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href="/blog/category/marketing/social-media/">Social Media</a></li></ul></div><h1 data-test="heading-text" class="sc-kLwhqv fjCyHV sc-eXlEPa dEBvkJ">Facebook Advertising: How to Run Campaigns on Facebook</h1><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-fmciRz hfOGEl"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/claire-beveridge/">Claire Beveridge</a></p><span data-test="date">Feb 06, 2024</span><span data-test="time-to-read">18 min read</span></span></div><div class="sc-gKclnd jomabB sc-fIosxK ReiQc"><img src="https://static.semrush.com/blog/uploads/media/83/f5/83f57e0e8e5102731be29e2cfbe3626a/a660b57ee4594c4703aa78c62329e32f/facebook-advertising.svg" alt="Facebook Advertising" width="340" height="248" data-test="image"/></div></div></div></div><div data-test="container" class="sc-gKclnd dmOGYZ"><div data-test="template-article-base" class="sc-gKclnd iBtQsf"><div class="sc-jtXEFf jrBzsJ"><div class="sc-eldieg eYVFtH"><button 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href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Ffacebook-advertising%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Ffacebook-advertising%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22Facebook+Advertising%3A+How+to+Run+Campaigns+on+Facebook%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Ffacebook-advertising%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#facebook-icon"></use></svg></a><a data-test="share-block-link-text-mail" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="mailto:?body=Facebook Advertising: How to Run Campaigns on Facebook%0D%0Ahttps://www.semrush.com/blog/facebook-advertising/?utm_source=socialsharing_email&utm_medium=blogshare&utm_campaign=socialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-mail-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div><div data-test="table-of-content" width="203" class="sc-iFMAIt htwcNM"><p data-test="text-content" class="sc-kLwhqv deatxS sc-iqVWFU fGctPO">TABLE OF CONTENTS</p></div></div><div data-parse="true" class="sc-gKclnd eBribL sc-lkgTHX fnqfqY"><article class="sc-jlRLRk brDSho -table-of-content-show" data-test="article-body"><p>Facebook advertising is a low-cost way to grow your business using social media.</p><p>Follow this guide to learn how to advertise on Facebook in eight easy steps.</p><h2 id="what-is-facebook-advertising">What Is Facebook Advertising?</h2><p>Advertising on Facebook is when a business pays to promote its products or services to Facebook’s user base.</p><p>Facebook allows businesses to target ads to users based on specific information such as interests, gender, and location.</p><p>This makes it easy to get your business in front of people who are most likely to be interested in your product or service.</p><p>Running a Facebook advertisement is a form of <a href="https://www.semrush.com/blog/social-media-ads/">social media advertising</a>.</p><p>Businesses manage Facebook campaigns in Ads Manager. Which is a built-in tool on the Facebook platform.</p><p>Below is an example of Facebook advertising. The advert promotes the Captain Whidbey Inn near Seattle, Washington.</p><figure class="easyimage easyimage-side"><picture><img alt="A Facebook ad by Captain Whidbey Inn" data-original="https://static.semrush.com/blog/uploads/media/88/18/88183cb7793794f934c44e2abc393cb6/3b8e0d4a9d2598b2f33107316b62e610/original.jpeg" height="603" loading="lazy" src="https://static.semrush.com/blog/uploads/media/88/18/88183cb7793794f934c44e2abc393cb6/3b8e0d4a9d2598b2f33107316b62e610/fiPUNO9a1lRSHHBV0t7p1FDtpW6vFf4Pgsvno3GpS4gsmMGr_3RSgDdS7NeZ4eCW0eL3ymuEq4NCX-wyOVlndf4qFmRUKUq8lxSTF4mwkMbUqgwgcIjJHDqgYqAxgbkj54I1m84AeqdE2TIQnfPX-OE.jpeg" width="660"/></picture></figure><p>We know this is a Facebook ad because it says “Sponsored” in the top left corner.</p><h2 id="why-advertise-on-facebook">Why Advertise on Facebook?</h2><p>Facebook boasts over <a href="https://www.statista.com/statistics/346167/facebook-global-dau/">2 million</a> daily active users (DAU) and is one of the world's most popular social media platforms.</p><p>This means that advertising on Facebook can potentially reach a large, diverse audience.</p><p>Here’s a chart from Statista showing Facebook’s DAU count from Q3 2008 to Q2 2023.</p><figure class="easyimage easyimage-side"><picture><img alt="A chart from Statista showing Facebook’s DAU count from Q3 2008 to Q2 2023" data-original="https://static.semrush.com/blog/uploads/media/6d/6d/6d6dbdb6ae310c4e345ababe1cea201b/1fe051fe9b612ef61d0179b1ec45dc75/original.png" height="688" loading="lazy" src="https://static.semrush.com/blog/uploads/media/6d/6d/6d6dbdb6ae310c4e345ababe1cea201b/1fe051fe9b612ef61d0179b1ec45dc75/swHnkzfySvawO78ESCvAFUKxy-528XsrFktjzG0ieMOHV4u_DObI28n_sQ_t5jXivd1b-daCXtOtRmFalhqqryfrsRTgYYfOjVr549xi3w7tgCSbHwZJDEuiq6p-C0ZXfLK6pqbm-2it-HwUHDBLPsQ.png" width="1010"/></picture></figure><p>Notice how the chart shows long-term, stable growth?</p><p>This clearly indicates to advertisers that Facebook is a reliable platform to invest time and resources in because their user base keeps increasing.</p><p>And thanks to Facebook’s high number of customer touchpoints, there are various opportunities to advertise your business on the platform.</p><p>For example, advertise on Facebook via Marketplace, Messenger, or the Facebook homepage.</p><p>This allows you to place ad campaigns where your potential customers will most likely see and engage with them, which helps you grow your business.</p><h2 id="how-much-does-it-cost-to-advertise-on-facebook">How Much Does It Cost to Advertise on Facebook?</h2><p>Facebook advertising is a low-cost way to promote your business.</p><p>The amount you spend on Facebook advertising will depend on various factors, including:</p><ul> <li>Social media goals</li> <li>Social media budget</li> <li>Campaign objectives</li> <li>Ad placement</li> <li>Campaign duration </li> <li>Seasonality </li></ul><p>Advertisers typically measure the success of Facebook paid advertising campaigns by measuring <a href="https://www.semrush.com/blog/cost-per-click/">cost per click (CPC)</a>.</p><p>This metric tells advertisers how much they spent for each ad click.</p><p>As of January 2024, the <a href="https://revealbot.com/facebook-advertising-costs/cpc-cost-per-click">average cost per click</a> on Facebook was $0.55.</p><figure class="easyimage easyimage-side"><picture><img alt="A chart from Revealbot showing average Facebook CPC from January 2023 to January 2024" data-original="https://static.semrush.com/blog/uploads/media/d0/21/d021134531c5937534f90e09f0445f69/45ec5d29de8b40de636a653677cb1484/original.jpeg" height="794" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d0/21/d021134531c5937534f90e09f0445f69/45ec5d29de8b40de636a653677cb1484/eUwGzKd1C5loJFhMQ_OBUG-by_1TL9lfkWdhJJuwYRVDnUAGIJ_w7ewOZyKbFh5F2gy0qW1zTmWyBx7Ts_ATyGIV8p5F_21gg5QaM8321pOkSliOotXO6XuFEsJRwGbRA7IE8_RC3hOS2SHV3Bl3c34.jpeg" width="1010"/></picture></figure><p class="note">Image Source: <a href="https://revealbot.com/facebook-advertising-costs/cpc-cost-per-click">Revealbot</a></p><p>However, <a href="https://www.semrush.com/blog/facebook-ads-cost/">Facebook ad costs</a> can differ depending on the industry.</p><p>For example, IT and software companies generally have the highest cost per click at <a href="https://www.statista.com/statistics/419729/facebook-ctr-cpc-worldwide-regions/">$0.85</a>.</p><p>Whereas food products and other services have a lower CPC—around $0.18.</p><p>Facebook calculates cost per click by dividing the total cost of an ad by the total number of clicks.</p><p>The CPC formula looks like this:</p><p><strong>Cost per click = total ad cost / total number of clicks </strong></p><figure class="easyimage easyimage-side"><picture><img alt="A visual representation of the CPC formula" data-original="https://static.semrush.com/blog/uploads/media/0f/1a/0f1af40ed872f3fba8cf45a8e3743385/8477fbd7e6f2cbb78b7a344faa1ed260/original.png" height="1026" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0f/1a/0f1af40ed872f3fba8cf45a8e3743385/8477fbd7e6f2cbb78b7a344faa1ed260/T_Vd4LMd0EdSW2uC0ORXY26cnsybMKi9RDSmK94JpuEhxl9AUYkjeUOYH4VDh5F-Z5hake79TFuuakdcfgTlyQ_wv0-ajhuFiZnw8vYcMZfdN471dOM1ubRCOs2v7o8VsSO_eFX6rcI-6gkfu4UbrI8.png" width="1010"/></picture></figure><h2 id="what-are-the-different-types-of-facebook-ads">What Are the Different Types of Facebook Ads?</h2><p>There are several types of Facebook ads to use to promote your business.</p><p>Let’s look at each ad format and explain the best use to help create successful advertising campaigns on Facebook.</p><h3 id="image-ads">Image Ads</h3><p>Image ads are one of the most basic forms of advertising on Facebook. The ad consists of a single photo, ad copy, and a <a href="https://www.semrush.com/blog/what-is-a-call-to-action/">call to action (CTA)</a>.</p><p>Create a new image ad using Ads Manager or create one from an existing post on your Facebook Business Page. Which is known as a boosted post.</p><p>Use image ads to promote your product or service and convince people to take action. For example, click a button to shop your store or call your business.</p><p>Here’s a Facebook image ad example from fitness brand Peloton:</p><figure class="easyimage easyimage-side"><picture><img alt="A Facebook image ad from Peleton, encouraging users to show their products at lower prices" data-original="https://static.semrush.com/blog/uploads/media/55/9b/559b759d25a3655f43d2cf2ae50b1d93/690b6017bcab490a6364254514eae9d9/original.jpeg" height="829" loading="lazy" src="https://static.semrush.com/blog/uploads/media/55/9b/559b759d25a3655f43d2cf2ae50b1d93/690b6017bcab490a6364254514eae9d9/2lVTjpjWZgLya87y-_KK2yp7bvLlZT023LgslkP82ncgJZVURRHF7N4Aj6i5t5KqKLcl8bIOu_uDE0NlHSA_NZJCZVpr5Nd_ZssDP8HO19KI7MKxtikNcR-CBWhRZB5H1dfvWjUQTCaXGWnBhTQJz1c.jpeg" width="660"/></picture></figure><p>In this ad example, the call to action encourages the ad viewer to “Shop now.” This aligns with the ad’s copy that tells the audience Peloton is having a sale.</p><h3 id="video-ads">Video Ads</h3><p>Video ads promote your product or service using video. Like image ads, you create a video ad in Ads Manager or boost an existing post.</p><p>Or record your own video ad and upload it to Facebook.</p><p>Video ads are highly engaging and capture an audience's attention. They also allow you to share a single, clear message in an easily digestible format.</p><p>Here’s a screenshot from a Facebook video ad from women’s cycling brand Samsara:</p><figure class="easyimage easyimage-side"><picture><img alt="A screenshot from a Facebook video ad from Samsara" data-original="https://static.semrush.com/blog/uploads/media/11/61/1161217497cee394d1f6a9d2621252cf/46151de11af94e78de2f1fb7ec869c20/original.jpeg" height="726" loading="lazy" src="https://static.semrush.com/blog/uploads/media/11/61/1161217497cee394d1f6a9d2621252cf/46151de11af94e78de2f1fb7ec869c20/5x78JKrTfi5IBAhHM4YzgyLg3R7lFI9QF89k-ScqIBzqrv5wfC6feM-JzqR0v24chRE0D3RkBr2mjfj7Y-gcBzvMNoiUIs6SAQhiW4Ysf7wJXQmnvE-wtQF7UoGGH_eoWaJZWdSgjZNFZDNM6T4r7gM.jpeg" width="660"/></picture></figure><p>Video also helps tell a story and connect with your <a href="https://www.semrush.com/blog/target-audience/">target audience</a> emotionally.</p><p>Use video to showcase product demos, provide tutorials or how-to content, or show a behind-the-scenes look at your business.</p><p>Facebook video ads can be as long as <a href="https://www.facebook.com/business/help/817989058548892?id=271710926837064">240 minutes</a>. Or as short as one second.</p><p>The length of your Facebook ad will depend on the placement on the platform.</p><p>For example, ads on Facebook Marketplace can run for the full 240 minutes. In contrast, Facebook Stories ads can be between one and 15 seconds long.</p><h3 id="carousel-ads">Carousel Ads</h3><p><a href="https://www.semrush.com/blog/facebook-carousel-ads/">Carousel ads</a> give you space to share up to 10 images or videos the audience can swipe through.</p><p>Each image or video has its own headline, description, and button. Meaning that you’ll convey a lot of information in one advertisement.</p><p>Use carousel ads to showcase a variety of products or features, provide updates, tell a story, or highlight multiple features of one product. </p><p>Here is an example of a carousel ad from fashion company Topo Designs:</p><figure class="easyimage easyimage-side"><picture><img alt="A Facebook carousel ad from Topo Designs" data-original="https://static.semrush.com/blog/uploads/media/b2/80/b280bf154559728fb0472591ffcac992/cfc1ab0152dc125e5c3e448980a87951/original.jpeg" height="491" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b2/80/b280bf154559728fb0472591ffcac992/cfc1ab0152dc125e5c3e448980a87951/kDujJKMWrKKzg1qvTc2PzDCwQLREv7aLghakHUnrjKxBcJCL6VeMcsQE9FI5Ubl6V4tJ3JgMmYIdRIStq4AM-Ym37UyAL5PDj_XVBHnTCD3zwTROK_tnoLrJ-bGxnL7c1BoyGPKdgOgnM1gEB_LGWps.jpeg" width="660"/></picture></figure><h3 id="collection-ads">Collection Ads</h3><p>Collection ads on Facebook are designed to turn casual browsers into passionate buyers.</p><p>The ad format includes a main feature image or video and three smaller images beneath in a grid. </p><p>Users who tap and browse your collection ad will be directed to an immersive Instant Experience designed to generate further engagement with your brand.</p><p>Here’s an example of a collection ad by Spruce:</p><figure class="easyimage easyimage-side"><picture><img alt="A Facebook collection ad from Spruce" data-original="https://static.semrush.com/blog/uploads/media/c0/ff/c0ff55d9c740992bcef40739d5f04413/1c3d007cc4a3338b04287f8b53ac4250/original.jpeg" height="1193" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c0/ff/c0ff55d9c740992bcef40739d5f04413/1c3d007cc4a3338b04287f8b53ac4250/0tF1WyB1b17NRa46ZpDOsujSvq9PvsjDJKLSKiyKk5YxXmXBIbVN_D2m-AVJaPbR-lj8ZJech6QQjScfnx-cRHrQFdgKC9XEEHt-MiqneTBn5AF_6LUyNQ08vZ-Ik5oPd8PlPPZmiBS-UPsK56Qv6wo.jpeg" width="660"/></picture></figure><p>Collection ads are especially useful for ecommerce businesses and merchants who can use collection ads to drive purchases from a catalog.</p><p><em><strong>Further reading</strong></em><em>: </em><a href="https://www.semrush.com/blog/how-to-create-e-commerce-facebook-ads-strategy-case-study/"><em>How to Create an Ecommerce Facebook Ads Strategy</em></a></p><h3 id="instant-experience-ads-(formerly-canvas-ads)">Instant Experience Ads (Formerly Canvas Ads)</h3><p>Instant Experience ads are full-screen Facebook advertisements optimized for mobile browsing.</p><p>Designed to capture audience attention, Instant Experience ads open after a viewer taps on the ad.</p><p>Use Instant Experience ads to create an engaging visual experience, tell a story about your brand, and deep dive into your message by linking two or more Instant Experience ads together.</p><p>Here’s an example of an Instant Experience ad by Skoda:</p><figure class="easyimage easyimage-side"><picture><img alt="An Instant Experience ad by Skoda" data-original="https://static.semrush.com/blog/uploads/media/88/bd/88bd6598f432c0b277313f39576a1673/92bc6f7e316f8b0865bca7314d62941c/original.jpeg" height="1406" loading="lazy" src="https://static.semrush.com/blog/uploads/media/88/bd/88bd6598f432c0b277313f39576a1673/92bc6f7e316f8b0865bca7314d62941c/PI7QLANfbg-H8ry9mkLBSXrk-BHJNtPh18g66oVzsUnGdkV1USxMs4vPzH3Qofk9Euin5G9mfQ7wCsec47yoLU6bhIfA5XkW-i5A0hnIvqeuKxnhf9C6UGxA0UJmtBPN18cVaI9FTk4AwQ-xE21WvWg.jpeg" width="1010"/></picture></figure><h3 id="poll-ads">Poll Ads</h3><p>Poll ads allow you to survey your target audience with a two-answer poll.</p><p>Use polls to ask your audience questions or gain insight into how they feel about a topic or your latest product.</p><p>Here’s an example of a poll ad by Novo Nordisk: </p><figure class="easyimage easyimage-side"><picture><img alt="A poll ad by Novo Nordisk" data-original="https://static.semrush.com/blog/uploads/media/6d/26/6d268f2fe999d7f4fccf4a7482113c85/cf6350b19d838d1ae739a7f106a9a086/original.jpeg" height="1398" loading="lazy" src="https://static.semrush.com/blog/uploads/media/6d/26/6d268f2fe999d7f4fccf4a7482113c85/cf6350b19d838d1ae739a7f106a9a086/qWYa5rh0eHVAGFl4865ImIQqc-8jk_xFJeNFi6bZTJKT-yRsEjE0Ik-vZhGqDNkLUNA9ow6PgbfHAkWLFcYIwXdAu-dX-WVh3_RuDPgVjwDTSeOX9qiHOyuR6vpmG8sXlf52Eg8MKSRlpWP8o2_tlEk.jpeg" width="1010"/></picture></figure><p>This helps you learn more about your target audience. Use the information from your poll to help shape future campaigns.</p><h3 id="slideshow-ads">Slideshow Ads</h3><p>Slideshow ads are a looping sequence of three to 10 images or one video.</p><p>Use slideshow ads to communicate a story, showcase your products or services, and simplify a complex message.</p><p>Slideshow ads are a good alternative to video ads. Which can be expensive to produce.</p><p>And because slideshow ads can use up to five times less data than video, the ad format is useful to reach audiences with slower internet speeds. Like this ad from Charter College:</p><figure class="easyimage easyimage-side"><picture><img alt="A slideshow ad from Charter College" data-original="https://static.semrush.com/blog/uploads/media/b7/c3/b7c38f8ce8d4ef18aed8607f68393d80/691d628bc32bf24550ce1a78b01fa71a/original.jpeg" height="916" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b7/c3/b7c38f8ce8d4ef18aed8607f68393d80/691d628bc32bf24550ce1a78b01fa71a/m_g9HucqKE0XNitZ9dCxQUMGM-zOUtnV7rhfw1Hm3M6td6FMenr07YT5EOaZfjB8u8mzdX0cWZiCjT2ez0NYdqo0rONc07VM-nAvJ6DNbVLmqd1b5cchF-ErhAFXgYYfVZp-iBE4qiAMSfpAzwelFJo.jpeg" width="1010"/></picture></figure><h3 id="stories-ads">Stories Ads</h3><p>Stories ads are highly engaging, interactive, full-screen, vertical images or videos in Facebook’s Story feed.</p><p>Include clear visuals and a compelling narrative to use Facebook Stories to improve brand awareness and generate interest in your product or service. </p><p>Include a call to action in your story and direct a viewer to a landing page for further engagement with your business. Like Tropicana does here:</p><figure class="easyimage easyimage-side"><picture><img alt="A Facebook story ad from Tropicana with "Swipe Up For Recipe" CTA" data-original="https://static.semrush.com/blog/uploads/media/d0/20/d0205ba143e78dc2a39a98f029a67c08/a7d384631a4ca18d913f35b30d83cb66/original.jpeg" height="1230" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d0/20/d0205ba143e78dc2a39a98f029a67c08/a7d384631a4ca18d913f35b30d83cb66/HzSiyXgIgGI_cEwL_vnNFRzP35ISSOhg3XP8YIlnbPuBJeCfk8oU4XcJQE3gnMY--MWWD2VWGl6TDoSY2CHRwpT03rc5Mr6EZpOKGXwWVakvxpd1t0fIh4rQ9h3fYVRrlinGTd-Am6W-IBKxcqC0ka8.jpeg" width="660"/></picture></figure><h3 id="lead-ads">Lead Ads</h3><p>Lead ads collect information from a viewer and offer an opportunity for audiences to engage deeper with a business and continue on their journey to become a customer.