen-reader-text" href="#content">Skip to content</a> <div class="masthead inline-header center widgets full-height shadow-mobile-header-decoration small-mobile-menu-icon dt-parent-menu-clickable show-sub-menu-on-hover show-device-logo show-mobile-logo" role="banner"> <div class="top-bar top-bar-empty top-bar-line-hide"> <div class="top-bar-bg"></div> <div class="mini-widgets left-widgets"></div><div class="mini-widgets right-widgets"></div></div> <header class="header-bar"> <div class="branding"> <div id="site-title" class="assistive-text">Borlabs</div> <div id="site-description" class="assistive-text"></div> <a class="same-logo" href="https://web.archive.org/web/20211206134604/https://borlabs.io/"><img class=" preload-me" src="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2019/03/borlabs-wp-logo.png" srcset="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2019/03/borlabs-wp-logo.png 159w, https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2019/03/borlabs-wp-logo-retina.png 318w" width="159" height="35" sizes="159px" alt="Borlabs"/><img class="mobile-logo preload-me" src="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2019/03/borlabs-wp-logo.png" srcset="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2019/03/borlabs-wp-logo.png 159w, https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2019/03/borlabs-wp-logo-retina.png 318w" width="159" height="35" sizes="159px" alt="Borlabs"/></a></div> <ul id="primary-menu" class="main-nav underline-decoration downwards-line outside-item-remove-margin" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-3270 first" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Home</span></span></a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3286 has-children" role="presentation"><a href="#" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Products</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3716 first has-children" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/" data-level="2" role="menuitem"><span class="menu-item-text"><span class="menu-text">Borlabs Cookie</span><span class="subtitle-text">GDPR cookie solution</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3793 first" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Information & Prices</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3276" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/iframe-demo/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Iframe Demo</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3277" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/recover-license-key/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Recover license key</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3278" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/download/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Download</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3279" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/changelog/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Changelog</span></span></a></li> </ul></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3271 has-children" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cache/" data-level="2" role="menuitem"><span class="menu-item-text"><span class="menu-text">Borlabs Cache</span><span class="subtitle-text">Accelerates your website</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3792 first" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cache/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Information & Prices</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3272" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cache/features/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Features</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3273" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cache/download/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Download</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3274" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cache/changelog/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Changelog</span></span></a></li> </ul></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3280 has-children" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-opt-in/" data-level="2" role="menuitem"><span class="menu-item-text"><span class="menu-text">Borlabs Opt-in</span><span class="subtitle-text">Double Opt-in for Forms</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3794 first" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-opt-in/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Information & Prices</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3281" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-opt-in/changelog/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Changelog</span></span></a></li> </ul></li> </ul></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3282" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/blog/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Blog</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3283" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/account/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Account</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3284" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/affiliate/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Affiliate</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3285" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/support/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Support</span></span></a></li> <li class="site-id-2 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-3287" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://de.borlabs.io/online-marketing-mit-der-dsgvo-noch-moeglich/" rel="alternate" data-level="1" lang="de-DE" hreflang="de-DE" role="menuitem"><span class="menu-item-text"><span class="menu-text"><span class="lang"><i class="fas fa-language"></i> <span class="langTitle">Deutsch</span></span></span></span></a></li> </ul> <div class="mini-widgets"><div class="soc-ico show-on-desktop in-menu-first-switch in-menu-second-switch disabled-bg custom-border border-on hover-custom-bg hover-disabled-border hover-border-off"><a title="Facebook page opens in new window" href="https://web.archive.org/web/20211206134604/https://www.facebook.com/Borlabs/" target="_blank" class="facebook"><span class="soc-font-icon"></span><span class="screen-reader-text">Facebook page opens in new window</span></a><a title="Twitter page opens in new window" href="https://web.archive.org/web/20211206134604/https://twitter.com/borlabs_io" target="_blank" class="twitter"><span class="soc-font-icon"></span><span class="screen-reader-text">Twitter page opens in new window</span></a><a title="YouTube page opens in new window" href="https://web.archive.org/web/20211206134604/https://www.youtube.com/c/Borlabs" target="_blank" class="you-tube"><span class="soc-font-icon"></span><span class="screen-reader-text">YouTube page opens in new window</span></a></div></div> </header> </div> <div class="dt-mobile-header mobile-menu-show-divider"> <div class="dt-close-mobile-menu-icon"><div class="close-line-wrap"><span class="close-line"></span><span class="close-line"></span><span class="close-line"></span></div></div> <ul id="mobile-menu" class="mobile-main-nav" role="menubar"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-3270 first" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Home</span></span></a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3286 has-children" role="presentation"><a href="#" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Products</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3716 first has-children" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/" data-level="2" role="menuitem"><span class="menu-item-text"><span class="menu-text">Borlabs Cookie</span><span class="subtitle-text">GDPR cookie solution</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3793 first" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Information & Prices</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3276" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/iframe-demo/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Iframe