Neues BGH-Urteil bestätigt EuGH: Aktive Einwilligung für Cookies notwendig

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role="main"> <article id="post-6452" class="vertical-fancy-style post-6452 post type-post status-publish format-standard has-post-thumbnail category-news category-86 description-off"> <div class="post-thumbnail"><div class="fancy-date"><a title="22:12" href="https://web.archive.org/web/20210813023814/https://de.borlabs.io/2020/05/28/" rel="nofollow"><span class="entry-month">Mai</span><span class="entry-date updated">28</span><span class="entry-year">2020</span></a></div><span class="fancy-categories"><a href="https://web.archive.org/web/20210813023814/https://de.borlabs.io/blog/news/" rel="category tag">News</a></span><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%202400%20800'%2F%3E" data-src="https://web.archive.org/web/20210813023814/https://de.borlabs.io/wp-content/uploads/sites/2/2020/05/blog-court-ruling.png" data-srcset="https://web.archive.org/web/20210813023814im_/https://de.borlabs.io/wp-content/uploads/sites/2/2020/05/blog-court-ruling.png 2400w" width="2400" height="800" title="blog-court-ruling" alt=""/></div><div class="entry-content"> <p>2019 entschied der Europäische Gerichtshof, dass <a href="https://web.archive.org/web/20210813023814/https://de.borlabs.io/eineinhalb-jahre-dsgvo-was-klar-ist-wo-es-hin-geht/" target="_blank" rel="noreferrer noopener">Cookies nur mit der aktiven Einwilligung des Besuchers gesetzt werden dürfen</a>. Im Prozess ging es um den Anbieter Planet49, der von Verbraucherzentralen wegen einer vorangekreuzten Checkbox in einem Cookie-Banner abgemahnt wurde.</p> <p>Nun hat sich der Bundesgerichtshof dem Urteil des EuGH angeschlossen: Webseitenbetreiber benötigen eine aktive Einwilligung des Besuchers, wenn sie Cookies setzen wollen. Vorausgewählte Checkboxen im Cookie-Banner genügen diesen Ansprüchen nicht und sind daher nicht zulässig. Das gleiche gilt für Cookie-Banner ohne Auswahlmöglichkeit.</p> <p>Für Website-Betreiber bedeutet das:</p> <ul><li>Wer Cookies einsetzt braucht eine echte Einwilligung des Besuchers, besonderes bei Tracking Cookies wie von Google Analytics</li><li>Cookie-Banner ohne Auswahlmöglichkeit oder mit vorausgewählter Checkbox sind nicht zulässig</li><li>Cookies dürfen erst nach der Zustimmung des Besuchers gesetzt werden, der Cookie-Banner muss diese also bis zu Zustimmung blockieren</li></ul> <h2>Borlabs Cookie datenschutzkonform einsetzen</h2> <p>Unser Cookie-Plugin Borlabs Cookie entspricht seit Oktober 2019 den Anforderungen, die das EuGH und nun auch das BGH-Urteil an Website-Betreiber stellt. So nutzen Sie Borlabs Cookie datenschutzkonform:</p> <ol><li>Borlabs Cookie auf mindestens Version 2.1.x aktualisieren</li><li>Unter den <strong>Cookie Box</strong> Einstellungen die Option <strong>Vorausgewählt Status ignorieren</strong> aktivieren.</li><li>Layout <strong>Bar - Advanced</strong> oder <strong>Box - Advanced</strong> auswählen.</li><li><strong>Cookies akzeptieren Button Text</strong>,<strong> Einstellungen speichern Button Text</strong> und <strong>Alle Cookies akzeptieren Button Text</strong> anpassen.</li></ol> <p><em>Quelle: <a href="https://web.archive.org/web/20210813023814/https://www.e-recht24.de/artikel/datenschutz/12119-bgh-urteil-cookies-einwilligung.html" target="_blank" rel="noreferrer noopener">eRecht24</a></em></p> <span class="cp-load-after-post"></span></div> </article> </div> <aside id="sidebar" class="sidebar bg-under-widget sidebar-shadow-decoration"> <div class="sidebar-content widget-divider-off"> <section id="presscore-blog-posts-2" class="widget widget_presscore-blog-posts"><div class="widget-title">Neue Artikel</div><ul class="recent-posts round-images"><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20210813023814/https://de.borlabs.io/theme-vorstellung-wp-page-builder-framework/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20210813023814/https://de.borlabs.io/wp-content/uploads/sites/2/2021/06/WP-pagebuilder-framework-title-40x40.png" data-srcset="https://web.archive.org/web/20210813023814im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/06/WP-pagebuilder-framework-title-40x40.png 40w, https://web.archive.org/web/20210813023814im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/06/WP-pagebuilder-framework-title-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20210813023814/https://de.borlabs.io/theme-vorstellung-wp-page-builder-framework/">WP Page Builder Framework: Was das Theme kann und wieso du es nutzen solltest</a><br/><time datetime="2021-06-07T14:39:52+00:00">7. 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Wir verwenden Hotjar, um zu verstehen, wie Benutzer mit unserer Website interagieren.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210813023814/https://www.hotjar.com/legal/policies/privacy/" target="_blank" rel="nofollow noopener noreferrer" > https://www.hotjar.com/legal/policies/privacy/ </a> </td> </tr> <tr> <th>Host(s)</th> <td>*.hotjar.com</td> </tr> <tr> <th>Cookie Name</th> <td>_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>Sitzung / 1 Jahr</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-google-optimize" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="google-optimize" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-google-optimize"> Google Optimize </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google LLC</td> </tr> <tr> <th>Zweck</th> <td>Google Optimize ist ein von Google Ireland Limited ("Google") bereitgestellter Service zur Durchführung von A/B-Tests.