</p><p>Lead ads will include a call to action. For example, sign up, request a demo, or register. </p><p>The viewer then inputs information. Which creates the lead. </p><figure class="easyimage easyimage-side"><picture><img alt="A lead ad from Jasper's Market with the "Sign Up" CTA" data-original="https://static.semrush.com/blog/uploads/media/02/af/02af0f7f07a8c115020c7b5dc18472c0/2d31b689cbd1322b6d74825d5c00fd66/original.jpeg" height="1055" loading="lazy" src="https://static.semrush.com/blog/uploads/media/02/af/02af0f7f07a8c115020c7b5dc18472c0/2d31b689cbd1322b6d74825d5c00fd66/Oc3I2fdMZ2p01SkbaFr_tHTi-_iLAVcWkgMko5Z04GkHjC9yaKCx3KP1zDQUHcD6rl-UB08gFbuJxibEzu_kQ8ABJa5RxW97griymgvnBteSZGxX_8zQ2UPPAoxagfq0VGhmmvyONQuJ0sQ60497vSY.jpeg" width="1010"/></picture></figure><p>Use leads to grow your business and scale an email list (if you have one). </p><p>Sync lead ads with your <a href="https://www.semrush.com/blog/what-s-crm-in-marketing-best-crm-for-use/">customer relationship management (CRM)</a> system to ensure an effective follow-up.</p><h3 id="messenger-ads">Messenger Ads</h3><p>Messenger Ads appear in the Chats tab on Facebook’s Messenger app. </p><p>When a viewer taps on a listed ad, a detailed view automatically opens in Messenger containing your ad details.</p><figure class="easyimage easyimage-side"><picture><img alt="A Messenger ad from Jesper's Market" data-original="https://static.semrush.com/blog/uploads/media/1d/5c/1d5cf2b0dbb482ed31f57f8a626c9859/ac241da255282e22339b12a2294c742b/original.jpeg" height="1152" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1d/5c/1d5cf2b0dbb482ed31f57f8a626c9859/ac241da255282e22339b12a2294c742b/paEGE8adJxgyR9SWB8jOGaFIIIGNGGiLB18QwCobVKcq2ntj9Aa9YwVaumE2gf2y2taMAPj3QO2sT7Q7Qok-61HOKX8l5XTcyFvEvTgYJ6pn66I2wa169ButsXM0VQ10pVDRC8fmOwx3WDN_uNj1koA.jpeg" width="660"/></picture></figure><p>When creating Messenger ads, include images, ad copy, and a CTA. Which helps drive engagement and interaction.</p><p>Use the ad format ideal to create conversation, drive clicks to your store, and strengthen customer relationships.</p><aside class="tip-box"><div class="tip-box_title"><p>Tip</p></div><div class="tip-box_text-wrapper"><p>To quickly generate branded and conversion-focused ad creatives for Facebook, check out the <a href="https://www.semrush.com/apps/adcreative-ai/">AdCreative.ai</a> app in the <a href="https://www.semrush.com/apps/">Semrush App Center</a>.<br/></p><figure class="easyimage easyimage-side"><picture><img src="https://static.semrush.com/blog/uploads/media/8e/fd/8efd998dc2cb401ac847f08a5260a7ae/703972aaa30024c05eab20d3e7e63c05/-CpnndYAhvDalp9JYx5ssa2ilLg4LCV2gRuqLZFCDbA23owCsP8E_-x6zJGHuKKh4A8usVUDnps8esic-tJzWCpR4wlRyRE_WfK8l_nX97Hmla_b0Ly4l8wqy21B5Fnm4CQd4k4FIwMLmCPZhv0Gw3M.png" data-original="https://static.semrush.com/blog/uploads/media/8e/fd/8efd998dc2cb401ac847f08a5260a7ae/703972aaa30024c05eab20d3e7e63c05/original.png" alt="-CpnndYAhvDalp9JYx5ssa2ilLg4LCV2gRuqLZFCDbA23owCsP8E_-x6zJGHuKKh4A8usVUDnps8esic-tJzWCpR4wlRyRE_WfK8l_nX97Hmla_b0Ly4l8wqy21B5Fnm4CQd4k4FIwMLmCPZhv0Gw3M" loading="lazy" width="1010" height="495"/></picture></figure><p></p></div></aside><h2 id="how-to-advertise-on-facebook">How to Advertise on Facebook</h2><figure class="easyimage easyimage-side"><picture><img alt="An infographic listing the eight steps of advertising on Facebook" data-original="https://static.semrush.com/blog/uploads/media/23/5d/235d39272b1f51fb9fd880e35b89d4bb/2dd55fbbe663db6bcdf9c9413d3b53d4/original.png" height="1131" loading="lazy" src="https://static.semrush.com/blog/uploads/media/23/5d/235d39272b1f51fb9fd880e35b89d4bb/2dd55fbbe663db6bcdf9c9413d3b53d4/Szp7uhoJ7a3677FrqPHsFGo4qXuuwTnjO23mdd8S8f8bFR2sbGOgNNjh-glIuUtUXihX7FdMfLbpVyFXS6yPcuW5vcfcfmvgIuH7xlomWXxI5eDdwk2dKmEHDbfQPPhMR1U72Y77RuO1kdNedqsec2E.png" width="1010"/></picture></figure><div></div><p>To start seeing results from Facebook advertising, you need a Business Page. </p><p>Manage your Facebook Page using <a href="https://www.semrush.com/blog/the-ultimate-guide-to-facebook-business-manager/">Meta Business Manager</a>. </p><p>Which is a built-in tool for businesses to organize, manage, and control their business assets on Facebook.</p><p>If you already have a Facebook Business Page, <a href="#step-3--choose-a-campaign-objective">skip ahead to Step Three</a>. </p><p>If you don’t, follow the steps below:</p><p>Log in to your personal account and navigate to the left sidebar. Click “<strong>Pages</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt=""Pages" selected in Meta Business Manager menu" data-original="https://static.semrush.com/blog/uploads/media/44/54/445465908bad680e3fa73fb316ff7967/25bfdf08c6972588fcdbb69bea66b65c/original.png" height="754" loading="lazy" src="https://static.semrush.com/blog/uploads/media/44/54/445465908bad680e3fa73fb316ff7967/25bfdf08c6972588fcdbb69bea66b65c/gB_PN51a1CkPl2qsgKU_WHXcN0rb-RqZFs4GpehLQsDFfNIL5ETIa0tZBu7iQHF7ZlBU3eRDRh1bC9iTZ9aEX0Ph8HcFmIqhx4XP4ZLw8yyER-KdnwoP72zWC2F6x6VhFsXwdyZA4qm4WwVho6G1kU4.png" width="378"/></picture></figure><p>Then, click “<strong>Create New Page</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt=""+ Create New Page" button" data-original="https://static.semrush.com/blog/uploads/media/1d/51/1d510a171d6339647a14a6ebc8048994/9f9813ed43e30925b1eff0d1824f7d24/original.png" height="614" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1d/51/1d510a171d6339647a14a6ebc8048994/9f9813ed43e30925b1eff0d1824f7d24/q061QQGu_cazon9p7MtNe8sjdTaD_26ZIzJRJlibHNIuMSKaMlo1qWH1V2kbQifOJ_UFYX6iFP0Ws1j-kOYA-mu9tL1wjNA92nUJXAxKfNoMOph-4Y5w1VqYIOJt7Joh6cfX5S5hOsk4H6jS07PUbv0.png" width="660"/></picture></figure><p>Follow the onscreen instructions to add Business Page information such as page name, category, and a short description of what you do.</p><figure class="easyimage easyimage-side"><picture><img alt="Fill in the "Create a Page" form in Meta Business Manager" data-original="https://static.semrush.com/blog/uploads/media/d1/e9/d1e959b80f8e3a36c3def1441d369848/a3c424ed3e2b10765a4104cef86a34dd/original.jpeg" height="993" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d1/e9/d1e959b80f8e3a36c3def1441d369848/a3c424ed3e2b10765a4104cef86a34dd/Ln1DnOlA2uOe3NBT-YTJ4VVEyQZb16SfuFXD9jaNFqbw-aWsGSyvX5Np6u60FPXLV_GRyuJcKHgqTGOhhIkgeSxjr2z_GE5VfV2OTFK-MhuQ50UwsOA9rsMel-QaSdM1uJq3qln4STDGFm5dHiK6RLs.jpeg" width="660"/></picture></figure><p>Next, click “<strong>Create Page</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt=""Create Page" button" data-original="https://static.semrush.com/blog/uploads/media/4d/b0/4db0e081030815845881f9d2c99e3f49/09f6325b81eeb4dc665bebdd476cf696/original.png" height="180" loading="lazy" src="https://static.semrush.com/blog/uploads/media/4d/b0/4db0e081030815845881f9d2c99e3f49/09f6325b81eeb4dc665bebdd476cf696/q9fmvVWauLt9_T833_QEdjWCn19kcuykgoZpSr3LGSI0s15L0AzTGTx6HQVXiMpzL9u9Wwg0nWEJGPVUUlZBCrIdcasCASdREIwbolaS7XY1-KFEAzw9Thif-1nEgLT3LZ84g1-t5OYeItOwU0U7XLQ.png" width="660"/></picture></figure><p><em><strong>Further reading</strong></em><em>: </em><a href="https://www.semrush.com/blog/promote-business-on-facebook/"><em>How to Promote Your Business on Facebook</em></a></p><h3 id="step-2:-navigate-to-ads-manager">Step 2: Navigate to Ads Manager</h3><p>Once you’ve set up your page, navigate to the left side of your screen. </p><p>Click “<strong>Ads Manager</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt=""Ads Manager" selected from Meta Business Manager menu" data-original="https://static.semrush.com/blog/uploads/media/c5/cb/c5cbe6855997693a21c005c234a2014a/9d7f96d557ef6d9042a19dda78cff073/original.jpeg" height="858" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c5/cb/c5cbe6855997693a21c005c234a2014a/9d7f96d557ef6d9042a19dda78cff073/P2M1qVYzytY_8-cPVTs3qzogfrvYm8nqJ91xobJ5V7-pRiLjIfnCgkRonwl5kfHerBWUyRz8YGkclf1zq-2MXbyz2K-0sLj2ErteMSZuMuMMwK9viux15xQjMbTDu9fxg53LUYcYEHIu-c_SdGX7NCI.jpeg" width="660"/></picture></figure><p>Ads Manager is the dashboard where you create, manage, and monitor your Facebook advertising campaigns. </p><p>You’ll visit this page often while using Facebook to advertise, so bookmark or save the Ads Manager <a href="https://www.semrush.com/blog/what-is-a-url/">URL</a> for future reference.</p><p>To start building your Facebook ad, click the green “<strong>+ Create</strong>” button in the top-center of the Ads Manager screen.</p><figure class="easyimage easyimage-side"><picture><img alt=""Create" button highlighted in Ads Manager dashboard" data-original="https://static.semrush.com/blog/uploads/media/ed/ec/edec5e7de1548140be510f493d4e0b85/cd259712a32928491bee77f948cfcd1c/original.jpeg" height="974" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ed/ec/edec5e7de1548140be510f493d4e0b85/cd259712a32928491bee77f948cfcd1c/3vJE-NIytFnmakGDX3PwaRzVq9rC9tEeuIJ9O_TZiOHpZ4uBjMjVmnXCPtYTcliiSQKpNXyuW74lbbNpKu_p7C_XVPGiDpYF-1cRq1GToEhlnKUMnrL8SeN01gSi_LsV09AEKge8teKQ5h3l13DpzWQ.jpeg" width="1010"/></picture></figure><h3 id="step-3--choose-a-campaign-objective">Step 3. Choose a Campaign Objective</h3><p>Next, choose your campaign objective. </p><p>This must relate to your social media goals. Otherwise, you’ll struggle to prove a positive return on investment (ROI) from advertising on Facebook.</p><p>For example, if your goal is to increase brand awareness using social media, don’t set a Facebook campaign objective to make sales. </p><p>Because these objectives drive different results. </p><p>So, it can be difficult to create the results you need to achieve your social media goals.</p><p>If you haven’t set any social media goals, start with the SMART framework:</p><p><strong>Specific</strong>: What do you want to achieve? </p><p><strong>Measurable</strong>: Can you track and report on ad campaign metrics? </p><p><strong>Achievable</strong>: Will you achieve the goal in your time frame? </p><p><strong>Relevant</strong>: How does this goal support business objectives?</p><p><strong>Time-bound</strong>: What is the timeline for the ad campaign?</p><p>Let’s look at each Facebook campaign objective in more detail:</p><h4 id="awareness">Awareness</h4><p>The awareness objective helps improve brand recognition and introduces your business to a new audience. </p><p>Choose this objective to:</p><ul> <li>Reach new potential customers</li> <li>Increase your target audience’s awareness of your brand</li> <li>Share video content with an engaged audience</li></ul><figure class="easyimage easyimage-side"><picture><img alt=""Awareness" widget in Ads Manager that reads: "Show your ads to people who are most likely to remember them."" data-original="https://static.semrush.com/blog/uploads/media/32/6c/326c36729f0cf628ee69ad1f042218dd/cbc58c09a852b0911b2da95363158899/original.png" height="450" loading="lazy" src="https://static.semrush.com/blog/uploads/media/32/6c/326c36729f0cf628ee69ad1f042218dd/cbc58c09a852b0911b2da95363158899/xMd3zuv4uRcUP5epnYWXGSSjArjnNtWdk_v0z0FSuEE13XQ3skqjZ4uOXLfufxY8v1ZQDzQqEWf29-vg6fXlxZe1MRoNfpYT0KrNM7VkD3UvnPYWrHP9jOO_Xo7geaVbv5_jpGILWFlUcahJDHR76OI.png" width="660"/></picture></figure><h4 id="traffic">Traffic</h4><p>The traffic objective sends ad viewers to an online destination predetermined by you. For example, a website, landing page, app, or event.</p><p>Choose this objective to:</p><ul> <li>Increase social media traffic to your website</li> <li>Send ad viewers to a landing page</li> <li>Direct audiences to other Meta products (e.g., Instagram, WhatsApp, or Messenger)</li> <li>Get people to call your business</li></ul><figure class="easyimage easyimage-side"><picture><img alt=""Traffic" widget in Ads Manager that reads: "Send people to a destination, such as your website, app, Instagram profile or Facebook event."" data-original="https://static.semrush.com/blog/uploads/media/4e/be/4ebed58447ea394864d603c740586ac9/9d8d5517815546250398d1ed73c68bdb/original.png" height="486" loading="lazy" src="https://static.semrush.com/blog/uploads/media/4e/be/4ebed58447ea394864d603c740586ac9/9d8d5517815546250398d1ed73c68bdb/URA_Qu1CQfDjYqWdssPQwR2nhQHB9ODQRqJpRH6GGaLRFNpdm0znuyH3TABWOOaHnHvolL5yt0buyUCCREsqIIHkhHQDi_sapilPjdlU4pBIdYahPaX7pqD5_wyBfrpc4ecJSgz5Bb61ig6D68jsIh4.png" width="660"/></picture></figure><h4 id="engagement">Engagement</h4><p>Comments, likes, shares, and saves are all forms of engagement that tell Facebook your audience is interested in your ad.</p><p>Which helps them perform better on the platform.</p><p>Choose this objective to:</p><ul> <li>Increase audience interaction and engagement with your ad</li> <li>Get your audience to take action</li> <li>Increase video views</li> <li>Generate responses to an event</li></ul><figure class="easyimage easyimage-side"><picture><img alt=""Engagement" widget in Ads Manager that reads: "Get more messages, video views, post engagement, Page likes or event responses."" data-original="https://static.semrush.com/blog/uploads/media/1a/9c/1a9c93268c306e48ca995745588c9e58/930a047623534b619e231281af0d5aa6/original.png" height="536" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1a/9c/1a9c93268c306e48ca995745588c9e58/930a047623534b619e231281af0d5aa6/TeJLxCjceP_B4NfVkKQdIVRPpV17KFkN96W4MaPbU4ZgxWwrtl8RbazcAm1fzpypK81KxQVA-OXCXFE90bSCotn6HbETVOrvvgWG4yDKQc-qdAtLxSiyzP3l2LBfA8BVNLzcg5cfqoRKPjXrrCAQkVo.png" width="660"/></picture></figure><h4 id="leads">Leads</h4><p>Running a lead-generation ad campaign on Facebook lets you capture high-quality information from potential customers.</p><p>Choose this objective to:</p><ul> <li>Grow your customer base and build connections</li> <li>Acquire phone numbers and email addresses</li> <li>Expand registrations for an event</li></ul><figure class="easyimage easyimage-side"><picture><img alt=""Leads" widget in Ads Manager that reads: "Collect leads for your business or brand."" data-original="https://static.semrush.com/blog/uploads/media/ab/1e/ab1ea030cea9e44e126f8a8659fb6567/877fd058a755638576e7733825354af5/original.png" height="462" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ab/1e/ab1ea030cea9e44e126f8a8659fb6567/877fd058a755638576e7733825354af5/F407b33R4WhSw_U7cU_mgGvj1UmTfS_0J0b6gn5kWnfckWYJla9nnUZrO5pDKDFrr0xi6vcVYX1Q1bonrTSi8DMg7sbQlUe9H6kbyuQO4_EeDZrOUp9H_dWY3voVosBHwHpSb6rPCKiC1oAHNrZa3Is.png" width="660"/></picture></figure><p><em><strong>Further reading</strong></em><em>: </em><a href="https://www.semrush.com/blog/getting-low-quality-leads-facebook-ads-to-do/"><em>Getting Low-Quality Leads from Your Facebook Ads? Here's What to Do</em></a></p><h4 id="app-promotion">App Promotion</h4><p>If you’ve got a new app to launch, running an app promotion campaign will help you gain more downloads and customers.</p><p>For example, if you’re a new grocery delivery app, you could use the app promotion campaign objective to increase downloads of your new product.</p><p>Choose this objective to:</p><ul> <li>Increase downloads of your app</li> <li>Optimize your ad with <a href="https://www.facebook.com/business/m/one-sheeters/app-events-overview">App Events</a> for deeper customer insights and targeting</li> <li>Drive high-value purchases</li> <li>Increase link clicks to your app</li></ul><figure class="easyimage easyimage-side"><picture><img alt=""App promotion" widget in Ads Manager that reads: "Find new people to install your app and continue using it."" data-original="https://static.semrush.com/blog/uploads/media/c1/8e/c18e874c46659a69f5f85d56a63a7df1/fb16da763da189b722d4e1313ef4fce5/original.png" height="502" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c1/8e/c18e874c46659a69f5f85d56a63a7df1/fb16da763da189b722d4e1313ef4fce5/BuuAMU3sz6_rOkMHRMJxUZ22xB9NGQWLu4BLyJuaYdge4qXehPu6EGak37RaADk2ear7fGi2qkGAHq2jckkzwgOEHo_ecNDJDUeYIw1kzK7qxp4NPPXJHkoDSyLSouTek4ROqUzYb1FjpPyYgrh6j6Y.png" width="660"/></picture></figure><h4 id="sales">Sales</h4><p>Sales are a key driver of business revenue.</p><p>The sales campaign objective lets you target people who are likely to make a purchase. Or, perform an action—like putting an item in their basket.</p><p>Choose this objective to:</p><ul> <li>Gain more customers and increase revenue</li> <li>Focus on conversions</li> <li>Encourage purchase from a catalog</li></ul><figure class="easyimage easyimage-side"><picture><img alt=""Sales" widget in Ads Manager that reads: "Find people who are likely to purchase your product or service."" data-original="https://static.semrush.com/blog/uploads/media/bc/8e/bc8e3e5eed61e8efad3812c623fdae03/813c480fa04ca7a0c73efd8584ebd41a/original.png" height="502" loading="lazy" src="https://static.semrush.com/blog/uploads/media/bc/8e/bc8e3e5eed61e8efad3812c623fdae03/813c480fa04ca7a0c73efd8584ebd41a/QKTMlUGATgNUDpPUO9iEOBnOKxmu_V2Fk-7ytuGGs3igauWMaALQx4hXEA6s7ltoiRsWuq_dQ_ruIlXVoc3FllrSzlozHnifdadJ5P176-Sj9OnIyRYUCEDkeI0gwBJY1YwjFePnRTeWRIqzrruPiqI.png" width="660"/></picture></figure><p>Choose the campaign objective that best fits your social media goal. Then, click “<strong>Continue</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt=""Traffic" selected under "Choose a campaign objective" window" data-original="https://static.semrush.com/blog/uploads/media/45/bd/45bd9950f56a43e84a08523d749facbb/86239a5ea2a0986d8ef1c40ae63676a8/original.jpeg" height="1008" loading="lazy" src="https://static.semrush.com/blog/uploads/media/45/bd/45bd9950f56a43e84a08523d749facbb/86239a5ea2a0986d8ef1c40ae63676a8/TAsH3GFuR4s8bshKyr971FUI0L7-CW021rEhaB8AKn3bQjOS4zQ0fOo97iXvQaqwSIzcwFZoqB8gEHKb4CO2ezBeLVQr_lLsiITqdTpZ0gcEzv5Byetam_m_Dgi5QsSLXyX2En44sq6K1V7uV2K4zIc.jpeg" width="1010"/></picture></figure><p>In this example, we’ve selected the traffic campaign objective. With the goal to increase calls to a fictional pizza parlor called Mario’s Pizza Seattle.</p><h3 id="step-4--create-your-ad-campaign">Step 4. Create Your Ad Campaign</h3><p>Fill out the specific details of your campaign, starting with the campaign name.</p><p>The campaign name should reference the product or service you’re advertising, the campaign objective, and the date.</p><figure class="easyimage easyimage-side"><picture><img alt=""Campaign name" field" data-original="https://static.semrush.com/blog/uploads/media/17/65/17653d7b26a66952273ad899329032a3/de5c7985b8e63eaa942c0c25f3b52815/original.png" height="182" loading="lazy" src="https://static.semrush.com/blog/uploads/media/17/65/17653d7b26a66952273ad899329032a3/de5c7985b8e63eaa942c0c25f3b52815/Jnw9U55TU_fN7uIgneCIIIbbxxIa9fXMKs4t0XxbxcgVmNRQ-28Z5qe5oCJkZSgyUQuV6MeB_Aa_-sES35KkUWedwWLTovif_eSqCu7MY77lBc0Z5_1zaG7H0pQF7bFBenzW47baMOYcd8e7eVuX_-A.png" width="1010"/></picture></figure><p>Next, clarify if your ad falls under Facebook’s special ad categories (e.g., finance, education, politics, etc.).</p><figure class="easyimage easyimage-side"><picture><img alt="Facebook’s special ad categories window" data-original="https://static.semrush.com/blog/uploads/media/ef/6b/ef6bc2c1dc39aa5d48d1c7bf5161da1e/6ac71c1cfcf68c20d6a8f2f7732c76ce/original.jpeg" height="920" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ef/6b/ef6bc2c1dc39aa5d48d1c7bf5161da1e/6ac71c1cfcf68c20d6a8f2f7732c76ce/aQ-lXgqdXwClVLOOEzV7mg823_mERNgaNNw2HyrLLqeA7dEP_CIkJHNHqlRC-jACksIqS2gtLVVRpmRD6JelUocu3RgbDnSvfCLju0gE8d-3tnuLIs3gRAWuZtoKkeOqqjG4V4rmTE_zoexPrDvl7bs.jpeg" width="1010"/></picture></figure><p>And confirm the buying type and campaign objective.