Demo</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3277" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/recover-license-key/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Recover license key</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3278" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/download/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Download</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3279" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/changelog/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Changelog</span></span></a></li> </ul></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3271 has-children" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cache/" data-level="2" role="menuitem"><span class="menu-item-text"><span class="menu-text">Borlabs Cache</span><span class="subtitle-text">Accelerates your website</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3792 first" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cache/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Information & Prices</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3272" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cache/features/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Features</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3273" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cache/download/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Download</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3274" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cache/changelog/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Changelog</span></span></a></li> </ul></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3280 has-children" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-opt-in/" data-level="2" role="menuitem"><span class="menu-item-text"><span class="menu-text">Borlabs Opt-in</span><span class="subtitle-text">Double Opt-in for Forms</span></span></a><ul class="sub-nav gradient-hover hover-style-bg level-arrows-on" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3794 first" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-opt-in/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Information & Prices</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3281" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-opt-in/changelog/" data-level="3" role="menuitem"><span class="menu-item-text"><span class="menu-text">Changelog</span></span></a></li> </ul></li> </ul></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3282" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/blog/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Blog</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3283" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/account/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Account</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3284" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/affiliate/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Affiliate</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3285" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/support/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Support</span></span></a></li> <li class="site-id-2 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-3287" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://de.borlabs.io/online-marketing-mit-der-dsgvo-noch-moeglich/" rel="alternate" data-level="1" lang="de-DE" hreflang="de-DE" role="menuitem"><span class="menu-item-text"><span class="menu-text"><span class="lang"><i class="fas fa-language"></i> <span class="langTitle">Deutsch</span></span></span></span></a></li> </ul> <div class="mobile-mini-widgets-in-menu"></div> </div> <div class="page-title content-left gradient-bg breadcrumbs-mobile-off page-title-responsive-enabled"> <div class="wf-wrap"> <div class="page-title-head hgroup"><h1 class="entry-title">Is Online marketing still possible with the GDPR?</h1></div><div class="page-title-breadcrumbs"><div class="assistive-text">You are here:</div><ol class="breadcrumbs text-small" itemscope itemtype="https://schema.org/BreadcrumbList"><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="item" href="https://web.archive.org/web/20211206134604/https://borlabs.io/" title=""><span itemprop="name">Home</span></a><meta itemprop="position" content="1"/></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="item" href="https://web.archive.org/web/20211206134604/https://borlabs.io/blog/tips/" title=""><span itemprop="name">Tips</span></a><meta itemprop="position" content="2"/></li><li class="current" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">Is Online marketing still possible…</span><meta itemprop="position" content="3"/></li></ol></div> </div> </div> <div id="main" class="sidebar-right sidebar-divider-off"> <div class="main-gradient"></div> <div class="wf-wrap"> <div class="wf-container-main"> <div id="content" class="content" role="main"> <article id="post-4896" class="vertical-fancy-style post-4896 post type-post status-publish format-standard has-post-thumbnail category-tips category-78 description-off"> <div class="post-thumbnail"><div class="fancy-date"><a title="7:05 pm" href="https://web.archive.org/web/20211206134604/https://borlabs.io/2021/08/15/"><span class="entry-month">Aug</span><span class="entry-date updated">15</span><span class="entry-year">2021</span></a></div><span class="fancy-categories"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/blog/tips/" rel="category tag" style="background-color:#;color:#;">Tips</a></span><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%202400%20800'%2F%3E" data-src="https://web.archive.org/web/20211206134604/https://borlabs.io/wp-content/uploads/2021/08/Blog_Illustration_Marketing_Privacy_1.png" data-srcset="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/Blog_Illustration_Marketing_Privacy_1.png 2400w" width="2400" height="800" title="Blog_Illustration_Marketing_Privacy_1" alt=""/></div><div class="entry-content"> <p>Since the introduction of the GDPR on May 25, 2018, stricter guidelines apply to the handling of personal data in the European Union. Especially in online marketing, rethinking is necessary to meet the requirements of the General Data Protection Regulation. </p> <h2>Online-Marketing & GDPR</h2> <p>Do online marketing and the GDPR even fit together? This is probably the question most people asked themselves when the General Data Protection Regulation was introduced. Today, the answer is YES. </p> <h2>The most important points in marketing and the GDPR</h2> <p>We have summarized some important points so that you can see which points you must observe in online marketing with regard to the GDPR. These include website cookies, email marketing, remarketing with the Facebook pixel, and the statistics tool Google Analytics.</p> <h3>Website-Cookies</h3> <p>When a user visits a website, he or she must first be asked by means of a cookie notice which cookies may be activated. Cookies can be roughly divided into two categories: Essential cookies and third-party cookies.</p> <p>Essential cookies are cookies that are necessary for the operation of the website. Third-party cookies may be necessary for tracking statistics or remarketing, for example, or are cookies of external media such as YouTube, Vimeo, Google Maps, etc.</p> <p>The cookie notice must inform the user about these cookies. In addition, the user must explicitly agree to the use of cookies. No cookies may be set before this. </p> <p>Important: Even after consent has been given, the user should always have the option to view cookies that have been consented to and also to revoke them at any time. For this purpose, an opt-out solution within the privacy policy is a good idea, as we offer with our Borlabs Cookie Plugin. This can be easily integrated at any point via shortcode. </p> <h3>Opt-in and opt-out in email marketing</h3> <p>In online marketing, email marketing is one of the most important channels for communicating with customers and users and regularly informing them about new products. But with the introduction of the GDPR, it is also important to check whether corresponding opt-in and opt-out solutions are available.