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them…</h3></div></a></div><div class="h k"><div class="nk nl nm nn no np nq nr ns nt l"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Oct 19, 2021</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/7-ways-to-enrich-customer-experience-in-banking-products-by-adding-soul-95b7fd9dfdd2?source=user_profile_page---------0-------------7213f8852991----------------------"><div><div class="ab" aria-hidden="false"><div class="ab q ob"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#6B6B6B" viewBox="0 0 16 16"><path fill="#6B6B6B" d="M12.344 11.458A5.28 5.28 0 0 0 14 7.526C14 4.483 11.391 2 8.051 2S2 4.483 2 7.527c0 3.051 2.712 5.526 6.059 5.526a6.6 6.6 0 0 0 1.758-.236q.255.223.554.414c.784.51 1.626.768 2.512.768a.37.37 0 0 0 .355-.214.37.37 0 0 0-.03-.384 4.7 4.7 0 0 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ab q nz" tabindex="-1" rel="noopener follow" href="/7-ways-to-enrich-customer-experience-in-banking-products-by-adding-soul-95b7fd9dfdd2?source=user_profile_page---------0-------------7213f8852991----------------------"><div><div class="ab" aria-hidden="false"><div class="ab q ob"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#6B6B6B" viewBox="0 0 16 16"><path fill="#6B6B6B" d="M12.344 11.458A5.28 5.28 0 0 0 14 7.526C14 4.483 11.391 2 8.051 2S2 4.483 2 7.527c0 3.051 2.712 5.526 6.059 5.526a6.6 6.6 0 0 0 1.758-.236q.255.223.554.414c.784.51 1.626.768 2.512.768a.37.37 0 0 0 .355-.214.37.37 0 0 0-.03-.384 4.7 4.7 0 0 1-.857-1.958v.014z"></path></svg><span>2</span></div></div></div></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" 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class="hi bh hj hk hl hm"><div class="os bh l"><article class=""><div class="lf l"><div class="bh dp"><div class="l"><div class="bh l"><div style="position:relative;display:flex" role="link" data-href="https://theuxda.medium.com/digital-experience-branding-designing-trust-in-digital-banking-f9c36291d812" tabindex="0"><div class="bh lk ll lm ln"><div class="ab"></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/digital-experience-branding-designing-trust-in-digital-banking-f9c36291d812?source=user_profile_page---------1-------------7213f8852991----------------------"><h2 class="bf mm mn mo mp iz mq mr ms mt je mu jg jh mv mw jk mx my mz na nb nc nd ne nf ng jv jw jx jy jz bk">Digital Experience Branding: Designing Trust in Digital Banking</h2><div class="nh"><h3 class="bf b ge z jv ni jw jx nj jy jz ds">Trust has always been the bedrock of financial services — from the days when merchants relied on trusted agents to protect their wealth…</h3></div></a></div><div class="h k"><div class="nk nl nm nn no np nq nr ns nt l"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Feb 18</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/digital-experience-branding-designing-trust-in-digital-banking-f9c36291d812?source=user_profile_page---------1-------------7213f8852991----------------------"></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Ff9c36291d812&operation=register&redirect=https%3A%2F%2Ftheuxda.medium.com%2Fdigital-experience-branding-designing-trust-in-digital-banking-f9c36291d812&source=---------1-------------7213f8852991----bookmark_preview------------------" rel="noopener follow"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oe of" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="og oh oi oj ok l"><div aria-label="Digital Experience Branding: Designing Trust in Digital Banking"><div class="j i d"><img alt="Digital Experience Branding: Designing Trust in Digital Banking" class="bx lu" src="https://miro.medium.com/v2/resize:fill:160:106/1*DCfErQjo7dP_rxzZr9s3VQ.jpeg" width="80" height="53" loading="lazy"/></div><div class="h k"><img alt="Digital Experience Branding: Designing Trust in Digital Banking" class="bx lu" src="https://miro.medium.com/v2/resize:fill:320:214/1*DCfErQjo7dP_rxzZr9s3VQ.jpeg" width="160" height="107" loading="lazy"/></div></div></div></div><div