</p><figure class="easyimage easyimage-side"><picture><img alt=""Buying type," and "Campaign objective" fields" data-original="https://static.semrush.com/blog/uploads/media/c2/51/c251c6ea3bb0281d41e7836a7e5ce20b/812422f3c7acb793017d3a1934ed0489/original.png" height="328" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c2/51/c251c6ea3bb0281d41e7836a7e5ce20b/812422f3c7acb793017d3a1934ed0489/QrwLu7PoKRsNY3toUj2TGO_X3ReIHKV585CcvWYtWoz2RKSvKfZjxLPKphJcog7SLxI1tZ3udUYRvG2-KdZo1OZybBsapWQ6Et3_1Zqgf1LyuAryJdfkabIOKJZp9oTxFPMnurRJ7HXo-FY713HajFs.png" width="1010"/></picture></figure><p>Now, you have the option to create an <a href="https://www.semrush.com/blog/ab-testing/">A/B test</a>. Which is a research method that compares two versions of a Facebook ad to determine the one that performs better.</p><figure class="easyimage easyimage-side"><picture><img alt="A/B test widget in Facebook ads" data-original="https://static.semrush.com/blog/uploads/media/df/50/df5026f7b141d82f651f18cdd73f7ad7/dced7fcaac74418e47466231415e69c1/original.png" height="212" loading="lazy" src="https://static.semrush.com/blog/uploads/media/df/50/df5026f7b141d82f651f18cdd73f7ad7/dced7fcaac74418e47466231415e69c1/QdzBK62Q1VO84HWfZ5vMiK_tmXMBbl7E25GZ7COVYSZS4SHMGUCJNxk0v_3b4oIG6vwT1BM0GNKVttSNcphCKYDfuNWO8OSrWFa80qXcUsqhKBxghoeNEMlEI8Fy6LM13W0je9KdNPZI0aYLH6IvnfY.png" width="1010"/></picture></figure><p>For now, we’ll leave this unchecked.</p><p>If you’re creating multiple Facebook ads, activate the Advantage campaign budget. But for now, we can also leave this turned off.</p><figure class="easyimage easyimage-side"><picture><img alt="Advantage campaign budget + widget" data-original="https://static.semrush.com/blog/uploads/media/b8/29/b829e5a49f38887e0454d5217599bf5f/1ae336462309168425292b2bd5864372/original.png" height="240" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b8/29/b829e5a49f38887e0454d5217599bf5f/1ae336462309168425292b2bd5864372/Nlkj3yexldd5aCowrrIO-voN26Gn8L9Us0-wivm8zURlRMX9yYMeFlVBGXJjl4gAX-dQMBV49yCcTrlKClNM8m1kjdmHvG4W0f5V-fP5sBkp9b5Bt4oGHCeM4HJ2_ozkmLDRMSHn1AF3OelqWBZSIxw.png" width="1010"/></picture></figure><p>Then, click “<strong>Next</strong>” to name your ad set.</p><p>An ad set is a group of ads that share the same setting. For example, audience or location.</p><figure class="easyimage easyimage-side"><picture><img alt=""Men 18-35 | Seattle" entered under the "Ad set name" field" data-original="https://static.semrush.com/blog/uploads/media/ac/24/ac241e9a3bd3020504bb1a4cbcbbd4e9/7a981bfa8dbdd4ab4070155b4828d5ae/original.png" height="182" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ac/24/ac241e9a3bd3020504bb1a4cbcbbd4e9/7a981bfa8dbdd4ab4070155b4828d5ae/Ki56mrwcil0s45Fvjy9_Z09xMwhSLgkPZZ2qjIW6WhqvfGGUoGDUII0Dm_6U4Yd6vZOnLg0YNWlpnCE9nYbbNis57_HeZuoE7Q5yXWrj4xukQSAJgieQNrqjilIrD-UysZfEFMMNlwdGM2dg4I2cMlQ.png" width="1010"/></picture></figure><p>Then, choose the location you want to drive traffic to.</p><p>For the traffic campaign objective, choose between a website, an app, messaging apps (WhatsApp, Messenger, Instagram), or calls.</p><p>We want more calls for our pizza business, so we’ll select that option. </p><figure class="easyimage easyimage-side"><picture><img alt=""Calls" option selected under "Conversion" section" data-original="https://static.semrush.com/blog/uploads/media/eb/59/eb59560cd53d6f57a4ac30222b3d26c6/6ef628d40572a13672fc675381a48c70/original.png" height="592" loading="lazy" src="https://static.semrush.com/blog/uploads/media/eb/59/eb59560cd53d6f57a4ac30222b3d26c6/6ef628d40572a13672fc675381a48c70/8Zio2I8sKzpknHQ6sG26UPkemOe7_5PebawB2HuBQhbmhoCHXu1wbUraqLcIADhxqh2rp-d8_Lj7QMT4F_j-uHs4qDhNTg-hBljeLrUVDLzMnXRq5ZA2E7imhyQzRxcu1d2t7hE1R69KIAHWNSCHKUg.png" width="1010"/></picture></figure><h3 id="step-5--set-your-ad-budget-and-schedule">Step 5. Set Your Ad Budget and Schedule</h3><p>Next, you need to set your ad budget.</p><p>How much money you allocate from your social media budget to Facebook advertising will depend on:</p><ul> <li>Your campaign goals</li> <li>How your Facebook audience buys</li> <li>How many people managing ad campaigns</li> <li>Your ad campaign duration</li></ul><p>There are two types of Facebook ad budgets:</p><h4 id="daily-budget">Daily Budget</h4><p>A daily budget has a limit on the amount you spend each day advertising your business on Facebook. </p><p>By setting a daily budget, the platform will show an ad to your target audience when and where they’re most likely to engage.</p><figure class="easyimage easyimage-side"><picture><img alt="Setting a daily budget in Ads Manager under "Budget & schedule" section" data-original="https://static.semrush.com/blog/uploads/media/ac/03/ac03e49f6a07a854c5488e6b4230324b/3ddfafb7e015096e11bd75da825499a4/original.png" height="808" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ac/03/ac03e49f6a07a854c5488e6b4230324b/3ddfafb7e015096e11bd75da825499a4/7FupukCacT8NUlFGR0qEnngbBZ3BDE1kOc9JiMkUyLt9JCiOTvRX-FzvSIVWFSMdB9htNfOI8k72uBHYp3ghs_JjKGsv8kJKPzdtYRD-iBQzUQgbOcKENg7YsoPI-PBJdew0U9CdgtVPEEeJXFTJna0.png" width="1010"/></picture></figure><p>Once your budget is reached, your ad stops running for the day. And starts again the next day.</p><h4 id="lifetime-budget">Lifetime Budget</h4><p>A lifetime budget is the total amount you’ll spend during the entire duration of your ad campaign. </p><p>Provide Facebook with details on a start and end date, and the platform will allocate the money based on the performance of your ad. </p><figure class="easyimage easyimage-side"><picture><img alt="Setting a lifetime budget in Ads Manager under "Budget & schedule" section" data-original="https://static.semrush.com/blog/uploads/media/b7/cd/b7cd5e51711c3d389c9e45dc72fcb7c5/da3d2d001e0d8b019b0931cc9918ab20/original.png" height="808" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b7/cd/b7cd5e51711c3d389c9e45dc72fcb7c5/da3d2d001e0d8b019b0931cc9918ab20/DzYFBS1ozi_9Uzm44oZ90dsMY8fn05E3URue6vBAxeWZS1IcLR0Kb5afpaDTRI2gxRjAOa4b5dHdWbRV-Z6Tjb_5pKkUHZ1D6WcfBclk5O9t_K-wjAxTTvYq00lxGel6Ls8yw3zL4sxNwgYbeXZksfs.png" width="1010"/></picture></figure><p>Once your budget is reached, the ad campaign will finish.</p><p>As a starting point, we recommend beginning with a small ad budget to help you test your Facebook ad’s effectiveness.</p><p>If the ad is successful, scale it to meet your campaign goals.</p><p>Choose whether you want to run a daily or lifetime budget, enter your budget amounts, and schedule the duration of your campaign.</p><h3 id="step-6--customize-your-target-audience">Step 6. Customize Your Target Audience</h3><p>For your Facebook advertisement to be effective, it needs to be placed in front of an audience most likely to be interested in your product or service.</p><p>Otherwise, you’ll struggle to drive engagement. And your campaigns won’t generate results.</p><p>To get inside the minds of consumers and understand what engages them, you need to conduct <a href="https://www.semrush.com/blog/audience-research/">audience research</a> to uncover specific demographics, behaviors, and characteristics.</p><p>This way, you’ll create Facebook advertising campaigns that resonate.</p><p>Use Semrush’s <a href="https://www.semrush.com/apps/audience-intelligence/">Audience Intelligence Tool</a> to get an accurate picture of your target audience.</p><p>The tool helps identify and gain insights by examining audience demographics, interests, content engagement, online habits, and purchase behavior.</p><p>This allows you to build helpful profiles of who you should target in your ad content.</p><figure class="easyimage easyimage-side"><picture><img alt=""Full audience" dashboard in Audience Intelligence Tool" data-original="https://static.semrush.com/blog/uploads/media/54/cb/54cba2842dbd404707d591eff6b8170c/8ccc7cdd7f60f2be4995245721a8ab0f/original.jpeg" height="936" loading="lazy" src="https://static.semrush.com/blog/uploads/media/54/cb/54cba2842dbd404707d591eff6b8170c/8ccc7cdd7f60f2be4995245721a8ab0f/Otp-Uh7nvo8ehr04XzF1OsdR3o3_6GXheretanT41eG7Vg6noBnJPQD1GFvzNd4BdCVP-CN2jntYcMn-gkqjsm94L4y0JXMPz1ZzaQw3Chj9bBOUYdeU6RNxb9nMUiJbKKqRVkaB247LkGpw75-LxC0.jpeg" width="1010"/></picture></figure><p>To create a new audience for your Facebook advertisement, follow these steps:</p><p><strong>Locations</strong>: Choose a relevant location to target with your ad campaign. For example, our fictional pizza place, Mario’s, is located in Seattle, so that’s an obvious city for them to target.</p><p><strong>Age and gender</strong>: Set the age and gender of your target audience. For Mario’s, we’ve chosen men aged 18-35.</p><p><strong>Detailed targeting</strong>: Enter the interests of your target audience. In Mario’s case, pizza.</p><figure class="easyimage easyimage-side"><picture><img alt="Choosing an audiences' location, age, gender, and interests" data-original="https://static.semrush.com/blog/uploads/media/c6/7a/c67a011cac7ba0abf61c27e495b72477/29469d2c3a09ca467a7b1313cebebb82/original.jpeg" height="1256" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c6/7a/c67a011cac7ba0abf61c27e495b72477/29469d2c3a09ca467a7b1313cebebb82/Al3Vf9g596fwy-3nSyy8RLi4YjghkdojUNJHLw89FwmZxwuM04u-lYwTIGPW3FBPb2-vM-hmSWNKiRhYmB_abUW8bjyY6Eo24go3W1f5Nt43Y1mUR7vgbFny5JxCKfK3bDUrBtu1syX4S0ONuPKhzVI.jpeg" width="1010"/></picture></figure><p>It’s important to include as much information about your target audience as possible. This will help build ad campaigns that achieve results.</p><p>For example, if your target audience speaks more than one language, add this information.</p><p>Next, look to the side of the screen. Facebook provides information on: </p><ul> <li><strong>Audience definition</strong>: How specific or broad your audience targeting is</li> <li><strong>Estimate audience size</strong>: The number of people you could reach with your daily budget</li> <li><strong>Estimated results</strong>: The expected daily results from your campaign</li></ul><figure class="easyimage easyimage-side"><picture><img alt=""Audience definition" section shows how specific or broad your audience targeting is" data-original="https://static.semrush.com/blog/uploads/media/4d/38/4d38e35daf96fa1e1f48cda020a11970/a2af290b94ce826c4a5a6ab9eb662758/original.png" height="342" loading="lazy" src="https://static.semrush.com/blog/uploads/media/4d/38/4d38e35daf96fa1e1f48cda020a11970/a2af290b94ce826c4a5a6ab9eb662758/pmvhGRaPN87iC2Uso3v_KVzE5CUXbN-fgDKPKyGYqbfIVwVonTDQsuOXNwvqteA7owf4lxlU6-MCkXxe4cT3rHiqNLFNW6Tshyzfat9HyUu9ECnpizZns5eZ4PM9n0OoIyL2XSus6hZ439jFd9SKG_8.png" width="660"/></picture></figure><figure class="easyimage easyimage-side"><picture><img alt=""Estimated daily results" section shows the expected daily results from your campaign" data-original="https://static.semrush.com/blog/uploads/media/af/1b/af1be74046b10803ddfcb7317dbb1cdd/8da58e5c5ec60f970a3bc5b099d9a4c4/original.png" height="718" loading="lazy" src="https://static.semrush.com/blog/uploads/media/af/1b/af1be74046b10803ddfcb7317dbb1cdd/8da58e5c5ec60f970a3bc5b099d9a4c4/XyB7NBLZI7UxjZzqeS_EpAhQ9l_c9ep2qQt38qngBAGbI4_QEbHs5P-EflkG_b1VwkI2JFoBcjc6fbKSxlnacMcBUAtJ6a_ayfsSQArO547yEgdi0DP9YXghrpFHZ9aLf2F-e5nYIJOFuC6U8RkO8W4.png" width="1010"/></picture></figure><p>Remember—these are daily estimates, so your actual results may vary.</p><p>If you’re happy with your estimates, click “<strong>Next</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="“Next" button highlighted in the bottom right corner of the screen" data-original="https://static.semrush.com/blog/uploads/media/31/0e/310e938386a71183d31917bb4874b8a4/cdc1a9c84797545a4978348765f186f8/original.jpeg" height="1370" loading="lazy" src="https://static.semrush.com/blog/uploads/media/31/0e/310e938386a71183d31917bb4874b8a4/cdc1a9c84797545a4978348765f186f8/SivLNkooLTPEer4RFnC2B2o7EL5BRDSNWC21_7cQFd836QqkmTZbyv-pWWUnU-RhUTcFZb2f1O1nPGdchxLc0660SrD5kAMOz52MEtIQwT6IlmzKAEqsOOB0fePld6_PB3-HbkBuSzKKLghT0lBbv44.jpeg" width="1010"/></picture></figure><div></div><h3 id="step-7--design-and-finalize-your-ad">Step 7. Design and Finalize Your Ad</h3><p>Now, it’s time to name your ad.</p><p>It’s best practice to include information about the design of your Facebook ad. For example, image use and copy information.</p><figure class="easyimage easyimage-side"><picture><img alt=""Margherita Pizza | Tues Promo Copy" entered under "Ad name" field" data-original="https://static.semrush.com/blog/uploads/media/6a/73/6a736356cc3d1b1d0c4e1cf507efdeb9/03444ce2b2cbdf74bcf184028095e805/original.png" height="304" loading="lazy" src="https://static.semrush.com/blog/uploads/media/6a/73/6a736356cc3d1b1d0c4e1cf507efdeb9/03444ce2b2cbdf74bcf184028095e805/A47uBfupdSJaPfPjmnliHOiP1ZTh4aIJ4MqGCou0qdWGpKjEX1tdBkEhkPUmv95BJQFs6wHujsQMF38lBWL7fdGc7jXkp8xJXlJek6yOQMRYZrlT7BvYQ3XBBvgvLGUXLR11JeIvs1DSudPSKhoJUwc.png" width="1010"/></picture></figure><p>Next, confirm the identity of the Facebook page you’ll run ad campaigns on.</p><figure class="easyimage easyimage-side"><picture><img alt=""Mario's Pizza Seattle" added under "Facebook Page" field" data-original="https://static.semrush.com/blog/uploads/media/ba/d6/bad6e1bd5d7073b9916572bee20faef6/3dceea7fe4e832b8a60dd12736ec8b1b/original.png" height="402" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ba/d6/bad6e1bd5d7073b9916572bee20faef6/3dceea7fe4e832b8a60dd12736ec8b1b/7TSsqdsoq1WTI7lsmh1qEZJt5l2EpHU8hv97sNOYZ3IXRDYdK__RHx_Dx8M3clhiN8H9D2xqzB4GbmhSl8-gWZuw4b3IxD9M_NmuDT2oRSJ4DhweKFh9NwmQva53rV9FzQZkdNcPmhFgjPBz5N_EPGM.png" width="1010"/></picture></figure><p>Then, choose the format of your ad. For example, a single image or video, carousel, or collection.</p><figure class="easyimage easyimage-side"><picture><img alt=""Single image or video" selected under "Format" section" data-original="https://static.semrush.com/blog/uploads/media/f0/5b/f05bd0611251503f9364c329e14167cd/37c5d8b4813594bd24c3853255947705/original.png" height="426" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f0/5b/f05bd0611251503f9364c329e14167cd/37c5d8b4813594bd24c3853255947705/pNk-UTDrzkKRZRIxixU5CgR1oOC9NELKTjkSsSzgwYK_XoCwiTr9PWr1OSQg3fugJU2rN31TyEHIwDs5ogijg0jKdwh4YZd0vPP637kzGY-iCjeKxlLQ0aTR8YstDWJkVWaHVijBgnOhszF6ZyFc1F0.png" width="1010"/></picture></figure><p>Next, scroll down to the “Ad creative” section.</p><p>This is where you’ll add creative and interactive elements to your ad. For example, images, videos, ad copy, and a call to action.</p><figure class="easyimage easyimage-side"><picture><img alt=""Add media" button highlighted under the “Ad creative” section" data-original="https://static.semrush.com/blog/uploads/media/51/e0/51e0c2f6a07b65315c90ab1d992fc587/a891cb9d8a1a52acaa99d1f1e46440eb/original.png" height="376" loading="lazy" src="https://static.semrush.com/blog/uploads/media/51/e0/51e0c2f6a07b65315c90ab1d992fc587/a891cb9d8a1a52acaa99d1f1e46440eb/WiVT4o_Rfs9wCrE5Vs30Fj9d1TIZD4-JjFz8HEPBCsMk4JrRSXWBNJfzs6YhHi_LHE77qpPH_MGY8pwxY_RLUoHr3Sn69Uq4_zZnxabI4jPRjL-a-kXfI5_BIFbgBRvsImK7GSViWiGMBztZOghFs60.png" width="1010"/></picture></figure><p>Click “<strong>Add media</strong>.”</p><p>Select the image or video you want to include in your Facebook ad. Then, click “<strong>Next</strong>.”</p><p>Now, add the copy that will appear alongside your Facebook advertisement. </p><p>Facebook ad copy is one of the most important elements of your ad. It needs to be engaging, hook the audience, and explain what you’re advertising.</p><p>Luckily, Facebook makes writing ad copy easy by breaking it down into three elements:</p><ul> <li><strong>Primary text</strong>: Appears above the ad creative (e.g., images or video). Use 125 characters or less for the best impact.</li> <li><strong>Headline</strong>: Appears below the ad creative. Use 40 characters or less.</li> <li><strong>Description</strong>: Appears just below the headline. Use 30 characters or less.</li></ul><p>In this example from running shoe company On, we can see they’ve leveraged their Facebook copy perfectly to promote their weatherproof shoe. </p><p>And they encourage the audience to engage further with their brand by including a CTA (“Shop now”).</p><figure class="easyimage easyimage-side"><picture><img alt="A Facebook ad from running shoe company On with primary text that reads "The spirit of adventure never ends. Don't let the cold and wet mess with your mission."" data-original="https://static.semrush.com/blog/uploads/media/e9/1f/e91f1e885092f6b35f9b601840b0caad/bb15d148c529f15783b462e4439944de/original.jpeg" height="764" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e9/1f/e91f1e885092f6b35f9b601840b0caad/bb15d148c529f15783b462e4439944de/aVPr7PS4_HEa_LEhoMOaomMNk558naOhxVvtIYgJyjZ29OEcL2INzUu0AC8CWx9yOGkev-jjDLCmnhi38i9O0pS3plbSywocIad5pp6_G0vW-zBc8KTUb7vbAMSwtfYSyBk-R6nhOvVLMwJGCksppy0.jpeg" width="660"/></picture></figure><p>But starting from a blank page is hard. If you need support writing Facebook ad copy, use Semrush’s <a href="https://www.semrush.com/apps/ai-writing-assistant/">AI Writing Assistant</a>.</p><p>The tool helps generate creative ideas, checks for spelling and grammar, and uses AI to align your ad copy with your <a href="https://www.semrush.com/blog/how-to-define-your-tone-of-voice/">brand voice</a>, tone, and target audience.</p><figure class="easyimage easyimage-side"><picture><img alt="AI Writing Assistant tool" data-original="https://static.semrush.com/blog/uploads/media/6b/b4/6bb4b0c5c1c3400051582832c465c0be/36b94a0dfb7389956e21806a916a5df9/original.png" height="960" loading="lazy" src="https://static.semrush.com/blog/uploads/media/6b/b4/6bb4b0c5c1c3400051582832c465c0be/36b94a0dfb7389956e21806a916a5df9/N-tBgPHDTy2wL3n0Y8I6VmWm4N3V4nWzYXljX_nNkgTjWhuUb3gMKCXiidm9muDOspCOR3iyUU2FxZFLw8Z5C3CvGq70AcVt3Eu1AyJMyq_58U4pAeg5fln21zTzVQptW87-5aX59bJgZmi6CztkFjg.png" width="1010"/></picture></figure><p>Here’s the Facebook ad copy we’ve added for Mario’s:</p><ul> <li><strong>Primary text</strong>: Dial Mario’s for a slice of the good stuff. Delivered straight to you. No fees, no fuss. BOGO every Tuesday!</li> <li><strong>Headline</strong>: Mario’s Pizza Seattle</li> <li><strong>Description</strong>: NY-slice on the West Coast</li></ul><figure class="easyimage easyimage-side"><picture><img alt="Primary text, headline and description sections for Mario's Facebook ad" data-original="https://static.semrush.com/blog/uploads/media/14/e4/14e42ea964d51c34e293f172092cc74c/d810d3cb0ddab168643800bf4fda6659/original.jpeg" height="1024" loading="lazy" src="https://static.semrush.com/blog/uploads/media/14/e4/14e42ea964d51c34e293f172092cc74c/d810d3cb0ddab168643800bf4fda6659/lNMXyaVhpTPcaR4V-ipJSvlAjrjysHkP1hHaMnCm1DBMTfXocgGGjPGF6Hc_vptW72mbFxjniIGKeySF_G14EGcYycFDnRxkURDCrpuTLf45JQdR_EgI3a4mR5RkVY-vjEektUwcDDRb_-X4R8i185I.jpeg" width="1010"/></picture></figure><p>This ad copy works because:</p><p><strong>Primary text: </strong>Includes a catchy opening slogan, tells the audience Mario’s delivers for no fee, and explains the deal they’re promoting (buy one, get one every Tuesday).