</p> <p><strong>Opt-in:</strong></p> <p>The so-called double opt-in procedure is intended to ensure that a user who subscribes to the e-mail list consents within a separate confirmation e-mail. This means that they may only be added to the e-mail list as an active user and receive e-mails if they have given their consent via the separate confirmation e-mail. </p> <p><strong>Opt-out:</strong></p> <p>The opposite of the opt-in procedure is the opt-out procedure. This means that the user must be able to unsubscribe from the e-mail list at any time. Such an opt-out solution must be present in every email sent. Most email tools offer the possibility of automatic integration of an opt-out solution in every mail. </p> <h3>Google Analytics</h3> <p>A popular statistics tool for evaluating visitor numbers, page views, or behavior is Google Analytics. The statistics tool can be integrated into the website and tracks the visitors. Whether the visitor's consent is required for this has been a matter of legal dispute up to now. We recommend obtaining consent for Google Analytics tracking from the visitor. In addition, care must be taken to anonymize personal data, in this case, the IP address. </p> <p>In the Borlabs Cookie plugin, only the tracking ID from Google Analytics must be entered. Our cookie tool anonymizes the IP addresses of the user automatically. </p> <h3>Remarketing with Facebook Pixel</h3> <p>The Facebook pixel is one of the main tools in online marketing when it comes to implementing social media campaigns or Facebook Ads on Facebook itself or Instagram. It serves primarily the remarketing purpose here. But here, too, caution is called for with the introduction of the GDPR. </p> <p>Basically, every user must agree to the tracking or "firing" of the Facebook pixel. Of course, this leads to significant losses, since not every visitor agrees to tracking via the Facebook pixel. Just like Google Analytics, the Facebook pixel can be easily integrated into the Borlabs Cookie plugin via tracking ID. </p> <h3>Other third party</h3> <p>Other third-party providers that are often included on websites include the following: </p> <ul><li>Google Maps</li><li>OpenStreetMap</li><li>Twitter</li><li>Vimeo </li><li>YouTube</li><li>Google AdSense</li></ul> <p>Of course, there are numerous other tools which are used for e.g. click tracking, mouse tracking, social media buttons, WordPress plugins, and much more. Each cookie of these tools must be confirmed by the visitor of your website. </p> <h2>What online marketers need to pay attention too</h2> <p>Anyone who is active in online marketing must pay attention to a number of factors with the introduction of the GDPR and with the ePrivacy Regulation still to come later. </p> <p>So you should check the following points: </p> <p><strong>Consent (Opt-in)</strong></p> <p>Can the user actively consent to the processing of his personal data? This applies to the website itself and also, for example, to e-mail marketing. </p> <p><strong>Consent removal (Opt-out)</strong></p> <p>Can the user revoke his consent to the processing of his personal data? This possibility must be guaranteed at all times. </p> <p><strong>Transparency</strong></p> <p>The processing of personal data must always be transparent. The user must therefore be able to understand in the privacy policy what data is processed, where it is processed, and for what purpose. </p> <p><strong>Anonymization</strong></p> <p>Personal data that is passed on to third-party providers must be anonymized - see Google Analytics. </p> <p><strong>Cookie notice</strong></p> <p>Each website visitor must be informed about the use of cookies and explicitly agree to them. </p> <h2>Order data processing</h2> <p>If data from your website is passed on to third parties or transferred to them, a so-called contract for commissioned data processing is necessary. This regulates the transfer and processing of personal data to or at the third-party provider. </p> <p>In addition, you should have a so-called procedure directory, in which the processing procedures of the personal data are presented in detail. This serves as evidence for the authorities if required.</p> <h2>Conclusion</h2> <p>The introduction of the GDPR was initially a hard blow for everyone who does online marketing and may also be active there for customers. This is because the GDPR has made marketing "more difficult" and from now on applies as a guideline for the processing of personal data. </p> <p>In the meantime, people in online marketing have come to terms with this and if all requirements are observed, you should - with a few changes - also be prepared for the upcoming ePrivacy regulation.</p> <div class="wpb_row vc_row-fluid" style="margin-top: 75px"> <div class="vc_column_container vc_col-sm-12"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h3 class="text-center"> How did you like the article?</h3> </div> </div> <div id="article-feedback" class="wpb_row vc_inner vc_row-fluid"> <div class="vc_column_container vc_col-sm-4"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_content_element"> <div class="wpb_wrapper"> <div class="text-center"> <span class="cursor" data-article-feedback="Bad"><i class="fas fa-frown fa-2x artcl-fdbck-bad"></i></span> </div> </div> </div> </div> </div> </div> <div class="vc_column_container vc_col-sm-4"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_content_element"> <div class="wpb_wrapper"> <div class="text-center"> <span class="cursor" data-article-feedback="Neutral"><i class="fas fa-meh fa-2x artcl-fdbck-neutral"></i></span> </div> </div> </div> </div> </div> </div> <div class="vc_column_container vc_col-sm-4"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_content_element"> <div class="wpb_wrapper"> <div class="text-center"> <span class="cursor" data-article-feedback="Good"><i class="fas fa-smile fa-2x artcl-feedback-good"></i></span> </div> </div> </div> </div> </div> </div> </div> <div class="wpb_content_element hide" id="article-feedback-success"> <div class="wpb_wrapper"> <p class="text-center">Thank you very much for your feedback!</p> </div> </div> </div> </div> </div> </div> </div> </article> </div> <aside id="sidebar" class="sidebar bg-under-widget sidebar-shadow-decoration"> <div class="sidebar-content widget-divider-off"> <section id="presscore-blog-posts-2" class="widget widget_presscore-blog-posts"><div class="widget-title">Recent articles</div><ul class="recent-posts round-images"><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20211206134604/https://borlabs.io/tidio-chatbots-live-chat/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20211206134604/https://borlabs.io/wp-content/uploads/2021/08/Blog_illustration_Tidio-40x40.png" data-srcset="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/Blog_illustration_Tidio-40x40.png 40w, https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/Blog_illustration_Tidio-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/tidio-chatbots-live-chat/">Tidio: Chatbots, Live-Chat & more</a><br/><time datetime="2021-11-27T23:23:58+02:00">November 27, 2021</time></div></article></li><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20211206134604/https://borlabs.io/helpdesk-software-comparison/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20211206134604/https://borlabs.io/wp-content/uploads/2021/08/blog_illustration_13helpdesk_solutions_article-40x40.png" data-srcset="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/blog_illustration_13helpdesk_solutions_article-40x40.png 40w, https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/blog_illustration_13helpdesk_solutions_article-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/helpdesk-software-comparison/">Helpdesk software 2021: The best ticket and chat systems in comparison</a><br/><time datetime="2021-11-22T17:47:59+02:00">November 22, 2021</time></div></article></li><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20211206134604/https://borlabs.io/how-to-create-a-wordpress-backup/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20211206134604/https://borlabs.io/wp-content/uploads/2021/08/blog_illustration_WPbackup_erstellen-40x40.png" data-srcset="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/blog_illustration_WPbackup_erstellen-40x40.png 