class="ol j i d"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Feb 18</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/digital-experience-branding-designing-trust-in-digital-banking-f9c36291d812?source=user_profile_page---------1-------------7213f8852991----------------------"></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Ff9c36291d812&operation=register&redirect=https%3A%2F%2Ftheuxda.medium.com%2Fdigital-experience-branding-designing-trust-in-digital-banking-f9c36291d812&source=---------1-------------7213f8852991----bookmark_preview------------------" rel="noopener follow"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oe of" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="om bh r on oo op oq or"></div></div></div></div></div></article></div></div></div><div class="ab cn"><div class="hi bh hj hk hl hm"><div class="os bh l"><article class=""><div class="lf l"><div class="bh dp"><div class="l"><div class="bh l"><div style="position:relative;display:flex" role="link" data-href="https://theuxda.medium.com/using-dopamine-design-to-enrich-the-digital-banking-experience-0b1b9dabb07d" tabindex="0"><div class="bh lk ll lm ln"><div class="ab"><div class="lo lp lq lr ls ab q"><div class="lt l"><div><div class="l" aria-hidden="false"><div class="bm"><a href="https://uxplanet.org/?source=user_profile_page---------2-------------7213f8852991----------------------" rel="noopener follow"><div class="dq"><img alt="UX Planet" class="lu lw lv fo" src="https://miro.medium.com/v2/resize:fill:40:40/1*A0FnBy5FBoVQC02SZXLXPg.png" width="20" height="20" loading="lazy"/><div class="lu l lv lw fm n fl fn"></div></div></a></div></div></div></div><div class="lx l"><p class="bf b dt z ds">Published in</p></div><div class="l"><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar ly ab q" href="https://uxplanet.org/?source=user_profile_page---------2-------------7213f8852991----------------------" rel="noopener follow"><p class="bf b dt z jv lz jw jx ma jy mb jz bk">UX Planet</p></a></div></div></div></div></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/using-dopamine-design-to-enrich-the-digital-banking-experience-0b1b9dabb07d?source=user_profile_page---------2-------------7213f8852991----------------------"><h2 class="bf mm mn mo mp iz mq mr ms mt je mu jg jh mv mw jk mx my mz na nb nc nd ne nf ng jv jw jx jy jz bk">Using Dopamine Design to Enrich the Digital Banking Experience</h2><div class="nh"><h3 class="bf b ge z jv ni jw jx nj jy jz ds">Today’s Fintech disruptors and neobanks are igniting our brains’ reward centers with flashy visuals, gamified challenges and social…</h3></div></a></div><div class="h k"><div class="nk nl nm nn no np nq nr ns nt l"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Feb 5</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/using-dopamine-design-to-enrich-the-digital-banking-experience-0b1b9dabb07d?source=user_profile_page---------2-------------7213f8852991----------------------"><div><div class="ab" aria-hidden="false"><div class="ab q ob"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#6B6B6B" viewBox="0 0 16 16"><path fill="#6B6B6B" d="M12.344 11.458A5.28 5.28 0 0 0 14 7.526C14 4.483 11.391 2 8.051 2S2 4.483 2 7.527c0 3.051 2.712 5.526 6.059 5.526a6.6 6.6 0 0 0 1.758-.236q.255.223.554.414c.784.51 1.626.768 2.512.768a.37.37 0 0 0 .355-.214.37.37 0 0 0-.03-.384 4.7 4.7 0 0 1-.857-1.958v.014z"></path></svg><span>3</span></div></div></div></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F0b1b9dabb07d&operation=register&redirect=https%3A%2F%2Fuxplanet.org%2Fusing-dopamine-design-to-enrich-the-digital-banking-experience-0b1b9dabb07d&source=---------2-------------7213f8852991----bookmark_preview------------------" rel="noopener follow"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oe of" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="og oh oi oj ok l"><div aria-label="Using Dopamine Design to Enrich the Digital Banking Experience"><div class="j i d"><img alt="Using Dopamine Design to