</p><p><strong>Headline:</strong> States the name of the business. </p><p><strong>Description</strong>: Includes a short description of the business and its place in the market.</p><p>For our chosen campaign objective (traffic), we need to set a destination for our viewers after they engage with our ad.</p><p>Because we selected our conversion destination as calls, we have the option to enter our phone number. </p><figure class="easyimage easyimage-side"><picture><img alt="Entering the phone number under "Destination" section" data-original="https://static.semrush.com/blog/uploads/media/44/4b/444bdb2bc4398237b990b70c30a6f2aa/2301e013df71b302b1cb63f399725a81/original.png" height="404" loading="lazy" src="https://static.semrush.com/blog/uploads/media/44/4b/444bdb2bc4398237b990b70c30a6f2aa/2301e013df71b302b1cb63f399725a81/RYLP2LOcb3LS_dva-jK_uU-xV1l3UIJj7H2QIjAGC7pGe3FlB0Uuxd9LXl9yVdWv-KFVkXoQBAP1re9A9tCvn136CjzkmzSAJ1SvvnYDilv0sWA4DD6bpRWNKHmKi0HlWOMJ6-B5IEall9xjaYHjdPQ.png" width="1010"/></picture></figure><p>Next, preview your ad. </p><figure class="easyimage easyimage-side"><picture><img alt="Ad preview page for Mario's Pizza Seattle Facebook ad" data-original="https://static.semrush.com/blog/uploads/media/7f/92/7f928f2536ce6d78f97b6a7beae78083/74484bc885e06c5a9765832165fe43f8/original.jpeg" height="1034" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7f/92/7f928f2536ce6d78f97b6a7beae78083/74484bc885e06c5a9765832165fe43f8/HyiNCwfHwSsRzMRJ1Wxdord4Nf8-MylwbKwRIYQdUOWd1EEyKCDt-oi6jezI1IprafVj8WHOckql259rCuWpmzpd-EEzvSK5xm2eOH-TLZ7nCEmh3PLZ1Uu3H4Rf6aP_2hDY3rh3f3_OO7VV3GLR5CM.jpeg" width="1010"/></picture></figure><p>You’ll see how your ad will appear in Facebook feeds, Stories and Reels, and search results.</p><p>Confirm that your ad is correct, then hit “<strong>Publish</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt=""Publish" button" data-original="https://static.semrush.com/blog/uploads/media/fd/1c/fd1c1d48b199c481b09e2dbb848b5d45/2ccb7dddabdf0a620f8e05729302615d/original.png" height="325" loading="lazy" src="https://static.semrush.com/blog/uploads/media/fd/1c/fd1c1d48b199c481b09e2dbb848b5d45/2ccb7dddabdf0a620f8e05729302615d/A7skeIo1FKNFgx3rPNzZiN9eTJ20p3sFwuzAsSoELqIJQIq6TXYXcR7hDVvSEcpqYjqn8YKA-ibkZlQtrNTr8IWrLBvWBYtBy16jNGE8YbgYYO-hddzl2dBZRRooGmCB8N3p7_g6OhCNitxj6_ry6e8.png" width="1010"/></picture></figure><p>Congratulations! You’ve just learned how to create a Facebook ad.</p><figure class="easyimage easyimage-side"><picture><img alt="Mario's Pizza Seattle Facebook ad" data-original="https://static.semrush.com/blog/uploads/media/18/15/18151183b560cfb9f8b95a1d50b2660b/f8fbb45cb289be99be5b173964c58f5e/original.jpeg" height="742" loading="lazy" src="https://static.semrush.com/blog/uploads/media/18/15/18151183b560cfb9f8b95a1d50b2660b/f8fbb45cb289be99be5b173964c58f5e/W1mhMpih7JYDjQSnhAa_hJr8LV_9FRDu6LXEatGV1XQvKk9kSm8xKWSTL9Ab-BJLUWXl_xsVYN8yXfbfDeLMJ9hK_d3_docsmaMDCq3aYKKL5xCxCTzeu7AC_ovD3ToYid7JvIc6a8HIWanWbptO41A.jpeg" width="660"/></picture></figure><div></div><h3 id="step-8--measure-the-results-of-your-facebook-ad-campaign">Step 8. Measure the Results of Your Facebook Ad Campaign</h3><p>Once your Facebook ads are running, you need to keep an eye on how they perform.</p><p>Use Ads Manager to understand how your campaign helps achieve your goals.</p><p>To do this, navigate to Facebook Ads Manager. </p><p>And click “<strong>Ads reporting</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="“Ads reporting" selected from Facebook Ads Manager sidebar" data-original="https://static.semrush.com/blog/uploads/media/15/11/15114acd140f38880ba437a87f2707de/afa5d19396f4a04030d87e0c1fa5d20e/original.png" height="566" loading="lazy" src="https://static.semrush.com/blog/uploads/media/15/11/15114acd140f38880ba437a87f2707de/afa5d19396f4a04030d87e0c1fa5d20e/HdQ4i_1UTIN3v2JHaodjgOn6t8lm5hsdlfFt5Ut2BSSglP_MriUfUkzfqqcyJWm1sRds-CoDCxZHnwC5xULuve39sDWtcdn96oDeokAgvpSpJ18RMlVnuKtvFyow_tzsWeSRdY2dxeFMXJexJJyeSvg.png" width="660"/></picture></figure><p>The dashboard will show a detailed report of your ad campaign. And allows you to see key performance metrics at a glance. </p><p>Including:</p><ul> <li><strong>Reach: </strong>the number of accounts that saw your ads at least once</li> <li><strong>Impressions: </strong>the number of times your ad is shown to accounts (regardless of whether they see it)</li> <li><strong>Results: </strong>the results of your ad. For example, the number of link clicks. </li> <li><strong>Amount spent: </strong>how much you spent on the ad campaign</li> <li><strong>Cost-per-result:</strong> measures the cost-effectiveness of your ad campaign</li></ul><figure class="easyimage easyimage-side"><picture><img alt="Ads reporting page in Facebook Ads Manager" data-original="https://static.semrush.com/blog/uploads/media/8c/41/8c4105ffd9d9068febdf9976a25b2c85/9ef965f722efcdf6c3531a6f6924584f/original.jpeg" height="507" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8c/41/8c4105ffd9d9068febdf9976a25b2c85/9ef965f722efcdf6c3531a6f6924584f/TRVRWKKFlW8Zk9zV3ZkrBgByyyc7GH1hdRGSuM16kT9UpAofqF7FEiTjILv5ghCeSJSCtu2T-OGRPegl9_f1p09EoQ6sZG015vLSLihSbdaTKUEZVuw-JUWXQFOPNQYbm3bshMx5G1AAtwkj2wC8Gyo.jpeg" width="1010"/></picture></figure><p class="note">Image Source: <a href="https://martech.org/facebook-ads-manager-issues-are-causing-major-headaches-for-advertisers/">MarTech</a></p><p>Use this information to understand how your Facebook ad campaign is performing.</p><p><em><strong>Further reading</strong></em><em>: </em><a href="https://www.semrush.com/blog/tracking-social-media-kpis/"><em>18 Social Media KPIs (and How to Track Them)</em></a></p><h2 id="facebook-advertising:-best-practices">Facebook Advertising: Best Practices</h2><h3 id="understand-facebook-ad-specs">Understand Facebook Ad Specs</h3><p>Images and videos form the backbone of many Facebook ad campaigns. </p><p>So, these creative elements must be accurate. </p><p>And because your Facebook advertisement represents your business, you don’t want to include blurry images or wonky videos.</p><p>Familiarize yourself with Facebook ad specs to ensure you upload the right creative file types and sizes:</p><h4 id="facebook-image-ad-specs">Facebook Image Ad Specs</h4><p>File type: JPG or PNG <br/>Ratio: 1.91:1 to 1:1 <br/>Resolution: At least 1080 x 1080 pixels </p><p>Primary text: 125 characters <br/>Headline: 27 characters <br/>Description: 27 characters </p><p>Maximum file size: 30 MB<br/>Minimum width: 600 pixels<br/>Minimum height: 600 pixels</p><p>Here’s an example of a Facebook image ad by Good Protein:</p><figure class="easyimage easyimage-side"><picture><img alt="Facebook image ad by Good Protein, showing their protein shakes at 20% off" data-original="https://static.semrush.com/blog/uploads/media/1a/b2/1ab2bc18e024b74282acd9d660262bdd/926ae1acfb54ffcdeefb8e90f907f47f/original.jpeg" height="1208" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1a/b2/1ab2bc18e024b74282acd9d660262bdd/926ae1acfb54ffcdeefb8e90f907f47f/E5Z5uQ14sovrfyIGUnBi-AMWa_VPrSl3118rrs7tT9_c-X7z_FrvBOrCVS_a5EwyjfbIeQS_535ssPmxxIREQ54hLkQfQQzKPJXDV-rtNHW70wXVBzc7Zy0yRG5LzyRtolBdLHmwD_lJqf3Iu94Ngvc.jpeg" width="1010"/></picture></figure><h4 id="facebook-video-ad-specs">Facebook Video Ad Specs</h4><p>File type: MP4, MOV or GIF <br/>Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) <br/>Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at over 128 kbps<br/>Resolution: At least 1080 x 1080 pixels</p><p>Primary text: 125 characters <br/>Headline: 27 characters <br/>Description: 27 characters </p><p>Video duration: 1 second to 241 minutes<br/>Maximum file size: 4 GB<br/>Minimum width: 120 pixels<br/>Minimum height: 120 pixels</p><p>Here’s a Facebook video ad from Goodfood:</p><figure class="easyimage easyimage-side"><picture><img alt="Facebook video ad from Goodfood, showing the food plates and a discount of up to $225 off" data-original="https://static.semrush.com/blog/uploads/media/c0/55/c055a44e577d269309e53a7343d4ecb0/edce761de75e96ed7ca7b89d717826f4/original.jpeg" height="1344" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c0/55/c055a44e577d269309e53a7343d4ecb0/edce761de75e96ed7ca7b89d717826f4/JQFemyvDFxYzUQVO03sjMxLwQqxKiKGiR6hKpiCqCW1kLUfCo2haLZ4_2Wi3gDbA5pyzOPtFyHb6zL2DHJhFt-LCcx0rRuWr4qm5ED86KsTMg1223w7OgyJ8H5pW1QQlkyaXj4olWpxgcwfKtKMJJw8.jpeg" width="1010"/></picture></figure><h4 id="facebook-carousel-ad-specs">Facebook Carousel Ad Specs</h4><p>Image file type: JPG or PNG <br/>Video file type: MP4, MOV or GIF <br/>Ratio: 1:1 <br/>Resolution: At least 1080 x 1080 pixels </p><p>Primary text: 125 characters <br/>Headline: 32 characters <br/>Description: 18 characters </p><p>Number of carousel cards: 2 to 10<br/>Image maximum file size: 30 MB<br/>Video maximum file size: 4 GB<br/>Video duration: 1 second to 240 minutes</p><p>Here’s a carousel ad example by Upside Drinks:</p><figure class="easyimage easyimage-side"><picture><img alt="Facebook carousel ad from Upside Drinks" data-original="https://static.semrush.com/blog/uploads/media/b3/22/b322e787172289cfe28b6412a1183482/3258c1f87743e8b502d47b68e3ffcf13/original.jpeg" height="1026" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b3/22/b322e787172289cfe28b6412a1183482/3258c1f87743e8b502d47b68e3ffcf13/LI8YLNG-h7WSiRVepYQd8Lu2JbRcVOkBxvS3e10aLIwOArybUZWk75jSCgy4-_afMXKXjbyuUKqbbFSv_9KPo9S0xj-OoQzpLQJi69sPPbjvKAvVYiur9yQOTX9vDbWaNizgrxrRo9NZGH_OL87u9qI.jpeg" width="1010"/></picture></figure><h4 id="facebook-collection-ad-specs">Facebook Collection Ad Specs</h4><p>Image type: JPG or PNG <br/>Video file type: MP4, MOV or GIF <br/>Ratio: 1:1 <br/>Resolution: At least 1080 x 1080 pixels </p><p>Primary text: 125 characters <br/>Headline: 40 characters </p><p>Image maximum file size: 30 MB<br/>Video maximum file size: 4 GB</p><p><em><strong>Further reading</strong></em><em>: </em><a href="https://www.semrush.com/blog/facebook-ads-issues/"><em>8 Signs of Facebook Ads Issues and How to Fix Them</em></a></p><h3 id="promote-organic-posts-that-already-perform-well">Promote Organic Posts That Already Perform Well</h3><p>Look at your organic (i.e., not paid) Facebook posts to understand the types of content that resonate with your target audience.</p><p>This way, you’ll easily create and run a boosted post that advertises content your audience will likely engage with.</p><p>For example, Mario’s shares an organic post announcing they’re opening soon, which creates a lot of engagement.</p><p>They could then boost this organic post to create an ad.</p><figure class="easyimage easyimage-side"><picture><img alt="An organic post by Mario's Pizza Seattle with "Boost post" button highlighted" data-original="https://static.semrush.com/blog/uploads/media/2c/71/2c71d8066251c70ca314be951f4c3b17/9a4b36395827806a8bf82b756e759a36/original.png" height="207" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2c/71/2c71d8066251c70ca314be951f4c3b17/9a4b36395827806a8bf82b756e759a36/MYzBHvjZ7C8OokgVhOaladSiZq_hGVTbBNabvoBR1Jwykkvc3qYGsvZgvV1qyc5pIllPA518LEJzO1SUz2k43O-DZ5wye8Wl4LDpcpGBSmq4SfDsxXOrXxRrNhxRxzC1AQFujsAh-f0Grbh9VfDFyCY.png" width="660"/></picture></figure><p>Promoting organic posts also means you don’t need to spend much time creating a Facebook ad. The content is already there and ready to be distributed to your target audience.</p><p>To understand which organic posts create engagement on Facebook, use <a href="https://www.semrush.com/social-media/">Semrush Social</a>.</p><p>Simply open the tool and click “<strong>+ Add profile</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="Connect your Facebook to Semrush Social" data-original="https://static.semrush.com/blog/uploads/media/ef/06/ef062d00198d1f6143f1db1ea1af67bf/2b0b0516b8807bda63cec0b55268f6fb/original.png" height="822" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ef/06/ef062d00198d1f6143f1db1ea1af67bf/2b0b0516b8807bda63cec0b55268f6fb/xxyUADbnSHnPHkWsgyNFgV3w0_paDjZmsMtVhRWiFJUl6MNQ0lpucJ-lPGaHh9zKxtPL-ifqOcJEyZmm5meMKaJL0Kb8SPCfaOVjd5OcWqmFoA6Zlm23szgPANrNxNzaTbItIstahLYoR6APr14liu8.png" width="1010"/></picture></figure><p>Then, follow the prompts to connect Facebook. Like this:</p><figure class="easyimage easyimage-side"><picture><img alt=""Log in to Facebook" pop-up window" data-original="https://static.semrush.com/blog/uploads/media/fb/3e/fb3ec2270d22ee79b1b6a049b9e1d0eb/4233da544f3e0c84076a45bd6016d309/original.png" height="704" loading="lazy" src="https://static.semrush.com/blog/uploads/media/fb/3e/fb3ec2270d22ee79b1b6a049b9e1d0eb/4233da544f3e0c84076a45bd6016d309/vAfGnMYOZVW61GqcJQx5SHbFARVFlrZEczVVzBCTPxP7I72_0UBrfXKnVroeRQ1qA4SZa8PPOX_ARgXW0lm6awwlqzZEU_TqCYDU4Bc4nEUZ9UZH-FCs0C9ZEgLmiVzV3PmcrWAW_baCrlHbxWtjGvM.png" width="1010"/></picture></figure><p>Then, open the tool to the “Overview” tab. Here, take a look at metrics from each of your social channels:</p><figure class="easyimage easyimage-side"><picture><img alt="“Overview” tab in Semrush Social" data-original="https://static.semrush.com/blog/uploads/media/b3/0c/b30c41b37d15a1e1ab5855cb8032f157/0156ee1f5885e67032fc31b1e982bbb3/original.jpeg" height="572" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b3/0c/b30c41b37d15a1e1ab5855cb8032f157/0156ee1f5885e67032fc31b1e982bbb3/-kLPWTqrgvuZbBK4ITxlg7-yzembxyN2hz2vl0mp7OCLcejx_yr8GpgxFI23nhdZS4iuyR_JrkSUqiHRg72q4EZh83b8VvxiZKVcWo223m5TkrXMc0rkpfMZ3PTyL4ddBn-oYkmjqsRLjymE13FQcho.jpeg" width="1010"/></picture></figure><p>To look specifically at the performance of individual Facebook posts, go to the “<strong>Facebook</strong>” tab and select “<strong>Posts</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt=""Posts" performance shown under “Facebook” tab" data-original="https://static.semrush.com/blog/uploads/media/85/19/85194e0389aa1897ab8a2512fdf9e613/5ea856ac17f4e43fd886665fb47a075d/original.png" height="323" loading="lazy" src="https://static.semrush.com/blog/uploads/media/85/19/85194e0389aa1897ab8a2512fdf9e613/5ea856ac17f4e43fd886665fb47a075d/-lvAuTjl0L8i9KBWYK_CMgqRtF6P0d8ak86jGczPgsaP9Mo_RaQSaHp5-rA20Bk_BxUh6iKg2iMzO06EzKbiV8Um06uRbnbH12PGFmtos9tMy7UnUliWhpUy1sYtuISlIyarSetg2tBhCgCqRNh23D4.png" width="1010"/></picture></figure><p>Here, you’ll see which Facebook posts create the best engagement:</p><figure class="easyimage easyimage-side"><picture><img alt="A section showing top Facebook posts by engagement" data-original="https://static.semrush.com/blog/uploads/media/43/6c/436ce80595d08df65a488eb1958d858c/8d22043360ce95465d87ec2afeca9658/original.jpeg" height="769" loading="lazy" src="https://static.semrush.com/blog/uploads/media/43/6c/436ce80595d08df65a488eb1958d858c/8d22043360ce95465d87ec2afeca9658/OsSBt-WXrAlVu21AzPLFb3-reBO0KoYx1mcZUZW85tY8dFjvMYd6QxNGhwkjbEdUNHzJOTGtIdqZwVPpswlAwX4WuUaAD_mnZHWj-90UhjKYPP-R5v9txgSSzclNlaPInXVDPAiAlrmPHmEOUKXsaxM.jpeg" width="1010"/></picture></figure><p>Now, use this information to help determine which Facebook posts might work well as ads.</p><div></div><h2 id="get-started-on-facebook-advertising-with-semrush">Get Started on Facebook Advertising with Semrush</h2><p>Advertising on Facebook is an efficient and cost-effective way to grow your business.</p><p>Whether you’re looking to run your first ad campaign or you’re a seasoned paid social pro, Semrush comes with a suite of tools to help you run successful campaigns.</p><p><a href="https://www.semrush.com/signup/">Sign up today to get started</a>.</p><div></div></article><div class="sc-gKclnd gIVKXH sc-edERGn fvqybF"><span data-test="share-block-description" 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Packed with visuals \u0026 tips for newcomers.","previewImage":"https://static.semrush.com/blog/uploads/media/83/f5/83f57e0e8e5102731be29e2cfbe3626a/a660b57ee4594c4703aa78c62329e32f/facebook-advertising.svg","socialImage":"https://static.semrush.com/blog/uploads/media/e4/86/e48667c5146624186aa199f0a6666351/fe44ab230d6dbbe2686d5718a655176d/facebook-advertising-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/83/f5/83f57e0e8e5102731be29e2cfbe3626a/a660b57ee4594c4703aa78c62329e32f/extra.png","altPreviewImage":"Facebook Advertising","altSocialImage":"Facebook Advertising","hidePreviewImage":0,"publishedAt":1707231540000,"editedAt":null,"metaTitle":"Facebook Advertising: How to Run Campaigns on Facebook","metaDescription":"Kick-start your journey into Facebook ads with our tutorial. Packed with visuals \u0026 tips for newcomers.","schemaOrg":"{}","author":{"id":200054001,"alias":"claire-beveridge","name":"Claire Beveridge","photo":"https://static.semrush.com/blog/uploads/user/3a/95/3a950c4fde15b1304eca63d41a693c7a/claire_beveridge.jpeg","photoMask":"star","company":"Claire Beveridge Consulting","position":"Freelance Writer, Strategist and Consultant","bio":"Claire Beveridge is a content writer, strategist, and consultant for software and technology companies. She uses her 13+ years of experience in marketing to create engaging editorial that performs against the KPIs businesses care about most.","socials":{"webSite":"","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/clairebeveridge/"},"isPublic":true,"expertise":["content strategy","content writing","seo","marketing strategy","communication strategy"],"education":[{"establishment":"University of West London","degree":"BA Hons in Film Studies \u0026 Cinematography","link":"https://www.uwl.ac.uk/"}]},"blocks":{"articleContent":{"code":"article-content","itemId":34062,"enabled":false,"value":[]}},"critical":{"article-content":{"id":34062,"content":"\u003cp\u003eFacebook advertising is a low-cost way to grow your business using social media.\u003c/p\u003e\u003cp\u003eFollow this guide to learn how to advertise on Facebook in eight easy steps.\u003c/p\u003e\u003ch2\u003eWhat Is Facebook Advertising?\u003c/h2\u003e\u003cp\u003eAdvertising on Facebook is when a business pays to promote its products or services to Facebook’s user base.\u003c/p\u003e\u003cp\u003eFacebook allows businesses to target ads to users based on specific information such as interests, gender, and location.\u003c/p\u003e\u003cp\u003eThis makes it easy to get your business in front of people who are most likely to be interested in your product or service.\u003c/p\u003e\u003cp\u003eRunning a Facebook advertisement is a form of \u003ca href=\"https://www.semrush.com/blog/social-media-ads/\"\u003esocial media advertising\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eBusinesses manage Facebook campaigns in Ads Manager. Which is a built-in tool on the Facebook platform.\u003c/p\u003e\u003cp\u003eBelow is an example of Facebook advertising. The advert promotes the Captain Whidbey Inn near Seattle, Washington.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A Facebook ad by Captain Whidbey Inn\" data-original=\"https://static.semrush.com/blog/uploads/media/88/18/88183cb7793794f934c44e2abc393cb6/3b8e0d4a9d2598b2f33107316b62e610/original.jpeg\" height=\"603\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/88/18/88183cb7793794f934c44e2abc393cb6/3b8e0d4a9d2598b2f33107316b62e610/fiPUNO9a1lRSHHBV0t7p1FDtpW6vFf4Pgsvno3GpS4gsmMGr_3RSgDdS7NeZ4eCW0eL3ymuEq4NCX-wyOVlndf4qFmRUKUq8lxSTF4mwkMbUqgwgcIjJHDqgYqAxgbkj54I1m84AeqdE2TIQnfPX-OE.