40w, https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/blog_illustration_WPbackup_erstellen-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/how-to-create-a-wordpress-backup/">How to create a WordPress backup</a><br/><time datetime="2021-09-05T22:37:13+02:00">September 5, 2021</time></div></article></li><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20211206134604/https://borlabs.io/9-gdpr-mistakes-you-can-easily-avoid/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20211206134604/https://borlabs.io/wp-content/uploads/2021/08/Blog-wordpress-gdpr-error-40x40.png" data-srcset="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/Blog-wordpress-gdpr-error-40x40.png 40w, https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/Blog-wordpress-gdpr-error-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/9-gdpr-mistakes-you-can-easily-avoid/">9 GDPR mistakes you can easily avoid</a><br/><time datetime="2021-09-02T14:46:48+02:00">September 2, 2021</time></div></article></li></ul></section><section id="presscore-blog-categories-2" class="widget widget_presscore-blog-categories"><div class="widget-title">Categories</div><ul class="custom-categories"> <li class="first cat-item cat-item-1"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/blog/blog/" title="View all posts filed under Blog"><span class="item-name">Blog</span><span class="item-num">(2)</span></a> </li> <li class="cat-item cat-item-80"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/blog/plugin/" title="View all posts filed under Plugin"><span class="item-name">Plugin</span><span class="item-num">(7)</span></a> </li> <li class="cat-item cat-item-102"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/blog/service/" title="View all posts filed under Service"><span class="item-name">Service</span><span class="item-num">(2)</span></a> </li> <li class="cat-item cat-item-101"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/blog/theme/" title="View all posts filed under Theme"><span class="item-name">Theme</span><span class="item-num">(1)</span></a> </li> <li class="cat-item cat-item-78"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/blog/tips/" title="View all posts filed under Tips"><span class="item-name">Tips</span><span class="item-num">(6)</span></a> </li> </ul></section> </div> </aside> </div> </div> </div> <footer id="footer" class="footer solid-bg"> <div class="wf-wrap"> <div class="wf-container-footer"> <div class="wf-container"> <section id="custom_html-2" class="widget_text widget widget_custom_html wf-cell wf-1-3"><div class="textwidget custom-html-widget"><div class="widget-title"><img width="318" height="70" src="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2019/03/borlabs-wp-logo-retina.png" alt="Borlabs Logo" style="width: auto; max-height: 30px;"></div> <p>We create customized tools to optimize our client’s processes since 2006, including APIs for ERPs and PSPs. We design products for eCommerce platforms as well as fully-customized WordPress systems and xt:commerce systems. Since 2016 we develop Premium Plugins for WordPress.</p></div></section><section id="presscore-blog-posts-3" class="widget widget_presscore-blog-posts wf-cell wf-1-3"><div class="widget-title">Recent articles</div><ul class="recent-posts round-images"><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20211206134604/https://borlabs.io/tidio-chatbots-live-chat/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20211206134604/https://borlabs.io/wp-content/uploads/2021/08/Blog_illustration_Tidio-40x40.png" data-srcset="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/Blog_illustration_Tidio-40x40.png 40w, https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/Blog_illustration_Tidio-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/tidio-chatbots-live-chat/">Tidio: Chatbots, Live-Chat & more</a><br/><time datetime="2021-11-27T23:23:58+02:00">November 27, 2021</time></div></article></li><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20211206134604/https://borlabs.io/helpdesk-software-comparison/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20211206134604/https://borlabs.io/wp-content/uploads/2021/08/blog_illustration_13helpdesk_solutions_article-40x40.png" data-srcset="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/blog_illustration_13helpdesk_solutions_article-40x40.png 40w, https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/blog_illustration_13helpdesk_solutions_article-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/helpdesk-software-comparison/">Helpdesk software 2021: The best ticket and chat systems in comparison</a><br/><time datetime="2021-11-22T17:47:59+02:00">November 22, 2021</time></div></article></li><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20211206134604/https://borlabs.io/how-to-create-a-wordpress-backup/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20211206134604/https://borlabs.io/wp-content/uploads/2021/08/blog_illustration_WPbackup_erstellen-40x40.png" data-srcset="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/blog_illustration_WPbackup_erstellen-40x40.png 40w, https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2021/08/blog_illustration_WPbackup_erstellen-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/how-to-create-a-wordpress-backup/">How to create a WordPress backup</a><br/><time datetime="2021-09-05T22:37:13+02:00">September 5, 2021</time></div></article></li></ul></section><section id="custom_html-3" class="widget_text widget widget_custom_html wf-cell wf-1-3"><div class="textwidget custom-html-widget"><div class="widget-title"><img src="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2019/03/paddle-logo.png" alt="Paddle Logo" width="187" height="70" style="width: auto; max-height: 30px;"> </div> <p>Sold and fulfilled by Paddle – an authorized reseller.</p> <p>Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns.</p></div></section> </div> </div> </div> <div id="bottom-bar" class="logo-left" role="contentinfo"> <div class="wf-wrap"> <div class="wf-container-bottom"> <div id="branding-bottom"><a class="" href="https://web.archive.org/web/20211206134604/https://borlabs.io/"><img class=" preload-me" src="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2019/03/borlabs-icon-white.png" srcset="https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2019/03/borlabs-icon-white.png 28w, https://web.archive.org/web/20211206134604im_/https://cdn.borlabs.io/wp-content/uploads/2019/03/borlabs-icon-white-retina.png 56w" width="28" height="28" sizes="28px" alt="Borlabs"/></a></div> <div class="wf-float-left"> © Borlabs 2006-2021. All rights reserved. </div> <div class="wf-float-right"> <div class="mini-nav"><ul id="bottom-menu" role="menubar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3288 first" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/affiliate/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Affiliate</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3289" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/contact/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Contact</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3290" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/privacy/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Privacy Policy</span></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3291" role="presentation"><a href="https://web.archive.org/web/20211206134604/https://borlabs.io/imprint/" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text">Imprint</span></span></a></li> </ul><div class="menu-select"><span class="customSelect1"><span class="customSelectInner">Menu</span></span></div></div> </div> </div> </div> </div> </footer> <a href="#" class="scroll-top"><span class="screen-reader-text">Go to Top</span></a> </div> <div data-nosnippet><script id="BorlabsCookieBoxWrap" type="text/template"><div id="BorlabsCookieBox" class="BorlabsCookie" role="dialog" aria-labelledby="CookieBoxTextHeadline" aria-describedby="CookieBoxTextDescription" aria-modal="true" > <div class="middle-center" style="display: none;"> <div class="_brlbs-box-wrap"> <div class="_brlbs-box _brlbs-box-advanced"> <div class="cookie-box"> <div class="container"> <div class="row"> <div class="col-12"> <div class="_brlbs-flex-center"> <img width="32" height="32" class="cookie-logo" src="https://web.archive.org/web/20211206134604/https://cdn.borlabs.io/wp-content/plugins/borlabs-cookie/images/borlabs-cookie-logo.svg" srcset="https://web.archive.org/web/20211206134604/https://cdn.borlabs.io/wp-content/plugins/borlabs-cookie/images/borlabs-cookie-logo.svg, https://cdn.borlabs.io/wp-content/plugins/borlabs-cookie/images/borlabs-cookie-logo.svg 2x" alt="Privacy Preference" aria-hidden="true" > <span role="heading" aria-level="3" class="_brlbs-h3" id="CookieBoxTextHeadline">Privacy Preference</span> </div> <p id="CookieBoxTextDescription">We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.