Enrich the Digital Banking Experience" class="bx lu" src="https://miro.medium.com/v2/resize:fill:160:106/1*v6TwFFVBHhnJvU-E0HdhFw.png" width="80" height="53" loading="lazy"/></div><div class="h k"><img alt="Using Dopamine Design to Enrich the Digital Banking Experience" class="bx lu" src="https://miro.medium.com/v2/resize:fill:320:214/1*v6TwFFVBHhnJvU-E0HdhFw.png" width="160" height="107" loading="lazy"/></div></div></div></div><div class="ol j i d"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Feb 5</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/using-dopamine-design-to-enrich-the-digital-banking-experience-0b1b9dabb07d?source=user_profile_page---------2-------------7213f8852991----------------------"><div><div class="ab" aria-hidden="false"><div class="ab q ob"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="#6B6B6B" viewBox="0 0 16 16"><path fill="#6B6B6B" d="M12.344 11.458A5.28 5.28 0 0 0 14 7.526C14 4.483 11.391 2 8.051 2S2 4.483 2 7.527c0 3.051 2.712 5.526 6.059 5.526a6.6 6.6 0 0 0 1.758-.236q.255.223.554.414c.784.51 1.626.768 2.512.768a.37.37 0 0 0 .355-.214.37.37 0 0 0-.03-.384 4.7 4.7 0 0 1-.857-1.958v.014z"></path></svg><span>3</span></div></div></div></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F0b1b9dabb07d&operation=register&redirect=https%3A%2F%2Fuxplanet.org%2Fusing-dopamine-design-to-enrich-the-digital-banking-experience-0b1b9dabb07d&source=---------2-------------7213f8852991----bookmark_preview------------------" rel="noopener follow"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oe of" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="om bh r on oo op oq or"></div></div></div></div></div></article></div></div></div><div class="ab cn"><div class="hi bh hj hk hl hm"><div class="os bh l"><article class=""><div class="lf l"><div class="bh dp"><div class="l"><div class="bh l"><div style="position:relative;display:flex" role="link" data-href="https://theuxda.medium.com/150m-failure-or-foundation-ux-lessons-to-learn-from-zings-shutdown-0428f5fc3189" tabindex="0"><div class="bh lk ll lm ln"><div class="ab"></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/150m-failure-or-foundation-ux-lessons-to-learn-from-zings-shutdown-0428f5fc3189?source=user_profile_page---------3-------------7213f8852991----------------------"><h2 class="bf mm mn mo mp iz mq mr ms mt je mu jg jh mv mw jk mx my mz na nb nc nd ne nf ng jv jw jx jy jz bk">The Fall of Zing: A $150M Banking App Failure or a Stepping Stone?</h2><div class="nh"><h3 class="bf b ge z jv ni jw jx nj jy jz ds">HSBC’s international cross-border payments app, Zing, launched in January 2024, is slated for closure, as reported by Financial News. Zing…</h3></div></a></div><div class="h k"><div class="nk nl nm nn no np nq nr ns nt l"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Jan 24</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/150m-failure-or-foundation-ux-lessons-to-learn-from-zings-shutdown-0428f5fc3189?source=user_profile_page---------3-------------7213f8852991----------------------"></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F0428f5fc3189&operation=register&redirect=https%3A%2F%2Ftheuxda.medium.com%2F150m-failure-or-foundation-ux-lessons-to-learn-from-zings-shutdown-0428f5fc3189&source=---------3-------------7213f8852991----bookmark_preview------------------" rel="noopener follow"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oe of" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="og oh oi oj ok l"><div aria-label="The Fall of Zing: A $150M Banking App Failure or a Stepping Stone?"