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eWe know this is a Facebook ad because it says “Sponsored” in the top left corner.\u003c/p\u003e\u003ch2\u003eWhy Advertise on Facebook?\u003c/h2\u003e\u003cp\u003eFacebook boasts over \u003ca href=\"https://www.statista.com/statistics/346167/facebook-global-dau/\"\u003e2 million\u003c/a\u003e daily active users (DAU) and is one of the world's most popular social media platforms.\u003c/p\u003e\u003cp\u003eThis means that advertising on Facebook can potentially reach a large, diverse audience.\u003c/p\u003e\u003cp\u003eHere’s a chart from Statista showing Facebook’s DAU count from Q3 2008 to Q2 2023.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A chart from Statista showing Facebook’s DAU count from Q3 2008 to Q2 2023\" data-original=\"https://static.semrush.com/blog/uploads/media/6d/6d/6d6dbdb6ae310c4e345ababe1cea201b/1fe051fe9b612ef61d0179b1ec45dc75/original.png\" height=\"688\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/6d/6d/6d6dbdb6ae310c4e345ababe1cea201b/1fe051fe9b612ef61d0179b1ec45dc75/swHnkzfySvawO78ESCvAFUKxy-528XsrFktjzG0ieMOHV4u_DObI28n_sQ_t5jXivd1b-daCXtOtRmFalhqqryfrsRTgYYfOjVr549xi3w7tgCSbHwZJDEuiq6p-C0ZXfLK6pqbm-2it-HwUHDBLPsQ.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNotice how the chart shows long-term, stable growth?\u003c/p\u003e\u003cp\u003eThis clearly indicates to advertisers that Facebook is a reliable platform to invest time and resources in because their user base keeps increasing.\u003c/p\u003e\u003cp\u003eAnd thanks to Facebook’s high number of customer touchpoints, there are various opportunities to advertise your business on the platform.\u003c/p\u003e\u003cp\u003eFor example, advertise on Facebook via Marketplace, Messenger, or the Facebook homepage.\u003c/p\u003e\u003cp\u003eThis allows you to place ad campaigns where your potential customers will most likely see and engage with them, which helps you grow your business.\u003c/p\u003e\u003ch2\u003eHow Much Does It Cost to Advertise on Facebook?\u003c/h2\u003e\u003cp\u003eFacebook advertising is a low-cost way to promote your business.\u003c/p\u003e\u003cp\u003eThe amount you spend on Facebook advertising will depend on various factors, including:\u003c/p\u003e\u003cul\u003e \u003cli\u003eSocial media goals\u003c/li\u003e \u003cli\u003eSocial media budget\u003c/li\u003e \u003cli\u003eCampaign objectives\u003c/li\u003e \u003cli\u003eAd placement\u003c/li\u003e \u003cli\u003eCampaign duration \u003c/li\u003e \u003cli\u003eSeasonality \u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAdvertisers typically measure the success of Facebook paid advertising campaigns by measuring \u003ca href=\"https://www.semrush.com/blog/cost-per-click/\"\u003ecost per click (CPC)\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eThis metric tells advertisers how much they spent for each ad click.\u003c/p\u003e\u003cp\u003eAs of January 2024, the \u003ca href=\"https://revealbot.com/facebook-advertising-costs/cpc-cost-per-click\"\u003eaverage cost per click\u003c/a\u003e on Facebook was $0.55.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A chart from Revealbot showing average Facebook CPC from January 2023 to January 2024\" data-original=\"https://static.semrush.com/blog/uploads/media/d0/21/d021134531c5937534f90e09f0445f69/45ec5d29de8b40de636a653677cb1484/original.jpeg\" height=\"794\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d0/21/d021134531c5937534f90e09f0445f69/45ec5d29de8b40de636a653677cb1484/eUwGzKd1C5loJFhMQ_OBUG-by_1TL9lfkWdhJJuwYRVDnUAGIJ_w7ewOZyKbFh5F2gy0qW1zTmWyBx7Ts_ATyGIV8p5F_21gg5QaM8321pOkSliOotXO6XuFEsJRwGbRA7IE8_RC3hOS2SHV3Bl3c34.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp class=\"note\"\u003eImage Source: \u003ca href=\"https://revealbot.com/facebook-advertising-costs/cpc-cost-per-click\"\u003eRevealbot\u003c/a\u003e\u003c/p\u003e\u003cp\u003eHowever, \u003ca href=\"https://www.semrush.com/blog/facebook-ads-cost/\"\u003eFacebook ad costs\u003c/a\u003e can differ depending on the industry.\u003c/p\u003e\u003cp\u003eFor example, IT and software companies generally have the highest cost per click at \u003ca href=\"https://www.statista.com/statistics/419729/facebook-ctr-cpc-worldwide-regions/\"\u003e$0.85\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eWhereas food products and other services have a lower CPC—around $0.18.\u003c/p\u003e\u003cp\u003eFacebook calculates cost per click by dividing the total cost of an ad by the total number of clicks.\u003c/p\u003e\u003cp\u003eThe CPC formula looks like this:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eCost per click = total ad cost / total number of clicks \u003c/strong\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A visual representation of the CPC formula\" data-original=\"https://static.semrush.com/blog/uploads/media/0f/1a/0f1af40ed872f3fba8cf45a8e3743385/8477fbd7e6f2cbb78b7a344faa1ed260/original.png\" height=\"1026\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0f/1a/0f1af40ed872f3fba8cf45a8e3743385/8477fbd7e6f2cbb78b7a344faa1ed260/T_Vd4LMd0EdSW2uC0ORXY26cnsybMKi9RDSmK94JpuEhxl9AUYkjeUOYH4VDh5F-Z5hake79TFuuakdcfgTlyQ_wv0-ajhuFiZnw8vYcMZfdN471dOM1ubRCOs2v7o8VsSO_eFX6rcI-6gkfu4UbrI8.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eWhat Are the Different Types of Facebook Ads?\u003c/h2\u003e\u003cp\u003eThere are several types of Facebook ads to use to promote your business.\u003c/p\u003e\u003cp\u003eLet’s look at each ad format and explain the best use to help create successful advertising campaigns on Facebook.\u003c/p\u003e\u003ch3\u003eImage Ads\u003c/h3\u003e\u003cp\u003eImage ads are one of the most basic forms of advertising on Facebook. The ad consists of a single photo, ad copy, and a \u003ca href=\"https://www.semrush.com/blog/what-is-a-call-to-action/\"\u003ecall to action (CTA)\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eCreate a new image ad using Ads Manager or create one from an existing post on your Facebook Business Page. Which is known as a boosted post.\u003c/p\u003e\u003cp\u003eUse image ads to promote your product or service and convince people to take action. For example, click a button to shop your store or call your business.\u003c/p\u003e\u003cp\u003eHere’s a Facebook image ad example from fitness brand Peloton:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A Facebook image ad from Peleton, encouraging users to show their products at lower prices\" data-original=\"https://static.semrush.com/blog/uploads/media/55/9b/559b759d25a3655f43d2cf2ae50b1d93/690b6017bcab490a6364254514eae9d9/original.jpeg\" height=\"829\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/55/9b/559b759d25a3655f43d2cf2ae50b1d93/690b6017bcab490a6364254514eae9d9/2lVTjpjWZgLya87y-_KK2yp7bvLlZT023LgslkP82ncgJZVURRHF7N4Aj6i5t5KqKLcl8bIOu_uDE0NlHSA_NZJCZVpr5Nd_ZssDP8HO19KI7MKxtikNcR-CBWhRZB5H1dfvWjUQTCaXGWnBhTQJz1c.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn this ad example, the call to action encourages the ad viewer to “Shop now.” This aligns with the ad’s copy that tells the audience Peloton is having a sale.\u003c/p\u003e\u003ch3\u003eVideo Ads\u003c/h3\u003e\u003cp\u003eVideo ads promote your product or service using video. Like image ads, you create a video ad in Ads Manager or boost an existing post.\u003c/p\u003e\u003cp\u003eOr record your own video ad and upload it to Facebook.\u003c/p\u003e\u003cp\u003eVideo ads are highly engaging and capture an audience's attention. They also allow you to share a single, clear message in an easily digestible format.\u003c/p\u003e\u003cp\u003eHere’s a screenshot from a Facebook video ad from women’s cycling brand Samsara:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A screenshot from a Facebook video ad from Samsara\" data-original=\"https://static.semrush.com/blog/uploads/media/11/61/1161217497cee394d1f6a9d2621252cf/46151de11af94e78de2f1fb7ec869c20/original.jpeg\" height=\"726\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/11/61/1161217497cee394d1f6a9d2621252cf/46151de11af94e78de2f1fb7ec869c20/5x78JKrTfi5IBAhHM4YzgyLg3R7lFI9QF89k-ScqIBzqrv5wfC6feM-JzqR0v24chRE0D3RkBr2mjfj7Y-gcBzvMNoiUIs6SAQhiW4Ysf7wJXQmnvE-wtQF7UoGGH_eoWaJZWdSgjZNFZDNM6T4r7gM.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eVideo also helps tell a story and connect with your \u003ca href=\"https://www.semrush.com/blog/target-audience/\"\u003etarget audience\u003c/a\u003e emotionally.\u003c/p\u003e\u003cp\u003eUse video to showcase product demos, provide tutorials or how-to content, or show a behind-the-scenes look at your business.\u003c/p\u003e\u003cp\u003eFacebook video ads can be as long as \u003ca href=\"https://www.facebook.com/business/help/817989058548892?id=271710926837064\"\u003e240 minutes\u003c/a\u003e. Or as short as one second.\u003c/p\u003e\u003cp\u003eThe length of your Facebook ad will depend on the placement on the platform.\u003c/p\u003e\u003cp\u003eFor example, ads on Facebook Marketplace can run for the full 240 minutes. In contrast, Facebook Stories ads can be between one and 15 seconds long.\u003c/p\u003e\u003ch3\u003eCarousel Ads\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/facebook-carousel-ads/\"\u003eCarousel ads\u003c/a\u003e give you space to share up to 10 images or videos the audience can swipe through.\u003c/p\u003e\u003cp\u003eEach image or video has its own headline, description, and button. Meaning that you’ll convey a lot of information in one advertisement.\u003c/p\u003e\u003cp\u003eUse carousel ads to showcase a variety of products or features, provide updates, tell a story, or highlight multiple features of one product. \u003c/p\u003e\u003cp\u003eHere is an example of a carousel ad from fashion company Topo Designs:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A Facebook carousel ad from Topo Designs\" data-original=\"https://static.semrush.com/blog/uploads/media/b2/80/b280bf154559728fb0472591ffcac992/cfc1ab0152dc125e5c3e448980a87951/original.jpeg\" height=\"491\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b2/80/b280bf154559728fb0472591ffcac992/cfc1ab0152dc125e5c3e448980a87951/kDujJKMWrKKzg1qvTc2PzDCwQLREv7aLghakHUnrjKxBcJCL6VeMcsQE9FI5Ubl6V4tJ3JgMmYIdRIStq4AM-Ym37UyAL5PDj_XVBHnTCD3zwTROK_tnoLrJ-bGxnL7c1BoyGPKdgOgnM1gEB_LGWps.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eCollection Ads\u003c/h3\u003e\u003cp\u003eCollection ads on Facebook are designed to turn casual browsers into passionate buyers.\u003c/p\u003e\u003cp\u003eThe ad format includes a main feature image or video and three smaller images beneath in a grid. \u003c/p\u003e\u003cp\u003eUsers who tap and browse your collection ad will be directed to an immersive Instant Experience designed to generate further engagement with your brand.\u003c/p\u003e\u003cp\u003eHere’s an example of a collection ad by Spruce:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A Facebook collection ad from Spruce\" data-original=\"https://static.semrush.com/blog/uploads/media/c0/ff/c0ff55d9c740992bcef40739d5f04413/1c3d007cc4a3338b04287f8b53ac4250/original.jpeg\" height=\"1193\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c0/ff/c0ff55d9c740992bcef40739d5f04413/1c3d007cc4a3338b04287f8b53ac4250/0tF1WyB1b17NRa46ZpDOsujSvq9PvsjDJKLSKiyKk5YxXmXBIbVN_D2m-AVJaPbR-lj8ZJech6QQjScfnx-cRHrQFdgKC9XEEHt-MiqneTBn5AF_6LUyNQ08vZ-Ik5oPd8PlPPZmiBS-UPsK56Qv6wo.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eCollection ads are especially useful for ecommerce businesses and merchants who can use collection ads to drive purchases from a catalog.\u003c/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/how-to-create-e-commerce-facebook-ads-strategy-case-study/\"\u003e\u003cem\u003eHow to Create an Ecommerce Facebook Ads Strategy\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003eInstant Experience Ads (Formerly Canvas Ads)\u003c/h3\u003e\u003cp\u003eInstant Experience ads are full-screen Facebook advertisements optimized for mobile browsing.\u003c/p\u003e\u003cp\u003eDesigned to capture audience attention, Instant Experience ads open after a viewer taps on the ad.\u003c/p\u003e\u003cp\u003eUse Instant Experience ads to create an engaging visual experience, tell a story about your brand, and deep dive into your message by linking two or more Instant Experience ads together.\u003c/p\u003e\u003cp\u003eHere’s an example of an Instant Experience ad by Skoda:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"An Instant Experience ad by Skoda\" data-original=\"https://static.semrush.com/blog/uploads/media/88/bd/88bd6598f432c0b277313f39576a1673/92bc6f7e316f8b0865bca7314d62941c/original.jpeg\" height=\"1406\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/88/bd/88bd6598f432c0b277313f39576a1673/92bc6f7e316f8b0865bca7314d62941c/PI7QLANfbg-H8ry9mkLBSXrk-BHJNtPh18g66oVzsUnGdkV1USxMs4vPzH3Qofk9Euin5G9mfQ7wCsec47yoLU6bhIfA5XkW-i5A0hnIvqeuKxnhf9C6UGxA0UJmtBPN18cVaI9FTk4AwQ-xE21WvWg.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003ePoll Ads\u003c/h3\u003e\u003cp\u003ePoll ads allow you to survey your target audience with a two-answer poll.\u003c/p\u003e\u003cp\u003eUse polls to ask your audience questions or gain insight into how they feel about a topic or your latest product.\u003c/p\u003e\u003cp\u003eHere’s an example of a poll ad by Novo Nordisk: \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A poll ad by Novo Nordisk\" data-original=\"https://static.semrush.com/blog/uploads/media/6d/26/6d268f2fe999d7f4fccf4a7482113c85/cf6350b19d838d1ae739a7f106a9a086/original.jpeg\" height=\"1398\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/6d/26/6d268f2fe999d7f4fccf4a7482113c85/cf6350b19d838d1ae739a7f106a9a086/qWYa5rh0eHVAGFl4865ImIQqc-8jk_xFJeNFi6bZTJKT-yRsEjE0Ik-vZhGqDNkLUNA9ow6PgbfHAkWLFcYIwXdAu-dX-WVh3_RuDPgVjwDTSeOX9qiHOyuR6vpmG8sXlf52Eg8MKSRlpWP8o2_tlEk.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThis helps you learn more about your target audience. Use the information from your poll to help shape future campaigns.\u003c/p\u003e\u003ch3\u003eSlideshow Ads\u003c/h3\u003e\u003cp\u003eSlideshow ads are a looping sequence of three to 10 images or one video.\u003c/p\u003e\u003cp\u003eUse slideshow ads to communicate a story, showcase your products or services, and simplify a complex message.\u003c/p\u003e\u003cp\u003eSlideshow ads are a good alternative to video ads. Which can be expensive to produce.\u003c/p\u003e\u003cp\u003eAnd because slideshow ads can use up to five times less data than video, the ad format is useful to reach audiences with slower internet speeds. Like this ad from Charter College:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A slideshow ad from Charter College\" data-original=\"https://static.semrush.com/blog/uploads/media/b7/c3/b7c38f8ce8d4ef18aed8607f68393d80/691d628bc32bf24550ce1a78b01fa71a/original.jpeg\" height=\"916\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b7/c3/b7c38f8ce8d4ef18aed8607f68393d80/691d628bc32bf24550ce1a78b01fa71a/m_g9HucqKE0XNitZ9dCxQUMGM-zOUtnV7rhfw1Hm3M6td6FMenr07YT5EOaZfjB8u8mzdX0cWZiCjT2ez0NYdqo0rONc07VM-nAvJ6DNbVLmqd1b5cchF-ErhAFXgYYfVZp-iBE4qiAMSfpAzwelFJo.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eStories Ads\u003c/h3\u003e\u003cp\u003eStories ads are highly engaging, interactive, full-screen, vertical images or videos in Facebook’s Story feed.\u003c/p\u003e\u003cp\u003eInclude clear visuals and a compelling narrative to use Facebook Stories to improve brand awareness and generate interest in your product or service. \u003c/p\u003e\u003cp\u003eInclude a call to action in your story and direct a viewer to a landing page for further engagement with your business. Like Tropicana does here:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='A Facebook story ad from Tropicana with \"Swipe Up For Recipe\" CTA' data-original=\"https://static.semrush.com/blog/uploads/media/d0/20/d0205ba143e78dc2a39a98f029a67c08/a7d384631a4ca18d913f35b30d83cb66/original.jpeg\" height=\"1230\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d0/20/d0205ba143e78dc2a39a98f029a67c08/a7d384631a4ca18d913f35b30d83cb66/HzSiyXgIgGI_cEwL_vnNFRzP35ISSOhg3XP8YIlnbPuBJeCfk8oU4XcJQE3gnMY--MWWD2VWGl6TDoSY2CHRwpT03rc5Mr6EZpOKGXwWVakvxpd1t0fIh4rQ9h3fYVRrlinGTd-Am6W-IBKxcqC0ka8.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eLead Ads\u003c/h3\u003e\u003cp\u003eLead ads collect information from a viewer and offer an opportunity for audiences to engage deeper with a business and continue on their journey to become a customer.\u003c/p\u003e\u003cp\u003eLead ads will include a call to action. For example, sign up, request a demo, or register. \u003c/p\u003e\u003cp\u003eThe viewer then inputs information. Which creates the lead. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A lead ad from Jasper's Market with the \u0026quot;Sign Up\u0026quot; CTA\" data-original=\"https://static.semrush.com/blog/uploads/media/02/af/02af0f7f07a8c115020c7b5dc18472c0/2d31b689cbd1322b6d74825d5c00fd66/original.jpeg\" height=\"1055\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/02/af/02af0f7f07a8c115020c7b5dc18472c0/2d31b689cbd1322b6d74825d5c00fd66/Oc3I2fdMZ2p01SkbaFr_tHTi-_iLAVcWkgMko5Z04GkHjC9yaKCx3KP1zDQUHcD6rl-UB08gFbuJxibEzu_kQ8ABJa5RxW97griymgvnBteSZGxX_8zQ2UPPAoxagfq0VGhmmvyONQuJ0sQ60497vSY.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eUse leads to grow your business and scale an email list (if you have one). \u003c/p\u003e\u003cp\u003eSync lead ads with your \u003ca href=\"https://www.semrush.com/blog/what-s-crm-in-marketing-best-crm-for-use/\"\u003ecustomer relationship management (CRM)\u003c/a\u003e system to ensure an effective follow-up.\u003c/p\u003e\u003ch3\u003eMessenger Ads\u003c/h3\u003e\u003cp\u003eMessenger Ads appear in the Chats tab on Facebook’s Messenger app. \u003c/p\u003e\u003cp\u003eWhen a viewer taps on a listed ad, a detailed view automatically opens in Messenger containing your ad details.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A Messenger ad from Jesper's Market\" data-original=\"https://static.semrush.com/blog/uploads/media/1d/5c/1d5cf2b0dbb482ed31f57f8a626c9859/ac241da255282e22339b12a2294c742b/original.jpeg\" height=\"1152\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1d/5c/1d5cf2b0dbb482ed31f57f8a626c9859/ac241da255282e22339b12a2294c742b/paEGE8adJxgyR9SWB8jOGaFIIIGNGGiLB18QwCobVKcq2ntj9Aa9YwVaumE2gf2y2taMAPj3QO2sT7Q7Qok-61HOKX8l5XTcyFvEvTgYJ6pn66I2wa169ButsXM0VQ10pVDRC8fmOwx3WDN_uNj1koA.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eWhen creating Messenger ads, include images, ad copy, and a CTA. Which helps drive engagement and interaction.\u003c/p\u003e\u003cp\u003eUse the ad format ideal to create conversation, drive clicks to your store, and strengthen customer relationships.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003eTip\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003eTo quickly generate branded and conversion-focused ad creatives for Facebook, check out the \u003ca href=\"https://www.semrush.com/apps/adcreative-ai/\"\u003eAdCreative.ai\u003c/a\u003e app in the \u003ca href=\"https://www.semrush.com/apps/\"\u003eSemrush App Center\u003c/a\u003e.