</p> <ul> <li> <label class="_brlbs-checkbox"> Essential <input id="checkbox-essential" tabindex="0" type="checkbox" name="cookieGroup[]" value="essential" checked disabled data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> </li> <li> <label class="_brlbs-checkbox"> Statistics <input id="checkbox-statistics" tabindex="0" type="checkbox" name="cookieGroup[]" value="statistics" checked data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> </li> <li> <label class="_brlbs-checkbox"> Marketing <input id="checkbox-marketing" tabindex="0" type="checkbox" name="cookieGroup[]" value="marketing" checked data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> </li> <li> <label class="_brlbs-checkbox"> External Media <input id="checkbox-external-media" tabindex="0" type="checkbox" name="cookieGroup[]" value="external-media" data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> </li> </ul> <p class="_brlbs-accept"> <a href="#" tabindex="0" role="button" class="_brlbs-btn _brlbs-btn-accept-all _brlbs-cursor" data-cookie-accept-all > Accept all </a> </p> <p class="_brlbs-accept"> <a href="#" tabindex="0" role="button" id="CookieBoxSaveButton" class="_brlbs-btn _brlbs-cursor" data-cookie-accept > Save </a> </p> <p class="_brlbs-manage"> <a href="#" class="_brlbs-cursor" tabindex="0" role="button" data-cookie-individual> Individual Privacy Preferences </a> </p> <p class="_brlbs-legal"> <a href="#" class="_brlbs-cursor" tabindex="0" role="button" data-cookie-individual> Cookie Details </a> <span class="_brlbs-separator"></span> <a href="https://web.archive.org/web/20211206134604/https://borlabs.io/privacy/" tabindex="0" role="button"> Privacy Policy </a> <span class="_brlbs-separator"></span> <a href="https://web.archive.org/web/20211206134604/https://borlabs.io/imprint/" tabindex="0" role="button"> Imprint </a> </p> </div> </div> </div> </div> <div class="cookie-preference" aria-hidden="true" role="dialog" aria-describedby="CookiePrefDescription" aria-modal="true" > <div class="container not-visible"> <div class="row no-gutters"> <div class="col-12"> <div class="row no-gutters align-items-top"> <div class="col-2"> <img width="32" height="32" class="cookie-logo" src="https://web.archive.org/web/20211206134604/https://cdn.borlabs.io/wp-content/plugins/borlabs-cookie/images/borlabs-cookie-logo.svg" srcset="https://web.archive.org/web/20211206134604/https://cdn.borlabs.io/wp-content/plugins/borlabs-cookie/images/borlabs-cookie-logo.svg, https://cdn.borlabs.io/wp-content/plugins/borlabs-cookie/images/borlabs-cookie-logo.svg 2x" alt="Privacy Preference" > </div> <div class="col-10"> <span role="heading" aria-level="3" class="_brlbs-h3">Privacy Preference</span> <p id="CookiePrefDescription"> Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies. </p> <div class="row no-gutters align-items-center"> <div class="col-12 col-sm-7"> <p class="_brlbs-accept"> <a href="#" class="_brlbs-btn _brlbs-btn-accept-all _brlbs-cursor" tabindex="0" role="button" data-cookie-accept-all > Accept all </a> <a href="#" id="CookiePrefSave" tabindex="0" role="button" class="_brlbs-btn _brlbs-cursor" data-cookie-accept > Save </a> </p> </div> <div class="col-12 col-sm-5"> <p class="_brlbs-refuse"> <a href="#" class="_brlbs-cursor" tabindex="0" role="button" data-cookie-back > Back </a> </p> </div> </div> </div> </div> <div data-cookie-accordion> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-essential" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Essential (2)</span> </label> <div class="w-25 text-right"> </div> </div> <div class="d-block"> <p>Essential cookies enable basic functions and are necessary for the proper function of the website.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="essential" > <span data-cookie-accordion-status="show"> Show Cookie Information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide Cookie Information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="essential" > <table> <tr> <th>Name</th> <td> <label for="borlabs-cookie-borlabs-cookie"> Borlabs Cookie </label> </td> </tr> <tr> <th>Provider</th> <td>Owner of this website</td> </tr> <tr> <th>Purpose</th> <td>Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.</td> </tr> <tr> <th>Cookie Name</th> <td>borlabs-cookie</td> </tr> <tr> <th>Cookie Expiry</th> <td>1 Year</td> </tr> </table> <table> <tr> <th>Name</th> <td> <label for="borlabs-cookie-paddle"> Paddle </label> </td> </tr> <tr> <th>Provider</th> <td>Paddle Inc.</td> </tr> <tr> <th>Purpose</th> <td>For order processing we use the service provider Paddle. In order to be able to carry out the order processing, an essential cookie is set by Paddle.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211206134604/https://paddle.com/privacy/" target="_blank" rel="nofollow noopener noreferrer" > https://paddle.com/privacy/ </a> </td> </tr> <tr> <th>Host(s)</th> <td>paddle.com</td> </tr> <tr> <th>Cookie Name</th> <td>paddlejs_checkout_variant</td> </tr> <tr> <th>Cookie Expiry</th> <td>1-3 Month</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-statistics" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Statistics (1)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-statistics" type="checkbox" name="cookieGroup[]" value="statistics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off"> </span> </label> </div> </div> <div class="d-block"> <p>Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="statistics" > <span data-cookie-accordion-status="show"> Show Cookie Information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide Cookie Information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="statistics" > <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-google-analytics-cm" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="google-analytics-cm" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-google-analytics-cm"> Google Analytics </label> </td> </tr> <tr> <th>Provider</th> <td>Google LLC</td> </tr> <tr> <th>Purpose</th> <td>Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211206134604/https://policies.google.com/privacy?hl=en" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=en </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th>Cookie Expiry</th> <td>2 Months</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-marketing" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Marketing (2)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-marketing" type="checkbox" name="cookieGroup[]" value="marketing" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off"> </span> </label> </div> </div> <div class="d-block"> <p>Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="marketing" > <span data-cookie-accordion-status="show"> Show Cookie Information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide Cookie Information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="marketing" > <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-facebook-pixel" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="facebook-pixel" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-facebook-pixel"> Facebook Pixel </label> </td> </tr> <tr> <th>Provider</th> <td>Facebook Ireland Limited</td> </tr> <tr> <th>Purpose</th> <td>Cookie by Facebook used for website analytics, ad targeting, and ad measurement.