><div class="j i d"><img alt="The Fall of Zing: A $150M Banking App Failure or a Stepping Stone?" class="bx lu" src="https://miro.medium.com/v2/resize:fill:160:106/1*N2RGlO4QNV2Mp_-9spBzoQ.jpeg" width="80" height="53" loading="lazy"/></div><div class="h k"><img alt="The Fall of Zing: A $150M Banking App Failure or a Stepping Stone?" class="bx lu" src="https://miro.medium.com/v2/resize:fill:320:214/1*N2RGlO4QNV2Mp_-9spBzoQ.jpeg" width="160" height="107" loading="lazy"/></div></div></div></div><div class="ol j i d"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Jan 24</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/150m-failure-or-foundation-ux-lessons-to-learn-from-zings-shutdown-0428f5fc3189?source=user_profile_page---------3-------------7213f8852991----------------------"></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F0428f5fc3189&operation=register&redirect=https%3A%2F%2Ftheuxda.medium.com%2F150m-failure-or-foundation-ux-lessons-to-learn-from-zings-shutdown-0428f5fc3189&source=---------3-------------7213f8852991----bookmark_preview------------------" rel="noopener follow"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oe of" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="om bh r on oo op oq or"></div></div></div></div></div></article></div></div></div><div class="ab cn"><div class="hi bh hj hk hl hm"><div class="os bh l"><article class=""><div class="lf l"><div class="bh dp"><div class="l"><div class="bh l"><div style="position:relative;display:flex" role="link" data-href="https://theuxda.medium.com/bankers-think-ux-is-a-joke-until-they-see-this-digital-brand-framework-for-finance-3fd1d128a422" tabindex="0"><div class="bh lk ll lm ln"><div class="ab"><div class="lo lp lq lr ls ab q"><div class="lt l"><div><div class="l" aria-hidden="false"><div class="bm"><a href="https://uxplanet.org/?source=user_profile_page---------4-------------7213f8852991----------------------" rel="noopener follow"><div class="dq"><img alt="UX Planet" class="lu lw lv fo" src="https://miro.medium.com/v2/resize:fill:40:40/1*A0FnBy5FBoVQC02SZXLXPg.png" width="20" height="20" loading="lazy"/><div class="lu l lv lw fm n fl fn"></div></div></a></div></div></div></div><div class="lx l"><p class="bf b dt z ds">Published in</p></div><div class="l"><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar ly ab q" href="https://uxplanet.org/?source=user_profile_page---------4-------------7213f8852991----------------------" rel="noopener follow"><p class="bf b dt z jv lz jw jx ma jy mb jz bk">UX Planet</p></a></div></div></div></div></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/bankers-think-ux-is-a-joke-until-they-see-this-digital-brand-framework-for-finance-3fd1d128a422?source=user_profile_page---------4-------------7213f8852991----------------------"><h2 class="bf mm mn mo mp iz mq mr ms mt je mu jg jh mv mw jk mx my mz na nb nc nd ne nf ng jv jw jx jy jz bk">Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance</h2><div class="nh"><h3 class="bf b ge z jv ni jw jx nj jy jz ds">In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed…</h3></div></a></div><div class="h k"><div class="nk nl nm nn no np nq nr ns nt l"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Jan 21</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/bankers-think-ux-is-a-joke-until-they-see-this-digital-brand-framework-for-finance-3fd1d128a422?source=user_profile_page---------4-------------7213f8852991----------------------"></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" 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Framework For Finance"><div class="j i d"><img alt="Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance" class="bx lu" src="https://miro.medium.com/v2/resize:fill:160:106/1*Mp_uwS68mgZgfaVUN46cEQ.jpeg" width="80" height="53" loading="lazy"/></div><div class="h k"><img alt="Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance" class="bx lu" src="https://miro.medium.com/v2/resize:fill:320:214/1*Mp_uwS68mgZgfaVUN46cEQ.jpeg" width="160" height="107" loading="lazy"/></div></div></div></div><div class="ol j i d"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Jan 21</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/bankers-think-ux-is-a-joke-until-they-see-this-digital-brand-framework-for-finance-3fd1d128a422?source=user_profile_page---------4-------------7213f8852991----------------------"></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F3fd1d128a422&operation=register&redirect=https%3A%2F%2Fuxplanet.org%2Fbankers-think-ux-is-a-joke-until-they-see-this-digital-brand-framework-for-finance-3fd1d128a422&source=---------4-------------7213f8852991----bookmark_preview------------------" rel="noopener