\u003cbr\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/8e/fd/8efd998dc2cb401ac847f08a5260a7ae/703972aaa30024c05eab20d3e7e63c05/-CpnndYAhvDalp9JYx5ssa2ilLg4LCV2gRuqLZFCDbA23owCsP8E_-x6zJGHuKKh4A8usVUDnps8esic-tJzWCpR4wlRyRE_WfK8l_nX97Hmla_b0Ly4l8wqy21B5Fnm4CQd4k4FIwMLmCPZhv0Gw3M.png\" data-original=\"https://static.semrush.com/blog/uploads/media/8e/fd/8efd998dc2cb401ac847f08a5260a7ae/703972aaa30024c05eab20d3e7e63c05/original.png\" alt=\"-CpnndYAhvDalp9JYx5ssa2ilLg4LCV2gRuqLZFCDbA23owCsP8E_-x6zJGHuKKh4A8usVUDnps8esic-tJzWCpR4wlRyRE_WfK8l_nX97Hmla_b0Ly4l8wqy21B5Fnm4CQd4k4FIwMLmCPZhv0Gw3M\" loading=\"lazy\" width=\"1010\" height=\"495\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch2\u003eHow to Advertise on Facebook\u003c/h2\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"An infographic listing the eight steps of advertising on Facebook\" data-original=\"https://static.semrush.com/blog/uploads/media/23/5d/235d39272b1f51fb9fd880e35b89d4bb/2dd55fbbe663db6bcdf9c9413d3b53d4/original.png\" height=\"1131\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/23/5d/235d39272b1f51fb9fd880e35b89d4bb/2dd55fbbe663db6bcdf9c9413d3b53d4/Szp7uhoJ7a3677FrqPHsFGo4qXuuwTnjO23mdd8S8f8bFR2sbGOgNNjh-glIuUtUXihX7FdMfLbpVyFXS6yPcuW5vcfcfmvgIuH7xlomWXxI5eDdwk2dKmEHDbfQPPhMR1U72Y77RuO1kdNedqsec2E.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/apps/adcreative-ai/\" header=\"Generate Ad Creatives\" text=\"with Ad Creative.ai\" button_text=\"Try It Today\" bg_images=\"https://static.semrush.com/blog/uploads/media/37/25/3725385013e5df74c5afdb91e053c30f/trial-superbanner-1-(1).png\" bg_button=\"-warning\"]Step 1. Set Up a Facebook Business Page\u003c/p\u003e\u003cp\u003eTo start seeing results from Facebook advertising, you need a Business Page. \u003c/p\u003e\u003cp\u003eManage your Facebook Page using \u003ca href=\"https://www.semrush.com/blog/the-ultimate-guide-to-facebook-business-manager/\"\u003eMeta Business Manager\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eWhich is a built-in tool for businesses to organize, manage, and control their business assets on Facebook.\u003c/p\u003e\u003cp\u003eIf you already have a Facebook Business Page, \u003ca href=\"#step-3--choose-a-campaign-objective\"\u003eskip ahead to Step Three\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eIf you don’t, follow the steps below:\u003c/p\u003e\u003cp\u003eLog in to your personal account and navigate to the left sidebar. Click “\u003cstrong\u003ePages\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Pages\" selected in Meta Business Manager menu' data-original=\"https://static.semrush.com/blog/uploads/media/44/54/445465908bad680e3fa73fb316ff7967/25bfdf08c6972588fcdbb69bea66b65c/original.png\" height=\"754\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/44/54/445465908bad680e3fa73fb316ff7967/25bfdf08c6972588fcdbb69bea66b65c/gB_PN51a1CkPl2qsgKU_WHXcN0rb-RqZFs4GpehLQsDFfNIL5ETIa0tZBu7iQHF7ZlBU3eRDRh1bC9iTZ9aEX0Ph8HcFmIqhx4XP4ZLw8yyER-KdnwoP72zWC2F6x6VhFsXwdyZA4qm4WwVho6G1kU4.png\" width=\"378\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, click “\u003cstrong\u003eCreate New Page\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"+ Create New Page\" button' data-original=\"https://static.semrush.com/blog/uploads/media/1d/51/1d510a171d6339647a14a6ebc8048994/9f9813ed43e30925b1eff0d1824f7d24/original.png\" height=\"614\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1d/51/1d510a171d6339647a14a6ebc8048994/9f9813ed43e30925b1eff0d1824f7d24/q061QQGu_cazon9p7MtNe8sjdTaD_26ZIzJRJlibHNIuMSKaMlo1qWH1V2kbQifOJ_UFYX6iFP0Ws1j-kOYA-mu9tL1wjNA92nUJXAxKfNoMOph-4Y5w1VqYIOJt7Joh6cfX5S5hOsk4H6jS07PUbv0.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFollow the onscreen instructions to add Business Page information such as page name, category, and a short description of what you do.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Fill in the \"Create a Page\" form in Meta Business Manager' data-original=\"https://static.semrush.com/blog/uploads/media/d1/e9/d1e959b80f8e3a36c3def1441d369848/a3c424ed3e2b10765a4104cef86a34dd/original.jpeg\" height=\"993\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d1/e9/d1e959b80f8e3a36c3def1441d369848/a3c424ed3e2b10765a4104cef86a34dd/Ln1DnOlA2uOe3NBT-YTJ4VVEyQZb16SfuFXD9jaNFqbw-aWsGSyvX5Np6u60FPXLV_GRyuJcKHgqTGOhhIkgeSxjr2z_GE5VfV2OTFK-MhuQ50UwsOA9rsMel-QaSdM1uJq3qln4STDGFm5dHiK6RLs.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, click “\u003cstrong\u003eCreate Page\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Create Page\" button' data-original=\"https://static.semrush.com/blog/uploads/media/4d/b0/4db0e081030815845881f9d2c99e3f49/09f6325b81eeb4dc665bebdd476cf696/original.png\" height=\"180\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/4d/b0/4db0e081030815845881f9d2c99e3f49/09f6325b81eeb4dc665bebdd476cf696/q9fmvVWauLt9_T833_QEdjWCn19kcuykgoZpSr3LGSI0s15L0AzTGTx6HQVXiMpzL9u9Wwg0nWEJGPVUUlZBCrIdcasCASdREIwbolaS7XY1-KFEAzw9Thif-1nEgLT3LZ84g1-t5OYeItOwU0U7XLQ.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/promote-business-on-facebook/\"\u003e\u003cem\u003eHow to Promote Your Business on Facebook\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003eStep 2: Navigate to Ads Manager\u003c/h3\u003e\u003cp\u003eOnce you’ve set up your page, navigate to the left side of your screen. \u003c/p\u003e\u003cp\u003eClick “\u003cstrong\u003eAds Manager\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Ads Manager\" selected from Meta Business Manager menu' data-original=\"https://static.semrush.com/blog/uploads/media/c5/cb/c5cbe6855997693a21c005c234a2014a/9d7f96d557ef6d9042a19dda78cff073/original.jpeg\" height=\"858\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c5/cb/c5cbe6855997693a21c005c234a2014a/9d7f96d557ef6d9042a19dda78cff073/P2M1qVYzytY_8-cPVTs3qzogfrvYm8nqJ91xobJ5V7-pRiLjIfnCgkRonwl5kfHerBWUyRz8YGkclf1zq-2MXbyz2K-0sLj2ErteMSZuMuMMwK9viux15xQjMbTDu9fxg53LUYcYEHIu-c_SdGX7NCI.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAds Manager is the dashboard where you create, manage, and monitor your Facebook advertising campaigns. \u003c/p\u003e\u003cp\u003eYou’ll visit this page often while using Facebook to advertise, so bookmark or save the Ads Manager \u003ca href=\"https://www.semrush.com/blog/what-is-a-url/\"\u003eURL\u003c/a\u003e for future reference.\u003c/p\u003e\u003cp\u003eTo start building your Facebook ad, click the green “\u003cstrong\u003e+ Create\u003c/strong\u003e” button in the top-center of the Ads Manager screen.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Create\" button highlighted in Ads Manager dashboard' data-original=\"https://static.semrush.com/blog/uploads/media/ed/ec/edec5e7de1548140be510f493d4e0b85/cd259712a32928491bee77f948cfcd1c/original.jpeg\" height=\"974\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ed/ec/edec5e7de1548140be510f493d4e0b85/cd259712a32928491bee77f948cfcd1c/3vJE-NIytFnmakGDX3PwaRzVq9rC9tEeuIJ9O_TZiOHpZ4uBjMjVmnXCPtYTcliiSQKpNXyuW74lbbNpKu_p7C_XVPGiDpYF-1cRq1GToEhlnKUMnrL8SeN01gSi_LsV09AEKge8teKQ5h3l13DpzWQ.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eStep 3. Choose a Campaign Objective\u003c/h3\u003e\u003cp\u003eNext, choose your campaign objective. \u003c/p\u003e\u003cp\u003eThis must relate to your social media goals. Otherwise, you’ll struggle to prove a positive return on investment (ROI) from advertising on Facebook.\u003c/p\u003e\u003cp\u003eFor example, if your goal is to increase brand awareness using social media, don’t set a Facebook campaign objective to make sales. \u003c/p\u003e\u003cp\u003eBecause these objectives drive different results. \u003c/p\u003e\u003cp\u003eSo, it can be difficult to create the results you need to achieve your social media goals.\u003c/p\u003e\u003cp\u003eIf you haven’t set any social media goals, start with the SMART framework:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSpecific\u003c/strong\u003e: What do you want to achieve? \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eMeasurable\u003c/strong\u003e: Can you track and report on ad campaign metrics? \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eAchievable\u003c/strong\u003e: Will you achieve the goal in your time frame? \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eRelevant\u003c/strong\u003e: How does this goal support business objectives?\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eTime-bound\u003c/strong\u003e: What is the timeline for the ad campaign?\u003c/p\u003e\u003cp\u003eLet’s look at each Facebook campaign objective in more detail:\u003c/p\u003e\u003ch4\u003eAwareness\u003c/h4\u003e\u003cp\u003eThe awareness objective helps improve brand recognition and introduces your business to a new audience. \u003c/p\u003e\u003cp\u003eChoose this objective to:\u003c/p\u003e\u003cul\u003e \u003cli\u003eReach new potential customers\u003c/li\u003e \u003cli\u003eIncrease your target audience’s awareness of your brand\u003c/li\u003e \u003cli\u003eShare video content with an engaged audience\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Awareness\" widget in Ads Manager that reads: \"Show your ads to people who are most likely to remember them.\"' data-original=\"https://static.semrush.com/blog/uploads/media/32/6c/326c36729f0cf628ee69ad1f042218dd/cbc58c09a852b0911b2da95363158899/original.png\" height=\"450\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/32/6c/326c36729f0cf628ee69ad1f042218dd/cbc58c09a852b0911b2da95363158899/xMd3zuv4uRcUP5epnYWXGSSjArjnNtWdk_v0z0FSuEE13XQ3skqjZ4uOXLfufxY8v1ZQDzQqEWf29-vg6fXlxZe1MRoNfpYT0KrNM7VkD3UvnPYWrHP9jOO_Xo7geaVbv5_jpGILWFlUcahJDHR76OI.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch4\u003eTraffic\u003c/h4\u003e\u003cp\u003eThe traffic objective sends ad viewers to an online destination predetermined by you. For example, a website, landing page, app, or event.\u003c/p\u003e\u003cp\u003eChoose this objective to:\u003c/p\u003e\u003cul\u003e \u003cli\u003eIncrease social media traffic to your website\u003c/li\u003e \u003cli\u003eSend ad viewers to a landing page\u003c/li\u003e \u003cli\u003eDirect audiences to other Meta products (e.g., Instagram, WhatsApp, or Messenger)\u003c/li\u003e \u003cli\u003eGet people to call your business\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Traffic\" widget in Ads Manager that reads: \"Send people to a destination, such as your website, app, Instagram profile or Facebook event.\"' data-original=\"https://static.semrush.com/blog/uploads/media/4e/be/4ebed58447ea394864d603c740586ac9/9d8d5517815546250398d1ed73c68bdb/original.png\" height=\"486\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/4e/be/4ebed58447ea394864d603c740586ac9/9d8d5517815546250398d1ed73c68bdb/URA_Qu1CQfDjYqWdssPQwR2nhQHB9ODQRqJpRH6GGaLRFNpdm0znuyH3TABWOOaHnHvolL5yt0buyUCCREsqIIHkhHQDi_sapilPjdlU4pBIdYahPaX7pqD5_wyBfrpc4ecJSgz5Bb61ig6D68jsIh4.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch4\u003eEngagement\u003c/h4\u003e\u003cp\u003eComments, likes, shares, and saves are all forms of engagement that tell Facebook your audience is interested in your ad.\u003c/p\u003e\u003cp\u003eWhich helps them perform better on the platform.\u003c/p\u003e\u003cp\u003eChoose this objective to:\u003c/p\u003e\u003cul\u003e \u003cli\u003eIncrease audience interaction and engagement with your ad\u003c/li\u003e \u003cli\u003eGet your audience to take action\u003c/li\u003e \u003cli\u003eIncrease video views\u003c/li\u003e \u003cli\u003eGenerate responses to an event\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Engagement\" widget in Ads Manager that reads: \"Get more messages, video views, post engagement, Page likes or event responses.\"' data-original=\"https://static.semrush.com/blog/uploads/media/1a/9c/1a9c93268c306e48ca995745588c9e58/930a047623534b619e231281af0d5aa6/original.png\" height=\"536\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1a/9c/1a9c93268c306e48ca995745588c9e58/930a047623534b619e231281af0d5aa6/TeJLxCjceP_B4NfVkKQdIVRPpV17KFkN96W4MaPbU4ZgxWwrtl8RbazcAm1fzpypK81KxQVA-OXCXFE90bSCotn6HbETVOrvvgWG4yDKQc-qdAtLxSiyzP3l2LBfA8BVNLzcg5cfqoRKPjXrrCAQkVo.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch4\u003eLeads\u003c/h4\u003e\u003cp\u003eRunning a lead-generation ad campaign on Facebook lets you capture high-quality information from potential customers.\u003c/p\u003e\u003cp\u003eChoose this objective to:\u003c/p\u003e\u003cul\u003e \u003cli\u003eGrow your customer base and build connections\u003c/li\u003e \u003cli\u003eAcquire phone numbers and email addresses\u003c/li\u003e \u003cli\u003eExpand registrations for an event\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Leads\" widget in Ads Manager that reads: \"Collect leads for your business or brand.\"' data-original=\"https://static.semrush.com/blog/uploads/media/ab/1e/ab1ea030cea9e44e126f8a8659fb6567/877fd058a755638576e7733825354af5/original.png\" height=\"462\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ab/1e/ab1ea030cea9e44e126f8a8659fb6567/877fd058a755638576e7733825354af5/F407b33R4WhSw_U7cU_mgGvj1UmTfS_0J0b6gn5kWnfckWYJla9nnUZrO5pDKDFrr0xi6vcVYX1Q1bonrTSi8DMg7sbQlUe9H6kbyuQO4_EeDZrOUp9H_dWY3voVosBHwHpSb6rPCKiC1oAHNrZa3Is.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/getting-low-quality-leads-facebook-ads-to-do/\"\u003e\u003cem\u003eGetting Low-Quality Leads from Your Facebook Ads? Here's What to Do\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch4\u003eApp Promotion\u003c/h4\u003e\u003cp\u003eIf you’ve got a new app to launch, running an app promotion campaign will help you gain more downloads and customers.\u003c/p\u003e\u003cp\u003eFor example, if you’re a new grocery delivery app, you could use the app promotion campaign objective to increase downloads of your new product.\u003c/p\u003e\u003cp\u003eChoose this objective to:\u003c/p\u003e\u003cul\u003e \u003cli\u003eIncrease downloads of your app\u003c/li\u003e \u003cli\u003eOptimize your ad with \u003ca href=\"https://www.facebook.com/business/m/one-sheeters/app-events-overview\"\u003eApp Events\u003c/a\u003e for deeper customer insights and targeting\u003c/li\u003e \u003cli\u003eDrive high-value purchases\u003c/li\u003e \u003cli\u003eIncrease link clicks to your app\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"App promotion\" widget in Ads Manager that reads: \"Find new people to install your app and continue using it.\"' data-original=\"https://static.semrush.com/blog/uploads/media/c1/8e/c18e874c46659a69f5f85d56a63a7df1/fb16da763da189b722d4e1313ef4fce5/original.png\" height=\"502\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c1/8e/c18e874c46659a69f5f85d56a63a7df1/fb16da763da189b722d4e1313ef4fce5/BuuAMU3sz6_rOkMHRMJxUZ22xB9NGQWLu4BLyJuaYdge4qXehPu6EGak37RaADk2ear7fGi2qkGAHq2jckkzwgOEHo_ecNDJDUeYIw1kzK7qxp4NPPXJHkoDSyLSouTek4ROqUzYb1FjpPyYgrh6j6Y.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch4\u003eSales\u003c/h4\u003e\u003cp\u003eSales are a key driver of business revenue.\u003c/p\u003e\u003cp\u003eThe sales campaign objective lets you target people who are likely to make a purchase. Or, perform an action—like putting an item in their basket.\u003c/p\u003e\u003cp\u003eChoose this objective to:\u003c/p\u003e\u003cul\u003e \u003cli\u003eGain more customers and increase revenue\u003c/li\u003e \u003cli\u003eFocus on conversions\u003c/li\u003e \u003cli\u003eEncourage purchase from a catalog\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Sales\" widget in Ads Manager that reads: \"Find people who are likely to purchase your product or service.\"' data-original=\"https://static.semrush.com/blog/uploads/media/bc/8e/bc8e3e5eed61e8efad3812c623fdae03/813c480fa04ca7a0c73efd8584ebd41a/original.png\" height=\"502\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/bc/8e/bc8e3e5eed61e8efad3812c623fdae03/813c480fa04ca7a0c73efd8584ebd41a/QKTMlUGATgNUDpPUO9iEOBnOKxmu_V2Fk-7ytuGGs3igauWMaALQx4hXEA6s7ltoiRsWuq_dQ_ruIlXVoc3FllrSzlozHnifdadJ5P176-Sj9OnIyRYUCEDkeI0gwBJY1YwjFePnRTeWRIqzrruPiqI.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eChoose the campaign objective that best fits your social media goal. Then, click “\u003cstrong\u003eContinue\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Traffic\" selected under \"Choose a campaign objective\" window' data-original=\"https://static.semrush.com/blog/uploads/media/45/bd/45bd9950f56a43e84a08523d749facbb/86239a5ea2a0986d8ef1c40ae63676a8/original.jpeg\" height=\"1008\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/45/bd/45bd9950f56a43e84a08523d749facbb/86239a5ea2a0986d8ef1c40ae63676a8/TAsH3GFuR4s8bshKyr971FUI0L7-CW021rEhaB8AKn3bQjOS4zQ0fOo97iXvQaqwSIzcwFZoqB8gEHKb4CO2ezBeLVQr_lLsiITqdTpZ0gcEzv5Byetam_m_Dgi5QsSLXyX2En44sq6K1V7uV2K4zIc.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn this example, we’ve selected the traffic campaign objective. With the goal to increase calls to a fictional pizza parlor called Mario’s Pizza Seattle.\u003c/p\u003e\u003ch3\u003eStep 4. Create Your Ad Campaign\u003c/h3\u003e\u003cp\u003eFill out the specific details of your campaign, starting with the campaign name.\u003c/p\u003e\u003cp\u003eThe campaign name should reference the product or service you’re advertising, the campaign objective, and the date.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Campaign name\" field' data-original=\"https://static.semrush.com/blog/uploads/media/17/65/17653d7b26a66952273ad899329032a3/de5c7985b8e63eaa942c0c25f3b52815/original.png\" height=\"182\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/17/65/17653d7b26a66952273ad899329032a3/de5c7985b8e63eaa942c0c25f3b52815/Jnw9U55TU_fN7uIgneCIIIbbxxIa9fXMKs4t0XxbxcgVmNRQ-28Z5qe5oCJkZSgyUQuV6MeB_Aa_-sES35KkUWedwWLTovif_eSqCu7MY77lBc0Z5_1zaG7H0pQF7bFBenzW47baMOYcd8e7eVuX_-A.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, clarify if your ad falls under Facebook’s special ad categories (e.g., finance, education, politics, etc.).\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Facebook’s special ad categories window\" data-original=\"https://static.semrush.com/blog/uploads/media/ef/6b/ef6bc2c1dc39aa5d48d1c7bf5161da1e/6ac71c1cfcf68c20d6a8f2f7732c76ce/original.jpeg\" height=\"920\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ef/6b/ef6bc2c1dc39aa5d48d1c7bf5161da1e/6ac71c1cfcf68c20d6a8f2f7732c76ce/aQ-lXgqdXwClVLOOEzV7mg823_mERNgaNNw2HyrLLqeA7dEP_CIkJHNHqlRC-jACksIqS2gtLVVRpmRD6JelUocu3RgbDnSvfCLju0gE8d-3tnuLIs3gRAWuZtoKkeOqqjG4V4rmTE_zoexPrDvl7bs.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd confirm the buying type and campaign objective.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Buying type,\" and \"Campaign objective\" fields' data-original=\"https://static.semrush.com/blog/uploads/media/c2/51/c251c6ea3bb0281d41e7836a7e5ce20b/812422f3c7acb793017d3a1934ed0489/original.png\" height=\"328\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c2/51/c251c6ea3bb0281d41e7836a7e5ce20b/812422f3c7acb793017d3a1934ed0489/QrwLu7PoKRsNY3toUj2TGO_X3ReIHKV585CcvWYtWoz2RKSvKfZjxLPKphJcog7SLxI1tZ3udUYRvG2-KdZo1OZybBsapWQ6Et3_1Zqgf1LyuAryJdfkabIOKJZp9oTxFPMnurRJ7HXo-FY713HajFs.