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211206134604/https://www.facebook.com/policies/cookies" target="_blank" rel="nofollow noopener noreferrer" > https://www.facebook.com/policies/cookies </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_fbp,act,c_user,datr,fr,m_pixel_ration,pl,presence,sb,spin,wd,xs</td> </tr> <tr> <th>Cookie Expiry</th> <td>Session / 1 Year</td> </tr> </table> <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-google-ads-cm" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-ads-cm" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-google-ads-cm"> Google Ads </label> </td> </tr> <tr> <th>Provider</th> <td>Google LLC</td> </tr> <tr> <th>Purpose</th> <td>Cookie by Google used for conversion tracking of Google Ads.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211206134604/https://policies.google.com/privacy?hl=en" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=en </a> </td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-external-media" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">External Media (7)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-external-media" type="checkbox" name="cookieGroup[]" value="external-media" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off"> </span> </label> </div> </div> <div class="d-block"> <p>Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="external-media" > <span data-cookie-accordion-status="show"> Show Cookie Information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide Cookie Information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="external-media" > <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-facebook" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="facebook" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-facebook"> Facebook </label> </td> </tr> <tr> <th>Provider</th> <td>Facebook</td> </tr> <tr> <th>Purpose</th> <td>Used to unblock Facebook content.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211206134604/https://www.facebook.com/privacy/explanation" target="_blank" rel="nofollow noopener noreferrer" > https://www.facebook.com/privacy/explanation </a> </td> </tr> <tr> <th>Host(s)</th> <td>.facebook.com</td> </tr> </table> <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-googlemaps" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="googlemaps" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-googlemaps"> Google Maps </label> </td> </tr> <tr> <th>Provider</th> <td>Google</td> </tr> <tr> <th>Purpose</th> <td>Used to unblock Google Maps content.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211206134604/https://policies.google.com/privacy?hl=en&gl=en" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=en&gl=en </a> </td> </tr> <tr> <th>Host(s)</th> <td>.google.com</td> </tr> <tr> <th>Cookie Name</th> <td>NID</td> </tr> <tr> <th>Cookie Expiry</th> <td>6 Month</td> </tr> </table> <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-instagram" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="instagram" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-instagram"> Instagram </label> </td> </tr> <tr> <th>Provider</th> <td>Facebook</td> </tr> <tr> <th>Purpose</th> <td>Used to unblock Instagram content.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211206134604/https://www.instagram.com/legal/privacy/" target="_blank" rel="nofollow noopener noreferrer" > https://www.instagram.com/legal/privacy/ </a> </td> </tr> <tr> <th>Host(s)</th> <td>.instagram.com</td> </tr> <tr> <th>Cookie Name</th> <td>pigeon_state</td> </tr> <tr> <th>Cookie Expiry</th> <td>Session</td> </tr> </table> <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-openstreetmap" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="openstreetmap" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-openstreetmap"> OpenStreetMap </label> </td> </tr> <tr> <th>Provider</th> <td>OpenStreetMap Foundation</td> </tr> <tr> <th>Purpose</th> <td>Used to unblock OpenStreetMap content.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211206134604/https://wiki.osmfoundation.org/wiki/Privacy_Policy" target="_blank" rel="nofollow noopener noreferrer" > https://wiki.osmfoundation.org/wiki/Privacy_Policy </a> </td> </tr> <tr> <th>Host(s)</th> <td>.openstreetmap.org</td> </tr> <tr> <th>Cookie Name</th> <td>_osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token</td> </tr> <tr> <th>Cookie Expiry</th> <td>1-10 Years</td> </tr> </table> <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-twitter" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="twitter" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-twitter"> Twitter </label> </td> </tr> <tr> <th>Provider</th> <td>Twitter</td> </tr> <tr> <th>Purpose</th> <td>Used to unblock Twitter content.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211206134604/https://twitter.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://twitter.com/privacy </a> </td> </tr> <tr> <th>Host(s)</th> <td>.twimg.com, .twitter.com</td> </tr> <tr> <th>Cookie Name</th> <td>__widgetsettings, local_storage_support_test</td> </tr> <tr> <th>Cookie Expiry</th> <td>Unlimited</td> </tr> </table> <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-vimeo" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="vimeo" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-vimeo"> Vimeo </label> </td> </tr> <tr> <th>Provider</th> <td>Vimeo</td> </tr> <tr> <th>Purpose</th> <td>Used to unblock Vimeo content.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211206134604/https://vimeo.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://vimeo.com/privacy </a> </td> </tr> <tr> <th>Host(s)</th> <td>player.vimeo.com</td> </tr> <tr> <th>Cookie Name</th> <td>vuid</td> </tr> <tr> <th>Cookie Expiry</th> <td>2 Years</td> </tr> </table> <table> <tr> <th>Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-youtube" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="youtube" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-youtube"> YouTube </label> </td> </tr> <tr> <th>Provider</th> <td>YouTube</td> </tr> <tr> <th>Purpose</th> <td>Used to unblock YouTube content.</td> </tr> <tr> <th>Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20211206134604/https://policies.google.com/privacy?hl=en&gl=en" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=en&gl=en </a> </td> </tr> <tr> <th>Host(s)</th> <td>google.com</td> </tr> <tr> <th>Cookie Name</th> <td>NID</td> </tr> <tr> <th>Cookie Expiry</th> <td>6 Month</td> </tr> </table> </div> </div> </div> <div class="d-flex justify-content-between"> <p class="_brlbs-branding flex-fill"> <a href="https://web.archive.org/web/20211206134604/https://borlabs.io/borlabs-cookie/" target="_blank" rel="nofollow noopener noreferrer" > <img src="https://web.archive.org/web/20211206134604/https://cdn.borlabs.io/wp-content/plugins/borlabs-cookie/assets/images/borlabs-cookie-icon-black.svg" alt="Borlabs Cookie" width="16" height="16"> powered by Borlabs Cookie </a> </p> <p class="_brlbs-legal flex-fill"> <a href="https://web.archive.org/web/20211206134604/https://borlabs.io/privacy/"> Privacy Policy </a> <span class="_brlbs-separator"></span> <a href="https://web.archive.org/web/20211206134604/https://borlabs.io/imprint/"> Imprint </a> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </script></div> <div class="pswp" tabindex="-1" role="dialog" aria-hidden="true"> <div class="pswp__bg"></div> <div class="pswp__scroll-wrap"> <div class="pswp__container"> <div class="pswp__item"></div> <div class="pswp__item"></div> <div class="pswp__item"></div> </div> <div class="pswp__ui pswp__ui--hidden"> <div class="pswp__top-bar"> <div class="pswp__counter"></div> <button class="pswp__button pswp__button--close" title="Close (Esc)" aria-label="Close (Esc)"></button> <button class="pswp__button pswp__button--share" title="Share" aria-label="Share"></button> <button class="pswp__button pswp__button--fs" title="Toggle fullscreen" aria-label="Toggle fullscreen"></button> <button class="pswp__button pswp__button--zoom" title="Zoom in/out" aria-label="Zoom in/out"></button> <div class="pswp__preloader"> <div class="pswp__preloader__icn"> <div class="pswp__preloader__cut"> <div class="pswp__preloader__donut"></div> </div> </div> </div> </div> <div class="pswp__share-modal pswp__share-modal--hidden pswp__single-tap"> <div class="pswp__share-tooltip"></div> </div> <button class="pswp__button pswp__button--arrow--left" title="Previous (arrow left)" aria-label="Previous (arrow left)"> </button> <button class="pswp__button pswp__button--arrow--right" title="Next (arrow right)" aria-label="Next (arrow right)"> </button> <div class="pswp__caption"> <div class="pswp__caption__center"></div> </div> </div> </div> </div> <script type="text/javascript" src="https://web.archive.org/web/20211206134604js_/https://cdn.borlabs.io/wp-content/cache/borlabs_cache/1/js/e7457951cfa08670c9ec844ea4a5c7aba470efaf_https.js"></script><script type="text/javascript">if(/Android|webOS|iPhone|iPad|iPod|BlackBerry|IEMobile|Opera Mini/i.test(navigator.userAgent)){var originalAddEventListener=EventTarget.prototype.addEventListener,oldWidth=window.innerWidth;EventTarget.prototype.addEventListener=function(eventName,eventHandler,useCapture){if(eventName==="resize"){originalAddEventListener.call(this,eventName,function(event){if(oldWidth===window.innerWidth){return}else if(oldWidth!