follow"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oe of" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="om bh r on oo op oq or"></div></div></div></div></div></article></div></div></div><div class="ab cn"><div class="hi bh hj hk hl hm"><div class="os bh l"><article class=""><div class="lf l"><div class="bh dp"><div class="l"><div class="bh l"><div style="position:relative;display:flex" role="link" data-href="https://theuxda.medium.com/case-study-moving-banking-app-in-tanzania-to-a-future-driven-ux-d351b269b66e" tabindex="0"><div class="bh lk ll lm ln"><div class="ab"><div class="lo lp lq lr ls ab q"><div class="lt l"><div><div class="l" aria-hidden="false"><div class="bm"><a href="https://uxplanet.org/?source=user_profile_page---------5-------------7213f8852991----------------------" rel="noopener follow"><div class="dq"><img alt="UX Planet" class="lu lw lv fo" src="https://miro.medium.com/v2/resize:fill:40:40/1*A0FnBy5FBoVQC02SZXLXPg.png" width="20" height="20" loading="lazy"/><div class="lu l lv lw fm n fl fn"></div></div></a></div></div></div></div><div class="lx l"><p class="bf b dt z ds">Published in</p></div><div class="l"><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar ly ab q" href="https://uxplanet.org/?source=user_profile_page---------5-------------7213f8852991----------------------" rel="noopener follow"><p class="bf b dt z jv lz jw jx ma jy mb jz bk">UX Planet</p></a></div></div></div></div></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/case-study-moving-banking-app-in-tanzania-to-a-future-driven-ux-d351b269b66e?source=user_profile_page---------5-------------7213f8852991----------------------"><h2 class="bf mm mn mo mp iz mq mr ms mt je mu jg jh mv mw jk mx my mz na nb nc nd ne nf ng jv jw jx jy jz bk">Case Study: Moving Banking App in Tanzania to a Future-Driven UX</h2><div class="nh"><h3 class="bf b ge z jv ni jw jx nj jy jz ds">A leading bank in Tanzania hired UXDA to transform their mobile app and made their brand future-focused as a result.</h3></div></a></div><div class="h k"><div class="nk nl nm nn no np nq nr ns nt l"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Jan 13</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/case-study-moving-banking-app-in-tanzania-to-a-future-driven-ux-d351b269b66e?source=user_profile_page---------5-------------7213f8852991----------------------"></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap 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UX"><div class="j i d"><img alt="Case Study: Moving Banking App in Tanzania to a Future-Driven UX" class="bx lu" src="https://miro.medium.com/v2/resize:fill:160:106/1*wDmHm8e0RuJcVx-Z72DZug.jpeg" width="80" height="53" loading="lazy"/></div><div class="h k"><img alt="Case Study: Moving Banking App in Tanzania to a Future-Driven UX" class="bx lu" src="https://miro.medium.com/v2/resize:fill:320:214/1*wDmHm8e0RuJcVx-Z72DZug.jpeg" width="160" height="107" loading="lazy"/></div></div></div></div><div class="ol j i d"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Jan 13</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/case-study-moving-banking-app-in-tanzania-to-a-future-driven-ux-d351b269b66e?source=user_profile_page---------5-------------7213f8852991----------------------"></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2Fd351b269b66e&operation=register&redirect=https%3A%2F%2Fuxplanet.org%2Fcase-study-moving-banking-app-in-tanzania-to-a-future-driven-ux-d351b269b66e&source=---------5-------------7213f8852991----bookmark_preview------------------" rel="noopener follow"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oe of" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="om bh r on oo op oq or"></div></div></div></div></div></article></div></div></div><div