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNow, you have the option to create an \u003ca href=\"https://www.semrush.com/blog/ab-testing/\"\u003eA/B test\u003c/a\u003e. Which is a research method that compares two versions of a Facebook ad to determine the one that performs better.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A/B test widget in Facebook ads\" data-original=\"https://static.semrush.com/blog/uploads/media/df/50/df5026f7b141d82f651f18cdd73f7ad7/dced7fcaac74418e47466231415e69c1/original.png\" height=\"212\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/df/50/df5026f7b141d82f651f18cdd73f7ad7/dced7fcaac74418e47466231415e69c1/QdzBK62Q1VO84HWfZ5vMiK_tmXMBbl7E25GZ7COVYSZS4SHMGUCJNxk0v_3b4oIG6vwT1BM0GNKVttSNcphCKYDfuNWO8OSrWFa80qXcUsqhKBxghoeNEMlEI8Fy6LM13W0je9KdNPZI0aYLH6IvnfY.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFor now, we’ll leave this unchecked.\u003c/p\u003e\u003cp\u003eIf you’re creating multiple Facebook ads, activate the Advantage campaign budget. But for now, we can also leave this turned off.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Advantage campaign budget + widget\" data-original=\"https://static.semrush.com/blog/uploads/media/b8/29/b829e5a49f38887e0454d5217599bf5f/1ae336462309168425292b2bd5864372/original.png\" height=\"240\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b8/29/b829e5a49f38887e0454d5217599bf5f/1ae336462309168425292b2bd5864372/Nlkj3yexldd5aCowrrIO-voN26Gn8L9Us0-wivm8zURlRMX9yYMeFlVBGXJjl4gAX-dQMBV49yCcTrlKClNM8m1kjdmHvG4W0f5V-fP5sBkp9b5Bt4oGHCeM4HJ2_ozkmLDRMSHn1AF3OelqWBZSIxw.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, click “\u003cstrong\u003eNext\u003c/strong\u003e” to name your ad set.\u003c/p\u003e\u003cp\u003eAn ad set is a group of ads that share the same setting. For example, audience or location.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Men 18-35 | Seattle\" entered under the \"Ad set name\" field' data-original=\"https://static.semrush.com/blog/uploads/media/ac/24/ac241e9a3bd3020504bb1a4cbcbbd4e9/7a981bfa8dbdd4ab4070155b4828d5ae/original.png\" height=\"182\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ac/24/ac241e9a3bd3020504bb1a4cbcbbd4e9/7a981bfa8dbdd4ab4070155b4828d5ae/Ki56mrwcil0s45Fvjy9_Z09xMwhSLgkPZZ2qjIW6WhqvfGGUoGDUII0Dm_6U4Yd6vZOnLg0YNWlpnCE9nYbbNis57_HeZuoE7Q5yXWrj4xukQSAJgieQNrqjilIrD-UysZfEFMMNlwdGM2dg4I2cMlQ.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, choose the location you want to drive traffic to.\u003c/p\u003e\u003cp\u003eFor the traffic campaign objective, choose between a website, an app, messaging apps (WhatsApp, Messenger, Instagram), or calls.\u003c/p\u003e\u003cp\u003eWe want more calls for our pizza business, so we’ll select that option. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Calls\" option selected under \"Conversion\" section' data-original=\"https://static.semrush.com/blog/uploads/media/eb/59/eb59560cd53d6f57a4ac30222b3d26c6/6ef628d40572a13672fc675381a48c70/original.png\" height=\"592\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/eb/59/eb59560cd53d6f57a4ac30222b3d26c6/6ef628d40572a13672fc675381a48c70/8Zio2I8sKzpknHQ6sG26UPkemOe7_5PebawB2HuBQhbmhoCHXu1wbUraqLcIADhxqh2rp-d8_Lj7QMT4F_j-uHs4qDhNTg-hBljeLrUVDLzMnXRq5ZA2E7imhyQzRxcu1d2t7hE1R69KIAHWNSCHKUg.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eStep 5. Set Your Ad Budget and Schedule\u003c/h3\u003e\u003cp\u003eNext, you need to set your ad budget.\u003c/p\u003e\u003cp\u003eHow much money you allocate from your social media budget to Facebook advertising will depend on:\u003c/p\u003e\u003cul\u003e \u003cli\u003eYour campaign goals\u003c/li\u003e \u003cli\u003eHow your Facebook audience buys\u003c/li\u003e \u003cli\u003eHow many people managing ad campaigns\u003c/li\u003e \u003cli\u003eYour ad campaign duration\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eThere are two types of Facebook ad budgets:\u003c/p\u003e\u003ch4\u003eDaily Budget\u003c/h4\u003e\u003cp\u003eA daily budget has a limit on the amount you spend each day advertising your business on Facebook. \u003c/p\u003e\u003cp\u003eBy setting a daily budget, the platform will show an ad to your target audience when and where they’re most likely to engage.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Setting a daily budget in Ads Manager under \"Budget \u0026amp; schedule\" section' data-original=\"https://static.semrush.com/blog/uploads/media/ac/03/ac03e49f6a07a854c5488e6b4230324b/3ddfafb7e015096e11bd75da825499a4/original.png\" height=\"808\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ac/03/ac03e49f6a07a854c5488e6b4230324b/3ddfafb7e015096e11bd75da825499a4/7FupukCacT8NUlFGR0qEnngbBZ3BDE1kOc9JiMkUyLt9JCiOTvRX-FzvSIVWFSMdB9htNfOI8k72uBHYp3ghs_JjKGsv8kJKPzdtYRD-iBQzUQgbOcKENg7YsoPI-PBJdew0U9CdgtVPEEeJXFTJna0.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOnce your budget is reached, your ad stops running for the day. And starts again the next day.\u003c/p\u003e\u003ch4\u003eLifetime Budget\u003c/h4\u003e\u003cp\u003eA lifetime budget is the total amount you’ll spend during the entire duration of your ad campaign. \u003c/p\u003e\u003cp\u003eProvide Facebook with details on a start and end date, and the platform will allocate the money based on the performance of your ad. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Setting a lifetime budget in Ads Manager under \"Budget \u0026amp; schedule\" section' data-original=\"https://static.semrush.com/blog/uploads/media/b7/cd/b7cd5e51711c3d389c9e45dc72fcb7c5/da3d2d001e0d8b019b0931cc9918ab20/original.png\" height=\"808\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b7/cd/b7cd5e51711c3d389c9e45dc72fcb7c5/da3d2d001e0d8b019b0931cc9918ab20/DzYFBS1ozi_9Uzm44oZ90dsMY8fn05E3URue6vBAxeWZS1IcLR0Kb5afpaDTRI2gxRjAOa4b5dHdWbRV-Z6Tjb_5pKkUHZ1D6WcfBclk5O9t_K-wjAxTTvYq00lxGel6Ls8yw3zL4sxNwgYbeXZksfs.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOnce your budget is reached, the ad campaign will finish.\u003c/p\u003e\u003cp\u003eAs a starting point, we recommend beginning with a small ad budget to help you test your Facebook ad’s effectiveness.\u003c/p\u003e\u003cp\u003eIf the ad is successful, scale it to meet your campaign goals.\u003c/p\u003e\u003cp\u003eChoose whether you want to run a daily or lifetime budget, enter your budget amounts, and schedule the duration of your campaign.\u003c/p\u003e\u003ch3\u003eStep 6. Customize Your Target Audience\u003c/h3\u003e\u003cp\u003eFor your Facebook advertisement to be effective, it needs to be placed in front of an audience most likely to be interested in your product or service.\u003c/p\u003e\u003cp\u003eOtherwise, you’ll struggle to drive engagement. And your campaigns won’t generate results.\u003c/p\u003e\u003cp\u003eTo get inside the minds of consumers and understand what engages them, you need to conduct \u003ca href=\"https://www.semrush.com/blog/audience-research/\"\u003eaudience research\u003c/a\u003e to uncover specific demographics, behaviors, and characteristics.\u003c/p\u003e\u003cp\u003eThis way, you’ll create Facebook advertising campaigns that resonate.\u003c/p\u003e\u003cp\u003eUse Semrush’s \u003ca href=\"https://www.semrush.com/apps/audience-intelligence/\"\u003eAudience Intelligence Tool\u003c/a\u003e to get an accurate picture of your target audience.\u003c/p\u003e\u003cp\u003eThe tool helps identify and gain insights by examining audience demographics, interests, content engagement, online habits, and purchase behavior.\u003c/p\u003e\u003cp\u003eThis allows you to build helpful profiles of who you should target in your ad content.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Full audience\" dashboard in Audience Intelligence Tool' data-original=\"https://static.semrush.com/blog/uploads/media/54/cb/54cba2842dbd404707d591eff6b8170c/8ccc7cdd7f60f2be4995245721a8ab0f/original.jpeg\" height=\"936\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/54/cb/54cba2842dbd404707d591eff6b8170c/8ccc7cdd7f60f2be4995245721a8ab0f/Otp-Uh7nvo8ehr04XzF1OsdR3o3_6GXheretanT41eG7Vg6noBnJPQD1GFvzNd4BdCVP-CN2jntYcMn-gkqjsm94L4y0JXMPz1ZzaQw3Chj9bBOUYdeU6RNxb9nMUiJbKKqRVkaB247LkGpw75-LxC0.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eTo create a new audience for your Facebook advertisement, follow these steps:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eLocations\u003c/strong\u003e: Choose a relevant location to target with your ad campaign. For example, our fictional pizza place, Mario’s, is located in Seattle, so that’s an obvious city for them to target.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eAge and gender\u003c/strong\u003e: Set the age and gender of your target audience. For Mario’s, we’ve chosen men aged 18-35.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eDetailed targeting\u003c/strong\u003e: Enter the interests of your target audience. In Mario’s case, pizza.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Choosing an audiences' location, age, gender, and interests\" data-original=\"https://static.semrush.com/blog/uploads/media/c6/7a/c67a011cac7ba0abf61c27e495b72477/29469d2c3a09ca467a7b1313cebebb82/original.jpeg\" height=\"1256\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c6/7a/c67a011cac7ba0abf61c27e495b72477/29469d2c3a09ca467a7b1313cebebb82/Al3Vf9g596fwy-3nSyy8RLi4YjghkdojUNJHLw89FwmZxwuM04u-lYwTIGPW3FBPb2-vM-hmSWNKiRhYmB_abUW8bjyY6Eo24go3W1f5Nt43Y1mUR7vgbFny5JxCKfK3bDUrBtu1syX4S0ONuPKhzVI.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIt’s important to include as much information about your target audience as possible. This will help build ad campaigns that achieve results.\u003c/p\u003e\u003cp\u003eFor example, if your target audience speaks more than one language, add this information.\u003c/p\u003e\u003cp\u003eNext, look to the side of the screen. Facebook provides information on: \u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eAudience definition\u003c/strong\u003e: How specific or broad your audience targeting is\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eEstimate audience size\u003c/strong\u003e: The number of people you could reach with your daily budget\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eEstimated results\u003c/strong\u003e: The expected daily results from your campaign\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Audience definition\" section shows how specific or broad your audience targeting is' data-original=\"https://static.semrush.com/blog/uploads/media/4d/38/4d38e35daf96fa1e1f48cda020a11970/a2af290b94ce826c4a5a6ab9eb662758/original.png\" height=\"342\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/4d/38/4d38e35daf96fa1e1f48cda020a11970/a2af290b94ce826c4a5a6ab9eb662758/pmvhGRaPN87iC2Uso3v_KVzE5CUXbN-fgDKPKyGYqbfIVwVonTDQsuOXNwvqteA7owf4lxlU6-MCkXxe4cT3rHiqNLFNW6Tshyzfat9HyUu9ECnpizZns5eZ4PM9n0OoIyL2XSus6hZ439jFd9SKG_8.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Estimated daily results\" section shows the expected daily results from your campaign' data-original=\"https://static.semrush.com/blog/uploads/media/af/1b/af1be74046b10803ddfcb7317dbb1cdd/8da58e5c5ec60f970a3bc5b099d9a4c4/original.png\" height=\"718\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/af/1b/af1be74046b10803ddfcb7317dbb1cdd/8da58e5c5ec60f970a3bc5b099d9a4c4/XyB7NBLZI7UxjZzqeS_EpAhQ9l_c9ep2qQt38qngBAGbI4_QEbHs5P-EflkG_b1VwkI2JFoBcjc6fbKSxlnacMcBUAtJ6a_ayfsSQArO547yEgdi0DP9YXghrpFHZ9aLf2F-e5nYIJOFuC6U8RkO8W4.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eRemember—these are daily estimates, so your actual results may vary.\u003c/p\u003e\u003cp\u003eIf you’re happy with your estimates, click “\u003cstrong\u003eNext\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='“Next\" button highlighted in the bottom right corner of the screen' data-original=\"https://static.semrush.com/blog/uploads/media/31/0e/310e938386a71183d31917bb4874b8a4/cdc1a9c84797545a4978348765f186f8/original.jpeg\" height=\"1370\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/31/0e/310e938386a71183d31917bb4874b8a4/cdc1a9c84797545a4978348765f186f8/SivLNkooLTPEer4RFnC2B2o7EL5BRDSNWC21_7cQFd836QqkmTZbyv-pWWUnU-RhUTcFZb2f1O1nPGdchxLc0660SrD5kAMOz52MEtIQwT6IlmzKAEqsOOB0fePld6_PB3-HbkBuSzKKLghT0lBbv44.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/apps/audience-intelligence/\" header=\"Get Audience Insights\" text=\"with the Audience Intelligence tool\" button_text=\"Try It Today\" bg_images=\"https://static.semrush.com/blog/uploads/media/37/25/3725385013e5df74c5afdb91e053c30f/trial-superbanner-1-(1).png\" bg_button=\"-warning\"]\u003c/p\u003e\u003ch3\u003eStep 7. Design and Finalize Your Ad\u003c/h3\u003e\u003cp\u003eNow, it’s time to name your ad.\u003c/p\u003e\u003cp\u003eIt’s best practice to include information about the design of your Facebook ad. For example, image use and copy information.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Margherita Pizza | Tues Promo Copy\" entered under \"Ad name\" field' data-original=\"https://static.semrush.com/blog/uploads/media/6a/73/6a736356cc3d1b1d0c4e1cf507efdeb9/03444ce2b2cbdf74bcf184028095e805/original.png\" height=\"304\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/6a/73/6a736356cc3d1b1d0c4e1cf507efdeb9/03444ce2b2cbdf74bcf184028095e805/A47uBfupdSJaPfPjmnliHOiP1ZTh4aIJ4MqGCou0qdWGpKjEX1tdBkEhkPUmv95BJQFs6wHujsQMF38lBWL7fdGc7jXkp8xJXlJek6yOQMRYZrlT7BvYQ3XBBvgvLGUXLR11JeIvs1DSudPSKhoJUwc.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, confirm the identity of the Facebook page you’ll run ad campaigns on.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"\u0026quot;Mario's Pizza Seattle\u0026quot; added under \u0026quot;Facebook Page\u0026quot; field\" data-original=\"https://static.semrush.com/blog/uploads/media/ba/d6/bad6e1bd5d7073b9916572bee20faef6/3dceea7fe4e832b8a60dd12736ec8b1b/original.png\" height=\"402\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ba/d6/bad6e1bd5d7073b9916572bee20faef6/3dceea7fe4e832b8a60dd12736ec8b1b/7TSsqdsoq1WTI7lsmh1qEZJt5l2EpHU8hv97sNOYZ3IXRDYdK__RHx_Dx8M3clhiN8H9D2xqzB4GbmhSl8-gWZuw4b3IxD9M_NmuDT2oRSJ4DhweKFh9NwmQva53rV9FzQZkdNcPmhFgjPBz5N_EPGM.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, choose the format of your ad. For example, a single image or video, carousel, or collection.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Single image or video\" selected under \"Format\" section' data-original=\"https://static.semrush.com/blog/uploads/media/f0/5b/f05bd0611251503f9364c329e14167cd/37c5d8b4813594bd24c3853255947705/original.png\" height=\"426\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f0/5b/f05bd0611251503f9364c329e14167cd/37c5d8b4813594bd24c3853255947705/pNk-UTDrzkKRZRIxixU5CgR1oOC9NELKTjkSsSzgwYK_XoCwiTr9PWr1OSQg3fugJU2rN31TyEHIwDs5ogijg0jKdwh4YZd0vPP637kzGY-iCjeKxlLQ0aTR8YstDWJkVWaHVijBgnOhszF6ZyFc1F0.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, scroll down to the “Ad creative” section.\u003c/p\u003e\u003cp\u003eThis is where you’ll add creative and interactive elements to your ad. For example, images, videos, ad copy, and a call to action.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Add media\" button highlighted under the “Ad creative” section' data-original=\"https://static.semrush.com/blog/uploads/media/51/e0/51e0c2f6a07b65315c90ab1d992fc587/a891cb9d8a1a52acaa99d1f1e46440eb/original.png\" height=\"376\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/51/e0/51e0c2f6a07b65315c90ab1d992fc587/a891cb9d8a1a52acaa99d1f1e46440eb/WiVT4o_Rfs9wCrE5Vs30Fj9d1TIZD4-JjFz8HEPBCsMk4JrRSXWBNJfzs6YhHi_LHE77qpPH_MGY8pwxY_RLUoHr3Sn69Uq4_zZnxabI4jPRjL-a-kXfI5_BIFbgBRvsImK7GSViWiGMBztZOghFs60.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick “\u003cstrong\u003eAdd media\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003eSelect the image or video you want to include in your Facebook ad. Then, click “\u003cstrong\u003eNext\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003eNow, add the copy that will appear alongside your Facebook advertisement. \u003c/p\u003e\u003cp\u003eFacebook ad copy is one of the most important elements of your ad. It needs to be engaging, hook the audience, and explain what you’re advertising.\u003c/p\u003e\u003cp\u003eLuckily, Facebook makes writing ad copy easy by breaking it down into three elements:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003ePrimary text\u003c/strong\u003e: Appears above the ad creative (e.g., images or video). Use 125 characters or less for the best impact.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eHeadline\u003c/strong\u003e: Appears below the ad creative. Use 40 characters or less.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eDescription\u003c/strong\u003e: Appears just below the headline. Use 30 characters or less.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eIn this example from running shoe company On, we can see they’ve leveraged their Facebook copy perfectly to promote their weatherproof shoe. \u003c/p\u003e\u003cp\u003eAnd they encourage the audience to engage further with their brand by including a CTA (“Shop now”).\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A Facebook ad from running shoe company On with primary text that reads \u0026quot;The spirit of adventure never ends. Don't let the cold and wet mess with your mission.\u0026quot;\" data-original=\"https://static.semrush.com/blog/uploads/media/e9/1f/e91f1e885092f6b35f9b601840b0caad/bb15d148c529f15783b462e4439944de/original.jpeg\" height=\"764\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e9/1f/e91f1e885092f6b35f9b601840b0caad/bb15d148c529f15783b462e4439944de/aVPr7PS4_HEa_LEhoMOaomMNk558naOhxVvtIYgJyjZ29OEcL2INzUu0AC8CWx9yOGkev-jjDLCmnhi38i9O0pS3plbSywocIad5pp6_G0vW-zBc8KTUb7vbAMSwtfYSyBk-R6nhOvVLMwJGCksppy0.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eBut starting from a blank page is hard. If you need support writing Facebook ad copy, use Semrush’s \u003ca href=\"https://www.semrush.com/apps/ai-writing-assistant/\"\u003eAI Writing Assistant\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eThe tool helps generate creative ideas, checks for spelling and grammar, and uses AI to align your ad copy with your \u003ca href=\"https://www.semrush.com/blog/how-to-define-your-tone-of-voice/\"\u003ebrand voice\u003c/a\u003e, tone, and target audience.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AI Writing Assistant tool\" data-original=\"https://static.semrush.com/blog/uploads/media/6b/b4/6bb4b0c5c1c3400051582832c465c0be/36b94a0dfb7389956e21806a916a5df9/original.png\" height=\"960\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/6b/b4/6bb4b0c5c1c3400051582832c465c0be/36b94a0dfb7389956e21806a916a5df9/N-tBgPHDTy2wL3n0Y8I6VmWm4N3V4nWzYXljX_nNkgTjWhuUb3gMKCXiidm9muDOspCOR3iyUU2FxZFLw8Z5C3CvGq70AcVt3Eu1AyJMyq_58U4pAeg5fln21zTzVQptW87-5aX59bJgZmi6CztkFjg.