==window.innerWidth){oldWidth=window.innerWidth} if(eventHandler.handleEvent){eventHandler.handleEvent.call(this,event)}else{eventHandler.call(this,event)}},useCapture)}else{originalAddEventListener.call(this,eventName,eventHandler,useCapture)}}}</script><script type="text/javascript" src="https://web.archive.org/web/20211206134604js_/https://cdn.borlabs.io/wp-content/cache/borlabs_cache/1/js/9f59bac70ff6b46e65593924983632a3c17e8556_https.js"></script><script type="text/javascript">var borlabsCookiePrioritized={"domain":".borlabs.io","path":"\/","version":"6","bots":"1","optInJS":{"statistics":{"google-analytics-cm":"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"},"marketing":{"google-ads-cm":"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"}}}</script><script type="text/javascript" src="https://web.archive.org/web/20211206134604js_/https://cdn.borlabs.io/wp-content/cache/borlabs_cache/1/js/ded7446cea3e749cf44fa1ad428079d5481abd3f_https.js"></script><script type="text/javascript">var dtLocal={"themeUrl":"https:\/\/web.archive.org\/web\/20211206134604\/https:\/\/borlabs.io\/wp-content\/themes\/dt-the7","passText":"To view this protected post, enter the password below:","moreButtonText":{"loading":"Loading...","loadMore":"Load more"},"postID":"4896","ajaxurl":"https:\/\/web.archive.org\/web\/20211206134604\/https:\/\/borlabs.io\/wp-admin\/admin-ajax.php","REST":{"baseUrl":"https:\/\/web.archive.org\/web\/20211206134604\/https:\/\/borlabs.io\/wp-json\/the7\/v1","endpoints":{"sendMail":"\/send-mail"}},"contactMessages":{"required":"One or more fields have an error. Please check and try again.","terms":"Please accept the privacy policy.","fillTheCaptchaError":"Please, fill the captcha."},"captchaSiteKey":"","ajaxNonce":"1e2fc051eb","pageData":"","themeSettings":{"smoothScroll":"off","lazyLoading":!1,"accentColor":{"mode":"gradient","color":"#ff6969"},"desktopHeader":{"height":70},"ToggleCaptionEnabled":"disabled","ToggleCaption":"Navigation","floatingHeader":{"showAfter":150,"showMenu":!0,"height":70,"logo":{"showLogo":!0,"html":"<img class=\" preload-me\" src=https://cdn.borlabs.io/\"https:\/\/borlabs.io\/wp-content\/uploads\/2019\/03\/borlabs-wp-logo.png\" srcset=https://cdn.borlabs.io/\"https:\/\/borlabs.io\/wp-content\/uploads\/2019\/03\/borlabs-wp-logo.png 159w, https:\/\/borlabs.io\/wp-content\/uploads\/2019\/03\/borlabs-wp-logo-retina.png 318w\" width=\"159\" height=\"35\" sizes=\"159px\" alt=\"Borlabs\" \/>","url":"https:\/\/web.archive.org\/web\/20211206134604\/https:\/\/borlabs.io\/"}},"topLine":{"floatingTopLine":{"logo":{"showLogo":!1,"html":""}}},"mobileHeader":{"firstSwitchPoint":1070,"secondSwitchPoint":778,"firstSwitchPointHeight":60,"secondSwitchPointHeight":60,"mobileToggleCaptionEnabled":"disabled","mobileToggleCaption":"Menu"},"stickyMobileHeaderFirstSwitch":{"logo":{"html":"<img class=\" preload-me\" src=https://cdn.borlabs.io/\"https:\/\/borlabs.io\/wp-content\/uploads\/2019\/03\/borlabs-wp-logo.png\" srcset=https://cdn.borlabs.io/\"https:\/\/borlabs.io\/wp-content\/uploads\/2019\/03\/borlabs-wp-logo.png 159w, https:\/\/borlabs.io\/wp-content\/uploads\/2019\/03\/borlabs-wp-logo-retina.png 318w\" width=\"159\" height=\"35\" sizes=\"159px\" alt=\"Borlabs\" \/>"}},"stickyMobileHeaderSecondSwitch":{"logo":{"html":"<img class=\" preload-me\" src=https://cdn.borlabs.io/\"https:\/\/borlabs.io\/wp-content\/uploads\/2019\/03\/borlabs-wp-logo.png\" srcset=https://cdn.borlabs.io/\"https:\/\/borlabs.io\/wp-content\/uploads\/2019\/03\/borlabs-wp-logo.png 159w, https:\/\/borlabs.io\/wp-content\/uploads\/2019\/03\/borlabs-wp-logo-retina.png 318w\" width=\"159\" height=\"35\" sizes=\"159px\" alt=\"Borlabs\" \/>"}},"content":{"textColor":"#222222","headerColor":"#222222"},"sidebar":{"switchPoint":990},"boxedWidth":"1340px","stripes":{"stripe1":{"textColor":"#787d85","headerColor":"#3b3f4a"},"stripe2":{"textColor":"#8b9199","headerColor":"#ffffff"},"stripe3":{"textColor":"#ffffff","headerColor":"#ffffff"}}},"VCMobileScreenWidth":"768"};var dtShare={"shareButtonText":{"facebook":"Share on Facebook","twitter":"Tweet","pinterest":"Pin it","linkedin":"Share on Linkedin","whatsapp":"Share on Whatsapp"},"overlayOpacity":"85"}</script><script type="text/javascript" src="https://web.archive.org/web/20211206134604js_/https://cdn.borlabs.io/wp-content/cache/borlabs_cache/1/js/4a5e8161b7db8c94ba9d26e91e3b65f055c3a6d0_https.js"></script><script type="text/javascript">if('1'==='1'){window.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments)} gtag('set','linker',{'domains':['borlabs.io','de.borlabs.io'],'accept_incoming':!0});gtag('consent','default',{'ad_storage':'denied','analytics_storage':'denied'});gtag("js",new Date());gtag("config","UA-100587980-1",{"anonymize_ip":!0});(function(w,d,s,i){var f=d.getElementsByTagName(s)[0],j=d.createElement(s);j.async=!0;j.src="https://web.archive.org/web/20211206134604/https://www.googletagmanager.com/gtag/js?id="+i;f.parentNode.insertBefore(j,f)})(window,document,"script","UA-100587980-1")} if('1'==='1'){window.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments)} gtag('consent','default',{'ad_storage':'denied','analytics_storage':'denied'});gtag("js",new Date());gtag("config","AW-848974165");(function(w,d,s,i){var f=d.getElementsByTagName(s)[0],j=d.createElement(s);j.async=!0;j.src="https://web.archive.org/web/20211206134604/https://www.googletagmanager.com/gtag/js?id="+i;f.parentNode.insertBefore(j,f)})(window,document,"script","AW-848974165")}</script><script type="text/javascript" src="https://web.archive.org/web/20211206134604js_/https://cdn.borlabs.io/wp-content/cache/borlabs_cache/1/js/0f12a264447a2a8422ab1b056398ba732ac3ecef_https.js"></script><script type="text/javascript">var borlabsCustom={"ajaxURL":"https:\/\/web.archive.org\/web\/20211206134604\/https:\/\/borlabs.io\/wp-admin\/admin-ajax.php"}</script><script type="text/javascript" src="https://web.archive.org/web/20211206134604js_/https://cdn.borlabs.io/wp-content/cache/borlabs_cache/1/js/7881757dbe4b8183e553c6eaf3243e948677a1e5_https.js"></script><script type="text/javascript">var MinervaKB={"ajaxUrl":"https:\/\/web.archive.org\/web\/20211206134604\/https:\/\/borlabs.io\/wp-admin\/admin-ajax.php","siteUrl":"https:\/\/web.archive.org\/web\/20211206134604\/https:\/\/borlabs.io","platform":"desktop","info":{"isSingle":!1,"isRTL":!1},"nonce":{"nonce":"3904f46225","nonceKey":"minerva_kb_ajax_nonce"},"settings":{"show_like_message":!1,"show_dislike_message":!1,"enable_feedback":!0,"single_template":"plugin","feedback_mode":"dislike","track_search_with_results":!0,"ga_good_search_category":"Knowledge Base","ga_good_search_action":"Search success","ga_good_search_value":"1","track_search_without_results":!0,"ga_bad_search_category":"Knowledge Base","ga_bad_search_action":"Search fail","ga_bad_search_value":"1","track_article_likes":!0,"ga_like_category":"Knowledge Base","ga_like_action":"Article like","ga_like_label":"article_id","ga_like_value":"1","track_article_dislikes":!0,"ga_dislike_category":"Knowledge Base","ga_dislike_action":"Article dislike","ga_dislike_label":"article_id","ga_dislike_value":"1","track_article_feedback":!0,"ga_feedback_category":"Knowledge Base","ga_feedback_action":"Article feedback","ga_feedback_label":"article_id","ga_feedback_value":"1","search_delay":"1500","live_search_show_excerpt":!1,"live_search_use_post":!1,"show_back_to_top":!0,"scrollspy_switch":!1,"toc_in_content_disable":!1,"article_fancybox":!0,"article_sidebar":"right","article_sidebar_sticky":!1,"article_sidebar_sticky_top":{"unit":"px","size":"3"},"article_sidebar_sticky_min_width":{"unit":"px","size":"1025"},"back_to_top_position":"inline","back_to_top_text":"To top","show_back_to_top_icon":!0,"back_to_top_icon":"fa-long-arrow-up","back_to_site_top":!1,"toc_scroll_offset":{"unit":"px","size":"0"},"search_mode":"nonblocking","search_needle_length":"3","search_request_fe_cache":!0,"live_search_disable_mobile":!1,"live_search_disable_tablet":!1,"live_search_disable_desktop":!1,"faq_filter_open_single":!1,"faq_slow_animation":!1,"faq_toggle_mode":!1,"content_tree_widget_open_active_branch":!0,"toc_url_update":!0,"faq_url_update":!1,"faq_scroll_offset":{"unit":"px","size":"0"},"toc_headings_exclude":"h4,h5,h6","antispam_failed_message":"Wrong security question answer, try again.","submit_success_message":"Your content has been submitted, thank you!","submit_content_editor_skin":"snow","fh_show_delay":"3000"},"i18n":{"no-results":"No results","results":"results","result":"result","questions":"questions","question":"question","like_message_text":"<i class=\"fa fa-smile-o\"><\/i> Great!