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210813023814/https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th>Host(s)</th> <td>www.googleoptimize.com</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-marketing" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Marketing (2)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-marketing" type="checkbox" name="cookieGroup[]" value="marketing" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>Marketing Cookies werden von Drittanbietern oder Publishern verwendet, um personalisierte Werbung anzuzeigen. Sie tun dies, indem sie Besucher über Websites hinweg verfolgen.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="marketing" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="marketing" > <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-facebook-pixel" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="facebook-pixel" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-facebook-pixel"> Facebook Pixel </label> </td> </tr> <tr> <th>Anbieter</th> <td>Facebook Ireland Limited</td> </tr> <tr> <th>Zweck</th> <td>Cookie von Facebook, das für Website-Analysen, Ad-Targeting und Anzeigenmessung verwendet wird.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210813023814/https://www.facebook.com/policies/cookies" target="_blank" rel="nofollow noopener noreferrer" > https://www.facebook.com/policies/cookies </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_fbp,act,c_user,datr,fr,m_pixel_ration,pl,presence,sb,spin,wd,xs</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>Sitzung / 1 Jahr</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-google-ads" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-ads" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-google-ads"> Google Marketing Services </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google LLC</td> </tr> <tr> <th>Zweck</th> <td>Cookie von Google für Website-Analysen. Erzeugt statistische Daten darüber, wie der Besucher die Website nutzt.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210813023814/https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th>Cookie Name</th> <td>test_cookie, IDE, _gcl</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-external-media" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Externe Medien (8)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-external-media" type="checkbox" name="cookieGroup[]" value="external-media" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>Inhalte von Videoplattformen und Social Media Plattformen werden standardmäßig blockiert. Wenn Cookies von externen Medien akzeptiert werden, bedarf der Zugriff auf diese Inhalte keiner manuellen Zustimmung mehr.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="external-media" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="external-media" > <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-facebook" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="facebook" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-facebook"> Facebook </label> </td> </tr> <tr> <th>Anbieter</th> <td>Facebook</td> </tr> <tr> <th>Zweck</th> <td>Wird verwendet, um Facebook-Inhalte zu entsperren.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210813023814/https://www.facebook.com/privacy/explanation" target="_blank" rel="nofollow noopener noreferrer" > https://www.facebook.com/privacy/explanation </a> </td> </tr> <tr> <th>Host(s)</th> <td>.facebook.com</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-fb-g-reviews" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="fb-g-reviews" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-fb-g-reviews"> Facebook & Google Reviews </label> </td> </tr> <tr> <th>Anbieter</th> <td>Facebook Inc. & Google LLC</td> </tr> <tr> <th>Zweck</th> <td>Listet Facebook und Google Bewertungen von Borlabs. Durch das Anzeigen der Reviews werden Profilbilder von den Servern von Facebook und Google geladen, wodurch die IP-Adresse an Facebook und Google übermittelt wird.</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-googlemaps" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="googlemaps" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-googlemaps"> Google Maps </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google</td> </tr> <tr> <th>Zweck</th> <td>Wird zum Entsperren von Google Maps-Inhalten verwendet.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210813023814/https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th>Host(s)</th> <td>.google.com</td> </tr> <tr> <th>Cookie Name</th> <td>NID</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>6 Monate</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-instagram" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="instagram" data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-instagram"> Instagram </label> </td> </tr> <tr> <th>Anbieter</th> <td>Facebook</td> </tr> <tr> <th>Zweck</th> <td>Wird verwendet, um Instagram-Inhalte zu 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