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHere’s the Facebook ad copy we’ve added for Mario’s:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003ePrimary text\u003c/strong\u003e: Dial Mario’s for a slice of the good stuff. Delivered straight to you. No fees, no fuss. BOGO every Tuesday!\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eHeadline\u003c/strong\u003e: Mario’s Pizza Seattle\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eDescription\u003c/strong\u003e: NY-slice on the West Coast\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Primary text, headline and description sections for Mario's Facebook ad\" data-original=\"https://static.semrush.com/blog/uploads/media/14/e4/14e42ea964d51c34e293f172092cc74c/d810d3cb0ddab168643800bf4fda6659/original.jpeg\" height=\"1024\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/14/e4/14e42ea964d51c34e293f172092cc74c/d810d3cb0ddab168643800bf4fda6659/lNMXyaVhpTPcaR4V-ipJSvlAjrjysHkP1hHaMnCm1DBMTfXocgGGjPGF6Hc_vptW72mbFxjniIGKeySF_G14EGcYycFDnRxkURDCrpuTLf45JQdR_EgI3a4mR5RkVY-vjEektUwcDDRb_-X4R8i185I.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThis ad copy works because:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003ePrimary text: \u003c/strong\u003eIncludes a catchy opening slogan, tells the audience Mario’s delivers for no fee, and explains the deal they’re promoting (buy one, get one every Tuesday).\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eHeadline:\u003c/strong\u003e States the name of the business. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eDescription\u003c/strong\u003e: Includes a short description of the business and its place in the market.\u003c/p\u003e\u003cp\u003eFor our chosen campaign objective (traffic), we need to set a destination for our viewers after they engage with our ad.\u003c/p\u003e\u003cp\u003eBecause we selected our conversion destination as calls, we have the option to enter our phone number. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Entering the phone number under \"Destination\" section' data-original=\"https://static.semrush.com/blog/uploads/media/44/4b/444bdb2bc4398237b990b70c30a6f2aa/2301e013df71b302b1cb63f399725a81/original.png\" height=\"404\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/44/4b/444bdb2bc4398237b990b70c30a6f2aa/2301e013df71b302b1cb63f399725a81/RYLP2LOcb3LS_dva-jK_uU-xV1l3UIJj7H2QIjAGC7pGe3FlB0Uuxd9LXl9yVdWv-KFVkXoQBAP1re9A9tCvn136CjzkmzSAJ1SvvnYDilv0sWA4DD6bpRWNKHmKi0HlWOMJ6-B5IEall9xjaYHjdPQ.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, preview your ad. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Ad preview page for Mario's Pizza Seattle Facebook ad\" data-original=\"https://static.semrush.com/blog/uploads/media/7f/92/7f928f2536ce6d78f97b6a7beae78083/74484bc885e06c5a9765832165fe43f8/original.jpeg\" height=\"1034\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7f/92/7f928f2536ce6d78f97b6a7beae78083/74484bc885e06c5a9765832165fe43f8/HyiNCwfHwSsRzMRJ1Wxdord4Nf8-MylwbKwRIYQdUOWd1EEyKCDt-oi6jezI1IprafVj8WHOckql259rCuWpmzpd-EEzvSK5xm2eOH-TLZ7nCEmh3PLZ1Uu3H4Rf6aP_2hDY3rh3f3_OO7VV3GLR5CM.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll see how your ad will appear in Facebook feeds, Stories and Reels, and search results.\u003c/p\u003e\u003cp\u003eConfirm that your ad is correct, then hit “\u003cstrong\u003ePublish\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Publish\" button' data-original=\"https://static.semrush.com/blog/uploads/media/fd/1c/fd1c1d48b199c481b09e2dbb848b5d45/2ccb7dddabdf0a620f8e05729302615d/original.png\" height=\"325\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/fd/1c/fd1c1d48b199c481b09e2dbb848b5d45/2ccb7dddabdf0a620f8e05729302615d/A7skeIo1FKNFgx3rPNzZiN9eTJ20p3sFwuzAsSoELqIJQIq6TXYXcR7hDVvSEcpqYjqn8YKA-ibkZlQtrNTr8IWrLBvWBYtBy16jNGE8YbgYYO-hddzl2dBZRRooGmCB8N3p7_g6OhCNitxj6_ry6e8.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eCongratulations! You’ve just learned how to create a Facebook ad.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Mario's Pizza Seattle Facebook ad\" data-original=\"https://static.semrush.com/blog/uploads/media/18/15/18151183b560cfb9f8b95a1d50b2660b/f8fbb45cb289be99be5b173964c58f5e/original.jpeg\" height=\"742\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/18/15/18151183b560cfb9f8b95a1d50b2660b/f8fbb45cb289be99be5b173964c58f5e/W1mhMpih7JYDjQSnhAa_hJr8LV_9FRDu6LXEatGV1XQvKk9kSm8xKWSTL9Ab-BJLUWXl_xsVYN8yXfbfDeLMJ9hK_d3_docsmaMDCq3aYKKL5xCxCTzeu7AC_ovD3ToYid7JvIc6a8HIWanWbptO41A.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/apps/ai-writing-assistant/\" header=\"Craft Compelling Content\" text=\"with the AI writing Assistant\" button_text=\"Try It Today\" bg_images=\"https://static.semrush.com/blog/uploads/media/37/25/3725385013e5df74c5afdb91e053c30f/trial-superbanner-1-(1).png\" bg_button=\"-warning\"]\u003c/p\u003e\u003ch3\u003eStep 8. Measure the Results of Your Facebook Ad Campaign\u003c/h3\u003e\u003cp\u003eOnce your Facebook ads are running, you need to keep an eye on how they perform.\u003c/p\u003e\u003cp\u003eUse Ads Manager to understand how your campaign helps achieve your goals.\u003c/p\u003e\u003cp\u003eTo do this, navigate to Facebook Ads Manager. \u003c/p\u003e\u003cp\u003eAnd click “\u003cstrong\u003eAds reporting\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='“Ads reporting\" selected from Facebook Ads Manager sidebar' data-original=\"https://static.semrush.com/blog/uploads/media/15/11/15114acd140f38880ba437a87f2707de/afa5d19396f4a04030d87e0c1fa5d20e/original.png\" height=\"566\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/15/11/15114acd140f38880ba437a87f2707de/afa5d19396f4a04030d87e0c1fa5d20e/HdQ4i_1UTIN3v2JHaodjgOn6t8lm5hsdlfFt5Ut2BSSglP_MriUfUkzfqqcyJWm1sRds-CoDCxZHnwC5xULuve39sDWtcdn96oDeokAgvpSpJ18RMlVnuKtvFyow_tzsWeSRdY2dxeFMXJexJJyeSvg.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe dashboard will show a detailed report of your ad campaign. And allows you to see key performance metrics at a glance. \u003c/p\u003e\u003cp\u003eIncluding:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eReach: \u003c/strong\u003ethe number of accounts that saw your ads at least once\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eImpressions: \u003c/strong\u003ethe number of times your ad is shown to accounts (regardless of whether they see it)\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eResults: \u003c/strong\u003ethe results of your ad. For example, the number of link clicks. \u003c/li\u003e \u003cli\u003e\u003cstrong\u003eAmount spent: \u003c/strong\u003ehow much you spent on the ad campaign\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eCost-per-result:\u003c/strong\u003e measures the cost-effectiveness of your ad campaign\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Ads reporting page in Facebook Ads Manager\" data-original=\"https://static.semrush.com/blog/uploads/media/8c/41/8c4105ffd9d9068febdf9976a25b2c85/9ef965f722efcdf6c3531a6f6924584f/original.jpeg\" height=\"507\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8c/41/8c4105ffd9d9068febdf9976a25b2c85/9ef965f722efcdf6c3531a6f6924584f/TRVRWKKFlW8Zk9zV3ZkrBgByyyc7GH1hdRGSuM16kT9UpAofqF7FEiTjILv5ghCeSJSCtu2T-OGRPegl9_f1p09EoQ6sZG015vLSLihSbdaTKUEZVuw-JUWXQFOPNQYbm3bshMx5G1AAtwkj2wC8Gyo.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp class=\"note\"\u003eImage Source: \u003ca href=\"https://martech.org/facebook-ads-manager-issues-are-causing-major-headaches-for-advertisers/\"\u003eMarTech\u003c/a\u003e\u003c/p\u003e\u003cp\u003eUse this information to understand how your Facebook ad campaign is performing.\u003c/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/tracking-social-media-kpis/\"\u003e\u003cem\u003e18 Social Media KPIs (and How to Track Them)\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003eFacebook Advertising: Best Practices\u003c/h2\u003e\u003ch3\u003eUnderstand Facebook Ad Specs\u003c/h3\u003e\u003cp\u003eImages and videos form the backbone of many Facebook ad campaigns. \u003c/p\u003e\u003cp\u003eSo, these creative elements must be accurate. \u003c/p\u003e\u003cp\u003eAnd because your Facebook advertisement represents your business, you don’t want to include blurry images or wonky videos.\u003c/p\u003e\u003cp\u003eFamiliarize yourself with Facebook ad specs to ensure you upload the right creative file types and sizes:\u003c/p\u003e\u003ch4\u003eFacebook Image Ad Specs\u003c/h4\u003e\u003cp\u003eFile type: JPG or PNG \u003cbr\u003eRatio: 1.91:1 to 1:1 \u003cbr\u003eResolution: At least 1080 x 1080 pixels \u003c/p\u003e\u003cp\u003ePrimary text: 125 characters \u003cbr\u003eHeadline: 27 characters \u003cbr\u003eDescription: 27 characters \u003c/p\u003e\u003cp\u003eMaximum file size: 30 MB\u003cbr\u003eMinimum width: 600 pixels\u003cbr\u003eMinimum height: 600 pixels\u003c/p\u003e\u003cp\u003eHere’s an example of a Facebook image ad by Good Protein:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Facebook image ad by Good Protein, showing their protein shakes at 20% off\" data-original=\"https://static.semrush.com/blog/uploads/media/1a/b2/1ab2bc18e024b74282acd9d660262bdd/926ae1acfb54ffcdeefb8e90f907f47f/original.jpeg\" height=\"1208\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1a/b2/1ab2bc18e024b74282acd9d660262bdd/926ae1acfb54ffcdeefb8e90f907f47f/E5Z5uQ14sovrfyIGUnBi-AMWa_VPrSl3118rrs7tT9_c-X7z_FrvBOrCVS_a5EwyjfbIeQS_535ssPmxxIREQ54hLkQfQQzKPJXDV-rtNHW70wXVBzc7Zy0yRG5LzyRtolBdLHmwD_lJqf3Iu94Ngvc.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch4\u003eFacebook Video Ad Specs\u003c/h4\u003e\u003cp\u003eFile type: MP4, MOV or GIF \u003cbr\u003eRatio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) \u003cbr\u003eVideo settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at over 128 kbps\u003cbr\u003eResolution: At least 1080 x 1080 pixels\u003c/p\u003e\u003cp\u003ePrimary text: 125 characters \u003cbr\u003eHeadline: 27 characters \u003cbr\u003eDescription: 27 characters \u003c/p\u003e\u003cp\u003eVideo duration: 1 second to 241 minutes\u003cbr\u003eMaximum file size: 4 GB\u003cbr\u003eMinimum width: 120 pixels\u003cbr\u003eMinimum height: 120 pixels\u003c/p\u003e\u003cp\u003eHere’s a Facebook video ad from Goodfood:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Facebook video ad from Goodfood, showing the food plates and a discount of up to $225 off\" data-original=\"https://static.semrush.com/blog/uploads/media/c0/55/c055a44e577d269309e53a7343d4ecb0/edce761de75e96ed7ca7b89d717826f4/original.jpeg\" height=\"1344\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c0/55/c055a44e577d269309e53a7343d4ecb0/edce761de75e96ed7ca7b89d717826f4/JQFemyvDFxYzUQVO03sjMxLwQqxKiKGiR6hKpiCqCW1kLUfCo2haLZ4_2Wi3gDbA5pyzOPtFyHb6zL2DHJhFt-LCcx0rRuWr4qm5ED86KsTMg1223w7OgyJ8H5pW1QQlkyaXj4olWpxgcwfKtKMJJw8.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch4\u003eFacebook Carousel Ad Specs\u003c/h4\u003e\u003cp\u003eImage file type: JPG or PNG \u003cbr\u003eVideo file type: MP4, MOV or GIF \u003cbr\u003eRatio: 1:1 \u003cbr\u003eResolution: At least 1080 x 1080 pixels \u003c/p\u003e\u003cp\u003ePrimary text: 125 characters \u003cbr\u003eHeadline: 32 characters \u003cbr\u003eDescription: 18 characters \u003c/p\u003e\u003cp\u003eNumber of carousel cards: 2 to 10\u003cbr\u003eImage maximum file size: 30 MB\u003cbr\u003eVideo maximum file size: 4 GB\u003cbr\u003eVideo duration: 1 second to 240 minutes\u003c/p\u003e\u003cp\u003eHere’s a carousel ad example by Upside Drinks:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Facebook carousel ad from Upside Drinks\" data-original=\"https://static.semrush.com/blog/uploads/media/b3/22/b322e787172289cfe28b6412a1183482/3258c1f87743e8b502d47b68e3ffcf13/original.jpeg\" height=\"1026\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b3/22/b322e787172289cfe28b6412a1183482/3258c1f87743e8b502d47b68e3ffcf13/LI8YLNG-h7WSiRVepYQd8Lu2JbRcVOkBxvS3e10aLIwOArybUZWk75jSCgy4-_afMXKXjbyuUKqbbFSv_9KPo9S0xj-OoQzpLQJi69sPPbjvKAvVYiur9yQOTX9vDbWaNizgrxrRo9NZGH_OL87u9qI.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch4\u003eFacebook Collection Ad Specs\u003c/h4\u003e\u003cp\u003eImage type: JPG or PNG \u003cbr\u003eVideo file type: MP4, MOV or GIF \u003cbr\u003eRatio: 1:1 \u003cbr\u003eResolution: At least 1080 x 1080 pixels \u003c/p\u003e\u003cp\u003ePrimary text: 125 characters \u003cbr\u003eHeadline: 40 characters \u003c/p\u003e\u003cp\u003eImage maximum file size: 30 MB\u003cbr\u003eVideo maximum file size: 4 GB\u003c/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/facebook-ads-issues/\"\u003e\u003cem\u003e8 Signs of Facebook Ads Issues and How to Fix Them\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003ePromote Organic Posts That Already Perform Well\u003c/h3\u003e\u003cp\u003eLook at your organic (i.e., not paid) Facebook posts to understand the types of content that resonate with your target audience.\u003c/p\u003e\u003cp\u003eThis way, you’ll easily create and run a boosted post that advertises content your audience will likely engage with.\u003c/p\u003e\u003cp\u003eFor example, Mario’s shares an organic post announcing they’re opening soon, which creates a lot of engagement.\u003c/p\u003e\u003cp\u003eThey could then boost this organic post to create an ad.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"An organic post by Mario's Pizza Seattle with \u0026quot;Boost post\u0026quot; button highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/2c/71/2c71d8066251c70ca314be951f4c3b17/9a4b36395827806a8bf82b756e759a36/original.png\" height=\"207\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2c/71/2c71d8066251c70ca314be951f4c3b17/9a4b36395827806a8bf82b756e759a36/MYzBHvjZ7C8OokgVhOaladSiZq_hGVTbBNabvoBR1Jwykkvc3qYGsvZgvV1qyc5pIllPA518LEJzO1SUz2k43O-DZ5wye8Wl4LDpcpGBSmq4SfDsxXOrXxRrNhxRxzC1AQFujsAh-f0Grbh9VfDFyCY.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003ePromoting organic posts also means you don’t need to spend much time creating a Facebook ad. The content is already there and ready to be distributed to your target audience.\u003c/p\u003e\u003cp\u003eTo understand which organic posts create engagement on Facebook, use \u003ca href=\"https://www.semrush.com/social-media/\"\u003eSemrush Social\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eSimply open the tool and click “\u003cstrong\u003e+ Add profile\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Connect your Facebook to Semrush Social\" data-original=\"https://static.semrush.com/blog/uploads/media/ef/06/ef062d00198d1f6143f1db1ea1af67bf/2b0b0516b8807bda63cec0b55268f6fb/original.png\" height=\"822\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ef/06/ef062d00198d1f6143f1db1ea1af67bf/2b0b0516b8807bda63cec0b55268f6fb/xxyUADbnSHnPHkWsgyNFgV3w0_paDjZmsMtVhRWiFJUl6MNQ0lpucJ-lPGaHh9zKxtPL-ifqOcJEyZmm5meMKaJL0Kb8SPCfaOVjd5OcWqmFoA6Zlm23szgPANrNxNzaTbItIstahLYoR6APr14liu8.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, follow the prompts to connect Facebook. Like this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Log in to Facebook\" pop-up window' data-original=\"https://static.semrush.com/blog/uploads/media/fb/3e/fb3ec2270d22ee79b1b6a049b9e1d0eb/4233da544f3e0c84076a45bd6016d309/original.png\" height=\"704\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/fb/3e/fb3ec2270d22ee79b1b6a049b9e1d0eb/4233da544f3e0c84076a45bd6016d309/vAfGnMYOZVW61GqcJQx5SHbFARVFlrZEczVVzBCTPxP7I72_0UBrfXKnVroeRQ1qA4SZa8PPOX_ARgXW0lm6awwlqzZEU_TqCYDU4Bc4nEUZ9UZH-FCs0C9ZEgLmiVzV3PmcrWAW_baCrlHbxWtjGvM.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, open the tool to the “Overview” tab. Here, take a look at metrics from each of your social channels:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"“Overview” tab in Semrush Social\" data-original=\"https://static.semrush.com/blog/uploads/media/b3/0c/b30c41b37d15a1e1ab5855cb8032f157/0156ee1f5885e67032fc31b1e982bbb3/original.jpeg\" height=\"572\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b3/0c/b30c41b37d15a1e1ab5855cb8032f157/0156ee1f5885e67032fc31b1e982bbb3/-kLPWTqrgvuZbBK4ITxlg7-yzembxyN2hz2vl0mp7OCLcejx_yr8GpgxFI23nhdZS4iuyR_JrkSUqiHRg72q4EZh83b8VvxiZKVcWo223m5TkrXMc0rkpfMZ3PTyL4ddBn-oYkmjqsRLjymE13FQcho.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eTo look specifically at the performance of individual Facebook posts, go to the “\u003cstrong\u003eFacebook\u003c/strong\u003e” tab and select “\u003cstrong\u003ePosts\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Posts\" performance shown under “Facebook” tab' data-original=\"https://static.semrush.com/blog/uploads/media/85/19/85194e0389aa1897ab8a2512fdf9e613/5ea856ac17f4e43fd886665fb47a075d/original.png\" height=\"323\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/85/19/85194e0389aa1897ab8a2512fdf9e613/5ea856ac17f4e43fd886665fb47a075d/-lvAuTjl0L8i9KBWYK_CMgqRtF6P0d8ak86jGczPgsaP9Mo_RaQSaHp5-rA20Bk_BxUh6iKg2iMzO06EzKbiV8Um06uRbnbH12PGFmtos9tMy7UnUliWhpUy1sYtuISlIyarSetg2tBhCgCqRNh23D4.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHere, you’ll see which Facebook posts create the best engagement:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A section showing top Facebook posts by engagement\" data-original=\"https://static.semrush.com/blog/uploads/media/43/6c/436ce80595d08df65a488eb1958d858c/8d22043360ce95465d87ec2afeca9658/original.jpeg\" height=\"769\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/43/6c/436ce80595d08df65a488eb1958d858c/8d22043360ce95465d87ec2afeca9658/OsSBt-WXrAlVu21AzPLFb3-reBO0KoYx1mcZUZW85tY8dFjvMYd6QxNGhwkjbEdUNHzJOTGtIdqZwVPpswlAwX4WuUaAD_mnZHWj-90UhjKYPP-R5v9txgSSzclNlaPInXVDPAiAlrmPHmEOUKXsaxM.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNow, use this information to help determine which Facebook posts might work well as ads.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/social-media/#smp\" show_input=\"false\"header=\"Track Your Social Profiles\" text=\"with the Social Media Toolkit\" button_text=\"Sign Up Now\"bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\"bg_button=\"-success\"]\u003c/p\u003e\u003ch2\u003eGet Started on Facebook Advertising with Semrush\u003c/h2\u003e\u003cp\u003eAdvertising on Facebook is an efficient and cost-effective way to grow your business.\u003c/p\u003e\u003cp\u003eWhether you’re looking to run your first ad campaign or you’re a seasoned paid social pro, Semrush comes with a suite of tools to help you run successful campaigns.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/signup/\"\u003eSign up today to get started\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/signup/\" header=\"Try 55+ Products Free\" text=\"in One Platform with Semrush\" button_text=\"Create Free Account\" bg_images=\"https://static.semrush.com/blog/uploads/media/37/25/3725385013e5df74c5afdb91e053c30f/trial-superbanner-1-(1).png\" bg_button=\"-warning\"]\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":false}},"alternates":[],"category":{"id":15,"name":"Social Media","slug":"social-media","lang":"en","description":"Social media is key for your online presence. 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