<br \/><strong>Thank you<\/strong> for your vote!","dislike_message_text":"Thank you for your vote!","feedback_label":"You can leave feedback:","feedback_submit_label":"Send feedback","feedback_submit_request_label":"Sending...","feedback_info_text":"If you need support, please use the ticket system here: <a href=\"https:\/\/borlabs.io\/support\/\">https:\/\/borlabs.io\/support\/<\/a>.\n<br>\nThe feedback system is only used to improve the article.<br><span style=\"color: red\"><strong>It is not possible for us to answer your questions here, because no personal data will be asked for here.<br>Please use the support system.<\/strong><\/span>","feedback_sent_text":"Thank you for your feedback, we will do our best to improve this article soon.","submission_empty_title":"Title must not be empty","submission_empty_content":"Content must not be empty"}}</script><script type="text/javascript" src="https://web.archive.org/web/20211206134604js_/https://cdn.borlabs.io/wp-content/cache/borlabs_cache/1/js/3b3d5c1e9b8c71d1849420e6ea4d1469a65ed21b_https.js"></script><script type="text/javascript">var wpforms_user_journey={"is_ssl":"1","page_id":"4896"}</script><script type="text/javascript" src="https://web.archive.org/web/20211206134604js_/https://cdn.borlabs.io/wp-content/cache/borlabs_cache/1/js/989173b1ab04f52a2f16ddddb411146c8edc1cbb_https.js"></script><script type="text/javascript">var ezTOC={"smooth_scroll":"1","scroll_offset":"80"}</script><script type="text/javascript" src="https://web.archive.org/web/20211206134604js_/https://cdn.borlabs.io/wp-content/cache/borlabs_cache/1/js/72e48f4ef1345a2a8487d8c4df2bd6f238724a6b_https.js"></script><script type="text/javascript">var borlabsCookieConfig={"ajaxURL":"https:\/\/web.archive.org\/web\/20211206134604\/https:\/\/borlabs.io\/wp-admin\/admin-ajax.php","language":"en","animation":"1","animationDelay":"","animationIn":"fadeInDown","animationOut":"flipOutX","blockContent":"1","boxLayout":"box","boxLayoutAdvanced":"1","automaticCookieDomainAndPath":"","cookieDomain":".borlabs.io","cookiePath":"\/","cookieLifetime":"365","cookieLifetimeEssentialOnly":"182","crossDomainCookie":[],"cookieBeforeConsent":"","cookiesForBots":"1","cookieVersion":"6","hideCookieBoxOnPages":["https:\/\/web.archive.org\/web\/20211206134604\/https:\/\/borlabs.io\/privacy\/","https:\/\/web.archive.org\/web\/20211206134604\/https:\/\/borlabs.io\/imprint\/"],"respectDoNotTrack":"1","reloadAfterConsent":"","showCookieBox":"1","cookieBoxIntegration":"javascript","ignorePreSelectStatus":"1","cookies":{"essential":["borlabs-cookie","paddle"],"statistics":["google-analytics-cm"],"marketing":["facebook-pixel","google-ads-cm"],"external-media":["facebook","googlemaps","instagram","openstreetmap","twitter","vimeo","youtube"]}};var borlabsCookieCookies={"essential":{"borlabs-cookie":{"cookieNameList":{"borlabs-cookie":"borlabs-cookie"},"settings":!1},"paddle":{"cookieNameList":{"paddlejs_checkout_variant":"paddlejs_checkout_variant"},"settings":[]}},"statistics":{"google-analytics-cm":{"cookieNameList":{"_ga":"_ga","_gat":"_gat","_gid":"_gid"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"1","trackingId":"UA-100587980-1","consentMode":"1"},"optInJS":"","optOutJS":""}},"marketing":{"facebook-pixel":{"cookieNameList":{"_fbp":"_fbp","act":"act","c_user":"c_user","datr":"datr","fr":"fr","m_pixel_ration":"m_pixel_ration","pl":"pl","presence":"presence","sb":"sb","spin":"spin","wd":"wd","xs":"xs"},"settings":{"pixelId":"2420133001590452"},"optInJS":"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","optOutJS":""},"google-ads-cm":{"cookieNameList":[],"settings":{"blockCookiesBeforeConsent":"0","prioritize":"1","conversionId":"AW-848974165","consentMode":"1"},"optInJS":"","optOutJS":""}},"external-media":{"facebook":{"cookieNameList":[],"settings":!1,"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoImZhY2Vib29rIik7IH08L3NjcmlwdD4=","optOutJS":""},"googlemaps":{"cookieNameList":{"NID":"NID"},"settings":!1,"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoImdvb2dsZW1hcHMiKTsgfTwvc2NyaXB0Pg==","optOutJS":""},"instagram":{"cookieNameList":{"pigeon_state":"pigeon_state"},"settings":!1,"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoImluc3RhZ3JhbSIpOyB9PC9zY3JpcHQ+","optOutJS":""},"openstreetmap":{"cookieNameList":{"_osm_location":"_osm_location","_osm_session":"_osm_session","_osm_totp_token":"_osm_totp_token","_osm_welcome":"_osm_welcome","_pk_id.":"_pk_id.","_pk_ref.":"_pk_ref.","_pk_ses.":"_pk_ses.","qos_token":"qos_token"},"settings":!1,"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoIm9wZW5zdHJlZXRtYXAiKTsgfTwvc2NyaXB0Pg==","optOutJS":""},"twitter":{"cookieNameList":{"__widgetsettings":"__widgetsettings","local_storage_support_test":"local_storage_support_test"},"settings":!1,"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoInR3aXR0ZXIiKTsgfTwvc2NyaXB0Pg==","optOutJS":""},"vimeo":{"cookieNameList":{"vuid":"vuid"},"settings":!1,"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoInZpbWVvIik7IH08L3NjcmlwdD4=","optOutJS":""},"youtube":{"cookieNameList":{"NID":"NID"},"settings":!1,"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoInlvdXR1YmUiKTsgfTwvc2NyaXB0Pg==","optOutJS":""}}}</script><script type="text/javascript" src="https://web.archive.org/web/20211206134604js_/https://cdn.borlabs.io/wp-content/cache/borlabs_cache/1/js/cbfaa7ef5baae849f34b48110245ac0fda4bc808_https.js"></script><script type="text/javascript">document.addEventListener("DOMContentLoaded",function(e){var borlabsCookieContentBlocker={"facebook":{"id":"facebook","global":function(contentBlockerData){},"init":function(el,contentBlockerData){if(typeof FB==="object"){FB.XFBML.parse(el.parentElement)}},"settings":[]},"default":{"id":"default","global":function(contentBlockerData){},"init":function(el,contentBlockerData){},"settings":[]},"googlemaps":{"id":"googlemaps","global":function(contentBlockerData){},"init":function(el,contentBlockerData){},"settings":[]},"instagram":{"id":"instagram","global":function(contentBlockerData){},"init":function(el,contentBlockerData){if(typeof instgrm==="object"){instgrm.Embeds.process()}},"settings":[]},"openstreetmap":{"id":"openstreetmap","global":function(contentBlockerData){},"init":function(el,contentBlockerData){},"settings":[]},"twitter":{"id":"twitter","global":function(contentBlockerData){},"init":function(el,contentBlockerData){},"settings":[]},"vimeo":{"id":"vimeo","global":function(contentBlockerData){},"init":function(el,contentBlockerData){},"settings":{"unblockAll":"0","saveThumbnails":"1"}},"youtube":{"id":"youtube","global":function(contentBlockerData){},"init":function(el,contentBlockerData){},"settings":{"unblockAll":"0","saveThumbnails":"1","thumbnailQuality":"maxresdefault","changeURLToNoCookie":"1"}}};var BorlabsCookieInitCheck=function(){if(typeof window.BorlabsCookie==="object"&&typeof window.jQuery==="function"){if(typeof borlabsCookiePrioritized!=="object"){borlabsCookiePrioritized={optInJS:{}}} window.BorlabsCookie.init(borlabsCookieConfig,borlabsCookieCookies,borlabsCookieContentBlocker,borlabsCookiePrioritized.optInJS)}else{window.setTimeout(BorlabsCookieInitCheck,50)}};BorlabsCookieInitCheck()})</script></body> </html>

CINXE.COM

Is Online marketing still possible with the GDPR?