class="ab cn"><div class="hi bh hj hk hl hm"><div class="os bh l"><article class=""><div class="lf l"><div class="bh dp"><div class="l"><div class="bh l"><div style="position:relative;display:flex" role="link" data-href="https://theuxda.medium.com/2024-wrap-up-by-uxda-its-been-crazy-happy-2025-85bac5823671" tabindex="0"><div class="bh lk ll lm ln"><div class="ab"></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/2024-wrap-up-by-uxda-its-been-crazy-happy-2025-85bac5823671?source=user_profile_page---------6-------------7213f8852991----------------------"><h2 class="bf mm mn mo mp iz mq mr ms mt je mu jg jh mv mw jk mx my mz na nb nc nd ne nf ng jv jw jx jy jz bk">2024 Wrap-Up by UXDA: It’s Been Crazy, Happy 2025!</h2><div class="nh"><h3 class="bf b ge z jv ni jw jx nj jy jz ds">What an incredible year 2024 has been — challenging on many fronts yet extraordinarily productive.</h3></div></a></div><div class="h k"><div class="nk nl nm nn no np nq nr ns nt l"><span class="bf b dt z ds"><div class="iu ab nu ae"><div class="ab q nz"><span>Dec 31, 2024</span><div class="h k j i d"><div class="dq nv nw ab q"><div class="fm nx ny ab q nz"><div class="ax nw oa l fo"></div></div><a class="fm kw ny ab q nz" tabindex="-1" rel="noopener follow" href="/2024-wrap-up-by-uxda-its-been-crazy-happy-2025-85bac5823671?source=user_profile_page---------6-------------7213f8852991----------------------"></a></div></div></div><div class="ab q oc od"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F85bac5823671&operation=register&redirect=https%3A%2F%2Ftheuxda.medium.com%2F2024-wrap-up-by-uxda-its-been-crazy-happy-2025-85bac5823671&source=---------6-------------7213f8852991----bookmark_preview------------------" rel="noopener follow"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="ds oe of" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span></div></div></div><div class="og oh oi oj ok l"><div aria-label="2024 Wrap-Up by UXDA: It’s Been Crazy, Happy 2025!"><div class="j i d"><img alt="2024 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ds">Published in</p></div><div class="l"><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar ly ab q" href="https://uxplanet.org/?source=user_profile_page---------7-------------7213f8852991----------------------" rel="noopener follow"><p class="bf b dt z jv lz jw jx ma jy mb jz bk">UX Planet</p></a></div></div></div></div></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/digital-banking-trends-2025-that-redefine-the-ux-of-financial-products-c88aa3ca6227?source=user_profile_page---------7-------------7213f8852991----------------------"><h2 class="bf mm mn mo mp iz mq mr ms mt je mu jg jh mv mw jk mx my mz na nb nc nd ne nf ng jv jw jx jy jz bk">Digital Banking Trends 2025 That Redefine the UX of Financial Products</h2><div class="nh"><h3 class="bf b ge z jv ni jw jx nj jy jz ds">What’s in store for the banking industry in 2025 and beyond? 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cn"><div class="hi bh hj hk hl hm"><div class="os bh l"><article class=""><div class="lf l"><div class="bh dp"><div class="l"><div class="bh l"><div style="position:relative;display:flex" role="link" data-href="https://theuxda.medium.com/uxda-wins-german-design-award-2025-for-superapp-design-920d039d6ac4" tabindex="0"><div class="bh lk ll lm ln"><div class="ab"></div><div class="ab"><div class="l cl gb"><div class="mc md me mf mg mh mi mj mk ml"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/uxda-wins-german-design-award-2025-for-superapp-design-920d039d6ac4?source=user_profile_page---------8-------------7213f8852991----------------------"><h2 class="bf mm mn mo mp iz mq mr ms mt je mu jg jh mv mw jk mx my mz na nb nc nd ne nf ng jv jw jx jy jz bk">UXDA Wins German Design Award 2025 for SuperApp Design</h2><div class="nh"><h3 class="bf b ge z jv ni jw jx nj jy jz ds">UXDA, an exclusive financial user experience design agency, has been honored with 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